research title for marketing management in ethiopia

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The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia

In this article the relationship between marketing strategy and sales volume was examined using four marketing dimensions; product, price, promotion and place. It was hypothesized that all marketing dimension are positively related with sales volume. Descriptive or survey research design was used to describe the association between marketing strategy and sales volume. The enquired data was gathered from respondents through survey questionnaire and it was analyzed via linear regression analysis method using Statistical Package for the Social Sciences (SPSS) version 16. The findings revealed that there is a good/positive association between all marketing strategy elements/marketing dimensions and sales volume. Keywords: Sales Volume, Marketing strategy, Marketing mix/Marketing dimensions

Related Papers

European Journal of Business and Management

PETER CHEGE

Fekadu Tufa

Marketing strategies constitute one of the key functional strategies that Small and Medium Enterprises (SMEs) adopt to enhance performance. This study is aimed to examine the effect of marketing strategy on SMEs performance in Addis Ababa City. By taking the research objectives and questions into considerations, only quantitative research approach and both descriptive and explanatory research design were used. The study was delimited to proportionate stratified and purposive sampling techniques. Quantitative data was collected using a structured questionnaire which has been developed and distributed to a sample of 365 owners and/or managers of SMEs in the three sub-cities (Lideta, Yeka, and Kirkos). With a response rate of 94%, 344 questionnaires have been returned and were valid for data analysis. The quantitative data were analyzed by using descriptive and inferential analysis. The findings of descriptive statistics have shown that the mean score of marketing strategy variables i....

Amir Foroughi

ABSTRACT The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect market share is elements of the marketing mix. The main purpose of this research is to study the marketing mix influences on market share of polymer sheets manufactures firms in Iran. The result of this study concluded that product strategy, promotion strategy, pricing strategy and place strategy are important elements to increase the market share. Thus, the sub-elements of each of the strategies such as product variety, product quality, after-sale service and product specification (referring to color or size) which are under product strategy; pricing, period of payment, offer of discounts, which are under the pricing strategy; attendance in trade fair, practicing direct marketing, hiring experience and educated sale staff, that come under promotion strategy; having safety stock, on-time delivery, and placing of the storeroom in place strategies which are under the place strategy is important sub-elements to be observed in increasing the share market. Key words: Market share, Marketing Strategy, Marketing Mix, Polymer sheet Manufacture

IOSR Journals

Getie Andualem

Texila International Journal of Management

Texila International Journal

In a competitive global market, marketing Strategy of firms' activities needs emphasis to customer value. The significance of marketing as a means of improving company profitability has never been given more attention than it is today. Recent developments reveal that the new market thinking along with the existing dynamic environment (i.e. globalization and technology) has forced companies to change their strategy from the manufacturing to that of marketing phase of production clearly seen; technological changes and the effect of globalization are making national economies undergo rapid transformation. In line with this development, the marketing practice in manufacturing sector needs strategic thinking with a paradigm shift from production orientation to market orientation to improve the operational performance of manufacturing sector. The traditional thinking of 'making profit through increasing volume of sales 'should be changed to the mindset of 'making profit through customer satisfaction'. The findings through literature review on Ethiopian manufacturing sector indicates the following about the sector: Underperforming operational performance is impacted by the absence of market-oriented approach. As a result, the competitiveness of the sector is very low both in local and global markets.

Ijaems Journal

— This article surveys marketing management literature to find out the positive impact that a good market and marketing can have on marketing performance at the marketplace. The marketplace in this contest can be either a country or even a continent since the companies are multinational and also have diversified holdings which help them to spread their tentacles to every nook and cranny of the globe. Locally based companies are not left out since they all use marketing strategies to do their marketing. Companies or multinationals of U.S. and U.K. parentage will be used a lot. Does the literature attest to the positive impact of very good marketing strategies on a company's marketing performance? This is going to be investigated to come out with the justify opinion. Coming out with a very good marketing strategy to pilot or direct a company's marketing assault is not very easy. It is plainly herculean. Implementation, monitoring, controlling and evaluating marketing strategies are equally herculean. Top marketing management do not have it easy with formulating, managing, and evaluating marketing strategies. Marketing performance measurement is tackled in this piece. It is essential to point out that marketing is not the pressure of only those in marketing (pan–marketing). It is very general managerial with all corporate functional players all actively involved.

European Journal of Theoretical and Applied Sciences

Manongi C Ntimbwa

The study assessed the marketing strategies in Tanzania Telecommunication Corporation (TTCL). The study was guided to identify marketing strategies used by TTCL, to determine strong marketing strategies that should be used by TTCL as well as to identifying challenges encountered by TTCL in the implementation of the marketing strategies. The study employed mixed research approach where case study design was employed. Questionnaires were used as data collection tools where thematic and Statistical Package For The Social Sciences (SPSS) were used as data analysis techniques. The study revealed that respondents had different perspectives on the marketing strategies employed by TTCL. While a significant portion agreed or strongly agreed with certain strategies such as competitor-oriented pricing and branding, there were differing opinions on customer/demand-oriented pricing, cost-oriented pricing, and diversification. The study findings also highlight the need for responsible advertising...

THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

hagos mesfin

Small and Medium Sized Enterprises are the backbone of every major economy, and empirical studies prove that small firms are more efficient and innovative in their operation, product development and marketing policies. The aim of this study is to highpoint the significant of the marketing mix (product, price, place, and promotion) on attaining the competitive advantage in the small and medium enterprise (SME) sector in the Addis Ababa city Administration Ethiopia. This journal states the significance of competitive advantage in attaining marketing goals and ahead of the satisfaction of customers by using marketing mix concept. A descriptive analysis approach is used to analyses the collected data about the level of impact of the marketing mix (product, price, place, and promotion), on the competitive advantage of the SME sector in Addis Ababa. The data have been collected through the use of a questionnaire that is distributed to SMEs in the Addis Ababa city Administration rendering ...

emmanuel iwuji

This is a summary of the entire work which seeks to investigate the marketing programme of manufacturers for products they consider successful and see if such programmes approximates to an optimal strategy. This is because good performance is a function of good planning. Strategy refers to the course of action towards achieving planned objectives. Marketing strategies are therefore plans and ways in which goals and objectives of any company can be attained. In an attempt to see how these variables are manipulated by organizations, the researcher made use of the questionnaire and interview method to gather his primary data for analysis and interpretation. However, due to the nature of the product, it was discovered that the organization made use of direct marketing as a promotional tool for price stability though depending on the cost of production. The researcher also found out those sales influenced by the cultural and social values of the people, and that competition in the industry is very keen. Now, with this in mind, where every organization in the industry is trying to get a major part of the market share, what should Tower Building Products do? It is recommended by the researcher that training scheme should be introduced; there should be continuous marketing research and that advertising should be given priority.

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Vol. 1 No. 2 (2019): Ethiopian Journal of Business Management and Economics/EJBME/

SEVERITY OF THE FACTORS IMBEDING THE SUSTAINABILITY OF MFIs IN ETHIOPIA

The effect of logistics management practice on organizational competitiveness: a case study of dashen brewery share company gondar, ethiopia, women in the informal business sectors: the role of street vending business for women’s livelihoods on azezo sub city, gondar, ethiopia, review of ethiopia’s growth and transformation plan (2010/11-2014/15) development theories origin and its strength and limitations: volume i, make a submission, information.

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Ethiopian Journal of Business Management and Economics@2020

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• Marketing Management

School of Commerce

BA in Marketing Management

Three for regular and Four for extension

Upon admission to the universities/Institutes of Technologies, students will join the School of Electrical and Computer Engineering based on the placement by the universities/Institutes of Technologies and the students’ interest for the discipline after completing the freshman semester.

Students must take and pass all the required modules to satisfy the requirements for graduation. CGPA and MGPA at least 2.00 No “F”, “D” grades Other requirements might be set by specific University graduation requirements.

Program Details

Students interested in selling, sales management, retailing, or marketing staff functions such as advertising, market research, and general marketing management should consider majoring in marketing. Marketing courses involve topics such as conducting market research and buyer analysis, pricing goods and services, selling, advertising and promotion, and developing a marketing plan. Students can choose from various different marketing interest areas that are suited for students who intend professions in these areas of marketing: selling and sales management, retailing, market research and analysis, and marketing communications. The marketing major provides a solid understanding of all business activities that fall under the marketing umbrella, from identifying and selecting target markets to developing, pricing, placing, and promoting goods and services, and managing relationships with business partners and their customers.

Carrier Direction

Marketing Managers:

• Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
• Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied.
• Oversee product development or monitor trends that indicate the need for new products and services.

On the job, They would :

• Identify, design, or assess marketing strategies based on their understanding of the establishment’s objectives, market features, and cost and markup variables.
• Working with advertising or promotion managers, develop, direct, or coordinate marketing activities or policies to promote products or services.
• Examine the financial components of product development, such as budgets, expenditures, R&D budgets, or return-on-investment and profit-loss estimates.

Jobs directly related to Marketing Management degree include:

• Advertising account executive
• Advertising art director
• Digital marketer
• Market researcher
• Marketing executive
• Media buyer
• PPC specialist
• Public relations officer
• Sales promotion account executive
• SEO specialist
• Social media manager

Potential Careers:

• Marketing Channel Coordinator,
• Product and Price Management,
• Sales Management,
• Logistic Strategist,
• Marketing Communications,
• Global Marketing,
• Advertising Manager,
• Promotions Manager,

Marketing Manager Jobs where Marketing Management degree would be useful include:

• Business adviser
• Business development manager
• Digital copywriter
• Event manager
• Product manager
• Publishing rights manager
• Retail merchandiser
• Talent agent
• UX designer Web content manager

Marketing Managers can find work in any industry sector because all firms use marketing in some degree. The size and number of opportunities vary, but positions are accessible in a range of settings, from financial and consumer corporations to non-profit organizations such as charities and local government.

A marketing degree teaches students how to predict customer demand, identify target customers, and communicate with them successfully. You study customer behavior and psychology, corporate management, human resources, and culture, as well as how consumers use IT and digital media and how this affects marketing. Students will also gain a wide range of transferable business skills, such as:

• The capacity to communicate clearly, both verbally and in writing strategic thinking and advanced planning skills in research, analysis, and presentation