a.j.k. mass communication research centre

A.J.K. Mass Communication Research Centre

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A.J.K. Mass Communication Research Centre ( AJK MCRC ) is a mass communication research centre located in New Delhi , India and a constituent institute of the Jamia Millia Islamia . The full form for AJK MCRC is Anwar Jamal Kidwai Mass Communication Research Centre named after its founder Anwar Jamal Kidwai in 1982. [1]

A.J. Kidwai established the MCRC in collaboration with York University, Toronto and the Canadian International Development Agency . The CIDA provided the MCRC with a range of sophisticated production equipment while York University sent the first generation of teachers. The team from York was led by distinguished documentary filmmaker James Beveridge , a close associate of documentary pioneer John Grierson , founder of the National Film Board of Canada . [1]

The centre offers courses including Master of Arts(M.A.) courses in Mass Communication , Convergent Journalism , Development Communication , Visual Effect and Animation as well as postgraduate diplomas in, Still Photography and Visual Communication , Acting and Broadcast Technology . [2]

Production facilities

The AJK MCRC has analogue and digital systems for programme production. There are three television studios for multi-camera productions and DV and HDV cameras (PD-150, PD-170, HVR Z-1, DSR 570 and Panasonic DVX 100) with accessories for single camera shoots. Other production equipment includes final cut pro non-linear editing machines of the G5 series, with dual processors for film & video, Avid Adrenaline Media Composers, Arriflex 16 SR III film cameras, Steinbeck film editing machines, digital audio work stations, sound studio, multimedia lab with software for print journalism, and still photography units. Recent additions to the production equipment include the Magnum Dolly system and the PICCOLO crane. [3]

BBC programmes Hard Talk India and Face To Face which were presented by Karan Thapar were shot inside the television studio at AJK MCRC. Programmes were produced with the assistance of AJK MCRC's staff and featured some of the biggest names in Indian public life.

Media library

The media library has books, journals, films, video cassettes, audio cassettes, stock shots, and press clippings for the use of students. Students can use the Zakir Hussian Library of the university. [3]

Community radio

The AJK MCRC as a part of its social commitment and responsibility towards the community within which it is situated, runs a community radio station on 90.4 FM. Addressing itself to the residents of the Jamia area, RADIO JAMIA broadcasts educational, enrichment and a wide range of rich socio-cultural programmes. These programmes can be heard around a radius of 10 kilometres on the Jamia campus. Currently, the radio programmes are produced by the students and the faculty of the AJK MCRC in collaboration with different groups and organisation in Delhi. [3]

As per The Hindu , "Radio Jamia, which started in 2005, broadcasts shows from 2-5 p.m. and replays the previous day’s broadcast from 10 a.m. to 1 p.m. The programme broadcast include an hour-long ghazal segment and a 20-minute dedicated show for regional songs covering diverse linguistic communities residing in its service area, apart from shows on education, health, sports and social issues." [4]

Media Resource Center

The Media Resource Centre at the AJK MCRC is an archive and theory centre devoted to documentary, film and contemporary media practices . It has been set up through a grant from Sir Ratan Tata Trust. [3]

Student achievements

Under the guidance of Professor Farhat Basir Khan , MCRC students Neal Kartik and Pranab Kumar Aich won the prestigious 'Student Focus Competition' at Sony World Photography Awards 2009, Cannes . [5] Jamia's team achieved the feat by defeating 60 of the world's best universities across continents and bagged a cash prize of 50,000 Euros. [6]

Nishtha Jain, Shirley Abraham and Amit Mahadesiya are three Jamia Millia Islamia (AJK MCRC) alumni who got invited to judge Oscars by Academy of Motion Picture Arts & Sciences, USA in 2020.

In 2021, it was ranked as India's 2nd best Mass Communication College by India Today's. [7] AJK MCRC was ranked #1 in Outlook India ' s "Top Mass Comm Colleges In 2017". [8]

It has been consistently rated as amongst the top mass-communication colleges in Asia . [9]

Affiliations

• CILECT [ citation needed ]
• CILECT Asia-Pacific Association (CAPA) [ citation needed ]

Notable alumni

• Roshan Abbas ; TV Anchor & RJ [10]
• Mahvash; RJ and first female prankster of India
• Harsh Chhaya ; Film Actor
• Barkha Dutt ; Consulting Editor, NDTV & Padma Shri recipient.
• Meenu Gaur ; Screenwriter & Director [11]
• Ritu Kapur ; Media entrepreneur [12] & Founder, Network18
• Habib Faisal ; Screenwriter & Director
• Shazia Ilmi ; News Anchor & Politician
• Nishtha Jain ; Noted Documentary Film-maker
• Sharat Katariya ; Film Director
• Kabir Khan ; Celebrated Film Director [13]
• Shahrukh Khan ; Noted Film Actor
• Sushmit Ghosh; Academy Award nominated filmmaker
• Rintu Thomas; Academy Award nominated filmmaker
• Hardik Mehta ; Filmmaker
• Kiran Rao ; Film director and Producer [14]
• Alankrita Shrivastava ; Film Actor [15]
• Danish Siddiqui ; Photojournalist [16]
• Loveleen Tandan ; Film Director [17]
• Danish Aslam ; Film Director
• Neha Dixit ; Indian Journalist
• Saba Dewan ; Documentary Film-maker
• [2] "Jamia - Centres -A.J.K. Mass Communication Research Centre - Programmes/Courses -" . www.jmi.ac.in . Retrieved 21 October 2020 .
• [3] "Jamia - Centres -A.J.K. Mass Communication Research Centre - Infrastructure" . www.jmi.ac.in . Retrieved 31 May 2021 .
• [4] Nagpal, Akshita (28 July 2014). "Community radio makes waves" . The Hindu .
• [5] "Indian students win global photo awards" .
• [6] "The Tribune, Chandigarh, India - Delhi and neighbourhood" .
• [7] "Best Mass Comm Colleges In 2021" . Outlook India . 5 June 2017 . Retrieved 5 September 2017 .
• [8] "Top Mass Comm Colleges In 2017" . Outlook India . 5 June 2017 . Retrieved 5 September 2017 .
• [9] rasia (30 May 2018). "Jamia Millia Islamia's AJK MCRC ranked at No.1" . The Siasat Daily - Archive . Retrieved 31 May 2021 .
• [10] "Say Something, You're From Jamia Too, Says Roshan Abbas to Shah Rukh Khan" . News18 . 18 December 2019 . Retrieved 21 October 2020 .
• [11] "Zinda Bhaag: a Pakistani film which feels Indian" . Hindustan Times . 3 January 2014 . Retrieved 18 March 2020 .
• [12] "Ritu Kapur | Reuters Institute for the Study of Journalism" . reutersinstitute.politics.ox.ac.uk . Retrieved 29 August 2018 .
• [13] "Overthere" . The Telegraph . Archived from the original on 3 February 2013 . Retrieved 8 March 2018 .
• [14] "Tehelka - India's Independent Weekly News Magazine" . Archived from the original on 4 March 2016 . Retrieved 15 August 2015 .
• [15] "Female Idol Blog Series – Filmmaker Alankrita Shrivastava On 'Lipstick Under My Burkha' And More" . WMF . Archived from the original on 1 June 2017 . Retrieved 8 March 2018 .
• [16] "Mumbai photojournalist Danish Siddiqui wins Pulitzer prize for series on Rohingya crisis" . The Economic Times . Retrieved 18 March 2020 .
• [17] Sharma, Parul (11 March 2009). "Another proud moment for Jamia institute" . The Hindu . Retrieved 8 March 2018 .

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Archaeology of the Periphery: Moscow Beyond Its Center

• Written by David Basulto
• Published on April 10, 2014

In Archaeology of the Periphery , a publication emerging out of the Moscow Urban Forum , a variety of specialists tackle the issue of a strategy for the development of Moscow's metropolitan area. As one of the best examples of urban concentric development, teams of engineers, architects, planners, economists and sociologists, studied the Russian metropolis with a pointed focus on the periphery—specifically the territory between the Third Ring Road and the Moscow Ring Road. Using an "archaeological" approach, the study reveals entrenched and hidden planning structures in order to increase the awareness and attractiveness of the periphery. Archaeology of the Periphery argues that examination of the city's fringe requires different methods of analysis than would be applied to traditional city centers.

"As the centre sets a certain quality of life and serves as a benchmark for the entire city, the high "gravitation" of the centre makes the signs of urban life invisible on the outskirts. Different optics are required in order to work with the non-central urban space. The tactic of "taking out" the centre and "sharpening the focus" on the peripheral territory will reveal what has been obscured and help identify the processes that take place, study potential, support or control the current forces at play. The term "periphery," which is based on the opposition to a semantic centre is used in a wide range of scientific fields. The myriad of approaches underlines the ambiguity of the phenomenon and at the same time provides a base for an multidisciplinary research. This research was performed by experts in sociology (S), politics (P), architecture and urban planning (A), culture (C), economics (E) and big data (D). Methodology — SPACED — allows a broader view of the actual and potential intersections, going."

In an interview we conducted at the III Moscow Urban Forum , Yuri Grigoryan explained that the outskirts of the city are "the area with the mass of potential." Yuri is the cofounder of the renowned Russian firm Meganom and the Director of Education at Strelka . He guided the team that prepared the research project and wrote the introduction to Architecture of the Periphery .

The publication, which is available to view online , features an examination of over 25 urban territories from around the world. Using satellite imagery, the study "shows the imprint of the real city beyond administrative border" and explores the relationship of these metropolises to their official, fixed centers.

Moscow Urban Forum is an annual international conference in the field of urban planning, architecture, economics, and strategic city planning, organized by the Moscow city government since 2011. Forum has gained a reputation as a successful platform for generating exchanges between the world’s leading experts on urbanism, city management, and business development. The forum provides an opportunity to discuss challenges and opportunities that are created in the modern megapolises, to consider future visions and trajectories for development, based not only on effective management, economics, and top-down planning but also on the perspective of a city dweller. Multidisciplinary research team Archaeology of the Periphery- is a pilot project of the forum, which opens a series of works focused on the urban environment.

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Digital Activism in Russia pp 167–185 Cite as

The 2019 Moscow Municipal Election and the Communication of Political Outsiders

• Sofya Glazunova 2  
• First Online: 26 May 2022

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In 2019, mass protests hit Russia’s capital: in July, August, and September people gathered on the streets dissatisfied with the electoral process in the Moscow City Duma election. Many independent candidates were barred from participation in the election and refused registration by the Electoral Commission of Moscow, citing multiple reasons including invalid signatures collected for candidates. Four of those candidates were Navalny’s associates and allies such as Ilya Yashin, Lyubov Sobol, Vladimir Milov, and Ivan Zhdanov. They used various communication instruments inspired by Navalny to gather one of the largest demonstrations of the 2010s in Russia’s capital.

• Digital resistance
• Municipal election
• Political performance

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Glazunova, S. (2022). The 2019 Moscow Municipal Election and the Communication of Political Outsiders. In: Digital Activism in Russia. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-93503-0_9

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Modern Russian Political Media Communication: Cliché In The Cognitive And Discursive Aspects

The article examines the features of modern Russian political media communication in the cognitive and discursive aspects. Such concepts as "cliché", "language stamp" and "stamp of consciousness" are revealed. The essence of cliched thinking, linguistic consciousness and individual speech behaviour in modern Russian political media communication are described. The purpose of the study is to establish the specificity of cliche realization in the modern political media discourse in the cognitive and discursive aspects. The functional potential of the cliché is determined. The following main functions of cliches in the modern political media discourse are distinguished: 1) social, 2) mobilization, 3) propaganda, 4) identification, 5) psychological functions. It was established that the functional potential of the cliché has a strong effect in political media communication. The main methods of research are the descriptive-comparative method, the cognitive and discourse analyses, the method of defining, lexical and semantical, stylistic and emotive analyses. For modern communicative political media studies, the question of how information is created, stored, and used and effectively affects the addressee in mass media discourse in various linguistic cultures is recognized as relevant.

Keywords: Cognitive-discursive aspect of communication , cliche , language stamp , Russian political media discourse , stamp of consciousness , slogan

Introduction

The last decades of the 20th and 21st centuries demonstrate transformational processes in Russian politics ( Boeva-Omelechko et al., 2019 ; Zheltukhina et al., 2020 ), which concern not only the political system, but also political discourse. In modern political media communication, the effect of the addressee on the addressee is to attract the attention of the addressee ( Mironova, 2001 ), as well as to encourage him to purchase the advertised goods voting, i.e., “buy” a politician or political party. This is due to the numerous uses of cliches, their repetition, as well as the change in the most famous cliched phrases. At the end of the 20th century and in the 21st century, the political language of the media is distinguished by the increasing activity of using clichés in order to have an influence on the consciousness of the electorate addressee. Following Krasnykh ( 1998 ), we will give definitions to the main concepts: "cliché", "language stamp" and "stamp of consciousness".

Cliche is understood as a ready-made speech formula that regularly appears in certain repeated speech situations ( Dridze, 1972 ), which is an insufficiently exposed complex sign ( Sorokin, 1978 ) due to the possession of signs of insufficiency.

The language stamp is interpreted as a language cliché as an excessively exposed complex sign ( Sorokin, 1978 ) due to the presence of features of completeness, which for some reason lost its primary information load to the interpreter, which became dysfunctional ( Dridze, 1972 ). At the same time, it must be emphasized that the language stamp is recognized as a linguistic phenomenon, and the speech stamp is recognized as a psychological phenomenon ( Prokhorov, 1996 ).

The stamp of consciousness is a component of the mental-linguistic complex of a representative of a certain ethnoculture, expressed by various language/speech constructions or not implemented verbally in each situation of communication, correlated with mental stereotypes inherent in a certain culture ( Rogers et al., 2013 ), and serving as a socio-cultural marker of the specifics of speech communication of its representatives ( Prokhorov, 1996 ).

Cliches as traditional speech turns are not only forcibly superimposed on our language activities, but also shape our thinking, behaviour, and emotions in different linguocuptures ( Maslova, 2001 ). Mass media forms the consciousness of the addressee with the help of cliches ( Zijderveld, 1979 ), and in the conditions of modernization of society inevitably generate new cliches.

Problem Statement

Cliche as a cognitive-discursive feature of modern political media communication has received little attention, and requires a detailed study within the framework of political media linguistics.

Research Questions

We need to discuss 3 main research questions.

• How do we understand the linguistic phenomenon of cliche??
• Can we find out any functions of cliche in political media texts in Russian political culture?
• What are the signs of influence effectiveness in political media communication?

Purpose of the Study

Our research is aimed at revealing of the specifics of cliche realization in the modern political media discourse in the cognitive and discursive aspects.

Acknowledgments

The reported study was funded by RFBR and MES RSO according to the research project № 20-512-07003.

Boeva-Omelechko, N. B., Posternyak, K. P., Zheltukhina, M. R., Ponomarenko, E. B., Talybina, E. V., Kalliopin, A. K., & Ovsyannikova, M. N. (2019). Two Images of Russia in the British Political Mass Media Discourse of 1991 – 1993 and 2013 – 2019: Pragmastylistic Aspect. Online Journal of Communication and Media Technologies, 9(4), e201926.

Dridze, T. M. (1972). The language of information and the language of the recipient as awareness factors. Speech impact. Moscow, 34-80.

Faber, R. J. (1992). Advances in Political Advertising Research: A Progression From if to When. Journal of Current Issues and Research in Advertising, 4(2), 1-18.

Jamieson, K. H., & Campbell, K. K. (1997). The Interplay of Influence: News, Advertising, Politics and Mass Media. Belmont, Ca: Wadsworth Publishing Company.

Konstantinov, M. (2016). Election slogans "United Russia". Retrieved from https://www.the-village.ru/city/situation/243035-vybory?comment_id=19171631

Krasnykh, V. V. (1998). Virtual reality or real virtuality? Person. Consciousness. Communication. Dialogue, Moscow State University.

Maslova V. A. (2001). Linguoculturology. Academia.

Mironova, N. N. (2001). Advertising in the mirror of comparativistics. Problems of psycholinguistics: Theory and experiment: Proceedings. In-t linguistics of the Russian Academy of Sciences, 216-225.

Prokhorov, Yu. E. (1996). National sociocultural stereotypes of speech communication and their role in teaching the Russian language as a foreign language: [Thesis of Dr. Sc. of Pedagogy].

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Sorokin, Yu. A. (1978). Radio and television show as dialogue. Communication: theoretical and pragmatic problems. Moscow, 125-132.

Tameryan, T. Y., Zheltukhina, M. R., Slyshkin, G. G., Abakumova, O. B., Volskaya, N. N., & Nikolaeva, A. V. (2018). Metaphor in Political Media Discourse: Mental Political Leader Portrait. Online Journal of Communication and Media Technologies, 8(4), 377-384.

Tameryan, T. Y., Zheltukhina, M. R., Slyshkin, G. G., Zelenskaya, L. L., Ryabko, O. P., & Bodony, M. A. (2019a). Political Media Communication: Bilingual Strategies in the Pre-Election Campaign Speeches. Online Journal of Communication and Media Technologies, 9(4), e201921.

Tameryan, T. Yu., Popova, T. G., Redkozubova, E. A., Anikeeva, I. G., Sedlyarova, O. M., & Solovieva, N. S. (2019b). Feminine perspective of ethnic business communication. Espacios, 40(34), 18.

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Zheltukhina, M. R. (2003). The tropological suggestivity of mass media discourse. PrinTerra-Design.

Zheltukhina, M. R., Bondareva, N. V., Zelenskaya, L. L., Anikeeva, I. G., Malygina, L. E., & Chistyakov, A. V. (2019). Media Promotion Role of Economic Vocabulary: Specific Features and Functions in Presentation and Advertisement. Online Journal of Communication and Media Technologies, 9(2), e201907.

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The Russian language, methods of teaching, Russian language studies, Russian linguistic culture, Russian literature

Cite this article as:

Zheltukhina, M. R., & Tameryan, T. Y. (2021). Modern Russian Political Media Communication: Cliché In The Cognitive And Discursive Aspects. In V. M. Shaklein (Ed.), The Russian Language in Modern Scientific and Educational Environment, vol 115. European Proceedings of Social and Behavioural Sciences (pp. 554-565). European Publisher. https://doi.org/10.15405/epsbs.2021.09.61

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A.J.K. Mass Communication Research Centre Infrastructure: Campus, Hostel & Other Facilities

• Delhi , Delhi NCR

Updated on - Aug 29, 2022

• Communication
• Computer labs
• Medical Hospital

Infrastructure facilities at the AJK Mass Communication Research Centre:

Production facilities:

• The  AJK Mass Communication Research Centre is distinguished by its cutting-edge technical infrastructure and production facilities. There are two fully equipped HDTV studios for multi-camera productions, one studio for SD production with virtual set and an adequate number of DV cameras (PD-150, PD-170, Z1, DSR 570 and Panasonic DVX 100) with accessories for single camera shoots.
• Other production facilities include Final Cut Pro and Avid Adrenaline Media non-linear editing machines. Additionally, the students are taught on Film cameras (16SR-3), Steinbeck Film Editing machines, Digital Audio Work Stations, Graphics and Animation systems and Still Photography equipment.
• The MCRC constantly seeks to upgrade its production facilities in order to keep pace with the changing technological demands of the profession. The Centre is in the process of upgrading its production facilities with state of the art equipment by a special grant from the government.
• The students have access to the Multimedia Lab with 50 workstations loaded with software such as Quark Express, Final Cut Pro, ProTools, Photoshop and Corel Draw. There are dedicated and fully-equipped media laboratories for students of Animation, Photography, and Broadcast Technology.

Radio Jamia:

• As part of its social commitment to the area in which the University is located, AJK MCRC, runs a community radio station on 90.4 FM. Addressing itself to the residents of the Jamia area, RADIO JAMIA broadcasts programmes that serve to educate and enrich its listeners through addressing a wide range of socio-cultural issues.
• The programmes are produced by the students and faculty of the centre in collaboration with a diversity of groups and organisations in Delhi. In view of the exponential growth of radio in the country, Radio Jamia conducts internships for interested students of mass communication and related disciplines.

Media library:

• For the benefit of its students, the AJK MCRC runs a Media Library which has an expansive collection of books, journals, films, DVDs, video and audio cassettes along with an archive of stock shots and press clippings.
• Apart from the specialised focus of the Media Library at the centre, students of the AJK MCRC are also entitled to use the Dr Zakir Hussain Library of the University for their Wider Intellectual Interest.

Media Resource Centre:

• The James Beveridge Media Resource Centre (JB MRC) at the AJK MCRC was set up with a grant from the Sir Ratan Tata Trust (SRTT), Mumbai. The MRC is devoted to archiving, research and theoretical studies with a special focus on Documentary Films and Asian Cinema. In order to engage with a wide range of contemporary works that deploy a diversity of narrative styles, the term documentary is defined expansively.
• It houses a comprehensive and curated collection of fiction, non-fiction and experimental films, journals, books, monographs and catalogues. Over a period of time, the MRC hopes to archive photographic collections, posters and other memorabilia associated with diverse documentary practices. The MRC also holds seminars, conferences, workshops, special screenings, public lectures.
• A separate canteen has been provided for students of the Centre. It serves, tea, coffee, cold drinks, snacks and lunches. Canteen charges must be paid for in cash at the time of purchase.

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Russia set to build new space center in Moscow (PHOTOS)

Russia’s new National Space Center is being constructed on the site of the Khrunichev State Space Research and Production Center in western Moscow.

On June 21, the Moscow City Architecture Committee approved the urban planning solution, according to the official website of the Moscow Mayor’s Office.

The tender to develop the architectural concept, announced in October 2019, was won by the Russian design bureau UNK Project.

According to their concept, the main component of the center will be a triangular tower in the form of a 248m-tall rocket, which will house the headquarters of Roscosmos. The facade of the building will be illuminated to create a moving-up effect. And at the base, lighting fixtures will simulate the flame of a rocket booster.

Adjoining the tower will be a long building with research labs and offices. This building will be traversed by a 545m-long central gallery, along which canteens and consumer services will be located.

In addition, the complex will feature open-air museums in U-shaped courtyards, where pieces of aerospace equipment will be suspended in the air via cables between the buildings.

The ceremonial laying of the first stone took place in September 2019, and construction is scheduled to finish by 2022.

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Over thirty years AJKMCRC has been a leader in the field of media education shaping entire generations of practitioners and scholars. Apart from its flagship course in M.A. Mass Communication, it now offers Masters Degrees in Convergent Journalism, Development Communication and in Visual Effects and Animation. The AJK MCRC also runs P.G. Diplomas in Broadcast Technology, Photography and Visual Communication and Acting.

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