real estate team listing presentation

The Real Estate Listing Presentation: A How-To Guide

A How-To Guide to a Real Estate Listing Presentation

The real estate listing presentation… The secret weapon of any successful listing agent. 

It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing isn’t just a single home or a transaction – it’s a chunk of the market that you control and can leverage for more – and a realtor listing presentation is THE way to get them.

In this blog, I’ll walk you through exactly what a listing presentation is, what goes into it, and how you can make yours stand out from the competition to convince sellers to work with you and even attract new business. 

Let’s start with what a realtor listing presentation consists of…

What is a realtor listing presentation?

A realtor listing presentation is a formal meeting or presentation that a real estate agent conducts with a potential seller who is interested in listing their property for sale. The purpose of the listing presentation is to showcase the agent’s qualifications, expertise, marketing strategies, and the services they provide to help sell the property.

That’s the very direct definition of it. Put another way, it’s your shot to answer two questions: “Why should I sell my house right now and why are you, above anyone else, the person to do it?” 

Or, to put it another way… “How will you make me more money, achieve my goals, and make me feel safe and cared for in the process?” 

The Elements of an Effective Listing Presentation

During the real estate listing presentation, you’ll typically discuss:

• Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry.
• Market Analysis: Present a comparative market analysis (CMA) to help the seller understand the current market conditions, recent sales of similar properties in the area, and the appropriate pricing strategy for their home.
• Marketing Plan: Outline your marketing plan for the property, which may include strategies such as professional photography, virtual tours, open houses, online listings, social media promotion, and print advertising.
• Services Offered: What makes you worth the full commission? Set yourself apart by covering not only the basic services but some unique ones at well. You’ll of course mention staging advice, scheduling showings, negotiating offers, and managing paperwork.
• Agency Agreement: If you convince’em, sign’em! The listing presentation is the place to get that contract signed or at least let them know it needs to be signed before moving forward.

Preparing for the Listing Presentation

Every listing presentation is going to be slightly different, but the core elements will be the same. Your goal is to give this as often and effectively as possible, and that means coming into it prepared. 

At a certain point, you might want to have a team that takes care of every other element of your business so that you can do nothing other than go on listing appointments – because that’s where the money is. So take this preparation seriously.

Research the client

Notice how I’m not calling them a “lead” or a “prospective client” here? Go in with the idea that they are already your client – because you’re going to learn a lot about them before you even get the contract signed. 

First, send out a questionnaire or seller needs analysis asking them all the relevant questions you need to know (more on this below).

Next, dive into research. Start with Facebook, Instagram, and LinkedIn to learn about their preferences, the industry they work in, and previous business history. 

Your objective is to identify their specific needs. See what you can learn to customize your approach to the client.

Now… If you can… try to identify this seller’s DiSC profile . It’ll set you up for success moving forward.

Conduct a needs analysis with potential sellers

Wanna know how to know what a client wants and needs? Start with asking them. All it takes is a simple needs analysis. 

As we’ve already covered, your job in the preparation phase is to discern the motivation so you can tailor the presentation to the seller’s specific needs. 

Are they looking to:

• Sell the house as fast as possible
• Move out by a certain time
• Get more money for some urgent need
• Get more than the home might be worth
• Upgrade or downsize 

On this note, our coaching clients have access to 70+ case studies from top agents, complete with toolkits that include extremely effective needs analysis questionnaires for you to rip-off-and-duplicate.

Gather market statistics and data

Let’s jump back to the topic of DiSC profiles… Some sellers are more motivated by social connection and the trust they build with an agent. Others are motivated by hard data and understanding the numbers. 

It doesn’t matter which one it is – thorough market research is the way to both. It will establish you as the expert who is willing to put in the time to gather this information and then explain it in a way they can understand. 

Where do you get your market data from? Are you combing the MLS? Do you subscribe to Keeping Current Matters or some other real estate trends source? Figure it out and be sure you can show that your information is objective and verifiable.

You’ll want to go armed with:

• A thorough knowledge of the property details
• National and local market statistics
• Comparable sales
• Local rules and regulations (working this in will really establish credibility)

Most importantly, be able to synthesize this information, letting them know that you can both elaborate on any point or break down what is most important for their needs. All of this info will be used in your pricing strategy and help them achieve their goals.

Create a compelling presentation template

If you know me, I’m all about using technology to maximize efficiency and impact, but there is A LOT to be said for the old school route of physical presentation materials. Either way you decide to go, be sure you have a real estate listing presentation template to work off of and customize. 

One of my clients, Carolyn Young , is one of those team leaders who has cleared herself up to focus almost solely on going on listing appointments (going on almost 200 appointments a year) – and that’s because she’s created a listing presentation that is 95% effective in closing the deal. And the centerpiece of her appointment is a set of 200 beautiful, laminated slides that she spreads out across the table to show just how through she is. It blows people away.

On the other hand, a digital approach will give you a much more customizable template. Some of my clients are absolutely killing it with HighNote , which will offer you pre-built templates to upload your material into. You can include professionally edited explainer videos to send to the client before the actual appointment and then open into the full presentation once you’re together.

Just be sure that your presentation is comprehensive and includes all the necessary elements mentioned above, including past sales performance, market data, your marketing plan, and why they should sign an agreement.

The Listing Appointment

Now that you’re all prepared, let’s move on to conducting the appointment itself.

Setting up an effective listing appointment

Where is the best place to conduct a listing appointment? Ideally, it’s in the home you’ll actually be working to sell. Be sure to mention that when setting the appointment, but if it doesn’t work for any reason, don’t wait to set that appointment. Do it in a coffee shop or your office or wherever, because an appointment done anywhere is better than no appointment at all.

No matter where it is, you MUST do a technology and tools check before showing up. If you need anything, be sure you have it:

• Charged laptop
• Presentation slides
• Agency agreement
• Scripts (memorized)

If you need more help with this, you can download this free offer full of listing presentation scripts and strategies . 

Build rapport and establish trust

There’s a very specific reason to practice your listing presentation over and over until you can do it effortlessly, and it’s not so that you get it perfect… Actually, it’s so that you can relax and be calm and receptive to what the seller has to say. 

You’re more than just someone who is going to do this one job for them and be gone; this is an audition to be a part of their lives, and that means you have to be confident, friendly, and likable. Let them know that you’ll be there for them in anything they need in a genuine way before diving into your past client success stories. 

When you’re showing your real estate photos, before and after videos, or CMA findings, it’s about establishing trust and providing value, and your expertise and credentials are a part of that but not the only factor.

Your Listing Presentation Will Make or Break Your Business

I cannot stress how important your real estate listing presentation is. It’s the crux of your business and the key to your financial success. 

Hopefully these tips have been helpful, but if you’re really serious about creating a listing presentation that blows people away and establishes your dominance in your market, the place to get it is Roadmap. 

I’ll be breaking down the best and most advanced listing presentation strategies working today – and best of all, I’ll be doing it in an area near you. So find a location and sign up soon.

But until then, start putting the pieces in place.

Related Articles

A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority right now? Let’s hear it… Yes, getting listing…

Would You Like to Generate and Convert More Leads in Less Time?

Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

Like this article? Please share

Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

Related Articles

Filed under Business • September 6th, 2023

What is a Sales Pitch and How to Make an Effective Sales Pitch

In this article, we explore what a sales pitch is and how to create an effective one.

Filed under Business • April 15th, 2022

The AIDA Model: How to Attract Your Potential Customers?

The AIDA model is one of the many effective models that can be used to analyze the customer buying process and make a funnel analysis. In this article, we will explain how you can attract a stranger into a potential customer using the AIDA Model.

Filed under Business • April 13th, 2022

Building a Sales Funnel: Stages, How to Build, Examples, and Templates Included

In this article, we explain what a sales funnel is, and provide different sales funnel examples. Then, we dive into the stages of a sales funnel and how to build a sales funnel for a streamlined sales process.

Leave a Reply

The Ultimate Real Estate Listing Presentation Guide For 2023

Table of contents.

As a real estate professional, one of the key skills to master in your business is the art of delivering an engaging and persuasive listing presentation. A well-prepared listing presentation can make all the difference in winning new business and securing valuable listings . Second to negotiating offers for your clients, a real estate listing presentation is arguably one of the most important and valuable things you’ll do in your business.

In this article, we will delve into the essential components of a compelling real estate listing presentation that will captivate your audience , earn their trust, and ultimately help you win more listings. We will explore how to prepare for a listing presentation, provide a listing presentation template to guide you in structuring your own presentation, discuss what should be included in your listing presentation, offer tips on how to win a listing presentation, and provide strategies for effectively handling objections you may face throughout your listing appointment.

So, if you’re ready to take your real estate listing presentations to the next level and boost your chances of winning more business, read on as we uncover the secrets to mastering this crucial aspect of the real estate industry.

L et’s get started!

Preparing For A Real Estate Listing Presentation

The key to a successful listing presentation starts with thorough preparation.

This section will provide you with expert tips and techniques to help you effectively prepare for your real estate listing presentation. From understanding your seller’s needs and motivation to sell, setting clear objectives, gathering essential information, and rehearsing your delivery, proper preparation is the foundation for a winning listing presentation.

Understand Your Seller's Motivation To Sell

Knowing your seller’s motivation allows you to tailor your presentation . A fully customized presentation allows you to address their specific needs and concerns.

For example, if they are motivated by a quick sale, you can emphasize your marketing strategy and negotiation skills to expedite the selling process. On the other hand, if their motivation is to achieve the highest possible price, you can focus on your pricing and market analysis expertise.

Gather Information

Before going into a listing presentation, it’s important to gather relevant information. This will allow you to effectively showcase the property and address potential questions or concerns the seller client may have.

S ome information you may want to consider collecting prior to the listing presentation is:

Property details (# of bedrooms, # of bathrooms, any recent renovations, etc.)

National and local market statistics (recent interest rate changes, government plans or funding, etc.)

Comparable sales or comparative market analysis

Local rules and regulations (heritage designations, protected lands, etc.)

Create The Presentation

Now that you have the necessary preliminary information, it’s time to put together the presentation. You don’t want to go into a listing presentation without the presentation. You may consider putting together the listing presentation yourself, but if you’re a high-volume real estate agent, you might not have the time to do so. This is where you might consider outsourcing your presentation design to a presentation design agency like Presentation Geeks.

Check Out Some Recent Projects

Practicing a real estate listing presentation is crucial for several reasons:

First of all, practicing your listing presentation helps you become more confident and comfortable with the material. This allows you to deliver a more polished and professional presentation.

Practicing your presentation helps you refine your message and ensure it is clear, concise, and compelling. It allows you to organize your thoughts, prioritize key points, and convey your value proposition effectively.

Bring Necessary Materials

Some necessary materials you want to bring to your realtor listing presentation are:

Examples of past marketing efforts

A starting asking price

Local market data

Listing agreement

Dress Professionally

A killer listing presentation isn’t just about the presentation deck. You are part of the presentation as well. This means when you arrive at your client’s house, you need to be dressed professionally. Everyone wants to work with the best and most professional listing agent and this is achieved by making a great first impression. Make sure you know how to dress for a presentation to make sure you give your potential client a great first impression.

Real Estate Listing Presentation Template - How To Structure Your Presentation

If you’re looking for a powerful listing presentation template, we’ve put together this structure which can serve as a free template when developing your new listing presentation. What you want to avoid is using a pre-developed listing presentation template other real estate agents are using. You don’t want to be like the other agents. You want to make sure your real estate listing presentation is unique!

If you follow this flow, we’re confident your lead generation efforts will pay off by having the most thorough real estate listing presentation .

Introduction

The introduction slide of a real estate listing presentation should capture the attention of the prospective client and set the tone for the presentation.

It should include a visually appealing design with your name, title, and contact information, along with a brief statement that establishes your expertise and credibility. It should also include a compelling headline or tagline that highlights the value you bring as a real estate professional.

Real Estate Market Analysis

The real estate market analysis slide of a real estate listing presentation should provide a comprehensive overview of the current market conditions and trends relevant to the seller’s home.

It should include data such as recent comparable sales, active listings, average days on market, and trends in pricing and inventory. It should also highlight any unique selling points or challenges of the local market that may impact the seller’s property value.

Property Showcase

Not every homeowner fully understands why their home is unique. This is why a property showcase slide is important to help educate the seller as well as show your expertise and how you can get top dollar for your potential seller.

If you had the chance to view the property ahead of time and gather photos, it should include high-quality, visually appealing images that showcase the property’s exterior, interior, and any notable amenities or upgrades. It should also provide key property details such as square footage, number of bedrooms and bathrooms, special features, and any recent improvements or renovations that make this property stand out.   Staging your home  is an incredible important part of the process.  Proper staging will an empty structure  into a home that allows potential buyers to envision what it could look like when everything is settled.  It can also increase the chances of receiving an offer.    

Explain Sales Process

Explaining the sales process in a real estate listing presentation is crucial as it helps establish expectations.

For some, this may be the first time they’re selling a home. It provides transparency and clarity, setting realistic expectations for the seller and minimizing any potential surprises or misunderstandings. By explaining the process, you can demonstrate your expertise and professionalism, showing the seller that you have a well-defined plan and strategy for selling their property.

It also establishes trust and confidence, as the seller will feel informed and empowered throughout the sales process. This can lead to a smoother and more successful transaction, with a satisfied seller. It also shows you’re doing your due diligence in educating the potential seller.

Marketing Plan

The most important part of a listing presentation which sets you apart from other real estate professionals is your marketing plan. What makes you unique?

Including your marketing strategy in a real estate listing presentation is essential as it showcases your approach to promoting and selling the seller’s property. It demonstrates your proactive and strategic approach to marketing, highlighting the various channels and techniques you will use to attract potential buyers and generate interest in the property.

Below are some key items or offerings you may want to highlight as part of your marketing plan and why you would want to include them.

Real Estate Staging

Home staging is important in the real estate process as it enhances the presentation and appeal of a property to potential buyers. By strategically arranging and decorating the home to showcase its best features, home staging can create a visually appealing and emotionally engaging environment that allows buyers to envision themselves living in the space.

Professional Real Estate Photography & Videography

Professional photography and videography is crucial in real estate listings as it significantly impacts the visual presentation and appeal of a property to potential buyers. 51% of buyers were first introduced to their home via the internet where photos and videos were the first things they saw.

Social Media Marketing

Offering social media marketing is critical in today’s digital-first era. Social media marketing allows you to share the client’s home using visuals, it helps reach a wider audience, and you can showcase the property in more fun and unique ways you can’t do with traditional marketing methods.

Traditional Marketing

Traditional marketing methods are still valuable. Print ads, direct mail, and local advertising, still hold importance in real estate marketing. They can reach different audiences, target local markets, provide a tangible presence, contribute to branding and credibility, supplement digital marketing strategies, and diversify the marketing mix.

Pricing Strategy

Including a price strategy slide in a real estate listing presentation is crucial as it demonstrates your expertise in pricing the property appropriately. This slide allows you to explain your pricing approach and how you arrived at the recommended asking price, taking into account comparable sales, market trends, and the seller’s goals.

Real Estate Agent Testimonials

People want to know what other people are saying about you and their experience working with you. Including a brief slide on your past testimonials is a great way to do just that.

With our team’s years of experience building presentations, we have a winning formula to craft the perfect real estate presentation. Check out one of our perfect examples of a real estate presentation below for real estate company Wurher Real Estate.

Wuhrer Quality Homes Presentation Example

What Should Be Included In A Listing Presentation?

Now that we know the content that should be included in a listing presentation, what about the supportive elements? Let’s take a look at some creative elements you should incorporate in your listing presentation to make your listing presentation ‘WOW!’ the prospective client.

If you follow this flow, we’re confident your lead generation efforts will pay off by having the most thorough real estate listing presentation.

Visual Aids

Presentation visual aids are crucial in a real estate listing presentation for several reasons. First, they can help convey complex information and data in a clear and understandable manner, making it easier for the seller to grasp the key items. Visual aids, such as slides, charts, and images, can also enhance the overall presentation by making it more engaging and visually appealing.

Market Data

Market data is crucial to include in a real estate listing presentation as it provides objective and verifiable information about the current state of the real estate market. It helps establish the context and rationale for the pricing and marketing strategies being proposed by yourself. Including market data in a listing presentation adds credibility, professionalism, and a data-driven approach to your recommendations, increasing the seller’s confidence and trust in you.

Past Successes

Sometimes, it’s good to brag.

Sharing past successes in a real estate listing presentation is crucial for establishing your credibility and track record of success. Sharing past wins can also differentiate you from the competition, as it highlights your unique selling proposition and sets you apart as a successful and reliable real estate professional.

Are you a visual learner and need to see how all these elements come together? Check out a real estate presentation we’ve put together for Engel & Volkers which combines many of the elements noted above. We can do the same great work for you!

Real Estate Presentation We Did For Engel & Volkers

How To Win With Your Real Estate Listing Presentation

Now that you’ve nailed down what a listing presentation is and what to include, how do you drive it home and win? Well, there are three key elements you need to master to make sure you’re winning your listing presentations.

Communication & Presentation Skills

You need to make sure your communication skills and presentation skills are polished. If you feel you won’t do well, practice. Practice is one of the most important things you need to do to become a better presenter .

Even when you’re not, you need to be confident. If you’re not confident in the information and marketing plan you’re sharing, why should the prospective client have any confidence or trust in you? Be confident and own it.

This step is one many agents miss. Always follow-up. You should follow-up after every listing appointment at least four times unless you’ve already received a clear answer you weren’t selected. You need to remain top-of-mind and to do that, you follow-up.

How To Deal With Objections

In every listing presentation, you’ll be faced with objections or the “why nots” as to why someone should NOT work with you. Here are some common real estate listing presentation objections you’ll encounter and how to handle them.

Common Real Estate Listing Objections

Can you reduce the commission.

This is a personal or brokerage policy choice. It is up to you to decide whether you’ll reduce the commission or not. But, here is a quick line you can use to save yourself from reducing commissions from experienced Toronto real estate agent Marco Pedri,

“I understand that commission is an important consideration for you. My commission is based on the value I bring to the table, including my market knowledge, negotiation skills, marketing strategies, and commitment to achieving your goals. It’s important to keep in mind a reduced commission may impact the level of service and resources I can allocate to your transaction. However, I am open to discussing your specific needs and requirements to ensure a successful and smooth real estate transaction.”

We need to interview a few other realtors

Do not get defensive. Encourage the prospective client to interview other realtors. This may help your presentation stand out amongst the rest. But, be sure to continuously follow-up to ensure you remain top-of-mind.

In conclusion, a well-prepared and professionally delivered real estate listing presentation is a crucial tool for winning business in the competitive world of real estate. By following a strategic approach that includes understanding the seller’s motivation, gathering essential information, practicing the presentation, and incorporating key elements such as market analysis, property showcase, marketing & price strategy, and past successes, real estate agents can effectively engage and impress potential clients.

Why Choose Presentation Geeks?

If you’re looking for a well-designed listing presentation that will help you close more deals and win more business during your next listing appointment, consider hiring the help of a presentation consultant like Presentation Geeks. Their team of expert presentation designers will help work with you to develop an outstanding presentation!

Author:  Content Team

Related posts.

FREE PROFESSIONAL RESOURCES DELIVERED TO YOUR INBOX.

Subscribe for free tips, resources, templates, ideas and more from our professional team of presentation designers.

• Get started

9 Critical Components Every Real Estate Listing Presentations Needs in 2024

March 26, 2024

You’ve generated leads, networked with potential sellers, and found a prospective client. You must position yourself as the ideal agent to represent your prospective client’s home, and to do that, you’ll need to present a real estate listing.

A real estate listing presentation is a powerful business tool that demonstrates your expertise, impresses sellers, and increases your close rates. We understand the impact a powerful presentation can have on your business––so much so that we’ve built a tool into our platform to help you craft your own standout presentation.

Luxury Presence’s listing presentation tool is designed to help you increase your close rates with stunning professional presentations. We make the design process as simple as possible so you can focus on what really matters––your clients.

The 9 components of a winning real estate listing presentation

Our experts have compiled a list of everything you need to create a stellar real estate listing presentation. Following this guide can create lasting impressions that will turn prospective sellers into clients.

1. A Self-introduction

This section is vital––you want to establish your expertise and experience, build familiarity with your client, and then bring the focus back to them. Explain how your experience serves your client, clearly lay out what you and your brokerage can do for them, and seek common ground that builds trust and rapport.

Your listing presentation introduction should be statements of value––no fluff. Start by sharing your relevant experience, which includes how many years you’ve worked as a listing agent, the number of homes sold, and a brief anecdote about your success selling a similar home.

Then, move on to explain what your brokerage can offer these sellers. 

This is your opportunity to give an overview of the unique selling proposition you, your team, or your brokerage can provide. Sellers will be interested in knowing your brokerage’s level of success in the market, its reputation, the network of professionals that support and streamline your work, and specific metrics or standards that set your brokerage apart. 

This process can be overwhelming for clients, but your expertise and composure during the listing presentation will put them at ease.

2. Local housing market data

Sellers are frequently under-informed or overly optimistic about the current real estate market conditions. This is your opportunity to set expectations by preemptively correcting assumptions about the market in your area. Providing realistic generalizations at this stage can help temper disagreement or disappointment when you get to the pricing strategy. If the market is rocky, you can demonstrate confidence in expertly navigating through the current turbulence.

Your market overview should include data on local inventory, listing and selling prices for relevant comps, average days on market, and typical home improvements. Remember that while you see these numbers daily, home sellers don’t—everything you share with them should be clear and relevant to their situation. 

3. An explanation of the home selling process

Outlining the process sets expectations and showcases your value. Be flexible during this part of your real estate listing presentation. Some sellers may need more hand-holding and detailed answers, while a veteran home seller won’t need a detailed explanation of each process step.

Explain these process stages:

• Pre-Sale Activities : This includes filling out paperwork like the Seller’s Disclosure, arranging a home inspection, having marketing photographs taken, making repairs, and arriving at an agreed-upon price before the home goes on the market.
• Marketing : During this stage, you’ll create the listing and add all the details, prepare digital marketing content, stage the home, and get everything lined up for the day it goes on the market.
• Active Listing Period: Open houses, agent showings, and hopefully receive some offers.
• Accepting Offers : Walk your client through different strategies for this stage, such as accepting an offer they like or arranging for “best and final”—the day when all offers are due. Explain how you’ll present every offer and assure them that you’ll help them understand the pros and cons of each.
• Closing period : Sellers might not know what happens after an offer is accepted. Explain the option period, which has the potential for renegotiations, what happens in a month or so between accepting an offer and closing the deal, and options for leasebacks.

Be sure to include printed materials so the sellers can engage with your presentation and not worry about memorizing everything.

4. An explanation of the pre-listing work needed to be successful

If you haven’t seen the property yet, ask your seller questions to understand its condition. Is it move-in ready? Are there repairs or updates that will significantly alter the potential selling price?

Emphasize the value of having a home that looks beautiful and is in excellent condition. Explain depersonalization—it’s not a matter of the seller’s taste but rather about creating a generically stylish interior that any buyer can imagine making their own. Even if the seller isn’t willing to make repairs or renovations, professional cleaning and decluttering will positively affect buyers’ perceptions. 

5. A detailed pricing strategy

Ask the sellers about their priorities with the sale. Some must sell quickly, while others can wait for the highest possible number. Ask if they’re looking for a lease back or if there are any other strategic elements affecting their asking price. These factors will influence the total offer strategy.

Be ready with your comparative market analysis (CMA), which supports your pricing strategy through comps and relevant data. Sellers can be emotionally attached to their home; sometimes, sentimental value and a market price don’t match. Emphasize the importance of starting with an accurate listing price. If priced too high, a home can languish without offers.

6. The highlights of your marketing strategy

This is the point in the real estate listing presentation where you explain your planned marketing efforts and are clear about who is responsible for the costs. Some listing agents pay for photography and staging, while others have the sellers cover these expenses. 

Make sure to discuss the benefits and steps of these four basic marketing strategies:

Direct marketing

• Hosting open houses
• Listing the home on MLS and real estate sites
• Sending out mailers

Home staging

Discuss the particulars of staging, including your network of staging professionals and price ranges.

Photography and videography

Most listings, especially luxury properties, have professional photography and virtual tours . Speak confidently about your network of professional photographers and show samples from listings you’ve made in the past.

Social media posts

Discuss your social media strategy for home sales, including what platforms you use , posts specific to the listing , how you plan to promote open houses, and how this strategy has succeeded in past home sales.

Advertising

Present your plan for where the property will be listed. Add in any promising statistics or metrics to details.

• Your local MLS: This is a great way to differentiate yourself from home sellers who may be considering an FSBO. Only licensed agents have access to the MLS.
• Website and landing page: If you create property websites and landing pages for your properties, provide examples and discuss the benefits.
• Internet platforms such as Zillow and Realtor.com
• Social media: Find out how your sellers feel about social media and give them the option of whether or not you use it.

7. Expectations for showings and open houses

Take this opportunity in the listing presentation to explain how you will manage and host showings and open houses. Clients may feel uneasy thinking of strangers walking through their home. Assure them that you or a team member will always be present during an open house and that any private showings will always be conducted by a licensed agent.

8. Your offer and negotiation strategy

Give an overview of how the offer and negotiation process works. Assure sellers that you will present every offer that comes in, and you’ll walk through the particulars. Provide examples of different offer details they may see and the most common areas for negotiation beyond the offer price. Reassure the clients that you will always act in their best interests, an obligation of being a fiduciary.

9. Final questions and “The Ask”

At this point, the meeting is coming to a close. Answer any remaining questions and discuss what needs to happen before you can start with the pre-sale activities. And then—ask for their business. Politely assure the sellers that you have the skills and expertise needed to sell their home, and that you would love the opportunity. 

If they are ready to sign, complete the paperwork and finalize your pricing strategy. If they want more time to think things over, give them a deadline by which you will call them––and definitely call them on that date. 

Additional real estate listing presentation tips

Here are a few more things to keep in mind as you craft the strongest possible listing presentation:

Focus on the client’s needs

Every piece of information should be designed to serve the client’s needs and provide clear value. Cut away anything extraneous. Selling a home is a stressful process. Even though you’re used to the process, always be mindful of your client’s perspective and be ready to respond with empathy to their nerves and uncertainty.

Practice often

Nailing a listing presentation takes practice. To polish your performance, practice in front of team members or family. As you gain experience, you’ll be able to anticipate questions and concerns. Even when you’re comfortable with your skills, be sure to reevaluate your listing presentations occasionally.

Be authentic

Above all else, be authentic. Your clients need to feel like they can trust you. Always be transparent and honest.

Real estate listing presentations + Luxury Presence

Looking for even more advice and resources about successful real estate listing presentations? Our platform can help you develop business strategies and strengthen your network. To learn more about how we can help you grow your real estate business, reach out to our team today .

Share article

Related posts

• Agent Websites

March 28, 2024

How to Outrank Your Competition on Google

For real estate agents aiming to elevate their online presence, it’s crucial to understand how to win the battle of the search engine results …

• content marketing

The 169 Best Real Estate Keywords to Boost Your Website Rankings

Your target audience is already looking for real estate information online, which is why your business has to find a way to stand out …

March 27, 2024

7 Steps to Real Estate Content Marketing Success

Top real estate agents round out their brand and attract more clients with sharp, insightful content marketing.

Book a Demo

Call us at (310) 955-1077

By providing Luxury Presence with your contact information, you acknowledge and agree to our Privacy Policy and consent to receiving marketing communications, including through automated calls, texts and emails.

25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

Similar Posts

How To Easily Use Squeeze Pages On kvCORE For Lead Generation

Lead generation is the number one challenge for marketers nowadays. Fortunately, with kvCORE, lead generation can be approached from a couple of different angles. If you are wondering which angle is the most effective, you’re in luck!  In today’s post, I’ll compare the advantages and disadvantages of utilizing kvCORE lead generation within landing pages and…

6 UNIQUE Ways To Dominate Your Geographic Farm

As a real estate agent, you must focus on a specific geographic area known as your “farm.” When done right, this strategy can help you become an expert in your local market and build a strong presence to attract and retain clients. But how do you stand out in such a crowded and competitive industry?…

How Jamie Tulak Restarted Her Real Estate Business In A New Market

Starting a real estate business in a new market can be a daunting task, but it’s not impossible. Just ask Jamie Tulak, a successful agent who recently made the decision to restart her business in a new city. Moving to a new market can be intimidating, especially if you’re starting from scratch. You have to…

11 Smart Ways To Find Real Estate Leads On LinkedIn In 2023

Finding new leads can be challenging as a real estate agent, especially in a competitive market. Traditional methods like cold calling and door-to-door prospecting are time-consuming and often yield little results. It’s easy to feel like you’re hitting a wall and not making progress. But what if there was a smarter way to find leads?…

What’s Agent Legend: Free Look At This Tool For Realtors

Agent Legend is an automation tool for real estate agents that makes communicating with leads and clients easier. As I started growing my real estate business, I found it difficult to keep up with the new leads I was getting daily. And I knew that someone else would if I didn’t reach out to them…

How To Easily Stream To Facebook and YouTube At The Same Time

If live-streaming sounds like a lot of work, don’t worry. There are many different tools out there to simplify the process. If you’ve wondered how to stream to Facebook and YouTube at the same time, this ​post will show you exactly how to do that so you can be as efficient as possible. Benefits to…

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Persuasive Real Estate Listing Presentation Examples & Tips

See top real estate listing presentation examples and templates. Learn from insider tips how to create a listing presentation and pre-listing packet that wins deals.

8 minute read

helped business professionals at:

Short answer

What is a real estate listing presentation?

A real estate listing presentation is a pitch by realtors to persuade owners to sell their property through them. It includes market analysis, marketing plans, pricing, and the realtor's success history, crucial for building trust and showcasing expertise.

A boring listing presentation can cost you more than commission

Real life isn't quite like "Selling Sunset" - you can't rely on stunning properties and personal charm to win listings.

But the truth is, most real estate presentations out there are boring, yawn-inducing, static PDFs, lacking any real excitement or engagement.

In the competitive real estate market, a weak listing presentation can lead to lost high-value listings and a dent in your professional reputation.

But there's a way to turn this around.

In this post, I’ll teach you how to create persuasive real estate listing presentations.

I'll show how to infuse life into your property presentations, making them so compelling that sellers can't resist signing with you, and follow up with the best listing presentation examples to inspire your efforts.

Get ready to ditch the dull slides and step up your game!

What makes an effective real estate listing presentation?

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients.

It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

What should you include in a real estate listing presentation?

Just like a first date, your seller presentation is your chance to make a memorable first impression. It's the perfect opportunity to build a strong foundation for your client relationship and show your dedication to their success.

Here's what you should include to make your realtor presentation engaging and effective:

1) Introduction

Start with a strong introduction showcasing your experience, professionalism, and unique qualities. Highlight any awards you have received, your years of experience, and local expertise to establish trust and credibility.

2) Comparative advantage

Explain what sets you, your team, or brokerage apart. Use relevant statistics to demonstrate your market performance and include testimonials to provide social proof of your success.

3) Market analysis

Present a detailed Comparative Market Analysis (CMA) to show your knowledge of the property and its value. This analysis should convincingly justify your recommended pricing strategy.

4) Marketing strategy

Outline a customized marketing plan for the property. Include tactics like professional photography, video tours, and social media promotion to show how you'll attract buyers.

5) Professional advice

Offer guidance on preparing the home for sale, such as decluttering, cleaning, and making necessary repairs. Suggest potential renovations that could increase the property's value.

6) Your role

Clarify your responsibilities as the listing agent and set expectations for the selling process. This helps in building a transparent and trustworthy relationship with the seller.

7) Call to Action

Conclude with a persuasive call to action, encouraging the seller to sign the listing agreement. Be prepared to handle any objections and reiterate the benefits of choosing you as their agent.

How to create a real estate listing presentation?

Creating a realtor listing presentation is much like preparing for a key performance. It's your stage to demonstrate your expertise, build trust, and persuade sellers to choose your brokerage.

You need to showcase your skills while aligning perfectly with the needs and goals of your sellers.

Here's how it's done:

1) Personalize your introduction

Start by introducing yourself and your brokerage, focusing on your experience and how it benefits the client.

Highlight your relevant experience, such as years worked as a listing agent and homes sold, especially those similar to the client's property.

Explain what your brokerage offers, emphasizing its unique selling propositions. Remember, the introduction should be about the client, not just you.

Here's an example of a personalized slide:

2) Tell a compelling story

Instead of just listing features, weave a narrative about the property that highlights its potential and the lifestyle it offers. This storytelling approach can help sellers see the unique value you bring in marketing their property, making it more appealing to potential home-buyers .

3) Use data visualization

Incorporate local housing market data to set realistic expectations. Use clear, understandable visualizations to present information like local inventory, selling prices for comparable homes, and average time on the market.

This helps clients grasp the market dynamics and aligns their expectations with reality.

Here's a great example of a data visualization slide:

4) Guide through the home selling process

Explain each stage of the home selling process, from pre-sale activities to closing. This includes discussing paperwork, home inspections, marketing strategies, and the negotiation process.

5) Prepare the home for market

Discuss how to prepare the home for sale, focusing on decluttering, depersonalization, and necessary repairs or updates. Emphasize the impact of a well-presented home on buyer perception and potential selling price.

6) Outline your pricing strategy

Explain the importance of an accurate listing price and how overpricing can hinder the selling process. Discuss the client's priorities and how they affect the pricing strategy. Use a comparative market analysis (CMA) to guide your pricing approach.

7) Detail your marketing plan

Walk through your marketing plan, covering aspects like direct marketing, home staging, professional photography, and social media strategy. Be clear about which services you provide and any associated costs such as hiring a real estate software development company , for example.

8) Set expectations for open houses and negotiations

Discuss your approach to open houses and managing negotiations. Set clear expectations about your role and how you will support the client through these stages.

9) Guide sellers to the next steps

Provide an overview of the closing process and discuss the next steps, ensuring the client understands the timeline and any actions they need to take.

Here's a great example of a next step slide:

Real estate listing presentation examples that secure clients

In the world of real estate, a listing presentation is more than just a set of slides; it's a key to unlocking new opportunities and securing clients.

The best listing presentations for real estate agents go beyond mere facts and figures. They tell a story, resonate with the audience, and showcase a realtor's unique strengths.

Let's dive into some standout real estate listing presentation examples that have proven their worth in clinching deals.

Jump ahead to page section

Dark mode real estate listing

Engage potential sellers with this dynamic real estate listing template, featuring a clear sales process, market statistics, and immersive property tours to showcase your effective selling strategy.

What makes this listing presentation great:

The presentation provides a comprehensive overview of services , showcasing versatility in handling various real estate needs.

It includes a detailed and transparent sales process timeline , building trust by setting clear expectations.

Engaging property listings with high-quality images and thorough descriptions demonstrate attention to detail and commitment to attractive presentation.

Modern real estate listing

This example is tailored for residential realtors, focusing on a clear, step-by-step sales approach. It highlights community features and local market trends, making it ideal for convincing homeowners to list their properties by showcasing the area's appeal.

The presentation starts with a warm, personal greeting from the agent , creating a welcoming and professional first impression.

It emphasizes a tailored marketing strategy , including virtual tours and social media promotion, showcasing a modern approach to property marketing.

The presentation includes client testimonials , providing social proof and reinforcing the agency's reputation for successful and satisfying transactions.

Light mode real estate listing

Designed for the suburban market, this presentation emphasizes the unique lifestyle and community benefits of suburban living. It's crafted to persuade homeowners by highlighting the serene and family-friendly aspects of suburban areas.

The presentation emphasizes a personalized consultation process , showcasing the agency's commitment to understanding and meeting each client's unique goals.

It features a narrated slide for each current property listing, providing an engaging and detailed exploration of the properties, enhancing the overall appeal and understanding.

Data visualization elements in the year-by-year sales performance section, demonstrating the agency's growth in the market through engaging graphics.

Luxury listing presentation

This presentation is tailored for the luxury real estate market, emphasizing the unique allure and premium aspects of high-end properties.

It's designed to captivate homeowners by highlighting the opulence and distinctiveness of their luxury homes, showcasing them as not just residences but as embodiments of a lavish lifestyle.

The presentation includes multiple smart CTAs (Call to Actions), strategically placed to encourage immediate engagement and response from potential clients.

It features image placeholders for each property listing, allowing for a visually appealing and customizable showcase of properties.

The deck effectively uses data visualization to present sales statistics, making complex information easily understandable and visually engaging.

Commercial listing presentation

Focused on commercial properties, this presentation showcases investment potential and key market data. It's designed to appeal to commercial property owners by highlighting the financial benefits and opportunities of listing their properties.

What makes this real estate sales presentation great:

The presentation utilizes tiered slides , offering a structured and engaging way to present information, making it easy for clients to follow and understand.

It includes the ability to embed videos directly into the deck , providing a dynamic and immersive experience that brings properties to life.

It comes with a built-in analytics panel , allowing for real-time tracking of client engagement and effectiveness of the presentation.

Real estate seller presentation

Perfect for properties in lively urban settings, this example captures the essence of city living. It's aimed at convincing urban homeowners to list by showcasing the dynamic and exciting lifestyle that city properties offer.

What makes this real estate seller presentation great:

An intuitive editor simplifies the process of creating and customizing the deck to suit specific needs and preferences.

It is designed with an adaptive layout that automatically adjusts when changes are made, ensuring the design remains cohesive and visually appealing without extra effort.

The deck allows for modifications even after it has been sent , offering flexibility and the ability to update information in real-time to keep the presentation accurate.

Real estate listing

This presentation is all about bringing a fresh, modern approach to property marketing. It demonstrates to homeowners how innovative and interactive techniques can make their listings stand out in a competitive market, appealing especially to those who appreciate a contemporary and dynamic selling approach.

What makes this seller presentation great:

The presentation allows for direct integration of the agent's calendar , streamlining the process of scheduling meetings and enhancing client convenience.

You can use an AI assistant to help with generating images and tweaking copy to ensure a high-quality and efficient presentation creation process.

The ability to add dynamic variables lets you easily personalize the presentation for each client, which adds a personal touch and increases engagement.

How to design a seller presentation?

In the digital age, the design of your real estate agent presentation is as crucial as its content. Gone are the days when static PDFs and basic PowerPoint slides could capture and hold a client's attention.

These traditional formats, while once the backbone of presentations, now fall short in a world where interactivity and visual engagement are key. They lack the dynamism and immersive experience that modern clients expect.

Here’s how to design a pre-listing packet that not only informs but also captivates:

1) Embrace interactive presentation tools

Interactive presentation makers are a game-changer, especially for those without a design background who would normally outsource it to a professional.

These tools allow you to create presentations with embedded videos, clickable content, and virtual tours, offering an engaging and immersive experience that static PDFs and PPTs simply can't match.

2) Utilize scroll-based design

Scrollytelling , or scroll-based storytelling, is an innovative way to engage viewers. As the audience scrolls, the story and information unfold in a visually appealing and interactive manner.

This technique keeps the viewer engaged and eager to discover more.

Here's an example of Storydoc scrollytelling:

3) Ensure your presentation is responsive

With the increasing use of smartphones and tablets, your presentation must look great and function seamlessly across all devices. Responsiveness has shifted from being a luxury to an essential requirement.

4) Move beyond outdated formats

The limitations of PDFs and PPTs – such as their static nature and lack of engagement – make them less effective in today's fast-paced, visually-driven world. Exploring dynamic, interactive formats can set your presentation apart and demonstrate your adaptability to current trends.

Here's the difference some interactivity can make. Which deck do you find more engaging?

5) Maintain a clean and organized layout

Avoid clutter. A well-organized presentation with a clean design makes it easier for clients to follow and absorb the information.

6) Consistent branding is key

Your branding should be evident throughout the presentation. Consistent use of logos, colors, and fonts builds brand recognition and trust. Interactive presentation makers can take care of that for you, extracting branding information directly from your website or brand book.

How to deliver a compelling real estate listing presentation?

Delivering a compelling real estate listing presentation is like telling a captivating story where you are both the narrator and the hero. It's your opportunity to demonstrate how your unique skills and experiences can transform a seller's journey.

Here's how to make your presentation not just informative, but truly engaging and persuasive:

1) Start with an engaging introduction

Kick off with a captivating story about a previous sale or a current property you're working on. This sets the stage and showcases your experience.

2) Outline the sales timeline

Clearly explain each step of the sales process, from pre-sale events to closing the deal. This helps clients understand what to expect and prepares them for a quick turnaround in today's fast-moving market.

3) Ask insightful questions

Engage with your clients by asking questions about their goals, challenges, and expectations. This not only shows your interest in their needs but also helps tailor your presentation to them.

4) Showcase personal statistics

Use your sales data to demonstrate your success and expertise. Include metrics like your sales compared to market averages and average days on the market for your listings.

5) Detail your marketing plan

Explain how you'll market their home, using current trends like virtual tours, HD photography, and social media promotion. This shows your commitment to using every tool at your disposal to sell their home.

6) Handle pricing objections

Be prepared to address concerns about pricing, especially if clients have heard higher estimates from others. Use data and your market knowledge to justify your pricing strategy.

Here's a video on how to handle tough seller objections:

7) Build trust before the presentation

Use the time leading up to your presentation to build trust. Send personalized videos and emails, showcasing your marketing plan and success stories.

8) Reverse your presentation

Instead of a traditional approach, start with the end result of a successful sale and work backward. Show the steps you took to achieve that result, demonstrating your process and effectiveness.

9) Speak to all decision-makers

When you're heading to a listing appointment, it's crucial to chat with all the decision-makers involved.

You wouldn't want to miss out on securing the listing just because you only connected with one person. Keep in mind, especially when dealing with couples, that all individuals have their own ideas and expectations about selling their home.

As Jeffrey Kosiorek , a real estate expert with 22 years of experience, says:

"You must consider both parties' perspectives when making your pitch to win the listing. If not, you will most likely not get the listing."

Interactive real estate listing presentation templates

Starting from scratch on a real estate listing presentation can feel overwhelming, especially if you're not a design whiz. Imagine trying to convey the charm and value of a property, but the blank screen in front of you just doesn't cooperate.

This is where interactive real estate listing presentation templates come in. They take the guesswork out of design and structure, providing you with a professional, polished framework that you can easily customize.

These templates are designed with the real estate market in mind, ensuring that each slide, each interactive element, is tailored to showcase properties in the most engaging way possible.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best real estate listing presentation to date.

Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!

• Bayut Academy Our dedicated training program for our valued clients
• Bayut Academy
• Content Corner
• Watch & Learn
• Events & Awards Journey with us as we celebrate and reward our valued partners
• Awards 2023
• Awards 2022
• Agent & Agency of the Month
• Testimonials
• Products & Solutions Keep up with our latest products and solutions to enhance visibility and drive success
• Products & Solutions
• Intro to Profolio™
• Product Updates
• In the Press
• From The Academy

Securing The Listing: How To Create Listing Presentations That Seal the Deal

Picture this: you’ve met with a prospect for the first time and you’re discussing the potential sale of their home. The conversation is flowing smoothly, and you feel like you are radiating knowledge, trust and credibility. What’s your secret weapon? A listing presentation that’s not just a presentation, but a pathway to converting home sellers to clients with tangible professionalism.

In the real estate world, a listing presentation isn’t just a slideshow of fancy graphics and charts. It’s your chance to make a lasting impression.It takes advantage of your first touchpoint when you meet a potential client to help you pitch your skills, showcase why they should work with you, and build trust like a true real estate expert. After all, you’re not just selling properties, you’re creating bonds that could last a lifetime.

Now, I’m sure we’ve convinced you about the power of listing presentations, but here’s the big question: How do you create a listing presentation? 

In this guide, we cover the nitty-gritty of listing presentations, the key elements of a listing presentation and some expert tips to make sure your presentation is the best that it can be. So, whether you’re a rookie real estate agent wondering where to begin, or a seasoned pro looking to improve your current listing presentation, let’s break it down together. 

Firstly, Canva is a great tool for designing fabulous presentations. To make things even easier, we’ve prepared two templates created specifically for you. In this article, we’ll be using ‘Template 1’ to make a listing presentation.

• Listing Presentation – Template 1
• Listing Presentation – Template 2

Listing Presentation Tips And Best Practices 

What makes a good presentation? Here are a few tips that can turn your slides from a ‘nay’ to a ‘yay’ 

• Colour Consistently – Stick to a consistent colour scheme which matches your personal brand or your agency’s brand. This is not about looking “fancy” but rather creating a visual experience which best resembles you. 
• Less Text = Better Impact – Keep your text concise, similar to a tweet you’re trying to nail in one shot. Large blocks of text can make it difficult for your audience to process your overall message 
• Fonts, fonts, fonts –  Keep them consistent for a sleek and polished look. While this is a professional presentation, don’t be shy to play around with bold and italics. They can act as accessories to add an extra oomph to your words. 
• Picture perfect – Use high-quality professional images wherever possible. Whether it’s property images, images of yourself or your area in general, you need top-notch images. Use a smartphone with a great camera or images from your agency for the best results. If you are looking for generic images, tools like Shutterstock or Pixabay are great! 
• Avoid the urge to clutter – Think of your slide as an empty property; you don’t want it cluttered like a cramped apartment. Keep it clean and organised. When in doubt, less is definitely more. Make sure every element on your slide has a purpose and adds to the overall appeal of your presentation. 

Let’s start by building your first listing presentation together. We’ll be using our ‘Template name’ if you want to follow along 

Step 1: An eye-catching cover slide 

Grab the property seller’s attention using an engaging title and stunning visuals. Consider adding your company name and logo to add to your credibility and show where you come from. 

Get the latest tips for Real Estate Success

Title ideas:

• Your route to a smooth home sale 
• Navigating The Property Sale Process
• Listing Excellence: Connecting sellers with buyers
• Your Elevated Property Sale Experience 

Step 2: Introduce yourself and your agency 

This is the section where you need to highlight yourself. This includes more than just your name and areas of expertise. Use this as an opportunity to establish your personal brand, share your journey, passion, determination; anything which shows property seekers that you are trustworthy and have a genuine interest in getting their home sold at the best price. 

Step 3: Pitch yourself and your agency 

Why should the property seller choose to work with you and not one of the many other agents who have approached them? Share testimonials and your past sales success stories to show your capabilities. The seller needs to be convinced that you understand their goals and that you will tailor your services to suit their needs and meet their objectives. 

Step 4: Present your selling and marketing plan 

Break down how exactly you plan on getting your client’s property sold. Be it online listings, social media, emails or your personal networking, share how you are going to go above and beyond to meet their needs and make their property shine. Talk about professional photography, open house events and virtual tours. 

Step 5: Prepare a CMA

This is where you need to dig deep and do your research to find out what’s recently sold and what’s on the market. Dubai Transactions gives you insight into last sold transaction prices straight from the Dubai Land Department to help you competitively price your clients property. For more information on creating a killer CMA check out our CMA Guide .

Step 6: Conclusion

It’s time to wrap up. By now, the potential client understands that you are more than their friendly neighbourhood real estate agent. To seal the deal, shall all your contact details and social media handles to make sure they can easily reach you. Make sure you open the floor for questions and clear out any doubts they may have at this stage. 

That’s how you make a killer listing presentation! For more guides like this, check out our Content Corner where we have a variety of articles relating to all things UAE real estate. We also encourage you to register for a session at Bayut Academy where our dedicated training team is happy to help you learn everything you need to succeed in the competitive real estate market. 

• Events & Awards

• Digital Resume
• Freelancers 
• Buyer Presentation
• Listing Presentation
• Pre-Listing Presentation
• Digital Flyers

Find and copy inspiring presentations #builtwithhighnote

Coming Soon..

• Real Estate
• All Industries

The digital listing presentation is your best tool to impress potential clients and win more listings. It’s your most valuable asset, and besides providing information, you also need to communicate credibility and expertise every step of the way.

This means that your digital real estate listing presentation should be thoughtfully designed and persuasively written. You want to say a lot, but not too much. You want to impress them with your skills and present them through design, but you also don’t want them to lose focus.

You want to represent a seller, but your first job is to represent yourself as an expert and authority in the real estate industry. Because how are you going to sell their house if you can’t present yourself in the best light? The virtual property showcases represents you and your brand as a Realtor. And how you create one speaks volumes.

The key is to identify the seller’s pain points and offer yourself as a solution in your virtual property portfolios but also to tell them all about your experience without sounding too salesy. Sounds easy, but as you probably know, it’s way harder. Content matters, but so does the form. The design of your digital listing presentation is what makes it or breaks it. Let’s learn how to do it right.

Benefits of a Digital Listing Presentation

Before diving deeper into the difference between digital and traditional real estate listing presentation and tips for creating a perfect one that will get you more listings, let’s get an overview of the benefits you can enjoy.

• Interactive

Tailor your pitch to the specific needs of each seller. The digital listing presentation allows you to easily edit, optimize, update, and rebrand everything depending on which benefits you want to highlight.

• Professional

Digital real estate listing presentations have a polished, professional look that will help you get an edge over your competitors. You can use high-quality images, videos, and graphics to showcase your properties, demonstrate your expertise, and offer proof of the results you’ve achieved.

With digital presentations, you can quickly and easily share your materials with clients via email or other digital channels. This can save you a lot of time and effort compared to printing out and delivering physical copies. But this also saves sellers time & energy because they can take a look whenever they feel like it. And you can be sure they’ll be grateful for that!

• Track results

Certain real estate listing presentation software has features that allow you to see how sellers interacted with your online listing presentations. You can see the links they’ve clicked, how much time they’ve spent looking at it, as well as when and how many times they’ve opened it. This provides you with valuable insights into their behavior and helps you close the deal faster.

The Advanced System to Winning More Listings

Created by industry veterans, discover the advanced system to winning more listings with this guide. Stand out, shine, and become a listing machine!

Proven System that has won Thousands of Listings. Over $3B and counting!

Just enter your email and get it for free.

Digital Listing Presentation vs. Traditional

There are some significant differences between digital listing presentations and traditional paper-based presentation.  Both you and the sellers can access the digital presentation simply by sharing it via a link online. On the other hand, traditional presentations are physical, paper-based documents that you need to print out and present in person.

One of the main differences between the digital listing presentation and traditional is the level of interactivity and engagement they offer.

Digital presentations can incorporate multimedia elements like videos, animations, and virtual tours that can help bring properties to life and engage potential clients in a more dynamic way.

Traditional presentations are more static and don’t offer the same level of interactivity. While they may be more familiar to some clients, they are also more cumbersome to transport and store and don’t have the same level of polish and professionalism as digital presentations. And let’s face it – everyone is used to digital nowadays. Traditional listing presentations are also more expensive and time-consuming to both create and deliver.

Tips for Creating Digital Listing Presentation

If you want to win your next listing and impress the seller so they don’t have a choice but to hire you, we’ve prepared tips for creating a digital listing presentation. Let’s cut to the chase!

Embrace technology to the fullest. Utilize every feature to make your digital property display shine. Include media files, links, statistics, design elements, and of course, content.

Make sure your digital real estate listing presentation has a clear structure.

Outline the marketing plan for their property in your digital real estate listing presentation. This will build trust, and the seller will know you’re competent enough to sell their house. 

Include testimonials and statistics. Make sure that both are similar to the results the seller expects.

Go for a clean and modern design. Choose a minimalist color palette, use plenty of white space, and avoid cluttered or busy designs.

Make sure that your virtual real estate presentations is consistent with your brand identity, using your logo and other branding elements throughout. This will help reinforce your brand and make your presentation more memorable.

Make sure to highlight any unique or standout features of the property, such as a stunning view or a newly renovated kitchen. These can be key selling points that help set the property apart from others on the market.

Show that you know the ins and outs of the local market.

Write a short but powerful introduction. Make it about them, not you.

Use data to your advantage by including similar property prices and time on the market. 

Showcase your knowledge about the ideal buyer’s pain points and desires. What do they want and need?

Present assets and both online and offline strategies you’ll do to sell their property. 

Thank the seller for their time and show your appreciation for the trust they put in you.

Ask questions at the listing appointment as this will show the seller you know what you’re talking about. 

Follow up after the listing presentation to make sure you and the seller are on the same page and never leave any doubts unresolved.

If you want to utilize these tips right away, you can create a visually stunning and effective digital property listing with Highnote. The best thing about it? There is a free trial, and you don’t even have to enter your credit card details to start. Ready?

Now it’s time to show you exactly what a winning digital presentation looks like.

Create Customized Digital Listing Presentation

Let’s cut the theory and jump straight into action with listing presentation examples.

Check out the Hiller Group digital listing presentation they’ve created with Highnote.

It’s a perfect digital listing presentation example because it showcases their expertise in the market and the wide range of services they provide. It’s focused completely on their potential client by communicating clearly what’s in for them. The design is clear, and they’ve embedded multimedia files to support their expertise.

You can create a customized virtual real estate presentations just like this one by utilizing the powerful feature – Highnote free listing templates . All you need to do is to find the listing template you like the most and tailor it to your brand.

There is another awesome digital listing presentation example , and The Bagogloo Team from RE/MAX deserves recognition for it. Their digital property display is short but powerful, highlighting every key benefit of working with them. They’ve included a marketing plan, but also 360 tours and Zillow reviews. And all that with only one real estate listing presentation software .

Highnote offers you comprehensive, all-in-one real estate listing presentation software with powerful features and even more powerful benefits. You don’t need to waste time on design and sending long emails with hundreds of links. Both you and the sellers will be able to access your online listing displays with one click.

Compared to other real estate listing presentation software, Highnote lets you create a customized digital listing presentation by simply using drag and drop.

On top of that, you’ll also get real-time notifications, access to a built-in high-quality image library, gorgeous and free listing templates, and you’ll design a stunning online listing display without actually designing it.

It’s only left for you to give it a try and see for yourself! Before you start creating your digital listing presentation, check out Highnote’s checklist for getting a listing appointment to make sure you’re prepared.

The Ultimate Guide to Virtual Assistant Proposal + Free Template

Welcome to the Ultimate guide to virtual assistant proposal covering everything you need to create standout proposals and win clients as a virtual assistant.

The Annual Real Estate Review Tips to Maximize Client Retention

Real estate is a world where every relationship matters and where every interaction can lead to a lifelong connection.

Do’s and Don’ts of Listing Presentations

Creating winning listing presentations is crucial to being a successful real estate agent. To create successful listing presentations, you should keep certain do’s and don’ts in mind.

Elevate Your Presentations and Impress

Upload, send, and win. 

Used by thousand of sales, marketing, consulting professionals in all industries to deliver, impress, and win.

• Blog & News
• Become an Affiliate
• 548 Market Street #46205 San Francisco, CA 94104-5401
• [email protected]
• Privacy Policy
• Terms of Use

One moment please...

• Local Expert Toolkit
• Listing Agent

Listing Presentation Template

• December 13, 2018

Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment!

• Completely customizable for digital or print use
• Allows you to highlight your specific online marketing strategies
• Shows statistics on consumers’ buying habits and how they have moved online
• Can integrate slides into your own corporate listing presentation

Click to Download Listing Presentation Template

Tagged with:

Must - reads.

Related posts

Marketing that seems like magic Presentations that make clients say yes Advertising that steals the show Websites that bring your brand to life Lead Nurturing that inspires action Lead Nurturing for Mortgage that drives conversations Luxury Assets for your unique market

Relationships with CRM for life-long business Brokerage Communications that keep all in-the-know Back Office that calms the chaos Communications for MLS to unify your resources

Recruiting the agents you want Homeownership Portals that keep you top of mind

MoxiCloud the open platform with freedom of choice MoxiCloud partner list For Tech Partners let’s build, together

See how other brokerages stack their Moxi

MoxiImpress Listing marketing MoxiPresent CMA & presentation builder MoxiPromote Digital marketing MoxiWebsites Brokerage, office, team, agent websites ActivePipe Lead nurturing

• Real Estate

MoxiEngage CRM MoxiBalance Back office MoxiHub Centralize internal resources & communications

• For Brokerages

MoxiTalent Recruiting

MoxiCloud Open platform Integrations MoxiCloud partners

• Customer Stories
• Industry insights
• Inspiration
• Marketing ​
• Productivity
• Transactions

Upcoming Webinar

Support Center Your go-to for troubleshooting Launch Kits Toolkits to help your brokerage launch MoxiWorks Home Sales Predictor Monthly market predictions

• Content Center

25 Tips for Winning Real Estate Listing Presentations

Maddie Heye

Last updated: Jul 18 2019 . 8 min read

Coffee snob or not, I bet you’d admit there isn’t really that much fundamentally different between the offering of your favorite local coffee shop and that of the Starbucks around the corner. You can count on them both having coffee, tea, a selection of cookies, and maybe even a croissant or two. So, what is it that makes you favor the local shop day in and day out? Odds are, it’s the customer experience it provides you with from the moment you arrive until the second you leave.

The barista at the local shop knows your name, the chairs are comfy, your favorite band is playing through the speakers and the coffee mugs fit in your hand just right. Sure, you could go to a Starbucks and leave with a (debatably) comparable cup of coffee, but you won’t get the warm fuzzy feeling that the local shop provides – that sense of connection that we’re all searching for in the crowded consumer space we’re faced with today.

We’d argue that your real estate listing presentations serve as your first major chance to set yourself apart from the generic “Starbucks” of the real estate world. This requires that you not only show sellers what services you offer (as any agent can do that), but that you give them a glimpse into what the entire home selling experience will look like with you from start to finish, warm fuzzy feeling and all.

Here are our top tips for creating real estate listing presentations that will give you an edge and convince sellers to list with you time and time again:

Personalize.

1. Start from scratch.  No two clients are alike. Each has their own wants, needs, and dreams, making it essential that you tailor your listing presentations to them accordingly. Instead of using the same presentation outline over and over again, start fresh. Sure, it’s probably efficient to add in a few of your pre-made slides that are relevant cross-clients, however striving to build the majority of your presentations from scratch will force you to do so with your specific clients in mind.

2. Snap a pic of the home.  If the house hasn’t been listed on the MLS in the past few years, it’s your time to shine. Hire your go-to professional photographer to grab a snap of their home ahead of time. Not only will including it in your presentation add a nice personal touch, but it’s also an opportunity for you to give your prospects a glimpse into the high-quality resources you’ll utilize to sell their home.

3. Add rich media.  Record a video for your clients detailing what you love about their listing and why you’re so excited to work with them. Pop it into your listing presentation before sending it/presenting it to them to give them a personalized experience from the very moment they open the prez.

4. Don’t use real estate lingo.  The real estate industry tends to use a lot of acronyms – CMA, FSBO, MLS, FMV – the list could go on and on. Chances are, the majority of the population has no clue what these mean, which makes using them a great way to make your clients feel more like they’re sitting in a chemistry lecture rather than a listing presentation. Avoid this industry jargon in your presentations and instead use common language that even someone completely new to the world of real estate will understand, at least at first.

5. Know the home.  Find out as much as you possibly can about the property prior to giving a listing presentation. This should include info such as:

• The square footage of the home
• Total acreage
• The room and bathroom totals
• Any notable history about the home
• The most popular restaurants/parks nearby

6. Do your research.  Familiarize yourself with the market. Consider going beyond the data and physically visiting a few of the comparable properties in the area to better prepare yourself to answer any related questions your clients may have.

Make the best first impression.

7. Show up early.  The best way to make a bad first impression is by showing up to the presentation appearing frazzled and rushed. Instead, show up at least 15 minutes early and wait in your car. This will give you time to breathe, gather your thoughts, give yourself a pep talk, and enter the house feeling ready to win business.

8. Dress like a winner.  Love it or hate it, your personal brand and how you present yourself is closely correlated to your ability to win listings. Dress professionally, modern, and maybe even add a little flare such as bright dress socks or fun earrings to help you stand out.

9. Smile.  You might be nervous, and your mind might be going in a million different directions, but do your best not to show it. Smile so you come across as calm and accessible.

10. Project confidence.  Even if you’re asked a question that totally catches you off guard, don’t let it hinder your ability to appear confident.

11. Be honest.  Sometimes when you’re put on the spot, it can be tempting to sugarcoat things in order to please or impress the people sitting across from you. This usually doesn’t end well, so make sure to be honest and upfront about everything. Share the good and the bad, and be productive with your advice.

12. Be positive.  Don’t talk poorly about your fellow agents. Keep it positive, and you’ll likely receive the same respect in return.

13. Use the right title.  Don’t refer to yourself as a Salesman, as the first thing clients will think of is their local car dealership. Instead, refer to yourself as a trusted consultant. This will imply that you are there to assist, guide, and inform them.

Come prepared.

14. Ask questions.  Sellers want to feel heard by you. Come with a list of thoughtful questions to ask them in order to demonstrate that you truly care about their personal wants and needs.

15. Let them ask questions.  Instead of breezing through your presentation, pause and give them chances to interject and ask questions throughout.

16. Bring the value from the get-go.  Arrive at the meeting with a list of low-cost repairs that will quickly increase the value of the home. These suggestions might include:

• Painting over small flaws in the current paint
• Replacing any outdated light fixtures
• Cleaning out any cluttered areas
• Staging the main living areas

17. Be informative, not aggressive.  We’ve all experienced a sales agent so pushy that we left the interaction no longer wanting to purchase a product or service simply because of that negative experience. Be helpful, kind, and informative, but don’t lay on the pressure. Let your work and preparedness speak for itself to win clients over.

18. Illustrate your qualifications.  Love it or hate it, prospects care about your reputation so be sure to show up prepared with visuals that demonstrate it. From testimonials, to awards that you’ve won at your brokerage, make sure to let clients know you’re the real deal.

19. Prepare for objections.  If you’ve done real estate listing presentations before, you know things don’t always go as planned. There’s no way to know exactly what sellers are going to ask, and what kind of information they’re going to want to know from you. This is where the importance of having a reliable  real estate CMA tool  comes into play. Make sure your tool is one that allows you to respond to questions and objections on-the-fly and provides your clients with reliable data.

20. Give them a process overview.  Particularly for clients who have never sold a home before, the entire process can be confusing and a bit daunting. Make a list complete with an overview of what the experience will look like, and what kinds of strategies you like to use. Having a general idea of what to expect can quickly calm the nerves of sellers.

21. Give them an overview of your business.  Do you often volunteer within the local community? Does your business sponsor the high school soccer team? Share it all with your clients, as every bit of good counts for something.

22. Bring a leave-behind.  Bring along a few quality brochures or a printout version of the presentation to leave behind.

Post real estate listing presentations.

23. Follow up.  Send them a handwritten note immediately after your presentation thanking them for meeting with you.

24. Gift.  Including a small gift with your note definitely couldn’t do any harm, but be thoughtful about it. Do they have a dog? Get them a fancy dog biscuit. Are they total foodies? Get them a gift card to the newest local bakery.

25. Wait.  While it can be tempting to call prospects the next morning after a presentation, sit tight and give them some more time to mull things over – but not too much time, as you want to stay top-of-mind. Consider checking in with them two days after the presentation to achieve both.

Ready to learn more?

Get the power to create stunning, dynamic real estate listing presentations in minutes. Agents can generate a live CMA in just a few clicks, beautifully reflect their personal and broker brand, and seamlessly edit any information on the fly for more persuasive presentations that help them sell more homes.

Design Basics for Real state agents

Building Your Agent Brand and Telling Your Story

Get a roundup of the latest insights, tips, and webinars right to your inbox once a month. Just helpful content. No spam.

Sr. Director of Marketing of MoxiWorks Maddie leads a department of innovative, forward-thinking marketers, overseeing all facets of the marketing strategy for a growing company.

10 Ways to Win Your Real Estate Listing Presentation in 2024

A poorly executed presentation can result in losing the listing, but a great one can help you secure new ones.

It’s important to showcase who you are and the value you bring to your clients. This should include important metrics such as local market statistics, an overview of your selling process, and how you help clients get the most value out of their homes. By doing this, you can instill a sense of confidence and trust with your clients.

To help you improve your listing presentation, I’ve put together some of my best tips so that you can start winning more listings.

What Is a Real Estate Listing Presentation?

You may also provide information on your company and team, as well as any special services or resources you may want to offer. The purpose of the listing presentation is to impress the potential client and persuade them to sign a listing agreement, giving you the green light to sell their property.

As the world becomes increasingly remote, hosting a virtual listing presentation may be necessary. This type of presentation is similar to a traditional one but delivered through video conferencing platforms like Zoom or Skype. Though it may take some getting used to, virtual presentations allow you to connect with clients who are far away or unable to meet in person.

You can present your real estate listing in various ways, including a PowerPoint deck, brochure, video, or other visual aids. Regardless of the format, your presentation should include key elements such as:

• Listing price
• Your reasoning behind the price
• Interior and exterior upgrades
• Landscape features
• Any relevant fixes or remodels.

How To Make a Real Estate Listing Presentation Successful

1. Start With An Attention-Grabbing Introduction

Depending on the format of your presentation, I suggest starting with a cover page that includes your name, photo, and company logo. You want this to jump off the screen or the page.

While this is in the background, start by telling a captivating story that will get their attention. This is your chance to introduce yourself, and talk about your qualifications. I usually speak for about 60 seconds about a home I’ve sold, or a deal I’m currently working on.

Here’s an example:

“Imagine this: A few years ago, I was approached by a couple who had been trying to sell their home for over a year with no success. They were feeling discouraged and frustrated, and had lost hope that they would ever be able to sell their beloved home. But after taking a closer look at their property, I noticed a unique feature that had been overlooked by previous realtors – a stunning backyard oasis with a built-in BBQ, pool, and beautiful landscaping. With this in mind, I redesigned their marketing strategy to highlight this unique feature and create an emotional connection with potential buyers. Within a month, we had multiple offers and were able to sell the property for above asking price. This experience taught me the importance of finding the unique selling points in every property and using them to create an emotional connection with potential buyers.”

2. Get To Know The Buyers By Asking Important Questions

• What prompted you to consider selling your home?
• Do you have a specific timeline for when you need to move?
• Have you considered what your plans would be if your home doesn’t sell?
• Are you looking to stay in the area, or move elsewhere?
• Is there anything in particular that you feel needs to be addressed before listing your home for sale?
• Do you still owe money on your mortgage, and if so, how much?

By tailoring your presentation to address their specific concerns and priorities, you can show your clients how you can help them achieve their goals and successfully sell their home.

3. Go Over the Process and Sales Timeline

When it comes to selling homes, clients often ask “how long will the process take?” With the current fast-paced real estate market, it’s important to prepare clients for a quick turnaround. To do this, it’s crucial to highlight each step of the sales process, including pre-sale events, marketing timeline, listing period, offers, acceptance, and closing the deal. By clearly explaining the sales timeline, you can manage your client’s expectations and help them feel more confident throughout the process.

4. Format Your Real Estate Presentation in a Smart Way

• Include a table of contents to help the seller easily navigate the presentation.
• Use a professional and easy-to-read font such as Times New Roman or Arial.
• Use bullet points to break up lengthy paragraphs and to highlight important information.
• Use visuals such as photos, graphs, and charts to illustrate market trends and property features.
• Organize the presentation into sections such as an introduction, market analysis, property details, marketing plan, and your qualifications.
• Include a slide or page with your personal bio and professional accomplishments to establish credibility.
• Use consistent branding throughout the presentation with company colors and logos.
• Keep the presentation concise and avoid overwhelming the seller with too much information.
• End the presentation with a call to action and a clear next step for the seller to take.

Remember that the goal of a listing presentation is to persuade the seller to choose you as their real estate agent. A well-formatted and informative presentation can help you achieve that goal.

5. Go Over Your Personal Statistics 

• Your sales compared to the market average
• The average number of days your listings stay on the market
• Your year-over-year sales growth
• Your conversion rate of listed properties to sold properties

To make these statistics even more impactful, consider creating visual aids like graphs and charts to help your clients better understand your success. You can export your personal data from your MLS and use it to create visually appealing graphics that showcase your expertise in the real estate market.

6. Explain Your Marketing Strategy or Vision

Your marketing strategy is crucial to successfully selling a home. It’s important to explain to your clients how you plan to market their home and differentiate yourself from the competition. Some current marketing trends that can give you an edge include:

• Virtual tours
• High-definition photography
• 3D floor plans and property scans
• Social media marketing
• Property videos

By utilizing a variety of platforms, such as social media, online home listing sites, and even lawn signs in the neighborhood, you can attract more potential buyers interested in purchasing your client’s home.

7. Set the Record Straight If You Have To

“I talked to another real estate agent who said they can get me so much more than what you’re offering….”

That’s when you respond with something like this:

“I understand that you’ve been talking to other agents, and I appreciate you taking the time to share their feedback with me. It’s always helpful to have different perspectives. However, I want to assure you that I’ve done extensive research and analysis of the current market conditions and comparable properties in your area. Based on that analysis, I believe that the price we’ve discussed is both fair and competitive. It’s important to remember that while some agents may promise a higher price, it’s not always realistic or achievable. My goal is to provide you with an accurate valuation and to help you sell your home for the best possible price in the current market. I’m committed to working with you to achieve your goals and to keep you informed every step of the way. If you have any questions or concerns, I’m here to address them and to help you make informed decisions about your home sale.”

8. Don’t Wait Until the Presentation To Start The Conversation

If you plan on doing nothing after setting the appointment up, then you’ve likely already lost them. You have to be constantly thinking of new ways to keep the conversation alive. Don’t let them off your hook.

Here’s what I typically send after setting up the appointment:

“Thank you for scheduling a listing presentation with me. I’m really excited to have the opportunity to work with you and help you sell your home. I just wanted to confirm our meeting time and location, which is (insert date, time, and location). Before our meeting, I’ll be conducting a thorough analysis of your home and the current market to ensure I provide you with the most accurate and up-to-date information during our presentation. During our meeting, we’ll go through my marketing plan and the various strategies I’ll be using to sell your home quickly and for the best price possible. If you have any questions or concerns in the meantime, please don’t hesitate to reach out to me. I look forward to meeting with you soon.”

Also, if you want to go the extra mile, consider including the following attachments:

• A comprehensive marketing plan that goes beyond the average agent’s list of 11 items.
• Instead of just providing a list, showcase a map of the properties you’ve sold to engage the client.
• Reviews that highlight your specific skills and expertise are more effective in convincing clients of your abilities.
• Use stats, graphs, and charts to demonstrate your performance compared to the MLS averages.

Showcasing your team of experts can set the expectations and highlight the collaborative effort required to sell a home. This effort may seem significant, but it’s worth it to establish yourself as the best candidate for the job and avoid wasting time on clients who may not be motivated to sell.

9. Prime Your Client On The Day Of The Appointment

“Hello [Homeowner’s Name], this is [Your Name]. I hope this message finds you well. I wanted to confirm our appointment today at [Time]. I am thrilled to discuss your home and how my team and I can assist you in finding the ideal buyer. We have a solid plan in place, and we are confident that we can help you sell your property successfully. In preparation for our meeting, I wanted to make sure you had the chance to review the material I sent you, including the video and links to valuable information. This will help us maximize our time together and answer any questions you may have. I look forward to seeing you soon.”

10. Try “Reversing” The Presentation 

You may be asking, “What does that even mean?”

Simply put, rather than starting from what you do right after you take on a listing, show the homeowner everything you did to get the deal done. For example:

“We recently had great success selling a property that was very similar to yours. The sellers were thrilled with the outcome, and even wrote a five-star review on Zillow about their experience with us. What led to this success? We ended up getting eight different offers and we helped the sellers choose the one that best met their needs. To get to this point, we started with a giant Open House, which is exactly what we’ll be doing for your home. During our last open house, we had 101 people come to view the home. And that’s not all. We also had 5,220 impressions on Zillow, 1,284 on Trulia, and 3,000 on Realtor.com, along with 2,100 views on Facebook, 68 on Instagram, 171 on Twitter, and 359 views of the full home tour video once we put it up on YouTube. We’re excited to replicate this success with your home, and we have a step-by-step plan to get us there. We can’t wait to share it with you during our upcoming meeting.”

Make sure to also include high-quality printouts/fliers of all the information you linked to in your pre-appointment video email – your marketing plan, your “Sold” map, your reviews, your degree of separation, your team photo and descriptions of each person’s role.

8 Quick Tips for Your Next Real Estate Presentation

• Research the property: Before you meet with the potential seller, research the property and the surrounding area. Gather information on the property’s history, any renovations or upgrades, and any unique features that could be highlighted in the presentation. Also, research the local real estate market and recent sales in the area.
• Highlight your unique selling proposition: What makes you stand out from other agents? Whether it’s your marketing strategy, experience, or local knowledge, make sure to highlight your unique selling proposition in your presentation.
• Prepare your presentation materials: Develop a professional presentation that includes a cover page, your company’s logo and branding, an introduction slide, slides on your experience and qualifications, a comparative market analysis (CMA), a marketing plan, and a conclusion slide.
• Personalize the presentation: Tailor the presentation to the specific property and potential seller by including information on how you would market their property, any challenges or opportunities you see, and how you plan to address them.
• Practice your presentation: Practice your presentation several times before meeting with the potential seller. Make sure you are comfortable with the content and can deliver it smoothly and confidently.
• Dress professionally: Dress professionally for the meeting. Make a good first impression and show that you take the potential seller’s business seriously.
• Present with confidence: During the meeting, be confident and professional. Be prepared to answer any questions the potential seller may have and address any concerns they may raise.
• Follow up: After the meeting, follow up with the potential seller to thank them for their time and reiterate your interest in working with them.

Remember, the key to a successful listing presentation is to be professional, prepared, and confident. By following these steps and customizing your presentation to the specific property and potential seller, you can increase your chances of winning the listing and successfully selling the property.

By implementing these tips, you’ll be well on your way to delivering a compelling and effective listing presentation. However, your work doesn’t stop there. The next step is to create an unforgettable open house that will attract potential buyers and ultimately lead to a successful sale.

Throughout this article, you’ve gained valuable insights on how to create a winning listing presentation, including strategies for handling common client questions and how to craft a compelling story that resonates with your audience. You’ve also learned about the importance of understanding your clients’ needs and mindset, as well as how to leverage resources like coaching and podcasts to help you excel in your real estate business.

At Agent Advice, we’re committed to providing real estate professionals with the tools and resources they need to succeed. Whether you’re looking for expert coaching or educational podcasts, we have everything you need to take your business to the next level.

Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like real estate website builders ,  real estate lead generation companies , or a well designed  real estate CRM) . If you’re looking for more advanced topics like  real estate ads ,  building your own real estate lead generation website , which  real estate marketing tools  you’ll need,  how to build a successful  social media strategy , or even just  real estate marketing ideas in general, you can try looking for a real estate mentor that can help show you the way.

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.  Connect with me

Last Updated: 12/29/2023

• The Ultimate Real Estate Listing Presentation (+ Free Template)
• Work in Progress

Table of Contents

If you’re looking to buy or sell a home in the near future, then it’s imperative that your presentation is polished and compelling. We’ve created this easy-to use guide for presenting your real estate listing by breaking down each section of content into steps so that even the most inexperienced person can create an impressive final product very easily!

The “real estate listing presentation template free” is a presentation template that is fully customizable and comes with a free download. It includes 12 slides, a title slide, and a conclusion slide.

As a seller’s agent, your success begins with a strong listing presentation and pitch that will attract you clients right away. From the beginning to the finish of the process, the presentation informs clients about who you are and how you bring value. It contains local market statistics, an explanation of the whole process, and instructions on how to sell their house while offering comfort, creating confidence, and concentrating on the seller’s requirements. To get started, read our 11-step tutorial and receive a free listing presentation template.

Download a Free Listing Presentation Template & Refine Your Pitch

Download our free listing presentation template before starting from scratch with your own listing presentation or pitch deck. As you go through the stages below, use them as a guide, then customize your own presentation based on our instructions, adding your own photos, statistics, charts, and data. To get the greatest outcomes, each listing presentation should be tailored to the homeowner and property.

Free Template Download

If making presentations isn’t your strong suit, 99designs can aid you with all of your design requirements. They help to establish your brand via well created distinctive and memorable designs. You may either work directly with a designer or establish a contest to see who can build the greatest presentation for your style and demands using 99designs.

Visit 99designs.com for more information.

The 11 stages to a good real estate listing presentation that will help you get more sales customers are as follows:

1. Start with a quick overview.

The overview is a quick rundown of what your listing presentation will cover and how long they should anticipate it to continue. Some of this information may have been included in your pre-listing packet. The first section of the presentation includes who you are, your brokerage, and what you intend to learn from your customers throughout the listing presentation.

Remember that a great presentation doesn’t have to be lengthy to cover all of the essential points—30 to 60 minutes is a reasonable range, though some will require longer. First-time homebuyers, detail-oriented purchasers, and scared buyers may have more worries and queries than seasoned buyers.

Brief Bio & Introduction of Your Skills

A house seller wants an agent that is knowledgeable about their field and can effectively explain the sales process. Consider your position not just as a real estate agent, but also as an educator, in order to gain your customers’ trust and confidence in your capacity to sell their house.

Include the following information along with a small CV of your background:

• In the last year, the number of properties you’ve sold in their neighborhood
• If the properties you’ve sold are comparable to theirs, tell them about them (include a picture, if applicable)
• How rapidly have you sold houses that you’ve listed? (average days on market, if favorable)
• Closing pricing vs. list prices (were you over-asked, and if so, by how much?)

You may also use this part to boast (and gain client trust) about the prizes, certificates, or designations you’ve received that are relevant to this transaction. Simply connect all of these elements to your client’s property so that you can show value via hard effort, devotion, and a focus on their requirements.

What if this is your first listing presentation and you don’t have any real estate success statistics? Make use of your brokerage’s resources. Don’t do it alone if this is your first listing presentation. Bring a senior member of your team or brokerage with you so that your customers feel secure in the knowledge that they are dealing with a well-known organization.

Introduce Your Brokerage’s Power

Whether it’s your first or hundredth listing presentation, sellers want to know you’re backed by a respected firm. This not only ensures that you have a team of agents to deal with, but also that the organization has sold houses successfully for other homeowners. Make a strong case for why working with someone from your brokerage is a significant benefit.

Both large and small brokerages can provide a good deal. If you work for a larger brokerage, such as RE/MAX, Keller Williams, or Compass, you’ll probably be more concerned with figures like the number of homes sold in the previous year and the median home sale price.

If you work at a tiny boutique brokerage, on the other hand, you’ll want to highlight personalized service and your local origins. When working with a smaller brokerage, it’s common to emphasize customer service and the fact that your client won’t be simply another name on the list.

Return Your Attention to Your Customers

Now that you’ve persuaded the customer to hire you, it’s time to focus on what matters most: your client. Take the next few minutes to learn more about your homeowner. This stimulates conversation, makes the presentation more participatory and less boring, allows you to tailor your pitch to their specific requirements, and puts the homeowner at ease.

During your listing presentation, here are some questions you may ask to discover more about your seller:

Take notes on what matters most to your prospect to demonstrate your diligence and to ensure that you are attentive to their demands throughout the process. This knowledge will assist you in better aligning your pitch with your client’s requirements, emphasizing key points, and dispelling any doubts you may have.

If someone has already placed an offer on a property in a different area, they may need to sell their present home soon. You may use this information to convey to them how if their house is priced too expensive, it will take considerably longer to sell.

2. Provide Data on the Local Market

Bring the discussion back to the business of selling the client’s house now that everyone has been introduced. Presenting local market statistics for the neighborhood or location of the subject property is an excellent segue for commencing the sales section of your listing presentation.

Share historical market patterns, how rapidly properties are selling in the neighborhood, how many have sold in the last six months or year (depending on data available), and median price ranges. If prices tend to change depending on the time of year you want to sell the house, you may also want to add seasonal statistics and any other information that will assist homeowners understand the market data that has to go into pricing their home for sale.

This part may need more than one slide, but assess your audience to determine if you need to expand on any of the topics. Also, bear in mind that some of this data lends itself nicely to charts or graphs, and these visualizations may help the typical person grasp the information. While you can make these sorts of charts yourself (or with the help of your brokerage), it will take a long time.

It may be more convenient to get them through your MLS platform or to pay for a comparative market analysis (CMA) and listing presentation bundle from a provider like Cloud CMA. The commercial CMA software from Cloud CMA includes prepared charts and graphs that help you appear like an expert while also saving you time. They will also assist you with creating a print or digital version of your CMA report so that you may deliver it in person or electronically.

Cloud CMA may be found on the internet.

3. Describe the Selling Process

Give your customers an overview of the full sales process as you continue to educate them. Take enough time to ensure your customer understands what will happen over the process over the following several weeks or months, even if it doesn’t take hours. You should go through the following steps:

This section of the listing presentation should be tailored to your client’s previous experience selling houses. If you have a first-time seller, for example, you should take a bit extra time and stop every now and then to see if they have any queries. If you’re dealing with someone who has sold a lot of properties in the past, you’ll be able to get through this portion much more quickly.

Pro tip: Discuss how you and your customers will interact throughout the sales process, regardless of how much experience they have with the process. Ask your customers questions like these to establish expectations: What kind of contact do they prefer, and how often do they want to hear from you? Do they prefer to talk on the phone, send an email, or send a quick text? What will be their preferred method of communication with you? Everyone will be on the same page this way.

4. Get Your House Ready to Sell

After discussing the broad strokes of the local market, it’s time to zero down on your seller’s property. Even if you haven’t seen the house yet or are visiting it for the first time, it’s important to establish expectations for the seller in terms of how they will prepare their home for sale. While most house sellers are aware of this, it is critical that the client understands that it is their job to ensure that the property is in excellent condition in order to maximize the value.

The following are a few points to consider:

• Decluttering: When it comes to furnishings, less is often more. Many people have more belongings than they need. To make it more desirable, your seller may need to remove furniture and hire storage space to store unwanted goods.
• Buyers must visualize themselves living in the place to depersonalize it. The buyer will be able to see themselves in the property if family photos, nameplates, and other personal things are removed.
• Cleaning: Selling a messy house is tough since no one wants to inherit a mess. This may need a thorough cleaning or the hiring of a cleaning agency, particularly if there are pets in the house.
• Repairs: Because some buyers don’t want to purchase a property they’ll have to fix right away, it’s in the seller’s best interest to make sure all repairs are completed before the inspection. Depending on the status of the property, this might be anything from a broken cabinet hinge or leaking faucet to updating the electrical box or replacing the roof.
• Renovations: In certain situations, upgrading a room or a piece of your house may significantly raise the value of your home. For example, if upgrading the basement bathroom costs $5,000 and adds $15,000 to the home’s value, the seller’s time and money may be well spent.

Because this is basically their job, it’s critical to go through these issues with your customer. You don’t live there, and it’s in their best interests to get the most money for their house when they sell it.

Prepare to provide suggestions for reliable, licensed contractors and local cleaning firms. Keep in mind that you must perform all of these tasks within a specified time limit in order to promote, list, and show the home to potential purchasers.

5. Create a pricing strategy.

The recommended pricing of the house and the approach for establishing the suitable list price will be one of the most important aspects of your real estate listing presentation. It may be difficult to talk to your customers about figures without seeing or touring the property in person, but it is critical to explain how selling their house appropriately the first time can save them money in the long run.

Pro tip: Even if you’re acquainted with the neighborhood, perform a preliminary comparison study for yourself before the listing presentation to familiarize yourself with the subject property. That way, before completing a thorough comparative market analysis (CMA), you’ll be able to talk to your customers about price in general. For reference, you may also provide a sample CMA report from a prior listing.

With your customers, go through what a comparative market analysis study is and what your approach is. Show how factors like square footage, upgrades, the number of bedrooms and bathrooms, and current market trends influence price. Then explain how those factors influenced your recommended selling price for the seller’s home. Finally, you want to do all you can to ensure that the homeowner understands how pricing works and how you plan to get the greatest outcomes.

6. Go through your marketing strategy with your team.

Your customers will be extremely interested in discovering how you can utilize these components in terms of marketing and advertising. In general, it’s a good idea to concentrate on the marketing techniques you can bring to the table and how you can apply them to their property particularly.

To go along with your presentation, you may also give a short checklist that specifies these topics.

Staging a House

In addition to decluttering, depersonalizing, and cleaning their homes, Staging a House is an important topic to discuss with clients as part of your marketing plan. Even though staging a home is not required, according to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale, and 82% of buyer’s agents said staging made it easier for their buyer to visualize the property as a future home.

Staging a House before and after (Source: Elite Staging)

Staging a House is used primarily because it’s beneficial in creating a clean slate to help buyers visualize themselves living in the home, and can be done strategically to attract targeted homebuyer types. To learn more about Staging a House, check out our in-depth guide.

Virtual Staging a House (Source: BoxBrownie)

The average national cost for Staging a House is about $1,500, but clients can also stage their home virtually at a lower cost. Using a company like BoxBrownie allows sellers to pay per image, making it a cost-effective option for clients who want all the perks of Staging a House without breaking the bank. BoxBrownie also does floor plans, which can be a great addition to your marketing images.

Visit BoxBrownie.com for more information.

Photography & Videography

Whether or not the property is staged, explain how and why you’ll employ professional photography and videography in your marketing. Bad images detract from your marketing efforts and may discourage prospective buyers from seeing the property at all. Bring samples of excellent and terrible images from other listings, as well as listing photos from your photographer, to properly describe the difference in quality.

An example of bad vs. excellent photography (Source: Photographics)

Many brokers and homeowners are preferring to provide video or virtual tours of their properties in addition to photos to increase engagement and provide purchasers with a 360-degree experience. You may incorporate an example of video marketing for previous listings with your listing presentation if you’ve done it before.

Drone video shows a property from a unique and entertaining perspective. Drone video highlights the breadth of residences that are huge or have enormous areas of land, making even ordinary properties seem spectacular. Our drone photography and video tutorial will teach you new methods to boost your real estate listing presentations if you want to learn more about utilizing drone footage.

You may also utilize a service like Matterport or Fiverr to help you make videos. Fiverr has a variety of freelancing services that may assist with images, videos, virtual staging, and other aspects of your listing’s promotion. To meet your demands, choose from a range of pros at various pricing ranges.

Visit Fiverr.com for more information.

Marketing to Buyers Directly

In addition, conventional marketing approaches are likely to be used into your strategy plan. Many people expect you will just list their house on the market and call it a day, so make sure you describe all of the various locations where you promote to buyers directly.

Here are some marketing strategies you may be doing and should mention to the seller:

If you’re looking for more marketing ideas you can pitch to your homeowner, check out our list of 29 Easy Real Estate Marketing Ideas & Strategies for Success here.

7. Use All Major Platforms to Promote Your Business

You’ll use your marketing materials on both offline and online advertising venues once they’re ready. You should inform the sellers that you want to market to the fullest degree feasible in order to bring them several offers, which will include using as many platforms as possible.

Local Multiple Listing Service (MLS)

Because some customers are unfamiliar with the multiple listing service (MLS), a quick explanation of the system and its function is beneficial. Explain how it makes their listing accessible to agents all over the world, how it will be available for buyer’s agents to present to their clients after it’s posted, and how the process works in general. It’s also worth noting that only real estate brokers have access to this site, therefore you’ll be able to find eligible buyer prospects from other MLS users.

Website & Landing Page

Whether you create your own IDX-enabled website or utilize the one provided by your brokerage, your online presence will be a major selling element for most homeowners. If you use IDX, emphasize how their listing will appear not only on your site but also on the IDX websites of dozens of other brokers.

Discuss how many visits your website receives (especially if the figures are remarkable), how it is structured to work, and how sales-oriented it is. For a visual, including a snapshot of your website and landing page. For example, ask if you can make their house a “featured listing” that will be seen by hundreds of people, or if you can provide them with a single-property website.

IDX website of Real Geeks as an example

You may develop a single-property or property-specific website or landing page devoted to the seller’s house in addition to promoting it on your own website. This would allow you to completely exhibit the seller’s home. Having a single-property website or landing page may help you generate more leads that are directly interested in the seller’s house, which is a powerful selling point during a listing presentation.

To help you develop the appropriate website and real estate landing pages to showcase your value as an agent and market your listings, look into firms like Real Geeks or Luxury Presence. You may personalize your website using Real Geeks’ themes, designs, and widgets. Their IDX website refreshes every 15 minutes, ensuring that your site is constantly up to date.

Go to Real Geeks.

Platforms on the Internet

Because 97 percent of consumers will use the internet to seek for a property in 2020, it’s critical to emphasize the sites you’ll utilize to promote the seller’s listing. These networks, unlike the MLS, are open to everyone, including active homebuyers, and enable customers to contact you directly without the need of an agent. You may explain why having leads contact you directly will lead to more showings since you will be the authority on their house.

Explain how being a Zillow Premier Agent promotes their listing if you are one. You’ll be able to display their listing on the internet’s most popular listing site with exclusivity. Zillow Premier Agent will not only assist you in closing seller leads, but it will also assist you in obtaining more buyer leads. See our guide on how Zillow Premier Agent works to learn more about the exclusivity that Zillow Premier Agent provides.

Visit Zillow for more information.

The Internet and Social Media

Emphasize that you will not only be posting marketing content on your The Internet and Social Media to spread the word about their property, but you will also be capitalizing on paid The Internet and Social Media advertising. According to LOCALiQ, the average click-through rate for advertising on The Internet and Social Media is from 2% to 3.44%, which is much higher than the average of 0.99% for other Platforms on the Internet. Especially in today’s social-media-crazed world, your clients will find The Internet and Social Media advertising a necessity for their property.

You may use the following websites:

While it is not necessary to post on every single site, focus on at least two or three platforms where you can produce creative and engaging content to advertise your listing. If you’re unsure of how to create The Internet and Social Media content or don’t have time, consider using Artur’in. Artur’in manages your The Internet and Social Media accounts and schedules posts to keep your business in front of your target audience. You’ll also get reports so you can be sure your ads are producing effective results.

Pay a visit to Artur’in.

8. Showings & Open Houses

In terms of open houses and showings, it’s critical to create expectations with the sellers regarding your position and their obligations. Obviously, you’ll be the one giving tours to potential buyers when they come to see the house, but you want to make sure that your client’s schedule and home security aren’t jeopardized at this stage.

Make sure your client understands that no one else will be permitted inside their house unless you or a licensed buyer’s agent are there. In terms of their function, gently suggest that it is in the seller’s best interest for them to avoid being there during open houses or showings since it may dissuade customers or distort their judgment when it comes time to make offer choices.

Explain when you’d want visitors to come to their house and when you’d like them to leave. Open houses will most likely be held on a regular basis until the house sells. Individual showings, on the other hand, may occur more spontaneously and at certain times on any given day of the week (with appropriate notice given to the homeowner). The seller will also need to provide you with a copy of their key or digital access code so that you may see their property.

The interface for showing time is called ShowingTime.

Consider utilizing ShowingTime to get safe and secure access to the property. ShowingTime is a smartphone app that enables agents to schedule visits and provides directions to the property. You’ll be able to define hours and days when your customers will be allowed or denied access, allowing you to ensure convenience.

ShowingTime will ask for comments after the appointment and will send you a message if the keys are not returned or if someone does not leave the property. It’s a terrific way to give your customers peace of mind when it comes to visitors to their house.

Go to ShowingTime.com to learn more.

9. Offers & Negotiations

The most difficult phase of the real estate process for sellers is sorting through bids and making counter-offers until an agreement is reached, since this is when the transaction becomes real. The seller hasn’t totally committed to selling their house until this moment.

Explain the procedure and establish reasonable expectations based on the existing market. In a seller’s market in a popular region, for example, they might anticipate several bids and may have to engage in a bidding war. In a sluggish market, the seller may be required to make price concessions, pay part or all of the buyer’s closing fees, or contribute funds for upgrades such as flooring or repainting.

Make it clear that this part of the process necessitates open and honest communication in order to ensure that you’re satisfying their requirements. To steer this phase of the dialogue during the listing presentation, use the seller’s replies to some of the questions you raised earlier, such as:

• When do you need to get out the door?
• Why are you on the move?
• Is obtaining a good deal or receiving it on time more essential to you?
• What will you do if you are unable to sell your home?

10. Closing & SOLD!

Because you covered the phases of the sales process before, you can keep this section short. However, if you have first-time homebuyers or those who want all the information, you should go through any extra concerns they may have concerning the final steps of the process that might affect the sale, such as:

• Contingencies
• Walk-through

Make sure you finish this section of the listing presentation on a good note by answering any queries they may have. Make it clear that the sales process may be lengthy and frustrating at times, but that you will do all possible to make it go well in the end. There will be relief and a new experience after everything is completed.

11. Make a plan for the next steps.

The sellers should be ready to commit to employing your services and confidence in your abilities to represent their property at this stage. However, you may not be the only person they’re thinking about hiring as an agent. Scheduling one or more next steps is an excellent strategy to continue the dialogue beyond this point.

If you still need to complete a detailed CMA report, schedule a time to walk through the property, and discuss the proposed listing price. Schedule it as soon as possible after the listing presentation to get ahead of the competition. You can also propose a time frame for them to be ready to schedule Staging a House or a photography and videography session. By keeping the conversation in a forward motion, you are setting yourself up to be their exclusive listing agent.

Additional Pointers for a Great Presentation

We have a few pointers on how to build your pitch now that you have the 10 items to add in your listing presentation and a free listing presentation template to alter. Your listing presentation’s content will be based on your expertise, the market, and your client, but how you present it may make all the difference.

Organize the Discussion

People may interrupt or attempt to take over the discourse during any presentation. It’s critical that you, as the professional, steer the discussion in the right direction. You may achieve so by using the following strategies:

• Be kind yet firm.
• Keep the emphasis on your story with the slides serving as a supporting background. Don’t overfill your slides (or any presentation pages) with descriptive text or photographs; keep the focus on your narrative with the slides serving as a supportive backdrop.
• Throughout the talk, maintain constant eye contact.
• Be excited about the material and passionate about it.
• Prepare for questions before giving a presentation.
• Pay attention to how your audience reacts.
• To get the seller back on track, ask questions.

Allow questions, but don’t wander too far from your presentation’s current subject. Maintaining control of the presentation will keep your customers engaged while also allowing you to stay focused on the matter at hand, which is why you are the ideal person to sell their property.

Demonstrate that you are concerned about their needs.

In your listing presentation, you will have the opportunity to promote your talents and competencies. Clients, however, are focused on how those items suit their wants, regardless of how amazing your reputation is.

“Remember, it’s not about the number of houses you’ve sold or the accolades you’ve received; it’s about meeting and surpassing their goals and requirements.” Yes, tell them about yourself, but don’t allow it take over the presentation.”

Instead of emphasizing on a recent achievement, for example, discuss why you received the honor and what it means to your prospective customer. Always keep your attention on the seller, their house, and how you can best satisfy their requirements.

Make a plan for adaptability.

Because each homeowner is unique, you must personalize your listing presentations. Be flexible enough to go into additional information when necessary or omit some aspects of your presentation. Whether your homeowner is tech-savvy, for example, check how they respond when you start talking about websites and landing pages to determine if they want to delve in or bypass it.

If you do wind up skipping portions of your presentation, remind them that you’ll leave them with additional information and that you’ll be accessible for questions if they have any later. When there are aspects of what you’ve stated that others don’t understand, they may ask a friend or family member to evaluate it and provide their perspective.

Treat everyone of your customers like VIPs.

Money is money, regardless of how much a house is worth, therefore treat your customers like VIPs so you can keep obtaining business. Bring lunch or buy them supper as you go through the CMA report during your listing presentation.

Breaking bread is something that friends do together, and it may make individuals feel valued as well as more receptive to talk. Paying the bill creates a sense of reciprocity, making it more likely that a customer would select you over a competition who hasn’t made such a personal commitment. This will provide you the opportunity to win over your customers both via real estate and a personal connection.

“Our listing assistant verifies the customer’s appointment and then ensures that the meeting is prepared by posting a VIP parking sign in the parking lot and directing the client to it. We have a welcome sign with the client’s name on the receptionist desk. The listing assistant welcomes the client, brings them coffee or water, and then has them view a seven-minute listing video that explains all of our marketing, value additions, and services.

“After the video concludes, the listing agent enters the room to address questions, review the CMA with the client, discuss their requirements and relocation plans, determine a listing price, and sign the listing papers. This is a one-of-a-kind approach to securing additional listings that has shown to be quite effective.”

It’s also crucial not to judge a book by its cover since you never know when a $100,000 seller may promote your services to a family member or friend who wants to sell a $1 million house. You’ll have more opportunity to create leads for your real estate firm if you treat all of your customers like VIPs.

As a sign of gratitude for the chance to present, you might even provide modest branded presents to your customers. They may be anything from a Frisbee to a dog dish as long as your real estate brand is printed on it. If you don’t already have a logo, Tailor Brands can help you design one. Simply visit their website, enter in your business name, and choose your preferred logo design designs. The logo may then be customized to your taste.

Tailor Brands can be found on the internet.

Perfection comes with practice.

The old adage “Perfection comes with practice.” is true for listing presentations, because you can’t jump in front of sellers expecting them to give you business without knowing your stuff. Role-playing with a co-worker or family member is a great way to bring your listing presentation off your laptop and into reality. You may be surprised to find that lines that sounded great in your head fall flat with other people.

Consider videotaping yourself and reviewing it afterwards to notice your facial expressions, where you struggle, and where you do your finest job. We are often our worst critics, and you can utilize that criticism to improve the appearance of your item.

Pro tip: Keep track of how long your presentation takes by timing yourself. You may not notice you’re rushing through or taking too long on particular areas, but pacing yourself might help you make the necessary modifications.

Emotion comes first, followed by logic.

While logic tells us to adhere to the facts, keep in mind that selling a property is frequently a highly personal and emotional choice, so allowing emotion to take the lead during your listing presentation isn’t a bad idea. Inquire as to why the customer is selling their house, and be attentive to the answers.

It might be for a pleasant cause, such as the birth of a child, the purchase of a vacation property, or a life shift. However, it might be for a sad or bittersweet reason, such as a death in the family, a job loss, or a move away from the house they grew up in. Despite the fact that this is primarily a financial transaction, being sympathetic and sensitive of a client’s emotional reasons for selling will get you farther than being a stickler for the facts.

Always be true to yourself.

There are many different kinds of real estate agents, so be true to yourself throughout your listing presentation and beyond. Be bubbly if you’re bubbly. If you’re bashful, stay that way. Be humorous if you’re funny.

If you attempt to be someone else, your customers will see you as dishonest and doubt your credibility. Although your personality is important, being confident, clear, and informed throughout your listing presentation demonstrates your talents and worth as a real estate agent, which will help you gain customers in the end.

Check out the post 9 Strategies to Get More Real Estate Listings for assistance finding listing possibilities so you may apply these abilities and your listing presentation template.

The “ listing presentation real estate template ” is a free template with customizable features that will allow you to create a professional looking listing for your property. The template is fully editable, so you can customize it to fit your needs and make it your own.

Related Tags

• listing presentation template pdf
• free listing presentation template
• listing presentation ppt
• listing presentation example
• real estate listing presentation pdf
• About The Author
• Latest Posts

You May Also Like

• 1×1 Solo Agent (Bi-Weekly)
• 1×1 Solo Agent (Weekly)
• Admin & Ops
• Executive Team
• Brokerage/Corporate
• Group Coaching Programs
• Online Store
• Custom Training Suite
• Orlando – ICC Regional Summit
• Nashville – ICC Regional Summit
• Las Vegas – ICC Regional Summit
• Million Dollar Visit
• Login to your ICC Account
• Listing Presentation Scripts

Listing Presentation Script for Real Estate Agents – Learn the listing presentation scripts and dialogues that top agents use in listing consultations to list more homes for sale.  An effective listing presentation script allows agents to conduct an efficient consultation by focusing on questions to determine the needs of clients rather than presenting a long and drawn out value proposition  containing all of the agent’s marketing activities and other credentials.   The ideas is to come from curiosity to determine the needs of the clients instead of simply telling sellers what you think they should want to hear in a traditional “dog-and-pony show” marketing presentation.

Not only does asking questions engage clients and build rapport, it also enables agents to quickly ascertain client needs and concerns so that they can be addressed right away.  Although agents should bring a marketing presentation materials to leave with their clients, it should only be referenced to address specific concerns that clients may raise during the consultation.  Before examining our listing presentation scripts below, watch as members of our agent panel reveal their favorite listing presentation scripts & techniques in this video .

Listing Presentation Scripts & Dialogues

Listing presentation scripts:  before viewing the home.

SCRIPT No. 1 – “I’m going to walk through the home with you looking at it through the eyes of a buyer, speaking aloud and candidly about what I see as a buyer would.  Is that alright with you?” (“Yes”)  “What I’m hearing from you is that you want me to be honest with you, correct?”  (“Yes”)  “So if I think there is something in your home that will hurt you financially, like something that needs to be updated, improved or fixed, you will want me to tell you?”  (“Yes”)  “Great! Then let’s get started.”

SCRIPT No. 2  – “Would you mind quickly filling out this quick Home Seller Information Questionnaire while I look through the home on my own so that I can see it through the eyes of a buyer to evaluate how updated it is and to see if there are any repairs needed that would prevent us from selling?”

SCRIPT No. 3  – “On a scale of 1 to 10, with 10 being the most honest, how honest do you want me to be?” (“10”)  “Great.  Now I’m not going to go through your home and tell you to move walls around, but I will provide you with some suggestions that will help you sell your home faster and give you the best return on investment.  Does that sound good to you?”

Listing Presentation Scripts:  Sitting Down at the Table

SCRIPT No. 1  – “Besides price, is there anything else you would like to know?”

SCRIPT No. 2 – “Now I’ve got a lot that I can show you today, but before we get started, tell me what questions you have for me?”

SCRIPT No. 3  – “First tell me, what are you most concerned about with selling your home?”

Listing Presentation Techniques

Lead Follow Up Scripts & Methods

Ways to Grow a Real Estate COI Quickly

Inside Sales Agents on Real Estate Teams

REALTOR Database Contact Plans & Scripts

Realtor Vendor Databases: Scripts & Lists to Build Them

The One Page Real Estate Business Plan

Buyer Sign Call Scripts

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

FSBO Prospecting Scripts & Objection Handlers 

Previewing Property to Get More Listings

Lead Generation Scripts for Administrative Assistants

Open House Scripts to Generate New Listings

Real Estate Prospecting: Client Database Scripts

Scripts for Building Referral Networks from Business Relationships

Scripts for Buyers: How to Show Less Homes

Agent Websites that Generate Real Estate Leads

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Managing & Compensating Buyers Agents on Real Estate Teams

Easy Ways to Ask Your Clients for Referrals

The 5 Ways to Mirror & Match Client Behavior

When & How Realtors Should Make their First Administrative Hire

Top Producing Realtor Prospecting Scripts

The 3 Primary Duties of a Top Producing Realtor

Scripts for Overcoming Listing Presentation Objections

When Should I Start a Real Estate Team?

How to Conduct Better Real Estate Team Meetings

• consultation
• kansas city
• listing presentation
• listing presentation script
• presentation
• real estate
• real estate agent
• real estate coach

Embrace a Top Producing.

New home construction starts., related posts.

Exclusive Buyer Agency Agreement Scripts

Brian Icenhower

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

Join the email list to get free content!

• First Name *
• Hidden Are you from the US?
• I consent to receive email and text communications from Icenhower Coaching & Consulting Inc. I consent to receive email and text communications from Icenhower Coaching & Consulting Inc.
• Comments This field is for validation purposes and should be left unchanged.

Follow Us on Social Media

Online Courses:

Let's connect

• Last Name *
• Office Phone Number *
• ICC Regional Summit location
• How can we help you? *
• Hidden Are you in the US?
• Name This field is for validation purposes and should be left unchanged.
• Company Name
• Number of Users & Any Requests: *
• What would you like to gain from having a Real Estate Coach? *

Download Your Event Resources

• Email This field is for validation purposes and should be left unchanged.

Share with Your Network

'Million Dollar Listing' star Fredrik Eklund moved to Miami as South Florida real estate booms

Former reality-TV star Fredrik Eklund from the “Million Dollar Listing” series has burgeoning West Palm Beach on his “vision board” for projects he’d like to represent and already has an office of his powerhouse Eklund Gomes team in Jupiter.

Eklund, whose life was chronicled by the Emmy-nominated Bravo TV franchise for 11 years first in New York and then Los Angeles, moved to Miami in the summer of 2023 after new construction in Golden State metro areas began to stagnate, he said.

Known for his signature high-kick and exuberant cry of “weeeeee,” the 6-foot, 5-inch native of Sweden, put his Beverly Hills home on the market in December.

“What I particularly do is new development and new buildings, and there is a lot of that here in South Florida,” said Eklund, who co-founded Douglas Elliman's Eklund Gomes Team with John Gomes, which opened a Miami office about five years ago. “In LA, there just wasn’t a lot of new construction.”

The Eklund Gomes Jupiter office at the Jupiter Yacht Club launched shortly before the pandemic. A planned splashy entrance to the Palm Beach County real estate market was overshadowed by Covid-19, but marketing was renewed last year with Eklund throwing out the first pitch at a spring training game between the New York Yankees and St. Louis Cardinals at Roger Dean Stadium.

Since then, two additional reality TV Realtors have staked claims in Palm Beach County.

Ryan Serhant, who co-starred with Eklund in the New York series, opened an office of his firm Serhant. in Delray Beach last year. Mauricio Umansky, known for his marriage to Real Housewives of Beverly Hills star Kyle Richards, opened an office of his firm, The Agency, in Palm Beach. Umansky also has his own reality TV show on Netflix called “Buying Beverly Hills.”

“Because West Palm Beach and Palm Beach has so much happening now in the condominium space, that’s on my vision board,” Eklund said. “Those buyers are really from the markets that we operate in.”

Is this for real?: Reality TV star Ryan Serhant's company listing West Palm home to rent for $62,500 a month

Population estimates released this month by the Census Bureau point to why South Florida may be attracting high-profile celebrity Realtors following a pandemic-triggered exodus that saw people leave urban and higher-tax areas with a new freedom to work from anywhere.

The tri-county area of Palm Beach, Broward and Miami-Dade saw the 10 th highest population gain of metro areas nationwide between April 2020 and July 2023, adding about 44,000 people.

That overall gain included a loss of about 8,800 residents in Miami-Dade County while Palm Beach County grew by 39,520. Statewide, Florida’s population increased by more than 1 million people between 2020 and 2023.

During the same time period, California lost an estimated 538,000 residents with some counties gaining residents, such as Riverside County’s 69,500-person increase, and others losing big. Those included Los Angeles County, which was down 329,468 residents. Orange County lost nearly 50,000 people, and San Francisco saw 61,530 people leave.

New York also saw an overall exodus of about 533,500 people statewide. The counties with the biggest losses were Kings, Queens, and New York.

“I think Miami is always going to be a hot market because when people think of South Florida from outside the country, they think of Miami, but Palm Beach County has opportunities to grow, and that’s really what sets us apart,” said Tracy Ward, a broker associate in the Jupiter office of Eklund Gomes.

Eklund Gomes co-founder John Gomes said new transplants to Palm Beach County have a different way of living than the “old guard.” They may want more space for families, and turnkey residences with modern aesthetics and conveniences.

Gomes said he is working with a family living in New York’s Tribeca neighborhood that wants to move to Delray Beach.

“They want to be in a very specific area and have an idea of the schools and they love South Florida,” Gomes said.

Ward said she watched Million Dollar Listing before joining the Eklund Gomes team, and subscribed to its newsletter. After corresponding for a little while, she told Eklund that he was missing opportunities in Palm Beach County.

More: More "Wall Street South:" Related Cos. plans largest office complex in West Palm Beach

"Right there and then we connected," said Ward, adding that Eklund has proven himself in real estate regardless of his stint in reality television. “He is a very strong negotiator, as is everybody on this team. It’s not just ‘Hey, look at me, I’m fabulous.’ It’s a tough business, it’s very cutthroat.”

Eklund announced in 2022 he was leaving Million Dollar Listing after 11 years on the program in New York and Los Angeles.

Last year, the Eklund Gomes Team had $3.77 billion in total transactions from agents in New York, California, Texas and Florida.

Eklund said he wants to work on iconic projects that make a statement in the community.

In Miami, he is part of a team leading sales at the nautically-themed Shore Club, an Auberge-branded waterfront tower with 49 units. The Real Deal reported earlier this month a Shore Club penthouse is under contract for $120 million. Eklund Gomes is also leading sales at the Ritz-Carlton Residences in South Beach.

Kimberly Miller is a veteran journalist for The Palm Beach Post, part of the USA Today Network of Florida. She covers real estate and how growth affects South Florida's environment. Subscribe to The Dirt for a weekly real estate roundup. If you have news tips, please send them to [email protected].   Help support our local journalism, subscribe today.

• Popular Professionals
• Design & Planning
• Construction & Renovation
• Finishes & Fixtures
• Landscaping & Outdoor
• Systems & Appliances
• Interior Designers & Decorators
• Architects & Building Designers
• Design-Build Firms
• Kitchen & Bathroom Designers
• General Contractors
• Kitchen & Bathroom Remodelers
• Home Builders
• Roofing & Gutters
• Cabinets & Cabinetry
• Tile & Stone
• Hardwood Flooring Dealers
• Landscape Contractors
• Landscape Architects & Landscape Designers
• Home Stagers
• Swimming Pool Builders
• Lighting Designers and Suppliers
• 3D Rendering
• Sustainable Design
• Basement Design
• Architectural Design
• Universal Design
• Energy-Efficient Homes
• Multigenerational Homes
• House Plans
• Home Remodeling
• Home Additions
• Green Building
• Garage Building
• New Home Construction
• Basement Remodeling
• Stair & Railing Contractors
• Cabinetry & Cabinet Makers
• Roofing & Gutter Contractors
• Window Contractors
• Exterior & Siding Contractors
• Carpet Contractors
• Carpet Installation
• Flooring Contractors
• Wood Floor Refinishing
• Tile Installation
• Custom Countertops
• Quartz Countertops
• Cabinet Refinishing
• Custom Bathroom Vanities
• Finish Carpentry
• Cabinet Repair
• Custom Windows
• Window Treatment Services
• Window Repair
• Fireplace Contractors
• Paint & Wall Covering Dealers
• Door Contractors
• Glass & Shower Door Contractors
• Landscape Construction
• Land Clearing
• Garden & Landscape Supplies
• Deck & Patio Builders
• Deck Repair
• Patio Design
• Stone, Pavers, & Concrete
• Paver Installation
• Driveway & Paving Contractors
• Driveway Repair
• Asphalt Paving
• Garage Door Repair
• Fence Contractors
• Fence Installation
• Gate Repair
• Pergola Construction
• Spa & Pool Maintenance
• Swimming Pool Contractors
• Hot Tub Installation
• HVAC Contractors
• Electricians
• Appliance Services
• Solar Energy Contractors
• Outdoor Lighting Installation
• Landscape Lighting Installation
• Outdoor Lighting & Audio/Visual Specialists
• Home Theater & Home Automation Services
• Handyman Services
• Closet Designers
• Professional Organizers
• Furniture & Accessories Retailers
• Furniture Repair & Upholstery Services
• Specialty Contractors
• Color Consulting
• Wine Cellar Designers & Builders
• Home Inspection
• Custom Artists
• Columbus, OH Painters
• New York City, NY Landscapers
• San Diego, CA Bathroom Remodelers
• Minneapolis, MN Architects
• Portland, OR Tile Installers
• Kansas City, MO Flooring Contractors
• Denver, CO Countertop Installers
• San Francisco, CA New Home Builders
• Rugs & Decor
• Home Improvement
• Kitchen & Tabletop
• Bathroom Vanities
• Bathroom Vanity Lighting
• Bathroom Mirrors
• Bathroom Fixtures
• Nightstands & Bedside Tables
• Kitchen & Dining
• Bar Stools & Counter Stools
• Dining Chairs
• Dining Tables
• Buffets and Sideboards
• Kitchen Fixtures
• Wall Mirrors
• Living Room
• Armchairs & Accent Chairs
• Coffee & Accent Tables
• Sofas & Sectionals
• Media Storage
• Patio & Outdoor Furniture
• Outdoor Lighting
• Ceiling Lighting
• Chandeliers
• Pendant Lighting
• Wall Sconces
• Desks & Hutches
• Office Chairs
• View All Products
• Designer Picks
• Side & End Tables
• Console Tables
• Living Room Sets
• Chaise Lounges
• Ottomans & Poufs
• Bedroom Furniture
• Nightstands
• Bedroom Sets
• Dining Room Sets
• Sideboards & Buffets
• File Cabinets
• Room Dividers
• Furniture Sale
• Trending in Furniture
• View All Furniture
• Bath Vanities
• Single Vanities
• Double Vanities
• Small Vanities
• Transitional Vanities
• Modern Vanities
• Houzz Curated Vanities
• Best Selling Vanities
• Bathroom Vanity Mirrors
• Medicine Cabinets
• Bathroom Faucets
• Bathroom Sinks
• Shower Doors
• Showerheads & Body Sprays
• Bathroom Accessories
• Bathroom Storage
• Trending in Bath
• View All Bath
• Houzz x Jennifer Kizzee
• Houzz x Motivo Home
• How to Choose a Bathroom Vanity

• Patio Furniture
• Outdoor Dining Furniture
• Outdoor Lounge Furniture
• Outdoor Chairs
• Adirondack Chairs
• Outdoor Bar Furniture
• Outdoor Benches
• Wall Lights & Sconces
• Outdoor Flush-Mounts
• Landscape Lighting
• Outdoor Flood & Spot Lights
• Outdoor Decor
• Outdoor Rugs
• Outdoor Cushions & Pillows
• Patio Umbrellas
• Lawn & Garden
• Garden Statues & Yard Art
• Planters & Pots
• Outdoor Sale
• Trending in Outdoor
• View All Outdoor
• 8 x 10 Rugs
• 9 x 12 Rugs
• Hall & Stair Runners
• Home Decor & Accents
• Pillows & Throws
• Decorative Storage
• Faux Florals
• Wall Panels
• Window Treatments
• Curtain Rods
• Blackout Curtains
• Blinds & Shades
• Rugs & Decor Sale
• Trending in Rugs & Decor
• View All Rugs & Decor
• Pendant Lights
• Flush-Mounts
• Ceiling Fans
• Track Lighting
• Wall Lighting
• Swing Arm Wall Lights
• Display Lighting
• Table Lamps
• Floor Lamps
• Lamp Shades
• Lighting Sale
• Trending in Lighting
• View All Lighting
• Bathroom Remodel
• Kitchen Remodel
• Kitchen Faucets
• Kitchen Sinks
• Major Kitchen Appliances
• Cabinet Hardware
• Backsplash Tile
• Mosaic Tile
• Wall & Floor Tile
• Accent, Trim & Border Tile
• Whole House Remodel
• Heating & Cooling
• Building Materials
• Front Doors
• Interior Doors
• Home Improvement Sale
• Trending in Home Improvement
• View All Home Improvement
• Cups & Glassware
• Kitchen & Table Linens
• Kitchen Storage and Org
• Kitchen Islands & Carts
• Food Containers & Canisters
• Pantry & Cabinet Organizers
• Kitchen Appliances
• Gas & Electric Ranges
• Range Hoods & Vents
• Beer & Wine Refrigerators
• Small Kitchen Appliances
• Cookware & Bakeware
• Tools & Gadgets
• Kitchen & Tabletop Sale
• Trending in Kitchen & Tabletop
• View All Kitchen & Tabletop
• Storage & Organization
• Baby & Kids

• View all photos
• Dining Room
• Breakfast Nook
• Family Room
• Bed & Bath
• Powder Room
• Storage & Closet
• Outdoor Kitchen
• Bar & Wine
• Wine Cellar
• Home Office
• Popular Design Ideas
• Kitchen Backsplash
• Deck Railing
• Privacy Fence
• Small Closet
• Stories and Guides
• Popular Stories
• Renovation Cost Guides
• Fence Installation Cost Guide
• Window Installation Cost Guide
• Discussions
• Design Dilemmas
• Before & After
• Houzz Research
• View all pros
• View all services
• View all products
• View all sales
• Living Room Chairs
• Dining Room Furniture
• Coffee Tables
• Home Office Furniture
• Join as a Pro
• Interior Design Software
• Project Management
• Custom Website
• Lead Generation
• Invoicing & Billing
• Landscape Contractor Software
• General Contractor Software
• Remodeler Software
• Builder Software
• Roofer Software
• Architect Software
• Takeoff Software
• Lumber & Framing Takeoffs
• Steel Takeoffs
• Concrete Takeoffs
• Drywall Takeoffs
• Insulation Takeoffs
• Stories & Guides
• LATEST FROM HOUZZ
• HOUZZ DISCUSSIONS
• SHOP KITCHEN & DINING
• Kitchen & Dining Furniture
• Sinks & Faucets
• Kitchen Cabinets & Storage
• Knobs & Pulls
• Kitchen Knives
• KITCHEN PHOTOS
• FIND KITCHEN PROS
• Bath Accessories
• Bath Linens
• BATH PHOTOS
• FIND BATH PROS
• SHOP BEDROOM
• Beds & Headboards
• Bedroom Decor
• Closet Storage
• Bedroom Vanities
• BEDROOM PHOTOS
• Kids' Room
• FIND DESIGN PROS
• SHOP LIVING
• Fireplaces & Accessories
• LIVING PHOTOS
• SHOP OUTDOOR
• Pool & Spa
• Backyard Play
• OUTDOOR PHOTOS
• FIND LANDSCAPING PROS
• SHOP LIGHTING
• Bathroom & Vanity
• Flush Mounts
• Kitchen & Cabinet
• Outdoor Wall Lights
• Outdoor Hanging Lights
• Kids' Lighting
• Decorative Accents
• Artificial Flowers & Plants
• Decorative Objects
• Screens & Room Dividers
• Wall Shelves
• About Houzz
• Houzz Credit Cards
• Privacy & Notice
• Cookie Policy
• Your Privacy Choices
• Mobile Apps
• Copyright & Trademark
• For Professionals
• Houzz vs. Houzz Pro
• Houzz Pro vs. Ivy
• Houzz Pro Advertising Reviews
• Houzz Pro 3D Floor Planner Reviews
• Trade Program
• Buttons & Badges
• Your Orders
• Shipping & Delivery
• Return Policy
• Houzz Canada
• Review Professionals
• Suggested Professionals
• Accessibility
• Houzz Support
• COUNTRY COUNTRY

Home & House Stagers in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
• Cedar Rapids
• Grand Rapids
• Indianapolis
• Jacksonville
• Kansas City
• Little Rock
• Los Angeles
• Minneapolis
• New Orleans
• Oklahoma City
• Orange County
• Philadelphia
• Portland Maine
• Salt Lake City
• San Francisco
• San Luis Obispo
• Santa Barbara
• Washington D.C.
• Elektrostal', Moscow Oblast, Russia

Professional Category (1)

• Accessory Dwelling Units (ADU)

Featured Reviews for Home & House Stagers in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Stager that perfectly fits your project and budget limits.

A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

• Rearranging furniture to optimize space and functionality.
• Decluttering to create a clean and spacious look.
• Making repairs to address visible issues.
• Enhancing aesthetics with artwork, accessories, and lighting.
• Introducing new furnishings to update the style.

Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

• Decluttering
• Furniture Selection
• Space Planning
• Art Selection
• Accessory Selection

Benefits of the home staging in Elektrostal':

• Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
• Faster sale: Homes sell more quickly, reducing time on the market.
• Higher sale price: Staging can lead to higher offers and appeal to a wider range of buyers.
• Showcasing best features: Strategic arrangement highlights positives and minimizes flaws.
• Stand out online: Staged homes capture attention in online listings.
• Emotional connection: Staging creates a positive impression that resonates with buyers.
• Easy visualization: Buyers can easily picture themselves living in a staged home.
• Competitive advantage: Staging sets your home apart from others on the market.
• Affordable investment: Cost-effective way to maximize selling potential and ROI.
• Professional expertise: Experienced stagers ensure optimal presentation for attracting buyers.

What does an Elektrostal' home stager do?

What should i consider before hiring an interior staging company, questions to ask potential real estate staging companies in elektrostal', moscow oblast, russia:, business services, connect with us.

Luxury Homes Elektrostal Moscow Oblast Russia

• Luxury Homes
• Luxury Homes Russia
• Luxury Homes Moscow Oblast
• Luxury Homes Elektrostal

Russia : Moscow Oblast - Elektrostal :

Luxury real estate consultants elektrostal moscow oblast russia, luxury property elektrostal luxuryabode.

Search and find the most sought after Elektrostal luxury homes with LuxuryAbode.com - Elektrostal. We are one of your best and most exclusive resources for Elektrostal luxury properties. We have multiple options for luxury homes and luxury properties for sale in Elektrostal and that could include new or under construction luxury projects in Elektrostal too. Our objective is to deliver the most extraordinary luxury real estate experience for all searchers.

Our Elektrostal luxury real estate collection could in most cases include Luxury & exclusive homes, luxury apartments, penthouses, mansions, duplexes, sea facing luxury homes, lake facing homes, bungalows, lavish villas and many more lifestyle properties from luxury real estate developers in Elektrostal, luxury property agents in Elektrostal and luxury property owners in Elektrostal.

Luxury Abode also has some of the best luxury real estate brokers in Elektrostal who most of the times post some of their most exclusive luxury real estate inventories in Elektrostal on our luxury portal. Luxury home listings in Elektrostal are also sourced through premium luxury real estate agencies in Elektrostal who present their most prestigious homes in Elektrostal with all the relevant details.

Our target audience includes some of the most genuine and serious luxury property investors in Elektrostal, luxury real estate connoisseurs, luxury real estate developers and dealers across Elektrostal.

We do our best to ensure that every luxury property sale listing in Elektrostal or also rental luxury home listings in Elektrostal have maximum details including good quality images, size, location, neighborhood, amenities, facilities and other important information.

As one of the premium destinations for luxury properties in Elektrostal Luxury Abode Real Estate Elektrostal will apply its utmost efforts to ensure maximum luxury real estate options in Elektrostal for you.

Online luxury real estate portal for Elektrostal

If you are a luxury real estate developer in Elektrostal or a luxury property consultant in Elektrostal you can work together with Luxury Abode real estate team for the most effective luxury real estate marketing in Elektrostal location. You can access many choices for online luxury property marketing and luxury project marketing in Elektrostal on LuxuryAbode. Digital luxury real estate marketing for Elektrostal properties on Luxury Abode aids in generating a good number of buyer leads for luxury properties in Elektrostal.

As one of the strongest and efficient online luxury real estate marketing companies for Elektrostal luxury homes, LuxuryAbode.com real estate in Elektrostal is committed to offer the best luxury property promotions and luxury home lead generation support to all stakeholders of luxury real estate in Elektrostal.

The Luxury Talk

Russian Real Estate Pandemic Boom Helps Leading Real Estate Companies Mint Huge Profits

• Real Estate
• 29th Sep 2021

Russian real estate tycoons are making a lot of profits post some government decis ...

Tatyana Bakalchuk Founded Largest Russian Online Retailer Wildberries Expanding to Baltics

• 27th Sep 2021

The biggest online fashion retailer in Russia, Wildberries is growing its base to ...

In a Big Move, Yandex of Russia Will Buy Online Fashion Retailer KupiVIP

• 1st Jun 2021

The big news with Yandex currently is that it has confirmed its plan to purchase o ...

Brand Story - Faberge Jewelry

• Brand Story
• 25th Jun 2020

Brand Story - Faberge Jewelry ...

Luxury Properties russia - elektrostal : View +

Enlist your property with us and get the best property price.

WELCOME TO Luxuryabode.com Register Yourself to Start Your Journey

Thank you, for registering with us !!

We have mailed your login credentials on your registered email - address..

Please login and post free properties on LuxuryAbode.com. In case any difficulty feel free to get in touch with us on [email protected]..

Already have an account Login Here!

Welcome to Luxuryabode.com

Don't have an account Register Now!

Forgot Your Password? Don't worry! Just enter your email id and we'll help you to reset your password.

Kindly check your Email for new password... Then Click here to Login

Interested in   ..! Enquire Now

Thank you, for showing your Interest !!

Our Team member shall get in touch with you very shortly..

lebanon yacht festival

ihjoz, and certain approved third parties, use cookies and similar technologies for functional and analytical purposes. By closing this banner or using this website, you agree to our cookie policy .

ihjoz Cookie

ihjoz operational cookies cannot be disabled and are essential for logging into an account and conducting online purchases.

Google Analytics Cookie

This cookie is to collect user interaction data to help improve your experience.

Intercom Cookie

This cookie is to load the Intercom app to contact our support team.

Lebanon Yacht Festival

Sunday July 16 at Jounyeh Bay

Witness the Biggest Yacht Festival in Lebanon 

EVENT MUST-KNOWS:

 // Entertainment show // Alcohol & Beverages are included (own snacks are allowed) // Bring your own inflatables // Security, lifeguard, & medical staff are available 

- Personal boats are welcomed upon reservation 

- Departure at 1:15pm sharp

Music starts from 2:00pm - 8:00pm   

*In case of being late we will provide taxi boat with extra fees 

Dj MOE GRAVITY  

Book your tickets at ihjoz.com and pay within 24 hours to avoid cancellation 

- Private groups could have their own yacht by reserving thru an email or calling.

*Tickets sold on the black market could be canceled.

*Make sure to obtain your ticket from an offical source.

*Tickets are non-exchangeable and non-refundable.

*No name changing on tickets 

*Use a valid email address

Holiday Beach 

Age Policy:

 STRICTLY 21+

Make sure you have your orginal IDs to guarantee admission, no digital copies or phtocopies will be accepted.

Managment reserves the right of admission. 

This event is cash only.

This event is brought to you by Lcubebeirut.

Sunday July 9 at Jounyeh Bay

Floating dancefloor // Entertainment show // Alcohol & Beverages are included (own snacks are allowed) // Bring your own inflatables // Security, lifeguard, & medical staff are available 

Holiday beach

Beirut, Lebanon

You have an incomplete order for this event

 - ticket conditions, contact organizer - lcube beirut.

Our head office

0800 088 6002, [email protected] , client log in, reset password, agent log in.

Cultural Events and Celebrations in Lebanon: Exploring the Holidays and Festivals in Lebanon

Amidst the captivating landscapes of Lebanon lies a treasure trove of cultural festivities waiting to be explored. From the vibrant streets of Beirut to the ancient ruins of Baalbeck, and from the historic town of Byblos to the majestic Beiteddine Palace, the country hosts an array of festivals that showcase its rich heritage and traditions.

When planning your Lebanon tours , immerse yourself in the dynamic atmosphere of the Baalbeck International Festival, revel in the music and arts at the Byblos International Festival, and experience the grandeur of the Beiteddine Festival.

This article serves as your guide to unlocking the diverse tapestry of festivals across Lebanon, offering insights into its vibrant cultural scene and inviting you to embark on an enriching journey through its celebrated events.

Baalbeck International Festival in the City of Baalbek

Held amidst the stunning ancient ruins of Baalbeck, this festival celebrates music, dance, and theater, drawing renowned artists from around the world.

Where: Baalbeck, a UNESCO World Heritage Site renowned for its Roman temples.

When: Typically takes place in July and August.

Cost: Ticket prices vary depending on the event and seating choice, ranging from $20 to $200.

Batroun International Festival in Lebanon

Embracing the coastal charm of Batroun, this festival celebrates Lebanese artists, jazz performances, and modern world music against the backdrop of the Mediterranean Sea.

Where: Batroun, a picturesque town along Lebanon's coastline.

When: Annually, during the summer months.

Cost: Admission fees vary for concerts and cultural events.

Beirut International Film Festival

Drawing filmmakers and cinephiles from around the world, this festival held in downtown Beirut presents a diverse selection of international films, complemented by discussions and workshops.

Where: Downtown Beirut, Lebanon's vibrant capital.

When: Typically held annually, offering a cinematic feast every autumn.

Cost: Ticket prices vary depending on screenings and events.

Byblos International Festival

Set against the backdrop of the historic coastal town of Byblos, this festival showcases a diverse range of performances, including music concerts, theatrical productions, and cultural events.

Where: Byblos, one of the oldest continuously inhabited cities in the world.

When: Usually held in July and August.

Cost: Ticket prices start from $30 and can go up to $150, depending on the artist and seating.

Beiteddine Art Festival

Hosted in the picturesque Beiteddine Palace, this festival celebrates Lebanese arts and culture, featuring music, dance, and theater performances against the backdrop of the palace's stunning architecture.

Where: Beiteddine, a town in the Chouf Mountains known for its historic palace.

When: Typically held in July and August.

Cost: Tickets range from $40 to $250, depending on the event and seating category.

Lebanese Independence Day Celebrations

Commemorating Lebanon's independence from French mandate rule, this national holiday is marked by parades, fireworks, and cultural festivities across the country. It is a time of national pride and unity, with celebrations taking place in major cities and towns.

Where: Throughout Lebanon, with larger-scale events in Beirut, Tripoli, and other urban centers.

When: Lebanese Independence Day falls on November 22nd, with celebrations extending throughout the week.

Cost: Most public events are free to attend, although certain performances or activities may require tickets with prices varying accordingly.

Broumana Festival

The Broumana Festival is a celebration of arts and culture held in the charming mountain resort town of Broumana. It features a diverse program of music concerts, theatrical performances, and art exhibitions, attracting visitors of all ages.

Where: Broumana, nestled in the pine-covered slopes of Mount Lebanon.

When: Typically held in July and August, offering a cool retreat during Lebanon's summer months.

Cost: Admission to most events is free, while ticketed performances may range from $20 to $100, depending on the venue and artist.

Al Bustan Festival

Showcasing classical music, opera, ballet, and contemporary dance performances, this festival takes place in the charming village of Al Bustan.

Where: Al Bustan, nestled in the mountains overlooking Beirut.

When: Usually held in February and March.

Cost: Ticket prices vary, with some events being free and others ranging from $20 to $150.

These festivals offer not only entertainment but also a deeper understanding of Lebanon's rich cultural heritage. Whether you're a music enthusiast, a history buff, or simply a traveler seeking new experiences, Lebanon's festivals are sure to leave a lasting impression. So, plan your visit accordingly and immerse yourself in the magic of these captivating events.

Frequently Asked Questions 

What is the biggest festival in lebanon.

The Baalbek International Festival is widely considered the biggest festival in Lebanon. Held amidst the ancient ruins of Baalbek, this event attracts renowned artists from around the world and features a diverse program of music, dance, and theater performances.

What are the cultural celebrations in Lebanon?

Lebanon boasts a rich tapestry of cultural celebrations, including religious festivals such as Eid al-Fitr and Eid al-Adha celebrated by Muslims, Christmas and Easter celebrated by Christians, and the Druze community's religious observances. Additionally, events like the Beiteddine Festival, Batroun International Festival, and Beirut International Film Festival showcase Lebanon's cultural diversity and artistic heritage.

What are the main traditions in Lebanon?

Lebanese culture is characterized by a blend of traditions stemming from its diverse religious and ethnic communities. Some prominent traditions include hospitality, family gatherings centered around food, music, and dance, reverence for elders, and a strong sense of community and solidarity.

What is the most celebrated holiday in Lebanon?

Christmas is one of the most celebrated holidays in Lebanon, particularly among the Christian population. It is marked by festive decorations, family gatherings, special church services, and traditional culinary delights.

What are the traditions in Lebanon?

Lebanese traditions encompass a wide range of practices influenced by religion, history, and regional customs. These include preparing and sharing meals with family and friends, celebrating religious festivals with prayer and feasting, maintaining close-knit family ties, and observing cultural rituals such as weddings, funerals, and religious ceremonies.

How to dress for Lebanese festivals and events?

Dressing for Lebanese festivals and events varies depending on the occasion and location. Generally, it's advisable to dress modestly and respectfully, especially when attending religious events or visiting religious sites. For formal events like the Baalbek International Festival or Beiteddine Festival, smart-casual attire is appropriate, while for outdoor festivals like Batroun International Festival, comfortable clothing and footwear are recommended. It's also essential to consider the weather conditions and cultural sensitivities when choosing attire for any event in Lebanon.

Search our Blog

Related tours.

This 17-day Lebanon and Egypt tour packs in a huge amount of what these two fascinating countries have to offer. Amazing historical sites and ruins, beautiful mountain and forest scenery, boat and rail journeys, busy markets, souks & delicious food

Small Group

This 8-day Lebanon tour packs in a huge amount of what this fascinating small country has to offer. Amazing historical sites and ruins, beautiful mountain and forest scenery, busy markets and souks and delicious food and wine.

Our 6-day Lebanon Express tour takes you on a journey visiting amazing historical sites, beautiful mountain scenery and some of the most spectacular natural wonders that Lebanon has to offer.

RECENT POSTS FROM OUR BLOG

Need some travel inspiration or looking for some handy travel tips? Our blog provides excellent insight into our travel destinations - from tour updates to country guides, packing lists to little known things to do, you'll find it all in our travel blog.

The Best Instagram-Worthy Photo Spots in Beirut: Unveiling the Top Photo Locations in Lebanon

Discover the ultimate guide to Instagram-worthy photo spots around Lebanon, including Beirut's iconic Pigeon Rock and Beirut Souks. Uncover stunning views at Nicolas Sursock Museum and beyond.

Best Food and Drink Guide, Dubai: The best things to eat and drink in the United Arab Emirates (UAE)

Discover the rich flavors of Dubai cuisine and the local Emirati food scene. From aromatic stews to delectable pastries, experience the best food and drink in the United Arab Emirates.

Arabic Celebrations: Unveiling the Best Festivals and Events for a Holiday in the United Arab Emirates (UAE)

Discover the best festivals and events in the UAE, featuring Arabic celebrations, traditional emirate customs, and camel beauty races for a unique holiday experience.

Turkish Food Guide: The Best Things to Eat and Drink in Turkey - Where to Eat in Turkey

Discover the essence of Turkish cuisine while visiting Istanbul. Indulge in authentic Turkish food, including doner kebab and borek, while eating in Turkey.

The Best Things to Eat and Drink in Lebanon: Traditional Lebanese dishes, Popular Dishes, Must-Try Lebanese Food

Discover the essence of Lebanon through its diverse Lebanese food scene. Uncover traditional Lebanese cuisine and popular dishes like hummus.

Best Time to Visit Lebanon: Exploring the Best Time to Travel to Lebanon

Discover the best time to visit Lebanon! Explore Beirut, Byblos, and Mediterranean beaches in the ideal season for your Middle East adventure.

Essential Lebanon Packing List: What Tourists Must Pack for Travel to Beirut - Travel Essentials and more

Prepare for your Lebanon adventure with our essential packing list. From exploring Beirut to beach days, be ready for varying temperatures.

A Month by Month Guide to Discovering the Best Time to Visit Jordan - Exploring Petra, and more

Discover the best time to visit Jordan month by month. The desert landscapes await travelers exploring Petra, making it an ideal time to visit Jordan.

Choose your dates

From strength to strength: summer festivals in lebanon.

Over the decades, Lebanon’s summer festivals have served as symbols of cultural resistance and resilience in the face of conflict and instability, managing to survive, thrive and continue to grow against the odds

The Baalbeck International Festival is a celebration of culture, but it is also a barometer that measures Lebanon’s political stability. Founded in 1956 by former President Camille Chamoun, it is the oldest cultural event in the Middle East and in its heyday was renowned for its glitz and glamour, attracting the cream of the world’s jazz singers and performers to Lebanon. Yet its history includes periods of instability marked by cancellations, relocations and suspensions. Like many festivals in Lebanon, it has persevered in the face of obstacles and inspired other summer cultural festivals, which have reached a pinnacle in recent years. Since 2015, Lebanon’s festival scene has witnessed massive growth; and dozens of new events have sprung up across the country in response to strong support from locals and international visitors.

In many ways, the Baalbeck International Festival ’s colourful history exemplifies the challenges faced by the country’s cultural initiatives. In its heyday, the biggest names in the Arab world – including Fairouz, Oum Kalthoum and Sabah – all performed at the festival. In the 1970s, it hosted the world’s jazz greats. Miles Davis, Ella Fitzgerald, Dizzy Gillespie and Nina Simone all made the pilgrimage to Baalbeck to perform against the stunning backdrop of the ruins of the temples of Bacchus and Jupiter, with the pillars Khalil Gibran once described as “giant sentinels in the tranquil night” standing watch over the festivities.

• Art & Culture
• Travel guide

Elizabeth Harris

Elizabeth was born and raised in the United Kingdom and grew up with a love of books and of writing. Over the past five years, she has lived a nomadic life, travelling extensively in the Middle East and South East Asia and along the way recording her thoughts and observations on art, food, music, history and heritage. She is passionate about sharing the stories of the inspiring individuals who have crossed her path and hopes one day to join their ranks with an inspirational story of her own.

The Lebanese Civil War put a stop to the festival for almost two decades from 1975 onwards, however, and its programme was interrupted again in 2006 when the sudden onset of Israeli bombardments began on the night of a pre-performance by Fairouz, who had to be given a military escort back to Beirut. Amid the early years of the Syrian conflict, fighting on the border led three years of uncertainty, marked by last-minute cancellations and relocations.

Wondering where to stay to attend Lebanon’s summer festivals? Check out L’Hôte Libanais’ guesthouses across the country.

Since 2014, as Lebanon’s stability has returned and tourists and expats are once again flocking to the country, the festival has gained a new lease of life. Its 60th-anniversary edition in 2016 marked a milestone made all the more impressive for the many challenges that could have so easily have put an end to the festival’s existence. This year’s edition, which takes place from 5 July to 3 August 2019, includes performances by Marcel Khalife, Melody Gardot, and Omar Bashir, among others.

Baalbeck is the oldest of Lebanon’s cultural festivals, but the Beiteddine Art Festival and the Byblos International Festival are also veterans on the scene. Established in 1985 in the midst of the Lebanese Civil War, the Beiteddine Art Festival began as a symbolic act of faith in Lebanon’s cultural and creative scenes during a time of conflict. Over the last 30 odd years, it has established itself as one of the region’s leading cultural festivals, bringing stars including Elton John, Mariah Carey and Joss Stone to play in the beautiful Chouf mountains in the courtyard of a stunning Ottoman palace. Kadim El Sahir, Gabriel Yared and Yasmina Joumblatt, Gerard Depardieu, and Abdel Rahman El Bacha and Billy Eidi are just a few of the artists performing this year.

The Byblos International Festival was founded in the 1960s and ran sporadically every four years or so before becoming an annual event in 2003. Located beside the sea, the stage is back-lit by the city’s spectacular 12 th century Crusader castle. In the last 15 years, it has grown swiftly to become one of the biggest in the region, attracting big-name performers and younger crowds. This year’s programme features concerts by Marc Lavoine, Charbel Rouhana and Melhem Zein, Martin Garrix, and Mashrou’ Leila, among others.

While Baalbeck, Byblos and Beiteddine are the most established of Lebanon’s festivals, their success has led to an explosion of smaller summer concert series across the country. From Tripoli to Tyre, Zahle to Beirut, dozens of towns and villages have launched their own summer festivals in the past two or three years. The Jounieh International Festival tends to attract big names, as does the Cedars International Festival in Ehden, which relaunched in 2015 after a break of almost 50 years. Smaller festivals are located in Batroun, Ghalboun, Falougha, Kobayat, Ain Ebel, Ehmej, Amchit, Bkassine and Faqra Kfardebian. These newly established festivals tend to feature just two or three intimate performances each year, with a pleasant community feel and more affordable tickets.

Whether it’s world-renowned performers singing amid ancient ruins or local stars crooning beneath the stars in the clear mountain air, Lebanon’s festival scene increasingly offers something for everyone.

Baalbeck is the oldest of Lebanon’s cultural festivals, but the Beiteddine Art Festival and the Byblos International Festival are also veterans on the scene.

You are using an outdated browser. Please upgrade your browser to improve your experience.

Le Yacht Club - Beirut is the premier seaside destination for luxury living and recreation in Lebanon, catering exclusively to the region's cultural and social elite.

Waning History: Boat Building In Saida

Building boats for the fishermen in Lebanon, one modest workshop in the southern city of Saida continues the ancient traditional practice.

For Accad boat building is the only life he’s known. His small team of carpenters includes his brother Webhe and his son Ahmed, who has worked with his father for years. Accad believes boat building is a labor of love. “I love everything about it. I go home at night after a day’s work and still think about it and how I can make it better,” he says. “I can’t not think about it. It’s my passion.”

The boats are made for a harsh life at sea, durable against challenging weather with a lifespan of at least 20 years. “The wood’s lifespan is endless,” Accad says. “Even after 20 years it’s not the wood that is damaged but the nails that need replacing.”

Though the elemental shape of these traditional fishing boats remains the same, models vary in their details with every port having a preference – in Tyre there’s a preference for smaller boats, in Beirut they prefer a roof.

Here, the family of carpenters doesn’t only spend their life on land, their relationship with the sea is strong, and for pleasure they head out to sea to fish at 3 am on most days. For Accad, there is no other work he’d rather do. “If you don’t love what you do, you can’t do it,” he says.

5 Things You Can Do In Hadath El Jebbeh

Lebanese designers dominate the cannes film festival, you may also like, beirut’s burgeoning libraries, 7 nature reserves to visit in lebanon, top things to do in bcharreh al arz, art galleries to discover in beirut, faraya and kfardebian: 10 things to do there, the ultimate winter guide in lebanon, top kid-friendly play areas in metn, coffee lovers’ guide to north lebanon, out-of-the-box date ideas to bond with your loved..., top ski destinations in lebanon.

• ← festivals by country
• ← all festivals

Festivals in Moscow

Moscow invites you to participate in 35 festivals. Learn more about the festivals and events held in Moscow throughout the year with AnydayGuide! Whether you’re looking for new places to visit, or just like to learn new things about other countries and cultures, we’re eager to help you find what you’re looking for.

Moscow Marathon

Colisium international music forum, moscow international book fair, moscow boat show, stalker international human rights film festival, international book fair for high-quality fiction and non-fiction (non/fictio№), gum christmas fair at red square, vgik international student festival, taste of moscow, doker film festival, beat film festival, geek picnic, golden five festival of student films and creative photography, moscow victory day parade, moscow international film festival, moscow hobby expo, ¡viva españa flamenco festival, russian open documentary film festival artdocfest, international mstislav rostropovich festival, comic con russia, international moscow tattoo convention, detectivefest, military parade in honor of the 1941 october revolution parade in moscow, moscow flower show, stanislavsky season international theater festival, moscow international biennale of contemporary art, chorus inside international, 360 polytech international film festival, salon du chocolat moscow, gadget fair, world dog show.

A guide to Moscow’s summer festivals

May 26, 2018 • 4 min read

People attend open-air concert during Usadba Jazz festival at the Archangelskoye Estate @ Anton Gvozdikov / Shutterstock

Believe it or not, in summer Moscow usually gets rather hot. It’s also the season when the city is fully awake, with more events happening than at any other time of the year. Almost every weekend a new market, exhibition or festival takes place, making it pretty hard to choose which one to attend.

Of course, the highlight of this summer in the Russian capital will be the celebration of football, as Moscow gets ready to host the 2018 FIFA World Cup (from 14 June to 15 July) along with 10 other cities across the country. Nevertheless, over the years some big annual events have become an integral – and fun – part of Moscow’s summer culture. Here are our top picks.

Usadba Jazz at Arkhangelskoe

This iconic open-air jazz festival has been taking place in Moscow for over a decade, making it one of the city’s favourite outdoor events. The location is always the same – the gorgeous 19th-century  Arkhangelskoe Estate and its surroundings. Apart from some great classical and modern jazz, blues, funk, soul and world music, there’s a new theme each year: in 2017 it was ecology, introducing some local eco-designers and culinary artists to jazz-loving Muscovites.

Dates: 2–3 June 2018

Red Square Book Fest

This year Moscow’s annual book festival will be taking over the historic Red Square for the fourth time. The event celebrates the reading culture, introduces the best local publishing houses, and allows visitors to purchase books, attend masterclasses and listen to some well-known modern Russian writers. The program covers several themes, including fiction, non-fiction, ebooks, children’s and educational literature, antique and secondhand books, as well as Russian regions.  Famous Russian museums present their publishing projects and catalogues, and there are live concerts and performances throughout the festival.

Dates: 3–6 June 2018

Moscow Flower Show

Who knew Moscow could be a rose? Last year a new sort of rose was created just to celebrate the 870th anniversary of the Russian capital. This international garden festival is a paradise for the admirers of landscape design and all things green and blooming. Both recognised and up-and-coming landscape designers present their works and compete for the main prize, awarded by an international jury. And visitors get a chance to release their inner flower child.

Dates: 29 June–8 July 2018

Taste of Moscow

This international food festival   has been around for a long time, covering 19 cities of the world and gaining huge popularity in Moscow. The city’s 30 best restaurants will take part in the program this year, offering visitors their most renowned dishes and products. You can treat yourself to delicacies from one of the exclusive menus created specifically for the festival, attend degustations or learn how to cook from a professional chef. The interactive program will also include concerts, masterclasses, pop-up performances and children’s activities.

Dates: 26–29 July 2018

Much loved by both locals and visitors to the city, the annual Park Live rock festival has achieved international status in its six years of existence, treating the fans with performances from world-famous and local rock stars. Hosting Muse in 2015 has been the highlight in the festival’s history, while Red Hot Chili Peppers, Lana Del Rey, Limp Bizkit and System of a Down have also headlined. In 2018 revellers will have a chance to see David Guetta, Gorillaz and Massive Attack at the vibrant Gorky Park  in the heart of the city.

Dates: 27–29 July 2018

Afisha Picnic

Moscow’s biggest open-air festival is a summer rave for food and music lovers. Organized by Afisha magazine, it’s been expanding year on year, eventually moving from concert halls and stadiums to the vast Kolomenskoe Museum-Reserve , a former royal estate and a Unesco World Heritage Site by the Moscow River. The organisers make sure there’s lots going on, so apart from multiple music stages you can find food stalls with local products, a designers’ market, gaming and lecture areas – all with a strict no-alcohol policy.

Dates: 4 August 2018

The Times and Epochs re-enactment of a battle between Polish and Ruthenian archers © Degtyaryov Andrey / Shutterstock

Times and Epochs

The ultimate historical festival in Russia expands with each passing year, taking over Moscow parks, recreational areas and some of the main streets. It brings together the best from the world of historical re-enactment, boasting more than 6000 geeky participants in 2017 (many of them from abroad). Soldiers, merchants, craftsmen, musicians all walk the streets in traditional costumes, performing or teaching the arts, crafts and games of the past. Best of all, the festival is focused on getting the audience involved in the lifestyles of different eras, from the Stone Age to the Soviet times.

Dates: 10–22 August 2018

Moscow City Day

Moscow turned 870 in 2017, and to celebrate the occasion, the city administration decided to host a 10-day festival under the slogan ‘Moscow is a city where history is being made’. With Russian avant-garde the main theme, dozens of events, lectures, performances and street markets celebrated the history of the capital as well as its prominent inhabitants. Plenty of music, food and modern art is always to be expected on the city streets during this time. Don’t miss the magnificent fireworks.

Dates: 1–10 September 2018

Explore related stories

Mar 7, 2024 • 10 min read

With savvy planning and a bit of local know-how, you'll find a wealth of ways to enjoy Paris without blowing your budget. Here are our top tips.

Mar 1, 2024 • 6 min read

Mar 18, 2024 • 4 min read

Mar 19, 2024 • 8 min read

Mar 19, 2024 • 5 min read

Mar 19, 2024 • 6 min read

Mar 19, 2024 • 7 min read