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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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• Presentation Science

The Complete Guide To Creating A Captivating Professional Presentation

• By: Leslie Belknap

. Do you have a presentation in the near future, but don’t know how to start preparing for it?

You’re in luck!   Included below are 10 steps to help you create a truly captivating presentation, and avoid creating a conference room killer  – the infamous, dreaded  Death By PowerPoint presentation.

If you work through each of the 10 steps below, as well as watch the included videos, and review the embedded resources, you will have all of the information you could ever need to create a stunning, professional presentation, instead of a boring conference room killer presentation.

The key to success is starting early so you have ample time to complete each of the 10 steps thoughtfully. So go ahead and begin immediately; don’t delay. These tips will help you start, and finish your presentation like a presentation professional .

If you have questions about any of these tips, contact us .  We’re here to help you create amazing presentations!

10 Steps To A Captivating Presentation

1. describe your presentation in one sentence.

Simplify your presentation topic to a one-sentence summary before you begin writing or designing your presentation.  If you cannot explain your presentation in one sentence, you are not ready to create your presentation.

The one-sentence description serves as a compass during the content development process, making it easy to explore supporting ideas without getting lost in the sea of possibilities.  

If you think your idea is too big for a one-sentence summary , consider that  Daniel Pink , the chief speechwriter for Vice President Al Gore from 1995 to 1997, and author of three  New York Times  bestsellers, suggests writing a one-sentence summary for the purpose of your life. If it is possible to define your life in one sentence, it is undoubtedly possible to encapsulate any presentation in one sentence.

Pink derived inspiration for his advice from a story about Clare Boothe Luce,  the  first American woman  to represent her country to a major world power.  In 1962 Luce said to John F. Kennedy,  a great man is one sentence.  Luce advised Kennedy to write a one-sentence summary.  She was telling him to concentrate, to know the great themes and demands of his time and focus on them , according to the  Wall Street Journal  article,   To-Do List: A Sentence, Not 10 Paragraphs .

Summary: Write one sentence that describes your presentation topic. Think of the one sentence as your elevator pitch for your presentation. If you were riding the elevator to go up only one floor, how would you explain your presentation to someone in that short amount of time? This is your one sentence statement, and the heart of your presentation.

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2. Identify the 3 main takeaways of your presentation.

Once you have clearly defined your presentation topic with a one-sentence statement, your next step is to identify the three main ideas of your presentation. These three ideas will be the pillars of your presentation.

To identify the three pillars, ask yourself, “If the audience will only remember three things about my talk, what do I want those three takeaways to be?” Ask yourself this question because most likely audience members will indeed only remember three ideas from your entire presentation.  You will build the rest of your presentation around these three pillars, which ultimately support your core message as defined in your one sentence summary.

Every element of your presentation should, in one way or another, connect to one of your main three ideas. If you are considering including an element that cannot be directly linked to one of your three pillars, ask yourself, “Is this really necessary?” If you decide that you absolutely must include something that seems to not connect to one of your three main ideas, consider reframing the seemingly unrelated point so it can connect to one of your three main ideas, or consider changing your selected three pillars.

Summary: For inspiration, think of the Latin phrase Omne trium perfectum,  which means  everything that comes in threes is perfect, or, every set of three is complete . No matter the topic or length of your presentation, the “rule of three” should be used to structure your presentation content. By only providing three main takeaways, your presentation will be easier for your audience to remember, and your main points will be easier for you to recall when you’re presenting.

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3. Get Real.

After you have sculpted your one sentence summary and three pillars, start developing your content to support your three main ideas. Your supporting content is your opportunity to talk about your research, data, and case studies.

According to a Buffer article ,  one study published in Communication Research  found that a whole week after reading, passages with statistics were  more persuasive  than passages  driven by story . As you will read later, this claim is disputed, and many people think stories are more persuasive than data. Don’t worry about which is more important though because you will need both. Thus, if you have some data to prove your points, select your strongest stats, and use them to add weight to your ideas. Just don’t overdo the data. Get to the point, and keep moving so you don’t lose your audience by wading through unnecessary details.

As you construct your first draft of your supporting content, continually ask yourself, “So what?” Many audience members will listen to a presentation, process the information, consider the points, and then think, “What’s in it for me?” or  “Why does this matter?” Basically, they are thinking, “So what? Why should I care?”

You need to drive home the value of your material throughout your entire presentation . If you would be unable to respond to an audience member who asked, “Why should I care?” in response to a particular piece of your content, delete that point.  Every point should be relevant to your message, and your audience. If you do not answer these questions, some audience members will probably think your presentation was a waste of their time.

When considering your answer, think about what keeps your audience up at night. What are their problems, concerns, and challenges? Can your insights and ideas solve a problem for them?

As you continue to develop the supporting elements of your presentation, keep a “devil’s advocate” mindset . Once you have ensured all of your points will be meaningful to your audience, review your content from perspective of an audience member with an opposing viewpoint.

For example, it might seem like no one could argue with a presentation that proposed the idea of giving away food to prevent hunger. However, don’t forget the saying, “Give a man a fish, feed him for a day. Teach a man, feed him forever.” Sharing food is a noble mission however there will still be someone who disagrees with your solution to the problem. Develop your content to sway audience members with opposing viewpoints.

Summary: Support your presentation with facts that will resonate with your audience, including any disagreeing attendees. In addition, clearly answer “So what?” for the audience. No presentation is exempt from this requirement. Get real, and cut the fluff.

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4. Find Your Story.

At this point you have defined your presentation with one sentence, identified the three pillars of your topic, and crafted your supporting content to satisfy challenging perspectives.  

Take a good look at all of these elements and then step away from working on your presentation. This is the time to do a little soul searching.  Go for a walk, write in your journal, or engage in other activities that will open your mind to inspiration.

Search your memories until you remember a story that easily relates to your presentation topic. No presentation is complete without at least one story so don’t skip this step.

Storytelling is an important part of all presentations because many credible sources claim stories are easier to recall  than stats or facts. Descriptive tales can activate up to 7 areas of the human brain, while non-narrative information typically activates only two areas of the brain.

With so many areas of the mind engaged, listeners  experience  the story instead of process  it. In addition, a carefully crafted story will likely inspire emotional reactions from audience members.  Emotions, not logic, inspire most actions .

So, not only will audience members remember a story more easily than facts, a story is also more likely to inspire action. Since all presentations need a  call to action , the more you can inspire your audience to take action, the more successful you will be as a presenter.

Learn more about the power of stories for presentations by reviewing the infographic below.

Summary: Tell at least one story during your presentation. Don’t settle for just any story, though. Take the time to select a relevant story that will spark an emotional response within audience members. To inspire action, speak to the heart as well as the mind.

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5. Identify a clear call-to-action.

Now that you have developed content that guides your audience to a new perspective, decide what you want the audience to do next.  

Do you want your audience to use their knowledge to grow their business? If so, quickly reiterate the process to take that action, and then send them on their way with an easy-to-remember homework assignment. Provide your contact information so they can let you know how the process went for them.

Do you want people to follow you on social media? If yes, then at the end of your presentation, ask audience members to pull out their mobile devices and follow you right then and there.  Provide an incentive to encourage engagement.

If you want your audience to purchase your product, how can you simplify that process for them? Perhaps you can sell your goods in the lobby after your talk. If that is the case, your call-to-action should be an exciting request to join you in the lobby to check out your product firsthand.  

No matter your topic, your presentation should be structured so that audience members are not left hanging, wondering what to do with their newly acquired insights.

If you choose to include a Q&A session in your presentation, do not end with the Q&A. You always want to end with a quick summary of your most important points followed by your call-to-action. To insert a Q&A before your conclusion, say something like, Before I wrap-up by telling you how to utilize these insights, I would like to open the floor to questions for two-minutes. Does anyone have any questions?

To persuade your audience to complete your call-to-action, try some of these persuasion techniques :

Summary: Use the last sentences of your presentation to deliver a clear call-to-action. Tell your audience what they should do after your presentation. In addition, offer an incentive, and create a sense of urgency.

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6. Outline your slides as a storyboard.

At this point, you have done most of the heavy lifting in regards to content development. Your content might be a collection of notes and ideas, or perhaps it looks like a college essay. Either way, now is the time to organize your content in a storyboard. A storyboard is an outline that lists the words and numbers you will include on each slide, as well as notes about the design for the slide. You don’t need to start designing yet, however this is a great time to start thinking about your presentation design since that will be the next step once your storyboard is finalized.

To begin the first draft of your outline, list your three main ideas, your stories, and your call-to-action. By first jotting down these elements, you ensure that these critical components will be the focus of your presentation. Leave room in your outline to fill in the supporting ideas later.  

Also, have your one sentence summary nearby and reference it regularly throughout the storyboard process. Even if you don’t state your one sentence verbatim during your talk, your audience should be able to easily grasp the central idea of your presentation.  If it is appropriate to feature your one sentence summary on a slide as-is, go for it!

With these items roughly in place, focus on the content for the first few slides of your presentation. These slides are significant because you need to have a strong start to your presentation. Easing an audience into a presentation, and slowly building towards a conclusion is a recipe for mediocrity. Instead, hook your audience’s attention immediately, or risk losing them forever.

To engage your audience at the beginning of your talk, consider asking a question – either a rhetorical question, or a genuine question that includes a request for a show of hands. If you have mastered the art of humor, get your audience smiling by telling a funny story at the beginning of your presentation.

In addition, you can wake up the audience during the beginning of your presentation by revealing a shocking fact. For example, you could say, “10 years from now your job will not exist.” If you’re speaking to a group of ambitious professionals, this information will surely spark their interest.

Now that you have some ideas for the beginning of your presentation, pick a solution that seems like the best fit for your speaking style, your topic, and your audience. If you’re not sure how to start your presentation, you might need to continue researching your audience. The more you know about your audience, the easier it will be to edit and refine your slide outline.

After you develop the first few slides, continue to move through your outline by filling in the supporting ideas for your three main points . Remember that your outline should inspire the audience to take a specific action at the end of your talk. Craft your slide outline so that it builds towards your call-to-action.

In addition, when you arrange your content, try to include only one idea per slide.   Keep your ideas succinct since you will need to enhance your message with a visual on each slide. This might seem excessive if you typically use bullet points or numbered lists to cram a lot of information on one slide. You might save some time on your presentation development by using bullet points, but your audience will likely be bored to tears during your presentation, and you will not be as successful with your presentation as you could be.  

In 2014, the  International Journal of Business Communication  published the results from  The Use of Visualization in the Communication of Business Strategies , an experiment conducted to gather empirical evidence regarding whether the use of visualization is better than text in the communication of a business strategy.  

The results of that study confirmed that lists of text and bullet points should be avoided for presentations . Specifically, the study concluded : Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.

In summary, bullet point lists kill presentations because your audience will struggle to pay attention to your lists, agree with your lists, and recall your lists.  Those three reasons should be enough to convince you to never use bullet points again.

Once the first draft of your outline is complete, step away from your storyboard. When you are refreshed, return to your content outline and look for holes in your logic, as well as unnecessary information, or lulls in the energy of your talk.

Edit, edit, and edit again . Don’t be afraid to alter some of the foundational elements of your talk, as long as you ensure all of the critical pieces are included after your edits are complete. Also, check to make sure all of the required content pieces still fit together appropriately after your revisions to the storyboard. For example, if you decide to change one of you three pillars because it no longer resonates with you, make sure your revised pillar still fits with your one sentence summary, as well as the other two pillars and your call-to-action.

Summary: When you organize your content in a storyboard format, stay focused on your one sentence summary, your three main points, and your call-to-action. Only include supporting content that relates to these critical components. Also, craft an exciting introduction, and remember to include only one idea per slide.

Why Bullet Points Kill Presentations (and what to do instead)

The Complete Guide to Editing Presentation Content

7. Create a mood board to guide your design.

Since your content is now rock solid, you can start planning your presentation design . To ensure your design is consistent and intentional, don’t launch into designing slides without first creating a mood board.

What is a mood board? A mood board is a curated collection of influences that form a map for you to follow during the design process.  

Mood boards typically include a color scheme, your few selected fonts, photography style samples, icons, and a few design samples that match your ideal look and feel.

When developing your color scheme, take your time. Colors can dramatically influence the emotions and behaviors of viewers, so don’t rush and select colors impulsively.  Since reactions to colors vary across cultures, genders, and ages, do your homework to know what colors are the most appropriate for your presentation, and your specific audience.

For presentations, fonts are just as important as color scheme, images, and layout.   Limit yourself to using one or two fonts throughout the presentation. Too many different fonts might distract the audience, and effective fonts are something that should live in the background of your presentation. The audience shouldn’t necessarily notice them in any particular way; they should simply work with the content presented. Choose fonts that flow with the theme, narrative and content of your presentation.

Tools to Help Create Mood boards:

1.  Adobe Suite   (In-Design, Illustrator, Photoshop) Adobe Suite can be time intensive to learn, but allows you play with layouts and bring some of the proposed elements/inspiration into the design of the moodboard.

2.  Evernote – A quick and easy way to store thoughts and images through text, recordings, and images. Both mobile and desktop versions are available.

3.  Pinterest – A highly visual moodboard where you can save images from the internet to their respective “boards” or upload your own.

4.  Sampleboard – An online concept creation tool that is basically a Pinterest board on steroids. It allows users to search by color, palette, or pattern and share with ease.

5.  Adobe Color CC : To design with a unified color scheme, start by visiting Adobe Color CC; it is one of the best tools available for presentation designers when selecting color schemes. Both a web-based tool and a free app, Adobe Color CC allows you to explore and create infinite color schemes.

If you’re not sure how to devise a mood board with a look and feel that will resonate with your target audience, create a few mood boards and share them with colleagues who are similar to the demographic of your presentation audience.   Let their preferences guide your design decision.

Summary : Just like most people create a Pinterest board before remodeling a room in their house, you need to create a mood board before designing your presentation.  Carefully select fonts, colors, and inspiration pieces to build a mood board that can guide your design process.

How To Choose Fonts For Presentation Design

Design Presentations with Consistent Color Schemes

8. Design your slides.

The slide design stage is exciting because you finally get to see your presentation blossom into a beautiful masterpiece of visual communication.  

If you’re tired of working on your presentation, this is another great time to take a break and replenish your personal creative resources. If you get sloppy during the design process, you are essentially throwing away all of your hard work.

For example, if you select visuals that don’t directly support your message, your audience members will exert unnecessary mental energy trying to connect the visuals to your concept. All of the time you spent refining your content will be wasted because your audience will not be listening to you if they are too busy trying to understand your seemingly unrelated design . Visuals should simplify your message for your audience, not muddy the meaning of your presentation.

So, how can you design slides that enhance your message?  Think BIG. Big visuals and big text are ideal for presentations because they keep your audience from straining to view the elements on your slides.

The slides below are good examples of big visuals and big text.

To create slides with big visuals, aim to use visual elements that can cover the entire slide. Never place a small visual in the center of your slide, and leave the rest of your slide empty. If your visual elements are low resolution and will pixelate if stretched to fill the slide, use the rule of thirds to find an appropriate place for your visual on the slide. However, if possible, avoid low-resolution elements at all costs.  Low resolution visuals can quickly kill your credibility.

In addition, question every design element you choose to include. Look at your slides from the perspective of an audience member who is unfamiliar with your presentation topic. Will they understand your choice of visual elements? For example, if you want to use a photo on a slide about the power of storytelling , you might want to skip over stock photos that show someone reading a book in a library, and instead opt for a picture featuring a group of people laughing around a campfire. Yes, the images that feature someone reading in a library relate to storytelling , but they do not relate to the power of storytelling. However a photo of people telling stories around a campfire demonstrates the bonding that occurs as a result of storytelling.  You need to be this nit-picky when selecting visual elements. Every detail matters when it comes to slide design .

Before you declare your presentation design complete, show your slides to a few unbiased friends who are similar in demographic to your target audience. Take their feedback seriously. If your slides don’t resonate with them, you need to make changes until the feedback is positive.

Summary : To stay on track during the design process, revisit your mood board and storyboard as you create every slide. Check to make sure you are using the correct content, fonts, colors, as well as visual elements that match your intended look and feel. Every detail matters.

The Ethos3 Presentation Design Portfolio

Free Stock Photos To Beautify Your Professional Presentations

Create Memorable Presentations With These 2 Psychology Tricks

Subscribe To The Ethos3 YouTube channel

9. Practice with purpose.

Congratulations! If you’ve reached the practice stage, that means you have successfully written and designed your presentation.

Since there are many ways to practice for a talk, you should experiment with the different suggestions below. Find one that works for you and stick with it, or mix and match techniques to create your own unique approach. Whatever you do, don’t try to wing it. Some speakers worry that practice will decrease their authenticity on stage, however the opposite is true. A prepared speaker can focus on the audience, walk around the stage, and enjoy the moment, instead of focusing all of their attention on developing and delivering a structured and meaningful presentation on the fly.

The more you practice, the more authentic you can be on stage.  

For example, if you notice that audience members are falling asleep, you can spontaneously add an interactive element to your talk, and then get back on course, because you know your material that well.   If you do not know your material, being present in the moment will be nearly impossible.

As you practice your talk, don’t rehearse your content verbatim.  By practicing repeatedly in a conversational style, you will naturally learn your presentation in its entirety, however you will not feel pressured to recite your talk word-for-word when you present.

If you are only practicing in front of a mirror at home, or reading your slides from the comfort of your couch, your efforts are not going to yield impressive results. Don’t hide away when you practice your presentation.  Bring your presentation into the real world by practicing in front of real people, not the audience in your mind.   Try to make your practice feel like the real thing, as much as possible. Do not be offended by any of the given to you during the practice sessions. Remember, you are rehearsing to work out any kinks in your talk, not to collect compliments.

To prepare for presenting in front of a mentor, colleagues, or friends and family members, first  record videos of some of your private practice sessions.  Remember to stand up, use your slides, and take your practice seriously.

Try to make your practice sessions feel as much like the real thing as possible. By watching recordings of your talk you can eliminate any glaring problems with your content, slide design , or delivery.

Also, take advantage of all of the benefits of your recordings by listening to some of your practice sessions when you commute to work, or walk around your neighborhood. Listening to your presentation, instead of only reading or speaking it, will give you a fresh perspective on your material.

In order to see positive results,  studies have also shown  that your brain must engage in “mindful” practice. This means avoiding doing the same thing over and over on autopilot without actively trying different techniques and slowly working through problems.

Summary : Practice, and then practice again and again. If you know your material inside and out, you will be able to improvise to respond to unexpected occurrences or to add a conversational tone to your presentation.

The Complete Guide to Practicing Before a Presentation

Why You Need to Practice Before Presenting at a Conference

Memorize Your Speech With This Memory Trick

10. Own the stage.

To be a great public speaker, you need to be present in the moment during your presentation. You should be tuned into the reactions and cues from the audience, as well as focused on your material.  

To be present in the moment, prepare for worst-case scenarios such as spilling coffee on your shirt before your presentation, or your laptop malfunctioning during your talk.  Think through a plan for your worst fears, and bring supplies to help you survive any technical or logistical emergencies. Once you have addressed your greatest fears, let them go, and focus on being happy, confident, and focused on the present moment.

Before you take the stage, practice some power poses to raise your testosterone and lower your cortisol.  

For example, stand like superman with your fists on your hips, and your chest expanded. Hold this pose for a few minutes to get the maximum effect. Power poses are proven to help you reduce stress, and increase confidence.

When you’re on stage, loosen up. Let your hands gesture naturally during your presentation. Research has shown that presenters are judged as more effective and competent when they make hand gestures compared with when they keep their hands still , according to  The 4 Ways You Can Use Body Language To Influence Success  by Christian Jarrett.

While gesturing, be especially aware of how you use your palms.  In his TEDx talk,  Body Language, the power is in the palm of your hands ,  Allan Pease uses humor, stories, case studies, and audience interaction to deliver a compelling case for the importance of using your palms wisely when speaking.  There are more connections between your brain and the palm of your hands than any other body part , according to Pease.  So clearly, the palms have evolved as an important part of human brains,  Pease concludes. In one of the case studies mentioned by Pease, palm orientation was tested; the study concluded  the palm up speaker had up to 40% more retention of the deal than the palm down speaker . Speaking with your palms up will make you more likable and persuasive. If you speak with your palms down, you will be perceived as threatening and controlling.

In addition, remember to smile.  A recent study at Penn State University found that when you smile, you don’t only appear to be more likable and courteous, but you actually appear to be more competent ,  according to the TED talk,  The Hidden Power of Smiling , by Ron Gutman.

Also, since you should never read from you slides, your body should be open to the audience, and your eyes should be scanning the audience. When you make eye contact with someone in the crowd, hold their gaze for a few seconds to let them know you see them, and want to connect with them. Don’t overdo it though. Keep eye contact as long as it feels natural, and then move on.

If your presentation is being filmed, look into the camera. A study between the University of Wolverhampton and Stirling discovered that viewers remembered a speaker better if they looked into the directly into the camera  at least 30% of the time  during a speech.

Lastly, move and pause during your presentation. Own the stage, and never stand frozen behind a podium. Adding movement to your presentation will help you keep the attention of your audience, and will also help you shake off any nerves.  

Summary: Prepare for the worst-case scenarios, and then let go of your fears. When you’re on stage, be happy, enthusiastic, and connect to the audience with your eyes and body language. Whatever you do – don’t just stand there . You’re presentation matters. This is YOUR time to shine.

What To Do With Your Hands During Presentations

The 3 Best Body Language Tips For Presentations

Fight Your Fear of Public Speaking – 4 Proven Methods

How An Improv Class Can Improve Your Public Speaking

How To Introduce Yourself Before A Presentation

Final Thoughts: 33 Presentation Tips

If, after reviewing the information above you still have questions or concerns about your presentation, don’t fret – we are here to help you!  Send us your questions on Twitter , or contact us via email or phone .

And if you want us to come teach your team how to create and deliver captivating presentations , we would be honored to schedule a training workshop for you and your staff.

The bottom line:   We are here to help you create amazing presentations!

Leslie Belknap

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19 Tips to Make A Professional-Looking PowerPoint Presentation

Creating impactful presentations is no easy task. It comes with rigorous practice over the years. Get expert guidance and professional presentation tips on how to make a professional PowerPoint and Google Slides presentation.

A PowerPoint presentation is a fantastic tool to communicate vital information. Even though people think it’s simple to put all of your material together and make a presentation, arranging and preparing the template and design takes time to ensure it is impactful and professional. But how to make PowerPoint look professional?

Well, an engaging PowerPoint presentation goes beyond simply exchanging information; it connects with the audience . It must transport the listener on a journey, induce emotions, and leave an unforgettable impression. Lets understand more on how to make a professional presentation with little preparation and ace it!

What Is A Professional Presentation?

A professional presentation is a well-structured and effectively delivered communication that conveys information, ideas, or proposals in a business or formal context. It typically adheres to certain standards and practices to effectively engage and inform the audience. As a result, such presentations can be fairly diverse, and they may be necessary to complete job interviews, provide sales pitches to potential clients, or present project proposals to top management. 

EXPLORE: 7,000+ PROFESSIONAL POWERPOINT TEMPLATES

How to Make A Professional PowerPoint Presentation? 

Here are some tips for making a professional presentation. Below, we have divided the PowerPoint presentation tips into 3 main parts :

• Content and Slide-Related Tips
• Design-Related Tips
• Delivery-Related Tips

Content and Slide-Related Tips for PowerPoint Presentations

Follow the steps below to make your PowerPoint look professional :

• Start with a title slide
• Add an agenda slide
• Logically arrange the middle slides
• Include a call-to-action slide at the end of your presentation
• Conclude with key takeaways

READ MORE: How to Write A Good Presentation ?

1. Start with a title slide

An eye-catching first slide serves as an introduction to your subject. To make it clear to read across the room, place the title of your presentation in huge letters in the middle of the slide. If your audience doesn’t know you, you can also include your name and title on the slide, depending on the sort of presentation. One of the most underrated and important presentation tips – On the title slide, keep the background simple to avoid drawing attention away from you as you speak. 

2. Add an agenda slide

List what the audience can anticipate. Label your slide with “Presentation Agenda” or a phrase to that effect. List the key lessons you want your audience to take away from the presentation. It not only makes it easier for your audience to follow along, but it also clarifies your main objective.

3. Logically arrange the middle slides

For more clarity, identify the presentation’s beginning, middle, and end. Make a list of the facts you want to provide and important points you want your audience to take away from your presentation. Take what you’ve written and arrange the ideas in an outline so that each idea leads naturally into the next. For instance, if you’re making a persuasive presentation, you might begin by providing background information on the subject and then discuss potential solutions before concluding by outlining actions an audience member can take to contribute.

4. Include a call-to-action slide at the end of your presentation

After you finish, inform your audience of the next steps. After reviewing the key points of your presentation, provide a list of actions your audience may take to advance the project. So that your audience has several options for what to do next, try to come up with some concrete ideas.

5. Conclude with key takeaways

Make a summary of your important points so your audience will remember them. Start the last slide with a header at the top that reads “Takeaways” or “Key Points”. Make a final list of bullet points containing the most crucial information you have covered. Ensure to emphasize your previous presentations’ key ideas and speak them aloud to your audience. In this manner, your presentation will leave a lasting effect on the audience, making them more likely to recall what you say.

Content forms the foundation of any presentation. But, if not designed correctly, it can lead to a boring presentation. That’s where an impactful design for a presentation comes into the picture.

Design-Related Tips for PowerPoint Presentations

Now that you know some content and slide-related tips, let’s read about the top design-related tips to make a professional presentation :

• Aim to have about 10 slides
• Make your presentation background consistent
• Select readable fonts
• List the important points in brief bullets
• Include relevant graphics

1. Aim to have about 10 slides

More than 10 concepts at once will be difficult for your audience to recall. Count your slides once you’ve organized your data to check if you have 10 or fewer slides. If you have more than 10, review the content once more to see if you can squeeze anything onto one slide. Decide which ideas need to be covered the most, and eliminate anything that doesn’t seem appropriate or doesn’t fit the style of your presentation.

2. Make your Presentation background consistent

Keeping the same straightforward theme and style for each slide can help you create professional PowerPoint presentations. You can create a background in PowerPoint or explore PowerPoint backgrounds from SlideUpLift. Use easy-to-read layouts that don’t draw attention away from the text or graphics you want to use.

3. Select readable fonts

Keep your fonts large and sans-serif so they can be read across the room. Keep your content between 28 and 40 points because small fonts might be quite difficult to see from a distance. Choose Proxima Nova or Arial rather than Times New Roman or another serifed font to show your content because sans-serif is simpler to read on a screen. Bold, italicize, or highlight the words you want to stand out as particularly important. Throughout the slide, change the font size. For instance, the slide’s headline should be larger than the body content.

READ MORE: Best Presentation Fonts

4. List the important points in brief bullets

Your slides will be easier to follow if they have pointers. On a slide, paragraphs can be very intimidating, and your audience could choose to read them rather than pay attention to you. Keep your slide to a bulleted list of essential phrases or terms rather than writing out every word you plan to speak. Keep your slides to a maximum of 6 bullet points, each with a maximum of 6 words.

5. Include relevant graphics

Select charts and photos of the highest quality to highlight your content. Visuals should only be used if they are essential to the argument you are attempting to make. You can use illustrations, images , infographics , graphs, or charts to display facts or make your point more obvious. To avoid making your presentations appear cluttered, ensure all the images are the same size and resolution, and arrange them in the same spot on each slide. Charts and graphics that are challenging to interpret should have captions. Make one image on a slide stand out by giving it a different hue from the rest of the presentation.

Your PowerPoint presentation is all set once you have the content, and it’s designed to create impact. How you create an impact and engage the audience depends entirely on how you deliver presentations.

Delivery-Related Tips for PowerPoint Presentations

The way you deliver your PowerPoint slides can either make or break your overall presentation. Let’s see some professional presentation tips to help you with presentation delivery:

• Keep your transitions simple
• Practice your presentations out loud
• Practice in front of the crowd

1. Keep your transitions simple

Animations and transitions draw attention away from the material. While adding animations to your slideshow may seem creative to make it stand out, doing so might add a lot of extra time and distract the audience. Have the slides change as soon as the mouse clicks, rather than having the text fly in or the slides animate. Provide the information quickly and simply to make your presentation look stronger and more formal.

2. Practice your presentation out loud

Run the complete presentation to increase your confidence. After practicing your presentation a few times, you’ll feel much more at ease giving it. Practice as if you were presenting to a group of people; raise your voice to the appropriate pitch and volume. Ensure the slides flow together by practicing clicking through them as you speak. Go back and change your slides to make any necessary corrections if you encounter issues. Consider recording your speech to see or listen to it later. You will be able to identify what needs to change as a result.

3. Practice in front of a crowd

Request some early feedback to determine the success of your presentation. Take a group of friends or coworkers and walk them through the full presentation. When you’re done, ask them what they thought of the presentation and whether any points you tried to express confused them. Asking them questions you anticipate your audience will have will allow you to practice providing succinct responses.

Now that you have more than 10 tips for creating professional PowerPoint presentations, knowing how to present your ideas professionally is also vital.

How to Professionally Present Your Ideas?

The professional PowerPoint tips provided below will help you professionally present your ideas:

• Inspire participation from audience
• An emotional connection
• Visual tools
• Images and graphics

One of the most important professional PowerPoint presentation tips is timing. Choosing the right time slot is very important while giving a presentation. It would be preferable to select a mid-morning time slot if you have the option to determine your presentation timetable. The attention of people is better captured in the morning.

2. Be brief

Typically, audiences have a limited attention span. When given lengthy materials to read, people rapidly become bored. Be direct if you want people to pay attention and continue to listen. Avoid including unrelated material because this will just make the presentation longer.

3. Inspire participation from the audience

Keeping the audience interested in what you say is a difficult task. You may engage the audience and get them involved in the topic by making a good first impression in the first 30 seconds. Keep them engaged by injecting humor as you change the slides.

4. An emotional connection

Any professional presentation must emotionally engage the audience, much like in advertising. When communicating your message, use feelings. By doing this, you give the visual aids a human face and make your point more understandable to the audience. Encourage them to act by awakening their emotions.

5. Visual tools

Most people learn best visually. Presenters must be aware that their audience needs visual aids to grasp what they are saying. Make sure that visuals are used to support your claims. The audience will understand your message more clearly if they can visualize it.

6. Images and graphics

Graphics and images back you admirably as you give your speech. Charts and other complex data points can make it difficult to design visualizations. To ensure precise and simple-to-understand details, you can create simple templates. However, if you find it difficult to create to-the-point, detail-oriented graphics, and templates that create an impact, you can outsource your presentations. 

When presenting, you are all alone. But you can get help from experts when you are creating one, thanks to Presentation Service providers.

Why Should Organizations Outsource their Presentations to Specialists?

Here are some reasons why outsourcing presentations to professionals is a great idea:

• Improving presentations for external clients
• Assisting graphics team
• Manual efforts and time saved
• Cost saving
• Elevating design excellence
• To support your marketing team with presentations

ALSO READ: Why Consultants Choose to Outsource Presentations ?

1. Improving Presentations For External Clients

Your PowerPoint presentation acts as a virtual handshake with your clients, which makes it an important factor in determining how they will perceive you or your company. For this reason alone, many professionals choose to have their external presentations outsourced.

2. Assisting Graphic Team

It’s likely that your devoted graphic team is always creating different types of visual content. Your in-house designers probably already have their hands full with daily design work. When this happens, outsourcing presentation design seems appealing because it relieves your graphic team’s workload and frees them up to succeed in their primary duties. 

3. Manual Efforts and Time are Saved

The possibility of saving time strongly motivates professionals to choose presentation outsourcing. As anybody who has struggled with slides knows, creating an engaging PowerPoint presentation takes time. Professionals can free up their time to work on more important duties or, better yet, to thoroughly rehearse and perfect their message by delegating the creation of presentations to external professionals.

4. Cost Saving

Consulting firms might cut costs by outsourcing presentations to specialists. Outsourcing presentations to an agency costs less than hiring an internal presentation designer. This saved money can be utilized toward other important business objectives while reducing labor expenditures.

5. Elevating Design Excellence

True masters of their trade are presentation designers who work professionally. Their knowledge spans more than just visuals; it also includes the complex art of slide layout and the crucial components that turn a presentation from good to spectacular. For instance, our team at SlideUpLift is proud of its design and presentation services after working with businesses from a variety of industries throughout the world. When creating excellent PowerPoint presentations, this abundance of knowledge is priceless. Beyond just improving the aesthetics, the goal is to use this knowledge to make visually striking presentations that instantly connect with your audience.

6. To Support Your Marketing Team with Presentations

Presentations are in high demand, particularly among marketing consultants. They have to unite their staff, discuss their marketing strategy with the rest of the organization, and win new clients for their enterprises. PowerPoint presentations are a fantastic tool for all of this! A smart marketing presentation can improve communication inside and outside your firm; outsourcing is the best option to achieve that.

In today’s competitive landscape, outsourcing presentations to professionals gives firms a strategic advantage. Outsourcing is appealing due to its time efficiency, access to cutting-edge equipment, brand consistency, new ideas, scalability, and cost savings. Outsourcing presentation companies can make effective presentations that create a lasting impression on the audience by consulting with you.

READ MORE: 10 Best presentation companies and design agencies

The ability to generate professional-looking slides is a skill that may take your message to new heights in the dynamic world of presentations. SlideUpLift has materials and tools to assist you in every aspect of creating presentations:

• If you want to create presentations by yourself, but do not have a starting point, you can download any template from our collection of 40,000+ PowerPoint templates and Google Slides themes . Just download the template you like and make the changes to the content as you need.
• In case you don’t want to make changes to the templates, you can ask us to customize the templates through our custom-slides service. You can expect fast delivery within 1 Business Day.
• If you have multiple presentation needs on a weekly basis, you can try our Presentation Services .

Schedule a call with us if you have any questions or would like to know more.

How do you get ready for your first professional presentation?

With thorough preparation, you can confidently deliver a polished and impactful presentation. Begin by thoroughly researching your topic and understanding your audience’s needs and expectations. Organize your content logically, creating a clear structure with a compelling introduction, main points, and a strong conclusion. 

How to design a professional powerpoint presentation?

Some tips for professional PowerPoint presentations include:

• Focus on clear content organization
• Use a consistent and appealing design template
• Incorporate high-quality visuals
• Practice your delivery to ensure a smooth and engaging presentation
• Keep slides concise and avoid clutter to maintain audience interest and understanding.

What are the key elements of a professional-looking presentation?

A professional-looking presentation typically includes well-structured content, visually appealing slides, clear typography, cohesive design elements, and effective use of visuals.

What are some effective strategies for effectively rehearsing and delivering a professional presentation?

Effective rehearsal involves practicing your presentation multiple times, focusing on your tone and pacing, and anticipating questions from the audience.

What are the best professional PowerPoint tips to follow while presenting?

These are the top 10 PowerPoint tips for preparing a professional presentation:

• Add key takeaways and include CTA at the end
• Do not have more than 10 slides
• Add a consistent presentation background
• List important points in bullets
• Keep simple transitions
• Practice your presentations loudly and in front of the crowd.

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Land your dream job, professional presentation | how to build and share your story.

Lisa Dubler

Professional presentation—how you choose to build and share your professional story—is a major factor that can shape your career in the social-impact sector. Whether you are exploring pathways for growth at your current organization or seeking new opportunities at a different nonprofit organization, the time you spend building your story is time well spent. Getting started, though, is not always easy. 

Here, we unpack five key steps you can take to build your story in a way that feels authentic, powerful, and meaningful.

Let go of blockers to your professional presentation 

The process of crafting your personal story begins by letting go of the blockers that might prevent you from showing up to a networking event or interview as your confident and authentic self. A blocker might sound like one of the following:

• I feel shame around my story. 
• I don’t have any major accomplishments to share.
• I’m worried about what others might think of me.

It’s a powerful shift to move from a place of fear or shame to a place of confidence and authenticity, and it can take some time to get there. Remember to have compassion for yourself during the process, and that asking for help from your support network is not a sign of weakness. 

Clarify your what and your why 

In order to craft a story that authentically shares who you are and the value you bring to a role or organization, it is important to get clear on your “what” and your “why.” 

Your “what” consists of what you want to convey in a networking or interview conversation. This might include: 

• Your educational background 
• Where you are currently based 
• Key accomplishments in a professional or volunteer capacity 
• Factors that motivate you  
• Potential career paths you want to explore 

If you don’t know exactly what you want to do next, that is completely fine. Don’t let your uncertainty derail you from developing your professional presentation. In fact, by sharing your story through networking, you may gain clarity on which types of roles and industries most interest you. 

Once you identify what you want to share with others, it’s time to answer this question: “ Why do you want to share these parts of yourself with your network and/or a hiring manager?” 

Perhaps you choose to share what you studied in school because it’s relevant to the field you’re looking to move into. Or, perhaps you choose a specific accomplishment because it highlights transferable skills you could bring to your next opportunity. If you are talking with a hiring manager, sharing what motivates you may help the person see alignment between the values you have and the values of the company you’re seeking to be a part of. The more intentional you are about determining what you want to include in your story and why you want to include it, the easier it will be to build one that showcases your authentic self.

Share your skills and strengths 

We each have certain skills and strengths that we bring to the workplace. Whether you’re just starting out as a young professional or are a more seasoned leader, embedding skills and strengths into your story helps convey what makes you unique. 

A skill is something that’s learned, while a strength as something that’s innately part of your character. Your skills will likely include a mix of the technical and the human, also referred to as hard and soft skills . Technical skills can include mastery of specific software, technical tools, languages, or systems. Human skills might include problem solving, effective communication, and project management. If you’re unsure of which to focus on in your story, consider past successes — either professional or volunteer — and the skills and strengths that were necessary to make them happen. You can also explore a more comprehensive assessment of your strengths using the Gallup CliftonStrengths assessment . 

Incorporate relevant accomplishments

Working in relevant accomplishments in your story helps put your skills and strengths in context. It also helps a hiring manager or new contact understand your capabilities. When incorporating these past accomplishments, consider the STAR technique , commonly applied when answering behavioral interview questions. Following the STAR technique will ensure you’ve conveyed the relevant context, the actions that you’ve taken, and the impact that you had in doing so.

Practice your heart out 

Building and sharing your professional story takes courage. The more time you can dedicate to your professional presentation, the easier it will become—even for those who consider themselves non-networkers . The key to building confidence in your story is practice. This might look like writing your story down several times before saying it out loud or recording your story, listening to it on playback, and then adjusting.

And while you might initially use these skills to help build your network and land a new role, storytelling will always serve you in your career —so it's a great muscle to begin strengthening right now.

Have tips for how to tell your story to land a new job? Let us know on Facebook .

Lisa Dubler  (she/her) is a Career Coach at General Assembly and prior to joining GA, she was part of the Human Resources team at The Washington Post. She began her career in the nonprofit sector, organizing cultural events and community gatherings at Sixth & I. Learn more about Lisa  here .

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Oral Presentations

Presentation basics, key elements of good presentations.

There are three key elements of good presentations: Content, Organization, Delivery.  Your audience needs interesting and appropriate content in order to pay attention, especially at the start of a presentation.  Logical organization helps retain your audience’s attention – they need to be able to follow your train of thought and predict where you are going with your ideas.  Delivery also is important, as your own engagement with the information helps your audience engage.

Content deals with the substance of your presentation. Your ideas and information should be original and significant.  Use accepted and relevant sources in your research, and reference those sources as needed.  Offer a clear analysis that’s comprehensive and concise at the same time – strive for the right amount of information for your audience’s needs and the allotted presentation time. Make sure that your content is relevant to your audience, so that they understand immediately why they should pay attention to your presentation.

Garr Reynolds, in his book Presentation Zen: Simple Ideas on Presentation Design and Delivery , identifies characteristics of presentation content that create what he calls SUCCES(s): [1]

• Simplicity – reduce information to key points and essential meanings
• Unexpectedness – pose questions, offer interesting statistics, “make the audience aware that they have a gap in their knowledge and then fill that gap”
• Concreteness – use specific language, provide real-life examples
• Credibility – use sources, facts, statistics to back up your content; deliver information confidently; know your information well
• Emotions – engage your audience to feel something about your content
• Stories – use examples and illustrations to create a “story element” to the presentation

Finally, to make your content effective, repeat key information throughout your presentation. A memory research pioneer, German psychologist Hermann Ebbinghaus, found that we forget approximately 50 percent of new information within 18 minutes, with retention falling to 35 percent after a week. However, Ebbinghaus also discovered that repetition of the new information at key intervals can change this trajectory, a discovery known as the spacing effect. The lesson for presenters: work repetition into your presentation content.

Organization

Good organization requires a clear beginning, middle, and end. Link your ideas logically throughout the presentation to lead to an ending that resolves the problem or summarizes the situation you presented at the start. If you’re presenting based on a formal report or proposal, you may want to follow the order of the longer written document, but you don’t have to; as long as you include main ideas, it’s up to you to determine your presentation’s organization based on your audience and purpose. Strive for clear transitions between individual points, slides, and topics.

Delivery involves a range of factors from body language and word choice to vocal variety. A good presenter has a passion for the subject and an ability to convey and perhaps elicit that emotion in the audience. Audience engagement through eye contact, facial expression, gestures, and/or vocal tone contributes to an effective presentation. Delivery also deals with the confidence and professionalism with which you deliver the presentation.  Hesitations, “ums,” and other types of vocal fumbling will distract your audience, while a clear, confident presentation helps to engage them.

Content, organization, and delivery work together and are equally important aspects of presentations.

The following two videos provide basic tips for creating effective presentations in terms of content, organization, and delivery.  As you view them, consider their similarity of information and dissimilarity in presentation style. What can you infer about the presenter and intended audience of each presentation?  Which video resonates more fully with you personally, and why?  In terms of conveying information to a general audience, which video do you think is most effective, and why?

Planning Presentations

As you can see based on the video examples, presentations always require a situational analysis in the planning stage.  Identify your audience, purpose, context, and all of the communication variables that you need to consider in order to make choices that will result in an effective presentation for your purpose and audience. For example, your purpose – the one, main idea that you want to convey through your presentation – can influence your content, organization, delivery, and overall approach.  Identifying your audience can help you with what may be the most critical aspect of your presentation, making your information relevant to your audience.  Analyzing communication variables for your presentation also will help you determine if you need supplemental materials or handouts, how to arrange a room for an in-person presentation, how best to structure a virtual presentation, and more.

Even if you are creating a presentation based on a formal report or proposal for which you have already done a situational analysis, do another situational analysis for your presentation, as your audience, organization, language, and overall approach may differ based on the different communication mode.

Planning Online Presentations

In addition to doing a situational analysis, online presentations may require some additional planning time in terms of how you present information.  A real-time, in-person audience may pay attention to your presentation simply because you are present, and you may be able to adapt your presentation to audience reaction.  However, it’s more difficult to capture the attention of a virtual audience, either real-time or asynchronous, so online presentations need to be thought through very deliberately in terms of their content, organization, look, and approach.

The following video, while written for online instructors, nonetheless offers important points to consider for any type of virtual, online presentation.

Understanding Presentation Audiences

Audiences are egocentric, meaning that they operate under the principle of WIIFM: what’s in it for them. Don’t expect your audience to meet you where you are; meet them where they are and then take them where you want to go together. According to Lucas, audiences “pay closest attention to messages that affect their own values, beliefs, and well being. Listeners approach speeches with one question uppermost in mind: ‘Why is this important to me?’ … What do these psychological principles mean to you as a speaker?  First, they mean that your listeners will hear and judge what you say on the basis of what they already know and believe.  Second, they mean you must relate your message to your listeners–show how it pertains to them, explain why they should care about it as much as you do.” [2]

Also, audiences have relatively short attention spans, and often decide whether or not to give you their attention within the first minute or so of a presentation. Various research studies indicate a five – twenty minute attention span for any type of presentation (note that results of studies vary). An article titled “ Neuroscience Proves You Should Follow TED’s 18-Minute Rule to Win Your Pitch ” discusses the concept of “cognitve backlog,” or the idea that the more information you provide, the more information your audience will tune out and not remember. [3]

These audience characteristics lay the groundwork for presentation strategies identified in the videos, strategies such as starting with and continuing a story, engaging attention with an interesting statistic, and more.  The point to remember is that you need to make conscious, reasoned decisions about ways to engage your audience.  Keeping audience attention span and egocentrism in mind, strive for the following presentation basics:

• Conciseness
• Connection with audience

Expectations for Presentations

The 10/20/30 rule, generally attributed to venture capitalist Guy Kawasaki, is a good guideline to help you achieve a “just right” balance in your presentations. Geared for entrepreneurs pitching their business, his advice is a discipline that would improve the quality—and, effectiveness—of most presentations. In brief, 10/20/30 translates to a maximum of 10 slides, a maximum of 20 minutes and a minimum of 30 point font. [4]

While this rule is a good starting point, it does not overrule your audience analysis or understanding of your purpose. Sometimes, you may need more slides or have a more involved purpose—like training people in new software or presenting the results of a research study—that takes more than 30 minutes to address. In that case, go with what your audience needs and what will make your presentation most effective. The concept behind the 10/20/30 rule—to make new learning easy for your audience to take in, process and remember—should still be your guide even if you don’t follow the rule exactly.

One last way to gauge presentations is to consider most audiences’ expectations for good presentations:

• main ideas are compelling and relevant
• information is organized with a clear beginning, middle, and end; audience can follow where the ideas are leading
• delivery shows the presenter’s enthusiasm and engagement
• visuals apply good design practices
• presentation length is appropriate for audience, purpose, and context

The following video summarizes characteristics that create effective presentations.

[1] Reynolds, Garr. (2012) Presentation Zen: Simple Ideas on Presentation Design and Delivery. 2nd ed. New Riders, Pearson Education. Information from pages 78- 81. http://ptgmedia.pearsoncmg.com/images/9780321811981/samplepages/0321811984.pdf

[2] Lucas, Stephen E. (2020) The Art of Public Speaking (13th edition).

[3]  Gallo, Carmine. “Neuroscience  Proves You Should Follow TED’s 18-Minute Rule to Win Your Pitch.”   Inc. ,  https://www.inc.com/theupsstore/small-biz-ings.html

[4] Kawasaki, Guy.  The 10/20/30 Rule of PowerPoint . December 2005.  ↵

• Presentation Basics, original material and material adapted from Business Communication Skills for Managers, see attributions below. Authored by : Susan Oaks. Project : Communications for Professionals. License : CC BY-NC: Attribution-NonCommercial
• Making a Presentation for a Meeting. Authored by : Nina Burokas. Provided by : Lumen Learning. Located at : https://courses.lumenlearning.com/wmopen-businesscommunicationmgrs/chapter/making-a-presentation-for-a-meeting/ . Project : Business Communication Skills for Managers. License : CC BY: Attribution
• image of professional making a presentation. Authored by : rawpixel. Provided by : Pixabay. Located at : https://pixabay.com/photos/agreement-brainstorming-business-3408113/ . License : CC0: No Rights Reserved
• video Create an Effective Business Presentation. Authored by : Nick Morgan. Provided by : Harvard Business Review. Located at : https://www.youtube.com/watch?v=HTRt0zkD73M . License : Other . License Terms : YouTube video
• video How to Give a Great Presentation - 7 Presentation Skills and Tips to Leave an Impression. Provided by : Practical Psychology. Located at : https://www.youtube.com/watch?v=MnIPpUiTcRc . License : Other . License Terms : YouTube video
• video Teaching Tip: Designing Online Lectures and Recorded Presentations. Authored by : Greg Steinke and Jill Zimmerman. Provided by : CCAPS Teaching Tips, University of Minnesota. Located at : https://www.youtube.com/watch?v=GCAaRZJFJAU . License : Other . License Terms : YouTube video
• image of businesswoman presenting to an audience. Authored by : rawpixel. Provided by : Pixabay. Located at : https://pixabay.com/photos/analyzing-audience-board-3565815/ . License : CC0: No Rights Reserved
• Visual Aids. Authored by : Nina Burokas. Provided by : Lumen Learning. Located at : https://courses.lumenlearning.com/wmopen-businesscommunicationmgrs/chapter/visual-aids/ . Project : Business Communication Skills for Managers. License : CC BY: Attribution
• video Five Simple Rules for Creating World Changing Presentations. Authored by : Nancy Duarte. Provided by : Duarte Inc.. Located at : https://www.youtube.com/watch?v=hT9GGmundag . License : Other . License Terms : YouTube video

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What are professional and academic presentations?

This is the first of three chapters about Presentations . To complete this reader, read each chapter carefully and then unlock and complete our materials to check your understanding.   

– Distinguish professional and academic presentations

– Explore the different types of assessed presentation

– Introduce the basic presentation skills that may be useful for EAP students and tutors

Chapter 1: What are professional and academic presentations?

Chapter 2: What are the key elements of EAP presentations?

Chapter 3: What are 10 tips for successful presentations?

Most people will have to present in front of an audience at some point during their life, and doing so can be a nervous and challenging experience. When having to simultaneously consider what you say, how you say it and who you’re saying it to, it’s no wonder that people appear anxious on stage or forget their words from time to time. Focusing particularly on academic contexts, this short, three-chapter reader aims to introduce the basics of presentations (Chapter 1), the key elements of a presentation (Chapter 2) and the top ten tips for success (Chapter 3). Anyone that wishes to learn more deeply about this topic should also visit our library of readers on presentation skills , such as body language and using visual aids .

What is a presentation?

Most commonly, a presentation  is when somebody stands in front of an audience and attempts to verbally and visually inform that audience about a particular topic. Such a presentation could be conducted in order to sell something to that audience, to convince them of something, or to educate them in some way. While most presentations are done by a single person, with a little extra practice, pair and group presentations may also be successfully delivered.

What is a professional presentation?

In the business world, there are a number of reasons that employees may be asked by their employers to create professional presentations . Such presentations are therefore quite varied and may be required to complete job interviews , to deliver sales pitches to potential clients or to present project proposals to senior management. In such presentations, the presenter will usually take their role quite seriously, and may be rewarded with financial incentives or with the opportunity to impress their bosses. 

How do academic presentations differ?

Like professional presentations , academic performances are also quite varied. Students might be asked to create a successful presentation in order to be accepted onto a course for example, and tutors might have to do the same to be hired for a job, to receive a promotion or to represent their academic institution at professional conferences. Most common, however, is that presentations are assigned to students as assessed pieces of work in which the student must research, prepare, memorise and deliver on a topic, receiving a grade on aspects such as body language , presentation language and the use of visual aids .

While most academic presentations are a formally assessed aspect of a course, sometimes this type of assignment may also be used somewhat informally by the tutor as a way of flipping the classroom. In a flipped classroom , students are encouraged to present on an aspect of that day’s seminar , taking the role of the teacher so as to guarantee better engagement with the class materials. In such informal presentations, it is uncommon for the tutor to assess the students at all but to merely encourage them to participate and practise presentation skills .

Which skills create successful presentations?

As will be explained in more detail in Chapter 2, there are a number of key skills  that presenters should master if they wish to present confidently and clearly. Whether it’s paying attention to the development of research skills , the careful use of body language and gesture or the inclusion of visual aids , the key elements of a presentation normally fall into five categories: content, display, organisation, language and delivery .

Before learning more about how to improve on these five key presentation elements in Chapter 2, students should first consider checking their progress and understanding by completing our Chapter 1 activities.

To reference this reader:

Academic Marker (2022) Presentations . Available at: https://academicmarker.com/academic-guidance/assignments/presentations/ (Accessed: Date Month Year).

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Once you’ve completed all three chapters in this short reader about Presentations , you might then wish to download our Chapter Worksheets to check your progress or print for your students. These professional PDF worksheets can be easily accessed for only a few Academic Marks .

Chapter 1 explores the topic: What are professional and academic presentations? Our Chapter 1 Worksheet (containing guidance, activities and answer keys) can be accessed here at the click of a button. 

Chapter 2 explores the topic: What are the key elements of EAP presentations? Our Chapter 2 Worksheet (containing guidance, activities and answer keys) can be accessed here at the click of a button. 

Chapter 3 explores the topic: What are 10 tips for successful presentations? Our Chapter 3 Worksheet (containing guidance, activities and answer keys) can be accessed here at the click of a button. 

To save yourself 2 Marks , click on the button below to gain unlimited access to all of our Presentations Chapter Worksheets. This  All-in-1 Pack includes every chapter, activity and answer key related this topic in one handy and professional PDF.

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Personal presentation is how you portray and present yourself to other people. It includes how you look, what you say, and what you do, and is all about marketing YOU, the brand that is you.

What others see and hear from you will influence their opinion of you. Good personal presentation is therefore about always showing yourself in the best possible light.

We all know that you only get one chance to make a first impression. Most of us are probably also aware that it takes quite a long time to undo that first impression—and that if it is negative, we may never get the chance to do so. This page explains some of the skills involved in making a good first impression—and then continuing to impress over time.

Understanding Personal Presentation

Personal presentation is about you and how you present yourself to others.

This includes both in everyday situations and when under pressure, for example, at job interviews. It is best thought of as a form of communication , because it always involves at least two people—the person presenting themselves (you) and the person seeing and hearing you.

Personal presentation covers what other people both see and hear. It includes how you look, what you say, and what you do. It therefore requires a wide range of skills, from improving your personal appearance to your communication skills.

However, all these aspects start from one place: you.

To present yourself well and confidently, you need to believe in yourself—or at least, be able to act as if you do.

Perception is Truth

People who present themselves as confident will be perceived as such by others.

There is also plenty of evidence that once we start acting as if we are confident, we generally feel more confident too.

Confidence—but not arrogance—is a very attractive trait. Having a justified belief in yourself and your abilities helps other people to be confident in you too.

Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept who you are, both your positives and your negatives, and be comfortable with yourself. This does not, however, mean that you believe that there is nothing that you can improve—but that you are confident in your ability to achieve, and know how to overcome your flaws.

Paradoxically, therefore, personal presentation is actually not about being self-conscious or overly concerned with what others think about you. People who present themselves well generally do so because they believe in themselves, rather than because they are worried about what other people think. These concepts are closely related to Personal Empowerment .

A complete picture—and a cycle

Personal presentation is about conveying appropriate signals for the situation and for the other individuals involved.

People who lack self-esteem and confidence may fail to convey their message effectively or fully utilise their skills and abilities because of the way they present themselves. However, by improving your communication skills and reducing barriers to understanding, you may also improve your self-esteem and confidence.

Our pages: Communication Skills , Barriers to Communication and Improving Self-Esteem provide more information.

Areas of Personal Presentation

Improving personal presentation therefore requires a look at several different areas.

These include:

Self-esteem and self-confidence – how you feel about yourself and your abilities

Personal appearance – how you look, and how other people see you

Non-verbal communication – your body language, voice and facial expressions

Verbal communication – how you speak and use your words to make an impression

Behaviour – how you behave more generally, including politeness.

Self-Esteem and Self-Confidence

Self-esteem and self-confidence are closely related, but not quite the same thing.

Self-esteem is how you see and value yourself .

Self-confidence is believing in or having faith in your ability , rather than yourself as a person.

Neither self-esteem nor self-confidence are static. They vary as a result of numerous factors, including different situations and the presence of different people, personal stress levels and the level of change. Low levels of self-esteem are often associated with low levels of confidence, but those with good self-esteem can also suffer from low confidence.

To improve your self-esteem and self-confidence, spend time thinking about how you value yourself. Remind yourself of what is good about you, and learn to manage the highs and lows of self-esteem. In particular, try to avoid being affected too much by others’ opinions about you.

It is also worth practising coming across as confident even when you are not, because those who appear confident are not only perceived as confident, but often actually become more confident.

See our pages on Improving Self-Esteem and Building Confidence for more discussion, tips and advice on this area.

Personal Appearance and Non-Verbal Communication

Personal appearance is the way that you dress and take care of your general appearance.

Much as we may hate the idea that appearances matter, this is an important factor in personal presentation. Whether you like it or not, others will make judgements about you based on how you look, which includes how you dress and your accessories. It is therefore worth taking time to think about what messages you are sending to others in the way that you dress.

Case study: The ‘gravitas bag’

Louise was a young graduate, working in a government department. She had been working there about two years, and had just started working for a new boss, a woman just a few years older than her.

One day, on the way to an important meeting, Louise’s carrier bag, in which she was carrying her notebook and pens, broke on the bus. Her boss laughed, but said to her, carefully,

“ You know, you ought to think a bit about how what you wear and carry affects what people think about you. I’m not sure it gives quite the right impression to wander into a meeting with pens and books spilling out of a split carrier bag—that’s why I keep a briefcase in my cupboard for the days when I’ve worn a backpack into work. This may sound stupid, but I always feel that people may be judging me because I’m both female and quite young. I don’t want to give them any reason to doubt my professionalism. ”

Neither did Louise. The next weekend, she went shopping. On the Monday, she proudly showed her boss a new handbag and matching briefcase—her ‘gravitas bag’, as she described it.

Your personal appearance is closely related to the body language, gestures and other non-verbal messages that you use.

Many people are unaware of how they are affected by body language, and also how they are affecting others. By being aware of positive and negative non-verbal signals, you can improve your image and the way people perceive you.

There is more about these ideas in our pages on Personal Appearance and Non-Verbal Communication , including specific pages on Body Language and Face and Voice .

Verbal Communication and Effective Speaking

What you say and how you say it are both important aspects of how you are perceived by others.

Verbal communication is all about the words that you choose. Those who are good at verbal communication understand the impact of their particular choice of words and choose the right words for the situation and the audience. They are skilled at getting their message across to others and ensuring that it has been received.

See our pages on Verbal Communication for more.

Good communicators also use their voices effectively to convey their feelings, and to influence their audience. Your voice says a lot about you and learning how to use it more effectively has many benefits. There are a number of aspects to your voice, including accent, tone, pitch and volume. Some of these are easier to change than others, but it is worth thinking about how each of these affects your audience, so that you can learn to use your voice more effectively. 

See our pages Effective Speaking and Non-Verbal Communication: Face and Voice to learn more.

How you behave, and not just how you speak, will leave a strong impression on others.

For example, if you are habitually late, you may give other people the impression that you do not value their time. Good time management skills can therefore be helpful in giving the right impression—as well as enabling you to work more efficiently.

See our pages Time Management and Avoiding Distractions for some ideas of to improve your time management skills.

More crucially, your general politeness—to everyone, and not just people who ‘matter’—will create an important impression about how you value others.  This is an essential element of personal presentation. It pays to consider your manners.

See our page How to be Polite for more.

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Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

And finally…

It is almost certainly impossible to overestimate the importance of personal presentation, especially in creating a good first impression, but also in giving a longer-term view of yourself.

Improving some fairly basic communication skills and increasing your self-awareness will improve your ability to present yourself well. Knowing that you are more likely to say and do the right things, and look the part, will help to increase your confidence. All these will, in turn, help to ensure that you give the right impression.

This is especially true in more formal situations, culminating in improved communication and therefore better understanding.

Continue to: Personal Appearance Self-Presentation in Presentations

See also: Effective Ways to Present Yourself Well Building a Personal Brand That Will Boost Your Career 8 Ways to Effectively Market Yourself as a Professional

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What is a professional PowerPoint presentation?

A professional powerpoint presentation meets several criteria. it would be tedious to list them all, as they are variable in nature and fall into several different categories. on the other hand, there are many different ways to use powerpoint. projected presentations, printed presentations, presentations sent as pdfs, looping animated presentations, etc. but if all of the different criteria have one thing in common, it’s that they are all related to how the audience will perceive the message that the presentation and presenter wish to deliver., the primary function of a powerpoint presentation is to display slides, of course, but it also serves to help the audience learn about the topic at hand, by providing the necessary information to follow the speech and understand its reasoning and logic. the criteria enabling the creation of a professional presentation can be grouped into 3 broad categories: the structure, the design and the dynamic., the structure of a powerpoint presentation..

This category is certainly the most important, and often the most neglected. There’s a reason for this: it is the category that requires the most distance from the content of the presentation. When you are highly familiar with a topic, all of its facets exist simultaneously in your head, and the order in which they are presented seems to be of little importance. Let’s consider an example. If I tell you “the wolf eats the grandmother” or “what big eyes you have”, the story of Little Red Riding Hood likely springs instantly to mind. But a child who doesn’t know the story might just burst into tears, fearing that his grandmother will get eaten by a wolf. This is to say that it’s important to present the facts in an order appropriate for the audience’s knowledge level. An order that helps them understand.

But that’s not all. An audience member watching a PowerPoint presentation isn’t reading a book. The mechanics aren’t the same. His level of attention is different, and his time is limited. He’s probably there to learn something. It is therefore essential that you rapidly deliver information that will pique his curiosity.

This content organisation work can be carried out in advance by a presentation consultancy agency.

The design of a PowerPoint presentation.

PowerPoint presentations are most commonly used in B to B communication. For a long time, this type of communication was defined as “corporate” and met criteria that were somewhat strict and conventional, and decidedly not funky.

These rules have changed. We now live in a world of images and design, with varied, omnipresent graphic conventions based on a common value: quality. There are no more distinctions between general public and professional cultures. There is therefore no valid reason to communicate differently in B-to-B and B-to-C, except for the topics covered. Quality has become the norm.

For an eye-catching PowerPoint, it is no longer enough to know how to use PowerPoint; you must be familiar with certain rules of graphic communication and storytelling. Luckily, to meet this requirement, there are more and more training programs on the creation of PowerPoint presentations, as well as specialised communication agencies. These agencies take care of presentations’ overall design and can significantly improve the audience’s interest level and understanding of the message

The dynamic of a PowerPoint presentation.

How can you possibly interest viewers, learners and decision-makers with a sequence of static, visually identical slides, when their daily lives are filled with stylish NETFLIX series, increasingly spectacular visual effects, YouTube videos, and jaw-dropping computer-generated images?

“Traditional” PowerPoint presentations no longer stand up to this culture of the moving image. The idea is not to compete with these high-budget productions, but to adopt their codes and effectiveness. A presentation’s dynamic thus relies on a balanced blend of inspiring images, pithy educational animations and the integration of relevant videos, to craft a moment containing a variety of informational styles that will increase attention and comprehension.

This dynamic makes it possible to leave an overall impression, perhaps even an emotion, that the audience can more easily retain and pass on by word of mouth or on the social networks.

These techniques can be implemented by PowerPoint experts, who know how to wield all kinds of digital creation tools, integrate various media formats and create impactful original animations.

PowerPoint, the only media format that companies can modify.

First and foremost, giving a PowerPoint presentation means communicating. PowerPoint is therefore a media format, and certainly the one most commonly used by companies worldwide. The growth of PowerPoint agencies enables companies to communicate more effectively, in a more professional and modern manner, while preserving the tool’s flexibility.

In a world governed by change, possessing a communication tool that makes it possible to broadcast strong, dynamic messages while retaining control over the content increases the reactiveness and independence of businesses that wish to present to their employees and clients the image of a company that respects its audience’s attention.

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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Table of Contents

Presentation definition & meaning, what is a presentation, 10 types of presentations, presentation uses, purpose, importance, what’s in a presentation parts, how to design a presentation, presentation vs. deck, what’s the difference between a presentation, representation, & speech, presentation sizes, presentation ideas & examples, graphic design, presentation.

Presentations are staple communication tools in school, business, or any professional matter where presenters impart topics to an audience. Often presented as a slideshow or digital animation, relaying a well-thought-out presentation to an audience is a creative and compelling way to share content while making discussions fun and engaging.

Multipurpose Business Presentation

PowerPoint Slide Presentation

Software Product Presentation

Business Timeline Presentation

University Presentation

Dashboard Presentation

Animated Presentation

Fall Wedding Planners Presentation

Trucking Logistics Presentation

Gantt Chart PowerPoint Presentation

Audiovisual Content

Multi-faceted presentations, flexibility for effective communication, not limited to slide presentations, collaboration features, mode of presentation.

• Formal Business Presentation Ideas and Examples
• Creative Real Estate Presentation Ideas and Examples
• Wedding PowerPoint Presentation Ideas and Examples
• Music PowerPoint Presentation Ideas and Examples
• Glossy Business Presentation Ideas and Examples
• Education Presentation Ideas and Examples
• Poster PowerPoint Presentation Ideas and Examples
• Simple Work From Home Presentation Ideas and Examples
• Chalkboard Presentation Ideas and Examples
• Modern Real Estate Presentation Ideas and Examples

What does a presentation convey?

Who are the two main parties of a presentation, what are examples of presentations, what consists of a presentation, what are the types of presentations, what are some tips to make a presentation, what are the 5ps of a presentation, what are the top three elements of a presentation, what makes a good presentation, what are the 4ps for oral presentations, more in graphic design, esport gaming presentation template, project presentation template, simple chart presentation template, architecture infographic presentation template, health presentation template, exploring the earth presentation template, electric bike campaign presentation template, graduation presentation template, marketing agency presentation template, fashion designer portfolio presentation template.

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What is PowerPoint: A Comprehensive Guide for Beginners

What is PowerPoint? This blog provides the essence of PowerPoint, a versatile presentation software by Microsoft. Discover its features, uses, and the art of crafting compelling slideshows. Whether you're a student, professional, or simply curious, explore the power of PowerPoint and learn how to create impactful presentations effortlessly.

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According to Glassdoor , a PowerPoint designer's average salary in the UK is about £37,811 annually. In this blog, you will learn What is PowerPoint, its key features, its benefits, and how to use it, as well as learn some tips for creating effective presentations.   

Table of contents       

1)  What is PowerPoint?  

2)  Understanding the PowerPoint Interface  

3)  Key Features of PowerPoint 

4)  How to use PowerPoint to create a presentation? 

5)  Benefits of PowerPoint  

6)  Tips for Creating Effective PowerPoint Presentations 

7)  Conclusion      

What is PowerPoint?   

PowerPoint is a versatile and popular presentation software developed by Microsoft (MS). It is a part of the Microsoft Office Suite and offers various features and tools to create visually appealing and engaging presentations. MS PowerPoint allows users to combine text, graphics, multimedia elements, and animations to convey information effectively .   

Evolution of PowerPoint   

Understanding the PowerPoint Interface   

The PowerPoint interface provides a user-friendly environment for creating and editing presentations. Familiarising yourself with its essential components will help you navigate the software efficiently. Here's a breakdown of the MS PowerPoint interface:   

1)  Ribbon : The Ribbon is located at the top of the MS PowerPoint window and consists of multiple tabs, such as Home, Insert, Design, Transitions, and more.    

2) Slides pane : The Slides pane is on the left side of the PowerPoint window. It displays thumbnail images of your presentation slides, allowing you to navigate and rearrange them easily. You can add, delete, duplicate, or hide slides from this pane.   

3)   Notes pane : The Notes pane is located below the Slides pane. It provides space for adding speaker notes or additional information related to each slide.    

4)  Slide area : The Slide area occupies the central part of the PowerPoint window. It displays the selected slide, where you can add and arrange content such as text, images, charts, and multimedia elements .    

5)  Task panes : Task panes are additional panels on the PowerPoint window's right side. They offer various functionalities such as formatting options, slide layouts, animations, etc. Task panes can be opened or closed based on your specific needs.   

Understanding the MS PowerPoint interface will help you navigate the software effectively and make the most of its features. Whether you are creating slides, adding content, or applying formatting, having a good grasp of the interface ensures a smooth and productive experience .  

Key Features of PowerPoint  

When it comes to creating captivating and professional presentations, MS PowerPoint stands out as versatile and feature-rich software. Its array of tools and functionalities enables users to bring their imagination and ideas to life. Moreover, it also helps engage their audience effectively .    

1) Slide Templates : PowerPoint provides a collection of pre-designed templates that make it easy to create visually appealing slides.   

2)  Slide Master : The Slide Master feature allows users to define the overall layout, font styles, and colour scheme for the entire presentation .   

3)  Animations and transitions : PowerPoint offers various animation effects and slide transitions to add visual interest and captivate the audience .   

4)  Multimedia integration : Users can embed images, videos, and audio files directly into their presentations, enhancing the overall impact .   

5)   Collaboration tools : MS PowerPoint allows multiple users to work on a presentation simultaneously, making it ideal for team projects and remote collaboration .   

6) Presenter View : The Presenter View feature gives presenters access to speaker notes, a timer, and a preview of upcoming slides, enabling a seamless presentation experience .   

These features collectively contribute to PowerPoint's versatility and make it a powerful tool for developing engaging and impactful presentations.  

How to use PowerPoint to create a presentation?   

Creating a presentation in PowerPoint is a straightforward process. Whether it's simple animations or explainer videos learning H ow to use PowerPoint is an extremely valuable skill. Here's a step-by-step guide on how to create a presentation:   

1)  Launch PowerPoint and choose a template or start with a blank slide. 

2)  Add slides by clicking "New Slide" or using the shortcut key (Ctrl + M). 

3) Customise slide content by entering text and inserting visuals.  

4)  Rearrange slides for a logical flow by dragging them in the slide navigation pane.  

5)  Apply slide transitions for visual effects in the "Transitions" tab.  

6)  Add animations to objects in the "Animations" tab.  

7)  Preview your presentation by clicking "Slide Show".   

8)  Save your presentation and choose a format (.pptx or .pdf).  

9)  Share your presentation via email, cloud storage, or collaboration tools.   

By following these steps, you can create a well-structured and visually appealing presentation in Microsoft PowerPoint. Remember to keep your content concise, use engaging visuals, and practice your presentation skills to deliver an impactful presentation .   

Benefits of PowerPoint   

1) Visual appeal : Microsoft PowerPoint allows you to create visually appealing presentations with its wide range of design tools and features. You can use templates, themes, and customisable layouts to make your slides visually engaging and professional .   

2)  Easy to use : PowerPoint has a user-friendly interface, making it accessible to users of all levels. The intuitive tools and straightforward navigation make it easy to create, edit, and deliver presentations efficiently .   

3)   Flexibility : PowerPoint provides flexibility in terms of content creation. You can include various types of content, such as text, images, charts, graphs, videos, and audio files, to enhance your message and engage your audience effectively.   

4)   Organisation and structure : PowerPoint offers features to help you organise and structure your content. You can create multiple slides, use slide masters for consistent formatting, and arrange the sequence of slides to create a logical flow .   

5)  Presenter tools : PowerPoint includes built-in presenter tools that aid in delivering presentations smoothly. You can use presenter view to see your notes and upcoming slides while your audience sees only the presentation. Additionally, features like slide transitions and animations add visual interest and help you control the flow of information .   

6)  Collaboration and sharing : PowerPoint allows for easy collaboration and sharing of presentations. Several users can simultaneously work on the same presentation, making it convenient for team projects. You can also share your presentations via email, cloud storage, or online platforms, ensuring easy access for viewers .   

7)   Integration with other tools : PowerPoint can seamlessly integrate with other Microsoft Office applications, such as Word and Excel. You can import data and charts from Excel or copy and paste content between different Office applications, saving time and effort .  

8)   Presenter-audience interaction : PowerPoint provides features that facilitate interaction between the presenter and the audience. You can include interactive elements like hyperlinks, buttons, and quizzes to engage your audience and make your presentations more dynamic.   

9)   Portable and accessible : PowerPoint presentations can be saved in various formats, such as .pptx or .pdf, making them easily accessible on different devices. This portability allows you to deliver presentations on laptops, tablets, or even projectors without compatibility issues .   

10)  Time and effort savings : PowerPoint simplifies the process of creating presentations, saving you time and effort. The pre-designed templates, slide layouts, and formatting options enable you to create professional-looking presentations efficiently .   

Unleash your creativity to deliver captivating presentations that leave a lasting impact with our Microsoft PowerPoint Masterclass – Sign up now!   

Tips for Creating Effective PowerPoint Presentations   

1) Simplicity is key : Keep your slides clean and uncluttered. Use concise bullet points and simple visuals to convey your message effectively .   

2)  Visuals matter : Incorporate relevant, high-quality visuals such as images, charts, and diagrams to enhance understanding and engagement .   

3)  Limit text : Avoid overwhelming your audience with excessive text on slides. Use brief phrases or keywords to communicate key points .   

4)  Choose legible fonts : Opt for clear and readable fonts that are easy to read, even from a distance. Maintain consistency in font styles throughout your presentation .   

5)  Consistent design : Maintain a consistent design theme, including colours, fonts, and layout, to create a visually appealing and professional presentation.   

6)  Emphasise important points : Use visual hierarchy techniques, such as font size, colour, and formatting, to draw attention to essential information .   

7)  Use transitions and animations sparingly : Incorporate slide transitions and animations thoughtfully, focusing on enhancing content and transitions without distracting the audience .   

8)  S lide notes for guidance : Utilise the slide notes feature to include additional details, explanations, or reminders for a well-prepared and confident presentation.   

9)  Practice and time yourself : Rehearse your presentation to ensure smooth delivery and stay within the allocated time. Practice helps you refine your content and delivery.   

10)  Engage the audience : Encourage audience participation through interactive elements, questions, or discussions to foster engagement and make your presentation more memorable.   

By implementing these tips, you can create effective MS PowerPoint presentations that capture attention, communicate information clearly, and engage your audience effectively.  

Conclusion      

We hope this blog has helped you understand What is PowerPoint and how it can help you. It offers powerful features with a user-friendly interface for creating visually appealing presentations. With its tools for organising information, incorporating text and visuals, and delivering impactful content, PowerPoint is a valuable tool for beginners to communicate their ideas effectively .   

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