case study about instagram

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In a World of Social Media: A Case Study Analysis of Instagram

• October 2018

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Case Studies of Successful Instagram Marketing Campaigns

Updated · Jan 23, 2024

Page Contents

 1. Nike’s “Just Do It” Campaign: A Storytelling Masterclass

 2. daniel wellington: influencer marketing genius, 3. glossier: building a community through engagement,  4. airbnb: a visual and experiential feast, 5. starbucks’ #redcupcontest: harnessing user-generated content, 6. fashion nova: the power of celebrity endorsements.

In the rapidly evolving world of social media, Instagram stands out as a beacon for innovative marketing strategies. It's a platform where visuals speak louder than words, and where a well-crafted image or story can resonate deeply with a global audience. As an expert in digital marketing, I've witnessed firsthand the transformative power of Instagram. From small startups to global brands, I've seen how tailored strategies can skyrocket a brand's presence and engagement.

I aim to peel back the layers of some of the most successful Instagram marketing campaigns, offering insights into the techniques and creativity that drive success in this unique digital landscape.

Nike's “Just Do It” campaign stands as a masterclass in storytelling on Instagram. By transcending traditional product promotion, they brought to the forefront powerful narratives of athletes overcoming adversity. This approach fostered a deep emotional resonance with their audience. The campaign skillfully blended motivational content, authentic user-generated stories, and subtle product promotion, resulting in a significant boost in both engagement and follower count .

Its success lay not just in the compelling content but also in how it humanized the brand, making it more relatable and inspirational. The campaign tapped into the universal themes of perseverance and triumph, connecting with the audience on a personal level and elevating the brand's identity beyond just a sports apparel manufacturer to a source of inspiration.

Daniel Wellington's impressive growth in the fashion accessory market is a prime example of effective influencer marketing on Instagram. Their strategy was straightforward yet impactful: distributing free watches to a wide range of influencers, including both high-profile personalities and micro-influencers with niche, engaged followings. These influencers, by posting authentic photos wearing the watches, not only increased the brand's visibility but also added a layer of authenticity and relatability.

This approach leveraged the trust and influence these personalities have over their Instagram followers, offering Daniel Wellington a form of organic and credible advertising. It also allowed the brand to reach diverse market segments, as each influencer attracted a distinct audience. The inclusion of micro-influencers was particularly strategic, expanding their reach into specific niches. Daniel Wellington's success with this strategy highlights the effectiveness of thoughtful influencer collaborations in building a strong, globally recognized brand presence on social media platforms like Instagram.

Glossier, renowned for its innovative approach in the beauty industry, has revolutionized how brands interact with their audience on Instagram. This brand has not just promoted its products but has also excelled in building a robust online community. If you have a small business like this and make it bigger, you can try different strategies such as buying followers for your Instagram page to gain popularity quickly on the platform, or you can apply Glossier’s methods which I mentioned below.

Their strategy involves actively engaging with their followers, which includes responding to comments, featuring user-generated content, and creating interactive and relatable stories. This direct interaction not only enhances customer experience but also fosters a sense of belonging among their audience.

By sharing content created by their customers, Glossier has successfully turned its customer base into a vibrant community of brand advocates. This user-generated content provides authenticity to the brand, making it more relatable and trustworthy in the eyes of potential customers. Furthermore, their approach of two-way communication has been instrumental in building strong, long-lasting relationships with their audience. It's a clear demonstration of the brand's commitment to its customers, valuing their input and feedback, which in turn drives customer loyalty.

Glossier's success on Instagram is a testament to the power of community-building and customer engagement in the digital age. Their strategy goes beyond traditional marketing, emphasizing the importance of creating a participative and inclusive brand culture. This approach has not only elevated their brand identity but has also set a benchmark for customer engagement on social media platforms.

Airbnb's Instagram strategy brilliantly encapsulates the essence of their brand: offering unique and memorable travel experiences. Their feed is a carefully curated collection of breathtaking visuals, featuring an array of distinctive properties and awe-inspiring destinations from around the globe. This visual storytelling doesn't just highlight their offerings; it actively stirs a sense of wanderlust among their followers, enticing them to explore new locations and experiences. By consistently delivering high-quality, aesthetically pleasing content, Airbnb has not only distinguished itself but has also demonstrated the powerful impact of visual appeal in social media engagement.

Their Instagram strategy extends beyond mere promotion of accommodations. It taps into the emotional aspect of travel, displaying the diverse cultures, landscapes, and experiences that their listings offer. This approach helps in creating an emotional connection with their audience, making Airbnb not just a service, but a gateway to unforgettable experiences. The emphasis on sharing real stories from hosts and travelers adds a layer of authenticity and delicate touch, further solidifying their position as more than just a travel company, but as a source of travel inspiration.

In essence, Airbnb's success on Instagram is a reflection of their ability to harness the power of visual media to not only grow their follower base but to create a community of travel enthusiasts. Their strategy underscores the importance of aligning brand values with content, proving that when done right, Instagram can be a formidable platform for storytelling and brand growth.

Starbucks' #RedCupContest, a hallmark of their holiday season marketing, masterfully harnessed the power of audience participation on Instagram. By inviting users to submit their own creative takes on the iconic red Starbucks cup, the brand turned its customers into active contributors rather than passive consumers. This clever strategy sparked a flurry of engagement, as followers eagerly shared their unique and artistic cup designs. The allure of the contest was not just in the participation but also in the opportunity for users to see their creativity highlighted on a global platform.

This campaign effectively transformed Starbucks' Instagram into a vibrant gallery of customer creativity, strengthening the community feel. It also served as an ingenious way to amplify the brand's reach. As participants shared their entries with friends and family, the contest organically expanded its reach, drawing in new followers intrigued by the creativity and community spirit. The #RedCupContest became more than a simple marketing tactic; it evolved into a seasonal tradition eagerly anticipated by customers worldwide, highlighting the brand's ability to connect and engage with its audience in a meaningful way.

Fashion Nova, despite being a newcomer in the competitive fashion industry, has rapidly risen to prominence, largely thanks to a savvy Instagram strategy centered around celebrity endorsements. By partnering with high-profile influencers and celebrities, notably the likes of Cardi B, they have effectively tapped into vast networks of followers. These collaborations have not only showcased Fashion Nova's clothing line but also aligned the brand with the glamour and influence of these celebrities.

The impact of such endorsements is twofold. First, it gives Fashion Nova immediate visibility among millions of followers, many of whom regard these celebrities as trendsetters. When a style icon like Cardi B is seen wearing Fashion Nova, it positions the brand as fashionable and desirable. Second, it lends an air of credibility and aspiration to the brand. Followers, seeing their favorite celebrities choosing Fashion Nova, are more likely to perceive the brand as a reputable name in fashion.

Furthermore, this strategy of leveraging celebrity influence has been instrumental in shaping Fashion Nova's brand identity. They are seen not just as a clothing retailer, but as a lifestyle brand that embodies the modern, glamorous life their target audience aspires to. This perception is crucial for brand differentiation in the cluttered fashion marketplace.

The secret sauce to successful Instagram marketing lies in understanding your audience and crafting strategies that resonate with them. Whether it's through compelling storytelling, strategic influencer partnerships, engaging content, visually striking posts, or even tactics like buying followers, the goal is to connect with people on a level that transcends mere product promotion. It's about building a community, starting conversations, and creating a brand experience that sticks with your audience.

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Case Study: Instagram

Instagram, a leading social media platform, has become a paragon of product analytics excellence. Since its inception in 2010, Instagram has continuously evolved, leveraging product analytics to drive user engagement , optimize features, and enhance the overall user experience . With over a billion monthly active users , Instagram’s ability to harness product analytics has been pivotal in maintaining its competitive edge and ensuring sustained growth .

From the outset, Instagram’s founders understood the importance of data-driven decision-making. The platform’s initial success can be attributed to its simplicity and focus on photo-sharing, but as the user base grew, so did the need for more sophisticated features and user experiences. This is where product analytics came into play. By meticulously analyzing user data, Instagram has been able to understand user behaviors, preferences, and pain points, which in turn has informed the development of new features and improvements.

One of the most significant areas where Instagram has utilized product analytics is in its recommendation algorithms. The Explore page, which suggests content to users based on their interests, is a prime example of this. By analyzing data points such as likes, comments, and shares, Instagram’s algorithms can identify patterns and preferences unique to each user. This personalized approach not only keeps users engaged but also increases the time they spend on the platform, thereby boosting ad revenue.

Instagram’s Stories feature, introduced in 2016, is another testament to the power of product analytics. Inspired by Snapchat, Stories allows users to post photos and videos that disappear after 24 hours. The feature quickly gained popularity, with over 500 million users now engaging with Stories daily. Product analytics played a crucial role in this success. By monitoring how users interacted with Stories—such as the frequency of posts, the types of content shared, and the engagement rates—Instagram was able to fine-tune the feature, making it more user-friendly and engaging. For instance, the addition of interactive stickers, polls, and questions was driven by insights gained from product analytics, which showed that users enjoyed and interacted more with dynamic and interactive content.

The introduction of Instagram Shopping is another excellent example of how product analytics can drive feature development and enhance user experience. With the rise of e-commerce , Instagram identified a significant opportunity to integrate shopping within its platform. By analyzing user data, Instagram noticed that users were frequently interacting with posts showcasing products and brands. This insight led to the development of Instagram Shopping, allowing users to purchase products directly from the app. The feature has not only enhanced the user experience by making shopping seamless but has also opened up new revenue streams for Instagram.

Instagram’s commitment to leveraging product analytics extends to its efforts to improve user safety and well-being. The platform has faced criticism over issues such as cyberbullying and the negative impact of social media on mental health. In response, Instagram has used product analytics to develop and implement features aimed at creating a safer online environment. For example, the platform introduced tools to filter and hide offensive comments and a feature to restrict interactions from certain users. These initiatives were guided by data-driven insights into user behavior and the types of interactions that lead to negative experiences.

Furthermore, Instagram has employed product analytics to enhance its advertising capabilities. The platform’s ad targeting is highly sophisticated, allowing advertisers to reach their desired audience with precision. By analyzing user data, such as interests, behaviors, and demographic information, Instagram can deliver highly relevant ads to users. This not only improves the effectiveness of ad campaigns but also enhances the user experience by ensuring that the ads they see are relevant and engaging. The use of product analytics in advertising has been a significant factor in Instagram’s ability to generate substantial ad revenue, making it one of the most profitable social media platforms.

In addition to feature development and advertising, Instagram has also used product analytics to inform its overall strategy and business decisions. For instance, the platform’s focus on video content, including the introduction of IGTV and Reels, was driven by insights gained from product analytics. By analyzing trends and user behavior, Instagram recognized the growing popularity of video content and the need to cater to this demand. The introduction of these features has not only kept Instagram relevant in the ever-evolving social media landscape but has also attracted a younger audience, further expanding its user base.

Moreover, Instagram’s use of product analytics is not limited to understanding user behavior and preferences. The platform also uses analytics to monitor the performance of its features and initiatives. By tracking key performance indicators (KPIs) such as user engagement, retention rates, and feature adoption , Instagram can assess the effectiveness of its efforts and make data-driven adjustments as needed. This continuous feedback loop ensures that Instagram remains agile and responsive to user needs and market trends.

In conclusion, Instagram’s success can be largely attributed to its strategic use of product analytics. By leveraging data to understand user behavior, optimize features, and inform business decisions, Instagram has been able to maintain its position as a leading social media platform. The platform’s commitment to data-driven decision-making has not only enhanced the user experience but has also driven growth and profitability. As Instagram continues to evolve, its reliance on product analytics will undoubtedly remain a cornerstone of its strategy, ensuring that it continues to meet the needs of its users and stay ahead of the competition.

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Instagram Strategy

Background: Triumph Building Group is a full service custom home builder. Their three experienced partners each have over 20 years of real estate, home buying, and home building expertise. Triumph Building Group helps families build the homes of their dreams.

Triumph Building Group created an Instagram account in December of 2016 but never used it. In this case study, we will examine the results of an Instagram strategy from May through October that expanded their reach and helped increase their follower count.

Triumph’s Instagram page started off with 2 followers and no content. Since we were essentially starting from scratch, the first step was to add company details, contact information, and some content.

We added a ‘Home Improvement’ company designation, a short description of the services, and the hashtag #customhomebuilder. The hashtag addition allows users who follow that specific hashtag to find Triumph’s Instagram account while they are browsing. We also included the website link and office address for easy access to additional information. Finally, the ‘Call’, ‘Email’ and ‘Directions’ buttons were all utilized, which gives Instagram users easy access to contact information.

We then shared our first posts, which featured images of one of Triumph’s properties:

Audience-Building Content Strategy

With the account basics covered, we needed to add more content that would interest our prospective audience. For our organic strategy, we pulled the same posts from our Facebook content strategy and used them on Instagram. We tweaked the wording and including hashtags to reach different audiences. Using more than one hashtag gives us the opportunity to reach different groups of users who follow those hashtags for the content. This content is always visible from the Instagram account.

These posts are all organic and give profile visitors an in-depth look at what Triumph Building Group is known for: the creation of beautiful custom homes. We featured different aspects of homes, ranging from full exterior shots to walk-throughs of different rooms and more specific custom details. We also highlighted available lots and provided updates on homes under construction.

On the paid side, we ran boosted content on Facebook that we also sent to Instagram. Boosts from Facebook are a simplified Paid ads strategy, with targeting options that show content to an audience outside of a page’s current following. These posts appear as ‘Sponsored Content’ and do not show up on the Instagram profile, but are shown in the feeds of targeted Instagram users.

General targeting specifications included age range and gender, while more detailed targeting incorporated specific interests and hobbies. Additionally, we narrowed down the geotargeting to nearby regions, where people were likely to engage with content from a local business like Triumph Building Group. Since these posts reach a larger audience (outside of the users following the account), they received more likes and engagements, and were large contributors to the increase in following.

Looking at the results from this Instagram strategy, it is clear that small to medium sized local business can benefit extensively from a modest budget. By utilizing Instagram both organically and in conjunction with paid Facebook strategies, SEOM grew Triumph Building Group’s Instagram account from 2 followers to 123 followers in October – a 119% increase.

increase in followers

average reach of local boosts

average weekly profile views

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Instagram Case Studies: Successful Instagram Marketing Strategies

Instagram isn’t just a platform for sharing photos and connecting with friends; it’s a dynamic battleground for brands vying for attention in the digital age. In this deep dive, we’ll explore how some brands have cracked the code of Instagram marketing, turning their creative strategies into massive success stories.

Key Takeaways:

• Hashtags are more than just a trend: They’re a powerful tool for brand engagement and audience growth.
• User-Generated Content (UGC): It’s not just about what you post; it’s about what your audience can create for you.
• Influencer Marketing: Leveraging influencers can catapult your brand into the spotlight.

The Power of Hashtags in Instagram Marketing

Mac cosmetics’ halloween campaign.

Remember when MAC Cosmetics took over Instagram every Halloween? Their #SeniorArtistsSlayHalloween campaign was a masterclass in hashtag usage. By encouraging fans and makeup artists to showcase their Halloween looks using MAC products, they created a wave of organic promotion. The results? A flood of user-generated content, skyrocketing brand visibility, and a deeper connection with their audience. This campaign is a testament to the impact of Instagram on fashion industry , where visual appeal and timely trends play a crucial role. MAC Cosmetics leveraged the platform’s strengths to create a buzz that resonated well within the fashion community, showcasing the power of strategic social media marketing.

Adidas #ORIGINALis

Adidas, known for its sports-centric products, took a leap into the hip-hop culture with its #ORIGINALis campaign. Partnering with icons like Snoop Dogg, they tapped into influencer marketing, creating a ripple effect across diverse audience segments. The campaign was a blend of cultural relevance and strategic influencer partnerships, resulting in a surge of user engagement and brand loyalty. This highlights the role of Instagram in omnichannel marketing , where brands integrate various channels to provide a seamless customer experience. Adidas effectively utilized Instagram as a key touchpoint in their broader marketing strategy, ensuring consistent messaging and engagement across platforms.

Leveraging User-Generated Content (UGC)

Wayfair decor.

Wayfair’s approach to Instagram marketing is a textbook example of leveraging UGC. Their #WayfairAtHome campaign encouraged customers to post photos of their homes featuring Wayfair products. This not only provided Wayfair with a stream of authentic content but also allowed customers to become brand ambassadors, enhancing trust and relatability. The power of user-generated content on Instagram cannot be overstated; it transforms customers into active participants in the brand narrative. By leveraging UGC, brands like Wayfair can create a more authentic and engaging presence on social media.

Orangetheory Fitness Journey

Orangetheory Fitness turned their customers’ fitness journeys into a marketing campaign. By reposting customer experiences and transformations with the #Orangetheory hashtag, they created a narrative of real results and community support. This approach not only showcased their service effectiveness but also built a community around shared fitness goals. Similarly, the potential of Instagram for B2B marketing is immense. By sharing client success stories and industry insights, B2B companies can foster a sense of community and trust, much like Orangetheory Fitness did with their fitness journeys.

Influencer Marketing on Instagram

Asos influencer strategy.

ASOS took a unique approach to influencer marketing. Instead of direct endorsements, they created separate Instagram accounts like @asos_olive and @asos_lotte, handed over to influencers. This strategy allowed ASOS to tap into the influencers’ existing follower base, creating a more authentic and engaging promotion for their clothing line.

Daniel Wellington’s Celebrity Collaboration

Daniel Wellington’s strategy in leveraging celebrity influencers like Joseph Vincent showcases the power of targeted influencer marketing. By combining celebrity endorsements with promotional offers, they managed to not only increase brand visibility but also drive sales, proving the effectiveness of well-executed influencer collaborations. However, it is also important to consider Instagram’s impact on mental health . While influencer marketing can drive engagement and sales, brands must be mindful of promoting healthy and positive interactions on social media to foster a supportive community.

Table 1: Hashtag Campaign Impact

Creative Strategies and Social Impact in Instagram Marketing

Welcome back to our exploration of Instagram’s marketing marvels! In Part 2, we’re diving into the realms of creative content, social causes, and answering those burning questions you’ve been itching to ask.

Creative Content and Brand Identity

Taco bell’s unique approach.

Taco Bell isn’t just about tasty tacos; their Instagram is a kaleidoscope of creativity. Their posts are a mix of humor, vibrant colors, and engaging content that not only entertains but also solidifies their brand identity. This approach has made them stand out in a sea of sameness on Instagram.

Airbnb’s #WeAccept Campaign

Airbnb’s #WeAccept campaign is a heartwarming example of a brand taking a stand. Promoting social acceptance, this campaign resonated deeply with audiences worldwide, showcasing Airbnb’s commitment to diversity and inclusion. It’s a prime example of how brands can align their values with their marketing strategies to make a meaningful impact.

Social Media Campaigns with a Cause

Taking a stand on social issues can be a tightrope walk for brands, but when done right, it can significantly enhance brand loyalty and audience engagement. Campaigns like Airbnb’s #WeAccept not only promote a product or service but also echo the brand’s core values and beliefs, creating a deeper connection with their audience.

Table 2: Impact of Creative and Cause-Driven Campaigns

Frequently Asked Questions

What makes an instagram campaign successful.

• A blend of creativity, audience engagement, and alignment with brand values.

How important are hashtags in Instagram marketing?

• They’re crucial for visibility, community building, and tracking campaign performance.

Can influencer marketing work for any brand?

• Yes, if aligned with the right influencers who resonate with the brand’s target audience.

8 Outstanding Instagram Marketing Case Studies

Sharing is caring!

But compared with other social networks like Twitter and Facebook where brands can easily promote themselves and their content simply by sharing links back to their website, Instagram may not seem that straightforward for marketing purposes.

Instagram does not share links, even in the image text there are no links.

The only place to link back to your website is the bio on Instagram which makes marketing a new game for many social media enthusiasts.

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

Image Source: Forrester Blog

So how does marketing with Instagram work?

To give you an impression of what is possible with Instagram and show you how to help to push your brand here are 8 case studies on how brands use Instagram to market their business.

1. Top-Notch Images on NationalGeographic

I am already following NationalGeographic on multiple social networks: Twitter, Facebook – you name it. I love their social media. It is not really one National Geographic account; they have different accounts for different niches: NatGeo, NatGeoTravel, NatGeo Wild, NatGeo Photography – and all of them share great images, articles, and videos of nature, animals and science.

On Instagram, it is not any different. It does not come as a surprise that National Geographic’s Instagram account (or rather accounts) is (are) awesome.

With 58.5 m followers, the main account of National Geographic is one of the very top brands on Instagram – and they are still growing. They have a significant advantage: professional photographers traveling the world from south pole to Greenland and even further north – and sharing their pictures with the National Geographic community worldwide.

2. Powered By Influencers: Airlines

• British Airways partnered with Luanna90 to reach her 2.1m followers.
• Alaska Airlines partnered with 8 Instagram influencers to launch their #WeekendWanderer Campaign.

In a growing industry where all contenders more or less offer the same product (a flight from A to B), competition is fierce. Reaching a large, loyal and engaged audience on Instagram can make all the difference.

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

3. More than pictures from work and offices: WeWork

The provider of office space WeWork is a great example of a brand that provides something that sounds rather boring (office space) and still manages to run an awesome Instagram account. Who would have thought that office space can be so inspiring?

The key is not to simply post images from the office or working people but to actively encourage people to spice it up with creative ideas like #DogsOfWeWork:

4. Creating Brand Awareness for Adidas Neo with an Instagram Campaign

Adidas invited Instagram influencers AND ordinary people to take part in a contest around Adidas Neo: Create Adidas Inspired Instagram posts. From these, Adidas chose the best content creators to model in a professional photoshoot and their branded content with engaged Instagram audiences.

Adidas used one of Instagram’s most popular celebrities from the target age group: Selena Gomez to help them get the contest spreading.

The contest created buzz around the hashtag #MyNeoShoot. To have a chance to get selected as a model, Instagram users had to post images using the #MyNeoShoot hashtag.

With the MyNeoShoot campaign, Adidas generated 71.000 mentions for this hashtag.

The Adidas Neo Instagram account gained 41k new followers.

5. Rubbing it in with Frank Bod

Frank Bod is an Australian body and skin care brand. Their products are based on coffee – and this core quality of their product makes the center of images they use to brand with Instagram.

They also use their own hashtag to brand a lot of their posts: #letsbefrank

(Their captions are great, too. Simply fun: so follow and enjoy!)

6. Advertising for a startup with Bloom & Wild

Have you heard of Bloom & Wild? I have not before reading about their Instagram marketing. They are a very young company that delivers flowers to your letterbox (if you live in the UK) that grew their business using Instagram advertising.

Their goal was to attract a wider audience to their new business. Their strategy was fairly simple: They used the Power Editor and their existing rather small email list to create a lookalike audience. Before they went fully into their advertising campaign, they tested everything with a small budget.

For them, videos performed with the best conversion rate.

And the results are not bad at all considering that Bloom & Wild was a startup with no established brand name to start with:

“With the use of Instagram ads, Bloom & Wild increased their bouquet orders by 62%, and saw many new customers commenting on their account and buying bouquets from their shop.”

7. Exploring the city with No Your City

In every city, live people and all these people have stories to tell. Do you know the stories of your city? No Your City tells the stories of cities with images and videos.

On their Instagram account, they share awesome pictures of the cities. By using the hashtag #noyourcity with images from your city you get the chance to be featured on their account.

There are so many great Instagram accounts to follow, some hidden gems and some brands that are using Instagram very professionally the chances they are given to brand their products and business. Images have a lot of power – and the Instagram community adds to that by engaging and connecting.

8. Getting fit with Kayla Itsines

With 5.6m followers, Kayla is clearly one of Instagram’s more prominent figures. She started out like everyone else: with no clue. But she got herself some help and learned quickly. She now is a master marketer of her fitness app and products. She tells stories with her images and within the captions of the images. And she is not afraid to market her product, mentioning it again and again wherever she can.

By now her community is part of her marketing success: They tell their stories with the app and program (BBG by Kayla Itsines) and help her spread the word.

Kayla is also a great example that the best and most efficient way to market something online is to play the different channels in perfect interaction: She runs a blog and website, she writes articles, she is on Facebook and Twitter. She publishes ebooks and has an app.

If you need the inspiration to get or stay fit, you may well find inspiration with Kayla!

Final Words

There are many different ways to use Instagram marketing – for more personal accounts and brands and businesses. Browse around and see what others do to get inspiration for your own actions.

Instagram may not be the first network to turn to for more traffic, but you can still find an audience for your blog on Instagram and it sure has a huge potential for branding and community building! With some tips and tricks to find your first few followers,  you can start your own Instagram marketing success story .

(And if you want to compare these Instagram case studies with what you can do on Twitter, check out these Twitter Marketing Case Studies !)

Boost your Instagram marketing with special hashtags for each day of the year. Download our free  PDF Hashtag calendar :

Susanna Gebauer

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Instagram Influencer Marketing Case Study: How it Benefits Influencer Marketing Agencies

Last Updated On : May 20, 2024

If you’ve never written a case study before, you might not realize how impactful they are. In reality, publishing detailed and thorough case studies is a foolproof way to gain clients and exposure.

Case studies can be a great way to promote your brand and build trust among your target audience.

With a successful Instagram influencer marketing case study, brands and agencies can display their achievements, creativity, strategies, and results.

Still not convinced?

We’ll break down the facts about case studies and why they’re so important for brands and influencer marketing agencies.

Table of Contents

What are Case Studies?

Before discussing what makes up case studies of Instagram influencer marketing, we’ll go over what case studies are.

In general, this is a way for a marketing agency to demonstrate how they achieved campaign success.

More specifically, they discuss how an agency or company addressed their or their client’s goal. Or, how they provided solutions to their client’s problem.

Case studies should be full of statistics and proof of the agency’s success. Especially when it comes to an Instagram case study on influencer marketing, readers should see relevant and concrete analytics.

There are several different types of mediums for these studies that a brand can create, such as:

• Video content
• Slideshow with Infographics

All of the above mediums are fantastic ways to present analytics concisely and uniformly. When in doubt, just remember that a reader shouldn’t have to dig for the important information.

Now that you know what it is, let’s see how one for Instagram influencer marketing can benefit you.

What are Influencer Marketing Agencies?

Now that we’ve covered case studies, it’s time to discuss influencer marketing agencies. Specifically, what exactly are they? Why are they becoming so popular now?

In a short answer – social media is only continuing to grow and advance. Instagram especially brings in more than 1 billion monthly active users.

Now, more marketers are realizing that traditional media methods of advertising don’t work as well as they used to.

Instead, digital marketing strategies, influencer marketing, and social media content have taken precedent in attracting customers from a target demographic.

Let’s put the power of social influencers into perspective. Today, 60% of users claim that they discover new products on Instagram through influencers and Instagram ads.

Consumers have become more likely to purchase products recommended by their favorite social media influencers instead of trusting an advertisement, even micro-influencers.

That’s why the influencer marketing industry is expected to be worth up to $15 billion by 2022.

To keep up with this trend, influencer marketing agencies have been helping brands launch successful online campaigns.

These agencies take care of everything for their clients from influencer sourcing to tracking campaign performance.

Why Case Studies are Important for Agencies

After running a campaign, constructing an Instagram case study of influencer marketing is a critical next step.

Case studies are extremely important tools for marketing agencies, and here’s why:

1. They Show Results

Case studies are an inexpensive way for an agency to show its successful results from running a campaign. Plus, they have the power to show brands why they should want to use their services.

Showing results is essential irrespective of the tools you use as they back your claims. A well-put-together study can help an agency build credibility and become an authority in the space.

2. Demonstrate the Potential of Campaigns to Brands

Brands run campaigns on Instagram with the aim to raise awareness of their brand, lead generation, or sales. A study shows them why they should trust your agency to run the campaign for them.

And how, you might ask?

A strong case study of Instagram influencer marketing displays relevant statistics to brands, such as ROI and the number of conversions.

They can also show important social media metrics, such as the number of impressions and engagements.

Through it, a brand can see how your agency can perform. Then, they can judge if it’ll be a good fit for them based on their campaign goals.

3. Attract New Clients and Influencers

Once an agency publishes a study, they’re bound to attract new clients after other brands see their results.

Many brands have still not mastered their social media strategies, so they’re often looking for agencies with impressive experience.

What’s more?

Not only can case studies help agencies recruit brands to work with, but they can also attract influencers.

Many influencer marketing agencies have their own databases full of social media influencers that they can activate for campaigns, including micro-influencers.

Influencers want to work with agencies that they can trust to bring them campaign opportunities.

They also want to see that an agency can run successful campaigns for brands they’d like to work with.

An Instagram case study of influencer marketing can serve as proof of your agency’s capabilities and thus attract influencers.

How Case Studies Can Benefit Brands  

Influencer marketing agencies aren’t the only ones who should share their results through case studies. Brands should do it, too! Often, brands share case studies on their websites to:

1. Demonstrate Success and Build Credibility

Plenty of brands can make claims about their products or services, but case studies show the proof.

A phrase associated with case studies that perfectly encapsulates this point is, “Put your metrics where your mouth is.”

Think about it this way: Should a potential client just trust your word that you increased sales?

No – they’d want to see some proof and that’s exactly where a case study can come in handy.

2. Elevate the Brand in a Certain Industry

Case studies help show off a brand’s expertise. That’s why big brands typically publish case studies that best display how they solved a problem for the customer.

Publishing impressive case studies will also further set brands apart from the competition in the same market. They can help in establishing your brand reputation in the market and growing your brand .

Now that you know all about how Instagram influencer marketing case studies can help both agencies and brands, let’s see how you can create one.

How to Create an Instagram Influencer Marketing Case Study

Writing standout Instagram influencer marketing case studies sounds like a daunting task, but don’t worry. Constructing a convincing one can actually be broken down into five simple steps:

1. Describe the Problem

What problem is your client or your brand trying to solve? Identify this problem and write about it — and be specific.

2. Describe the Goal

Now that your readers know the problem, they should understand what the goal of the campaign is. Lead generation? Spreading brand awareness? Whatever may be the goal, state it clearly.

3. Describe Strategy and Implementation

What is your strategy to address the client’s goals and problems? How exactly did your team implement the strategy?

Describe the strategy and its implementation in detail. From specific hashtags to the influencers you worked with, mention it all.

4. Show Campaign Content

You should use them to also show the content that was used in the Instagram influencer marketing campaign.

Be it the user-generated content from the influencer or the repurposed influencer content , you should showcase all the content that performed well.

5. Explain the Results

How did the campaign perform amongst the target audience? How many impressions did you earn? What's the engagement rate? Did you solve the problem? What was the ROI with your initial budget in mind?

Your study must answer all these questions and that’s where the campaign data can also come in handy.

While it’s important to include these five points, don’t let them limit you.

No two case studies are the same, so feel free to get creative when creating your case study on Instagram influencer marketing. Just remember: be detailed.

Examples of Successful Case Studies

Running an influencer media campaign on Instagram isn’t as easy as it sounds. You need to balance both current social engagement trends and creativity to ensure the success of your campaign.

Here are some great examples of Instagram influencer marketing case studies that didn’t miss the mark:

1. Chatbooks Video Case Study

The app Chatbooks teamed up with influencer marketing agency BEN to run an online campaign on Instagram and YouTube.

Going into the campaign, Chatbooks had the goal of boosting product sales and driving mobile app installations.

Using a unique AI software solution, BEN was able to predict that interior design and family influencers would perform best.

The AI also accurately predicted the number of views the campaign would gain on both platforms.

From these predictions, BEN helped maximize the campaign budget by recruiting more influencers.

It also helped increase customer acquisition from the influencers since the AI accurately predicted their performance.

The campaign was a success, as BEN increased influencer-driven acquisitions by over 6x. Additionally, many customers acquired became repeat buyers.

2. Walmart Case Study

In this example, influencer marketing agency NeoReach shows how they helped Walmart generate buzz on social media.

The goal of the campaign was to spread awareness of the new Stars Wars product line in stores nationwide.

To do so, NeoReach assisted Walmart with sourcing top-performing family influencers for original user-generated content and hosting a giveaway.

Influencers for the campaign posted on Instagram, YouTube, and Twitter with campaign-specific hashtags to gain exposure.

In the end, NeoReach and Walmart achieved 1,200,000 million impressions on Instagram and a 2x increase in conversions.

Overall, the campaign gained 27 million impressions and 343,000 engagements.

3. Heinz Case Study

Heinz partnered with Kairos Media to run a global social media campaign that would attract Generation Z users.

Not only that, but Heinz also had the goal of building a relationship with the gaming community and boosting their social media presence.

To support the campaign, Kairos activated gaming macro-influencers to post Swipe-Up links on their Instagram stories.

They also included an AR filter in their strategy, as filters tend to draw in younger consumers. Instagram influencers also used the hashtag #TeamKetchup for campaign exposure.

Once the campaign wrapped up in 72 hours, Kairos and Heinz had achieved 55,000,000 impressions and 947,000 engagements.

Plus, the unique filter on Instagram gained 2,600,000 shares. Up to 1,207 Instagram influencers were activated for the campaign and helped draw in the gaming community.

Q1. When is the right time to conduct a case study?

A. Whenever you’re running a social media campaign, you should be making detailed observations about the strategy, goals, and influencers. This will help you later on as you begin to write about the campaign and its results.

After you wrap up the campaign, begin writing the study so it can be published. This way, potential clients can see your success sooner and decide to work with you.

Q2. Who can write a case study?

A. A member of the marketing team that ran the campaign usually writes the study. Otherwise, the team can provide details of the campaign to a staff writer who can write it for them.

Another option is to hire a freelance writer and compensate them for writing the study. In this case, the writer should be familiar with social media marketing and the brands they’re writing about.

Q3. Who should be cited in a case study?

A. Since you ran the campaign, you shouldn’t have to cite many other people or brands besides you and your client/partner.

Typically, those who publish case studies about their social media campaigns also link to the influencers they activated.

If you share statistics that help set the scene for the study, you should also be citing where you found that data.

Q4. Is a case study a research method?

A. In a way – yes! Case studies are a way for your brand to track the performance of your services, solutions, and strategies. Taking notes from past case studies can help you perform better on future campaigns.

For the people who are reading your study, this can be similar to a form of research.

For example, they could be researching your brand, the campaign, and why they should work with you.

Q5. Are case studies qualitative or quantitative?

A. Case studies can involve both qualitative and quantitative data. When you’re referring to concrete data, such as the number of impressions, this would qualify as quantitative data.

If you’re discussing things that can be observed but not measured that would qualify as qualitative data.

Q6. What do case studies look like?

A. As mentioned earlier, no two case studies look the same. Many brands and agencies add their own creative spin or signature to their case studies. They don’t have to be blog posts, as they can be videos or even slideshows.

While it’s helpful to make your study eye-catching for potential clients, focus more on the content.

The most important thing to ensure is that you’re delivering the information to your readers in a clear-cut way.

Q7. Why are case studies challenging?

A. Some people may consider case studies to be challenging because they’re so detailed.

However, if you’re taking relevant notes while you’re running the campaign, you should have a simple time writing one.

If you’re aware of the goal, problem, solutions, content, and results – writing a study will be less difficult.

Q8. Can a case study increase sales?

A. Definitely. It builds credibility, authority, and trust. It shows your results on paper, which potential clients would love to see.

As for brands, case studies can be a great way to boost your engagement rate on social media. Using them, you can build a loyal relationship with your following.

Don’t Overlook an Instagram Case Study on Influencer Marketing

If you don’t think it’s worth it to invest in case studies, I hope the tips above have changed your mind.

Publishing a study on Instagram influencer marketing for your brand is the key to gaining credibility and clients.

A compelling study is one of the most important tools in the marketing industry to show off your brand’s achievements.

There’s no better time than now to get started on writing a study of your own.

If you have any questions about how Instagram influencer marketing case studies can help you, ask them in the comments.

Selena Ponton is an experienced Editorial Staff Writer and Industry Report Specialist at NeoReach . She specializes in writing influencer marketing-related content including pieces on social media strategies, campaigns, and influencer marketing case studies . She has previously written for a variety of websites and publications, such as the lifestyle website SwipeLife and College Magazine.

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[Case Study] How Instagram Ads Resulted in a 688% Increase in Traffic

How one artist leveraged his popular Instagram posts as ads, gaining over 3,000 new followers and driving 688% more traffic to his site in the process.

Today's case study is on  Mathieu Laca  – a contemporary portrait painter from Quebec, Canada. His work is held in private and public art collections in 12 countries across 4 continents.

New Instagram followers

Increase in traffic

Facebook shares

"It’s nice to have small wins. I intend to advertise on a continuous basis. I see it as an investment now and less as an expense."

Mathieu Laca, Artist

Increase Brand Awareness and Traffic

The goal of this campaign was to increase Mathieu's brand awareness and social referral traffic from Instagram and Facebook, by adding Instagram ads to his marketing efforts.

The Solution

Run Successful Instagram Posts as Ads

For this ad campaign, Mathieu took his most popular posts and advertised them on Instagram, running one ad at a time on a continuous basis.

He realized some of his posts were showing as "Top Posts" for the hashtags he was using.

These were the posts he mainly used in his ads, which targeted Instagram users who lived in North America and were interested in the visual arts.

The Results

Unique Art + Ads = Success

Hi-Fructose saw one of these ads on Instagram and proceeded to share Mathieu's art on their Facebook page, resulting in 416 shares to date. That equates to thousands of unique impressions, massively increasing his brand awareness across Facebook.

Huffington Post saw another one of his ads and requested permission to use this image on their platforms and in their productions.

After only a couple of months running these ads, Mathieu achieved his goals – increasing his brand awareness and increasing traffic to his site.

Final Thoughts & Actionable Learnings

• Hi-Fructose, a contemporary art magazine, also wrote a blog post sharing Mathieu Laca's art on their site. Chances are he'll get even more backlinks now just from people seeing his art on other sites and social pages and wanting to share it themselves.
• Start with regular Instagram posts to get some feedback on what content works well with your audience. Take note of your most popular posts and begin by advertising those. Laca also chose to advertise images of his top-selling pieces.
• For more on Instagram marketing, check out our blog post on effective Instagram Stories for artists . We have also covered Instagram extensively on the Art Marketing Podcast - listen in to a few episodes.
• For our customers – enjoy use of our exhaustive  Instagram Resource Vault .

Doing This Yourself: You Need a Community

If you struggle with:

• Discovering new strategies like these
• Learning how to implement them
• Getting feedback from peers and mentors on whether you're doing things in the right way

Then you need to know about what we do here at Art Storefronts. 

We provide the "collaborative network" necessary for photographers and artists to achieve success. You'll learn exactly what's working, and be able to chat daily with both marketing experts and other artists from around the world to ensure you are always doing tasks that will grow your art business. 

Learn more in this post , or cut to the chase and request a quick demo to see the platform for yourself. 

Now I have a coach that keeps telling me 'go, go, go!' and pushes me to do the stuff that I need to do.

Who is Art Storefronts?

​ We help artists and photographers to open and run their own art gallery, online. First , we provide you with  your own proper art gallery website. Second , we provide you with  all the back-office tools to run the gallery website. Third , we provide  a structured marketing plan and ongoing coaching to maximize success.

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Top 10 Instagram Marketing Case Studies in India

• August 6, 2024

Table of Contents

We have seen very sharp changes in how we deal with and filter the world since Instagram was developed. Its photo and video sharing features go beyond what one may expect from a ‘for-personal-use-only’ app. Businesses can use Instagram to inspire audiences, recruit new talent, showcase products, and services, and personalize their content. We can see how companies have utilized Instagram in the Top 10 Instagram Marketing case studies in India addressed below in the article.

In comparison to any other social channel, Instagram drives the most engaged traffic. Instagram has the best time on site, beating out other sites like Facebook, Pinterest, YouTube, and Reddit among various social channels.

(Source- YotPo)

Further, Instagram engages your audience on the social media platform, which increases the likelihood of repeat purchases from customers. People who follow your brand on Instagram are likely to stay loyal to you and purchase from your brand repeatedly instead of your competition. 

Customer loyalty is a key component of eCommerce success, as returning customers account for almost 33.3% of all money spent and nearly three times what regular customers spend. A lot of brands like Adidas, Zomato and Swiggy India have increased their follower count and engagement rate with the help of Instagram Analytics as seen in the Instagram Marketing Case Studies in India mentioned below.

What are 6 Major Benefits of Using Instagram for Businesses?

• Free! – Your account can be set up quickly and easily. Don’t spend big bucks on marketing agencies. Instead, be your expert and use Instagram to promote your business.
• Communication on-target – Instagram allows you to portray your core marketing message through photos and videos creatively.
• Informal – It is no longer necessary to make your audience feel obliged with flowery and formal language. You can influence your audience in the way they prefer with this young, creative app.
• Connect with customers – Boost your engagement with customers by utilizing Instagram for your business. Your marketing insights would be more accurate this way since you would know what your target audience likes, dislikes, preferences, etc.
• User-Generated Content – This allows your audiences to understand better what you do. Furthermore, this makes them trust you more profound, so they begin to feel loyal to your business.
• Instant analytics – With your business profile, you can quickly analyze all the Instagram posts you boost. You can map your brand’s marketing, content, and sales strategy using this instant analysis.

Apart from these , Influencer Marketing is the newest concept on Instagram and the next big thing on Instagram.

Influencer marketing uses endorsements of and mentions of products from influencers, often those with large social followings, and are seen as experts within their niche. Influencers market your product on their page which increases the visibility of your and drives sales. Many brands seem to have included Influencer Marketing as a part of their marketing strategies ever since.  You can learn about real-life examples where Influencer Marketing has been used in the list below mentioning the Instagram Marketing Case Studies in India.

(Search Engine Journal)

Thus, Influencer Marketing on Instagram can be seen as an emerging concept, and brands should try and incorporate this.

Let us now read about the Top 10 Instagram Marketing Case Studies in India. Each brand listed below has used the power of Instagram Marketing in unique ways to drive sales, increase engagement and brand recognition and achieve various other milestones in their digital marketing journey.

TOP 10 INSTAGRAM MARKETING CASE STUDIES IN INDIA

1. swiggy india.

In addition to having over 35,000 restaurant partners, Swiggy has over 40,000 delivery executives across 15 cities in India. The company’s application, a first of its kind in India, provides ease of use and a consistent delivery experience to its customers.

Swiggy wanted to expand its customer base, increase the number of mobile installations, and increase its reach.

Instagram Stories presented a potential for Swiggy to expand its user base and increase its global reach. Therefore, they carefully created creative resources for Instagram Stories to drive app installations and tested their performance. New customers rose significantly in the results.

Swiggy was one of the first Indian apps to implement ads on Instagram Stories and has successfully attracted new users .

• Advertising on Instagram Stories reduced the cost per installation by 30%
• Instagram Story ads lead to an increase in app installations by 17%

2. Audi India

With this International Women’s Day campaign released by Audi India, BBH India conceptualized women smashing stereotypes under their cars.

For the Audi India team, Women’s Day this year was extraordinary. They were able to advocate against stereotypes about driving that are very tiresome to women, using their brand’s motto, Future Is An Attitude. Their resolve was only strengthened as they listened to over a hundred women. We created the #DriveTheChange campaign as a result.

View this post on Instagram A post shared by Audi India (@audiin)

With a concept and execution by BBH India, Audi’s #DriveTheChange campaign took a direct shot at the age-old supposedly comical remarks women drivers receive. Audi India invited eight women from diverse industries to the event to expose these sexist and outdated stereotypes. These stereotypes, painted on the road, were driven over by these women.

Taking part in the initiative, Gaurav Sinha, Head – Marketing & PR, Audi India, said, “Through this campaign, we are celebrating women who are the strongest driving forces in our lives. We recognize that women are strong influencers and are constantly confronting and breaking pernicious stereotypes about women being bad drives. Taking this forward, we have developed a campaign that encourages and celebrates women by reinforcing the messaging of breaking down gender stereotypes.”

3. Tata Sky 

“Har Ghar Ki Khidki” – Tata Sky’s latest social media campaign, rolled out alongside the launch of its new brand purpose, “Tata Sky exists to make tomorrow better than today for families and homes.”

The social media campaign, which Tata Sky’s digital marketing agency Chimp&z Inc. designed and launched, showed unfiltered and candid emotions from viewers’ perspectives as they responded to Tata Sky’s status as the “Khidki of entertainment in every home.”

It is designed to spread awareness about the brand’s new TV commercial and engage its young audience.

To execute the campaign, Instagram’s Reels feature was utilized.

View this post on Instagram A post shared by Tataplay (@tataplay)

Anushka Sen, Sameeksha Sud, Awez Darbar, Tanzeel Khan, Siddharth Nigam, and Just Neel were among the Internet sensation who participated. 

Over 7.83M views were observed on the influencer’s REELS, resulting in 9.02M engagements on the social media handles of the influencer and Tata Sky. By presenting clips of everyday life captured by influencers in a household and using the very melodious tune of the TV commercial, the campaign was able to bring life to its essence. A ‘Khidki Anthem’ will also be compiled by Tata Sky from the best entries.

In this case study, we analyze how KFC India leveraged Fried Chicken Day to create engagement & encourage consumers to showcase their love for chicken in a quirky and creative manner.

For decades, Consumers of the Fried Chicken brand have looked forward to Fried Chicken Day.

KFC provided consumers with an opportunity to come forth and share their love for Fried Chicken in a quirky and exciting manner through social media this year due to the extended lockdown period.

View this post on Instagram A post shared by KFC India (@kfcindia_official)

A week-long celebration started on Fried Chicken Day (6th July), when social media users were invited to post stories about chicken love. Throughout the contest, participants from all over the country submitted their entries decorated with stickers, emojis: GIFs, poems, memes, and more.

The obsession with fried chicken continued. During such times, long video calls that people were often a part of were also used by the brand. The brand added an extra zing and crispiness to such conversations by using KFC chicken leg emojis on these video calls.

Results from the campaign

• Impressions of over 1.5 million
• It attracted more than 1.3 million chicken lovers
• Engaged over 225K people

Airtel India turned avid Instagram users into detectives with the launch of their #T20VillainHunt, with digital agency Dentsu Webchutney. During the final stage of the T20 fever. Here, T20 villains represent anything and everything that interferes with a viewer’s experience.

Two parts were released on Instagram as part of the #T20VillainHunt. To reveal the T20 Villain, users were encouraged to hunt through a given story for hidden clues.

Instagram’s “Save to Collection” feature was used creatively by customers to achieve this.

They would recognize the villain’s face if the clues were cracked, and the images were saved in the correct order in the ‘Saved’ folder.

It was tedious to solve the clues, but that didn’t discourage Airtel’s detectives from tracking down the villains.

Over 250 fans correctly and successfully cracked the puzzle within 3 days. A unique use of Instagram!

6. L’oreal Paris India

L’Oréal Paris offers a wide range of products, including makeup, skincare, hair color, styling, and hair color products that universally cater to women and men of all ages.

Its products and ambassadors exemplify a beauty ideal summed up by its legendary signature: “Because you’re worth it.”

Reaching out to make up lovers.

The brand wanted to build brand recognition among makeup enthusiasts in India and raise awareness and sales for its limited-edition makeup line, L’Oréal x Sabyasachi.

 A dedicated Instagram approach. L’Oréal Paris offers a diverse range of products for skin, hair, and makeup. However, millennials are less likely to associate it with makeup in the Indian market. L’Oréal Paris India created a limited-edition, signature collection of makeup with renowned Indian designer Sabyasachi Mukherjee as part of its efforts to strengthen its reputation as a makeup brand.

To highlight high-quality beauty products, the brand discovered Instagram had a large female audience. Besides having over 3 million followers on Instagram, Sabyasachi also had a significant social media presence. Thus, the L’Oréal Paris campaign was exclusive to Instagram, the only medium that allowed the collection to be promoted to these consumers.

Instagram Stories, videos, and photo ads in single and carousel formats have been used by L’Oréal Paris to promote and spread awareness for its makeup line. The brand customized its video ads to fill the dimensions of each ad placement to maximize their impact. Using Instagram’s best practices and thoughtful, creative development, the videos were designed to introduce the brand and product range within a few seconds.

L’Oréal Paris India conducted an efficacy study to evaluate the Instagram campaign. This resulted in the company realizing that Instagram could be a highly effective marketing platform for its upcoming campaigns due to the strongly impacted brand metrics the company experienced with the campaign.

 L’Oréal Paris’ decision to create an Instagram-only campaign was a success, and it has been engaging effectively with women aged 20-44 who love beauty, fashion, shopping, and makeup. During the period November 28-December 31, 2018, the campaign led to:

• Women aged 35–44 show a 20-point increase in purchase intent
• Women aged 25-34 have a 13-point lift in brand awareness
• A 9-point surge in ad recall

(Source- Instagram Business)

7. KitKat India

Around the world, 12 billion KitKat fingers are consumed each year. Nestlé’s KitKat brand is one of India’s most successful chocolate brands, and the company introduced KitKatSenses, a premium “slow-churned” chocolate.

Nestlé’s goal was to use Instagram to amplify its ‘Celebrate the Breakers’ campaign, focusing its efforts on generating awareness and message association (through website clicks and video views) among 15 to 34-year-old Instagrammers.

KitKat is a well-known snack with the prominent tagline ‘Have a break, have a KitKat.’ Nestlé launched a global advertising campaign to put a fresh spin on the campaign. In the new concept, ‘Celebrate the Breakers,’ the goal was to recognize the different types of breaks people take. The idea was realized as a series of animations featuring KitKat fingers that brought each break to life. This story was told visually through Instagram for Nestlé in India.

In a series of posts with the hashtag #mybreak, the brand featured people taking various breaks, such as relaxing at their desks, listening to music, and partying all night for 7 whole weeks.

Instagram is a place where people share their daily experiences and moments causes KitKat’s photos to resonate with many people. 

An increase of 42 points in ad recall and 6 points in message association were the results of this campaign.

8. FBB India

In India, FBB has become synonymous with affordable fashion since 2008. There is something for everyone at this aspirational apparel brand, with everything from festive outfits to business attire to ethnic pieces and casual resort wear. As a retail destination and fashion hub, it boasts 373 stores in total.

Engaging fashionistas, driving sales

During Durga Puja, celebrated in West Bengal as one of the most important festivals, FBB aimed to increase sales and brand awareness. To appeal to trendy Indian millennials, the brand needed to come up with an innovative marketing strategy.

Telling an interactive love story. FBB wanted to create a campaign that captured the spirit of the Durga Puja festival, which is all about new beginnings. As part of its #PujoPerfect Love Story web series, it created a five-day Instagram story with Nishtasha Digital Media Private Limited (NDMPL). Episodes, which ran as ads in Stories and feed, conveyed the excitement of a budding relationship between young couples. With Ananya and Roy as the main characters, the audience fell for the spirit of Pujo and spent time experiencing FBB’s Pujo collection.

Rather than giving people a passive, one-sided experience, FBB allowed people to choose what happens next at the end of each episode. FBB asked them to share their opinions and preferences about relatable situations-such as deciding what outfit to wear. Depending on their responses, the story would develop. FBB used all of the features available as part of Instagram Stories, including emoticons, GIFs, polls, answers, and filters, to encourage audience interaction and engagement throughout the series.

As a result of the campaign, customers were encouraged to visit FBB’s Instagram profile, brand affinity was increased, and the design of its clothes was showcased creatively. By compelling viewers to “Swipe up,” the brand effectively generated leads and pushed sales through its campaign microsite. On that page, they could fill out a form and provide their name, email, and phone number to receive a voucher code that could be redeemed for discounts at a store.

FBB’s Instagram Stories story was a hit. From September 17 through October 8, 2019, the campaign accomplished:

• 28% increase in coupon redemption rate from Instagram campaign compared to other channels during the same period
• A total of over 20,000 store visits were prompted by Instagram in West Bengal in comparison with other channels during the same period
• Overall campaign sales drove store visits of about USD 900,000
• In contrast to In-season visits in the previous year, Instagram campaign period visits increased by 22%.

9. Zomato India

In 2012, Zomato’s Vice President of Marketing, Pramod Rao, received a direct message from a Twitter user suggesting the company uses Instagram. When that happened, Instagram also decided to be included in their Marketing Strategy. This experience inspired the #Zomato Instagram contest – Zomato was all about food and what better way to interact with food than by sharing photos through Instagram.

Utilize the popular trend (Use of Instagram) with the Zomato brand essence (Food) and the need to share experiences on social media (Zomato).

It was a simple two-step contest: 1) you took a picture of food, 2) you shared it on Instagram and with #Zomato. You could submit multiple times.

In addition to this, it enabled users to connect with the brand quickly and did not require much thinking. Moreover, the grand prize was a digital camera, which had relevance to the activity.

• Over one month, 1267 food shots were received.
• 65,000 votes were generated.
• A total of 100,000 page impressions, widely shared on social media.
• This led to creating one of the most delicious websites on the internet – http://zomato.com/instagram, which has been up for a while now.
• The brand had 0 Instagram followers before the contest but nearly 150 afterwards.

10. Clovia India

Clovia is a lingerie brand in India catering primarily to urbane young women living in big cities. This group is well accustomed to ordering lingerie online. To reach Clovia’s target audience, Instagram was the best choice.

Clovia was looking for ways to get women comfortable enough to buy lingerie on a mobile phone. The company hoped to obtain a digital channel that could increase sales by at least 10% in the year’s final quarter. Instagram advertisements were used for the first time to reach India’s core target audience of 20–45-year-old women.

Because the brand was focusing on conversions, it used Instagram’s visual aspects to showcase their products, along with a short copy and a bold call to action to encourage consumers to act.

Using segmentation based on age and location within major metropolises, Clovia’s ‘Shop Now’ button led users to the brand’s website, which helped track conversions.

(Source- Social Samosa)

From February to April 2016, Clovia’s Instagram campaign ran for three months and achieved its goal with a significantly lower CPA.

As of 2020, there will be nearly 112.5 million Instagram users. Instagram keeps adding tools to help entrepreneurs succeed on the photo-sharing social media platform, from gathering insights to selling products.

Creating an Instagram profile for your business and marketing well seems to be the requisite nowadays, no matter how big or small your business may be. You can gain more visibility for your brand, boost sales, and increase customer loyalty by using an Instagram business profile.

Check out this video to learn “Instagram Mistakes that 1000s of People Make” and you should not make.

If you have yet to join Instagram, there is still time to succeed. By using the right marketing strategy, businesses can open doors to promote their products, increase sales, and enhance their brand on Instagram.

Join Instagram Growth Stack course and learn lots of you things to grow your followers and brand visibilty by learning from the World’s #1 Instagram Infulencers – Sorav Jain. The Course has 26+ Modules and Life time access to the course .

Thanks for Reading!

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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Petaluma Home Remodeling Contractor: New Successful Project Case Studies

Petaluma-based Bartkus Remodel (707-477-8601) announces a series of new case studies highlighting recently completed projects and the variety of internal and external renovation service offered.

Petaluma, United States - August 14, 2024 —

A series of new case studies from Petaluma-based Bartkus Remodel details the range of capabilities the home improvement contractor now offers across the wider San Francisco region. The reports cover a full apartment refurbishment in San Francisco city, the installation of a new high-end bathroom in Petaluma, an outdoor entertaining area in San Anselmo, and the full interior/exterior renovation of a hillside farmhouse in Sebastopol.

More details can be found at https://bartkusremodel.com

Bartkus Remodel explains that some home improvement contractors focus on specific fields, such as kitchens and/or bathrooms. As a full-service general contractor, the company can undertake a wide range of project requirements, and the latest case studies are intended to demonstrate the firm’s extensive capabilities.

“Since 2004, we have been working with homeowners, architects, and engineers to bring custom visions to a reality,” a company representative explained. “We’re now equipped to work across the entire Bay Area, both city and country, and we hope our new examples demonstrate the passion and workmanship that we bring to every project.”

The Federal Trade Commission warns of an increasing number of home improvement scams across the US, stating that finding a trustworthy contractor is one of the most important steps in any project. In addition to checking for relevant licenses and insurance, the commission states that homeowners should seek examples of previous work, as well as client testimonials and/or reviews.

In publishing the new case studies, Bartkus Remodel’s goal is to provide an introduction to the company’s capabilities, including the quality of workmanship. The firm also has multiple 5-star Google reviews, which offer further information about the experience of previous clients.

For additional information please see: https://www.youtube.com/channel/UCVKLKn02dIIILAAkG4-hsLQ

About Bartkus Remodel

Founded by Steve Bartkus, Petaluma-based Bartkus Remodel has been in operation for over 20 years, making it a long-standing and respected local contractor. The recent case studies come in response to growing demand for honest and transparent home improvement services.

“I would definitely recommend Bartkus Remodel for any of your home renovation projects,” one client recently stated. “Steve and his team fully remodeled a two-bedroom apartment for us. They were very communicative and easy to work with, and we’re very happy with the quality of work. They even offered some great suggestions along the way, which contributed to such a good result.”

Interested parties can find more information by visiting https://bit.ly/BartkusRemodelGoogle

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What happened in the Kolkata rape case that triggered doctors’ protests?

Activists and doctors in India demand better safeguarding of women and medical professionals after a trainee medic was raped and murdered in Kolkata.

Activists and doctors across India continued to protest on Wednesday to demand justice for a female doctor, who was raped and murdered while on duty in a hospital in the eastern city of Kolkata.

Feminist groups rallied on the streets in protests titled “Reclaim the Night” in Kolkata overnight on Wednesday – on the eve of India’s independence day – in solidarity with the victim, demanding the principal of RG Kar Medical College resign. Some feminist protesters also marched well beyond Kolkata, including in the capital Delhi.

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While the protests were largely peaceful, a small mob of men stormed the medical college and vandalised property. This group was dispersed by the police.

This comes after two days of nationwide protests by doctors following the incident at RG Kar Medical College in West Bengal’s capital city. “Sit-in demonstrations and agitation in the hospital campus will continue,” one of the protesting doctors, identified as Dr Mridul, told Al Jazeera.

Services in some medical centres were halted indefinitely, and marches and vigils shed light on issues of sexual violence, as well as doctors’ safety in the world’s most populous nation.

What happened to the doctor in Kolkata?

A 31-year-old trainee doctor’s dead body, bearing multiple injuries, was found on August 9 in a government teaching hospital in Kolkata.

The parents of the victim were initially told “by hospital authorities that their daughter had committed suicide,” lawyer and women’s rights activist Vrinda Grover told Al Jazeera. But an autopsy confirmed that the victim was raped and killed.

Grover has appeared for victims in sexual violence cases in India in the past, including Bilkis Bano , a Muslim woman who was gang-raped during the 2002 Gujarat riots, and Soni Sori, a tribal activist based in Chhattisgarh state.

Thousands of doctors marched in Kolkata on Monday, demanding better security measures and justice for the victim.

On Tuesday, the Kolkata High Court transferred the case to the Central Bureau of Investigation (CBI).

The Federation of Resident Doctors Association (FORDA) called for a nationwide halting of elective services in hospitals starting on Monday. Elective services are medical treatments that can be deferred or are not deemed medically necessary.

On Tuesday, FORDA announced on its X account that it is calling off the strike after Health Minister Jagat Prakash Nadda accepted protest demands.

One of these demands was solidifying the Central Protection Act, intended to be a central law to protect medical professionals from violence, which was proposed in the parliament’s lower house in 2022, but has not yet been enacted.

FORDA said that the ministry would begin working on the Act within 15 days of the news release, and that a written statement from the ministry was expected to be released soon.

Press release regarding call off of strike. In our fight for the sad incident at R G Kar, the demands raised by us have been met in full by the @OfficeofJPNadda , with concrete steps in place, and not just verbal assurances. Central Healthcare Protection Act ratification… pic.twitter.com/OXdSZgM1Jc — FORDA INDIA (@FordaIndia) August 13, 2024

Why are some Indian doctors continuing to protest?

However, other doctors’ federations and hospitals have said they will not back down on the strike until a concrete solution is found, including a central law to curb attacks on doctors.

Those continuing to strike included the Federation of All India Medical Associations (FAIMA), Delhi-based All India Institute Of Medical Sciences (AIIMS) and Indira Gandhi Hospital, local media reported.

Ragunandan Dixit, the general secretary of the AIIMS Resident Doctors’ Association, said that the indefinite strike will continue until their demands are met, including a written guarantee of the implementation of the Central Protection Act.

Medical professionals in India want a central law that makes violence against doctors a non-bailable, punishable offence, in hopes that it deters such violent crimes against doctors in the future.

Those continuing to protest also call for the dismissal of the principal of the college, who was transferred. “We’re demanding his termination, not just transfer,” Dr Abdul Waqim Khan, a protesting doctor told ANI news agency. “We’re also demanding a death penalty for the criminal,” he added.

“Calling off the strike now would mean that female resident doctors might never receive justice,” Dr Dhruv Chauhan, member of the National Council of the Indian Medical Association’s Junior Doctors’ Network told local news agency Press Trust of India (PTI).

Which states in India saw doctors’ protests?

While the protests started in West Bengal’s Kolkata on Monday, they spread across the country on Tuesday.

The capital New Delhi, union territory Chandigarh, Uttar Pradesh capital Lucknow and city Prayagraj, Bihar capital Patna and southern state Goa also saw doctors’ protests.

Who is the suspect in the Kolkata rape case?

Local media reported that the police arrested suspect Sanjoy Roy, a civic volunteer who would visit the hospital often. He has unrestricted access to the ward and the police found compelling evidence against him.

The parents of the victim told the court that they suspect that it was a case of gang rape, local media reported.

Why is sexual violence on the rise in India?

Sexual violence is rampant in India, where 90 rapes were reported on average every day in 2022.

Laws against sexual violence were made stricter following a rape case in 2012, when a 22-year-old physiotherapy intern was brutally gang-raped and murdered on a bus in Delhi. Four men were hanged for the gang rape, which had triggered a nationwide protests.

But despite new laws in place, “the graph of sexual violence in India continues to spiral unabated,” said Grover.

She added that in her experience at most workplaces, scant attention is paid to diligent and rigorous enforcement of the laws.

“It is regrettable that government and institutions respond only after the woman has already suffered sexual assault and often succumbed to death in the incident,” she added, saying preventive measures are not taken.

In many rape cases in India, perpetrators have not been held accountable. In 2002, Bano was raped by 11 men, who were sentenced to life imprisonment. In 2022, the government of Prime Minister Narendra Modi authorised the release of the men, who were greeted with applause and garlands upon their release.

However, their remission was overruled and the Supreme Court sent the rapists back to jail after public outcry.

Grover believes that the death penalty will not deter rapists until India addresses the deeply entrenched problem of sexual violence. “For any change, India as a society will have to confront and challenge, patriarchy, discrimination and inequality that is embedded in our homes, families, cultural practices, social norms and religious traditions”.

What makes this case particularly prominent is that it happened in Kolkata, Sandip Roy, a freelance contributor to NPR, told Al Jazeera. “Kolkata actually prided itself for a long time on being really low in the case of violence against women and being relatively safe for women.”

A National Crime Records Bureau (NCRB) report said that Kolkata had the lowest number of rape cases in 2021 among 19 metropolitan cities, with 11 cases in the whole year. In comparison, New Delhi was reported to have recorded 1, 226 cases that year.

Prime Minister Modi’s governing Bharatiya Janata Party (BJP) has called for dismissing the government in West Bengal, where Kolkata is located, led by Mamata Banerjee of All India Trinamool Congress (AITC). Banerjee’s party is part of the opposition alliance.

Rahul Gandhi, the leader of the opposition in parliament, also called for justice for the victim.

“The attempt to save the accused instead of providing justice to the victim raises serious questions on the hospital and the local administration,” he posted on X on Wednesday.

Roy spoke about the politicisation of the case since an opposition party governs West Bengal. “The local government’s opposition will try to make this an issue of women’s safety in the state,” he said.

Have doctors in India protested before?

Roy explained to Al Jazeera that this case is an overlap of two kinds of violence, the violence against a woman, as well as violence against “an overworked medical professional”.

Doctors in India do not have sufficient workplace security, and attacks on doctors have started protests in India before.

In 2019, two junior doctors were physically assaulted in Kolkata’s Nil Ratan Sircar Medical College and Hospital (NRSMCH) by a mob of people after a 75-year-old patient passed away in the hospital.

Those attacks set off doctors’ protests in Kolkata, and senior doctors in West Bengal offered to resign from their positions to express solidarity with the junior doctors who were attacked.

More than 75 percent of Indian doctors have faced some form of violence, according to a survey by the Indian Medical Association in 2015.

What happens next?

The case will now be handled by the CBI, which sent a team to the hospital premises to inspect the crime scene on Wednesday morning, local media reported.

According to Indian law, the investigation into a case of rape or gang rape is to be completed within two months from the date of lodging of the First Information Report (police complaint), according to Grover, the lawyer.

The highest court in West Bengal, which transferred the case from the local police to the CBI on Tuesday, has directed the central investigating agency to file periodic status reports regarding the progress of the investigation.

The FIR was filed on August 9, which means the investigation is expected to be completed by October 9.

Bengal women will create history with a night long protest in various major locations in the state for at 11.55pm on 14th of August’24,the night that’ll mark our 78th year as an independent country. The campaign, 'Women, Reclaim the Night: The Night is Ours', is aimed at seeking… pic.twitter.com/Si9fd6YGNb — purpleready (@epicnephrin_e) August 13, 2024

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Judge rejects donald trump's latest demand to step aside from hush money criminal case.

Michael R. Sisak And Jennifer Peltz

Associated Press

FILE - Former President Donald Trump awaits the start of proceedings on the second day of jury selection at Manhattan criminal court, April 16, 2024, in New York. (Justin Lane/Pool Photo via AP)

NEW YORK – Donald Trump has lost his latest bid for a new judge in his New York hush money criminal case as it heads toward a key ruling and potential sentencing next month.

In a decision posted Wednesday , Judge Juan M. Merchan declined to step aside and said Trump's demand was a rehash “rife with inaccuracies and unsubstantiated claims” about his ability to remain impartial.

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It is the third time that Merchan has rejected such a request from lawyers for the former president and current Republican nominee. They contend the judge has a conflict of interest because his daughter works as a political consultant for prominent Democrats, including Kamala Harris when she sought the Democrats' 2020 presidential nomination. Harris is now the party’s nominee against Trump.

The judge's daughter, Loren Merchan, met Harris occasionally in 2019 but never “developed an individual relationship” with her, consulting firm founder Mike Nellis told the chairman of the U.S. House Judiciary Committee, Rep. Jim Jordan, R-Ohio, in a letter Tuesday. The firm, Authentic Campaigns Inc., has not worked for Harris’ campaign, President Joe Biden’s now-ended reelection bid or the Democratic National Committee in the 2024 election cycle, Nellis said.

A state court ethics panel said last year that Merchan could continue as the judge on Trump's case. The panel wrote that a relative’s independent political activities are not “a reasonable basis to question the judge’s impartiality."

Merchan, a state court judge in Manhattan, acknowledged last year that he made several small donations to Democratic causes during the 2020 campaign, including $15 to Biden. But Merchan has repeatedly said he is certain he can handle Trump's case fairly and impartially. In his ruling, Merchan wrote he will continue to base decisions “on the evidence and the law, without fear or favor, casting aside undue influence.”

“With these fundamental principles in mind, this Court now reiterates for the third time, that which should already be clear — innuendo and mischaracterizations do not a conflict create,” Merchan wrote in his three-page decision. “Recusal is therefore not necessary, much less required.”

But with Harris now Trump’s opponent, Trump lawyer Todd Blanche argued in a letter to the judge last month that the defense’s concerns have become “even more concrete.”

Prosecutors called the claims “a vexatious and frivolous attempt to relitigate” the issue.

Trump campaign spokesman Steven Cheung, citing Merchan's donation to Biden and Loren Merchan's consulting work, slammed him as a “highly-conflicted judge" who "should have long ago recused himself from this case."

Merchan “has proved to be biased against President Trump and beholden to not only Democrat partisan interests, but also to the glaring financial interests of an immediate family member,” Cheung said.

Trump railed against Merchan on his Truth Social platform for continuing to keep him under a partial gag order — an issue that was not part of the recusal decision. Earlier this month, a state appeals court upheld the gag order , which bars Trump from making public comments about the prosecution team, court staffers or their families, including Merchan’s daughter.

The Manhattan district attorney’s office, which prosecuted the case, declined to comment.

Trump was convicted in May of falsifying his business’ records to conceal a 2016 deal to pay off porn actor Stormy Daniels to stay quiet about her alleged 2006 sexual encounter with him. Prosecutors cast the payout as part of a Trump-driven effort to keep voters from hearing salacious stories about him during his first campaign.

Trump says all the stories were false, the business records were not and the case was a political maneuver meant to damage his current campaign. Manhattan District Attorney Alvin Bragg is a Democrat.

Trump has pledged to appeal, but that can't happen until he is sentenced.

In the meantime, his lawyers have taken other steps to try to derail the case. Besides the recusal request, they've asked Merchan to overturn the verdict and dismiss the case because of the U.S. Supreme Court’s July presidential immunity ruling .

That decision reins in prosecutions of ex-presidents for official acts and restricts prosecutors in pointing to official acts as evidence that a president’s unofficial actions were illegal. Trump’s lawyers argue that in light of the ruling, jurors in the hush money case should not have heard such evidence as former White House staffers describing how the then-president reacted to news coverage of the Daniels deal.

Merchan has said he will rule on the immunity claim on Sept. 16 and set Sept. 18 for “the imposition of sentence or other proceedings as appropriate.”

Jordan, the House committee chairman, sent a letter to Loren Merchan on Aug. 1 demanding she turn over any documents pertaining to the Harris and Biden campaigns, any discussions she or her firm may have had about Trump’s hush money prosecution, and any conversations she may have had with her father about the case.

Jordan suggested that because some Authentic clients have mentioned Trump's case in fundraising solicitations, there was at least “a perception” that Loren Merchan and the firm could profit from it. But Nellis, the firm's founder, said it does not get a percentage of any money its clients raise and that “neither Authentic nor Ms. Merchan benefits financially from any rulings in Donald Trump’s criminal or civil trials.”

The judge’s daughter, who became a partner in the firm after 2019, has had only “minimal input or contact with any political clients” this cycle and wasn’t aware of any client communications that mentioned Trump’s trial, Nellis added.

Anything she may have said to her father about the criminal case would have been “for the purpose of confirming her and her family’s well-being and safety,” Nellis wrote. He noted that she had faced death threats and that law enforcement had advised her and her family to leave their home several times “for their own safety.”

The hush money case is one of four criminal prosecutions brought against Trump last year.

One federal case, accusing Trump of illegally hoarding classified documents at his Mar-a-Lago estate in Florida, was dismissed last month. The Justice Department is appealing.

The others — federal and Georgia state cases concerning Trump’s efforts to overturn his 2020 election loss — are not positioned to go to trial before the November election.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Kroger plans to lower prices by $1 bln after Albertsons merger closes

Supermarket chain Kroger plans to lower grocery prices by $1 billion after the completion of its proposed $25 billion merger with smaller rival Albertsons , a company spokesperson said on Thursday.