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10.9: Informative Speech Examples

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• Lisa Coleman, Thomas King, & William Turner
• Southwest Tennessee Community College

“Getting Plugged In”

TED Talks as a Model of Effective Informative Speaking Over the past few years, I have heard more and more public speaking teachers mention their use of TED speeches in their classes. What started in 1984 as a conference to gather people involved in Technology, Entertainment, and Design has now turned into a worldwide phenomenon that is known for its excellent speeches and presentations, many of which are informative in nature. [1] The motto of TED is “Ideas worth spreading,” which is in keeping with the role that we should occupy as informative speakers. We should choose topics that are worth speaking about and then work to present them in such a way that audience members leave with “take-away” information that is informative and useful. TED fits in with the purpose of the “Getting Plugged In” feature in this book because it has been technology-focused from the start. For example, Andrew Blum’s speech focuses on the infrastructure of the Internet, and Pranav Mistry’s speech focuses on a new technology he developed that allows for more interaction between the physical world and the world of data. Even speakers who don’t focus on technology still skillfully use technology in their presentations, as is the case with David Gallo’s speech about exotic underwater life. Here are links to all these speeches:

• Andrew Blum’s speech: What Is the Internet, Really?  
• Pranav Mistry’s speech: The Thrilling Potential of Sixth Sense Technology.  
• David Gallo’s speech: Underwater Astonishments.
• What can you learn from the TED model and/or TED speakers that will help you be a better informative speaker?
• In what innovative and/or informative ways do the speakers reference or incorporate technology in their speeches?

Example Outlines

Sample speech 1.

Title: Going Green in the World of Education

General Purpose : To inform

Specific Purpose : To inform my audience about ways in which schools are going green.

Thesis Statement : The green movement has transformed school buildings, how teachers teach, and the environment in which students learn.

Introduction

Attention Getter: Did you know that attending or working at a green school can lead students and teachers to have fewer health problems? Did you know that allowing more daylight into school buildings increases academic performance and can lessen attention and concentration challenges? Well, the research I will cite in my speech supports both of these claims, and these are just two of the many reasons why more schools, both grade schools, and colleges, are going green.

Introduction of Topic: Today, I’m going to inform you about the green movement that is affecting many schools.

Credibility and Relevance: Because of my own desire to go into the field of education, I decided to research how schools are going green in the United States. But it’s not just current and/or future teachers that will be affected by this trend. As students at Eastern Illinois University, you are already asked to make “greener” choices. Whether it’s the little signs in the dorm rooms that ask you to turn off your lights when you leave the room, the reusable water bottles that were given out on move-in day, or even our new Renewable Energy Center, the list goes on and on. Additionally, younger people in our lives, whether they be future children or younger siblings, or relatives, will likely be affected by this continuing trend.

Thesis/Preview: In order to better understand what makes a “green school,” we need to learn about how K–12 schools are going green, how college campuses are going green, and how these changes affect students and teachers.

Transition: I’ll begin with how K–12 schools are going green.

I. According to the “About Us” section on their official website, the US Green Building Council was established in 1993 with the mission to promote sustainability in the building and construction industry, and it is this organization that is responsible for the Leadership in Energy and Environmental Design, or LEED, which is a well-respected green building certification system.

A. While homes, neighborhoods, and businesses can also pursue LEED certification, I’ll focus today on K–12 schools and college campuses.

1. It’s important to note that principles of “going green” can be applied to the planning of a building from its first inception or be retroactively applied to existing buildings.

a. A 2011 article by Ash in Education Week notes that the pathway to creating a greener school is flexible based on the community and its needs.

i. In order to garner support for green initiatives, the article recommends that local leaders like superintendents, mayors, and college administrators become involved in the green movement. ii. Once local leaders are involved, the community, students, parents, faculty, and staff can be involved by serving on a task force, hosting a summit or conference, and implementing lessons about sustainability into everyday conversations and school curriculum.

b. The US Green Building Council’s website also includes a tool kit with a lot of information about how to “green” existing schools.

2. Much of the efforts to green schools have focused on K–12 schools and districts, but what makes a school green?

a. According to the US Green Building Council’s Center for Green Schools, green school buildings conserve energy and natural resources.

i. For example, Fossil Ridge High School in Fort Collins, Colorado, was built in 2006 and received LEED certification because it has automatic light sensors to conserve electricity and uses wind energy to offset nonrenewable energy use.

ii. To conserve water, the school uses a pond for irrigation, has artificial turf on athletic fields, and installed low-flow toilets and faucets.

iii. According to the 2006 report by certified energy manager Gregory Kats titled “Greening America’s Schools,” a LEED-certified school uses 30–50 percent less energy, 30 percent less water, and reduces carbon dioxide emissions by 40 percent compared to a conventional school.

b. The Center for Green Schools also presents case studies that show how green school buildings also create healthier learning environments.

i. Many new building materials, carpeting, and furniture contain chemicals that are released into the air, which reduces indoor air quality.

ii. So green schools purposefully purchase materials that are low in these chemicals.

iii. Natural light and fresh air have also been shown to promote a healthier learning environment, so green buildings allow more daylight in and include functioning windows.

Transition: As you can see, K–12 schools are becoming greener; college campuses are also starting to go green.

II. Examples from the University of Denver and Eastern Illinois University show some of the potentials for greener campuses around the country.

A. The University of Denver is home to the nation’s first “green” law school.

1. According to the Sturm College of Law’s website, the building was designed to use 40 percent less energy than a conventional building through the use of movement-sensor lighting; high-performance insulation in the walls, floors, and roof; and infrared sensors on water faucets and toilets.

2. Electric car recharging stations were also included in the parking garage, and the building has extra bike racks and even showers that students and faculty can use to freshen up if they bike or walk to school or work.

B. Eastern Illinois University has also made strides toward a more green campus.

1. Some of the dining halls on campus have gone “trayless,” which according to a 2009 article by Calder in the journal Independent School has the potential to dramatically reduce the amount of water and chemical use, since there are no longer trays to wash, and also helps reduce food waste since people take less food without a tray.

2. The biggest change on campus has been the opening of the Renewable Energy Center in 2011, which according to EIU’s website is one of the largest biomass renewable energy projects in the country.

a. The Renewable Energy Center uses slow-burn technology to use wood chips that are a byproduct of the lumber industry that would normally be discarded.

b. This helps reduce our dependency on our old coal-fired power plant, which reduces greenhouse gas emissions.

c. The project was the first known power plant to be registered with the US Green Building Council and is on track to receive LEED certification.

Transition: All these efforts to go green in K–12 schools and on college campuses will obviously affect students and teachers at the schools.

III. The green movement affects students and teachers in a variety of ways.

A. Research shows that going green positively affects a student’s health.

1. Many schools are literally going green by including more green spaces such as recreation areas, gardens, and greenhouses, which according to a 2010 article in the Journal of Environmental Education by University of Colorado professor Susan Strife has been shown to benefit a child’s cognitive skills, especially in the areas of increased concentration and attention capacity.

2. Additionally, the report I cited earlier, “Greening America’s Schools,” states that the improved air quality in green schools can lead to a 38 percent reduction in asthma incidents and that students in “green schools” had 51 percent less chance of catching a cold or the flu compared to children in conventional schools.

B. Standard steps taken to green schools can also help students academically.

1. The report “Greening America’s Schools” notes that a recent synthesis of fifty-three studies found that more daylight in the school building leads to higher academic achievement.

2. The report also provides data that show how a healthier environment in green schools leads to better attendance and that in Washington, DC, and Chicago, schools improved their performance on standardized tests by 3–4 percent.

C. Going green can influence teachers’ lesson plans as well their job satisfaction and physical health.

1. There are several options for teachers who want to “green” their curriculum.

a. According to the article in Education Week that I cited earlier, the Sustainability Education Clearinghouse is a free online tool that provides K–12 educators with the ability to share sustainability-oriented lesson ideas.

b. The Center for Green Schools also provides resources for all levels of teachers, from kindergarten to college, that can be used in the classroom.

2. The report “Greening America’s Schools” claims that the overall improved working environment that a green school provides leads to higher teacher retention and less teacher turnover.

3. Just as students see health benefits from green schools, so do teachers, as the same report shows that teachers in these schools get sick less, resulting in a decrease of sick days by 7 percent.

Transition to conclusion and summary of importance: In summary, the going-green era has impacted every aspect of education in our school systems.

Review of main points: From K–12 schools to college campuses like ours, to the students and teachers in the schools, the green movement is changing the way we think about education and our environment.

Closing statement: As Glenn Cook, the editor in chief of the American School Board Journal , states on the Center for Green Schools’s website, “The green schools movement is the biggest thing to happen to education since the introduction of technology to the classroom.”

Works Cited

Ash, K. (2011). “Green schools” benefit budgets and students, report says. Education Week , 30 (32), 10.

Calder, W. (2009). Go green, save green. Independent School , 68 (4), 90–93.

The Center for Green Schools. (n.d.). K–12: How. Retrieved from http://www.centerforgreenschools.org/main-nav/k-12/buildings.aspx

Eastern Illinois University. (n.d.). Renewable Energy Center. Retrieved from www.eiu.edu/sustainability/eiu_renewable.php

Kats, G. (2006). Greening America’s schools: Costs and benefits. A Capital E Report. Retrieved from http://www.usgbc.org/ShowFile.aspx?DocumentID=2908

Strife, S. (2010). Reflecting on environmental education: Where is our place in the green movement? Journal of Environmental Education , 41 (3), 179–191. doi:10.1080/00958960903295233

Sturm College of Law. (n.d.). About DU law: Building green. Retrieved from www.law.du.edu/index.php/about/building-green

USGBC. (n.d.). About us. US Green Building Council . Retrieved from https://new.usgbc.org/about

Sample Speech 2

Informative Speech on Lord Byron

I. Attention Grabber : Imagine an eleven-year-old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him.

II. Reveal Topic : This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood. Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry. Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen. Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek war for independence.

III. Credibility : I learned all about Lord Byron when I took Humanities 1201 last semester.

IV. Thesis/Preview: Today, I will discuss his childhood, poetry, and legacy.

I. Lord Byron was born on January 22, 1788, to Captain John Byron and Catherine Gordon Byron.

A. According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.

B. By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.

C. Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition.

1. He would become very upset and fight anyone who even spoke of his lameness.

2. Despite his handicap, Lord Byron was very active and liked competing with the other boys.

D. At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale.

1. With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.

2. Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.

3. During this time, May Gray, Byron’s nurse had already begun physically and sexually abusing him.

4. A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired immediately.

5. Unfortunately the damage had already been done.

6. In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”

E. Although Lord Byron had many obstacles to overcome during his childhood, he became a world-renowned poet by the age of 24.

II. Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world.

A. According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.

B. But according to Paul Trueblood, Childe Harold was published in 1812 and became one of the best-selling works of literature in the 19th century.

1. Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.

2. Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.

C. Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.

D. He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved.

1. One such story was about the last king of Babylon.

2. This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.

E. Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek war for independence.

III. Lord Byron, after his self-imposed exile from England, took the side of the Greeks in their war for freedom from Turkish rule.

A. Byron arrived in Greece in 1823 during a civil war.

1. The Greeks were too busy fighting amongst themselves to come together to form a formidable army against the Turks.

2. According to Martin Garrett, Lord Byron donated money to refit the Greeks' fleet of ships but did not immediately get involved in the situation.

3. He had doubts as to if or when the Greeks would ever come together and agree long enough to make any kind of a difference in their war effort.

4. Eventually the Greeks united and began their campaign for the Greek War of Independence.

5. He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.

B. Lord Byron set sail for Missolonghi in Western Greece in 1824.

1. He took a commanding position over a small number of the Greek army despite his lack of military training.

2. He had also made plans to attack a Turkish-held fortress but became very ill before the plans were ever carried through.

C. Lord Byron died on April 19, 1824, at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever.

1. After Lord Byron’s death, the Greek War of Independence, due to his support, received more foreign aid which led to their eventual victory in 1832.

2. Lord Byron is hailed as a national hero by the Greek nation.

3. Many tributes such as statues and road names have been devoted to Lord Byron since the time of his death.

I. Transition into conclusion/Review of main points: In conclusion, Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation, and is mourned by them still today. I have chosen not to focus on Lord Byron’s more liberal way of life, but rather to focus on his accomplishments in life. He was a man who owed no loyalty to Greece, yet gave his life to support their cause.

II. Closing statement: Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always remember him as the “Trumpet Voice of Liberty.”

Fleming, N., “The VARK Helpsheets,” accessed March 6, 2012, http://www.vark-learn.com/english/page.asp?p=helpsheets .

Janusik, L., “Listening Facts,” accessed March 6, 2012, d1025403.site.myhosting.com/f.org/Facts.htm.

Olbricht, T. H., Informative Speaking (Glenview, IL: Scott, Foresman, 1968), 1–12.

Oxford English Dictionary Online, accessed March 6, 2012, http://www.oed.com .

The Past in Pictures, “Teaching Using Movies: Anachronisms!” accessed March 6, 2012, www.thepastinthepictures.wild.ctoryunit!.htm.

Scholasticus K, “Anachronism Examples in Literature,” February 2, 2012, accessed March 6, 2012, www.buzzle.com/articles/anachronism-examples-in-literature.html.

Society for Technical Communication, “Defining Technical Communication,” accessed March 6, 2012, http://www.stc.org/about-stc/the-profession-all-about-technical-communication/defining-tc .

Verderber, R., Essentials of Informative Speaking: Theory and Contexts (Belmont, CA: Wadsworth, 1991), 3.

Vuong, A., “Wanna Read That QR Code? Get the Smartphone App,” The Denver Post , April 18, 2011, accessed March 6, 2012, http://www.denverpost.com/business/ci_17868932 .

• “About TED,” accessed October 23, 2012, http://www.ted.com/pages/about . ↵

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Presentation styles: Explore different ways of presenting

Get your team on prezi – watch this on demand video.

Anete Ezera June 01, 2023

In the realm of public speaking and professional communication, mastering different presentation styles is essential for engaging and captivating your audience. Whether you’re delivering a business pitch, an educational lecture, or a sales presentation, the way you present your content can make a significant impact on conveying your message effectively. This article aims to explore various presentation styles and highlight the versatility of Prezi presentations that can elevate your delivery to new heights. From the classic approach to storytelling and demonstrations, we’ll delve into how Prezi can support and enhance each presentation style.

Why is it important to choose the right presentation style?

Selecting the appropriate types of presentation styles is crucial for effectively delivering your message and engaging your audience. The choice of style can significantly impact the overall effectiveness and success of your presentation. Here are some reasons why it’s important to choose the right style for your presentation.

Audience engagement

Different presentation styles have varying levels of audience engagement. By selecting a style that aligns with your audience’s preferences and expectations, you can enhance their level of engagement and create a more impactful presentation. For example, an interactive style may be ideal for engaging a tech-savvy audience, while a visual style can captivate visually-oriented individuals.

Message clarity 

Each presentation style has its strengths in conveying specific types of information. For instance, a storytelling style is effective for presenting narratives and evoking emotions, while a demonstration style is suitable for showcasing the practical application of a product or process. Choosing the right style ensures that your message is communicated clearly and resonates with your audience.

Retention and memorability

A well-suited presentation style enhances the audience’s ability to remember and retain information. By utilizing visuals, interactive elements, or a freeform approach, you can create a memorable experience that helps your audience internalize and recall key points long after the presentation is over. The right style can make your content more memorable, increasing its impact and effectiveness.

Personal connection

The presentation style you choose can also influence the level of personal connection you establish with your audience. Some styles, such as a freeform or conversational approach, foster a sense of rapport and authenticity. By selecting a style that aligns with your personality and communication style, you can establish a stronger connection with your audience and create a more engaging and relatable experience.

Brand representation

Your presentation style should also align with your brand identity and values. Consistency in style and tone across your presentations helps build brand recognition and reinforces your messaging. Choosing a style that is consistent with your brand image ensures a cohesive and professional representation of your organization or personal brand.

Audience needs and preferences

Understanding your audience’s needs, preferences, and expectations is paramount when choosing a presentation style. By considering factors such as their industry, demographics, and familiarity with presentation formats, you can tailor your style to cater to their specific requirements. This customization enhances their overall experience and increases the likelihood of achieving your presentation goals.

To explore the different presentation styles in a video format, watch our comprehensive video on this topic:

Classic presentation style

The classic style of presentation serves as the foundation for many public speeches and business presentations. It follows a structured and logical approach, with a clear introduction, main points, and conclusion. This style often utilizes bullet points, accompanied by concise explanations. By employing the classic style of presentation, speakers can effectively communicate their ideas, engage their audience, and leave a lasting impact.

Integrating Prezi into the classic style of presentation introduces an interactive dimension, enabling you to craft visually appealing slides that captivate and sustain audience interest. Through Prezi’s dynamic capabilities, such as zooming and panning, you can accentuate essential details and maintain an engaged audience from start to finish. For a classic presentation style, check out the following Prezi presentation templates.

Storytelling presentation style

Storytelling is a powerful technique that can breathe life into your presentations. It goes beyond simply relaying facts and figures. It taps into the power of narrative, engaging the audience’s imagination, emotions, and personal experiences. Through storytelling, you can create a shared experience with your listeners, allowing them to relate to your message on a deeper level. By presenting information in the form of a story, you can captivate attention, maintain interest, and ensure better retention of key points. 

Storytelling also provides a framework for organizing complex information, as it follows a natural progression of beginning, middle, and end. It allows you to introduce characters, conflicts, and resolutions, which help in clarifying concepts and illustrating the practical applications of your ideas. This style invites active participation from the audience, as they become invested in the narrative and eagerly anticipate the outcome. Overall, storytelling is a potent tool that enriches presentations by fostering emotional connections, enhancing understanding, and leaving a lasting impact on your audience.

Prezi offers a range of templates and design options that enable you to create visually stunning storytelling presentations. You can incorporate images, videos, and other multimedia elements to enhance the storytelling experience. With Prezi’s seamless transitions and cinematic effects, you can take your audience on a captivating journey, effectively conveying your message in a memorable way.

Demonstration presentation style

Demonstration presentations are particularly useful when showcasing a product, process, or concept. This style involves actively illustrating how something works or how to perform a task. Furthermore, the demonstration presentation styles cater to different learning styles, accommodating visual, auditory, and kinesthetic learners. Through a combination of visual aids, live examples, and interactive elements, this style ensures a memorable and impactful experience that resonates with the audience long after the presentation is over.

Prezi’s interactive features allow you to embed videos, animations, or step-by-step visual guides to provide a clear demonstration. You can create a path through the presentation that guides the audience through each step, ensuring a smooth and engaging experience. Prezi’s flexible canvas provides ample space to showcase details and highlight important features, making your demonstration impactful and informative.

Interactive presentation style

The interactive presentation styles break away from the traditional one-way flow of information and encourage active participation from the audience. It involves incorporating interactive elements, such as quizzes, polls, and collective exercises, to engage the audience and promote a two-way communication process. By embracing interactive presentation styles, speakers can transform their presentations into dynamic and engaging experiences that foster collaboration, encourage audience involvement, and create a shared learning environment.

With Prezi’s interactive capabilities, presenters can spark discussions, successfully hold people’s attention, and create a collaborative environment that keeps the audience involved and invested in the presentation. For an interactive presentation, discover the Prezi presentation example below.

Visual presentation style

A visual presentation style relies heavily on visually appealing elements to convey information. It emphasizes the use of graphics, images, charts, and infographics to enhance understanding and capture the audience’s attention. 

This style leverages the principle of visual hierarchy, organizing information in a visually logical manner to guide the audience’s attention and comprehension. Visual presentations not only make information more digestible but also enhance retention and recall. The combination of relevant visuals and concise text creates a harmonious blend that aids in understanding and increases the overall impact of the presentation.

Prezi provides a wide array of visually stunning templates, design elements, and multimedia integration options to create visually impactful presentations. Presenters can leverage Prezi’s drag-and-drop editor to easily incorporate eye-catching visuals, ensuring that complex concepts are simplified and memorable. By combining Prezi’s visual capabilities with storytelling techniques, presenters can create visually engaging presentations that resonate with their audience.

Freeform presentation style

The freeform style of presentation offers presenters the flexibility to adapt their content on the go, responding to audience reactions and tailoring the presentation in real-time. It allows for spontaneity, improvisation, and a more conversational tone. 

While it requires confidence, knowledge, and the ability to think on one’s feet, the freeform style allows for a more fluid and natural presentation that can resonate deeply with the audience. It’s a format that encourages active participation, facilitates meaningful discussions, and provides an opportunity for presenters to truly connect and build rapport with their listeners.

Prezi’s open canvas and non-linear structure provide the perfect platform for freeform presentations. Presenters can navigate freely between topics, zoom in on important details, and adjust the flow based on audience engagement. Prezi’s zooming and panning capabilities enable presenters to have a dynamic and fluid presentation, allowing for seamless transitions and a personalized delivery that connects with the audience.

Prezi for different presentation styles

Mastering various presentation styles is crucial for effectively conveying your message and captivating your audience. Prezi serves as an invaluable tool that enhances each presentation style, allowing you to create engaging, visually stunning, and interactive presentations. Whether you choose the interactive, visual, or freeform style, Prezi’s features and versatility enable you to craft memorable presentations that leave a lasting impact. Embrace the power of Prezi as you embark on your journey to deliver exceptional presentations that captivate, inform, and inspire your audience. Elevate your communication skills to new heights of excellence and unlock the true potential of your ideas with Prezi’s transformative capabilities.

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Public Speaking Tips & Speech Topics

Informative Speech Outline – Template & Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Informative speeches are used in our day-to-day lives without even noticing it, we use these speeches whenever we inform someone about a topic they didn’t have much knowledge on, whenever we give someone instructions on how to do something that they haven’t done before, whenever we tell someone about another person. Informative speaking is fairly new to the world of public speaking. Ancient philosophers like Aristotle, Cicero and, Quintilian envisioned public speaking as rhetoric, which is inherently persuasive.

In this article:

What is an Informative Speech?

Here are some ways to prepare for your speech, 1. develop support for your thesis, 2. write your introduction and conclusion, 3. deliver the speech, example of an informative speech outline.

An informative speech is designed to inform the audience about a certain topic of discussion and to provide more information. It is usually used to educate an audience on a particular topic of interest. The main goal of an informative speech is to provide enlightenment concerning a topic the audience knows nothing about. The main types of informative speeches are descriptive, explanatory, demonstrative, and definition speeches. The topics that are covered in an informative speech should help the audience understand the subject of interest better and help them remember what they learned later. The goal of an informative speech isn’t to persuade or sway the audience to the speaker’s point of view but instead to educate. The details need to be laid out to the audience so that they can make an educated decision or learn more about the subject that they are interested in.

It is important for the speaker to think about how they will present the information to the audience.  

Informative Speech Preparation

When you are preparing your informative speech, your preparation is the key to a successful speech. Being able to carry your information across to the audience without any misunderstanding or misinterpretation is very important.

1. Choose Your Topic

Pick a topic where you will explain something, help people understand a certain subject, demonstrate how to use something.

2. Make a Thesis Statement

Think about what point you are trying to get across, What is the topic that you want to educate your audience on? “I will explain…” “I will demonstrate how to…” “I will present these findings…”

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Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

3. Create Points That Support Your Thesis

Take a moment to think about what would support your thesis and take a moment to write the points down on a sheet of paper. Then, take a moment to elaborate on those points and support them. 

Typical Organization for an Informative Speech:

How to Speech: 4 Key steps to doing what you are talking about.

Example: Step One: Clean the chicken of any unwanted feathers and giblets. Step Two: Spice the chicken and add stuffings. Step Three: Set oven to 425 degrees Fahrenheit. Step Four: Place chicken in the oven and cook for an hour. 

History/ What Happened Speech: Points listing from the beginning to the latest events that you want to discuss in your speech.

Example: First, Harry met Sally. Second, Harry took Sally out to the roadhouse. Third, Harry and Sally started their courtship. Fourth, Harry and Sally moved in together and adopted a dog named Paco.

What is it Speech: Two to Four main points that discuss the key elements of your subject.

Example: First, there must be four wheels. Second, the car’s engine must be functioning. Third, the doors must be functional. Fourth, in order to get to your destination, the car’s steering has to be functional.

Explain it Speech: Two to Four main points that go through the key elements of the topic to explain it.

Example: Firstly, the car drives by the engine that powers it to move forward. Secondly, by the wheels that rotate in a forward or backward motion. Thirdly, the car’s engine is powered by gas which gives it the ability to function and essentially move the car.

Write down support for your points. Take some time to research your topic thoroughly. It is good to gather statistics, expert opinions, facts, and much more to make your speech unique and effective. 

There are three main types of support you should use to strengthen your speech: 

Interest supports.

Interest supports are used to increase the audience’s interest in the topic you are presenting.

• Personal experiences
• Interaction (e.g., Questions to the audience)

Evidence Supports

Evidence increases solid factual support in your speech. Examples of evidence supported are statistics, expert opinions, direct quotations. Studies, surveys, and facts.

Multimedia Aids

Multimedia aids such as posters with pictures and writing, DVDs, music or recordings on a stereo player, videotapes, and PowerPoint presentations.

Write your introduction. Provide a quick attention getter, state your thesis, elaborate on why it is important to you and your audience. It is expected that you preview your main points in the introduction by listing all your main points of discussion in your introduction.

Write your conclusion. Tie the speech together, build to a higher point and give it a sense of conclusion.

Practice your speech until you feel confident. Present your material as effectively as possible.

Informative Speech Outline

Creating an outline for an informative speech will help you organize your ideas and information to share with your audience in an effective manner. A well-planned outline will ensure that all the important information is included in your speech and ensure that you don’t wander off-topic.

Topic: This will be the title of your speech.

Purpose: To inform the audience about the topic.

Thesis: A theme statement that clearly describes the topic and points made in the presentation.

• Introduction
• Attention-grabbing opening statement
• Reason to listen to the speech
• Thesis statement
• Preview of points to be covered
• First main point
• First subpoint
• Supporting detail
• Second subpoint
• Second main point
• Third main point
• Restatement of main points
• Restatement of thesis
• Concluding remarks

When developing an outline, follow these rules to ensure a successful speech:

• Include one idea for every point, subpoint, or supporting detail.
• If there is one point, there must be a second point. If there is one supporting point, there should be a second supporting point. 
• Be consistent. If you are using full sentences to describe points and subpoints, use full sentences throughout the outline. Ensure that the verb tense is consistent throughout your outline as well.

Informative Speech Outline Examples

Topic: Adoption

Purpose: To inform people about adoption

Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.

• What do Edgar Allan Poe, John Lennon, Steve Jobs, and Eleanor Roosevelt all have in common? They were all adopted. Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The adoption process is lengthy, expensive, and varies from country to country and even state to state. Not only does adoption vary from state to state, but sometimes the adoption process even varies within regions of a state.
• Many children get adopted every year. No one knows how adoption works.
• Adoption is a life-changing event, not just for the children involved but also for every single family made whole through adoption.
• Adoption processes vary from place to place. Types of adoption. Benefits and detriments to adoption. Many children who are adopted have experienced neglect and abuse.
• Adoption processes vary from place to place.
• The adoption process varies from state to state.
• It is more expensive in certain states than in others.
• The amount of paperwork throughout the process also depends on the state legislature.
• The adoption process varies within a state.
• In certain states, the adoption process is different from one region to the next.
• The process is different depending on the child protection laws set in each region inside a state.
• Types of adoption
• There are different types of adoption.
• There is step-parent or other family member adoption
• There is also adoption across state lines
• The more traditional adoption types are commonly known.
• There is private adoption which is most commonly found throughout the U.S.
• Adoption through foster care is a good thing to try for first-time adopters.
• The adoption process is expensive.
• There are a lot of upfront expenses.
• You are subjected to adoption agency fees to help you find a suitable match for your family.
• You also have to pay to adopt the child you want to adopt.
• There are a lot of big expenses in terms of the child too.
• Readying a living space to suit a child’s wants and needs can be expensive.
• Many new expenses come to light like healthcare, school, etc.
• Adoption processes vary from state to state. There are many different types of adoption. Adoption can be expensive, so you have to ensure that you are financially capable of caring for another human being.
• Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.
• Adoption is an absolutely life-changing adventure, but everyone needs to be more educated before walking into a demanding process. There will be many emotions, expenses, and frustration, but it truly is worth it in the end.

Topic: Snakebites and how they’re treated

Purpose: To inform the audience of the dangers of snakes and how to respond to being bitten by a snake.

Thesis: Snakebites are dangerous and could ultimately lead to loss of life if not acted upon correctly.

• Imagine that you and your friend are walking in the woods, one sunny day in the fall when leaves cover the ground. Suddenly, your friend accidentally steps on a snake and gets bitten.
• Your friend’s chance of survival depends on your knowledge of acting promptly and taking proper measures in this situation.
• Today I will inform you about three common poisonous snakes seen in our country and explain to you the effects of a snake bite.
• Three poisonous snakes. Effects of the snake’s venom. How to administer first aid in the event of a snake bite.
• Three poisonous snakes
• There are two types of Rattlesnakes.
• William Pinkston: Responsible for more deaths in this country.
• Western diamondback: found from Texas to Eastern California.
• Copperhead and Cottonmouth
• Before striking, it opens its mouth wide to reveal its white inside.
• That’s how it got its name.
• The effects of snake venom on the human body
• Hepatotoxic
• Destroys blood vessels and red blood cells.
• Deadly and fatal to the victim.
• It affects the optic nerves in the eyes, causing blindness.
• It affects the nerves controlling the respiratory muscles, causing suffocation and eventually leading to death if left untreated.
• How to administer first aid in the event of a snake bite.
• Immobilize the bitten area slightly lower than the heart.
• Apply a flat constricting band 2-4 inches above the bite.
• With a sterile scalpel or knife, make one incision that connects the fang marks.
• Squeeze venom gently from the incision with your fingers for 30 minutes.
• Get the victim to the hospital as soon as possible.
• Snake bites are dangerous and could ultimately lead to loss of life if not acted upon correctly.
• Snake bites are dangerous and could ultimately lead to loss of life if they are not cared for properly, and the victim doesn’t get the necessary treatment in time.

Informative speeches have one main goal: to inform the audience of a specific topic of interest. For you to have an effective and successful informative speech, it is important to do your research and draw up an informative speech outline. The speech outline ensures that you do not wander off topic or get carried away with one point. 

If, on the other hand, you have to prepare persuasive speech, we have a guide on outlining and preparing for it the right way right here .

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Informative Speeches — Types, Topics, and Examples

What is an informative speech?

An informative speech uses descriptions, demonstrations, and strong detail to explain a person, place, or subject. An informative speech makes a complex topic easier to understand and focuses on delivering information, rather than providing a persuasive argument.

Types of informative speeches

The most common types of informative speeches are definition, explanation, description, and demonstration.

A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

An explanatory speech presents information on the state of a given topic. The purpose is to provide a specific viewpoint on the chosen subject. Speakers typically incorporate a visual of data and/or statistics.

The speaker of a descriptive speech provides audiences with a detailed and vivid description of an activity, person, place, or object using elaborate imagery to make the subject matter memorable.

A demonstrative speech explains how to perform a particular task or carry out a process. These speeches often demonstrate the following:

How to do something

How to make something

How to fix something

How something works

How to write an informative speech

Regardless of the type, every informative speech should include an introduction, a hook, background information, a thesis, the main points, and a conclusion.

Introduction

An attention grabber or hook draws in the audience and sets the tone for the speech. The technique the speaker uses should reflect the subject matter in some way (i.e., if the topic is serious in nature, do not open with a joke). Therefore, when choosing an attention grabber, consider the following:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Common Attention Grabbers (Hooks)

Ask a question that allows the audience to respond in a non-verbal way (e.g., a poll question where they can simply raise their hands) or ask a rhetorical question that makes the audience think of the topic in a certain way yet requires no response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, which is typically done using data or statistics. The statement should surprise the audience in some way.

Provide a brief anecdote that relates to the topic in some way.

Present a “what if” scenario that connects to the subject matter of the speech.

Identify the importance of the speech’s topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

The thesis statement shares the central purpose of the speech.

Demonstrate

Preview the main ideas that will help accomplish the central purpose. Typically, informational speeches will have an average of three main ideas.

Body paragraphs

Apply the following to each main idea (body) :

Identify the main idea ( NOTE: The main points of a demonstration speech would be the individual steps.)

Provide evidence to support the main idea

Explain how the evidence supports the main idea/central purpose

Transition to the next main idea

Review or restate the thesis and the main points presented throughout the speech.

Much like the attention grabber, the closing statement should interest the audience. Some of the more common techniques include a challenge, a rhetorical question, or restating relevant information:

Provide the audience with a challenge or call to action to apply the presented information to real life.

Detail the benefit of the information.

Close with an anecdote or brief story that illustrates the main points.

Leave the audience with a rhetorical question to ponder after the speech has concluded.

Detail the relevance of the presented information.

Before speech writing, brainstorm a list of informative speech topic ideas. The right topic depends on the type of speech, but good topics can range from video games to disabilities and electric cars to healthcare and mental health.

Informative speech topics

Some common informative essay topics for each type of informational speech include the following:

Informative speech examples

The following list identifies famous informational speeches:

“Duties of American Citizenship” by Theodore Roosevelt

“Duty, Honor, Country” by General Douglas MacArthur

“Strength and Dignity” by Theodore Roosevelt

Explanation

“Give Me Liberty or Give Me Death” by Patrick Henry

“The Decision to Go to the Moon” by John F. Kennedy

“We Shall Fight on the Beaches” by Winston Churchill

Description

“I Have a Dream” by Martin Luther King, Jr.

“Pearl Harbor Address” by Franklin Delano Roosevelt

“Luckiest Man” by Lou Gehrig

Demonstration

The Way to Cook with Julia Child

This Old House with Bob Vila

Bill Nye the Science Guy with Bill Nye

Informative Speech

As a speaker, you’re given a special role. You’ve been given the power for your voice to be heard. For those who deliver an informative speech, this role can come as a challenge. Not only do you have to write a speech , but you also need to deliver it well. Of course, there’s also the challenge of making your speech interesting enough to capture the attention of your audience.

What Is an Informative Speech? An informative speech is a type of speech designed to educate the audience on a particular topic. It aims to provide interesting and useful information, ensuring the audience gains new knowledge or insights. Unlike persuasive speeches that seek to convince the audience of a particular viewpoint, informative speeches focus on explaining a subject matter clearly and objectively, without trying to influence the audience’s opinions or beliefs.

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An informative speech must be made memorable for it to be effective. Check out these examples and outlines of speeches that have tried to do just that. If they succeeded or failed, you’ll be the judge of that. Take what works and replicate it in your own speech drafts.

Informative Speech Format

Introduction.

Attention Getter : Start with a hook to grab the audience’s attention. This could be a surprising fact, an intriguing question, or a relevant story. Purpose Statement : Clearly state the purpose of your speech. This tells the audience exactly what they will learn. Preview : Briefly outline the main points you will cover. This gives the audience a roadmap of your speech.

First Main Point : Introduce your first key point. Support this point with evidence, such as data, examples, or expert quotes. Explain how this information is relevant to your topic. Second Main Point : Follow the same format as the first point, presenting new information and supporting evidence. Third Main Point : Continue with the format, ensuring each point is distinct and contributes to your overall topic. Remember to transition smoothly between points to maintain the flow of your speech.

Summary : Briefly recap the main points you’ve covered. This reinforces the information for the audience. Closing Statement : Conclude with a strong closing statement. You can reiterate the importance of the topic, share a concluding thought, or call to action if relevant.

Example of Informative Speech

The Impact of Technology on Society Good morning, everyone. Today, I am excited to delve into a topic that affects us all profoundly: the impact of technology on society. From the way we communicate to how we work and learn, technology has transformed every facet of our lives. But what does this mean for us as a society? Let’s explore this together.   Imagine a world without smartphones, social media, or the internet. It’s hard, isn’t it? These technologies have become so integral to our daily lives that living without them seems almost unthinkable.   My aim today is to shed light on both the positive and negative effects of technological advancements on our societal structures, behaviors, and relationships. We will explore three main areas: communication, privacy, and education.   Technology has revolutionized the way we communicate. Social media platforms have made it easier than ever to stay connected with loved ones around the globe. While this keeps relationships alive across distances, it also raises questions about the depth and quality of these connections.   The digital age has brought about significant concerns regarding privacy. Personal information is often collected by companies for targeted advertising, sometimes without explicit consent. This practice has led to a global conversation about the rights to privacy and the need for stricter regulations to protect personal information.   Technology has transformed the educational landscape. Online learning platforms and digital textbooks make education more accessible than ever. However, this shift also presents challenges, such as the digital divide, where not all students have equal access to technology.   In conclusion, technology’s impact on society is multifaceted, influencing our communication, privacy, and education. While it offers unprecedented opportunities for growth and connectivity, it also presents significant challenges that we must address.   As we navigate this digital age, let us embrace the benefits of technology while also being mindful of its implications. By doing so, we can ensure that technological advancements serve to enhance, rather than diminish, the quality of our societal fabric.   Thank you for your attention, and I look forward to any questions you might have.

Good Topics for Informative Speech with Samples

• Climate Change: Discuss the causes, effects, and solutions related to climate change.
• Artificial Intelligence: Explore the impact of AI on various industries and daily life.
• Space Exploration: Cover recent advancements in space exploration and missions to other planets.
• Cybersecurity: Explain the importance of cybersecurity and how individuals can protect their online privacy.
• Mental Health Awareness: Discuss common mental health issues and strategies for maintaining mental well-being.
• History of a Notable Figure: Present a biography of a historical figure and their contributions.
• Healthy Eating Habits: Share tips for maintaining a healthy diet and lifestyle.
• Renewable Energy Sources: Explain different types of renewable energy and their benefits.
• The Impact of Social Media: Discuss the positive and negative effects of social media on society.
• The Importance of Education: Explain the significance of education in personal and societal development.
• Cultural Diversity: Explore the value of cultural diversity and its impact on societies.
• Medical Breakthroughs: Highlight recent advancements in medical science and healthcare.
• Effective Time Management: Provide strategies for better time management and productivity.
• The History of a Local Landmark: Share the history and significance of a well-known local landmark.
• The Power of Positive Thinking: Discuss the benefits of a positive mindset and its impact on success.
• Economic Trends: Explain current economic trends and their implications for businesses and individuals.
• Animal Conservation: Discuss endangered species and efforts to protect them.
• The Importance of Voting: Explain the significance of participating in the democratic process.
• DIY Home Improvement: Offer tips and tricks for various home improvement projects.
• The Art of Public Speaking: Provide insights into effective public speaking techniques.

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Guidelines for an Effective Informative Speech

Always maintain your focus. It’s easy to swerve lanes with topics that are too broad, as there just too many areas that may be covered. So instead, identify the specific areas that you wish to tackle. You may also see tribute speech examples & samples.

Focus on these areas and provide supporting details for each.

If you wish to paint a mental picture for your audience, make your speech as detailed as possible. You can do so by describing even the tiniest detail of a given subject.

Additionally, consider your audience’s needs when crafting your speech. Make sure that it caters to their knowledge level and group. You need to be accurate, clear, and meaningful in order for your speech writing to be effective enough.

How to Create an Outline for Informative Speech

1. Before you create the actual outline for your speech, you need to decide on your topic of interest. This will help you brainstorm on key points that you would want to emphasize in your speech. You may also like dedication speech examples .

2. Next, it would be necessary to arrange these points in a certain manner. It may be in topical, spatial, or chronological order. This will help you make smooth transitions between different points.

3. Finally, conclude your speech . Since you aren’t meant to provide a call of action for this type of speech, simply summarize the main points.

Remember, your speech outline isn’t your whole speech but it will serve as a draft to guide you with your final speech.

Why Is an Informative Speech Important?

An informative speech is an essential part of learning, especially if you want to share your knowledge on a given matter or even spread awareness to the public. An effective informative speech provides an audience with information that are significant, yet uncommon.

Listeners wouldn’t want to hear about things that they already know, it’s the speaker’s job to expand the knowledge of an audience. At the end of the day, this ideal of educating a public proves to be beneficial for both the speaker and the audience. You may also check out orientation speech examples & samples.

What is Informative Writing Speech?

Informative writing and informative speech both aim to provide valuable information to an audience, but they differ in their presentation formats. Informative writing refers to the act of conveying information through written text, while an informative speech is the oral presentation of information to an audience. Here’s a brief explanation of each:

Informative Writing : Informative writing is a form of writing that is designed to educate or inform readers about a specific topic. It typically presents factual information, explains concepts, or provides an analysis of a subject. Informative writing can take many forms, including essays, articles, reports, research papers, blogs, and more. The primary goal is to convey information clearly and concisely to the reader. It often includes supporting evidence, examples, and details to enhance the reader’s understanding of the topic.

Informative Speech: An informative speech, on the other hand, is an oral presentation delivered to an audience with the purpose of conveying information, facts, or insights about a particular topic. It is a spoken form of communication that allows the speaker to engage with the audience in real-time. An informative speech typically follows a structured format, with an introduction, body, and conclusion. The speaker’s goal is to educate the audience, and the speech may include visual aids or props to enhance comprehension.

Types of Informative Speech

• Descriptive Speeches – These speeches aim to provide a detailed description of a subject, allowing the audience to form a clear mental image.
• Explanatory Speeches – Focused on explaining the reasons behind phenomena or processes, offering a deeper understanding of how and why things happen.
• Demonstrative Speeches – These are how-to speeches that guide the audience through the steps of doing something, emphasizing practical skills and techniques.
• Definition Speeches – Aim to clarify the meaning, background, and context of a particular term or concept, especially complex or abstract ones.
• Informative Report Speeches – Present factual reports on specific events, findings, or research, providing detailed information and analysis.
• Comparative Speeches – Discuss the similarities and differences between two or more entities, offering insights into their unique characteristics and relationships.
• Biographical Speeches – Focus on the life and achievements of a person, providing a detailed account of their contributions, experiences, and legacy.
• Historical Speeches – Offer a detailed examination of past events, including their causes, effects, and significance in history.
• Technical Speeches – Deal with complex technical information, aiming to make specialized knowledge accessible and understandable to the audience.
• Scientific Speeches – Present scientific concepts, discoveries, or research findings, emphasizing the methodology, results, and implications of scientific studies.

What are examples of informative writing?

• News Articles: News reports provide information about current events, often answering the who, what, when, where, and why questions.
• Expository Essays : These essays present information, facts, and explanations about a specific topic or subject.
• Research Papers: Academic papers that provide in-depth information and analysis on a particular subject or research question.
• How-to Guides: Instructions on how to perform a specific task, such as cooking a recipe, assembling furniture, or using software.
• Textbooks: Educational materials that provide information on various subjects, often used in schools and colleges.
• Encyclopedias: Reference books that offer detailed information on a wide range of topics.
• User Manuals: Instruction manuals that explain how to operate and troubleshoot devices, appliances, or software.
• Travel Guides: Publications that provide information about travel destinations, including attractions, accommodations, and local culture.
• Scientific Journals: Articles that report the methods, results, and conclusions of scientific research studies.
• Technical Documents: Documents that explain technical specifications, processes, or procedures in various fields, such as engineering or computer science.
• Historical Accounts: Writings that provide historical facts and analysis of past events, periods, or figures.
• Biographies: Accounts of individuals’ lives that offer information about their personal and professional experiences.
• Health and Wellness Articles: Articles that provide information on various health topics, including medical conditions, nutrition, and fitness.
• Product Reviews: Reviews that give detailed information about the features, performance, and quality of products or services.
• FAQs (Frequently Asked Questions): Lists of questions and answers that provide information about a specific topic or product.
• Documentary Narration: Narration scripts for documentaries that educate viewers on various subjects.
• Lecture Notes: Notes taken during educational lectures that summarize information presented by the lecturer.
• Financial Reports: Documents that present financial information and analysis of a company’s performance.
• Government Publications: Documents released by government agencies that provide information on laws, regulations, policies, and statistics.
• Blogs and Online Articles: Informative content published on blogs or websites covering a wide range of topics, from technology to lifestyle.

How do you write a good informative speech?

• Choose a Topic: Select a topic that interests you and is relevant to your audience. Ensure it’s not too broad or too narrow for the allotted time.
• Research: Gather reliable information from various sources, including books, articles, websites, and expert interviews. Take thorough notes.
• Organize Your Content:  Introduction, Body, Conclusion
• Engage Your Audience:  Use stories, anecdotes, or real-life examples to make your speech relatable.
• Practice: Rehearse your speech multiple times to become comfortable with the content and timing. Practice your delivery, tone, and gestures.
• Timing: Stay within the allotted time. Being too brief or too long can diminish the impact of your speech.
• Feedback: Seek feedback from others to improve your speech’s clarity and effectiveness.
• Delivery: When delivering the speech, maintain good eye contact with the audience, use a clear and audible voice, and control your body language.
• Q&A Session: If appropriate, be prepared for a question-and-answer session following your speech. Anticipate potential questions related to your topic.

What does a good informative speech look like?

• Clear Structure: It follows a clear and logical structure, typically consisting of an introduction, body with main points, and a conclusion. The main points are well-organized and flow seamlessly.
• Engaging Introduction: It begins with an attention-grabbing introduction, which may include a compelling anecdote, quote, rhetorical question, or startling fact. The introduction also introduces the topic and states the purpose or thesis of the speech.
• Thorough Research: It is well-researched, presenting accurate and reliable information from credible sources. The information is presented in a clear and organized manner.
• Well-Defined Main Points: The main points are distinct, well-defined, and supported with relevant evidence, examples, statistics, or anecdotes.
• Effective Transitions: The speech includes smooth transitions between main points, ensuring that the audience can follow the progression of ideas easily.
• Engagement: It engages the audience through effective storytelling, relatable examples, and a conversational tone.
• Clarity and Simplicity: It uses clear and concise language to convey complex concepts, making it understandable to a diverse audience.
• Audience Focus: The speech is tailored to the needs and interests of the audience. The speaker considers the prior knowledge and expectations of the listeners.
• Audience Interaction (if appropriate): It incorporates opportunities for the audience to engage, such as asking questions, participating in polls, or sharing their thoughts.

How do you start an informative speech?

1. Select a Clear and Engaging Opening:

Begin with an attention-grabbing opening that piques the audience’s interest. You can use a surprising fact, a rhetorical question, a relevant quote, a brief anecdote, or a compelling story. This opening should relate to your topic and set the stage for what’s to come.

2. Introduce Yourself:

After your opening, briefly introduce yourself. Share your name and any relevant qualifications or expertise that establish your credibility on the topic.

3. State the Topic and Purpose:

Clearly state the topic of your speech and its purpose. In one or two sentences, explain what you’ll be discussing and why it’s important or relevant.

4. Provide an Overview:

Offer a brief preview of the main points or subtopics you’ll cover in your speech. This gives the audience a roadmap of what to expect.

5. Establish a Connection:

Establish a connection with the audience by demonstrating the relevance of the topic to their lives or interests. Explain why they should care about the information you’re going to present.

6. Set the Tone:

Consider the tone of your speech. Depending on your topic, you may want to set a serious, informative, motivational, or humorous tone. Ensure that the tone aligns with the subject matter and the audience’s expectations.

7. Engage the Audience:

Encourage audience engagement by asking a rhetorical question or by posing a question that you’ll answer later in your speech. This can pique their curiosity and involve them from the beginning.

8. Transition to the Body:

Conclude your introduction with a smooth transition to the main body of your speech. This transition should connect the opening to the content that follows.

What not to do in an informative speech?

In an informative speech, avoid vague or biased information, complex jargon, excessive detail, disrespect, and lack of organization. Maintain clarity, engage the audience, and stay focused on the topic.

How do you write a hook for an informative speech?

To create an engaging hook for an informative speech, use a startling fact, anecdote, question, quote, or humor that captivates the audience’s interest and introduces your topic effectively.

What is an informative speech for kids?

An informative speech for kids is a presentation designed to educate young audiences about a specific topic in a simple, engaging, and age-appropriate manner, promoting understanding and learning.

Mastering the art of informative speeches is pivotal for effective communication in various settings. These speeches play a key role in educating and enlightening audiences on diverse topics, emphasizing the importance of clarity, engagement, and factual accuracy. The speaker’s ability to present information in an interesting and accessible manner can significantly enhance the audience’s understanding and retention of the subject matter.

For a deeper understanding of informative speeches, including their structure and purpose, explore the resources at Southwest Tennessee Community College’s guide on Competent Communication . Additionally, Modesto Junior College Library offers a comprehensive guide on writing and delivering informative speeches , which can be an invaluable resource for anyone looking to improve their speech-making skills.

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Informative speech examples

4 types of informative speeches: topics and outlines

By:  Susan Dugdale  | Last modified: 08-05-2023

The primary purpose of an informative speech is to share useful and interesting, factual, and accurate information with the audience on a particular topic (issue), or subject.

Find out more about how to do that effectively here. 

What's on this page

The four different types of informative speeches, each with specific topic suggestions and an example informative speech outline: 

• description
• demonstration
• explanation

What is informative speech?

• The 7 key characteristics of an informative speech

We all speak to share information. We communicate knowledge of infinite variety all day, every day, in multiple settings.

Teachers in classrooms world-wide share information with their students.

Call centers problem solve for their callers.

News outlets (on and offline) issue reports on local, national and international events and issues, people of interest, weather, traffic flow around cities...

Health care professionals explain the treatment of addictive behaviors, the many impacts of long Covid, the development of new treatments...

Specialist research scientists share their findings with colleagues at conferences.

A pastry chef demonstrates how to make perfect classic croissants.

The range of informative public speaking is vast!  Some of us do it well. Some of us not so well - largely because we don't fully understand what's needed to present what we're sharing effectively. 

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The key characteristics of an informative speech

So, what are the key characteristics or essential elements, of this type of speech? There are seven.

1. Objectivity

The information you give is factual, neutral and objective. You make no attempt to persuade or push (advocate) a particular viewpoint.

Your personal opinions: feelings thoughts, or concerns about the topic you're presenting are not given. This is not a persuasive speech.

As an example,  here's an excerpt from a Statistics Department report on teenage births in New Zealand - the country I live in.

Although it's a potentially a firecracker subject: one arousing all sorts of emotional responses from outright condemnation of the girls and their babies to compassionate practical support, the article sticks to the facts. 

The headline reads: "Teenage births halved over last decade"

"The number of teenage women in New Zealand giving birth has more than halved over the last decade, Stats NZ said today.

There were 1,719 births registered to teenage women (those aged under 20 years) in 2022, accounting for around 1 in every 34 births that year. In 2012, there were 3,786 births registered to teenage mothers, accounting for around 1 in every 16 births that year."

For more see: Statistics Department NZ - Teenage births halved over last decade 

You present your information clearly and concisely, avoiding jargon or complex language that may confuse your audience.

The candidate gave a rousing stump speech , which included a couple of potentially inflammatory statements on known wedge issues .

If the audience is familiar with political jargon that sentence would be fine. If they're not, it would bewilder them. What is a 'stump speech' or a 'wedge issue' ?

Stump speech: a candidate's prepared speech or pitch that explains their core platform.

Wedge issue: a controversial political issue that divides members of opposing political parties or the same party.

For more see: political jargon examples

3. Relevance

The content shared in your speech should be relevant and valuable. It should meet your audience's needs or spark their curiosity.

If the audience members are vegetarians, they're highly unlikely to want to know anything about the varying cuts of beef and what they are used for.

However, the same audience might be very interested in finding out more about plant protein and readily available sources of it.  

4. Organizational pattern

The speech should have a logical sequential structure with a clear introduction, body, and conclusion.

If I am giving a demonstration speech on how to bake chocolate chip cookies, to be effective it needs to move through each of the necessary steps in the correct order.

Beginning with how to spoon the mixture on to the tray, or how to cool the cookies on a wire rack when you've taken them out of the oven, is confusing.   

5. Research and credibility

Informative speeches are based on thorough research and reliable sources to ensure accuracy and credibility. And sources need to be properly cited.

My friend told me, my mother says, or I saw it on Face Book is neither authoritative nor enough. ☺

Example: My speech is on literacy rates in USA. To be credible I need to quote and cite reputable sources.

• https://www.apmresearchlab.org/10x-adult-literacy
• https://www.thinkimpact.com/literacy-statistics/

6. Visual aids

Slides, charts, graphs, or props are frequently used to help the audience fully understand what they're being told.

For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points.

Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience.  

7. Effective delivery

To be effective your speech needs to be delivered in a way that captures and hold the audience's attention. That means all aspects of it have been rehearsed or practiced. 

If you're demonstrating, you've gone through every step to ensure you have the flow of material right.

If you're using props (visual aids) of any sort you've made sure they work. Can they be seen easily? Do they clearly illustrate the point you're making?

Is your use of the stage (or your speaking space) good? Does your body language align with your material? Can your voice be heard? Are you speaking clearly? 

Pulling together a script and the props you're going to use is only part of the task of giving a speech. Working on and refining delivery completes it.

To give a successful speech each of these seven aspects needs to be fine-tuned: to hook your audience's interest, to match their knowledge level, your topic, your speech purpose and, fit within the time constraints you've been given.

Types of informative speeches

There are four types of informative speeches: definition, description, explanation and demonstration. A speech may use one, or a mix of them.

1. Informing through definition 

An informative speech based on definition clearly, and concisely, explains a concept * , theory, or philosophy. The principal purpose is to inform the audience, so they understand the main aspects of the particular subject being talked about.

* Definition of concept from the Cambridge dictionary - an  abstract principle or idea 

Examples of topics for definition or concept speeches

A good topic could be:

• What is global warming?
• What are organics?
• What are the core beliefs of Christianity?
• What is loyalty?
• What is mental health?
• What is modern art? 
• What is freedom?
• What is beauty?
• What is education?
• What are economics?
• What is popular culture?

These are very broad topic areas- each containing multiple subtopics, any of which could become the subject of a speech in its own right. 

Example outline for a definition or concept informative speech

Speech title:.

What is modern art?

- people who want an introductory overview of modern art to help them understand a little more about what they're looking at - to place artists and their work in context 

Specific purpose:

- to provide a broad outline/definition of modern art 

Modern art refers to a broad and diverse artistic movement that emerged in the late 19th and early 20th centuries and continued to develop throughout the 20th century. 

It is characterized by a radical departure from traditional artistic styles and conventions and encompasses a wide range of artistic styles, techniques, and media, reflecting the cultural, social, and technological changes of the time.

Key characteristics or main points include:

• Experimentation and innovation : Modern artists sought to break away from established norms and explore new ways of representing the world. They experimented with different materials, techniques, and subjects, challenging the boundaries of traditional art forms.
• Abstraction : Modern art often features abstract and non-representational elements, moving away from realistic depictions. Artists like Wassily Kandinsky and Piet Mondrian explored pure abstraction, using shapes, lines, and colors to convey emotions and ideas.
• Expression of the inner self : Many modern artists aimed to convey their inner emotions, thoughts, and experiences through their work. This led to the development of various movements like Expressionism (See work of Evard Munch) and Surrealism (See work of Salvador Dali). 
• Rejection of academic conventions : Artists sought to break free from the rigid rules of academic art and embrace more individualistic and avant-garde approaches. For example: Claude Monet, (1840 -1926) Pierre-Auguste Renoir, Édouard Manet
• Influence of industrialization and urbanization : The rapid changes brought about by industrialization and urbanization in the 19th and 20th centuries influenced modern art. Artists were inspired by the dynamics of the modern world and its impact, often negative, on human life. 
• Multiple art movements : Modern art encompasses a wide array of movements and styles, for example Cubism, Futurism, Dadaism, Abstract Expressionism, Pop Art... Each movement brought its own unique perspective on art and society.
• Focus on concept and process : Modern artists began to emphasize the underlying ideas and concepts behind their work, giving greater importance to the creative process itself. 

Modern art should not be confused with contemporary art. While modern art refers specifically to the artistic developments of the early to mid-20th century, contemporary art encompasses art created by artists living and working in the present day. The transition from modern art to contemporary art happened around the late 20th century- 1950s onward.

References:

• mymodernmet.com/abstract artists
• differencess.com/expressionism vs surrealism
• lorimcnee.com/artists who died without recognition
• industrial revolution the influence on art
• mymodernmet.com/important art movements
• theartstory.org/conceptual-art
• Image: The Scream, Edvard Munch  

2. Informing through description

Informing through description means creating detailed, vivid verbal pictures for your audience to make what you're talking about come to life in the minds of those listening which in turn, will make your subject matter memorable.

Examples of good informative speech topics that could be used for descriptive speeches

• How I celebrate Christmas
• My first day at school
• My home town
• A time I feared for my life
• A time when I felt contented and happy

My first car

• An object I find fascinating: lotus shoes, bustles, corsets, panniers (These are historical items of women's clothing.)
• Working from home: the joys, the hazards
• My dream home, job, or holiday
• An event I'll never forget
• The most valuable or interesting thing I own
• Martin Luther King, Benjamin Franklin, President Lincoln... a notable person from the past or present, including someone you may know: a family member, friend or yourself, or a public figure (an artist, singer, dancer, writer, entrepreneur, inventor...)

Example outline for a descriptive informative speech

- to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives 

Central idea:

Our Austin A50 was a much-loved car

About the car:

- English, Austin A50, 1950ish model - curvy, solid, a matron of cars

Background to purchase:

• 1974 - we were 20 and 21 - young and broke
• The car cost $200 - a lot of money for me at that time. I raided my piggy bank to buy it.
• It was a trade up from the back of the motorbike - now I could sit side by side and talk, rather than sit behind and poke my husband, when I wanted to say important things like, 'Slow down', or 'I'm cold'. The romance of a motorbike is short-lived in winter. It diminishes in direct proportion to the mountain of clothes needing to be put on before going anywhere - coats, scarf, boots, helmet... And this particular winter was bitter: characterized by almost impenetrable grey fog and heavy frosts. It was so cold the insides of windows of the old house we lived in iced up.
• It was tri-colored - none of them dominating - bright orange on the bonnet, sky blue on the rear doors and the roof, and matt black on the front doors and the boot. (Bonus - no one would ever steal it - far too easily identified!)
• The chrome flying A proudly rode the bonnet.
• The boot, (trunk lid) was detachable. It came off - why I can't remember. But it needed to be opened to fill the tank, so it meant lifting it off at the petrol station and leaning it up against the boot while the tank filled, and then replacing it when done.
• There were bench seats upholstered in grey leather (dry and cracked) front and back with wide arm rests that folded down.
• The windows wound up and down manually and, in the rear, there were triangle shaped opening quarter-windows.
• The mouse-colored lining that had been on the doors and roof was worn, torn and in some patches completely missing. Dust poured in through the crevices when we drove on the metal roads that were common where we lived.
• It had a column gear change - 4 gears, a heater that didn't function, proper old-school semaphore trafficators indicators that flicked out from the top of the door pillars and blinked orange, a clutch that needed a strong push to get it down, an accelerator pedal that was slow to pick up and a top speed of around 50 mph. 

Impact/benefits:

We called her Prudence. We loved, and remember, her fondly because:

• I was taught to drive in her - an unforgettable experience. I won the bunny hopping record learning to coordinate releasing the clutch and pressing down on the accelerator. Additionally, on metal roads, I found you needed to slow before taking corners. Sliding on two wheels felt precarious. The bump back down to four was a relief.  
• We did not arrive places having to disrobe - take off layers of protective clobber.
• We could talk to each without shouting and NOW our road trips had a soundtrack - a large black portable battery driven tape player sat on the back parcel shelf blasting out a curious mix of Ry Cooder, Bach, Mozart's Flute Concerto, Janice Joplin... His choice. My choice. Bliss.
• My father-in-law suggested we park it down the street rather than directly outside his house when we visited. To him Prudence was one eccentricity too many! An embarrassment in front of the neighbors. ☺
• austinmemories.com/styled-33/styled-39/index.html
• wikipedia.org/Austin_Cambridge
• archive.org/1956-advertisement-for-austin-a-50

3. Informing through demonstration

Informing through demonstration means sharing verbal directions about how to do a specific task: fix, or make, something while also physically showing the steps, in a specific chronological order.

These are the classic 'show-n-tell', 'how to' or process speeches.

Examples of process speech topics:

• How to bake chocolate chip cookies
• How to use CPR (cardiopulmonary resuscitation) correctly
• How to prepare and plant a tub of vegetables or flowers
• How to read a topographic map
• How to make a tik-tok reel
• How to knit a hat

How to brainstorm material for a speech

For literally  100s more demonstration topic ideas

A demonstrative informative speech outline example

To demonstrate the brainstorming process and to provide practical strategies (helpful tips) for freeing and speeding up the generation of ideas

Main ideas:

Understanding brainstorming - explanation of what brainstorming is and its benefits

Preparing for brainstorming - the starting point - stating the problem or topic that needs brainstorming, working in a comfortable place free from distractions, encouraging open-mindedness and suspension of judgment.

Techniques for brainstorming : (Show and tell on either white board or with large sheets of paper that everyone can see) mind mapping, and free writing. Take topic ideas from audience to use.

Example : notes for maid of honor speech for sister

Benefits : Demonstrate how mind maps can help visually organize thoughts and connections, how free writing allows ideas to flow without stopping to judge them

Encourages quantity over quality - lots of ideas - more to choose from. May generate something you'd never have thought of otherwise.

Select, refine, develop (show and tell) 

For more see: brainstorm examples

4. Informing through explanation 

Informing through explanation is explaining or sharing how something works, came to be, or why something happened, for example historical events like the Civil War in the United States. The speech is made stronger through the use of visuals - images, charts of data and/or statistics.

Examples of explanatory informative speech topics

• How did the 1919 Treaty of Versailles contribute to the outbreak of World War Two?
• What led to The American Civil War (April 12, 1861 – May 26, 1865)?
• Why is there an increase in type two diabetes and problems associated with obesity in first world countries, for example, in UK and USA?
• How do lungs work?
• What causes heart disease?
• How electric vehicles work?   
• What caused the Salem witch trials?
• How does gravitation work?
• How are rainbows formed?
• Why do we pay taxes?
• What is cyberbullying? Why is it increasing?

Example explanatory informative speech outline

The Treaty of Versailles: how did it contribute to the outbreak of World War Two

- to explain how the Treaty of Versailles (1919) was a significant causal factor leading up World War two

Central ideas:

Historical context : World War One, 'the war to end all wars' ended in 1918. The Allied Powers: USA, UK, France, Italy and Japan, met in Paris at the Paris Peace Conference 1919 to work out the details and consequences of the Treaty of Versailles, which would impact the defeated Central Powers, principally Germany. 

These included:

• territorial boundary changes which stripped Germany of land in Europe, and established new nations - e.g. Poland and Czechoslovakia
• military restrictions - the disarmament of the German military, restrictions on weapons and technology, demilitarization of the Rhineland
• reparations - demands that they were unable to meet, plus being forced to accept a "war guilt" clause (Article 231) had an enormous impact, economically and psychologically. The country plunged into deep recession - albeit along with many other countries. (The Great Depression 1929-1939 which ended with the beginning of World War Two.)

The League of Nations - The League of Nations was an international diplomatic group developed after World War I as a way to solve disputes between countries before they erupted into open warfare. Despite being active in its set up, USA refused to join it - a stance that weakened its effectiveness.

Controversies within Germany: Public anger and resentment, plus political instability as result of reparations, territory loss and economic hardships

Controversies with Treaty partners: The Treaty's perceived fairness and effectiveness: Italy and Japan felt their settlements were inadequate compared to what had been taken by UK, USA and France.

The rise of 'isms'   Simmering discontent eventually emerged as the rise of Fascism in Italy, Nazism in Germany and Statism (a mix of nationalism, militarism and “state capitalism”) in Japan.

Expansionist Nationalism Spread of expansionist nationalism - a state's right to increase its borders because it is superior in all ways. Therefore, Hitler was 'right' to take back what had previously been regarded as German territory (Czechoslovakia and Austria), and to go after more, all the while goading the Allied Powers to act. When his armies went into Poland, Britain declared war against Germany - 21 years after the end of the last.

• history.com/treaty-of-versailles-world-war-ii-guilt-effects
• tinyurl.com/Treaty-of-Versailles
• Image:  tinyurl.com/signing-Treaty-of-Versailles

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Informative Speech

Informative Speech Outline

Informative Speech Outline - Format, Writing Steps, and Examples

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Are you tasked with delivering an informative speech but don’t know how to begin? You're in the right place! 

This type of speech aims to inform and educate the audience about a particular topic. It conveys knowledge about that topic in a systematic and logical way, ensuring that the audience gets the intended points comprehensively. 

So, how do you prepare for your speech? Here’s the answer: crafting an effective informative speech begins with a well-structured outline. 

In this guide, we'll walk you through the process of creating an informative speech outline, step by step. Plus, you’ll get some amazing informative speech outline examples to inspire you. 

Let’s get into it!

• 1. What is an Informative Speech Outline?
• 2. How to Write an Informative Speech Outline?
• 3. Informative Speech Outline Examples

What is an Informative Speech Outline?

An informative speech outline is like a roadmap for your presentation. It's a structured plan that helps you organize your thoughts and information in a clear and logical manner.

Here's what an informative speech outline does:

• Organizes Your Ideas: It helps you arrange your thoughts and ideas in a logical order, making it easier for your audience to follow your presentation.
• Ensures Clarity: An outline ensures that your speech is clear and easy to understand. It prevents you from jumping from one point to another without a clear path.
• Saves Time: With a well-structured outline, you'll spend less time searching for what to say next during your speech. It's your cheat sheet.
• Keeps Your Audience Engaged: A well-organized outline keeps your audience engaged and focused on your message. It's the key to a successful presentation.
• Aids Memorization: Having a structured outline can help you remember key points and maintain a confident delivery.

How to Write an Informative Speech Outline?

Writing a helpful speech outline is not so difficult if you know what to do. Here are 4 simple steps to craft a perfect informative outline. 

Step 1: Choose an Engaging Topic

Selecting the right topic is the foundation of a compelling, informative speech. Choose unique and novel informative speech topics that can turn into an engaging speech. 

Here's how to do it:

• Consider Your Audience: Think about the interests, knowledge, and expectations of your audience. What would they find interesting and relevant?
• Choose Your Expertise: Opt for a topic you're passionate about or knowledgeable in. Your enthusiasm will shine through in your presentation.
• Narrow It Down: Avoid broad subjects. Instead, focus on a specific aspect of the topic to keep your speech manageable and engaging.

With these tips in mind, you can find a great topic for your speech.

Step 2: Conduct Some Research

Now that you have your topic, it's time to gather the necessary information. You need to do thorough research and collect some credible information necessary for the audience to understand your topic.

Moreover, understand the types of informative speeches and always keep the main purpose of your speech in mind. That is, to inform, educate, or teach. This will help you to avoid irrelevant information and stay focused on your goal.

Step 3: Structure Your Information

Now that you have the required information to make a good speech, you need to organize it logically. This is where the outlining comes in! 

The basic speech format consists of these essential elements:

Moreover, there are two different ways to write your outline: 

• The complete sentence format 
• The key points format

In the complete sentence outline , you write full sentences to indicate each point and help you check the organization and content of the speech. 

In the key points format, you just note down the key points and phrases that help you remember what you should include in your speech.

Step 4: Review and Revise

Finally, once you've created your initial informative speech outline, you need to review and revise it. 

Here's how to go about it:

• Ensure Clarity: Review your outline to ensure that your main points and supporting details are clear and easy to understand. 
• Verify Logical Sequence: Double-check the order of your points and transitions. Ensure that the flow of your speech is logical and that your audience can follow it easily.
• Eliminate Redundancy: Remove any redundant or repetitive information. Keep your outline concise and to the point. 
• Time Yourself: Estimate how long it will take to deliver your speech. Ensure it fits within the allotted time frame, whether it's a few minutes or an hour.
• Get Feedback: Share your outline with a friend, family member, or colleague and ask for their input. Fresh eyes can provide valuable suggestions for improvement.

Follow these basic steps and write a compelling speech that gives complete knowledge about the topic. Here is a sample outline example that will help you better understand how to craft an informative speech outline.

Informative Speech Outline Format

Informative Speech Outline Examples

Let’s explore a few example outlines to help you visualize an informative speech outline. These examples illustrate the outlines for different topics and subjects.

Mental Health Informative Speech Outline

Stress Informative Speech Outline

Social Media Informative Speech Outline

Informative Speech Outline Template

Informative Speech Outline Sample

To sum it up,

Creating an effective outline is your pathway to delivering an impactful, organized, and engaging speech. Making an outline for your speech ensures that your message shines through with clarity and purpose. 

With the help of the steps and examples given above, you will be able to create a well-structured outline for your informative speech. So go ahead and deliver an engaging informative speech with the help of outlines.

Moreover, if you're passionate about public speaking but find speech writing a tedious task, your worries can now take a back seat. At MyPerfectWords.com , we offer a convenient solution.

Our legitimate essay writing service is dedicated to providing you with top-notch content, ensuring you get the results you desire. 

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