free landscaping business plan

Free Landscape Business Plan Template (+PDF Download)

Read Time 6 minutes

Author Stephanie Figy

Published February 21, 2023

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Table of Contents

1. Executive summary

2. company overview, 3. landscaping services, 4. landscaping pricing, 5. market analysis, 6. competitor analysis , 7. marketing plan and sales strategy , 8. management plan, 9. financial plan, set up your landscaping business for success.

A landscape business plan is essential for securing bank loans, managing startup costs, and maintaining cash flow. Even the most seasoned landscape business owner needs a dynamic roadmap to guide operations and inform goal-setting.

Annually reviewing and adjusting your company’s business plan helps you to scale your landscape business strategically. 

This article describes what to include in a landscape business plan and provides a free landscape business plan template to get started. 

>> Download Aspire’s FREE landscape business plan template. 

The executive summary serves as a strategic snapshot of your landscape business plan. It should be compelling to capture the attention of potential partners and lenders. 

The executive summary briefly describes the new business, its mission, and its goals. Summarize the most critical aspects of the plan, such as:

Market opportunities

Services offered

Financial projections

If you’re applying for funding, specify the amount , how you intend to use it , and, more importantly, how it will increase your profit margins .

Even though the executive summary comes first in the plan, write it last to identify and highlight the most crucial elements of your plan, ensuring that it presents a well-rounded and compelling case for your landscape business.

The company overview is where you start to dig into the details of your landscaping or lawn maintenance business. It should include specifics, such as:

Landscaping business name

Business address

Phone number

Email address

Business website

In addition to the nuts and bolts, a company overview is where business owners state their mission statement , vision statement , and core values . This gives the reader a comprehensive understanding of the company’s business identity.

In this section, list your various landscaping services, such as routine lawn care services, landscape design, or mulch installation. For each service type, detail the: 

Potential profitability

Scalability

Industry relevance

Strategic importance

List any specialized equipment or certifications that enable you to perform unique services or differentiate you in the marketplace. Also, determine whether you plan to provide these services to homeowners, commercial clients, or both.

Some landscape companies in colder climates pivot to snow removal during the winter. If that’s a part of your business model, include the related services in this section. This demonstrates your capacity to diversify and sustain your business during off-peak seasons, contributing to overall revenue stability and client retention.

Next, outline your pricing strategy, including the pricing model or models your business uses, such as flat-rate , project-based , or hourly pricing. Note that pricing depends on factors like:

Market demand

Competition

You may also list prices from a few competitors to show where your business stands in the marketplace. Include how your pricing strategy positions your business, whether as a cost leader , a premium service provider , or a value-driven option .

Explain if your pricing strategy allows flexibility, such as offering package deals or customizing services based on client preferences. If applicable, discuss strategies to attract and retain clients, such as:

Discount programs

Seasonal promotions

Membership programs

Referral incentives 

Include a market analysis within your business plan to show potential investors and partners what the landscape industry looks like in your area, such as:

Market size

Growth trends

Opportunities

Identify market gaps, whether certain services are not offered, or areas are not sufficiently served.

Discuss emerging trends and innovations within the landscaping industry. This could encompass:

Eco-friendly practices

Sustainable landscaping

Advancements in technology and equipment

Your awareness of industry trends indicates your readiness to adapt and stay competitive.

In addition, outline your target audience or buyer persona , including demographics and psychographics. If your key target market includes discerning families, this could help determine specific service offerings, such as organic cleaning products and methods. 

In the competitor analysis section of your business plan, list the top landscape industry players in your service area and their strengths and weaknesses. Discuss competitive advantages that set the business apart and strategies for outperforming competitors, which may include capitalizing on the weaknesses of your peers. 

→ When performing a competitive analysis, due diligence requires consulting market research and industry benchmarks. This guides strategic decision-making .

In addition, detail the marketing and promotional tactics employed by competitors, including their:

Online presence

Social media engagement

Advertising campaigns

Customer acquisition strategies

Explain how your marketing efforts aim to stand out or compete effectively.

You’ve already established your target audience. Now, outline how you plan to reach potential customers and convert them into new customers. List your marketing channels and tactics, like direct mail, email marketing, and social media marketing.

When crafting a marketing strategy , consider each step of the buyer journey and how your company will effectively target customers through those steps, which include:

For your sales strategy, define your approach, such as value-based or consultative selling . 

In addition, define your follow-up strategy for unsold estimates–consider what will convert them–and how to utilize customers you’ve serviced to garner reviews and referrals. 

Your management plan provides an overview of the company’s business structure and key personnel responsible for executing the business plan. It acts as a roadmap for:

Making staffing decisions

Defining internal processes

Developing leaders 

You may start with an organizational chart, which provides an overview of the company hierarchy from the management team on down. Then, go into further detail, listing the roles and responsibilities of each team member. 

A company’s recruitment and retention relies on quality management. Discuss strategies for attracting and retaining talent and your plans for talent development and growing your landscape business . This could include mentorship programs , career pathing , and feedback mechanisms . 

The financial plan breaks down the numbers side of your landscaping business, outlining the company’s economic viability and the leadership’s financial acumen. 

For businesses seeking funding, outline the capital requirements to start the company and how the money will be used. Include personal income statements for each owner and major stockholder, showing assets and liabilities outside the business and personal net worth.

A financial plan should include financial statements, such as:

12-month profit-and-loss projection

Cash flow statement projection

Projected balance sheet

Break-even calculation

Take into account the average profit margins for a landscaping business . Also, list financial risks and mitigation strategies. 

→ Your financial plan is a moving target, as you can’t always predict and plan for changing economic landscapes. Regularly r evisiting and updating this section of your business plan is crucial .

You might use resources to help implement your financial plan, such as landscape business software like Aspire, which provides visibility into every aspect of operations. 

With real-time data readily accessible via custom reports and dashboards , and features to accurately and immediately calculate job costs, Aspire helps landscaping businesses make informed decisions to improve:

Productivity

Accountability

A landscape or lawn care business plan helps secure funding, uncover your business differentiators, and guide day-to-day landscape business operations. Check out our sample business plan to get started. 

Field service software helps implement the business plan, leading to growth, profitability, and landscape business success .

Aspire ’s end-to-end business management software delivers industry-leading features for:

Job costing

Labor management

Purchasing 

For more than a decade, landscape contractors have trusted Aspire’s tools to help them operate profitably and efficiently.

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Landscaping Company Business Plan Template

Written by Dave Lavinsky

Landscaping Business Plan

You’ve come to the right place to create your landscaping business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their landscaping companies.

Landscaping Business Plan Example

Below is a sample landscaping business plan and template to help you create each section of your landscaping business plan.

Executive Summary

Business overview.

Beautiful Gardens Landscaping Service is a startup landscaping business located in Dallas, Texas. The company is founded by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Beautiful Gardens Landscaping Service will provide a variety of professional landscaping and lawn care services for residential customers in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services of all kinds. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond the competitors.

Product Offering

The following are the services that Beautiful Gardens Landscaping Service will provide:

• Lawn Care and Chemical Application
• Landscape Maintenance
• Landscape Design
• Landscape Construction
• Trimming and Pruning
• Trees and Ornamental Planting and Care
• Perimeter Pest Control
• Vegetation Management
• Gardening and Plant Care Consulting Services

Customer Focus

Beautiful Gardens Landscaping Service will target homeowners in Dallas. The company will also target owners of multi-family residential buildings such as apartment complexes and condominiums. No matter the customer, Beautiful Gardens Landscaping Service will deliver the best communication, service, and high quality landscaping.

Management Team

Beautiful Gardens Landscaping Service will be owned and operated by John Martinez. John is a graduate of Texas University with a Bachelor’s degree in Business Management. He has over five years of experience working as a manager for another local landscaping business. John will be the company’s Chief Executive Officer. He will steer the vision of the business and provide direction for the other managers and executives of the company.

John has recruited a landscaping expert, Lisa Smith, to be the company’s Chief Operating Officer and help oversee the business operations. Lisa will handle the day-to-day operations, including training the landscape personnel, providing consultation services, and overseeing the landscape design process. Lisa is a graduate of California University with a degree in Landscaping Design.

John and Lisa have recruited an experienced marketing director, Robert Johnson, to become a member of the Beautiful Gardens Landscaping Service management team. Robert is a graduate of the University of Maine with a Master’s degree in Sales and Marketing. John and Lisa rely on Robert’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Beautiful Gardens Landscaping Service will be able to achieve success by offering the following competitive advantages:

• Skilled team of landscaping experts who will oversee the process and conduct inspections regularly to ensure all landscapers are adhering to stringent quality standards.
• Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support. For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.
• The company offers competitive pricing and discounts for regular customers.

Financial Highlights

Beautiful Gardens Landscaping Service is seeking $350,000 in debt financing to launch its landscaping business. The funding will be dedicated towards securing the office space and purchasing landscaping equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office space build-out: $120,000
• Landscaping equipment, supplies, and materials: $80,000
• Three months of overhead expenses (payroll, utilities): $130,000
• Marketing costs: $10,000
• Working capital: $10,000

Company Overview

Who is beautiful gardens landscaping service.

Beautiful Gardens Landscaping Service is a newly established landscaping company in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services performed by expertly trained professionals. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond its competitors. Beautiful Gardens Landscaping Service will be able to provide a wide variety of landscaping and lawn care services for homeowners who value high quality, reliable service and easy-to-use communication systems.

Beautiful Gardens Landscaping Service will be able to guarantee the quality of its services thanks to the latest and most innovative landscaping project management technology and stringent quality control standards. The company’s team of highly qualified professionals are experienced in landscaping, lawn care, and gardening, thus will be able to provide exceptional results for a wide variety of services from routine maintenance to new landscape design and build-out. Beautiful Gardens also provides consulting services in the areas of landscaping, gardening, and lawn care.

Beautiful Gardens Landscaping Service History

Beautiful Gardens Landscaping Service is owned and operated by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Since incorporation, Beautiful Gardens Landscaping Service has achieved the following milestones:

• Registered Beautiful Gardens Landscaping Service, LLC to transact business in the state of Texas.
• Has signed a lease to rent the office space.
• Reached out to numerous contacts to include previous employees, landscapers, friends, family, and professional networks to inform them of the new business.
• Began recruiting a staff of accountants, landscapers, and sales personnel to work at Beautiful Gardens Landscaping Service.

Beautiful Gardens Landscaping Service Services

Industry analysis.

The United States Landscaping Services industry is valued at $128.8B and is expected to increase by 2.3% this year. There are more than 600,000 businesses and over 1M people working in the industry nationwide. The states of Florida, California, and New York have the most landscaping businesses of all the states, while Texans spend the most on landscaping services of all states.

Households with higher than average levels of disposable incomes (over $100,000 per year) spend the most on landscaping services for their homes. While these households reduce their spending on non-essential items during times of economic downturns, they are still more consistently spending on landscaping during these times versus lower income households. The number of households in the U.S. in this higher income bracket is expected to increase this year, resulting in growth opportunities for operators in the landscaping industry. Additionally, there is a rising demand for residential landscaping services from millenials and Gen Z consumers as more of them are participating in gardening activities.

The industry faces several challenges including shortage of quality labor, numerous price-based competitors, economic downturns, and high insurance costs. Industry operators can overcome these challenges and find success by researching their competitors, providing quality service by capable personnel, implementing a targeted marketing campaign, and charging fair prices for customers and employees.

Customer Analysis

Demographic profile of target market.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Beautiful Gardens will primarily target the following customer profiles:

• Homeowners with annual household incomes of $100,000 or more
• Owners of multi-family residential properties such as apartment complexes and condominiums
• Millennials and Gen Z homeowners who need help starting their own gardens

Competitive Analysis

Direct and indirect competitors.

Beautiful Gardens Landscaping Service will face competition from other companies with similar business profiles. A description of each competitor company is below.

Leif’s Lovely Landscaping Service

Leif’s Lovely Landscaping Service has been operating in the Dallas area for over ten years and has gained a loyal customer base for its excellent service and low prices. Leif’s provides residential homeowners with general landscaping and lawn care services. The company is a small operation and the founder does most of the landscaping work himself. Customers come to Leif’s for reliable, friendly service and the lowest prices in Dallas. The company offers lawn care and chemical application, mulching, tree trimming, and debris cleanup services.

Lake Landscaping & Lawn Care

Founded in 1990 by Henry Lake, Lake Landscaping & Lawn Care is a well-known landscaping and lawn care business that serves all of Dallas-Fort Worth and surrounding areas. The company offers a wide variety of landscaping services for residential homeowners. Services include regular lawn care, trimming, and maintenance, design, construction, and maintenance of landscaping features, and pool service. Lake Landscaping & Lawn Care is owned and operated by Henry Lake, an experienced contractor who designed some of the most prominent outdoor spaces in the area before starting his own business over 30 years ago.

Pete’s Perfect Landscaping

Pete’s Perfect Landscaping is a new Dallas-Texas based company providing landscaping services to customers throughout the city. The company was founded by Peter Smith, an experienced gardener who has been working in the landscaping industry for over 20 years before deciding to start his own landscaping company. Pete’s Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance.

Competitive Advantage

Beautiful Gardens Landscaping Service will be able to offer the following advantages over its competition:

• Beautiful Gardens Landscaping Service uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.

Marketing Plan

Brand & value proposition.

Beautiful Gardens Landscaping Service will offer the unique value proposition to its clientele:

• Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.
• For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.

Promotions Strategy

The promotions strategy for Beautiful Gardens Landscaping Service is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Beautiful Gardens maintains an active social media presence with regular updates and fun content to get customers excited about the company’s landscaping services.

Professional Associations and Networking

Beautiful Gardens Landscaping Service will become a member of professional associations such as the Landscaping Association, American Gardening Society, and the Texas Lawn Care Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.

Print Advertising

Beautiful Gardens Landscaping Service will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in ads to display in industry publications and local newspapers.

Website/SEO Marketing

Beautiful Gardens Landscaping Service will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Beautiful Gardens is able to provide. The website will also list information on the company’s events and testimonials from satisfied clients.

The marketing director will manage Beautiful Gardens’s website presence with SEO marketing tactics so that when someone types in a search engine “Beautiful Gardens” or “landscaping business near me”, Beautiful Gardens Landscaping Service will be listed at the top of the search results.

The pricing of Beautiful Gardens Landscaping Service will be moderate, but higher than low-end competitors so customers feel they receive value when purchasing the Company’s services.

Operations Plan

The following will be the operations plan for Beautiful Gardens Landscaping Service.

Operation Functions:

• John Martinez will be the CEO of the company. He will oversee the management team and lead the direction of the business. John has spent the past year recruiting the following staff:
• Lisa Smith – Chief Operating Officer who will manage the design and build process, train landscapers, and oversee the activities of the staff.
• Sam Garcia – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• Robert Johnson – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.
• Joe Williams – Quality Control Manager who will oversee all inspections of the landscapers to ensure stringent compliance with quality standards are met.

Milestones:

Beautiful Gardens Landscaping Service will have the following milestones complete in the next six months.

11/1/2022 – Finalize lease on office space.

11/15/2022 – Finalize employment contracts for the Beautiful Gardens Landscaping Service management team.

12/1/2022 – Begin build-out of the office and purchase equipment.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for initial landscaping product suppliers and employment contracts for landscapers.

2/15/2023 – Beautiful Gardens Landscaping Service officially opens its office up to customers and starts taking appointments.

Financial Plan

Key revenue & costs.

The revenue drivers for Beautiful Gardens Landscaping Service are the fees charged to customers in exchange for the company’s services. When it comes to pricing, the business will monitor operational costs, average prices charged by competitors, and local market demand to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a landscaping business. The expenses will be the payroll cost, utilities, landscaping equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of appointments per month: 600
• Average fees per month: $15,000
• Overhead costs per year: $400,000

Financial Projections

Income statement, balance sheet, cash flow statement, landscaping company business plan faqs, what is a landscaping company business plan.

A landscaping company business plan is a plan to start and/or grow your landscaping company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your landscaping company business plan using our Landscaping Company Business Plan Template here .

What are the Main Types of Landscaping Companies?

There are a number of different kinds of landscaping companies , some examples include: Commercial, Residential, and Arborists.

How Do You Get Funding for Your Landscaping Company Business Plan?

Landscaping companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for landscaping  and a lawn care business plan.

What are the Steps To Start a Landscaping Company Business?

Starting a landscaping company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Landscaping Company Business Plan - The first step in starting a business is to create a detailed landscaping company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your landscaping company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your landscaping company business is in compliance with local laws.

3. Register Your Landscaping Company Business - Once you have chosen a legal structure, the next step is to register your landscaping company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your landscaping company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Landscaping Company Equipment & Supplies - In order to start your landscaping company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your landscaping company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful landscaping company business and how to write landscape business plan :

• How to Start a Landscaping Company Business

Where Can I Get a Landscaping Business Plan PDF?

You can download our free landscaping business plan template PDF here . This is a sample landscaping business plan template you can use in PDF format.

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Landscaping Business Plan

Beautiful and well-maintained lawns are a treat to look at. But with today’s hectic lifestyle, few people have the time and energy required to maintain one.

And with more income at their disposal, people like to outsource this task to professionals who can manage their gardens well and design them in a way that enhances their house’s beauty.

With artistic lawns cropping up at every corner of our cities, the demand for landscaping architects is at its peak. Be it offices, residential spaces, or public areas, every space needs an aesthetically pleasing lawn.

But not everyone has the amount of creativity and precision that goes into maintaining beautiful gardens. And if you have it, then a landscaping business might be the right choice for you.

All you need is a little bit of groundwork and a proper landscaping business plan .

Industry Overview

According to recent statistics, the landscaping industry employs over 1 million people and has grown 4.9 percent since 2020.

So, if you are a creative individual who can think out of the box, a landscaping business can help you reach your maximum potential. The best part about the landscaping business is that it takes minimum entry conditions and minimal costs to set up.

Now, you may wonder, why do so many landscaping businesses owned by highly creative individuals fail? The reason is as simple as it gets; The lack of a proper business plan.

Although creativity is essential to help you stand out, a landscaping business plan is of utmost importance for the sustenance of your business.

Here, we’ll share a few tips to make your setup process smoother.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

Things to Consider Before Writing a Landscaping Business Plan

Decide what services you want to offer.

Landscaping comes with a lot of sub-niches and additional services. Deciding what you can and should offer as per the needs and requirements of your target audience is essential.

It helps you stay prepared for the service, including getting the right equipment and hiring the right people. Picking your niche is also a great help while formulating business strategies.

Get the required permits

Although the landscaping business does not have strict entry conditions, there are a few licenses and permits that you should have before getting started.

The easiest way of doing this is by checking out all the permits required by your state and area and making a checklist for keeping track of what you have got and what not.

Having all the necessary permits helps you stay on the right side of the law.

Develop a pricing strategy

As you have a service that is mostly based on skill and equipment cost, you’ll have to give your pricing strategy a serious thought before getting started.

It is essential to ensure that your pricing is neither too much for your customers nor too little for your business to make any profit. There are several ways you can set a pricing strategy, depending on your competitor’s pricing, your market position, and the demand for your services.

Know your target audience

Knowing your target audience is crucial to business success. Researching who your target audience is, what are their motivations to avail landscaping services, how they avail such services, what kind of service they prefer  (This can also help in deciding your niche and additional services), what prices they are willing to pay, etc.

How Can a Landscaping Business Plan Help You?

A business plan can become a constant guide in your business journey. It’ll aid you while sailing through the roadblocks, prevent you from having chaotic finances, help you in knowing the market and your competitors better, and save you from the trap of having a static business model that becomes irrelevant as the industry changes.

Apart from that, in the landscape business, it would help you in developing your unique style and technique that sets you apart from your peers.

How to Write a Landscaping Business Plan?

As we have discussed the benefits of a business plan , it brings us to our next question.

How do you write one? Moreover, how do you know if you have written a good one?

Don’t worry! There are several quick and cost-effective solutions to your problem.

If you find writing a business plan intimidating, there are several options like business consultants, premade templates, and online business plan software which can help you create a complete and evolving business plan anywhere and at any time.

We have created this sample landscaping business plan for you to get a good idea of what a perfect landscaping business plan should look like and what details you need to include in your stunning business plan.

Landscaping Business Plan Outline

This is the standard landscaping business plan outline which will cover all important sections that you should include in your business plan.

• Mission Statement
• Vision Statement
• 3 Year profit forecast
• Products and Services
• Startup cost
• Market Trends
• Target Market
• Market share
• Sales Strategy
• Marketing strategies
• Personnel Plan
• Average Salary of Employees
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

Now Let’s Understand How You Should Complete Each Section.

1. Executive Summary

The executive summary is one of the most crucial sections of your business plan, as it is the first and foremost document in it and serves as a pitch to your prospective investors. Hence, this section should sum up your business idea and function with utmost precision.

It should also consist of a mission statement and clearly state your vision for the business. For a landscaping business, it would consist of your growth model, your source of labor and raw material, as well as how your style of design sets you apart from the others.

2. Description of your niche

Next up, you’ll need to define the niche your business functions in. As landscaping consists of several areas like,

• Commercial Landscaping
• Residential Landscaping
• Art-based designs(for public and tourist spaces)

It is necessary to define what kind of services you’ll offer and who would be your primary client base. So, how can you select a niche? We’ll discuss that in the competitive and market analysis section.

3. Competitive and Market Analysis

Before you enter any market, it is the wisest thing to carry out an analysis of the current market situation and the recent trends in the industry. Also, it is a good practice to know what your competitors are doing, because if you are aware of what’s going on, deciding what you should do and what gaps you can fill through your services becomes easier. Hence, this helps you in identifying what your niche would be.

For example, if there is a dearth of good landscape architects for office spaces in your area, you can accordingly modify your skills and marketing strategy to serve the purpose of capturing that market.

4. Website Strategy

In today’s fast-paced environment, most people prefer getting their work done online. Hence, having a website is necessary for your business to be discovered. Thus, including a website strategy in your plan is essential. Also, as a creative business, your website needs to lean on a more artistic side and represent what your style stands for.

5. Management Summary

In this section, you are supposed to include important information about people responsible for a company’s management, the tasks they have been delegated, their roles and responsibilities, etc. As a landscaping business has a large scale of functioning, you need to include this section in your plan.

6. Financial Plan

Writing a financial plan is a necessary step toward creating a well-rounded business plan. A financial plan helps your business in becoming cost-effective and profitable. It also helps you pre-plan and stay afloat in times of recession and instability in the market. Hence, this section is necessary for the sustenance of your business.

Download a sample landscaping business plan

Need help writing your business plan from scratch? Here you go;  download our free landscaping business plan pdf  to start.

It’s a modern business plan template specifically designed for your landscaping business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Landscaping Business Plan Summary

In conclusion, a business plan can turn to conduct your landscaping business a hassle-free activity. Moreover, a well-planned business with clearly defined goals and dynamic strategies has a higher chance of succeeding than one which doesn’t have either of these things.

Besides the above things, in the landscaping business, it is also important to have a thorough knowledge of advanced technology and newly improved techniques to improve the efficiency of your business’s day-to-day activities.

After getting started with Upmetrics , you can copy this sample landscaping business plan template into your business plan and modify the required information and download your landscaping business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

So, are you ready to reach far and wide in the landscape market with your well-written business plan?

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About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Write a Landscaping Business Plan: Complete Guide

• January 30, 2023

👇 Check all our resources on landscaping businesses 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your landscaping business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your landscaping business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

This is the first part and the most important section of your business plan. This is the first thing lenders and/or investors will have a look at.

Before we dive into the specifics, keep in mind the executive summary is a summary: keep it to 2 pages maximum. Indeed, your executive summary should briefly sum up the key sections of your business plan as well as presenting the funding ask.

Why do you need a business plan for your landscaping business?

The funding ask (or funding requirement), as explained below, is the reason why any business would have a business plan. Business plans are prepared for one of the 3 following objectives:

• Obtain financing from a bank or any other lender (a SBA loan for example)
• Obtain financing from private investors (business angels, investment funds, etc.)
• Get approval for a private or public grant

How to write an executive summary for a landscaping business plan?

The executive summary of your landscaping business plan should include the following important information:

• Business overview : the name of your company, its legal structure, the business model (franchise vs. independent landscaping business), the type of services you will offer (lawn maintenance, hardscaping, design, etc.), the customers you target (individuals or businesses, etc.)
• Market analysis : how big is the landscaping industry in your area? How many competitors are there? What services do they offer? etc.
• People : who is the management team? what is your/their experience in the landscaping industry?
• Financial plan : what is your expected revenue and profitability for the next 5 years? When do you expect to break-even? Simply include here a chart of your key financials (e.g. revenue, gross Profit, net profit , cash flow)
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Landscaping Business Overview

The business overview section of your landscaping business plan highlights what services your landscaping company offers, to whom as well as how your business is structured legally. 

Ideally, this section should include the following details about your business;

• The history of the project: why do you want to start this business today?
• The services you offer and their price range
• Your target customers: who are your customers (businesses or individuals?)
• Your company legal structure

a) History of the Project

Why did you decide to start your own landscaping business? Here a brief company history comes in handy if you want to outshine your competitors in the eyes of an investor (or a lender). 

Use this section to mention 2 vital things about your landscaping business, including;

• Your interest and passion for getting into the landscaping business
• The rationale behind you starting a landscaping business today

For example, you might be an experienced landscaping worker and found out there was no company offering landscaping services to businesses in the area where you’re from.

b) Services

Landscaping companies have a number of services they offer to local customers, businesses or individuals. Ultimately, you should prioritize what suits your target audience depending on your market analysis. There are 2 main types of services for landscaping companies:

• Lawn maintenance: one of the most common services. It includes cleanups, pruning, fertilizing, aeration, lime application, mowing, and weed control
• Landscaping services instead include planting, mulching, landscape designing, hardscaping and foundation planting, to mention a few

Of course, there’s nothing wrong with offering both services if you have enough resources. You can also offer your landscaping services individually or as comprehensive packages based on your clients’ needs and budget. 

c) Pricing Strategy

It’s crucial to outline your pricing list when writing a landscaping business plan. Focus on the most important details about your pricing structure without going overboard. For example, whilst lawn mowing costs on average $45 per week in the US, the cost of lawn care services ranges from $48 to $211 for homeowners .

Similarly, the cost of landscaping services may vary from one location to another, depending on the target audience. On an hourly basis, average landscaping services cost $50 to $100 per hour on average. 

A clear pricing strategy can give you the upper hand when seeking financial support from potential investors and lenders, making it an important part of your landscaping business plan. 

Also, it’s important to outline your pricing strategy in your business plan so investors can tie it into your financial projections later on (see more on that below).

d) Target Audience

What’s your target market ? Knowing your consumers will always play a key role in the success of your landscaping business. It also gives you a competitive advantage by helping you identify the existing market gap. 

Are you targeting homeowners, commercial property managers, or businesses offices and headquarters? Understanding your target market will help you better define your marketing strategy and retain customers.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

Landscaping Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Landscaping Market Analysis

Now that we have covered all about your business, let’s now look at your industry, and more precisely the landscaping industry in your area, your competitors and target audience.

Indeed, before you reach out to lenders or investors, you must prove to them that you understand your market. This helps earn their trust and can make the difference fo them to invest in your business.

a) Landscaping Business Market Overview

You should present in this section the status quo of the landscaping industry in the US, as well as in your city / area. You must address 2 main points here:

How big is the landscaping industry in your area?

• How fast the market is growing?

How big is the landscaping industry in the US?

Before diving into your specific city or area, it’s always good to get a clear overview of the US market first. Indeed, getting national data will help you address all the factors that could affect your business, such as demographics, market demand, and environmental activities. 

The landscaping industry has grown at a steady rate of 2.5% per year in the last few years, up to $105 billion in 2021 . 

After the US, assess the status of the landscaping market in your city or area. Focus on the zone where you plan to offer your landscaping services.

Naturally, you might not be able to get the data for your specific city or region. Instead, you can estimate the size of your market, for more information on how to do it, read our article on how to estimate TAM, SAM and SOM for your startup . To give you an example, let’s assume you plan to operate in a radius where there are 40 competitors:

As we know the US landscaping industry is worth $105 billion today, and there are about 604,000 landscaping businesses (small and large) in the US in total, we can deduct that the average annual revenue per landscaping company is $175,000.

So we can safely assume the landscaping industry is worth $7,000,000 in the area where you plan to operate. Now, assuming there are 30,000 houses, this means each household that owns a house spend $195 per month in landscaping services, pretty close to the national average.

How fast is the landscaping industry growing in your area?

Growth is an important metric for assessing the status of the landscaping industry in your region. 

Here if you don’t find information online or via your research, you can calculate growth using the total number of landscaping businesses in your area. 

For instance, if there were 40 landscaping businesses in the region in 2019, which increased to 45 in 2022, it’s safe to assume that the market is growing at 4% per year. 

b) Landscaping Competitor Analysis

At the very least, your competitor analysis should answer all or some of these questions:

• How many landscaping businesses are in your region?
• What services do your competitors offer? What’s their average price?
• How many employees do they have on the payroll?
• What’s the approximate number of customers/contracts they serve per month?

After answering these questions, it will be easier to tailor your services and prices to suit the target market. 

c) Landscaping Business Customer Analysis

We presented in the Business Overview section who were your target customers. Here instead instead you must show in your business plan that these target customers actually live in the area and need the services you offer. 

Indeed, it would be pointless to start a landscaping business in your region when nobody needs your services in the first place. 

And having competitors doesn’t necessarily mean your target customers are there. For example, you might not focus on the same customer segment (e.g. individuals homeowners vs. businesses).

There are here a few important questions you must answer:

• What landscaping services do your target customers need?
• How many potential customers are there in the area (for example, if you focus on homeowners, you can use the number of houses in the area as a proxy)?
• How much does the average customer spend on landscaping in the area (if you can’t find the information for your city, use the national average instead)?

4. Sales & Marketing Strategy

The next section of your landscaping business plan gives you a chance to highlight your strategic plan for acquiring new clients. 

Start by exploring your unique selling point, the suitability of the proposed marketing strategies, and the overall marketing budget. 

a) Landscaping Marketing Channels

Here are a few examples of marketing channels landscaping businesses use:

• Email marketing
• Social media
• Website 
• Local advertising (newspapers)
• Register with the online business directories (Yelp, Yellow Pages, etc.)
• Google Business profile and ratings
• Word-of-mouth recommendations

b) What are Your Unique Selling Points (USPs)?

A unique selling point makes you stand out in a competitive market. When getting started, it is the easiest way to win over multiple customers and one of the best strategies for edging out your biggest competitors. You can build your USPs around the following aspects;

• Price : affordable services will most likely appeal to most customers
• Specialization : choosing a specific service helps you stand out (for example, you might focus on landscape design and hardscaping)
• Additional services : you can provide extra services not available in the area 

5. Management & People

The 5th section of your landscaping business plan should be about people. It should include 2 main elements:

• The management team and their experience / track record
• The organizational structure: what are the different teams and who reports to whom?

a) Management

Here you should list all the management roles in your company.

Of course, the amount of details you need to include here varies depending on the size of your company. For example, a landscaping business with a number of vehicles and teams would need more detail vs. a small landscaping business run by 1 or 2 persons.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

b) Organizational structure

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, sales, operations, mechanics, finance, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors instead, a solid financial plan will prove them your landscaping business is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you start a new landscaping business or if you plan to purchase new equipment and vehicles, etc.)
• Your 5-year financial projections

a) Historical Financials (optional)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Landscaping Startup Costs

Starting a small one-person landscaping business can cost as little as $500 , but most large-scale landscaping businesses need to spend more on equipment, marketing and staff. That’s why most landscaping businesses typically cost between $15,000 and $50,000 to start (excluding the cost of a vehicle). 

As you can see, startup costs vary significantly according to factors like the size of your business, the number of employees, the quality of equipment, the services you offer and the tools needed, etc. 

So, we have given you a clear overview below of all the essential costs you can expect to start a small landscaping business with 4 employees. There are 2 types of costs: startup costs and operating costs . For more information on how much it costs to start and run a landscaping business, read our complete guide here .

Note that these costs are for illustrative purposes and depend on several factors which might not fully apply to you.

c) Landscaping 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your landscaping business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of contracts (customers) you will win over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of contracts as a small change in these assumptions will have a big impact on your revenues.

7. Funding Ask

This is the last section of the business plan of your landscaping business. Now that we have explained what type of landscaping services your company offers and to whom, at what price, but also what’s your marketing strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to acquire the cost for the vehicles, tools and equipment? Or will it cover mostly the cost of the salaries of your employees the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our landscaping financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How To Write a Successful Landscaping Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for landscaping businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every landscaping business owner should include in their business plan.

Download the Ultimate Landscaping Business Plan Template

What is a landscaping business plan.

A landscaping business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Landscaping Business Plan?

A landscaping business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Landscaping Business Plan

The following are the key components of a successful landscaping business plan:

Executive Summary

The executive summary of a landscaping business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your landscaping company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your landscaping business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your landscaping firm, mention this.

You will also include information about your chosen landscaping business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a landscaping business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the landscaping industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, landscaping business customers may include residential homebuilders, commercial developers, and residential homeowners.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or landscaping services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your landscaping business may have:

• Established industry relationships
• Comprehensive services
• Wide range of landscaping services
• Customized services
• Use of the latest technology

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your landscaping business via a mix of these channels.

Operations Plan

This part of your landscaping business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a landscaping business include reaching $X in sales. Other examples include adding new services, expanding to a new location, or hiring new employees.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific landscaping industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Landscaping Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Landscaping Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup landscaping business.

Sample Cash Flow Statement for a Startup Landscaping Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your landscaping company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

This guide has provided you with a basic outline of what should be included in your landscaping business plan. Use this as a starting point and tailor it to fit the specific needs of your company.  

Finish Your Landscaping Business Plan in 1 Day!

Other helpful articles.

How To Develop Your Landscaping Mission Statement + Examples

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Here is a free business plan sample for a landscaping company.

Have you been nurturing the idea of launching your own landscaping company but feel lost on how to lay the groundwork? You've landed in the perfect spot.

Here, we will unveil a comprehensive free sample business plan tailored for a landscaping business.

As an aspiring entrepreneur, you're likely aware that a robust business plan is crucial for turning your green dreams into reality. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to flourish.

To streamline your planning process and get started on solid footing, you can utilize our landscaping company business plan template. Our team of experts is also on standby to provide a complimentary review and fine-tuning of your plan.

How to draft a great business plan for your landscaping company?

A good business plan for a landscaping company must be tailored to the unique aspects of the landscaping industry.

Initially, it's crucial to provide a comprehensive overview of the landscaping market. This includes up-to-date statistics and the identification of emerging trends within the industry, similar to what we've incorporated in our landscaping business plan template .

Your business plan should articulate your vision clearly. Define your target market (residential homeowners, commercial properties, government contracts, etc.), and establish your company's unique value proposition (eco-friendly services, specialized designs, maintenance contracts, etc.).

Market analysis is the next critical component. This requires a thorough understanding of the local competition, market demands, and customer preferences specific to landscaping services.

For a landscaping company, it's important to detail the services you will offer. Describe your range of services - maintenance, design, installation, seasonal services - and how these cater to the needs and preferences of your target market.

The operational plan is vital. It should outline the location of your business, the structure of your service teams, supplier relationships for plants and materials, and the logistics of your service delivery.

Emphasize the quality of your service, the expertise of your team, and the sustainability of your practices, which are particularly important in the landscaping business.

Then, delve into your marketing and sales strategy. How do you plan to attract new clients and retain existing ones? Discuss promotional tactics, customer loyalty programs, and potential additional services (like seasonal decorations or eco-friendly options).

Incorporating digital strategies, such as a professional website and active social media engagement, is also crucial for modern businesses.

The financial section is a cornerstone of your plan. It should include your startup costs, revenue projections, operating expenses, and the point at which you expect to break even.

In landscaping, the seasonality of services can impact cash flow, making it essential to have a detailed financial plan. For assistance, consider using our financial forecast for a landscaping company .

Compared to other business plans, a landscaping company's plan must address specific factors such as the seasonality of the work, the physical demands on staff, and the potential for environmental impact.

A comprehensive business plan will not only help you clarify your strategy and vision but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear understanding of the day-to-day operations of a landscaping company.

By presenting a detailed and substantiated plan, you showcase your dedication and preparedness for the success of your landscaping business.

To achieve these goals while saving time, you can simply fill out our landscaping business plan template .

A free example of business plan for a landscaping company

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a landscaping company .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The landscaping industry is a robust and growing sector with significant market potential.

Recent estimates value the global landscaping services market at over $100 billion, with a projected growth trajectory in the coming years. This is driven by an increased focus on residential and commercial aesthetic appeal, as well as environmental sustainability.

In the United States alone, there are over 600,000 landscaping service businesses, generating a combined annual revenue of approximately $99 billion. This underscores the critical role landscaping plays in American property maintenance and development.

These figures highlight the substantial economic impact of the landscaping industry and its importance in shaping living and working environments.

Current trends in the landscaping industry reflect a growing emphasis on eco-friendly practices and outdoor living spaces.

Sustainable landscaping is gaining traction, with more companies offering services like drought-resistant xeriscaping, native plant gardens, and organic lawn care. These practices not only conserve resources but also cater to the environmental consciousness of modern consumers.

Outdoor living spaces are becoming increasingly sophisticated, with the integration of outdoor kitchens, fire pits, and entertainment systems. This trend is expanding the scope of landscaping services to include comprehensive outdoor design and construction.

Technological advancements, such as robotic lawn mowers and smart irrigation systems, are streamlining maintenance tasks and improving water efficiency.

Additionally, the use of landscaping software for 3D design and project management is enhancing the ability to visualize projects and manage workflows effectively.

These trends demonstrate the landscaping industry's adaptation to the evolving preferences and technological advancements influencing consumer demand.

Success Factors

The success of a landscaping company hinges on several critical factors.

Quality of service is paramount. A company that consistently delivers well-executed and attractive landscaping projects is more likely to build a strong reputation and customer loyalty.

Innovation in design and the ability to offer customized landscaping solutions can significantly differentiate a company in a competitive market.

Strategic location, particularly in areas with high demand for landscaping services, can provide a steady stream of business opportunities.

Exceptional customer service is essential for fostering positive client relationships and encouraging repeat business and referrals.

Lastly, efficient cost management, commitment to sustainable practices, and the capacity to adapt to industry trends, such as the integration of smart technology in landscape management, are vital for the sustained success of a landscaping company.

The Project

Project presentation.

Our landscaping company project is designed to cater to the increasing demand for sustainable and aesthetically pleasing outdoor spaces. Situated in a region with a booming housing market, our company will provide a comprehensive range of landscaping services, from garden design and lawn care to hardscaping, water features, and outdoor lighting, all executed with an emphasis on sustainability and eco-friendliness.

We will focus on creating beautiful, functional, and low-maintenance landscapes that enhance the outdoor living experience for our clients.

Our landscaping company aims to become a leading provider in the region, known for innovative designs, quality craftsmanship, and environmentally responsible practices.

Value Proposition

The value proposition of our landscaping company is centered on delivering exceptional outdoor living spaces that are both beautiful and sustainable. We understand the importance of creating a harmonious balance between nature and the built environment.

Our commitment to using eco-friendly materials and methods ensures that we not only beautify our clients' properties but also contribute to the health of the ecosystem. We offer personalized service, tailored to the unique needs and visions of each client, ensuring their outdoor space is a true reflection of their lifestyle and preferences.

We are dedicated to enhancing the beauty and value of our clients' properties while fostering a deeper connection with nature. Our landscaping company strives to be a community leader in promoting green living and outdoor enjoyment.

Project Owner

The project owner is a seasoned professional with a passion for landscape design and a strong commitment to environmental stewardship.

With years of experience in the landscaping industry and a background in environmental science, he is well-equipped to lead a company that prioritizes both client satisfaction and ecological integrity.

Driven by a vision of transforming outdoor spaces into sustainable sanctuaries, he is determined to offer services that stand out for their creativity, quality, and environmental benefits.

His dedication to excellence and his love for nature are the cornerstones of this project, aiming to elevate the standard for landscaping services while promoting sustainable living practices within the community.

The Market Study

Market segments.

The market segments for our landscaping company are diverse and cater to a variety of customer needs.

Firstly, we have residential homeowners who are looking to enhance the aesthetic appeal and functionality of their outdoor spaces.

Secondly, commercial clients such as businesses, schools, and public parks require regular landscaping services to maintain a professional and welcoming exterior.

Additionally, we serve real estate developers and property managers who need landscaping for new constructions or to increase property value and curb appeal.

Lastly, environmental-conscious clients are a growing segment interested in sustainable and eco-friendly landscaping solutions.

SWOT Analysis

A SWOT analysis of our landscaping company highlights several key factors.

Strengths include a skilled team with expertise in landscape design and horticulture, a strong reputation for quality and reliability, and a portfolio of successful projects.

Weaknesses might involve the seasonal nature of the business and the dependency on local climate conditions.

Opportunities can be found in expanding services to include eco-friendly and sustainable landscaping practices, as well as leveraging new technologies for landscape management.

Threats could encompass the competitive nature of the landscaping industry and the potential for economic downturns affecting clients' spending on non-essential services.

Competitor Analysis

Competitor analysis in the landscaping industry shows a mix of local and regional companies.

Direct competitors include other full-service landscaping firms, as well as smaller operations specializing in specific services like lawn care or garden design.

These businesses compete on factors such as price, service range, and quality of work.

Identifying competitive advantages such as specialized services, customer service excellence, and sustainable practices is crucial for standing out in the market.

Understanding the strengths and weaknesses of competitors is vital for carving out a unique position and retaining a loyal customer base.

Competitive Advantages

Our landscaping company's competitive advantages lie in our commitment to customer satisfaction and environmental stewardship.

We offer comprehensive services from design to maintenance, ensuring a seamless experience for our clients.

Our team's expertise in sustainable landscaping allows us to provide innovative solutions that reduce water usage and promote biodiversity.

We also prioritize clear communication and transparency with our clients, building trust and long-term relationships.

Our dedication to using high-quality materials and the latest landscaping techniques ensures that every project we undertake is completed to the highest standard.

You can also read our articles about: - how to start a landscaping company: a complete guide - the customer segments of a landscaping company - the competition study for a landscaping company

The Strategy

Development plan.

Our three-year development plan for the landscaping company is designed to establish us as a leader in sustainable and aesthetically pleasing outdoor spaces.

In the first year, we will concentrate on building a strong local client base by delivering exceptional service and showcasing our innovative landscape designs.

The second year will be focused on expanding our services to include eco-friendly and water-saving landscaping options, and extending our reach to neighboring communities.

In the third year, we plan to diversify our offerings by introducing outdoor lighting solutions and custom hardscape designs, while also forming partnerships with local businesses and real estate developers to further enhance our market presence.

Throughout this period, we will remain dedicated to environmental stewardship, customer satisfaction, and staying ahead of industry trends to serve our clients better and solidify our market position.

Business Model Canvas

The Business Model Canvas for our landscaping company targets homeowners, commercial property managers, and real estate developers looking for quality outdoor space enhancements.

Our value proposition is centered on creating beautiful, sustainable landscapes that meet the specific needs of our clients while also being environmentally responsible.

We offer our services through direct consultations and project management, utilizing our skilled workforce and state-of-the-art landscaping equipment as key resources.

Key activities include landscape design, installation, and maintenance services.

Our revenue streams are generated from landscape design and installation projects, ongoing maintenance contracts, and the sale of specialty landscape products. Our costs are mainly associated with labor, materials, and equipment maintenance.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on showcasing the quality and sustainability of our landscaping projects.

We aim to educate our target audience on the benefits of eco-friendly landscaping and how it can enhance property value and environmental health. Our approach includes local home and garden shows, social media campaigns, and before-and-after showcases of our projects.

We will also develop partnerships with eco-conscious organizations and participate in community greening projects to demonstrate our commitment to sustainability.

Finally, we will leverage customer testimonials and word-of-mouth referrals, backed by a strong online presence, to reach a wider audience and establish our brand as a top choice for landscaping services.

Risk Policy

The risk policy for our landscaping company is designed to minimize risks associated with project execution, client satisfaction, and environmental impact.

We adhere to strict safety standards and regulations, ensuring that all staff are trained in best practices for landscape construction and maintenance.

We conduct regular project reviews to ensure that we meet our high standards for quality and design. Additionally, we manage costs effectively to maintain financial stability.

We carry comprehensive liability insurance to cover any potential issues related to our landscaping services. Our priority is to deliver exceptional landscapes while ensuring the safety and satisfaction of our clients and the protection of the environment.

Why Our Project is Viable

We envision creating a landscaping company that not only transforms outdoor spaces but also promotes environmental sustainability.

With our dedication to quality, innovation, and eco-friendly practices, we are confident in our ability to thrive in the landscaping industry.

We are excited about the opportunity to enhance the beauty and functionality of our clients' properties while contributing positively to the environment.

We are adaptable to the evolving needs of the market and look forward to the flourishing future of our landscaping company.

You can also read our articles about: - the Business Model Canvas of a landscaping company - the marketing strategy for a landscaping company

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a landscaping company and our financial plan for a landscaping company .

Initial expenses for our landscaping company include acquiring landscaping equipment, vehicles for transportation, purchasing insurance, and obtaining necessary business licenses. We will also invest in professional training for our staff to ensure high-quality service, as well as costs related to brand creation and launching targeted marketing campaigns to establish our presence in the local market.

Our revenue assumptions are based on a thorough analysis of the local demand for landscaping services, taking into account the increasing trend in residential and commercial property owners investing in outdoor spaces.

We anticipate a steady growth in client contracts, starting with residential projects and expanding to commercial landscaping services as our reputation for quality and reliability grows.

The projected income statement indicates expected revenues from our landscaping services, production costs (materials, labor, equipment maintenance), and operating expenses (office rent, marketing, salaries, vehicle expenses, etc.).

This results in a forecasted net profit essential for assessing the long-term viability of our landscaping business.

The projected balance sheet reflects assets specific to our business, such as equipment, vehicles, and material inventories, and liabilities including loans and anticipated business expenses.

It shows the overall financial health of our landscaping company at the end of each fiscal period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our financial needs at any given time. This will enable us to manage our finances effectively and maintain a healthy cash flow.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses and initial operating costs.

The working capital requirement for our landscaping company will be closely monitored to ensure we have the necessary funds to finance our daily operations, including purchasing materials, equipment maintenance, and payroll.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and begin generating a profit.

It will indicate when our business is expected to become financially sustainable.

Performance indicators we will track include the profit margin on our landscaping services, the current ratio to assess our ability to meet short-term obligations, and the return on investment to measure the efficiency of our capital invested in the business.

These indicators will help us evaluate the financial performance and overall success of our landscaping company.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a landscaping company .

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How to write an effective landscaping business plan

Key takeaways

• An organized business plan paves the way to launch a successful landscaping company
• Landscaping business plans are just as important for new companies as they are for established companies seeking investors
• There are seven core sections of a landscaping business plan that can help you succeed and reach profitability

A landscaping business plan is a must if you’re thinking about starting your own landscaping company or seeking funds to grow your business. More than just a document, a business plan is a valuable tool all small business owners should rely on to plan a successful company.

Business plans benefit companies of all stages—whether you’re just launching your lawn care business or already have a few years under your belt. In fact, companies that take the time to write a business plan typically grow 30% faster than those that don’t .

Although writing a business plan takes a significant amount of planning and research, the process doesn’t need to be overly complicated. There are seven core sections to include. Learn how to write your landscaping business plan so you can set your company up for success and secure the funding you need from potential investors.

7 core sections of a landscaping business plan

A landscaping business plan allows you to set your company up for success. It helps you figure out if you have a viable business idea, creates a roadmap for launching your business, and organizes your thoughts.

Your landscaping business plan should include the following seven sections:

• Executive summary
• Business description
• Market analysis
• Services or product line
• Operations and management
• Marketing and sales
• Financial factors

Let’s review the specific details you should include in each section of your business plan.

1. Executive summary

An executive summary gives an overall description of your company and kicks off your business plan . It describes who you are, what you do, and why your landscaping company will succeed.

You can keep this section brief and high level, but make sure to include the following:

• Mission statement
• Description of your business
• Leadership team and number of employees
• Services you offer
• Where you’re doing business
• Why you’ll succeed

It’s good practice to write your executive summary after you’ve filled out all other sections of your business plan . This will help you first figure out all the details regarding your business, allowing you to then craft an effective executive summary .

2. Business description

The business description goes more in-depth and covers the finer details of your landscaping business . This is where you explain your competitive advantage, which problems you solve, and why your company will succeed in your market.

Highlight the value you bring to consumers and what sets you apart from your competition. Be clear about what makes you better than competitors and outline your company’s strengths.

Do you have employees who have many years of experience in the landscaping business ? Is there an opening in the market that makes you uniquely fit to fill a certain niche?

Also, discuss which customers you plan on serving. Is your target market more focused on residential customers, like homeowners ? Or will you go after commercial customers, such as offices and larger business accounts?

3. Market analysis

Before jumping into starting your own landscaping business , you must take a look at the overall industry and your competition . Analyzing the market helps you determine if there’s enough room in your area for another business like yours to be successful.

Take a look at the landscaping industry as a whole. Is consumer spending within the landscaping industry on the rise? 

You can estimate market saturation by simply taking a count of how many landscaping businesses are operating in your area. Figure out where these landscaping companies serve and determine if there’s an opportunity for you to enter the market and win over new customers.

Analyze what these competitors are doing well and find areas for improvement. Reading through your competitors’ Yelp reviews is an easy way to figure out what their strengths and weaknesses are from a consumer standpoint.

Understanding the strengths and weaknesses of other landscaping companies will enable you to optimize your business practices and earn market share when first starting out.

4. Services or product line

The services and product line section of your landscaping business plan tells readers how you expect to make money. Specify the exact lawn care services you’ll provide customers and which niche you’ll serve.

Landscaping companies can offer more than only lawn mowing, but it’s best to choose only a few services you can adequately offer without overextending yourself. Service options may include:

• I nstalling sod or mulch
• Planting flowers and other plants
• Fertilizing
• Pest control
• Landscape design
• Ongoing lawn maintenance

Pick the landscaping services you’re qualified to offer and list them in this section. It’s also helpful if you discuss the frequency of your services. For example, are most customers receiving weekly lawn cutting or will you provide services on a bi-weekly basis?

5. Operations and management

The operations section of your landscaping business plan highlights what type of business structure you’re forming and how your leadership team is organized.

Explain what type of business you’re forming. You can choose between a sole proprietorship, partnership, limited liability company (LLC), or corporation. You can find more information by reading through our guide on registering your business .

You’ll then need to provide an organizational chart that introduces the leaders of your company and provides a hierarchy of your team. Detail who holds which responsibilities and the hierarchy of your leadership team. If you’re the only member of your company, you can give a professional overview of yourself.

Talk about each employee and give each person’s years of experience and qualifications. Highlight areas that show why they’re the right fit for the job and how they’ll help your business succeed. You can even include brief resumes of your key employees to strengthen this section.

6. Marketing and sales

The marketing and sales section of your landscaping business plan tells readers how you’ll find and retain customers. There are many different landscaping marketing strategies that can help you find new leads and build lasting relationships with current customers.

A professional-looking website is a significant aspect of your marketing strategy . It will serve as the face of your company online. Most marketing channels will direct potential customers to your website.

You’ll also need to find ways to capture the attention of potential customers and encourage them to visit your website or contact you directly via phone or email. Some effective marketing strategies include:

• Email marketing
• Referral program
• Pay-per-click digital advertising
• Social media marketing
• Claiming your Yelp Business Page
• Search engine optimization (SEO)
• Content marketing

Choose the appropriate strategies, create a marketing plan , and highlight them in this section. Explain how you expect to find new leads to grow your business and how you plan on building trust , retaining current clients and earning customer loyalty . 

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7. Financial factors

The finance section of your lawn care business plan offers realistic financial projections for your company. You’ll need to show readers that your business will be financially stable, especially if you’re seeking funding .

Analyzing your financials will help you determine if a landscaping business is worth pursuing. It’s important that you’re realistic with your expectations and have the appropriate funds to launch your business.

List all of the startup costs you expect to encounter. This can include expenditures like a lawnmower , work vehicles, edgers , or trimmers . From there you can determine the pricing of your services.

You can include financial statements like income statements, balance sheets , and cash flow statements if you’ve already launched your business. This will give tangible evidence for potential investors or lenders to determine if you have a viable business idea they’re willing to put money into.

You can also add a funding request if you’re seeking investment from a third party. Just be sure to include how much capital you’ll need, what you intend on doing with the funds, and how long investors can expect for your company to reach profitability . The time it takes you to reach profitability will depend on startup costs, pricing, and how quickly you can build your customer base.

Build a strong foundation with your business plan

It’s in your best interest to write a business plan before you embark on your entrepreneurial endeavor. It will serve as the foundation of your company and guide your future decisions. A well-thought-out business plan allows you to confidently navigate uncharted waters with a roadmap to follow.

Once you’ve organized your landscaping business plan , you can hit the ground running. After your business starts picking up, claim your Yelp Business Page and begin receiving reviews from happy customers.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How To Start a Landscaping Business and Make It a Success

There are nearly a million people working in the landscaping industry throughout the United States, according to the Bureau of Labor Statistics. A career in this industry enables you to beautify your environment, work with your hands, and engage your creativity.

But, what if you want to do more than just work for a landscaping company? What if you want to own one? This guide will explain how to start a landscaping business, including steps like developing your skills, purchasing required supplies, and more. The tips will help you get a successful company off the ground and maximize your chances of consistently turning a profit.

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Key takeaways

• You'll need to develop landscaping skills to start a landscaping business.
• Purchasing landscaping supplies can be an expensive but essential upfront investment.
• A business plan will help you make the right decisions for your growing company.
• The right business structure can help protect you from liability.
• A detailed marketing plan will help you find the right customers for your landscaping business.

Pros and cons of starting a landscaping business

• There's a steady demand for landscapers.
• The barriers to entry are relatively low.
• You can work outdoors or lead a team from your office.
• The work may be seasonal in some parts of the country.
• You may have high equipment and labor costs for certain kinds of landscaping work.
• There's intense competition.

As long as there are homeowners and commercial buildings that need lawns mowed and flowers planted, there will be a demand for landscaping services. Since all you need is some basic equipment to get started, you can take advantage of the low barriers to entry and the high demand to get your company off the ground.

Unfortunately, in parts of the country with unfavorable winters, your work may be seasonal, and you may be forced to venture into related fields — like snow plowing — during the winter months. This can require finding a new customer base and purchasing additional equipment.

Depending on the type of landscaping you do, you may also incur high business expenses and startup costs for labor and for equipment. If you'll be doing specialized work that requires a bulldozer or other machinery, for example, it could cost tens of thousands of dollars to purchase this equipment. You could also face intense competition in many areas of the country.

Steps for starting a landscaping business

When you are figuring out how to start a business in the landscaping field, you'll need to both make sure your landscaping skills are up to par and make smart choices about the business side of your operations. Here are nine steps to take to get your company off the ground and make it a success.

1. Develop your landscaping skills

If you expect people to pay you for your landscaping skills, you'll need to make sure your talents in this industry are well-developed. There are a number of ways to do that.

You could obtain formal education, such as by completing an academic program focused on landscape management or horticulture. You could also complete various certifications through the National Association of Landscape Professionals .

Depending on what type of landscaping jobs you plan to focus on, you may also want to undergo additional training. For example, you could become a landscape architect if you hope to focus on complex landscape design work, but would need at least a bachelor's degree and would be required to complete a Landscape Architect Registration Examination.

You will likely also need real-world training, especially if you are going to be working with machinery or performing complex tasks such as hardscaping. This can often be obtained on the job by working for a landscaper or through certification programs.

2. Purchase landscaping supplies

Landscapers use many tools, and you may need to purchase a variety of different supplies depending on the kinds of services your company plans to offer. Some of the supplies you may need include, but are not limited to:

• A truck to transport landscape equipment and materials
• A lawn mower
• Various shears and trimmers, including string trimmers (weed whackers) and hedge trimmers
• Edgers to create perfect borders around flower beds
• Rakes and leaf blowers to remove leaves and debris
• Shovels for removing and adding soil, mulch, and plants
• Spreaders and/or sprayers to distribute fertilizer and weed- or insect-control applications

If you plan to do larger jobs such as installing a swimming pool or moving large rocks, you will also need to buy or rent equipment such as a bulldozer or a skid steer.

3. Create a business plan

Running your own landscaping business involves more than just focusing on your landscaping talents. In order to become an entrepreneur, you'll need to develop your business skills as well, starting by making a business plan. Business plans serve as a guide or roadmap to help you lead your company to profitability and make cohesive decisions as you begin operations.

Traditional business plans are incredibly detailed and include things like:

• A description of your company
• An analysis of the market
• Details about your organizational structure
• A description of your product line and services
• Your marketing plans and sales methods
• Financial projections for when your landscaping business will become profitable and how much you might charge for different services.

You could also opt for a lean business plan that focuses just on the key elements of your business.

4. Choose a name for your business

You'll need to select a name for your new business. This should be something catchy, simple for customers to remember, and distinctive to your brand. You'll also want to register it with your local government if required, which can usually be completed through the secretary of state's office where you plan to operate.

You will need to make sure no other companies have the same business name as you, or you will not be able to register it. You'll likely also want to register an online domain name with your company's name so you can set up a website people can navigate to when searching for your services or information about your company.

5. Decide on a business structure

You'll need to decide on the right type of business entity your landscaping company should operate as. You have several options, including the following:

• Sole proprietorship. No paperwork is involved in creating a sole proprietorship, and you and your business are the same legal entity. You'll declare business profits and losses on your personal taxes and have no protection from liability.
• Partnership: If you are going to start the business with another (or more than one) person, you can choose to operate as a partnership. Partners in general partnerships share liability and are responsible for operations, whereas partners in limited partnerships are more hands-off and are typically protected from liability. Whatever type of partnership you choose, make sure you put a partnership agreement in place. And, you and your partners will declare company profits and losses on personal tax returns.
• Limited Liability Companies. When you create an LLC, your business has a separate legal identity. You'll typically have to file tax returns and register your business with the state. LLC owners are called members and are protected from personal liability. Profits and losses still pass through to them and are declared on personal taxes.
• S corporations: S-corps are also separate legal entities that must file their own tax returns and be registered with the state. They can be more complicated to create but provide liability protections as well as some tax flexibility, as you can declare certain income to be a distribution rather than wage income, which can have favorable tax benefits. Profits and losses pass through to owners with an S-corporation as well.
• C corporations: C-Corporations are separate entities without the restrictions on ownership that exist with LLCs and S-corps. Many large and publicly traded companies are C-corps. C-corps file their own taxes and declare profits and losses, which creates a risk of double taxation, as owners are also taxed on dividends the corporation pays.

The right business structure will depend on your goals for the company, your tolerance for paperwork, and how important it is for you to put liability protections in place.

6. Register your business for taxes

Once you start your company, you will typically need to apply for an Employer Identification Number, especially if you plan to hire workers to staff your landscaping business. You can apply for an EIN on the IRS website.

If your business exists as a separate legal entity, your company's EIN is used when filing tax forms with the IRS on behalf of the business.

7. Get licenses, permits, and insurance

Depending on where you live and what kind of landscaping work you plan to perform, you may need to obtain specific business licenses and permits to operate.

For example, you may need a commercial applicator license to apply pesticides as part of your landscaping work. Or you may need a landscaping construction professional license if you intend to design or plant trees, grasses, or nursery stock or may require other special licenses to do tree work. It's a good idea to research the specific requirements in your state to find out what the mandates are.

You will need business insurance to protect against financial loss as well. You should purchase general liability insurance in case you harm someone or damage a customer's property. If you will be hiring any workers, unemployment and workers' compensation insurance may also be necessary. And, it's a good idea to get business interruption insurance in case a covered event causes you to temporarily pause operations.

8. Fund and budget for your landscaping business

You will need money to operate your landscaping business, so you should open a separate bank account to keep your company funds in. You'll also need to look into how you will secure funding to get your business off the ground. You could rely on your savings, pursue a business loan, get a small business credit card , or ask investors to help fund your startup landscaping enterprise.

9. Market your business

The key to figuring out how to make money as a landscaper is knowing your target market and being proactive in reaching customers.

To do that, you'll need to identify who you want to provide services to, if there's a niche you want to fill, and how you will reach potential customers so they'll know you can provide the services they require.

There are a number of ways to market your landscaping company, including through ads in local magazines, creating a website, connecting with customers through local groups, creating a word-of-mouth referral program, or posting pictures and videos of your work on social media sites like Houzz, TikTok, Instagram, and LinkedIn. Don’t forget to print and hand out your business cards.

Consider what kind of marketing is most likely to help you reach your target audience — and what kind of marketing is within your budget and skill level.

What is landscaping?

Landscaping is the process of improving and maintaining a property's grounds. There are different kinds of landscaping work that you could do, with landscaping tasks ranging from planting flowers to installing a patio or pool to adding other ornamental features such as ponds and outdoor kitchens.

What is the difference between landscaping and lawn care?

Lawn care focuses specifically on lawn maintenance. A lawn care business could include mowing, trimming and edging, pest control, leaf blowing, and fertilization. Landscaping can include lawn care services but also involves a broader array of services designed to make land more attractive. Landscaping could include planting flowers and trees, leaf removal, or adding pools or other outdoor structures.

How profitable is a landscaping business?

According to a survey conducted by the National Association of Landscape Professionals (NALP), the typical landscaping business owner's salary ranged from $54,000 to $115,000. However, the salary of a landscape business owner — and the profits a landscaping business makes — will vary depending on many factors, including geographic location, reputation, and services provided.

How much does it cost to start a landscaping business?

The cost of starting a landscaping business varies depending on what kinds of services you wish to perform. If you simply plan to mow lawns, you could potentially get started with a few hundred dollars. If you need an equipment truck or specialized equipment such as a bulldozer, then you may need tens of thousands of dollars to get your business off the ground.

How do I make my landscaping business successful?

To make your landscaping business successful, you must develop both your landscaping skills and your business skills. You will need a business plan and a marketing plan so you can reach customers, set prices, and determine how to become profitable. It can help to have certifications or other advanced training in landscaping. And getting good reviews once you begin work can become referrals and positive references to provide potential clients.

Bottom line

Figuring out how to start a successful landscaping business can be a challenge, but it is worth the effort if you want to help people enhance their homes or buildings — while also making a good income. Start working on these steps today, and your company will be off the ground before you know it.

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How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

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Landscape Architects & Designers in Elektrostal'

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Popular Locations

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• Elektrostal', Moscow Oblast, Russia

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Featured Reviews for Landscape Architects & Designers in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Landscape Architect & Landscape Designer that perfectly fits your project and budget limits.

A landscape architect designs and plans outdoor spaces based on the client’s needs and preferences. They:

• Create detailed plans and visual representations using computer software.
• Select suitable materials and consider environmental factors like drainage and energy usage.
• Collaborate with other professionals in Elektrostal' and oversee landscaping project progress.

Landscape architects are typically required to be licensed in order to practice professionally.

By using the expertise of a landscape architect, clients can ensure that their outdoor spaces in Elektrostal' are carefully designed, functional, and visually appealing.

• Have a degree or certification in landscape design, horticulture, or a related field
• Best for smaller projects like designing a small backyard or creating a beautiful residential garden.
• Have expertise in creating personalized designs, selecting plants, and suggesting features like patios or garden beds.
• Knowledgeable about plant care, garden aesthetics, and creating functional outdoor spaces.
• Hold a professional degree in landscape architecture and are licensed to practice.
• Best for larger-scale projects like designing a large garden or dealing with challenging terrains.
• Specialize in creating master plans for big properties, integrating features like water elements, outdoor structures, and extensive plantings.
• Have a deep understanding of design principles, construction techniques, and environmental considerations.

What does a landscape architect do?

What does a landscape designer do, questions to ask prospective landscapers in elektrostal', moscow oblast, russia:.

If you search for Landscape Architect near me you'll be sure to find a business that knows all about the latest trends and styles for your outdoor spaces, such as gardens, parks, or outdoor recreational areas.

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8 Business Plan Templates You Can Get for Free

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

• Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
• Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
• Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
• Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

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2. SBA — Introduction to business plans

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

• Do you need more guidance? 
• A simple way to structure your plan? 
• An option that works with a specific tool?
• A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Qualities of a good template
• ReferralRock
• Does the template matter?

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Ch. 9 The Development of Russia

Ivan i and the rise of moscow, learning objective.

• Outline the key points that helped Moscow become so powerful and how Ivan I accomplished these major victories
• Moscow was considered a small trading outpost under the principality of Vladimir-Suzdal into the 13th century.
• Power struggles and constant raids under the Mongol Empire’s Golden Horde caused once powerful cities, such as Kiev, to struggle financially and culturally.
• Ivan I utilized the relative calm and safety of the northern city of Moscow to entice a larger population and wealth to move there.
• Alliances between Golden Horde leaders and Ivan I saved Moscow from many of the raids and destruction of other centers, like Tver.

A rival city to Moscow that eventually lost favor under the Golden Horde.

Grand Prince of Vladimir

The title given to the ruler of this northern province, where Moscow was situated.

The Rise of Moscow

Moscow was only a small trading outpost in the principality of Vladimir-Suzdal in Kievan Rus’ before the invasion of Mongol forces during the 13th century. However, due to the unstable environment of the Golden Horde, and the deft leadership of Ivan I at a critical time during the 13th century, Moscow became a safe haven of prosperity during his reign. It also became the new seat of power of the Russian Orthodox Church.

Ivan I (also known as Ivan Kalita) was born around 1288 to the Prince of Moscow, Daniil Aleksandrovich. He was born during a time of devastation and upheaval in Rus’. Kiev had been overtaken by the invading Mongol forces in 1240, and most of the Rus’ principalities had been absorbed into the Golden Horde of the Mongol Empire by the time Ivan was born. He ascended to the seat of Prince of Moscow after the death of his father, and then the death of his older brother Yury.

Ivan I. He was born around 1288 and died in either 1340 or 1341, still holding the title of Grand Prince of Vladimir.

Ivan I stepped into a role that had already been expanded by his predecessors. Both his older brother and his father had captured nearby lands, including Kolomna and Mozhaisk. Yury had also made a successful alliance with the Mongol leader Uzbeg Khan and married his sister, securing more power and advantages within the hierarchy of the Golden Horde.

Ivan I continued the family tradition and petitioned the leaders of the Golden Horde to gain the seat of Grand Prince of Vladimir. His other three rivals, all princes of Tver, had previously been granted the title in prior years. However they were all subsequently deprived of the title and all three aspiring princes also eventually ended up murdered. Ivan I, on the other hand, garnered the title from Khan Muhammad Ozbeg in 1328. This new title, which he kept until his death around 1340, meant he could collect taxes from the Russian lands as a ruling prince and position his tiny city as a major player in the Vladimir region.

Moscow’s Rise

During this time of upheaval, the tiny outpost of Moscow had multiple advantages that repositioned this town and set it up for future prosperity under Ivan I. Three major contributing factors helped Ivan I relocate power to this area:

• It was situated in between other major principalities on the east and west so it was often protected from the more devastating invasions.
• This relative safety, compared to Tver and Ryazan, for example, started to bring in tax-paying citizens who wanted a safe place to build a home and earn a livelihood.
• Finally, Moscow was set up perfectly along the trade route from Novgorod to the Volga River, giving it an economic advantage from the start.

Ivan I also spurred on the growth of Moscow by actively recruiting people to move to the region. In addition, he bought the freedom of people who had been captured by the extensive Mongol raids. These recruits further bolstered the population of Moscow. Finally, he focused his attention on establishing peace and routing out thieves and raiding parties in the region, making for a safe and calm metaphorical island in a storm of unsettled political and military upsets.

Kievan Rus’ 1220-1240. This map illustrates the power dynamics at play during the 13th century shortly before Ivan I was born. Sarai, the capital of the Golden Horde, sat to the southeast, while Moscow (not visible on this map) was tucked up in the northern forests of Vladimir-Suzdal.

Ivan I knew that the peace of his region depended upon keeping up an alliance with the Golden Horde, which he did faithfully. Moscow’s increased wealth during this era also allowed him to loan money to neighboring principalities. These regions then became indebted to Moscow, bolstering its political and financial position.

In addition, a few neighboring cities and villages were subsumed into Moscow during the 1320s and 1330s, including Uglich, Belozero, and Galich. These shifts slowly transformed the tiny trading outpost into a bustling city center in the northern forests of what was once Kievan Rus’.

Russian Orthodox Church and The Center of Moscow

Ivan I committed some of Moscow’s new wealth to building a splendid city center and creating an iconic religious setting. He built stone churches in the center of Moscow with his newly gained wealth. Ivan I also tempted one of the most important religious leaders in Rus’, the Orthodox Metropolitan Peter, to the city of Moscow. Before the rule of the Golden Horde the original Russian Orthodox Church was based in Kiev. After years of devastation, Metropolitan Peter transferred the seat of power to Moscow where a new Renaissance of culture was blossoming. This perfectly timed transformation of Moscow coincided with the decades of devastation in Kiev, effectively transferring power to the north once again.

Peter of Moscow and scenes from his life as depicted in a 15th-century icon. This religious leader helped bring cultural power to Moscow by moving the seat of the Russian Orthodox Church there during Ivan I’s reign.

One of the most lasting accomplishments of Ivan I was to petition the Khan based in Sarai to designate his son, who would become Simeon the Proud, as the heir to the title of Grand Prince of Vladimir. This agreement a line of succession that meant the ruling head of Moscow would almost always hold power over the principality of Vladimir, ensuring Moscow held a powerful position for decades to come.

• Boundless World History. Authored by : Boundless. Located at : https://www.boundless.com/world-history/textbooks/boundless-world-history-textbook/ . License : CC BY-SA: Attribution-ShareAlike