big data poster presentation

How to Design a Poster for Your Data Science Project?

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If you are familiar with data visualization and presentation of data analysis results, then you’d know the significance of neatly organized findings. You can either show each step of your work with a PowerPoint (PPT) presentation or, if you believe in simplicity and love shortcuts, a project poster is a perfect solution.

The reason why many people prefer posters is that they show you the big picture without delving much into details. Also, posters save time - for both reader and presenter. They highlight only the key points of the project, which comes in handy with complex and long ones. Lastly, we all know how boring a long PPT can be with those endless slides. So boring that we often lose interest and drift away from the actual project. A poster keeps the focus on one page only where you don’t have much space to stray.

Wondering how to design your poster? In this article, I’ll help you get started. I’ll cover the following topics:

What is a Data Science Project Poster and What Makes a Good One?

• What Are the Key Components of a Poster?

Examples and Resources

A poster, usually fitting a single page, is used to present the conclusions you’ve come to during the analysis of your data. It needs to be organized and easy to understand. This means taking care of the little details, such as the font size and colors, so the words are readable and easy to comprehend.

So, how to make a poster which works and also stands out?

• Words should be readable from a reasonable distance
• Bullet points, numbering and underlining important concepts do a great deal of organization
• Different sections should be separated with lines to build a structure
• The colours should be suitable, neither too bright nor dark, taking into consideration the contrast between the background and the font colour
• The title should be concise and descriptive

What are the Key Components of a Poster?

A project poster consists of 6 main sections. Each one has its specific purpose and includes the most important elements of your project. To make it easier, I have visualized these sections in the graphic below. Then, I’ll go into detail with each one of them.

Project Title

First, remember to write the name of your project in a large font. Then, add the names of your team members. If you have worked on the project by yourself, it is still a good idea to add your name under the title. After all, you should give yourself some credit for a job well done. Stick to smaller font for the names.

Introduction

Here, you can talk about the problem statement or the idea of your project. The introduction can be a couple of sentences or bullets describing the project’s aim and what your objectives for solving the problem are. You can also include the data source and what inspired you to do the project. For example:

“As stated by the World Health Organization (WHO), stroke is the 2nd leading cause of death globally, being responsible for nearly 11% of total deaths. The main objective of this project is to predict a stroke based on some demographic and clinical features.”

Or another might be: “Kerala is a state in South India where floods affect the whole region due to high rainfall during the monsoon season. In this project, we’ll build a binary logistic model to predict floods based on the monthly rainfall index for each year in Kerala, India.”

In this part, you explain the steps you’ve taken to achieve the project’s objectives. They can vary from one project to another but let’s say that you’re trying to predict an output using some variables in your dataset by building a predictive model. The basic steps in this case would be:

I- Assessing the data

II- Cleaning the data

III- Training and building the model

IV- Evaluating the model’s performance

Remember to keep it short and to the point. You don't need to mention all the details in each step. Just a summary would be sufficient for the readers.

Now that you’ve elaborated on the methods you've used, in the results part, you have the chance to share the outcomes of your project. This can be as a summary, a table, or a graphic visual to present your findings. Getting back to the example from the methods section where a predictive model was built, the results can be in the following form:

I- Mention the methods used to evaluate the model’s performance

II- Insert an image showing the performance report or a ROC curve

Remember that you don’t have to include all the results because there might be many. Just focus on the points related to the objectives you’ve mentioned in the problem statement.

Visuals & Conclusions

This is your chance to show your artistic side and your deductive skills. There are many cases when people approach the problem correctly and follow the right steps to solving it but, eventually, cannot communicate their findings. This might happen when they lack the ability to draw conclusions that prove the success of their work. It’s just like a detective working on a hard case, eventually able to crack it but then doesn’t show up in court!

There isn’t a specific blueprint when delivering your results. However, here in this section, you can insert some visuals explaining the correlation between different variables and your conclusions based on these correlations. Besides visuals, you can summarize your findings n bullet points to enhance the readability. Or, include bar charts, pie charts, graphs etc. depending on your needs. Let’s go back to the example with the stroke-rate prediction.

Normally, bar charts are useful when comparing data values across certain categories in the dataset. When predicting strokes, a bar chart can depict how many people had or hadn’t had a stroke in each age category.

In the same project, a box plot will show the effect of clinical features, like average glucose level and body mass index, on the likelihood of having a stroke. Also, pie charts are good providing an overview of a certain variable, such as the proportion of males and females in a dataset. Line charts, on the other hand, are best for illustrating a change in a certain variable over time, such as the number of COVID-19 deaths in a year.

All these types of visuals can be used in our example to display different aspects of the findings. Of course, don’t limit your creativity and restrain yourself only to the above-mentioned.

Finally, you’ve reached the easiest part of your project poster. In the references section, you need to list the sources you've used or, in some cases, give credit to the people whose work helped you complete the project. This can be:

• Research papers

Final Advice on the Project Poster Structure

There are no specific guidelines or criteria when it comes to designing your poster. The layout can be horizontal or vertical. The number and structure of columns can vary from one to another. Some posters have images, and some don’t. It’s totally flexible. The most important thing is that you deliver your message clearly and organized. Make sure that the language is simple yet descriptive and don’t repeat the same idea over and over. After all, you have limited space so put everything in a structured way.

The components I have mentioned so far are the most common structural elements of a project poster. And since we need to see how it all comes together in practice, let’s look at some examples and resources to download free templates for your next data science project!

Example No.1 - Multimodal Neural Decoding with Natural Data

This one is quite exciting - although the project isn’t simple, it’s presented in a fashionable and organized way, making it easy to understand. As you can see, it has most of the parts I have talked about. The introduction, methods, results, and conclusion, plus enough clear and creative visuals.

Example No.2 - Probabilistic Cause-of-death Assignment Using Verbal Autopsies

This collaborative project of the University of Washington is discussing how deaths are assigned causes, especially using Verbal Autopsy. This is one way to determine the cause of death using all the available information from recent symptoms to surrounding circumstances. Well, we’d steer away from reading about this project before bed!

Example No.3 - Predicting Discontinuation of Docetaxel Treatment for mCRPC with Hill-climbing and Random Forest.

After analysing patients’ data in AstraZeneca clinical trial, these guys tried building a model to predict which patients are more likely to discontinue their treatment within 3 months. The poster is quite creative in terms of design, and colour choice, and is structurally pleasing to the eye. Again, the major elements discussed in this article are present.

Example No.4 - Predicting Strokes

The project’s primary aim is to predict a stroke based on some demographic and clinical features. The project was hosted as a competition on Kaggle a year ago. There are different approaches to solving the problem, but in this poster, a binary logistic regression model was trained to predict the likelihood of a stroke based on the 2 most related features: age & average glucose level.

If you’d like more details on how to make a poster and get to the very nitty-gritty, I have created a list with useful resources. They vary from explanatory articles to actual guides and templates.

• A Guide to Design a Scientific Poster

Here is an article by Michael G. Lemieux that explains what a scientific poster is and what to include along with easy tips for designing a good one. Although the article is dedicated to scientific posters for conferences, the basic elements are applicable to any type.

• How to Create a Research Poster

This is a short guide by the NYU libraries that illustrates how to create a research poster. It also starts by defining a research poster and then proceeds with the criteria of a good poster. Beneficial in this article are the examples of both well-designed and poorly made posters. Here you can also find links to software where you can start your design process.

• Scientific Poster Powerpoint Templates

Moving on to the templates, we have the Scientific Poster PowerPoint Templates by MakeSigns. All are free to download!

• Free Research Poster Templates

Also, you can get free-download Microsoft Word templates for research posters by TemplateLab.

• Microsoft Free Science Project Poster

This one would be quite useful. Science project poster template by Microsoft which is commonly used specifically for data science projects.

How to Make a Poster for Your Data Science Project: Next Steps

Now that you have the right toolkit, things will get much easier along the way when you start your next project. It’s alright if you feel like there’s still some knowledge or skill that you are missing. Often, we all do. To help you fill in any learning gaps, 365 Data Science has created a variety of courses and a career track prepared by experts

The 365 Data Science Program offers self-paced courses led by renowned industry experts. Starting from the very basics all the way to advanced specialization, you will learn by doing a myriad of practical exercises and real-world business cases. If you want to see how the training works, start with a selection of free lessons by signing up below.

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Sarah is a research analyst, writer, and business consultant with a Bachelor's degree in Biochemistry, a Nano degree in Data Analysis, and 2 fellowships in Business. In 2020, she started studying Data Science and Entrepreneurship with the main goal to devote all her skills and knowledge to improve people's lives, especially in the Healthcare field.

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Home Blog Design How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How are research posters like High School science fair projects? Quite similar, in fact.

Both are visual representations of a research project shared with peers, colleagues and academic faculty. But there’s a big difference: it’s all in professionalism and attention to detail. You can be sure that the students that thrived in science fairs are now creating fantastic research posters, but what is that extra element most people miss when designing a poster presentation?

This guide will teach tips and tricks for creating poster presentations for conferences, symposia, and more. Learn in-depth poster structure and design techniques to help create academic posters that have a lasting impact.

Let’s get started.

Table of Contents

• What is a Research Poster?

Why are Poster Presentations important?

Overall dimensions and orientation, separation into columns and sections, scientific, academic, or something else, a handout with supplemental and contact information, cohesiveness, design and readability, storytelling.

• Font Characteristics
• Color Pairing
• Data Visualization Dimensions
• Alignment, Margins, and White Space

Scientific/Academic Conference Poster Presentation

Digital research poster presentations, slidemodel poster presentation templates, how to make a research poster presentation step-by-step, considerations for printing poster presentations, how to present a research poster presentation, final words, what is a research poster .

Research posters are visual overviews of the most relevant information extracted from a research paper or analysis.   They are essential communication formats for sharing findings with peers and interested people in the field. Research posters can also effectively present material for other areas besides the sciences and STEM—for example, business and law.

You’ll be creating research posters regularly as an academic researcher, scientist, or grad student. You’ll have to present them at numerous functions and events. For example:

• Conference presentations
• Informational events
• Community centers

The research poster presentation is a comprehensive way to share data, information, and research results. Before the pandemic, the majority of research events were in person. During lockdown and beyond, virtual conferences and summits became the norm. Many researchers now create poster presentations that work in printed and digital formats.

Let’s look at why it’s crucial to spend time creating poster presentations for your research projects, research, analysis, and study papers.

Research posters represent you and your sponsor’s research 

Research papers and accompanying poster presentations are potent tools for representation and communication in your field of study. Well-performing poster presentations help scientists, researchers, and analysts grow their careers through grants and sponsorships.

When presenting a poster presentation for a sponsored research project, you’re representing the company that sponsored you. Your professionalism, demeanor, and capacity for creating impactful poster presentations call attention to other interested sponsors, spreading your impact in the field.

Research posters demonstrate expertise and growth

Presenting research posters at conferences, summits, and graduate grading events shows your expertise and knowledge in your field of study. The way your poster presentation looks and delivers, plus your performance while presenting the work, is judged by your viewers regardless of whether it’s an officially judged panel.

Recurring visitors to research conferences and symposia will see you and your poster presentations evolve. Improve your impact by creating a great poster presentation every time by paying attention to detail in the poster design and in your oral presentation. Practice your public speaking skills alongside the design techniques for even more impact.

Poster presentations create and maintain collaborations

Every time you participate in a research poster conference, you create meaningful connections with people in your field, industry or community. Not only do research posters showcase information about current data in different areas, but they also bring people together with similar interests. Countless collaboration projects between different research teams started after discussing poster details during coffee breaks.

An effective research poster template deepens your peer’s understanding of a topic by highlighting research, data, and conclusions. This information can help other researchers and analysts with their work. As a research poster presenter, you’re given the opportunity for both teaching and learning while sharing ideas with peers and colleagues.

Anatomy of a Winning Poster Presentation

Do you want your research poster to perform well?  Following the standard layout and adding a few personal touches will help attendees know how to read your poster and get the most out of your information. 

The overall size of your research poster ultimately depends on the dimensions of the provided space at the conference or research poster gallery. The poster orientation can be horizontal or vertical, with horizontal being the most common.  In general, research posters measure 48 x 36 inches or are an A0 paper size.

A virtual poster can be the same proportions as the printed research poster, but you have more leeway regarding the dimensions. Virtual research posters should fit on a screen with no need to scroll, with 1080p resolution as a standard these days. A horizontal presentation size is ideal for that.

A research poster presentation has a standard layout of 2–5 columns with 2–3 sections each. Typical structures say to separate the content into four sections; 1. A horizontal header 2. Introduction column, 3. Research/Work/Data column, and 4. Conclusion column. Each unit includes topics that relate to your poster’s objective.  Here’s a generalized outline for a poster presentation:

• Condensed Abstract 
• Objectives/Purpose
• Methodology
• Recommendations
• Implications
• Acknowledgments
• Contact Information 

The overview content you include in the units depends on your poster presentations’ theme, topic, industry, or field of research. A scientific or academic poster will include sections like hypothesis, methodology, and materials. A marketing analysis poster will include performance metrics and competitor analysis results.

There’s no way a poster can hold all the information included in your research paper or analysis report. The poster is an overview that invites the audience to want to find out more. That’s where supplement material comes in. Create a printed PDF handout or card with a QR code (created using a QR code generator ). Send the audience to the best online location for reading or downloading the complete paper.

What Makes a Poster Presentation Good and Effective? 

For your poster presentation to be effective and well-received, it needs to cover all the bases and be inviting to find out more. Stick to the standard layout suggestions and give it a unique look and feel. We’ve put together some of the most critical research poster-creation tips in the list below. Your poster presentation will perform as long as you check all the boxes.

The information you choose to include in the sections of your poster presentation needs to be cohesive. Train your editing eye and do a few revisions before presenting. The best way to look at it is to think of The Big Picture. Don’t get stuck on the details; your attendees won’t always know the background behind your research topic or why it’s important.

Be cohesive in how you word the titles, the length of the sections, the highlighting of the most important data, and how your oral presentation complements the printed—or virtual—poster.

The most important characteristic of your poster presentation is its readability and clarity. You need a poster presentation with a balanced design that’s easy to read at a distance of 1.5 meters or 4 feet. The font size and spacing must be clear and neat. All the content must suggest a visual flow for the viewer to follow.

That said, you don’t need to be a designer to add something special to your poster presentation. Once you have the standard—and recognized—columns and sections, add your special touch. These can be anything from colorful boxes for the section titles to an interesting but subtle background, images that catch the eye, and charts that inspire a more extended look. 

Storytelling is a presenting technique involving writing techniques to make information flow. Firstly, storytelling helps give your poster presentation a great introduction and an impactful conclusion. 

Think of storytelling as the invitation to listen or read more, as the glue that connects sections, making them flow from one to another. Storytelling is using stories in the oral presentation, for example, what your lab partner said when you discovered something interesting. If it makes your audience smile and nod, you’ve hit the mark. Storytelling is like giving a research presentation a dose of your personality, and it can help turning your data into opening stories .

Design Tips For Creating an Effective Research Poster Presentation

The section above briefly mentioned how important design is to your poster presentation’s effectiveness. We’ll look deeper into what you need to know when designing a poster presentation.

1. Font Characteristics

The typeface and size you choose are of great importance. Not only does the text need to be readable from two meters away, but it also needs to look and sit well on the poster. Stay away from calligraphic script typefaces, novelty typefaces, or typefaces with uniquely shaped letters.

Stick to the classics like a sans serif Helvetica, Lato, Open Sans, or Verdana. Avoid serif typefaces as they can be difficult to read from far away. Here are some standard text sizes to have on hand.

• Title: 85 pt
• Authors: 65 pt
• Headings: 36 pt
• Body Text: 24 pt
• Captions: 18 pt

If you feel too prone to use serif typefaces, work with a font pairing tool that helps you find a suitable solution – and intend those serif fonts for heading sections only. As a rule, never use more than 3 different typefaces in your design. To make it more dynamic, you can work with the same font using light, bold, and italic weights to put emphasis on the required areas.

2. Color Pairing

Using colors in your poster presentation design is a great way to grab the viewer’s attention. A color’s purpose is to help the viewer follow the data flow in your presentation, not distract. Don’t let the color take more importance than the information on your poster.

Choose one main color for the title and headlines and a similar color for the data visualizations. If you want to use more than one color, don’t create too much contrast between them. Try different tonalities of the same color and keep things balanced visually. Your color palette should have at most one main color and two accent colors.

Black text over a white background is standard practice for printed poster presentations, but for virtual presentations, try a very light gray instead of white and a very dark gray instead of black. Additionally, use variations of light color backgrounds and dark color text. Make sure it’s easy to read from two meters away or on a screen, depending on the context. We recommend ditching full white or full black tone usage as it hurts eyesight in the long term due to its intense contrast difference with the light ambiance.

3. Data Visualization Dimensions

Just like the text, your charts, graphs, and data visualizations must be easy to read and understand. Generally, if a person is interested in your research and has already read some of the text from two meters away, they’ll come closer to look at the charts and graphs. 

Fit data visualizations inside columns or let them span over two columns. Remove any unnecessary borders, lines, or labels to make them easier to read at a glance. Use a flat design without shadows or 3D characteristics. The text in legends and captions should stay within the chart size and not overflow into the margins. Use a unified text size of 18px for all your data visualizations.

4. Alignment, Margins, and White Space

Finally, the last design tip for creating an impressive and memorable poster presentation is to be mindful of the layout’s alignment, margins, and white space. Create text boxes to help keep everything aligned. They allow you to resize, adapt, and align the content along a margin or grid.

Take advantage of the white space created by borders and margins between sections. Don’t crowd them with a busy background or unattractive color.

Calculate margins considering a print format. It is a good practice in case the poster presentation ends up becoming in physical format, as you won’t need to downscale your entire design (affecting text readability in the process) to preserve information.

There are different tools that you can use to make a poster presentation. Presenters who are familiar with Microsoft Office prefer to use PowerPoint. You can learn how to make a poster in PowerPoint here.

Poster Presentation Examples

Before you start creating a poster presentation, look at some examples of real research posters. Get inspired and get creative.

Research poster presentations printed and mounted on a board look like the one in the image below. The presenter stands to the side, ready to share the information with visitors as they walk up to the panels.

With more and more conferences staying virtual or hybrid, the digital poster presentation is here to stay. Take a look at examples from a poster session at the OHSU School of Medicine .

Use SlideModel templates to help you create a winning poster presentation with PowerPoint and Google Slides. These poster PPT templates will get you off on the right foot. Mix and match tables and data visualizations from other poster slide templates to create your ideal layout according to the standard guidelines.

If you need a quick method to create a presentation deck to talk about your research poster at conferences, check out our Slides AI presentation maker. A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. One-pager Scientific Poster Template for PowerPoint

A PowerPoint template tailored to make your poster presentations an easy-to-craft process. Meet our One-Pager Scientific Poster Slide Template, entirely editable to your preferences and with ample room to accommodate graphs, data charts, and much more.

Use This Template

2. Eisenhower Matrix Slides Template for PowerPoint

An Eisenhower Matrix is a powerful tool to represent priorities, classifying work according to urgency and importance. Presenters can use this 2×2 matrix in poster presentations to expose the effort required for the research process, as it also helps to communicate strategy planning.

3. OSMG Framework PowerPoint Template

Finally, we recommend presenters check our OSMG Framework PowerPoint template, as it is an ideal tool for representing a business plan: its goals, strategies, and measures for success. Expose complex processes in a simplified manner by adding this template to your poster presentation.

Remember these three words when making your research poster presentation: develop, design, and present. These are the three main actions toward a successful poster presentation. 

The section below will take you on a step-by-step journey to create your next poster presentation.

Step 1: Define the purpose and audience of your poster presentation

Before making a poster presentation design, you’ll need to plan first. Here are some questions to answer at this point:

• Are they in your field? 
• Do they know about your research topic? 
• What can they get from your research?
• Will you print it?
• Is it for a virtual conference?

Step 2: Make an outline

With a clear purpose and strategy, it’s time to collect the most important information from your research paper, analysis, or documentation. Make a content dump and then select the most interesting information. Use the content to draft an outline.

Outlines help formulate the overall structure better than going straight into designing the poster. Mimic the standard poster structure in your outline using section headlines as separators. Go further and separate the content into the columns they’ll be placed in.

Step 3: Write the content

Write or rewrite the content for the sections in your poster presentation. Use the text in your research paper as a base, but summarize it to be more succinct in what you share. 

Don’t forget to write a catchy title that presents the problem and your findings in a clear way. Likewise, craft the headlines for the sections in a similar tone as the title, creating consistency in the message. Include subtle transitions between sections to help follow the flow of information in order.

Avoid copying/pasting entire sections of the research paper on which the poster is based. Opt for the storytelling approach, so the delivered message results are interesting for your audience. 

Step 4: Put it all together visually

This entire guide on how to design a research poster presentation is the perfect resource to help you with this step. Follow all the tips and guidelines and have an unforgettable poster presentation.

Moving on, here’s how to design a research poster presentation with PowerPoint Templates . Open a new project and size it to the standard 48 x 36 inches. Using the outline, map out the sections on the empty canvas. Add a text box for each title, headline, and body text. Piece by piece, add the content into their corresponding text box.

Transform the text information visually, make bullet points, and place the content in tables and timelines. Make your text visual to avoid chunky text blocks that no one will have time to read. Make sure all text sizes are coherent for all headings, body texts, image captions, etc. Double-check for spacing and text box formatting.

Next, add or create data visualizations, images, or diagrams. Align everything into columns and sections, making sure there’s no overflow. Add captions and legends to the visualizations, and check the color contrast with colleagues and friends. Ask for feedback and progress to the last step.

Step 5: Last touches

Time to check the final touches on your poster presentation design. Here’s a checklist to help finalize your research poster before sending it to printers or the virtual summit rep.

• Check the resolution of all visual elements in your poster design. Zoom to 100 or 200% to see if the images pixelate. Avoid this problem by using vector design elements and high-resolution images.
• Ensure that charts and graphs are easy to read and don’t look crowded.
• Analyze the visual hierarchy. Is there a visual flow through the title, introduction, data, and conclusion?
• Take a step back and check if it’s legible from a distance. Is there enough white space for the content to breathe?
• Does the design look inviting and interesting?

An often neglected topic arises when we need to print our designs for any exhibition purpose. Since A0 is a hard-to-manage format for most printers, these poster presentations result in heftier charges for the user. Instead, you can opt to work your design in two A1 sheets, which also becomes more manageable for transportation. Create seamless borders for the section on which the poster sheets should meet, or work with a white background.

Paper weight options should be over 200 gsm to avoid unwanted damage during the printing process due to heavy ink usage. If possible, laminate your print or stick it to photographic paper – this shall protect your work from spills.

Finally, always run a test print. Gray tints may not be printed as clearly as you see them on screen (this is due to the RGB to CMYK conversion process). Other differences can be appreciated when working with ink jet plotters vs. laser printers. Give yourself enough room to maneuver last-minute design changes.

Presenting a research poster is a big step in the poster presentation cycle. Your poster presentation might or might not be judged by faculty or peers. But knowing what judges look for will help you prepare for the design and oral presentation, regardless of whether you receive a grade for your work or if it’s business related. Likewise, the same principles apply when presenting at an in-person or virtual summit.

The opening statement

Part of presenting a research poster is welcoming the viewer to your small personal area in the sea of poster presentations. You’ll need an opening statement to pitch your research poster and get the viewers’ attention.

Draft a 2 to 3-sentence pitch that covers the most important points:

• What the research is
• Why was it conducted
• What the results say

From that opening statement, you’re ready to continue with the oral presentation for the benefit of your attendees.

The oral presentation

During the oral presentation, share the information on the poster while conversing with the interested public. Practice many times before the event. Structure the oral presentation as conversation points, and use the poster’s visual flow as support. Make eye contact with your audience as you speak, but don’t make them uncomfortable.

Pro Tip: In a conference or summit, if people show up to your poster area after you’ve started presenting it to another group, finish and then address the new visitors.

QA Sessions 

When you’ve finished the oral presentation, offer the audience a chance to ask questions. You can tell them before starting the presentation that you’ll be holding a QA session at the end. Doing so will prevent interruptions as you’re speaking.

If presenting to one or two people, be flexible and answer questions as you review all the sections on your poster.

Supplemental Material

If your audience is interested in learning more, you can offer another content type, further imprinting the information in their minds. Some ideas include; printed copies of your research paper, links to a website, a digital experience of your poster, a thesis PDF, or data spreadsheets.

Your audience will want to contact you for further conversations; include contact details in your supplemental material. If you don’t offer anything else, at least have business cards.

Even though conferences have changed, the research poster’s importance hasn’t diminished. Now, instead of simply creating a printed poster presentation, you can also make it for digital platforms. The final output will depend on the conference and its requirements.

This guide covered all the essential information you need to know for creating impactful poster presentations, from design, structure and layout tips to oral presentation techniques to engage your audience better . 

Before your next poster session, bookmark and review this guide to help you design a winning poster presentation every time. 

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Data Visualization

2023 Guide to Big Data Visualization

Big data visualization is the process of representing large sets of unstructured data points using graphics or charts. You can use big data visualization techniques to make large data sets or raw data simpler to understand and make drawing conclusions from them easier.

Have you heard the phrase a picture paints a thousand words? Well, it’s certainly true when it comes to big data visualization.

We’re going to look at some of the uses and benefits of big data visualization, some of the most common big data visualization techniques, why is data visualization important for industries and how it benefits them.

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What is big data visualization used for?

Big data visualization has many uses within a wide variety of organizations and can provide a wealth of benefits .

Reviewing large amounts of data

Large data sets can be hard to comprehend in their raw form. In fact, when dealing with big data, viewing an entire dataset on a monitor is often impossible.

Big data visualization can make it easier to review large amounts of raw data by representing them in a way that’s easy to read and understand, allowing the user to create a narrative from the data.

Big data visualization represents complex data and sets in an easy-to-understand manner without sacrificing accuracy. This allows users to draw accurate and dependable conclusions from the data , which can reliably inform the decision-making process for decision-makers.

Identifying the correlation of events

Big data is often stored in an unstructured data format or in a tabular configuration in a program like pandas DataFrame . It can combine various data sources, including text, images, audio, and video. This can make it difficult to compare the various types of large amounts of data against each other to identify patterns and correlations.

Using big data visualization lets you read and understand disparate data sources together, and you can explore data sets so analysts can more easily identify any correlation of events across various types of data.

Big data visualization tools often operate in real-time, collating, refining, and presenting data rapidly following its generation. This means that any user accessing big data visualization tools receives up-to-date and relevant data, allowing them to make well-informed decisions and react to changes quickly as they happen.

Spotting trends

One of the most important uses of big data is to inform business decisions. This can be difficult to achieve when working with large amounts of data, as it can be hard to identify patterns from lines of unwieldy text and numbers.

Big data visualization can help bring previously hidden patterns, knowledge, and to the forefront, enabling decision-makers and data analysts to make well-informed business decisions by presenting them with a clearer picture of the data.

For example, line graphs or pie charts can clearly show trends and patterns in complex datasets while highlighting outliers and anomalies.

Data presentation

Big data visualization not only makes it easier to understand and analyze datasets but also makes it easier to present them to others. 

It’s easy to identify patterns and trends when data is visualized, making it easier to make a case for certain business decisions for executives or outside stakeholders. This is especially true for those less tech-savvy types who get themselves locked out of their email or have to ask, “ what is an API ?”.

Using big data visualization tools allows you to gather large datasets together in one place, allowing for easier comparison. You can display various graphs and other representations of the data in easily navigable dashboards, enabling users to compare and contrast historical data quickly.

It is also easier to share big data when you’ve visualized it. You can easily drop graphs and other visual representations of data into reports , emails, or presentations and then share them across an organization or with outside partners. 

What are the types of big data visualization?

There are many types of data visualization with a number of different benefits for business, with some new visualization techniques being more appropriate for specific types of data than others.

For example, a computer and data scientist may choose between using a pie chart or bar chart for data analysis. If you want to look at big data analytics about locations, the user should consider using interactive heat maps or possibly pivoting tables.

In this article, we’ll explore the 10 types of big data visualization examples that can be used to help you figure out which type is the easiest to work out.

You can explore Piktochart’s graph maker by simply creating a free account . It has a sleek look with a tool that allows easy customization according to your brand guidelines, representing your data creatively and accurately.

Charts are some of the most commonly used methods of data visualization.

Line charts depict data with a fixed value on one axis, such as time, and a variable on the other, such as revenue. These charts show the relationship between the two values, such as whether revenue has increased or decreased over time.

Pie charts are a graphical form used to represent data values as a proportion of the whole dataset. They are a good way to show the relative size of the different portions of hierarchical data, highlighting trends.

Bar charts depict categories on one axis, and values on the other, allowing you to compare various data across points or data sets.

Plots are useful when identifying and comparing the relationships between two or more large datasets.

Scatter plots use dots to show the value of various numeric variables in a bar graph. The way the plots group together can identify patterns and trends within a dataset.

Bubble plots are like scatter plots, but they can show additional information by varying the size of the plot. They are useful when multiple variables are shown on one line chart or graph and can highlight deeper trends and patterns within the data.

Maps can help highlight geographical patterns in data or provide a quick visual summary of a dataset.

A heat map is a visualization method of information displayed on an arranged chart or table which is used to depict various color nuances and intensity of color. The use of an interactive thermographic is useful for data analysis that is seemingly unending. In the case of very wide values, heat maps are much easier to use to analyze more complex representations of data and quickly visualize them.

Geospatial maps highlight data in relation to geographic locations. You can use colors and other annotations to highlight the relationships between geographic locations and other variables. This helps to visualize big data and identify and analyze trends and patterns based on geographic factors.

Network Diagram

A network diagram shows the connections and relationships between various components, displayed as ‘nodes’. They can be useful when mapping data from social networks or product sales across geographic locations.

Histograms can represent the frequency distribution of data by grouping data into ranges and depicting the number of data points within that range.

A word cloud shows the frequency of specific words and phrases within a dataset, allowing for the analysis of textual data. The more times a word appears, the larger it is in the cloud.

Funnel Chart

A funnel chart is a popular way to represent sales data, depicting the number of users or customers at each stage of a sales funnel. This allows businesses to identify where they’re losing and gaining customers and therefore where marketing and sales teams need to focus their efforts.

Dashboards allow you to display multiple graphs and charts alongside each other in an interactive dashboard. This enables quick comparison between datasets and also makes it easy to share visual representations of data with those inside and outside the organization.

Infographics

Infographics can combine many different visual representations of data in order to convey meaning quickly at a glance. This could include text, graphs, diagrams, interactive charts, images, and icons. Take a look at these infographic examples for a taste.

Animated and interactive design

Animated and interactive visualizations of data can engage viewers and encourage them to think more about what is being communicated. Viewers can uncover additional layers of data by interacting with the information, providing even deeper analysis and revealing further patterns and trends which may otherwise have remained hidden.

Industries that benefit from using big data visualization

Many organizations across many different industries use big data visualization to analyze data for their benefit.

Banking and finance

Organizations in the banking and finance sector deal with huge volumes of data daily. With this, data scientists can identify market trends, understand customer behavior, and detect fraud and other risks.

Big data visualization can consolidate data from various sources, allowing organizations to generate reports in real-time and provide relevant analysis. This is especially useful to those in the banking and finance sector when it comes to risk reporting, financial reporting , and performance analytics.

Being able to identify patterns, trends, and anomalies quickly can also help financial institutions detect instances of fraud or other potential risks. 

Healthcare and education

The healthcare industry uses big data visualization to represent complex medical statistics in a more easily digestible manner. 

The healthcare sector can make use of geographic representations of data, such as choropleth maps, to show patterns in the spread of diseases or to identify correlations and trends between geographic locations and healthcare issues.

The education sector can use big data visualization software to analyze the performance data of learners, enabling educators to develop learning plans that will provide increased engagement and lead to better results.

Big data visualization makes it easy to identify patterns and trends in learning management and learning outcomes and can show the correlation between these and other factors, such as investment in resources and equipment. This enables leaders in the education sector to make more informed, data-driven decisions about the distribution of resources and funding.

Hospitality and retail

In the hospitality industry, organizations can leverage big data visualization in various ways. For example, hotel chains can utilize big data visualization to track metrics such as the market penetration index, which measures the occupancy level of a hotel against the average market occupancy level.

Similarly, organizations can analyze the average rate index in order to determine how competitively priced the rates of a particular hotel are. Analyzing these metrics with the aid of big data visualization enables business leaders to identify whether they need to make changes to remain competitive.

In retail, big data can be used for everything from forecasting demand to predicting the spending habits of customers by analyzing historical data and looking for trends and patterns. This data science helps inform decisions when reordering stock and designing marketing campaigns, allowing retailers to plan ahead with accuracy to meet their targets.

Retailers can also use big data visualization when attempting to personalize the customer experience. They can use transaction data, order histories, and customer service queries to paint a picture of the types of customers a business has. This allows them to provide personalized marketing and customer service, which can lead to higher customer satisfaction and overall sales revenue.

Government and security

Big data visualization has applications when it comes to government and security. Numerous sources generate data in these sectors, including telephone calls, emails, social media posts, census data, satellite imaging, and even CCTV cameras.

Organizations visualize this data in several ways, including maps, to help plan essential services such as education, healthcare, and infrastructure. 

By identifying areas experiencing rapid population growth, decision-makers can decide where they need to reinforce or expand infrastructure to continue servicing the public efficiently.

Law enforcement and public safety organizations can utilize this big data visualization tool to help track the emergence of potential threats to public safety. This can include threats such as cyber-attacks which can lead to data breaches.

Transportation and communication

Many transit planners use big data visualization to plan services and communicate information to the public.

Bar charts and line charts are effective ways to compare ticket purchases over time, allowing planners to see the demand for public transport services in specific neighborhoods.

Scatter plots can go deeper into this information, showing the correlation between ticket sales and the identities of those who bought them, allowing planners to identify patterns relating to the income, age, and gender of service users.

Maps are an incredibly useful data visualization when it comes to planning transportation. They can easily highlight trends and patterns in the data, such as which routes experience the highest or lowest volumes of passengers and which services may experience disruptions or delays. This can greatly help when planning services and allocating resources.

The communications sector can also use big data visualization to great effect. Monitoring customer experience can help providers ensure they provide good customer service and alert them to potential outages or other service disruptions.

Big data visualization also assists communications providers in carrying out targeted marketing by identifying customer behavior patterns and customer loyalty. They can use this data to try to reduce customer churn.

Big data visualization is one of the most powerful ways in which organizations can extract value from their data. Getting a handle on representing data visually is just as important as knowing agile terms or accurately projecting your costs. It presents business leaders and decision-makers with accurate graphical representations of the data, allowing them to make well-informed decisions.

Each method of visually representing data has its own benefits, so ensuring that the right graph, map, or infographic is used for the right job is essential. Once it is, identifying patterns and trends, and making data-driven business decisions, will be easier than ever.

If you’re considering big data visualization tools, consider using Piktochart’s graph maker to visualize your big data. Get started for free .

Pohan Lin is the Senior Web Marketing and Localizations Manager at Databricks, a global Data and AI provider connecting the features of data warehouses and data lakes to create lakehouse architecture along with TensorFlow by Databricks. With over 18 years of experience in web marketing, online SaaS business, and e-commerce growth. Pohan is passionate about innovation and is dedicated to communicating the significant impact data has in marketing. Pohan Lin has also written for domains such as Landbot and PPC Hero.

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Academic Posters With Geospatial Data

This tutorial draws heavily on Tullio Rossi's (2018) web page "How to Design an Award-Winning Conference Poster."

Purpose and Lifecycle

Academic posters are large-format paper displays created to summarize research for presentation at academic conferences.

Posters can be presented in large rooms with hundreds of other presenters, but can also be presented in smaller guided poster sessions where presenters use their posters as the basis of short presentations to the audience that circulates around the room as a group.

Given that posters are initially created to support in-person presentation of information, they serve as a visual abstract of your research that serves two broad purposes:

• Posters are a networking tool that attract attention and serve as a conversation starter.
• Posters are a communication tool that provide background information needed to put your work in context, understand what you have done and why you have done it, and assess its broader impact.

After the conference, posters frequently have a secondary purpose as informative decoration on the walls of academic departments that are used to highlight the research being done in that department. In the absence of active maintenence, posters can linger for many years after their authors have moved on. So, while posters need to be concise, they also need to have enough detail to permit understanding of the content in the absence of a live presenter.

Poster Styles

Traditional multi-column layout.

The traditional academic poster is a multi-column layout with sections analogous to the traditional empirical science research paper.

Map-Centered Multi-Column Layout

Where a single graphic (such as a map) needs to be given special prominence or focus, and / or where the graphic is so detailed that it needs more space to be legible, this variation with the graphic spanning multiple columns can be effective.

For posters presenting content that is geographic description rather than a formal presentation of deductive or inductive scientific research, a poster with a central map and descriptive insets or callouts may be effective.

This style of poster has a long tradition in cartography. Accordingly, these require extensive design work and time to produce.

Infographic

If your graphics can largely explain themselves with minimal text you might be able to use an infographic poster layout.

#betterposter

In 2019, organizational psychologist Mike Morrison devised the #betterposter template that features (Flaherty 2019) :

• A main finding in big type and plain language
• An ammo bar of notes to guide presenters
• A silent presenter bar with traditional bullet points introducing the study, its methods and results

While this format has not (as yet) gained universal acceptance, it is a provocative design that challenges us to reconsider our own design choices.

Novel Layouts

There are common conventions and specifications (such as sizes) for academic posters that you should be aware of, most academic connferences do not have hard stylistic rules. If your content warrants, you may be able to come up with an original layout style that will attract attention and facilitate more-effective communication.

If you choose to make a novel design choice, be aware that you will open yourself to comparison with skilled professional artists, and that you will be judged by professional design standards. Also, make sure that your design choices match the audience and what you are trying to communicate to that audience. If you lack the design skills to fully execute a novel design vision, or if your design choice will detract from the core message you want to get across, you may want to make a more-conventional choice.

Zen Faulkes Better Posters blog includes commentary about academic poster construction, as well as reviews of both conventional and novel academic poster layouts. Accordingly, the blog is an excellent source for ideas about how to make your conventional poster more compelling, and other possibilities for layout that might make your presentation both more effective and visually compelling.

Define Your Audience

The first step in poster design is to consider who will be your target audience. The content and design of your poster will reflect the audience for that poster.

• General vs. specialized audience: Presentation to a general audience may require (over)simplification of complex technical concepts, while specialized audiences of experts may want clearer technical detail.
• Open vs. guided session: Open sessions require vivid (and, perhaps, audacious) graphics to capture attention, while content for guided sessions should have a clear sequential story line that will maintain attention during the brief, linear presentation.
• Targeted vs. general appeal: There may be situations with highly specialized or controversial research where the objective is is to attract the attention of a specific group of people rather than as many people as possible. For example, bold design choices or highly simplified results may be viewed negatively by members of a conservative sub-discipline.

Write a Script

While the focus of posters should generally be on visual elements, you should continue the design process by creating a clear text script in a word processor that can be used to organize your thoughts. Rossi (2018) suggests that the script have the following characteristics:

• Use short bullet points : Large blocks of text on posters will not be attractive and will not be read. Short bullet points that summarize highlights are easier for an audience to read and easier for the presenter to use as a discussion prompt.
• Keep your word count low : Rossi recommends that your script be 250 words or less. The poster is a conversation starter rather than the conversation itself. While this will be challenging, especially for complex research, production of the poster can also help clarify your message and improve your communication to a wider audience.
• Background / Literature Review
• Methods (consider if this is really necessary, especially if your methods are complex)
• Conclusions / Significance
• References / Acknowledgement
• Plan To Keep Only Essential Maps and Charts : While your poster needs to focus on graphical elements more than text, it is also possible for an abundance of graphical elements to be as overwhelming and repellant as an abundance of text. While the appropriate count will be dependent on the complexity of your individual graphic elements and the type of content being presented, a count of two to four clear, essential graphical elements is probably a good starting point when presenting geospatial data.

Start With a Template

For traditional academic posters, presentation software like PowerPoint (or Libreoffice Impress ) will likely be more than adequate for layout. PowerPoint is ubiquitous, fairly simple to use, and still offers a variety of design options for folks willing to spend the time to explore the drawing tools.

For more radical designs requiring complex layout elements, a professional design program like Adobe Illustrator or InDesign will be needed. Effective use of these tools requires experience and is time consuming even for professionals, so you should only resort to Illustrator if absolutely necessary to execute your vision.

Another advantage to using PowerPoint is that predefined templates are available to speed poster production. Units within universities will often make suggested templates available within the organization. For example, the University of Illinois Public Affairs office makes this PowerPoint template available with pages in blue and orange styles.

Note that the four-column U of I template is text-heavy and that a reduction to three wider columns (or merging the center two columns) would probably be more appropriate for posters featuring maps.

A variety of variants on the Mike Morrison's #betterposter are also available as templates, such as this template from the Center for Open Science .

Build Your Poster

Check your conference information to make sure your poster will fit into your alloted area.

• The standard poster sizes are 36" x 48" and 48" x 60" in landscape or portrait format.
• Some conferences make space for double-width 48" x 96" landscape posters which are eye-catching, but unweildy to transport.

Negative Space

Empty space on the poster (negative space) makes it easier for the viewer to scan, while densely packed posters (such as the example above) are tiring on the eyes. Rossi (2018) recommends that 40% of your poster should be negative space.

Backgrounds

Backgrounds for academic posters should generally be white, a neutral grey, or a light color from your color palette. This will promote legibility.

Unless they are a key element of the overall design, image backgrounds will be distracting and eliminate the negative space needed for clarity.

As mentioned above, two to four essential graphical elements will usually be adequate to communicate your findings while not overwhelming the viewer. This number may vary according to the content of your poster, with fewer constraints on descriptive posters compared to research results posters.

Because maps are an excellent medium for presenting detailed information in a concise way, they are a perfect element for inclusion on posters where location is a meaningful component.

A single, iconic image can make your poster distinctive in a room full of columnar text posters.

You should use a consistent palette of colors across your poster, including charts and, where possible, thematic maps.

Rossi (2018) suggests a palette of three to five colors:

• Two or three shades of a fundamental color
• An accent color
• Two text colors

Your school or organization will often have a branded color palette created by professional designers that will reinforce your identity with your institution while also facilitating a harmonious blending of complimentary colors across your poster. If the institution provides a template, these colors will be part of that template.

There are a wide variety of different typefaces or fonts used for map text. Typefaces generally fall into two categories. Serifs are short lines or ornamentations stemming from the upper and lower ends of the strokes of a letter. Fonts that have letters with serifs are called serif fonts . Fonts without serifs are called sans-serif fonts .

Rossi (2018) recommends using only one or two different fonts, including your charts and maps.

Use of sans-serif fonts on posters is very common and gives the posters a clean, contemporary look fitting for current research. Arial (Microsoft's version of the classic Helvetica font) is a safe choice that will also minimize potential printing issues associated with unusual fonts.

Fonts are low in the intellectual hierarchy of importance and should generally not call attention to themselves. Highly stylized fonts should be reserved for posters where they will clearly reinforce the core message of the poster, such as on the supercomputer example poster above.

Headings generally use a bolded version of the general poster font, although use of a different complimentary font can be effective.

Recommended font sizes that should be readable from three to six feet away include:

• 90pt for the main title
• 60pt for the section headings
• 36pt for body text

Avoid comic sans unless you are being intentionally ironic or provocative.

Where possible, thematic map feature colors should use the same color palette as the rest of the poster, or at least varying lighness or saturation levels for hue(s) from the poster color palette. This will promote visual harmony (balance) across the poster and allow the viewer to focus on the poster content rather than the color choices.

Maps should be set up in GIS software using layouts that match the size that they appear on the poster. This will enable you to define sizes (such as font sizes) in the layout that will match what will appear on the physical poster.

You have two file format choices when exporting map images from GIS software for insertion on the poster.

• PNG (portable network graphics) files are your safest choice for transferring map imagery from GIS to a poster. PNG files are image (raster) files similar to photographic image files that preserve all layout and colors exactly as they were setup in the GIS software. A key with PNG files is that you should verify that you are exporting at 300 DPI (dots per inch), which will usually be adequate to assure a clear image when printed at full size.
• EMF (extended metafile) files are vector graphics files that represent the individual points, lines, and polygons of maps as drawing instructions. Vector files ideally preserve the highest possible resolution when you print, and can be resized on the poster without blurring or aliasing associated with image files. However, EMF files can have compatibility problems when the poster is sent to the printer.

Avoid EPS, GIF, JPEG (JPG), or SVG file formats, which can result in undesirable image quality, or be incompatible with software.

Contact Information

Remember to put contact information somewhere on the poster in an unobtrusive, but obvious location. Posters are a networking tool and if someone happens to view your poster when you are not around, you would like them to be able to contact you.

Rossi (2018) also suggests adding a photo, which humanizes the poster and will allow someone to recognize you if they bump into you later.

Excel Charts

Print Your Poster

You should also circulate your poster to collaborators, trusted colleagues, and/or advisors for feedback. Posters often take a significant amount of effort that can blind you to deficiencies or potential improvements that others might see.

Poster printing is available from major office supply stores and, sometimes, from campus print shops. However, printing can take some time depending on workload and you will want to plan for both printing delays and reprinting of corrections if you see a problem on the printed poster that was not obvious on the screen or draft print.

Rossi (2018) suggests matte papers as optimal poster prints. Glossy papers are pretty but create annoying reflections. Cloth or canvas prints can be convenient to transport, but the print quality is erratic.

Remember to invest in an adequately sized cardboard poster tube for transporting your poster.

Present Your Poster

You should develop a one-minute pitch summarizing your poster comments.

You should practice this pitch repeatedly, well in advance of the conference. Having the pitch down cold will make you look organized and confident, and will free your mental energy for constructively interacting with the people who stop by to see you.

Always plan to arrive early during the setup time. Aside from allowing you to relax, this will also be a good time to meet and network with your neighbors at the session, so you can focus on visitors when the session opens to the public.

The following is the script used in this example:

Geographic Correlates of Stroke Mortality in the USA Background / Motivation A stroke occurs when a blood vessel that carries oxygen and nutrients to the brain is either blocked by a clot or ruptures, resulting in failure of parts of the brain to get needed oxygen, and death of brain cells (American Heart Association 2018). Stroke is the fifth leading cause of death and the leading cause of disability in the United States. Source: American Heart Association 2018 A map of stroke mortality by state shows a clear clustering of high stroke incidence across the stroke belt (Howard 1999) in the southeast United States, although areas of high stroke incidence are distributed around the country. [ 2013-2015 Stroke Mortality By State ] Questions / Knowledge Gap Stroke risk factors include: High blood pressure Smoking Diabetes Diets high in saturated fats, trans fat, cholesterol, and sodium Physical inactivity Obesity Our question is, "Are there strong geographic correlations between stroke incidence levels and prevalence of various stroke risk factors or proxies for those factors?" Our hypothesis is that stroke incidence rates will show strong geographic correlation with incidence rates for the following risk factors: Income Smoking Physical inactivity Fast food consumption This analysis uses the Stroke Mortality Data Among US Adults (35+) by State/Territory and County data set from the Centers for Disease Control and Prevention. 2013 to 2015, 3-year average. Rates are age-standardized. County rates are spatially smoothed. The data can be viewed by gender and race/ethnicity. The primary data source is National Vital Statistics System. Risk factor data is from the CDC's Behavioral Risk Factor Surveillance System. Results Smoking [ map + x/y scatter chart ] High Blood Pressure [ map + x/y scatter chart ] Physical Inactivity [ map + x/y scatter chart ] Conclusions / Significance Our results corroborate our hypothesis of geographical correlation prevalence between major stroke risk factors and stroke mortality by state. Future research could use higher resolution data and multiple variable analysis techniques to disentangle causal relationships from the correlations displayed here. References and Acknowledgement Centers for Disease Control and Prevention. 20xx. Vital Statistics. Centers for Disease Control and Prevention. 20xx. Behavioral Risk Factor Surveillance System.

Presenting data visually for a poster or presentation

How to present research findings and other data using a poster or interactive presentation.

Shutterstock.com

Visualising data and tables can enable patterns, trends, outliers and correlations to be revealed, and comparisons to be made more easily. William Playfair’s first attempts at bringing line, bar and pie charts to mass audiences in the ‘Commercial and Political Atlas’ were published in 1786 [1] .

Figure 1: The Playfair graphic

Courtesy of Nigel Hawtin

William Playfair’s first attempts at bringing line, bar and pie charts to mass audiences in the ‘Commercial and Political Atlas’ were published in 1786

Since then, data visualisation has become an important aspect of research and academia. The ability to understand science often comes down to interpreting the data and following the story — and so storytelling within science communication is paramount. This is enhanced by the correct choice of data and type of graphic used, which is important not only to show the research, methods and results but also to engage readers across the wide range of media now available, including articles (both print and online), presentations, posters and social media.

If presented well, visuals are highly effective in conveying information and telling a story. If they are not presented well, they can misinform or hide the data, therefore confusing and turning the reader away.

The human brain starts processing visual cues within a tenth of a second [2] so often an individual will have questions about an image before they have begun to pay conscious attention to it. These questions may include: Am I interested in this? How long will it take me to read? Are the visuals interesting? Do I like the colours used? Do I understand it? Do I want to understand it? Is it telling me a story that I can follow and am I willing to invest the time in looking at this?

With this in mind, the fundamentals of producing a poster or a presentation do not differ from one another in basic principles. Both must initially attract attention but then also ensure that they have a narrative and show the results and conclusions, while keeping the reader interested. It may be helpful to try to write one long sentence describing the gist of the story as a guide. The natural breaks can become the working titles for each image — this can be an effective way of planning a visual story. Knowing who your audience is or gauging who it might be, including its familiarity with the subject matter, can help in this process.

A poster is likely to be presented in a dynamic setting, where the audience may only spend a couple of seconds looking at it and deciding whether to invest more time in reading it and absorbing the information. The poster therefore needs to outline clearly what it is about using explanatory headlines and arresting and informative visuals.

Figure 2: Explanatory headlines and informative visuals

Clear headings and arresting visuals can help viewers decide whether to spend time absorbing information from a poster

A presentation is likely to be explained by the presenter as it progresses, so viewers can be guided through the slides. This means that information can be broken up on to several slides to explain the story or process better, because additional slides come at no extra cost. Five or six separate slides explaining a process or result is far better than one slide with everything on it.

Importance of data visualisation

This basic number grid makes it difficult to see how many number 3s there are.

Figure 3: Clarifying a basic number grid

Adding colour and editing the diagram in a simple way makes the position of the number 3s much clearer

However, just adding colour and editing makes this clear. This is a simple but effective way to show how colour and chart type (although this example is not a chart) can enhance data and tell a story.

Probably the most famous example of this is Anscombe’s quartet [3] . This comprises four datasets that have near identical statistical properties. Constructed in 1973 by Francis Anscombe, it demonstrates the importance of graphing data before analysing it, as well as the effect of outliers on statistical properties.

Figure 4: Anscombe’s quartet

Anscombe’s quartet demonstrates how important it is to visualise data before analysing it. The patterns in the data are more obvious from the graphs than from the table of numbers

This is still used today to illustrate the importance of looking at a set of data graphically before analysis.

Editing the data and the graphic

The editing process is vital and can make or break the visual understanding. There may be hundreds or even thousands of data but it may not be necessary to show them all. It is only important to show the whole data set if it helps the viewer to understand the story. Otherwise, it may be preferable to highlight a selection of data or even just one result to demonstrate a point. For example, line graphs that include every line and data point could be redesigned by using an aggregated line or by highlighting the most important lines as focal points, then greying out the remaining lines. This is dependent on the data and the format of the image used — it is important not to cherry pick the data or mislead the audience.

It is also important to consider the type of graphic used — for example, is a bar chart, line graph, histogram or scatterplot sufficient, or is a more complex graphical representation required? Bar graphs can be useful for comparing values, slope graphs are better for analysing trends, and column or line graphs can be used for either. Stacked bar or column graphs work well for examining the composition of data — a pie or donut chart can also be used for this as long as there are no more than a few segments. Scatter plots, bar charts, bubble plots and heatmaps are useful for investigating relationships or the distribution of data.

Figure 5: Different types of graphics

Different types of graphs can be useful for representing different types and complexities of data

There are many ways of displaying the same data, some better than others, so it is important to consider what the chart is trying to show and which format works best for that. Additionally, a more general audience may be familiar with reading simple charts whereas experts might be used to more complex types of visualisations.

The colour palette used can also make a big difference. The correct palette can help guide viewers through the story and organise the graphics, reinforce the topic and provide clarity, insight and context. Colour can grab attention and can signal where to look but it should be used sparingly so it does not confuse the audience.

Colour can also be used in a quantitative way and can carry tone and meaning. For example, using one colour and tints of that colour sequentially, accenting the highest value as a dark shade and the lowest value as a light shade (or vice versa), can portray a range of data effectively. Using an incorrect palette can hide or mislead, create a barrier to understanding or even convey the wrong message — for example, some of the rainbow colour scales that are frequently used on maps do not show the data in the best way.

Figure 6: Using colour in a graph

Using rainbow colours makes the differences between the sections obvious but can make it more difficult to see a trend. Sequential colours demonstrate a pattern better, but comparisons can be difficult when similar colours are far away from one another. Divergent colours help to show a trend and clearly demonstrate differences between sections

It is sensible to start by using only one colour and tints to see if it will work. Black and greys are a good starting point.

Figure 7: Deciding which colour to use

Black and white with a single colour tint can be a good place to start when choosing colours

Regardless of who the audience is, the visuals need to describe and explain what is going on without requiring large amounts of explanatory text. A succinct explanatory heading and subheading should be sufficient.

Figure 8: Building up the story

A series of graphs can help tell a story while still displaying single sets of data in a meaningful way

Tips for presenting data effectively in a poster or presentation

Know your audience.

Before you think about designing your poster or presentation, you will need to know who you are intending to show it to. Understanding whether your audience will be fellow experts who understand the subject matter or a more general scientific audience is vital in helping them understand the content.

Define the message and conclusion

If you know and understand the story you are trying to tell, you have a great starting point and will find it easier to design the final poster or presentation. Guide the reader through the story in a linear, narrative fashion — slide by slide or graphic by graphic, with explanatory headers in a logical way on a poster.

Edit the data and use correct chart types and colours

Good visualisation starts with strong accurate data and a reason to show it. Make sure the data are formatted and understandable. Clean data are easier to organise and display.

Choosing the correct chart type is paramount to displaying the data effectively. The data may work with more than one chart type so make sure the one you use displays the message and data clearly and accurately. Always remember that the primary objective of any chart is to highlight and enhance comprehension and storytelling, providing clarity and insight to the data. Make sure the colours work across the presentation or poster.

Lead the viewer

Give your audience something to relate to — an arresting image, explanatory header, or colour that guides the eye through the poster or series of slides. Big bold headers and images draw our eyes first so create a narrative using concise, easily accessible headlines and explanatory text.

Make the design flow easily, ensuring you know where to look first and where to follow next. This applies to both the text and the visuals. Use clear, concise headers for all the individual charts with additional information included in explanatory sub-headers and annotations on the graph if necessary. However, the audience should not have to read through lines of subtext under the chart to be able to understand it in the first place.

Avoid unnecessary clutter

Visual clutter can be distracting. Make sure your story is prominent and easily accessible. Avoid heavy coloured images or big blocks of colour and text. Your research, story and graphics are the important things. Less is more is a useful mantra.

Try showing the design or slides to someone who has not seen it before or does not know the subject matter. Does it make sense to them?

Understandable, concise, authoritative, accurate and visually stimulating images and graphics are an excellent way of communicating scientific findings. Therefore, it is vital that this important aspect of a poster or presentation is not left to the last minute or overlooked altogether.

Reading this article counts towards your CPD

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Your CPD module results are stored against your account here at The Pharmaceutical Journal . You must be registered and logged into the site to do this. To review your module results, go to the ‘My Account’ tab and then ‘My CPD’.

Any training, learning or development activities that you undertake for CPD can also be recorded as evidence as part of your RPS Faculty practice-based portfolio when preparing for Faculty membership. To start your RPS Faculty journey today, access the portfolio and tools at www.rpharms.com/Faculty

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[1] Playfair W, Wainer H (ed.) & Spence I (ed.). The commercial and political atlas and statistical brevity. New York: Cambridge University Press; 2005.

[2] Potter MC, Wyble B, Hagmann CE et al . Detecting meaning in RSVP at 13 ms per picture. Atten Percept Psychophys 2014;76(2):270–279. doi: 10.3758/s13414-013-0605-z

[3] Anscombe F. Graphs in Statistical Analysis. Am Stat 1973;27(1):17–21. doi: 10.2307/2682899

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Technical groups, follow aiche, big data analytics poster, aiche spring meeting and global congress on process safety, 2017 spring meeting and 13th global congress on process safety, spring meeting poster session and networking reception, exhibit hall 3, henry b. gonzalez convention center, monday, march 27, 2017 - 5:00pm to 7:00pm, co-chair(s).

In this poster session, contributions are sought in the area of large-scale analysis algorithms amenable to mining time-resolved process data, as well as to transactional data collected in the course of enterprise-wide operations. The effective use of data-rich sources are of interest for this session, such as images and video feeds, and of information from broadly deployed wireless sensors. Big data Analytics developments that result in novel, hidden insights in process operability and control, improved energy efficiency and process sustainability are also of interest in this poster session. Also of interest are novel means for big data visualization and for conveying ever increasing amounts of information to process operators in real time.

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Links to university corporate identity (Logo) pages

List of corporate identity pages where you can download university logos to use with your poster presentation. Help your fellow researchers. Good quality logos for use in printed research posters  are difficult to find online. If you have a link to the identity page of your university, email it to us and we will add it to our list for others to use.

UC Berkeley Texas A&M UCLA Columbia Medical Center Stanford University

Adelphi University Duke University UPENN Bradley University ENMU

UNC Chapel Hill Northwestern University Magnet recognition Seal  Howard University University of Houston

Drexel University Carlow University UNLV UNR UFL

TUFTS George Mason U. St. Scholastica College Mount Royal University Penn State

Yale University University of Wisconsin SD School of Mines USC GATECH

STARTER POWERPOINT POSTER TEMPLATES

Standard size research poster templates in inches use these starter poster templates as a starting point for your own poster designs, thumbnails of posters are shown in proportion to each others’ sizes based on a 48 inch (height) x 96 inch (width) display area, 36” tall x 48” wide
.

STARTER 36x48 POWERPOINT POSTER TEMPLATE The 36x48 scientific poster template size is one of the smaller sizes and also one of the most common. It is very suitable for scientific posters with low to moderate amount of text and graphics. The 36x48 research poster template can also be printed at the following sizes without distortion or any necessary adjustments: 36x48 (Standard), 42x56, 48x64, 30x40

Trifold (tabletop)

STARTER    TRIFOLD POWERPOINT POSTER TEMPLATE These free PowerPoint poster templates are designed for a standard 3x4 foot poster presentation to be mounted on a standard Trifold poster board. This research poster template should be printed only at the following size: 36x48 (Standard Trifold) This poster template is for a standard Trifold board presentation. You can use it with poster boards available at office-supply stores or our professional ready-to-use Trifold poster presentation product. Are you looking for a larger MonsterBoard template? Use this PowerPoint MonsterBoard template.

36” Tall x 56” Wide

STARTER    36x56 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x4.5 foot poster presentation. This PowerPoint research poster template is for a medium size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
 36x56 (Standard), 42x65.3, 48x74.6

36” Tall x 60” Wide

STARTER 36x60 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x5 foot poster presentation. This is also one of the standard sizes. It is used mostly when the height of the presentation board is only three feet and there is more content to present that can fit in a 48x36 poster.

 This scientific poster template can be printed at the following sizes: 36x60 (Standard), 42x70, 48x80

36” Tall x 72” Wide


STARTER    36x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x6 foot poster presentation. The same as the above scientific poster template, only wider by a foot. Again, it depends on how much content you need to present.

 This scientific poster template can be printed at the following sizes:
 36x72 (Standard), 42x84, 48x96

36” Tall x 96” Wide

STARTER    36x96 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x8 foot poster presentation. 
It’s the widest one you can use on a three foot tall presentation board. It has five columns.

 This scientific poster template can be printed at the following sizes:
 96x36 (Standard), 24x64

42” Tall x 60” Wide

STARTER    42x60 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.5x5 foot poster presentation. This PowerPoint research poster template is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
 42x60 (Standard), 36x51.42, 48x68.57

42” Tall x 72” Wide

STARTER    42x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.5x6 foot poster presentation. This PowerPoint research poster template is for a medium size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
 42x72 (Standard), 36x61.70, 48x82.28

42” Tall x 90” Wide

STARTER 42x90 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.5x7.5 foot poster presentation. This PowerPoint research poster template is for a large size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
42x90 (Standard), 36x77.14, 44x94.28

44” Tall x 44” Wide

STARTER 44x44 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.7 x 3.7 foot poster presentation. This PowerPoint research poster template is for a medium size poster. It is suitable for many poster presentations. It can accommodate moderate amounts of content.
 This scientific poster template can be printed at the following sizes: 44x44 (Standard), 36x36, 42x42, 48x48

48” Tall x 72” Wide

STARTER 48x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 4x6 foot poster presentation. This PowerPoint research poster template is for a medium/large size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content. 
This scientific poster template can be printed at the following sizes: 48x72 (Standard), 24x36, 42x63

48” Tall x 48” Wide

STARTER    48x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 4x4 foot poster presentation. This scientific poster template is a good size for limited available spaces without compromising room for content.

 This research poster template can be printed at the following sizes: 48x48 (Standard), 36x36, 24x24, 42x42

48” Tall x 96” Wide

STARTER    48x96 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 4x8 foot poster presentation. This poster template is for the largest size poster usually allowed in conferences.

It can accommodate a lot of content. You can use this template if you also have a large number of photos, tables, charts, and text.

 This scientific poster template can be printed at the following sizes: 48x96 (Standard), 24x48, 42x84, 36x72

40” Tall x 30” Wide

STARTER    40x30 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 40x30 inch poster presentation. This vertical poster template can accommodate a moderate amount of content. It can accommodate several photos, tables, charts, and a decent amount of text. This scientific poster template can be printed at the following sizes:
 40x30 (Standard), 48x36, 56x42

Free PowerPoint poster templates in metric sizes (cm) for international poster conferences

Thumbnails of posters are shown in proportion to each others’ sizes based on a 200 cm (height) x 100 cm (width) display area, 91 wide x 122 tall.

STARTER    91cmX122cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 91 cm by 122 cm scientific poster presentation for international poster sessions. This PowerPoint poster template is essentially a vertical version of a standard 48x36 inch poster presentation. 

This scientific poster template can be printed at the following sizes:
 91 cm x122 cm (Standard 36x48 inches), 76x102 cm

70 Wide x 100 Tall

STARTER 70cmX100cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 70 cm by 100 cm scientific poster presentation for international poster sessions. This PowerPoint poster template is for a small size poster poster presentation commonly used at international conferences.

This scientific poster template can be printed at the following sizes: 70 cm x100 cm (Standard 27.5x39.37 inches), 100x143 cm

100 Wide x 140 Tall

STARTER    100cmX140cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 100 cm by 140 cm scientific poster presentation for international poster sessions. This PowerPoint poster template is for a small size poster poster presentation commonly used at international conferences.

This scientific poster template can be printed at the following sizes:
 100 cm x140 cm (Standard 39.37x55.12 inches)

1 Meter x 1 Meter

STARTER    100cmX100cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 1 meter by 1 meter scientific poster presentation for international or domestic poster sessions. This template is commonly required at the Keystone Symposia research poster conferences.

This scientific poster template can be printed at the following size:
 100 cm x 100 cm (Standard 39 x 39 inches). Any square size up to 121 x 121 cm

100 Wide x 200 Tall

STARTER    100cmX200cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 1 meter by 2 meter scientific poster presentation for international or domestic poster sessions.

 This scientific poster template can be printed at the following size:
 100 cm x 200 cm (Standard 39 x 78 inches)

STARTER A0 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric A0 scientific poster presentation at a 841mm x 1189mm size for international or domestic poster sessions. This scientific poster template can be printed at the following size:
 46.81 inches x 33.11 inches

STARTER    A1 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric A1 scientific poster presentation at a 594mm x 841mm poster size for international or domestic poster sessions. This scientific poster template can be printed at the following size:
 23.39 inches x 33.11 inches

VIRTUAL POSTER PRESENTATION

STARTER    POSTER TEMPLATES These free PowerPoint poster templates are designed for screen presentations at virtual meetings Virtual - Standard Screen (4:3 Ratio) Virtual - Wide Screen (16:9 Ratio)

Virtual poster sessions for conferences and meetings of all sizes

If you are a meeting organizer we can help you set up a virtual poster session, free yourself from managing poster submissions and provide your meeting's attendees with a versatile presentation platform that will meet all your requirements.

Five good reasons to print your poster with PosterPresentations.com

Amazingly fast printing: Experience amazingly fast printing with us! If you place your poster order between Monday and Friday before 3pm Eastern time (noon Pacific time), we'll ship it out the same day. You can expect your delivery within one, two, or three business days. Plus, if you give us an additional two business days, we'll provide free shipping! Top-Quality Materials: We take pride in using the finest materials available in the industry. Our prints are produced on high-quality photographic papers, vinyls, and exquisite fabrics. In fact, we were the pioneers of fabric printing for research posters in the USA back in 2008. Reliable Customer Support: Rest assured that we don't simply print whatever you send us. We ensure that your files are optimized for the best possible printing results. If we notice any issues, we'll promptly inform you. Your presentation matters as much to us as it does to you. Competitive Pricing with No Surprises: As a professional, you'll find our prices to be competitive, and we never add unexpected last-minute fees. Furthermore, expedited printing is always included at no extra cost. For students, our prices are among the lowest nationwide. Group Discounts Available: Place a group order with us and not only will you enjoy free shipping, but also discounts that can beat most of our competitors. Feel free to reach out to us at 510.649.3001 for more information.

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