supermarket business plan in ethiopia

This report provides 50 pages of the most up to date analysis of the leading supermarket chains in Ethiopia.

It analyses proprietary research on the emerging supermarket sector with data on the key players, challenges for operators and brand owners, and includes forecasts on the future development.

Reasons to Buy

• Identify the market leaders in the Ethiopian supermarket sector.
• Quantify the number of stores, floorspace and position of the top supermarket chains.
• Understand how each retailer positions itself and targets consumers.
• Assess the balance between domestic and foreign players in the retailer landscape.
• Understand how top supermarket chains compete against one another.
• Assess the size of the supermarket sector and its growth.
• Analyse the market opportunity and future outlook for supermarket retailers in Ethiopia.
• Gain important insights on future developments for the sector in Ethiopia.

Major Issues

• Ethiopia, with 8%+ GDP growth and a young, burgeoning population, is one of the hottest markets in Africa for brand owners.
• But 2018 has been a challenging year for supermarket chains in Ethiopia, with little to no network growth and ongoing bureaucratic challenges and costs.
• A major issue is investor concern about government intervention and the pace of liberalisation of the wider food sector, which is structurally geared towards traditional channels.
• There are no major international supermarket chains in Ethiopia - we analyse why and when they might enter.

Key Questions Answered

• Who are the leading supermarket chains in Ethiopia?
• What share of the grocery retail floorspace do they take?
• Which supermarket chains are expanding?
• How do leading chains compare against one another?
• What is the national penetration of the leading supermarket chains?
• Which market segments does each chain operate in?
• Who are the future winners and losers?

Companies Mentioned

Topics Covered

1. Supermarkets in Ethiopia

2. The Top Supermarket Chains in Ethiopia

3. Supermarket Store Networks

4. Modern Grocery Retail Floorspace

5. Positioning of Leading Supermarket Chains

6. Supermarket Chains In & Outside Addis Ababa

7. Key Findings & Future Outlook

Table of Tables

Table 1: Top Modern Grocery Retailers and Banners, Ethiopia, 2018f Table 2: Top Retailers Retail Floorspace (m) and Share of Modern Grocery Retail Space (%), Ethiopia, 2018f

Table of Figures Figure 1: Grocery Retail Channels, Modern and Traditional Figure 2: Traditional Grocery Retail Channel Definitions Figure 3: Modern Grocery Retail Channel Definitions Figure 4: Key Data in Modern Grocery Retail Sales, Ethiopia, 2018f Figure 5: Modern Grocery Retail Sales by Channel (% sales by value), Ethiopia, 2018f Figure 6: Key Data in Modern Grocery Retail Outlets, Ethiopia, 2018f Figure 7: Modern Grocery Outlet Universe by Channel (No. of Outlets), Ethiopia, 2018f Figure 8: Top Modern Grocery Retailers by Floorspace (m), Ethiopia, 2018f Figure 9: Share of Modern Sales of Top Modern Grocery Retailers, Ethiopia, 2018f Figure 10: Share of Modern Floorspace of Top Modern Grocery Retailers, Ethiopia, 2018f Figure 11: Share of Modern Grocery Outlets of Top Modern Grocery Retailers, Ethiopia, 2018f Figure 12: No. of Retailers by Store Network (no. of stores), Ethiopia, 2018f Figure 13: No. of Stores, Domestic Banners, Ethiopia, 2018f Figure 14: No. of Stores, International Banners, Ethiopia, 2018f Figure 15: Modern Grocery Retailers by Floorspace (m), Ethiopia, 2018f Figure 16: No. of Stores v. Average Store Floorspace (m) of Top Retailers, Ethiopia, 2018f Figure 17: Top Modern Grocery Banners (%m), International vs. Domestic, Ethiopia 2018f Figure 18: Top Modern Grocery Retailers by Positioning, Ethiopia, 2018f Figure 19: Top Retailers Floorspace (%m), Addis Ababa and the rest of the country, 2018f Figure 20: No. of Stores of Top Modern Grocery Retailers, Addis Ababa and the rest of the country, 2018f Figure 21: Format of Top Modern Retailers by Floorspace (% m), Addis Ababa and the rest of the country, 2018f Figure 22: Positioning of Top Modern Retailers by Floorspace (% m), Addis Ababa and the rest of the country, 2018f

For more information about this report visit https://www.researchandmarkets.com/research/j9928q/the_top?w=4

ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 Related Topics: Supermarkets

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The Top Supermarket Chains in Ethiopia

• Table of Contents
• Description
• Related Reports

The Top Supermarket Chains in Ethiopia This report provides 50 pages of the most up to date analysis of the leading supermarket chains in Ethiopia. It analyses Trendtype’s proprietary research on the emerging supermarket sector with data on the key players, challenges for operators and brand owners, and our forecasts on the future development. – Identify the market leaders in the Ethiopian supermarket sector. – Quantify the number of stores, floorspace and position of the top supermarket chains. – Understand how each retailer positions itself and targets consumers. – Assess the balance between domestic and foreign players in the retailer landscape. – Understand how top supermarket chains compete against one another. – Assess the size of the supermarket sector and its growth. – Analyse the market opportunity and future outlook for supermarket retailers in Ethiopia. – Gain important insights on future developments for the sector in Ethiopia. – Ethiopia, with 8%+ GDP growth and a young, burgeoning population, is one of the hottest markets in Africa for brand owners. – But 2018 has been a challenging year for supermarket chains in Ethiopia, with little to no network growth and ongoing bureaucratic challenges and costs. – A major issue is investor concern about government intervention and the pace of liberalisation of the wider food sector, which is structurally geared towards traditional channels. – There are no major international supermarket chains in Ethiopia - we analyse why and when they might enter. – Who are the leading supermarket chains in Ethiopia? – What share of the grocery retail floorspace do they take? – Which supermarket chains are expanding? – How do leading chains compare against one another? – What is the national penetration of the leading supermarket chains? – Which market segments does each chain operate in? – Who are the future winners and losers?

Table Of Figures Table Of Tables 1. Supermarkets In Ethiopia 2. The Top Supermarket Chains In Ethiopia 3. Supermarket Store Networks 4. Modern Grocery Retail Floorspace 5. Positioning Of Leading Supermarket Chains 6. Supermarket Chains In And Outside Addis Ababa 7. Key Findings And Future Outlook About Trendtype Table Of Tables: Table 1: Top Modern Grocery Retailers And Banners, Ethiopia, 2018f Table 2: Top Retailers Retail Floorspace (M²) And Share Of Modern Grocery Retail Space (%), Ethiopia, 2018f Table Of Figures: Figure 1: Grocery Retail Channels, Modern And Traditional Figure 2: Traditional Grocery Retail Channel Definitions Figure 3: Modern Grocery Retail Channel Definitions Figure 4: Key Data In Modern Grocery Retail Sales, Ethiopia, 2018f Figure 5: Modern Grocery Retail Sales By Channel (% Sales By Value), Ethiopia, 2018f Figure 6: Key Data In Modern Grocery Retail Outlets, Ethiopia, 2018f Figure 7: Modern Grocery Outlet Universe By Channel (No. Of Outlets), Ethiopia, 2018f Figure 8: Top Modern Grocery Retailers By Floorspace (M²), Ethiopia, 2018f Figure 9: Share Of Modern Sales Of Top Modern Grocery Retailers, Ethiopia, 2018f Figure 10: Share Of Modern Floorspace Of Top Modern Grocery Retailers, Ethiopia, 2018f Figure 11: Share Of Modern Grocery Outlets Of Top Modern Grocery Retailers, Ethiopia, 2018f Figure 12: No. Of Retailers By Store Network (No. Of Stores), Ethiopia, 2018f Figure 13: No. Of Stores, Domestic Banners, Ethiopia, 2018f Figure 14: No. Of Stores, International Banners, Ethiopia, 2018f Figure 15: Modern Grocery Retailers By Floorspace (M²), Ethiopia, 2018f Figure 16: No. Of Stores V. Average Store Floorspace (M²) Of Top Retailers, Ethiopia, 2018f Figure 17: Top Modern Grocery Banners (%M²), International Vs. Domestic, Ethiopia 2018f Figure 18: Top Modern Grocery Retailers By Positioning, Ethiopia, 2018f Figure 19: Top Retailers Floorspace (%M²), Addis Ababa And The Rest Of The Country, 2018f Figure 20: No. Of Stores Of Top Modern Grocery Retailers, Addis Ababa And The Rest Of The Country, 2018f Figure 21: Format Of Top Modern Retailers By Floorspace (% M²), Addis Ababa And The Rest Of The Country, 2018f Figure 22: Positioning Of Top Modern Retailers By Floorspace (% M²), Addis Ababa And The Rest Of The Country, 2018f

Agriculture Chain-supermarkets Industry Research Report 2023

Ethiopia in 2040: the future demographic, global agriculture chain-supermarkets market growth (status and outlook) 2023-2029, supermarkets in the us, supermarkets in the philippines, supermarkets in the netherlands, research assistance.

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

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How to Write a Mini Supermarket Business Plan [Sample Template]

Are you about starting a supermarket? If YES, here is a complete sample mini supermarket business plan template & feasibility report you can use for FREE . If you have a knack for retailing various products, then you should consider starting your own supermarket business.

It has been proven over and over again that supermarkets; groceries store or convenience store as it is popularly called in some countries is one of the businesses that can easily survive in any part of the world as long as it is situated in place where people live and work. The good thing about establishing a standard supermarket is that, if you are successful in building your brand, you can easily sell your franchise to investors and that will translate to more money for you.

If you truly want to start a supermarket that would enjoy continuous high patronage, then you should carry out your feasibility studies to enable you know the ideal place to situate your supermarket, the goods that are in high demand in the community, and loads of other factors that will help you plan and achieve your business goals.

A Sample Mini Supermarket Business Plan Template

1. industry overview.

Supermarket and grocery stores account for the largest share of food store sales in the united states. In 2013, grocery stores accounted for 90% of the country’s food and beverage store sales, while supermarkets accounted for 95% of the total Grocery Store sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores and supermarkets, as well as convenience stores. The staples offered at these stores make the industry non-cyclical.

In addition, grocery stores and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative. Buying prepared foods, which are new higher-margin offerings at grocery stores, is an additional alternative to restaurants.

However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores at their “supercenters” by offering lower prices through lower cost structures.

Wal-Mart is now the world’s No. 1 seller of groceries. Warehouse clubs, such as Costco and SAM’S CLUB (owned by Wal-Mart), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores.”

Conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned.

Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue. They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The supermarket and grocery stores industry is indeed a very thriving industry in most countries of the world. It is a major sector of the economy of the United States which generates a whooping sum of well over $602 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650 people. Experts project the supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

Over and above, the supermarket and grocery store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with chains of stores in key cities all around the United States of America.

2. Executive Summary

Barry Whyte Supermarket, Inc. is a standard and licensed supermarket business that will be located in between one of the largest residential estates and business district in Baton Rouge – Louisiana. We have successfully secured a standard warehouse facility that is big enough to fit into the design of the kind of supermarket that we intend launching.

Barry Whyte Supermarket, Inc. will retail a wide range of durable goods and non – durable goods at affordable prices from different brands and manufacturers both from the United States of America and other countries of the world.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Baton Rouge – Louisiana, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so we can be well – prepared to offer much more than our competitors will be offering. We will make available self – service options for our customers, and also various payments of options.

Apart from retailing the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Baton Rouge – Louisiana. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our grocery store and also to become our loyal customers and ambassadors.

Barry Whyte Supermarket, Inc. will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

We are aware of the trend in the retail / supermarket and grocery store industry and we are not only going to operate a system where our customers would have to come to our store to make purchase or whatever they want but we will also operate an online store and our customers can order goods cum groceries online and they will get it delivered to their houses or any location they want us to deliver the goods to within Baton Rouge.

Barry Whyte Supermarket, Inc. is a family business that is owned by Barry Whyte and his immediate family members. Barry Whyte has a B.Sc. in Business Administration, with well over 7 years of experience in the supermarket and grocery store industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Baton Rouge – Louisiana, but there is a plan to open chains of supermarket stores all across the United States of America in the nearest future.

3. Our Products and Services

Barry Whyte Supermarket, Inc. is in the supermarket and grocery store industry and we will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;

• Fruit and vegetables
• Beauty products and jewelry
• Children’s toys and baby stuffs
• Home furnishings and home appliances
• Fresh and frozen meat
• Dairy products
• Beverages (including alcohol)
• Drugs and health products

4. Our Mission and Vision Statement

• Our vision is to become one of the leading brands in the supermarket and grocery store industry in Baton Rouge – Louisiana and to open chains of supermarket stores all across key cities in the United States of America.
• Our mission is to establish a supermarket business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residence of Baton Rouge – Louisiana and other cities in the United States where we intend opening of chains of our supermarket stores.

Our Business Structure

Barry Whyte Supermarket, Inc. do not intend to start a supermarket business like the usual mom and pop business around the street corner; our intention of starting a supermarket business is to build a standard and one stop supermarket outlet in Baton Rouge – Louisiana.

Although our supermarket business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Supermarket Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers
• Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• The chief executive officer will increase management’s effectiveness by recruiting and disciplining managers.
• He will create the organization’s vision, mission, and overall direction.
•  He is responsible for fixing prices and signing business deals
• He is responsible for providing direction for the business
•  He will lead the company to development and implementation of the overall organization’s strategy.
• He is responsible for signing checks and documents on behalf of the company
• He evaluates the success of the organization

Admin and HR Manager

• He/she is responsible for overseeing the smooth running of HR and administrative tasks for the organization
• He will maintain office supplies by checking stocks and by placing new orders.
• He/she ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• He updates job knowledge by participating in educational opportunities.
• He/she enhances department and organization reputation by accepting ownership for accomplishing new and different requests.
• He/she defines job positions and manages interview processes.
• He/she carries  out staff induction for new team members
• Responsible for training, evaluation and assessment of employees

Supermarket Manager:

• He/she is responsible for managing the daily activities in the supermarket
• He/she ensures that proper records of goods are kept and our racks and warehouse does not run out of products
• He /she ensure that the store facilities is in a great shape and goods are properly arranged and easy to locate
• He/she Interfaces with third – party suppliers (vendors)
• He/she  control goods distribution and supply inventory
• He / she supervise the workforce in the supermarket sales floor.
• He/ she manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• He / she helps to ensure consistent quality of goods and products on our rack
• He / she is responsible for the purchase of goods and products for the organizations
• He / she is responsible for planning sales and monitoring inventory.
• He/she ensures that the organization operates within stipulated budget.
• He/ she manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• He/she models demographic information and analyze the volumes of transactional data generated by customer purchases
• He/ she will Identify, prioritize, and reach out to new partners, and business opportunities et al
• He/ she Identifies development opportunities.
• He/ she will be responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• He/ she will develop, execute and evaluate new plans for expanding increase sales
• He/ she will Document all customer contact and information
• Represent the company in strategic meetings
• He / she will help increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manage the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Responsible for cleaning the supermarket facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the supermarket facility
• Handle any other duty as assigned by the supermarket manager.

6. SWOT Analysis

We are well informed that there are several supermarkets and grocery stores all around Baton Rouge – Louisiana and even in the same location where we intend opening our supermarket, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Barry Whyte Supermarket, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Barry Whyte Supermarket, Inc.;

Besides our competent team/ workforce, our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Barry Whyte Supermarket, Inc.

One major weakness that may count against us is the fact that we are a supermarket outlet in Baton Rouge – Louisiana and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

• Opportunities:

The fact that we shall operate our supermarket in between one of the biggest residential estates and business districts in Baton Rouge – Louisiana provides us with unlimited opportunities to sell our goods to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our supermarket; we are well positioned to take on the opportunities that will come our way.

One of the major threats that we are likely going to face when we launch our supermarket business is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

It is a known fact that supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently online grocery cum retail store has indeed helped in reshaping the industry.

As a matter of fact, it is now a common trend for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

It will be safe to categorically state that the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our supermarket store to service the residence of Baton Rouge – Louisiana and every other key cities through the United States of America where we intend opening our chains of supermarket stores.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of goods and groceries to the following groups of people;

• Corporate organizations
• Bachelors and Spinsters
• Corporate Executives
• Business People
• About to wed couples
• Expectant Mothers
• Sports Men and Women

Our Competitive Advantage

Research and studies carried out in the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Baton Rouge – Louisiana.

Barry Whyte Supermarket, Inc. is launching a standard and highly secured supermarket business that will indeed become the preferred choice of residence of Baton Rouge. Our supermarket store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Baton Rouge – Louisiana.

We have enough parking lots that can accommodate well over 50 cars per time. We will ensure that we have a wide range of products from different manufacturers available in our store at all times. It will be difficult for customers to visit our store and not find the product that they are looking for.

One of our business goals is to make Barry Whyte Supermarket, Inc. a one stop shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups supermarkets and grocery stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Barry Whyte Supermarket, Inc. is in business to retail a wide range of goods to the residence of Baton Rouge – Louisiana. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of durable goods and non – durable goods at affordable prices. We will retail the following goods;

10. Sales Forecast

If your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Baton Rouge – Louisiana and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Baton Rouge – Louisiana.

Below are the sales projections for Barry Whyte Supermarket, Inc., it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $350,000
• Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Prior to choosing a location for Barry Whyte Supermarket, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Baton Rouge – Louisiana. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Baton Rouge – Louisiana.

In other to continue to be in business and grow, we must continue to sell the goods that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Barry Whyte Supermarket, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our supermarket business in a grand style with a party for all.
• Introduce our supermarket by sending introductory letters alongside our brochure to organizations, households and key stake holders in Baton Rouge – Louisiana
• Ensure that we have a wide range of goods from different brand at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our supermarket store
• List our business on yellow pages ads (local directories)
• Position our signage / flexi banners at strategic places around Baton Rouge – Louisiana
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our bar
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

Irrespective of the fact that our supermarket store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our supermarket store.

Barry Whyte Supermarket, Inc. has a long term plan of opening chains of supermarket stores in various locations all around key cities in the United States which is why we will deliberately build our brand to be well accepted in Baton Rouge – Louisiana before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Barry Whyte Supermarket, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Baton Rouge – Louisiana
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Barry Whyte Supermarket, Inc. and the products we sell
• Advertise our supermarket store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can purchase goods at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the products that are available in our supermarket store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

Payment Options

The payment policy adopted by Barry Whyte Supermarket, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Barry Whyte Supermarket, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via POS
• Payment via mobile money platform
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for goods purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for goods purchased.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.  As for the detailed cost analysis for starting a supermarket store business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Barry Whyte Supermarket, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for Shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of goods from different manufactures) – $150,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for serving area equipment (plates, glasses, flatware) – $3,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs: $10,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $400,000 to successfully set up our supermarket store in Baton Rouge – Louisiana. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Barry Whyte Supermarket, Inc.

Barry Whyte Supermarket, Inc. is a private business that is solely owned and financed by Barry Whyte and his family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Barry Whyte Supermarket, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of goods from different brands a little bit cheaper than what is obtainable in the market and also to ensures that our finished diamond can favorably compete with finished diamonds from any part of the world and we are well prepared to survive on lower profit margin for a while.

Barry Whyte Supermarket, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our supermarket store: Completed
• Establishing business relationship with vendors – suppliers of groceries: In Progress

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Supermarket Business Plan Template

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What You Get

• A compelling & detailed pre-written Supermarket business plan template in WORD
• A full and automatic Supermarket financial plan model in EXCEL you can easily customize
• Text tailored to the Supermarket business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly cost-effective solution saving you time and money

Supermarket Business Plan Package Description

Our ready-made supermarket business plan package includes a pre-written business plan in Word and automatic financial plan in Excel tailored to the supermarket business, and which you can easily customize to perfectly suit your own project. Save a significant amount of time and money and get your professional, investor-grade supermarket business plan ready in just a few hours. Check below the full description of your read-made supermarket business plan package content.

Supermarket Business Plan Document in Word

Our ready-made Supermarket business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Supermarket project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your ready-made supermarket business plan in Word.

Automatic Supermarket Financial Plan in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract of the automatic supermarket financial plan in Excel.

This Ready-Made Supermarket Business Plan is For

• Entrepreneurs wishing to start a Supermarket business
• Aspiring Supermarket owners who want to create a business plan fast and easy
• Retail entrepreneurs who wish to pitch their project to investors
• Retail professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Supermarket Business Plan Content

Executive Summary:  Our Supermarket business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Supermarket concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Supermarket concept. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Supermarket business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Supermarket business. These can include issues such as lack of grocery stores in a certain location, low quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Supermarket will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Supermarket’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Supermarket concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Supermarket business into a franchise model?…etc.

Business Model:  This section details your Supermarket concept using the business model canvas method. In a visually appealing table, we will detail your Supermarket’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of groceries, personal care products…etc. We will also provide information about your pricing by product or line of items.

Market Analysis:  This important section describes the various market statistics and consumer trends in the Supermarket industry and explains how they support your own Supermarket concept. The purpose of this section is to show that the market conditions are favorable for launching your new Supermarket concept.

General Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the Supermarket industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Supermarket business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Supermarket business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Supermarket intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Supermarket’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Supermarket project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Supermarket project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Supermarket business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Supermarket business plan.

Projected Revenue:  This module shows your Supermarket’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Supermarket’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Supermarket’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Supermarket’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Supermarket will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Supermarket’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Supermarket’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Supermarket business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Supermarket business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Supermarket project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Supermarket Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Supermarket business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Supermarket project.
• High Quality:  Your Supermarket business plan has been written by our professional team of business plan writers and experts from the retail and distribution industry. You will receive a professional Supermarket business plan template ideal for presenting to potential investors or banks.
• Low-Cost:  Our pre-written Supermarket business plan template is the most cost-effective solution in case you need to build a solid and professional Supermarket business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Supermarket business plan package,  do not hesitate to contact us , we are here to help.

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Sample Mini Supermarket Business Plan

Do you need help starting a supermarket? If YES, here is a sample supermarket Business Plan.

Buying and selling are what we all do every day directly or indirectly, we either sell a product or sell our service to others just like a day job.

For the purpose of this article, we would, be focusing on how to open a supermarket.

A lot of times, people encounter problems writing their business plans. Our supermarket business plan sample will guide through the process.

SUPERMARKET BUSINESS PLAN SAMPLE

According to Oxford dictionary, a supermarket is a large self-service store selling food and other goods. Definitely, it is products that are sold in supermarkets. If you have a passion for selling, i.e retailing other peoples product, then it is better you start up your own supermarket chain.

Supermarket business ideas are very lucrative business opportunities if it is sited in a good location and has the product people living around that locality wants.

Complete Model of the Supermarket Business

Factors to consider before setting up a supermarket:

• How much capital do I have?
• Where can I get goods to stock my supermarket?
• Where would I site my supermarket?
• How many staffs do I need?
• How much net profit do I expect daily?
• What commodities and products would I sell?
• How would I arrange my shelf?

What machines do I need?

Answers to these questions on opening a big or small supermarket, which would be a prototype for this article is seen below:

How much capital do I need to have to open a supermarket? 

The answer to this depends on your financial ability but it would be better you start up with something that can at least get the supermarket ready and get a little number of goods.

If the supermarket I setup remaining just goods, then you can go to large-scale wholesalers for goods on credit, just ensure you keep to the time frame you agreed on for the payment, he or she would be happy to give you more if you follow the agreement you both have.

Where can I get Goods to stock my Supermarket?

These have been answered above but you can also get a loan from a bank to start up a supermarket, but to do that, you must have a very good mini supermarket business plan you would show to the bank. But these days banks do not give loans without collateral, so if this option is what you are going for, you need to get one.

Where would I site my Supermarket?

This is a very critical question to the success of your supermarket business model. Things to have at the back of your mind before selecting a site;

Closeness to residential areas. Because these people living in these areas are those that would buy from your supermarket.

Availability of another supermarket. Because you don’t want to start with a supermarket and face the competition from an already existing supermarket.

If there is a supermarket stocking general household goods, you might decide to stock more of movies, and little of household good, except you are ready to give either N5 discount from the normal selling price to attract more customers.

Availability of road:  This is very important because if you want customers, your supermarket should be accessible.

How many Staffs do I need to manage a supermarket?

You need to determine the number of staff you need if it is a mini supermarket you might need just one staff for a start but if you want to run a large scale supermarket, you need at least five to ten staff members.  Also, ensure you enlighten your staff on how to handle customers and how to keep account of sales and purchases.

How should do I expect daily as net profit?

This is very important, you set a business goal, for instance, in three months time, I would make a profit of N10,000 naira. You work towards it. What commodities and products would I sell?

This has been talked about before, but in addition, you stock goods that of high demand, you make more sells and more sells implies more profit.

When starting a supermarket business in Nigeria, It is important you have an automated machine for your cashier. But if you have a low capital, you can get a sales book for a start. Also, CCTV cameras are important mostly for large-scale retail supermarkets. Because loss to thieves is the last thing you would want to experience.

Have you been thinking about starting a supermarket business but don’t know how to go about it? A common feature of an average street in any neighborhood has got to be the Supermarket.

Supermarkets play the important roles of being the supplier of last resort as well as fulfilling the need for convenience buying at short notice and even distance.

In times of economic boom or boon, you will discover that Supermarkets have always remained a stable form of investment, especially as it guarantees a steady flow of cash transactions.

Here is a sample business plan for starting a mini retail supermarket.

1. Secure an Accessible Location for the Store Location is one factor that can determine the success or failure of your proposed supermarket business.

Supermarkets are viewed as notable landmarks in the communities that they are situated in. This is because they provide everyday items that people need. You cannot view it in a different light.

In starting your supermarket business, select a location that is easily seen and reached by not only residents in your vicinity but also by people who stay outside your neighborhood.

2. Cultivate a Good Work Relationship with Wholesalers

There is a thin line between succeeding and failing at running a supermarket business. And that line is how you are able to offer discounted products and items to your customers. To achieve this, you will have to be able to buy your wares at discounted prices yourself, in order to make them affordable to your customers.

Depending on the level of interaction, you could receive the goods in trust for payment at a later date or you could make some part payment. Either way, your supermarket business will flourish, once you are able to secure the supply end of the business.

3. Have an Efficient Cash and Stock Inventory System

To successfully run a supermarket business, you will have to institute a robust accounting system for both your inventory flow as well as your daily cash earnings. This is important because a supermarket is usually stocked with numerous items, so you will have to top on with record taking, especially when you have staff under your employ.

In modern times, there is inventory management software you can incorporate into your business. In addition, you can deploy POS machines to enable you to compute your daily cash inflows. An extra precaution that is gaining ground in the Supermarket business is the electronic tagging of your products, which is fed to a central database.

4. Engage Honest and Competent Staff

This point follows from the point 3 above. One of the major hurdles confronting the successful running of supermarkets is the activities of dishonest staff. A solution is to hire individuals that you can obtain recommendations is obtaining referees and guarantors, who will vouch for the integrity of the employee.

They may also be liable to foot any costs incurred by the misdemeanor of the said staff.

5. Sell Yourself

While is it true that a supermarket only stocks products and items for sale, it is also important that you cultivate relationships with your customers. Every so often, you and your staff should wear a smile, ask about the welfare of the customer and their family, accede sometimes to the odd request for a further discount and generally try to connect with everyone on a unique level.

Experience shows that people are much more drawn to the shopping experience more than the item itself. You will also be growing a list of life-long loyal customers.

6. Install Security Systems

As your supermarket business grows, it will be wise to invest in modern security systems and gadgets. Such equipment includes CCTV, smoke detectors, burglary systems amongst others. With CCTV placed around strategic areas like around the product shelves or the cash registry point.

While you want to run an open and friendly supermarket business, you must take into consideration the fact that the society still has rogue elements and you must ensure against that.

7. Insure your Business

To successfully run your supermarket business, you will need to plan for the unforeseen. Such could include a fire outbreak, burglary, destructive behavior during protests, natural disasters or even the death of you, the owner.

Planning for such unexpected events will entail procuring insurance coverage to mitigate such losses. Many insurance firms now offer a deluge of insurance services for traditional and more modern businesses.

A supermarket is an ideal venture to insure because of the daily turnover you generate and the total volume of transactions that are conducted in any given period.

Conclusively, it is important to register your supermarket business with the government before starting up but on the other hand, you might startup and register later, also, the backbone of every business is having a principle.

Principles such as opening your supermarket on time and if possible at the same time every day, it would make your customers know you are available at a particular time every day.

Also, it is important you set goals that improve supermarket business and work towards it, hard work pays. Also, remember to stock products that are needed by your customers.

MINI SUPERMARKET BUSINESS PLAN EXAMPLE

This sample contains the most important aspects of starting a business. While using this for guidance purposes, you are able to develop your sample business plan for supermarket that will help in the success and growth of your business. Let’s get straight to business!

• Executive Summary

Mabel Supermarkets Inc. are a chain of stores which will be located in the heart of the ever bustling Manhattan, New York. Our model of supermarkets will be spread around the city of Manhattan to take advantage of the population by taking care of their needs. These stores are licensed and will be well stocked at all times.

We have entered into an agreement with manufacturers and major suppliers that enables us stock goods with attractive profit margins. Stocked goods will consist of mainly of consumables with highly attractive prices well within the reach of all shoppers.

We consider our workforce and clients as our most prized assets. This is because a well motivated workforce will give their best to the provision of excellent services which in turn brings in more clients. We as a business are prepared to invest in making our system one of the most efficient in the retail industry.

• Our Products and Services

At Mabel Supermarkets Inc. we offer a variety of goods and services. These consumables are the most demanded in the marketplace. They consist of everyday stuff such as groceries, clothing, fruits and vegetables, dairy products, a cold store, beverages, beauty products, healthcare products and a pharmacy.

Only reputable manufacturers and suppliers will be used. Feasibility studies conducted by us have identified these partners. We have entered into talks with them a have secured supply approvals at highly competitive prices.

• Vision Statement

We understand that the retail industry is very competitive. We are not coming in to just make the numbers. We seek to establish a supermarket brand that will soon become a household name not only in Manhattan but the United States within a few years.

• Mission Statement

At Mabel Supermarkets Inc. we are establishing a model of retail business that caters for the needs of shoppers. “Needs” as used here refers to providing true value for money expended. As the “shopper’s friend,” we will be working with partners and manufacturers that offer both value and quality.

• Business Structure

Our business structure is centered on competence and experience. Therefore we will be recruiting qualified hands that fit these descriptions. The business will have the following positions to be filled; The Chief Executive Officer (CEO), Store Managers (for the different stores), Human Resource Managers, Cashiers and Accountants, Customer Care Executives, and Cleaners.

These personnel have a variety of roles to perform. In the course of the business, the need to structurally adjust and reshuffle may arise. This will be targeted at increased productivity. Also, there will be a need for increased manpower as the business grows.

• SWOT Analysis

To make real impact in the retail industry, we understand the need to test our business model with realities on ground. Therefore we have conducted a Strength, Weakness, Opportunities and Threats assessment. Our findings are as follows;

Our location, staff experience and professionalism and quality of services are some of our strong points. These also include other value added services such as the provision of excellent deals. These qualities make our business one of the most attractive and promising in the retail industry.

We have identified our weakness as a new business. This is in the area of financial capacity. There are retail giants who are much bigger and stronger financially. This poses a problem to our business as they can offer goods at much lower prices and still be profitable.

• Opportunities

We are taking advantage of our location to maximize our profits. Our location offers a whole lot of opportunities in terms of potential client patronage. We are exploiting this to ensure that we convert this opportunity to real gains.

Threats are common in the life of a business. At Mabel Supermarkets Inc. we have identified economic recession as one of the main threats to our business. During such times, people are left with little or no disposable incomes which directly affect their shopping behavior.

• Market Trends

The retail industry has witnessed a huge revolution over the years. Technology has played a huge part in this. This is because people can now shop from the comfort of their homes once connected to the internet. Although this is the case, physical shopping is still preferred by a large percentage of shoppers. This means that there is a huge market to serve with our model of business.

However we are not resting on our oars as a business to key into the use of the internet. We plan to eventually introduce online shopping within 5 years from the commencement of business operations.

• Sales Projection

Feasibility studies conducted by our experts have revealed the huge profit potentials available to us. This forecasts spanned a 3-year period using available data within the industry. It reveals the following;

• First Financial Year $500,000.00
• Second Financial Year $1,100,000.00
• Third Financial Year $2,300,000.00
• Competitive Advantage

The retail industry is one that thrives on innovation geared towards customer satisfaction. To be relevant in the industry, we need to innovate.

Our greatest advantage lies in the experience of our workforce who have been participants in the industry for a significant amount of time. Their experiences and expertise is brought to bear on the efficient running of our supermarket.

To provide the best services, the workforce will need to be well motivated. We are providing a great working environment that encourages employee growth and development.

• Marketing Strategy

We will be adopting a wide range of marketing strategies to ensure that our business is very visible. This will include the use of virtual platforms made possible by the internet. They consist of a comprehensive website which is easy to navigate, social media channels, print and electronic media, word of mouth marketing  as well as road shows to promote our business.

This supermarket business plan sample contains the most important parts that any business plan should have. You can easily develop your own by following the general sequence. It is important that you do not rush this process.

This is because a shabbily written supermarket plan will result in a poorly organized and run supermarket business.

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Supermarket Business Plan Template

Document description.

This supermarket business plan template has 39 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our supermarket business plan template:

[YOUR COMPANY NAME ] Contact: [YOUR NAME ] ADDRESS: [YOUR ADDRESS] Phone: [YOUR PHONE NUMBER] Email: [YOUR [email protected]] INSERT IMAGE/LOGO

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Free Supermarket Business Plan PDF Download | Sample Mini Supermarket Business Plan

How to Start a Supermarket Business - Free Supermarket Business Plan PDF

Are you considering starting a Supermarket Business and are in need of a Supermarket Business Plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

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Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Supermarket Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your supermarket Business plan PDF book for free

Just Released: How to Manage Yourself for Success (90 Self Management Tips)

You are responsible for everything that happens in your life. Learn to accept total responsibility for yourself. If you don’t manage yourself, then you are letting others have control of your life. In this video you'll discover 90 powerful tips and strategies to better manage yourself for success.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Supermarket Business plan :

COMPANY NAME is a small town supermarket located in Mountainair, New Mexico. 

COMPANY NAME Owner:  INSERT NAME INSERT ADDRESS Phone:  Email: 

Being a sole community provider, the market offers grocery products to the local community and surrounding area of approximately 4,000 citizens.  Often referenced as a pillar of the community, the community's viability is dependent upon the success of their local market.  Without a successful pillar, such as the market, the community would falter and gradually deteriorate.  It has been frequently referenced that a healthy community is dependent upon the success of its businesses.

The market is seeking grant funding to assist with greater development efforts and to provide opportunities for further growth.  The building was erected in the 1920's and has received limited upgrades to support the need for energy efficient building infrastructure and equipment.  This funding will provide the necessary first steps for improving and expanding the services and enhancing the markets continued success in the community. 

Prior to March 1, 2007, annual sales of the market topped $500,000 with net incomes of approximately $15,000.  With only minor enhancements to the market and the addition of product, annual sales have topped $1.1 million and net income has grown to over $60,000 annually.  The community has responded positively to minor changes to the market and continues to praise the owners for "saving their community." 

COMPANY NAME is anticipating the receipt of funding in the amount of $600,000 in the 3rd or 4th quarter of 2010 to finance the upgrades and additions to the market.

1.1 Objectives

• Expand building to increase product selection and services.
• Replace existing equipment in facility to provide an energy efficient environment.   
• Introduce deli/coffee shop by creating commercial kitchen, involving local patrons to prepare local favorites.
• Restore building’s historical charm by providing necessary building upgrades.
• Boost image and awareness by establishing baseline customer satisfaction of 100% .

1.2 Mission

COMPANY NAME is committed to satisfying customers by providing a broad selection of high quality and competitively priced products as well as exceptional customer service.  The focus of COMPANY NAME is to create an environment that is warm, friendly, and clean.  We are committed to our employees by treating them with respect, fairness and integrity and exposing them to an atmosphere that fosters teamwork and professional development. 

The suppliers of COMPANY NAME are also partners in the success of the company and we expect the same in return.  It is our responsibility to be active stewards in our communities and to promote local involvement. 

1.3 Keys to Success

  The keys to success for COMPANY NAME are:

• Quality products and friendly service.
• Maintaining existing loyal customer base.
• Creating a positive relationship within the community.

2.0 Company Summary

The building that is currently home to COMPANY NAME was originally the local community bakery  The building was constructed in the 1920's and then transformed into the general mercantile store in the 1950's and continued as such until the 1980's.  Because of distributor requirements to order certain quantities, the store dropped non-food items and continued to sell only food items, health/beauty, and household goods.  COMPANY NAME, originated on March 1, 2007.  The business partners structured the business into two corporations; COMPANY NAME is the grocery business and INSERT NAME purchased owns the building the COMPANY NAME leases for the business.  The lease is self renewing and is $1,710.00 monthly.  The building is approximately 7,000 sq. ft. of which approximately 5,500 sq. ft. is actual product display and the remainder is warehouse/storage.  Adjacent to the building is the store parking lot.  The grocery store provides a broad range of store brand and national products of general grocery items.  Because of the diverse population, the store also contains several gourmet and natural/organic products and produce. The owners of COMPANY NAME have partnered with local produce and meat farms to make local products available to the community.   All meat is cut locally and is sold fresh daily.  Several customers travel for miles to purchase the bologna and Longhorn Colby cheese as well as other meats and cheeses.  The customers have confirmed their loyalty to our market by stating, that they will not purchase meat form any other market.   

  2.1 Company Ownership

COMPANY NAME is a limited liability corporation owned and operated by INSERT NAME(s) each with a 50% share of ownership

2.2 Company History

COMPANY NAME was purchased by the current owners INSERT NAME(s) in March 2007.  The annual sales were approximately $500K with a net income of approximately $15K.  After installing new shelving, increasing product selection, and including bi-weekly sales, COMPANY NAME has more than doubled annual sales and has shown a net income of approximately $60K for the past two years. 

Table: Past Performance

How To Be A Great Leader Without Trying Too Hard We all know that open communication, trust and respect are important aspects of being a strong business leader. However, how many of us really know how to accomplish these and other vital leadership goals? Keep reading to find some helpful suggestions about becoming the strong leader of a successful business enterprise. Use a mentor. Find someone whose leadership skills you trust, and model your behavior after theirs. Watch them for a while, and get an idea of how they lead and what makes them a good leader. You don't want to mimic them completely, but find what works about their style and incorporate it into a style that works for you. You may be a visionary with excellent insight into your company's market sector, but you don't know everything. Your subordinates may be in more intimate contact with part of the market as part of their job. If your marketing director says that your advertising isn't appropriate for your target audience, listen to her. She's probably right. Effective leaders are inspiring. You need to develop the ability to inspire those who work under you, motivating them to work toward a common goal. You can use public speaking to achieve this, but there are also videos, blogs, articles and other methods to convey your uplifting message to your audience. As a leader, you must have confidence. This will, in turn, instill confidence in your team. If your team sees you doubt yourself, they will begin to doubt you too. Always act deliberately and do not waver, but do not be afraid to change your mind. A good leader is flexible. As you lead, concentrate on people and everything else will fall into place. Learn how you can best inspire and encourage those who are working with you. Instead of focusing on every task, motivate your team members to do their jobs correctly and efficiently. Don't make the mistake of ordering people around. That is not true leadership. The key to true leadership is to inspire those around you. You need to help them find their own voices, so that they can go on to lead others. The entire journey they take with you is about their ability to know themselves better. Be open to doing things in different ways than the ones you are familiar way. Do not immediately shut people down because they are suggesting you do things differently. Show them that you are open-minded and willing to give new things a chance. This will help foster better connections with people. Continue to learn new leadership techniques and innovative methods for conducting business. Continuing your education will give you a better understanding of how your younger employees think. A new perspective will help you improve your leadership style while also giving you the tools to be competitive in an ever-changing market. Conquer your fear. Fear can be a terrible thing for you to experience, especially if you're a leader. Instead, start paying attention to what the fear is telling you. Learn to process it in a way that is healthy and in a way that urges you to move beyond the fear to something more. Be prepared for conflict and try to deal with it before it gets out of hand. Ignoring conflict will make the problem worse and make you look too weak to handle it. Practicing good communication skills with your employees will help them feel more respected even if they don't agree with specific decisions. A great leadership tactic is to periodically meet with individuals concerning their personal work goals. Try meeting privately, going over goals they may have, as well as your goals for them as part of the team, or workforce. Then, find out if there is any way you can help them to meet these goals. Lastly, be sure to follow through. When you are the leader of the group, you are responsible for the atmosphere. If you come to work in a bad mood and are disrespectful to your team, the atmosphere will be a negative one. Always try to keep things positive at the office, work site and in your communications with your team. Leaders need to know the difference between what they have in mind and what needs to be done. The two could be at odds. If you have something on your mind, it needs to be released. Write things down so you will not let it interfere with your current task. As a leader, part of your job is to be there for your team, or workforce. Always encourage your team to explore new options and challenges. Help them to identify their weaknesses, strengths and work style. Then, If you let them, each individual person can help to increase the growth of the company. The way you use humor in the presence of others can influence their perceptions of your leadership abilities. For example, you may find that constant self-deprecation has an unfavorable effect on others' respect for your power. Frequent use of this type of humor communicates immaturity and an inability to be serious. If you are in a leadership, or management role, at work, remember that your entrance sets the tone of the day. If a grumpy boss comes in, the team will be on edge, and fearful of aggravating the boss. On the other hand, if you leave your troubles at the door, and walk in with a smile, everyone's day, including yours, will be positive and more productive. Build relationships with your team by applying the principles of servant leadership. While working toward the group's long-term goal, make it clear that you are personally invested in the short-term goals of each group member. As a servant leader, you focus on empowering others to perform their duties for the task at hand, but also for future projects. Now that you understand some of the things that are necessary in becoming an effective leader, you can go into work with more confidence. Remember these tips when you are dealing with your employees, customers and clients. Keep learning new leadership skills to become the best leader you can be.

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