cover letter for research proposal submission sample

How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

Related posts

The best proposal software for 2024 (top four tools), the raci chart: how to respond faster to security questionnaires, 51 fascinating rfp statistics on the state of bidding in 2023.

• SpringerLink shop

Cover letters

A good cover letter can help to “sell” your manuscript to the journal editor. As well as introducing your work to the editor you can also take this opportunity to explain why the manuscript will be of interest to a journal's readers, something which is always as the forefront editors’ mind. As such it is worth spending time writing a coherent and persuasive cover letter.

The following is an example of a poor cover letter:

Dear Editor-in-Chief, I am sending you our manuscript entitled “Large Scale Analysis of Cell Cycle Regulators in bladder cancer” by Researcher et al. We would like to have the manuscript considered for publication in Pathobiology. Please let me know of your decision at your earliest convenience. With my best regards, Sincerely yours, A Researcher, PhD

Instead, check to see whether the journal’s Instructions for Authors have any cover letter requirements (e.g. disclosures, statements, potential reviewers). Then, write a letter that explains why the editor would want to publish your manuscript. The following structure covers all the necessary points that need to be included.

• If known, address the editor who will be assessing your manuscript by their name. Include the date of submission and the journal you are submitting to.
• First paragraph: include the title of your manuscript and the type of manuscript it is (e.g. review, research, case study). Then briefly explain the background to your study, the question you sought out to answer and why.
• Second paragraph: you should concisely explain what was done, the main findings and why they are significant.
• Third paragraph: here you should indicate why the readers of the journal would be interested in the work. Take your cues from the journal’s aims and scope. For example if the journal requires that all work published has broad implications explain how your study fulfils this. It is also a good idea to include a sentence on the importance of the results to the field.
• To conclude state the corresponding author and any journal specific requirements that need to be complied with (e.g. ethical standards).

TIP: All cover letters should contain these sentences:

• We confirm that this manuscript has not been published elsewhere and is not under consideration by another journal.
• All authors have approved the manuscript and agree with its submission to [insert the name of the target journal].

Submission checklist

Before submitting your manuscript, thoroughly check its quality one more time. Evaluate it critically—could anything be done better?

Be sure that:

• The manuscript follows the Instructions for Authors
• All files are in the correct file format and of the appropriate resolution or size
• The spelling and grammar are correct
• You have contact information for all authors
• You have written a persuasive cover letter

Back │ Next

Research Paper Cover Letter

A research paper cover letter is more than just an introductory note; it’s a vital aspect of your submission to academic journals. This document provides the initial impression and encapsulates the essence of your research. In this article, we will delve into what a research paper cover letter is, provide an illustrative example, and share valuable tips for crafting one that resonates with the editors.

What is a Research Paper Cover Letter?

A research paper cover letter is a formal letter accompanying the submission of a research paper to a journal or academic conference. It’s your opportunity to introduce the paper, briefly summarize the findings, highlight the significance, and persuade the editor or review panel about the paper’s importance. It’s a critical aspect of the submission process, reflecting the paper’s quality and your professionalism, so it must be thoughtfully composed.

What is an Example of a Research Paper Cover Letter?

Here is a comprehensive example of a research paper cover letter:

[Your Name] [Your Address] [City, State ZIP Code] [Email Address] [Phone Number] [Date]

[Editor’s Name] [Title] [Journal Name] [Address] [City, State ZIP Code]

Subject: Submission of Manuscript – “Exploring the Impact of AI on Environmental Sustainability”

Dear [Editor’s Name],

I am honored to submit my manuscript entitled “Exploring the Impact of AI on Environmental Sustainability” for consideration for publication in [Journal Name]. This research offers groundbreaking insights into how artificial intelligence can be harnessed for sustainable development.

The methodology includes comprehensive analysis and experimentation, and the results reveal promising opportunities in utilizing AI for ecological balance. The findings contribute to the broader understanding of technology’s role in environmental stewardship, filling a significant gap in existing literature.

I confirm that this work is original, has not been published elsewhere, and complies with all ethical guidelines. Enclosed are the manuscript, diagrams, tables, and supplementary materials as per your submission criteria.

I appreciate your consideration of this submission and eagerly await the opportunity to contribute to [Journal Name]. Please feel free to contact me for any further information.

[Your Signature]

[Your Typed Name] [Your Affiliation]

This great cover letter example articulates the crucial elements that make up an effective research paper cover letter. It introduces the topic, succinctly outlines the key points, and concludes with a respectful closure. Customizing such a letter according to the specific journal or conference’s guidelines is essential for a successful submission.

Size: 28 KB

Research Paper Cover Letter Format

Navigate the nuances of academic presentation with our Research Paper Cover Letter Format, designed to make your scholarly work stand out with professionalism and clarity.

[Your Name] [Address] [City, State ZIP Code] [Email Address] [Date]

[Editor’s Name] [Title] [Journal Name] [Address] [City, State ZIP Code]

Subject: Submission of Manuscript: “[Title of the Research Paper]”

I am pleased to submit my manuscript entitled “[Title of the Research Paper]” for potential publication in [Journal Name]. The research embodied in this paper investigates [provide a brief but comprehensive overview of the research topic, methodology, and significance].

This manuscript has not been published elsewhere and has not been submitted simultaneously for publication elsewhere. I believe that the insights and evidence presented in this paper provide a valuable contribution to the existing body of work in [specify the field or subject area].

Thank you for considering my submission. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Title] [Your Phone Number] [Your Affiliation]

Size: 27 KB

Sample Research Paper Cover Letter Example

Access our comprehensive Sample Research Paper Cover Letter to guide your submissions, ensuring they align with academic expectations and standards.

[Your Full Name] [Your Address] [City, State, ZIP Code] [Phone Number] [Email Address] [Date]

[Professor’s Full Name] [Title] [Department] [University Name] [Address] [City, State, ZIP Code]

Subject: Submission of Research Paper on [Title]

Dear Professor [Last Name],

I am honored to submit my research paper titled “[Title of the Research Paper]” for evaluation. This paper, a key part of my [Degree Name], provides an in-depth analysis of [briefly explain the subject matter, highlighting the key themes, questions, and methodology].

Under your guidance and supervision, I have meticulously crafted this paper to reflect the highest standards of academic rigor. I am grateful for the insights and feedback you have provided throughout this process.

I look forward to your review and comments, and I am available for a meeting to discuss the paper at your convenience.

Thank you for your time and consideration.

Best Regards, [Your Full Name] [Your Student ID]

APA Style Research Paper Cover Letter Example

Master the intricacies of the APA format with our specialized cover letter, crafted to showcase your research while adhering to this authoritative style guide.

[Author’s Full Name] [Author’s Affiliation] [City, State] [Phone Number] [Email Address] [Date]

[Editor’s Name] [Title] [Journal’s Name] [Address] [City, State ZIP Code]

Subject: Submission of APA Style Research Paper: “[Title of the Paper]”

I am writing to submit my research paper for consideration in the [Journal’s Name]. The paper, titled “[Title of the Paper],” strictly adheres to the APA citation style and presents a methodological approach to [explain the central theme of the paper].

The enclosed manuscript highlights the [mention key findings, implications, or innovations]. I believe it will resonate well with the readers of [Journal’s Name] and contribute to the ongoing scholarly discourse in the field of [Field of Study].

Please find attached the manuscript along with all supplementary materials. I appreciate your consideration and await your feedback.

Sincerely, [Author’s Full Name] [Author’s Title] [Author’s Affiliation]

Size: 26 KB

Cover Letter for Research Project Example

Elevate your project proposals with our tailored cover letter, emphasizing the significance, methodology, and expected outcomes of your academic research.

[Your Name] [Address] [City, State ZIP Code] [Email Address] [Phone Number] [Date]

[Project Coordinator’s Name] [Title] [Organization Name] [Address] [City, State ZIP Code]

Subject: Application for [Project Title] Research Project

Dear [Project Coordinator’s Name],

I am writing to express my keen interest in the [Project Title] research project at [Organization Name]. With a strong background in [Your Field], I believe that my skills and experiences align perfectly with the project’s objectives.

I have attached my research proposal, CV, and other relevant documents for your review. My proposal outlines my approach to [briefly summarize the main focus of the research project].

Thank you for considering my application. I am eager to contribute my expertise to this exciting project and look forward to the opportunity to discuss my proposal further.

Yours sincerely, [Your Name] [Your Title] [Your Affiliation]

Research Paper Cover Letter for Student Example

Enhance your academic submissions with our student-focused cover letter, designed to highlight your research diligence, hypotheses, and learning objectives.

[Student’s Full Name] [Address] [City, State ZIP Code] [Email Address] [Date]

[Professor’s Full Name] [Title] [Department] [University Name] [Address] [City, State ZIP Code]

Subject: Submission of Research Paper on [Topic]

I am thrilled to submit my research paper on [Topic] as part of the requirements for [Course Name]. Through rigorous analysis, innovative methodologies, and critical thinking, I have explored [briefly summarize the subject matter of the paper].

I value the insights and guidance you provided during my research and writing process. The knowledge I gained from this experience has greatly enhanced my understanding of [Field of Study].

Thank you for your time and consideration. I look forward to your feedback.

Sincerely, [Student’s Full Name] [Student ID] [Course Name]

Research Paper Cover Letter for Thesis Example

Add finesse to your thesis presentation with our dedicated cover letter, underlining the depth, originality, and significance of your pivotal research.

[Your Full Name] [Address] [City, State ZIP Code] [Phone Number] [Email Address] [Date]

[Thesis Advisor’s Full Name] [Title] [Department] [University Name] [Address] [City, State ZIP Code]

Subject: Submission of Thesis Research Paper on [Topic]

Dear Dr. [Last Name],

It is with great anticipation that I submit my thesis research paper on [Topic]. This comprehensive study, guided by your expert mentorship, has been both challenging and rewarding.

I have delved deeply into [explain the central theme, methodology, and findings], aiming to contribute valuable insights to the field of [Field of Study].

Enclosed are my thesis, along with all supporting documents. I appreciate your attention to this work, and I am eager to discuss it further at your convenience.

Thank you for your time, support, and guidance.

Best Regards, [Your Full Name] [Your Student ID] [Degree Program]

Cover Letter for Journal Submission Example

Ensure your scholarly work is compellingly presented with our Journal Submission Cover Letter, tailored to captivate editors and facilitate publication.

[Your Full Name] [Title] [Address] [City, State ZIP Code] [Email Address] [Phone Number] [Date]

[Editor’s Full Name] [Title] [Journal Name] [Address] [City, State ZIP Code]

Subject: Manuscript Submission for [Journal Name]: “[Title of Research Paper]”

Dear Dr. [Editor’s Last Name],

I am pleased to submit my manuscript, titled “[Title of Research Paper],” for potential publication in [Journal Name]. This original research contributes to the field of [Field of Study] by [provide a concise overview of the paper’s central theme, methodology, and key findings].

I have followed all the guidelines provided by [Journal Name] and have included all necessary supplementary materials.

Thank you for considering my submission. I believe this research fits well with the focus of your esteemed journal, and I look forward to your response.

Sincerely, [Your Full Name] [Your Title] [Your Affiliation]

Simple Research Paper Cover Letter Example

Go for a minimalist yet impactful approach with our Simple Research Paper Cover Letter, designed to present your findings clearly and concisely.

[Recipient’s Full Name] [Title] [Organization Name] [Address] [City, State ZIP Code]

Subject: Submission of Research Paper: “[Title]”

Dear [Recipient’s First Name],

I am delighted to submit my research paper on [Title]. This paper, written as part of my [Degree/Course], provides a comprehensive analysis of [briefly summarize the research topic and methodology].

I have enclosed the paper and all necessary supporting documents. Your review and feedback will be greatly appreciated.

Best Regards, [Your Full Name] [Your Title] [Your Affiliation]

Basic Research Paper Cover Letter Example

Use our Basic Research Paper Cover Letter as a foundational guide, offering a straightforward presentation of your academic research and its implications.

[Your Full Name] [Address] [City, State ZIP Code] [Email Address] [Date]

Subject: Manuscript Submission: “[Title]”

I am submitting my manuscript titled “[Title]” for your review. This research paper delves into [briefly describe the research topic, key questions, methodology, and significance].

Enclosed are the manuscript and all necessary supporting documents. I look forward to your feedback and hope for a positive consideration.

Thank you for your time.

Professional Research Paper Cover Letter Example

Elevate your academic submissions with a touch of professionalism using our expertly crafted cover letter, emphasizing your research’s significance, methodology, and scholarly contribution.

Subject: Professional Submission of Research Paper: “[Research Paper Title]”

I am pleased to submit my research paper, titled “[Research Paper Title],” for professional review and potential publication in [Journal Name]. This work represents a rigorous investigation into [provide a detailed overview of the research subject, methodology, key findings, and implications].

I believe this research paper meets the high standards of your esteemed journal and will engage and inform your readership.

Please find attached the manuscript, along with all necessary supporting documents. I look forward to your review and response.

Yours Professionally, [Your Full Name] [Your Title] [Your Affiliation] [Your Phone Number]

What do you write in a Research Paper Cover Letter?

A Research Paper Cover Letter serves as a formal introduction of your research to the editor, professor, or other relevant authority. It highlights key aspects of your research and reflects your professionalism. Here’s what you typically include:

1. Introduction: Introduce yourself, the title of the paper, and the purpose of the cover letter. 2. Subject of Research: Briefly explain the research topic, methodology, and main findings. 3. Relevance: Discuss the significance of your research and why it is suitable for the intended audience or journal. 4. Compliance with Guidelines: Mention adherence to the submission guidelines or specific style, like APA. 5. Exclusivity: If submitting to a journal, state that the work has not been published elsewhere. 6. Attachments: List the documents you are attaching, including the manuscript and supplementary materials. 7. Gratitude and Closing: Thank the recipient for their consideration and provide your contact information.

How Do You Write a Cover Letter for a Research Paper?

Writing a cover letter for a research paper requires care and precision. Here’s a step-by-step guide:

1. Address the Recipient Formally: Use the proper title and full name if known. If not, use a general salutation. 2. Introduce Yourself and Your Paper: Start with a concise introduction to your research and its relevance. 3. Provide a Brief Overview: Summarize the key points, methodology, and findings of your research. 4. Highlight the Significance: Explain why the paper is important and how it contributes to the field. 5. Follow Guidelines: If submitting to a journal or specific conference, adhere to their guidelines and mention your compliance. 6. Use Professional Tone and Language: Keep the language formal, clear, and error-free. 7. Include Contact Information: Provide your email, phone number, and other relevant contact details. 8. Sign Off Formally: Close with a polite and professional sign-off, such as “Sincerely,” followed by your name.

Tips for Writing a Research Paper Cover Letter

1. Understand Your Audience: Tailor the cover letter to the recipient, whether it’s a journal editor, professor, or other authority. 2. Be Concise: Keep it brief while including all necessary details. 3. Highlight Key Points: Focus on the most critical and unique aspects of your research. 4. Follow a Structure: Use a clear and organized format with distinct sections. 5. Proofread: Ensure that your cover letter is free of grammatical errors and typos. 6. Maintain Professionalism: Use a respectful tone and formal language throughout. 7. Align with the Journal or Institution’s Tone: If applicable, match the style and tone of the journal or institution to which you are submitting.

Research Paper Cover Letters play a crucial role in making a positive impression and conveying the significance of your work. By adhering to formalities and focusing on the essentials of your research, you can create an effective and professional cover letter.

Cover Letter Maker

Text prompt

• Instructive
• Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.

Writing a Cover Letter for Journal Submission [Free Template]

• Research Process
• Peer Review

Journal cover letters are your chance to lobby on behalf of your manuscript. This AJE Journal Cover Letter Guide offers some useful tips for getting them right. It also includes a free journal cover letter template.

Updated on September 20, 2018

The cover letter accompanying your journal submission is your chance to lobby on behalf of your manuscript. The letter is far from just a formality and should be written with the same care as your manuscript's text (if not more). Ultimately, your cover letter is designed to influence the decision of the editor to send your manuscript out for peer review. The letter will argue that your manuscript is a good fit for the journal you are submitting it to and highlight your most important findings. Let us help you produce the most effective cover letter possible.

Getting ready to submit your manuscript? Download our comprehensive Free Journal Cover Letter Writing Guide with Template .

A cover letter should be written like a standard business letter :

Address the editor formally by name, if known. Include your contact information, as well. This information is probably available through the journal's online submission system, but it is proper to provide it in the cover letter, too.

Begin your cover letter with a paragraph that states the name of the manuscript and the names of the authors. You can also describe what type of manuscript your submission is (research article, review, case report, etc.). In this first paragraph and the next, describe the rationale behind your study and the major findings from your research. You can refer to prior work that you have published if it is directly related.

Next, write a short paragraph that explains why your manuscript would be a good fit for the journal. Do not simply state that your manuscript is “of interest to the field” or “novel.” Address specific aspects of the journal's Aims & Scope statement. If the journal expresses interest in research with a clinical application, be sure to highlight the importance of your work in terms of clinical implications. If the journal mentions that it focuses on nanostructured materials, explain how your work involved such materials. Even if your work is not a perfect fit for the journal, be sure to address some of the Aims & Scope statement, and explain why your manuscript would be of interest to the journal's readers.

Finally, close with a brief paragraph indicating the following:

• The manuscript is original (i.e., you wrote it, not copied it)
• No part of the manuscript has been published before, nor is any part of it under consideration for publication at another journal
• There are no conflicts of interest to disclose
• A list of potential reviewers (only if requested by the journal)
• Any researchers who should NOT review your manuscript

Together, this information provides assurance to the editor that your manuscript merits consideration for publication in their journal and that you are interested specifically in their journal. Sometimes great science will be reviewed regardless of the cover letter, but a well written cover letter is useful for the vast majority of scientists who want to make their research stand out.

Best of luck with your research! If you have any questions about your cover letter, write us anytime.

Ben Mudrak, PhD

See our "Privacy Policy"

Cover Letter for Journal Submission Templates

Download a Microsoft Word template for a standard journal cover letter (also available with instructions in Chinese , Japanese , Korean , Portuguese , and Spanish ).

How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

Get OpenAsset DAM Insights

How to Create Winning Proposals

What to read next.

5 Inspiring Ideas for Using OpenAsset Beyond Traditional Asset Management 

As a digital asset management (DAM) solution, OpenAsset has established itself as a leader for AEC professionals wanting to streamline their...

Building the Future: How AI is Transforming the AEC Industry 

The architecture, engineering, and construction (AEC) industry stands on the brink of a revolutionary shift, powered by artificial intellige...

Digital Marketing for Engineering: Strategies, Tips, and Channels 

With the rise of digital channels, engineering firms are recognizing the importance of digital marketing to stand out, connect with their ta...

Looking for RFP360? Log in here

How to write a proposal cover letter [with example]

Why you need the ultimate library for your rfp responses.

Selling & Enablement

Updated: Mar 1st, 2024

Like the devilishly tempting Hostess Ding Dongs treat, a proposal cover letter has to be short, sweet, and dense. Unlike that aforementioned hockey puck of delectability, proposal cover letters cannot be mass-produced. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

I’ve spent more than 17 years on proposals and have written hundreds of proposal cover letters. When I started, we printed out proposals and created huge binders to share with reviewers. Reviewers would open the binders to see the proposal cover letter, then an RFP executive summary , and then dig into the proposal itself. Binders are part of a bygone era; there’s been a big digital shift since I started.

Requests for paperless submissions and the growing popularity of online portals has altered the strategic significance of the proposal cover letter. It’s gone from a “must-have” element, to a “nice-to-have” one. My background is predominantly healthcare and insurance. Anecdotally, maybe only 30% of requests for proposals (RFPs) in healthcare and insurance request executive summaries while most volunteer that a cover letter is optional. If they give you an option, take it.

Some online portals don’t even give you an opportunity to include extra documents like cover letters. In such cases, you now have to include the cover letter as part of your proposal PDF. At the same time, RFPs are more complex than ever, requiring more details in submitted proposals. Issuers expect you to have your content in order, and a lot of it.

Speaking of issuers and what they’re looking for in proposal cover letters: They don’t need information that they can find on your website, that they can Google, or that sounds canned. They want to make sure you’ve reviewed the RFP requirements, and it’s absolutely essential to hit them with that up front, in your proposal cover letter. Especially if your solution meets all of the issuer’s requirements. Emphasize that fact simply and directly.

What is a proposal cover letter?

The proposal cover letter is meant to frame up your RFP proposal. It’s not a rehashing of the proposal or executive summary . It’s a vehicle to thank the issuer for the opportunity to respond, to say, “We’ve seen your business requirements and composed this proposal because we think we’re the best partner for you.” Think of it as the bow on your RFP proposal package.

Whether paper, PDF, or stone tablet, one thing that hasn’t changed about the proposal cover letter is that it’s your first opportunity to declare the value propositions that differentiate yours from competitive proposals. These value props will be the threads that weave through your proposal, from cover letter, to executive summary, to answers to questions.

As far as length, I aim for a page and a half when I write proposal cover letters. Try to keep it under two. Go longer only if a template or specific framework for the cover letter is provided by the issuer, which is sometimes the case in government RFPs.

Why a good proposal cover letter matters

RFP reviewers will be looking for deviations in responses. Deviations among responders as well as deviations from their (the issuers) requirements.

When you can write a cover letter and state, “After reviewing the RFP, we are confident that our solution meets all requirements and detail that fact in our proposal,” you make a compelling argument for reviewers to concentrate on how your proposal illustrates how you solve problems. They’ll notice cover letters that do not mention something that direct, and will review those proposals to look for where the solutions fall short.

When should you write the proposal cover letter?

It’s page one so it should be written first, right? Not necessarily. I’m a proponent of writing the executive summary first, the cover letter second, and then building the proposal. Certainly review the RFP first so you can determine what it’s asking for. But don’t just jump into a response from there. Take the time to establish the value props that will make it a cohesive proposal.

Writing the executive summary first helps you formulate your argument and determine which content you’ll need for the proposal. Once you know what you need to be persuasive and how you can solve the issuer’s problem, then you can develop the three-to-five value props (I try to boil it down to three solid, unique value props) that you can define in the proposal cover letter.

Who signs the proposal cover letter?

Notice I didn’t title this section, “Who writes the proposal cover letter?” The person who writes it and the person who signs it may not be one and the same.

If your proposal team is fortunate enough to have a dedicated writer, then have them write the letter based on input from the frontline sales rep. Whoever writes the letter must be fully informed of response strategy and have intimate knowledge of the proposal and executive summary. Strategy, voice, and style need to be consistent across all documents (cover letter, executive summary, and proposal).

Who signs it depends on a variety of factors. In most cases, the frontline sales rep will sign the proposal cover letter. They have the relationship, own the strategy, and likely conducted the discovery that informed the proposal. However, it’s not uncommon for an executive sponsor such as a VP of sales to sign. The thinking being that executive reviewers may appreciate seeing a proposal that’s been vetted by a fellow executive.

There are also those cases when the executive of executives, the CEO, signs the letter. There are two common scenarios for this play. One, the RFP may be large enough to represent a significant percentage of a responder’s annual revenue. Two, the responding organization is concerned with appearing relatively small, and in an effort to improve its stature, seals the proposal with a CEO’s signature.

There’s definitely some gamesmanship at play here. Even so, the name on the letter will never overshadow the content of the proposal.

7 steps to write a proposal cover letter

The compact nature of the proposal cover letter makes it difficult to fit everything in one or two pages. Good writers are valuable assets in these instances. Every proposal cover letter should contain the following sections:

• Thank the issuer (and broker, where applicable) for the opportunity.
• Recite your understanding of the opportunity to validate that you reviewed the RFP requirements.
• List your abilities to meet requirements. If you can meet all of them, lead with that fact.
• Describe your value propositions. You’re trying to portray that, “This is what we bring to the table, and that’s why we’re the best choice.”
• Provide a high-level future snapshot of what business will look like after your solution is chosen.
• Conclude with a persuasive delivery of your understanding of next steps: “We look forward to the opportunity to discuss our proposal further.” Show that you’re able and willing to move forward in the sales lifecycle.
• Sign it from the frontline sales representative or executive sponsor. This should not look like a form letter from the organization as a whole.

3 common mistakes to avoid

Beyond the mistakes of not including a proposal cover letter at all or writing one that’s too long, proofread your next letter for the following mistakes before sending it.

• Avoid repeating anything from the executive summary or proposal. Those documents need to live on their own, just like the proposal cover letter.
• Don’t waste space with your resume. Something like this… Responsive’s growing list of 600+ clients including 40+ Fortune 500 organizations continue to take advantage of our one-of-a-kind Unlimited User licensing model, expanding their usage on the platform to scale organizational success. With Responsive as their team’s support system, every day they break down silos by facilitating collaboration and efficiency in their RFx response process ….is boilerplate that can appear elsewhere in the proposal or not at all, given that it’s likely available to the issuer on your corporate website.
• If a broker is involved, thank them, too. The proposal cover letter is also an opportunity to directly address the issuer. This can be particularly valuable when a broker is involved. Some issuers rely on RFP brokers to sift through responses to make sure only the best possible solutions get serious consideration. Ignore these brokers at your peril. While the response and executive summary will address the issuer and the problem at hand, the cover letter is where you can give a nod to the broker. Acknowledging their involvement in the process and thanking them for the opportunity as well will at the very least alert all reviewers that you paid close attention to the RFP requirements.
• Don’t guess. Make sure you or someone on your team does the legwork and discovery to inform your response strategy. The more you have to guess, the longer the letter will take to write.

Proposal cover letter example

Feel free to use the proposal cover letter example below as a template for your next letter. One of the many advantages of proposal software such as Responsive is the automation of the cover letter process. Don’t get me wrong, you still have to write it, but RFP software helps:

• Access and write in the template within the platform (no need to toggle back and forth between a word processor and whatever application you’re using to build your proposal)
• Include identical brand elements as the proposal and executive summary
• Add the cover letter to the front of the proposal and/or executive summary when you output it for submission

When you use the following example, you’ll need to swap out the RFPIO-centric items with your own company and solution information as well as the custom value props for that specific proposal. The three value props highlighted in the example are Salesforce integration, data security, and customer support. For your letter, these will be specific to your solution and the problem stated in the RFP.

Hi [Issuer(s) first name(s)],

Thank you for considering Responsive as your potential vendor for RFP automation software. We are cognizant of the effort it takes to make a selection like this, so we very much appreciate the opportunity. First and foremost, Responsive meets all of the requirements detailed in your RFP. That’s illustrated in greater detail in this proposal. In the meantime, the following capabilities make us confident that Responsive is the most qualified company and solution for [issuing company name’s] [RFP title].

• Helping businesses improve and scale their RFP response process for greater efficiency. The time and resource savings reported to us from our clients has allowed them to participate in more proposals and provide high-quality responses that create additional revenue opportunities.
• Automating the import and export functions, centralizing content for RFPs, and facilitating collaboration among key stakeholders.
• Managing knowledge and content through our AI-enabled Content Library .
• Giving clear visibility into the entire RFP process through reports and dashboards—including project status and progress, and analytics for actionable insights.

We know that it’s important for [issuing company name] to find a solution with a strong integration with Salesforce. This proposal details Responsive’s integration with Salesforce , and how it will work for you. In addition to that, Responsive’s open API allows for integrations with many other technologies for cloud-storage, collaboration, and other desired platforms.

We also take your data security concerns highlighted in the RFP very seriously. You can be assured that your data will be safe and accessible. We work with a variety of enterprise customers and understand the necessary level of security that is required. From the beginning, we made it a priority to build security right into Responsive’s technology, which we continue to maintain. We are SOC 2 and ISO27001 certified, while continuing to pursue other best-in-class certifications to ensure security.

Regarding your requirement for ongoing support following implementation: When it comes to customer support, our technical and account managers are high performers. We have an expert group of 110 nimble programmers and developers who are always ready to provide quick technical fixes (that you can request right within the solution). Our reliable and attentive account team is ready to fully support [company name] should we move forward as your vendor.

Upon deploying Responsive, it’s intuitive user experience is simple to get used to. You’ll also get free access to Responsive Academy for all your training needs, now and in the future. Getting started is as simple as loading that first project. The whole team will be collaborating from there. As your Content Library grows, machine learning will provide more and more automation opportunities. It won’t be long before you see a drastic uptick in proposal quality and number of proposals submitted.

If you’re interested in comparing our solution to other comparable tools, we recommend that you visit software review platform G2 Crowd’s top RFP Solutions grid . This information is based on user satisfaction and places Responsive at the top in all categories.

We look forward to the opportunity to discuss our proposal further. We appreciate your consideration, and wish you luck on your selection.

Thanks, [Signee’s name] [Signee’s title]

You should have it “cover”-ed from here

If you’ve done your research and client discovery, and you know the value props specific to the RFP that you’ve already reviewed, then letter writing will go fast. The better you know the client and people involved, the easier it is going to be for you to tailor the proposal cover letter, the executive summary, and, most importantly, the RFP proposal.

To learn more about how Responsive can help you write better proposal cover letters, schedule a demo today!

• Product & Best Practices
• Selling & Enablement
• Content & Storytelling
• People & Teams
• Company & Events
• Customer Stories

Related Post

RFP 101: Request for proposal basics

If you’re new to the proposal or bid process, then you’ll need the request for proposal (RFP) basics. Even though, like all business processes, the request for proposal process has changed over the years, many of the basics have held true. Thi

Benchmarks and future-proofing for RFP teams

How is technology aiding the request for proposal (RFP) response process? To find out, we surveyed members of the Association of Proposal Management Professionals (APMP) to gain insight into current and future trends in proposal management processes

Why that sales proposal matters more than you think

If you’re deep into a sales process and seeking feedback from a prospect, any sentence with the word “unfortunately” in it generally doesn’t bode well. “Unfortunately, you weren’t selected.” Or, just as bad: “You were our number one c

See how it feels to respond with confidence

Why do 250,000+ users streamline their response process with Responsive? Schedule a demo to find out.

• Privacy Overview
• Strictly Necessary Cookies
• Marketing Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

To learn more read our Cookie Policy .

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By choosing to leave these enabled, you consent to our use of cookies.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

• Extremes and Natural Hazards
• Adaptation Science
• Earth Data Across Scales
• Earth Data Science Education
• Earth Analytics
• Landscape Dynamics
• Partnerships
• Earth Analytics Professional Certificate
• Environmental Data Science Seminar Series
• Post Docs and Graduate Students
• Earth Data Science Corps
• How to Engage
• Learning Portal

How to Write a Good Cover Letter for a Research Position

Writing a cover letter can be intimidating, but it doesn’t have to be!

Some people believe cover letters are a science. Others seem to think they are more akin to black magic. Regardless of how you feel about cover letters, they are one of the most important parts of the job application process. Your resume or CV may get you an interview, but a good cover letter is what ensures that the hiring manager reads your resume in the first place.

Writing a cover letter for any job is important, but the art of writing a good cover letter for a research position can make or break your application. While writing a cover letter for a research position, you have to walk a fine line of proving your expertise and passion while limiting jargon and dense language.

In this post, we will explain cover letter writing basics, and then dive into how to write a research specific cover letter with examples of both good and bad practices.

What Is A Cover Letter and Why Do Cover Letters Matter?

A cover letter is your opportunity to tell a story and connect the dots of your resume. Resumes and curriculum vitae (CVs) are often cold and static—they don’t show any sort of character that will give companies a hint about if you will fit in with their culture. 

Your cover letter gives you the chance to demonstrate that you are an interesting, qualified, and intelligent person. Without proving that you are worth the time to interview, a company or research organization will set your application in the rejection pile without giving it a second look. 

So, what is a cover letter, exactly? It is an explanation (written out in paragraph form) of what you can bring to the company that goes beyond the information in your resume. Cover letters give a company a glimpse into the qualities that will make you the ideal candidate for their opening. 

Note that a cover letter is not the same as a letter of intent. A cover letter is written for a specific job opening. For example, if I got an email saying that the University of Colorado was looking for a tenure track faculty member to teach GEO 1001, and I chose to apply, I would write a cover letter. 

A letter of intent, however, is written regardless of the job opening. It is intended to express an interest in working at a particular company or with a particular group. The goal of a letter of intent is to demonstrate your interest in the company (or whatever type of group you are appealing to) and illustrate that you are willing to work with them in whatever capacity they feel is best. 

For example, if I loved the clothing company, Patagonia and wanted to work there, I could write a letter of intent. They may have an opening for a sales floor associate, but after reading my application and letter of intent, decide I would be better suited to a design position. Or, they may not have any positions open at all, but choose to keep my resume on hand for the next time they do. 

Most organizations want a cover letter, not a letter of intent, so it is important to make sure your cover letter caters to the specifics of the job posting. A cover letter should also demonstrate why you want to work at the company, but it should be primarily focused on why you can do the job better than any of the other applicants.

How to Write a Good Cover Letter: The Basics 

Writing a cover letter isn’t hard. Writing a good cover letter, a cover letter that will encourage a hiring manager to look at your application and schedule an interview, is more difficult (but certainly not impossible). Below, we will go over each of the important parts of a cover letter: the salutation, introduction, body, and conclusion, as well as some other best practices.

How to Write a Good Cover Letter Salutation

Don’t start with “Dear Sir/Ma’am” (or any iteration of a vague greeting, including “to whom it may concern”). Avoiding vague greetings is the oldest trick in the book, but it still holds a lot of weight. Starting a cover letter with the above phrase is pretty much stamping “I didn’t bother to research this company at all because I am sending out a million generic cover letters” across your application. It doesn’t look good. 

The best practice is to do your research and use your connections to find a name. “Dear Joe McGlinchy” means a lot more than “Dear Hiring Manager.” LinkedIn is a great tool for this—you can look up the company, then look through the employees until you find someone that seems like they hire for the relevant department. 

The most important thing about the salutation is to address a real human. By selecting someone in the company, you’ve demonstrated that you’ve done some research and are actually interested in this company specifically. Generic greetings aren’t eye-catching and don’t do well.

How to Write a Good Cover Letter Introduction

Once you’ve addressed your cover letter to a real human being, you need a powerful introduction to prove that this cover letter is worth the time it will take to read. This means that you need a hook. 

Your first sentence needs to be a strong starter, something to encourage the hiring manager not only to continue reading the cover letter, but to look at your application as well. If you have a contact in the company, you should mention them in the first sentence. Something along the lines of “my friend, Amanda Rice (UX/UI manager), suggested I apply for the natural language processing expert position after we worked together on a highly successful independent project.” 

The example above uses a few techniques. The name drop is good, but that only works if you actually have a connection in the company. Beyond that, this example has two strengths. First, it states the name of the position. This is important because hiring managers can be hiring for several different positions at a time, and by immediately clarifying which position you are applying for, you make their job a little bit easier.  Next, this sentence introduces concrete skills that apply to the job. That is a good way to start because it begins leading into the body, where you will go into depth about how exactly your experience and skills make you perfect for the job. 

Another technique for a strong lead-in to a cover letter is to begin with an applicable personal experience or anecdote. This attracts more attention than stereotypical intros (like the example above), but you have to be careful to get to the point quickly. Give yourself one or two sentences to tell the story and prove your point before you dive into your skills and the main body of the cover letter.

A more standard technique for introductions is simply expressing excitement. No matter how you choose to start, you want to demonstrate that you are eager about the position, and there is no easier way to do that than just saying it. This could take the form of “When I saw the description for X job on LinkedIn, I was thrilled: it is the perfect job for my Y skills and Z experience.” This option is simple and to-the-point, which can be refreshing for time-crunched hiring managers. 

Since we’ve provided a few good examples, we will offer a bad example, so you can compare and contrast. Don’t write anything along the line of: “My name is John Doe, and I am writing to express my interest in the open position at your company.” 

There are a few issues here. First, they can probably figure out your name. You don’t need that to be in the first sentence (or any of the sentences—the closing is an obvious enough spot). Next, “the open position” and “your company” are too generic. That sounds like the same cover letter you sent to every single employer in a hundred mile radius. Give the specifics! Finally, try to start with a little more spice. Add in some personality, something to keep the hiring manager reading. If you bore them to death in the first line, they aren’t going to look over your resume and application with the attention they deserve. 

How to Write a Good Cover Letter Body

So, you’ve addressed a real human being, and you’ve snagged their attention with a killer opening line. What next? Well, you have to hold on to that attention by writing an engaging and informative cover letter body. 

The body of a cover letter is the core of the important information you want to transmit. The introduction’s job was to snag the attention of the hiring manager. The body’s job is to sell them on your skills.  There are a few formatting things to be aware of before we start talking about what content belongs in the body of the cover letter. First, keep the company culture and standards in mind when picking a format. For example, if I want to work for a tech startup that is known for its wit and company culture, I can probably get away with using a bulleted list or another informal format. However, if I am applying to a respected research institution, using a standard five paragraph format is best. 

In addition, the cover letter should not be longer than a page. Hiring managers are busy people. They may have hundreds of resumes to read, so they don’t need a three page essay per person. A full page is plenty, and many hiring managers report finding three hundred words or less to be the idea length. Just to put that into context, the text from here to the “How to Write a Good Cover Letter Body” header below is about perfect, length-wise. 

Now, on to the more important part: the content. A cover letter should work in tandem with a resume. If you have a list of job experiences on your resume, don’t list them again in the cover letter. Use the valuable space in the cover letter to give examples about how you have applied your skills and experience. 

For example, if I have worked as a barista, I wouldn’t just say “I have worked as a barista at Generic Cafe.” The hiring manager could learn that from my resume. Instead, I could say “Working as a barista at Generic Cafe taught me to operate under pressure without feeling flustered. Once…” I would go on to recount a short story that illustrated my ability to work well under pressure. It is important that the stories and details you choose to include are directly related to the specific job. Don’t ramble or add anything that isn’t obviously connected. Use the job description as a tool—if it mentions a certain skill a few times, make sure to include it!

If you can match the voice and tone of your cover letter to the voice of the company, that usually earns you extra points. If, in their communications, they use wit, feel free to include it in your letter as well. If they are dry, to the point, and serious, cracking jokes is not the best technique.

A Few Don’ts of Writing a Cover Letter Body   

There are a few simple “don’ts” in cover letter writing. Do not: 

• Bad: I am smart, dedicated, determined, and funny.
• Better: When I was working at Tech Company, I designed and created an entirely new workflow that cut the product delivery time in half. 
• Bad: When I was seven, I really loved the monkeys at the zoo. This demonstrates my fun-loving nature. 
• Better: While working for This Company, I realized I was far more productive if I was light-hearted. I became known as the person to turn to in my unit when my coworkers needed a boost, and as my team adopted my ideology, we exceeded our sales goals by 200%. 
• Bad: I would love this job because it would propel me to the next stage of my career.
• Better: With my decade of industry experience communicating with engineers and clients, I am the right person to manage X team. 
• Bad: I know I’m not the most qualified candidate for this job, but…
• Better: I can apply my years of experience as an X to this position, using my skills in Y and Z to… 
• Bad: I am a thirty year old white woman from Denver…
• Better: I have extensive experience managing diverse international teams, as illustrated by the time I…  

The most important part of the cover letter is the body. Sell your skills by telling stories, but walk the razor’s edge between saying too much and not enough. When in doubt, lean towards not enough—it is better for the hiring manager to call you in for an interview to learn more than to bore them.

How to Write a Good Cover Letter Conclusion

 The last lines of a cover letter are extremely important. Until you can meet in-person for an interview, the conclusion of your cover letter will greatly affect the impression the hiring manager has of you. A good technique for concluding your cover letter is to summarize, in a sentence, what value you can bring to the company and why you are perfect for the position. Sum up the most important points from your cover letter in a short, concise manner. 

Write with confidence, but not arrogance. This can be a delicate balance. While some people have gotten away (and sometimes gotten a job) with remarks like, “I’ll be expecting the job offer soon,” most do not. Closing with a courteous statement that showcases your capability and skills is far more effective than arrogance. Try to avoid trite or generic statements in the closing sentence as well. This includes the template, “I am very excited to work for XYZ Company.” Give the hiring manager something to remember and close with what you can offer the company. 

The final step in any cover letter is to edit. Re-read your cover letter. Then, set it aside for a few hours (or days, time permitting) and read it again. Give it to a friend to read. Read it aloud. This may seem excessive, but there is nothing more off-putting than a spelling or grammar error in the first few lines of a cover letter. The hiring manager may power through and ignore it, but it will certainly taint their impression. 

Once the cover letter is as flawless and compelling as it can be, send it out! If you are super stuck on how to get started, working within a template may help. Microsoft Word has many free templates that are aesthetically appealing and can give you a hint to the length and content. A few good online options live here (free options are at the bottom—there is no reason to pay for a resume template).

How to Write a Cover Letter for a Research Position

Writing a cover letter for a research position is the same as writing any other cover letter. There are, however, a few considerations and additions that are worth pointing out. A job description may not directly ask for a cover letter, but it is good practice to send one unless they specifically say not to. This means that even if a cover letter isn’t mentioned, you should send one—it is best practice and gives you an opportunity to expand on your skills and research in a valuable way.

Format and Writing Style for a Research Position Cover Letter

Research and academics tend to appreciate formality more than start-ups or tech companies, so using the traditional five paragraph format is typically a good idea. The five paragraph format usually includes an introduction, three short examples of skills, and a concluding paragraph. This isn’t set in stone—if you’d rather write two paragraphs about the skills and experience you bring to the company, that is fine. 

Keep in mind that concise and to-the-point writing is extremely valuable in research. Anyone who has ever written a project proposal under 300 words knows that every term needs to add value. Proving that you are a skilled writer, starting in your cover letter, will earn you a lot of points. This means that cover letters in research and academia, though you may have more to say, should actually be shorter than others. Think of the hiring manager—they are plowing through a massive stack of verbose, technical, and complex cover letters and CVs. It is refreshing to find an easy to read, short cover letter. 

On the “easy to read” point, remember that the hiring manager may not be an expert in your field. Even if they are, you cannot assume that they have the exact same linguistic and educational background as you. For example, if you have dedicated the last five years of your life to studying a certain species of bacteria that lives on Red-Eyed Tree Frogs, all of those technical terms you have learned (and maybe even coined) have no place in your cover letter. Keep jargon to an absolute minimum. Consider using a tool like the Hemingway Editor to identify and eliminate jargon. While you want to reduce jargon, it is still important to prove that you’ve researched their research. Passion about the research topic is one of the most valuable attributes that a new hire can offer. 

Use your cover letter to prove that you have done your homework, know exactly what the institution or group is doing, and want to join them. If you have questions about the research or want to learn more, it isn’t a bad idea to get in touch with one of the researchers. You can often use LinkedIn or the group’s staff site to learn who is working on the project and reach out.

What Research Information Should be Included in a Cover Letter

A research position cover letter is not the place for your academic history, dissertation, or publications. While it may be tempting to go into detail about the amazing research you did for your thesis, that belongs in your CV. Details like this will make your cover letter too long. While these are valuable accomplishments, don’t include them unless there is something  that pertains to the group’s research, and your CV doesn’t cover it in depth. 

If you do choose to write about your research, write about concrete details and skills that aren’t in your CV. For example, if you have spent the last few years working on identifying the effects of a certain gene sequence in bird migration, include information about the lab techniques you used. Also, try to put emphasis on the aspects of your resume and CV that make you stand out from other candidates. It is likely that you will be competing with many similarly qualified candidates, so if you have a unique skill or experience, make sure it doesn’t get lost in the chaos—a cover letter is the perfect place to highlight these sorts of skills. 

Industry experience is a great differentiator. If you have relevant industry experience, make sure to include it in your cover letter because it will almost certainly set you apart. Another valuable differentiator is a deep and established research network. If you have been working on research teams for years and have deep connections with other scientists, don’t be afraid to include this information. This makes you a very valuable acquisition for the company because you come with an extensive network

Include Soft Skills in Your Cover Letter

Scientific skills aren’t the only consideration for hiring managers. Experience working with and leading teams is incredibly valuable in the research industry. Even if the job description doesn’t mention teamwork, add a story or description of a time you worked with (or, even better, lead) a successful team. Soft skills like management, customer service, writing, and clear communication are important in research positions. Highlight these abilities and experiences in your cover letter in addition to the hard skills and research-based information. 

If you are struggling to edit and polish your letter, give it to both someone within your field and someone who is completely unfamiliar with your research (or, at least, the technical side of it). Once both of those people say that the letter makes sense and is compelling, you should feel confident submitting it.

Cover letters are intended to give hiring managers information beyond what your resume and CV are able to display. Write with a natural but appropriately formal voice, do your research on the position, and cater to the job description. A good cover letter can go a long way to getting you an interview, and with these tips, your cover letters will certainly stand out of the pile.

Related Articles

Lowering barriers to learning and teaching data science.

Nathan A. Quarderer

Ally Faller

Lauren Herwehe

Earth Data Science And The Open Education Movement

Get in touch, certificate form.

Emails for Proposal Submissions: 4 Methods With Samples

You’ve written all the essential sections for your proposal. The design looks great. Now…all you need to do is craft the perfect email to submit your proposal to your prospective client.

But, writer’s block is settling in. You’re not quite sure what to write in your proposal submission email.

Don’t fret. To help you cross this task off your to-do list, we’ve rounded up 4 unique methods for writing proposal submission emails . Plus, we’ve got email samples for each method.

All you have to do is copy and paste your favorite email sample and customize it to your needs. Let’s do this!

Why your proposal submission email matters

If you have experience writing proposals, you know that your executive summary is important. It sets the tone for the rest of your proposal and clarifies why the prospect should invest time reading it in detail.

But here’s the thing: the submission email comes first. 🤫Don’t tell your cover letter we told you so, but the email is the real first impression.

When prospective clients receive the submission email, it encourages them to view your proposal in its entirety.

To be effective, the email should be:

On brand - Every part of your client experience should be on brand, including this email. For different companies, that might mean using formal language, straight-to-the point messaging, or tons of emojis. Just make sure the email is true to your brand style.

Professional - Potential clients will judge the grammar, formatting, appearance, and language of your email to help them decide whether or not they trust you enough to do business with you, so now is not the time for sloppiness. Always proofread your emails.

Purposeful - Don’t stuff this email with unnecessary information or requests. Make sure that every line serves a purpose. If it doesn’t cut it. If your email is too long or complicated, it will be a big turn-off.

Keep these tips in mind when crafting your email, no matter which of the writing methods below you ultimately choose.

4 methods for writing proposal submission emails [with samples]

So how do you write an email to deliver your proposal?

Try one of these 4 unique email-writing methods:

Short and sweet

Full executive summary

Mini executive summary

Assume the sale

Use the one that best matches your company and industry. Then, add your unique brand style and prospect details, and hit that send button!

Method 1: Short and sweet

First up, let’s dive into the simplest of all our email-writing methods.

This email acknowledges the fact that your prospective client probably just wants to read your proposal , not a long, fluffy email. So, this email is kept short and sweet. It serves as a notification and a quick request for the reader’s attention. Nothing more, nothing less.

Sample email

Here’s an example email using this writing method:

Subject line: Partnership marketing proposal Hi Name, I enjoyed our conversation and I look forward to helping you grow your business through strategic, aligned partnerships with the right companies, associations, and influencers in your industry. I prepared a proposal based on your needs and our solution here: {link} Let’s schedule some time early next week to review any questions you might have and move this forward with next steps. Don’t hesitate to contact me with any questions in the meantime, {Your Signature}

Method 2: Full executive summary

Our next method is a lot more robust. Geoffrey James, a contributing editor for Inc., says every salesperson should master the proposal submission email.

He recommends this 7-point template to guide your writing:

Statement of gratitude (1 sentence)

Problem definition and financial impact (1-2 sentences)

Desired outcome (1-2 sentences)

Proposed solution (2-5 sentences)

Proposed price (1 sentence)

Risk reduction (1-2 sentences)

Next step (1 sentence)

With this method, you’re essentially re-purposing your cover letter for your submission email.

Here’s an example email using Geoffrey’s method:

Subject line: Software development proposal Hi Name, Thank you for giving me the opportunity to submit a proposal for your new startup. The school sports club management niche has not yet been digitized and you have the opportunity to be the first SaaS player in this space. If you don’t get to market quickly, you could lose out on this first-mover advantage. You need to take your product to market in under 6 months, and we expect to meet that deadline. I propose a small product team of two senior-level engineers, one product manager, one DevOps engineer, and one QA tester. My business team will provide strategic direction to ensure that this product team performs at a high level and stays on track with the product roadmap. The cost will be $30,000 per month, with a total expected investment of $180,000 (6 months) to develop your MVP and go to market. After this initial development, the ongoing monthly cost will be lower depending on how aggressively you want to add advanced features. To ensure that the MVP meets user needs, we will start by developing a prototype and conducting user testing with 10 target users. After product validation, we will begin development. Please read the proposal in its entirety. You can find it here: {link} If you’d like us to kickoff prototyping next month, I’ll need the signed proposal and a deposit of $30,000 by March 15th. Let’s speak later this week to go over any questions you might have and move this forward with next steps. I’ll send you an invite. {Your Signature}

Method 3: Mini executive summary

This method is inspired by Geoffrey’s 7-point template above—except that it’s a condensed version.

Instead of writing one or more sentences for all of his 7 points, you cover just 3 or 4 of those points.

The benefit of this email method is that it offers context and clarity, without being unnecessarily long.

After all, you probably don’t need to submit a super-long email with your proposal. You just need to encourage the prospect to give it a read.

We recommend you share your gratitude for being able to submit a proposal, describe their pain points or the desired outcome, and detail your proposed solution. However, you can mix and match any of the 7 points from Method 2 to craft an email that is contextualized, yet brief.

This type of proposal works well for financial aid appeal letters as these emails are not so short, and not so lengthy. Precise, to-the-point, and drives results.

For this example email, we’re including the following points: gratitude, desired outcome, proposed solution, and next step.

Subject line: Proposal ready for review Hi Name, Our team at Acme Architects is honored that you’ve given us the opportunity to submit a proposal for your dream cabin. We know how important it is that this cabin provides memories for your family to enjoy for decades to come. To achieve your goals, we’re proposing our standard package, which includes surveying, architectural renderings, design revisions, and streamlined collaboration with your engineer and building team. Please take a moment to review the proposal here: {link} Once the proposal is signed, our team will get to work immediately on the land survey. In the meantime, let's get some time on the calendar to review the proposal together and I can answer any questions. {Your Signature}

Method 4: Assume the sale

With this method, pretend like you’re writing to a new client who’s being onboarded—instead of trying to sell your services.

Most sellers know the “assume the sale” trick . Here’s how it works: you talk (or write) as if the prospect has already said yes. Your easy confidence in winning the deal helps convince them that you’re the one for the job.

This technique is frequently used on sales calls. A sales representative might say something like, “ Let’s make sure to set up a training session on this feature. Our head of education, Samantha, is really great. Your team is going to love her. What month would you like to schedule that ?” The seller is putting the prospective client in the mindset of having already said yes to the deal.

You can use this little sales trick in your proposal submission emails as well. You might hone in specifically on the next steps and not mention much else. Or you might include some details on the first few phases of the project.

Keep in mind that this trick can be effective for small businesses, but if your prospective client is a large organization, you might come across as clueless if you assume that decision-makers are already on board. So, use this method with caution. Find ways to mention onboarding and service details without being overly presumptuous.

Here’s a sample email using this method:

Subject line: Let’s get started! Hi Name, I’m looking forward to working together. You can find the proposal based on our conversation here: {link} Next week, we’ll kick things off with a 90-minute strategy session. I can’t wait for you to meet our chief brand strategist. She’s a gem and very excited about this project! Then we’ll dive straight into customer and market research, and your new brand will be ready for you by May 1st. Can’t wait! {Your Signature}

Must-have email templates when submitting proposals

When writing a professional email, it’s wise not to start from scratch. The proposal submission is an essential part of the sales process, and you want to get it right.

Before sending your sales proposal, consider using these great email templates. They’re available inside of Proposify , our platform designed for sending, tracking, and closing proposals.

Email template for sending the proposal

We’re big believers that for many companies and industries, sales emails should be kept simple.

This proposal email doesn’t include pain points or value propositions. It simply asks the prospective client to take a look at the proposal and let the sender know if they have any questions.

Let this template be a reminder: you don’t have to dress up your proposal with a complicated email. You can choose to let your proposal shine instead (and take pomp and circumstance out of the picture).

Automated follow-up email template to close the deal

Before you submit your proposal, you should set up at least one automated follow-up email . Not only will this save you time, but follow-up email automation also boosts proposal closing rates by 50% on average .

Use our reminder email template as an example. It kicks things off with a simple opening paragraph: “Do you have any questions on the proposal? I’m happy to adjust the terms to meet your needs.”

Automated thank-you email template

The thank-you email serves as one of the initial elements in your client experience.

You should use automation to send the thank-you email, because you want the client to feel good about their decision to work with you. If they sign the proposal while you’re away from your desk, automation ensures that you’re responding to their decision without delay.

You can use this email to cover important onboarding steps, such as filling out a questionnaire or booking a kickoff meeting. Or, you can simply deliver a copy of the signed proposal and let your client know you will be in touch with them as soon as possible to begin the onboarding process.

Proposify offers automated thank-you emails within our platform. This template uses simple, positive language like, “Thank you for accepting our proposal. We’re excited to get started and we’ll be in touch ASAP with next steps.”

With Proposify, you can edit any of our email templates or create your own templates for a variety of use cases.

Get proposal templates and automated emails with Proposify

To send beautiful proposals and submission emails in a snap, you need proposal software .

Proposify includes both proposal templates and email templates to save you time and create consistency for your sales team. Our software also offers analytics features so you can check which prospective clients have viewed your proposal and how often. This data will help you craft custom follow-up emails based on each client’s level of interest (or lack thereof). You can also track average viewing and closing rates to set goals for improving your sales stats.

And for the cherry on top, emails sent with Proposify enjoy an average open rate of 90.5% , so you can be sure that your emails are getting through to your prospects.

The Easy Guide to Online Contracts [+3 Templates]

February 17, 2023

4 Tips That Will Make Any Proposal More Likely to Close

July 12, 2022

Ready to make every deal a closed deal?

Get started with a free Proposify 14-day trial. No credit card required. Just more closed deals.

Search for:

Candid Learning

Candid learning offers information and resources that are specifically designed to meet the needs of grantseekers..

Candid Learning > Resources > Knowledge base

How do I write a proposal cover letter?

The cover letter often is your proposal's first chance to connect your project with the reader's philanthropic mission. It goes on top of a proposal, but it is not the same as an executive summary, which states your proposal's key points.

At minimum, your cover letter should:

• Request your dollar amount and introduce your project in the first sentence
• Describe how your project and/or organization will further the foundation's mission
• Reference your most recent contact with the foundation
• List the proposal's contents
• Give contact details in case the funder wants additional information
• Be signed by your organization's executive director

Dive in to this topic with our self-paced course: Crafting compelling grant proposals Learn how to craft a compelling and competitive proposal.

Sample cover letters

Samples of actual cover letters are usually hard to find because the donor and applicant may be very protective of these documents. Also, they usually are very specific to the project, organization, and funder.

However, our Sample Documents section is a searchable collection of proposals, cover letters, letters of inquiry, and proposal budgets that were actually funded. Each proposal includes a critique by the decision-maker who awarded the grant.

You also might check if anyone in your professional networks would be willing to share sample proposals and cover letters.

See also our related Knowledge Base articles:

How do I write a grant proposal?

What should be included in a letter of inquiry? Where can I find samples?

More articles on proposal writing.

Have a question about this topic? Ask us!

Candid's Online Librarian service will answer your questions within two business days.

Este artículo está disponible en español

Explore resources curated by our staff for this topic:, staff-recommended websites, sample cover letters & proposals.

Nonprofit Guides has a sample proposal cover letter, letter of inquiry, proposal, budget, and other items that may be of use to grantseekers.

Sample Grant-Proposal Cover Letter

Sample cover letter that introduces a grant proposal.

How to Write an Effective Grant Proposal Cover Letter

Lists attributes and tips to write good cover letters. Includes sample cover letter.

Sample Cover Letter,Proposal,Letter Proposal

Each section includes a brief description of its purpose and what to include.

Staff-recommended books

Winning Grants Step by Step

Find: Amazon | Free eBook

Sign up for our newsletter

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Starting the research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved April 3, 2024, from https://www.scribbr.com/research-process/research-proposal/

Is this article helpful?

Shona McCombes

Other students also liked, how to write a problem statement | guide & examples, writing strong research questions | criteria & examples, how to write a literature review | guide, examples, & templates, unlimited academic ai-proofreading.

✔ Document error-free in 5minutes ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

Letters.org

The Number 1 Letter Writing Website in the world

Sample Proposal Cover Letter

Last Updated On January 2, 2020 By Letter Writing Leave a Comment

A sample proposal cover letter is written by a company to another company to offer the proposing company a service or work to make the recipient company achieve timely goals. The letter basically describes the qualities of the proposing company and how well it can handle tasks and deadlines.

Basically, it is a formal business proposal cover letter  written by one company to another. Proposal letter can also be written for funding. Here are few tips to help you write a proposal cover letter.

Sample Proposal Cover Letter Writing Tips:

• Write the letter in a formal way
• Do not make grammatical errors and spelling mistakes
• The language should be formal and at the same time easy for the receiver to understand
• The qualities of the proposing company should be mentioned clearly
• The benefits too should be mentioned briefly
• Provide details without any mistakes
• Convince the clients or company to give you an opportunity

Sample Proposal Cover Letter Template

Date: _____ (Date on Which Letter is Written)

Subject: Sample Proposal Cover Letter

Dear _____(Sir or Madam)

I on behalf of ……….(name of the company) is writing this letter to you after reading your notice in the newspaper for requirement of good material supplier. Our company has vast experience in manufacturing and transporting construction materials and hence feels we would be the right choice for your company.

Our company ……………..(name of the company) have till date supplied quality material to diverse clients all over the globe and hence would suit your requirement in every way. Waiting for a positive reply from your side.

Yours Truly,

Name of the organization

______________

Sign of the Manager

Sample Proposal Cover Letter Sample, Email and Example/Format

Dev Ghosh, Aptech Company, Thane, Mumbai

Date: 20-06-2016

Narender Gandhi, ABC Ltd, Sion, Mumbai

With regards to your application and need a few days back in the newspaper, I on behalf of Aptech Company is writing to you to give as an opportunity to deliver the necessary goods and fulfill your timely demands. You had mentioned in the application that you were looking for reputed, metal and steel suppliers. Our company has been into this business since many years and we feel we would be the right choice for your company.

I have attached a catalog about our company that will give you necessary details about who we actually are. I am sure by giving this opportunity to us you will not regret also you can expect good quality materials from us. After reading all the details feel free to contact us either via email of our official number as mentioned in the catalog.

I expect a positive response soon from your side.

Thanking You,

Yours truly,

Email Format

to: email of receiver from: email of sender

Subject: Business proposal

Dear Mr. Goldberg,

Further to our earlier discussion on Meteor Organization’s current project, we now submit a proposal from Forever Young Ltd for your consideration. We believe Forever Young Ltd is your right candidate to collaborate with Meteor Organization in marketing your products globally, with its high quality services, commitment, and expertise.

From our enclosure, you will approve of Forever Young Ltd’s impressive business strategies, which have heaped outstanding feedback from our clients in past projects for the outstanding services rendered to Forever Young’s esteemed clients. Enclosed is a listing of our esteemed clientele for your perusal.

Forever Young is capable in adjusting and focusing on current and effective strategies while tracking the current market sentiments to benefit Meteor Organization in your sales strategies for your new product launch.

We look forward to hearing positively from you for further collaboration.

Yours Sincerely,

Cindy Larlaton

Related Letters:

• Sample Proposal Letter
• Proposal Cover Letter
• Proposal Cover Letter Template
• Proposal Letter
• Example of Proposal Letter
• Job Proposal Letter
• Proposal Letter from Students
• Marriage Proposal Letter
• Counter Proposal Letter
• Love Proposal Letter
• Proposal Letter Format
• Proposal Letter for Project
• Proposal Letter for Training
• Proposal Letter to Bank
• Proposal Letter to a Client
• Proposal Letter to a Company
• Proposal Letter to a Friend
• Proposal Letter to a Principal
• Proposal Rejection Letter
• Request for Proposal Letter
• Writing a Proposal Letter
• Sponsorship Proposal Letter
• Proposal Approval Letter
• Admission Proposal Letter
• Job Proposal Acceptance Letter

Leave a Reply Cancel reply

You must be logged in to post a comment.

Subscribe to our Free Newsletter

Proposal Cover Letter Template

In our previous article , we discussed how to best use cover letters with proposals . Today, we have included a sample cover letter to give you a better idea of what that might look like. Also attached is a template we based the sample on.

Proposal Cover Letter Sample

Dear Mr. John Don,

I am pleased to enclose here our proposal on Adaption to Climate Change: Agroforestry and Sustainable Farming Practices in Kaule, Nepal to be implemented by KEN. We hope this proposal will allow you to come to a decision regarding support for this project in the coming weeks. KEN requests NPR 1,029,300 from the Embassy’s Small Grants Fund for local NGOs.

KEN last received funding from the Embassy two years ago for rebuilding after the earthquake. From our last meeting with your staff, we understand the Embassy is looking to build resiliency before the next big disaster strikes. Our project directly addresses this issue.

Adaption to Climate Change is a project focused on enhancing the resilience of small-scale farmers to the effects of climate change and to open up new possibilities for income generation. With your support, we will be able to eliminate reliance on cash crops and diversify farmers’ income, allowing for a better, sustainable lifestyle for all 762 residents of Kaule within 12 months.

I will be happy to respond to any questions you may have about the proposal. I can be reached at [email protected] or +977-xxx-xxx xxx.

We thank you again for your consideration and look forward to hearing from you soon.

Download Ready-Made Letter Templates

Here is a proposal cover letter template. The above sample was used with this template as a base. This template is in print letter format. If the cover letter is intended to be sent as an email, then reformat to match the above sample.

An editable Word document file is also available below. All [red text in brackets] should be filled out and customized by the NGO. Do not forget to remove the brackets and red color before sending it to a donor!

This sample has been shared with modification for learning and capacity-building purposes.

Download [110.02 KB]

You are just wonderful and your works are simply educative. Lovely constructed and understandable. I would like to get Business proposals if there there is any.

Dear Olumuyiwa: Sorry. Our website is only focused on proposal writing for NGOs and not for business.

Thanks for your prompt response to my former request. May I then have template of proposal writing for NGOs

For samples and templates, check out our collection here.

Please send me a sample of proposal writing for NGOs too seek financial assistance from donner agencies or others. Send that to me via email [email protected]

Dear Newman: We have selected sample proposals available absolutely free. Click here for further information: https://proposalsforngos.com/sample/

Very Nice Thanks for information and knowledge Impart

Hello Dears, thank you for your all helpful guidance and templates, could you kindly share me a template proposal for my profit language and computer education center? as it is not an NGO, it is non governmental profit center for learning center. Thanks

Sorry for my writing mistake “It is a non governmental profit organization for learning”

we do not have such specific templates, but when you go through the list of templates we do have, I am sure you will find something helpful for your organization.

Please if you won’t mind, I would love to have a voice talk with you to explain myself better. I really need help with writing this letter, am an individual with no sponsors yet but I have the strong urge to do humanitarian services especially towards achieving a healthier communities as well as individuals, I don’t have the fund to run medical tests for free for the smaller communities I have at heart as i want to, thus i want to work hard to raise fund by writing to companies/offices whom I know their staff require the services I render …  Read more »

Dear Yvonnecynthia: You can reach Eva at [email protected]

HELLO everyone, I am actually starting up, my mission is to render Health services to individuals, companies and communities, but I need to write letter introducing my organisation (which is bearly kicking up), I really don’t know how to go about it. But the services I render includes Health Talk, free Vital Signs checks, medical screening (at client’s cost) as well as eye screening too at clients cost. Please can I get a template for such, ( I intend to write to companies).

Hello, where are you located?

Hello Ahmed: Our head office is located in New York, US.

This has been so wonderful

Hello Fredo: I am glad that the article is helpful to you.

anyone here can help to make proposal to the NGOs , i need to submit by tomorrow the request proposal for the international port here anyone can help me..

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Proposal Writer Cover Letter Example

Kick-start your career & find inspiration for your next cover letter with our free, expertly drafted Proposal Writer cover letter example. Make a copy of this cover letter example as it is or rewrite it directly in our HR-approved cover letter builder.

Related resume guides and samples

How to craft an impressive flight attendant resume

How to write an excellent librarian resume

How to craft a compelling personal trainer resume

Proposal Writer Cover Letter Example (Full Text Version)

Dear Hiring Manager,

As a Proposal Writer with 4 years of experience in producing proposals for environmental, civil engineering, and infrastructure projects, I apply with enthusiasm for this opportunity.

I am currently a Proposal Analyst with Sunnybank Technical Services (STS), where I partner with the Engineering, Commercial, Project Management, and EHS divisions to research and write proposals for public and private sector projects. Mirroring your requirements, I analyze RFPs, communicate required information to the divisions, collate inputs, coordinate text review meetings, edit and proofread drafts, and submit error-free files for release. This role builds upon my previous experience as a Junior Proofreader in the Business Publications division of Halliwell Publishing.

In addition to my professional experience, I hold a BA in English and am a member of the Chartered Institute of Editing and Proofreading.

I have enjoyed my time at STS. As the company is reducing its proposal team due to the market impact of the global pandemic, I am seeking a new opportunity. Your company is involved in some really exciting infrastructure projects. I would love to be a part of your proposal team!

Please find attached my résumé for your consideration. Thank you very much for your time. I look forward to hearing from you regarding next steps.

Yours sincerely,

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

Edit this sample using our resume builder.

Don’t struggle with your cover letter. artificial intelligence can write it for you..

Similar job positions

Flight Attendant Librarian Personal Trainer

Related others resume samples

Related others cover letter samples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.