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7 Reasons Why You Should Stop Using PowerPoint

Turn powerpoint presentation into video

As a presentation tool, PowerPoint could be considered a classic. In companies around the world, PowerPoint is used by professionals on all levels to communicate important information through a simple slide presentation. In fact, there are over 500 million PowerPoint users, and 30 million PowerPoint presentations created each day around the world. However, just because it’s common and a “classic”, doesn’t make it the best.

Simplicity and ease of use have made PowerPoint a tool that can be leveraged by anyone, but it’s that simplicity that ends up hurting it as a presentation tool. PowerPoint has remained simple through all of its iterations, upgrades, and updates, but it fails to give people the things they need to present information to an audience effectively and efficiently. Especially now, in the age of the digital workplace, PowerPoint has fallen behind and just feels dated.

If you’re not convinced that PowerPoint isn’t as great of a presentation tool as you may think it is, here are the top 7 reasons that you should stop using it and find a different presentation tool instead.

1️. It's Not Interactive

Today, most people opt to get their daily dose of information through social media, logging on through their smartphone and scrolling through their feed to see the latest trending stories. Between Facebook, Twitter, Instagram, YouTube, and all the other social platforms, it’s estimated that there are over 3 billion social media users around the globe. But what is it about the social media that makes it our favorite information resource? The fact that it’s interactive. The ability for people to comment, like, share, and much more puts power in the hands of the audience, which allows them to be more involved with the information they’re seeing.

Now, put those same 3 billion social media users in a room and give them a PowerPoint presentation, the likelihood is that they’ll be disinterested and disengaged. Their ability to involve themselves in the content isn’t an option with PowerPoint, so they tune it out or shift their focus elsewhere, because a PowerPoint presentation goes one way – to the audience. There’s no collaboration, no active participation, no outlet for the audience to share their thoughts, and just no reason to actually engage with the slides. Without that interactivity, the audience just doesn’t connect and is never engaged, and the information in the presentation never makes its way into their memory.

While presenters can still try to add interactive elements to their presentations, PowerPoint makes them difficult to carry out. For example, having a question and answer section in your deck requires you to stop the flow of your presentation and call on your audience for them to share their answers one at a time. This limits the amount of participation that you get based on how much time you can spend on that section, meaning that you’ll only be engaging the small percentage of your audience that actually gets to answer. If you don’t want to put a limit on the interactivity of your presentation, you can opt for a digital presentation with Q&A functionality to get answers from your viewers, in addition to other interactive features like quizzes or comments.

2️. Decks Take Too Long to Make

Whenever you’re working with something that’s heavily visual, the design plays a very important role, which is why there are people whose entire career is just graphic design. As any graphic designer could tell you, things like text font, image sizes, colors, and even empty space can make or break a piece of visual content, such as a PowerPoint slide. The issue here is that when you’re working with PowerPoint and you don’t have any knowledge of graphic design, the effectiveness of your presentation can plummet. Bad text placement, distracting font, or jarring transitions from slide to slide can disconnect your presentation from your audience rather quickly. To make matters worse, different audiences can respond to slide design differently, making it even more difficult to create an effective presentation with PowerPoint.

Beyond excessive time spent on slide design, users also run into a time issue just making all the slides they need. For an average presentation, a user will have 1 slide for every 2 minutes of the presentation. Let’s take the example of a 1-hour training session for a new group of employees at a company. That 1-hour training presentation would have 30 slides, which could take the presenter hours to make. Also, if the creator needs to update all the slides in the presentation, they may need to go through each slide one by one to make those changes. Compare that to filming a quick, interactive video for 5 to 10 minutes that also has versioning capabilities so the creator can simply update various components of their presentation in just a few quick steps, and you’ll find that you’re wasting valuable time by choosing PowerPoint.

3️. It Splits Attention & Debilitates Learning

During a PowerPoint presentation the audience has two sources of information that are vying for their attention at all times. They can either focus on the presenter’s speech and absorb the information they’re hearing, or they can focus on the PowerPoint and absorb what that they’re seeing. If the presenter is simply reading off the slides, this split wouldn’t really be a problem, but at the same time, it makes the presence of the presenter almost pointless.

On the contrary, if the presenter is offering more information than what’s present on the slide, or the slide contains visuals that are designed to complement the presenter, the audience now has the difficult task of splitting their attention to accommodate both information sources. Without being able to focus on one source, they become less likely to retain the information that’s being presented to them. Even worse, those in the audience who chose to focus solely on either the presenter or the PowerPoint potentially miss out on a great deal of important information.

4️. It Hinders The Presenters

While PowerPoint is widely considered a visual tool that can enhance presentations, it more often functions as a crutch for presenters. For those who don’t have the most fine-tuned presenting skills, it’s easy for them to simply read the slides or lean too heavily on the PowerPoint to convey the information. If one gets into this habit, it can be difficult to break out of it, while also preventing them from ever improving their own presentation skills.

PowerPoint also limits the presenter’s style, since PowerPoint presentations are mostly linear, going from one slide to the next. This puts more dynamic presenting approaches off the table, as they can interrupt the PowerPoint and break the audience’s engagement. For example, if a presenter wants to show an in-person demonstration during their presentation, there’s no way to smoothly transition into it after coming from slide format. The same idea applies to a situation where an audience member asks a question about some information on past slides, as the presenter would need to cycle back through the slides to the information and question, and then cycle all the way back to where they were.

To counteract the linear restriction, companies are moving towards a more narrative structure, due to our brains being naturally hardwired to process, understand, and engage a story. It’s the same reason that Amazon’s founder and CEO, Jeff Bezos, has banned the use of PowerPoint in company meetings. Instead, his teams spend the first 30 minutes of the meeting reading a multi-page memo with a narrative structure in order to improve learning and engagement with everyone involved.

In situations where more than one person is involved in putting together a presentation, they will also come across some roadblocks, as PowerPoint limits the ability for teammates to collaborate easily. While PowerPoint slides can be shared and edited simultaneously, essential components of efficient and effective collaboration are not taken into consideration such as task management with assigned duties and notifications, seamless access on any device, approval workflow functionality, or integration into the existing communication and collaboration structure at a company. Without these features, PowerPoint users are left to their own devices and find other ways to collaborate, taking more time and lowering the team’s overall productivity.

5️. Lack of Analytics

Creating the perfect presentation isn’t impossible, but it is extremely rare and very hard to do. That’s why it’s so important to have solutions in place that will provide the presenter with feedback and data so the presentation itself can be updated and improved for the future. Unfortunately, PowerPoint does provide an analytics dashboard, leaving the presenter with no information that they can work off of, unless they follow up with the audience directly. This makes improving the presentation, let along gauging its effectiveness, extremely difficult.

Even something as simple as a ratings and comments system can provide presenters with invaluable information that can end up transforming presentations for the better. Imagine being able to get immediate responses from your audience, rating how informative or fun your presentation was. You could even take a quick poll to see if your audience felt that the presentation itself was even necessary, which could be useful for cutting out inefficiencies in things such as corporate training programs. Comments allow you to get even more insight from your viewers, cluing you into what they didn’t like about the presentation, why, and ways that you can improve your presentation.

7️. There Are Better Solutions

Out of the 500 million PowerPoint users in the world, over 120 million of those people use PowerPoint to create presentations in a business environment, which means that it’s still very likely that you currently use and may continue to use PowerPoint for your own work. However, you should know that PowerPoint is not your only choice for presentations, as there are solutions available that are better for both you and your audience that you should be aware of.

There are methods for creating more engaging presentations that are easier than putting together a deck of slides and come fully equipped with tools that will set you up for success, from security and analytics to collaboration and content management.

While PowerPoint may seem like the simple, quick solution that you can turn to when you need to give a presentation, you don’t have to look far to find something that’s much better. SpeachMe allows you to quickly create brief interactive presentations optimized for maximum impact that feature video captured on a smartphone, tablet or webcam combined with existing media and documents. Hyperlinks, screen captures, and images can also be included. Speaches consistent of 60% video and 40% rich media and can be divided into chapters. They’re easy to share and secure.

By leaving PowerPoint behind and using an interactive video presentation solution, you’re preventing yourself and the quality of your presentations, from being dragged down or remaining stagnant. Instead, you will see all the new opportunities that become available to you with other presentation solutions, taking whatever you used to do with PowerPoint, and making it flat-out better.

Speach is a video platform that makes it easy to create and share clear, visual and step by step explanations in just a few clicks. This short format, divided in chapters, combines video, slides, documents and text.

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Making better powerpoint presentations.

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Baddeley and Hitch’s model of working memory.

Research about student preferences for powerpoint, resources for making better powerpoint presentations, bibliography.

We have all experienced the pain of a bad PowerPoint presentation. And even though we promise ourselves never to make the same mistakes, we can still fall prey to common design pitfalls.  The good news is that your PowerPoint presentation doesn’t have to be ordinary. By keeping in mind a few guidelines, your classroom presentations can stand above the crowd!

“It is easy to dismiss design – to relegate it to mere ornament, the prettifying of places and objects to disguise their banality. But that is a serious misunderstanding of what design is and why it matters.” Daniel Pink

One framework that can be useful when making design decisions about your PowerPoint slide design is Baddeley and Hitch’s model of working memory .

why powerpoint presentations are not effective

As illustrated in the diagram above, the Central Executive coordinates the work of three systems by organizing the information we hear, see, and store into working memory.

The Phonological Loop deals with any auditory information. Students in a classroom are potentially listening to a variety of things: the instructor, questions from their peers, sound effects or audio from the PowerPoint presentation, and their own “inner voice.”

The Visuo-Spatial Sketchpad deals with information we see. This involves such aspects as form, color, size, space between objects, and their movement. For students this would include: the size and color of fonts, the relationship between images and text on the screen, the motion path of text animation and slide transitions, as well as any hand gestures, facial expressions, or classroom demonstrations made by the instructor.

The Episodic Buffer integrates the information across these sensory domains and communicates with long-term memory. All of these elements are being deposited into a holding tank called the “episodic buffer.” This buffer has a limited capacity and can become “overloaded” thereby, setting limits on how much information students can take in at once.

Laura Edelman and Kathleen Harring from Muhlenberg College , Allentown, Pennsylvania have developed an approach to PowerPoint design using Baddeley and Hitch’s model. During the course of their work, they conducted a survey of students at the college asking what they liked and didn’t like about their professor’s PowerPoint presentations. They discovered the following:

Characteristics students don’t like about professors’ PowerPoint slides

  • Too many words on a slide
  • Movement (slide transitions or word animations)
  • Templates with too many colors

Characteristics students like like about professors’ PowerPoint slides

  • Graphs increase understanding of content
  • Bulleted lists help them organize ideas
  • PowerPoint can help to structure lectures
  • Verbal explanations of pictures/graphs help more than written clarifications

According to Edelman and Harring, some conclusions from the research at Muhlenberg are that students learn more when:

  • material is presented in short phrases rather than full paragraphs.
  • the professor talks about the information on the slide rather than having students read it on their own.
  • relevant pictures are used. Irrelevant pictures decrease learning compared to PowerPoint slides with no picture
  • they take notes (if the professor is not talking). But if the professor is lecturing, note-taking and listening decreased learning.
  • they are given the PowerPoint slides before the class.

Advice from Edelman and Harring on leveraging the working memory with PowerPoint:

  • Leverage the working memory by dividing the information between the visual and auditory modality.  Doing this reduces the likelihood of one system becoming overloaded. For instance, spoken words with pictures are better than pictures with text, as integrating an image and narration takes less cognitive effort than integrating an image and text.
  • Minimize the opportunity for distraction by removing any irrelevant material such as music, sound effects, animations, and background images.
  • Use simple cues to direct learners to important points or content. Using text size, bolding, italics, or placing content in a highlighted or shaded text box is all that is required to convey the significance of key ideas in your presentation.
  • Don’t put every word you intend to speak on your PowerPoint slide. Instead, keep information displayed in short chunks that are easily read and comprehended.
  • One of the mostly widely accessed websites about PowerPoint design is Garr Reynolds’ blog, Presentation Zen . In his blog entry:  “ What is Good PowerPoint Design? ” Reynolds explains how to keep the slide design simple, yet not simplistic, and includes a few slide examples that he has ‘made-over’ to demonstrate how to improve its readability and effectiveness. He also includes sample slides from his own presentation about PowerPoint slide design.
  • Another presentation guru, David Paradi, author of “ The Visual Slide Revolution: Transforming Overloaded Text Slides into Persuasive Presentations ” maintains a video podcast series called “ Think Outside the Slide ” where he also demonstrates PowerPoint slide makeovers. Examples on this site are typically from the corporate perspective, but the process by which content decisions are made is still relevant for higher education. Paradi has also developed a five step method, called KWICK , that can be used as a simple guide when designing PowerPoint presentations.
  • In the video clip below, Comedian Don McMillan talks about some of the common misuses of PowerPoint in his routine called “Life After Death by PowerPoint.”

  • This article from The Chronicle of Higher Education highlights a blog moderated by Microsoft’s Doug Thomas that compiles practical PowerPoint advice gathered from presentation masters like Seth Godin , Guy Kawasaki , and Garr Reynolds .

Presenting to Win: The Art of Telling Your Story , by Jerry Weissman, Prentice Hall, 2006

Presentation Zen: Simple Ideas on Presentation Design and Delivery , by Garr Reynolds, New Riders Press, 2008

Solving the PowerPoint Predicament: using digital media for effective communication , by Tom Bunzel , Que, 2006

The Cognitive Style of Power Point , by Edward R. Tufte, Graphics Pr, 2003

The Visual Slide Revolution: Transforming Overloaded Text Slides into Persuasive Presentations , by Dave Paradi, Communications Skills Press, 2000

Why Most PowerPoint Presentations Suck: And How You Can Make Them Better , by Rick Altman, Harvest Books, 2007

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Advantages and Disadvantages of Using PowerPoint for Presentations

Advantages and Disadvantages of Using PowerPoint for Presentations

If you want to make visually captivating and professional-looking presentations, understanding PowerPoint and the benefits of PowerPoint is vital for you. Microsoft PowerPoint is a popular presentation tool used by students and professionals daily. 

Using PowerPoint has made communicating complex ideas and data easier and more engaging, thanks to its user-friendly interface and customizable presentation templates . While there are many benefits of powerpoint, it also has some drawbacks. This article examines what PowerPoint presentations offer and what they don’t. If you are still determining whether it is the right tool for your next presentation, we will help you decide.

What is Microsoft PowerPoint and How Does It Help Create Presentations?

Microsoft PowerPoint is a part of the Microsoft Office Suite developed by Microsoft Corporation. It is a widely used tool for making slideshows or presentations, including images, video, text, animation, and other multimedia elements. Users can use PowerPoint to effectively present their ideas and data to a broad audience in a simple and easy-to-understand manner.  It also helps in creating presentations real quick! So, let us see how it helps with the same: 

  • Visual Appeal : Visual appeal is one of the main benefits of PowerPoint. Incorporating PowerPoint graphics , images, and multimedia elements facilitates the creation of visually appealing and engaging presentations in PowerPoint.
  • Customization : One of the many benefits of PowerPoint presentations is the freedom to customize the template. It offers various customizable templates with different designs, tools, and effects that help the users or presenters to tailor their slides or presentations to the subject matter and audience.
  • Multimedia Integration : To improve the quality and impact of the presentation, users can integrate multimedia elements in PowerPoint, like high-quality videos, audio, animations., etc.
  • Audience Engagement : PowerPoint provides various tools and features, such as interactive polls and quizzes, to engage the audience and promote participation during the presentation.
  • Accessibility : Accessibility is one of the advantages of PowerPoint that allows users to create presentations accessible to a broad audience, including those with hearing or visual impairments, through features such as closed captions and alternative text descriptions.

What Are The Top 10 Benefits Of Using PowerPoint For Presentation?

The benefits of using PowerPoint are not limited only to efficiently conveying ideas in a meeting, college or school presentations. Apart from students and business professionals, people in the creative field also use PowerPoint to create mood boards or to ideate any creative project. So, if you are wondering what are the benefits of using Microsoft PowerPoint then keep on reading: 

Offers Excellent Data Visualization

  • Great Audience Engagement 

Create Visually Stunning Slides Quickly

Multiple interactive features, gives accessibility to different features, has various designs, and you can even create yours, highly collaborative tool.

  • PowerPoint Presentations Can Be Saved In Various Platforms
  • Helps To Communicate With The Audience Professionally

Offers Consistency To Each Slide

Great audience interaction.

why powerpoint presentations are not effective

PowerPoint Presentation Can Be Saved In Various Formats

Helps communicate with the audience professionally.

Now that we have discussed the advantages of Microsoft PowerPoint, let us jump onto seeing some of its disadvantages.

What Are The Disadvantages Of Using PowerPoint For Presentation?

Apart from the various benefits of Microsoft PowerPoint, it also has some disadvantages. Let us see some of the drawbacks of using PowerPoint for presentations: 

  • Over-Reliance on Slides

Information Overload

  • Files are not saved automatically
  • Lack of originality
  • Most features usually remain unexplored

Over Reliance on Slides

Files are not saved automatically, lack of originality, most features usually remain unexplored, when should i use powerpoint to create presentations.

Due to the diverse benefits of Microsoft PowerPoint, there are various instances when a user can use PowerPoint for Presentations. For example, when a user wants to present complex information or wants to include visual aids to support the information or wants to present to an audience that is not physically present or intends to propose an idea in a business meeting or conference. Here is a table showing how different professionals can use PowerPoint: 

Final Thoughts

Presenting visually appealing and engaging presentations can be achieved with PowerPoint. In addition to offering a wide range of design tools and features, it offers several communication tools that help presenters effectively communicate their ideas to a wide audience. 

However, apart from the benefits of a PowerPoint presentation, it’s imperative to remember that it also has disadvantages. The disadvantages include the potential for information overload, lack of originality, and the risk of disengaging the audience if not used appropriately. 

When choosing PowerPoint for a presentation, the decision should be based on the presentation’s goals and needs. In addition, the audience and the presenter should have their preferences taken into consideration.

Can I rely solely on PowerPoint to deliver an effective presentation?

How can i avoid information overload in my powerpoint presentation, can i use powerpoint presentations for remote presentations or online meetings, is it necessary to use templates for my powerpoint presentations, how can i ensure my powerpoint presentations are accessible to all audiences.

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

Quick Links

Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

Table of Contents

Collaboration, information literacy, writing process, effective use of powerpoint in professional & technical presentations.

  • CC BY-NC-ND 4.0 by Anna Lee

Online course usage has increased since switching to ANGEL

Regardless whether you are an engineer or a writer, a professional or a student, a business person or a scientist, you will be expected to communicate effectively with your supervisors, colleagues, clients, and the public. For most, that communication includes at least an occasional formal presentation.

Formal presentations in the workplace usually take one of three forms:

  • Informational
  • Instructional

Informational presentations are useful for reporting on research or giving a project update. Persuasive presentations can be used to make pitches to clients or supervisors. Instructional presentations, or “how-to” presentations, are formatted to teach, explain, or train.

In technical presentations, like most other genres of technical communication, good visual information design is essential. Visual aids are useful for increasing audience understanding of both the subject and the organization of a presentation.

Presenters should remember they have an array of options for visual aids from live demonstrations to interactive activities to old fashioned white boards; however, presentation software is the most commonly used option. Among the presentation software choices, PowerPoint is widely available and widely used in the workplace and in educational settings. Other software like Presi or Google Slides are becoming more popular and present may of the same opportunities and challenges that PowerPoint does.

PowerPoint can be a very effective tool for students and professionals if it is used appropriately for the purposes of a technical presentation. Unfortunately, effective use of this tool is not as intuitive as one would think considering its prevalence. To more effectively use PowerPoint often requires unlearning many of the common techniques displayed in the typical college class or even in the workplace.

Pitfalls of PowerPoint

Unfortunately, PowerPoint is controversial. Most students have experienced an ineffective PowerPoint presentation. In fact, a 2015 article on the website The Conversation claims PowerPoint “makes students more stupid and professors more boring” (Sorensen). Although this author and others make good points on the ineffectiveness of PowerPoint, others (Horvath & Lodge, 2015) contend that a tool is only as effective as the person using it. PowerPoint does not make students stupid and professors boring; rather, poor use of this tool makes for ineffective presentations and can lead to laziness in both the audience and the presenter.

One issue with PowerPoint is the preset templates and layouts Microsoft provides. These can guide a novice user to make inappropriate design choices that affect usability. For example, reversed text on a dark background can be challenging for audiences to read. Bullet points do not take advantage of the program’s visual potential. Purely decorative designs can distract from functional visuals and text.

Many of the problems with PowerPoint presentations are the result of a tool that is readily accessible being used by individuals untrained in rhetorical and visual design. Fortunately, students of technical communication can implement a change of strategy and follow a few guidelines to use PowerPoint more effectively.

Rethinking Bullet Points

The key to improving your use of PowerPoint as a presentation tool for technical or professional communication is to rethink the usual layout of presentations you have seen. Most poorly constructed PowerPoints have far too much text, usually in the form of bullet points covering, albeit in shortened form, everything the speaker is going to share. Your purpose should not be a mystery to your audience, but the audience cannot both read and listen to what you are saying at the same time. Rather you should treat your slides as true visual aids that primarily use something other than text to support your points.

Every substantive slide should present a visual that illustrates or supports the point you are making orally rather than summarizing or reiterating that point in text form. In other words, instead of the typical topic and bullet point slide layout, a more effective strategy for PowerPoint presentations slides can be to offer a claim and a visual support in the form of a photo, graph, illustration, chart, etc. (Alley & Neeley, 2005; Markel, 2009).

Sample slide with claim/visual support layout

This claim/support strategy accompanied by various orientation features creates a presentation that is free from visual noise, complimentary to the oral presentation, and easy for the audience to follow. Creating a PowerPoint presentation of this type requires significantly more thought and effort than a traditional summarizing bullet point format, but the payoff is worth the time spent.

Designing a Claim/Support Style Presentation

Although no one size fits all prescription exists for building an effective PowerPoint slide set for a professional or technical presentation, students can use the following steps and stratagems to guide their process.

1. Plan your presentation before making your slide set.

Rather than sitting down at the computer and opening PowerPoint to begin preparing for a presentation, you should start with your topic—the information you need share, the points you need to make, or the process you wish to teach—and determine what types of visual aids will best support your purpose. PowerPoint may not be the right fit for every purpose. If it is the best tool to employ, remember that the slide set is notyour presentation in and of itself but rather a way to visually support your claims and guide your audience through the organization of your presentation.

Follow the same process you would for any piece of academic or professional writing. Research your subject, narrow your scope to fit the constraints of the assignment, analyze your audience, and draft your presentation around your main points. Once you have a strong, organized case to make in support of your purpose, you can begin creating the visuals that will most effectively enhance your claims.

2. Design your template.

When you are ready to build your slide set, first prepare a slide template. This step will save you time formatting each slide and create consistency. Although PowerPoint provides many predesigned themes, avoid them. Creating your own template will give you more control and help you avoid some of the poor design choices represented in many of the preset templates. Using the “Master Slide” feature is a good way to design once and apply your choices throughout your presentation.

When designing a slide template for the body slides of your presentation, keep in mind these suggestions:

  • Opt for a white (or very light) background. Although, many presentation slide sets use a dark background with light text, a more audience friendly choice is a light background and dark text. This combination is universally easier to read especially on a screen. Another benefit of a white background is that you can use a wider variety of image files and types without dealing with the white boxes that often appear in JPEG image files.
  • Prefer a san serif font. As is true for reading on computer screens, san serif fonts are also easier to read on the large screens of PowerPoint slides. This is not to say that all serif fonts are unacceptable but rather a good rule of thumb is to prefer a san serif font.
  • Include an orienting footer. Be sure to design a footer on your slides that includes the title (or abbreviated title) of your presentation, the date of the presentation, and particularly the slide number. This information is helpful for you in archiving the slide set or changing it for future presentations, but it is especially helpful in orienting the audience. It is much easier to ask a specific question at the end of a presentation if one can refer to specific slide number rather than trying to describe the visual after a single viewing.
  • Avoid visual “noise.” In Presentation Zen, Reynolds explains the principle of signal-to-noise ratio and the effects of cluttering a slide with too much visual information that is unrelated to a point being made. He says, “There is simply a limit to a person’s ability to process new information efficiently and effectively” (2012, p. 134). In other words, avoid unnecessary design elements and visuals on slide in a technical presentation. This means eliminating meaningless clip art, images, or even an organizational logo on every slide in order to focus the audience’s attention on the visual that supports your claim. In most cases, less is truly more on a slide.

3. Create your orienting slides.

In addition to acting a visual aid to support the claims of presentation, the purpose of a slide set is also to help the audience understand the organization and follow the speaker’s thoughts more coherently. Many slide sets miss this opportunity. First, be sure to create a title slide that introduces your presentation and you to the audience. Next, slide sets, even for short presentations, should include an outline. The audience wants to know where a talk is going and when they can anticipate its conclusion. Your point in making a technical presentation should not be a mystery; tell the audience what you are about and show them in the form of an outline slide. Revisit this slide to reorient you audience in the middle of the presentation or even before each major point in a long presentation.

Steps to fix images for Powerpoint presentations

Sample of an outline slide

Another orientation feature that you should consider adding is borrowed from pedagogical theory: the advance organizer . A good presentation should help audience members connect new information to previous knowledge and understand why the information is important to them. This is also the purpose of an advance organizer.

Simply put, the advance organizer in slide set is a slide (or several) dedicated to visually introducing background or introductory material so the audience is prepared to accept the claims of the presentation. An advance organizer may take many different forms depending upon the type and purpose of a presentation. One example is visual “list” of supplies needed to perform a task you are teaching. Another might be a definition of a subject or an image of a finished product that the presentation aims to demonstrate the process of creating. Accompanied by the speaker’s oral explanation or even audience interaction, these slides help orient the audience and prepare them to receive the bulk of the material more effectively.

Uses for titrations in Powerpoint

Sample of an advance organizer slide

4. Lay out your organization.

With a template created and orienting slides in place, you can now deal with the body content of the presentation. Follow the same form you would in presenting information effectively and persuasively in any medium by including the following elements: an introduction, several points (or claims), a conclusion, and a call for questions. The audience is familiar with receiving information in this way and will become confused or fail to recall your purpose if you do not sum up your points in a conclusion, for example.

Another organizational feature on the body slides that can become a missed opportunity is the headers. Many presentation slides employ single word or phrase headers. Research shows (Alley & Neeley, 2005) that this may not be the most effective format to persuade or teach. Alley & Neeley and others (Markel, 2009) advocate for the use of sentence case headers on body slides that make a strong, clear claim in a complete thought. Punctuating and capitalizing them as sentences is also recommended.

Evaluations should be simple and quick

Sample of a slide using a sentence case header

Switching to sentence headers can be a challenge for students at first—even the student examples provided below do not fully follow this advice— because it is different from what most of us have experienced. However, using it can be effective when bullet points are eliminated in place of a visual support on each slide.

5. Add your visuals.

The final step, and arguably the most difficult, is adding visuals to the slides to support the your claims. Determining visuals that are effective in emphasizing the points, simple enough to comprehend, within the designer’s ability to create, or available to use without copyright infringement is quite a challenge. The following tips can help you begin to design visually based PowerPoint slides:

  • Consider your options. Although challenging to think through whether an idea can be represented graphically, you have many possibilities available that work well in PowerPoint. Good options for visuals include graphs or charts for presenting data, tables for displaying lists (an alternative to bullet points), photographs or screen shots for showing steps in a process, illustrations or line drawings for simplifying complex images or showing internal workings, and PowerPoint SmartArt graphics for demonstrating relationships and processes. These are only a few of the choices available and a few potential uses for each. Once you have an idea of the type of visual to use, you will need to create or find it.
  • Create your own visual. It is always best to create a visual yourself—if you have the programs and skills to do it—because it gives you complete control of the visual and avoids copyright issues. Although some programs for creating visuals are expensive or require specialized skills, others are readily available and easy to use. Consider screenshots, for example. These are simple to create and excellent for demonstrating a digital process. Likewise, most students can take their own photographs at a quality acceptable for presentations. Graphs are easy to make in Word or Excel and transfer into PowerPoint.
  • Use the drawing tools in the presentation software. PowerPoint supplies easy to use tools, such as SmartArt, for creating visuals. You will find these tools intuitive to use, but you must be careful to select diagrams or graphs that accurately match the concept you are attempting to represent. Markel correctly notes, “Microsoft has always done a better job creating drawing tools than explaining how to choose the appropriate one” (2009, p. 126). You must also be careful to avoid design features on these graphics that make them difficult to read and understand. For example, a three-dimensional pie chart can be not only hard to read on the screen but also misleading, particularly if you use color inappropriately. Again, less is usually more; basic designs and simple color schemes are best.
  • Find an existing visual. Sometimes you will not be readily capable of creating your own visual, and will need to find one somewhere else. If you work for an organization, check with the marketing department for photographs and logo files. (They can also supply you branded fonts and colors and perhaps even predesigned company slide templates.) Subject matter experts within your organization may be able to provide technical diagrams, line drawings, cross sections, etc. As a student, you can glean from the Internet helpful images of this kind, but should use them for educational purposes only. Be careful to credit borrowed images, and do not use images without permission for anything intended for a professional setting or for which you or anyone else will gain a profit.

Pulling It All Together

Shifting your thinking about the purpose and design of presentation slides and using the processes and tips provided is not rocket science, but pulling everything together will require careful thought and planning. The following examples show many of the elements discussed here in action. These are presentations created by real undergraduate students. They are not perfect cases, but they offer creative, real-life solutions to the same challenges you will face in implementing this new style of PowerPoint construction.

Powerpoint sample #1

Powerpoint sample #2

In addition to the strategy discussed in this article, students creating formal presentations using presentation software should study principles of good visual design. Also, study of graphic design tools for creating visual images would benefit students who need to present technical information frequently. This article certainly does not encompass everything you need to know about using PowerPoint effectively, but implementing the strategies advocated should dramatically improve your presentations.

Alley, M., & Neeley, K. A. (November 2005). Rethinking the design of presentation slides: A case for sentence headlines and visual evidence. Technical Communication, 4(52), 417-426.

Horvath, J. C., & Lodge, J. M. (2015, June 26). It’s not PowerPoint’s fault, you’re just using it wrong. Retrieved February 5, 2016, from https://theconversation.com/its-not-powerpoints-fault-youre-just-using-it-wrong-43783

Markel, M. (May 2009). Exploiting verbal–visual synergy in presentation slides. Technical Communication, 56(2), 122-131.

Reynolds, G. (2012). Presentation Zen: Simple ideas on presentation design and delivery. Berkeley, CA: New Riders Pub.

Sorensen, B. M. (2015, April 29). Let’s ban PowerPoint in lectures – it makes students more stupid and professors more boring. Retrieved February 5, 2016, from https://theconversation.com/lets-ban-powerpoint-in-lectures-it-makes-students-more-stupid-and-professors-more-boring-36183.

Brevity – Say More with Less

Brevity – Say More with Less

Clarity (in Speech and Writing)

Clarity (in Speech and Writing)

Coherence – How to Achieve Coherence in Writing

Coherence – How to Achieve Coherence in Writing

Diction

Flow – How to Create Flow in Writing

Inclusivity – Inclusive Language

Inclusivity – Inclusive Language

Simplicity

The Elements of Style – The DNA of Powerful Writing

Unity

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Learning from PowerPoint: is it time for teachers to move on?

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For a brief period in the history of teaching, using PowerPoint automatically qualified you as a tech-savvy professor – an innovator who wouldn’t settle for the usual combination of staticky black-and-white overhead films and hand-scrawled chalkboard notes.

Now, it’s hard to believe that PowerPoint was once considered innovative by anyone. Popular criticism includes everything from tongue-in-cheek comments about death by PowerPoint to serious claims that it fundamentally degrades how we think and communicate.

But much of today’s college instruction isn’t in face-to-face classrooms, a setting in which PowerPoint was traditionally used. It’s in the burgeoning field of online learning .

So if more learning is moving online, does that mean that teaching with PowerPoint is becoming a thing of the past?

Surprisingly, the answer is no.

Passive learning through PowerPoint?

Even though there’s little research that directly addresses whether PowerPoint affects learning in college students, critics have questioned its value in educational settings.

Some ask whether PowerPoint might indirectly undermine the quality of teaching by reinforcing a passive learning approach .

We know that lecturing is less effective than alternative methods. It therefore makes sense for teachers in face-to-face classrooms to question how much of their class time ought to be spent on slideshows.

But the fact is “slideshows” remain a popular method for presenting content in today’s online courses.

Technically, these are often not PowerPoints, but decks generated using other types of specialized programs .

And they may differ from standard in-class PowerPoint presentations in important ways.

For example, taking advantage of the increased flexibility of the online environment, they give students more control over how quickly to go through the material and when to backtrack. They can also have more interactive features, such as quizzes, that ask students to apply material while they are learning it.

Even so, the basic – and flawed – idea is the same: put the material in front of students, and learning will happen.

What’s wrong with slideshows in online courses

As a psychologist specializing in teaching techniques and course design, when I talk to faculty about teaching effectively with technology , I sometimes tell them to follow the ABS principle: anything but slideshows.

I’m only half-kidding with that blanket statement.

why powerpoint presentations are not effective

After all, we learn with the same brains in online environments as we do face-to-face; the principles of learning don’t change just because the medium changes. And today’s learning theorists agree: active involvement trumps passive viewing.

Students need to grapple with challenging problems, practice skills, discuss and defend viewpoints. But for this kind of active learning to happen, instructors need to ensure they do not rely too heavily on slides.

There are alternatives: simulations , problem-based learning , even educational games are all proven methods for drawing students in. They also transplant well into online learning .

Using slideshows the right way

So do slideshows have any place in a well-designed online course? Possibly.

They can be used strategically for things they are best at: giving students an overview of new material, or providing a refresher on concepts students will need for an upcoming activity.

Slides are also great for for integrating visual illustrations. This is important because visuals – diagrams, figures, photos and the like – have a powerful impact on learning.

Visual information is almost always more memorable than sound, text or other modalities.

This isn’t because of the now-debunked idea that some people are “visual learners,” but more likely stems from how the brain codes images . There are separate systems for representing verbal and visual information in the brain. When we save information in both places, it is easier to recall.

Teachers don’t have to stick with static images, either. Even basic animations can illuminate conceptual relationships – such as cause and effect, or the unfolding of a process over time – in ways that text can’t.

Furthermore, as University of California, Santa Barbara researcher Richard Mayer has discovered , visuals and the spoken word pair up in powerful ways, so that audio plus visuals produce better learning than either alone.

Research also tells teachers some things not to do with visuals. Instructors should avoid purely decorative graphics, as these can actually hamper learning .

They should also eschew reading text verbatim , instead using a conversational, natural speaking style for voiceovers and verbal explanations.

What this means in the larger context of online learning

In sum, slideshows can be a useful part of online instruction, when used for the right things and designed in the right way. But they shouldn’t be the main, or the only, method of instruction – any more than lectures should dominate face-to-face classes.

But it’s not just instructors who need to hear this message.

Publishing and educational technology companies, who provide many of the tools that educators rely on, can do more to develop products that push beyond familiar formulas and draw on the latest learning science.

We need tools that make it easy to create assignments that ask students to apply what they have learned, in scenarios that are as realistic and challenging as possible.

These learning tools also need to be adaptive, adjusting the material and pace to the individual learner. This kind of educational technology does exist , but far more can be done to expand the available options.

Teaching in the age of technology comes with its own set of opportunities as well as challenges. And online education presents educators and tech developers with a rare opportunity to fundamentally rethink what we do.

Will we use it to explore new avenues for learning, or will we fall back on the the same old techniques that don’t work well in face-to-face classrooms?

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What It Takes to Give a Great Presentation

  • Carmine Gallo

why powerpoint presentations are not effective

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

why powerpoint presentations are not effective

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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9 PowerPoint Mistakes to Avoid for Perfect Presentations

It's easy to screw up your PowerPoint presentation. Let's take a look at mistakes you probably make when presenting your slideshow, and how to correct them.

Giving an effective PowerPoint presentation is an art. We've all sat through a dreadful slideshow that we couldn't wait to escape from. Whether due to a drab speaker or lousy slides, there's usually room for improvement.

The good news is you can prevent your audience from hating your next presentation! Let's review the most common mistakes people make when preparing and giving a PowerPoint presentation. Knowing these recurrent blunders gives you a leg up, and helps you nail your next important talk.

1. You Load Up Slides With Text

Perhaps the biggest mistake people make in presentations is overloading every slide with text. This detracts from your talk for several reasons. For one, people are naturally inclined to read everything on the screen. If it takes them half a minute to digest everything, they aren't listening to you during that time.

If you have too much text on a slide and advance the slideshow before someone has a chance to read through everything, they might get upset and stop paying attention to the slideshow at all. Less is more with text. Don't be afraid to use space to add emphasis to what's present, or break a particularly meaty section into two slides.

When in doubt, remember that people are either going to pay attention to your slides, or pay attention to you. If you tend towards wordiness, stick to bullet points and short phrases instead of sentences. For a rule of thumb, limit yourself to five bullet points per slide, with no more than five words per bullet point.

2. You Use Stupid Transitions

Every new version of PowerPoint includes more wacky transitions , but you shouldn't use them. Aside from being resource-intensive on weaker machines , many slide transition effects are distracting and don't add anything to your talk.

You should certainly use a transition to keep the slideshow interesting, but stick with something simple like a wipe or slide. And never, ever select the Random option since it will undoubtedly choose the wildest transition at the worst time. You don't want your audience to worry more about what transition is coming next than what you'll say next.

3. You Mix Fonts and Colors

While you don't want your slideshow to feature black Times New Roman text with a white background, it's easy to overdo it in the other direction, too. If you choose to get colorful , stick to a few colors that blend well and use them for emphasis.

The same goes for fonts. You should choose a font that's easy to read. As fancy as handwritten script looks , it's probably impossible to read if you're not standing right in front of the screen . Try to stick to one font throughout the entire presentation, and definitely don't mix fonts on the same slide!

Few colors and fonts make for solid presentations because they mean consistency. It's childish to cram as many pretty fonts and colors onto one slide as you can. It looks messy, and while Georgia font isn't too exciting, people would prefer to read your text instead of admiring how fancy it looks.

4. You Read Slides Verbatim

This one might take the prize for worst possible trait during a PowerPoint presentation. Reading your slides word for word will bore the audience, and makes you seem rigid instead of dynamic .

Remember two important notes to help with this problem. First, PowerPoint slides don't need to contain every little bit of information you're discussing. Use them as little attention-grabbers so your audience understands the current topic, but wants to listen to you explain more.

Second, your PowerPoint slides are not for your use! Your slideshow is not the presentation -- the presentation is your talk. PowerPoint slides are simply a tool you use to better communicate. You shouldn't need your slides to stay on topic. Practicing will help with this.

If you have trouble remembering what you want to say, use the notes section of each PowerPoint slide. Then when you display the slideshow, your monitor will display a snapshot of the current and next slide, along with any notes you've jotted for that slide. Stopping to turn around and look at your slides, or reading them aloud, will not effectively bring your message to the audience. Anyone in the audience could stand up and read the slide, but you know the material.

5. Your Charts Are Complex and Useless

Adding media other than text (in moderation) to a slide makes it more interesting and grabs the audience's attention. When you're representing data in the presentation, charts are an easy way to show the relevant information in one image.

Charts are great , but it's important that you don't go overboard with them. The audience won't have the patience to decipher all sorts of colors, trend lines, keys, and text. If the chart isn't self-explanatory for the average audience member, or if you can't explain it in a sentence, you need to make it less complicated .

6. Your Template Is Boring

Take the extra few minutes to find a template that fits your presentation, or even make your own if you're so inclined. While some of the built-in PowerPoint templates might seem a little generic, you'll likely find one that's sharp without being overbearing. Don't choose anything that's too wacky with all sorts of colors, but feel free to find something unique.

Black text on a white background is ugly, but white text on a black background is passable if you don't have any other options. If you need some help, check out awesome free PowerPoint templates for everyone.

7. You Minimize PowerPoint for Other Media

As great as PowerPoint is, often you have to leave the slideshow to put some other content on the screen. Maybe you want to show a relevant YouTube video or visit the company's website. While this is sometimes unavoidable, it's jarring to jump back and forth between windows, even with slick keyboard shortcuts .

That's why you should embed everything you can inside your presentation. We've shown how to embed YouTube videos inside PowerPoint and it's easy to take a screenshot of any website to paste into your slides. If you can avoid leaving the slideshow, do so for a smoother experience.

8. You Don't Remove White Space From Images

Here's a common error that only takes a few seconds to correct. Often seen in college lecture slides and the like, many folks tend to copy and paste images from a Google search into their slides. The trouble is that most of these images include an ugly white border around them, which looks amateurish.

You can remove this white border easily using a free image editor like Paint.NET . Just open the image, and use the magic wand tool to select the white space around the image. Press Delete to remove the white space, then hit File > Save As and make sure you save the image as a PNG . A PNG file makes that deleted space transparent, while JPEGs don't support transparency .

Paste the fixed image into your slideshow and it will look so much better!

9. You Don't Ensure Everyone Can See the Material

Preparation is an essential part of every presentation, but you should do more than just practice your talk. Failing to ensure that people will be able to see everything you've put together could torpedo all your work.

If you have the chance, test your slideshow in the room where you'll be speaking, on the equipment you'll use. Make sure that no graphics or text appear cut off on the projector, and test out various seats in the room to confirm that the text isn't too small from far away. This might sound excessive, but it goes a long way in producing a professional presentation.

What Presentation Mistakes Do You Hate?

PowerPoint is a relatively simple tool , but it's clearly difficult to master. From mistakes in slide creation to blunders during your talk, there's a lot that could go wrong when you're responsible for a presentation. You can improve many of these with practice, which will improve your confidence, too.

In the end, a prepared presentation can salvage poor slides. However, a lousy slideshow damages the audience's impression of you, so it's best to nail everything if you can. Using these tips, your slideshows will be cleaner, flow better, and further engage the audience! You can't ask for much more than that.

What do speakers do with PowerPoint that makes you cringe? Let us know your most hated slideshow mistakes down in the comments!

Image Credit: cunaplus via Shutterstock

The Science of Effective PowerPoint Presentations

  • Sales Insights

What makes a PowerPoint presentation effective?  Why are some PowerPoint presentations described as being highly engaging and others infamously referred to as, “death by PowerPoint”?  These are meaningful questions because your proficiency in communicating your ideas will be the determining factor in whether or not you or your ideas are embraced by others.  Hillary Chura writes about this in one of her New York Times articles where she cites numerous examples of how a presenter’s ability to communicate was the deciding factor in whether his or her message was met with acceptance or rejection. [1]   Behavioral science has established that people are influenced by both an idea and how that idea is communicated.  As distinguished management expert Peter Drucker affirmed, “As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.” [2]  

  The methodology you adopt when utilizing PowerPoint is vital because your PowerPoint presentation will shape how your content is received.  PowerPoint is an important tool that, when used correctly, has been scientifically proven to increase the persuasiveness of a message.  Yet, the problem lies in the fact that rarely is PowerPoint used properly. 

  At the Hoffeld Group, rather than speculate on how a PowerPoint presentation may be improved, everything we do is grounded in scientific research.  So the question we ask is what principles from empirical science can be applied to amplify the effectiveness of a PowerPoint presentation?  Research in the field of cognitive neuroscience has conclusively revealed how the human brain processes information. [3]   Scientific studies have also shown that the way information is presented significantly influences the brain’s comprehension and retention rate.   PowerPoint presentations are often so poorly executed that they actually obstruct the brain’s cognition of the material being presented.  Though there is an abundance of research that could be shared, the following are two highly relevant scientific principles that if adhered to will significantly increase the brain’s absorption of PowerPoint presentations.

  Scientific Principle #1:  The Human Brain Has Limited Cognitive Abilities

  Scientific research has confirmed that the human brain has the mental capacity to process only a limited amount of information at any given time. [4] [5] [6]   In fact, there is a general consensus within the scientific community that after the brain’s threshold is surpassed its capacity to cognitively grasp information is severely diminished.  For instance, George Miller, the great cognitive psychologist, wrote about the brain’s limited capacity to be attentive to and process information in his famous article, “The magical number seven, plus or minus two: some limits of our capacity for processing information” which was published in the Psychological Review.   Miller demonstrated how the brain can only grasp a small amount of information at one time. This is why phone numbers, excluding area codes, are only seven digits. Scientists maintain that if phone numbers were more than seven numerals they would be forgotten with far greater frequency.

In spite of this reality, the typical PowerPoint presentation contains nearly 40 words per slide. [7]   The wordiness of most PowerPoint slides actually thwarts its persuasive impact and produces a dangerous mix of boredom and confusion in those who are subjected to it.

  The reason that most PowerPoint slides are unnecessarily complex and exhibit an irresponsible dependence on text is because most presenters use PowerPoint as their presentation notes.  Frequently, PowerPoint slides are even read by the presenter to the audience during the presentation.  In contrast to this naïve and detrimental approach, PowerPoint slides should always be designed for the purpose of enriching the audience’s understanding of the content being communicated.  In short, due to the fact that the brain can only process a small amount of information at once, keep your PowerPoint slides uncomplicated and use text sparingly. 

  Scientific Principle #2:   The Picture Superiority Effect

  The second scientific principle that can transform a PowerPoint presentation from dull and bewildering to engaging and memorable is known as the Picture Superiority Effect.  The Picture Superiority Effect is the scientific construct that describes how the human brain thinks in terms of pictures and therefore pictures are more easily understood and remembered than words. [8] [9]   As neuroscientist John Medina writes, “To our cortex, unnervingly, there is no such thing as words.” [10]   When the human brain encounters a word it links the word to its corresponding picture.  It is because of this fact that learning and retention can be improved by explaining a concept with pictures, instead of just words.  This fact has been validated through numerous scientific studies.  For example, educational psychologist Kirsten Butcher published research in the Journal of Educational Psychology which demonstrated that people learn complex data with less difficulty when words and visual illustrations are used, in comparison to only text. [11]   Dr. Richard Mayer, an educational psychologist at the University of California echoes this notion when he stated, “Learners can more easily understand material when it is presented in both words and pictures.”  Mayer further elaborates on this fact when he asserts, “When giving a multimedia explanation, present words as auditory narration rather than visual on-screen text.” [12]   What’s more, neuroscientists John Medina confirms, “Text and oral presentation are not just less efficient than pictures for retaining certain types of information; they are way less efficient.  If information is presented orally, people remember about 10 percent, tested 72 hours after exposure.  That figure goes up to 65 percent if you add a picture.” [13]

  Consequently, when creating PowerPoint slides, incorporate pictures to visually illustrate what you are verbally stating.  This will guide you in delivering your presentation in a way that is in line with how the brain encodes, stores and retrieves information.

  In summary, resolve to only produce PowerPoint presentations that are in harmony with what science has revealed about the human brain.  This will make your presentations more effective and you will find that your audience will respond more favorably to both you and the ideas you are conveying. 

Click here to download this article in pdf.

[1] Hillary Chura. “Um, Uh, Like Call in the Speech Coach.”  New York Times , January 11, 2007. [2] Peter Drucker.  “How to be an employee.”  Fortune , May, 1952. [3] L. Cozolino and S. Sprokay. “Neuroscience and Adult Learning.” In S. Johnson and K. Taylor (eds.), The Neuroscience of Adult Learning . New Directions for Adult and Continuing Education, no. 110. (San Francisco: Jossey-Bass, 2006). [4] H. Pashler.  “Dual-task interference in simple tasks:  Data and theory.” Psychological Bulletin , 116, 1994.  p. 220 – 224. [5] J. Deese.  “On the Prediction of Occurrence of Particular Verbal Intrusions in Immediate Recall.”  Journal of Experimental Psychology 58, 1959.  p. 17 – 22. [6] Shenna Iyengar and Mark Lepper.  “When Choice is Demotivating:  Can One Desire Too Much of a Good Thing.”  Journal of Personality and Social Psychology , vol 79, 2000.  p. 995 – 1006. [7] John Medina.  Brain Rules .  (Seattle:  Pear Press, 2008).  p. 239. [8] W.E. Hockley.  “The picture superiority effect in associative recognition.”  Memory & Cognition , 36, 2008.  p. 1351 – 1359. [9]   G. Stenberg.  “Conceptual and perceptual factors in the picture superiority effect.”  European Journal of Cognitive Psychology , 18, 2006.  p. 813 – 847. [10] John Medina.  Brain Rules .  (Seattle:  Pear Press, 2008).  p.  234. [11] Kirsten Butcher.  “Learning form text and diagrams:  Promoting mental model development and inference generation.”  Journal of Educational Psychology , 98, 2006.  p. 182 – 197. [12] Richard Mayer and Roxana Moreno.  A Cognitive Theory of Multimedia Learning:  Implications for Design Principle.   (University of California, Santa Barbara: unm.edu/~moreno/pdfs/chi.pdf   accessed: January 30 th , 2009). [13] John Medina.  Brain Rules .  (Seattle:  Pear Press, 2008).  p.  234.

why powerpoint presentations are not effective

Why PowerPoint Is Important? (The Benefits Explained)

Presentations can be a great way to share ideas and information, but they can also be overwhelming and dull if not done correctly.

Fortunately, PowerPoint offers a number of features to help you create compelling presentations that can engage your audience and effectively deliver even the most complex concepts.

In this article, we will explore the basics of PowerPoint and why it is important, as well as the many benefits it can offer.

We will discuss how PowerPoint can help improve presentations, the role visuals can play, and the various features available to make the most of your presentations.

By the end of this article, you will be well-equipped to create and deliver powerful and engaging presentations with PowerPoint.

Table of Contents

Short Answer

Powerpoint is an important tool for presenting information in a visual and organized manner.

It allows people to present complex information in an easy to understand and engaging way.

It also enables the presenter to highlight the most important points and helps to keep the audience focused.

Powerpoint is an invaluable tool for anyone looking to present their ideas effectively.

The Basics of PowerPoint

PowerPoint is an important tool for businesses, as it can help to create professional-looking presentations.

It is a presentation software program developed and distributed by Microsoft, and it is available for both Windows and Mac operating systems.

With PowerPoint, users can create slides with text, graphics, animations, and other elements.

It also has features such as the ability to embed audio and video, as well as the ability to animate objects.

Additionally, PowerPoint allows users to easily create attractive visuals and engaging presentations.

PowerPoint also has a number of features that make it easier to organize and deliver complex concepts in an understandable manner.

For instance, it offers a variety of slide layouts to help users structure their presentations in an organized way.

It also provides a range of tools to help create visuals that can help audiences to better retain information.

Furthermore, PowerPoint has a range of animation and transition effects that can be used to make presentations more dynamic and engaging.

In addition, PowerPoint supports the use of templates and themes, which can help to give presentations a more professional look.

It also allows users to easily collaborate and share their presentations with others.

This makes it easier for businesses to collaborate on projects and ensure that all stakeholders have access to the same information.

Finally, PowerPoint offers a number of features that can help to improve presentations, such as the ability to add notes and comments, as well as the ability to insert charts and graphs.

The Benefits of Using PowerPoint

PowerPoint is an incredibly useful tool for businesses, as it provides a range of benefits when it comes to creating presentations.

Firstly, PowerPoint helps users to easily create professional-looking slides with text, graphics and animations.

This makes it easier to create a visually appealing presentation, which can help to engage audiences and make it easier to retain information.

Furthermore, PowerPoint allows users to organize and deliver complex concepts in an understandable manner.

This means that it is easy to break down complex topics into more manageable chunks, making it easier for audiences to understand the concepts being presented.

Additionally, PowerPoint’s features make it easier to create compelling visuals that can help to keep viewers engaged.

Another benefit of using PowerPoint is its ability to help businesses save time.

Presenters can easily create presentations with PowerPoint’s templates and features, allowing them to quickly and efficiently create presentations that are both informative and visually appealing.

This saves businesses time and money, as they dont have to spend time and resources on creating presentations from scratch.

Finally, PowerPoint can be used in a variety of different ways.

It can be used to create presentations for meetings, conferences, seminars, workshops and more.

This makes it a great tool for businesses that need to create presentations for different types of events.

Additionally, PowerPoint can be used to create digital presentations that can be shared online, making it easier to reach a wider audience.

Overall, PowerPoint provides businesses with a range of benefits that make it an essential tool for creating effective and engaging presentations.

With its easy-to-use features, businesses can quickly and easily create visually appealing presentations that are both informative and visually appealing, helping to engage audiences and make it easier to retain information.

Additionally, PowerPoint’s features make it easier to organize and deliver complex concepts in an understandable manner.

Finally, it can be used in a variety of different ways, making it a great tool for businesses that need to create presentations for different types of events.

How PowerPoint Helps Improve Presentations

PowerPoint is an essential tool for businesses, as it helps to make presentations more effective and engaging.

It makes it easy to create professional-looking slides with text, graphics, animations, and other visuals.

This helps to keep audiences engaged and ensure that they are able to retain the information better.

PowerPoint also helps to organize complex concepts and deliver them in an understandable manner.

With its powerful features, businesses can create compelling presentations that are both informative and visually appealing.

This allows them to present their ideas in an organized and easy-to-understand format.

Moreover, the wide range of features that PowerPoint offers makes it easier to create presentations that are both visually appealing and easy to understand.

This includes features such as backgrounds, transitions, images, and animations.

These features can help to add depth and interest to presentations, making them more engaging and memorable.

The use of PowerPoint also makes it possible to quickly and easily update presentations.

This is especially useful for businesses that need to make changes to their presentations on a regular basis.

With PowerPoint, they can make changes in a matter of minutes, without having to start from scratch.

Finally, PowerPoint is a great tool for businesses to share their presentations with the world.

With its easy-to-use sharing options, businesses can easily share their presentations with other people, whether they are in the same office or halfway across the globe.

This helps to ensure that everyone involved in the presentation is able to access it and understand it.

In conclusion, PowerPoint is an invaluable tool for businesses that want to create effective and engaging presentations.

Its features make it easy to create professional-looking slides, organize complex concepts, and quickly and easily update presentations.

Furthermore, PowerPoint provides businesses with the ability to easily share their presentations with a large audience.

All in all, PowerPoint is an important tool for businesses, as it helps to improve presentations in a number of ways.

PowerPoint is an incredibly powerful visual tool that can help businesses craft compelling presentations.

With its simple yet powerful graphical features, it allows users to easily create stunning visuals that are sure to pique viewers interest.

PowerPoints visuals can be used to include text, graphics, animations, and even video clips to clearly illustrate complex concepts in a visually appealing manner.

This not only helps to engage the audience, but also helps viewers to better understand and retain the information.

PowerPoint also offers its users a range of different tools to customize their visuals.

From basic shapes and text boxes to more complex objects like charts and diagrams, there is an endless array of possibilities.

Furthermore, users have the ability to add animation and transitions to their visuals, making them more dynamic and engaging.

The ability to make use of PowerPoints powerful visuals can help businesses create a presentation that will be sure to stand out from the rest.

Organizing and Delivering Complex Concepts

PowerPoint is a great tool for organizing and delivering complex concepts.

Its powerful features make it easy to create visually appealing slides with text, graphics, and animations.

This makes it easier for audiences to understand and retain information more effectively.

For example, you can use PowerPoint to create diagrams to illustrate a concept, or to create an interactive presentation that allows the audience to learn at their own pace.

You can also use different colors and fonts to highlight important information or to draw attention to specific points.

Additionally, PowerPoint allows you to easily and quickly create professional-looking presentations, even with limited design skills.

This makes it a great tool for businesses to use when presenting complex concepts to their audiences.

Additionally, PowerPoint provides tools to help you keep your presentations organized, such as a built-in outline feature and the ability to add notes to slides.

This makes it easy to quickly review your presentation and ensure that you have included all the necessary information.

Finally, PowerPoint allows you to easily share your presentations with others, either online or as a printed document.

This makes it easy for businesses to collaborate and share ideas with colleagues and clients.

Making the Most of PowerPoint’s Features

PowerPoint is an incredibly powerful presentation tool, with a wide array of features and capabilities that make it perfect for creating engaging and informative presentations.

It allows users to easily create professional-looking slides with text, graphics, and animations, as well as a range of tools for organizing and delivering complex concepts.

One of PowerPoint’s most useful features is its ability to create effective visuals that can engage audiences and help them to retain information better.

By using transitions, animations, and other effects, the presenter can create captivating visuals that will help to keep their audience engaged.

Furthermore, users can also make use of the wide selection of templates available to create visually appealing slides in no time.

PowerPoint also offers a range of tools for organizing and formatting presentations.

By using tables, charts, and diagrams, users can easily present complex information in an understandable manner.

Additionally, the Outline View feature allows users to quickly create and organize their presentations, while the Notes and Comments features can help to provide more detailed explanations of the content.

Finally, PowerPoint also includes a range of tools for sharing and collaborating on presentations.

Users can easily share presentations with colleagues, and the SharePoint feature allows for real-time editing of documents.

This makes it easy to collaborate on presentations and ensure that everyone is on the same page.

In short, PowerPoint is an incredibly powerful tool for creating engaging and informative presentations.

Its wide selection of features make it easy to create visually appealing and complex visuals, as well as organize and share presentations with ease.

By making use of its powerful features, businesses can ensure that their presentations are both informative and visually appealing, helping to engage audiences and ensure that they retain information better.

Creating Compelling Presentations with PowerPoint

PowerPoint is an incredibly powerful presentation tool that can help businesses create compelling presentations that engage their audiences and effectively communicate complex concepts.

By combining text, graphics, animations, and other visuals, PowerPoint enables users to easily create attractive presentations that are both informative and visually appealing.

PowerPoint’s features also make it easier to organize and deliver complex concepts in an understandable manner.

The ability to add multiple slides and easily rearrange them allows users to structure their presentation in a logical order that is easy to follow.

Presenters can also use PowerPoint to create animations, transitions, and other visuals that make the presentation more engaging and help audiences retain the information they see more effectively.

Furthermore, PowerPoint allows users to add multimedia content to their presentations.

This can include video clips, audio clips, images and other visuals.

With these features, businesses can create presentations that are more dynamic and engaging, and can further help audiences retain the information.

Overall, PowerPoint is an essential tool for every business, and its features make it easy to create compelling presentations that engage audiences and help them to better retain the information.

By combining text, graphics, animations, and multimedia content, businesses can make use of its powerful features to create engaging presentations that are both informative and visually appealing.

Final Thoughts

PowerPoint is an incredibly powerful tool that can be used to create visually appealing and engaging presentations.

It gives users the ability to easily organize and deliver complex concepts in a way that is understandable and memorable.

By taking advantage of its many features, businesses can make use of PowerPoint to create compelling presentations that can help them to reach their goals.

With the right approach, PowerPoint can help you make a lasting impression on your audiences.

James Wilson

James Wilson has extensive knowledge in the information technology industry.His second love, besides dealing with computers, is smart home technology. He is continually updating information to better comprehend this problem and has a deep understanding of the apartment’s support system.

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why powerpoint presentations are not effective

7 reasons why PowerPoint is still effective to use in presentations

Is PowerPoint still effective when you need to deliver a presentation? Yes, we believe PowerPoint is still effective. In fact, it has never been so effective.

PowerPoint has been around for a very long time. And it has been used in presentations thousands of times. There is a figure out there that says 30 million presentations are delivered daily. I am not one for spouting crazy figures and I will admit that it does seem a bit extravagant. But could you imagine the number of people sat in front of 30 million PowerPoint presentations?

Let’s take a deeper look at why is PowerPoint still effective.

Why PowerPoint is still effective?

It gives you control.

PowerPoint allows you to control the flow of a presentation. This is something that is great but there will always be a time when you want to control the flow of the conversation, as you know which way the conversation should go. There is no point in looking at Z before you touch on A and so on.

You can also control the theme and setting for your talk. Using colours will allow people to see the importance of what you are saying. Using images and videos will help portray your message alongside what you say.

It helps to engage the audience

If you have a screen with a presentation on it. Then the audience will look at it. There is no doubt about that. But it is important that you put the right content onto your slides.

Having a slide full of text will bore your audience and stop them from listening to you as they will want to read as opposed to listening. Using singular words and graphics allows your audience to build a picture in their mind while you speak. Because they have a fuller picture in the mind they will remember it more.

It can make anything look good

Steve Jobs, the master of presenting, always had a slide. When he announced the iPhone. He ran through three images before merging them into the iPhone. Steve Jobs could not have done this with the slides. He could not have done this with just words.

You too can make anything look good when it is on a slide. Pictures are taken in the right light with the perfect shadows. Images photoshopped to bring out extra glare. The only limit is your imagination. And not deceiving the audience.

Presenter view can help you

If you have a big presentation to deliver and you are a little bit nervous the presenter view can help you. Yes, you should be practicing your presentation before you deliver but you can still have some nerves. With presenter view, you can have the notes on one screen while you have the presentation on another one.

Making it easy to see quick notes every time you go onto a new slide. This will help to keep the sides key points fresh in your mind always. Preparation is key here.

It can keep  YOU  organized

Some people love talking. This often leads to lots of diversions meaning they go well beyond their allotted time or miss key points. When you have a PowerPoint presentation you will be given structure. It will tell you what is now and what is next. PowerPoint will keep you on track.

It helps to visualize

When I was working as a trainer for a contact centre I use to deal with telling new recruits what types of calls they would get and how they would expect them to go. Saying this in words I could see it go straight over most people’s heads. But when I used PowerPoint to create a flow map. They were able to see the directions a call could take. Making it easier for them to understand the points I was making.

You can share the content afterwards

Having a slide deck makes it super easy to share your content afterwards. Your aim is always to get a message across to your audience. Providing them with a pack to bring away with them will allow them to skim over the contents. This will help them to remember key messages from your presentation.

When I create a training pack. I will usually create two PowerPoint presentations. One which I use to present, usually very limited in text. Very graphic and image-heavy. And then I create a second presentation which is used to provide to the audience. This presentation will be made up of the same slides, but it will be very word heavy. This allows the audience to read what I said at any time they want.

PowerPoint is as important as ever in the presentation worlds. PowerPoint is still effective. We believe so here at PowerPoint Training Online. Well, we would say that as we want it to be around forever. We feel that PowerPoint is going to be around for a very long time. It is used worldwide across the business world and the conference world.

Source: PPT

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Frantically Speaking

Wondering why PowerPoint presentations are called decks? (Now you know)

Hrideep barot.

  • Presentation , Public Speaking

Man presenting to a crowd

Why PowerPoint presentations are called decks , a question that lingered in my mind for a long time until I decided to jump on to finding out exactly why! And here I am to share all that I have learned about why PowerPoint presentations are called decks.

But before we dive deeper into understanding PowerPoint decks, it is very important to refresh our knowledge of some of the basics.

What are presentations?

Presentations are a way of conveying some information, idea, or opinion to your audience either with or without the use of visuals, in most cases PPTs .

While most of the time, we are bound to confuse presentations with PowerPoint presentations, they aren’t the same thing.

Presentations are a much wider spectrum that includes PowerPoint presentations as a part of it.

What are PowerPoint presentations?

PowerPoint presentations are slide decks created on the specific software called Microsoft PowerPoint that was released by Microsoft (duh!) in the year 1987 . PowerPoint helps create easy and effective digital slide decks; since it is so widely used, it has become synonymous with presentations at large.

It is similar to how we call photocopies Xerox!

(pst if you don’t understand the analogy, check out what we are trying to say here )

Why are PowerPoint presentations called decks?

Decks in presentations are a collection of slides (individual pages in PowerPoint) . And since PowerPoint presentations are nothing but a collection of well-laid-out slides, they are called decks.

Now to understand it better, let’s begin with the fundamental structure, shall we?

Assuming you go to PowerPoint right now, what is the first thing you’ll see?

A blank template that would prompt you to add text, right? That is a slide. As you keep adding slides to your PowerPoint, the collection of these slides, in the end, is what we call a deck.

But then again,

Why is it called a PowerPoint deck?

A PowerPoint deck is similar to a deck of cards. In a deck of cards, a deck is composed of 52 cards; Similarly, in PowerPoint, a deck or pile of slides is what is known as a PowerPoint deck.

why powerpoint presentations are not effective

So, does this mean that the presentation is important only in its entirety and not as individual slides?

Absolutely no!

Just like in a game of cards, the ace carries its importance and so does a card of jack; In PowerPoint decks too, each slide carries with it its unique importance . However, when separated the slides would lose their meaning.

Again, what would you do if you find a queen card lying on your room’s floor? slide it under the bed? I mean it would be ideal considering you don’t know where the rest of the cards are!

Similarly, individual slides gain their meaning when they are compiled with other slides.

This means each slide carries its own different set of information that helps in conveying an idea at the end .

When did PowerPoint presentations become decks?

PowerPoint presentations became decks on the day they came into being, that is in 1987.

Presentations had been made using stacks of papers or sheets filled with information even before digital presentations came into being.

As shocking as it may be, presentations already involved the use of decks in some form or the other from the very initial day of the specification building our communication skills.

While we started with rock paintings or carvings, we can include them as a form of presentation but not as decks.

Later came the use of sheets or paper to deliver information. This was done using flip paper cards .

There is evidence that presentations using flip charts became very common during the 1940s. These sheets or posters would be joined together with the help of metal fasteners. The speaker or presenter would then flip from one page to the other to share information.

Sounds very similar to our digital presentations, doesn’t it? Except we don’t have to tire our arms by flipping pages. We can simply click to move on to the next slide. How convenient!

Coming back to the last bit of our history of slide decks, somewhere in the 90s -2010’s PowerPoint as a software gained major attention from the public. The slide decks started to be created on PowerPoint exclusively and that is how we moved from saying slide decks to PowerPoint decks.

Going over it again

What is a slide deck in powerpoint.

A slide deck in PowerPoint is nothing but a collection of slides in Microsoft PowerPoint.

What is a PowerPoint slide deck?

It is just another way of saying Slide decks in PowerPoint!

Why are PowerPoint slides called decks??

Since PowerPoint gives you a collection of slides or a deck of slides, it is known as decks.

What is the purpose of a Slide deck in a presentation?

Slide decks help the presenter present his/her/their topic more effectively. It aids the presenter in giving the speech by providing prompts or hints to maintain a flow in their speech. On the other hand, it helps the audience visualize as they listen to the speaker.

Out of the many purposes that a slide deck can serve a presenter, here are a few that we would like to address in this article:

  • To pitch new ideas or products
  • To explain or introduce a concept
  • To share one’s opinions or views

1. To pitch new ideas or products

Slide decks happen to be a very crucial part of making pitches to attract your clients, or to make them understand what your product/ services are all about and how they can be beneficial to them.

Some of the ways we can try to win over or convince the client/ customer to agree to your terms are by showing charts or graphs of your previous success rates or giving out statistics on the problem that your company or product provides a solution for.

2. To explain or introduce a concept

Slide decks being used to explain a concept is something that I believe we have all experienced in schools or colleges.

With smart classrooms, the blackboards have found their place in restaurants and cafes and presentations have made their way to now be a widely used way of delivering lectures.  

3. To share one’s opinions or views

Be it in conferences or competitions or even in your college when you are presenting on a topic, it is mostly with the purpose of sharing your opinions, views, or findings through slide decks.

How do you create a deck in PowerPoint?

When it comes to creating decks in PowerPoint, there are two things that we need to take a look into, the technical aspects and the aesthetic ones. 

When we talk about the technical aspect of creating a deck in PowerPoint, we mean ensuring that you have the software installed in your system, be it a laptop or even your phone.

Head to AppStore or play store and install it. 

Though we have been taught how to create PowerPoint presentations since very early days, we still suggest you take a minute and understand the various features offered by the software like the layouts, themes, and more. Having an understanding of some of the basic features can help you in creating a basic template easily!

If, however, you are looking for ways to create a slide deck other than on PowerPont, then head to some of the most resourceful sites that provide you with a number of templates!

A few such sites are Canva , Evanto , and more

Now when we talk about the Aesthetics of creating a PowerPoint, we first need to accept and appreciate the fact that the aesthetics or look of your presentation can add extra points to your entire presentation. 

We have a list of 5 tips for the same. And if you follow them, you will surely be able to find an answer to..

Why are PowerPoint presentations effective?

A few tips for creating presentations:

1. Less is more

We have all heard this one a gazillion times and more, especially when it comes to Powerpoint presentations, Less is more!

Provide very precise information in your PowerPoint. To make your points short. You can stick to using the 5 by 5 model . The model suggests that you must not add more than 5 points to a slide. And each point must contain no more than 5 words. 

If you still have no idea what you should add, try adding your headings and subheadings in your PowerPoint to make it more on point.

Slide on Public Speaking

2. Quality over quantity 

Again, adding less content doesn’t mean that you compromise on the quality of information that you share through your presentation. Add short points that make sense and add value to your audience or help in putting your point across in the best way possible. 

3. Keep the curiosity alive

What does it mean when we say keep the curiosity alive? We mean, try not to share your entire slide to your audience in one go. Add effects or transitions to focus only on the point you are speaking on at that point. 

We can say the same in the case of adding too much information to your PowerPoint. Do not add big paragraphs as you shatter your viewer’s curiosity who thanks to you ar enow more engrossed in reading the slides than listening to your presentation. 

4. Neutralize your PowerPoint

By neutralizing we mean adding complementing slides to your PowerPoint decks. If you have selected a more dark theme, try neutralizing it with light-toned slides even if it is used as a transition slide. 

5. Add visuals as and when possible

Ask yourself, can the information that you have added in your PowerPoint presentation be presented in the form of a graph, a table, or a diagram? If yes, then always choose to do it. Switch to visuals as it not only makes your content crisper but also is more appealing to the viewers.

This brings us to our next point, 

Why PowerPoint presentations are not effective?

There are many reasons why PowerPoint can not be very effective. We have listed down about 3 reasons here. Go over them and try to not make the same blunders if you want to be an effective presenter!

1. Tons of Content

Adding more content to your slide may indeed help you remember the content better but it might bore the audience to death.

So just as we discussed, try to add content to your presentations in the form of short pointers. Or least try to make use of keywords and avoid writing entire paragraphs about your topic on the PowerPoint presentation.

An example of what simply copy-pasting a paragraph from your speech to PowerPoint could look like.

PPT slide on Public Speaking

2. Poor color/ theme

The last thing we want is for the audience to struggle reading or seeing what we are trying to show them through the presentation. And this situation can possibly happen when there was little to no thought put into either selecting the right theme or use of overlapping colors.

Check out the example below if you want to take a look at what we are talking about!

Slide on Public Speaking

3. Poor font choice

Another way of making it difficult for your audience to understand your presentation is by using fonts like the one shown in the picture below. Such fonts may surely be a little different, and to some extent aesthetic but it requires lots of effort from the viewers to actually understand what is written on the slide!

Slide on Public Speaking

Final words

Let us try to summarize the entire blog for you in a couple of lines.

So essentially call it decks, slide decks, or presentation decks, they all mean the same. It is simply a collection of slides. And when such a collection is made on Microsoft’s PowerPoint, what do we call it?

Yes! you guessed it right (Hopefully?)

It is called PowerPoint decks or slide decks on PowerPoint.

There are tons of ways of making a PowerPoint deck. However, focusing on the template, and theme, and adding precise and quality content can help you go a long way.

That’s about it for now! Check out Frantically Speaking for more information on similar topics.

Hrideep Barot

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why powerpoint presentations are not effective

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5 reasons why PowerPoint is so popular

PowerPoint still the most popular presentation software tool

Microsoft PowerPoint logo

29 million over 16s in the UK have, at some stage, created a presentation. Whether it was on the topic of class divides in George Orwell’s Animal Farm that they read at school, a complex client pitch at a leading law firm or anything in between. This accounts for more than half of the UK population. So it’s no surprise that there’s high demand for good quality presentation software and training.

And the most popular presentation tool of all is… you guessed it - PowerPoint. Acuity Training’s recent survey found that 37% of Brits have used PowerPoint at some stage, making it by far the most popular presentation software package available.

But what are the benefits of Microsoft PowerPoint? Why is it so popular? And will it soon be replaced by the likes of Google Slides, Microsoft Sway, Visme and Keynote? Let’s get into it.

Ben Richardson is the owner and director of Acuity Training.

Compatibility

One of the biggest reasons why PowerPoint became and has remained so popular over the years is thanks to its seamless compatibility with a vast array of devices and operating systems . PowerPoint presentations can be created, accessed and edited on both Windows and Apple products. They can also be easily shared and on various devices and platforms without losing their formatting or functionality. Users can transfer their presentations to smartphones , tablets , and even web browsers , enabling them to deliver their presentations anytime, anywhere.

Ease of use

PowerPoint's user-friendly interface makes it exceptionally easy to use, catering to both technical and non-technical users alike. The software's intuitive design and features give users the freedom to craft professional-looking presentations effortlessly. One of PowerPoint's standout characteristics is its drag-and-drop functionality. Users can simply select elements such as text boxes, images, shapes, and multimedia files and easily position them on slides with a simple click and drag. This eliminates the need for complex coding or advanced technical skills, allowing users to focus on content creation rather than technical intricacies. Its pre-designed layouts and templates do all of the hard work for you, allowing you to create professional looking decks with ease.

Visual messaging capabilities

Gone are the days of stuffed slides filled with bullet pointed lists or large chunks of text. When used well, PowerPoint’s SmartArt graphics are your best friend when it comes to creating appealing diagrams and flowcharts to make content that’s slick and easy to understand. While the built-in spell check and grammar correction features help with readability and cohesion. Research has consistently found that the human brain processes and understands visual information more efficiently and effectively compared to text alone, so PowerPoint’s visual capabilities are likely to play a significant role in enhancing retention of information in presentations.

Collaboration

PowerPoint's real-time co-authoring feature has transformed the way teams collaborate when making presentations. It allows multiple users to work on the same presentation simultaneously, regardless of their physical location. Users can add comments, make edit suggestions, and chat with one another on the slides themselves, making teamwork and collaboration a breeze. This is now more important than ever, with so many remote and hybrid workers needing to work together on projects with as little distribution as possible.

Professional spheres

In today’s professional landscape, PowerPoint experience and/or qualifications tend to be a prerequisite in a multitude of industries. From marketing to finance, education to healthcare, and beyond, proficiency in the software allows you to quickly and easily use any new company’s existing templates and layouts and to work effectively within their teams, whilst also adhering to brand guidelines.

There’s little question as to why PowerPoint is the most popular presentation software in the UK. And its position as one of the best presentation software tools is very well-deserved. Other presentation tools such as Google Slides and Visme have gained traction in recent years, and do have growing user bases. But time and time again, PowerPoint remains the go-to for so many of us, and it’s no surprise given its rich set of features, user-friendly interface, and reputable presence across many industries.

PowerPoint’s latest features

So what’s new in PowerPoint? Here are some of my favorite new features.

Power BI Features 

In March this year, Microsoft launched a new PowerPoint add-in that enables seamless integration with Power BI reports. With this update, users can effortlessly incorporate individual visuals into their reports, leveraging the Smart Insights tool to enhance the informational value of presentations. This has reportedly had a major impact on productivity amongst users, helping them to make their presentations more informative and engaging in far less time.

Agenda Wizard

One of PowerPoint’s latest features is Agenda Wizard. This allows you to quickly and easily generate agendas or numbered content table slides, as well as synchronizing any updates and changes to these with just the click of a button. You can also save these format layouts to reuse in the future, or choose from a range of pre-existing options.

What’s in store for the future of PowerPoint?

Earlier this year, Microsoft announced that it's planning on bringing AI to PowerPoint via a new "Copilot" feature. This should enable users to use natural language to instruct PowerPoint to create full presentations on a topic of their choosing. They’ve said this feature will even be able to use other documents as a reference for information and inspiration, much like tools such as ChatGPT and AI art generators.

Perhaps unsurprisingly, there have been some initial concerns about the role of AI in content creation. But Microsoft has emphasised that the Copilot feature has been specifically designed to collaborate with users, as opposed to replacing them. It’ll be fascinating to see how these features continue to complement our communication and content creation efforts going forward into 2024 and beyond, and to discover just what the future holds for presentation software tools as we know them.

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Ben Richardson is the owner and director of Acuity Training, which provides corporate IT application (Microsoft, Adobe, AutoCAD) training across the UK both online and in person.

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