skills for a good presentation

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

Like this article? Please share

Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

Related Articles

Filed under Business • April 22nd, 2024

Setting SMART Goals – A Complete Guide (with Examples + Free Templates)

This guide on SMART goals introduces the concept, explains the definition and its meaning, along the main benefits of using the criteria for a business.

Filed under Design • March 27th, 2024

How to Make a Presentation Graph

Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!

Filed under Presentation Ideas • February 29th, 2024

How to Make a Fundraising Presentation (with Thermometer Templates & Slides)

Meet a new framework to design fundraising presentations by harnessing the power of fundraising thermometer templates. Detailed guide with examples.

Leave a Reply

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Template Lists
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Discover popular designs

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

Let’s talk

Change isn’t easy, but we can help. Together we’ll create informed and inspired leaders ready to shape the future of your business.

© 2024 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

• Privacy Policy
• Copyright Information
• Terms of Use
• About Harvard Business Publishing
• Higher Education
• Harvard Business Review
• Harvard Business School

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

Cookie and Privacy Settings

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

• PRESENTATION SKILLS

Search SkillsYouNeed:

Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
• General Presentation Skills
• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
• Crisis Communications
• Elsewhere on Skills You Need:
• Communication Skills
• Facilitation Skills
• Teams, Groups and Meetings
• Effective Speaking
• Question Types

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

• Presenting or making a speech at a conference or event.
• Objecting to a planning proposal at a council meeting.
• Making a speech at a wedding.
• Proposing a vote of thanks to someone at a club or society.
• On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
• Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

• Skip through some slides to a section that they may find more interesting;
• Ask your audience whether there is particular information that they were expecting that you are not providing;
• Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
• Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

• The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
• The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

• Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to give a good presentation that captivates any audience

Jump to section

What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to write a speech that your audience remembers, how to make a presentation interactive and exciting, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead
• BetterUp Manage™
• BetterUp Care™
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

10 Presentation Skills That Every Great Presenter Must Have

It’s no secret that effective presentations can help you get ahead in business. After all, what better way to show off your knowledge and expertise than by delivering a well-crafted presentation? The right presentation skills give you the ability to share your ideas with an audience convincingly and engagingly.

Unfortunately, not everyone is born a natural presenter. If you’re not used to standing up in front of an audience, the prospect of doing so can be daunting. Fortunately, there are a few simple things you can do to improve your presentation skills.

In this article, we’ll share some tips on how to do just that, allowing you to deliver an effective presentation.

Let’s get right into it.

What are Presentation Skills?

Presentation skills are the abilities you need to deliver a clear and effective presentation. After all, a good presenter is someone who can communicate their ideas in a way that engages and motivates their audience.

There are many different aspects to presentation skills, from knowing how to structure your talk to using visuals effectively, to dealing with nerves.

Developing strong presentation skills will help you to communicate your ideas more effectively and make a positive impression on your audience.

Presentation skills are important because they can help you to communicate your ideas clearly and effectively. A good presentation can make a big impact on your audience and can help to persuade them of your point of view.

Presentation skills are also important in other areas of life, such as job interviews, sales pitches, and networking events. Being able to present your ideas clearly and concisely can give you a big advantage over others who are not as confident in their presentation skills.

Why Is it Important To Recognize Presentation Skills & Their Benefits?

One of the most important reasons to recognize presentation skills is because they are a valuable skill for any profession. Good presentation skills can help you in your career by making it easier to sell your ideas, get promoted, and be successful in business.

In addition, good presentation skills can also help you in your personal life by making it easier to give speeches, make presentations, and teach classes.

In addition, recognizing presentation skills can also help you improve your presentations. If you are not aware of the importance of presentation skills, you may not be using them to their full potential.

By taking the time to learn about presentation skills and how to use them effectively, you can make your presentations more effective and persuasive.

Here’s a list of benefits that come with good presentation skills:

• Increased confidence
• The ability to think on your feet
• Improved public speaking skills
• Enhanced written communication skills
• The ability to lead and motivate others
• Enhanced problem-solving abilities
• Improved negotiation skills
• Stronger time management skills
• Greater creativity
• The opportunity to make a positive impact on others

10 Examples of Presentation Skills

Let’s now explore some practical examples of presentation skills that will help you ace your next big presentation.

A Clear And Confident Voice

One of the most important aspects of a great presentation is having a clear and confident voice. If you’re mumbling or speaking too quietly, your audience is going to have a hard time understanding you.

On the other hand, if you’re shouting or speaking too fast, they’re going to get overwhelmed and tune out. So, it’s important to find that happy medium where your voice is audible and easy to understand.

The Ability To Engage With Your Audience

Another key presentation skill is the ability to engage with your audience. This means making eye contact, using gestures, and speaking in a way that is relatable and easy to understand.

If you’re just standing there reading off a slide, chances are your audience is going to get bored pretty quickly. But if you can find ways to keep them engaged, they’ll be more likely to listen to what you have to say.

Good Eye Contact

One of the best ways to engage with your audience is through eye contact. When you make eye contact with someone, it shows that you’re interested in what they have to say and that you’re engaged in the conversation. It also helps to build trust and rapport.

So, if you can find ways to make eye contact with your audience members, it will go a long way in keeping them engaged.

Natural Gestures

Another great way to engage with your audience is through natural gestures. Using your hands and arms to gesture can help emphasize points and keep your audience engaged. Just be sure not to go overboard – too much gesturing can be distracting.

Positive Body Language

Your body language is also important when it comes to presentations. If you’re slouching or looking down at your feet, it’s going to show that you’re not confident in what you’re saying.

On the other hand, if you’re standing up straight and making strong eye contact, it’s going to give off a positive impression. So, be aware of your body language and try to project confidence through it.

The Use Of Visual Aids

Visual aids can be a great way to engage your audience and make your points more clear. Using slides, charts, and graphs can help illustrate your ideas and make them easier to understand. Similar to using gestures, just be sure not to overdo it – too many visuals can be overwhelming and confusing.

The Ability To Handle Questions

At some point during your presentation, you’re likely going to get questions from your audience; how you handle those questions can make or break your presentation. If you’re able to answer them confidently and without getting flustered, it’ll show that you know your stuff.

But if you start to get tongue-tied or defensive, it’s going to reflect poorly on you. So, be prepared for questions and try to stay calm when answering them.

An Organized Structure

Another important presentation skill is having a well-organized structure. This means having an introduction, main body, and conclusion to your presentation.

It also means using transitions between sections to help your audience follow along. If your presentation is all over the place, it’s going to be hard for your audience to stay engaged and they’ll quickly tune out.

The Use Of Storytelling

Storytelling is a great way to engage your audience and make your points more memorable. And while it might not seem like a traditional presentation skill, it can be extremely effective. So, if you can find ways to weave stories into your presentation, it’ll go a long way in captivating your audience.

Last but not least, confidence is one of the most important presentation skills you can have. If you’re not confident in what you’re saying, it’s going to show – and your audience is going to pick up on it.

So, even if you’re not feeling 100% sure of yourself, try to project confidence. It’ll make a big difference in how your audience perceives you and your message.

How To Identify & Master Presentation Skills

The good news is that presentation skills are not rocket science. Anyone can develop and master them with the right guidance.

Here’s a 5-step process to help you identify and master presentation skills.

Determine The Purpose Of Your Presentation

Are you trying to inform, persuade, or entertain your audience? Knowing the purpose of your presentation will help you focus on the right content and delivery.

Know Your Audience

Who will be watching or listening to your presentation? What are their needs, wants, and concerns? The better you understand your audience, the more effectively you can address their needs.

Structure Your Content

Organize your thoughts into an introduction, body, and conclusion. The introduction should grab your audience’s attention and set the stage for the rest of your presentation. The body should contain the meat of your argument, and the conclusion should drive home your main points.

Choose Your Delivery Method

Will you be using slides, props, or other visual aids? Will you be speaking extemporaneously or reading from a script? Choose a delivery method that best suits your content and audience.

Practice, Practice, Practice

The only way to become a master presenter is to practice, practice, practice! Experiment with different techniques and find what works best for you. Then keep practicing until it becomes second nature.

Also, consider that the right strengths test can help you understand your presentation skills better – both the strong ones and the ones to get better at. To this extent, the High5test.com strengths test is a great resource.

How To Improve Presentation Skills in The Workplace

The workplace is one of the most important places to hone your presentation skills. After all, in the business world, first impressions are key, and being able to deliver a polished and professional presentation can make all the difference in whether or not you’re successful.

Here are a few tips to help you improve your presentation skills in the workplace:

Preparation Is Key

This may seem like a no-brainer, but it’s worth repeating. When you’re preparing for a presentation, take the time to do your research and gather all of the necessary information. This will help ensure that your presentation is well-organized and flows smoothly.

Be Aware Of Your Body Language

Your body language speaks volumes, so it’s important to be aware of what you’re communicating with your nonverbal cues. Make sure you’re standing up straight, making eye contact, and using gestures appropriately. These small tweaks can make a big difference in how your audience perceives you.

One of the best ways to improve your presentation skills is simply to practice as much as you can. The more you present, the more comfortable you’ll become and the better you’ll be at thinking on your feet and handling questions from the audience.

Seek Feedback

After each presentation, take some time to reflect on what went well and what could be improved. If possible, seek feedback from your colleagues or boss. This will help you learn from your mistakes and continue to improve.

By following these tips, you can start to improve your presentation skills and make a positive impression in the workplace.

How To Highlight Presentation Skills In Resume & Job Interview

Another important skill that is often overlooked is the ability to highlight presentation skills in both a resume and a job interview. This can be the difference between getting the job and not.

When you are applying for a job, your resume is often the first thing that potential employers will look at. It is important to make sure that your resume includes any relevant presentation skills that you may have.

You can do this by including any experience you have in public speaking, leading presentations, or teaching courses. If you do not have any experience in these areas, consider listing any other relevant skills that could transfer over into presenting, such as customer service or sales experience.

In addition to your resume, it is also important to be able to highlight your presentation skills during a job interview. This is often done through behavioral interviewing, where you will be asked to describe specific examples of times when you have presented in the past. It is important to be prepared for this type of question and to have a few examples ready to go.

When you are highlighting your presentation skills, it is important to focus on any successes that you have had. This could be anything from getting positive feedback from an audience to successfully teaching a new course.

No matter what the specific example is, it is important to focus on how you were able to positively impact the situation. This will show potential employers that you can effectively present information and that you are someone they would want on their team.

Bonus Tip: How to Improve Presentation Skills in School As a Student

School students often have to present in front of their classmates and teachers. This can be a daunting experience, especially if you don’t feel confident in your abilities. However, there are some things you can do to improve your presentation skills while you’re still in school.

Join A Club Or Organization That Requires Presentations

This will force you to get up in front of people regularly and hone your skills. If no club or organization at your school requires presentations, start one!

Give speeches in front of the mirror.

Practicing in front of a mirror can help you identify any nervous habits you have (like fidgeting or pacing) and correct them before you have to give a real speech.

Use Note Cards Instead Of A Script

Reading from a script can make you sound robotic and unauthentic. Note cards will help you stay on track without sounding like you’re reciting memorized lines.

Record Yourself Giving A Presentation

Then, watch the recording back to see how you can improve. This exercise can be painful, but it’s one of the best ways to identify your weaknesses and work on them.

Find A Mentor

Ask a teacher or another adult you trust to give you feedback on your presentations. They can offer helpful tips and criticism that will help you improve.

By following these tips, you’ll be well on your way to becoming a great presenter in no time!

Presentation Skills FAQs

What are the 7 presentation skills.

The 7 presentation skills are:

• Eye contact

What are the 4 types of presentation skills?

The 4 types of presentation skills are:

• Verbal communication
• Visual aids
• Non-verbal communication
• Listening skills

What is the rule of presentation?

The rule of presentation is to always keep the audience in mind. This means knowing who your audience is, what they want to hear, and how to best deliver your message so that they will listen and be able to understand it.

Related Posts

What are Transferable Skills? 11 Examples for a Resume or CV

Critical Thinking Skills: Definition, 12 Examples & How to Improve Them

10 Employability Skills That Employers Value The Most

Technical Skills: Definition, List & 30 Examples for a Resume

15 Key Personal Skills at Work & Home and Test To Identify Them

10 Data Entry Skills That Every Professional Must Have

HIGH5 is a strengths test to unlock the full potential of individuals, teams and organizations by identifying and maximizing what motivates and energizes them.

Join over 4 000 000 happy test takers:

Free Strengths Test

Methodology

Affiliate Program

Feature Request

Help Center

CliftonStrengths

VIA Character Strengths

Comparisons

For individuals

For organizations

For coaches

For educators

Talent development

Leadership development 

Team development

Diversity & Inclusion

Employee engagement

Change management

Full Strengths Report

Team Strengths Report

Strengths Planner

Strengths Discovery Guide

Strengths Reference Sheets

Strength Cards

Career Guides

Professional Skills

Job Interview Guides

Strengths in the Workplace

Copyright @ 2024 HIGH5TEST. All rights reserved. Terms & Conditions . Privacy Policy . Shipping Policy . Contact Info .

• Search Search Please fill out this field.
• Career Planning
• Skills Development

Important Presentation Skills for Workplace Success

• What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

• Presentation skills are what you need to know to be able to give an engaging, effective presentation.
• The steps to creating a successful presentation are preparation, delivery, and follow-up.
• Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
• You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

• Summarizing
• Providing anecdotes to illustrate a point
• Designing handouts
• Recognizing and countering objections
• Posing probing questions to elicit more detail about specific issues
• Awareness of ethnic, political, and religious diversity
• Receiving criticism without defensiveness
• Refraining from speaking too often or interrupting others
• Anticipating the concerns of others
• Product knowledge
• SWOT analysis format
• Supporting statements with evidence
• Multilingual
• Working with reviewers
• Consistency
• Developing and maintaining standard operating procedures (SOPs)
• Developing a proposition statement
• Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

• View all journals
• Explore content
• About the journal
• Publish with us
• Sign up for alerts
• CAREER GUIDE
• 12 May 2021

Good presentation skills benefit careers — and science

• David Rubenson 0

David Rubenson is the director of the scientific-communications firm No Bad Slides ( nobadslides.com ) in Los Angeles, California.

You can also search for this author in PubMed   Google Scholar

You have full access to this article via your institution.

A better presentation culture can save the audience and the larger scientific world valuable time and effort. Credit: Shutterstock

In my experience as a presentation coach for biomedical researchers, I have heard many complaints about talks they attend: too much detail, too many opaque visuals, too many slides, too rushed for questions and so on. Given the time scientists spend attending presentations, both in the pandemic’s virtual world and in the ‘face-to-face’ one, addressing these complaints would seem to be an important challenge.

I’m dispirited that being trained in presentation skills, or at least taking more time to prepare presentations, is often not a high priority for researchers or academic departments. Many scientists feel that time spent improving presentations detracts from research or clocking up the numbers that directly affect career advancement — such as articles published and the amount of grant funding secured. Add in the pressing, and sometimes overwhelming, bureaucratic burdens associated with working at a major biomedical research institute, and scientists can simply be too busy to think about changing the status quo.

Improving presentations can indeed be time-consuming. But there are compelling reasons for researchers to put this near the top of their to-do list.

You’re probably not as good a presenter as you think you are

Many scientists see problems in colleagues’ presentations, but not their own. Having given many lousy presentations, I know that it is all too easy to receive (and accept) plaudits; audiences want to be polite. However, this makes it difficult to get an accurate assessment of how well you have communicated your message.

Why your scientific presentation should not be adapted from a journal article

With few exceptions, biomedical research presentations are less effective than the speaker would believe. And with few exceptions, researchers have little appreciation of what makes for a good presentation. Formal training in presentation techniques (see ‘What do scientists need to learn?’) would help to alleviate these problems.

Improving a presentation can help you think about your own research

A well-designed presentation is not a ‘data dump’ or an exercise in advanced PowerPoint techniques. It is a coherent argument that can be understood by scientists in related fields. Designing a good presentation forces a researcher to step back from laboratory procedures and organize data into themes; it’s an effective way to consider your research in its entirety.

You might get insights from the audience

Overly detailed presentations typically fill a speaker’s time slot, leaving little opportunity for the audience to ask questions. A comprehensible and focused presentation should elicit probing questions and allow audience members to suggest how their tools and methods might apply to the speaker’s research question.

Many have suggested that multidisciplinary collaborations, such as with engineers and physical scientists, are essential for solving complex problems in biomedicine. Such innovative partnerships will emerge only if research is communicated clearly to a broad range of potential collaborators.

It might improve your grant writing

Many grant applications suffer from the same problem as scientific presentations — too much detail and a lack of clearly articulated themes. A well-designed presentation can be a great way to structure a compelling grant application: by working on one, you’re often able to improve the other.

It might help you speak to important, ‘less-expert’ audiences

As their career advances, it is not uncommon for scientists to increasingly have to address audiences outside their speciality. These might include department heads, deans, philanthropic foundations, individual donors, patient groups and the media. Communicating effectively with scientific colleagues is a prerequisite for reaching these audiences.

Collection: Conferences

Better presentations mean better science

An individual might not want to spend 5 hours improving their hour-long presentation, but 50 audience members might collectively waste 50 hours listening to that individual’s mediocre effort. This disparity shows that individual incentives aren’t always aligned with society’s scientific goals. An effective presentation can enhance the research and critical-thinking skills of the audience, in addition to what it does for the speaker.

What do scientists need to learn?

Formal training in scientific presentation techniques should differ significantly from programmes that stress the nuances of public speaking.

The first priority should be to master basic presentation concepts, including:

• How to build a concise scientific narrative.

• Understanding the limitations of slides and presentations.

• Understanding the audience’s time and attention-span limitations .

• Building a complementary, rather than repetitive, relationship between what the speaker says and what their slides show.

The training should then move to proper slide design, including:

• The need for each slide to have an overarching message.

• Using slide titles to help convey that message.

• Labelling graphs legibly.

• Deleting superfluous data and other information.

• Reducing those 100-word text slides to 40 words (or even less) without losing content.

• Using colour to highlight categories of information, rather than for decoration.

• Avoiding formats that have no visual message, such as data tables.

A well-crafted presentation with clearly drawn slides can turn even timid public speakers into effective science communicators.

Scientific leaders have a responsibility to provide formal training and to change incentives so that researchers spend more time improving presentations.

A dynamic presentation culture, in which every presentation is understood, fairly critiqued and useful for its audience, can only be good for science.

Nature 594 , S51-S52 (2021)

doi: https://doi.org/10.1038/d41586-021-01281-8

This is an article from the Nature Careers Community, a place for Nature readers to share their professional experiences and advice. Guest posts are encouraged .

Related Articles

• Conferences and meetings
• Research management

US National Academies report outlines barriers and solutions for scientist carers

Career News 02 MAY 24

My PI yelled at me and I’m devastated. What do I do?

Career Feature 02 MAY 24

How I’m supporting other researchers who have moved to Lithuania

Spotlight 01 MAY 24

China promises more money for science in 2024

News 08 MAR 24

One-third of Indian STEM conferences have no women

News 15 NOV 23

How remote conferencing broadened my horizons and opened career paths

Career Column 04 AUG 23

Plagiarism in peer-review reports could be the ‘tip of the iceberg’

Nature Index 01 MAY 24

Why it’s essential to study sex and gender, even as tensions rise

Editorial 01 MAY 24

Silver Endowed Chair (Developmental Psychiatry)(Open Rank Faculty)

The Robert A. Silver Endowed Chair in Developmental Neurobiology leads an internationally recognized, competitively funded research program...

Tampa, Florida

University of South Florida - Department of Psychiatry & Behavioral Neurosciences

W2 Professorship with tenure track to W3 in Animal Husbandry (f/m/d)

The Faculty of Agricultural Sciences at the University of Göttingen invites applications for a temporary professorship with civil servant status (g...

Göttingen (Stadt), Niedersachsen (DE)

Georg-August-Universität Göttingen

Postdoctoral Associate- Cardiovascular Research

Houston, Texas (US)

Baylor College of Medicine (BCM)

Faculty Positions & Postdocs at Institute of Physics (IOP), Chinese Academy of Sciences

IOP is the leading research institute in China in condensed matter physics and related fields. Through the steadfast efforts of generations of scie...

Beijing, China

Institute of Physics (IOP), Chinese Academy of Sciences (CAS)

Director, NLM

Vacancy Announcement Department of Health and Human Services National Institutes of Health   DIRECTOR, NATIONAL LIBRARY OF MEDICINE   THE POSITION:...

Bethesda, Maryland

National Library of Medicine - Office of the Director

Sign up for the Nature Briefing newsletter — what matters in science, free to your inbox daily.

Quick links

• Explore articles by subject
• Guide to authors
• Editorial policies

More From Forbes

20 strategies for introverts to improve their presentation skills.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Working in business development requires a high level of personal interaction, which can be challenging for people who are naturally introverted. Along with one-on-one meetings, business development leaders often make presentations, a medium where it can be more difficult to create connections with audience members.

Below, 20 members of Forbes Business Development Council share their advice on how introverts can improve their presentation skills. By making time to prepare, utilizing visual aids and leaning into their natural strengths, introverts can showcase their knowledge and make a lasting impression on their audience.

1. Practice Your Presentation

Introverted biz dev leaders can enhance presentation skills by practicing in low-pressure settings, focusing on their strengths and preparing thoroughly. They can also utilize storytelling and active listening to engage audiences, build rapport and make meaningful connections, ultimately driving better results for their bottom line. - Dr. Saju Skaria , Digitech Services

2. Focus On Building Connections

“Supercommunicators,” as introduced by Charles Duhigg, prioritize connection over mere extroversion or polished presentation skills. They excel at building rapport, demonstrating genuine care and asking insightful questions. To enhance your presentation skills, focus on your audience’s interests and find meaningful ways to connect. - Quyen Pham , Releady

3. Showcase Your Passion

Introverted leaders can significantly improve their presentation skills by harnessing their emotional qualities. They should focus on the passion behind their ideas and connect emotionally with the audience. Visualizing success and truly believing in their perspective can turn nervous energy into the most amazing presentations, making genuine connections with their teams. - Jacob Collins , Collins Ecom

Trump Media Stock (DJT) At Risk Of A New Short Selling Plunge

Your best look yet at the new iphone 16, ryan garcia what s ostarine and how could a boxer use it to cheat, 4. be prepared by planning ahead.

Here are some strategies through which introverted biz dev leaders can improve their presentation skills: 1. Prepare and practice; 2. Focus on strengths; 3. Utilize visual aids; 4. Engage the audience; 5. Practice active listening; 6. Build authentic connections; 7. Seek feedback and continuous improvement and 8. Leverage technology. - Nandhakumar Purushothaman , Mphasis Limited

5. Be Genuine To Connect With Your Audience

I am an introvert, and a piece of advice that stayed with me was to remember that I was an expert on the topic that I was speaking on. Take a deep breath and look at the experience and expertise that you bring to the table. You are of value. If the topic is interesting to you, then it's likely it will be for others. Be yourself; people connect with those who are genuine. - Sheila Halvorson , Harvest Revenue Group LLC

Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?

6. Draw On Your Personal Experiences

If you are a business development professional and consider yourself an introvert, consider yourself lucky. Your strengths have already overshadowed your perceived weakness in your journey to becoming a professional. Harness your inner introvert power and use it for good. Create presentations that include personal experiences that will resonate with the people you are looking to connect with. - Jason Holden , Akkerman

7. Use Technology To Practice

Introverts may not want to practice presentations in front of their peers or managers. Instead, they can use technology to practice speaking and presentations in a self-paced, bite-size manner. Several AI-powered enablement platforms allow leaders to practice talking points, record themselves and receive AI-generated feedback on their tone, word choice, message delivery and more. - Hayden Stafford , Seismic

8. Focus On Your Strengths

For introverts, preparation is key to success. They have to prepare, prepare, prepare and leverage their inner strengths. So, if someone is passionate about what they do but is introverted, they should focus their presentation on the areas that make that passion come alive. By leaning into those strengths, introverts become more confident and can more easily articulate their ideas. - Wayne Elsey , The Funds2Orgs Group

9. Discover Your Communication Style

Introverted business development leaders can improve their presentation skills by tapping into insights provided by "Human Design" and aligning with one's natural energy patterns. For example, "Projectors" excel when they wait for invitations to share their insights, while "Reflectors" benefit from allowing themselves time to process information, which helps them make more meaningful connections. - Bryce Welker , The CPA Exam Guy

10. Find Opportunities To Hear Feedback

By appraising the total skills to deduce the biz dev resource requirements, diverse team members can enhance team presentation skills. Daily standup for the progress check would be helpful for the introverted leaders because the diverse characters from the team members will create ideas and take charge of the roles in each step to help the biz dev leaders improve their pitch. - Gyehyon Andrea Jo , MVLASF

11. Reduce Presentation Pressure With Small Groups

Introverted leaders should focus on one-on-one or small group interactions, where they're likely to feel more comfortable and can make deeper connections. These settings can be more conducive to building the trust and relationships essential for business development success. Utilizing visual aids and technology can also help by diverting some attention away from the speaker. - Saurabh Choudhuri , SAP

12. Lean On Your Listening Skills

Play to your strengths—thoughtful insights, grounding energy, focused approach and good listening skills. As an introverted leader, you can listen for what's being said (and more importantly, what is not being said) in client and business meetings to drive growth for clients. Introverted biz dev leaders then collaborate effectively to solve client pain points. This creates a win-win situation. - Archana Rao , Innova Solutions

13. Apply Storytelling Techniques

Leveraging deep industry insights, introverted biz dev leaders can hone their presentation skills by focusing on clarity, storytelling and data visualization. Personalizing interactions, even in large settings, fosters stronger connections. By mastering these techniques, they can significantly enhance their impact, driving tangible improvements in their organization's bottom line. - Rahul Saluja , Cyient

14. Stay Focused On Your Audience

Excellent presentations require the presenter to focus on the needs of the recipient, not just the needs of the presenter. Be prepared and rehearse your presentation extensively. During the presentation, manage your anxiety by breathing deeply and building rapport with the audience. - Julie Thomas , ValueSelling Associates

15. Ask Questions For Audience Engagement

Active listening is key. Even when you're presenting to a room full of people, communication is two-way, so listening intently to your audience by asking them thoughtful questions is a tremendous way to foster engagement. This also makes the presentation more of a discussion and could help the introverted leader feel more comfortable and at ease. - Ben Elder , Simpplr

16. Solicit Feedback To Find Ways To Improve

Introverted biz dev leaders can boost presentation skills by thoroughly preparing, leveraging strengths like listening, practicing in smaller groups, using visual aids for engaging storytelling and seeking constructive feedback for continuous improvement. These steps enhance connection and impact. - Tina Gada , Vanguard Group

17. Integrate Visual Aids For Impact

In my experience, introverted leaders are deep thinkers and can be dynamic, thought-provoking presenters. What makes them successful is preparing thoroughly, practicing, using visual aids, engaging the audience and seeking networking opportunities. These strategies help build confidence, deliver compelling presentations and foster meaningful connections to their audience. - Scotty Elliott , AmeriLife

18. Have Confidence In Your Expertise

Focus on the fact that this is not a personal situation, and your main goal is to share your know-how or experience with others. Remember what your skill set is and the added value you bring. Your presentation should not be focused on you and your ego, but on the knowledge you bring to the business world. If you realize the value you bring to others, your introverted preoccupations will go away. - Anna Jankowska , RTB House

19. Train Your Presentation 'Muscles'

My first corporate job out of college was a sales role and I was terrified. I took an improv class to help me think on my feet. If improv classes aren't an option, practice, practice, practice. Record yourself giving an important presentation and critique it. Your ability to communicate is your superpower, and you need to train it like you would any other muscle. - Ashleigh Stanford , PracticeTek

20. Explore Different Ways To Engage

You don't have to push yourself to do public talks. You can still share your knowledge and build your reputation comfortably by writing articles, books or sharing reviews and comments online. This way, you can get your ideas out there without feeling uncomfortable, and it won't drop your visibility or impact. It might even help you connect better with others, improving your bottom line. - Dima Raketa , Reputation House

• Editorial Standards
• Reprints & Permissions

Annual skilled trades competition builds technical and professional skills for Iowa students

• Wednesday, May 1, 2024
• Headline Story

Southeast Polk senior Simon Frohock (R) competed in the cabinet making contest for a second year.

High-quality career and professional skill development took center stage last week as over 600 high school and college students took part in the annual SkillsUSA State Leadership and Skills Conference . Held in Ankeny at the Des Moines Area Community College campus, this two-day competition featured over 50 different leadership and technical competitions for students to test their technical skills and knowledge, explore career pathways and make valuable connections with local industry leaders.

Southeast Polk High School seniors Delvis Kouete and Simon Frohock, both 17, were well-prepared for the competition, which featured timed activities related to industrial technology, carpentry, robotics, automotive repair and job interview techniques, among many others. For this year’s skills competition, Delvis competed in architectural drafting and was a member of the school’s quiz bowl team. Simon, the 2023 state champion in cabinet making, returned for a second year in the cabinet making contest. Both students competed well in their individual competitions, with Delvis placing fifth and Simon serving as this year’s runner-up.

“The skills competition can help you strive for excellence in your work and learning,” Simon said. “Even though it’s a competition and there is pressure to do well, it’s a good, low-risk way to see what an employee in this work has to do every day.”

Both Simon and Delvis noted that the competition not only helps to strengthen a student’s technical skills, but it also engages students in career pathway discovery and professional skill development.

“Being a part of SkillsUSA and competing in the skills competition has helped me learn new skills with my hands and work on teamwork, communication and leadership skills,” Delvis said. “You learn how to work with other people that aren’t like you and get your mind thinking about your future career.”

Along with the individual contests, all competitors at the SkillsUSA State Leadership and Skills Conference were required to submit a resume and take a professional development test that focused on workplace, professional and technical skills as well as overall knowledge of SkillsUSA.

“SkillsUSA helps provide real-world context to the content being taught by classroom educators,” said Kent Storm, state director for SkillsUSA Iowa. “Taking the learning beyond the classroom allows students to grow and learn next to industry partners and gain valuable experience."

As one of Iowa’s career and technical student organizations (CTSO) , SkillsUSA champions the skilled trades industry and provides opportunities for students to apply the skills they have developed in classrooms through conferences, competitions, community service events, worksite visits and other activities.

“Participation in a CTSO like SkillsUSA helps students gain hands-on experience and connect classroom curricula to careers,” said Cale Hutchings, education consultant at the Iowa Department of Education. “Through CTSOs, students can become leaders and strengthen their employability skills, which is valuable as they explore potential next steps in their college and career pathways.”

SkillsUSA boasts a roster of over 400,000 members nationwide. In Iowa, over 1,300 students and advisers in career and technical education programs participate in local SkillsUSA chapters.

At Southeast Polk, 21 student members are a part of their SkillsUSA chapter. Led by industrial technology teachers and chapter advisers Ryan Andersen and Brett Rickabaugh, the students have been involved with several community service projects, employer presentations and opportunities to work closely with instructors.

“Any time a student participates in SkillsUSA, it gives us more time with that student to elaborate on what we’ve learned in class,” Andersen said. “They can connect the idea to the planning, design and completion of a project and how that activity fits into a real career. That’s something we can’t replicate without a CTSO.”

Anderson also stated that students who participate in SkillsUSA and activities like the State Leadership and Skills Conference build confidence through their experiences.

“It really helps students to have the confidence to rely on their skills and what they know,” he said. “The skills competition requires them to use problem-solving skills and build off their knowledge to continue to learn and persevere.”

This year’s first-place winners at the SkillsUSA State Leadership and Skills Conference will move onward to compete with 6,000 other students at the national conference in Atlanta this June.

For Simon and Delvis, the skills competition was another step in building necessary skills and acumen for their futures. Simon, with his penchant for cabinet making, already has a full-time job lined up after graduation with a local cabinet shop. Additionally, Delvis would like to pursue something within the computer science field, perhaps in the coding or software engineering areas, and although he is changing fields, he believes SkillsUSA has helped him feel more prepared for the future.

“It has definitely helped me with skill-building and problem-solving,” he said. “What I’ve learned will be beneficial no matter what I decide to do next.”  

8 Skills You'll Need to Become a Sales Manager

So you want to become a sales manager ? First you’ll need to make sure you’ve got the right skills, experience, drive and track record at the helm in both selling and at managing others—in order to back yourself up.

Making the leap from sales practitioner to sales manager doesn’t have as much to do with being a rock star that boasts the highest close rate so much as your ability to motivate, lead, and elevate others to achieve more.

While all sales managers undoubtedly need hands-on experience converting prospects into customers themselves, there are a wide range of other (equally important) sales manager skills you’ll need to command to excel in this role.

Want to get a ready-made set of resources to manage a sales team effectively? Download our sales management toolkit, which contains checklists, templates, scripts, and more .

First and Foremost, What Exactly is a Sales Manager?

According to the Bureau of Labor Statistics, the sales managers industry is expected to grow around 5 percent between 2021 and 2031 , which means its a pretty good time to move up the ladder.

What does a sales manager's day look like? Their day-to-day schedule includes activities like:

• Setting sales goals
• Managing individual and team quotas
• Creating a sales plan and proactively experimenting to improve execution
• Monitoring progress in real-time and analyzing data
• Overseeing the organization’s sales training
• Keeping an active watch over (and involvement in) key accounts
• Mentoring individual sales reps and administering incentive programs
• Recruitment, hiring, and firing of sales reps
• Managing budgets for things like travel, hiring, and training programs

Some of these sales manager responsibilities can overlap with those of other related roles, depending on your organization's size and internal structure.

Especially when it comes to titles like Sales Director or Head of Sales positions, which tend to be more senior and concerned with organizational strategy than the average sales manager role.

Check out this side-by-side comparison between an open sales manager role and an open head of sales role to see the subtle (and not so subtle) differences:

While there are a lot of similarities between two roles—like developing and supporting revenue targets, overseeing the sales process for your team, setting trends and monitoring projections—it’s also clear that the head of sales role is much more senior than that of the sales manager. A head of sales reports directly to the CEO and keeps the company on track for internal growth projections.

On the other hand, a sales manager spends most of their day working directly with sales reps, helping them close more deals and achieve revenue targets.

So once you know exactly what type of role you’re going after and the corresponding title that best fits, you can begin positioning yourself to stand out from the crowd and make a powerful first impression on hiring managers.

Now, let’s talk about the eight most important skills you’ll need to take on a sales manager position.

Hey there! Wanna know the secrets of effective sales manager training ? Check out my article all about it!

8 Required Skills to Become a Sales Manager

On average, a sales manager has a bachelor's degree and at least five years of experience as a sales rep. But, that's not to say a degree is required. If you want to become a sales manager, start with perfecting and then showcasing these key skill sets throughout your interview process.

1. Interviewing and Hiring Talented Sales Reps

While much of your job as a sales manager will be focused on enabling your existing team to continue performing better over time, keeping new candidates coming in the front door to replace those that either move up or out—and add to the strength of your sales team—is just as important.

Like a fine wine, you’ll get better over time as you recruit new reps. Start today, and you’ll be an expert sooner.

Take the initiative to form a more active part of your company’s sales hiring process . Sit in on interviews with your manager. Reach out to potential candidates. Take an interest and predict which people make it the furthest in the interview process. Who goes on to become a top-performing rep? Which qualities, traits, characteristics, and motivations contribute to their success?

When sourcing candidates for internal sales jobs , keep these factors in mind:

• Real-world results reign supreme. If a candidate you’re interviewing for a sales role can’t clearly articulate a tangible result they’ve achieved at a current or previous sales job, that’s a major red flag. Certifications and degrees are great, but real-world experience can trump education.
• Preparation and organization are key. Another mark of a strong salesperson is their level of organization and how prepared they are when showing up for a presentation, sales call, or meeting—and an interview is the perfect testing ground to gauge this critical quality.
• They’ve been tested and challenged. Don’t hire the person with the perfect record who’s never been through failure before. Rejection is painful , and it comes with the territory in sales—which is why you’re doing yourself no favor when choosing someone who’s constantly sold products that are excessively easy to move.

The more you can work collaboratively with internal hiring managers during the sales rep recruitment process, the more (and faster) you’ll begin to learn what makes for strong hires.

2. Being a Real Leader, Not Just a Boss

Ah, to be a leader … simply don a fancy hat, grab a microphone, display some swagger, and you’re a leader, right?

The act of proudly standing at the front of your ship doesn’t have any bearing on your ability to empower, motivate, or manage your crew. And that’s what true leadership entails.

True leadership requires managing, motivating, incentivizing, and empowering your sales team.

If your reps are underperforming or unhappy with their work, that’s on you. As a sales manager, it’s your job to be occupied with doing everything you can to make each individual member of your team successful.

Want to demonstrate your leadership skills ? Try mentoring another sales professional on your team with less sales experience. Start a purpose-driven club for entry-level team members or organize events that get other employees to take action. Experiment within your own role with ideas to spearhead positive change, rather than waiting for top-down change to come your way.

Remember, once you become a sales manager, your voyage won’t always go exactly according to plan (OK, that’s enough sailing metaphors) . Rather, it’s in remaining humble and showing you’re human, too , that will help you build rapport and maintain healthy relationships with your team.

The best salespeople are often competitive by nature, and a great way of channeling their competitive energy into productive activities is to have a sales leaderboard reps can use to keep score.

One tip to get the most out of sales leaderboards: Don't just track results (deals closed, revenue generated, etc.).

Instead, also track activities that drive results: Number of calls made, number of emails sent, number of opportunities a sales rep created, and so on. The purpose of a leaderboard is not just to celebrate your top performers, but also to acknowledge those who are putting in the extra effort.

Your job isn’t to do everything for your team, but to build the right team that can excel when given useful tools, guidance, and incentives. That’s what leadership is.

3. Training and Coaching Your Team

Beyond just leading your team, it’s your job as a sales manager to effectively train your team members and continue helping them grow professionally.

Do you have personal experience developing or improving upon your current organization’s sales process? How about coaching fellow reps through a particularly challenging deal?

Great sales managers can easily toggle between zooming in (to work in a rep’s world) and back out to see the bigger picture of how things are going more broadly on your team.

Are multiple reps experiencing the same challenges? What kinds of blockers are standing in the way of hitting quarterly targets? Grow in your ability to not only identify but answer these kinds of questions, and your value as a sales manager will be all but proven already.

Another skill you can start working on today is the ability to help out individual reps when they need it. Look for someone on your team that’s either new to the company, going through a rough quarter, or less experienced in sales. Or, maybe someone who needs help troubleshooting the best way to negotiate around an objection.

Ask if they’re up for you to partner with them and start listening to their call recordings in order to provide constructive feedback and finesse their pitch, rebuild their cold outreach emails , and help weigh in with advice, routines, tactics, and habits that help you perform better.

It doesn’t matter how much you consistently beat quota in your current position if you can’t make the jump up to also help other people to increase their sales performance, crucial for effective sales performance management .

Remember—as a sales manager, you’ll need to be OK with stepping out of an active selling role. Your primary mission will be helping others sell.

4. Creating (and Implementing) Sales Plans

Like it or not, implementing processes and regular planning are both essential to maintaining a successful business model as your sales team grows and the company scales over time.

When I ran a sales team for the first time, I was admittedly a pretty lousy sales manager. I was a talented salesperson myself, but I couldn’t translate that skill into training others.

I learned that it was more important to have everybody do a really good (consistent) job than to just have a couple of sales rock stars while everyone else falls behind. My reps were failing because they couldn’t replicate what I did—and what I did was unique to me.

Having an easy-to-follow sales plan, packed with process documentation , scripts, templates, and ongoing training ensures your team members are all on the same level, makes sure your team performs consistently (and hedges against the likelihood of some reps falling behind others).

No matter how hard you hope, wish or pray, a sales plan will never be one of those set-it-and-forget-it organizational documents. A sales plan is a living instrument that’s actively shaped in real-time as your organization grows, changes, and learns.

At their core, all good sales plans are comprised of three distinct sections:

• Sales forecasting and goal-setting
• Market and customer research
• Prospecting and partnerships

Each aspect of your plan naturally works itself into the next, starting with the team’s high-level sales targets, then taking into consideration market factors, and finally looking at who you know, and how to find more prospects to help hit your sales goals .

As a sales manager, it’ll be your job to maintain, update, and enforce your team’s go-to-market plan. You’ll need to analyze the metrics and see whether your team is on track regarding sales quotas and company goals.

5. Communicating Successfully Both Up and Down the Ladder

Most sales manager job postings today clearly highlight just how much you’ll have to hop on the phone, show up for presentations, dive into partnership development, and otherwise be involved in the sales process and problem-solving with key accounts from start to finish.

Therefore, strong interpersonal and communication skills are essential. Though that doesn’t mean we’re all very good at these skills.

Often, the more skilled you are as a salesperson, the more difficult it can be to put yourself back in the beginner’s mindset. making it more difficult to effectively communicate with reps who aren’t quite on your level yet. Known in academia as the curse of knowledge , this cognitive bias can make it more difficult to effectively communicate with reps who aren’t quite on your level yet.

If this kind of communication isn’t a strong suit of yours, fear not. You can start flexing that muscle today by purposefully going out of your way to over-communicate (within reason) with your fellow co-workers.

When mentoring a rep going through challenges, make it a point not to assume they have the same base of knowledge and experience you have. Start further back than you normally would, verbally express what’s happening inside your head, and explain the logic and reasoning behind the troubleshooting steps you take.

Take the time to build a stronger relationship with the marketing manager--maybe discuss sales data or share areas where sales and marketing could align better.

6. Organizing Your Tasks & Sales Team

Once you become a sales manager, there will be a lot of demands on your time throughout the day. That means you can’t always fly by the seat of your pants, accepting every meeting request that comes your way, right there on the spot.

While your role (and daily activities) have completely changed as a sales manager, it’s also easy to default to going about your day with the same routine as when you were still an individual contributor.

Take a step back every Monday morning to thoughtfully plan out your schedule. Leave time to interact with your team members. Block out the space you need to work on other key activities like forecasting, planning, experimenting, and training.

If your reps aren’t organized and staying on-task, you can’t expect them to always perform at peak capacity and hit their numbers ( sales management tools like Close can help with that). If you’re not organized, can you really expect your reps to be?

Part of being an effective sales manager—and leader—is showcasing your values and clearly articulating your priorities to your team members. Share exactly what’s expected of them, how you’ll be measuring their performance, and rewarding them.

Equally important is establishing how you want your team to work. Don’t assume everything will just fall into place and you’ll magically hit your targets. Going back to communication here, take the time to explain in detail how you want your team to work. Set the right expectations and enforce your sales process .

Becoming more organized at work starts with your physical space. Keep your desk area uncluttered, have everything you need within reach, maintain control of your email inbox , start your day with a list of your top priorities, and try to avoid the mania of multitasking.

7. Forecasting Sales Results (Within a Reasonable Margin of Error)

Be transparent and specific when communicating the direction your team is going in and what needs to be done on an individual level.

Showing your higher-ups that your team can reliably perform based on those expectations and predictably hit goals is equally important to your success as a sales manager.

While there are a lot of different sales forecasting strategies you can adhere to depending upon your type of business model, industry, length of sales cycle, and otherwise, here are a few of the most common:

• Lead-driven forecasting: The lead-driven method relies on understanding the relationship your leads have with your company, and what they’re likely to do based on that relationship. Here, you’re analyzing each lead source and assigning a value to that source based on what similar leads have done in the past.
• Opportunity stage forecasting: This method takes your sales pipeline, chops it up, and assigns a percentage value to each one based on how likely a lead is to close . So, a new prospect might have a 10% potential close rate, whereas someone who has gone through a product demo might be at 80%.
• Multivariable forecasting: This method takes the best aspects of most forecasting methods, and puts them together into one complex, analytics-driven system. Let’s say you’ve got two reps hustling similar accounts. The first one is working a $10,000 deal and has just finished a successful product demo. Based on your rep’s individual win rate for this stage of the deal, your multivariable analysis says he’s 40% likely to close the deal this quarter, giving you a sales forecast of $4,000. Your second rep is selling a smaller, $2,000 deal and is earlier in the process, yet their win rate is through the roof, also giving them a 40% chance of closing the deal this quarter and a forecast of $800. Your total sales forecast at this point for the quarter would be $4,800.

Even if you’re not great at forecasting sales today, there’s still hope for you yet.

Hands down, the best way to get better at forecasting your own monthly and quarterly results is to dig deep into the numbers—take a look at results from previous periods, calculate win rates, develop and refine your own multivariable forecasting model to see how accurate it can become at predicting your own results.

Over time, you’ll improve and can continue refining your model by testing it out with other members on your team, presenting it to management, and getting feedback.

8. Managing Your Time + Helping Your Team Do the Same

Time management is one of the most crucial sales manager skills, because without it, you won’t be able to effectively address points 1-7. Here are some of the most important time management strategies to employ today.

• Set and maintain boundaries: Other people don’t like boundaries, because it means they get less of what they “need” in the moment. Too bad, though. If you want to be a good manager, you need to learn to set your boundaries and then hold them unless there’s a true fire. That means don’t schedule extra meetings, don’t allow anyone to barge through your door all day, and never miss client-facing obligations unless you truly can’t help it.
• Block out time for day-to-day tasks: Most of us find that once the day begins, there’s a good chance it will get away from us. That’s why it’s important to prioritize and do the hardest tasks first. If you plan to get one big thing done in the morning and one big thing done after lunch, then you’ll have a pretty good day - even if everything else goes to pot.
• Do advanced diary planning: Knowing what’s coming down the pike will make the above much easier, so always look through your calendar the day before.
• Avoid multitasking: Multitasking is a myth . Your brain is not capable of doing two things at once; it is merely capable of making you think it can by switching between them really, really fast. However, that time it takes to switch is time you could be using on just one task, if you keep your calendar simple and complete things one at a time. Let go of the myth.

A sales manager who can show these time management principles in action will inspire sales representatives and increase overall team efficiency, so hone these sales skills today.

Qualities of a Good Sales Manager

Wondering what qualities you’ll need to succeed as a sales manager? Both interpersonal skills and soft skills come into play, including:

• Active listening and strong communication skills
• Customer relationship management skills using a high-quality CRM
• Strategic planning and analysis skills
• Proactive lead generation and prospecting skills
• Ability to develop new sales strategies and implement them
• Willingness to take feedback and use others’ ideas
• Collaboration and delegation skills
• Analytical skills and attention to the bottom line

Keep in mind that a successful sales manager may need to spend some time developing some of these qualities. Not all sales leaders will perform perfectly in each of these, especially if you’re are newer to the field.

Do You Have What It Takes to Become a Sales Manager?

You don't need a master's degree to become a successful sales manager.

What you do need are the right skills and base of experience and the ability to position yourself as the perfect candidate.

As Professor Emeritus Andris A. Zoltners explained in a 2019 article , even sales managers need more training to develop the skills required to lead sales teams effectively.

When you’re moving from sales rep to sales manager, you probably don’t have the ability to talk about your experience managing a sales team (unless you’ve taken on interim management roles in the past). So, what’s the next best thing?

While you’re not yet a sales manager in title, you can still show you’re performing many of those activities at work.

Remember all of the sales manager skills we just talked about here? You can start sharpening them and putting each of them into practice, even in subtle ways, at your job today.

Is your company’s go-to-market plan due for a refresh? Show your initiative by taking a pass at updating some of your process documents based on the situation on the ground today.

Build a forecasting model to start predicting your team’s results out into the future. Refer high-quality candidates for new sales roles to your hiring managers. Get more organized. Keep improving with communication.

What's more, you want the right sales management software to help you accomplish all this! In an ideal world, the tool you use to manage your sales team is the same tool your sales team uses to sell.

Most importantly, it’s crucial to document all of the changes you’re creating. Keep track of all the different ways you’re practically a sales manager already, and you’ll build a compelling case for why you deserve a promotion—or the leveled-up title at a different company.

The next step to becoming a sales manager? Download our ready-made set of resources to manage a sales team effectively:

ACCESS YOUR SALES MANAGEMENT TOOLKIT

More articles from The Close Blog

Discover our latest free sales tools powered by AI

Learn from the sales pros with our free sales guides.