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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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Best Online Doctorates in Digital Marketing: Top PhD Programs, Career Paths, and Salary

Are you looking for the best online PhD in Digital Marketing to help you advance your digital marketing career and earn a higher salary? This in-depth article will dive into the essential details on everything you will need to complete a digital marketing PhD online.

You will learn about schools, tuition costs, degree requirements, and program length. We have also provided information on digital marketing jobs, which include average salary, possible positions, highest-paying states, and job outlooks. Read on to learn about digital marketing trends and other vital skills that will equip you for a more successful career path.

Find your bootcamp match

Can you get a phd in digital marketing online.

Yes, you can get a PhD in Digital Marketing online, although these programs may be difficult to find. Not many universities and colleges have online PhDs in Digital Marketing, but a Doctor of Business Administration in Digital Marketing is a more common marketing doctoral degree .

An online PhD is a graduate degree at the highest level you can pursue. During your PhD you will need to complete the required coursework, a qualifying exam, and a defense of your dissertation. Online PhDs in Digital Marketing often have online videos to watch and live lectures that allow you to complete your degree from anywhere and at any time.

Is an Online PhD Respected?

Yes, an online PhD is respected when it is completed through an accredited institution. Accreditation means that a college or university delivers good quality education and meets industry standards and a specific educational standard.

It’s important to be aware of possible online degrees being scams. If you are unsure whether a school is a scam, you can look at their website. Usually, a college or university will include alumni success stories, and it will state whether or not the university is accredited. You can also look for reviews on the specific program you applied to.

What Is the Best Online PhD Program in Digital Marketing?

The best online PhD program in Digital Marketing is the PhD in Digital Marketing offered at Bircham International University. There are many excellent digital marketing PhDs online, and it can be hard to choose the best one for you. When deciding on the best online digital marketing PhD you should consider courses taught, program length, and tuition costs.

Why Bircham International University Has the Best Online PhD Program in Digital Marketing

Bircham International University has the best digital marketing PhD program because it has a short duration and a fairly low tuition cost. This digital marketing PhD is two years in length. Two years is brief compared to other programs that can take between four and eight years.

Another factor that makes this the best PhD program in digital marketing is that it only costs $170 per credit hour. Bircham International University is also accredited by the Council for Higher Education Accreditation. The low tuition cost, short duration, and good accreditation make the online PhD in Digital Marketing at Bircham the best offered.

Best Online Master’s Degrees

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Online PhD in Digital Marketing Admission Requirements

The admission requirements for an online PhD in Digital Marketing can be quite specific. Typical PhD admission requirements are an application form, standardized test scores, academic transcripts, and a master’s degree. Every school has specific requirements you can find either on the program web page or the university’s website. Be sure to check these requirements during your school search.

Your application should include standardized test scores like the Graduate Record Examination (GRE), Graduate Management Admission Test (GMAT), and proof of English proficiency if you are an international student. Most PhD programs require students to have a master’s degree in a topic related to the field and a good GPA between 2.8 and 3.5.

• GPA of 2.5 to 3.5
• Application form
• Standardized test scores; GRE, GMAT, proof of English proficiency
• Prerequisite courses
• Academic transcripts
• Master’s degree or equivalent
• Recommendation letters
• Personal statement
• Writing samples
• Admission interview

Best Online PhDs in Digital Marketing: Top Degree Program Details

Best online phds in digital marketing: top university programs to get a phd in digital marketing online.

The top university programs to get a PhD in Digital Marketing online are Alliant International University, Trident University International, and Clemson University. If you want to broaden your knowledge and opportunities in the marketing industry, read the detailed list of schools below that includes the best online PhDs in Digital Marketing.

Throughout these excellent programs, you will learn from industry experts who will help you gain the skills necessary to land a high-paying job in digital marketing. You will also acquire the hands-on experience to have a career in many other fields related to digital marketing.

Alfred Nobel Open Business School is a Zurich-based university in Switzerland that offers many excellent online degrees to international students. It offers master’s and doctoral degrees and certificate programs in tourism, law, healthcare, and cyber security.

DBA in Mobile & Digital Marketing

The online DBA in Mobile & Digital Marketing is entirely online and enables learning through online lectures, videos, and consultations. Students will learn about tools and techniques for effective communication with customers to create targeted digital marketing campaigns during this program.

It also teaches students about strategic marketing concepts and tools that aid in making informed decisions. During this 60 credit-hour program, students will complete online digital marketing courses , including Introduction to Digital Marketing, Search Engine Optimization (SEO) , and Marketing Analytics.

DBA in Mobile & Digital Marketing Overview

• Accreditation: World Certification Institute
• Program Length: 2 semesters
• Acceptance Rate: 65%
• Tuition and Fees: €5,000 per semester (approx. $5,258)

DBA in Mobile & Digital Marketing Admission Requirements

• Copy of qualifications

This highly reputable university traces its roots back to 1909. Alliant International University prides itself on its excellent research institutes that focus on mental health and LGBTQ+ psychology. It boasts hands-on training, small class sizes, and students' immersion in their interested industry.

Students work closely with faculty to work on presentations to showcase at industry conferences. Alliant International University helps students gain real-world experience to prepare them to join the workforce after graduation.

Doctor of Business Administration in Marketing

Alliant International University offers students a Doctor of Business Administration (DBA), which allows them to choose a marketing concentration. Students need to complete 60 credit hours by the end of this program.

In the program, 42 of the 60 credit hours consist of coursework, including survey and qualitative research methods, advanced statistics, and dissertation research. After completing all the required core courses, students will start a research project to prepare for their dissertation. During their dissertation, students will complete their specialization courses in marketing.

Doctor of Business Administration in Marketing Overview

• Accreditation: Accreditation Council for Business Schools and Programs
• Program Length: 3 years
• Acceptance Rate: 67%
• Tuition and Fees: $950 per unit

Doctor of Business Administration in Marketing Admission Requirements

• Application fee of $65
• GPA of 3.0 or more
• Master’s degree transcripts
• Two letters of recommendation 
• Faculty interview

Bircham International University was founded in 1992 to help more adults reach their academic goals. It offers online associate degrees , in addition to bachelor's, master’s, and doctoral programs to students. It provides over 200 online majors to its students and is a well-known distance learning university.

PhD in Digital Marketing

The PhD in Digital Marketing at Bircham International University is entirely online and consists of 45 to 72 credit hours. Students will learn about top new trends in digital marketing and digital marketing strategies. There are classes on how to learn search engine marketing (SEM) , search engine optimization, and social media marketing throughout the program. 

Courses included in this degree program are Social Media Management, Digital Marketing, and Promotional Strategies. Students need to complete the required coursework and finish a thesis. The thesis portion makes up approximately 30 percent of the degree program.

PhD in Digital Marketing Overview

• Accreditation: Council for Higher Education Accreditation
• Program Length: 2 years 
• Acceptance Rate: N/A
• Tuition and Fees: $170 per credit

PhD in Digital Marketing Admission Requirements

• Registration fee
• Master’s degree diploma 
• College transcripts and certificates

This outstanding university was established in 1889 in Clemson, South Carolina. It is known for its high-quality research and expertise in human resilience, sustainable environment, and advanced materials. Clemson University offers over 130 graduate degrees, including many excellent online master’s and doctoral degrees. Currently, it has 27,341 students enrolled.

PhD in Rhetorics, Communication, and Information Design

The PhD in Rhetorics, Communication, and Information Design is an online degree program that prepares students to work at universities and organizations in the public and private sector. The focus of the program is on new media, social media, technology, communication, and advertising.

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Students must complete required courses, write a qualifying exam and complete a defense of their dissertation. Courses that students need to complete are cultural research, communication studies, and professional communication.

PhD in Rhetorics, Communication, and Information Design Overview

• Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
• Program Length: 8 years (on average)
• Acceptance Rate: 62%
• Tuition and Fees: $15,558 per year (resident); $38,550 per year (non-resident)

PhD in Rhetorics, Communication, and Information Design Admission Requirements

• Minimum GPA of 3.5 
• Transcripts of graduate and undergraduate studies
• Portfolio including writing samples
• GRE test scores
• Three recommendation letters

This university was established in 1949 and offers both in-person and online associate and bachelor’s degrees , and master's and doctorate programs to its students. Grand Canyon University has various degree programs in liberal arts, education, business, and nursing. This university also conducts research in psychology, counseling, and other areas of social science.

DBA in Marketing

Grand Canyon University's DBA in Marketing consists of 60 credits. It helps students understand the influence of digital technology in marketing, learn to evaluate data-driven marketing strategies, and use qualitative methodologies. This degree includes courses and a final dissertation.

Students will complete courses in the Complexity of Marketing, Data-Driven Marketing Management, and Digital Technology and Consumer Behavior. After graduating, students will be prepared for a job as market research analysts and chief marketing officers.  

DBA in Marketing Overview

• Accreditation: Higher Learning Commission
• Program Length: 3.5 years (on average)
• Acceptance Rate: 73%
• Tuition and Fees: $715 per credit

DBA in Marketing Admission Requirements

• Admission form
• Undergraduate degree with a GPA of 2.8 or a master’s degree
• GMAT or GRE scores
• College transcripts

Liberty University is an excellent university founded in 1971 and offers over 450 programs. It has over 100,000 students, and 75 of its online degrees are doctoral programs. This university is known for its liberal arts education and excellent research in medicine, chemistry, graphic design, and biology.

The Doctor of Business Administration in Marketing is an excellent online program offered to graduate students at Liberty University. This course teaches students how to create and manage marketing campaigns using the digital marketing skills learned throughout the program.

Courses required during this program include supply chain management, strategic marketing management, and quantitative research methods. Students must achieve 60 credit hours of coursework over three years and complete an applied research project.

• Tuition and Fees: $595 per credit
• Application fee of $50
• Official college transcripts or master’s degree
• English proficiency test scores for international students

LIGS University is an international online private university located in Honolulu. This university offers master’s and doctoral degrees to its students with specializations in marketing, financial management, and marketing. There are 28 specializations that students can choose from at various educational levels.

LIGS University’s DBA in Marketing is a doctoral degree aimed at managers and business people. It teaches students how to use management tools to assess a business' advantages, challenges, and limitations. Students will gain critical thinking skills, investigate concepts of scientific research, and learn how to put these into practice.

Students will need to complete the self-guided coursework and submit a dissertation thesis. Courses included in this degree are Marketing Communications, Digital Marketing, Media Communication, Strategic Communication, and PR.

• Accreditation: Accreditation Service for International Schools, Colleges, and Universities
• Program Length: 2 to 3 years
• Tuition and Fees: $9,660 per year
• Enrollment agreement
• Master’s degree
• Five years of experience as a manager
• English proficiency test scores
• Identity documents
• Dissertation proposal and draft

Trident University International is a highly reputable online school known for its high-quality online master’s, bachelor’s, associate, and doctoral degrees. It was established in 1998 to help adults continue their education while working. This online university has around 25 programs available for distance learners.

Online PhD in Business Administration Degree

The Online PhD in Business Administration Degree is entirely online and has many concentrations. The marketing specialization helps students contribute to research on topics, including social media marketing, online promotions, and consumer behavior.

Students must complete core courses, dissertation courses, and marketing concentration courses. These courses include Strategic Marketing Management, Strategic Management, and Introductory Data Analysis. Students need to complete all coursework, write a qualifying exam, and complete all the dissertation preparation to submit their final dissertation. 

Online PhD in Business Administration Degree Overview

• Program Length: 9 years (on average)
• Tuition and Fees: $990 per credit

Online PhD in Business Administration Degree Admission Requirements

• 3.0 GPA 
• Official master’s degree transcripts
• Writing sample
• Cover letter

The University of North Dakota was launched in Grand Forks in 1883 and has become a high activity research university. This public institution's online university offers 190 degree programs. It encourages students to conduct research during their degree and has research centers conducting biomedical research, STEM research, and computational research.

PhD in Communications

The PhD in Communications at the University of North Dakota ensures that students learn about how we communicate with each other across different systems and diverse cultures. This 90-credit-hour program consists of coursework, research projects, a comprehensive exam, and a dissertation. 

The research faculty are known for their excellent work in new media and cyber culture as well as strategic communication in digital and social media environments. Students will get to work closely with these faculty members and attend classes in international media, information communication technologies, and concepts in quantitative communication research.

PhD in Communications Overview

• Program Length: 3 to 5 years
• Acceptance Rate: 76.61%
• Tuition and Fees: $569.88 per credit

PhD in Communications Admission Requirements

• Application fee of $35
• Statement of goals
• Three professional or academic reference letters
• MA in Communication or average undergraduate GPA of 3.0
• Academic writing sample of 10 to 15 pages
• Proof of English proficiency for international students

Walden University is a fully online university founded in 1970. This online university has over 100 degrees and certificates with more than 260 concentrations. It offers degrees in social work, education, and science.

Its excellent online courses and degrees will prepare students for their education, psychology, marketing, or social work career. It also prides itself on being a certified B corporation, meaning that it is recognized for its high environmental and social impact standards.

The DBA In Marketing at Walden University helps students learn all about marketing challenges, marketing channels, and how to use marketing strategies in global marketing. This program has 37 credit hours, and students can choose from 11 specializations taught by trained and supportive faculty. 

Coursework that students will cover includes business essentials, marketing research, and business-to-business (B2B) marketing. Students must complete core courses, research courses, specialization courses, and a doctoral dissertation.

• Tuition and Fees: $1,015 per credit
• Online application form
• Master’s degree or higher
• Employment history
• Official college transcripts

Online Digital Marketing PhD Graduation Rates: How Hard Is It to Complete an Online PhD Program in Digital Marketing?

It is extremely hard to complete an online PhD in Digital Marketing. A digital marketing PhD online requires a lot of independent work and research, unlike a bachelor’s degree, where students have much more guidance. Many students do not fully understand what a PhD entails when they enroll and eventually drop out of their PhD program.

According to a paper that reviewed the doctoral student retention rate, between 50 and 70 percent of doctoral students drop out before graduation . When enrolling in a PhD, read all the PhD requirements carefully and ensure you understand what is expected. If you are dedicated to earning a PhD and are a highly motivated person, you will succeed.

How Long Does It Take to Get a PhD in Digital Marketing Online?

It takes approximately three and five years to get a PhD in Digital Marketing online. The length of a PhD varies depending on the subjects, school, dissertation topic, and specific graduation requirements. According to Statista, the average time to complete a PhD is seven and a half years.

Many schools specify that a PhD can be completed in three to five years. However, it may also take much longer. Universities usually have a policy on the maximum time limit for students to meet all PhD requirements. This maximum time limit for completing a PhD is about eight to nine years. Choose a pace that works best for you and set yourself a timeframe for completion.

How Hard Is an Online Doctorate in Digital Marketing?

An online Doctorate in Digital Marketing is very hard. A PhD is the highest degree level you can achieve at a university. During a PhD you will need to complete several courses to earn credit hours and do a large amount of independent study and research.

Students completing a PhD will conduct a research project before starting their dissertation.  Students will need to attend compulsory research courses and pass a qualifying exam that tests knowledge and assesses the ability to complete a dissertation. Afterward, they will begin to write a thesis or dissertation on a particular marketing topic.

Best PhD Programs

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What Courses Are in an Online Digital Marketing PhD Program?

The courses in an online digital marketing PhD cover marketing topics such as digital marketing, social media marketing, and promotional strategies. There are required core courses, elective courses, and research courses in a PhD program.

There are many intriguing elective courses to choose from that will help you learn more about the digital marketing field. The research courses will prepare you for your research project and dissertation.

Main Areas of Study in a Digital Marketing PhD Program

• Digital marketing
• Promotional strategies
• Quantitative research methods
• Social media marketing
• Search engine optimization

How Much Does Getting an Online Digital Marketing PhD Cost?

An online digital marketing PhD costs an average of $19,314 per year , according to The National Center for Education Statistics (NCES). The cost of your digital marketing PhD online will differ depending on specific factors like the school, the location of the school, and whether it is a private or public institution.

The average cost of a PhD program at a public institution is $12,171 per year, while it costs $25,929 to get a PhD from a private institution. According to Statista, the most common reason students pursue an online degree is the program’s affordability. Online degrees usually cost less than in-person degrees.

How to Pay for an Online PhD Program in Digital Marketing

You can pay for an online PhD program in digital marketing by applying for financial aid such as grants, scholarships, fellowships, or work-study programs. There are many excellent financial aid options at most universities.

Federal student aid is offered to accredited institutions by The US Department of Education. 

You may also seek out a work-study program that allows you to work, gain experience in your field, and lighten your financial burden. Additionally, applying for grants and fellowships can be beneficial for paying for books, tuition, and funding for PhD research. 

How to Get an Online PhD for Free

You can’t get an online PhD for free, and you won’t find any free in-person PhDs either. Some universities have financial awards and aid that can cover the cost of a PhD, and students usually have to apply for these financing options. You can reach out to your university or college to find out whether they have aid options that cover the total cost of your PhD.

What Is the Most Affordable Online PhD in Digital Marketing Degree Program?

The most affordable online PhD degree program is the online PhD in Digital Marketing at Bircham International University. This digital marketing PhD costs $170 per credit. This degree consists of between 45 and 72 credit hours, meaning the degree will cost you between $7,650 and $12,240.

A degree that costs between $7,650 and $12,240 is much more affordable than the PhD in Communications at the University of North Dakota, which costs $569.88 per credit and has 90 credit hours. The PhD in Communications will cost approximately $51,289 in total.

Most Affordable Online PhD Programs in Digital Marketing: In Brief

Why you should get an online phd in digital marketing.

You should get an online PhD in Digital Marketing because it will help you expand your marketing industry knowledge and become a marketing expert. It will broaden your career opportunities and increase your potential salary. You’ll have hands-on experience and be able to advance your digital marketing career.

Top Reasons for Getting a PhD in Digital Marketing

• Gain access to more job opportunities. Earning a PhD in Digital Marketing will increase the number of job opportunities and higher job positions, such as senior digital marketing roles. A doctoral degree is the highest level of university education and shows employers your level of commitment and hard work.
• Learn valuable specialized skills. Pursuing a PhD in Digital Marketing online will help you learn skills specific to the digital marketing field and will help you become a digital marketing expert. You will gain vital skills such as SEO and SEM.
• Contribute to the marketing industry. A huge part of completing a PhD is the independent research and thesis or dissertation. Conducting in-depth research in the marketing world will give you insight into several marketing issues, and writing a dissertation will add a lot of insight and value to the marketing field.
• Earn a higher salary. Once you have completed your online PhD in Digital Marketing, you will start earning a higher salary because of your educational qualifications. According to a report on Statista, doctoral degree graduates earn the highest salary among college graduates.
• Get a competitive edge. While completing an online digital marketing PhD students need to complete a large amount of research to write their dissertation. Having good research methods will give you a competitive edge in the digital marketing field.

Best Master’s Degree Programs

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What Is the Difference Between an On-Campus Digital Marketing PhD and an Online PhD in Digital Marketing?

The difference between an on-campus digital marketing PhD and an online PhD in Digital Marketing is the location of the classes and schedule flexibility. In-person classes are held at the university and have a fixed schedule. In contrast, online programs have live sessions, videos, and a flexible schedule. Below we’ve outlined some key differences to help you make the best choice for your degree in marketing.

Online PhD vs On-Campus PhD: Key Differences

• Method of delivery. Students completing an online PhD in Digital Marketing attend live classes and can watch videos of lectures. On-campus PhD classes require students to participate in classes on campus.
• Contact with faculty. While pursuing a PhD in Digital Marketing, you will work closely with faculty members, which will be simple when studying on campus. Communication with faculty during an online PhD may be more difficult.
• Affordability. Doing an online PhD is a lot more affordable because there are fewer expenses for the school, such as books and other overhead costs. However, it is essential to remember that a degree is a costly investment regardless of the format.
• Flexibility. Online PhDs in Digital Marketing usually don’t have set class times and can be done at any time and anywhere. It is a perfect alternative for students who are working while they study.

How to Get a PhD in Digital Marketing Online: A Step-by-Step Guide

To get a PhD in Digital Marketing online, you need to meet specific requirements set by your university. Let’s break it down step by step and look at how to get a PhD in Digital Marketing online, from submitting your application to completing your dissertation.

The first step in this process is applying for your online digital marketing degree by submitting an online application. The application includes personal details, an application fee, and supporting documents. Typical documents for a PhD application are a resume, college transcripts, and a statement of purpose. You may also need to attend a college interview before being accepted.

Before you begin your doctoral program, you must pay for your tuition or make a payment plan and apply for financial aid. Many colleges offer scholarships, grants, and fellowships. You can apply for loans and federal student aid through your university. Each school will have specific information about financial assistance and funding options on its official website.

At the beginning of your advanced degree, you must complete several online courses before starting the dissertation process. PhD programs include core, elective, and research courses, and each course has a particular number of credit hours to be completed. Core courses are fixed and required, while elective courses are chosen from a list of optional online courses.

Before starting your dissertation process, you must write a qualifying exam managed by the dissertation committee. The qualifying exam tests students' knowledge of the courses in the program and their ability to conduct research. This exam typically has a written and an oral section. Before starting your dissertation, you need to choose a dissertation advisor.

During this crucial step, you will conduct your research and write a proposal for your dissertation to submit for approval. Once your dissertation proposal has been approved, you will move on to researching and writing your dissertation.

A dissertation is a quantitative research project where students will develop a theory or problem and find a solution or defend their theories. This step involves conducting research and creating data-driven hypotheses. You will research, write, and then submit your dissertation to the dissertation committee during this step.

After submitting your final dissertation, you will complete the last step in the process, which is defending your dissertation. You will defend your dissertation in front of the dissertation committee. Some universities require the dissertation committee to sign forms that indicate you have passed your dissertation defense. Submit these forms to the graduate office, and you will be ready for graduation.

Online PhD in Digital Marketing Salary and Job Outlook

Completing an online PhD in Digital Marketing will help you broaden your digital marketing knowledge and open up many high-paying digital marketing jobs. You can get a job as a marketing manager with good career satisfaction and a median salary of $135,030 per year.

The average job growth for a digital marketing career is between 10 and 22 percent, which is higher than the average job growth of all professions. Below we will discuss important details about the best digital marketing jobs for PhD graduates.

What Can You Do With an Online Doctorate in Digital Marketing?

With an online doctorate in digital marketing, you can become a market research analyst, a digital marketing professor, or work on social media platforms as a social media marketing manager. An online PhD in Digital Marketing will open up endless career opportunities and land you a senior or managerial position in the digital marketing field.

Best Jobs with a PhD in Digital Marketing

• Digital Marketing Professor
• Digital Marketing Manager
• Social Media Marketing Manager
• Marketing Content Specialist
• Market Research Analyst

Potential Careers With a Digital Marketing Degree

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What Is the Average Salary for an Online PhD Holder in Digital Marketing?

The average salary for an online PhD holder in digital marketing is $77,000 annually , according to PayScale. That is a highly favorable salary and increases depending on factors including location, level of position, proven track record, and experience. The higher your level of experience and the more senior your post, the higher your salary will be.

For example, the average salary of a marketing director is $92,200 per year , and employees in the 90th percentile earn up to $152,000 per year, based on PayScale data. Read the list of jobs below to find out information on job outlook, average salary, number of jobs, and job responsibilities of five of the highest-paying digital marketing jobs for PhD holders.

Highest-Paying Digital Marketing Jobs for PhD Grads

Best digital marketing jobs for online phd holders.

The best digital marketing jobs for online PhD holders are chief marketing officer, advertising and promotions manager, and digital marketing professor. These excellent jobs require academic excellence, strong communication skills, and an understanding of a digital platform.

Below we have broken down the highest-paying digital marketing jobs for PhD holders in detail. We’ll discuss the job description, the salary, the job outlook, and the highest-paying states for each profession.

Chief marketing officers are managers responsible for overseeing a company's marketing and sales vision. They use digital marketing tactics to manage sales and marketing groups and are in charge of interviewing and hiring new digital marketing professionals and staff. Sales and staff members rely on chief marketing officers to reach goals in a specific time frame. You will need some managerial experience to become a marketing manager .

• Salary with a Digital Marketing PhD: $174,603
• Job Outlook: 10% job growth from 2020 to 2030
• Number of Jobs: 316,800
• Highest-Paying States: New York, New Jersey, California, Delaware, Virginia

Advertising and promotions managers direct teams and create advertising campaigns that generate interest in a product to increase sales. They also manage programs with incentives that promote sales of a product or service. They promote products through discounts, coupons, or gifts using email marketing, mobile marketing, online advertising, and in-store displays.

• Salary with a Digital Marketing PhD: $133,380
• Highest-Paying States: New Jersey, New York, Colorado, California, Washington

Public relations managers are accountable for doing interviews and conducting press releases to communicate a company's standpoint to its consumers. They analyze political, social, and economic trends and help a company keep a good image. They are in charge of maintaining a good appearance and work closely with other managers such as advertising managers.

• Salary with a Digital Marketing PhD: $119,860
• Job Outlook: 13% job growth from 2020 to 2030
• Number of Jobs: 89,000
• Highest-Paying States: District of Columbia, New York, New Jersey, Virginia, Rhode Island

Digital marketing professors are teachers that work at universities and colleges. They teach digital marketing-related courses such as digital marketing and design and traditional marketing. They also conduct and publish research. You will be able to share knowledge and help guide others to reach their digital marketing career goals if you become a professor of digital marketing.

• Salary with a Digital Marketing PhD: $79,640
• Job Outlook: 12% job growth from 2020 to 2030
• Number of Jobs: 1,276,900
• Highest-Paying States: Alaska, New York, Utah, California, New Jersey

Market research analysts research consumer habits and collect data about their needs and preferences. They analyze the data and help companies market their services and products to predict what is in demand, potential product prices, and possible consumer markets. To become a market research analyst, you’ll need to know about analysis programs and statistical techniques. 

• Salary with a Digital Marketing PhD: $63,920
• Job Outlook: 22% job growth from 2020 to 2030
• Number of Jobs: 740,900
• Highest-Paying States: Washington, Delaware, New York, New Jersey, District of Columbia

Is It Worth It to Do a PhD in Digital Marketing Online?

Yes, it is worth it to do a PhD in Digital Marketing online. Pursuing an online PhD in Digital Marketing will help you gain valuable marketing knowledge and skills from anywhere and at any time. You can complete your PhD while working or traveling while you study. After graduating, you will have achieved the highest degree possible and earn a high-paying salary.

Earning a PhD in Digital Marketing is perfect if you want to learn valuable skills and add value to the marketing industry. It will help you advance your digital marketing career as a digital marketing industry expert. Digital marketing PhD graduates can become digital marketing professors or land managerial positions such as a chief marketing officer.

Additional Reading About Digital Marketing

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Online PhD in Digital Marketing FAQ

The typical tech requirements for an online PhD in Digital Marketing include a laptop or computer and a stable Internet connection. There might be further requirements depending on the university and program. Reach out to the school to determine the program-specific tech requirements before enrolling.

Yes, you can get a job in digital marketing with a bootcamp certificate. A digital marketing bootcamp is shorter than a degree and has a fast-paced curriculum. Students learn essential industry skills needed to start a high-paying career. A quick search on the Internet will help you find the best digital marketing bootcamps .

You can find a digital marketing job by consulting a university’s career services. Many universities offer career services such as coaching sessions and interview prep to help you find your first job after graduation. You can also search in job boards like Indeed, ZipRecruiter, and LinkedIn.

Yes, there are many remote digital marketing jobs available on the Internet. You can have your dream job in digital marketing and work from the comfort of your own home or simply from a coffee shop for a change of scenery.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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Lindner College of Business » Programs » Graduate Programs & Certificates » PhD Programs » Marketing

PhD in Marketing

Faculty in the Department of Marketing are considered some of the foremost scholars in consumer behavior, specializing in information processing, and judgment and decision making. Their research spans a wide range of theoretical sub-areas, including emotions and affect, self-regulation, imagery, branding, numerical cognition, morality and ethics, contextual / environmental effects, and more.

The faculty are well published in the top marketing and psychology journals, such as Journal of Consumer Research , Journal of Marketing , Journal of Consumer Psychology , Journal of Personality and Social Psychology , and Psychological Science . Several faculty members also serve on the editorial boards of top journals. In addition, they have extensive consulting experience with such companies as Procter & Gamble, A.C. Nielsen Corporation, Kraft USA, and the Kroger Company.

We are interested in students who are motivated to become scholars in consumer behavior, and aspire to a career as marketing faculty members in leading business schools. We boast a collaborative and supportive research environment to develop your ideas, and an active behavioral laboratory to test them.

Recent graduates of Lindner's PhD Marketing program have accepted positions at:

• Baylor University
• University of Alabama
• University of Calgary
• University of Missouri-St. Louis
• Vanderbilt University

Names of Lindner College of Business faculty appear in bold . Names of Lindner PhD candidates are underlined .

• Grossman, Daniel and Ryan Rahinel (2022) “Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving” Journal of Consumer Psychology , 32(1), 41 – 56.
• Rahinel, Ryan, Ashley Otto , Daniel Grossman , and Joshua Clarkson (2021) “Exposure to Brands Makes Preferential Decisions Easier” Journal of Consumer Research , 48(4), 541 – 561. (Lead research article for special issue on The Future of Brands in a Changing Consumer Marketplace)
• Eroglu, S. A., Machleit, K. A., & Neybert, E. G. (2022). Crowding in the time of COVID: Effects on rapport and shopping satisfaction. Journal of Retailing and Consumer Services , 64, 102760.
• Otto, Ashley S., Clarkson, J.J., and Martin, N. S. (forthcoming), “Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making,” Journal of Consumer Psychology .
• Adaval, Rashmi, Buechner, B.M., and Martin, N.S. (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology , eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.
• Pena-Marin, Jorge, Rashmi Adaval, and Liang Shen . (in press). Fear in the Stock Market: How COVID-19 Affects Preference for High-and Low-Priced Stocks. Journal of the Association for Consumer Research .
• Kardes, Frank R. , Brianna Escoe , and Ruomeng Wu (forthcoming), “Response Latency Methodology in Consumer Psychology,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London:  Routledge.
• Wu, Ruomeng , Esta Denton Shah, and Frank R. Kardes (forthcoming), “‘The Struggle Isn’t Real’:  How Need for Cognitive Closure Moderates Inferences from Disfluency,” Journal of Business Research .
• Sundar, Aparna, Ruomeng Wu , and Frank R. Kardes (forthcoming), “Faded Fonts:  Difficulty in Information Processing Promotes Sensitivity to Missing Information,” Interdisciplinary Journal of Signage and Wayfinding .
• Adaval, Rashmi , Bryan M. Buechner , and Nathanael S. Martin (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.
• Kardes, Frank,   Brianna Escoe , and  Ruomeng Wu  (2018), Response Latency Methodology in Consumer Psychology. Handbook of Consumer Psychology.
• Kardes, Frank R ., Ruth Pogacar , Roseann V. Hassey, and Ruomeng Wu (2018), “Brand Attitude Structure,” in The Routledge Companion to Consumer Behavior, eds. Tina M. Lowrey and Michael R. Solomon, London:  Routledge, 243-256.
• Pogacar, Ruth, L. J. Shrum, and Tina M. Lowrey (2018). The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Journal of Consumer Psychology , 28(4), 689-711.
• Pogacar, Ruth , Michal Kouril, Thomas P. Carpenter, and James Kellaris (2018). Implicit and Explicit Preferences for Brand Name Sounds. Marketing Letters , 29(2), 241-259.
• Pogacar, Ruth, Agnes Pisanski Peterlin, Nike K. Pokorn, and Timothy Pogacar (2017). Sound Symbolism in Translation: A Case Study of Character Names in Charles Dickens’s Oliver Twist. Translation and Interpreting Studies, 12(1), 137-161.
• Otto, Ashley S ., Joshua J. Clarkson , and Frank R. Kardes (2016)“Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making,“ Journal of Personality and Social Psychology , 111, 1-16.
• Steffel, Mary, Elanor F. Williams, and Ruth Pogacar (2016). Ethically Deployed Defaults: Transparency and Consumer Protection via Disclosure and Preference Articulation. Journal of Marketing Research , 53(5), 865–880.
• Otto, Ashley S ., Joshua J. Clarkson , and Frank R. Kardes (2016), “Decision Sidestepping:  How the Motivation for Closure Prompts Individuals to Bypass Decision Making,” Journal of Personality and Social Psychology , 111 (1), 1-16
• Pogacar, Ruth, Emily Plant, Laura F. Rosulek, and Michal Kouril (2015). Sounds Good: Phonetic Sound Patterns in Top Brand Names. Marketing Letters , 26(4), 549–563 .
• Sundar, Aparna , and Frank R. Kardes (2015), “The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption,” Psychology & Marketing, 32 (5), 512-521.  
• Sundar, Aparna, Frank R. Kardes , and Scott A. Wright (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising , 44 (4), 375-387.
• Clarkson, Joshua J ., John R. Chambers, Edward R. Hirt, Ashley S. Otto , Frank R. Kardes , and Christopher Leone (2015), “The Self-Control Consequences of Political Ideology,” Proceedings of the National Academy of Science, 112 (27), 8250-8253.
• Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto , Frank R. Kardes , and Christopher  Leonoe (2014) “The Self-Control Consequences of Political Ideology (forthcoming),” Proceedings of the National Academy of Sciences.
• X Wang, F Mai, RHL Chiang (2014), “Database Submission—Market Dynamics and User-Generated Content About Tablet Computers”, Marketing Science 33 (3), 449-458.

2024 Best Online PhD in Digital Marketing [Doctorate Guide]

A PhD in Digital Marketing online program can give you the opportunity to specialize in business research. A PhD is also one of the highest educational qualifications that you can get in the field.

Digital marketing is an innovative and future-ready field, and it’s already essential for many businesses. In a digital marketing PhD program, you can work toward becoming a domain expert and get firsthand experience with research.

Editorial Listing ShortCode:

With the growing number of distance learning options, it’s now more convenient than ever to earn this lucrative doctorate.

Universities Offering Online Doctorate in Digital Marketing Degree Program

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

California Baptist University

California Baptist University offers a Doctor of Business Administration online program. This is a 56-unit program created for working adults. It can potentially be completed in as little as 3 years, including the dissertation. Classes are 8 weeks long and are taught by credentialed faculty with real-world business experience.

California Baptist University is accredited by the Western Association of Schools and Colleges Senior College and University Commission.

Concordia University – Chicago

Concordia University—Chicago offers a Doctorate in Business Administration that can be earned entirely online. It requires the completion of 60 credit hours and can potentially be completed in just 3 years.

Two specializations are available within the program: Innovation in Health Care Management and Strategic Leadership and Innovation.

Concordia University Chicago is accredited by the Higher Learning Commission.

George Fox University

George Fox University offers a Doctor of Business Administration. Concentrations are available in Accounting, Management, and Business Analytics. This is an online program that follows a cohort model. There are two required in-person sessions in Newberg, Oregon.

Students typically spend 3 years on coursework and 1 year completing a dissertation.

George Fox University is accredited by the Northwest Commission on Colleges and Universities.

Grand Canyon University

Grand Canyon University offers a Doctor of Business Administration with an emphasis in Marketing (Quantitative Research). The program focuses on the collection and interpretation of numeric data to aid in making business decisions.

Courses include Digital Technology and Consumer Behavior, Economics for Business Decisions, Complexity of Marketing, and The History and Philosophy of Marketing.

Grand Canyon University is accredited by the Higher Learning Commission.

Kennesaw State University

Kennesaw State University offers a PhD in Business Administration. The program is mostly online, but there is an in-person residency once a month. It is often useful for business professionals wishing to pursue academic positions.

Concentrations are available in Accounting, Information Systems, Management, and Marketing.

Kennesaw State University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Liberty University

Liberty University offers a Doctor of Business Administration in Marketing. Courses are 8 weeks long and 100% online. Courses include Strategic Marketing Management, Marketing Promotions, Supply Chain Management, and Marketing Research.

The program requires the completion of 60 credit hours, and students usually finish in 3 years. It is designed to teach practical, real-world skills.

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

National University

National University offers a Doctor of Philosophy in Business Administration with a specialization in Strategic Marketing. The program is designed to help prepare students for leadership roles in a variety of business settings. It requires the completion of 60 credit hours and can usually be completed in 3 to 4 years.

National University is accredited by the WASC Senior College and University Commission.

Trident University International

Trident University International offers a Doctor of Business Administration that can be earned 100% online. The program covers how to make evidence-based decisions and strategically improve business processes and outcomes. It is designed to provide flexibility for adult students.

Students in the program are required to complete an applied doctoral study project rather than a dissertation.

Trident University International is accredited by the Higher Learning Commission.

University of the Cumberlands

The University of the Cumberlands offers an online program for a Doctor of Philosophy in Business. Students can choose a specialty in Accounting, Marketing, Entrepreneurship, Finance, Healthcare Administration, Project Management, or Strategic Management.

Core courses include Advanced Managerial Accounting, Strategic Marketing: Research and Practice, and Corporate Finance: Fiscal Management in a Global Climate.

The University of the Cumberlands is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Walden University

Walden University offers a Doctor of Business Administration in Marketing. The program covers key marketing concepts, including competitive intelligence, marketing channels, product development and commercialization, and consumer behavior. It also includes a capstone project.

Students have up to 8 years to finish the program.

Walden University is accredited by the Higher Learning Commission.

PhD in Digital Marketing Online Programs

PhD in Digital Marketing programs are focused on creating scholars and knowledgeable experts who can help the industry move forward with original research. You can be trained to use your data analysis skills to solve marketing challenges.

Digital marketing is a quickly evolving field that relies on the latest technology.

It spans many of the modern tools and strategies currently used by companies to reach their target audiences, including social media, email, search engines, websites, and analytics.

As a digital marketing PhD student, you’ll likely choose a specific research question and build your expertise around that area. Doctorate programs in digital marketing typically emphasize econometrics, statistical analysis, and experimental research. You’ll likely take classes on marketing theories and applications as well.

During the second half of your PhD program, you’ll probably spend most of your time working on a dissertation that can be published in an academic journal.

Most programs will provide opportunities to learn how to critically analyze current papers on digital marketing and will have experienced faculty members with similar research expertise that can help guide you.

Different programs offer different concentrations, but here are some of the most common research areas:

• Consumer culture
• International marketing
• Product development
• Marketing innovation
• Social media sentiment
• Online advertising

To create an original research paper, you can study advanced models in marketing along with special topics. You can also practice using mathematical and economics tools to get insights from data.

Because of the focus on independent research, digital marketing PhD programs often include seminars and customizable classes along with plenty of time to work on your own.

Most graduates with a PhD in Digital Marketing become professors who conduct university research. Since data analysis expertise is highly sought after, others become market research consultants. Some take on strategic, executive-level roles instead, where they can apply what they’ve learned in a business setting. 

Digital Marketing Careers & Salaries

With the specialized skills that you can develop through a digital marketing PhD program, you can pursue careers in both the public and private sectors.

The most common career track for PhD graduates is academia, where they often teach marketing or business classes in colleges and universities. Because a PhD in Marketing is research-intensive, graduates are often well-equipped to conduct research alongside teaching.

For those who prefer to work for private companies, management roles in marketing and sales are often possible.

According to the Bureau of Labor Statistics , here are the yearly median salaries of some of the advanced careers related to digital marketing. 

T hese are only the median salaries for each job. Actual salaries can vary based on location, your field of expertise, and many other factors. Still, the main career tracks—management, academia, and data analysis—may lead to high-paying roles down the road.

Outside of academia, professionals with a PhD in Marketing may become market research analysts or data analysts. Marketing is one of the fastest-growing fields today, with roles in diverse industries, such as management consulting, technology, and healthcare.

Digital Marketing PhD Curriculum & Courses

Online doctorate in digital marketing programs usually involve a lot of independent study, and classes vary based on the school, but you’ll likely take classes similar to the following:

• Microeconomic Theory : This course explores how individuals and organizations interact in different market structures, utilizing game theory to make predictions for decision-making.
• Econometrics : Going beyond economic theory, this course discusses how to make forecasts and draw cause-and-effect relationships through data analysis tools.
• Statistical Analysis : This course lays the groundwork for more advanced research classes by covering statistical methods for gathering and analyzing data.
• Qualitative Research : This class can give you the opportunity to have hands-on practice with qualitative research methods—such as one-on-one interviews, focus groups, and observation—and learn how to write reports about your findings.
• Industrial Organization : This course gives an overview of how organizations function realistically and how they influence each other when it comes to advertising, product placement, and other marketing dynamics.
• Marketing Management : This class delves into how to launch and implement marketing strategies across an entire organization, including tracking analytics, developing a brand, and maintaining customer relationships.
• Advanced Marketing Theory : This course delves into traditional and modern marketing models that are backed by research. You’ll likely need to read a wide range of academic papers and give your own critical analysis.
• Quantitative Research : This course aims to teach how to apply the statistical and econometric tools learned in other courses in order to design your own experiments.
• Consumer Behavior : The core of marketing lies in getting to know your consumers’ motivations, goals, and pain points and then adapting to these for effective brand positioning.
• Social Psychology : This class examines how people behave in a social environment and what factors influence their behavior.

Aside from these courses, a PhD in Digital Marketing will usually allow you to choose from several electives based on your research interests as well.

Admissions Requirements

Most digital marketing PhD programs have the following admission requirements:

• School transcripts . You’ll probably be asked to submit transcripts of all your previous undergraduate and graduate work.
• GMAT or GRE scores . Some doctorate programs still ask for standardized test scores, but a growing number of schools no longer require them.
• Recommendation letters . PhD programs generally favor academic references from former professors.
• Personal statement . You’ll typically be asked to describe your career goals and research plans.
• Resume . Admission officers may want to see if you’ve done any related work in your career.

Admissions for a PhD program tend to be stricter since it takes a lot of time and dedication to finish.

Accreditation

Since a PhD is the highest educational qualification that you can get, it’s essential to choose an accredited school with a high-quality program.

Regionally accredited schools meet up-to-date educational standards for their programs. Attending an accredited school is an eligibility factor for government financial aid as well. Employers may also favor degrees from accredited schools, especially if you’re planning to work at a university.

The US Department of Education maintains a list of accredited schools across the US, so you can confirm a school’s accreditation status on their website.

Financial Aid and Scholarships

As an incoming PhD student, you have a number of financial aid options you can explore. You may want to start your financial aid search by filling out the Free Application for Federal Student Aid (FAFSA) . This will determine your eligibility for government financial aid in the form of loans, grants, and work-study programs.

There are also opportunities for fellowships, which, if awarded, will allow you to focus on a specific field of research while getting your tuition fully paid. These are awarded on a merit basis, and a regular stipend may be included.

Another option would be to pursue graduate assistantships, where you can teach or help with a school’s research projects while you continue your studies. Assistantships can be beneficial since you can work for the school while increasing your research and teaching experience.

There are also private and public scholarships available for qualifying PhD students. These are usually merit-based as well.

Do You Need a Masters to Get a PhD in Digital Marketing?

It depends on the university, but many PhD programs accept students who only have an undergraduate degree.

The most standard track, though, is to earn your master’s and then apply for a PhD program. Still, it’s possible to skip your master’s and go straight to doctoral studies after earning your bachelor’s degree. This could potentially fast-track you by 1 to 2 years, but you’d also have less experience with research.

Depending on the program, if you’re applying with a bachelor’s, you may need a stronger application to help you stand out amongst applicants with master’s degrees.

If you do decide to earn a master’s, it may be worth noting that a number of universities offer an online masters in digital marketing , which may allow you to better balance your life responsibilities. Some also offerb accelerated marketing degree options at the master’s level.

What Can You Do with a Doctoral Degree in Digital Marketing?

A PhD in Digital Marketing can help you build a career in research, teaching, data analysis, and management. The academic field is the most popular destination for PhD graduates of digital marketing. They often work as professors who are active in research.

Some graduates opt to work in management, with roles such as chief executive and marketing manager.

Based on data from the Bureau of Labor Statistics, many management jobs offer higher than average salaries. Graduates may also use their knowledge of statistics and data analysis to work for technology and research companies.

How Long Does It Take to Get a Doctorate in Digital Marketing Online?

Most digital marketing PhD programs take 3 to 5 years to complete if you’re studying full-time. On a part-time schedule, it will often take longer. Time to completion varies a lot from program to program. One factor that can change how long it takes is how many credits you’re required to complete.

A dissertation requirement is another factor that can impact your timeline to graduation. Typically, the second half of a PhD program involves writing a dissertation, which is often the most time-consuming part. Without a dissertation requirement, you might be able to finish in 3 years with full-time study.

What’s the Difference between a DBA vs. PhD in Digital Marketing?

A Doctor of Philosophy (PhD) in Digital Marketing has a different focus compared to a Doctor of Business Administration (DBA).

A PhD in Digital Marketing is ultimately focused on how to publish research.

What’s the Difference between Digital Marketing vs. Social Media Marketing?

The terms “digital marketing” and “social media marketing” are often interchanged, but they’re not the same.

Social media marketing is only one component of digital marketing, which is much broader.

What’s the Difference between Internet Marketing vs. Digital Marketing Doctoral Programs?

Internet marketing and digital marketing doctoral programs have different areas of study. 

There are slight differences, but digital marketing can cover both internet marketing and offline marketing.

Is a PhD in Digital Marketing Worth It?

Yes, a PhD in Digital Marketing is worth it for many students. If you’re aiming for a career in academia, a PhD in Digital Marketing can help you qualify. It can also help prepare you for research-intensive industries, especially since you’ll be graduating with your own original research.

According to the Bureau of Labor Statistics, postsecondary teachers are in demand and expected to see 12% job growth over the next ten years. The market research job sector is also growing much faster than average.

Outside of research and academia, your PhD degree can also be a sign to employers that you have a good work ethic and specialized knowledge. 

Getting Your PhD in Digital Marketing Online

A PhD is the highest education credential that you can get in the field of digital marketing. It can be a stepping stone for working in research and academia.

Earning your PhD in digital marketing can help you become an expert in the subject matter. PhD programs in this field typically provide extensive training in delving into research and analyzing digital marketing trends. 

Since completing a doctorate can take several years, one option is to get your PhD in Digital Marketing online. Online marketing degree programs often allow for more flexible and convenient scheduling, better enabling you to balance your studies with work and life responsibilities.

If you’re ready to set out on your doctoral journey, there are many accredited schools with diverse research interests that you can explore.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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Specialization Areas

• Quantitative Marketing - Analytical Modeling
• Quantitative Marketing - Empirical Analysis

Recent Graduates Placements

• Ohio State University (Mingyu Joo)
• Lehigh University (Taewan Kim) 
• Tsinghua University (Xia "Angela" Liu) 
• University of St. Thomas (Jason Pattit) 
• North Carolina A&T State University (Omar Woodham) 
• University of Mississippi / University of Houston-Victoria (Jun Yang) 
• University of Mississippi (Cong Feng)

Marketing Faculty & Ph.D. Directory

Basu, Meheli

Basu, Amiya

Kwon, Minjung

Lathrop, Scott

Lee, Eunkyu

Nam, Hyoryung

Xiong, Guiyang

Yang, Liangbin

Feng, Xiaoying

Jeon, Jaihyun

Kozehgaran, Ali

Lin, Xiaobo

Modiri, Saman

Shin, Harim

Research highlights.

• Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study
• Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
• Value Co-Creation: Factors Influencing Discretionary Effort Exertion
• An Empirical Investigation of Forward-Looking Retailer Performance Using Parking Lot Traffic Data Derived from Satellite Imagery
• Staying Small, Staying Strong? Retail Store Underexpansion and Retailer Profitability
• The Value Relevance of Descriptive R&D Intensity
• Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion under Endogenous Consumption
• An Empirical Study of Scarcity Marketing Strategies: Limited-Time Products with Umbrella Branding in Beer Market
• Store brand vs. national brand prices: Willingness to pay ? willingness to accept
• The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands
• The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment
• Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation
• Store Brand Quality and Retailer’s Product Line Design
• Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market
• Opening the OTC Drug Market: The Effect of Deregulation on Retail Pharmacy's Performance
• Buyer-Supplier Matching in Online B2B Marketplace: An Empirical Study of Small- and Medium-sized Enterprises (SMEs)
• Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
• Innovation's domain: The need for a sharper yet broader focus
• Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
• The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations
• Virtual Fitting Room Effect: Moderating Role of Body Mass Index
• Role of Marketing and Operations Capabilities in Product Recall Prevention: Antecedents and Consequences
• Asymmetric Effects of Recreational Cannabis Legalization

Honors & Leadership

View recent acknowledgments for our faculty research and teaching achievements.

• Best paper award
• Distinguished Service Award
• Winner of ISMS Doctoral Dissertation Proposal Competition
• Nominated for Meredith Teaching Award
• Keynote Speaker, The Harvard Business Club of Syracuse monthly meeting
• Whitman Class Marshall’s “Favorite Professor”
• Doctoral Consortium Faculty
• Dean’s Research Fellow
• Martin J. Whitman Research Fellow
• Outstanding Editorial Review Board Member
• Finalist, S. Tamer Cavusgil Award
• Finalist, Sheth Foundation/Journal of Marketing Award
• Recognized for article as Top-10 Most Influential Academic Articles on Marketing Practice
• JADEE was successful in being selected for inclusion in the Web of Science Citation database based on its track record of the journal.
• Best Paper in Pricing Track
• Whitman Research Fellow
• Edward Pettinella Professorship in Business
• The Best Paper in Conference

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