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Digital Marketing Courses - Cambodia

Navigate the vibrant world of marketing with our comprehensive set of Digital Marketing Courses. From understanding the nuances of SEO to mastering the art of Social Media campaigns, we’ve got you covered. Whether you're a budding entrepreneur or an experienced professional in the field, our curriculum is designed to equip you with all the latest tools and techniques needed to make a tangible impact in the digital landscape.

REASONS TO CHOOSE

• Learn about the latest tools and trends in the rapidly evolving digital landscape
• Improve your skills in areas like SEO and social media with our Digital Marketing Courses
• Acquire hands-on experience with real-world digital campaigns
• Gain a comprehensive understanding of various Digital Marketing channels
• Elevate your career with in-demand Digital Marketing skills

Digital Marketing Courses

Digital marketing course.

Online Instructor-led (1 days)

Online Self-paced (8 hours)

• Course syllabus
• Dates & prices
• Who it’s for
• What’s included

Digital Marketing Course Outline

This Digital Marketing Course will cover the following modules:

Module 1: Digital Marketing

What is Digital Marketing?

• How did it Evolve?
• Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

• Online Campaign Planning
• Digital Marketing Techniques
• Campaign Strategy
• Integrated Marketing
• Multi-Channel Marketing

Module 3: Customer Experience and Usability

• Customer Experience (CX) Marketing
• User Experience (UX)
• Sitemaps and Wireframes
• Usability Testing

Module 4: Mobile Marketing

• Introduction to Mobile Marketing
• Advantages of Mobile Marketing
• Key Challenges in Mobile Marketing
• Success Factors in Mobile Marketing
• Developing a Customer-led Mobile Strategy
• Assessing the Role of Mobile Sites Vs Apps
• Mobile User Acquisition
• Building Loyalty and Customer Retention Through Mobile Channels
• Tracking and Analytics
• Conversion Rate Optimisation

Module 5: Content Strategy

• Why is Content is (still) Pivotal?
• Developing Content for Different Customer Segments
• Content and SEO: Power of ‘In-Bound Marketing’
• Developing a Content Plan

Module 6: Social Media

• Social Media Overview
• Facebook, LinkedIn, YouTube & X
• Successes and Pitfalls of Social Media

Module 7: Email Marketing

• Why is Permission is Everything?
• How to Acquire Names and Email Addresses?
• Testing Email for Continuous Improvement
• E-Newsletters and Other Email Formats
• Broadcast and Delivery Considerations
• Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

• Introduction to Search Engine Marketing
• Why is Search Engine Marketing So Crucial to Online Success?
• Search Engine Optimisation
• Pay Per Click
• Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

• Best Practices for Achieving ROI
• Integrating Online and Offline Activity
• 'Real-World' Integrated Campaigns

DELIVERY METHOD

Limited budget?

(110 remaining)

Who should attend this Digital Marketing Course?

The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

• Advertising Professionals
• Social Media Managers
• E-commerce Professionals
• Marketing Consultants
• Public Relations Specialists
• Digital Marketers
• Content Creators

Prerequisites of the Digital Marketing Course

There are no formal prerequisites for this Digital Marketing Training Course.

Digital Marketing Course Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. This Digital Marketing Course delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms and search engines, this course equips professionals with the knowledge needed to navigate the digital landscape effectively.

This course also provides delegates with a well-rounded skill set in Digital Marketing, emphasising permission marketing, integration, multi-channel strategies, etc. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.

The Knowledge Academy’s 1-day course is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course focuses on optimising advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives

• To provide a comprehensive understanding of Digital Marketing fundamentals
• To equip participants with the skills to effectively use various digital channels for promotion
• To enable participants to optimise websites and enhance conversion rates
• To teach effective Search Engine Optimisation (SEO) techniques for improved online visibility
• To instruct participants in utilising social media and mobile marketing for broader reach
• To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this Digital Marketing Course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation.

What’s included in this Digital Marketing Course?

• World-Class Training Sessions from Experienced Instructors  
• Digital Marketing Certificate           
• Digital Delegate Pack

Social Media Marketing Course

Social media marketing course outline.

Module 1: Introduction

• What is Social Media?
• Power of Social Proof
• How can Social Media Help Business?
• Risks and Drawbacks

Module 2: Planning

• How Social Media Aligns with Your Business Plan
• Establishing your identity
• Social Media and SEO

Module 3: Blogging

• Introduction
• Why Blogging is so Important?
• What to Blog About?
• Guest Blogging
• Using Graphics and Images

Module 4: X

• How to Get the Best Out of X?
• Understanding X Jargon
• Using Retweets, Hashtags, and Lists
• Tools to Make X Easier
• Finding People with Influence
• Adding a X Widget on Websites
• Customising X Background 

Module 5: LinkedIn

• Enhancing Your Profile
• Building Connections and Recommendations
• Using Groups and Answers to Drive Traffic

Module 6: Facebook

• Comparing Profiles, Groups, and Pages
• Developing a Page
• Making the Most of Timeline
• Promoted Posts and Ads on Facebook

Who should attend this Social Media Marketing Course?

The Social Media Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in effectively using social media platforms for personal branding, business marketing, content creation, and engagement. This Social Media Marketing Course can be beneficial for a wide range of professionals, which includes:

• Marketing Managers
• Freelancers

Prerequisites of the Social Media Marketing Course

There are no formal prerequisites for this Social Media Marketing Training Course.

Social Media Marketing Course Overview

Social Media Marketing has become an essential component of any successful business strategy. It involves using social media platforms to promote products, services, and brands, enabling companies to reach a vast audience. This training course offers a comprehensive introduction to the principles and practices of social media marketing, highlighting its crucial role in modern marketing efforts.

Proficiency in this Social Media Marketing Course is vital for professionals aiming to excel in the digital marketing landscape. Mastering this subject allows marketers, business owners, and entrepreneurs to effectively engage with their target audience, drive traffic, and boost conversions. By developing these skills, individuals can stay ahead of the competition and ensure their brands remain relevant and impactful in a constantly evolving market.

This 1-day Social Media Marketing Training offered by The Knowledge Academy is designed to equip delegates with the knowledge and tools needed to create, implement, and optimise social media marketing strategies. Delegates will gain practical insights into various social media platforms, learn how to develop engaging content, and understand the analytics that drive successful campaigns.

• To understand the fundamentals of Social Media Marketing
• To learn how to develop a social media marketing strategy
• To explore the best practices for creating engaging content
• To gain insights into various social media platforms and their unique features
• To learn how to use social media analytics to measure success
• To understand the role of social media in brand building

After completing the Social Media Marketing Course, delegates will receive a certification that validates their understanding and proficiency in social media marketing. This Social Media Marketing Certification will enhance their professional credentials, making them more competitive in the job market and better equipped to drive successful marketing campaigns.

What’s included in this Social Media Marketing Course?

• World-Class Training Sessions from Experienced Instructors
• Social Media Marketing Certificate        

Search Engine Optimisation (SEO) Course   Outline

Module 1: introduction to seo.

• What is SEO?

Module 2: Importance of SE

• SEO Rankings
• Customising an SEO Plan
• Business Factors
• Mapping Products and Services
• SEO for Raw Traffic

Module 3: Search Engines

• History and Evolution of Search Engines
• Web Crawler and Indexing
• Adaptive Search
• Navigational, Informational, and Transactional Queries
• Achieving Organic SEO

Module 4: Finding the Correct Keywords

• SEO Copywriting Basics
• Choosing Keywords
• Finding the Best Keywords
• Tools for Choosing Keywords
• Benefits of Using Tools
• Types of Keywords
• Understanding Long Tail Keyword Demand
• Collecting Keywords
• Using Your Keywords
• Avoiding Keyword Cramming
• Avoiding Contrivance

Module 5: Onsite Optimisation

• Anatomy of Optimised Copy
• META and Title Tags
• URL Structures
• Introduction and Advantages of Headers
• Intros and Sub-Headings 
• SEO Copywriting Mistakes
• Avoiding Irrelevance
• Landing Pages
• Social Media, Email, and Blogs
• Using Blog and Social Media Platforms
• Writing to Length
• Negative Rankings Factors
• Site Changes that Affect SEO

Module 6: Building Links

• Links Building Goals
• Defining KPIs for Link Building
• Managing Link Building
• Links Analysis
• Tools for Backlink Analysis
• Introduction and Techniques of Link Bait

Module 7: Social Media

• Integrating Your Social Media Strategy
• Network Building
• LinkedIn, Facebook, Twitter, and SEO

Module 8: Mobile SEO

• Responsive Web Design Approach
• Dynamic Serving Approach
• Parallel Mobile Site Approach

Who should attend this SEO Course?

The SEO Course is designed for individuals who want to deeply understand Search Engine Optimisation (SEO) techniques and strategies. This Search Engine Optimisation Course will particularly benefit the following professionals:

• Website Owners
• Web Developers
• PR and Advertising Agencies

Prerequisites of the SEO Course

There are no formal prerequisites for this Search Engine Optimisation Training Course.

SEO Course Overview

SEO (Search Engine Optimisation) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimising various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.

In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organisations utilise SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.

This 1-day Search Engine Optimisation Training Course by The Knowledge Academy is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum encompasses all the essential elements such as the anatomy of optimised copy and the demand for long-tail keywords.

• To gain an understanding of SEO's pivotal role in Digital Marketing
• To master techniques for identifying optimum keywords for ranking
• To understand web crawlers and their relevance in SEO
• To dive into copywriting techniques for enhanced website content
• To analyse, improve, and optimise traffic across multiple platforms

After completing this Search Engine Optimisation Course, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimise their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.

What’s included in this Search Engine Optimisation (SEO) Course?

• World-Class Training Sessions from Experienced Instructors  
• SEO Certificate          

Google Analytics Certification

Google analytics masterclass outline.

Module 1: Introduction to Google Analytics

• Introduction to Google Analytics
• Benefits of Using Google Analytics
• Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

• Get Started With Analytics
• Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

• Paid Search
• PPC (Pay Per Click)
• Organic Search
• Cost-per-click (CPC)
• Search Engine Optimisation (SEO)

Module 4: Page Tags and Pageviews

• What is Tag?
• Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

• How Does Google Analytics Work?
• Characteristics

Module 6: Dashboards

• Add widgets to your Dashboard

Module 7: Online and Offline Campaigns

• What is Online Marketing?
• Benefits of Online Marketing
• What is Offline Marketing?
• Benefits of Offline Marketing

Module 8: Landing Pages

• What is Landing Page?
• Types of Landing Pages
• Landing Page Metrics

Module 9: Visitors Flow

• What can be Done with the Users Flow Report?

Module 10: Converting Traffic

• What is Conversion?
• Set Up Goals or Ecommerce Tracking
• Content Reports

Module 11: Metrics

• Valid Dimension-Metric Combinations
• How Metrics are Calculated?

Module 12: Goal Funnels

• Introduction to Goal Funnels

Module 13: Ecommerce Reporting

• What is Ecommerce Reporting?
• Find the Reports
• Available Data

Module 14: Table Filters

• What are Table Filters?
• Types of Table Filters

Module 15: Channels

• Default Google Analytics Channels

Module 16: Custom Reports

• Steps to See Custom Reports

Module 17: Defining Goals

• Define Goals

Module 18: Understanding Campaigns and Traffic Sources

• Campaigns and Traffic Sources
• Advanced Configuration Options

Module 19: Using Tools to Export

• Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

• What is Social Media Traffic?

Module 21: Internal Site Search

• Tactics to Improve Conversion Rate
• Hands-on with GA4/UA Demo
• Additional Set up
• Implementing and Configuring Google Analytics
• What if I have Offline campaigns to Compare?
• User Basics and Intelligence of GA4
• Create and Manage Tags
• Custom Reports and Dashboards

Module 22: Events and Conversions

• Setting Up Destination Events in GA4 
• Setting Up Interaction Events in GA4 
• Events to Conversions in GA4 
• Data Layer and Ecommerce
• Create Custom Purchase Event Trigger In GTM
• Advanced Site Search and Terminology

Who should attend this Google Analytics Masterclass?

The Google Analytics Course is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

Prerequisites of the Google Analytics Masterclass

There are no formal prerequisites for this Google Analytics Masterclass.

Google Analytics Masterclass Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

Our 1-day comprehensive course on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course, they will learn how to extract valuable information using Google Analytics.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Course Objectives:

• To create reports that provide insights into the business
• To use reports and dashboards to visualise and analyse data
• To align a website page with a search engine's ranking algorithm
• To increase its visibility when people search for products or service
• To measure impressions and clicks from internal promotions
• To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavours. They will possess the skills to analyse website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

What’s included in this Google Analytics Masterclass?

• World-Class Training Sessions from Experienced Instructors   
• Google Analytics Certificate            

Google Ads Certification

Google ads certification course outline.

Module 1: Introduction to Google Ads

• What are Google Ads?
• Benefits of Using Google Ads
• Method to Advertise on Google
• How Does Google Ads Work?
• How to Use Google Ads
• Types of Google Ads
• Use Google Keyword Planner for Ads
• Google Ads Terms to Know

Module 2: Google Ads Basics

• API Structure
• Entity Relationships
• Changing and Inspecting Objects
• Retrieving Objects
• Resource Metadata
• Call Structure

Module 3: Account Management

• Creating an Account
• Linking to Manager Accounts
• List Accessible Accounts
• Get Account Hierarchy
• Managing User Access
• Change Status and Event Service

Module 4: Ad Management

• Introduction to Ad Management
• Create and Mutate Ads
• Responsive Search and Customisation
• Upgraded URLs
• Dynamic Search Ads
• Responsive Display and Search Ads

Module 5: Create Campaigns

• Add Campaigns
• Display Expansion on Search Campaigns
• Campaign Groups
• Create Ad Groups

Module 6: Bidding

• Strategy Types and Status
• Portfolio and Standard Bidding
• Set Bids Manually
• Manage Bid Modifiers

Module 7: Conversion Management

• Create Conversion Actions
• Conversion Action Types
• Upload Click and Call Conversions
• Enhanced Conversions
• Custom Conversion Variables
• Conversion Value Rules
• Conversion Goals

Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

• Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Course.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Professionals like Digital Marketers and Marketing Managers can benefit from attending this course. The insights obtained from this course empowers these professionals to leverage Hoogle Ads for business growth.

The Knowledge Academy’s 1-day comprehensive Google Ads Course will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course will be delivered by our highly professional and skilled trainers with years of teaching experience on subjects associated with the Digital Marketing domain.

• To send a pre-populated customer ID to the Google Ads API to create an account
• To handle background authentication tasks and establish a new campaign
• To target a specific keyword on Google and make a bid on the keyword
• To generate and share well-timed ads among the target audience
• To promote the business and rank organically for a search term
• To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

What’s included in this Google Ads Certification Course?

• World-Class Training Sessions from Experienced Instructors     
• Google Ads Certificate             

Landing Page Optimisation Training

Landing page optimisation training​ course outline.

Module 1: Introduction to Landing Page Optimisation?

• What is an Ideal Landing Page Optimisation Process?
• How to Get Started with Landing Page Optimisation?
• Landing Page Optimisation Tools

Module 2: Landing Page Optimisation Practices

• Focus on Your CTAs
• Leverage Testimonials
• Perform an SEO (Search Engine Optimisation) Audit
• Improve the ‘Above the Fold’ Part of Your Webpage
• Invoke FOMO
• Set Up Customer Support

Module 3: SEO Optimisation

• What is Search Engine Optimisation?
• SEO Landing Pages
• How to Create an SEO Landing Page?

Module 4: Overview of A/B Testing

• What is A/B Testing and How Does it Work?
• How to Decide What to Test?
• A/B Testing Ideas
• How do You Perform an A/B Test in Leadpages?

Module 5: Drive Traffic to Page

• Free Traffic Vs Quality Traffic
• Free Ways to Increase Website Traffic from Google
• H​ow to Drive Traffic to Your Landing Page?
• Different Ways to Drive Traffic to a Landing Page

Who should attend this Landing Page Optimisation Training Course?

This Landing Page Optimisation Course is suitable for a wide range of individuals looking to enhance their web development and content creation skills. This course can benefit a wide range of professionals, including: 

• Digital Marketers 
• E-commerce Managers 
• Web Designers and Developers 
• Entrepreneurs and Business Owners 
• Online Advertising Specialists 
• Marketing Managers 
• Conversion Rate Optimisation (CRO) Specialists 

Prerequisites of the Landing Page Optimisation Training Course  

There are no formal prerequisites for this Landing Page Optimisation Course.

Landing Page Optimisation Training​ Course Overview

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of the following specific actions:

• Submit data
• Make a purchase
• Subscribe to newsletter or blog
• Click through to another page

The Knowledge Academy’s Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a well designed and optimised landing page can increase rates significantly.

During this 1-day course, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.

What’s included in this Landing Page Optimisation Training Course?

• World-Class Training Sessions from Experienced Instructors    
• Landing Page Optimisation Training Certificate 

Search Engine Marketing (SEM) Training

Search engine marketing (sem) training​ course outline.

Module 1: Introduction to Search Engine Marketing (SEM) 

• What is Search Engine Marketing?
• SEM Terminology

Module 2:  Search Engines and Marketing 

• What are Search Engines? 
• Search Engine Advertising 

Module 3:  Introduction to Keywords

• Keywords Working
• Keyword Matching Types
• Keyword Research
• Negative Keywords

Module 4: Introduction to Quality Score

• What is Quality Score?
• Factors Influencing Quality Score
• Improving Quality Score

Module 5: Exploring Search Engine Optimisation

• Search Engines 
• Working of SEO 
• On-Page and Off-Page SEO
• Link Building 
• Improving SEO 

Module 6: SEM and Other Marketing Types

• SEM and Social Media Marketing 
• SEM and Email Marketing 

Module 7: Setting Search Engine Marketing Strategy

• Establish a Plan
• Highlighting Goals
• Determining Available and Necessary Resources
• Analysing Market and Competitors
• Choosing Media and Tools

Module 8: Analysing SEM Strategy Efficiency

• Analyse Visits 
• Analyse Click-through Rate 
• Analyse Number of Conversions 
• Analyse ROI 

Who should attend this Search Engine Marketing (SEM) Training Course?

The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:

Prerequisites of the Search Engine Marketing (SEM) Training Course

There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.

Search Engine Marketing (SEM) Training Course Overview

Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches.In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

This 1-day training is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns  and ads, and set up conversion tracking in AdWords accounts.

• To introduce the foundational principles of effective SEM strategies
• To cultivate expertise in creating and optimising PPC campaigns
• To understand keyword research, selection, and bidding processes
• To analyse campaign metrics for ongoing refinement and ROI maximisation
• To explore advanced techniques for ad targeting and audience segmentation

By the end of this training, delegates will be familiar with on-page and off-page SEO, and will be able to set up effective SEM strategies and analyse its efficiency with ease.

What’s included in this Search Engine Marketing (SEM) Training Course?

• Search Engine Marketing (SEM) Certificate             

Lead Generation Course

Lead generation training course outline.

Module 1: Introduction to Lead Generation

• What is Lead Generation?
• Need for Lead Generation
• Lead Funnel
• Mapping Lead Generation to Funnel
• Building a Robust Lead Generation Plan

Module 2: Mechanics of Lead Generation

• Lead Capture Form
• Call to Action

Module 3: Lead Generation Methods

• Outbound Lead Generation
• Inbound Lead Generation
• Statistics on Inbound Vs Outbound Marketing

Module 4: Exploring Lead Generation Trends

• Lead Generation Trends
• Inbound Lead Generation Trends
• Inbound Lead Generation Challenges

Module 5: Content Marketing

• Optimising Content Marketing for Lead Generation

Module 6: Search Engine and Website Optimisation

• Challenges for Search Engine Optimisation
• Optimising Search Engine for Lead Generation
• Challenges for Website Optimisation
• Optimising Website Optimisation for Lead Generation

Module 7: Social Media and Email Marketing

• Challenges for Social Media 
• Optimising Social Media Marketing for Lead Generation
• Challenges for Email Marketing
• Optimising Email Marketing for Lead Generation

Who should attend this Lead Generation Course?

This Lead Generation Training Course is ideal for professionals who wish to enhance their skills and knowledge in generating leads effectively. This course can benefit a wide range of professionals, including:

• Sales Managers
• Entrepreneurs
• Customer Relationship Managers
• E-commerce Managers

Prerequisites of the Lead Generation Course

There are no formal prerequisites for this Lead Generation Training Course.

Lead Generation Course Overview

Lead generation is a critical aspect of modern marketing strategies, playing a pivotal role in the success of businesses across industries. In today's highly competitive digital landscape, the ability to generate high-quality leads is indispensable. This Lead Generation Training Course, offered by The Knowledge Academy, is designed to equip professionals with the essential skills and knowledge needed to excel in the ever-evolving field of Digital Marketing.

Proficiency in Lead Generation is paramount for professionals seeking to thrive in the realm of Digital Marketing. This Lead Generation Course is especially beneficial for marketing professionals, entrepreneurs, and anyone interested in enhancing their Digital Marketing skills.

The 1-day Lead Generation Training Course by The Knowledge Academy empowers delegates with practical knowledge and strategies to boost lead generation efforts. Delegates will gain insights into the latest Digital Marketing techniques and tools essential for successful lead acquisition. Through hands-on exercises and real-world case studies, delegates will develop the skills needed to create effective Lead Generation campaigns and drive business growth.

• To understand the fundamentals of Lead Generation in Digital Marketing
• To explore advanced Lead Generation strategies and tactics
• To learn to leverage Digital Marketing channels for lead acquisition
• To create compelling lead magnets and landing pages
• To analyse data and optimise Lead Generation campaigns

After completing this Lead Generation Course, delegates will be well-prepared to excel in the competitive landscape of Digital Marketing. They will gain the skills and knowledge needed to generate high-quality leads and pave the way for high-paying jobs.

What’s included in this Lead Generation Training Course?

• Lead Generation Certificate 

Facebook Ads Course

Facebook ads masterclass course outline.

Module 1: Introduction to Facebook Ads

• What are Facebook Ads?
• Create a Facebook Ads
• Advertising from Your Page
• Advertising Features Created from Page
• Ways to Promote Business
• Prevent Page Ads from Appearing on Instagram

Module 2: Overview of Promoting Post

• Posting Posts
• Editing Postings
• Why is Post Type Not Supported?

Module 3: Setting a Budget

• Working on Advertising Billing on Facebook
• Daily Budgets
• Campaign Budgets

Module 4: Pay for Ads

• Manage Payment Methods
• View and Download Receipts
• Transfer Billing Limits

Module 5: Advance Concepts

• Using Text in Ad Images
• Link Instagram Account to Facebook Page
• Open a Conversation in Messenger from the Facebook Page
• Display System: Placements
• Pixel Facebooks

Who should attend this Facebook Ads Masterclass?  

The Facebook Ads Masterclass is designed for individuals and businesses seeking to enhance their proficiency in leveraging Facebook's advertising platform. This course can benefit a wide range of professionals, including: 

• Entrepreneurs 
• Advertising Professionals 
• Business Owners 
• E-commerce Professionals 
• Freelancers and Consultants 

Prerequisites of the Facebook Ads Masterclass  

There are no formal prerequisites for this Facebook Ads Masterclass.

Facebook Ads Masterclass Course Overview

Facebook Ads are one of the most effective tools to grow business, generate leads and sales, as well as create loyal customers. These benefits make Facebook ads a staple part of every social media strategy. Our Facebook Ads Masterclass course is designed to provide a complete knowledge of how to create powerful and compelling ads that reach out to the users.

In this 1-day training, delegates will be equipped with the knowledge about how to advertise from your page. Delegates will learn how to promote their business using the Facebook advertisement. Along with this, delegates will get an understanding of how to prevent page advertisement from appearing on Instagram. The course will also teach how to promote a post, including editing postings.

The Knowledge Academy’s Facebook Ads Masterclass course will provide a thorough understanding of how to set a budget for a facebook advertisement. Delegates will learn how advertising billing work on facebook. In addition, they will learn about budgets as well as campaign budgets. Delegates will also gain a comprehensive knowledge of how to manage payment methods. Automatic and manual payments is another essential topic to be covered in this masterclass course. On course completion, delegates will become familiarised with some other essential concepts and topics that are necessary for facebook ads.

What’s included in this Facebook Ads Masterclass?

• Facebook Ads Masterclass Certificate 

Copywriting Course

Copywriting course outline.

Module 1: Introduction to Copywriting

• What is Copywriting?
• Importance of Copywriting
• Define Copywriter
• How to Become a Copywriter?

Module 2: Customer-Focused Copy

• Reddit Threads
• Amazon Reviews
• Customer Surveys
• Customer Interviews
• Social Media

Module 3: Pro Copywriting Strategies

• Slippery Slide
• AIDA Formula
• Benefits > Features
• Social Proof
• Solving Social Proof Paradox
• Unique Selling Proposition (USP)
• Sense of Urgency

Module 4: Writing Amazing Headlines

• Be Specific
• Using Numbers
• Strong Emotions
• Answering WIIFM

Module 5: Mastering the Lead

• Starting with a Hook
• Using Mini-Stories
• Complementing the Headline
• 8 Lines or Less

Module 6: Writing Compelling Copy

• Write as You Talk
• Short Sentences
• Active Voice
• No Big Words
• Writing for Skimmers

Module 7: Copywriting Tips and Tricks

• Email Newsletters
• Sales Letters

Module 8: Advanced Copywriting Strategies

• Using Crooked Numbers
• Sellin’ Ain’t Tellin’
• Using Clear Button Copy
• Create Mental Movies
• Reducing Price Objections
• Making Effective Testimonials

Who should attend this Copywriting Course?

The Copywriting Training Courses designed for individuals seeking to enhance their writing skills specifically in the field of Copywriting. This course can benefit a wide range of professionals, including:

• Copywriters
• Communication Managers
• Sales Representatives

Prerequisites of the Copywriting Course

There are no formal prerequisites for this Copywriting Course.

Copywriting Course Overview

Copywriting is the art of crafting persuasive and compelling text to drive sales, engage readers, and build brand presence. In today’s digital age, the ability to write effective copies is invaluable across various media platforms, including websites, social media, and email marketing. This course offers essential skills to enhance your communication and marketing efforts.

Proficiency in Copywriting is crucial for marketers, content creators, business owners, and anyone involved in brand communication. Mastering Copywriting can significantly improve engagement rates and conversion rates, making it a key skill for professional success. Professionals looking to enhance their persuasive writing skills and boost their career should consider this training.

This 1-day intensive training offered by The Knowledge Academy will equip delegates with practical skills and techniques to create impactful copy. Through interactive sessions and real-world examples, participants will learn to write compelling headlines, persuasive product descriptions, and engaging content that resonates with their audience. This hands-on approach ensures immediate application of learned skills.

• To understand the fundamentals of effective Copywriting
• To learn how to craft compelling headlines and calls-to-action
• To master the art of storytelling in marketing
• To enhance skills in writing for different media platforms
• To develop techniques for audience engagement and retention
• To improve editing and proofreading skills for clarity and impact

After completing this course, delegates will receive a certification that validates their enhanced Copywriting skills. This certification is a testament to their ability to create persuasive and engaging content, making them valuable assets in any professional setting.

What’s included in this Copywriting Course?

• Copywriting Certificate 
• Digital Delegate Pack 

LinkedIn Marketing Course

Linkedin marketing course​ outline.

Module 1: Getting Started with LinkedIn  

• Profile Headline
• Branded Background Image
• Job Experience with Descriptions
• Skills and Endorsements
• Make Connections
• Be Active in Groups
• Use Career Advice
• Set Objectives
• Maximise LinkedIn Presence

Module 2: LinkedIn Company Strategy

• Creating a Company’s Business Page
• Strategies to Optimise the Company Page

Module 3: LinkedIn Campaign Strategy

• Key Considerations for an Awareness Campaign
• Key Considerations for a Consideration Campaign

Module 4: Targeting and Audiences

• Building Audiences on LinkedIn
• Rules Around Native Audiences
• Data-Driven Marketing on LinkedIn

Module 5: Campaign Execution and Delivery

• Conversion Tracking
• Lead Gen Forms
• Media Budget Planning 

Module 6: Content Strategies

• Creating Content for LinkedIn Articles
• Adding Images
• Optimising for Search
• Sharing Engaging Content
• Tracking Your Progress
• Setting Engagement Targets
• Sponsoring Your Content
• Building Your Employer Brand with Career Pages
• Creating Actionable Ads

Who should attend this LinkedIn Marketing Course?

The LinkedIn Marketing Training is tailored for individuals and professionals who want to enhance their skills and leverage the power of LinkedIn for effective marketing. This course can benefit a wide range of professionals, including: 

• Marketing Professionals 
• Sales Representatives 
• HR and Recruitment Professionals 
• Marketing Analysts 

Prerequisites of the LinkedIn Marketing Course

There are no formal prerequisites for this LinkedIn Marketing Training.

LinkedIn Marketing Course Overview

In today's digital age, LinkedIn stands out as the premier platform for professional networking, brand-building, and B2B marketing. The LinkedIn Marketing Course delves deep into harnessing the true power of this platform, helping individuals and organisations effectively reach their target audience and achieve their marketing objectives.

Proficiency in LinkedIn Marketing is becoming increasingly vital, especially for businesses looking to expand their professional network, drive B2B leads, or recruit top talent. Professionals, particularly Digital Marketing Managers, Brand Strategists, HR Managers, Business Development Executives, and Entrepreneurs, should consider mastering this platform as an essential component of their Digital Marketing toolkit.

This 1-day training course by The Knowledge Academy provides delegates with comprehensive insights into LinkedIn's unique features, algorithms, and best practices. Our experienced instructors will help delegates to gain hands-on experience, allowing them to craft compelling content, engage effectively with their audience, and optimise their LinkedIn strategies.

• To unveil the unique dynamics of LinkedIn's professional network
• To enhance personal and brand profiles for optimal visibility and engagement
• To navigate LinkedIn's advertising tools for targeted B2B campaigns
• To employ best practices for content creation and thought leadership on the platform
• To decipher LinkedIn analytics for refined marketing strategies and ROI

By the end of this training course, delegates will be proficient in crafting effective LinkedIn campaign strategies, conversion tracking, media budget planning, and creating actionable ads.

What’s included in this LinkedIn Marketing Course?  

• LinkedIn Marketing Certificate 

Online Reputation Management Training

Online reputation management training course outline.

Module 1: Overview of Online Reputation Management

• What is Online Reputation Management?
• Why Need to Manage Online Reputation?
• Online Reputation Management Strategies
• Benefits of Managing Online Reputation

Module 2: Establish a Foundation of Online Reputation Management

• How to Set the Foundation for Successful Online Reputation Management?
• What is a Socialising Business?

Module 3: Social Listening of Reputation Management

• What is Social Listening?
• What is Social Media Monitoring?
• Benefits of Social Media Monitoring
• Benefits of Social Listening
• Difference Between Social Media Monitoring and Social Listening

Module 4: Respond in Online Reputation Management

• What is Online Response Management?
• Strategies for Perfect Online Response Management
• How to Handle Online Reputation?

Module 5: Techniques for Big Brands  

• How Online Reputation Management Is Different for Enterprises and Executives? 
• Online Reputation Management Techniques for Brands
• Online Reputation Management Tools

Module 6: Measure Your Online Reputation

• Online Reviews Volume and Quality
• Web Traffic
• Conversion Metrics
• Google PageRank
• Social Reach
• Sentiment Analysis
• Share of Voice

Who should attend this Online Reputation Management Training Course?

The Online Reputation Management Course is designed for individuals and professionals who aim to enhance their skills and knowledge in effectively managing their online presence and reputation. This course can benefit a wide range of professionals, including: 

• Public Relations Professionals 
• Social Media Managers 
• Reputation Managers 
• Communication Professionals 
• Customer Service Professionals 

Prerequisites of the Online Reputation Management Training Course

There are no formal prerequisites for this Online Reputation Management Course.

Online Reputation Management Training​ Course Overview

Online reputation management is the process of improving or restoring of the name or brand’s good standing. It eliminates the negative material on the internet with positive material to improve customers’ trust.

This 1-day Online Reputation Management course provides a comprehensive knowledge to monitor discussions about the brand and respond correctly to negative comments. Delegates will learn introduction, how to establish a foundation, free social media monitoring tools, deal with complaints, complaint escalation plan and build your customers into your R&D.

Delegates will be able to understand what they can do to improve online reputation management and take proactive measures to protect their reputation now and in the future.

What’s included in this Online Reputation Management Training Course?

• Online Reputation Management Training Certificate 

Affiliate Marketing Course

Affiliate marketing course outline.

Module 1: Introduction to Affiliate Marketing

• What is Affiliate Marketing?
• Why Affiliate Marketing is Better Than Door to Door for Sales?
• Who’s Involved in Affiliate Marketing?
• Benefits of Affiliate Marketing

Module 2: Mind-Sets to Affiliate Marketing Success

• Take Advantage of Your Past Year’s Failure
• Determine Your Passion
• Determine Search Keywords for Your Selected Business
• Determine Demand for Your Product and Service
• Research Your Competition
• Understand Your Product and Audience
• Search Engine Marketing
• Seek Knowledge and Embrace Change

Module 3: Affiliate Networks

• Benefits of Working with an Affiliate Network
• Who’s an Affiliate Manager?
• What Sets Affiliate Networks Apart?
• Questions to Consider Before Applying
• Applying for a Network and Getting Approved

Module 4: Free Vs Paid Traffic

• Free Traffic
• Paid Traffic
• Why I Prefer Paid Over Free Traffic?

Module 5: Paid Traffic Source

• What Sets the Traffic Sources Apart?
• Types of Paid Traffic Sources
• Mobile Traffic (Advertising on Cell Phones)

Module 6: Finding the Right Offers for Your Campaigns

• Biggest Verticals in Affiliate Marketing
• How Offers Monetise?

Module 7: Ads and Copywriting

• Types of Ads and Examples
• Ad Metrics and Formulas
• Copywriting for Affiliate Marketing
• Copywriting Tips

Module 8: Affiliate Marketing Angles

• Choose Your Niche Blending
• Choose and Research a Demographic
• Brain Storm
• Choose Your Offer
• Populate Creatives
• Test and Alter

Module 9: Affiliate Marketing Strategy for Beginners

• Picking the Right Offer
• Red Ocean Strategy and Blue Ocean Strategy
• Find Mentors and Mastermind with Other People

Module 10: Affiliate Marketing Tools and Software

• Introduction to Affiliate Marketing Software
• Different Affiliate Marketing Tools and Software

Who should attend this Affiliate Marketing Course? 

This Affiliate Marketing Training Course is designed for individuals who are keen to excel in the world of Affiliate Marketing. It's ideal for Digital Marketers seeking to expand their monetisation channels and Bloggers or Content Creators eager to maximise their online revenue. This Digital Marketing Training can benefit a wide range of professionals, including:

• Marketing Professionals
• E-Commerce Store Owners
• Business Owners
• Affiliate Managers
• Network Marketers
• SEO Specialists
• Bloggers and Content Creators

Prerequisites of the Affiliate Marketing Course

There are no formal prerequisites for attending this Affiliate Marketing Course.

Affiliate Marketing Course Overview

Affiliate Marketing is a strategic approach where businesses reward individuals or other businesses (affiliates) for driving traffic or sales through their marketing efforts. As a cornerstone of Digital Marketing, Affiliate Marketing is highly valued for its ability to reach broader audiences and generate significant revenue with relatively low costs. Mastering Affiliate Marketing enables businesses to grow exponentially through collaborative partnerships, while affiliates can earn lucrative commissions by promoting products and services.

Proficiency in Affiliate Marketing is crucial for digital marketers, business owners, entrepreneurs, and influencers who seek to maximise their online presence and revenue potential. Professionals in advertising, content creation, and e-commerce will benefit significantly from mastering Affiliate Marketing, as it provides a scalable method to enhance brand visibility and profitability. By understanding and leveraging Affiliate Marketing, these professionals can stay competitive in the rapidly evolving digital landscape.

This comprehensive 1-day training course provided by The Knowledge Academy offers delegates in-depth insights into the world of affiliate marketing. Participants will gain practical skills to create, manage, and optimise affiliate programs. The course covers essential topics such as selecting the right affiliate partners, developing effective promotional strategies, and using analytics to track and improve performance.

• To understand the fundamentals of Affiliate Marketing
• To learn how to set up and manage an affiliate programme
• To identify and select suitable affiliate partners
• To implement best practices for compliance and transparency
• To explore advanced techniques for scaling affiliate efforts
• To integrate Affiliate Marketing with other digital strategies

Upon completing the course, participants will receive a certification in Affiliate Marketing. This credential signifies their expertise and knowledge in the field, providing a valuable addition to their professional portfolio. The certification enhances career opportunities by demonstrating a commitment to mastering Affiliate Marketing strategies, which are essential for success in the Digital Marketing domain.

What’s included in this Affiliate Marketing Course?  

• Affiliate Marketing Certificate 

Campaign Planning Training

Campaign planning masterclass course outline.

Module 1: Fundamentals

• Introduction to Campaign
• Campaign Planning and its Benefits
• Understanding What You are Promoting
• Product’s Position in Market Place
• Online and Offline Campaigns

Module 2: Objectives and Goals

• SMART Objectives
• How to Measure the Targets You Set?
• Different Stages for Achieving Goals

Module 3: Target Audience

• Defining Your Audience
• Profiling and Segmentation Tools
• Building Campaign Plan

Module 4: How to Attract Interest?

• Fulfil Features and Advantages to Demands and Requirements
• Writing a Plan That Works
• How to Work Within a Budget?
• Allocating Costs to Each Resource
• Expecting Results and Payback

Module 5: Creating and Measuring Project Plan

• Planning Templates
• Requirement of Enabling
• Setting Appropriate Targets for Each Part of Your Campaign

Who should attend this Campaign Planning Masterclass?

The Campaign Planning Masterclass is designed for individuals who are looking to enhance their skills and knowledge in the field of Campaign Planning and execution. This course can benefit a wide range of professionals, including: 

• Advertising and Public Relations Professionals 
• Communication Specialists 
• Brand Managers 
• Public Affairs Professionals 

Prerequisites of the Campaign Planning Masterclass   

There are no formal prerequisites for this Campaign Planning Masterclass.

Campaign Planning Masterclass​ Course Overview

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule. The marketing campaign plan is used to maximise the scope of online campaigns and attract new clients. More substantial organisations and businesses use campaigns for promotion. A stable digital marketing campaign plan has:

• Definite and realistic objectives which you can be confident of achieving
• The most suitable strategy for achieving these objectives against the competition
• Details of the tactics and procedures required to turn the plan into action

In this 1-day training, delegates will gain knowledge of the basic concepts of Campaign Planning. Delegates will understand what they are promoting and the position of a product in the market place. Delegates will also attain the experience of how to set targets using SMART strategies.

This training will cover various concepts, such as:

• Online and offline campaigns
• SMART objectives
• Different stages for achieving goals
• Fulfil features and advantages to demands and requirements
• Creating and measuring project plan

At the end of this training, delegates will also understand how to work within a budget. Delegates will gain knowledge of allocating costs for each element. They will even understand how to set the appropriate targets for each part of your campaign.

What’s included in this Campaign Planning Masterclass?  

• Campaign Planning Masterclass Certificate 

Customer Acquisition Training

Customer acquisition masterclass​ outline.

• Introduction to Customer Acquisition
• Decision-Making Process
• How People and Companies Buy?
• Effect of Technology: Buying and Selling a Process

Module 2: Finding and Acquiring Right Customers

• Techniques of Market Search
• Segmentation
• Difference Between Volume and Value
• Prospect Pool

Module 3: Setting Objectives

• Developing KPIs
• Conversion of Rates Via Sales Cycle

Module 4: Building an Acquisition Strategy

• Describing the Target Audience
• Defining the Value Statements for the Audience
• Communicating by the Journey from Prospect to Customer
• Predicting Response and Results

Module 5: Creating an Acquisition Communication Plan

• Evaluation and Selection of Media
• Develop an Effective Online and Offline Strategy Using Media
• Benefits of Multimedia Integration

Module 6: Creative Long-Term Acquisition Marketing Strategies

• Measuring the Efficiency of Campaigns
• Focus on Customer Requirements
• Testing and Evolution’s Role
• Measure Campaign Effectiveness Using Web Analytics

Who should attend this Customer Acquisition Training?

The Customer Acquisition Training is tailored for individuals and businesses seeking to enhance their skills and strategies in acquiring new customers. This Customer Acquisition course can benefit a wide range of professionals, including:

• Product Managers
• E-Commerce Professionals
• Public Affairs Professionals

Prerequisites of the Customer Acquisition Training

There are no formal prerequisites for this Customer Acquisition Training.

Customer Acquisition Training Overview

Customer Acquisition stands at the heart of every business's growth strategy, embodying the process of attracting and obtaining new consumers. Central to the lifecycle of businesses, it encompasses the strategies and practices aimed at influencing potential customers to patronise a company's products or services.

The cost and efficacy of acquiring new customers directly impacts a business's profitability and sustainability. Understanding Customer Acquisition allows companies to estimate the financial value each consumer brings, an essential metric that shapes marketing budgets, business strategies, and overall direction. Mastery of this subject is paramount for professionals such as marketers, sales executives, business strategists, and startup founders, all of whom play a pivotal role in expanding a company's customer base and revenue streams.

This 1-day Customer Acquisition Training is meticulously crafted to instil delegates with a profound understanding of Customer Acquisition's core principles and advantages. Delegates will delve into the profound impact of technology on consumer behaviours and decision-making processes in modern buying or selling scenarios.

• To equip delegates with cutting-edge strategies for effective customer targeting and outreach
• To develop proficiency in utilising digital platforms for maximised customer engagement
• To instil a data-driven approach for analysing and optimising acquisition campaigns
• To enhance skills for building long-term customer relationships and ensuring retention
• To provide insights into measuring and evaluating the success metrics of acquisition strategies

After completing this Customer Acquisition Training, delegates will be well-equipped to navigate the ever-evolving domain of Digital Marketing. They will possess the skills needed to design and execute successful customer acquisition campaigns, ultimately driving business growth and revenue.

What’s included in this Customer Acquisition Masterclass?

• Customer Acquisition Certificate

Customer Insight Training

Customer insight masterclass course outline.

Module 1: Insight and What is Its Relationship with Business Success?

• Origin of Marketing
• Effect of Digital on Data
• Effect of Digital on Marketing Decisions
• Relationship Between Knowledge Management and Insight 

Module 2: What Customer Insight Includes?

• Explored Number of Users and Customers and Their Value
• What Product They Use?
• Where Do They Come from? 
• What are the Factors of Cause?
• Number of Times They Come into Contact with You? 
• Number of Interactions with You? 

Module 3: Developing Customer Insight

• Main Sources of Offline Insight - CRM, Brand, Product, Channel Analytics, Research
• Sources of Online Insight - Web and App Data and Its Analysis; Social Insight
• Insight from Partnerships - Distributors, Aggregators and Affiliates
• How Analysis Turns Data into Insight?
• Integrating Multichannel Data to Produce a Picture of Multichannel Journeys

Module 4: Applications of Customer Insight

• Managing and Optimising the Online/Offline Marketing Mix
• Using Insight for Testing
• Creative Techniques to Gain Customer Insight

Module 5: Planning and Managing Your Insight Capability and Activity

• Stages of Development of Insight - A Maturity Model
• Diffusion Cycle for Analytical and Insight Innovations
• Prioritising the Development of Insight
• Developing a Feasible, Cost-Effective, Innovative, Future-Proof Competitive Plan
• Processes for Managing Customer Insight - Day to Day and Strategic
• Governance and Data Quality Management

Module 6: Technology

• Main Types of Solution in Data Management and Analytics
• Integrating Solutions
• Outsourcing

Who should attend this Customer Insight Masterclass?

The Customer Insight Masterclass is ideal for individuals and professionals looking to deepen their understanding of customer behaviour and preferences. This course can benefit a wide range of professionals, including: 

• Business Analysts 
• Product Developers 
• Customer Service Representatives 
• Sales Managers 
• Market Researchers 
• Data Analysts 
• CRM Managers 

Prerequisites of the Customer Insight Masterclass

There are no formal prerequisites for this Customer Insight Masterclass.

Customer Insight Masterclass Course Overview

Customer insight can be described as the understanding of the customer, depending on the behaviour of their experiences with the organisation, and their beliefs or requirements. Customer insight is so much distinct from research or raw data; instead, it is a multiple-view of consumers of the company that are taken from a strategic analysis of qualitative and quantitative data. Insights are the actionable motivations behind the wants and needs of customers which can be utilised to enhance features, generate new products and create consumer benefits.

This Customer Insight Masterclass Course will help delegates to learn the basics of customer insight. During this 1-day course, delegates can boost their value as well as their customers' value with customer insight. They will also get competitive benefits by understanding the behaviour and value of their customers.

This Customer Insight Masterclass course covers the following topics:

• What is insight, and what is its relationship with business' success?
• Origin of marketing
• The effect of digital on data
• What is the impact of digital on marketing decisions?
• What does customer insight include?

At the end of this training, delegates will be able to plan the development of customer insight for their business, along with a marketing strategy. They will also gain in-depth knowledge of how to research, design and manage their activity confidently.

The Knowledge Academy's Customer Insight Masterclass training illustrates delegates on how to find out and determine the sources of insight and the way it provides competitive benefits.

What’s included in this Customer Insight Masterclass?  

• Customer Insight Masterclass Certificate 

Customer Retention Training

Customer retention masterclass course outline.

Module 1: Fundamentals

• Introduction to Customer
• Customer Retention and ‘Loyalty’
• Importance of Customer Retention
• Why Retention Needs Improvement?
• Finding New Customers Procedure

Module 2: Retention Strategy

• Surprise Gifts and Discounts
• Customer Onboarding
• Use Gamification
• Keep Customers Informed
• Be Personal

Module 3: Optimise User Experience by Removing Friction in the Customer Journey

• Analytics Review of Digital Channels
• Customer Journey Mapping
• Full Site and App Functional Audit
• Techniques of Measure and Evaluate Customer Retention and Loyalty

Module 4: Data Collection

• Importance of Data Collection
• Use Data to Customise/Personalise Website, Contact Centre, and Retail Interactions
• Benefits of Knowing Your Customers

Module 5: Developing Contact Strategy for Customer Retention

• Building a Successful Contact Strategy 
• Segment Customer Base by Value and Engagement 

Who should attend this Customer Retention Training? 

The Customer Retention Traning is tailored for individuals and businesses seeking to enhance their Customer Retention strategies and cultivate lasting relationships with their clientele. This course can benefit a wide range of professionals, including:

• Customer Service Representatives
• Sales Executives
• Account Managers
• Digital Marketing Specialists
• CRM (Customer Relationship Management) Specialists

Prerequisites of the Customer Retention Training

There are no formal prerequisites for this Customer Retention Training.

Customer Retention Training Overview

In an increasingly competitive marketplace, the art and science of Customer Retention has proved helpful to many professionals in the Digital Marketing domain. While attracting new customers is vital, retaining existing ones ensures sustainable growth, brand loyalty, and consistent revenue streams. Customer Retention strategies not only help maintain a solid customer base but also strengthen brand reputation and foster lasting relationships.

Proficiency in Customer Retention is indispensable for businesses aiming for long-term success. Acquiring a new customer can cost up to five times more than retaining an existing one, emphasising the economic advantage of retention strategies. Professionals in roles such as Customer Service, Marketing, Sales, and Brand Management, as well as Business Owners and Entrepreneurs, should prioritise mastering customer retention.

This 1-day Customer Retention Training is meticulously curated to provide delegates actionable insights and practical tools to elevate their retention strategies. During this training, delegates will be introduced to proven methodologies, case studies, and interactive exercises to deepen their understanding of customer behaviour, loyalty programmes, and feedback mechanisms.

• To equip delegates with proven strategies to boost customer loyalty
• To understand key metrics and indicators for measuring retention success
• To explore the role of effective communication in retaining clients
• To analyse case studies for real-world retention insights and best practices
• To master tools and platforms enhancing post-purchase customer engagement

After completing the Customer Retention Training, delegates will be equipped with the expertise to excel in Digital Marketing. They will possess the knowledge and tools to drive customer loyalty, optimise marketing efforts, and increase ROI. This course is a stepping stone to achieving a Digital Marketing Certification and advancing one's career in this dynamic field.

What’s included in this Customer Retention Masterclass?

• Customer Retention Masterclass Certificate 

Data Analytics for Marketing Professional

Data analytics for marketing professional course outline.

• Introduction to Data Analysis
• Who is Customer?
• What is the Significance of Data and Analytical Teams in an Organisation?

Module 2: Consumer Behaviour and Marketing Strategy

• Principles of Consumer Behaviour
• Introduction to Consumer Behaviour on the Basis for Marketing Strategy
• Overview of Marketing Strategy

Module 3: Get to Know Data

• Variable Types
• Frequency Table
• Descriptive Statistics
• Steps to Make a Frequency Table
• Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

• What is Predictive Modelling Using Regression?
• How to Create Scorecards?
• Significance of Predictive Modelling in Campaign Performance
• How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

• What are Segments?
• Description Between Descriptive and Predictive
• Introduction to Cluster Analysis to Create Segments

Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Course is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

• Sales and Business Development Professionals 

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

In this 1-day training, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates will understand the principles of consumer behaviour. Delegates will also attain the experience of data mining methods.

• What is the significance of data and analytical teams in an organisation?
• Consumer behaviour and marketing strategy
• Methods of data mining
• Evaluating the impact of essential marketing variables
• Various modelling and segmentation methods

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilise the predictive models and cluster analysis.

What’s included in this Data Analytics for Marketing Professional Course?

• Data Analytics for Marketing Professional Certificate 

Data-Driven Marketing Course

Data-driven marketing masterclass​ outline.

• Introduction to Data-Driven for Marketing
• Data-Driven Marketing Strategy
• Essential Marketing Metrics
• Leaders Vs Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

• Focus on Collecting the Right Data and Create Momentum
• Conduct Small Experiments
• Strategies for Obtaining Customer Data
• Resources and Tools
• Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

• Linking Marketing Activities to Metrics
• Balanced Scorecard for Marketing
• Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

• Brand Awareness

Module 5: Essential Financial Metrics

• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Payback Period
• Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

• Introduction to Customer Lifetime Value
• Value-Based Marketing
• Balancing Short and Long-Term Customer Profitability
• Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

• CPS Vs CPM: Optimising Metric
• Optimising Sponsored Search
• Bounce Rate Changing the Internet Search Marketing Game
• Beyond SEM: Internet Display Advertising Impact
• Hypertargeting Display Advertising in Social Media
• Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

• Which Data Really Need?
• Need to Build a Ranch House or Empire State Building Infrastructure
• Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

• Marketing Campaign Management
• Marketing Processes, Technology, and the Link to Firm Performance
• B2B Vs B2C Investment Portfolio Mixes
• Overcoming the Barriers to Professionalising Marketing Processes
• Upgrading the Marketing Campaign Management (MCM) Processes

Who should attend this Data-Driven Marketing Course?

This Data-Driven Marketing Course is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

• Marketing Analysts
• Data Analysts
• UX/UI Designers
• Brand Managers

Prerequisites of the Data-Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data-Driven Marketing Masterclass Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

• To equip delegates with tools and techniques for effective data collection and analysis
• To foster a deep understanding of how to align marketing strategies with data insights
• To enhance proficiency in measuring, reporting, and optimising campaign performance
• To develop skills in predicting and responding to market trends using data analytics
• To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this Data-Driven Marketing Course, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimising marketing strategies through data analysis, empowering them to make informed decisions for business success.

What’s included in this Data-Driven Marketing Masterclass?

• Data-Driven Marketing Certificate 

Digital CRM Masterclass

Digital crm masterclass outline.

• Introduction to CRM
• Introduction to Digital Marketing
• Definition of Digital CRM
• Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

• Introduction to E-mail Marketing
• Benefits of a Successful E-CRM Strategy
• How to Meet Customer Expectations?
• Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

• How to Choose the Right Platform?
• Interaction Consistency
• Deep Dive-Moments that Matter

Module 4: Customer Identity and Data Management

• Primary Purpose of Customer Identity Management
• Data-Driven Decision-Making

Module 5: Customer Value Management

• Customer Lifetime Value
• Customer Referral Value
• Customer Influencer Value
• Customer Knowledge Value
• Balancing the Right Amount of Interaction

Module 6: CRM Operating Model

• Customer-Centric Processes
• Master Data Management and Governance

Who should attend this Digital CRM Masterclass?  

The Digital CRM Masterclass is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including: 

• Customer Service Experts 
• Business Owners and Entrepreneurs 
• Digital Strategists 

Prerequisites of the Digital CRM Masterclass  

There are no formal prerequisites for this Digital CRM Masterclass.

Digital CRM Masterclass​ Overview

Customer Relationship Management (CRM) has long been at the heart of business success. However, as the digital age advances, so does the complexity and potential of CRM. The Digital CRM Masterclass by The Knowledge Academy delves deep into the nuances of leveraging CRM in a digital-first world, ensuring businesses can effectively manage customer interactions across diverse online platforms.

In today's interconnected world, understanding the intricacies of Digital CRM is not just a luxury but a necessity. It plays a pivotal role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.

All our Digital Marketing Courses, including this intensive 1-day masterclass, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Certification Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.

• To comprehend the core principles and evolution of Digital CRM
• To master tools and platforms optimising Customer Relationship Management
• To strategise personalised campaigns enhancing customer engagement
• To evaluate CRM metrics and analytics for informed decision-making
• To integrate CRM with other digital channels for a cohesive strategy

After completing the Digital CRM Masterclass, delegates will possess the expertise needed to excel in Digital Marketing roles. They will be equipped to implement advanced CRM strategies, drive customer-centric marketing campaigns, and contribute to their organisation's growth. This course opens up new career opportunities and is a valuable asset for anyone seeking success on Digital Marketing Courses.

What’s included in this Digital CRM Masterclass?

• Digital CRM Certificate 

Digital Email Marketing Masterclass

Digital email marketing masterclass​ course outline.

• Introduction to Email Marketing
• Does Email Marketing Work?
• Is there a Catch to Email Marketing?
• Role of Email within a Digital Marketing Strategy
• Consideration
• Product Usage

Module 2: Email Marketing Tools

• Choosing an Email Service Provider
• In-house vs Outsourcing
• What to Look for in an ESP?
• CRM Software

Module 3: Five Critical Elements of Every Email You Create

• Creating Brand Impact
• Adding Intelligence to Your Design
• Driving the Purchase
• Creating Transactional/Service Messages
• Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

• Aligning Your Strategy with Your Tools
• Evaluating Vendors

Module 5: What Happens Once You Send Your Email?

• Defining the Analytics Framework
• What to Do If Something Goes Wrong?
• Revisiting Your Budget
• Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

• Email Address Acquisition
• Creative/Copy
• Making the Data Work
• Multichannel Integration
• Technology (Delivery, Deployment, and Design)
• Reporting/Analytics
• Privacy/Governmental Control
• Reactivation

Module 7: Preparing Your Email Marketing Strategy

• Your Audience
• Your Email Content

Who should attend this Digital Email Marketing Masterclass?

The Digital Email Marketing Masterclass is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including: 

• Marketing Executives 
• Communication Managers 
• Digital Marketing Specialists 

Prerequisites of the Digital Email Marketing Masterclass  

There are no formal prerequisites for this Digital Email Marketing Masterclass.

Digital Email Marketing Masterclass​ Course Overview

Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.

In this 1-day training, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.

• Fundamentals of digital email marketing
• The role of email within a digital marketing strategy
• Types of email
• How to choose an email service provider?
• In-house vs outsourcing software
• Tools of CRM
• Creating transactional/service messages
• Key drivers of your email campaign
• How to prepare an email marketing strategy?

At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.

What’s included in this Digital Email Marketing Masterclass?  

• Digital Email Marketing Masterclass Certificate 

Google Tag Manager Certification

Google tag manager masterclass course outline.

• Introduction to Google Tag Manager
• Reasons to Start Using Google Tag Manager
• Product Marketing Tools

Module 2: Set Up

• How Does Google Tag Manager Work?
• Create a Blog
• Create an Account with Google Tag Manager(GTM)
• Google Tag Manager Interface

Module 3: Google Tag Manager

• Introduction to Tag
• Triggers and Variables
• Preview and Debug Containers

Module 4: Track Tags

• Page View Triggers
• Event Tracking

Module 5: Organise the Interface

• User Management

Module 6: Publish a Tag and the Data Layer

• Creating Environments in Google Tag Manager
• Variables in the Data Layer

Module 7: Advanced Tracking

• Implementing Custom Events 

Who should attend this Google Tag Manager Masterclass?   

The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including: 

• Web Analysts 
• Website Developers 
• Content Managers 
• Small Business Owners 
• Data-Driven Professionals 

Prerequisites of the Google Tag Manager Masterclass  

There are no formal prerequisites for this Google Tag Manager Masterclass.

Google Tag Manager Masterclass Course Overview

Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.

Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.

• Basics to Google Tag Manager
• Product marketing tools
• How does Google Tag Manager work?
• How to create an account with Google Tag Manager (GTM)?
• Google Tag Manager interface
• Introduction to tag and creating the first tag
• How to debug a tag?
• How to track tags
• How to organise the interface?
• How to publish a tag and the data layer?

At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.

What’s included in this Google Tag Manager Masterclass?  

• Google Tag Manager Masterclass Certificate 

Pinterest Marketing Course

Pinterest marketing course outline.

Module 1: Introduction to Digital Marketing

• Social Media Marketing
• Principle of Social Media Marketing

Module 2: Pinterest Basics

• Working Principle of Pinterest
• What is Pinterest Used For?
• Types of Pinterest Accounts
• Pinterest Terminology

Module 3: Pinterest – Account Settings

• Setting up a Pinterest Account
• Pinterest as a Social Network

Module 4: Interface and Pinning

• Changing a Pinterest Profile
• Types of Pinterest Boards
• Categorising on Pinterest Boards
• Pinning an Image

Module 5 Pinterest Rich Pins

• What are Rich Pins?

Module 6: Tracking Traffic

• Customer Demographics on Pinterest

Module 7: Planning a Campaign

• Campaign Planning
• Following other Pinners
• Tips on Following Right Pinners

Module 8: Drive Traffic

• Tips on Driving Traffic from Pinterest

Module 9: Generating Customer Loyalty

• Why Does Customer Loyalty Matter?
• Utilising Pinterest to Foster Customer Loyalty

Module 10: Pinterest for Marketing

• How to Use Pinterest for Marketing?
• Pinterest Marketing Strategies
• Creating a Pinterest Marketing Strategies
• Pinterest Marketing Tips
• Tools for Pinterest Marketing

Module 11: Pinterest Marketing and Pinterest Ads

• Pinterest Analytics and Pinterest Ads Manager

Module 12: Pinterest SEO and Keyword Research

• Understanding the Importance of SEO
• Using Pinterest's Search Function
• Using Pinterest's Ads Keyword Tool

Module 13: Pinterest for E-commerce

• Introduction to Pinterest for E-commerce
• Creating a Shop-Friendly Pinterest Presence
• Developing Your Pinterest Sales Strategy
• Marketing Tactics for E-commerce

Module 14: Future Trends in Pinterest Marketing

• Evolving Landscape of Pinterest
• Emerging Features on Pinterest
• Anticipating Patterns in User Behaviour

Who should attend this Pinterest Marketing Course?

This Pinterest Marketing Training is designed for individuals and businesses looking to enhance their online presence and leverage the power of Pinterest for effective marketing. This course can benefit a wide range of professionals, including:

• Small Business Owners

Prerequisites of the Pinterest Marketing Course

There are no formal prerequisites for this Pinterest Marketing Training.

Pinterest Marketing Course Overview

Pinterest has become a powerful visual discovery and bookmarking tool, offering businesses a unique platform to showcase products, ideas, and services. With over 400 million active users, Pinterest's potential for driving traffic, generating leads, and increasing brand visibility is immense. Mastering Pinterest marketing can significantly enhance a company's digital strategy, making it a vital skill for modern marketers.

Proficiency in Pinterest marketing is essential for staying competitive in today’s digital landscape. Understanding its algorithms, analytics, and user engagement strategies can lead to more effective campaigns. This course is ideal for social media managers, digital marketers, content creators, and small business owners looking to harness the power of Pinterest to boost their online presence and drive business growth.

This intensive 1-day Pinterest Marketing Course provides delegates with hands-on experience and practical insights into leveraging Pinterest for marketing success. Through expert instruction and interactive sessions, delegates will learn to create compelling pins, develop effective strategies, and analyse performance metrics. By the end of the course, delegates will be equipped with the knowledge and skills to optimise their Pinterest presence and achieve their marketing goals.

• To understand the fundamentals of Pinterest and its marketing potential
• To learn how to set up and optimise a Pinterest business account
• To create visually appealing and engaging pins
• To develop a comprehensive Pinterest marketing strategy
• To utilise Pinterest analytics to measure and improve performance
• To explore advanced Pinterest features and tools

After completing the Pinterest Marketing Course, delegates will have a thorough understanding of how to effectively use Pinterest as a marketing tool, enabling them to create impactful campaigns and achieve measurable business results. They will be adept at utilising Pinterest to enhance brand visibility and drive significant online traffic.

What’s included in this Pinterest Marketing Course?

• Pinterest Marketing Certificate 

Design and Create Engaging Content for Social Media Training

Design and create engaging content for social media training course outline.

Module 1: Developing a Content Marketing Strategy

• Big Misconception is that Content Marketing is Blogging
• Top of the Funnel (TOFU) Content Marketing
• Middle of the Funnel (MOFU) Content Marketing
• Bottom of the Funnel (BOFU) Content Marketing
• Intent-Based
• Ascension Focused
• Cross-Channel
• Avatar-Based
• Your Content Marketing Success Metrics
• Lingo Used as a Content Marketer

Module 2: Plan

• Mapping to Buyer Personas and Journeys
• Developing Personas
• Developing Brand Voice
• Types of Content
• Content Mix
• Content Food Groups
• Editorial Calendars

Module 3: Create and Design

• Hiring/Team Positions
• Editing Content
• Three R's of Content Marketing
• Content Design

Module 4: Publish and Promote

• Content Repositories
• Content Alerts and Strategy Docs

Module 5: Measure

• Content ROI Mystery
• Metrics for Different Kinds of Content

Module 6: Develop an Effective Content Strategy

• Understanding Brand Position and Voice
• Creating a Content Calendar and Why it's Important
• Publishing Content More Efficiently with Hootsuite

Module 7: Driving Engagement

• Strategies that will Help Drive Engagement
• How to Increase Engagement for Top Social Networks?
• Must-Have Apps for Increasing Engagement

Module 8: Amplify Brand

• Brand Amplification
• Hashtags for Brand Awareness
• How to Discover Trending Content?
• Automatically Schedule Content

Module 9: Measuring Brand

• How to Measure Social Efforts?
• Finding the Needed Data with Hootsuite
• See Social Analytics in Action
• Step Campaign Checklist

Who should attend this Design and Create Engaging Content for Social Media Training Course? 

The Design and Create Engaging Content for Social Media Training Course is tailored for individuals seeking to excel in the realm of social media content creation. This training is highly valuable for a diverse range of professionals, including:

• Influencers and Bloggers
• Graphic Designers

Prerequisites of the Design and Create Engaging Content for Social Media Training Course

There are no formal prerequisites required for the Design and Create Engaging Content for Social Media Training Course. However, a basic understanding of social media platforms and some familiarity with design concepts could be beneficial.

Design and Create Engaging Content for Social Media Training Course Overview

When developing content, consider engaging with and providing value to the audience in different ways other than simply selling and promoting items and services. Understanding what clients want is crucial to developing interesting content and scanning your environment to assess your competition, audience, platforms, trends, and resources. Our industry experts have curated this training to provide you with the knowledge and skills to create high-quality content and assets that can be shared across multiple channels. Organisations will create a sense of creating content that communicates with customers without selling or pitching their business but delivering high-quality information. Holding lucrative skills and knowledge of designing and creating engaging content for social media provides individuals with opportunities to work on highly paid job roles in multinational organisations.

In this 1-day Design and Create Engaging Content for Social Media Training course, delegates will learn how to implement a "full-funnel" content strategy that converts cold TOFU prospects into loyal buyers of even their most expensive products and services at the Bottom of the Funnel (BOFU). They will learn how to map out their buyer personas and buying stages, consider the types of content they'll need, define their brand voice, and brainstorm some solid ideas using various tips and techniques. Our highly professional and expert trainer will conduct this training and has years of experience in teaching Digital Marketing courses.

• To build and create an effective content strategy
• To write good copy that engages with the audience
• To start content with relevant, engaging, and good quality image
• To showcase your knowledge and expertise through blogging
• To methodically optimise blog posts
• To clearly and concisely explain to the customer what product is through content

After attending this training course, delegates will be capable of providing their prospects with the right information at the right time in the customer journey. They will also be able to use different social media platforms with different strategies for marketing their product through effective and engaging content writing.

What’s Included in this Design and Create Engaging Content for Social Media Training Course?

• Design and Create Engaging Content for Social Media Certificate

Certified Artificial Intelligence (AI) for Digital Marketing Training

Certified artificial intelligence (ai) for digital marketing training  course outline.

Module 1: Introduction to AI in Digital Marketing

• Understanding Artificial Intelligence
• Benefits of AI for Modern Marketing Practices
• Ethical Considerations and AI

Module 2: AI and Consumer Insights

• Using AI to Understand Customer Behaviour
• Enhancing Customer Personas with AI
• Predictive Analytics for Customer Acquisition
• AI-driven Tools for Market Research

Module 3: AI in Content Creation and Management

• Automating Content Creation with AI
• Optimising Content Strategy with AI
• Personalisation of Content Through AI
• AI Tools for Content Performance Analysis

Module 4: AI in Social Media Marketing

• AI for Social Media Content Automation
• Enhancing Engagement Through AI Algorithms
• AI in Social Media Monitoring and Insights
• Predictive Analytics for Social Media Strategies

Module 5: AI in Search Engine Optimisation (SEO) and Marketing

• AI Tools for SEO Enhancement
• Understanding AI’s Role in Search Algorithms
• Automating Keyword Research with AI
• Personalising User Experience on Websites

Module 6: AI in Advertising and Promotions

• Programmatic Advertising Using AI
• AI-driven Dynamic Pricing Strategies
• Targeting and Retargeting with AI
• Optimising Ad Spend with AI Analytics

Module 7: AI in Email Marketing

• Personalising Email Campaigns with AI
• AI for Optimising Email Send Times
• Predictive Analytics for Email Engagement
• Automated A/B Testing with AI

Module 8: AI and Customer Relationship Management (CRM)

• Integrating AI with CRM Systems
• Enhancing Customer Service with AI Chatbots
• AI for Customer Journey Mapping
• Predictive Customer Behaviour Modelling

Who Should Attend  Certified Artificial Intelligence (AI) for Digital Marketing Training  Course

This Certified Artificial Intelligence (AI) for Digital Marketing Course is designed for anyone who wants to enhance their skills and integrate AI technologies into their digital marketing strategies. However, this training will be beneficial for:

• Digital Marketing Managers
• Content Marketing Strategists
• Email Marketing Specialists
• Marketing Automation Managers

Prerequisites  of Certified Artificial Intelligence (AI) for Digital Marketing Training  Course

There are no formal prerequisites for attending this Certified Artificial Intelligence (AI) for Digital Marketing Course.

Certified Artificial Intelligence (AI) for Digital Marketing Training  Course Overview

Artificial Intelligence (AI) for Digital Marketing is a training program designed to equip marketing professionals with the skills to utilise AI technologies to optimise and innovate their digital marketing strategies. The importance of this training lies in its ability to automate complex processes, deliver deep consumer insights, and enable personalised marketing at scale. Organisations benefit from increased efficiency, reduced costs, and enhanced campaign effectiveness. Individuals gain advanced skills in AI applications, essential for staying competitive in digital marketing. Furthermore, mastering these skills significantly boosts career prospects by positioning professionals as indispensable resources capable of leading digital transformation initiatives within their organisations.

This 1-day Artificial Intelligence (AI) for Digital Marketing training course provides delegates with the leverage to learn AI for advanced consumer insights, automate and optimise content creation, and enhance personalisation across digital channels. The course will cover AI's role in improving search engine optimisation, social media marketing, and programmatic advertising, including targeting and retargeting techniques. Additionally, participants will explore AI applications in email marketing and customer relationship management to enhance customer engagements and conversions. This training will be conducted by our highly professional and skilled trainer, who has years of experience in teaching.

• To understand AI’s role and impact on digital marketing practices
• To leverage AI for advanced consumer insights and behaviour analysis
• To automate and personalise content creation using AI tools effectively
• To enhance social media marketing with AI-driven engagement strategies
• To improve SEO techniques through AI-powered optimisation tools
• To utilise AI for efficient programmatic advertising and dynamic pricing

After attending this course, delegates will be able to effectively harness AI technologies to revolutionise their digital marketing strategies. They will be proficient in using AI to gain deep consumer insights, automate content creation, and personalise marketing efforts across various digital channels. Delegates will also be able to enhance their social media campaigns, optimise SEO practices, and implement efficient programmatic advertising with AI.

Not sure which course to choose?

Speak to a training expert for advice if you are unsure of what course is right for you. Give us a call on 01344 203999 or Enquire.

Package deals for Digital Marketing Courses

Our training experts have compiled a range of course packages on a variety of categories in Digital Marketing Courses, to boost your career. The packages consist of the best possible qualifications with Digital Marketing Courses, and allows you to purchase multiple courses at a discounted rate.

Digital Marketing Package

Included courses:.

Social Media Marketing Course $1295

SEO course $1295

Digital Marketing Course $1295

Google Analytics Certification $1295

Google Ads Certification $1295

Total without package:  $6475

Package price:   $3895 (Save $2580)

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Faculty of business administration.

Faculty of Business Administration​​​(FBA) is one of the pioneer faculties for undergraduate and graduate studies at Build Bright University (BBU) offering Associate, Bachelor and Master degrees in the fields of management, finance, accounting, banking, marketing, international business, real estate and land management. The faculty provides a supportive environment in which students develop their knowledge and skills and thus, helping them to reach their academic and professional goals. It tries to balance education in business administration with personal development. It is a leading faculty actively working with public, private and NGO sector partners in Cambodia and with some of the best universities in the region. Once enrolled, one can see students coming from a wide range of backgrounds along with highly experienced local and foreign professors to provide and share most valuable knowledge and experience.

MESSAGE FROM THE DEAN

At Faculty of Business Administration, we offer an education with skills you need to solve complex business issues in a range of environments with a challenging, rigorous education, and with support, coaching, and personalized attention. We believe strongly in the value of business administration and statistics in the analysis of all business problems. And it is reflected in our business in Cambodian society.

More and more companies run their businesses in Cambodia based on a deep understanding of business environment with a heavy quantitative focus. They hire people with a deeper understanding of those analytic tools to better understand patterns in consumption and the movements of goods and what motivates and drives those patterns.

We will develop deep relationships with outstanding faculty members in the area of business administration who have been creating both great research and new classroom content to help businesses cope with the data deluge.

Today’s competitive business, local, regional, continental and global, demands a different kind of business faculty preparation. Get your degrees in both Academic and Professional programmes from Faculty of Business Administration, Build Bright University. 

Chhim Ratha

PROGRAMS OFFERED

Bachelor of Arts (BA) in International Business

Bachelor of Arts (BA) in Real Estate and Land Management

ABOUT THE PROGRAMS

Academic Programs:

Bachelor of Arts in General Management

The program provides students to understand the theories of general management and leadership. It is designed for students pursuing a career in business management in a variety of settings including for profit and non-profit organizations, industry and government.  It is also designed to teach students the skills necessary to perform management and leadership roles in business and corporate in Cambodia and the world. It provides students to develop both business know-how and practical skills to advance career or build own business.

Bachelor of Arts in Accounting and Finance

The program is designed for students to understand the concepts, principles, theories and practices in accounting and finance. It will prepare students how to record transactions and analyze financial statements, in order to have a clear picture of financial health of a company as well as will provide students to study in finance and learn about long-term financial and budget planning. Moreover, finance activities involve raising funds, and gathering cash flow into accounting department so that students can make financial projection.

Bachelor of Arts in Finance and Banking

The program is specially designed to provide students to understand the concepts, principles, theories and practices in finance and banking transactions. It also provides students knowledge and skills in handling financial products, product development and working within the banking and finance industry as well as provide opportunities to develop into highly competent managers, who are well qualified not only in banking and finance but also other professional areas required for successful business administration and management.

Bachelor of Arts in Marketing

The program is designed to provide knowledge to students in marketing of dynamic business which is concerned with the satisfaction of people’s wants and needs. It also provides students to study things from the perspective of the consumers and to implement the appropriate marketing strategies. Students will get opportunity to study various aspects of marketing such as marketing strategy, brand management and communication, developing a market, role of customer insights, and latest marketing theories and research techniques that influence marketing practices.  

Bachelor of Arts in International Business

The program provides an overview of the environment, concepts, and basic differences involved in international business. Topics include forms of foreign involvement, international trade theory, governmental influences on trade and strategies, international organizations, multinational corporations, international human resource management, and international marketing and finance. Upon completion, students should be able to describe the foundation of international business.

Bachelor of Arts in Real Estate and Land Management

The program is designed to make the students understand the dynamics of the property market—including a sound knowledge of valuation and appraisal techniques. It is also focused on the processes taking place within property transactions, development projects and investment funding. 

Professional Programs:

Bachelor of Business Administration

The program is designed to teach students and develop the skills necessary to perform management and leadership roles in business and corporate in Cambodia and the world. It provides the students to develop both business know-how and practical skills to advance career or build own business as well as also provides a broad knowledge of the functional aspects of a company.

Associate of Business Administration

The program is designed to teach students the practical skills necessary to perform operational roles and lower level management in business and corporate in Cambodia. It also provides the students to develop both business know-how and practical skills, and communication.

Bachelor of Accounting

the program is designed to offer professional skills of education to qualified students who seek career in the field of accounting. It emphasizes the learning of concepts and practices of accounting along with the development of analytical skills in areas of data processing, management, mathematics and statistics. The program also provides students to understand use of clear and concise communication to convey relevant financial and non-financial information to decision makers and utilize technology (such as computers, accounting software, information databases) to facilitate and enhance accounting and finance reporting processes. It provides the appropriate managerial and business issues critical to analyzing accounting data and other information used for identifying and assessing opportunities and risk, developing organizational plans and allocating resources. 

Associate of Accounting

The program provides students to understand the professional skills of education to qualified students who seek career in the field of accounting. It emphasizes the learning of concepts and practices of accounting along with the development of analytical and operational skills in areas of data processing, management, mathematics and statistics.

Bachelor of Finance

The program provides students to understand quality finance education that enables graduates to become contributing members to finance community and to provide graduates with a foundation upon which continued life-long learning can be built. Moreover, the program provides students to understand the role of financial management in business firms in Cambodia and the essentials of corporate finance as well as understand the concept and mechanics of the time value of money, apply capital budgeting techniques, apply the theory of capital structure to assess a firm’s leverage and the cost of capital and an understanding of the operation of security markets and the roles played by businesses and individual investors.   

Associate of Finance

The program provides students to understand the role of financial management and operations in business firms in Cambodia and the essentials of corporate finance as well as understand the concept and mechanics of the time value of money, and apply capital budgeting techniques.

Bachelor of Marketing

The program is designed to provide students the knowledge in professional marketing of dynamic business which is concerned with the satisfaction of people’s wants and needs. It also provides students to study things from the perspective of the consumers and to implement appropriate marketing strategies. Topics include various aspects of marketing such as marketing strategy, brand management and communication, developing a market, the role of customer insights, latest marketing theories and research techniques that influence marketing practices. 

Associate of Marketing

The program provides students to understand professional marketing of dynamic business which is concerned with satisfaction of people’s wants and needs. It also provides students to study things from the perspective of the consumers and to implement appropriate marketing strategies.

Master Programs:

Master of Business Administration

The program is designed to offer students to develop business knowledge and practical skills to help graduates advance their careers in today’s competitive local, regional and global markets. It also provides students to gain a broad understanding of contemporary management skills and develop solutions to complex business situation as well as students enhance their professional expertise by completing practical assessment activities in leadership, problem-solving and communication skills.

Master of Accounting

Master of Accounting program is designed to offer advanced professional skills of accounting and to convey relevant financial and non-financial information so that decision makers can take decisions and utilize technology to facilitate and enhance accounting and finance reporting processes as well as it provides appropriate managerial and business issues critical to analyzing accounting data and other information used for identifying and assessing opportunities and risk, developing organizational plans and allocating fund. Moreover, it employs national, international and historical perspectives to analyze accounting and business issues as well as identifying ethical issues associated with accounting and business situations. Students can apply appropriate principles of ethics and civic responsibility by using analytical and research tools to monitor evolving accounting standards and practices and maintain professional skills in a changing business environment.  

Master of Finance

Master of Finance program is designed to provide students to understand the role of financial management in business firms and essentials of corporate finance. Students can apply valuation models to estimate the price of financial assets, measure risk and describe the risk-return tradeoff as expressed by the Capital Assets Pricing Model as well as focus on financial markets and institutions and their roles in businesses. Moreover, the program provides an understanding of international financial management and risks involved in local and global businesses.

ADMISSION REQUIREMENTS

Professional Degree (Associate and Bachelor)

• The applicant for Associate program and Bachelor program must have high school diploma or equivalent degree or a certificate certifying that he/she has not passed the high school examination.
• Must pass entrance exam controlled by MoYES and BBU’s committee

Academic Degree (Bachelor) 

• The applicant for Bachelor program must have high school diploma or equivalent degree from a duly recognized school.

Master Degree

• The applicant for Master program must have a bachelor degree in respective discipline or related area in which he/she is interested to pursue the study from a recognized institute.

HOW TO APPLY

Build Bright University receives walk-in application from the applicant or his/her relatives/friends at any of the campuses of the university, and new students can register in the programs during the promotion time-period of the university. The prospective students must:

• Have transcript from any school/university/institution which is recognized by the Ministry of Education, Youth and Sport.
• Filledin admission form, specifying the program, faculty, major, etc. with signature and three copies of 4 *6 cm. photographs.
• Submit the application form and documents for admission along with payment of requisite tuition fee.

PROGRAM STRUCTURE

1. Associate degree (professional oriented program)

• General education courses – 4 courses (12 credits)
• Basic major courses – 6 courses (18 credits)
• Core major courses – 10 courses (30 credits)

2. Bachelor degree (professional oriented program)

• Basic major courses – 13 courses (39 credits)
• Core major courses – 21 courses (63 credits)
• Research work  –  Internship and research project (6 credits)

3. Bachelor degree (academic oriented program)

• General education courses – 7 courses (21 credits)
• Basic major courses –13 courses (39 credits)
• Core major courses – 18 courses (54 credits)

4. Master degree

• Basic major courses – 6 Courses (18 credits)
• Core major courses – 8 Courses (24 credits)
• Research Work (6 Credits)

COURSEWORK AND RESEARCH WORK PLAN  

• Academic Programs

  1.Bachelor of Arts in General Management

2.Bachelor of Arts in Accounting and Finance 

3.Bachelor of Arts in Finance and Banking 

4.Bachelor of Arts in Marketing

5.Bachelor of Arts in International Business

6.Bachelor of Arts in Real Estate and Land Management

• Professional Degree

1.Bachelor of Business Administration

2.Bachelor of Accounting