research topics in tourism in kenya

KENYA TOURISM SECTOR PERFORMANCE REPORT-1ST QUARTER 2020

Tourism Research Institute has compiled the 1st Quarter 2020 tourism sector performance report which highlights the following:

• International arrival statistics breakdown by nationalities
• International arrival statistics breakdown by points of entry
• Top 30 source markets
• Top 10 source markets 2020 1st Quarter in comparison with 2018 1st Quarter
• Regional markets performance for 2020 1st Quarter in comparison with 2019 1stQuarter
• International arrivals receipts
• Tourism performance projection 2020

The United Nations World Tourism Organisation(UNWTO)  defines a tourist as a  person traveling to and staying in places outside his/her usual environment for at least 24 hours and not more than one consecutive year for leisure, business and other purposes. Therefore, this report analyses all visitors arrivals spending between 24hrs and one year within Kenya.

2. Methodology

2.1 International Arrivals Data

The basic source of data for international tourist arrivals is the State Department for Immigration and Border Management captured through the PISCES (Personal Identification Secure Comparison and Evaluation System) software. Tourist surveys and other statistical approaches are applied to compute and verify variables like tourist demographic characteristics and purposes of visit.

2.2 International Tourist Receipts/Visitor Exports

Data on receipts and expenditure related to international tourism are generally gathered in the framework of the Balance of Payments under the items ‘Services, Travel, Credit and Debit’ (International Tourism Receipts and Expenditure)” UNWTO. The base for this is therefore the foreign exchange credit/balance of payment data from Central Bank of Kenya (CBK). UNWTO and World Tourism Travel Council (WTTC) guidelines/formulae are employed to estimate receipts that are not captured by CBK.

3. International Visitors Arrivals

The total number of international visitors through all points of entry in the 1st Quarter 2020 was 389,590. This represents a year on year decrease of 17.71% compared to 1st Quarter 2019 when arrivals were 473,439.

Previous Post TOURIST EXIT SURVEY REPORT 2023

Next post impact of covid-19 on tourism in kenya, you may also like.

IMPACT OF COVID-19 ON TOURISM IN KENYA

Tourist exit survey report 2023.

Comments are closed.

RELATED LINKS

Ministry of Tourism and Wildlife Tourism Fund Kenya Tourism Board (KTB) Kenya Utalii College The Kenyatta International Convention Centre(KICC) Kenya Development Corporation(KDC) Bomas of Kenya Tourism Regulatory Authority(TRA) Kenya Wildlife Service (KWS) Wildlife Research and Training Institute(WRTI) National Museums of Kenya Tourism Promotional Fund(TPF)

QUICK LINKS

Tourism Act 2011 Staff Mail Careers and Internship Terms and Conditions Privacy Policy FAQs Disclaimer

OUR PARTNERS

UNWTO Kenya Tourism Federation (KTF) Department of Immigration Public Universities Counties

Utalii House,7th Floor, Utalii Lane, off Uhuru Highway. P.O. Box 42131-00100, Nairobi, KENYA Telephone: 0202001084 Email: [email protected]

© 2024 Tourism Research Institute. | All Rights Reserved

Utalii House,7th Floor,

Research Report on Impact of Covid-19 on Tourism In Kenya, the Measures Taken and the Recovery Pathways

• G.T.R.C.M.C
• Ministry of Tourism and Wildlife
• Kenyatta University
• Kenya Tourism Board
• GTRCMC-Eastern Africa
• Repository Home
• Research Papers (RP)
• RP-Tourism Pandemic /Epidemic Resilience

Description:

Show full item record

Files in this item

This item appears in the following Collection(s)

• RP-Tourism Pandemic /Epidemic Resilience [12]

Search Repository

All of dspace.

• Communities & Collections
• By Issue Date

This Collection

• Consumer Goods and Services /
• Travel and Tourism /

The Tourism Industry in Kenya 2023

• Region: Kenya
• Who Owns Whom
• ID: 5759622
• Description

Table of Contents

Companies mentioned, methodology, related topics, related reports.

• Purchase Options
• Ask a Question
• Recently Viewed Products

Introduction

Opportunities, report coverage.

• Summary of Notable Players
• Aanika Karibu Safaris
• Africa Flash MC Tours and Travel Ltd
• African Sermon Safaris Ltd
• Discover Kenya Safaris Ltd
• Expeditions Maasai Safaris Ltd
• Explorer Kenya Tours and Travel Ltd
• Kendirita Tours and Travel Ltd
• Mufasa Tours and Travels
• Muthaiga Travel Ltd
• Natural World Kenya Safaris
• Spirit of Kenya
• Travel And Tourism

Global Safari Tourism Market Size, Share & Trends Analysis Report by Type (Adventure Safari, Private Safari), Accommodation Type (Safari Resorts & Lodges, Safari Camps), Group (Friends, Families), Booking Mode, Region, and Segment Forecasts, 2024-2030

•  Report
• December 2023

Tourism Desintation Market Insight - East Africa (2024)

• January 2024

Wildlife Tourism - Case Study

• August 2023

LAMEA Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Country and Growth Forecast, 2023 - 2030

• November 2023
• Africa, Middle East

Global Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Regional Outlook and Forecast, 2023 - 2030

ASK A QUESTION

We request your telephone number so we can contact you in the event we have difficulty reaching you via email. We aim to respond to all questions on the same business day.

Request a Quote

YOUR ADDRESS

YOUR DETAILS

PRODUCT FORMAT

DOWNLOAD SAMPLE

Please fill in the information below to download the requested sample.

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Research Trends and Perspectives on Domestic Tourism in Kenya: A Review

2021, African Journal of Hospitality, Tourism and Leisure

The quantity and quality of research output available on the subject of domestic tourism in Kenya is yet to be sufficiently documented. This review evaluates trends in the studies carried out on this subject and establishes perspectives revealed in these studies' findings. Methodologically, this is a conceptual review of integrative nature in which the reviewer summarized the findings of other studies conducted on domestic tourism in different parts of Kenya. Both published and unpublished works addressing domestic tourism in Kenya, and authored in the English language from January 1990 to August 2020 have been considered in the review. The reviewer used keywords to search relevant databases, arriving at thirty two pieces of work that were reviewed. The analysis focuses on themes covered by previous studies, methodologies used, and perspectives revealed in key findings. The review established a gap in existing literature in terms of quantity, quality, and scope, as discussed in ...

Related Papers

International Journal of Academics & Research, IJARKE Journals

Domestic tourism has proven to be an important driver of tourism industry globally. In Kenya, tourism industry is a critical economic pillar. Empirical evidence reveals that domestic tourism accounts for a huge amount of travel and tourism spending. Globally, domestic tourism has equally generated many employment opportunities and contributed to the overall economic growth. While seasonality is a common phenomenon in the travel industry, domestic tourism has been a useful tool to ameliorate the negative impacts of seasonality. The recent global health pandemic (Covid-19) has greatly affected international tourism – a market that many tourism destinations (such as Kenya) depend on. At the height of Covid -19, followed the ban on international flights to Kenya, the country saw a sharp drop in international arrivals (from 1.5 million 2019 to 0.4 million at the end of 2020). This paper seeks to put into perspective the role of domestic tourism amid such crises, in sustaining tourism related businesses in Kenya. A desktop review was adopted to establish how domestic tourism has and is supporting the tourism sector. The review questions included the following: (i) what is the potential of domestic tourism in Kenya. (ii) What are the current trends of domestic tourism in Kenya, (iii) what are the constraints limiting the uptake of tourism in Kenya? Findings of the review revealed that domestic tourism is an important niche market that has played a critical role during Covid-19 pandemic and should never be underestimated. Among the constraints identified were lack of awareness, and price related constraints. Some of the popular trends in domestic tourism in Kenya includes; increase in day trips/excursions, seaside resort tourism, and visit to game parks/reserves and sightseeing. These findings are key in guiding tourism policy development and implementations to focus on domestic tourism.

Journal of Hospitality and Tourism

Dr. Peace Agufana

Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study was to identify demographic and travel characteristics exhibited by domestic tourists in the Coast region of Kenya. Methodology: The study adopted explanatory research approach while cross-sectional survey design was used to collect quantitative data from domestic tourists’ visiting Coast region, Kenya. Simple random sampling technique was used to select respondents while data was collected using self-administered structured questionnaires and analyzed using descriptive and Chi-square techniques. Notably, 400 questionnaires were distributed of which 371 were successfully analyzed representing 73.3% return rate. Findings: It was found out that both demographic and travel characteristics significantly influence the final travel choice and purchase decisions among domestic tour...

DEMOGRAPHIC PROFILING AND DOMESTIC TOURISM PARTICIPATION

Catherine Muyama Kifworo

Article History Keywords Demographic characteristics Domestic tourists Domestic non-tourists Participation behavior Profiling Segment Targeting. This study sought to determine the extent to which demographic characteristics of residents influenced their domestic tourism participation behavior. This was achieved by establishing the relationship between seven demographic characteristics and participation behavior, followed by a comparison of the demographic characteristics of respondents participating and those not participating in domestic tourism. The purpose was to identify the segments with greatest potential for conversion from non-participation into participation in domestic tourists. The study targeted Nairobi residents aged above 18 years. Questionnaires were administered to 337 domestic tourists and 339 non-tourists. Chi square cross tabulation indicated that domestic tourism participation behavior was dependent on all the demographic characteristics of the respondents. Chi square goodness of fit test exhibited significant differences between tourists and non-tourists across all attributes of gender and level of education. For the other characteristics (namely age, occupation, income, marital status and family life cycle), the test revealed significant differences across some of the attributes while registering no significant difference across others. The segments with no significant difference were; Age (31-40), Occupation (students and retirees), Income (those earning Ksh.200,000-300,000 and above 300,000), marital status (the widowed and divorced), and family life cycle (those with young children and empty-nesters). The study, therefore, concluded that these were the segments with the greatest potential for conversion to domestic tourism participation. It further recommended the targeting of the segments identified above for domestic tourism in addition to the existing marketing efforts. Contribution/Originality: The paper's primary contribution was the identification of the most viable demographic segments of non-tourist with the highest potential for conversion into domestic tourists. It is one of the few studies that compare tourists and non-tourists. Those with no significant difference are targeted as potential segments for domestic tourism.

Papius Gachau

Rayviscic Mutinda , Fuchaka Waswa

Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics. The study found out that while majority of Kenyans considered taking a holiday as being important to them, a significant majority of them were not be aware of most of the country’s touristic attractions and hence, frequented only a few of the country’s attractions, mainly the coastal beaches. Further, the study found out that the most important sources of travel information available to Kenyans were personal experience and information from significant others; travel marketers were considered as being the least significant source of information. The study thus, concluded that the limited scope of tourist activities available within most of Kenya’s attractions, coupled with the limited sources of travel information may actually be leading causes of the lack of awareness and popularity of most Kenya’s tourist attractions. This study thus, recommends a deliberate effort on the part of the tourism policy makers and marketers to enhance the appeal of all the country’s attractions and position them as destinations in their own right. This would call for the adoption of a tourism development strategy that not only seeks to promote the country as one destination with varied tourist attractions, but one that would adopt a bottom-up approach, primarily focusing on developing the individual tourist attractions as a way of ensuring a country-wide competitiveness.

Journal of Tourism Hospitality and Sports

International Journal of Tourism & Hospitality Reviews

Purpose of the study: The purpose of this study was to examine the influence of travel preferences on domestic tourism participation behaviour of domestic tourists by comparing the preferences of both domestic tourists and non-tourists in Nairobi county, Kenya. Methodology: The study adopted descriptive and explanatory research designs. The target population was residents of Nairobi County aged above 18 years. Close-ended questionnaires were used to collect data from 337 domestic tourists in five tourist sites and 339 non-tourists in eight shopping malls within Nairobi. Descriptive analysis, the independent t-test and multiple regression tests were used to analyze the resultant data. Main Findings: The results from the independent t-test showed significant differences between domestic tourists and domestic non-tourists with the tourists displayed stronger preferences than the non-tourists (t =-3.04, df =674, p=0.002). The regression analysis revealed that preferences significantly ...

Kent akademisi

Elif GÜNDÜZ

Tourism Management Perspectives

Haushila Prasad

Cavagnaro, E., Staffieri, S and Ngesa, F. (2015). Looking from a local lens: Inbound tour operators and sustainable tourism in Kenya, Research in Hospitality Management, 5(2) pp.135-145

Elena Cavagnaro

Few empirical studies on sustainable tourism take into account the perspective of developing countries’ actors. This is even the case in debates about the need to adapt sustainability’s definitions to the context of developing countries. The present study aims at giving a voice to developing countries’ actors by describing how inbound tour operators (ITOs) in Kenya conceive sustainable tourism and their role in promoting it. ITOs were reached through the two official Kenyan category associations for tour operators and through Ecotourism Kenya. Both a survey and in-depth interviews were used to gather data. Results suggest that Kenyan ITOs are familiar with the current definition of sustainability as being constituted of an economic, a social and an environmental dimension. Contrary to expectations, respondents weight their responsibility towards the natural environment at least as highly as their social responsibility. In the end, it is the business long-term survival that dictates this choice: respondents are aware that tourists expect to find in Kenya a flourishing natural environment. Kenyan ITOs are on the whole keenly aware of their role in promoting sustainability to tourist, staff and the community. They experience as a major challenge the lack of institutional pressure from the government. Though this is a common complaint of organisations in developing countries, it is interesting in a Kenyan context where the Government has deployed several policy initiatives on sustainable tourism. A major limitation of this study is the limited sample. Only category associations’ members were sampled, leaving ITOs that operate in the informal economy unheard.

RELATED PAPERS

Human molecular …

sandra kreisler

Anne Slotegraaf

Harini Muntasib

Engenharia de Pesca: aspectos teóricos e práticos - Volume 2

Dario Falcon

arief rahmana

International Journal of Psychosocial Rehabilitation

Abdul Rahman Ahmad Badayai

Bernardo Brandão

IOSR Journal of Agriculture and Veterinary Science

Sulaiman Yusuf

Acta Materialia

Chinnapat Panwisawas

International Journal of Technology Assessment in Health Care

Cari Almazan

Agropecuária Técnica

International Journal of Cardiology

imad sheiban

Cadernos de Linguística

Silvia Figueiredo Brandão

Journal of Deaf Studies and Deaf Education

Ronice Quadros

Revista Cubana de Química

Anselmo Enrique Ferrer Hernandez

Advances in Dermatology and Allergology

Agnieszka Woźniewicz

Revista Brasileira de Sementes

Mirian Mariano Silva

Anesthesia Progress

Jean-louis Sixou

Zenodo (CERN European Organization for Nuclear Research)

【德国】-TUD文凭证书 德累斯顿工业大学文凭毕业证书

Revista Brasileira de Educação Médica

Iêda Aleluia

Paul-André Rosental

买悉尼大学毕业证书成绩单 澳洲Sydney文凭学位证书

Journal of Ayurveda and Integrated Medical Sciences

Dr. Pankaj H . Chaudhary

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• Press Releases
• Press Enquiries
• Travel Hub / Blog
• Brand Resources
• Newsletter Sign Up
• Global Summit
• Hosting a Summit
• Upcoming Events
• Previous Events
• Event Photography
• Event Enquiries
• Our Members
• Our Associates Community
• Membership Benefits
• Enquire About Membership
• Sponsors & Partners
• Insights & Publications
• WTTC Research Hub
• Economic Impact
• Knowledge Partners
• Data Enquiries
• Hotel Sustainability Basics
• Community Conscious Travel
• SafeTravels Stamp Application
• SafeTravels: Global Protocols & Stamp
• Security & Travel Facilitation
• Sustainable Growth
• Women Empowerment
• Destination Spotlight - SLO CAL
• Vision For Nature Positive Travel and Tourism
• Governments
• Consumer Travel Blog
• ONEin330Million Campaign
• Reunite Campaign

Economic Impact Research

• In 2023, the Travel & Tourism sector contributed 9.1% to the global GDP; an increase of 23.2% from 2022 and only 4.1% below the 2019 level.
• In 2023, there were 27 million new jobs, representing a 9.1% increase compared to 2022, and only 1.4% below the 2019 level.
• Domestic visitor spending rose by 18.1% in 2023, surpassing the 2019 level.
• International visitor spending registered a 33.1% jump in 2023 but remained 14.4% below the 2019 total.

Click here for links to the different economy/country and regional reports

Why conduct research?

From the outset, our Members realised that hard economic facts were needed to help governments and policymakers truly understand the potential of Travel & Tourism. Measuring the size and growth of Travel & Tourism and its contribution to society, therefore, plays a vital part in underpinning WTTC’s work.

What research does WTTC carry out?

Each year, WTTC and Oxford Economics produce reports covering the economic contribution of our sector in 185 countries, for 26 economic and geographic regions, and for more than 70 cities. We also benchmark Travel & Tourism against other economic sectors and analyse the impact of government policies affecting the sector such as jobs and visa facilitation.

Visit our Research Hub via the button below to find all our Economic Impact Reports, as well as other reports on Travel and Tourism.