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How to Plan a Successful Digital Marketing Capstone Project

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By Christopher Hill

One of the benefits of the UVM Digital Marketing Fundamentals course is that students are exposed to a variety of digital marketing channels. This includes Social Media, Search Engine Optimization, Display, and Paid Advertising, Email Marketing, Mobile Marketing, and Analytics. Over the course of eight weeks, students learn the inner workings of these channels from instructors who actually work in those fields. All of this to prepare their capstone project, a presentation of a marketing plan that serves as the ultimate display of a student’s fundamental knowledge of digital marketing. 

However, the question many potential students ask before starting the course is “How can I possibly plan, create, and build a marketing plan in just under eight weeks?” 

What is the Capstone Project?

The assignment is simple: consider a problem facing a brand of the student’s choosing and build a multifaceted marketing campaign that they believe can solve it. Students are able to select any brand they desire, even the brand that they currently work for or plan to interview with in the future. They’re also able to choose the specific challenge for that brand that they want their eventual marketing plan to face. And it’s the selection of that challenge that begins to piece the puzzle together for students. Because the challenge chosen could impact the type of digital marketing campaign one would choose. 

For example, a student who chooses a challenge of a “new product launch” might feel that the best marketing campaign for them would be a  product giveaway . Or a brand that needs to “increase customer loyalty” might be a good candidate to consider a  contest  or  mobile app . These options are provided to students when the class starts so it’s more of a match game than it is pulling something unknown from a hat. There is certainly nuance, but students have a lifeline in the Digital Marketing Fundamentals instructors who are there to help guide them. 

The lovely part is, there are typically no wrong answers during the selection part of the process, with the most important thing being that a definitive brand, challenge, and campaign are chosen. However, there is a common trap that can derail the campaign discussion, and that is for a student to consider it good enough to simply say that they’ll use multiple marketing channels to market their brand better. This eliminates the focus for the student and therefore makes their job much harder. Rather than demonstrating the  correct and specific  use of the included marketing channels that are relevant for a particular campaign, they are instead only capable of showing a  general  use of the marketing channels, which isn’t what the capstone project is for. 

Every capstone should feature more than one digital marketing channel, as a truly good marketing campaign typically does. It’s the goal of the course for students to learn when and how to use these marketing channels, which is why the initial selection process is so crucial.

Which Marketing Channels Should I Choose for my Capstone Project?

This is the biggest question for the students in Digital Marketing Fundamentals Professional Certificate . But it’s also one that students don’t need to have an answer for in the first week. As the course unfolds, there are a number of opportunities for students to learn about the various marketing channels. This includes the weekly live sessions where the instructors, subject matter experts in their field, touch on all the key takeaways and applications for that module’s channel. So students can file away tactics and use cases for their own capstone project. 

But aside from this, one of the most basic ways for students to figure out which marketing channels they should use for their capstone is to consider the basics of their challenge and campaign. For example, if the challenge is to increase leads consider these questions: where is the brand currently getting leads? Do they have a submission form on their website? If it is, then that automatically opens the door for marketing channels like Search Engine Optimization and/or Paid Advertising, channels that to varying degrees rely on web pages for lead capturing. Do the brand’s social media pages link back to the website? Well, there is another channel for the student to consider. 

Sometimes, it’s that simple to get started and if the student isn’t sure of where to begin, then the instructors are there to provide some firm direction and context.

So even though it seems daunting, the capstone project is actually one of the many elements of the Digital Marketing Fundamentals course that students will find rewarding. It helps them see the marketing landscape through the eyes of a seasoned digital marketer, while also giving them something tangible to include in their portfolios, should they find themselves on the job hunt . Going through this course can be one of the best ways to gain a working knowledge of a number of channels, as well as build a foundation for what could be your future career path.

Christopher Hill is a Senior Account Executive at  PureRED  and Academic Coach in  The University of Vermont’s Digital Marketing Professional Certificate  program. In addition to his work as a digital marketer, Hill is a published author, father, husband, and avid sports fan.

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Marketing Capstone Project Ideas

Table of contents

• Writing Metier

As a university student, you must take up the capstone project as the final one to help you apply theories to practice. The capstone project lets you practice everything you have learned and will show you how to write it . In this guide, we will take you through many capstone ideas for marketing students so that you can get to the starting point and then slowly build your way up. 

Top Digital Marketing Capstone Project Ideas to Boost Your Career

Digital marketing is all about coming up with the right social media strategies. We now live in the day and age where social media is taking the digital world by storm, which means there is so much that we have to do here. With these social media strategies in place, the idea is to help you learn how to use these platforms to gain more traction. For example, say you can talk about how different companies use social media to reach the right target audience and how that is helping them grow and expand. 

Influencer marketing  is also seeing an upward trend. As part of this, you can explore how influencer marketing is seeing an upward trend and how different influencers have helped add value to people’s actions. The idea is to see how influencer marketing can help brands gain credibility and instantly uplift their image in the best possible way. Content marketing is also an essential part of the marketing of any company. For people to learn more about how things are done content marketing can help. This can be in the form of long-form content, articles, blogs, etc.

Creative Traditional Marketing Ideas for Your Capstone Project

If you are looking for some marketing project topics for your capstone, here are a few solid ideas to help you. 

Unconventional Guerilla Marketing Capstone Project Ideas to Stand Out  

• How has XYZ company made the best use of guerilla marketing to gain traction in the market?
• What  guerilla marketing techniques   has the company used that could have worked better?
• Analyze how guerilla marketing techniques used in the past have gone wrong and how those are affecting the company in the long run.

Public Relations 

• How can public relations best be used in a crisis management situation?
• What is the relationship between public relations and advertising? Explain with the help of the example of XYZ company. 

These are some examples of topics you can work on here. These topics are beneficial and can help you work your way through things in the best possible way. 

Market Research and Consumer Behavior Ideas 

Market Research is one of the marketing fundamentals that helps companies develop great ideas. Innovation is at the heart of the success of any company, which is why companies must invest in market research to develop new ideas that can help the company grow. Here are a few market research and consumer behavior ideas for your capstone project that can help you learn so much and also help you delve further into the details. 

• What journey does a customer follow when buying a product that is newly introduced in the market?
• How do customers perceive a fabric softener in a market that has yet to evolve to that level?
• How can tourism data analysis be done much better to ensure that the maximum advantage possible comes out of it?
• How can a startup come up with marketing ideas to help the company grow and expand? 

Innovative, Sustainable, and Ethical Marketing Capstone Project Ideas 

Sustainable and ethical marketing is also taking an upward trend in the world today as more and more people work towards understanding the importance of ethics when it comes to doing business capstone . Here are a few sustainable and ethical marketing ideas to help you understand things better. Also, the capstone rubric is here to help you as well.. 

• How has XYZ company violated ethical marketing standards, and what is that leading to?
• Why is it important to be ethical when working on marketing in companies, and how important is that in terms of allowing companies to get business?
• How does a breach of confidentiality happen in marketing, and what does that eventually lead to?
• Should young children be made to appear in advertisements? What is the rationale behind your selection?
• How important is workplace diversity, and what role does it play in ensuring things work out correctly?
• How can customer data be stored in a way that allows data protection in the best way possible?

These are a few ideas that can help you work on things correctly and to have a correct word count.

Explore Emerging Marketing Trends and Technologies with These Capstone Project Ideas 

Here are a few topic suggestions for emerging  marketing trends and technologies  that can help you get a fair idea of what topics you can explore here. 

• How has content marketing evolved ever since Chat GPT came into being?
• How can companies benefit from the new technologies that are coming into play, and how is that leading to massive changes in the times to come?
• What are the best marketing ideas companies can work towards, and how can those ideas help?

How to Choose the Best Capstone Project Idea for Your Marketing Degree

The most important thing you have to do to ensure you do a sound job is to select the right capstone topic idea for yourself. You have to choose something that you think you can do justice to. So, you have to be very mindful of what you do. The most important thing in this situation is ensuring that your interests and goals align. If your interests and goals align, you can do a very sound job with your capstone project . So, when you select a topic, go for something you think you can do well. Go for something that interests you as much as possible. Go for something you can work on in the best possible way. 

The most thinking in this entire process should go behind you, selecting a topic for you to work on. So, make sure you spend the most time selecting the topic. Apart from that, also check the feasibility of the issue that you are working on. Finally, you need to ensure that you do an excellent job with the topic you work on. So, how long does it take to write a capstone project ? For that, you need to do ample research to know what topic you are working on and how you can do justice to that topic. 

Conclusion 

With these capstone project ideas and suggestions on selecting topics related to marketing capstone ideas, you can do a great job. Regarding psychology capstone project ideas , selecting the right project idea is essential for working through your research in the best possible way.  You must ensure that you choose the right topic to avoid capstone project failure , and to find the best capstone project idea in psychology to work on because it is essential to work through things in the best possible way. 

Free topic suggestions

Vitalii anufriiev.

CEO and Co-founder at Writing Metier OÜ

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Digital Marketing Capstone

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There are 6 modules in this course

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses.

This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

What's included

10 videos 11 readings 1 peer review

10 videos • Total 190 minutes

• Introduction to the Capstone • 6 minutes • Preview module
• Weekly Deliverables • 3 minutes
• Learn on Your Terms • 0 minutes
• Meet and Greet: Faculty and Client meetup • 29 minutes
• Hangout 1 - Elizabeth Distel-Grainger • 32 minutes
• Hangout 2- Bosch and Kevin Hartman • 44 minutes
• Hangout 3- Beth Distel and Victoria Jurkowski -Grainger • 36 minutes
• Know the Client: Grainger • 11 minutes
• Campaign Management at Grainger • 13 minutes
• Display Advertising at Grainger • 11 minutes

11 readings • Total 110 minutes

• Syllabus • 10 minutes
• About the Discussion Forums • 10 minutes
• Social Media • 10 minutes
• Getting to Know Your Classmates • 10 minutes
• Online Education at Gies College of Business • 10 minutes
• About the Client • 10 minutes
• Problem Statement • 10 minutes
• Glossary • 10 minutes
• Hangouts with the Client • 10 minutes
• Module 1 Overview • 10 minutes
• Rubric for Module 1 Peer Assessment • 10 minutes

1 peer review • Total 60 minutes

• Peer Assessment: Module 1 Client/Brand Analysis • 60 minutes

Module 2 The Consumer Decision Journey

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.

2 readings 1 peer review 1 discussion prompt

2 readings • Total 20 minutes

• Module 2 Overview • 10 minutes
• Rubric for Module 2 Peer Assessment • 10 minutes
• Peer Assessment: Module 2 Consumer Decision Journey • 60 minutes

1 discussion prompt • Total 10 minutes

• Optional Discussion-Social Media Marketing • 10 minutes

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.

2 readings 1 peer review

• Module 3 Overview • 10 minutes
• Rubric for Module 3 Peer Assessment • 10 minutes
• Peer Assessment: Module 3 Collect and Analyze Data • 60 minutes

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.

• Module 4 Overview • 10 minutes
• Rubric for Module 4 Peer Assessment • 10 minutes
• Peer Assessment: Module 4 Channel and Content Strategy • 60 minutes

Module 5 Test and Control Plan

In this module, you will present a plan to verify and measure the recommendations developed in the digital marketing strategy

• Module 5 Overview • 10 minutes
• Rubric for Module 5 Peer Assessment • 10 minutes
• Peer Assessment: Module 5 Test and Control Plan • 60 minutes

Module 6 Final Digital Marketing Plan Submission

In this module, you will bring together the previous module submissions in a final report

4 readings 1 peer review 1 discussion prompt 1 plugin

4 readings • Total 40 minutes

• Module 6 Overview • 10 minutes
• Rubric for Module 6 Peer Assessment • 10 minutes
• Congratulations on completing the course! • 10 minutes
• Get Your Course Certificate • 10 minutes
• Peer Assessment: Module 6 Final Digital Marketing Plan Submission • 60 minutes
• Reflect on the Digital Marketing Journey • 10 minutes

1 plugin • Total 15 minutes

• How was the course? • 15 minutes

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Invest in Your Digital Marketing Career

The Professional Certificate in Digital Marketing from Kellogg Executive Education brings you up to speed with modern marketing practices and enhances your effectiveness. The program offers you the opportunity to earn certifications for many popular marketing platforms, learn from premier faculty and expert guest speakers, analyze a wide range of case studies, and engage with career coaches.

You will have the opportunity to tap into modern technologies, including artificial intelligence (AI) in digital marketing. This will help you understand, reach, attract, convert, and engage customers. Ultimately, this program aims to optimize your marketing career.

Now is the ideal time to develop the skills that marketers need to drive the most impact for their organizations:

• Content Marketing
• Customer Experience and Engagement: Conversations, Campaigns, and Conversion
• Product Management
• AI in Marketing
• Marketing Experimentation and Analytics
• Marketing and Account Management
• Social Media Marketing and Management
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

The percentage of brands using paid social media advertising in 2022

Source: HubSpot State of Marketing Trends, 2022

of revenue is expected to come from digital channels by 2024—up from 42% in 2022.

Source: 2022 Salesforce State of Commerce Report

#1 Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report , 2022.

High-Level Program Takeaways

• Gain a holistic understanding of digital marketing, from strategy planning through execution, and apply the insights to your organization.
• Develop digital marketing skills, including SEO, SEM, social media, email marketing, and display ads, through hands-on simulation.
• Optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
• Understand the role of marketing AI and marketing automation platforms in developing a cohesive digital marketing strategy to promote a product or service.
• Receive personalized insights from industry experts, career webinars, assignments for professional growth, and enhanced networking via a dedicated Slack channel.

Who Is This Program For?

The Professional Certificate in Digital Marketing is your gateway to developing a 360-degree marketing practice that leverages all the benefits of digital—the experimentation, the measurement, and the return on investment (ROI). This program has wide applicability across industries and experience levels.

Professionals who will benefit most from developing these in-demand skills include:

• Senior professionals, founders, and entrepreneurs seeking an end-to-end understanding of digital marketing best practices and strategies to bring to their own organization and achieve omnichannel status.
• Early- to mid-career marketing professionals seeking hands-on experience with the tools, techniques, and platforms that will help to devise winning strategies for their organizations and further their career in this in-demand field.
• Professionals in adjacent fields such as public relations, corporate communications, sales, customer service, analytics, or product development seeking to build on current skill sets in digital marketing and transitioning into this field.

Program Highlights

Certifications Included in the Program

Google Analytics for Beginners and Advanced Google Analytics Certifications

Google Ads Display and Google Ads Search Certifications

HubSpot Content Marketing and Social Media Certifications

SEMrush SEO Toolkit Certification

Program Content

Featuring 19 modules, this program will ensure your readiness for a career in digital marketing. Kellogg’s consistent ranking as the top business school for marketing education (according to the U.S. News & World Report, 2022 ) means that you will benefit from state-of-the-art thought leadership in marketing.

Module 1: Introduction to the Digital Marketing Landscape In this module, you will learn about technological innovations in digital marketing, the impact of digital media on everyday life, its importance for advertisers, and key marketing career responsibilities.

Module 2: Digital Marketing Fundamentals Learn to analyze a recent purchase using the marketing funnel, develop a customer acquisition funnel, create buyer personas, and identify the elements of a SMART goal.

Module 3: A Framework for Marketing in the Digital World Learn to analyze customer engagement on social media, select engagement types for different product stages, calculate return on engagement, and understand the application of agile marketing across industries.

Module 4: Understanding Customers and Generating Insights Study inductive and deductive learning for marketing challenges, leveraging technology to enhance customer experience, and using social listening tools to gain customer insights.

Module 5: Customer Segmentation and Behavioral Marketing Understand market segmentation variables, how to identify optimal target segments, and the influence of qualitative personas and data on targeting and segmentation.

Module 6: Content Marketing Learn to analyze marketing strategy effectiveness, identify pain points, develop social media ad strategies, and apply a content creation framework for effective digital marketing content.

Module 7: Search Engine Optimization Analyze keyword data for SEO strategy, conduct page analysis using SEO tools for title tags, and interpret analytics reports to measure and identify opportunities for SEO strategies.

Module 8: Paid Search Understand the role of search ads and their strategic use in marketing, creating ad campaigns for paid search, and evaluating the effectiveness of an organization's paid search marketing strategy.

Module 9: The Customer Journey and Content Strategy Learn to create customer journey maps, use the Eliminate-Reduce-Raise-Create (ERRC) grid for differentiation, improve content hubs, and identify areas for successful customer experience innovation.

Module 10: Brand Storytelling in a Digital World Learn to evaluate brand storytelling, its effectiveness in relation to brand value proposition and call to action, and how to assess transmedia storytelling's effectiveness in communicating a brand story.

Module 11: Email Marketing Understand the best practices of email marketing design, international spam regulations, and important email marketing metrics for lead generation.

Module 12: Social Media Marketing (Organic) Apply the Four Ps to a social media strategy, analyze and improve social media posts, and develop effective social media strategies for organizations.

Module 13: Social Media Marketing (Paid) Learn how you can justify the use of paid social vs. paid search advertising, examine behavioral data for targeting, develop a Facebook Ads strategy, and analyze key performance indicators for measuring social media advertising campaign success.

Module 14: Other Digital Channels Identify and select digital channels, social platforms, and influencers for reaching target personas, pitch a referral program, and justify your selections.

Module 15: Designing and Executing Digital Marketing Learn about the components of a successful digital marketing campaign and how to evaluate marketing automation software for coordinating, managing, and measuring campaigns.

Module 16: Conversion Rate Optimization Gauge the factors that positively affect conversion rates, improve those rates using page speed tests, and experiment with data visualization tools for optimization opportunities.

Module 17: Marketing Attribution, Testing, and Experimentation Learn to evaluate campaign results, identify improvement opportunities, and draft a plan for measuring the success of your digital marketing campaigns.

Module 18: Marketing Automation and AI in Marketing Learn about digital marketing automation in modern marketing, including its optimization, underlying workflows, and end-to-end applications for scaling analytics.

Module 19: Capstone Project Build upon knowledge gained through the earlier exercises, and apply it to a final capstone project that pulls together the wide range of topics the program covers.

To know more about the modules, please download the brochure.

Capstone Project

You will work on a capstone project throughout the program to apply your learnings to real-world marketing scenarios. As part of the project, you will create a digital marketing strategy for launching a new product or service and present your final plan to your peers. This in-depth project will help refine your digital marketing skills while you build a professional portfolio.

Case Studies

How did JetBlue use different techniques to create its buyer personas, and how did this information help it create campaigns that truly resonated with customers.

The Honest Company

How did The Honest Company use campaign drafts and experiments in Google Ads to test its online campaigns for customer insights and optimize bidding, landing page design, and ad text.

How did the structure of brand storytelling unfold in Google India's 'Reunion' commercial, a spot that garnered over 16 million views to date.

How did P&G tackle the top three pain points in dentistry by developing a website that provides continuing education, the latest dental research, and practice management tools rather than relying on in-person sales visits.

Dollar Shave Club

How did Dollar Shave Club implement successful digital marketing strategies to personalize a generic product like razor blades and make its subscription model popular?

How did Dove, the beauty care line, focus on customer segmentation and impactful brand storytelling in its ‘Real Beauty’ campaign with an aim to go deeper than just soap.

Kellogg Executive Education's use of companies does not imply that it is affiliated with or endorsed by companies.

Participant Testimonials

"While the program was intense, it was only 6 months long and asynchronous, so I could complete the assignments on my own timeline. I don't think I could have done the program if it had been longer or synchronous. I appreciate that the program was affordable and flexible." — Beth Hernandez, Studio Owner/Instructor at B Pilates

"It is a very comprehensive look at digital marketing in all aspects, and not just digital marketing, but "modern marketing" in a digital world... It helped connect a lot of dots that I didn't have in mind, and help better understand specific areas." — Pedro Valenzuela, Business Leader, Edasi

"The breadth of the content was what attracted me, and it is what's really valuable about the program. Through this course I gained a huge amount of knowledge about digital marketing and investigating the various aspects of it (SEO, SEM, influencers, email marketing, and so on), and it gave me a full picture of the subject." — Andrea Lenterna, director, Maxi Editor (S.R.L)

"This is a 6-month all-intensive digital marketing certification course where you will develop a skill set in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in networking with marketing professionals, finding job opportunities, and learning about the digital space." — Andrew Woller, Ad Operations Manager, XLMedia PLC

"I've taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. The course was worth every penny. I liked it so much that I'm currently taking the other Professional Certificate course available (Product Management.) I'm applying many of the things I learned to my current job, something I cannot say of other courses I've taken." — Alfredo Morales, COE Supervisor, Raytheon Professional Services

"The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!" — Pilar Maturana, Digital Marketing Producer, Crescendo Collective

"The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Having the orientation from the best marketing professionals in the market, as well as networking with 150 other professionals in my class, was the added value that exceeded my expectations. It was a lot of dedication and hard work, which only made me value the experience even more. I highly recommend it." — Patricia Motta, Marketing Manager, Osborne International Inc

"Whether you are a seasoned marketing professional, a young professional trying to pivot towards digital marketing or an entrepreneur who wants to be able to understand and leverage digital marketing in leading your teams/business; this course is really valuable because there is real substance to the program—the case studies, the exercises, and the group dynamic. Being from an investment background it has been my experience, that growth and positive ROI are not linear or uncertain events but are delivered through identifying the right opportunities and a succession of successive inflexion points. This course is undeniably one of those opportunities and will be a defining point in your professional growth." — Simon Dain, Founder, Candriam Investors Group

Career Preparation and Guidance

Becoming an effective digital marketer requires a dynamic mix of domain knowledge and communication skills. This program will guide your career path in digital marketing by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes Program Leaders and Career Coaches, who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the digital marketing field. However, job placement is not guaranteed.

Career preparation elements of this program include:

• Crafting your elevator pitch
• Optimizing your LinkedIn profile
• Writing resumes and cover letters
• Navigating your job search
• Learning interview tips and preparation
• Negotiating salary

Career exercises focused on launching a career as a digital marketing professional include:

• Job search and interviewing for digital marketing positions
• Building your personal brand and promoting your skills
• Communicating digital marketing concepts through a capstone project

Program Faculty

MOHANBIR SAWHNEY

Associate dean for digital innovation; mccormick foundation chair of technology; clinical professor of marketing; director of the center for research in technology and innovation.

MOHANBIR SAWHNEY Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014. Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times. Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc. Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.

Instructors

Krista Neher Professor, consultant, and speaker specializing in digital marketing Krista Neher is a six-time best-selling author, an international speaker, an award-winning entrepreneur, a global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing, including a textbook and a “Dummies” book. With over 15 years of digital marketing experience, Krista is a digital marketing pioneer—executing digital strategies before “digital marketing” was even a recognized term. She has worked with organizations such as Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in The New York Times , on CNN, in The Wall Street Journal , on NBC, on CBS, in Entrepreneur , and in the Associated Press. Krista is passionate about digital marketing and created one of the first accredited digital marketing certification programs in the world.

Matt Cardoni Digital marketing educator and specialist, owner of Green Lightning Marketing Matt Cardoni teaches and consults in digital marketing. He focuses on SEM, SEO, social media marketing, conversion rate optimization, content marketing, and web analytics. He has worked with enterprise clients in e-commerce, healthcare, and finance, on both the agency and client sides, for 20 years in corporate roles and has run his own company for seven years. Matt specializes in helping nonprofit and mission-driven organizations, creating and implementing online marketing strategies, leading and collaborating with cross-channel teams, delivering measurable results, and developing meaningful client relationships.

KIM RUST Founder & Principal, Rustcraft Digital Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online, and mobile customer experiences that drive revenue and enhance loyalty across the industries of retail, media, real estate, social networking, and financial services. She is adept at roles requiring the coordination of multiple teams with retail experience ranging from stores buying for a nationwide retailer to the launch of over 30 mobile technology products for retailers and brands and is highly regarded for the following skills: mobile implementations, digital and mobile education, product strategy, digital marketing strategy, and analytics.

DAN WEINGROD Senior Director Customer Experience Strategy, Travelers Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated multiple design sprints, both in-person and remotely, that have helped teams to identify problems, creatively define solutions, and build a culture of continuous learning using Agile, LeanUX, and design thinking. He has led web departments, developed digital and social strategies for numerous brands, and helped educate marketing and entrepreneurship students from around the world about succeeding in today's rapidly changing digital environment.

Program Leaders

Our Program Leaders are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.

Matthew Ray

Matthew has a unique background in organizational effectiveness, behavioral science, and business operations that he leverages to develop innovative solutions that create better experiences, remove cost, and foster new ideas. He has in-depth expertise in change management, project management, and digital marketing.

Jacqueline Fuller

Jacqueline Fuller is a seasoned digital marketing leader who has a proven track record for running large-scale marketing campaigns that produce measurable and effective business results. With 12 years of experience in digital marketing, she has worked with prominent clients in retail, healthcare, financial, and agricultural sectors to drive their paid search, display, and social media performance. She leverages consumer insights, audience targeting, digital experience, and content strategies to grow business outcomes.

Alex has taught digital marketing for more than 20 years at the University of Delaware. He began teaching the subject before Google was born, when Apple was a struggling upstart. He has established and managed online communities in the MBA admissions space and the horse welfare world.

*This is a sample of our Program Leaders, which may change for upcoming cohorts.

Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

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Financing Options

We offer several options to help you afford tuition for the Professional Certificate in Digital Marketing Program.

Available opportunities to lower tuition fees include: Referrals – You and a colleague can each receive $695 off your tuition when you enroll together. Refer now Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email [email protected]

U.S. Residents (Deferred Payment Option Available)

Sallie Mae*

Fixed repayment, interest-only repayment, and deferred payment options available. Click here to learn more *At the time of loan application, please select ‘Undergraduate students’ when prompted.

Climb Credit

Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more

Indian Residents

Flexible payment options.

Monthly payments as low as US$1,494. Choose to pay in two, three, or six monthly installments for higher flexibility. Click here to learn more

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor. Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

What is Sallie Mae?

Sallie Mae is one of the largest private student loan lenders in the industry.

What is the process to apply for a loan?

Once you’ve applied for your program, you can then apply for a loan with Sallie Mae. When approved, you’ll choose your interest rate and your repayment option and sign the loan documents. The lender will send the tuition directly to your school.

How long will it take until I get a decision?

You can receive a credit result is as few as 15 minutes.

Do I need a cosigner?

If you don’t have a credit history, you will need a cosigner for your loan. A cosigner can be a parent, relative, or any other creditworthy individual. Their good credit history may help you get a loan.

If my application is accepted, am I committed to using the financing?

After your loan is approved, you are required to sign the loan terms. Your loan is not confirmed without this signature. You have the right to cancel your private student loan as described in the Final Loan Disclosure before funds are disbursed to your school.

What are the terms of the loan?

You can choose between fixed and variable interest for your loan. You can also choose one of three repayment options: Deferred Repayment, Fixed Repayment, and Interest Repayment.

When does loan payback begin?

You can make your first payment about one month after your program starts (fixed repayment or interest repayment) or six months after your program ends (deferred repayment).

How long will I be making payments?

Most loans have a 10-year standard repayment. When you apply for the loan, you will be given more information on the repayment plan.

How do I find out how much my monthly payment is?

You can find your monthly payment on the Monthly Payment Calculator here .

Are there any circumstances that would allow me to put my loan payments on hold?

Delinquency occurs when you fail to pay all or part of your monthly student loan payment. You could be eligible for a student loan deferment, which would allow you to temporarily reduce or postpone payments on your student loans in special circumstances.

Can I pay off my loan early?

There is no penalty for paying your loan off early or paying extra throughout the life of your loan. You have the flexibility to make early payments of fully pay off your loan without prepayment fees.

What is Climb Credit?

Climb Credit is a new kind of student lender.

Climb believes education is an investment and should be treated that way — we partner with schools offering career-focused education, and then provide accessible and affordable loans to attend these schools.

Simply type your school's name into the search bar after clicking "Apply now" to find a link to the application page. From there, you'll be able to complete our short online application.

You may also have received a link to apply for a Climb loan from your school’s admissions team, or you can find the link on your school’s website or Climb's website. Apply using your laptop, tablet, or phone.

You'll want to make sure you fill out an application for the specific school and program you'll be attending. We link our loans to each course, so your school will know you've been approved for a loan with us and that we'll be sending your tuition to them.

On average, 4:01 minutes — and just applying will not impact your credit score. We know that your time is valuable, so we’ve kept our application as short as possible.

No. Climb only fund loans for students who are attending the program. The program attendee should always be the primary borrower on the application.

During your application, you will have the option to add a co-borrower. If you have a co-borrower with a better credit score that you, adding them to your loan application can potentially help you get approved and/or receive a lower interest rate offer.

No. Applying for Climb financing is free and comes and carries no commitment until you accept and finalize the loan. The initial application will not affect your credit score, and you are free to decline your loan offer if you change your mind about financing.

To view the equation used to calculate your interest and monthly payments, check out this article HERE!

Depending on your program, we may offer loans with either an initial interest-only period while in class and for a few months after, a full deferral period while in class and for a few months after, or immediate full repayment.

For loans with an interest-only period or immediate full repayment, your first payment is due one month after your loan is funded.

Climb's standard loan tenor is 36 months, but you can pay any time before that, as there is no pre-payment penalty. You can repay your 3-year loan in 3 years or in 1 day.

Climb's goal is to make sure that your monthly payments stay low and affordable, which is why we give you the option to choose your term length when you apply.

Master’s students can choose between a 2-year or a 3-year repayment term.

Doctoral students can choose between a 4-year or a 5-year repayment term.

This amount is mentioned in your loan agreement.

In order not to fall behind on your Climb loan payments, you can request a deferral of payments on your loan. A deferment will allow you to temporarily reduce your monthly loan payment amount.

Absolutely! You can pre-pay your loan, in whole or in part, at any time with no penalties.

How do I know whether this program is right for me?

After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email [email protected] , and a dedicated program advisor will follow up with you very shortly.

Are there any prerequisites for this program?

Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at [email protected] for assistance.

What are the requirements to earn a certificate?

This is a graded program. You must complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 percent is required to pass and obtain your professional certificate.

Will I be guaranteed a job upon completion of the program?

The primary objective of this program is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.

How much time will I be expected to devote to this program?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will I spend my time in this program?

You will divide your learning time between viewing recorded coding demos, and video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and program leaders.

How is the program administered? Can the program be accessed any time?

The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.

Do I need to attend live sessions every week?

Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced program leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators.

Can I download the program videos?

You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.

How do I interact with other program participants?

You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Each program includes an estimated learner effort per week, so you can gauge what is required before you enroll. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life. This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at [email protected] if you need further clarification of any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, résumé, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

Do I receive alumni status after completing this program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials?

You will have access to the learning platform and all program materials (videos excluded) for one full year following the program end date . Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment is needed or the technical requirements for this program?

To successfully complete this course/program(me) online, you must have access to a device meeting the minimum requirements, found here . In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Technical programs might have additional tech requirements. Please check the learning platform on the first day of class.

Do I need to be online to access the program content?

Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.

What is the program fee for the program, and what forms of payment do you accept?

• The program fee is shown at the top of this page and payment must be made in US dollars only.
• Flexible payment options , group enrollment benefits, and referral bonus are available.
• Tuition assistance may be available for participants who qualify. Please contact your program advisor to discuss.

What if I don’t have a credit card? Is there another mode of payment accepted?

Yes, you can do the bank remittance in USD via wire transfer. Please contact your program advisor for more details.

Is there an option to make flexible payments for this program?

Yes flexible payment options are available for this program. We partner with loan providers to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—; you can find the options here.

Does the program fee include taxes? Are there any additional fees?

Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.

Who will be collecting the payment for the program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

What is the program refund and deferral policy?

For the program refund and deferral policy, please click the link here .

Didn't find what you were looking for? Write to us at [email protected] or Schedule a call with one of our Academic Advisors or call us at +1 315 658 3754 (US) / +44 114 697 4559 (UK) / +65 3138 6835  (SG)

Early registrations are encouraged. Seats fill up quickly!

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Data-Driven Digital Marketing Optimization

Global Digital Marketing Agency

This project was for a division of a 100,000- employee global marketing agency. The team was provided with anonymized datasets to develop simulations aiming at increasing brand awareness, growing website visits, and improving customer retention. The methodology included the conversion of raw data into usable datasets, identification of metrics to help understand web behavior, ad selection and placement. Technologies used included Python, R, and Tableau for analysis and reporting purposes. Deliverables included graphical diagrams and computation in programing languages; identification of the most effective communication channels (social media, email, display ads, etc.) in terms of generating leads, conversions, and revenue.

Keywords: Marketing, Data, Programming

Faculty Lead

Jabril Bensedrine

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]

As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstart their journey. The digital landscape is vast, ever-evolving, and can be overwhelming to newcomers. That’s why I’m excited to share my insights and experiences with you in this guide on digital marketing project ideas for beginners.  

Throughout my career, I’ve learned that practical experience is key to mastering digital marketing concepts. It’s not just about understanding theories; it’s about rolling up your sleeves and diving into real-world projects. That’s why I’ve curated a list of digital marketing project ideas tailored specifically for beginners like yourself. These projects will not only help you grasp fundamental concepts but also provide you with tangible skills and experiences that you can showcase to potential employers or clients.  

Whether you’re a student eager to explore the world of digital marketing or a professional looking to transition into this exciting field, these project ideas will serve as valuable steppingstones in your journey. So let’s dive in and uncover the top digital marketing project ideas that will set you on the path to success.  

In this article, you will learn about the 10 best digital marketing project ideas & topics for beginners.

• Customer Satisfaction for a Digital Marketing Agency
• Return on Investment for Various Digital Marketing Strategies
• Google Search Engine Marketing Case Study Analysis
• Analysis of New Product Launch Using Google Double Click
• Social Media Strategies for Online Shopping Cart
• Analytical Comparison of Traditional Marketing to Digital Marketing
• Facebook Analytics For Targeted Marketing
• Customer Preferences on Coupon Code-Based Promotional Activities
• Report on Tools to Analyze Digital Marketing Competitors
• Analysis of Visual Keyword Tools for Search Engine Marketing

Read more to know each in detail.

Digital Marketing Project Ideas

Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be immensely helpful to boost your career. In this tutorial, you will find 10 best digital marketing project ideas for beginners to get hands-on experience in digital marketing.

While study materials will give you all the knowledge you need to know about digital marketing, you can never really master digital marketing unless you invest your time in real-life practical experiments – projects on digital marketing.

Feeling social media is fun? Know how to make a career out of social media? Learn more "}" data-sheets-userformat="{"2":1063809,"3":{"1":0},"10":2,"11":0,"12":0,"14":[null,2,0],"15":"Calibri, sans-serif","16":11,"23":1}" data-sheets-textstyleruns="{"1":0}{"1":16,"2":{"2":{"1":2,"2":1136076},"9":1}}{"1":156}" data-sheets-hyperlinkruns="{"1":16,"2":"https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/?utm_source=BLOG&utm_medium=TEXTCTA&utm_campaign=MV_DM_PGC_BLOG_TEXTCTA_"}{"1":156}"> Feeling social media is fun? Know how to make a career out of social media? Learn more

If you want to get into digital marketing, certifications can kickstart your career. Read more on how can digital marketing certifications can help your career. 

Digital marketing is the most rewarding career opportunity today. There are several courses by reputed institutes, and most of them will require you to complete a project on digital marketing. Below are some ideas for the same. 

The following article will contain some of the best digital marketing projects for students pdf , as well as some digital marketing topics for BBA pdf. 

Top 10 Digital Marketing Project Ideas for Beginners

This list of digital marketing project ideas for students is suited for beginners, and those just starting out with Digital Marketing in general. These digital marketing project ideas will get you going with all the practicalities you need to succeed in your career as a digital marketing professional.

Further, if you’re looking for Digital Marketing Project Ideas to land on a good job, this list should get you going. So, without further ado, let’s jump straight into some digital marketing project ideas that will strengthen your base and allow you to climb up the ladder.

1) Customer Satisfaction for a Digital Marketing Agency

One of the best ideas to start experimenting your hands on digital marketing projects for students is Customer Satisfaction for a Digital Marketing Agency. Online marketing agencies might use different digital marketing strategies to drive sales. Customers usually are more satisfied when they get instant gratification for their money spent. Digital marketing is so vast that some strategies work best in the long term, so best in the short term, some works best with specific industries, etc. Doing a customer satisfaction survey for a digital marketing agency helps you understand the most accepted strategies in digital marketing.

Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

2) Return on Investment for Various Digital Marketing Strategies

As part of this project idea, you can contact different companies and understand the budget they spend on digital marketing and analyse the return that they are expecting. Few metrics you can collect are Future Value, Net Present Value and Internal Rate of Return. Adding this as your digital marketing projects  can help your resume look much more interesting than others.

3) Google Search Engine Marketing Case Study Analysis

Search engine marketing is the use of search engine optimization (SEO) technique to rank the client’s website first on google search for the target keyword. This drives organic search traffic into the client’s site, some of which will ultimately convert to a sale. You can run a campaign to analyze different SEO strategies and compare them with other digital marketing strategies. 

4) Analysis of New Product Launch Using Google Double Click

DoubleClick Digital Marketing (DDM) is an integrated advertising platform allowing businesses to create and manage digital marketing campaigns across multiple online media channels. Thus Google DoubleClick gives a holistic platform, especially for new product launches to create the initial hype across the entire internet.

Best Digital Marketing Courses Online

5) social media strategies for online shopping cart.

So, why not use your skills to develop an impressive digital marketing project based on social media?

Today’s advanced digital marketing strategies revolve around remarketing and retargeting. Remarketing is a way to connect with the users who previously interacted with your website. Consider a situation in which a user came to your website, added his favourite products to cart but didn’t checkout.

Remarketing allows you to retarget him with the ads of products that he has in his cart. Targeted remarketing gives the user a very tempting second thought making the chances of conversion much higher. Google Ads Remarketing and Facebook pixel are the best known remarketing platform which you can use as case studies for your project.

6) Analytical Comparison of Traditional Marketing to Digital Marketing

There are lots of differences between conventional marketing strategies and digital marketing and the returns that you make. Few items you can analyse are total marketing expense, ability to measure ROI, ability to receive feedback, conversion ratio, interaction with the audience.

Digital Marketing Free courses to Learn

7) facebook analytics for targeted marketing.

Facebook Analytics was rolled out in May 2018, and not many businesses have started using it yet. It helps advertisers understand the entire journey of a targeted user across all facebook channels like desktop, mobile app, messenger facebook lite etc. Analytics is a powerful addition to Facebook Ads Manager that helps to analyse Ad viewers at a complete granular level.

8) Customer Preferences on Coupon Code Based Promotional Activities

Coupon code is a sophisticated digital marketing tool helping to drive sales, improve customer loyalty and build the brand. Coupons usage data has become vital information for various AI-based e-commerce algorithms to predict customer behaviour.

Thus coupons offer a 360-degree marketing strategy. As part of the project, you can collect data from different companies on how and when they supply coupons, the ROI when it comes to discounted prices, how they use the coupons data etc. 

9) Report on Tools to Analyze Digital Marketing Competitors

The easiest way to design your marketing strategy is to analyze your competitors, emulate them and outperform them. There are different tools for different digital marketing platforms to analyze the respective competition. For example, SpyFu, SimilarWeb, SEMrush are for SEO competitor analysis and InfiniGraph, SroutSocial, Phlanx are for social media platforms. 

In-demand Digital Marketing Skills

10) analysis of visual keyword tools for search engine marketing.

Countless keyword analysis tools in the market are capable of connecting to search engine APIs, get all the data related to organic searches, perform analysis and present the best combination to users. There is a rising demand for keyword research tools that present the data in a way that’s pleasant to the viewer’s eye, i.e., giving importance to the visual representation of the data.

For example, LSI (Latent Semantic Indexing) keywords can be shown linked to the original keyword forming tree-like branches. Some of the popular tools are Keyword Eye, Thesaurus, Google Wonder Wheel, Google Trends, Microsoft adCenter Labs Keyword Research etc. For the project, you can make an initial list of tools, sign up for all these tools and use them to analyse their presentation styles, User experiences, data accuracy etc. 

Also read: Digital Marketing Interview Questions

Digital Marketing Topics For BBA

There are plenty of digital marketing topics for BBA pdf that are available online. The list below contains some of the trendiest digital marketing project topics for students pursuing BBA. 

• Social Media Campaign Analysis

The first one to make it to the list of the top digital marketing project topics includes an analysis of social media campaigns. Campaigns are one of the most followed techniques by every brand owner. It can be either paid or organic. Depending on the results, brand owners then make their future decisions that ultimately determine the profit or loss of a business. 

• SEO Studies Of Websites

The second trendy topic to make it to the list of digital marketing projects is SEO studies of websites. SEO is by far one of the most important elements for a business, to make a website more visible and boost traffic and lead. Therefore, conducting an in-depth SEO study on any website of your choice can actually add that extra value to your resume. You can also prepare SEO reports accordingly, based on the websites that you have analyzed. 

• SEM Case Study

This is yet another interesting topic that can be added to the digital marketing topics list . SEM, also known as Search Engine Marketing is especially beneficial for driving traffic to websites and is a key metric for most businesses. However, before working on these kinds of topics, you need to have a detailed understanding of Google AdWords and only then can you work on the different SEM strategies for the paid advertising of brands on search engines. 

• Keyword Research

Here is another interesting topic to make it to the digital marketing topics list. There has been a constant demand for tools that can generate business-relevant keywords. You can pick out any website of your choice and then work accordingly. It will not only enhance your basic knowledge of keywords, but also help you to understand the importance of the same in increasing the visibility of a brand or website, and also in increasing sales. 

• Blogging 

Blogging can be a great way, especially if you are new to the SEO world. You can create your own blog domain on different platforms like WordPress and Medium. It will definitely be one of the best ways to ensure a hands-on experience in trying to market your blog organically so that when you later move to better clients, you will feel not only confident but also have extensive knowledge. You can perform a basic keyword search, and you will get to know what are the other keywords being searched with regard to the topic you have chosen. 

If you are still not satisfied with this list, you can also refer to other digital marketing projects for students pdf or digital marketing project topics for BBA pdf, that are available online. 

• ROI Digital Marketing Strategies

In this project, you must determine the ROI obtained through different digital marketing strategies. The ROI refers to the returns of investment for a particular project that you have worked on. This is not only an exciting project but also one of the most vital marketing project topics. 

Here, you get to learn how to communicate with different firms and businesses. Besides, you also stand to learn more about the different digital marketing strategies they make use of. So, you find out the ROI that they make based on that. 

Moreover, you require data on future value, rate of return, and net present value. This is why you have to learn about the proper digital marketing methods to get the ROI for your social media marketing project.

• PPC Marketing Strategy

PPC is also known as pay-per-click marketing, which is a great advertisement ideas for students. It is a strategy where a company or business has to pay a certain amount for the ads to be clicked. This enables them to bid for advertisements for their website.

These advertisements are displayed on the front search page of the search engine. As soon as a user types in the keywords, the resultant front page displays the PPC websites. You can either design your website or find out from a small business how they make income through PPC.

Typically, large organizations or businesses don’t make use of this marketing method. Instead, it is mainly used by small to medium businesses. It is an interesting topic nonetheless. 

Email Marketing with ROI

As the name implies, a business has to communicate directly with its current set of clients and potential clients through email. Why send an email? Well, an email is a crucial part of any digital marketing strategy for any business or firm, specifically mba marketing project topics. 

That is because it contains vital information about a product or service. Perhaps, the company is releasing a new product, or they are offering a discount on a popular product or service for a specific period of time. Emails form 

a practical part of communication with clients. Millions of people use their email on a regular basis. So, the chances of them bypassing the email stand quite rare. 

Email marketing can provide firms with a very high percentage of ROI (4000%), to be specific. That is a high figure to be ignored. To do that, you have first to make a list of your current clients and potential clients with a project report on digital marketing. 

Usually, companies make use of an active campaign. The emails are then distributed and then tracked using the email service provider, making it easier for the firm to take note of things. We are sure this project will help you understand more about the nuances of digital marketing.

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Final thoughts and conclusion.

Here’s a comprehensive list of digital marketing project ideas. Some will involve reaching out to other businesses for data collection, while others can be completed independently. These serve as a starting point for tailoring your own projects. Choose one that resonates with you and enjoy exploring it. Hands-on experience with such projects is crucial for excelling in digital marketing.  

Only through working on digital marketing projects can you truly understand search engine functionality, utilize available tools, and implement various strategies in everyday tasks. Utilize the project ideas provided to develop your own digital marketing projects.  

Finding the right digital marketing certification is crucial for determining your placement and salary potential. Consider MICA’s PG Certification in Digital Marketing and Communication Program to gain MICA alumni status.  

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Frequently Asked Questions (FAQs)

Yes, you can use a lot of these projects mentioned for your MBA assignment, they are relevant from that point of view.

These projects are very basic, someone with a good knowledge of Digital Marketing can easily manage to pick and finish any of these projects

Yes, as mentioned, these project ideas are basically for Students or Beginners. There is a high possibility that you get to work on any of these project ideas during your internship.

Digital marketing is the most in-demand skill in today’s world. For beginners in digital marketing, projects in domains like social media, search engines, analytics, campaign launch, paid advertising, customer satisfaction study, keywords research methodology, content writing and various digital marketing tools will help you to learn various aspects of digital marketing. The selection of projects should be based on your area of interest that will help you to strengthen your knowledge base and succeed.

For any business, digital marketing has three primary purposes, lead generation, leap capturing, and lead nurturing. In the lead generation segment, activities like search engine optimization, search engine marketing, and social media marketing techniques are used. For lead capturing, means like websites, landing pages, forms are used. And, at last, for lead nurturing, using various marketing technologies, nurturing campaigns, and personalisation of content techniques are used.

The digital marketing space is evolving and requires learning and adapting to the evolving changes to be competitive in the market. Some of the trending digital marketing research topics in 2021 include Artificial Intelligence, conversational marketing, voice search optimization, video marketing, influencer marketing, social commerce, micro-moments, social media stories, browser push notification, augmented reality and immersive technologies, predictive analytics, SERP position zero, etc. With a fast-evolving digital marketing space, the learning and the unlearning process is quite rapid for which you are required to be curious and flexible.

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9. Promoting Your Capstone Project Using Social Marketing Techniques

Learning Objectives

By the end of this chapter, you will be able to:

• Compare and contrast commercial and social marketing objectives.
• Explain the role of social marketing in capstone project development and implementation.
• Develop a small-scale marketing campaign for your capstone project.

This chapter describes how social marketing campaigns can be used to promote your capstone project and recruit participants.  Although social marketing is usually targeted to large audiences the concepts of social marketing introduced in this chapter can be used to promote your capstone project and encourage participant recruitment.

Introduction

One of the first steps in the capstone experience is to identify an overall group of people, also referred to as a population.  Once a population is identified, you must devise a plan for subject selection, inviting members to participate.  This process may involve written invitations, telephone calls, or personal contacts in a clinical setting.  A key aspect of successful capstone implementation is the recruitment of participants.  Without project participation, the program will fail; therefore, participant recruitment and retention must be considered during the capstone planning process.  Within your MOU (Chapter 8) you will have outlined protocols and roles for stakeholders involved in your project. Developing a small-scale social marketing campaign will bring awareness of your project to the target community.  A small-scale social marketing campaign should take into account the services being provided, who will benefit from the services, and who needs to know about the services.  All necessary venues and stakeholders, such as partners, advisory boards, coalitions, community members, and participants should be considered.  Social marketing will create project awareness that will spark stakeholder interest and participation (Doll, 2010).

Commercial Marketing versus Social Marketing

In general, marketing is the process of getting potential clients or customers interested in your products or services.  While commercial marketing consists of efforts to promote and sell products profitably, social marketing has a non-profit motive and utilizes commercial marketing principles for non-profit purposes, such as informing and educating consumers and stakeholders about collective social issues (Nasrudin, 2022).  Although social and commercial marketing are both considered client-centered strategies that focus their research on a specific audience to understand behaviors, they can be distinguished in several ways.  (Refer to Table 9.1:  Commercial versus Social Marketing).

Table 9.1:  Commercial versus Social Marketing

Source:  Nasrudin, A. (2022, April 14). Commercial marketing: How it works, different from social marketing . Pension.  Retrieved September 30, 2022, from https://penpoin.com/commercial-marketing/

Social Marketing in Healthcare

Social marketing is the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors, such as drug use and smoking.  Therefore, social marketing is widely used to influence health behavior.  Social marketers use a wide range of health communication strategies based on mass media.  Social marketers also use mediated, interpersonal, and other modes of communication; and marketing methods such as message placement, promotion, dissemination, and community-level outreach initiatives (Evans, 2006).  For students developing a capstone project with a target population, social marketing techniques can be used for program promotion and participant recruitment.

A Small-Scale Social Marketing Approach to Capstone Project Promotion and Participant Recruitment

Social marketing will help you reach your target audience.  This approach encourages you to thoroughly examine who you want to influence, and how to sway them most effectively.

Although this will depend on your project, it is helpful when you are trying to change the behavior of a group, population, or community.  Social marketing techniques can be used for program promotion, participant recruitment, and program sustainability.

Developing a Small-Scale Social Marketing Campaign

In the context of capstone projects, a social marketing campaign can be considered a philosophy that will direct how you approach your capstone project before and after implementation.  This does not mean that you must have a lot of money to make this work.  If you are excited about your capstone project and willing to put in the effort needed to make it work, social marketing can help you reach desired outcomes (Center for Community Health and Development at the University of Kansas, 2022).  (Refer to Table 9.2:  Managing a Small-Scale Social Marketing Campaign)

Table 9.2:  Strategies for Developing Your Small-Scale Social Marketing Campaign

Dissemination of project information, such as development of a small-scale marketing campaign, is an important consideration for effective program awareness, implementation, and sustainability.  Effective small-scale marketing campaigns should consider the services being provided, who will benefit from the services, and what stakeholders need to know about the services that are being offered.  Dissemination of information through social marketing can help to create community awareness regarding an important problem, issue, or need.  Small scale social marketing campaigns should be thoughtful and strategized processes because without stakeholder support, a program will not succeed or thrive.

Case Study:

Glynn has created a marketing flyer to spur interest and participation in her workshop.  Glynn has included this flyer as an Appendix to her IRB application.  Once IRB approval is secured, Glynn will distribute this flyer within the skilled nursing facility.  Glynn will also make herself available to answer any questions stakeholders may have in reference to her project:

Optimizing Your Capstone Experience: A Guidebook for Allied Health Professionals Copyright © 2023 by Virginia E. Koenig is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Frequently asked questions about the Capstone Project

What is the Capstone project? The Capstone project is an opportunity to apply your new Green Digital Skills knowledge to making a change in the real world. You can choose one of the following and build an improvement plan to minimise the digital carbon footprint: – digital product (e.g. an existing website or app, digital device) – digital service (e.g. email, online shopping, social media, digital marketing) – digital process (e.g. virtual meetings, sharing files, data storage) – raising awareness of green digital skills

What is the Capstone rubric? The rubric is the project’s grading policy – it outlines the expectations of your Capstone project. To ensure your submission is acceptable, it must be a plan for change that meets the four criteria below: 

• Relevance : Project applies knowledge gained from the course.
• Impact : Project contributes to creating a more sustainable internet, reducing the digital carbon footprint, AND/OR raising awareness of green digital skills.
• Format : Project is presented using the Capstone template, a video, slide deck, or detailed article.
• Authenticity : The project does not raise concerns of plagiarism or feasibility.

Is there a template I can use? Yes! There is a template in the course menu under ‘Capstone Resources’, just below Module 1.  Do I have to use the template? No. As it says in the rubric, you can submit your idea as a video, slide deck, or a detailed article you’ve written. Just ensure it includes the same information requested in the template. Do I need to work for a company to make a change? No! These Capstone projects are entirely personal to you, whether you work for a huge corporation, or you are currently studying, or you are self- or unemployed. The main aim is to apply knowledge gained from the course to the real world – no matter how small. 😊 Can I work with a partner? Almost everyone will complete the Capstone project by themselves. But! If you know someone else in your cohort, or you’ve met someone through the course, you could work together on a project – we would love that! Just inform your facilitator. Are there any examples of previous Capstone projects? You can find our very own example here , and some previous learners’ examples here . We also have a couple of examples on our website, here . Can you provide some links to external websites that can help? Yes! Here are some resources (related to each elective) that can support you bringing your idea to life. What is the ‘greenprint’? The Capstone project was formerly also known as a ‘greenprint’ – a combination of the words green + blueprint. In 2024, we simply refer to it as the Capstone. Do I need to implement the project before the end of the course? No, the Capstone is a plan for change. You can specify what you will do and when you will do it in the template. We would just recommend pursuing a project that you can implement within a few days, weeks, or months.

Must my projected be related to the elective I complete(d)? No, the project just has to meet the rubric above. 

I’m really stuck! What should I do? If you are unable to attend the Weekly Workshops discussing the Capstone in more detail, you can check your Learner Homepage for resources from those sessions. You can also review the Capstone forum for ideas and message your facilitator via the forum or messenger. Otherwise, just focus on one digital solution you’ve learned from the course – a solution for reducing the digital carbon footprint. How will you implement this in your daily life and try to share this idea with those around you?

If you’re really stuck for ideas, try referring back to: Module 1 – Foundations of Sustainability in Tech: Lesson 4 of 6 (What can we do?) Module 2 – Green Digital Design Principles & Practices: Lesson 1 of 6 (Activity 2.1) Module 2 – Green Digital Design Principles & Practices: Lesson 2 of 6 (Why design should be responsible) Module 3 – Your Journey to Green & Greening Careers: Lesson 2 of 12 (How is your current profession impacting the environment?) Module 3 – Your Journey to Green & Greening Careers: Lesson 6 of 12 (How tech can make a difference)

Why is my idea not acceptable? We see many projects that aim to reduce the general carbon footprint. Although these are commendable, they do not reduce the DIGITAL carbon footprint. For example, ‘going paperless’ is simply digitalizing one’s processes, which actually adds to the digital carbon footprint. Sending an email with a 10 MB attachment to 20 people may in fact be more wasteful than printing that document 20 times. Green digital solutions are therefore those that reduce the environmental impact of digital products, services, or processes.

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Digital Marketing Capstone Projects, 2019-2020

Click here to view a PDF of Capstone Projects

Claudio Carrasco

Indi artist claudio carrasco integrated marketing plan.

Claudio Carrasco is an independent Christian Hispanic Indie artist based in Issaquah, Washington who seeks to share Christian faith-based messages through his music. He does not have a marketing plan and needs to keep and extend his audience to create the sustainability of his call (business). We are presenting a plan that proposes a business goal, a marketing goal, and a brand awareness goal. This plan will help the artist to reach new audiences and become a sustainable business.    

Joanne Hier

Jazz night school online classes marketing campaign.

For my capstone project, I helped a nonprofit music education organization called Jazz Night School to develop and promote a new online class offering. They had to make this switch to online in the wake of the COVID shutdowns. Doing online learning was a completely new ballpark for my client, and there were many challenges along the way including new competition and technical difficulties. We managed to develop and launch this program in the span of just two weeks, and this new class format is something that they plan on keeping even after the shutdown ends.

Nick Otniel Manzat

Breilee marketing plan.

In this Capstone Paper, the author, Nick Manzat tackles a marketing problem concerning his E-commerce client Breilee. The handmade children’s accessories client is facing an already well-established competition within the niche of the handcrafted products. Through primary and secondary research, he discovered that Breilee needs to increase awareness and drive consideration. The audience needed to know there is a better, more affordable, and high-quality alternative for children’s accessories. After the primary and secondary research phase, Nick proposed the client to work on brand guidelines, advertising, content marketing, and event marketing. Each initiative served as a complement to the bigger idea of raising awareness and driving consideration of the magical moments Breilee helps capture.

Vic Spurling

Integrated marketing plan for local redmond dog groomer & pet boutique .

For my Capstone project, I developed and executed an integrated marketing plan for a local Redmond dog groomer and pet boutique. Development of this plan included in-depth industry research, a complete competitive audit, the informed creating of customer personas and their journeys, and determining client goals to determine the best way forward. Execution was done through branding, developing a social media schedule as well as drafting social copy, creating a Google advertising campaign, optimizing web content, and developing a sales promotion to help bring in new recurring clients.

Emily Steitzer

Integrated marketing plan for dockside at duke’s.

Dockside at Duke’s is a newly opened event space in the South Lake Union region of Seattle, Washington, owned by parent company Duke’s Seafood. Entering the saturated venue market, Dockside at Duke’s has struggled to attract an audience despite promoting its venue through two trade shows and each of the well-established Duke’s Seafood seven restaurants. An integrated marketing plan focusing on branding and driving awareness of the new venue was created to address this problem.

Marijke Thomas

Strong family insurance integrated marketing plan.

Strong Family Insurance based in Mount Vernon, Washington, is an independent agency licensed to market commercial and personal lines of insurance. They do not have a marketing plan and need to attract and write new business to show its ability to earn income and sustain growth. Innovative Marketing was selected to help them craft a plan to address this situation.

Research around challenges faced by Strong Family Insurance resulted in the creation of five objectives by Innovative Marketing: increasing sales, driving awareness that they are a high quality insurance company serving both consumers and commercial business, driving consideration that Strong Family Insurance serves a wide variety of industries, increasing perception that Strong Family Insurance honors relationships, and retaining 85% of the current customer base.

The objectives guided the creation of a promotional marketing strategy statement designed to activate consumers to take action and ideally convert in to becoming a customer: “You can count on Strong Family Insurance to honor their relationship with you and the larger Mount Vernon community. Choose Strong Family Insurance for high quality service in personal and business needs, regardless of industry.”

To implement this plan, Innovative Marketing proposed four initiatives and campaigns that supported the strategic framework: • Define brand guidelines • Improve the ecommerce experience • Implement a content marketing campaign • Implement an advertising campaign

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Corporate & organizational communication.

The Master of Science in Corporate and Organizational Communication is designed to provide you with the skills, knowledge, and experiential learning opportunities required to succeed in a dynamic field.

Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challenges—providing students with a distinct advantage in today’s competitive marketplace. The curriculum also reflects the transformational impact of social technologies on the communication patterns of employees, customers, investors, and other audiences. Your instructors have real-world communication experience in the private and nonprofit sectors—they have practiced what they teach.

Unique Features

• Seven concentrations that align with in-demand skills needed in this profession
• A variety of experiential learning opportunities, from co-ops to consulting projects, and a capstone project for professionals
• Transfer credit is offered for up to 20% of total tuition if you have an APR, CMP, SCMP, SHRM-CP, SHRM-SCP, PHR, SPHR, or HubSpot Academy certification
• Design an ePortfolio to create a personal and professional brand and synthesize learning across the curriculum
• Faculty bring real-world experience to the in-person and online classroom

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Public and media relations.

The PR concentration features a virtual public relations firm enabling you to work on assignments for a real-world client using the HubSpot marketing platform.  Read our Q&A with concentration lead Ed Powers  and watch the video below for more information!

Cross-Cultural Communication

The cross-cultural communication concentration offers practical tools to successfully navigate cultural fields of interest, and gain skills to develop a cultural audit.

Read our  blog post  from Professor Patty Goodman about insights on cross-cultural awareness in the workplace.

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Select from courses in interactive marketing, digital branding, SEO, online customer behavior, digital marketing analytics, and social media strategy. Offered both online and on-location.

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Transfer credit opportunities for certifications from professional associations.

About the transfer credit opportunities:

Why consider a Northeastern master’s degree in corporate and organizational communication? We recognize the knowledge and competencies you have demonstrated by earning the following certifications – APR, SHRM-CP, SHRM-SCP, CMP, SCMP, PHR, SPHR, or HubSpot Academy Certification. As a result, credentials holders have the unique opportunity to accelerate through our program by applying their credentials in exchange for transfer credit.

• Will receive 9 quarter hours of transfer credit – a 20% saving in tuition
• Will be able to earn a master’s degree by completing 12 courses, rather than 15
• Will enjoy the convenience of a totally online, interactive curriculum
• Will receive 3 quarter hours of transfer credit – a 6% savings in tuition
• Will be able to earn a master’s degree by completing 14 courses, rather than 15
• Transfer credit is awarded for the following course: HRM 6015 Introduction to Human Resources Management
• Will receive 6 quarter hours of transfer credit – a 13% savings in tuition
• Will be able to earn a master’s degree by completing 13 courses, rather than 15
• Transfer credit is awarded for the following courses: HRM 6015 Introduction to Human Resources Management and HRM 6005 Creating a High-Performance Organization
• Will receive 4 quarter hours of transfer credit, a 9% savings in tuition for a master’s degree – online or on-ground at our Boston campus
• Will accelerate through the degree program with one less course to complete
• Select a more advanced course aligned with the student’s career objectives
• Will receive 3 quarter hours of transfer credit – a 6% savings in tuition
• Transfer credit is awarded for the following course: CMN 6000 Introduction to Organizational Communication
• Will receive 6 quarter hours of transfer credit – a 13% savings in tuition 
• Transfer credit is awarded for the following courses: CMN 6000 Introduction to Organizational Communication and CMN 6010 Strategic Communication Management
• Will receive 3 quarter hours of transfer credit – a 7% savings in tuition
• Transfer credit is awarded for the following course: PJM 6000 Project Management Practices

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• Design a strategic approach to a wide range of communication challenges based on stakeholder analysis and a systematic planning methodology.
• Craft and deliver messages—with a heavy emphasis on digital media—that can influence the attitudes and behaviors of internal and external audiences in a wide range of organizational scenarios.
• Measure and assess the impact of communication methods and channels to help achieve organizational performance objectives.
• Apply key course concepts and communication skills gained through the curriculum to real-world projects.

Career Outlook

According to the Burning Glass Labor Insight database, the value of a graduate degree in organizational communication is very clear: 37% of hiring employers prefer or require candidates for many communication roles to have a graduate degree. Additionally, there are over 345,000 open job listings related to corporate and organizational communications.

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Curious to see the work of MS in Corporate and Organizational Communication students? Click below to view two recent student portfolios that include their learning journey and how the program impacted their professional growth:

• Jillian Porazzo
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Carl zangerl, program director, kathleen a., program graduate, jillian porazzo, program graduate, sarah riggs, program graduate, rebekah s., reflection of developing cultural awareness course, looking for something different.

A graduate degree or certificate from Northeastern—a top-ranked university—can accelerate your career through rigorous academic coursework and hands-on professional experience in the area of your interest. Apply now—and take your career to the next level.

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How to Apply Learn more about the application process and requirements.

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• TOEFL, IELTS, PTE, Duolingo, or NU Global Exam scores

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Our admissions process operates on a rolling basis; however, we do recommend the application guidelines below to ensure you can begin during your desired start term:

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A choice of two 12-week experiential learning capstone courses:

• An online "co-op at work" experience in which you can design a project initiative in your own workplace
• An opportunity to engage in a virtual consulting project with a sponsor in the private or nonprofit sectors and that is overseen by a faculty member

Two elective courses: A "traditional" Northeastern co-op placement for full-time students in the Boston area and an International field study course involving interdisciplinary teams collaborating on trans-national projects. Students also have the option to work virtually on six-week projects through Northeastern's Experiential Network on a not-for-credit basis.

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Northeastern University faculty represents a broad cross-section of professional practices and fields, including finance, education, biomedical science, management, and the U.S. military. They serve as mentors and advisors and collaborate alongside you to solve the most pressing global challenges facing established and emerging markets.

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By enrolling in Northeastern, you’ll gain access to students at 13 campus locations, 300,000+ alumni, and 3,000 employer partners worldwide. Our global university system provides students unique opportunities to think locally and act globally while serving as a platform for scaling ideas, talent, and solutions.

Below is a look at where our Communications & Journalism alumni work, the positions they hold, and the skills they bring to their organization.

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Learn more about Northeastern Alumni on  Linkedin .

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YouTrip Digital Marketing Capstone Project

Project Summary

Traditional Marketing has evolved into Modern Marketing through Digitalization, offering cost effective solutions that adapts to our daily lives. It has also align seamlessly with consumers’ lifestyles and led to faster dynamic approaches with engaging formats like reels and videos.

Digital Marketing simplifies people’s lives with easier payment processes local and internationally. Furthermore, Digital Marketing leverages on the power of Social Media platforms and Search Engines; making Businesses connect easier to their targeted audiences, ever than before. Digital Marketing simplifies people’s lives with easier payment processes local and internationally.

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Social Media Specialist

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Pitching deck for YouTrip as a Digital Marketing Solution Provider. Organise Digital Marketing strategy for YouTrip. Zooming into Meta, SEO & EDM

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A UX Design Project by Alyssa Tawin. This project aims to making Businesses connect easier to their targeted audiences, ever than before.

Credit Card Default analysis

A Data Analytics Project by Abdul Rahim Bin Mohammad. This project aims to analyze and segregate credit loans based on the borrower’s occupation, with a focus on minimizing the risk of loan default.

Frequently Asked Questions

What is a capstone project and why is it important.

A Capstone Project is a grand finale of your learning journey, a chance to put your newfound knowledge into action in a practical, project-based setting! This is a significant component, especially for career switchers and tech enthusiasts.

This project allows you to apply your accumulated knowledge as you take the exciting leap into the tech field. Dive deep into a topic of your choice – be it crafting a software application, diving into data analysis, or sculpting a digital marketing strategy. It serves as a bridge between academic learning and professional application, showcasing your readiness to tackle real-world challenges in technology. The Capstone Project is your moment to shine, illustrating what you’ve learned and your potential for future growth and innovation in the tech industry.

How does the Capstone Project benefit students?

The Capstone Project brings a multitude of benefits to students, particularly in enhancing their employability and professional appeal. By completing this project, students create a tangible, showcase-worthy piece of work that can be a standout feature in their portfolios. This aspect is crucial, especially for those venturing into new careers or tech fields.

Is completing a Capstone Project required before I get certified?

Completing a Capstone Project is a mandatory step before receiving your certification. This requirement is crucial as it ensures that you have not only learned theoretical concepts but have also applied them in a practical, real-world context. The Capstone Project is a pivotal part of your academic journey and illustrates your ability to undertake significant projects, solve complex problems, and showcase your skills.Completing this project signifies your preparedness and competence in your field of study, making it an essential prerequisite for certification.

What benefits do students receive once they complete a VI course?

Upon successfully completing the course, Vertical Institute will provide students with a digital certificate as a testament to their achievement. Additionally, our alumni will also become a part of the vibrant VI community, gaining access to a network that builds connections with fellow students, alumni, instructors, and industry experts. This community offers valuable opportunities for networking, participation in events, and more.

What are the other in-demand courses offered at Vertical Institute?

Vertical Institute offers a variety of in-demand courses. Explore these exciting pathways and carve out a career in the tech industry.

Data Analytics Course Digital Marketing Course Blockchain & Cryptocurrency Course UX Design Course Advanced-Data Analytics Course Cybersecurity Course Data Science Course

Through these courses, students have the opportunity to cultivate their tech skills and set a strong foundation for a successful career in the ever-evolving technology industry. Singaporeans and PRs are eligible for government course subsidies at Vertical Institute.

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ISAT celebrates 30 years of innovation and impact

The integrated science and technology program has been a beacon of excellence..

SUMMARY: From its humble beginnings in the early ’90s, the program has become a powerhouse of interdisciplinary education, preparing students to tackle real-world challenges with creativity.

For three decades, JMU’s Integrated Science and Technology program has been a beacon of innovation and excellence.  

Formed in 1993 and spearheaded by faculty with business and industry experience, the ISAT program aimed to bridge the gap between academia and the real world, transcending traditional disciplinary boundaries. “Virginia began pressing schools to develop new, innovative programs for the increasing number of students entering higher education,” explained Bob Kolvoord , dean of the College of Integrated Science and Engineering and an early ISAT faculty member.

Jeff Tang , associate dean of CISE and ISAT professor, says the program’s vision was to produce well-rounded graduates adept at tackling real-world challenges in science and technology. Under the leadership of then-President Ronald E. Carrier , ISAT flourished, leveraging the expertise of professionals from industry and government to enrich student learning experiences. “The ISAT program and the development of East Campus were endeavors close to Dr. Carrier’s heart,” Tang said.

ISAT’s curriculum diverged from the conventional specialist approach, emphasizing a broad-based education fostering critical thinking, problem-solving, leadership and collaboration. This empowered students to tailor their course of study to align with their unique interests and offered more flexibility than traditional programs. “ISAT’s hands-on and collaborative approach to learning, coupled with the capstone project, has been integral to the program’s success from the outset,” Kolvoord said.

Jeremy Bost (’97)  recalls his senior thesis on digital mapping, a collaborative project with the National Park Service, as showcasing ISAT’s innovative solutions to real-world challenges. Combining business with science was a game-changer for Bost. “It was a technical solution for a communications and awareness problem,” he said. Bost’s career has centered on problem-solving, learning and training. He works at Virginia Commonwealth University, where he uses his knowledge, management skills, and experiences to create a positive and effective workplace.

Chris Butters (’17) appreciates the invaluable experience gained through his capstone project on integrating unmanned aircraft systems into emergency management. His experience in ISAT prepared him for his role as a response officer for the U.S. Coast Guard. Kolvoord says internships are not just encouraged in ISAT — they’re essential, offering students invaluable industry exposure and experiential learning.

Alicia Collins (’97), vice president of Supply Chain and External Manufacturing at Tune Therapeutics, credits her undergraduate internship at Merck for laying the foundation for her successful career in biotechnology and pharmaceuticals. “ISAT is unique because of these opportunities,” she said. Research is the cornerstone of the ISAT experience. Students and faculty work closely, often collaborating with industry or government partners. “In ISAT, undergraduate research is a right, not a privilege,” said Stephanie Stockwell , co-director of the School of Integrated Sciences . “We believe that impactful and long-lasting educational experiences go beyond classroom learning.”

Kelly Davidhizar (’06) recounts her collaboration with an ISAT professor to develop a plague vaccine for the Army Medical Research Institute of Infectious Diseases. “It was really cool to have a real-world project that mattered,” said Davidhizar, who now serves with the Defense Intelligence Agency in Germany.

Matt Keller (’97) praises ISAT’s interdisciplinary approach for fostering his entrepreneurial spirit. “ISAT trains you to do a little bit of everything, and that’s the perfect entrepreneurial person,” he said. Keller worked at Corsec Security, a small startup focusing on government security consulting, and took on various roles, including marketing, sales, consulting and liaising. He currently works at Nutanix, a cloud and virtualization company, leading teams working  toward meeting government requirements.

Reflecting on their ISAT experience, Bost and Keller fondly remember the camaraderie among students and faculty, underscoring the program’s collaborative spirit. ISAT’s impact has persisted over the years, shaping the trajectories of its alumni and enriching its legacy.

ISAT’s commitment to problem-solving, collaboration, and real-world application resonates with students and professionals, making it a hallmark of JMU’s academic landscape. As it celebrates 30 years of innovation, ISAT remains a shining example of how interdisciplinary education shapes the leaders of tomorrow.

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by Emma Seli (’23) and Lynn Radocha (’18)

Published: Monday, April 1, 2024

Last Updated: Monday, April 1, 2024

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