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How to turn survey results into a great presentation

How to Create a Survey

How to turn survey results into a great presentation

Turning survey results into presentation, choose the best data to share, tell a story, adhere to common design rules, create an additional report.

You’ve launched your survey . The results are in. Now it’s time to make sense of them.

Creating a survey results presentation is one of the best ways to analyze your results and present them to stakeholders in a format that makes them clear and understandable.

It’s not as simple as copying and pasting everything into a PowerPoint presentation, though. Here’s how you can create an awesome survey results presentation.

Why you should turn survey results into a presentation

Not everyone is going to be willing to sift through all your survey responses and tease out the relevant findings. That’s why you need to succinctly summarize those findings and make them digestible for everyone. A survey results presentation is the perfect tool.

How to create a survey results presentation: Best practices

Before you rush to turn your responses into a presentation, take the time to acquaint yourself with the following best practices.

Not every insight you collect from your survey is going to be relevant to your target audience. So start by narrowing down your dataset to include only information that’s useful. Think about what you want your audience to take away from your presentation, and then choose your data accordingly.

If you really want to capture your audience’s attention, tell a story with your presentation. Rather than just show them the raw data, explain what the findings mean and why your audience should care.

Using subjective feedback from surveys can work well. While it’s helpful to show data that proves your point, using specific examples can make your presentations much more powerful, writes corporate trainer Dana Brownlee .

There are several design best practices you should follow, writes Shonna Waters, Ph.D. , vice president of strategic alliances and partnerships at professional coaching platform BetterUp. That includes using a minimalistic background, placing only your major points on each slide, and avoiding blocks of copy. “Keep the presentation stimulating and appealing without overwhelming your audience with bright colors or too much font,” Waters advises.

Not all of your survey findings will be suitable to include in your presentation, but they may still be essential for stakeholders. “If you’re presenting data to senior executives or business clients, you might want to prepare a full report on your findings,” writes Swetha Amaresan , senior marketing coordinator at Nickelodeon International. “You wouldn’t refer to this document during a presentation, but you might hand this to your audience to read through on their own time.”

How to turn survey results into a great presentation Image-1

Turn survey results into a presentation with Jotform Report Builder

If you’re worried about keeping track of all the best practices above, let Jotform’s Report Builder do the hard work for you. Jotform Report Builder automatically turns your Jotform survey responses into beautiful, professional reports.

Create the perfect report with a range of charts and tables. You can drag and drop design elements to suit your tastes. Don’t worry about having to update your presentation once it’s designed — presentations are updated automatically with each new form submission.

Just so you know

Automatically turn your survey responses into professional presentations with Jotform Report Builder .

How Jotform can make surveys easy

Whether you want to create a survey or turn your existing survey into a report, Jotform is the ideal tool. With over 800 free survey templates , it’s easy to get started.

You can tailor the survey to your needs, choosing the format that works best for you. That could be a classic survey where all questions are listed on a single page, or you may opt for Jotform Cards, where you ask one question per page.

If you want to dig deeper, you can use conditional logic to create an interactive survey that changes depending on each user’s response. Conditional logic improves the quality of answers from respondents while also improving the completion rate.

With Jotform, you never have to worry about privacy or security. All Jotform form data is protected with a 256-bit SSL connection and is compliant with the General Data Protection Regulation and the California Consumer Privacy Act. You can even add an optional feature that helps with HIPAA compliance if you’re creating a healthcare survey.

Thank you for helping improve the Jotform Blog. 🎉

How to Present Survey Results in PowerPoint (3 Insanely Quick Shortcuts)

Mikel Resaba

How to Present Survey Results in PowerPoint (3 Insanely Quick Shortcuts)

Struggling with presenting survey results in PowerPoint? Not sure how to present survey results in PowerPoint in ways that are easy and quick? It’s a common challenge: turning a spreadsheet of numbers into a compelling visual story. Before we delve into solutions, let’s address the core issues:

Audiences can easily get overwhelmed by raw data.
Essential insights often get buried in charts and graphs.
Keeping the presentation interactive and engaging is not straightforward.

Now, how can we overcome these obstacles and captivate our audience? The answer lies in a combination of innovative tools and presentation techniques, which we will explore next.

How to Present Survey Results in PowerPoint: Quick Suggestions

ClassPoint Quick Poll : Run live polling in PowerPoint and display the survey results instantly to your audience.
Infographics and Data Visualization: Utilize infographics to make complex data more understandable. Tools like PowerPoint’s built-in chart and graph features can help you create visually appealing representations of your survey results.
Interactive PowerPoint Slides : Incorporate interactive elements like hyperlinks, triggered animations, or embedded videos to make your presentation more engaging. These features can illustrate your survey findings in a dynamic way.
Storytelling with Data: Use a narrative structure to present your survey results. This involves setting up a storyline where data points are introduced as part of a larger narrative, making the presentation more relatable and memorable.
Comparative Analysis: If your survey results are comparative in nature, use side-by-side comparisons, before-and-after snapshots, or trend analyzes to depict changes or contrasts effectively.
Animated Charts and Graphs: Animations can be a powerful tool in highlighting specific parts of your data. Animated bar charts, pie charts, or line graphs can draw attention to key findings in your survey.

3 Insanely Quick and Easy Ways on How to Present Survey Results in PowerPoint !

Presenting survey results effectively requires more than just sharing data; it involves storytelling, visual impact, and audience engagement. Whether you’re an educator, a business professional, or a researcher, the way you present your findings can significantly influence your audience’s understanding and reaction.

Today we are sharing with you 3 insanely quick and easy shortcuts to present survey results in PowerPoint 👇

1. ClassPoint Quick Poll

How to Present Survey Results in PowerPoint - ClassPoint Quick Poll

The first and more effortless method of presenting survey results in PowerPoint is through running a live poll in PowerPoint , then displaying the results instantly while presenting. This method combines conducting a live poll and presenting the survey result into one seamless act.

Here’s how you can do it 👇👇

Step 1 : Install the ClassPoint add-in for PowerPoint.
Step 2 : Launch any presentation slides and enter slide show mode.
Step 3 : Click on “Quick Poll” on the ClassPoint tab at the bottom of your screen and choose from three poll types: true or false, yes or no, and agree or disagree to launch the poll.
Step 4 : Audience can join your poll at classpoint.app and the poll and survey results will be immediately displayed on your slide.

Benefits of ClassPoint Quick Poll

Ease of Use: ClassPoint’s Quick Poll integrates seamlessly with PowerPoint, allowing for instant poll creation without the need for external apps or tools.
Diverse Poll Types: Choose from True/False, Yes/No/Unsure, Feedback polls, and Custom polls to suit the nature of your survey data.
Real-Time Engagement: Engage your audience by receiving immediate responses, making your presentation dynamic and interactive.

2. Presenting Survey Results Using Charts

The traditional way.

Charts provide a clear and concise way to present your survey data. PowerPoint’s array of chart options allows you to tailor your data presentation to your audience’s needs.

Here’s a quick step-by-step guide:

Step 1 : Select the data for your chart.
Step 2 : Go to the ‘Insert’ tab in PowerPoint and choose ‘Chart’.
Step 3 : Pick the chart type that best represents your data.
Step 4 : Customize the chart’s design and format it to fit your presentation style.
Step 5 : Insert the chart into your presentation and use it to tell the story behind your data.

The Pro Way: Using PowerPoint SmartArt

Step 1 : Type your data as texts or bullet points in PowerPoint.
Step 2 : Navigate to PowerPoint ribbon and select ‘Convert to Smart Art’.
Step 3 : Next, choose the desired chart or graph.

Alternatively, you can also select ‘Smart Art’ under the ‘Insert’ and select from a range of pre-designed charts or graphs, then insert the survey data accordingly.

3. Presenting Survey Results Using Animations

Animations can bring your data presentation to life. With PowerPoint’s animation features, you can take your survey result presentation up a notch. There are many ways you can animate your charts, but in this article, we will be sharing with you a cool way of animating your survey results in the style of a donut chart:

Step 1 : Add the shape ‘Arc’ to your PowerPoint slides.
Step 2 : At the settings panel, change the ‘Cap Type’ to ‘Round’, and adjust the width to your liking.
Step 3 : Select the “Wheel” animation effect from your PowerPoint ribbon.
Step 4 : (Optional): Add an ellipse at the tip of the wheel to make the animation more seamless.

FAQs on How to Present Survey Results in PowerPoint

When it comes to presenting survey results in PowerPoint, several questions often arise. This FAQ section aims to address some of the most common inquiries, providing clear and concise answers to help enhance your presentation skills.

How can I make my survey results stand out in a presentation?

To make survey results stand out, use a mix of visual aids like charts, graphs, and infographics. Tailor the design to your audience and ensure that the key findings are highlighted clearly and concisely.

What are some effective ways to keep my audience engaged during the presentation?

Engage your audience by incorporating interactive elements like live polls, quizzes, or Q&A sessions. Also, use storytelling techniques to weave your data into a compelling narrative.

Can I use animations effectively in presenting survey data?

Yes, animations can be used effectively to draw attention to specific data points. However, use them sparingly to avoid distracting from the main message.

Is it important to customize PowerPoint templates for survey presentations?

Customizing PowerPoint templates helps in aligning the design with your presentation’s theme and makes your data more accessible and understandable to the audience.

Elevate Your Presentations Today: Embrace ClassPoint’s Quick Poll

Ready to revolutionize how you present survey results? Embrace the power of C lassPoint’s Quick Poll to make your presentations more interactive and insightful. Here’s how you can get started:

Experiment with different poll types to find what best suits your audience.
Analyze the results in real-time for a more dynamic presentation.
Use the feedback to refine your approach and content.

About Mikel Resaba

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Examples of Survey Results Presentation

1. infographics: visual storytelling.

Infographics are a powerful way to transform complex survey data into visually engaging graphics . Use colorful charts, graphs, and icons to highlight key statistics, trends, and demographic information. For example, create a pie chart to illustrate the distribution of responses across multiple-choice questions or a line graph to show trends over time. The key is to distill your data into clear, bite-sized visual elements that your audience can quickly grasp.

2. Data Dashboards: Interactivity and Exploration

Take advantage of tools like Tableau or Power BI to create interactive data dashboards. Dashboards enable you to present survey results dynamically, allowing your audience to explore the data on their own terms. Include filters, drill-down options, and real-time updates to enhance user engagement. Dashboards are particularly useful when you have extensive survey data that needs to be sliced and diced for deeper insights.

3. Word Clouds: Uncovering Key Insights

Word clouds are an excellent choice for visualizing text-based survey responses, especially open-ended questions. They condense words or phrases from respondents into a visual representation where the size of each word corresponds to its frequency. Consider using color-coding to convey sentiments or themes. Larger, bolder words represent those mentioned more frequently, offering a quick overview of respondents’ opinions and feelings.

4. Comparative Charts: Highlighting Differences

When you want to showcase differences or trends across survey categories or time periods, comparative charts come in handy. Options like bar charts or stacked column charts can effectively communicate these variations. Employ color coding, annotations, and clear legends to make your comparisons readily understandable. These charts are excellent for highlighting key takeaways and trends.

5. Heatmaps: Regional Insights

Heatmaps are fantastic for visualizing survey responses geographically or in relation to specific areas of interest. They use color gradients to represent data, allowing your audience to quickly identify regional patterns or disparities. Whether you’re analyzing customer preferences by location or regional variations in employee satisfaction, heatmaps provide a spatial context for your survey results.

6. Case Studies: Adding Depth and Context

Sometimes, raw survey data lacks the human touch. Enhance your presentation by sharing real-life case studies that relate to your survey findings. Incorporate anecdotes, quotes, or stories from survey respondents to humanize the data. Case studies add depth and context, making your results relatable and memorable. They also help your audience connect with the data on a personal level.

7. Video Presentations: Dynamic Engagement

For a truly dynamic presentation, consider creating video content that incorporates survey data. You can blend survey insights with interviews of respondents and visual elements. Videos add a compelling dimension to your presentation, making it engaging and memorable. Utilize animations, voiceovers, and on-screen graphics to convey survey insights effectively. Videos are ideal for capturing attention and conveying complex information.

Additional Tips for Survey Presentation

Along with these best survey results presentation examples, here are some additional tips for you to make the presentation easier.

Understand the Audience

Before diving into the presentation, consider your audience. Are they stakeholders, colleagues, or clients? Tailoring your presentation to their level of expertise and specific interests is essential.

Choose the Right Format

Select a format that suits your audience and the nature of the survey:

PowerPoint Presentation: Ideal for concise, visually appealing presentations.
Written Report: A more detailed document with in-depth analysis.
Infographic: Great for conveying key statistics in a visually appealing manner.
Oral Presentation: Effective for live discussions or meetings.

Structure the Presentation

Regardless of the format, a well-structured presentation is key:

1. Title Slide

Title: Make it clear and concise.
Presenter’s Name and Date: Include your name and the presentation date.

2. Introduction

Briefly introduce the survey’s purpose and context.
Mention the survey methodology and sample size.

3. Key Findings

Use clear headings for each key finding.
Utilize graphs, charts, and tables to illustrate data.
Provide context and explanations for each finding.

4. Demographics

Present demographic information about survey participants.
Use visuals like pie charts or bar graphs to represent demographics.

5. Detailed Analysis

Dive deeper into key findings.
Offer insights, trends, and potential implications.
Support your analysis with data visualizations.

6. Recommendations

Suggest actionable recommendations based on the findings.
Prioritize recommendations and outline steps for implementation.

7. Conclusion

Summarize the main takeaways from the survey.
Reiterate the importance of the findings.
Open the floor for questions and discussions.

Narrative Flow

Tell a story with your data:

Start with the Big Picture: Begin by highlighting the most significant findings.
Build Context: Provide context and background information.
Present Details: Dive into specific findings and data.
Summarize and Conclude: Recap the main points and conclude with key takeaways.

Design and Style

Use a consistent color scheme and font style throughout.
Keep visuals uncluttered and easy to read.
Use visuals to complement your narrative, not overwhelm it.

Practice and Feedback

Before presenting, rehearse your presentation to ensure a smooth flow. Seek feedback from colleagues to fine-tune your content and delivery.

Engage Your Audience

Encourage questions and discussions.
Use anecdotes or real-life examples to make data relatable.
Summarize key points at the end for clarity.

Closing Thoughts

In conclusion, the way you present survey results can greatly impact the effectiveness of your message. Tailor your presentation style to your audience’s preferences and needs. Whether you opt for infographics, data dashboards, word clouds, comparative charts, heatmaps, case studies, or video presentations, the goal remains the same: to make your survey findings accessible, insightful, and actionable. By choosing the right presentation method, you can transform data into meaningful insights that drive decision-making and action.

Survey Analysis Report Example: What to Include and How to Present

The Best Way to Present Survey Results: Engaging, Informative, and Impactful

Slidesgo School
Presentation Tips

How to present survey results in PowerPoint or Google Slides

A survey is a technique that is applied by conducting a questionnaire to a significant sample of a group of people. When we carry out the survey, we start from a hypothesis and it is this survey activity that will allow us to confirm the hypothesis or to see where the problem and solution of what we are investigating lies.

We know: fieldwork is hard work. Many hours collecting data, analyzing and organizing it until we have our survey results.

Well, we don't want to discourage you (at Slidesgo we stand for positivism) but this is only 50% of the survey work. After having organized the results, it's time to share and present them! Such good work can't be hidden and, besides, sharing is living, and can determine the next step of your research or your following survey.

Close your eyes for a moment. Imagine now that you are listening to a large number of figures, percentages, and other quantitative expressions typical of a survey. Would the result of that survey be clear to you? Probably not. A picture is worth a thousand words (one of our catchphrases, yes). Now, imagine (or continue reading this post, because you will find images) that all these data are represented in graphs or infographics, with colors, eye-catching fonts... The feeling is very different! The human brain interprets an image 60,000 times faster than a text!

So, in this post, we are going to show you some ways to present survey results in Google Slides and PowerPoint , so that your surveys can be understood in a very clear and concise way. Here we go!

Graphs and charts

Infographics.

When it comes to providing an audience with numerical data, one of the best ways is with a graph. A good graph conveys the most relevant features of your survey and also allows you to compare, highlight a trend or show other related elements.

If you are afraid of working with charts, don't worry! To solve those doubts and concerns you may have before using a chart, we have several very interesting posts at Slidesgo School : whether you want to learn how to modify a graph in our templates or if you want to make and insert a chart in PowerPoint or Google Slides previously created by you.

EXTRA TIP! Use different colors in your graphs, one for each value or result of the survey, it will provide a lot of clarity on the subject.

Below, we are going to show you different types of graphs and charts with which you can represent your survey data. Just select the types that you think are ideal for the characteristics of your survey.

They are a safe choice, as they are very easy to create and interpret. All values can be compared very easily!

Line charts

These types of charts are very well suited to illustrate how different elements vary over time or a given distance. In the example, you can see the evolution of two elements over time. Where is your research going? This type of graph will answer this question.

Venn diagram

Venn diagrams (named after its creator, John Venn) are infographics that show the grouping of one or several elements delimited by closed lines so that the elements of each group remain inside.

In the image, you can see a Venn diagram in an abstract style, without following very fixed lines, in case you would like to give a more casual touch to your results!

However, understanding and knowing how to generate Venn diagrams can be difficult, that's why, on our blog, we have two posts dedicated to how to create a Venn diagram , both in Google Slides and PowerPoint . Grab paper and a pencil, there is some very interesting information!

Mmmm, it smells like cake! We're sorry to tell you this, but this is not a pie, but a pie chart, perfect for your survey results! This type of graph is very popular and is used to compare different parts that together make a whole, a total. Going back to our tip of using colors... Notice how clear it is to use a different color for each element!

Infographics are perfect for talking about surveys. They are eye-catching, they organize the information in a very appropriate order, they make the data look more pleasant and impactful and they are the ideal complement for your presentations. At Slidesgo , we have a very complete section of infographics for all types of presentations. Which one fits best with your content?

We are going to show you a series of examples of infographics so that you can see how clear everything is with the use of infographic resources. Maybe even a set of infographics will come in handy for your survey results!

Fashion Portraits Newsletter Infographics

Project Management Infographics

Technology Consulting Infographics

This post is coming to an end... Hopefully, you have learned a lot about how to present your survey results! To conclude, we want to give you a few last tips, because we want your presentation to turn out great:

In addition to numerical data, present the objectives and conclusions of your survey . The audience will appreciate it if you make them part of the survey interpretation process.
Explain how you collected the information . Detail the process of conducting the survey, so that the audience can see the hard work behind it.
Talk about the different variables in your survey . Age, locations where the survey took place, and other variables that are part of your different surveys.
Use a moderate number of graphs or infographics . Balance is the key, so include only those data that are relevant to the development of the survey and eliminate those variables or parts that are not influential.

And that's all! If you apply all these recommendations, everyone will internalize the results of your surveys and will want to know about future projects.

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ChartExpo Survey

How to Prepare a Survey Results Presentation?

Data insights are the backbone of any survey results presentation.

People want data before making a decision. But they want it in a form that’s appealing to their emotions.

So, how do you serve data in a tantalizing and easy-to-understand form?

Let’s imagine you’ve just gathered survey responses. But you’re stuck in the trenches. You don’t know how to turn these responses into compelling data stories.

How do you jump over this obstacle?

Survey responses are complex and may have textual and numerical data. This requires you to change your strategy during the analysis phase.

We recommend you try these charts, namely:

CSAT Score Bar Chart

Customer satisfaction chart, likert scale chart.

These survey-based charts and graphs are tailor-made specifically to help extract in-depth insights into your survey responses.

Yes, you read that right.

Excel lacks ready-to-go, easy-to-read, and insightful survey results presentation graphs.

We’re not recommending you dispose of your Microsoft Excel.

Installing third-party apps (add-ins) to access ready-made and easy-to-decode survey results presentation charts.

In this blog, you’ll learn:

How to create compelling survey results presentation charts?
What is survey data?
What are the best graphs to use for survey results?
How to present survey results using the Likert scale?
The tested add-in you can install in Excel to access ready-to-go Survey-based charts.

How to Conduct a Survey Results Presentation?

Before jumping right into the how-to guide, we’ll address the following question: what is survey data?

What is Survey Data?

Survey data is the information collected from target respondents.

This data is usually about a specific topic to conduct research.

You have multiple methods at your disposal if your goal is to gather survey data for further analysis.

In fact, you can use a diverse number of mediums to gather feedback and opinions from the desired sample of your niche market.

Seasoned data visualization experts use freemium tools like Google Forms and Microsoft Forms to collect survey data faster.

These tools are free, easy to use, and, most importantly, shareable via email, social media, or website embeds.

Once you have gathered responses, what’s the next step?

This is what we seek to address in this blog.

In the coming section, we’ll address the following question: what are the best graphs to use for survey results?

What are the Best Graphs to Use for Survey Results?

Some of the tested and recommended charts for visualizing survey data include the following:

csat score bar chart in survey results presentation

A CSAT Score Bar Chart is one of the survey results presentation-oriented visualizations you can use to display insights into your data.

The chart shows a Net Promoter Score – a customer experience-based metric.

The resulting insights are displayed along a Y-axis between -100 and +100. Use this graph to measure your customers’ level of loyalty.

customer satisfaction chart in survey results presentation

A Customer Satisfaction Chart is a survey result presentation-based graph you can use to display insights into close-ended questionnaire data.

The visualization shows the respondents agree or disagree with topics related to your brand. The easy-to-interpret chart is segmented into red and green, representing YES and NO.

A Likert Chart is one of the survey results presentation-based visualizations you can use to showcase insights into the sentiments of your target respondents.

This psychometric scale-based visualization is best suited for displaying insights into survey data.

There are many Likert Scales types, depending on agreement/disagreement levels. For instance, a 7-point Likert Scale Chart has up to 7 options for each question.

In the coming section, we’ll show you how to present survey results using the Likert Scale.

Also, we’ll unveil to you the tested and recommended add-in you can install in Excel to access survey result presentation-based visualizations, such as Likert and CSAT Score Bar Charts.

You don’t want to miss this.

How to Present Survey Results Using the Likert Scale?

Excel is one of the popular tools of visualization among business owners.

But it lacks ready-made survey results presentation-based visualizations, such as Likert Scale.

We’re not advising you to do away with Excel.

There’s an amazingly affordable tool that comes as an add-in you can easily install in Excel to access ready-to-go and easy-to-read survey results presentation-based visualizations, such as Likert.

The tool is called ChartExpo.

ChartExpo is an add-in you can easily install in your Excel to access ready-made and visually appealing survey results presentation-based visualizations, such as CSAT Score Bar Charts.

ChartExpo’s Features and Benefits

You can turn overwhelming tables and spreadsheets into ready-made and visually stunning charts with just a few clicks.
ChartExpo has a 7-day trial, which is free. So, if you’re unsatisfied with the data visualization add-in within a week, you can easily opt-out within minutes.
You have unlimited freedom to customize your charts and graphs according to your preferences.

In the coming section, we’ll show you how to install ChartExpo and visualize your data using easy-to-follow steps.

Let’s get started.

In this section, we’ll show you how to visualize your survey responses using a Likert Scale (one of the tested and proven survey result presentation visualizations).

Let’s get on with it.

To get started with ChartExpo in Excel, follow the steps below:

Open your Excel desktop application.
Open the worksheet and click the Insert button to access the My Apps option.

Click the Insert button to initiate the ChartExpo engine.

Click on Likert Scale Chart icon to get started.

Highlight your data and click the Create Chart From Selection button, as shown.

Check out the final chart below.

What do you mean by survey data?

You can use diverse mediums to gather feedback and opinions from the desired sample of your niche market.

What is the primary purpose of the survey?

Surveys can help you gauge the representativeness of your target market’s views and opinions.

When done well, they provide reliable insights into people’s opinions and sentiments that can be used to make crucial decisions.

Visualize survey responses using charts and graphs, such as CSAT Score Bar and Likert Charts.

People want data before deciding. But they want it in a form that’s appealing to their emotions.

How do you serve data in a tantalizing and easy-to-understand form?

Assume you’ve just gathered survey responses. But you’re stuck in the trenches. You don’t know how to turn these responses into compelling data stories.

Survey responses are complex and may have qualitative and numerical data. This requires you to change your strategy during the analysis phase.

We recommend you try these charts, namely CSAT Score Bar, Customer Satisfaction, and Likert Scale Charts.

These survey-based charts and graphs are tailor-made to help extract in-depth insights into your responses.

Net Promoter, NPS, NPS Prism and many other terms related to NPS are registered trademarks of Bain & Company Inc., Satmetrix Systems Inc., and Fred Reichheld.

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Survey Result Presentation – Ultimate Guide to Practice in 2024

Astrid Tran • 05 Apr 2024 • 5 min read

We are looking for a new way to create an effective survey result presentation ? Check out the best guide with 4 how-to-steps with AhaSlides!

When it comes to surveying result presentation, people are thinking of combining all survey results into a ppt and presenting it to their boss.

However, reporting your survey results to your boss can be a challenging task, it starts with your survey design, understanding the survey’s goals to achieve, what you have to cover up, what are important findings, or filtering irrelevant and trivia feedback, and put them into a presentation in a limited time for presenting.

All the process is pretty time and effort-consuming, but there is a way of dealing with the problem, by understanding the essence of a survey and a survey result presentation, you absolutely can deliver an impressive presentation to your upper managerial level.

What is a survey result presentation
Benefits of having a survey result presentation
How do you set up a survey result presentation?
#1 Focus on numbers
#2 Using visual elements
#3 Analysis of qualitative data
#4 Use an interactive survey tool
Best Survey Questions

The Bottom Line

Frequently asked questions.

Tips for Better Engagement

Types of Presentation
Methods of Data Presentation

What is a Survey Result Presentation?

Literally, a survey result presentation is using a visual way to describe survey results to get more deep insight into a topic, it can be PPT report of findings and discussion of the employee satisfaction survey, customer satisfaction survey, training and course evaluation survey, market research, and more.

There is no limitation to survey topics and presentation survey questions.

Each survey will have a goal to achieve, and the survey result presentation is the final step of evaluating whether these goals are achieved, and what organization can learn and make improvements from these results.

Benefits of Having a Survey Result Presentation

Though your boss and your partners can easily download or print survey reports in PDF, it is a needed to have a presentation as not many of them have enough time to read through hundreds of pages of words.

Having a survey result presentation is beneficial as it can help people quickly get useful information about survey findings, provide collaborative time for teams to discuss and solve the problem during survey conducting, or bring better decision-making and actions.

Moreover, the design of the presentation of survey results with graphics, bullet points, and images can capture an audience’s attention and follows the logic of a presentation. It is more flexible to be updated and edited even during the presentation when you want to note your executives’ ideas and opinions.

🎉 Lean to use idea board to organize opinions better!

How do You Set up a Survey Result Presentation?

How to present survey results in a report? In this part, you will be given some best tips to completing a survey result presentation that everyone has to recognize and appreciate your work. But before that make sure you know the difference between academic survey research and business survey research, so you will know what is vital to say, what your audience wants to know, and more.

Focus on numbers

Put numbers in perspective, for example, whether “15 per cent” is a lot or a little in your context by using proper comparison. And, round up your number if possible. As it’s probably not compulsory for your audience to know whether your growth is 20.17% or 20% in terms of presentation and rounded numbers are much easier to memorize.

Using visual elements

The number can be annoying if people cannot understand the story behind them. Charts, graphs, and illustrations,… are the most important part of displaying data effectively in the presentation, especially for reporting survey results. When constructing a chart or graph, make the findings as easy to read as possible. Limit the number of line segments and text alternatives.

Analysis of qualitative data

An ideal survey will collect both quantitative and qualitative data. In-depth details of findings are significant for the audience to get insight into the root of the problem. But, how to convert and interpret qualitative data efficiently without losing its first meaning, at the same time, avoid boring.

When you want to focus on spotlighting open-ended responses with texts, you can consider leveraging text analysis to enable you to do this. When you put keywords into a Word Cloud , your audience can quickly grab are important points, which can facilitate generating innovative ideas.

Use an interactive survey tool

How long does it take you to create a survey, collect, analyze, and traditionally report data? Why don’t use an interactive survey to lessen your workload and enhance productivity? With AhaSlides , you can customize polls , and different types of questions such as spinner wheel , rating scale , online quiz creator , word clouds , live Q&A ,… with real-time result data updates. You also can access their result analytics with a lively bar, chart, line…

Survey Questions For Survey Result Presentation

Which kind of food do you want to have in the company’s canteen?
Do your supervisor, or someone at work, seems to care about you when you meet difficulty?
What is the best part of your work?
What are your favourite company trips?
Are the managers approachable and fair in treatment?
What part of the company do you think it should be improved?
Do you like participating in-company training?
Do you enjoy team-building activities?
What is your goal in your career in the next 5 years?
Do you want to commit to the company in the next 5 years?
Do you know anyone is a victim of harassment in our company?
Do you believe that there is an equal opportunity for personal career growth and development within the company?
Is your team a source of motivation for you to do your best at the job?
Which retirement compensation plan do you prefer?

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Looking for survey results presentation templates? Sign up for free and take what you want from the template library!

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It is a huge mistake to let the data speak for itself as presenting survey results to executives requires more than that. Using the above tips and working with a partner like AhaSlides can help you save time, human resources and budget by creating data visualization and summarising key points.

Get ready to present your results. Sign up AhaSlides immediately to explore a noble way to perform the best survey result presentation.

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What is a survey result presentation?

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Survey Templates and Examples | Best Practice in 2024

How to Present Survey Results in PowerPoint

A powerpoint presentation with a graph and data points

If you’re conducting surveys for your business, school project, or any other purpose, it’s important to be able to present your findings to your audience in a clear and engaging way. And one of the most popular tools for doing so is PowerPoint. In this article, we’ll explore the various ways you can use PowerPoint to present your survey results effectively and leave a lasting impact on your audience.

Table of Contents

Understanding the Importance of Presenting Survey Results Effectively

The ultimate goal of conducting surveys is to collect important data that can be used to make informed decisions or gain insights on your targeted audience. However, presenting this data in a way that is engaging, understandable, and actionable is just as important as collecting it. This is where PowerPoint comes in handy, as it allows you to create visually appealing and interactive presentations that can grab your audience’s attention and effectively convey your message.At the same time, by presenting your survey results effectively, you can increase the likelihood that your audience will be able to understand and remember the key takeaways from your survey.

One important aspect of presenting survey results effectively is to use clear and concise language. Avoid using technical jargon or complex terms that may confuse your audience. Instead, use simple language that is easy to understand and focus on the most important findings from your survey.

Another key factor to consider is the use of data visualization tools. Charts, graphs, and other visual aids can help to illustrate your survey results in a way that is easy to understand and visually appealing. However, it is important to use these tools appropriately and avoid cluttering your presentation with too many visuals that may overwhelm your audience.

Tips for Choosing the Right Chart Types to Showcase Your Survey Data

One of the most useful features of PowerPoint is its ability to create various types of charts to display your survey data. However, choosing the right chart type can be a challenge. Here are some tips to help you choose the right chart type for your survey data:

Pie charts are great for displaying data that can be broken down into percentages or fractions, such as demographic information.
Column and bar charts are ideal for displaying quantitative data that can be measured in numbers, such as survey responses or ratings.
Line charts are useful for demonstrating trends in data over a period of time, such as changes in customer satisfaction ratings.
Scatter plots can be used to showcase the relationship between two variables, such as age and income.

Another chart type that can be useful for displaying survey data is the stacked bar chart . This chart type can be used to show the composition of a whole, broken down into different categories. For example, if you conducted a survey on the reasons why customers choose a particular product, you could use a stacked bar chart to show the percentage of customers who chose the product based on different factors, such as price, quality, and brand reputation.

Finally, it’s important to consider the audience for your chart when choosing the right chart type. If your audience is primarily visual learners, you may want to choose a chart type that is more visually appealing, such as a pie chart or a line chart. On the other hand, if your audience is more data-driven, you may want to choose a chart type that is more straightforward and easy to read, such as a bar chart or a scatter plot.

How to Create a Compelling Cover Slide for Your Survey Results Presentation

The cover slide is the first thing your audience will see, so it’s important to make it visually appealing and engaging. Here are some tips to consider when creating your cover slide:

Use a high-quality image that captures your audience’s attention and is relevant to your survey topic.
Include a powerful headline that summarizes your key findings and grabs your audience’s attention.
Add your brand logo to increase brand awareness and recognition.
Use contrasting colors to make your cover slide visually appealing and ensure that your text is easy to read.

Another important aspect to consider when creating your cover slide is to keep it simple and uncluttered. Avoid using too many images or text that can overwhelm your audience. Instead, focus on highlighting the most important information and key takeaways from your survey results. Additionally, make sure to choose a font that is easy to read and consistent throughout your presentation to maintain a professional and cohesive look.

Best Practices for Organizing Your Survey Results into Logical Sections

Organizing your survey results into logical sections is crucial for ensuring that your audience can understand and digest your findings easily. Here are some tips to help you organize your survey results effectively:

Use headings and subheadings to break your survey results into smaller sections that are easier to read and understand.
Include a table of contents to allow your audience to easily navigate through your presentation.
Group your data by theme or category to provide structure and context to your survey findings.

Another important tip for organizing your survey results is to consider the order in which you present your findings. It’s often helpful to start with a high-level overview of your results before diving into the details. This can help your audience understand the big picture before getting into the specifics.

Additionally, it’s important to consider the visual presentation of your survey results. Using charts, graphs, and other visual aids can help make your findings more engaging and easier to understand. However, it’s important to use these tools judiciously and make sure they are relevant to the data you are presenting.

How to Use Color Effectively in Your Survey Results Presentation

Color is a powerful tool that can be used to make your survey results presentation visually appealing and engaging. Here are some tips to help you use color effectively:

Use a consistent color scheme throughout your presentation to create a cohesive and professional look.
Choose colors that match your brand to increase brand awareness and recognition.
Use color to highlight important data and draw your audience’s attention to key findings.

Exploring Different Animation Techniques to Make Your Survey Results Presentation Pop

Animations are an effective way to grab your audience’s attention and make your survey results presentation more engaging. Here are some animation techniques you can consider:

Entrance animations can be used to bring elements onto the screen one by one, creating a sense of anticipation and excitement.
Exit animations can be used to remove elements from the screen and create a smooth transition between slides.
Emphasis animations can be used to highlight important data or add emphasis to certain points in your presentation.
Motion path animations can be used to create movement and dynamic visuals.

Tips and Tricks for Adding Customized Icons and Graphics to Your PowerPoint Presentation

Adding customized icons and graphics to your survey results presentation can help to make it more visually appealing and memorable. Here are some tips to consider:

Use high-quality graphics that are relevant to your survey topic and align with your brand identity.
Consider using icons or infographics to make your presentation more visually appealing and easy to understand.
Use a consistent style throughout your presentation to create a cohesive and professional look.
Make sure your graphics are readable and not too small or cluttered.

How to Incorporate Video and Audio Elements into Your Survey Results Presentation

Incorporating video and audio elements into your survey results presentation can make it more engaging and memorable. Here are some tips to help you use video and audio effectively:

Choose high-quality videos and audio clips that are relevant to your survey topic and help to reinforce your key findings.
Use videos and audio clips sparingly to avoid overwhelming your audience or detracting from your survey data.
Consider using video and audio to introduce new topics and sections , as a way of adding variety to your presentation.

Common Mistakes to Avoid When Presenting Survey Results in PowerPoint

While PowerPoint is a powerful tool for presenting survey results, there are some common mistakes that you should avoid. Here are some of them:

Cluttering your slides with too much data , which can overwhelm and confuse your audience.
Using complex or hard-to-read charts that make it difficult for your audience to understand your key findings.
Not practicing your presentation , which can lead to awkward pauses, stumbling over words, or technical issues.
Not tailoring your presentation to your audience , which can lead to a lack of engagement and understanding.

How to Make Your Survey Results Presentation Interactive and Engaging

An interactive and engaging presentation can help to hold your audience’s attention and increase their understanding of your survey data. Here are some tips to help make your presentation more interactive:

Use interactive charts and graphs that allow your audience to explore and interact with your data.
Include polls or quizzes that enable your audience to participate and test their knowledge.
Allow for questions and discussion throughout your presentation, which can create a more engaging and interactive experience.

Measuring the Success of Your Survey Results Presentation: Analytics and Metrics You Should Track

After presenting your survey results, it’s important to track the success of your presentation and analyze the impact it had on your audience. Here are some metrics you can track:

Viewership and engagement metrics , such as how many people viewed your presentation and how long they spent on each slide.
Survey response rates , to determine if your message effectively resonated with your audience.
Feedback and comments from your audience, to understand what they found most engaging and memorable.
Conversion rates , if you included a call to action in your presentation, to measure the impact of your presentation on your audience’s behavior.

Using PowerPoint Add-Ins to Enhance Your Survey Results Presentation

Finally, using PowerPoint add-ins can help you to take your survey results presentation to the next level. Here are some add-ins you may want to consider:

Slide Master can help you to create a consistent look and feel throughout your presentation.
Polls Everywhere can be used to create interactive polls and quizzes that your audience can participate in using their mobile devices.
DataPoint can be used to dynamically link your presentation with live data, enabling you to create real-time dashboards and reports.

By following these tips and utilizing the available resources, you can create an effective and visually appealing presentation of your survey results, helping you to deliver your message to your target audience in an engaging and memorable way.

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How to present survey results using infographics.

How can you present survey data in a way that won’t bore your audience to tears?

Well, we all know that unique visuals like infographics can make charts and graphs more engaging. Survey data is easily translated into graphs and charts, making survey results and infographics the perfect marriage!

So without further ado, let’s get into everything you need to know to make a survey results infographic .

First up, let's kick things off by checking out some survey results templates that match up with different types of data. After that, I'll guide you through creating eye-catching survey results infographics, spicing up your results with some handy tips.

CREATE A FREE SURVEY RESULTS INFOGRAPHIC

Click to jump ahead:

How to present survey results

3 types of survey results infographics

Design best practices for presenting survey results in infographics

Visualizing survey data effectively means using different types of charts for different types of survey results (i.e. binary, rating scale, multiple choice, single choice, or demographic results).

Binary results

If your survey questions offer two binary options (for example, “yes” and “no”), a pie chart is the simplest go-to option.

Using pies for binary results is pretty self-explanatory. Basically, just use a single pie slice to highlight the proportion of “Yes” responses compared to “No” responses. For the “Yes” responses, use a brighter, more saturated color and start the segment at 12 o’clock on the pie chart:

EDIT THIS SURVEY RESULTS TEMPLATE

If you want to compare the response rates of multiple groups, skip the pies and go for a single bar chart. A bunch of aligned bars are much easier to compare than multiple pie charts. Don’t forget to label each bar with its percentage for clarity:

For a fun alternative that’s less information-dense, you can split up the bars to make a sort of modified 100% stacked bar chart. This frees up some space to add better labels for both the “Yes” responses and the “No” responses.

Or, forget about the extra notes and let the data speak for itself. Use a standard 100% stacked bar chart, color-coded to contrast the different responses, and sorted for readability.

Rating scale results

In a rating scale question, survey takers are offered a spectrum of possible answers and are asked to select an answer along that spectrum.

This type of question is often found on customer satisfaction surveys , used to gain an understanding of customer sentiment about a product or service. It's also popular for post event surveys , to gage how much people enjoyed the event.

Most commonly it comes in one of two forms: the Likert scale (“Strongly Disagree,” “Disagree,” Neutral, “Agree” and “Strongly Agree”) or the Net Promoter Score (NPS, ranging from 0 to 10). The NPS is used to judge the willingness of a customer to recommend a product or service to others.

The 100% stacked bar chart is the simplest option for visualizing survey data from rating scale questions. It’s quick to make, and presents the proportion of responses in each category quite clearly.

With either of these scales, it’s helpful to summarize the results into coarser categories. Take the five- and ten-point Likert and NPS scales and summarize them into simpler three-point scales (“disagree”, “neutral”, and “agree” or “positive”, “neutral”, and “negative”).

Presenting survey results in a simplified categories goes a long way in making the chart easier to read.

Demographic results

If your survey gathers information about the respondents’ demographics in addition to other survey results, you may want to use that data as part of your analysis. Including factors like age, gender, income level, and even geographic location can make for an interesting infographic.

Visualizing survey data on a map is a fun way to include a demographic component in your infographic. A chloropleth map, like you see below, can be used to show the distribution of some data by geographic location . Different values are represented by different shades of a given color, so no reading is required:

Histograms, on the the other hand, can be used to show the age distribution of a particular population. They can easily incorporate data on gender, too:

While these specialized survey charts are great for more complex data, they won’t always be necessary. Consider using an icon chart when you want to make a simpler type of demographic data, like job or role, a feature of your design. They’re a fun way to add more impact to simple results.

Open-ended comments

Open-ended questions (questions that require respondents to write out their own answer, rather than selecting a preset answer) present a bit of a challenge. In order to visualize them, the answers need to be grouped in some way, either through common keywords, sentiments or some other factor.

Word clouds, though frowned upon by some data visualization experts, can be a quick way to get summary of this type of qualitative data.

They’re great for audiences who don’t have experience with data-heavy tables or statistical analysis , and they’re easy to make. Just pick out the most frequently-used keywords from the comments and plug them into our word cloud generator.

Otherwise you’ll have to do a more intensive manual qualitative analysis. Go through the open-ended responses and create categories.

Once you’ve quantified your answers, you’ll be able to present the results in a bar chart like this one, which shows the percent of comments that fall into each category.

Multiple choice results

Multiple choice questions allow respondents to select one or more answers from a list of possible answers.

The best visual for this kind of survey is a simple bar chart.

For the questions that allow respondents to make more than one selection, you’ll need to calculate the percentage of people who chose each answer, like you see in this chart from CoSchedule :

As always, bars should be sorted from greatest to least.

Pie charts are a decent option for times when respondents can only select a single answer. Keep in mind, though, that they’re not ideal if you’ve got a lot of data. If you have more than a few different responses to show, try giving each one its own chart:

3 Types of survey results infographics

Now that we’ve covered the best chart types for each type of survey result, let’s get into how we might combine survey charts to make a complete infographic.

A survey results infographic should use a combination of charts, graphic elements, and annotations tell a story.

Single-column summary infographics

The most popular type of survey results infographic is the single-column summary infographic. It sums up all of the major takeaways of a survey, explicitly stating the most important insights.

It might show the results of every survey question simply, using a large, bold number or basic chart for each question:

Or it might present a comprehensive overview of the data, with a more detailed, annotated chart for each survey question:

It might add some extra commentary after each question, too.

Either way, it presents the questions sequentially, in a single column, so that viewers can scroll through to read the results like a story.

To make your own single-column summary infographic, simply start at the top with the first question, and work your way down until you’ve covered each of the major survey insights. State each question, add the results in the form of a chart, and add notes about any interesting learnings.

To add some visual organization to a single-column infographic, use different background colors to create distinctions between sections. Add colored blocks behind each question to divide up the content.

Like you can see in the Netflix survey above, alternating red and black background colors adds a pleasing sense of rhythm and makes the infographic easier to scan.

Letter-sized summary infographics

If your survey is only a few questions long, a big single-column infographic is probably overkill. It might be better to stick with a basic 8.5”x11” page, and make it all about the numbers.

Forget about adding lots of notes, comments, and annotations. Just state each question in the simplest possible terms (i.e., “Where users are located”), and use simple survey charts to sum up the results.

Make sure you organize the charts based on an underlying grid , or you might end up with a jumbled mess.

Or you can even forget about charts altogether, and present the key takeaways as simply as possible. Use big, bold numbers to make a statement:

Letter-sized feature infographics

The last go-to option for presenting survey results is the one-page feature infographic. It couldn’t be more simple. It breaks down the results of a single survey question, in a single chart, on a single page.

We like to call this the “power stat” infographic. It combines a very simple chart with some big, bold text for a high-impact result:

Even if you have the most interesting survey data ever, no one will give it a second look if your infographic is poorly designed. Keep these best practices in mind when you make your next survey results infographic.

Clearly label charts to provide context and prevent misinterpretation

Your readers should be able to understand your survey charts in only a few seconds’ glance. And if you ask me, that makes chart labels the most important chart elements (after the data itself, of course).

Descriptive labels can be used to add context to the data--to spell out the conclusions and implications of the data in the chart. This extra text will help to ensure that nothing is misinterpreted or lost in translation between you and your audience.

A well-labelled chart looks something like this:

The labels stand out against the background of the chart, with arrows clearly tying them to their respective data points.

Simplify the data to create clarity

It can be tempting to include every single data point in a visualization, but that won’t do you any good!

Be selective with your data. Just because you have a lot of data doesn’t mean your audience will want to spend hours scrolling through a mile-long infographic.

Select the most important results, and leave the rest for more in-depth summaries like white papers or reports . Include some supporting data if you need to, but remember--data visualization is all about cutting through the clutter .

Don’t embellish your infographic with unnecessary decorations

Along the same lines, avoid adding unnecessary icons, hard-to-read fonts, gaudy colors, 3D effects, or any other forms of “chartjunk”--ornamental elements that don’t help clarify anything about the data itself.

While you might think that adding extra elements will make your infographic more appealing, they often only distract from the information you want to communicate.

The focus of your infographic should be A) the charts and B) your notes, labels, and annotations.

Apply style choices uniformly throughout the infographic

Regardless of what colors, fonts, images, or icons you use, be sure to apply styling consistently throughout the graphic.

Notice how color is used consistently (to represent the same response) in each section of this infographic?

That makes comparing responses across populations painless.

Include links to data sources in the infographic footer

Cite your data sources, ideally in link form, in the footer of your infographic. Make it easy for the more curious members of your audience to find and peruse the original data for themselves.

Even if it’s your own original research, linking to the complete data will help your credibility and allow readers to make their own decisions about the data. And who knows--maybe they’ll find something interesting that you missed the first time around!

Sometimes tables and graphs alone just don’t cut it.

While an in-depth analysis of survey results is best presented in a comprehensive report, an infographic is an excellent medium for summarizing your findings for more immediate impact.

Now that you know how to present survey results with the right charts, the infographic design process should be painless. If you get stuck, check out this roundup of our most popular survey results templates .

Or get started right away:

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Survey Tips – January 24, 2023 January 24, 2023

How to present survey results—analyze and visualize data easily.

The best way to understand survey data is to visualize it. So, after collecting and analyzing results , it’s crucial to present them in a clear, concise, and visually appealing way. In this article , we’ll discuss the best practices for creating a successful visualization of research data.

Keep reading to discover the top ways to present survey results, helpful tips on doing it right, and the best online tool that can present all the data for you.

Presenting Survey Results

The best way to present survey results to help explain your data is to use visuals (graphs, charts, etc.) You should organize the presentation in a way that’s easy to follow and understand, with unbiased and objective results . Find your options below.

1. Graphs and Charts

If you’re looking for the most visually appealing ways to present survey results , graphs and charts are good options. These make a quick and easy-to-understand graphic.

Here are some of the commonly used types of graphs and charts:

Pie chart: A popular chart type, it shows the breakup into sections, with the sum of all slices being 100%.
Venn diagram: Uses overlapping shapes (often circles) to illustrate the logical relationships between different sets.
Line graph: Displays how one or more variables or results change over time by tracking the ups and downs of the data .
Bar graph: Simple to create and easy to interpret, it’s the most commonly used type to track changes over time or compare things between different groups.

2. Infographics

Using infographics alongside graphs and charts adds a creative twist and enhances the message instead of distracting from the data.

The eye-catching graphic visual representations will make survey results more impactful and visually pleasing , which will leave an unforgettable impression on the audience.

3. Data Table

Tables are an efficient way to display numerical data easily . Software like Excel or SPSS helps create tables, and you can even remove unnecessary information to focus on the data intended to be shared with a specific audience.

Similarly, spreadsheets like Excel might not be visually appealing, but they are an excellent option for organizing large amounts of data for a survey results report .

4. Video Infographics

Using animation for an informational video, like in videos or animated infographics, is an excellent strategy for presenting survey results .

With sound, animation, and colorfully displayed statistics , you’re bound to keep your audience engaged . It’s an effective communication tool to convey complex and concrete information effortlessly.

5. Presentations

Combining visuals with the text through a presentation is a practical way to present survey results in an understandable way .

Not only does a presentation allow you to present the early stages of your survey, but it’s also good for showing your questions , hypotheses, and analysis methods.

What To Keep in Mind When Presenting Results

When presenting survey results , be sure to do the following.

Explain technical terms your audience might not be familiar with.
Put the results in context , comparing them to other surveys or data sets.
Highlight the most critical findings from the survey.
Be clear about the meaning of the results and the way you obtained them.

The most important thing to remember when presenting survey results is that correlation doesn’t equal causation. It implies that just because two things are related doesn’t mean that one caused the other.

You must also be aware of potential biases in your sample when presenting survey results. For example, self-selection bias occurs when people who feel strongly about a topic are more likely to respond to a survey related to it.

Visualize Your Data With SurveyTown

SurveyTown is your one-stop solution for surveys . Not only does it help create any survey (even completely custom ones), but it also creates real-time survey reports to help see your ratings.

The software will collect all the responses to your survey and present the results in beautiful charts and graphs. From seeing the number of responses to viewing your aggregated statistics on responses in charts, SurveyTown simplifies the process of analyzing and presenting the survey results.

You can also use the APIs to export data, retrieve response data, or integrate your survey data into other applications.

Final Thoughts

As is evident, your work doesn’t stop at merely collecting and analyzing survey data . It’s equally important to present it the right way so that your audience understands the outcome of your survey clearly.

While you can try to create graphs, charts, infographics, tables, or presentations, SurveyTown can help simplify your work by doing all the visualization for you. Check out our pricing plans here !

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You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar? Then read on to discover all our tips for efficient survey result presentations. 1 – Outline Your Survey Goal and Formulate a Problem Statement Begin your presentation by explaining why you decided...

How to Present Your Survey Results

You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar?

Then read on to discover all our tips for efficient survey result presentations.

1 – Outline Your Survey Goal and Formulate a Problem Statement

Begin your presentation by explaining why you decided to design and deploy this survey, and what you wanted to achieve:

What problem or issue prompted you to create this survey? What need does it address?
What do you hope to learn from this survey?
What type of actions do you plan on deploying afterwards? More broadly, how do you plan on putting the lessons learnt into practice?

In order to coherently structure your presentation, you need to formulate a problem statement. Your survey results should aim to answer, at least in part, this statement. This approach may sound academic, but it will enable you to capture your audience or reader’s attention.

2 – Detail Your Answer Collection Methodology

After explaining why you wanted to obtain these survey results (the goals), answer the following question: how did you obtain the results?

It is important to explain which methodology you used to collect the answers and how you obtained the results you are about to present.

You should include the following information:

The number of people interviewed : how many people took part in and completed your survey? How many responses did you get?
The panel : who did you interview ? How did you select your participants? On what criteria? What are the respondents’ characteristics (distribution by age, gender, geographical area, etc.)?
Adjustments : did you make any adjustments to ensure that your sample is as representative as possible?
The survey deployment mode : what channels did you deploy your survey on? Online? On your website? On social media? By phone? By post? By email? Face to face? Did you reward your respondents for participating?

Explaining your methodology shows that this is a serious survey. It gives credence to your results and is reassuring.

This can be more or less detailed, depending on the complexity of your survey and its deployment mode. We recommend providing essential information about your methodology in the main part of your presentation and referring to an appendix for further details.

3 – Structure Your Presentation

Now that you have explained your goals and methodology, you can present your survey results. Make sure to structure them, so as to not drown your listeners or readers in a sea of numbers and information. Otherwise, they probably won’t remember much!

This structure should be in line with your demonstration and follow the thread of your problem statement. Simply “spewing out” results in no particular order is a huge mistake. For example, any results that expand upon, clarify, explain or complete a result should be presented after it. These are basic rules of logic, but they are key to ensuring that your presentation is legible and captures your employees’ attention.

The way you structure your presentation should mirror your survey structure. Remember that a survey is never just a series of unrelated questions. Long surveys in particular should be organised into sections, each one based on a specific issue or theme. Remember to ask any generic questions before the more technical ones. If you carefully structure your survey, in a coherent manner, you will have already (almost) structured the presentation of your results.

4 – Reiterate Your Questions in Writing

Survey results are based on answers given to questions. For this reason, it is important to know exactly what the questions were, in order to correctly interpret and shed light on the survey results.

For example, when stating that 90% of your customers are satisfied, remember to include the question that led you to this result.

Discover Why and how to use open-ended questions?

5 – Be Open About Small Sample Groups

The reliability of results obtained from a customer survey largely depends on the number of participants and how representative your sample is. If your survey was administered to a small number of individuals who are not particularly representative, then you should include this information in your presentation.

Indeed, you need to make this clear so that everyone can take a step back from the results, better understand them and avoid making bad decisions. It is also quite simply a matter of honesty. We will explain later how you can solve the problem of small sample groups.

6 – Summarise Key Figures

Towards the end of your presentation, after a detailed analysis of the results, you should provide a general overview of key figures. Your readers or listeners will not be able to remember everything. So, ask yourself what the most important elements to retain are. What are the most important lessons learnt in this survey? What are the main discoveries, surprises, and most significant or astonishing results?

7 – Provide Concrete and Operational Recommendations

The analysis and understanding of results should lead to decision-making and actions. The aim of a survey is to obtain information that can help steer your actions and identify areas for improvement. It is therefore important, after providing an overview of your survey results, to offer practical and operational recommendations.

Surveys help answer a problem statement, as outlined at the beginning of your presentation. Now that you have the answer, or part of the answer, at your fingertips, you can draw conclusions. What actions need to be implemented? What processes or methods need to be changed? What strategic developments should be considered?

You may conclude that you don’t have enough information to make recommendations and decisions. Perhaps the survey has helped you identify new questions to ask, or hypotheses to explore. Or maybe you simply don’t have enough answers to draw definitive conclusions. Which leads us to our final piece of advice.

8 – Suggest to Continue Survey Deployment

Analysing survey results can be an interesting learning experience. But monitoring results over time can be even more instructive. This is particularly true of satisfaction indicators, where the rate at a specific moment is always less telling that the evolution of these indicators month after month.

If the survey topic is particularly important, we recommend continuing to deploy the survey in order to collect new answers in real time. This will enable you to measure the impact of any actions and measures taken.

If you opt for this continual deployment mode (or at a regular frequency), we recommend using a feedback management platform, so as to easily measure the evolution of results via the solution’s dashboard. This real time reporting method also boasts many benefits compared to a one-off presentation:

More transparent results: each employee can access the dashboard via the solution’s interface.
All employees have access, which makes it easier to share results. With a dashboard, everyone can contribute to the analysis and reporting of results.
Using a dashboard allows to continually monitor results and KPIs.

Discover Analysis function of MyFeelBack

Moreover, continuous surveys help remedy the problem of small samples that we mentioned earlier.

These are some of our key tips for presenting survey results in a clear and efficient manner. Most of the advice given here applies to all forms of presentation. Now, over to you!

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How to use Likert Scale Chart to Present Survey Results?

Pay attention to visualizations in survey results presentation, how to visualize your survey data using csat score, how to visualize your data using rating bar chart.

If you want to learn more about customizing this chart, setting properties, header, footer, and labels you can read our guide on How to Present Likert Scale Data. The hacks we’re about to share are used frequently by thousands of seasoned data visualization experts worldwide. So they’re tested and proven.

Well, these charts come in handy in multiple scenarios. And this means they can be reliable in visualizing survey data.

However, there are charts, which are custom-specific and tailor-made for surveys. This implies you don’t have to do unnecessary editing to align your visualizations with survey data stories.

These 5 survey charts are namely:

i-Likert Scale Chart

A Likert scale is also known as a bipolar scale, which means that it consists of two opposing poles. You can use this chart to measure the intensity of feelings, opinions, and attitudes towards a subject matter.

A Likert Scale chart visualizes how much a respondent agrees or disagrees with a particular statement. The scale assumes that the strength and intensity of the feelings are linear. More so, it goes from a complete disagreement to a full agreement.

The questions in Likert scales range from general to even more specific topics. Besides, this chart is straightforward, so you can quickly gain insights from just a glance.

The Likert Scale is one of the most used charts in visualizing survey data. Check out the second-most used visualization chart below.

ii-CSAT Score Bar Chart (NPS Chart)

A CSAT Score Bar Chart or NPS Chart gives a complete picture of the user’s opinion from a bulk of textual information. The whisker box represents the score.

You can deploy this chart to visualize your survey data with full confidence. Besides, this chart is straightforward to read and understand. So your audience won’t end up being confused when you incorporate it in your survey results presentation story.

iii-CSAT Score Detail Charts (NPS Detail Charts)

The CSAT Score or Net Promoter Score (NPS) is a popular customer feedback metric that indicates the likelihood of people promoting a particular brand to their friends and family.

It is calculated from responses of the likelihood of recommending a brand on a scale of 0 to 10. Besides, the respondents are sorted into 3 groups based on their responses:

0 to 6 correspond to detractors
7 and 8 are passives
9 or 10 are promoters.

The NPS is simply the percentage of promoters minus the percentage of detractors.

NPS= Promoters — detractors

iv-Customer Satisfaction Chart

These are charts that visualize the voice of customers by segregating the promoters and detractors.

Remember, promoters (green color) are individuals who are likely to recommend your brand. Conversely, the detractors (red color) are individuals who are dissatisfied with your brand.

So when you’re visualizing the voice of customer data, pay attention to the detractors because they may cause your brand harm down the line. You need to address the points of dissatisfaction to prevent them from spilling into social media.

v-Rating Bar Charts

As the name suggests, the role of this chart is to visualize your brand ratings data, especially on platforms, such as Etsy, Google My Business, and Amazon stores.

Checking on this data from time to time is incredibly essential, especially if you run an e-commerce business. Why?

Ratings act as social proof that your product or service addresses the problems it claims. So it’s an essential factor that can either attract or repel both warm and hot leads.

The red color presents the magnitude of bad ratings while the green one represents satisfied customers. And the grey part represents the fence-sitters, who need a slight push to the promoters’ side.

Now that you know the custom charts for visualizing survey data: Let’s delve into actual storytelling hacks.

Always Use Relevant and Easy-to-Read Charts

There are many different graphs and other types of visual displays of information. But only a handful will work for the majority of your survey result presentation needs.

Choosing the best chart possible to embody your data story depends on your big idea.

We’ve all been victims of boring, long, and disorganized presentations and meetings. And one of the biggest fails in storytelling with data in survey results presentation is the random use of charts.

Different charts come with different uses. So your choice of data should be influenced by multiple factors, such as:

Audience type
Nature of the data
The main goal (the big idea)

Let’s agree on this: Choosing just any type of chart to visualize your data is wrong. More so, it’s likely to break your survey results story.

You need a tool with specialized chart templates specifically for surveys to uncover even the hidden insights. Keep reading because later on, we’ll reveal the recommended tool that does an fantastic job.

Avoid Charts Jumbled with Multiple Details

One of the characteristics of a compelling survey results presentation is easy-to-read charts. Yes, graphs that are free from jumbled mess. Clutter is one of the biggest enemies of persuasive communication.

You may be tempted to cram tons of information in your charts to appear informative.

Please don’t because it won’t help your case.

We use visual charts in a survey results presentation to condense pools of data into insights. So charts are incredibly crucial in reports to increase the credibility and, most importantly, appeal to the logos (logic) of the audience.

Identifying and removing chart clutter reduces visual “noise,” allowing the audience to focus on the key takeaway.

So what is noise?

Noise is the element in charts that’s not necessary to comprehend the information represented in the graph.

In other words, anything that’s not helping you to communicate the BIG IDEA is noise and should be done away with.

Some of the common clutter items in survey results presentation include:

3-dimensional effects
Dark gridlines (use soft gray grid lines or eliminate gridlines when possible)
Overuse of bright, bold colors
Unnecessary use of all uppercase text (uppercase text is only necessary when calling attention to an element)

The Best Online Survey Tools For Data Collection

To conduct a successful survey, you need the right tools.

For face-to-face surveys, you’ll need a group of people who will visit participants, enough printed survey copies, or a way to record spoken answers.
For telephone surveys, you’ll need a group of people who can call participants over the phone. And a computer program or printed survey question forms to record the data.
For online surveys, you can use several different tools.

Below are our favorites:

1. Typeform

This platform comes with 120+ integration with other apps like Google Sheets, Zapier etc. With zero coding, you can create your survey forms, even this platform has a sister brand that provides video surveys linked with questionnaires.

Use the steps below to gather data from Typeform servers

To collect and analyze the survey data from a Typeform, download it as an Excel or CSV file.
For more than 20 answers, connect the Google Sheets integration to your Typeform.

2. Google Forms

Collecting survey data in a Google Form is easy. There are many ways to show your question and get the response either in the form of a radio button, check box, or text boxes. You can link your form with a spreadsheet as well.

3. SurveyMonkey

Creating a survey in SurveyMonkey is easy. And this is because they also offer data analysis tools for your results like filtering and grouping.

Besides, it offers simple presenting tools for your data. You can also download the results as a CSV or Excel file.

4. Stripo

With this tool, you can create a survey directly in an email and save all your results to visualize later.

After collecting your survey data, the next step is visualizing the results for presentation. To make your survey results presentation more appealing, you need visual charts that are clear to read and interpret.

Remember, as the ‘bearers of insights,’ charts need to be simple. You want every bit of insight that supports the big idea to be out in the open for everyone to see.

Besides, to reduce the chances of the audience getting “lost in the data,” compelling data storytelling requires adhering to the best practices and employing the right visualization chart. Why?

The backbone of every persuasive communication is the strategic use of visual images to inspire imagination in the minds of the audiences.

So when you use a simple and easy-to-read chart, you make it easier for audiences to grasp insights.

The simpler and more relevant visuals, the more engaging the overall presentation will be for your audience. Although there’s a time and place for all charts, some graphs are easier to understand than others.

How do you select the right chart?

It depends on your overall goal. Or the survey data insights you want your audience to know.

To select the chart that’s aligned with your survey data story, test and test again. Use people who share traits with your target audience to test. Their opinion and insights reflect what you’re likely to get during a live survey outcomes presentation.

Furthermore, they’ll help you nail the presentation.

This is why selecting the right tool to visualize your survey data matters a lot. It can be the difference between the success and failure of your presentation.

Below are the reasons why you need to pay extra attention to the charts you incorporate into your report.

What’s The Reliable Tool to Use to Visualize Your Survey Data?

Let’s start with the free tools.

Google Sheets is one of the free tools out there for visualizing data. This spreadsheet app has a simple and friendly user interface. So it’s the go-to visualization tool for a majority of people.

However, this tool comes with two significant weaknesses.

Firstly, you will hardly find any chart which is specially made for survey data.

Secondly, Google Sheets comes with a smaller library of charts. And this means you have limited options to test for the relevant that’s aligned with your survey results presentation story.

So What’s The Solution?

The solution is not to ditch your Google Sheets and lose your privileges of using it FREE. No. We recommend you to supercharge with an Add-on, which comes with a friendly, easy-to-use interface.

You don’t need to run scripts or acquire programming skills to get insights from your survey data. All you need is to feed your variables in the tool to get charts that complement your survey presentation seamlessly.

What’s ChartExpo?

ChartExpo is a highly affordable and easy-to-use Google Sheets Add-on that creates simple and easy-to-read visualizations for your survey results presentation.

So if you’re looking for a data visualization tool to create easy-to-interpret charts to charge up your survey results presentation, check no further.

Benefits of ChartExpo

ChartExpo comes with over 50 chart templates, including the Likert Scale, CSAT Score Survey (NPS Detail) Chart, Customer Satisfaction, CSAT Score Bar (NPS Charts), and Rating and Rating Bar.
This AI-driven data visualization tool does not need to be installed on your computer. So there’s no need to worry about malware and viruses infecting your desktop.
ChartExpo add-on for Google Sheets comes with a free 7-day trial, no credit card is required.
Essentially, if you’re not satisfied with the tool within a week, you can opt-out as quickly as signing up for a trial.
The cost of accessing 50-plus chart templates is ONLY $10 a month after the trial period.
You have a 100% guarantee that your computer or Google Sheets won’t be slowed down because this Add-on is light.
You can export your easy-to-read and intuitive charts in JPEG and PNG, the world’s most-used formats for sharing images.
With ChartExpo, you have unlimited freedom to alter your charts to align with your survey results presentation. So you don’t have to sweat over highlighting the key insights that support the main idea.

How to Install ChartExpo Add-on in Google Sheets to Access Survey Charts?

To Get Started with ChartExpo for Google Sheets Add-on, follow the Simple and Easy Steps Below.

Open your Google Sheets application.
Open the worksheet and click on the Extension menu button.
Once the ChartExpo-Best Data Visualization Tool drop-down menu shows, click the Open button.

Now you can start using ChartExpo for Google Sheets
Click on the Create New Chart to continue, as shown below:

You’ll see a list of visual charts so you can search and select Likert Scale Chart from list.

Likert Chart In ChartExpo

Visualizing your survey data using this chart in ChartExpo is amazingly easy, as you shall see.

Let’s create a scenario.

Imagine you’ve been tasked by hospital management to survey the ratings of the medical institution in various areas, such as customer service and hygiene.

The tabular data below depicts the scenario. Actually, it’s the results of our imaginary survey. Remember, the ratings range from 1 to 5, and the count is the number of respondents.

Let’s deploy our ChartExpo to get insights into this data to support our story.

To get started, head to the Extensions tab , as shown below.

Proceed to ChartExpo>Open, as shown below

Click the button labeled Create New Chart.

Click on Likert Scale Chart, as shown below.

Fill in the data for visualization. The metric is the independent variable, while dimensions stand for the dependent variable.
In our case, the count is the main and in the dimensions section, we have questions and ratings, as shown below .

Overall, the hospital has a 3.4 rating out of 5
The hospital needs to work on its overall hygiene. It’s the area that received the lowest score (2.4/5)

Let’s revisit the hospital example. Imagine you just want to know how likely patients are likely to recommend friends and family.

The main survey question is: Would you recommend our hospital? All the responses are graded from 1-10. Let’s use the tabular data below.

The overall score for the hospital is negative 10. This means that for the hospital to be recommended, it has to increase the number of promoters to increase the net score.
Detractors outweigh the promoters. And this implies a huge chunk of the respondents are not likely to recommend their friends and family in the hospital.

Imagine you run an e-commerce store, and you want to know the sentiments of customers you target. Checking the rating data is the first place to start.

Assume you’ve got rating data from your e-commerce store. Let’s use the sample data below for our scenario.

Note: Use the same steps as we used for the Likert Scale.

Let’s see our resulting chart.

The overall rating for the e-commerce store is 5 out of 5
The number of dissatisfied customers (55%) outweighs the satisfied ones (Green)

How do you turn survey results into a good presentation?

Surveys are a great way to gather information and insights from people. They provide valuable data that can help in decision-making, problem-solving, and understanding customer needs. However, presenting survey results can be challenging as the data can be overwhelming and difficult to interpret for your audience.

Which graph is best for survey results?

There are various types of graphs to choose from, such as pie charts, bar graphs, line graphs, and scatter plots. The best graph for your survey results will depend on the type of data you want to present and the story you want to tell with your data.

Visualizing your survey data to create compelling presentations does not have to overwhelm you.

This blog is loaded with survey results and presentation examples to prove the point above. So if you’ve just landed here, we suggest you go through the blog post to uncover the mystery of survey data storytelling using our hacks and know about the ChartExpo library which provides specialized charts to show survey results.

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Home PowerPoint Templates PowerPoint Templates Survey Results PowerPoint Template

Survey Results PowerPoint Template

Our Survey Results PowerPoint Template features multiple slide layouts to present the survey results. A survey is a process of collecting data, finding an answer to a problem, or researching through an online form, physical questionnaire, or one-to-one session with a targeted group of individuals. Surveys are carried out every day for different purposes. For instance, if a company wants to know a review about their new launch, they may perform a survey to find an answer. Similarly, government and private organizations frequently survey to collect demographic data and trends in populations. This data helps them to function more specifically rather than working on assumptions. We have designed this survey results PowerPoint template to present the results of the surveys. Presenters can use the layouts to use in their survey results presentation.

The survey result infographics added to this template help represent the results of four categories in various layouts. The first slide has a simple bar chart, four square shapes to mention category descriptions and four color-coded text areas. Similarly, the second slide shows four columns carrying representative PowerPoint icons , small pie charts, and description areas to mention the survey results. Users can describe the categories and the average results calculated for each of them using these slides. The following slide helps showcase the results divided into male and female responses. It carries male and female icons along with bold percentage numbers. Users can color the icons according to the survey result percentage. The slide also has the space to mention the question, survey deployment, and analysis. This infographic slide is specifically valuable for surveys through a webinar or live chat sessions.

This Survey Results PowerPoint Template further provides the slide with data-driven donut charts (to showcase pre and post-event analyses), a process diagram (to display results of sequential surveys), and a bar infographic design (to indicate results of multiple survey questions). All these PPT slide templates are also included with a dark background color scheme. Presenters can choose any of them and conveniently prepare survey result presentations. Download and try it now!

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4 Engaging Ways to Present a Survey Analysis Report (With Samples)

One of the most critical parts of running a survey is reporting your analysis.

The way you present your findings makes all the difference in whether the results are understood, listened to, and acted on.

It’s so easy to make a survey analysis report boring and uninspiring. However, we can’t advocate enough that the best reports and presentations are fun and engaging as well as being clear and insightful.

So, in this article, we’re going to run through some of our favorite ways to present a survey analysis.

We cover some visualization techniques, including templates, and take a look at how you can turn your analysis findings into a fun quiz to engage your team in the results.

For this article, we've focused on the results of a recent CSAT survey analysis we completed. Let's start at the beginning by answering the question, what information do you need to report?

What Data Should be in Your Customer Satisfaction Survey Analysis Report?

As you know, customer satisfaction surveys typically ask the customer for two pieces of information:

A reason for that rating

Presenting the ratings themselves is often left to the simplicity of a bar chart, i.e. what percentage of our customers indicated they were satisfied.

The reason for that rating is more difficult to present and relies largely on the survey analysis you complete.

For our customers at SentiSum, we run automatic topic and survey sentiment analysis on the verbatim texts left in the CSAT surveys.

More advanced AI-driven analyses like these allow you to present much more meaningful insights from your survey, like exactly why customers are happy or unhappy and whether that’s changing over time.

When it comes to the question of what to present, we recommend taking some of the ideas from our ‘ how to sell the value of CX internally ’ guide.

The best bits of advice from the guide are:

Include quantitative data—hard evidence is hard to ignore.
Don’t forget the qualitative—we’re emotional beings and love a story. Qualitative feedback, like an example of verbatim feedback, really makes the point hit home.
Know your audience—Be selective in what insights you present, the more relevant to the audience the better.

Here’s a survey analysis report example that includes a healthy mix of qualitative and quantitative data:

We chose a particularly impactful quote here, one where the customer says they’ll be cancelling their subscription because of the issue.

While not every customer complaint is that severe, this one is impactful and shows how important this issue can be—it can directly influence business revenue growth.

Four Ways to Visualise Data in Your Survey Analysis Report (With Examples and Templates)

Here are four different ways to present your analysis. Let's start at the easiest.

1. Use Screenshots in Your Survey Reports

We often opt for screenshots when presenting our survey analysis results.

It makes sense to use the pretty visualization built into our feedback analytics tool and to add extra information that contextualizes what our audience can see for themselves.

As we did in the example above, a screenshot of your survey analysis tool can be an effective (and fast) way to convey the right information.

What you decide to screenshot depends entirely on the aim of the session and the audience.

Typically we find senior management want high-level information—to know the ship is sailing in the right direction—whereas, product or operations managers will want specific examples and granular topic data that’s more actionable for them in the short term.

2. Visualise Your Quantitative Analysis Using Excel Graphs [with three examples]

Excel is...just fine. Usually, I would steer clear of Excel to avoid flashbacks to my finance internship, but the data visualisation options are flexible and there’s lots of variety.

The way you present your data often matters more than what you present—you may inspire more ‘trust’ in your evidence if it’s packaged up nicely.

With that in mind, we’ve pulled together a few different Excel data visualisation templates to get you started.

If you’re using SentiSum, follow these steps (if you’re not, these graph templates are still a useful inspiration, you’ll just have to do a little more of the data manipulation work yourself.)

First, Export Your Data from Your Survey Analysis Tool

Step 1: Export the data you’d like to see visualised. In the template below we have one tab for exporting the ‘summary’ and one tab for exporting the ‘deep dive’ analytics.

Step 2: Copy and paste it into our Excel template, which you can download below.

Step 3: Once you’ve done that, the graph visualisation on tab 3, 4 and 5 should be populated automatically (make sure you adjust where needed for extra data points).

Then Test Some of These Visualisations

Here are the three visualisations in the template:

Try Excel's Sunburst Chart to Present Your CSAT Results

sunburst chart for survey analysis reporting

I love this way of presenting CSAT survey themes and their corresponding quantitative sentiment score.

The Sunburst chart works particularly well due to its focus on hierarchy. The size of each wedge indicates the the volume or frequency that topic was mentioned in the CSAT results—the larger the wedge the more often that subject came up.

Key Resource: How to create a Sunburst chart .

Use Excel's Positive/ Negative Chart to Report Your CSAT Results

A positive/ negative chart is a really simple way of reporting customer sentiment change. The chart shows whether the sentiment for a topic went up (in green) or down (in red) relative to the previous period.

This gives your team a really quick snapshot of what's going on, and serves as a starting point for conversation. You're likely to be question a lot about what's caused the large swings in positive or negative sentiment, so be prepared with your root cause analyses.

Key Resource: How to create a positive/ negative bar chart .

Visualise Customer Sentiment with Excel's Thermometer Chart

Thermometer chart for survey sentiment reporting

This is one of my favourite graphs to use (in part because it took so long to create).

When mentioned, each topic or theme is mentioned positively or negatively. The thermometer for that topic shows the percentage of mentions that are positive. In the example above, ‘responsiveness’ is only 35% positive and shows a nearly empty thermometer.

The thermometer graph is visual and sends a clear message that we want to be full up—100% positive is our aim.

Key Resource: How to create a thermometer graph .

3. Zoom in on a Topic with an Infographic

Tools like Canva and Venngage have a ton of different infographics you can use as templates in your survey analysis report.

Here’s one infographic created by Venngage for one of the surveys they did with their customers.

Infographic example for survey analysis reporting

One of the benefits of using an infographic is that the results are easy to digest and easy to share—Not only is it more likely to be listened to internally, but your social media team will love you for the inspiration.

Find a ton of infographic ideas here on Canva and Venngage .

4. Combine It With Business Metric Data

Survey analysis data reporting gets really interesting when you link the survey results to revenue.

One method of doing so is to take a business KPI or metric that really matters to your business. This could be anything from NPS, cost to serve, lifetime value.

With varying levels of difficulty, you can the link CSAT score outcomes to that number and see if they correlate (i.e. Does a higher CSAT for a customer mean that on average they spend more or cost less?)

Let’s take a simplified approach as an example. In the Excel template included above, I’ve listed the Customer ID, the CSAT rating, and the # frequency of times they contact customer service. Here’s a screenshot:

We know that customer contacts are costly to the business. They take agent resources and all the related overhead costs. So it’s safe to assume that, in general, more customer contact = bad for business (ignore for a minute whether it’s a positive or negative interaction).

By applying a simple correlation function in Excel, we discover a negative correlation between CSAT score and number of contacts. How should we interpret that?

Here’s one interpretation: All things being equal, the higher the customer satisfaction the less often they contact customer service.

Isn’t that a powerful statement to report internally?

I strongly suggest roping in your data analytics team to help you with linking CSAT, NPS or other customer scores to revenue, because I oversimplified the calculations here to illustrate what could be possible.

When done right, linking CX outcomes to ROI is a powerfully important project that will give crucial weight to greater investment in CX projects.

Another Fun Way to Engage Your Team on VOC Data—A Quiz!

When I first heard this idea I knew I had just been told something special.

I was mid-episode recording with Svitlana Gaunt, customer experience operations lead at Otrium, discussing how her team successfully changed BPO during the pandemic .

Svitlana let me into the secret behind how her CX team engages teams across her business as they scale up, and encourages customer centric thinking despite the rapid growth trajectory of the business.

How do they do it? A quiz!

I think this is a great way to make CX fun, engaging and actually listened to through the business.

Svitlana kindly shared some of the questions she includes in the quiz, and I’ve adapted and added some questions to make them even more relevant to survey analysis reporting.

The Customer Obsession Quiz

Here’s a 10-question quiz that you can use to share your survey insights and encourage others to listen and act upon your findings.

1. Which one is used the most?

- Our mobile application

- Our website

2. Which of these brands is the highest rated on TrustPilot and Google?

- Competitor 1

- Competitor 2

- Competitor 3

3. What is SentiSum's current contact rate?

4. What is our largest contract size? (Or largest purchase?)

5. The search bar is used the most for which purpose ?

- To find insights

- To find customers

- To find categories

6. What is our average CSAT score this month?

7. Which of these topic is most mentioned by customers in CSAT surveys?

- Knowledgable

8. What topic saw the biggest increase in mentions this month?

- Payment Process

- Damaged Product

- Late Delivery

- Missing Item

9. Which of these features is most requested by customers?

- In-app support

- International shipping

- Auto-refunds

10. Which topic drives the most of our customer contacts?

- #1 driver

- #2 driver

- #3 driver

- #4 driver

Adapt this quiz to your customers and the KPIs you track, and do the quiz in your next big company meeting. You’ll be surprised at how insightful the answer can be for those who aren’t on the frontline talking to customers each day.

Here are three tips for getting the quiz right:

Try not call anyone or any team out in front of everyone. Public shaming is never motivating.
Aim to share frontline knowledge with the rest of the business. Show off your knowledge of the customer and their needs.
Look for the most insightful or surprising data points—things that make people go ‘aha!’ or ‘ooo interesting’.

How you report your survey or voice of customer analysis is an oft-sidelined part of the process, but it’s critical to get right.

Well-presented data can inspire customer-centric thinking and faster action. You should spend a good proportion of your time in the interpretation, design and presentation stage of analysis, and to the best of your ability make your results fun and engaging.

Frequently asked questions

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How to communicate your customer survey results

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Customer satisfaction drives growth and revenue, and if you’re not keeping track of it, you’ll likely never find out what truly matters to your guests.

You know how powerful online reviews can be, but there are additional, more proactive ways to find out how your guests feel about your brand.

When it comes down to it, the most effective way to measure customer satisfaction is to ask for feedback. Surveys are a great vehicle for this.

Customer satisfaction surveys, specifically, can be deployed after any interaction with your company, from a phone call to a live chat conversation on your website. These surveys ask guests to rate their level of satisfaction with that specific interaction.

Similar surveys can be used to measure every aspect of your customer experience.

These surveys are often automated and sent frequently, meaning your company is left with a whole lot of customer data to sift through. Before creating a series of surveys, you need to make a game plan for analyzing the feedback.

The point of collecting guest feedback is to make informed decisions to boost customer satisfaction. A customer satisfaction survey report allows companies to do just that.

In this post, you’ll learn how to communicate your survey results in a detailed report that makes findings accessible to everyone and easier to apply to your findings.

What is a customer satisfaction survey report?

Why should you create a customer survey report?

7 tips for presenting your survey findings, 1. persuade your busy readers to actually read your report, 2. write a short survey summary, 3. highlight the main takeaways first, 4. include visuals, 5. create a presentation to go along with your report, 6. don’t overwhelm your key stakeholders, 7. highlight actions for each department, what is a customer satisfaction survey report .

A customer satisfaction report is a detailed collection of all the feedback you’ve received from surveys deployed. This report can then be presented to various company stakeholders and employees whose departments can benefit from the findings.

It all starts with a simple survey question: “How satisfied are you with your visit?” Guests are then prompted to answer on a scale of 1 to 5 that reflects “very unsatisfied” to “very satisfied.”

You can then use their responses to calculate what is called the Customer Satisfaction score, a metric that tells you how satisfied your customers are with your service.

To find your CSAT score you need to take the number of satisfied customers who responded with a 4 or 5 and divide by the total number of responses. Then, multiply by 100 to get the percentage.

For example, if 65 out of 100 respondents gave you a rating of 4 or 5, your CSAT score would be 65% (65 / 100 = 0.65 x 100 = 65%).

This metric is often used to measure customer satisfaction based on a recent interaction between a guest and your company. In other words, it’s a short-term reflection on guest sentiment.

A customer survey report gives you a look at your customer experience . It’ll present all the data collected from your customer surveys in a single place, giving you a high-level view of how your company is performing under several key metrics.

One of the primary reasons for packaging this information in a report is the ease of sharing it with others. Once a report is created, you can easily present your findings to others.

A survey report can further be used to map out marketing initiatives and other goals for the following quarter. They can also be used as a benchmark for your company. You can refer back to a previous report to track changes in customer satisfaction and evaluate the initiatives that came about from those findings.

Once you’ve collected enough survey data, it’s time to present it in a detailed report. The report will make your findings accessible to the rest of your company, as well as provide recommendations on how to move forward.

The people reading your report are busy with their everyday tasks. They’re probably not very excited to take time out of their jam-packed schedules to read a report — especially a lengthy one. To persuade your readers to give your report some attention, consider keeping it short and concise. The quicker you can get the point across, the more likely they will read it and act on it.

Aside from keeping it concise, you should use the report as a platform to tell a story. What narrative can you craft from your guest feedback? Why does it matter to your readers? When you weave the data into a narrative that your readers can relate to, they’ll be more likely to read the full report.

This is your chance to hook the reader. Write a short introduction for the report where you state its main purpose and a couple of key findings. This is meant to tell the reader what they’ll learn upon reading the full report. Keep it short and concise so that someone can quickly skim through the summary and understand what the report is about.

The most impactful takeaways are the ones that will impact business decisions moving forward. These should be clearly highlighted at the beginning of your report to give readers an idea of what to expect as they delve further into it.

Your results may have several takeaways, but you want to address the most eye-opening ones first. Consider your overall survey goal and rank the findings in relation to that. This will also keep readers engaged and make them want to investigate the data further.

For example, the feedback may show that guests are unhappy with the customer service at your venue. Much of the feedback includes complaints about unhelpful staff members. This is something you’d want to address in a timely manner. The report would then lead with this issue and stress the fact that further training is needed for the on-site staff.

Color-coded charts, graphs, and illustrations make a report more interesting and easier to read. You can also use visuals to draw eyes to key findings.

Graphs are great for comparing different metrics; they’ll do a much better job getting the message across than a large block of text.

Each visual can be accompanied by a short paragraph or two explaining the findings. Overall, visuals like charts, graphs, and even infographics make data-centric reports less intimidating.

If you have a meeting scheduled to go over the findings of your report, it helps to make a presentation to go along with it. In this presentation, you’ll highlight the key findings and main points of the report. This way, those present at the meeting will get the gist of the report by watching your presentation. They’ll be able to skip to the parts in the report that matter most to them, while still hearing about the other key findings in your presentation.

Start with a relevant headline
Summarize the report on the first or second slide
Highlight the key takeaways of the report
Use visuals to demonstrate to your most important talking points
Provide actionable next steps for each department

Provide several bullet points with tips on how to structure a report presentation.

Big blocks of text, numbers, and statistics can quickly bore key stakeholders And you don’t want to bore them before you get to the main point. It’s best to keep your paragraphs short and concise. Instead, use bullet points to highlight the most important findings and break up long texts. Also, it helps to incorporate visuals like graphs and charts to better illustrate the points you’re making in the text.

You’ll likely have recommendations for different departments based on your survey findings. If there are findings in your report that are more relevant to your customer support team, for instance, make sure to highlight that in the results section. The findings may have shown that your customer support team is taking too long to pick up the phone — this doesn’t necessarily impact your marketing team. So in the results section, you’d include action items like “improve First Response Time” for that specific team.

Now that you’re equipped with tips to present your customer survey findings, it’s time to create your first report.

A customer survey report allows you to present your findings in a detailed and easy-to-digest format. This report can help your business make informed decisions about your marketing strategy, customer support, sales goals, and overall guest experience.

Writer Carla Vianna

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Survey Results

What do you think of this template.

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After creating and conducting your survey, you must now process and analyze the results. These require strict attention to detail and, in some cases, knowledge of statistics and computer software packages. How you conduct these steps will depend on the scope of your study, your own capabilities, and the audience to whom you wish to direct the work. Before actually beginning the survey, the researcher should know how they want to analyze the data. If you are collecting quantifiable data, a codebook is needed for interpreting your data and should be established prior to collecting the survey data. This is important because there are many different formulas needed in order to properly analyze the survey research and obtain statistical significance. Since computer programs have made the process of analyzing data vastly easier than it was, it would be sensible to choose this route. Be sure to pick your program before you design your survey – some programs require the data to be laid out in different ways. After the survey is conducted and the data collected, the results must be assembled in some useable format that allows comparison within the survey group, between groups, or both. The results could be analyzed in a number of ways. A T-test may be used to determine if scores of two groups differ on a single variable – whether writing ability differs among students in two classrooms, for instance. A matched T-Test could also be applied to determine if scores of the same participants in a study differ under different conditions or over time. Secondary analysis of survey data is an accepted methodology which applies previously collected survey data to new research questions. This methodology is particularly useful to researchers who do not have the time or money to conduct an extensive survey, but may be looking at questions for which some large survey has already collected relevant data.

The Survey Results template consists of four professional slides, each with a large number of infographics, charts and graphs. All slides of the template are made in a bright color scheme and have all the necessary tools to build a professional presentation. This template will be useful in providing data from various social surveys. The first slide allows you to divide your respondents into age categories and give a short description for each of them. For example, you can provide information about respondents’ preferences for your new shampoo or new car model. The next slide will be useful for financiers and economists. You can use this slide to provide your complex analytical calculations and cash flow projections. This template will also be useful for marketing specialists when preparing a report on an advertising campaign for a new product. The slides of this template can also be used by airlines to display the number of passengers carried. If necessary, you can independently change the size and color of the infographic and the position of the blocks. The Survey Results template will also be useful for startups and investment companies in preparing their complex analytical data and forecasts for potential clients.

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23 Excellent Customer Satisfaction Survey Examples [+ Templates]

Published: May 30, 2023

Your product or service revolves around your customers and their experience.

manager looking at customer satisfaction survey examples

How do you gauge their satisfaction or dissatisfaction with your products? And, how do you decide to work on a new feature if you don’t know whether the customer needs it or not?

This is where customer satisfaction surveys come in, as their results let you know exactly how your customers are feeling — how satisfied they are.

This journey of providing your customers with a positive experience starts from the moment they land on your website and extends beyond the moment they become your customer. Without question, delighting them and encouraging them to become loyal customers is a never-ending commitment. As Derek Sivers from CD Baby puts it, “Customer service is the new marketing.” And that couldn't be truer.

In this post, we’ll cover:

The Importance of Customer Satisfaction Surveys

Customer satisfaction survey questions, best practices for creating customer satisfaction surveys, customer satisfaction survey template.

Customer Satisfaction Survey Examples

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

Net Promoter Score
Customer Effort Score

You're all set!

Click this link to access this resource at any time.

Tell us a little about yourself below to access the templates

Customer satisfaction surveys help businesses better understand and utilize the voice of the customer to sustain growth. There are several key reasons above and beyond this overarching goal that make customer satisfaction surveys a top priority for customer centric businesses.

1. Identifying negative themes in the customer experience: By conducting customer satisfaction surveys, companies can pinpoint negative themes that customers are having and work to resolve them. This helps improve the overall customer experience and increases customer loyalty.

2. Gauging customer loyalty: These surveys give customers a chance to share feedback that yields their propensity to be a loyal customer. Companies can use this information to better retain customers.

3. I dentifying customer trends: Surveys allow companies to identify trends in customer satisfaction over time. For example, if several customers have the same complaint about a product, there may be a shift happening in the market that your business hasn't noticed yet. Acting on this feedback can keep your business ahead of the curve to not only keep existing customers, but acquire new ones who are interested in that same trend.

4. Providing a competitive advantage: Companies that regularly conduct customer satisfaction surveys and make adjustments based on feedback are likely to outperform their competitors. This is because they are better able to meet customer needs and expectations.

5. Validating business decisions: Customer opinions and feedback are two of the most essential factors that validate decisions within your business, allowing you to become more equipped to meet their specific and immediate needs instead of basing your strategy on assumptions.

6. Shaping the customer lifecycle: Their opinions also shape the customer lifecycle. If you don’t know their thoughts, you have a lower chance of retaining them, delighting them, or enticing them to make future purchases.

With all of this in mind, you get opinions and information about satisfaction levels through your customer satisfaction surveys. Without them, you’d never know how your customers were feeling, and you’d never be able to meet their needs.

What is your level of education?
What is your approximate annual household income?
Where do you work and what’s your job title?
What industry are you in?
What’s your most important priority when (insert something related to your industry)?
What’s your biggest roadblock when (insert something related to your product)?
On a scale of 1 to 10, how satisfied are you with your in-store experience today?
How likely are you to recommend (insert product or service) to others?
Rate your satisfaction with our team in resolving your issue.
Did you feel that our team answered your inquiry promptly?
Do you agree or disagree that your issue was effectively resolved?
How likely are you to purchase again from us?
How likely are you to return to our website?
In your own words, describe how you feel about (insert company name or product here).
How can we improve your experience with the company?
What's working for you and why?
What can our employees do better?
How can our employees better support your business’s/your goals?
How can we improve your experience with the website or the in-store location?
Why did you choose our product over a competitor’s?
What would be one word you’d use to describe us and why?
May we contact you to follow up on these responses?
In the future, would you be willing to take this survey again?
If we were to update (insert product feature here), could we reach back out to talk about these changes?
Can we connect you with a customer success manager via chat?
Would you be open to discussing upgrade options for your product?
Can we send you a list of useful resources for getting the most out of your product?
How long have you been using the product?
Which alternatives did you consider before purchasing the product?
How often do you use the product or service?
Does the product help you achieve your goals?
What is your favorite tool or portion of the product or service?

If you want to obtain valuable feedback from your customers, then you have to ask them the right questions. Sharing information isn't always an easy task, and it's not the customer's job to provide your business with constructive criticism. Instead, it's the surveyor's responsibility to create a thought-provoking prompt that engages the participant.

Customer Feedback Questions

To get the most out of customer feedback you’ll need to make sure you’re asking the right questions. Open-ended questions are a great way to gain more thorough explanations about your customer’s experience with your brand, but they’re not the only types of questions you can ask.

If you're getting stuck on deciding what to ask your customers, here are some of the types of questions we recommend including on your customer satisfaction survey:

Product Usage

When it comes to customer success and satisfaction, your business must collect feedback about your product or service. If you don't, then it's more difficult to assess customer needs and provide effective solutions.

Finding out how satisfied your users are with your offer provides your marketing and product teams with valuable information that can be used to improve customer retention .

Some questions that you could ask in this section are:

What would you improve if you could?
Which product features do you consider the most valuable?
Which product feature do you use most often in your day-to-day ?
What points of friction have you encountered while using the product?
If there was one new feature you could suggest, what would it be and why?

Demographics

Demographics are essential to marketing and sales teams because they make it easier for companies to segment customers into buyer personas . By grouping customers based on key characteristics, this categorization helps employees visualize their target audience. Marketing and sales teams can then use that information to pursue leads that are most likely to convert.

When asking these types of questions, be sure to embrace a proactive and inclusive approach. These questions shouldn't be mandatory, so always provide an option for customers to omit an answer. Your goal is to extract honest information, but you don't want it to come at the expense of the customer's comfort.

Here are some demographics questions that you should consider including in your next survey:

How old are you?
Where are you located?
If applicable, what gender do you identify as?
What is your employment status?
What is your marital status and do you have children?

Psychographics

Psychographic questions dig deeper than demographic questions, uncovering information relating to your customers’ preferences, habits, behaviors, and tendencies. It’s not about who your customer is, but why they do what they do.

Psychographic questions may seem intrusive, but they’re highly valuable pieces of information that give you a glimpse into the reasons for your customer’s buying habits. They’re usually phrased concerning your industry and not specifically about your product.

These questions are instrumental in customer satisfaction surveys because you can indirectly find out how you can better serve your customers.

Here are a few questions you might ask:

Do you prefer to shop on your phone or your laptop?
E.g. if you’re a mortgage lender, you might ask, “What’s your most important priority when buying a home?”
E.g. if you’ve created a recipe-sharing app, you might ask, “What’s your biggest roadblock when trying to access the best recipes online?”
How much time do you spend on (insert social media platform you’d like to use for advertising)?
How much does sustainability matter to you in purchasing a product?
How do you feel about (insert product type)?
E.g, if you sell women’s razors, you might ask, “How do you feel about women’s razors?”
What do you dislike about (insert product type)?
How many hours a day do you spend doing (insert something that relates to your product)?
E.g. if you sell ergonomic car seats, you might ask, “How many hours do you spend driving?”

Satisfaction Scale

Sometimes there are aspects of your offer or business that you want feedback on, but they aren't things that your customers are actively addressing. In these cases, it helps to be direct and ask customers how they feel about these specific details.

Before you do, you'll have to determine a quantifiable way to measure their responses. Adopting a satisfaction scale section is a great way to create a consistent approach to quantifying this subjective survey feedback. A few ways that you can implement this scale are:

A scale measuring from 1 to 10 (or another number). 1 means the customer was extremely unsatisfied and 10 means the customer was very satisfied.
A descriptive scale that measures a customer's response from unsatisfied to satisfied. The customer is given a shortlist of responses to choose from that range from “very unsatisfied” to “very satisfied."
A picture scale that uses images to symbolize customer satisfaction. For example, you can use happy, sad, and indifferent emojis to quickly gather customer feedback.

Example questions include:

Open-text questions are survey questions that allow the participant to write out their response within a text box. This allows users to fully express their opinions using the customer's voice instead of the company's pre-written responses.

While they can sometimes be time-consuming to analyze, these questions encourage the participant to be honest and give them the freedom to address any topic. Open-text questions can be an instrumental asset when determining the core values of your customers.

Here are open-text questions you can ask in your next survey:

Do you have any additional comments or feedback for us?

In the last section of your survey, you'll want to include questions about the steps that'll happen after submission. These questions permit your team to follow up with the participant in the future.

This comes in handy when you roll out changes and want to get updated feedback from the same customers that were surveyed earlier. You can phrase these types of questions in a few different ways:

While measuring customer satisfaction can be tricky to manage, asking effective questions can reveal highly valuable customer insights — and the questions we’ve listed above will do the trick.

Next, we’ll go over best practices for creating customer satisfaction surveys.

Make sure you choose the right survey tool.
Always ask short and relevant survey questions.
Send the surveys at the right time.
Always A/B test your surveys.
Thank your customers for their feedback.

Designing a customer satisfaction survey is no easy task. Luckily, there are a few best practices that will help you increase response rates and get much-needed feedback from your customers.

1. Make sure you choose the right survey tool.

Choosing the right survey tool is important because it can significantly impact the quality of your results. A good survey tool should be easy to use, customizable, and be able to provide in-depth analytics. It should also have the ability to automate survey distribution and analysis.

Without the right customer survey feedback tool , you’ll have a whole lot of data and no way to distill it or glean valuable insights from it. Choose a tool that gives you the ability to ask different types of questions, examine basic metrics such as response rates, and track customer sentiment over time.

2. Always ask short and relevant survey questions.

No one enjoys spending a lot of time answering surveys, so be sure to keep your survey questions short and to the point. Asking short and relevant survey questions is the key to earning high completion rates. Long and complex survey questions can be overwhelming and may discourage customers from providing any feedback at all.

On the other hand, shorter questions allow customers to easily comprehend what is being asked and are more likely to provide accurate responses. When asking open-ended questions, keep the minimum character count short, make the question optional, or offer an incentive.

3. Send the surveys at the right time.

Give a lot of thought to the placement of your surveys throughout the customer journey. It wouldn’t make sense to send a survey to someone who’s only just subscribed to your blog — nor would it make sense to send one year after a customer stopped doing business with you.

Sending surveys at the right time is critical to getting accurate feedback. Customers are more likely to provide feedback when they are in a position to evaluate their experience with your company.

When do you send a customer service survey? Send it after a lengthy interaction with one of your teams, a few weeks after purchase or onboarding, and a few times throughout the year to measure the customer’s happiness.

4. Always A/B test your surveys.

A/B testing is an excellent way to find out whether your surveys are as effective as they can be. Simply create two versions of the survey with minimal changes. You can change the order of the questions, the number of questions, the wording, and even the color of the buttons. (Change only one thing at a time so you can accurately measure its impact on the survey.)

By comparing the results of each version, you can determine which version yields the highest response rate and provides the most accurate feedback. This can help you refine your survey strategy and improve the overall quality of your survey data.

5. Thank your customers for their feedback.

Thanking customers for their feedback is important to show that you value their opinion and are committed to improving the customer experience. It also helps to improve customer loyalty and increases the likelihood that they will provide feedback in the future.

Whether it’s through a gift card, a discount, or simply a nice email, always thank the customer for their time, regardless of the nature of the feedback.

By thanking customers for their feedback, you signal that you take their opinions seriously and are committed to addressing their concerns. This can help you maintain strong relationships with your customers and drive long-term business success.

Ready to craft your own customer satisfaction survey? Use the template in the next section to get started.

How To Use Customer Satisfaction Survey Results

1. define customer segments..

Customer satisfaction surveys can be used to segment customers based on their preferences. With these survey results, you can tailor your approach to specific customer groups and provide more personalized experiences.

2. Track customer satisfaction over time.

Identifying changes in customer sentiment can be difficult if you don't have multiple data points over a long period of time. Regular customer satisfaction surveys can be used to track this and address issues before they become systemic problems.

3. Benchmark against competitors.

Customer satisfaction survey results can be used to benchmark your company’s performance against competitors. This way, you'll identify areas where your company may be falling short and implement changes to improve your standing in the market.

The following customer satisfaction survey template can help you get answers from your customers in one easy step. It asks one simple question: “How satisfied were you with your experience today?” If you’d like, you can add more questions to get more details from your customers.

To make a copy of this template and get 4 bonus templates, click here .

CSAT (Customer Satisfaction) survey template

Now you’ve got a template and are ready to create your customer satisfaction survey. In need of some inspiration? Take a look at these examples we pulled from different companies.

Customer Satisfaction Survey Examples from Real Brands

We’ve covered why asking for customer feedback is important and the types of questions to include, but you still might be wondering how to put it all together. Let’s check out the customer feedback example questions below from real companies to gain insight into how to roll out a survey of your own.

customer satisfaction survey example: hubspot

HubSpot is another company that uses NPS surveys to assess customer satisfaction. This score primarily comes into play with its customer support and success teams, who can be reviewed after each new interaction.

HubSpot's engineers then use these responses to address areas in their software that could use improvement. By using this scoring system, HubSpot can attain both qualitative and quantitative data to direct its product development efforts.

What we like:

HubSpot uses its surveys to create product-level improvements, and the best part is that for customers, answering one question is an effortless way to give feedback. So it’s a win-win on both sides. When you carry out surveys, be sure to forward the feedback to the right department to address any issue that your customers brought up.

customer satisfaction survey example: airbnb

The Hilton Hotel company provides its customers overnight stays with promising customer service, upholding its century-old reputation.

To better understand what people’s stays were like, it offers a one-page survey where customers can willingly submit their feedback. It’s just a few questions long, most of which are logistical (such as where the visitor stayed and how long they stayed there for). Users then have the option of elaborating.

This seemingly simple survey from Hilton gives unhappy guests an easy, friction-free opportunity to submit feedback about their recent stay. It’s hosted on a public URL that guests can access without needing to get through any barriers. The questions are simple and easy to answer.

customer satisfaction survey example: uber

Uber has two target audiences — the drivers and the passengers — and it does a great job collecting opinions and reviews from both. The passengers give ratings after every ride, and the drivers rate the passengers as well.

This survey makes it fair and transparent for both the driver and the passenger, and these ratings affect both parties’ reputation as well. If a passenger has a lower rating, the driver has the authority to decline the booking. If you run a business with two target audiences, create a survey for both.

customer satisfaction survey example: netflix

Netflix provides its customers with curated entertainment recommendations that would not be possible unless they had a great understanding of customer satisfaction.

Overall, Netflix brings out its A-game when it comes to customer experience. With its recommendation system, it is as customer-friendly as one can get. Netflix studies the behavior of all of its customers and recommends movies and shows per their ratings, likes and dislikes, or just what they have been watching. It also collects feedback periodically to improve its offerings.

In this survey, Netflix tries to better understand users’ behaviors and preferences. This shows that even if you dominate the market like Netflix does , you shouldn’t stop there. Continue collecting feedback from your customers and users, and don’t be afraid to get granular to understand their needs.

customer satisfaction survey example: slack

Slack is a business messaging app that helps professionals connect from anywhere. It bases its product development entirely on customer feedback.

In fact, customer feedback is at the epicenter of its efforts. For instance, there's a command within the application where users can send feedback to the Slack team, or just tell them what features the users would like to have. The co-founders read all the user feedback and made sure they responded to every ticket raised.

In the email above, Slack invites the user to take a survey to improve its offering. The email is short and to the point.

Slack’s commitment to collecting customer feedback is commendable, and so are its invitations to take the survey. In the above example, Slack makes the survey seem more exclusive by mentioning that it was only sent to a few people. Don’t be afraid to curate a short list of customers to send the survey to, especially if it seems like those customers would be more likely to answer.

Drift customer satisfaction survey (NPS)

Drift provides businesses with a revenue acceleration platform that caters to a buyer-centric world. The above survey asks one simple question: “How likely are you to recommend Drift to a friend or colleague?” Sometimes, that’s really all you need.

Drift sends Net Promoter Score®, or NPS, surveys. NPS is a critical SaaS metric used to measure customer satisfaction. The only question it asks is whether the customer is likely to recommend the business to a friend or colleague — and this can be enough of an indicator of a customer’s happiness with your brand.

customer satisfaction survey example: paytm

Paytm has always taken customer opinions into account and has taken serious steps to improve the customer experience.

Taking customer experience and security to another level, Paytm has created a “ bug bounty ” to catch fraudulent merchants. If customers accidentally buy fake movie tickets through the platform, for example, Paytm allows them to get refunds on their bookings.

Paytm gives users the opportunity to tangibly improve the product by giving them the ability to report bugs directly on the app. Plus, it not only collects customer feedback, it acts on it, too, by fixing those bugs. Overall, Paytm provides plenty of avenues for turning an unhappy customer into a happy one.

customer satisfaction survey example: skype

Another example of a product that provides great customer service is Skype, a business recognized for its telecommunication technology. If you call people using Skype, you know that it asks for feedback after every call. But more than that, it believes in immediately solving customers’ problems.

In the survey above, Skype asks for feedback on the quality of the call. It’s just three questions long, and when it comes to surveys, the shorter, the better. It also gives users the ability to quickly answer the questions by offering multiple choices instead of letting them write out an answer (though they have that option, too).

Skype gets straight to the point in this simple three-question customer satisfaction survey. Even more, it keeps the focus on the product by only asking about “Audio Issues” and “Video Issues.” If you sell a product where users might run into issues, consider asking targeted product performance questions, then leave a blank text box for users to elaborate.

customer satisfaction survey example: amazon

Amazon, one of the most popular eCommerce websites in the globe, exceeds user expectations by collecting all kinds of information. When you contact its customer service department, it sends you a customer feedback survey that asks three questions about your interaction:

Please rate the service provided by the Amazon representative.
Please rate how well you could understand the Amazon representative.
Anything else to add?

But Amazon doesn’t stop there. It makes information easily accessible in a knowledge base , so users can find answers and troubleshoot on their own. This reduces the chances of incorrect purchases, which can make all the difference in a customer's buying decisions.

Amazon’s customer satisfaction survey is a great way to gauge how happy the customer is after getting help from the customer service team. It’s important because customers only reach out when they’re unhappy — so sending a survey like this one helps Amazon understand whether the customer is happy again. Like Amazon, be sure to send surveys after your customers interact with your service team.

10. Twitter

Twitter customer satisfaction survey and poll (psychographic)

Zomato is one of the largest food delivery and review websites in the world, and its success can be largely attributed to customer satisfaction.

Another product with two types of audiences — restaurants and hungry diners — Zomato puts both of their needs and expectations into consideration. Every restaurant gets rated on the food, and every buyer gets to rate the restaurants. In the above survey, it asks for feedback with one simple statement:

“Tell us what you love about the app, or what we could be doing better.”

Then it allows users to free-write their thoughts.

This open-ended survey format is perfect for websites and apps. You would ideally always include the option to give feedback in a pop-up button, banner, or tab that users can click. That way, you don’t need to contact users first; they can voluntarily submit feedback to you.

12. Greyhound

customer satisfaction survey example: greyhound

H&R Block Advisors sent another well-timed customer satisfaction survey — just after “Tax Season” in the U.S.

For accountants and financial advisors, the months before the tax filing deadline are the busiest, so a prompt survey after filing with H&R Block helps the company gauge how many returning customers it can expect.

H&R Block Advisors smartly sends the survey at a busy time for its business. If your business also has busy periods or periods where people are more interested in your products, send surveys during those time ranges to optimize the amount of responses you receive. You’ll get more submissions simply because you have more customers during those months.

Measuring sentiment, in addition to satisfaction, is important when surveying your customers.

In this survey, GEICO asks about customer sentiment regarding a specific interaction during the purchase process — and the general feeling of the experience as well. In this way, GEICO can smooth out specific roadblocks throughout the customer journey, and get an in-the-moment snapshot of its wider customer sentiment.

GEICO’s example is simple, short, and to-the-point. It only has three questions and gives an additional avenue for contacting GEICO’s customer service team. Always give respondents a second option for submitting feedback or contacting your team to better gauge how satisfied they are with your brand.

16. Taco Bell

customer satisfaction survey example: taco bell

HubSpot for WordPress is a plugin that adds CRM functionalities, forms, and live chat to WordPress websites. In this survey, HubSpot aims to find out whether the plugin has been working as designed. It has just one simple request: “Rate your experience using HubSpot for WordPress.”

We recommend using this format for product-related surveys — specifically those that have to do with a single specific feature. For instance, if you recently rolled out a new update, this single-question survey can help you measure your customers’ opinions about the new addition to their software or product.

The five-star scale is simple to understand and makes it easy to answer, because all the user has to do is provide a star rating. The users can also answer straight in their email, instead of needing to access an external survey link. Sometimes, you don’t need to include complicated questions and options to create an effective customer satisfaction survey.

19. McDonald's

customer satisfaction survey example: mcdonald's

McDonalds is a fast food company that knows exactly how to cater to its customers, even deploying different strategies in countries across the world. One way it tracks success is through incentivized feedback.

One feature that stood out on this McDonald's survey was the labeled receipt on the right-hand side. The element is highlighted so participants know exactly what McDonald's is asking them about in the corresponding survey. Not only does this ensure McDonald's gets accurate information from the survey, but it also reduces any friction customers may have if they're unsure or confused about a question.

20. Home Depot

customer satisfaction survey example: home depot

When customers go to hardware stores, they’re looking for a business that will satisfy their home renovation needs, and Home Depot delivers just that. It collects feedback from customers to improve its offerings and provide better service moving forward.

To entice participants to take the survey, Home Depot offers a $5,000 Home Depot gift card. Offering a sweepstakes entry up-front is a great way to ensure that you get feedback from customers who are more likely to purchase from you again. If you weren’t interested in Home Depot, you wouldn’t take a $5,000 gift card. Right away, you get to gauge the customer’s continuing interest in your business.

21. INBOUND

INBOUND is a yearly experience that brings together professionals and business leaders who are interested in growing their company the inbound way. To improve the experience every year, INBOUND asks for feedback — but first, it thanks attendees for coming and provides a link to the year’s recorded content.

This more easily compels the recipient to continue engaging with INBOUND. Even if they don’t answer the survey at the moment, they may come back later if they watch a recording of an INBOUND talk.

INBOUND’s example is great because it not only thanks attendees for attending, it also provides value by providing a link to the content library. Additionally, it gives respondents alternative ways to reach the INBOUND team. In your surveys, thank your customers for their business and provide additional value so they continue engaging with your brand.

Etsy’s customer satisfaction survey takes a slightly different approach. Rather than sending the survey from a customer service rep’s email, it is sent from Etsy’s research team instead. Even more, a picture of the research team member is included at the end, making it easy to forge a human connection with the person who might actually read the survey responses.

Once you click on the link, you’re taken to an extensive survey that asks a multitude of questions. While shorter surveys are typically better, Etsy establishes the right expectations by sending the survey from the research team. This gives you the impression that the survey will be long and extensive, because it’s being used for research purposes.

Etsy’s example is a winner because it opens with a personal greeting from one of Etsy’s team members. Even if the email was mass-sent, that greeting immediately makes it feel more personal, and the picture of the Etsy staff member only personalizes it further. Lastly, if you plan to send a long survey, feel free to call it “research” to establish the right expectations.

23. Autonomous NYC

autonomous nyc customer satisfaction survey example

Sometimes, you don’t need a fancily designed email to ask for feedback. Instead, you can send an email just like Autonomous NYC’s. And if you don’t feel comfortable including a picture of yourself like in the Etsy example, you can simply include your first name to give the survey request a more personal feel.

Once you click on the link, you’re taken to a 2-page Google Form survey that measures the user’s happiness with their experience on Autonomous NYC’s website. The survey is clear, succinct, and easy to fill out.

Autonomous NYC’s customer satisfaction survey hits all the right notes. It’s short, but not so short that Autonomous NYC’s team can’t glean any insights. It also makes most questions optional, so that users have the choice to walk away after answering two questions. Give the same option to your survey recipients by making at least a few of the questions optional.

Get More Customer Feedback to Grow Your Business

Knowing how your customers feel about you is instrumental in growing your business. Use customer feedback surveys to collect information that can create lasting and positive changes in your company. When you know how your customer feels, you can make decisions that lead to higher revenue and increased customer retention, empowering you to grow better.

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Editor's note: This post was originally published in November 2020 and has been updated for comprehensiveness.

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Slide 1 : This slide introduces Customer Satisfaction Survey Feedback. Add your company name here and begin. Slide 2 : This slide shows Feedbacks (Option 1 of 2). Obtain customers opinion about the company’s products and make changes accordingly. Slide 3 : This slide also presents Feedbacks (Option 2 of 2) with the following features- Suggest, Inquire, Elevate, Reflect. Slide 4 : This is Customer Feedback infographic slide Enter the feedback results in this infographic slide to create an everlasting impact on the audience. Slide 5 : This slide indicates Customer Satisfaction (1/2) level using Key Performance Indicators. You can alter it as per your requirement. Slide 6 : This slide shows Key Metrics with the following five parameters- New Customers per month, On-time Delivery, Customer Satisfaction, Lead Conversion Rate, Customer Retention Rate. Monitor the performance on the basis of these mentioned parameters, you can also alter them as per your requirements. Slide 7 : This slide presents Customer Satisfaction (2/2) graphically. This graph displays the relationship between customer loyalty & satisfaction. You can use it on the basis of your requirements and reflect the customer satisfaction level. Slide 8 : This is Customer Satisfaction Survey Feedback Icons Slide. Alter icons as per your requirement. Slide 9 : This slide shows Coffee Break image. You can alter the content as per need. Slide 10 : This slide forwards to Charts & Graphs. Alter the content as per your need. Slide 11 : This is a Stacked Line With Marker slide to show product/ entity comparison, specifications etc. Slide 12 : This is a Clustered Bar graph slide to show product/ entity comparison, specifications etc. Slide 13 : This is a Volume - Open - High - Low – Close - Chart to show product/ entity comparison, specifications etc. Slide 14 : This is a Stacked Area-Clustered Column to present product/ entity comparison, specifications etc. Slide 15 : This is a Open-High-Low-Close-Chart slide to present product/ entity comparison, specifications etc. Slide 16 : This slide is titled Additional Slides. You can change the slide content as per your needs. Slide 17 : This is Our Mission slide with Preferred By Many, Target Audiences, Values Client and Goals as examples. Slide 18 : This is an Our Team slide with name, image and text boxes to put the required information. Slide 19 : This is an About Us slide. State company or team specifications here. Slide 20 : This is a Comparison slide to show comparison of two entities. Slide 21 : This is Our Goal slide. State your goals here. Slide 22 : This is a Financial score slide. State financial aspects, information etc. here. Slide 23 : This is a Quotes slide to convey company/ organization message, beliefs etc. You may change the slide content as per need. Slide 24 : This is a Puzzle pieces image slide to show information, specifications etc. Slide 25 : This is a Target image slide. State targets, etc. here. Slide 26 : This slide shows a Mind map for representing entities. Slide 27 : This slide displays a Venn diagram image. Slide 28 : This is a Bulb Or Idea image slide to show information, innovative aspects etc. Slide 29 : This is a Thank You slide with Email Address:Contact Numbers, Address# street number, city, state.

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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

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A customer satisfaction survey can help you get the insights you need to improve your offerings and build long-term loyalty.

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How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey.

After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. Our research finds that 80% of customers say the experience a company provides is as important as its products and services

A customer satisfaction survey helps you get candid feedback from your customers. It gives them the opportunity to share their needs, preferences, and frustrations.

Your customer relationship management (CRM) system makes it easy to track, manage, and analyze this data in one centralized location. Your whole team has a complete picture of each customer in real time, so they know how to deliver on customer expectations. Let’s look at how you can get the most out of a customer satisfaction survey.

What you’ll learn:

What is a customer satisfaction survey, why customer satisfaction surveys are important, how to create a customer satisfaction survey.

Types of questions to ask, plus examples

Top use cases for customer satisfaction surveys

How to use customer satisfaction surveys to your advantage, modernize your contact center.

The right mix of customer service channels and tools can help you become more efficient and improve customer satisfaction. Our guide reveals how high-performing service orgs make it happen.

A customer satisfaction survey is a tool businesses use to gather feedback from customers about their experience. These surveys typically ask customers to rate their satisfaction with a product, service, or recent interaction.

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

A customer satisfaction survey can be conducted through various digital channels , from chatbots to email. The questions can be structured (with predefined response options) or open-ended (where customers can provide detailed answers).

The goal is to get service intelligence from quantitative and qualitative data to learn more about the customer experience, see what’s working, and identify areas for improvement. A customer satisfaction survey helps businesses make informed decisions to enhance the customer experience. (Back to top)

Customer satisfaction surveys are a key part of understanding the customer experience . They help you measure customer satisfaction and let you know what’s working and what’s not so you can constantly improve. You can use these data insights to make better decisions on how to deliver better products, services, and experiences.

They also help you better understand customer preferences so you can tailor your offerings and personalize their experiences. You can even find out how you stack up against your competitors.

Most importantly, customer satisfaction surveys show your customers that you care about them and their experience with your business. This helps to strengthen customer relationships and build loyalty, which can lead to increased revenue. (Back to top)

Your customer satisfaction surveys will vary depending on what your company wants to know. You may design one to get a sense of overall customer satisfaction, and another to dig into specific parts of the customer, product, or service experience.

To save time, you can use generative AI like Einstein GPT to create surveys for you. For example, you might ask: “Write me a survey for customers who called about product x, but who have a low customer satisfaction score in the past year.” Be sure to have a human review the survey for accuracy.

You can also use generative AI to help you decide which customer surveys go to which customers by segment. Generative AI can analyze customer data to identify patterns and preferences within different segments. For example, it can recommend that one survey be sent to customers with a past high CSAT and another for customers with a past low CSAT. Sending your survey to the right customers can improve the likelihood of getting more meaningful insights.

No matter your objective, here’s how to set up for success:

Define a clear purpose: Before you begin, decide what you want to know. For example, if you want to know about how easy customers find their self-service experience with your company to be, focus your questions on self-service ease of use only.
Keep your survey short: Your customers may want to give you feedback, but if you make your survey too long or complicated, you may not get enough responses or quality feedback. Limit the number of questions — whether you use structured, open-ended, or a combination of both types. Let them know the time it will take for them to complete your survey.
Mix quantitative and qualitative questions: Each question type provides unique insights. Quantitative questions provide numerical data that can be analyzed and measured in a customer satisfaction score (CSAT) . Qualitative data helps to explain the “why” behind quantitative. Ask your customers to rate their experience on a number scale. Finish with a question that prompts open-ended feedback, so they can explain what they mean in their own words.
Personalize, and be specific: Our research finds that 61% of customers say most companies treat them as a number. This is where the power of your CRM and automation comes in with the ability to send personalized emails with customer names and previous interactions with your business at scale. A personal touch can bump up response rates by making your customers feel like they matter as people. This also helps to improve customer engagement and build stronger relationships.
Choose a delivery method: Your delivery method should match your audience’s communication preferences, whether it’s voice , email, social media, or live chat. If you don’t know the best method, test different options to see which gets you the most responses.
Timing is everything: Send your survey when the experience is still fresh in customers’ minds but gives them enough time to form an opinion. Getting in touch after an important conversation or milestone can help you gather more accurate and useful responses. Tools like Service Cloud let you automate and send responses when it matters most, so you can reach customers at the right time. It can also send a reminder to complete the survey, in case someone doesn’t respond.
Act on feedback: The point of collecting data is to do something with it. When you make changes based on customer feedback, let them know through personalized emails, in-app notifications, or social media announcements. Showing customers how their feedback influenced change builds trust and makes it more likely that they’ll refer you to others — and respond to future surveys.
Reflect on previous surveys: Not all surveys provide will provide the data you want. Look at past surveys to see which have worked well before and what could be improved for stronger results. (Back to top)

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Types of customer service questions, plus examples

You’re ready to create your own customer satisfaction survey. You know to include different kinds of questions depending on the type of feedback you want. But what specific approach should you take?

Your questions can range from general to specific depending on the information you’re after. For example, rating scales may help you understand general satisfaction and set a CSAT benchmark. But want to know more about customers’ experiences with specific products or product features? Consider having them tell you in their own words.

Here are 8 question types and examples to help get you started:

Overall satisfaction: Usually, this is a rating to gauge general satisfaction with your product or service.

Example: “On a scale from 1 to 5, how satisfied are you with our product or service?”

2. Specific experiences: Learn about customers’ experience with different aspects or interactions with your business by using open-ended questions.

Example: “Please describe a recent experience you had with our customer service team.”

3. Improvement suggestions: Seek actionable feedback about how to improve.

Example: “What’s one thing we could do to make your experience with our contact center better in the future?”

4. Product usage: Understand how customers typically engage with what you offer.

Example: “How do you use our product or service?”

5. Demographics: Collect background information to better segment your audience.

Example: “Where are you located?”

6. Psychographics: Explore the attitudes and behaviors of your customers.

Example: “How much does field service sustainability matter to you? “

7. Satisfaction scale: Quantify satisfaction levels based on recent service or overall experience with your company.

Example: “On a scale from 1 to 10, with 10 being the best and 1 being the worst, how satisfied were you with your contact center experience today?”

8. Write-in: This is an opportunity for you to ask specific questions and gain a bit more context. Customers can express their thoughts freely and provide information you may not gather using other formats.

Example: “In your own words, what has your experience been like with our products?” (Back to top)

Rather than a crisis tool to solve problems after the fact, customer satisfaction surveys should be used proactively to learn about and improve the customer experience. Use them early and often to uncover valuable information at every stage of the customer journey and improve your approach to customer service. Let’s look at a few examples.

Understanding customer feedback across touchpoints

When to use: After a customer interacts with your service team or at regular intervals to measure service quality over time.

Every interaction with your business, including contact center, in-store purchase, or field service appointment, offers an opportunity to collect insights. If someone calls about a broken dishwasher, follow up with a survey. Have them rate their dispatcher experience , field service appointment, or the product itself. For a full picture, send a survey after they schedule the repair and another after it’s completed.

This approach helps you understand how satisfied customers are with different aspects of your business, from your customer service to the field service experience and product quality. It also helps identify what’s working well and what needs improvement at different stages.

Preventing customer churn and improving retention

When to use: If a customer has expressed disappointment with a product, canceled a service, or otherwise indicated they might be ready to buy elsewhere, use a customer satisfaction survey to gather feedback and fix the problem.

Surveys can be a powerful tool in identifying at-risk customers and reasons for potential churn. By asking customers about their experiences and satisfaction, you’ll uncover those who may be ready to leave for a competitor and need some extra attention.

Ask dissatisfied customers for their feedback and what could be improved for them to stay. Then, add their responses to their customer record and follow up with personalized assistance. If you have guidelines in place for retaining customers, such as personalized offers and incentives, this is a good time to use them to regain customer satisfaction and loyalty.

Identifying where you’re getting it right

When to use: After a customer has shown high satisfaction with a recent interaction or milestone in their customer journey.

While customer satisfaction surveys can show you where your customer service approach is falling short, they also point to what you’re doing right. Surveys often reveal your brand advocates — customers who are more likely to recommend you to others, speak highly of your brand publicly on social media, and make additional purchases.

Analyze positive survey responses and feedback for signals of high satisfaction. Reinforce your service team’s positive behaviors and celebrate successes all year round. You can also use positive customer interactions and feedback — examples of things you’re doing well — as training and coaching opportunities.

Testing the market for a new solution, product, for service

When to use: Before you introduce a new solution, survey high CSAT customers who are more likely provide feedback before it is launched and advocate for it when it goes into market.

By targeting customers that have had a positive experience with your business in the past, you’re more likely to get useful feedback from them. Consider offering an incentive, like a free sweatshirt, if they participate in your survey. You can gauge interest, validate your product concept, find out what features they like, identify areas for improvement, and more. This way, you can address any issues before you launch the product, ensuring that you deliver a solution that meets customer needs and expectations.

A satisfied customer is also more likely to become an earlier adopter and an advocate for your product once it launches. They may recommend it to others through word-of-mouth referrals or on social media platforms in real time. Watch for these reviews and acknowledge their feedback right away. Be sure to ask them if they will participate in your customer reference program, as well in case studies, customer stories, and webinars. Their advocacy helps to build trust, attracting new customers and driving business.

Evolving with customer expectations

Feedback collected from surveys doesn’t just guide your business to improving its products and services; it can also help you provide better customer service experiences. Understanding what customers value most can help you hone your process so that you evolve with changing customer preferences. Consistent feedback about customer expectations also helps your team remain agile.

If customers frequently give your company five stars, consider follow-up surveys. Ask open-ended questions to pull in information about specific parts of the experience they enjoyed and what exactly they liked. For example, if you want their take on resolving a complaint, ask what made it stand out. Detailed feedback allows you to keep delivering great experiences. (Back to top)

With customer satisfaction surveys, you don’t have to be a mind reader. By asking, listening, acting, and communicating, you build a continuous cycle for improvement. When you implement changes based on customer feedback, share those updates with your customers right away. This can help them feel valued, leading to higher loyalty and satisfaction.

Remember: customer satisfaction surveys are only as good as the data they collect. Asking the right questions, in the right way, at the right time, will increase your response rates and provide you with the right insights to act on. Show your customers you’re committed to giving them a great experience. That’s what keeps them coming back for more. (Back to top)

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How to Visualize Survey Results Using Infographics
Customer Satisfaction Survey Result PowerPoint Template
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Customer Satisfaction Survey Results
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Top 5 Survey Results Presentation Examples

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How to turn survey results into a great presentation
Jotform Report Builder automatically turns your Jotform survey responses into beautiful, professional reports. Create the perfect report with a range of charts and tables. You can drag and drop design elements to suit your tastes. Don't worry about having to update your presentation once it's designed — presentations are updated ...
Turning survey results into slick presentations: a beginner's guide
Then click "Export All" and select "All Summary Data" in either a PDF or Powerpoint format. From here, you can easily print PDF handouts or simply add Powerpoint slides to your presentation. Now that you've got sleek-looking charts that are clean, easy to read, and in just the right format, your presentation is sure to be a hit. Customer Stories.
How to Present Survey Results in PowerPoint (3 Insanely Quick Shortcuts
Here's how you can do it 👇👇. Step 1: Install the ClassPoint add-in for PowerPoint. Step 2: Launch any presentation slides and enter slide show mode. Step 3: Click on "Quick Poll" on the ClassPoint tab at the bottom of your screen and choose from three poll types: true or false, yes or no, and agree or disagree to launch the poll.
Top 7 Survey Results Presentation Examples for Impactful Insights
7. Video Presentations: Dynamic Engagement. For a truly dynamic presentation, consider creating video content that incorporates survey data. You can blend survey insights with interviews of respondents and visual elements. Videos add a compelling dimension to your presentation, making it engaging and memorable.
How to Analyze and Present Survey Results
1. Create a Presentation. While many times you'll put together a document, one-pager or infographic to visualize survey results, sometimes a presentation is the perfect format. Create a survey presentation like the one below to share your findings with your team. 1 / 8.
How to present survey results in PowerPoint or Google Slides
In addition to numerical data, present the objectives and conclusions of your survey. The audience will appreciate it if you make them part of the survey interpretation process. Explain how you collected the information. Detail the process of conducting the survey, so that the audience can see the hard work behind it.
How to Prepare a Survey Results Presentation?
A CSAT Score Bar Chart is one of the survey results presentation-oriented visualizations you can use to display insights into your data.. The chart shows a Net Promoter Score- a customer experience-based metric.. The resulting insights are displayed along a Y-axis between -100 and +100. Use this graph to measure your customers' level of loyalty.
Survey Result Presentation
A survey result presentation is using a visual way to describe survey results to get more deep insight into a topic, it can be a PPT report of findings and discussion of the employee satisfaction survey, customer satisfaction survey, training and course evaluation survey, market research, and more.
How to Present Survey Results in PowerPoint
Use headings and subheadings to break your survey results into smaller sections that are easier to read and understand. Include a table of contents to allow your audience to easily navigate through your presentation. Group your data by theme or category to provide structure and context to your survey findings.
How to Present Survey Results Using Infographics
Using pies for binary results is pretty self-explanatory. Basically, just use a single pie slice to highlight the proportion of "Yes" responses compared to "No" responses. For the "Yes" responses, use a brighter, more saturated color and start the segment at 12 o'clock on the pie chart: EDIT THIS SURVEY RESULTS TEMPLATE.
How To Present Survey Results: Display Your Data With Ease!
1. Graphs and Charts. If you're looking for the most visually appealing ways to present survey results, graphs and charts are good options. These make a quick and easy-to-understand graphic. Here are some of the commonly used types of graphs and charts: Pie chart: A popular chart type, it shows the breakup into sections, with the sum of all ...
How to Present Your Survey Results
4 - Reiterate Your Questions in Writing. Survey results are based on answers given to questions. For this reason, it is important to know exactly what the questions were, in order to correctly interpret and shed light on the survey results. For example, when stating that 90% of your customers are satisfied, remember to include the question ...
[Updated 2023] Top 15 PPT Templates to Assess Survey Results
Template 1: Survey Results Showing Customer Engagement. ... Template 12: Technical Survey PPT Template. You can use this template to conduct a technical survey for your organization. This PPT design covers a few difficulty parameters for the problems - not a challenge, moderately challenging, difficult problem, prohibitive problem, and more. ...
Top 5 Survey Results Presentation Examples
Top 5 Survey Results Presentation Examples. The survey is a crucial part of a business because you get to collect the voice of customer data. If you want to learn more about customizing this chart, setting properties, header, footer, and labels you can read our guide on How to Present Likert Scale Data.
How to Analyze Survey Results Like a Data Pro
However, presentation is key in helping others understand the insights you're trying to explain. The next section will explain how to present your survey results and share important customer data with the rest of your organization. How to Present Survey Results 1. Use a graph or chart. Graphs and charts are visually appealing ways to share data.
Survey Results PowerPoint Template & Google Slides
We have designed this survey results PowerPoint template to present the results of the surveys. Presenters can use the layouts to use in their survey results presentation. The survey result infographics added to this template help represent the results of four categories in various layouts. The first slide has a simple bar chart, four square ...
4 Engaging Ways to Present a Survey Analysis Report (With ...
The way you present your findings makes all the difference in whether the results are understood, listened to, and acted on. It's so easy to make a survey analysis report boring and uninspiring. However, we can't advocate enough that the best reports and presentations are fun and engaging as well as being clear and insightful.
12 Must-Have Slides to Structure a Customer Satisfaction Survey
Download this presentation . Slide 9: Detailed Survey for Customer Feedback . This comprehensive survey template is ideal for gathering your customer information. This survey PPT will assist you in assessing the consumer opinion and improving your products and services by asking questions about everything from satisfaction to product usage.
How to communicate your customer survey results
Then, multiply by 100 to get the percentage. For example, if 65 out of 100 respondents gave you a rating of 4 or 5, your CSAT score would be 65% (65 / 100 = 0.65 x 100 = 65%). This metric is often used to measure customer satisfaction based on a recent interaction between a guest and your company. In other words, it's a short-term reflection ...
Survey Results Presentation
The Survey Results template consists of four professional slides, each with a large number of infographics, charts and graphs. All slides of the template are made in a bright color scheme and have all the necessary tools to build a professional presentation. This template will be useful in providing data from various social surveys.
23 Excellent Customer Satisfaction Survey Examples [+ Templates]
2. Gauging customer loyalty: These surveys give customers a chance to share feedback that yields their propensity to be a loyal customer. Companies can use this information to better retain customers. 3. Identifying customer trends: Surveys allow companies to identify trends in customer satisfaction over time.
Customer Satisfaction Survey PowerPoint & Google Slides
A customer satisfaction survey is a tool used by businesses to gather feedback from their customers regarding their experiences with products or services. These surveys typically consist of a series of questions that ask customers to rate their level of satisfaction with various aspects of the business, such as the quality of the product, the ...
Customer Satisfaction Survey Feedback Powerpoint Presentation Slides
Slide 1: This slide introduces Customer Satisfaction Survey Feedback.Add your company name here and begin. Slide 2: This slide shows Feedbacks (Option 1 of 2).Obtain customers opinion about the company's products and make changes accordingly. Slide 3: This slide also presents Feedbacks (Option 2 of 2) with the following features- Suggest, Inquire, Elevate, Reflect.
What Is a Customer Satisfaction Survey
A customer satisfaction survey is a tool businesses use to gather feedback from customers about their experience. These surveys typically ask customers to rate their satisfaction with a product, service, or recent interaction. It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage ...

How to turn survey results into a great presentation

Why you should turn survey results into a presentation

How to create a survey results presentation: Best practices

Turn survey results into a presentation with Jotform Report Builder

How Jotform can make surveys easy

How to Present Survey Results in PowerPoint (3 Insanely Quick Shortcuts)

How to Present Survey Results in PowerPoint: Quick Suggestions

3 Insanely Quick and Easy Ways on How to Present Survey Results in PowerPoint !

1. ClassPoint Quick Poll

Benefits of ClassPoint Quick Poll

2. Presenting Survey Results Using Charts

The Pro Way: Using PowerPoint SmartArt

3. Presenting Survey Results Using Animations

FAQs on How to Present Survey Results in PowerPoint

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Top 7 Survey Results Presentation Examples for Impactful Insights

Examples of Survey Results Presentation

2. Data Dashboards: Interactivity and Exploration

3. Word Clouds: Uncovering Key Insights

4. Comparative Charts: Highlighting Differences

5. Heatmaps: Regional Insights

6. Case Studies: Adding Depth and Context

7. Video Presentations: Dynamic Engagement

Additional Tips for Survey Presentation

Understand the Audience

Choose the Right Format

Structure the Presentation

1. Title Slide

2. Introduction

3. Key Findings

4. Demographics

5. Detailed Analysis

6. Recommendations

7. Conclusion

Narrative Flow

Design and Style

Practice and Feedback

Engage Your Audience

Closing Thoughts

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