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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted April 4, 2024

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Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

• Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

• Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

• Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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How to write powerful MBA essays that actually work

Candidates often wonder what it takes to write strong MBA essays that work. It can be a scary and confusing process. Let’s try to figure out a step-by-step process to write a great MBA essay.

For many of us, writing an essay brings back memories of a hot, stuffy classroom on a sleepy summer afternoon, a strict English teacher keeping watch with hawk-like eyes, a mostly blank sheet of paper with the words “My Best Friend” written on top.

And in the middle of it all, you looking desperately at your friend seated next to you, hoping for some inspiration to strike. Or at the very least, for the school bell to strike, lest the English teacher see your as-yet blank sheet of paper and strike first.

In other words, you think of essays as boring. Perhaps even traumatizing, depending on how strict your English teacher was, and how inspiring your best friend was.

We’re here to tell you that that’s not what an essay should be.

An essay should be educating, entertaining, inspiring, thrilling, humorous, and heartbreaking.

Basically, anything but boring.

So if you’re writing boring essays, or if you think essays are boring, you’re doing them wrong.

What is the purpose of writing an MBA essay?

Everybody has seen The Wolf of Wall Street . Remember that famous scene where Leonardo di Caprio pulls out a pen from his coat pocket and tries to sell it to a spellbound, captivated audience hanging on to every word of his?

That’s how an essay should be.

Instead of the pen, you’re trying to sell your story. Your audience is the MBA admissions committee of your dream B-school, and at stake is your MBA dream.

But first, a word of caution – channelling your inner wolf of Wall Street does not mean that you throw form and formality to the wind. This is a B-school, and you’re still expected to wear a suit and tie.

An essay could be like a piece of classical music with multiple layers that merge seeamlessly. Or it could be like hip-hop with a catchy vibe and an impactful message.

But if you can demonstrate that you possess an aesthetic palette eclectic enough to accommodate both Beethoven and Busta Rhymes, that is impressive.

If however, you’re more of a Bollywood and Bhangra person with no appreciation or flair for classical music or hip-hop, you can still write a rocking MBA essay.

The point being, there’s no formula to create successful MBA essays. But you can still improve your odds of creating an essay that you’re proud of, if you follow these simple tips.

Here are 6 steps to writing an impressive MBA essay.

• Start early
• Understand the MBA essay prompts
• Demonstrate your fit with the MBA program
• Stick to the word count
• Add a little X factor to it
• Get someone to look over your essay

Let’s delve into each of them to understand the finer nuances.

How to write powerful MBA essays

1. start early.

Writing takes time. A slow cooked dish brings out the flavors of the food being cooked by allowing the spices to percolate, the aromas to emerge, and the textures to develop.

It’s the same with writing.

You need to let the thoughts in your head marinate on low simmer for days for them to develop into well-formed sentences that will delight your reader. Even if you think you’ve got it all sorted out in your head, putting it on paper is a different challenge altogether.

You’ll need a few days of contemplation to come up with points you want to put in. Jot these down as they strike you. Next, brainstorm with friends, foes, family – anyone willing to provide feedback, and whose judgement you trust.

Next, organize your ideas in a structured framework. What this means, in plain English, is that you need to be able to weave your ideas into a story your readers would love.

No, you don’t need a degree in creative writing to be able to do that.

It’s actually pretty simple. Every story has 3 parts – a beginning, a middle, and an end. In theater and film-making jargon, this is called the 3-act structure.

Act 1 is the set-up.

This is where we get to meet the protagonist (you!), and what is called the “inciting incident”, which is something that incites our protagonist into action. ( the need to do an MBA/ get into your dream B-school)

At this point, the stage is set for an exciting journey. The reader is now expecting an adventure of Tolkien-esque proportions. ( we’re kidding, this is an MBA application, not the Lord of the Rings)

Act 2 is the conflict

This is where our protagonist runs into challenges and obstacles. Their attempt to overcome these is the beating heart of the story. It’s the action that the reader started reading the story for, in the first place.

In your MBA essay, this is where you explain why you want to do an MBA, and why specifically from the B-school you are applying to, and how this will help you in achieving your career goals.

Act 3 is the resolution

This is the happy ending of the story. This is where you tie all the lose ends together, and the reader realizes that the protagonist has been transformed by the quest.

Remember that the journey from act 1 to act 3 is not any series of random actions strung together – it needs to be transformative. At the end of the story both the protagonist and the reader of the story get a sense of a change that has happened.

In the case of MBA essay, what this means is that your essay should convey a clear sense of how the MBA (and only this particular MBA from this particular school) will help you overcome the challenges you foresee in your career, and will thus be transformative.

Also keep in mind, that while it is important for your essay to be engaging, this does not mean by any stretch of imagination, that you invent incidents merely to spice things up. Always state facts and facts only.

Remember, facts are stranger than fiction, and the simplest stories are the most beautiful The novelist John Updike once said that the purpose of art is to give the mundane its beautiful due.

Any story can be made beautiful and exciting with the 3-step act. The journey of the caterpillar from egg to butterfly is a classic 3-step act.

There is no need to go chasing fantastic beasts and inventing imaginary islands; all the magic ingredients you need to write that rockstar MBA essay are already within you in the form of your own unique and wonderful life journey. Let the world hear it.

In the interest of time, some applicants may be tempted to use ChatGPT to write their MBA essays. Find out what should and shouldn’t be done if you are planning to use it, here .

2. Understand the MBA essay prompts

Most things in life come with user manuals. It’s the same with B-school essays.

Your school will usually provide instructions of what kind of essays they want, and what they are looking for in an essay. Make sure you follow these instructions to a T.

For instance, some B-schools might want one long essay, while others might want two to three shorter essays.

Often the essay would come with a question, or an essay statement, such as “state your short-term and long-term career goals, or “why do you want to pursue an MBA at this particular stage in your career”, and so on.

Pay close attention to what is being asked as what you write will depend on the question.

Unfortunately, most of us have a habit of tossing the user manual into trash unopened, and then call customer care when we can’t figure out how to operate the washing machine. Let this not be the case with your MBA essay.

Here’s an introduction to the most commonly used MBA essay questions

Why MBA now? MBA Essay question: Why this school? Long-term and short-term career goals essay Leadership in MBA essays Optional MBA essays – Career failure essay – career break , education gap, low GPA or any other aspects.

3. Demonstrate your fit with the MBA program

This is an exercise you need to perform as much for your own benefit, as for the admission committee’s. First and foremost, convince yourself that the particular MBA program is exactly what you need to meet your career goals.

Because MBAs are expensive, and confirmation bias is real.

Just because someone put it into our heads when we were 16 that xyz is a great B-school, it is entirely possible that we will psych ourselves into believing that this school is the perfect fit for us, even if it is not.

Then, at the other end of the spectrum are the cases where we just want to get into any B-school at all, and never really give a good thought into why we want to do an MBA.

If you’ve got USD 150,000 lying around the house, and all you want is to make more money, you’d be better off opening a post office savings account and living off the 7.5% interest you get on it.

An MBA is a different beast. It’ll take from you not just your money, but also two years off the prime of your life, a lot of energy (read pulling off all-nighters trying to crack case studies and making presentations), and time spent away from your loved ones.

If you’re going to be investing all this into an MBA, you need to be very sure of two things – why you want to do an MBA, and why you want to do it from the particular school you are applying to.

Once you have it all figured out, put it down in your MBA application. Remember, if you’re not convinced yourself, you will most certainly not be able to convince the admissions committee either.

Our MBA MAP process is a helpful tool used by many applicants to select the right business schools.

Read this: – How to write business school specific MBA essays – How to evaluate ‘Fit’ with MBA program

4. Stick to the word count

There’s an old bit of Jewish wisdom which says that a proverb has 3 characteristics – few words, good sense, and a fine image.

While the adage may be about proverbs, it is the hallmark of all good writing.

There’s a reason people remember proverbs but forget stories. Proverbs speak to us less with words, and more with sense and images.

Word counts exist for a reason. One of which, of course, is that admissions committees have to wade through a ton of applications, and their time is limited.

But, equally importantly, a word count tests your ability to communicate ideas effectively. If you can’t get your message across in a 1000 words, you definitely will not get it across in 10,000.

And a good manager is nothing if not a good communicator. So take the word count of your essay as another test that you must pass on your way to your dream B-school.

Of course, this doesn’t mean that you obsessively start counting words after every sentence you type. A margin of (+/-) 5% to 10% is acceptable in most cases.

But even if the b-school’s online application form does not enforce a hard cut-off, we’d recommend erring on the conservative side and staying below the word count.

Try to fit in all you need to say within this. You really don’t need anything more than that to tell your story. You’re writing an essay, not an autobiography.

Oscar Wilde famously said that brevity is the soul of wit, and we have since come to accept that brevity is pretty much the soul of most forms of communication, MBA essays included. Be frugal with your words and fathomless in your meaning.

Read: How important is the word count for MBA essays

5. Add a little X factor to it

This one is a little difficult to pin down, since what this X factor means will differ from one candidate to another.

That little magic dust that you sprinkle on your application to make it stand out from the crowd.

This become more important when you’re fighting in very competitive applicant pools and your resume doesn’t have much that automatically grabs the admission officer’s attention.

Here are some examples of what you can look at.

A small aspect of your life-story that you may have overlooked could provide that X factor that converts a regular story into a memorable masterpiece.

Or it could be related to your extracurricular activities where you achieved or experienced something remarkable.

Or it could be your unique writing style, or the way you use analogies to bring your ideas to life.

With the right, structured introspection, you’ll find that there are several avenues to highlight that makes the essays unmistakably reflect the real you.

This is one of the reasons we strongly discourage MBA applicants from using sample MBA essays that worked for others.

At first glance, they may look impressive to a new applicant, but they weren’t designed for recycling.

Using sample MBA essays will kill the uniqueness of your essays and consequently the crucial X factor.

Read why sample MBA essays don’t work .

Before we share our 6th and final tip, let’s first delve a little into the reasons we kept it for the end.

Despite their best efforts, even the strongest applicants tend to make mistakes in their application. We invited a special guest from a top school to list them down.

Top 5 mistakes to avoid while writing MBA essays

By rebecca loades, director, career accelerator programs, esmt berlin.

Unfortunately, the following 5 mistakes are all too common:

• Not being authentic . No matter how qualified you may be on paper, authenticity counts. The biggest mistake we see is when applicants tell us what they think we want to hear, rather than showing us who they actually are.
• Not answering the question or going beyond the word count . There’s a reason we ask the questions we do and limit the word count. Ignoring the prompt makes you stand out for the wrong reasons
• Not trying . You might have stellar credentials and a super high test score but that doesn’t mean you’re guaranteed a place. Being successful in an MBA program requires more than pure academics. The essays are where you can help us see beyond your CV so that we get a sense of you, the unique perspective you will bring, and what you want to achieve.
• Spelling and grammar errors . Spellcheck is there for a reason, use it! Ditto for making sure that you’ve spelled the school’s name properly and/or are calling us by our name vs the last business school you applied to.

  With that context, it becomes apparent why this final tip is so important.  

6. Get someone to look over your essay

Once you’re done writing, take a break and get some one you trust to have a look at your essay.

Having a fresh set of eyes go over your writing is always helpful. This is the reason why editors even exist.

Even the most gifted writers – the madcap literary geniuses and the Nobel Prize winners – relied on editors to polish their rough drafts into the enduring literary classics we know them as today.

The thing with writing is that when you’ve been living with the ideas in your head for so long, and then you begin the long, slow, painful process of putting those ideas on paper, you become just too familiar with them to be your own critic.

Those words have been a part of you for so long, you can no longer tell whether they’re good or bad.

It’s like how when we stare at a screen too long without blinking we begin to see the fine pixels and dots that make up the picture, but lose sight of the picture itself?

That sort of a thing.

A good editor can make that draft shine like a lapidary polishes a rough diamond to brilliance.

A “good editor” does not mean you need to get in touch with the New York Times to ask if they can loan out their literary editor for a day.

Here’s a candidate who got a USA MBA admit despite a big mistake in application .

A friend or a mentor with the experience and knowledge of the admissions process can help.

If you don’t have anyone like that in your life, and if all this sounds a little overwhelming, consider hiring a good MBA application consultant .

MBA Crystal Ball has highly experienced admission consultants who can help you polish your application. Read more about our MBA essay editing services .

Drop us an email when you’re ready: info [at] mbacrystalball [dot] com

That’s all folks. Make sure you follow these steps, and we’re confident that you will be able to write an amazing MBA essay that with the potential to impress the admissions committee and to get you that elite MBA seat that could change your life.   Also read: – Top MBA application tips – Sample Harvard Stanford MBA essays using ChatGPT

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20 Must-Read MBA Essay Tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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7 tips for writing a winning mba application essay.

Nervous about your MBA admissions essay? You’re not alone! Many applicants wonder how to put their best foot forward in a business school entrance essay.

In this article, I’ll tell you what admissions committees look for in application essays and offer MBA essay tips on how to make yours stand out. We’ll also take a look at the different kinds of business school essays and a few examples of MBA essay prompts.

Why Do Business Schools Ask for Essays? What Do They Look For?

Business schools ask for essays for several reasons, all of which help admissions committees determine whether you have the skills and traits to succeed in an MBA program.

First, MBA admissions committees want to see how you write. Communication skills—including concision, clarity, style, and fluency in English—will be essential to your success in business school. One way of discerning your level of writing ability is to require an original writing sample. In an MBA essay, you have to get your point across straightforwardly, elegantly, and concisely; being able to do this is a key element of succeeding in business school and the world of business in general.

Also, MBA admissions committees want to get a sense of who you are on a more personal level. MBA application essays tell admissions officials about you not only through what you say, but in how you say it. Are you self-aware, for example, and can you reflect on past challenges or mistakes in a thoughtful way? Do you demonstrate insight into who you are and your goals? How you answer questions about yourself, your career, and your journey can help MBA admissions officials discern your level of critical thinking and personal insight.

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You can have countless accomplishments, but to succeed in business school, you’ll also need to fit in with the campus climate, work well with your peers, and contribute to campus diversity in a meaningful way. The MBA essay is a place for you to talk about the background or experiences you have that are unique to you and that you believe could differentiate you from your colleagues and/or provide a fresh perspective to campus.

Finally, essays are a way for you to showcase the qualities that most MBA programs say they are looking for in applicants, such as leadership skills, community involvement, problem-solving skills, communication skills, clear goals, and a strong sense of ethics. Some of these traits might not be readily apparent from a resume alone, and an MBA essay can be a place for you to elaborate on how you’ve cultivated them in yourself.

MBA Entrance Essay Sample Prompts

Most MBA entrance essays ask you about one of several things. Many of them are variations on similar questions: the open-ended question, the leadership question, the personal growth question, questions on short- and long-term academic and career goals, and the diversity question. For each one, I’ll give an example of a real MBA essay prompt from 2016 or 2017.

#1: Open-Ended

The open-ended MBA application essay question is just that: open. It allows you to tell your own story, giving you quite a bit of freedom but also little to no guidance. For that reason, many applicants find it to be the most challenging MBA essay prompt.

Harvard Business School has only one essay for its MBA application, and it’s the quintessential open-ended MBA essay question. This is the prompt for 2017-2018 applicants.

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Note that, as in other open-ended MBA admission essay prompts, this question asks you to decide what you’ll write about. Successful Harvard applicants and HBS admissions counselors have advised applicants to use the prompt as a chance to demonstrate their past use of an especially desired trait, such as problem-solving skills. For example, many successful applicants use the prompt to describe a scenario in which they faced and overcame a challenge, especially as a leader or alongside a team.

Notably, Harvard also doesn’t list a word limit, so you can decide the appropriate length for your essay. However, most admissions counselors will advise you to keep it concise and straightforward.

#2: Leadership

Another common MBA essay prompt asks you to demonstrate your experience and skills as a leader. Leadership qualities are listed by nearly all MBA admissions counselors as fundamental to a career in business and, thus, to a successful business school application.

Let’s look at a sample leadership MBA essay prompt from Kellogg.

Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)

In a response to this kind of prompt, you should be as specific as possible. Name the company you were working for or specifically describe the project you were heading. Who was on your team? What were your objectives? Did you meet them? How could you have done so more effectively?

While you shouldn’t be overly self-deprecating, don’t be afraid to address the challenges you met and how you overcame them (or would overcome them now, with more experience and knowledge). Remember that one important aspect of leadership is accountability, so if there were problems, don’t solely blame your team for them. Instead, reflect on how you successfully worked with your team to solve the problems, and/or on how you could have done so more effectively or efficiently.

#3: Personal Growth

The personal growth MBA admission essay prompt will ask you how you’ve changed in the past and how you want to grow in the future. Here’s one example from the Northwestern University Kellogg School of Management.

Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

Don’t be afraid to get a bit personal with these kinds of prompts . They’re meant to gauge something about your personality and who you are, rather than only what you’ve done.

Many successful MBA admission essays that respond to these kinds of questions follow a past/present/future format. Ask yourself what traits you’ve gathered over the years that have benefited you personally and professionally, how you’ve improved, and what you’ve learned. What experiences have shaped you? Be as specific as possible.

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Then, take stock of yourself now: your career, your education, and where you see yourself in the future. What do you need in order to get there?

Finally, most essay MBA prompts in this vein (like Kellogg’s) will ask you how they can help you move towards that personal or professional goal. Be as specific as you can, focusing on the particular strengths of the prospective MBA program and how they match up with what you want to improve about yourself as a person, colleague, and leader.

#4: Your Plan

Some MBA application essay prompts will ask you about your career goals and how attendance at a particular business school will help you to achieve them. Let’s look at one from the USC Marshall School of Business.

Essay #1 (Required) – What is your specific, immediate short-term career goal upon completion of your MBA? Please include an intended position, function, and industry in your response. (word limit: 100)

As you can see, questions like these often request brief responses. So get straight to the point, and give details. Name a specific job you’d like to hold, what you’d like to do there, and even particular companies if you can.

Questions like this one will require some research. Research alumni from your prospective business school who’ve ended up in positions comparable to ones you’d like to hold in the future, particular companies and positions that match up with your personal and professional goals, and specific coursework or industry experiences offered by your prospective business school that would help you get there.

#5: Diversity, Culture, and Community

Finally, some MBA essay prompts will ask you how your unique background and experiences would contribute to the overall diversity and collegial atmosphere of a school’s campus climate and community. Here’s one example from USC.

Essay #2 (Required) – At Marshall, we take pride in the fact that our students work collaboratively, both inside and outside the classroom, to create a culture, a community, and an environment that truly defines what we call the Trojan Family. Please describe the contributions you expect to make to your classmates during your time at USC. How will they benefit from your presence in the program? (word limit: 500)

You can respond to questions like this, depending on the wording of the original prompt, by discussing your cultural background, identity, and/or personal experiences that have given you particular insight into a given community or that have lent you a unique perspective that could be valuable to your colleagues as you collaborate.

You can also discuss past community service projects or issues you’re passionate about and how you plan to carry those experiences and passions into your work at your prospective MBA program.

7 MBA Essay Tips

Writing MBA essays takes a particular skill set. Let’s go over the top seven MBA essay tips for making your application essay shine.

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#1: Write Early and Often

Even though MBA entrance essays are brief, they take a lot of polishing. Writing MBA essays takes time.

Don’t expect to write yours at the last minute or knock out a quality essay in a day. Most students need several drafts to make sure they’re getting their points across as elegantly and clearly as possible.

Start your essay well before the application deadline, when you don’t yet feel any pressure. For several weeks, don’t try to write at all. Instead, before crafting your essay for MBA admission, take notes on your past, present, and future. What have you learned? What unique experiences have you had? What have been the most meaningful projects you’ve undertaken? Ask friends, family, and mentors to tell you what they value most about you or what they see as your greatest personal and professional assets.

Only once you’ve gathered this material should you begin your first draft of your MBA application essay. Start with an outline for each one that includes the story you want to tell and the main points you want to get across.

Once you have a clear outline, you can start drafting. Taking the writing process seriously from start to finish will give you a much better product in the end than trying to write something hastily right before the deadline.

#2: Show, Don’t Tell

MBA admissions committees want to be able to tell that you have the qualities that are necessary to succeed in business school, such as leadership skills and integrity.

Your MBA admissions essay can be a great place to showcase those qualities. However, remember to show, not tell. Saying “I have strong leadership skills” doesn’t tell an admissions committee much. Through an anecdote about, say, meeting a difficult deadline or overcoming an obstacle, a reader should be able to tell that you have the qualities of a strong leader without your having to say so explicitly.

#3: Research Your Goals

When describing your future goals, be as specific as possible. Business schools know that your goals may change in the future, but stating specific goals now will show that you’ve done your research and have an idea of what you want and how an MBA program can help you get there.

Before writing your essay for MBA admission, research the ins and outs of the industry you want to enter, the position you’d like to have, companies you might like to work for, and coursework and internships or fieldwork that could aid you on your way to those goals.

#4: Keep It Concise

Never, ever go over a stated word count limit when you’re writing your essay for MBA admission. It might be tempting, but business schools want to see that you can get your point across concisely and straightforwardly.This rule goes for MBA essay prompts that don’t have specific word counts, too: sometimes, less is more.

One of the biggest mistakes applicants make in writing an essay for MBA admission is to use too much flowery language to come across as more professional. If you do this, it can be distracting and cause the admissions committee to miss the main points you’re making.

Bottom line, trim anything extraneous from your essay —that is, anything that doesn’t actively support the main point(s) you’re trying to get across.

#5: Show Self-Awareness

It might feel tempting to use the MBA admission essay as a space to list all of your accomplishments (and since your resume is already part of your application, this is unnecessary), but MBA admissions committees would rather see that you have insight into both your strengths and weaknesses. No one is perfect, and in your essay for MBA admission, you shouldn’t try to come across as if you’ve never made a mistake or faced a challenge that you’ve had to learn from.

Also, in business school and the business world at large, bouncing back from failures, being flexible, and problem solving are all essential skills. All of them require a thick skin and awareness of what you could do better.

Of course, this doesn’t mean that you shouldn’t showcase your achievements, but if you’re asked about personal growth or an obstacle you’ve overcome, be clear about what you could have done more effectively in the past (at a job or in your education, for example) and the steps you’ve taken or will take to sidestep that mistake in the future.

#6: Share Your Personal Journey

Many applicants would prefer to focus only on their professional backgrounds and goals in their MBA essays, but you shouldn’t be afraid to get personal in your essay. You don’t need to tell your whole life story, but especially in response to questions that ask about your growth over time, you should showcase your personality and give the admissions committee an idea of your personal background and experiences.

#7: Ask for Edits

It might seem obvious, but many applicants don’t do it: proofread your work! When writing MBA essays, revision is key. Turning in an MBA essay with typos and other errors will come off as thoughtless and unprofessional.

You should also get a second (and, perhaps, a third and fourth) pair of eyes on your essay to make sure it’s coming across as you want it to. Going through several rounds of drafts is a necessary part of the writing process to ensure that you’re putting your best foot forward in your MBA entrance essay.

What’s Next?

Worried about how your GMAT score matches up to other applicants’? Find out more in our list of average GMAT scores by school.

Concerned about your chances of getting into an MBA program? Our guide to business school acceptance rates will help.

Ready to apply to business school? Check out our top eight tips for applying to MBA programs here.

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Author: Laura Dorwart

Laura Dorwart is a Ph.D. student at UC San Diego. She has taught and tutored hundreds of students in standardized testing, literature, and writing. View all posts by Laura Dorwart

How to Write an MBA Application Essay That Stands Out

Personal MBA Coach publishes detailed tips on how to approach most of the top MBA application questions (download our e-book on how to approach the M7 essays ). Of course, our clients received details and customized advice through our comprehensive packages , but some key essay writing and editing basics hold true regardless of the essay question or school. To share these with you, our team, including former M7 admissions directors and Ivy-League-educated editors compiled this guide to successful MBA essay writing .

Effective MBA admissions essays can be different from any other type of prose. Knowing how to approach them can significantly boost your chances of MBA admissions success. Before going into specific MBA essay writing tips, let’s look at the most common types of MBA essays. Understanding the type of essay (and its ultimate purpose) will help you determine which personal and professional examples are most relevant, what tone you should choose, and how you can use the question to demonstrate your candidacy in the best light (and ultimately get into your dream school).

What are the Different Types of MBA Essays?

Goals essay.

The purpose of this type of MBA application essay is to discuss your post-MBA career goals and prove that you need an MBA to achieve them. In a goals essay, depending on the word limit, you may share some career highlights as well as your specific short-term and long-term goals. For instance, one of the Wharton MBA admissions essays invites MBA candidates to lay out their professional aspirations. When drafting this type of essay, make sure to be specific and focused. While no one expects you to commit to these goals post-MBA, you should demonstrate to the admissions committee that you have thought about your career goals and determined that an MBA is the ideal steppingstone on your path to achieve them.

Personal Story Essay

Varying in word count, this type of MBA application essay tends to be more personal. The main goal of a self-reflection essay is to get to know the real you. These essays can range from the 900-word, open-ended Harvard Business School MBA application essay to the 100-word questions Michigan Ross asks. Personal MBA Coach’s expert tip here is to stay true to yourself and consider your Personal Story. Do not write what you think the admissions committee wants to read. Write about your passions, values, failures—nothing is off limits. At the same time, you want to keep a positive mindset. If you are discussing your failure or something tragic that happened to you, make sure to present it as a story of growth. This is not a creative-writing contest—remember that you are writing your MBA application essay, and the main goal of this essay should be to convince the admissions committee that you will add a unique perspective in the classroom and on campus.

Contribution Essay

Leadership Essay

While evidence of leadership should be included in many different essay types, some MBA essays directly ask candidates about their leadership experience. Kellogg ’s first MBA essay is a classic example of this: “ Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? ” While it is great to show how you have led your peers, do not forget about humility. It is expected that your leadership style is still a work in progress. In fact, in some leadership essays, you will want to tell the reader how you wish to fine-tune your leadership style during your MBA.

Video Essay

Video essays are becoming increasingly popular among business schools’ admissions committees. For instance, Berkeley Haas introduced a video essay this year. Other schools, including MIT Sloan , have required a video essay for many years. Some schools, such as Chicago Booth , require a video essay for applicants offered an interview. The video essay is a completely different format, and unlike all the essay types above, this is the one where you should not overedit. A few bullet points in preparation are great; however, writing out the whole script will make you appear less natural. Video essays are rather more personal, so you want to come across as approachable and show that you would be great to have in the classroom. Appearing too rigid and rehearsed will hinder your chances.

How to Approach the MBA Admissions Essay Writing Process?

Now, let’s talk about the basics of the essay writing process. We advise our candidates to follow a 5-step process as they develop their application essays, leaving adequate time for each stage.

1. Brainstorm

Brainstorm each essay question one at a time. Now that early decision deadlines have passed, you are free to begin with the essay that seems easiest or comes most naturally to you, as your writing will improve throughout the process. In developing potential topics, consider your relevant strengths, experiences, and accomplishments: Choose those that bring the most to the table.

Before you begin to develop prose, outline the key points you hope to cover in a sequence that flows logically. Pay special attention to the length you will allot to each section of the essay.

Once you have a solid outline, begin to put together your first draft. At this stage, it is ok if your writing is not perfect. Most first drafts will be a bit longer than the final product, but make sure you have the substantive points in place and that they flow together well.

4. Edit and Edit Again

Editing is the most time-consuming part of the essay writing process, particularly if you have written too much in the initial draft. Be critical of what needs to be there and what does not, and make sure you remove extraneous or superfluous material. Fine-tune your writing to make sure that the structure, verbs, and vocabulary all serve to make your thinking clear. Avoid repetition and be concise.

And finally, proofread. If you are not great at spelling or grammar or even generally at writing, ask someone who is good at those things to read your essay. A fresh set of eyes is priceless for catching mistakes. Personal MBA Coach uses proofreaders for each MBA application for this reason.

5 Tips for Writing a Successful MBA Admissions Essay

1) answer the essay question.

This seems like a no-brainer, but many candidates write beautiful essays that do not answer the essay question. Instead of writing what you want to show off, answer the question (or make sure that what you want to show off answers the question!). While we do advise thinking a bit outside of the box and considering the why behind an essay prompt ( what are they really trying to get at? ) first and foremost you must answer the question.

That is one reason recycling essay copy from one school to the other is often not a great idea: While it works sometimes for schools whose essay questions are nearly identical, most often it obscures the whole objective of answering the question. Good MBA essay editing should address this, refocusing the material. So, go through your copy and make sure the answer is in there. If you are using the essay you wrote for another school, make sure you tailor it to fit and answer the pertinent essay prompt.

2) Write Authentically

Do not write what you think admissions committee members want to read. There is no one perfect candidate profile. Instead, your uniqueness will be one of your greatest selling points. Your essays should paint a clear picture of who you are, what motivates you, and what you are passionate about—genuinely. Do not feel compelled to show how you fit the mold that seemingly makes up the “ideal” candidate. If you have no desire to run a non-profit, that is ok. If you are not motivated by improving the environment, do not pretend you are. Readers will see right through this, and you could end up doing more harm than good.

3) Look at the Application Comprehensively

Essays are just one part of the overall MBA application. In addition to submitting a resume (unsure how to write an MBA resume? Check out these tips ), you fill out a detailed application whose value you should use in every detail. Many schools require short essays and short answer questions and video essays as well. In addition, you have letters of recommendation . Those also should be used to your advantage to include material you may not have other opportunity or space to talk about. This means there are other places to list and highlight items such as extracurricular activities.

There is no need—or space—to try to fit this all into your essays: Focus on a few chosen facets of your passions or accomplishments to answer the essay questions and use other material in other places.

4) Keep Your Language Approachable

You should assume that terms you regularly discuss at the office—what is commonly referred to as industry jargon—are foreign to others, including admissions committee members, and they do not want to have to wade through it, trying to understand, as if it were a foreign language.

Harvard Business School has gone so far as to specifically ask candidates to not use jargon, both in the MBA application essay and the short answer questions. The best MBA essay editing will eliminate jargony language entirely and translate to readily understandable English, which helps convey what you are talking about and who you are. Particularly when it comes to showing off an accomplishment or how you added value in a business scenario, you want to make sure that technical language does not get in the way and impede your ability to clearly communicate what you did. On some occasions, it may be beneficial to ask a loved one to read your essay, though it is not always the best choice—check out this blog for a comprehensive breakdown of when it is a good idea to involve your friends and family in your MBA journey.

5)  Limit Flowery Prose

Similarly, we often read complex flowery prose. By flowery we mean prose that is overly ornate, rambling, and verbose. While showing off your writing style may be the point when applying to a writer’s program, when applying to business school you should write well but in a practical and straightforward manner. Most schools want direct, substantial, detailed answers to the questions—not rambling prose. Everyone, from your grandmother to a professor of microfinance, should be able to understand your essays.

In sum, your essays should convey why you are someone others would want to study with, learn from, and eventually be inspired by. That type of person is human and down to earth. Your essays should show this.

Finally, be concise. Write to the word count. If you are having difficulty making a choice between two options, you can vet that choice, but once you have chosen your topic, during the outline process eliminate material that is not needed. It is very hard to cut 200 words from a 500-word essay and not change the overall intended impact and meaning. Trimming 30 words is one thing—though it is very time-consuming, it can be done artfully without losing much—but you cannot cut an essay in half and not lose substance that should be included.

Get Personalized MBA Essay Consulting With Personal MBA Coach

Not sure how to articulate your story through various types of essays? Personal MBA Coach is here to guide you through writing your best MBA application essays! Check out our Comprehensive Packages to see how we can help!

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How to write mba application essays.

Learn about some of the do's and don'ts of essays straight from the people who are going to read them

You've heard them all: “Why do you want to do an MBA?” Or, “explain your greatest weakness.” Application essay topics may seem somewhat banal, but they're actually extremely important in the MBA application process. This is where business schools learn about who you are.

“We find that they're integral to us finding out more about the applicants,” says Lucy Reynolds, an admissions officer at the University of Strathclyde Business School.

According to Andrew Lord, the senior director of admissions at the University of Florida's Warrington College of Business Administration, although GMAT scores, work experience, and undergraduate GPA are all extremely important, the essays are where you can let your personality shine through.

“You want to see well-roundedness in somebody,” says Lord, “so that they're not just academic- or career-focused. Do they play music? Are they involved in sports? Do they like to have fun outside of a very busy life?”

Why this school?

The essays can come in a variety of different forms, depending on the school. Many ask why an applicant wants to do an MBA, and why at that particular school. In general, admissions committees do understand that applicants might be applying to multiple schools, but that's no excuse for making easily-correctable mistakes.

“A funny thing is whenever somebody uses the wrong university in their essay question,” says Lord.

You should make sure you adapt your essays to specific schools, rather than sending one generic essay.

“We know that students are applying to other programs, says Strathclyde's Lucy Reynolds, “but you have to show some commitment to our course.”

This can mean doing some research to understand the culture of the business school you're applying to. Newton Campos, the director of admissions for blended programs at Spain's IE Business School, says that IE values some fairly specific traits in applicants, including international experience, social consciousness, and humility. So, if an applicant appears over-confident in an essay, this can be a major turn-off.

“Perhaps in some schools, this is positive,” says Campos, “but in our case, since we are so low-profile, it can be a bad thing.”

Tweet this essay

Beyond the basics, some business schools are beginning to ask students to answer more specific questions, and sometimes, they can be answered in unique forms. For example, one of the University of Florida's MBA essays asks potential students to explain what makes them different from other candidates, in 125 characters.

“It really comes across as a Tweet,” Andrew Lord says.

The Twitter-like application essay format is also being adopted by other schools. Georgetown University's McDonough School of Business and Arizona State's Carey School of Business also have MBA essay questions that must be answered in a Tweet-like length of 140 characters or less.

>  Acing the MBA Admissions Essay

Other schools use unconventional questions to get applicants to reveal more about who they are. UC Berkeley's Haas School of Business, for example, asks applicants to “choose a song that expresses you.” And Stanford Graduate School of Business' MBA application asks “what matters most to you, and why?” to get at applicants' values and life experiences.

Not playing it safe

Two years ago, IE Business School completely reformulated the admissions essay section of its MBA applications. In the past, students had to answer three fairly standard essays; but now, they can choose three from a list of over a dozen questions. In the current form, only one answer has to be written; for the other two, an applicant can choose to respond in a variety of different forms. They “can answer it by singing, or playing an instrument, or making a video, or making audio, or making a sculpture, or dancing,” among others, says Newton Campos.

Campos says that IE is seeing an increasing number of students who use video in lieu of written essays, and some have even responded by dancing. Although dancing a response may seem a bit out there, if it's done right, it can have more impact.

“It brings in a different angle,” Campos says. “It definitely helps us to understand the candidate better, compared to three texts.”

Likewise, Florida's Andrew Lord says that he prefers application essays that don't always play it safe. “I've been an admissions director for about ten years now,” he says, “ and those are the ones that always stand out in my mind: the ones that are entertaining, or take risks.”

“You want to be able to identify personality with these.”

“Let it all hang out”

Effective application essays can make a difference for a candidate who has other issues with his or her profile. According to Lucy Reynolds, Strathclyde has had some “really bright applicants that have come through with just the minimum level of work experience, but demonstrate through their essays and through their interviews that they're very keen to progress their career.”

“That can make the difference,” she adds.

The University of Florida's Andrew Lord would agree.

“If you're right on the fence with your GMAT or work experience, this is definitely your opportunity to take advantage of essays, and let it all hang out.”

Grammar and spelling: For international applicants, admissions committees will often be somewhat flexible when it comes to an essay's level of written English. For qualified candidates with imperfect English, admissions staff might suggest taking classes before school starts.

“We'll go back to the applicant and discuss any issues we might have with their language ability,” says Strathclyde's Lucy Reynolds.

Native English speakers usually have less leeway.

Plagiarism: Admissions staff have ways of detecting whether you've copied your essays from somebody else or from the internet, so don't even think about doing it.

Length: Try to stick to what the business school recommends. If they're expecting a one-page essay and you give them ten pages, this will probably be an issue.

Optional essays: These are where you can explain negative parts of your application, like a poor undergraduate GPA, or give perspective about your life through a personal story.

Keep it simple: Think about structure, and plan to have a beginning, a middle, and an end. According to IE's Newton Campos, “a lot of people get lost trying to communicate too many things at once in an essay.”

Photo: M. Filtz 

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MBA application essay tips

While MBA program admissions directors consider an applicant’s GMAT scores and academic track record, their goal is to  get to know a potential student beyond the numbers.  That’s why the essay component is an important—and enjoyable—opportunity for you to practice some self-reflection and  state why you’re a  unique ly  strong candidate.  

With the goal of clarifying the essay writing process and easing some of the stress associated with it, here are some  tips to keep in mind as you  start  writing .   

Be a storyteller  in your application essay  

The application essays are your story to tell. This is your shot to explain motivations and display your commitment and enthusiasm. Make sure you are presenting a  consistent picture of who you are, what you have done and what you want to achieve.    

Be concise on why you want to go to business school and how you think  the program  specifically will help you in achieving your goals. Some people may feel that they are not able to fully express themselves given the essay word limit, but take it as an opportunity to focus on what is truly important and relevant to the question asked of you.  

While essay questions will vary by school and by year, they will often share some core objectives.  

Common questions  of MBA essays  

Essay questions frequently fall along the lines of :   

Tell us about a time that you created impact on an individual, company or community? What did you learn from it?

This type of question—perhaps worded along the lines of “Tell me about a time when you influenced someone?” or “Tell me about a time when you introduced new initiatives or brought in a unique contribution to the team?” — is your opportunity to think about what values drive your actions and how these learnings have shaped you.

What are some challenging situations you have faced? What are your motivators and how has that helped you in making decisions? How significant was the impact and what did it mean to you?

With this type of question, it’s good to remember not to rehash your CV. Instead, be authentic and passionate in your writing. Try to include personal and specific examples to give a clear understanding of who you are.

What are your post-MBA goals?  

Here’s the chance for applicants to express their personal objectives and illustrate how an MBA help them get there.  

There are two key things to remember when writing this type of essay:   

• Be  concise    
• Be  specific    

Your goal here is to express concrete career goals. You also shouldn’t hesitate to mention and describe target roles and companies. Going further,  how do these goals fit with your values ? And what impact do you hope to bring to potential organizations or sectors?  

Applicants pursuing a career change should detail the skills they already possess and how an MBA program will bridge the gaps in the way of a successful professional pivot. Here, you’re encourage d  to identify relevant program offerings as well as clubs, classes and career treks that reaffirm why you are applying.   

Scholarship essay advice  

How do you plan to finance your MBA ?   Why do  you think you deserve a scholarship?  

Pursuing your MBA is a big investment and it is essential to have a solid financial plan with contingencies.  Applicants often  combine various financing options including personal or family savings, public or private loans and scholarships.  It is important to consider the feasibility of your financial plan and provide  a  good reasoning to support your scholarship application.    

The   IESE MBA   program  offer s  an array of scholarships.  But  highlighting your motivation and commitment   to  joining the school and emphasiz ing   how you can further contribute to the  school  community   is always advisable.   

Read  the article   What is an MBA?  All   you   need  to  know

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How to write a compelling scholarship essay

You’ve made the decision that you’re going to business school and found you’re eligible for a scholarship. Next up–how do I actually write a compelling scholarship essay? Transmitting your achievement, inspirations, and not to mention that je nais se quoi –French for a uniquely distinctive and attractive quality–into paper can seem daunting. However, once you know the rules of the game, this can be easily tackled.

Originality will always be the key to what sets you apart from other applicants. But the first thing you’ll need in order to be awarded financial support is to understand the scholarship criteria and themes. Is there a specific topic to talk about? Are there particular traits you can draw from the school’s ethos? Is there an exact number of words to fulfill? And crucially–when are the deadlines?

After you’ve taken some time to absorb the above, you’ll naturally start developing a plan of attack for your scholarship essay. When you’re ready to start writing, a good structure will help you strengthen your case of why you should be awarded the scholarship.

To write a compelling scholarship essay, the structure you should follow is:

1. Stick to a subject that fits your profile:

Depending on the school that you’re applying to, you are usually able to work on either an open subject scholarship essay or nominated profile that fits with the school’s “DNA”.

The following scholarships and awards are available to undergraduate applicants:

Global Generation Scholarship:  

For applicants who bring a unique global perspective to our school community through their international experiences or multilingualism.

Entrepreneurial Impact Scholarship:

For budding candidates who have a true entrepreneurial spirit and put ideas into action.

Growth Mindset Scholarship :

For forward-thinking individuals that demonstrate a growth mindset, personal development, and achievement in the face of adversity.

Future Leader Scholarship :

For aspiring business leaders who have the desire and potential to achieve significant success as future leaders in any industry.

Technology & Innovation Scholarship :

For creative applicants who have a strong desire to learn about the technology and innovative ideas that will shape tomorrow’s world.

DECA Scholarship :

For DECA member students from around the world who are emerging as the next generation of entrepreneurial business leaders.

The Social Impact Award :

For socially conscious individuals who have a strong passion for social entrepreneurship and have demonstrated the ability to implement solutions to benefit society.

Visionary Women Award :

For female students who have outstanding drive, talent, and vision.

Academic Excellence Award:

Exceptionally strong candidates will be automatically selected for this award based on their pre-undergraduate results.

The following scholarships are available to graduate applicants:

Social Impact:

For applicants who have had and will have a positive impact in making the world a better place.

Academic Excellence:

For candidates that have excelled in their studies, earning an outstanding GPA.

Global Professional:

For aspiring business leaders who have worked full time for a minimum of one year in a large global corporation.

Entrepreneurial Impact:

For professionals that have had an internship or volunteering experience and have demonstrated involvement, leadership, or had a role in the outcome of an entrepreneurial project.

Women in Business:

For female applicants who have work or internship experience or have led a team in an international environment.

Future Leader (masters only):

For students who have demonstrated enthusiasm and a natural aptitude to lead.

Senior Leader (MBA and Executive MBA only) :

For students who have demonstrated leadership of high-performing teams in an international arena.

2. Organize your examples: Find linkages

Hult’s scholarship essay requires you to point out examples of how you link to the subject or embody the attributes of the profile you chose. It could be referring to work experiences and talking about a particular role, academic achievements, or extra-curricular activities and projects.

Once having the above details, you need to keep in mind that you have a word limit, otherwise the application will be rejected. So be sure to pick the best of!

3. Know your audience: Be human

Before you type a single word, remember that the Admissions Committee takes time to read each one of the applications received in order to make their decision. Be humble and personable, and adding authentic gratitude to the reader, is a good way of acknowledging your audience.

4. Plan an essay structure: Introduce your story, a body of examples, and reinforce

For any essay, a clear structure is vital. It will ensure your thoughts have an organized flow and allows readers to follow your story. Start by engaging the Committee with your story–who you are and your journey–then develop the body with any examples of challenges and obstacles you encountered. Don’t forget to include what you learned from the experience or how you persevered, and most importantly how this shows your eligibility.

5. Are you a Hult fit?

The Admissions Committee is looking for a specific candidate. Again, be sure you know what that is and constantly reinforce throughout your essay how that candidate is you. At Hult, we look for students who are bold, have a global mindset and entrepreneurial spirit, and seek to challenge the status quo. So, what are you bringing to the classroom? What about your challenges and experiences makes you different? What are your ambitions and how will a Hult degree help you get there?

6. Close strongly

The closing is the reinforcement of why this all matters. Bring your story together and emphasize key points in the essay. They’re your final words so talk from the heart and be honest about your needs.

7. Review it and ask someone to proof

Don’t let spelling mistakes get in the way of a strong scholarship essay. Ensure it reads well. Review your essay and read it out loud so you can feel the flow of your words. Finally, do a test run and ask a teacher, colleague, or family member to proofread and give feedback.

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Download our brochure to find out more about our global undergraduate program or start your application today .

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Your early decision could change everything, all you need to know about transferring universities, what to expect from the undergraduate experience, the sat: what is it, and is it necessary to get into college, my mba journey, now’s the time to secure your seat at hult.

Scholarship Essay for MBA: Everything you need to know

Last updated by rubayet al sami on july 22, 2022.

In this article, you will know everything about scholarship essay for MBA, this article is very important for students who are searching for MBA scholarships.

Knowing how to write the scholarship essay for MBA is important for students because they make sure not to commit mistakes. Knowing how to write will make your MBA experience pleasant. If you still do not know how to write an MBA career goals essay , read this post.

How to Write Scholarship Essay for MBA

Applying for a scholarship in a business school is one great goal. However, not all students succeed on it because not many of them know how to write the scholarship essay for MBA or don’t have an experienced MBA essay consultant to guide them in this difficult process. To help you get started, you can check out this guide that will tell you exactly how to write and ways to make it a better piece.

Also Read: How to Write MBA Statement of Purpose

• Do not copy and paste:  As of now, you should know that plagiarism is not allowed, despite all the stress that writing an essay gives. Just do not do it! It is better if you write with all your heart and you do your best.
• Make your essay clear, within the word count and succinct:  You need to believe that writing a longer essay is not good and not effective. If you write your essay and it is longer than the word count, you need to omit unnecessary words. Simplify and condense your essay so that it will be easier to read.
• Stay within same voice:  If you write in 2nd person, then do not switch to 3rd person. It is a basic tip that you should follow and if you stay in the same voice you are using, you will be surprised at the output.
• Don’t be too much funny if you can’t:  If you want to be professional, make a professional piece. You need to be serious in writing your essay. You are an MBA student that is why you need to show your professionalism and do not try to be funny, especially if the topic is serious and do not need any jokes.

5 Tips to Write a Winning MBA Scholarship Essay

• Read and understand the essay prompt, question or statement that you are asked to make a response for, and come up with the main themes.
• Discover the meaning of the main themes. Is this a community contribution, a leadership or a goal essay? You don’t simply describe the position you are handling or your responsibilities. What you need to do is to illustrate your understanding of the key themes. You should include concrete and practical examples and quantify your achievements and abilities.
• Go back to the essay question or statement and pick up keywords used so that you can have a basis on what to write—impact, influence, drive, long lasting and so on. Using these words, if they are in the essay statement, can make the committee think that you are answering the question asked. You have to ensure references of these words throughout your MBA admission essay.
• Create an engaging introduction for your why I want an MBA essay, which relates to the study and to your intended course. This can be the main theme of your text to show your aptitude and knowledge of the subject.
• Know about the criteria used by the committee in evaluating the essay. Most scholarships look for candidates that demonstrate community and leadership impact.

Uniqueness is said to be the key to winning in this essay. It has to be exclusive and personalized; therefore, it requires that you delve deep into your motivation and passion to succeed and that you have the drive to study so that you can create a unique leadership essay MBA.

Remember, individuality in this MBA programs essay will stand out, and this is the factor that the admission committee is looking for in defining their winner. If this article, helps you to know about how to write scholarship essay for MBA, then share this article on any social media.

About Author

Rubayet Al Sami

Rubayet Al Sami is the founder of StudyConnexion. He loves to write about higher education and study abroad. You’ll often find him helping others study abroad.

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Top 10 scholarship essay prompts and how to answer them (with infographic)

Checking each scholarship application’s questions and essays can be time-consuming. But what if you could find out what the most common essay topics were–and then reuse those same scholarship essays across multiple applications?

Well, Going Merry can help you do just that. We took a random sample of about 700 scholarship applications on our scholarship platform and categorized the prompts for any essays requiring 250 or more words. Finally, we ran the numbers to find out what the top 10 most common scholarship essay prompts are. 

These 10 topics represented a whopping 90% of all scholarship essay prompts. So that means if you had these 10 essays ready to go, you could apply to the vast majority of scholarships with very little additional work, especially when you use Going Merry’s auto-filled application forms .  

Here’s our list of the Top 10 Most Common Scholarship Essay Prompts.

• Here’s an excerpt of the winning scholarship essay from John Flowers Jr.:

2. How have you contributed to your community?

3. tell us about yourself., 4. tell us about a time you failed and what you learned from it., 5. what are your academic and/or career goals, 6. what impact has sports had on your life.

• And here’s a winning essay on this scholarship topic from Jesús Adrian Arroyo-Ramirez:

Here’s an example of a winning scholarship essay from Gabby DeMott in which a student developed a new understanding of herself and others.

Here’s a winning going merry scholarship essay from daniel gill on what makes him unique (hint: he brings puppetry and education together with expressive arts):, 10. why do you want to study/pursue [x], download the top 10 scholarship essay prompts, more resources related to writing for college, ready to start writing some of these top scholarship essay prompts.

1. How will this scholarship help you?

You should answer this scholarship essay prompt by explaining how the award money will help you in at least one of the following ways: financially , professionally, and/or academically. 

Financially, you can share family hardships or goals on how you plan to use the money to help pay for portions of college – for textbooks, tuition, a laptop, or other school supplies. 

Professionally, the scholarship might help you pursue a degree in a field you’re interested in. If you’re a first-generation student, you can highlight that this would help you pursue both academic and career dreams as the first in your family.

For example, John Flowers Jr., a Going Merry scholarship winner , described in his scholarship essay that the award would help him be able to pay for his books. 

“Winning this scholarship will make a difference to me because it will allow me to cover college financial issues that may hold me back from reaching my career. Being less stressed about worrying about college fees will allow me to focus more of my attention in class to earn the credits, and not worry about how I’m going to pay for the class.”

Here’s an excerpt of the winning scholarship essay from John Flowers Jr. :

My parents were never given a shot at having an education beyond high school. They were never given a shot to show their full potential and make a difference in the world  […] Being young and seeing my parents struggle is hard for me. It’s challenging seeing the people you love go through a hard time and you can’t do anything about it. […] But then I realized I can do something about it. I can get good grades in school. I can take college level courses throughout high school. I can attend a 4-year university and earn my bachelor’s degree in Business Entrepreneurship. That was my thought process as a Freshman.  Now being a Senior I turned those “I cans” into “I did.” I DID get good grades all through school. I DID take college level courses. I will be walking straight out of high school with 17 college credit hours.  […] I DID get into a 4-year university; and 4 years from now I want to be able to say I DID earn my bachelor’s degree in Business Entrepreneurship. Nothing would make me happier than to be able to take care of my parents the way they have been taking care of my all my life; and nothing would make me better as a person than to be able to say I did this. […] Winning this scholarship will make a difference to me because it will allow me to cover college financial issues that may hold me back from reaching my career. Being less stressed about worrying about college fees will allow me to focus more of my attention in class to earn the credits, and not worry about how I’m going to pay for the class. Even book fees will add up over time due to how many different classes there are. Being able to use this scholarship to pay for books that are required for a certain class will be a big help, especially for a student who has lots of classes that have to be taken.

This is a common essay prompt for community service scholarships . In this essay, describe your experience in community service, explain how you’ve given back, or share volunteer opportunities you’ve participated in. For example, if you’ve organized a community donation box and taken the donations to a nonprofit organization, share how you got involved in that and how it helped the community. 

Two more things to mention–even when they’re not explicitly asked: 

• How have you learned or grown due to your community service? Scholarship committees want to know how this work has contributed to your character. 
• How do you plan to continue to support your community in the future? Bonus points if your college plans (which they’d be partially funding!) help you further contribute. Sometimes this is easy because your intended career path is service-oriented (for example, if you want to be a nurse, doctor, teacher, or social worker), but other times you may wish to give back on the side (for instance, by doing pro-bono work if you want to be a lawyer). 

You have a lot of creative freedom with this scholarship prompt! But don’t get too crazy. Generally, this kind of “open-ended” prompt is a bit of a trick. In the end, the scholarship committee still wants to know: 

• What motivates you to do (study or pursue a career in) what you plan to do? Remember, they’re funding your future, so they want to know about your plans and why you’re passionate about them. 
• What kind of (good) characteristics do you have? They’re ultimately choosing people to invest in, so they want you to be a good person. Characteristics you might want to show are empathy, service, leadership, perseverance, or determination. 
• What kind of successes have you had in the past? This is your chance to brag about what you’ve accomplished so far. 

This essay topic is quite similar to writing a college personal statement , except that with this one, you want to more explicitly tie things back to your future plans.

Scholarship providers understand that no student is perfect, and they want to know how you learned from a failure – this can be an academic, professional, or personal failure. Break down how you failed, why you failed, and how it made you better. You can also reveal something you learned from that failure, such as what you would do differently in the future, so you don’t run into that situation again, or how that moment changed your life and how you picked yourself up. This is a moment to show how you can learn and persevere. 

If the essay is very short (say, 100-300 words), be clear and concise. Explain what you want to study, and then what kind of career you want to lead afterwards. Be sure to save room for 1-2 sentences explaining why you’re motivated to pursue that path. 

If you have a longer essay (for example, 500-1000 words), take the time to describe what inspired you to pursue certain academic and/or career goals. For example: One of your parents has always owned his or her own business and now you’re inspired to be an entrepreneur, to pursue a degree in business. Describe that moment of realization when you decided that would be your career goal. Maybe a conversation with that parent sparked inspiration to pursue that, or maybe it was simply watching them work as you grew up. Looking to the future, how do you plan to pursue that career goal? How will the scholarship award help you pursue it? Tell a story; paint a picture. Get creative with it!

Check out these blog posts for additional information on writing an essay about your academic goals and/or career goals .

This essay prompt is generally for scholarships supporting student-athletes.

So if you played sports throughout high school, share how it’s affected your life, You can reflect on experiences with teammates (if it’s a team sport), what you learned (or gained) from practices or meets/competitions, any injuries you had to overcome, how you balanced athletics and academics, how it affected your schedule (early-morning wake-ups, anyone?), and time with your coach(es) or sports mentors. 

You’ll also want to look forwards and not just backwards. How will you take your sports experiences with you, into college and beyond? Maybe there’s a direct connection: being on a team inspired you to one day pursue a career in sports and eventually coach. Or the effects can be more indirect: You’ve learned time management skills that will help you in college, or you’ve learned teamwork skills that will help you when you begin working.

7. Why do you deserve this scholarship?

Scholarship providers are basically asking, “Why should it be you?” with this scholarship essay prompt. Paint a picture of why you’re the most deserving student for this scholarship award. 

You’ll want to establish at least these two things:

• You’ve proven yourself as high-achieving (in the past). Discuss accomplishments you’re proud of or any accolades (honors, awards, or simply verbal compliments) you’ve received. 
• You’re driven to succeed (in the future). Show that you’ve got clear future plans and the gusto to make them happen. 

In addition to that, a strong essay will show at least one of these additional traits: 

• You’re passionate. If you’ve got a good story to explain your motivation for your studies or future career plans, now’s the time to tell that tale. Here’s the moment to wow the scholarship committee with why you care more than anyone else, and why. 
• You’re unique. Scholarship committees love finding someone who’s just different and stands out from the rest. If you’ve had an unusual upbringing or an uncommon interest, lean into that. (For instance, scholarship winner Daniel Gill wrote about his passion for using puppetry to help autistic children — now that’s cool and unique!)
• You’ve got a particular financial need . For need-based scholarships, this essay question may in part be asking you why your financial need is greater than other applicants’.

Want more tips? We have a whole separate post dedicated to answering this scholarship essay prompt.

And here’s a winning essay on this scholarship topic from Jesús Adrian Arroyo-Ramirez :

I always knew I was different than my friends in some way. Growing up, I struggled to speak English while everyone else had little to no problems. I needed extra help in school while my friends coasted by with ease. My friends would hop on planes and travel all around the world while I had to stay at home. At the age of 13 all of my friends started driving while I still couldn’t. I built up the courage and asked my mother why I did not have access to the simple liberties everyone else did. My name Is Jesús Adrian Arroyo-Ramirez, and I was illegally brought to this country when I was just six years old. At the time I had no clue that I was breaking any laws, and I did not realize the fact that my life was going to change forever. Growing up with a different citizenship situation than my peers was and still is the biggest challenge I have to face in my life. Looking back there is not a single thing that I would change. Knowing that I had to work harder than everyone else led me to be the person that I am today. I took that fire inside of me, pushed myself, graduated first in my class with a cumulative 4.0 GPA, became a Kansas Scholar, and graduated High School with a semester’s worth of college credit. In November of 2016, everything began to look up for me. I received a work permit and a social security card all thanks to the DACA program. I was finally able to get my license, get a job, and most importantly attend college. I plan to continue my success in the classroom and do everything to the best of my ability as I know that under my current circumstances it can all be ripped away from me at any moment. Growing up with my situation has taught me to not take advantage of a single opportunity. There has been continued support around me past and current and I know there are people out there rooting for my success. I will strive to be the first generation in my family to graduate from an American University and I will set a stepping stone for my future family so they will not have to struggle as I did. My citizenship is not a setback, it is a mere obstacle that I will always learn to work around if it means giving my future children a better life, just like my mother did for me.

8. Tell us about a time when you had a belief or idea challenged.

Have you studied abroad? Visited a foreign country on a family trip? Had a thought-provoking discussion with a teacher, religious leader, or friend? Think about an experience or a moment that challenged – or even changed – one of your beliefs or ideas. Explain what your original understanding of the idea was, when that idea was challenged, and how you felt about it afterward. Scholarship providers are interested in seeing reflection and growth, so expanding on every detail, including where you were, who you were with, and what you were feeling, can help tell your story in your essay.

There were only a few minutes to go and our eyes were glued to screen. On the edge of our seats, clutching whoever happened to be next to us, we watched as the referee blew his whistle and the German players took their free kick. The ball was hit with precision and skill; it flew up over the Swedish players, past their goalie, and was caught safely in the back of the opposing team’s net. We all jumped up and screamed, a mixture of German and English, of excitement and relief, of pride and anticipation. We stood, enraptured, for the last several minutes of the game as Germany kept its 2-1 lead over Sweden. The horde of us, Germans and Americans alike, hugged and cheered and made our way out onto the balcony, where we chanted “Deutschland! Deutschland! Deutschland!” for the whole village, the whole country, the whole world to hear. Never have I felt so accepted while being an outsider, so proud of a country that isn’t even mine, so part of something I didn’t really belong to. My German friends didn’t care that we were from different countries; they didn’t care that we would only be staying for three weeks. They accepted us into their homes and their daily lives, their traditions and their celebrations. In watching that World Cup game, it didn’t matter that we were from different places; we were all cheering for the same team. The acceptance I felt in Germany extended beyond that living room. I came to the country on a three week exchange with ten other students from my school. We each stayed with host families and attended the Wildermuth Gymnasium, which was surprisingly accommodating to a gaggle of loud American teenagers. The teachers were friendly and welcoming, the students treated us like ordinary peers, and even the people I interacted with in public were understanding. Before coming to Germany I feared judgment based on my level of the language (which is nowhere near as good as the German students’ English) and American politics. It was intimidating to be in a country with limited knowledge of the language and the customs, even though everyone was welcoming. People did ask myself and the other students about the US’s political climate, but no one blamed us for it. They recognized that we were outsiders, that the place we came from had flaws, and they accepted us anyway. Since that trip, I’ve found myself trying to provide that acceptance to people in my own country. For example, I work at a canoe livery and we receive a lot of visitors with limited English. Some of my coworkers will avoid such customers because they don’t want to take the time to explain things, to exercise patience with someone who may not understand them. If people had done this to me in Germany, my time there would have been much less enjoyable; in fact, I would have been offended. So now when someone walks up to me at the livery and asks a question in English that isn’t perfect, I smile and welcome them. I take my time to make sure they understand, that they can have a good time, and that they feel accepted. It’s a small action, but I know firsthand that it can make a big impact, at my place of work and in the world.

9. How are you unique? (Discuss your background, identity, interest, or talent) 

Everyone has a trait, a quirk, an activity that makes them unique, whether it’s sports, their upbringing, their hobbies, or interests. Go into as much detail as you feel comfortable to answer this scholarship essay prompt.

Share a story about your family culture, how you were raised, moments that shaped you into being who you are today. If sports is your thing, for example, share how playing sports at a young age taught you about teamwork, working with a coach, discipline and structure. If you couldn’t play sports due to an injury or a disability, explain how you felt when you learned that you had to find other ways to thrive and how it affected your actions.

Sometimes we think that a topic has been written about so many times that it doesn’t matter, but what makes you unique – your story, your history – is your story to tell.

As an Expressive Arts specialist, I use puppet play and the arts (with three to five-year-olds) to teach sharing, identifying and working with feelings, making friends, mindfulness, and asking for what you need in peaceful ways. Additionally, I perform developmentally appropriate puppet shows in classrooms about fairness, valuing difference (including differences in gender expression and skin tone), and peaceful conflict resolution. By teaching diversity, equity, and inclusion through puppetry, I feel that I am making a difference. In this work, I have noticed an unexplained phenomenon. Educational puppetry is particularly effective in helping children with ASD develop social and communication skills. One girl with ASD in my school refused to follow the daily routine until a parrot puppet helped guide her through the transitions. Through puppet play, a boy with impulse control challenges learned to manage his feelings and stop hitting other children. One boy with Autism showed remarkable progress with puppet play. Now in Kindergarten, his ability to communicate and make friends makes his academic success possible. Teachers value this work; it reinforces the social and emotional teaching they practice daily. One teacher told me, “What you do with puppets and our kids is amazing. You need to share this work beyond our preschool.” Application Questions and Answers My goal is to support young children with Autism in public school settings develop the social-emotional skills they need for academic and personal success. I aim to accomplish this by creating and implementing evidence-based strategies that use puppets as intervention tools. A Masters and Credential in ECSE, and the Autism Spectrum Graduate Certificate program I will complete, are essential to broadening my impact. The program will provide me with the theoretical foundation, the student teaching experiences, the credentials, and the academic community required to work with children and families in public school settings. For example, as part of the ECSE Program Masters and Credential Roadmap, I am taking the Seminar in Educational Research course. I am learning how to conduct scholarly research, a fundamental skill in creating innovative approaches that work. I am eager to apply the knowledge and skills I learn at SFSU toward helping more children open doors to connection. Additionally, I am learning leadership skills by volunteering for SFSU’s Early Childhood Special Education Conference. Most conference attendees are undergraduate students, interested in working with young children at-risk and with disabilities. As Co-Chair of the Presenter Committee, I am recruiting dynamic and engaging speakers who will lead workshops. I am eager to apply all of the knowledge and skills I learn at SFSU toward helping more children open doors to connection. I am at a critical juncture in my path. Helping children who experience social disconnection integrate into their classrooms, is my passion. This scholarship will help me work toward a world where every child has access to education and all children know they belong.

Reflect on what inspires you to want to pursue a certain field of study. If you’re interested in studying psychology and pursuing a career as a psychologist, for example, explain how you enjoy understanding how and why people make certain decisions, how you became fascinated by the science behind it.

Another example: Let’s say you’re interested in pursuing a career in communications. This might seem like a broader category, but you can highlight your love for writing, your ability to pick up on details in and out of school, and presenting this in a way that makes sense to the people around you. Just be careful not to get stuck in broad generalities. For this essay prompt in particular, many applicants will often have the same basic answer as you. So you’ll want to use specific anecdotes to make your essay stand out. 

Check out these blog posts to continue researching how to answer scholarship essay prompts:

• How to write an essay about yourself
• Writing about your career goals 
• How to write the best personal statement
• Write a winning scholarship essay about your academic goals
• Scholarship essay format and structure

Now that you have a better understanding of how to answer these scholarship essay prompts, it’s time to put your knowledge in motion with your scholarship applications. Sign up for a free Going Merry profile where you can upload your scholarship essays. You’ll enter your information once – such as your expected graduation year, what you plan to study in college, and your location – and then we’ll match you with thousands of scholarships. You can even sort scholarships by competitiveness, location, amount, and deadline!

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2023-2024 IESE MBA Essay Tips and Example Essays

Jul 27, 2023

• Who is IESE looking for?
• How should I answer the IESE essay questions?
• We Help You Get Into IESE
• IESE MBA Deadlines

UPDATE : This article was originally posted on August 24, 2018. It has been updated with new information and tips below. 

With its focus on diversity and ethical leadership, IESE is at the top of the list for an increasing number of applicants who seek to pursue (or continue pursuing) a high-impact, global career.

However, with impressive recruiting statistics and a 15-month format for the MBA , competition to join IESE’s elite MBA is more difficult than ever. 

That’s why we’ve prepared this guide to help you use your IESE admissions essays to stand out. We’ve rounded up our best tips and links to IESE MBA sample essays to ensure you give your IESE application your best shot. 

1. Who is IESE looking for?

(Photo courtesy of @iesebschool on Instagram)

“Every student is different – but everyone in your cohort will have something in common: a desire to make a deep and positive impact on the world.” IESE Admissions

Every year, IESE literally searches the globe (85% of the class is international in origin) for the outstanding professionals given the honor of joining its annual class of around 350 students. With a strong emphasis on diversity , there is no “typical” IESE student, yet admitted students had GMAT scores ranging from 580 to 750 and 5.4 years of work experience.

Beyond the impressive statistics, though, IESE is looking for candidates who want to make a positive impact on the world through their careers . That’s why, in addition to strong academic performance (demonstrated through the GMAT and university grades), IESE seeks candidates who demonstrate the following qualities:

If this sounds like a community in which you’d be right at home, you’ll first have to prove you’ve got what it takes by successfully answering IESE’s admissions essay questions. 

2. How should I answer the IESE essay questions?

2.1. essay 1 tips.

Career Goals Essay: What are your short-term and mid-term post-MBA goals? How will the IESE MBA program help you achieve them? (word limit 300 max)

As one of the most important essays you’ll write, IESE’s only required essay this year is a classic goals essay . 

It is important, however, to keep in mind that IESE has deliberately been very clear about what they want here: short-term and medium-term goals only . 

For your short-term goal, consider the job you hope to have immediately upon graduating from IESE. For your medium-term goal, we would suggest 3-5 years after you finish your MBA as a guide. 

When discussing your goals, clarity is king, so make sure you include a job title and industry in your description of your post-MBA aspiration. 

However, goals without context can be a little confusing to decipher or understand (or they can just seem a bit lackluster). For example, a client last year initially started his essay by saying: 

“I want to become a Business Development Director at a Brazilian company.”

While interesting, it’s better to give a little bit of context to help these goals come to life. Check out the final version of the same essay’s introduction:

“In the 1970s, the phrase “think global, act local” came into use, suggesting that for the world to change, one must be active locally. With this mindset, I focused my career on Brazilian multinational companies to start creating global change at home. I now seek to take the next step to become a “glocal” leader by becoming Business Development Director at a Brazilian company.”

After clearly stating your goal ( and your motivations for having this goal ), meaningfully touch on how IESE can help you achieve these goals. 

This should not be a “laundry list” of 10 classes you found on the IESE site, nor a section in which you repeat clichés about the school. Instead, you should thoughtfully consider how you must grow personally and professionally to reach your stated short-term goal and what elements of IESE (classes, faculty, clubs, etc.) will help you reach them. 

Ending your essay with a killer conclusion sentence to leave your reader with a strong image of your profile is the perfect wrap-up . 

Need more guidance? 

Our MBA Resource Center has dozens of IESE MBA essays that worked to get our clients admitted to help you plan out a winning IESE essay. 

Our library also includes guides for all top global MBA programs, detailed essay brainstorms, interview tips and mocks, CV templates, and recommendation letter guides. 

Click to join ! 

2.2. Optional Essay Tips

What would you like to highlight about yourself or your journey which may have not been captured in your application? (word limit 300 max)

The goal of the question has remained the same as last year, though the wording has changed. Unlike most MBAs, whose optional essays limit you to problems with your application, this essay allows you to explore an important element of your profile that was not otherwise expressed. 

The possibilities here are endless, but your choice should be aligned with your overall application strategy . One of our candidates last year spoke about why he left everything to take a job halfway across the world in Asia. Another candidate shared his passion for video games and his later launch of an eSports platform. In essence, choose a story that adds new, relevant information about your profile. 

Finally, try to think of a way to meaningfully connect your essay to the IESE experience, as this can be a great way to end your essay. 

2.3. Scholarship Essay Tips

Tell us how you plan to finance your MBA (E.g., 40% savings, 60% loans OR 45K via savings and the rest via loan.) (50 words) 

Why do you think you deserve a scholarship? (450 words)

For the first answer, make sure you are crystal clear about how you plan to finance your degree. IESE wants to make sure you have a clear plan for how to pay for your MBA, so there is no right answer here. If you plan to obtain loans for 80% of the cost of the program, for example, that’s ok. What’s important is to demonstrate that you have a plan. 

For the second part of this essay, we have seen clients be most successful when they are crystal clear about their financial need and when they discuss how they can contribute to the IESE class. 

When writing, consider including information about any relevant financial limitations that may influence your need for a scholarship , as well as information and examples of how you can contribute to the IESE community.

We have dozens of scholarship essays available in our MBA Resource Center, which you can join instantly by clicking here . 

Looking for IESE MBA essay examples?  

Check out our real sample essays that got our clients admitted here .

3. We Help You Get Into IESE

One of the most common mistakes we see in MBA essays is that candidates fail to tell compelling stories . This is important because if your stories are not compelling, they will not be persuasive. At the same time, they must be backed by strong examples that establish a track record of success and prove to the admissions committees why you belong at their school. 

Striking this balance between content and creativity can be tough, however, as succeeding means not only choosing the right stories but ensuring they are told in an optimal manner. 

This is why our iterative developmental feedback process here at Ellin Lolis Consulting helps you mold your message through the application of our storytelling expertise until it reflects exactly what makes your profile stand out and show fit with your target program. 

That’s the approach we took with Henrique, who was admitted to IESE. In his words, “Ellin helped me in the application process from the beginning. I truly believe that my interactions with her not only provided a foundation for the application creation but also, more importantly, structured my life at business school. I had a 100% acceptance rate and earned a scholarship at my top choice school, IESE. She provided the most important insight into which school I fit and how to market myself. I really recommend her since she is really committed, hard-working, and made me feel comfortable and confident during the entire process. Thanks for the phenomenal service, Ellin!” 

Not only can you take advantage of our editing expertise through multiple edits – you can also benefit from it after a single review! If your budget is tight, our editors will be happy to help polish your text as much as possible and leave “bonus comments” so you can keep working on it on your own!

No matter how long we work with you, we will always ensure your essays shine . Sign up to work with our team of storytelling experts and get accepted.

4. IESE MBA Deadlines

Here are the deadlines for the 2023-2024 season. You can access the IESE application by clicking here . 

Real MBA Essays That Got People In

School-specific sample essays that got our clients accepted

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How to apply for a scholarship as an international student

Don’t let work or worry stop you from applying for scholarships as an international student, says heidi collie, who outlines the steps involved and offers advice based on her experience.

Heidi Collie

A year before you graduate from secondary school, the scholarship search for university begins.

When it comes to seeking financial aid to study at a university abroad, everything can get a bit messy. The key is knowing where to look and how to get started, and I hope this article can help you with that.

There is, unfortunately, no shortcut to finding scholarships; it involves a lot of Google searches and paying attention to advice from articles that have done the research for you. In my case, it helped a huge amount that I had no preference on university, country and I honestly wasn’t committed to any one subject area. As a keen all-rounder, I applied to study theology at two UK universities, creative writing at another; I committed to changing to physics as soon as I got to Canada and then eventually wound up majoring in anthropology.

The application process

At undergraduate study, it is common for all applicants to be automatically considered for merit-based scholarships. This is consistent with international applications, too.

However, for major scholarships (covering up to 100 per cent of all tuition costs, fees and living expenses), there are a few more hoops to jump through – something I experienced throughout my application to the International Scholars Programme at the University of British Columbia (UBC).

Most scholarship applications will require:

• Application forms outlining your personal details, your grades and your choice of academic programme and campus, as well as a few short essays to be completed
• A résumé of awards, achievements and extracurricular activities
• Letters from nominators ( school counsellor ) and an academic referee (a teacher at school)
• Documents on your parents’ financial situation to confirm that you wouldn’t be able to attend the university without support.

Make sure that you collect these within plenty of time of the deadline.

The next deadline I had to meet was for the general UBC application on 1 December (2018). The application process was done entirely online. It focused largely on my predicted grades but also presented a few short essay questions.

2 April 2019: I receive an email confirming my acceptance on to the International Scholars Programme at UBC.

At this point, I’d like to emphasise that such huge scholarships are not a one-and-done process; I had been accepted, but the work didn’t stop there. Scholarship recipients may be required to maintain a certain grade point average in every course and attend classes regularly, while balancing regular meetings with advisers, scholars’ events and leadership pursuits outside academia.

If these requirements are not met, the university has the right to withdraw funding. Many people think the scholarship money comes as a lump sum gift to overachieving high schoolers – but this isn’t the case. You earn your first instalment aged 18, but you keep earning it throughout the years that follow.

Postgraduate scholarships

As I approach the start of my master’s this September, it has been interesting to see how international funding differs for postgraduate studies. In short: there’s a lot more of it. Most of this is subject-specific, with candidates receiving university funding for their work in research, and those with industry experience often securing workplace funding for an MBA or qualifications in finance or law.

That said, there are also all-encompassing international scholarship programmes that focus on leadership or social change, rather than the subject you study. Some of these are unique to – and funded by – a single university. Others have government support, allowing candidates the choice of institution if selected (examples include Fulbright and Chevening , among others).

Postgraduate international scholarship programmes such as those tend to be extremely competitive because they can be open to candidates with industry experience as well as new graduates. Compared with undergraduate programmes, much more work is expected of applicants: they are responsible for nominating themselves, collecting their own references and attending information sessions in the years preceding.

Final thoughts

International scholarship programmes were established to recruit high-achieving students from around the world who can contribute to the diversity of the campus experience and help to build a supportive and influential alumni network. In no uncertain terms, these programmes also change lives, giving students a study opportunity that they wouldn’t have had otherwise.

It might seem like a lot of work for a statistically slim chance of success, but don’t let worries about not being good enough stop you from applying for these big scholarships.

The first lesson I learned as an international scholar at UBC came when I first met my cohort and saw that those people – the ones who worried they weren’t good enough to be there –  were exactly the people who had been selected.

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