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Business Development Executive Cover Letter Example

Writing a cover letter for a role as a business development executive can seem like a challenge. However, with the right tools at your disposal and an understanding of what recruiters are looking for, you can craft an eye-catching cover letter that will leave a lasting impression. In this guide, we’ll be taking you through the essential elements of a successful business development executive cover letter, providing an example for inspiration and some top tips for creating your own.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

cover letter example for business development executive

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Business Development Executive Cover Letter Sample

Dear [Recipient Name],

I am writing to apply for the position of Business Development Executive at [Company Name]. As a highly motivated and experienced professional with a proven track record of success in building and managing long- term relationships with clients, I am confident I can make a significant contribution to your organization.

Throughout my career, I have consistently demonstrated an aptitude for developing strategic relationships, formulating innovative solutions, and leading teams to success. I have been able to secure new business, develop and implement sales strategies, and exceed customer expectations. My in- depth knowledge of the industry, coupled with my excellent communication and organizational skills have led to strong, sustainable partnerships with key clients.

I am highly skilled in creating, managing and developing relationships with current and potential customers, developing solutions to complex business challenges, and maximizing sales and profits. I am also experienced in market analysis, competitor analysis, and negotiations. I am confident I will be a valuable asset to your team.

I understand that business development is a critical factor in the success of any organization and I am committed to delivering results. I am confident that my strong interpersonal skills, my understanding of the industry and my technical expertise will prove to be beneficial to your organization.

Thank you for your time and consideration. I look forward to discussing the position with you in further detail.

[Your Name]

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What should a Business Development Executive cover letter include?

A Business Development Executive cover letter should be tailored to the position for which you are applying. The purpose of the cover letter is to provide an introduction to the hiring manager and to present your qualifications for the position.

Your Business Development Executive cover letter should include specific details about your professional experience and accomplishments, with emphasis on the skills and abilities that make you qualified to excel in the position. This could include details about the size, scope, and success of projects you have managed or led, as well as quantifiable results you have achieved.

You should also demonstrate your knowledge of the company and the industry in your cover letter. Show that you have researched the company and understand its mission and goals, and how your expertise and experience can help the organization reach those objectives.

Finally, your cover letter should include a brief summary of your professional credentials and career achievements, as well as details about your education and any professional certifications or awards you have received. This should be followed by a strong closing paragraph, in which you express enthusiasm for the position and validate your interest in the job.

Business Development Executive Cover Letter Writing Tips

Writing a successful cover letter for a business development executive position requires demonstrating your ability to contribute to the employer’s bottom line. Cover letters should be tailored to the job you’re applying to and show how you can use your skills and experience to add value to the company. Here are some tips to help you craft a dynamic cover letter for a business development role:

  • Highlight relevant experience: Showcase your experience as a business developer, and any specific successes you’ve achieved. Identify how these success stories can benefit the employer you are applying to.
  • Provide proof: Include tangible evidence of your success, such as how you increased sales or saved the company money. This can help the employer better understand your capabilities and how you can contribute.
  • Demonstrate your skills: In addition to outlining your experience, focus on the skills you possess that make you a valuable asset. These may include your ability to build relationships, understand customer needs and develop creative strategies to drive revenues.
  • Tailor the letter to the job: Research the company and the position you are applying for, and demonstrate how you can help meet their business goals. Discuss any ideas you have for the role and how you could add value to the company.
  • Keep it brief: Cover letters should be no longer than one page. Make sure to focus on the most important skills and experiences, and avoid using too much unnecessary language.

By following these tips, you can craft a successful cover letter that will help you stand out from other applicants. With the right combination of experience, skills and enthusiasm, you can show employers why you are the perfect fit for the job.

Common mistakes to avoid when writing Business Development Executive Cover letter

Writing a cover letter for a Business Development Executive position is a challenging task. It requires careful research and strategizing to create a unique and persuasive document that will grab the attention of the hiring manager and lead to a job interview.

To ensure your cover letter gets noticed and you maximize your chances of success, here are the common mistakes to avoid when writing your Business Development Executive cover letter:

  • Not following instructions: Many job postings require you to include certain information in your cover letter. For example, they may require you to include a keywords section, or to list specific qualifications. Make sure to follow all instructions carefully so that your cover letter stands out from the crowd.
  • Not tailoring your letter to the job: Don’t make the mistake of sending a generic cover letter to multiple employers. Each job is different, so you should customize your cover letter to match the job details. Take the time to research the company and the position and use specific examples of your experience and skills to show why you are the best candidate for the job.
  • Not including actionable phrases: Don’t just list your skills and experiences in your cover letter, make sure to include actionable phrases that show how you can help the company. This will help the hiring manager understand how you can make an impact once you’re hired.
  • Not proofreading: Proofreading your cover letter is one of the most important steps when writing your document. Don’t send a cover letter with typos and errors as this will give the impression that you don’t take the job seriously. Take the time to review your letter carefully and have someone else review it to make sure it’s error- free.

By avoiding these common mistakes and following the tips mentioned above, you will be able to create an engaging and persuasive cover letter that will help you get the position you’re after. Good

Key takeaways

Writing an impressive cover letter for a Business Development Executive position is essential for getting your application noticed and increasing your chances of landing an interview. A well- written cover letter can open the door for you to an exciting career opportunity. Here are some key takeaways for writing an impressive cover letter as a Business Development Executive:

  • Highlight your knowledge of the company and its products/services: Make sure to demonstrate your knowledge of the company and its products/services. This will show recruiters that you took the time to research the company and you have a genuine interest in the position.
  • Demonstrate your capability to handle the job: Show that you have the skills to do the job by including specific examples of your past accomplishments. Be sure to include keywords from the job description in your cover letter.
  • Showcase your industry knowledge: Demonstrate your knowledge of the industry that the company operates in and how you can contribute to the company’s growth. Focus on how you can use the skills you have to benefit the company.
  • Show your enthusiasm: Show that you are passionate and excited about the job opportunity. Highlight why you believe you would be a great fit for the position and how you can use your skills to benefit the company.
  • Include your contact information: Make sure to include your full contact information (name, phone number, and email address) at the bottom of your cover letter. You want to make sure that the recruiter or hiring manager knows how to get in touch with you if they are interested in your application.

By following these key takeaways, you can create an impressive and attention- grabbing cover letter for a Business Development Executive position. A well- crafted cover letter will show recruiters that you are the right fit for the role and increase your chances of getting an interview.

Frequently Asked Questions

1. how do i write a cover letter for an business development executive job with no experience.

Writing a cover letter for a business development executive job with no experience can be daunting, but it doesn’t have to be! Start by introducing yourself and highlighting what you bring to the role. Talk about your education and any applicable certifications or courses that are relevant to the role. Explain why you are interested in the job, and how your skills, knowledge, and experiences make you the ideal candidate. Finally, express your commitment to the job and thank the employer for their time.

2. How do I write a cover letter for an Business Development Executive job experience?

When writing a cover letter for a business development executive job with experience, be sure to mention your previous roles and accomplishments. Demonstrate how your prior work experience has prepared you to excel in the role. Show your passion for the job by expressing your excitement and enthusiasm. Provide examples of the success you’ve achieved in previous roles, and explain how those successes can help the company succeed in their current role.

3. How can I highlight my accomplishments in Business Development Executive cover letter?

When highlighting your accomplishments in a business development executive cover letter, focus on specific successes and outcomes. Demonstrate how you exceeded expectations in your past roles, and provide concrete evidence of the positive results of your work. Outline the skills and knowledge that you have acquired in your previous positions, and explain how these will contribute to your success in the job.

4. What is a good cover letter for an Business Development Executive position?

A good cover letter for a business development executive position should clearly demonstrate your enthusiasm for the job. Begin by introducing yourself and explaining why you are interested in the role. Describe how your previous experience has prepared you for success in the role, and provide specific examples of your accomplishments in past roles.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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Home » Job Tips » Resume Writing Tips » Cover Letter For Business Development Executive

Cover Letter for Business Development Executive – The Complete Guide

Are you a visionary with a passion for transforming businesses into industry giants? Then a career in business development can be your path to success. A business development executive works for the growth of the business by analyzing and grabbing new business opportunities. They develop strategies to capitalize on new market opportunities. To land a business development executive job, you need to have a compelling cover letter. In this blog, we will share with you the steps to write a cover letter for a business development executive that will get you shortlisted for an interview!

Table of Contents

Steps to Write a Cover Letter for Business Development Executive

A cover letter allows you to connect with the recruiter and even helps you to get an interview for the role you wish to apply. Therefore, writing a cover letter is an essential task. Here are the steps to write an impressive cover letter for a business development executive.

Step 1: Conduct Thorough Research

Researching before you write a cover letter allows you to clearly understand what points you need to put forward to draw the attention of the recruiter. Follow these steps while researching:

  • Analyze the job description to understand the requirements of the position and the recruiter. It will help you shortlist the key skills and achievements relevant to the position. 
  • Go through the company website and social media handles. It will aid in getting familiar with the company culture.
  • Last but not least, scan through your resume. It will help you avoid making your cover letter a replica of your resume.

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Step 2: Begin the Cover Letter with a Header

An ideal job application letter for a business development executive begins with a header where the personal information of the sender is mentioned. Here’s what it looks like:

Your Name  Address  Contact Number  Email Address  Date (MM, DD, YY)

Step 3: Make it Personalized with a Salutation

Salutation can make a big difference in your cover letter by setting a personalized and positive tone. Here are the two situations that you may confront while writing the salutation:

Case 1: You know the name of the recruiter. Then you can address your cover letter as – Dear Name  Case 2: You don’t know the name of the recruiter. First, try to find the name of the recruiter on various platforms such as the company website, X (formerly Twitter), etc. If you still can’t find the name, then address the cover letter as – Dear Hiring Manager

Step 4: Compose a Catchy Introduction

Begin the cover letter with a brief and detailed introduction of yourself, this may include your educational qualifications and work experience. Additionally, inform the recruiter of the position you are applying for, how you came across it, and what makes you interested in the position.

Step 5: Craft A Professional Body for Your Letter

This is where you get to impress the recruiter with your strong points. Ensure you highlight your skills relevant to the position and job description. As a fresher, you can highlight your skills, achievements, and internships, if any. As an experienced professional, on the other hand, you can highlight either your skills or work experience and achievements.  Additionally, you can share your career objective and how this job aligns with it. This will allow you to communicate that you have a clear idea about your future goals and impress the recruiter. Here are some key differences between hard and soft skills that you can highlight:

Step 6: End with a Summary and Call-to-action (CTA)

The closing paragraph of the cover letter for a business development executive is an essential part of the cover letter as it leaves a lasting impression on the recruiter. Ensure to seize the opportunity and make the most of it. Here, you can talk about the following things to make it compelling: 

  • Summarize your skills and achievements while emphasizing why you are the best candidate for the position.
  • Request for an interview for further discussion.
  • Thank the recruiter for considering you for the position.
  • Remember to attach your resume at the end, either as a link or a PDF file.

Step 7: Make Edits (If Required)

A cover letter with errors might come off as unprofessional and reduce the chances of you getting a callback. Ensure to proofread your cover letter in the end and make the required edits. Do look out for the following red flags: 

  • Spelling and grammatical errors.
  • Any false information to avoid miscommunication.
  • The details provided do not align with the job description of the position.

Cover Letter Sample for Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take assistance from it to craft an effective cover letter.

Cover Letter Sample for a Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take guidance from this sample letter to craft a compelling cover letter that highlights your strong points and persuades the recruiter to schedule an interview with you.

Cover Letter for a Business Development Executive: Do’s and Don’ts

Follow these do’s and don’t to create the best job application letter for a business development executive.

  • Make your cover letter personalized. It shows your care for the job and your hard work.
  • State examples or provide data to support your achievements. This helps to make you sound confident and convincing.
  • Keep a professional font style (Times New Roman, Arial, Calibre) and font size of 10-12 to ensure readability.
  • Limit the word count to 200-400 words.
  • Follow up with the recruiter after a week of applying.
  • Create a generic cover letter.
  • Provide achievements and other details vaguely.
  • Experiment with new and creative fonts and compromise on readability.  
  • Create a lengthy cover letter by writing about all of your skills.
  • Make the cover letter entirely about yourself and neglect the benefit to the company.
  • Do not forget to align your details with the job description and include keywords.

A cover letter is an excellent way to catch the eye of the recruiter and stand out from the crowd. However, drafting an impressive cover letter can get daunting. Follow the aforementioned steps, tips, template, and sample to craft the perfect cover letter for a business development executive job. If this blog has been helpful, check out our blog on business development executive interview questions to ace your next job interview!

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cover letter example for business development executive

Shobha Saini, the Head of Human Resources at Internshala, has maintained a stellar track record in employee relations and talent acquisition. With eight exceptional years of experience, she specializes in strategic planning, policy-making, and performance management. A multi-talented individual, she has played a major role in strategizing HR practices in the organization.

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StandOut CV

Business Development Manager cover letter examples

Andrew Fennell photo

You’re skilled at project management, networking, researching new markets and building relationships.

But can you effectively build a relationship with the recruiter in order to secure an interview?

If you’re not sure how to get started, check out our comprehensive guide below, complete with several business development manager cover letter examples.

CV templates 

Business Development Manager cover letter example 1

Business Development Manager cover letter 1

Business Development Manager cover letter example 2

Business Development Manager cover letter 2

Business Development Manager cover letter example 3

Business Development Manager cover letter 3

These 3 Business Development Manager cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Business Development Manager cover letter

Here’s how to write your own winning Business Development Manager cover letter

How to write a cover letter

Write your cover letter in the body of an email/message

You should write your cover letter in the body of the email (or messaging system if sending via a job board) and never attach it as a document.

The reason for this?

You want your cover letter to start connecting with the recruiter from the moment they open your application.

If they have to open a document to read it, it will slow things down and they may not even bother to open it.

Write cover letter in body of email

Start with a friendly greeting

Cover letter address

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

  • Hi, hope you’re well
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

  • I am interested in applying for the role of Business Development Manager with your company.
  • I would like to apply for the role of Sales assistant (Ref: 40f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Cover letter tips

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

  • A friendly sign off – e.g. “Kindest regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address
  • Profession title
  • Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

Email signatures

What to include in your Business Development Manager cover letter

So, what type of information should you write about in your Business Development Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

  • Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
  • Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
  • The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
  • Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
  • Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Business Development Manager cover letter templates

Copy and paste these Business Development Manager cover letter templates to get a head start on your own.

I hope this email finds you well. I am highly interested in the Business Development Manager position at SanTech. With 12+ years as a Business Development Associate, I excel in building and managing strategic partnerships for top technology firms. My strengths lie in market research, networking, and data-driven outreach, enabling me to identify and seize new business opportunities.

In my current role as Senior Business Development Associate at Tanto, I research potential clients and markets, successfully securing deals with 5 new enterprise clients and yielding a 19% revenue increase in 2021. Additionally, I implemented a strategic-partner sales strategy which raised the average deal size by 12% and boosted the sales pipeline by 30% in 2022. In my previous role as a Junior Business Development Associate, I identified 3 investment opportunities, increasing the portfolio value by 10% at Tanto. Previously, as a Sales Executive at Curry’s, I successfully pitched ecommerce software to UK and European retail companies, driving revenue growth by 7%. With PMI-Certified Project Management Professional credentials, exceptional communication, and negotiation skills, I consistently exceed KPIs.

I am enthusiastic about joining your team and contributing my expertise to surpass your organisational goals. I am available for an interview from next week, thank you for considering my application.

Kind regards,

Ellie Traynor Š 07777777777 Š [email protected]

Good afternoon, Daniel

I hope you’re well.

I am excited to apply for the position of Business Development Manager at Park & Co. With a track record of 15+ years in driving business growth and cultivating strategic partnerships within the home furnishings sector, I am confident in my ability to lead your business development team to new heights.

As the Senior Business Development Manager at Rex Furnishings, I successfully closed deals with 10 key clients, resulting in a 35% increase in revenue in 2021. Moreover, my leadership in developing and implementing a sales strategy led to a 20% growth in market share. With an MBA from the London School of Economics, I am well-versed in market analysis and have a strong understanding of our target audience and industry trends. My expertise in leading cross-functional teams and negotiating complex contracts has been instrumental in forging successful partnerships.

I would welcome the opportunity to discuss how my strategic approach and market achievements align with the vision and goals of Park & Co. I am available for an interview at your earliest convenience.

Best regards,

Aoife Doherty Š 07777777777 Š [email protected]

Dear Julia,

I hope you’re well. I am excited to apply for the Senior Business Development Manager position at your Not-for-Profit organisation. With an impressive 25-year career as a Strategic Business Development Manager for local and international charities and a master’s in business administration, I am passionate about ensuring effective fiscal management and revenue stream optimisation strategies.

In my current role as Business Development Manager at Beat the Street, I lead a 20-person team, developing and executing growth plans to combat homelessness across the UK. My success includes securing a ÂŁ600K annual grant from a corporate funder who had previously declined partnership proposals, as well as creating and funding two new research positions that significantly improved grant application success. Previously, as a Fundraising Manager at First Choice, I managed a 12-person department and introduced the charity’s successful ‘Friends Scheme,’ becoming the primary revenue stream within 18 months. With my CFRE certification and experience in multichannel fundraising strategies, I have consistently achieved ambitious goals, making me confident in my ability to drive fiscal development and impact outreach at Shelter.

Thank you for your consideration and I am available for an interview at your convenience.

All the best,

Hyo Kyungo Š 07777777777 Š [email protected]

Writing a strong attention-grabbing cover letter is a vital step in landing a good Business Development Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

1 Business Development Manager Cover Letter Example

Business Development Managers excel at identifying opportunities, forging strategic partnerships, and driving growth, all while maintaining a keen eye on the market landscape. Similarly, your cover letter is your chance to showcase your ability to spot potential, build relationships, and contribute to a company's success. In this guide, we'll delve into the best cover letter examples for Business Development Managers, helping you to articulate your unique value proposition.

cover letter example for business development executive

Cover Letter Examples

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The best way to start a Business Development Manager cover letter is with a compelling opening line that grabs attention and immediately showcases your relevant experience or understanding of the company's needs. For example, "With a proven track record of increasing revenue by 30% year-over-year, I am excited about the opportunity to contribute to [Company Name]'s growth as your next Business Development Manager." This approach demonstrates your value proposition and aligns it with the company's objectives, setting a confident tone for the rest of your letter. Tailoring the introduction to the specific company and highlighting a significant achievement relevant to the role will make your application stand out.

Business Development Managers should end a cover letter by summarizing their interest in the role and the value they can bring to the company. This can be done by reiterating key skills or experiences that align with the job description. They should also express enthusiasm for the opportunity to contribute to the company's growth and success. For example: "I am confident that my experience in driving business growth, coupled with my passion for innovative strategies, would make me a valuable asset to your team. I am excited about the possibility of contributing to [Company's Name] and look forward to the opportunity to discuss how I can help achieve your business objectives." Finally, they should thank the reader for considering their application and express a desire for further discussion. For instance: "Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name.

A Business Development Manager's cover letter should ideally be about one page long. This length is sufficient to clearly and succinctly present your qualifications, experience, and interest in the role without overwhelming the reader. It's important to remember that hiring managers often have to go through numerous applications, so keeping your cover letter concise and to the point increases the chances of it being read thoroughly. As a Business Development Manager, you should focus on highlighting your key achievements, skills, and experiences that are directly relevant to the role you're applying for.

Writing a cover letter with no experience as a Business Development Manager can seem challenging, but it's important to remember that everyone starts somewhere. Here's how you can approach it: 1. Start with a strong introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting and if you have any mutual connections with the company. 2. Highlight relevant skills: Even if you don't have direct experience, you likely have skills that are relevant to the role. These could include project management, strategic planning, customer relationship management, negotiation, or sales experience. Use specific examples to demonstrate these skills. 3. Show your understanding of the role: Research the role of a Business Development Manager and the company you're applying to. Show in your cover letter that you understand what the job entails and how you could add value to the company. 4. Demonstrate your enthusiasm: Employers want to hire people who are passionate about the work they do. Show your enthusiasm for the role and the industry. 5. Close with a strong conclusion: Reiterate your interest in the role and your eagerness to contribute to the company. Thank the hiring manager for considering your application and express your hope for further discussion. 6. Proofread: Make sure your cover letter is free of errors. This shows your attention to detail, a key skill for a Business Development Manager. Remember, your cover letter is your chance to make a strong first impression. Even without direct experience, you can still present yourself as a strong candidate by focusing on your relevant skills and demonstrating your understanding and enthusiasm for the role.

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15 Business Development Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Business Development Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

The importance of cover letters for a job application is often overlooked by applicants, but this simple step increases the chance of getting an interview. A cover letter typically follows the content of an applicant’s resume and describes how their skills match with the organization’s needs. The structure of the letter should be formatted like business writing, with proper grammar and punctuation. It should not exceed one page in length.

Here are 15 amazing Business Development Manager cover letters that are professionally written and will help you stand out and get that job!

cover letter example for business development executive

Business Development Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Business Development Manager Sample 1

Dear _________________, I am writing to express my interest in the Business Development Manager position you listed on your website. I will bring creativity and innovative thinking to this position and work hard to exceed expectations. I am a quick learner with strong organizational skills and the ability to thrive in a fast-paced environment. I would love the opportunity to speak with you about this exciting opportunity. Please contact me at (123) 456-7890 or email me at ___________@______ for more information or an interview. Agency Name 123 Main Street, Anytown 56789

Business Development Manager Sample 2

Dear Sir or Madam:

I am writing to apply for the Business Development Manager position that is currently open at ___________________________. I am an ideal candidate for this position because of my strong business development and project management skills, which I perfected during my time as a Senior Project Manager at _________________________. My focus on customer service and attention to detail should make me a valuable asset to your organization. I can do justice to this role if given the opportunity; please contact me if you would like more information about why I would be a good fit!

Business Development Manager Sample 3

I am writing to apply for the Business Development Manager position opening at XXX. I am confident that my background in marketing and experience with XYZ Company will make me an excellent candidate for your position.

I have four years of marketing experience working closely on projects with clients in the apartment-style community industry. My extensive knowledge of customer relations, public relations, social media, and advertising has helped me develop successful campaigns for various companies. I am skilled at developing relationships with prospective customers through networking events, email campaigns, and social media engagement.

Additionally, my two-year work experience as a Marketing Assistant at ABC company has given me some insight into how logistics work within a business environment and what it takes to successfully market a company

Business Development Manager Sample 4

Dear _________,

I am writing to see if you are looking for a Business Development Manager. I have worked in this role before and am experienced in increasing revenue, succeeding at building relationships with clients, and training my team for success. ____I believe that I would be the perfect fit for your company because of _____. Let me know if you need more information about why I think it’s a good idea to bring me on board by calling me at x-xxx-xxxx or emailing me at [email protected]

Business Development Manager Sample 5

Dear Hiring Manager,

I am a highly motivated and experienced professional looking for an opportunity to work as a Business Development Manager. I have excellent presentation skills and enjoy developing relationships with prospects. My strong business development skills allow me to provide clients with the high level of service required to generate new leads and increase long-term revenue for the company. I can offer you proven success in managing other people, building teams, increasing revenues and boosting customer satisfaction levels through cross-sell and upselling. As an entrepreneur myself, I know how important it is to listen closely to my customers’ needs in order to build successful relationships that will last for years. Over the course of my career I have been involved in small business management at BKD

Business Development Manager Sample 6

Dear Mr. Johnson, I am writing in response to your listing for a Business Development Manager position. I am qualified for this position and would like to apply for it. My past experience as a Marketing Coordinator and Business Development Manager has given me the skillset necessary to fulfill the responsibilities of this role and excel in it. I hope you will consider my application and look forward to hearing from you soon, Mr. Johnson. Thank you in advance for your consideration!

Business Development Manager Sample 7

Dear Mr. Smith,

I am writing to express my interest in the Business Development Manager position you advertised. I have 7 years of experience in creating partnerships with companies for their commercial needs and have a great understanding of current trends and clientele needs. I would be a valuable asset to your company, and I am confident that I would be able to contribute significantly to your success during this crucial time for your company.

Thank you for your consideration, and please contact me if you have any questions or need any more information from me.

Business Development Manager Sample 8

I am very interested in your Business Development Manager position and would be delighted to meet with you to discuss this exciting opportunity. I possess significant experience in marketing, business development, customer service, and public speaking. My strengths include excellent communication skills, the ability to work collaboratively with other departments in order to develop industry-leading strategies for developing new revenue streams, an eye for detail that ensures alignment of design and functionality with emerging trends in the marketplace, and the ability to create sustainable competitive advantages by aligning strategic planning with efficient execution.

Best regards

Business Development Manager Sample 9

Dear Mr. Llewellyn,

I am an experienced sales professional with 10 years of experience in the industry. I would love to join your team as a Business Development Manager at your company. I have completed the attached resume, which outlines my skills and abilities in this position. I also want to emphasize that I am willing to travel extensively for this position if needed. Thank you for the opportunity to interview with you and your team today; I look forward to hearing back from you soon!

Business Development Manager Sample 10

To Whom it May Concern,

I am an energetic and motivated business development professional with significant experience in the aerospace industry. I am well-versed to work with small businesses to identify their needs and turn them into potential partnerships. Furthermore, I am able to take on new challenges and can adapt quickly to varying situations. With over 5 years of successful international sales experience, I have a proven track record for increasing organizations revenue through partnerships. My core strengths are customer service orientation, multi-tasking ability, organizational skills, leadership skills, strategic thinking skills as well as problem solving abilities. If given the opportunity you won’t regret hiring me!

Sincerely Yours Truly

Business Development Manager Sample 11

Dear Sir or Madam,

I am a Business Development Manager with 5+ years of experience in various industries. My strengths are my communication skills, persuasive abilities, and my ability to manage high-level relationships. I have the ability to evaluate opportunities by weighing the pros and cons of each situation. I know how to negotiate deals that meet the needs of both parties involved. Furthermore, I am willing to travel extensively for work purposes if necessary.

I would be an excellent fit for this role because of my communication skills and my management skills which allow me to take charge when needed or delegate tasks as appropriate. Thank you for considering me for this position.”

Business Development Manager Sample 12

To Whom It May Concern:

I am a recent graduate from the University of Maryland. I am interested in applying for the Business Development Manager position at your company. I hope to work hard and produce quality results. Please review my resume and let me know if you have any questions.

Business Development Manager Sample 13

Dear Mr. ________, I am writing to you because I am a recent MBA graduate who has a strong business development background that is complemented by a marketing degree and my own entrepreneurial spirit. I have been in the service industry for over 15 years and have excellent interpersonal skills with people from all backgrounds. I am excited about an opportunity to pursue a Business Development Manager position with your company as it looks like the perfect combination of my skills, experience, and interests. I hope you will consider me for this opportunity as I believe my skills would be an excellent addition to your exceptional team! Thank you for your time! Chloe Smith

Business Development Manager Sample 14

I am writing to express my interest in the Business Development Manager position at XYZ Marketing. Thank you for your consideration and time. I believe that my experience as a marketing manager and various educational backgrounds, including an MBA from Stanford University, make me a strong candidate for this position.

I am excited to learn more about this opportunity and would love the chance to discuss my qualifications with you in greater detail if you are interested in exploring potential candidates.

Business Development Manager Sample 15

Dear ___________________________,

In this letter I would like to address my qualifications for the Business Development Manager position at your company. First off, I am an avid learner and a true believer that knowledge is power. This is why I pursue continuing education opportunities that can help me stay abreast of new changes in industry standards and developments in the marketplace. Secondly, I know how to be resourceful. If there’s something I need to complete a task or solve a problem, you can bet that as long as it doesn’t violate any laws or ethical standards, I’ll figure out a way to get it done. Thirdly, as an organizational leader who has been recognized for exceptional initiative and leadership skills from those who have worked

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Business Development Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Business Development Executive Cover Letter Example

A cover letter is a modus operandi to display your prodigious skillset and your educational abilities. It helps the hiring manager to assess your fitness for the role. Use the right tone in your cover letter as it gives an idea about your personality and expresses your keenness for the job profile. It enables you to highlight your expertise that would contribute to their firm’s success.

Our Business Development Executive Cover Letter sample supports you in crafting an engrossing cover letter.

Business Development Executive Cover Letter example

  • Cover Letters
  • Business Development

What to Include in a Business Development Executive Cover Letter?

Roles and responsibilities.

A Business Development Executive is an individual who works for the growth and expansion of the business. He is a senior-level professional. A Business Development Executive is responsible for boosting the company’s performance and sales. He develops strategies to drive new customers with exciting schemes and satisfy the existing clients by providing excellent after-sale services. He identifies new and upcoming business opportunities for the firm.

  • He works with other teams and departmental heads to construct several plans and strategies, keeping in view the potential customers.
  • He collaborates with the staff members to discuss ways to increase the organization’s profitability.
  • He participates in team meetings.
  • He revises clients’ detailed records on a regular basis.
  • He persuades the employees to achieve the set targets.
  • He is responsible for carrying out market research .

Education & Skills

Business Development Executive Skills :

  • Ability to foresee opportunities for growth of the company.
  • Excellent communication skills as he has to work with staff members and departmental heads closely.
  • Motivating leaders to encourage the workforce to accomplish the objectives efficiently.
  • Capable of determining the customers’ requirements.

Business Development Executive Educational Requirement:

  • Bachelor’s degree in business administration, marketing, and any other related fields.
  • Master’s degree in any of the domains mentioned above.
  • Considerable experience in the sales field.

Business Development Executive Cover Letter Example (Text Version)

Dear Mr./Ms.,

I would like to express my keen interest in the job vacancy for a new Business Development Executive at your organization. I saw the advertisement in {XYZ} newspaper. My skills and my competence conform to the requirements for the job highlighted in your ad.

{Company name xxx} is a reputed firm. It has performed exceptionally well in the past few years. Your company’s progress inspires me. Moreover, the working environment it provides to its employees is commendable.

I have 4 plus years of experience in the business development industry; I also hold a master’s degree in sales and marketing. I am responsible for the below-listed tasks at my current company:

  • Make cold calls with the clients.
  • Figure out new sales techniques for increasing the demands.
  • Ensure that the targets are accomplished.
  • Keep the clients’ information database updated.
  • Develop strategies for the growth of the organization.
  • Conduct market research.

With my impressive and persuasive communication skills, I have cracked many sales deals for my current and previous companies. I keep myself updated with the market trends that help me to prepare various marketing strategies. I hope my qualifications, experience, and accomplishments match up with your requirements. I am confident that my expertise would make a valuable contribution to your company.

Please take a look at my resume to know more about my qualifications and experience. I look forward to connecting with you soon.

Sincerely, [Your Name]

To craft crisp and concise Business Development Executive Resume Sample , you can take help from our resume sample.

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Related Business Development Cover Letters

Sustainability Consultant Cover Letter Example

Professional Business Development Manager Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Business Development Manager cover letter. Just replace personal information, company application data and achievements with your own.

Cover Letter Guide

How to write the perfect business development manager cover letter.

Business Development Manager cover letter

According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Business Development Manager cover letter tips and examples that will help you find out.

business development manager coverletter.png

First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.

Second, make sure that the tone of voice you use matches the company culture.

And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.

But how can you make your cover letter grab every hiring manager's attention? Let’s see


Use an appropriate salutation and write a powerful introduction

Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.

There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.

Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.

If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.

Here are some of our favorites:

  • Dear Human Resources Manager
  • Dear Mr. Johnson
  • Dear Head of [team you're applying for]
  • Dear Nathan Lovelace

Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.

So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.

Talk about your hard and soft skills

So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.

According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.

However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.

Prove that you're familiar with the company

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

End on a positive note

The last paragraph of your cover letter should briefly sum up the whole text. This is the time to express your motivation to get to the next step of the hiring process, but also your gratitude for the reader’s time and consideration.

You can be creative or use traditional closing lines here – it all depends on your preference and the company culture.

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  • Content tailored to the job posting you're applying for
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14 entry level business development manager cover letters.

Approved by real hiring managers, these Entry Level Business Development Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Entry Level Business Development Manager Roles

Table of contents

  • Entry Level Business Development Manager
  • Senior Business Development Manager
  • Business Development Specialist
  • Business Development Associate
  • Junior Business Development Representative
  • Alternative introductions for your cover letter
  • Entry Level Business Development Manager resume examples

Entry Level Business Development Manager Cover Letter Example

Why this cover letter works in 2024, personal connection to ibm.

Building a personal connection to the company through a childhood story makes the cover letter more engaging and memorable. It shows genuine interest and admiration for the company.

Specific Accomplishments

Highlighting specific accomplishments, such as increasing the customer base and improving satisfaction rates, demonstrates your ability to deliver results and make a positive impact on the company.

Passion for Technology and Growth

Expressing your passion for both technology and driving growth shows that you truly care about this role and that it aligns with your personal interests and values.

Appreciative Closing

Ending the cover letter with a short and appreciative closing leaves a positive impression and shows your gratitude for the opportunity to apply for the role.

Passion for Company's Values

Expressing your passion for the company's core values not only shows your interest in the organization, but also helps you resonate with the hiring manager. In this case, your excitement for Salesforce's customer-centric culture clearly indicates that you understand and appreciate what the company stands for, which is always a good sign because it means you're likely to be a good cultural fit.

Highlighting Quantifiable Achievements

By sharing your achievement of increasing a customer retention rate by 35%, you're providing a concrete example of how you can add value. Numbers like these are impactful because they show your potential employer that you have a track record of improving business outcomes. It's not just about what you did, but also about how well you did it.

Highlight Your Achievements with Tangible Results

When you share achievements, especially ones tied to hard numbers, it gives a clear picture of what you're capable of achieving. Saying you 'increased client retention by 25%' is a lot more powerful than just stating you improved client retention. It shows you're results-oriented and understand the impact of your actions.

Align Your Values with the Company's Values

It's a great idea to show your knowledge about the company's values and goals in your cover letter. Saying you're eager to bring your mindset to a company where it aligns with theirs shows you've done your homework and understand what's important to them. It demonstrates you're not just looking for any job, but you're interested in this specific role at this specific company.

Show Your Passion for the Role

Expressing genuine enthusiasm for the job not only shows you're motivated, but it also suggests you're likely to stay longer at the company. Telling them that the role aligns with your passion indicates you're more likely to be engaged and invested in your work, which is exactly what hiring managers love to see.

Connect with the company's mission

Expressing a personal connection to the company's goals makes your application more memorable. It shows you're not just looking for any job but are passionate about what this specific business is doing.

Quantify your achievements

Adding numbers to your past successes provides clear evidence of your impact. It makes your claims stronger and shows you're focused on results.

Show your business development impact

Confidence in your abilities to contribute to a dynamic environment demonstrates readiness for the role. It reassures me that you believe in your skills and you’re geared for success in our setting.

Highlight your excitement for collaboration

Mentioning your eagerness to learn from and contribute to the team indicates you value growth and teamwork. It's appealing because it shows you're open to evolving and adding value.

End with a strong closing statement

A polite thank you and a forward-looking statement prepare the ground for the next step. It shows professionalism and eagerness to move forward in the process.

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Mention your admiration for the company

Starting your cover letter by expressing enthusiasm for the company sets a positive tone and shows that you have a genuine interest in them.

Highlight your unique skill set

Stating that your blend of skills makes you a strong fit indicates you understand what the role entails and that you possess the necessary qualities to excel.

Providing specific examples of how you've exceeded quotas by using innovative strategies makes your accomplishments more tangible and impressive.

Emphasize your desire to work with the team

Expressing excitement about collaborating with a talented team shows you value teamwork and are eager to learn and contribute to collective success.

End with gratitude and eagerness

A polite thank you and a reiteration of your eagerness to discuss your contribution show professionalism and keenness to be part of the company.

Connect your passion with the company's mission

When you share a personal connection with the company's mission, it shows me you're not just looking for any job. You're looking for this job.

Showcase your business development skills

Telling me about your success in identifying and growing new business opportunities gives me confidence in your ability to contribute from the start.

Highlight relationship building in business development

Emphasizing your skills in building and managing relationships tells me you understand the importance of connectivity and teamwork in business growth.

Demonstrate your work ethic and adaptability

Asserting your strong work ethic and adaptability reassures me that you're ready to face challenges and learn in the process.

Express gratitude in your cover letter

A simple thank you at the end of your cover letter leaves a polite and positive impression, encouraging a dialogue.

Senior Business Development Manager Cover Letter Example

Personal experience with the company.

Sharing a personal experience with Oracle's services helps establish a connection with the company and shows your familiarity with their products. It makes your interest in the company seem more genuine and specific, rather than a generic interest in any tech company. It also signals that you understand what the company does and appreciate its value proposition.

Demonstrating Leadership and Results

Mentioning a significant accomplishment like increasing market share by 25% is impressive. It shows not only that you can lead projects but also that you can drive meaningful results. This kind of achievements, particularly when they involve leadership, are exactly what hiring managers want to see when filling senior roles.

Business Development Specialist Cover Letter Example

Impress with your past successes.

Offering concrete examples of your past successes is an effective way to show your potential value to the company. When you say you led to '30% growth in customer base', it not only highlights your capacity to deliver but also gives an idea of your strategic thinking and initiative.

Relate Your Achievements to the Company's Needs

When you tie your achievements to the needs of the company, it shows how you can be a valuable asset. Stating that your ability to drive growth and innovation is something you want to bring to the team demonstrates you understand what the job requires and are ready to contribute.

Connect Your Aspirations with the Company's Vision

Illustrating that the company's vision aligns with your professional aspirations shows you're a good cultural fit. Showing excitement for their commitment to exploring new markets and creating impactful customer experiences indicates you share the same values and are likely to work well within their environment.

Business Development Associate Cover Letter Example

Align with the company's vision.

Sharing your enthusiasm for the company’s unique approach indicates you’ve done your homework and see yourself fitting in. It’s a strong start that catches attention.

Detail your relevant experience

Discussing specific experiences that match the job's requirements shows you have the skills and understand what the role entails. It makes your application more compelling.

Demonstrate your suitability for the role

Stating your belief in your abilities to excel in the position reassures me of your potential fit and readiness to tackle job challenges effectively.

Express eagerness to work with innovative technology

Your excitement about the company’s technology speaks volumes about your passion for the field and willingness to contribute to its growth. It signals a good match between your interests and the job.

Conclude with confidence and alignment

Asserting your belief in being a strong candidate because of your shared values with the company sets a positive tone for further discussions. It leaves a lasting impression of your commitment.

Show real user experience

Sharing your personal experience with our product makes your cover letter more relatable. It shows you're not just familiar with what we do but also value our service. This kind of sincerity is hard to ignore.

Quantify your sales success

Mentioning specific achievements, like exceeding sales targets, provides clear evidence of your capabilities. It's important to show not just that you can do the job, but that you can excel at it.

Continuous learning in social media

Your commitment to staying updated with industry trends is crucial in a fast-evolving field like social media. It suggests you're proactive and eager to bring new ideas to the table.

Express gratitude

Thanking the hiring manager for their time demonstrates good manners. It's a simple but effective way to leave a positive impression.

Seek further discussion

Inviting an opportunity to discuss how you can contribute shows you're not just interested in any job but specifically in how you can add value to our team.

Start with a memorable personal experience

Opening with a story about how the company impacted you personally grabs my attention and makes your cover letter stand out.

Quantify your achievements in sales

By providing specific numbers to showcase your past success, you make your capabilities tangible and believable.

Emphasize strategic thinking in business development

Stating your ability to think and execute strategically signals to me that you're a forward-thinker, capable of driving growth.

Align your passion with the company's goals

Your excitement about contributing to the company's mission tells me you're not just looking for a job; you're seeking to be part of something bigger.

Show appreciation for the opportunity

Closing with a thank you demonstrates your professionalism and eagerness for the opportunity to discuss your fit further.

Junior Business Development Representative Cover Letter Example

When you clearly explain why a company's mission excites you, it shows you're not just looking for any job, but a place where you're genuinely interested in contributing.

Talking about your internships and projects not only shows your qualifications but also proves you have real-world experience that can be applied from day one.

Highlighting your analytical skills and ability to communicate complex ideas effectively demonstrates you have the right tools to succeed in a business development role.

Express enthusiasm for the company's goals

Showing you are drawn to the company's commitment highlights that your values align with theirs, making you a potentially good culture fit.

Close with a strong call to action

Ending your cover letter by expressing excitement about the role encourages the hiring manager to imagine you in the team, increasing your chances of being called in for an interview.

Personal connection to the company

Expressing genuine enthusiasm for our mission helps your cover letter stand out. It shows us that you're applying because you're passionate about what we do, making you more likely to fit in with our culture.

Demonstrate relevant experience

Detailing your experience with marketing and lead generation gives us confidence in your ability to identify and pursue new business. It's important that you can show us examples of your work that relate directly to the job you're applying for.

Leadership in partnership roles

Leading a team to secure sponsorships and partnerships is impressive. It not only shows you have practical skills in negotiation and relationship building but also that you're a capable leader.

Highlight eagerness for the role

Conveying your excitement to bring your skills to the team is infectious. It suggests that you will bring not just your abilities but also a positive energy to the workplace.

Appreciate the opportunity

Ending your cover letter by thanking the hiring manager for considering your application is courteous. It reinforces the idea that you're someone who values this opportunity and respects the selection process.

Show your passion for technology and business connection

Talking about your long-standing interest in how technology connects people and businesses worldwide sets a strong foundation. It tells me that you're not just looking for any job – you want a role that aligns with your personal interests and passion.

Highlight your educational background in business development

By mentioning your degree in Business Administration, you assure me that you have a solid educational foundation in key areas relevant to a junior business development representative's role. This reassures me that you have the necessary knowledge to start contributing to our team.

Share specific experiences in client outreach

Detailing your internship experience, especially your success in securing meetings and converting prospects into clients, demonstrates your capability in practical business development tasks. It shows you're not just theoretically knowledgeable but also effective in real-world scenarios, which is crucial for this job.

Express your eagerness to contribute and learn

When you express your enthusiasm and readiness to bring your strong work ethic to the role, it makes me see you as a proactive and dynamic candidate. It's important for a junior business development representative to be eager to learn and grow with the company.

Polite closing with a forward-looking statement

A polite thank you and an expression of hope for a further discussion about how your skills align with the company's needs not only shows good manners but also a strong interest in the position. It leaves me with a positive impression and a desire to learn more about you.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry Level Business Development Manager Roles

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cover letter example for business development executive

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cover letter example for business development executive

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NPR defends its journalism after senior editor says it has lost the public's trust

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David Folkenflik

cover letter example for business development executive

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

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She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

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New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.

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