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How to Brainstorm for an Essay

Once you get going on a paper, you can often get into a groove and churn out the bulk of it fairly quickly. But choosing or brainstorming a topic for a paper—especially one with an open-ended prompt—can often be a challenge.

You’ve probably been told to brainstorm ideas for papers since you were in elementary school. Even though you might feel like “brainstorming” is an ineffective method for actually figuring out what to write about, it really works. Everyone thinks through ideas differently, but here are some tips to help you brainstorm more effectively regardless of what learning style works best for you:

Tip #1: Set an end goal for yourself

Develop a goal for your brainstorm. Don’t worry—you can go into brainstorming without knowing exactly what you want to write about, but you should  have an idea of what you hope to gain from your brainstorming session. Do you want to develop a list of potential topics? Do you want to come up with ideas to support an argument? Have some idea about what you want to get out of brainstorming so that you can make more effective use of your time.

Tip #2: Write down all ideas

Sure, some of your ideas will be better than others, but you should write all of them down for you to look back on later. Starting with bad or infeasible ideas might seem counterintuitive, but one idea usually leads to another one. Make a list that includes all of your initial thoughts, and then you can go back through and pick out the best one later. Passing judgment on ideas in this first stage will just slow you down.

Tip #3: Think about what interests you most

Students usually write better essays when they’re exploring subjects that they have some personal interest in. If a professor gives you an open-ended prompt, take it as an opportunity to delve further into a topic you find more interesting. When trying to find a focus for your papers, think back on coursework that you found engaging or that raised further questions for you.

Tip #4: Consider what you want the reader to get from your paper

Do you want to write an engaging piece? A thought-provoking one? An informative one? Think about the end goal of your writing while you go through the initial brainstorming process. Although this might seem counterproductive, considering what you want readers to get out of your writing can help you come up with a focus that both satisfies your readers and satisfies you as a writer.

 Tip #5: Try freewriting

Write for five minutes on a topic of your choice that you think could  be worth pursuing—your idea doesn’t have to be fully fleshed out. This can help you figure out whether it’s worth putting more time into an idea or if it doesn’t really have any weight to it. If you find that you don’t have much to say about a particular topic, you can switch subjects halfway through writing, but this can be a good way to get your creative juices flowing.

Tip #6: Draw a map of your ideas

While some students might prefer the more traditional list methods, for more visual learners, sketching out a word map of ideas may be a useful method for brainstorming. Write the main idea in a circle in the center of your page. Then, write smaller, related ideas in bubbles further from the center of the page and connect them to your initial idea using lines. This is a good way to break down big ideas and to figure out whether they are worth writing about.

 Tip #7: Enlist the help of others

Sometimes it can be difficult coming up with paper topics on your own, and family and friends can prove to be valuable resources when developing ideas. Feel free to brainstorm with another person (or in a group). Many hands make light work—and some students work best when thinking through ideas out loud—so don’t be afraid to ask others for advice when trying to come up with a paper topic.

Tip #8: Find the perfect brainstorming spot

Believe it or not, location can make a BIG difference when you’re trying to come up with a paper topic. Working while watching TV is never a good idea, but you might want to listen to music while doing work, or you might prefer to sit in a quiet study location. Think about where you work best, and pick a spot where you feel that you can be productive.

Tip #9: Play word games to help generate ideas

Whether you hate playing word games or think they’re a ton of fun, you might want to try your hand at a quick round of Words With Friends or a game of Scrabble. These games can help get your brain working, and sometimes ideas can be triggered by words you see. Get a friend to play an old-fashioned board game with you, or try your hand at a mobile app if you’re in a time crunch.

Tip #10: Take a break to let ideas sink in

Brainstorming is a great way to get all of your initial thoughts out there, but sometimes you need a bit more time to process all of those ideas. Stand up and stretch—or even take a walk around the block—and then look back on your list of ideas to see if you have any new thoughts on them.

For many students, the most difficult process of paper writing is simply coming up with an idea about what to write on. Don’t be afraid to get all of your ideas out there through brainstorming, and remember that all ideas are valid. Take the time necessary to sort through all of your ideas, using whatever method works best for you, and then get to writing—but don’t be afraid to go back to the drawing board if a new inspiration strikes.

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Home / News / Academic Writing Tip: 8 Brainstorming Techniques

Academic Writing Tip: 8 Brainstorming Techniques

So, you’ve read and re-read the academic writing assignment that you received from your professor, and now you’re staring at a blank page.

Does your mind feel as blank as the page? Are you Frozen by fear? Rubbing your eyes with exhaustion?

Whether you’re writing an essay for a community college in Boston, Massachusetts or a university in New England, USA, you need to start somewhere. Brainstorming means you use your imagination and prior knowledge to collect thoughts. After gathering a great quantity of ideas, you select the highest quality ideas.

Filling that empty white document can feel like leaping into unknown icy water. Brainstorming is the way to warm up for a deep dive into the EAP topic.

Brainstorming begins with simple questions. What do you know about the topic? What do you want to learn about the topic?

As you brainstorm, you journey farther down the academic writing quest. How do you narrow down a topic into a thesis? How do you gather the examples and evidence necessary for an academic essay?

Here are EAP brainstorming strategies to jumpstart the engine of your creativity.

Brainstorming tip #1: Freewriting

Do you have no ideas? Or the opposite problem—too many ideas?

Freewriting means what it sounds like—you’re free to write whatever comes to mind. The point is not to make it perfect—not even necessarily to make it good—but just to put thoughts on paper—no rules, no revising. You can even write about how you don’t know what to write about.

The only limit you should set for yourself is that you write for a specific period of time—let’s say 30 minutes—or for a specific number of pages—let’s say 2 pages. Non-stop activity gets the juices flowing, and a concrete goal gives you satisfaction. Here’s an example of freewriting:

This essay is supposed to be about the Boston Tea Party but I don’t know anything about US history except that the American Revolution happened a long time ago (when???) somewhere in Massachusetts or maybe I’m wrong. I can’t think of anything else to say and now the clock says two minutes, I’ll keep babbling anyway. Boston, MA, politics, tea. My grandmother used to make tea when I stopped by after my English courses. But that’s not useful for this essay. Or maybe there’s a connection. Hmmm… I remember the professor talked about the taxes in the New English states (colonies?) and my grandmother used to complain about paying high taxes at the market and…

Freewriting stimulates your brain the same way physical exercise wakes up your mind.

Brainstorming tip #2: Making a Cube

Draw a cube in your notebook. Each of the six sides has a task:

Side 1: Describe the topic.

Side 2: Compare the topic.

Side 3: Connect the topic.

Side 4: Classify the topic.

Side 5: Argue for or against the topic.

Side 6: Personalize the topic.

Instead of those 6 tasks, you could replace those verbs with other academic tasks: apply, analyze, question, connect, define, classify, associate, or explain cause and effect—whichever inspire ideas.

Imagine your topic is attending university in the U.S. Next to each point on the cube, you would write words and phrases inspired by the verb at hand:

Side 1: Describe: Exciting, difficult, expensive, growing opportunities, expensive, valuable.

Side 2: Compare: Different from my country. USA = more essay writing, dorms with roommates, critical thinking, fewer standardized exams and lectures, smaller classes.

Side 3: Connect: student visa policies, US immigration law, IELTS, TOEFL iBT, travel restrictions from covid-19, globalization means more English at work.

Side 4: Classify: community colleges (Holyoke, Greenfield), state universities (UMASS Boston), private ivy league (Harvard) graduate schools, MBA, BA, MFA programs.  

Side 5: Argue for : opens doors, better jobs, international workplace, investment in future, social networking, broadens horizons.

Side 6: Personalize: my cousin > engineering degree, MIT internship, campus resources help with culture shock (which worries me.) IELTS stresses me out!!!!  Way to avoid?

This brainy approach works if you like approaching topics from different angles.

Brainstorming tip #3: Clustering

When you cluster, you draw bubbles and connect words and concepts associated with the topic—anything that comes to mind.

This visual method works when you have a lot of random thoughts and you are trying to “see” connections.

Brainstorming tip #4: Bulleting

With this technique, you make bulleted lists with concepts, terms, and ideas. This can help you narrow down from the first list to a second list. The list on the left contains general bullet points, while the list on the right expands on a single bullet to delve deeper.

This method works great if you’re an orderly person who likes making lists.

Brainstorming tip #5: Venn Diagram

  The famous Venn diagram technique works well for brainstorming differences and similarities between two topics. You draw two intersecting circles and write the qualities they share in the middle where the circles intersect and the qualities that are unique in the left and right spaces. For example, let’s say you’re brainstorming differences and similarities between two cities in Massachusetts, Boston and Northampton.

This famous brainstorming method is used in the academic and business worlds because it so clearly shows differences and similarities.

To analyze relationships among three topics, you can make a Venn diagram with three circles. The 3-circle helps visualize and understand complex connections. You brainstorm three basic questions. Which qualities are unique to each? Which traits do any two topics have in common? Which similarities are shared by all three topics?

Brainstorming tip #6: Tree diagram

The tree diagram begins with a central idea that branches off into categories or supporting ideas.

Imagine you’re brainstorming different types of schools in US higher education.

Tree diagrams are perfect for brainstorming classification essays. You could also draw tree diagrams to brainstorm effects, starting with a cause at the top and branching off into increasingly specific downstream effects. Pretty cool, huh?

Brainstorming tip #7: Journalist Dice

Dice aren’t just toys for games and gambling–they can be a tool for writing. Rolling journalist dice is a stimulating way to flesh out narrative essays. Each side of the die corresponds to one of the 6 question words. To make the game fun, roll a die, and write down one answer the question every time you roll. Roll at least a dozen times to write down a variety of details and ideas.

In addition to building a narrative essay, this brainstorming technique can help you develop a compelling story for your college application essay. For the tired and uninspired writer, the game element of rolling dice makes the writing process more engaging and enjoyable. 

Brainstorming tip #8: T diagram

This method works well if you like thinking in terms of opposites.  Can you say “On the one hand” and “On the other hand”? 

What’s next in the writing process?

After your fast and furious brainstorm, the next step is to create an outline. When you outline, you pick your best and brightest ideas. Then you begin organizing them into a coherent, linear argument. You select and sort supporting points, evidence, examples, and elaboration. To learn more about outlining, click here for the next article in our academic writing series. 

The best way to improve your writing is to join an academic or business English course . With guidance from an expert instructor and feedback from a community of peers, you can master the art of academic writing.

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How to Brainstorming Essays with 100+ Ideas in 2024

Anh Vu • 03 April, 2024 • 8 min read

We have all been there. Teachers assign us an essay due next week. We tremble. What should we write about? What problems to tackle? Would the essay be original enough? So, how do we brainstorming essays ?

It's like you are venturing into an unexplored abyss. But fret not, because making a brainstorm for essay writing can actually help you plan, execute and nail that A+

Here's how to brainstorm for essays ...

Table of Contents

Engagement tips with ahaslides.

• What is brainstorming?
• Write ideas unconsciously
• Draw a mind map
• Get on Pinterest
• Try a Venn Diagram
• Use a T-Chart
• Online tools
• More AhaSlides Tools
• 14 brainstorming rules to Help You Craft Creative Ideas in 2024
• 10 brainstorm questions for School and Work in 2024

Easy Brainstorm Templates

Get free brainstorming templates today! Sign up for free and take what you want from the template library!

What is Brainstorming?

Every successful creation starts with a great idea, which is actually the hardest part in many cases.

Brainstorming is simply the free-flowing process of coming up with ideas. In this process, you come up with a whole bunch of ideas without guilt or shame . Ideas can be outside of the box and nothing is considered too silly, too complex, or impossible. The more creative and free-flowing, the better.

The benefits of brainstorming can surprise you:

• Increases your creativity : Brainstorming forces your mind to research and come up with possibilities, even unthinkable ones. Thus, it opens your mind to new ideas.
• A valuable skill: Not just in high school or college, brainstorming is a lifelong skill in your employment and pretty much anything that requires a bit of thought.
• Helps organise your essay : At any point in the essay you can stop to brainstorm ideas. This helps you structure the essay, making it coherent and logical.
• It can calm you: A lot of the stress in writing comes from not having enough ideas or not having a structure. You might feel overwhelmed by the hoards of information after the initial research. Brainstorming ideas can help organise your thoughts, which is a calming activity that can help you avoid stress.

Essay brainstorming in an academic setting works a bit differently than doing it in a team. You'll be the only one doing the brainstorming for your essay, meaning that you'll be coming up with and whittling down the ideas yourself.

Learn to use idea board to generate ideas effectively with AhaSlides

Here are five ways to do just that...

Brainstorming Essays - 5 Ideas

Idea #1 - write ideas unconsciously.

In " Blink: The Power of Thinking without Thinking ," Malcolm Gladwell points out how our unconscious is many times more effective than our conscious in decision-making.

In brainstorming, our unconscious can differentiate between relevant and irrelevant information in a split second. Our intuition is underrated. It can often produce better judgments than a deliberate and thoughtful analysis as it cuts through all the irrelevant information and focuses on just the key factors. 

Even if the ideas you come up with in essay brainstorming seem insignificant, they might lead you to something great later. Trust yourself and put whatever you think of on paper; if you don't focus on self-editing, you may come up with some ingenious ideas.

That's because writing freely can actually negate writer's block and help your unconscious run wild!

Idea #2 - Draw a Mind Map

Brains love visual communication and mind maps are exactly that.

Our thoughts rarely arrive in easily digestible chunks; they're more like webs of information and ideas that extend forward at any given time. Keeping track of these ideas is tough, but manifesting them all in a mind map can help you get more ideas and both understand and retain them better.

To draw an effective mind map, here are some tips:

• Create a central idea : In the middle of your paper draw a central topic/idea which represents the starting point of your essay and then branch out to different arguments. This central visual will act as visual stimulus to trigger your brain and remind you constantly about the core idea.
• Add keywords : When you add branches to your mind map, you will need to include a key idea. Keep these phrases as brief as possible to generate a greater number of associations and keep space for more detailed branches and thoughts.
• Highlight branches in different colours : Coloured pen is your best friend. Apply different colours to each key idea branch above. This way, you can differentiate arguments.
• Use visual signifiers : Since visuals and colours are the core of a mind map, use them as much as you can. Drawing small doodles works great because it mimics how our mind unconsciously arrives at ideas. Alternatively, if you're using an online brainstorming tool , you can real images and embed them in.

Idea #3 - Get on Pinterest

Believe it or not, Pinterest is actually a pretty decent online brainstorming tool. You can use it to collect images and ideas from other people and put them all together to get a clearer picture of what your essay should talk about.

For example, if you're writing an essay on the importance of college, you could write something like Does college matter? in the search bar. You might just find a bunch of interesting infographics and perspectives that you never even considered before.

Save that to your own idea board and repeat the process a few more times. Before you know it, you'll have a cluster of ideas that can really help you shape your essay!

Idea #4 - Try a Venn Diagram

Are you trying to find similarities between two topics? Then the famous Venn diagram technique could be the key, as it clearly visualises the characteristics of any concept and shows you which parts overlap.

Popularised by British Mathematician John Venn in the 1880s, the diagram traditionally illustrates simple set relationships in probability, logic, statistics, linguistics and computer science.

You start by drawing two (or more) intersecting circles and labelling each one with an idea you're thinking of. Write the qualities of each idea in their own circles, and the ideas they share in the middle where the circles intersect.

For example, in the student debate topic Marijuana should be legal because alcohol is , you can have a circle listing the positives and negatives of marijuana, the other circle doing the same for alcohol, and the middle ground listing the effects they share between them.

Idea #5 - Use a T-Chart

This brainstorming technique works well to compare and contrast, thanks to the fact that it's super simple.

All you have to do is write the title of the essay at the top of your paper then split the rest of it into two. On the left side, you'll write about the argument for and on the right side, you'll write about the argument against .

For example, in the topic Should plastic bags be banned? you can write the pros in the left column and the cons in the right. Similarly, if you're writing about a character from fiction, you can use the left column for their positive traits and the right side for their negative traits. Simple as that.

💡 Need more? Check out our article on How to Brainstorm Ideas Properly !

Online Tools to Brainstorm for Essays

Thanks to technology, we no longer have to rely on just a piece of paper and a pen. There are a plethora of tools, paid and free, to make your virtual brainstorming session easier...

• Freemind is a free, downloadable software for mind mapping. You can brainstorm an essay using different colours to show which parts of the article you're referring to. The color-coded features keep track of your essays as you write.
• MindGenius is another app where you can curate and customise your own mind map from an array of templates.
• AhaSlides is a free tool for brainstorming with others. If you're working on a team essay, you can ask everyone to write down their ideas for the topic and then vote on whichever is their favourite.
• Miro is a wonderful tool for visualising pretty much anything with a lot of moving parts. It gives you an infinite board and every arrow shape under the sun to construct and align the parts of your essay.

More AhaSlides Tools to Make your Brainstorming Sessions Better!

• Use AhaSlides Live Word Cloud Generator to gather more ideas from your crowds and classrooms!
• Host Free Live Q&A to gain more insights from the crowd!
• Gamify engagement with a spin the wheel ! It's a fun and interactive way to boost participation
• Instead of boring MCQ questions, learn how to use online quiz creator now!
• Random your team to gain more fun with AhaSlides random team generator !

Final Say on Brainstorming Essays

Honestly, the scariest moment of writing an essay is before you start but brainstorming for essays before can really make the process of writing an essay less scary. It's a process that helps you burst through one of the toughest parts of essay and writing and gets your creative juices flowing for the content ahead.

💡 Besides brainstorming essays, are you still looking for brainstorming activities? Try some of these !

Tips to Engage with Polls & Trivia

More from AhaSlides

Are you seeking one-on-one college counseling and/or essay support? Limited spots are now available. Click here to learn more.

How to Brainstorm a College Essay

June 10, 2024

Brainstorming often gets a bad rap. Many people either find it completely useless or outright hate it. Quick, try it—what do you think of when you hear “brainstorm”? A group of students sitting awkwardly around a whiteboard, waiting for someone else to share their idea first? Staring at a blank page with ever-increasing bewilderment slash terror? Producing a list of ideas, only to think every single one of them is a dumpster fire? Now, it’s time to write your college essay, and word on the street is that you should brainstorm first—but what does that even mean, and do you have to do it? If you’ve ever wondered how college essay brainstorming works or how to brainstorm college essay ideas, we’ll be getting into all that and more in today’s blog.

What is brainstorming?

In general, brainstorming is the process of producing ideas, whether individually or in a group. Although it can be employed in a number of different contexts, from board rooms to PTA meetings, we’re going to focus on its relevance to the college essay writing process in particular.

Why should I brainstorm college essay ideas?

The goal of brainstorming is not to simply transcribe the ideas you already have but to unlock ideas that you didn’t even know you had.

For example, it’s very likely that your brainstorm will reveal forgotten memories or events. It almost always generates surprising connections. And at the very least, it will help you understand why you want to write about a particular topic, which is an essential piece of information to keep in mind as you move forward.

Brainstorming college essay ideas is also a way to overcome a fear of the blank page, which is a legitimate form of writer’s block. Usually, writers either feel like they have no ideas or so many ideas that committing to just one is causing anxiety. Either way, it’s debilitating. Don’t worry, though—a good brainstorming process will either produce at least a few viable ideas or help you pare down your list.

Finally, brainstorming and writing are creative processes, which means we can better understand what goes on in our brains—and develop new ways to spark creativity during both acts—by delving into literature on the subject. For starters, according to many researchers , creativity is often characterized by an interplay between divergent and convergent thinking, or the process of producing as many ideas as possible in a spontaneous, unfiltered way and then narrowing those ideas down in a logical, evaluative way. Fortunately, both types of thinking can be harnessed during the brainstorming process to help you choose your best possible topic.

Do you always have to brainstorm?

Nope! Some students do enter the college essay process with a very clear sense of what they want to write about. This tends to happen when 1) you have an all-consuming passion or 2) you have undergone a significant challenge or life event. In either case, you just can’t imagine writing about anything else but your topic.

For example, when I wrote my college personal statement, I knew right away that I wanted to write about writing. I spent most of my free time seriously crafting and revising fiction, and it was a part of my life that felt indistinguishable from me as a person. To know me, I felt that admissions readers had to know that I loved to write, what my writing meant to me, and how I wanted it to influence my future. Although I spent many hours refining how the essay would begin and unfold, the topic itself felt non-negotiable.

So if you already know your Common App topic, that’s incredible. Check that item off your to-do list!

That said, students who enter the essay process knowing what they want to write about are few and far between. For this reason, we ask all our students to at least humor us with the brainstorming process, even if only to gather potential ideas for future supplemental essays. Moreover, many students are stuck between 2 to 3 potential topics, and engaging in brainstorming exercises tends to clarify the way forward.

How do I brainstorm college essay ideas?

Have a piece of paper or word processing document ready, and let’s begin!

College Essay Brainstorming Step #1: Set the mood.

Before you try to brainstorm college essay ideas, set yourself up for success by evaluating where and how you work best. Do you like being in a quiet space, listening to instrumental music, or being outside? Do you enjoy physically writing your ideas down on a piece of paper, using a digital mind mapping tool, or speaking your ideas into a voice recorder? Maybe you need to be at your desk in your room with some instrumental pop in your headphones and a snack at the ready, or sitting outside at your favorite café with a coffee. Whatever your ideal set-up is, get it ready!

If you need to center yourself before you sit down, try going for a quick walk, doing a meditation, or listening to some music that makes you feel positive or motivated. Feel free to pause and do this again at any point during your brainstorming process if you begin to feel too unfocused.

College Essay Brainstorming Step #2: Iterate.

To kickstart the creative process, you’ll want to activate your DMN, or default mode network, via divergent thinking. Divergent thinking is the process of amassing as many ideas as possible in a spontaneous, non-judgmental way. There is a great deal of freedom at this stage so it’s important not to censor yourself, even if some of your ideas seem far-fetched or unlikely. Why? That far-fetched or unlikely idea will spark even more ideas, some of which may be surprisingly perfect. Bottom line: write down anything (yes, anything!) that comes to mind.

So how do you do this? In our opinion, brainstorming works best when it’s semi-structured. Instead of sitting down in front of a blank Google Doc and waiting for inspiration (spoiler alert: you’ll be there for a while), use targeted brainstorming questions and lists to help, like Nancie Atwell’s Writing Territories or Georgia Heard’s heart maps . Set a timer for each exercise if you’d like–10-15 minutes is usually sufficient, but feel free to go beyond that.

College Essay Brainstorming (Continued)

Still not sure where to start? Try out the following list of questions, inspired by the Common App prompts . Bullet point as many ideas/experiences as possible underneath each, even if they feel silly or “out there.” We also hereby give you permission to doodle, draw, use different colors, go crazy with Post-It notes, or whatever you feel like you need to do to get this first step done.

• When you think of your background (racial, cultural, socioeconomic, family, etc), what comes to mind? What about your background is most important to you?
• When you think of your identity (religious, family, language, sexual, gender, etc.), what comes to mind? What about your identity is most important to you?
• If you had one hobby or interest that you could pursue forever, what would it be?
• Do you have any special talents (artistic, athletic, etc) that you’ve poured a great deal of time and energy into? What are they?
• Have you ever experienced a challenge, setback, or failure? What was it?
• Have you ever questioned or challenged a belief? An idea? Which ones?
• When have you felt deeply happy or thankful? Why?
• What have you accomplished that you are most proud of?
• Have you ever had a realization that made you see the world differently? What was it?
• What topics keep you up at night? What sends you down a Google or Wikipedia rabbit hole? What could you research, write, read, or talk about for hours? Make a list.

Although you might naturally gravitate towards certain types of brainstorming exercises, try to keep an open mind. Sometimes, the strangest brainstorming activities produce the best ideas. In addition, aim to complete more than one exercise—we typically have our students do 2 to 3 exercises in various modalities, such as sketching, drawing, and listing.

College Essay Brainstorming Step #3: Evaluate.

When we underwent Step #2, we eschewed evaluative thinking and tried to let our brains be as “unfiltered” as possible. Now, we want to turn that evaluative thinking back on and start to filter what ideas or topics would be the best possible options for this particular essay. This part of the process stimulates the CCN, or cognitive control network, and is also known as convergent thinking. Before you do this, remind yourself of the point of the Common App essay: t o add dimension to the rest of your application . This will help you evaluate your ideas according to your essay’s purpose.

For example, let’s say you completed Nancie Atwell’s Writing Territories. Under “Pets” you listed “Mr. Sparkles Jr.”, AKA the guppy that made the journey to Fish Heaven when you were seven. This might be a great topic for an essay about a childhood memory, but likely wouldn’t be a good Common App topic. (Unless Mr. Sparkles inspired your love of ichthyology and you now give presentations at your local elementary school about caring for pet fish, in which case, we stand corrected.)

Two ways to engage in evaluative thinking:

• Go back through your exercises and code each of your responses. Circle the responses that you’re most interested in or drawn to. Cross out the responses you don’t want to write about or feel uninterested in. Underline the responses that you’re not sure about.
• Read through your exercises. Highlight your top five ideas. Then, circle your top three.</li></li>

College Essay Brainstorming Step #4: Test your ideas.

When you’ve narrowed your brainstorm down to a few ideas, a great way to decide between them is to do a quick test run. You can do this quickly and easily by freewriting. When freewriting, you write down everything you can think of about this topic—anecdotes, sensory details, connections, people, etc.—for at least 10 minutes without stopping or censoring yourself. You can write in paragraph form or use bullet points. For example, a freewrite about Mr. Sparkles, Jr. might look like this:

Mr. Sparkles Jr was a gift from my godmother. I added him to my tank happily and he soon became my favorite fish because he was different from all the other fish. He was black-and-white striped and I used to sit for hours watching him swim around the tank. I remember coming home from school and my mother told me that he had died, and my dad had already flushed him down the toilet.  Devastated, I cried for hours and my godmother even brought me a backpack with fish printed on it, with one that looked like Mr. Sparkles so that I could remember him. I think I still have that backpack somewhere.

Anyway, it was also the first time that I had thought about death. I wondered if Mr. Sparkles had felt anything when he died, or if the other fish in the tank were sad, or whether there was anything I could have done to help him stay alive longer?

After you finish a freewrite for each topic, see which topic satisfies all three of the below conditions:

• The topic feels interesting and/or exciting to you and gives you room to explore.
• The topic shows the reader something positive about you: a trait, a value, a way of thinking, etc.
• The topic is recent, or you are able to draw recent connections (i.e., the essay does not start in first grade and end in third grade, with no connection to present day).

You can do this a few times—there are no rules!

Keep going until you narrow down to one topic or discover that you can combine more than one topic because they have a hidden connection (this is always exciting).

Okay, seriously…what topic should I pick, though?!

If you’re stuck between a few possible topics, you might be wondering “What does it matter what I want to write about? What topic is the strongest one for my college application?!”

Okay, hear us out—the topic that you are most excited to write about, that presents you in a positive light, and that is recent—IS the strongest one for your college application! Not only will the resultant essay be authentic to you and demonstrative of you (which is the whole point) but research suggests that revision is most effective when you are invested in your topic . So if Person in Your Life thinks it would be the best move for you to write about your extensive hand-sewn collection of mini animals and how it showcases your creativity, but you’re like “eh…” listen to that gut feeling! You like your mini animals, sure. But maybe what you really want to write about is how you overcame the fear of learning to scuba dive .

Neither topic is inherently better or worse than the other, and neither will necessarily strengthen your application more than the other. The topic that will strengthen your application is the one that you are excited to write about and feel committed to working on over an extended period of time.

Final step…write!

You can start by creating an outline or writing a 1-2 page (double-spaced) topic exploration draft. This can also be called a zero draft or a brain dump. Call it whatever you want to make it less intimidating.

Final Thoughts — College Essay Brainstorming

Brainstorming college essay ideas doesn’t have to be overly stressful or intimidating. If you do it right, it can actually be (dare we say) low-stress and enlightening.

Want to work with one of College Transitions’ highly skilled essay coaches? Click here to see available packages or schedule a free consultation.

Need more resources? You might consider checking out the following:

• Common App Essay Prompts
• 10 Instructive Common App Essay Examples
• College Application Essay Topics to Avoid
• UC Essay Examples
• 150 Journal Prompts
• How to Start a College Essay
• How to End a College Essay
• “Why This College?” Essay Examples
• Best College Essay Help
• College Essay

Kelsea Conlin

Kelsea holds a BA in English with a concentration in Creative Writing from Tufts University, a graduate certificate in College Counseling from UCLA, and an MA in Teaching Writing from Johns Hopkins University. Her short fiction is forthcoming in Chautauqua .

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Brainstorming

What this handout is about.

This handout discusses techniques that will help you start writing a paper and continue writing through the challenges of the revising process. Brainstorming can help you choose a topic, develop an approach to a topic, or deepen your understanding of the topic’s potential.

Introduction

If you consciously take advantage of your natural thinking processes by gathering your brain’s energies into a “storm,” you can transform these energies into written words or diagrams that will lead to lively, vibrant writing. Below you will find a brief discussion of what brainstorming is, why you might brainstorm, and suggestions for how you might brainstorm.

Whether you are starting with too much information or not enough, brainstorming can help you to put a new writing task in motion or revive a project that hasn’t reached completion. Let’s take a look at each case:

When you’ve got nothing: You might need a storm to approach when you feel “blank” about the topic, devoid of inspiration, full of anxiety about the topic, or just too tired to craft an orderly outline. In this case, brainstorming stirs up the dust, whips some air into our stilled pools of thought, and gets the breeze of inspiration moving again.

When you’ve got too much: There are times when you have too much chaos in your brain and need to bring in some conscious order. In this case, brainstorming forces the mental chaos and random thoughts to rain out onto the page, giving you some concrete words or schemas that you can then arrange according to their logical relations.

Brainstorming techniques

What follows are great ideas on how to brainstorm—ideas from professional writers, novice writers, people who would rather avoid writing, and people who spend a lot of time brainstorming about…well, how to brainstorm.

Try out several of these options and challenge yourself to vary the techniques you rely on; some techniques might suit a particular writer, academic discipline, or assignment better than others. If the technique you try first doesn’t seem to help you, move right along and try some others.

Freewriting

When you freewrite, you let your thoughts flow as they will, putting pen to paper and writing down whatever comes into your mind. You don’t judge the quality of what you write and you don’t worry about style or any surface-level issues, like spelling, grammar, or punctuation. If you can’t think of what to say, you write that down—really. The advantage of this technique is that you free up your internal critic and allow yourself to write things you might not write if you were being too self-conscious.

When you freewrite you can set a time limit (“I’ll write for 15 minutes!”) and even use a kitchen timer or alarm clock or you can set a space limit (“I’ll write until I fill four full notebook pages, no matter what tries to interrupt me!”) and just write until you reach that goal. You might do this on the computer or on paper, and you can even try it with your eyes shut or the monitor off, which encourages speed and freedom of thought.

The crucial point is that you keep on writing even if you believe you are saying nothing. Word must follow word, no matter the relevance. Your freewriting might even look like this:

“This paper is supposed to be on the politics of tobacco production but even though I went to all the lectures and read the book I can’t think of what to say and I’ve felt this way for four minutes now and I have 11 minutes left and I wonder if I’ll keep thinking nothing during every minute but I’m not sure if it matters that I am babbling and I don’t know what else to say about this topic and it is rainy today and I never noticed the number of cracks in that wall before and those cracks remind me of the walls in my grandfather’s study and he smoked and he farmed and I wonder why he didn’t farm tobacco…”

When you’re done with your set number of minutes or have reached your page goal, read back over the text. Yes, there will be a lot of filler and unusable thoughts but there also will be little gems, discoveries, and insights. When you find these gems, highlight them or cut and paste them into your draft or onto an “ideas” sheet so you can use them in your paper. Even if you don’t find any diamonds in there, you will have either quieted some of the noisy chaos or greased the writing gears so that you can now face the assigned paper topic.

Break down the topic into levels

Once you have a course assignment in front of you, you might brainstorm:

• the general topic, like “The relationship between tropical fruits and colonial powers”
• a specific subtopic or required question, like “How did the availability of multiple tropical fruits influence competition amongst colonial powers trading from the larger Caribbean islands during the 19th century?”
• a single term or phrase that you sense you’re overusing in the paper. For example: If you see that you’ve written “increased the competition” about a dozen times in your “tropical fruits” paper, you could brainstorm variations on the phrase itself or on each of the main terms: “increased” and “competition.”

Listing/bulleting

In this technique you jot down lists of words or phrases under a particular topic. You can base your list on:

• the general topic
• one or more words from your particular thesis claim
• a word or idea that is the complete opposite of your original word or idea.

For example, if your general assignment is to write about the changes in inventions over time, and your specific thesis claims that “the 20th century presented a large number of inventions to advance US society by improving upon the status of 19th-century society,” you could brainstorm two different lists to ensure you are covering the topic thoroughly and that your thesis will be easy to prove.

The first list might be based on your thesis; you would jot down as many 20th-century inventions as you could, as long as you know of their positive effects on society. The second list might be based on the opposite claim, and you would instead jot down inventions that you associate with a decline in that society’s quality. You could do the same two lists for 19th-century inventions and then compare the evidence from all four lists.

Using multiple lists will help you to gather more perspective on the topic and ensure that, sure enough, your thesis is solid as a rock, or, …uh oh, your thesis is full of holes and you’d better alter your claim to one you can prove.

3 perspectives

Looking at something from different perspectives helps you see it more completely—or at least in a completely different way, sort of like laying on the floor makes your desk look very different to you. To use this strategy, answer the questions for each of the three perspectives, then look for interesting relationships or mismatches you can explore:

• Describe it: Describe your subject in detail. What is your topic? What are its components? What are its interesting and distinguishing features? What are its puzzles? Distinguish your subject from those that are similar to it. How is your subject unlike others?
• Trace it: What is the history of your subject? How has it changed over time? Why? What are the significant events that have influenced your subject?
• Map it: What is your subject related to? What is it influenced by? How? What does it influence? How? Who has a stake in your topic? Why? What fields do you draw on for the study of your subject? Why? How has your subject been approached by others? How is their work related to yours?

Cubing enables you to consider your topic from six different directions; just as a cube is six-sided, your cubing brainstorming will result in six “sides” or approaches to the topic. Take a sheet of paper, consider your topic, and respond to these six commands:

• Describe it.
• Compare it.
• Associate it.
• Analyze it.
• Argue for and against it.

Look over what you’ve written. Do any of the responses suggest anything new about your topic? What interactions do you notice among the “sides”? That is, do you see patterns repeating, or a theme emerging that you could use to approach the topic or draft a thesis? Does one side seem particularly fruitful in getting your brain moving? Could that one side help you draft your thesis statement? Use this technique in a way that serves your topic. It should, at least, give you a broader awareness of the topic’s complexities, if not a sharper focus on what you will do with it.

In this technique, complete the following sentence:

____________________ is/was/are/were like _____________________.

In the first blank put one of the terms or concepts your paper centers on. Then try to brainstorm as many answers as possible for the second blank, writing them down as you come up with them.

After you have produced a list of options, look over your ideas. What kinds of ideas come forward? What patterns or associations do you find?

Clustering/mapping/webbing:

The general idea:

This technique has three (or more) different names, according to how you describe the activity itself or what the end product looks like. In short, you will write a lot of different terms and phrases onto a sheet of paper in a random fashion and later go back to link the words together into a sort of “map” or “web” that forms groups from the separate parts. Allow yourself to start with chaos. After the chaos subsides, you will be able to create some order out of it.

To really let yourself go in this brainstorming technique, use a large piece of paper or tape two pieces together. You could also use a blackboard if you are working with a group of people. This big vertical space allows all members room to “storm” at the same time, but you might have to copy down the results onto paper later. If you don’t have big paper at the moment, don’t worry. You can do this on an 8 ½ by 11 as well. Watch our short videos on webbing , drawing relationships , and color coding for demonstrations.

How to do it:

• Take your sheet(s) of paper and write your main topic in the center, using a word or two or three.
• Moving out from the center and filling in the open space any way you are driven to fill it, start to write down, fast, as many related concepts or terms as you can associate with the central topic. Jot them quickly, move into another space, jot some more down, move to another blank, and just keep moving around and jotting. If you run out of similar concepts, jot down opposites, jot down things that are only slightly related, or jot down your grandpa’s name, but try to keep moving and associating. Don’t worry about the (lack of) sense of what you write, for you can chose to keep or toss out these ideas when the activity is over.
• Once the storm has subsided and you are faced with a hail of terms and phrases, you can start to cluster. Circle terms that seem related and then draw a line connecting the circles. Find some more and circle them and draw more lines to connect them with what you think is closely related. When you run out of terms that associate, start with another term. Look for concepts and terms that might relate to that term. Circle them and then link them with a connecting line. Continue this process until you have found all the associated terms. Some of the terms might end up uncircled, but these “loners” can also be useful to you. (Note: You can use different colored pens/pencils/chalk for this part, if you like. If that’s not possible, try to vary the kind of line you use to encircle the topics; use a wavy line, a straight line, a dashed line, a dotted line, a zigzaggy line, etc. in order to see what goes with what.)
• There! When you stand back and survey your work, you should see a set of clusters, or a big web, or a sort of map: hence the names for this activity. At this point you can start to form conclusions about how to approach your topic. There are about as many possible results to this activity as there are stars in the night sky, so what you do from here will depend on your particular results. Let’s take an example or two in order to illustrate how you might form some logical relationships between the clusters and loners you’ve decided to keep. At the end of the day, what you do with the particular “map” or “cluster set” or “web” that you produce depends on what you need. What does this map or web tell you to do? Explore an option or two and get your draft going!

Relationship between the parts

In this technique, begin by writing the following pairs of terms on opposite margins of one sheet of paper:

Looking over these four groups of pairs, start to fill in your ideas below each heading. Keep going down through as many levels as you can. Now, look at the various parts that comprise the parts of your whole concept. What sorts of conclusions can you draw according to the patterns, or lack of patterns, that you see? For a related strategy, watch our short video on drawing relationships .

Journalistic questions

In this technique you would use the “big six” questions that journalists rely on to thoroughly research a story. The six are: Who?, What?, When?, Where?, Why?, and How?. Write each question word on a sheet of paper, leaving space between them. Then, write out some sentences or phrases in answer, as they fit your particular topic. You might also record yourself or use speech-to-text if you’d rather talk out your ideas.

Now look over your batch of responses. Do you see that you have more to say about one or two of the questions? Or, are your answers for each question pretty well balanced in depth and content? Was there one question that you had absolutely no answer for? How might this awareness help you to decide how to frame your thesis claim or to organize your paper? Or, how might it reveal what you must work on further, doing library research or interviews or further note-taking?

For example, if your answers reveal that you know a lot more about “where” and “why” something happened than you know about “what” and “when,” how could you use this lack of balance to direct your research or to shape your paper? How might you organize your paper so that it emphasizes the known versus the unknown aspects of evidence in the field of study? What else might you do with your results?

Thinking outside the box

Even when you are writing within a particular academic discipline, you can take advantage of your semesters of experience in other courses from other departments. Let’s say you are writing a paper for an English course. You could ask yourself, “Hmmm, if I were writing about this very same topic in a biology course or using this term in a history course, how might I see or understand it differently? Are there varying definitions for this concept within, say, philosophy or physics, that might encourage me to think about this term from a new, richer point of view?”

For example, when discussing “culture” in your English, communications, or cultural studies course, you could incorporate the definition of “culture” that is frequently used in the biological sciences. Remember those little Petri dishes from your lab experiments in high school? Those dishes are used to “culture” substances for bacterial growth and analysis, right? How might it help you write your paper if you thought of “culture” as a medium upon which certain things will grow, will develop in new ways or will even flourish beyond expectations, but upon which the growth of other things might be retarded, significantly altered, or stopped altogether?

Using charts or shapes

If you are more visually inclined, you might create charts, graphs, or tables in lieu of word lists or phrases as you try to shape or explore an idea. You could use the same phrases or words that are central to your topic and try different ways to arrange them spatially, say in a graph, on a grid, or in a table or chart. You might even try the trusty old flow chart. The important thing here is to get out of the realm of words alone and see how different spatial representations might help you see the relationships among your ideas. If you can’t imagine the shape of a chart at first, just put down the words on the page and then draw lines between or around them. Or think of a shape. Do your ideas most easily form a triangle? square? umbrella? Can you put some ideas in parallel formation? In a line?

Consider purpose and audience

Think about the parts of communication involved in any writing or speaking act: purpose and audience.

What is your purpose?

What are you trying to do? What verb captures your intent? Are you trying to inform? Convince? Describe? Each purpose will lead you to a different set of information and help you shape material to include and exclude in a draft. Write about why you are writing this draft in this form. For more tips on figuring out the purpose of your assignment, see our handout on understanding assignments .

Who is your audience?

Who are you communicating with beyond the grader? What does that audience need to know? What do they already know? What information does that audience need first, second, third? Write about who you are writing to and what they need. For more on audience, see our  handout on audience .

Dictionaries, thesauruses, encyclopedias

When all else fails…this is a tried and true method, loved for centuries by writers of all stripe. Visit the library reference areas or stop by the Writing Center to browse various dictionaries, thesauruses (or other guide books and reference texts), encyclopedias or surf their online counterparts. Sometimes these basic steps are the best ones. It is almost guaranteed that you’ll learn several things you did not know.

If you’re looking at a hard copy reference, turn to your most important terms and see what sort of variety you find in the definitions. The obscure or archaic definition might help you to appreciate the term’s breadth or realize how much its meaning has changed as the language changed. Could that realization be built into your paper somehow?

If you go to online sources, use their own search functions to find your key terms and see what suggestions they offer. For example, if you plug “good” into a thesaurus search, you will be given 14 different entries. Whew! If you were analyzing the film Good Will Hunting, imagine how you could enrich your paper by addressed the six or seven ways that “good” could be interpreted according to how the scenes, lighting, editing, music, etc., emphasized various aspects of “good.”

An encyclopedia is sometimes a valuable resource if you need to clarify facts, get quick background, or get a broader context for an event or item. If you are stuck because you have a vague sense of a seemingly important issue, do a quick check with this reference and you may be able to move forward with your ideas.

Armed with a full quiver of brainstorming techniques and facing sheets of jotted ideas, bulleted subtopics, or spidery webs relating to your paper, what do you do now?

Take the next step and start to write your first draft, or fill in those gaps you’ve been brainstorming about to complete your “almost ready” paper. If you’re a fan of outlining, prepare one that incorporates as much of your brainstorming data as seems logical to you. If you’re not a fan, don’t make one. Instead, start to write out some larger chunks (large groups of sentences or full paragraphs) to expand upon your smaller clusters and phrases. Keep building from there into larger sections of your paper. You don’t have to start at the beginning of the draft. Start writing the section that comes together most easily. You can always go back to write the introduction later.

We also have helpful handouts on some of the next steps in your writing process, such as reorganizing drafts and argument .

Remember, once you’ve begun the paper, you can stop and try another brainstorming technique whenever you feel stuck. Keep the energy moving and try several techniques to find what suits you or the particular project you are working on.

How can technology help?

Need some help brainstorming? Different digital tools can help with a variety of brainstorming strategies:

Look for a text editor that has a focus mode or that is designed to promote free writing (for examples, check out FocusWriter, OmmWriter, WriteRoom, Writer the Internet Typewriter, or Cold Turkey). Eliminating visual distractions on your screen can help you free write for designated periods of time. By eliminating visual distractions on your screen, these tools help you focus on free writing for designated periods of time. If you use Microsoft Word, you might even try “Focus Mode” under the “View” tab.

Clustering/mapping. Websites and applications like Mindomo , TheBrain , and Miro allow you to create concept maps and graphic organizers. These applications often include the following features:

• Connect links, embed documents and media, and integrate notes in your concept maps
• Access your maps across devices
• Search across maps for keywords
• Convert maps into checklists and outlines
• Export maps to other file formats

Testimonials

Check out what other students and writers have tried!

Papers as Puzzles : A UNC student demonstrates a brainstorming strategy for getting started on a paper.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Allen, Roberta, and Marcia Mascolini. 1997. The Process of Writing: Composing Through Critical Thinking . Upper Saddle River, NJ: Prentice Hall.

Cameron, Julia. 2002. The Artist’s Way: A Spiritual Path to Higher Creativity . New York: Putnam.

Goldberg, Natalie. 2005. Writing Down the Bones: Freeing the Writer Within , rev. ed. Boston: Shambhala.

Rosen, Leonard J. and Laurence Behrens. 2003. The Allyn & Bacon Handbook , 5th ed. New York: Longman.

University of Richmond. n.d. “Main Page.” Writer’s Web. Accessed June 14, 2019. http://writing2.richmond.edu/writing/wweb.html .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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• Knowledge Base
• Generate topic ideas for an essay or paper | Tips & techniques

Generate Topic Ideas For an Essay or Paper | Tips & Techniques

Published on November 17, 2014 by Shane Bryson . Revised on July 23, 2023 by Shona McCombes.

If you haven’t been given a specific topic for your essay or paper , the first step is coming up with ideas and deciding what you want to write about. Generating ideas is the least methodical and most creative step in academic writing .

There are infinite ways to generate ideas, but no sure-fire way to come up with a good one. This article outlines some tips and techniques for choosing a topic – use the ones that work best for you.

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Table of contents

Understanding the assignment, techniques for generating topic ideas, tips for finding a good idea, other interesting articles.

First, you need to determine the scope of what you can write about. Make sure you understand the assignment you’ve been given, and make sure you know the answers to these questions:

• What is the required length of the paper (in words or pages)?
• What is the deadline?
• Should the paper relate to what you’ve studied in class?
• Do you have to do your own research and use sources that haven’t been taught in class?
• Are there any constraints on the subject matter or approach?

The length and deadline of the assignment determine how complex your topic can be. The prompt might tell you write a certain type of essay, or it might give you a broad subject area and hint at the kind of approach you should take.

This prompt gives us a very general subject. It doesn’t ask for a specific type of essay, but the word explain suggests that an expository essay is the most appropriate response.

This prompt takes a different approach to the same subject. It asks a question that requires you to take a strong position. This is an argumentative essay that requires you to use evidence from sources to support your argument.

Prevent plagiarism. Run a free check.

Getting started is often the hardest part. Try these 3 simple strategies to help get your mind moving.

Talk it out

Discussing ideas with a teacher, friend or fellow student often helps you find new avenues to approach the ideas you have and helps you uncover ideas you might not have considered.

Write down as many ideas as you can and make point form notes on them as you go. When you feel you’ve written down the obvious things that relate to an idea, move on to a new one, or explore a related idea in more depth.

You can also cluster related ideas together and draw connections between them on the page.

This strategy is similar to brainstorming, but it is faster and less reflective. Give yourself a broad topic to write about. Then, on a pad of paper or a word processor, write continuously for two or three minutes. Don’t stop, not even for a moment.

Write down anything that comes to mind, no matter how nonsensical it seems, as long as it somehow relates to the topic you began with. If you need to, time yourself to make sure you write for a few minutes straight.

When you’ve finished, read through what you’ve written and identify any useful ideas that have come out of the exercise.

Whichever strategy you use, you’ll probably come up with lots of ideas, but follow these tips to help you choose the best one.

Don’t feel you need to work logically

Good ideas often have strange origins. An apple fell on Isaac Newton’s head, and this gave us the idea of gravity. Mary Shelley had a dream, and this gave us her famous literary classic, Frankenstein .

It does not matter how you get your idea; what matters is that you find a good one.

Work from general to specific

Your first good idea won’t take the form of a fully-formed thesis statement . Find a topic before you find an argument.

You’ll need to think about your topic in broad, general terms before you can narrow it down and make it more precise.

Maintain momentum

Don’t be critical of your ideas at this stage – it can hinder your creativity. If you think too much about the flaws in your ideas, you will lose momentum.

Creative momentum is important: the first ten in a string of related ideas might be garbage, but the eleventh could be pure gold. You’ll never reach the eleventh if you shut down your thought process at the second.

Let ideas go

Don’t get too attached to the first appealing topic you think of. It might be a great idea, but it also might turn out to be a dud once you start researching and give it some critical thought .

Thinking about a new topic doesn’t mean abandoning an old one – you can easily come back to your original ideas later and decide which ones work best.

Choose a topic that interests you

A bored writer makes for boring writing. Try to find an idea that you’ll enjoy writing about, or a way to integrate your interests with your topic.

In the worst case scenario, pick the least boring topic of all of the boring topics you’re faced with.

Keep a notepad close

Good ideas will cross your mind when you least expect it. When they do, make sure that you can hold onto them.

Many people come up with their best ideas just before falling asleep; you might find it useful to keep a notepad by your bed.

Once you’ve settled on an idea, you’ll need to start working on your thesis statement and planning your paper’s structure.

If you find yourself struggling to come up with a good thesis on your topic, it might not be the right choice – you can always change your mind and go back to previous ideas.

Write a thesis statement Make an essay outline

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If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

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College admissions

Course: college admissions   >   unit 4.

• Writing a strong college admissions essay
• Avoiding common admissions essay mistakes

Brainstorming tips for your college essay

• How formal should the tone of your college essay be?
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Video transcript

The Writing Process

Making expository writing less stressful, more efficient, and more enlightening, search form, you are here.

• Step 1: Generate Ideas

Brainstorming

"It is better to have enough ideas for some of them to be wrong, than to always be right by having no ideas at all." —Edward de Bono

Most people have been taught how to brainstorm, but review these instructions to make sure you understand all aspects of it.

• Don't write in complete sentences, just words and phrases, and don't worry about grammar or even spelling;
• Again, do NOT judge or skip any idea, no matter how silly or crazy it may initially seem; you can decide later which ones are useful and which are not, but if you judge now, you may miss a great idea or connection;
• Do this for 15, 20, or (if you're on a roll) even 30 minutes--basically until you think you have enough material to start organizing or, if needed, doing research.

Below is a sample brainstorm for an argument/research paper on the need for a defense shield around the earth:

Photo: "Brainstorm" ©2007 Jonathan Aguila

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6 Creative Ways to Brainstorm an Essay

The process of brainstorming destroys the barriers to creativity and allows us to generate ideas, find solutions quickly, and do our best work. Brainstorming helps you deal with much of the uncertainty and anxiety around essay writing.  The following list of brainstorming methods includes both individual and group approaches  that can be applied to choosing an essay pro mpt, developing an essay prompt, establishing a writing approach, and anything else your creative mind can conjure.

Individual Brainstorming Techniques

Brainstorming may give rise to images of groups shooting ideas back and forth. However, you don’t need anyone else to brainstorm with the following techniques. Note: these techniques are not limited to individuals; they will also work in groups.

The word storm technique is about creating groups of word clouds so you can visualize an idea or encourage the process of creative writing to begin. Feel free to use a whiteboard and a marker or a pen and paper. Start with a simple word in the middle of the sheet or board (usually, the one describing the topic of your essay best) and use association to come up with any other word related to it. Finally, group these together based on some connection between them.

Mind Mapping

Another way to use associations and organize ideas is by mind mapping. This works better than lists as it emphasizes the visual element, which is proven to help us remember better. Start with a single word/idea again and imagine that any other word you write connected to it is the branch of a tree. This is especially useful with complex essay topics, which you can break down into easy to follow steps.

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Group brainstorming techniques.

While all of the previous methods can work for either individual or group brainstorming, these next techniques work best with more than one person.

Brain Writing

Gather 2 or more people together and present to them the same problem (the topic of the essay). Each individual will write an idea on a piece of paper or index card. Then everyone passes the index card to their left or right.

After receiving another’s card, you add a comment or improvement to the idea directly below it. Continue this until everyone has commented on each card. After one or more sessions, collect all ideas and write them on a whiteboard. Let the discussion ensue.

Rapid Ideation

Rapid ideation is an intensive session of idea generation that can produce massive results. Experts in all fields have used it to think of big ideas in a short amount of time, and it might be what you’re looking for to proceed with writing your essay. There are many methods connected to this approach, such as SCAMPER (the technique that uses action verbs to help the idea generation process) and gamestorming (for those interested in gamification).

Figure Storming

Figure storming is an unusual technique that involves thinking of a person from history that all people in the group know and trying to figure out what that person would do to solve the problem you’re discussing. This method encourages individuals to explore outside perspectives in a new, fun way.

Brain Netting

Brain netting, a fancy name for online brainstorming, allows a group of people located in different parts of the world to collaborate (which brings extra opinions and resources to the table). The principles of any other brainstorming session are the same, except you are drawing from a larger and more diverse set of people. There are a wide variety of tools at your disposal such as Google Docs. Get connected and get creative.

Brainstorming is a crucial element in the process of writing a good essay. It is the foundation from which you construct your narrative. Use the above techniques to facilitate your creative process and distinguish yourself from the large pools of essays in your classroom or your admissions process. If you are still struggling with your essay, check out our deconstruction of the notorious Costco Essay that got one student into 5 Ivy League schools.

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Where to Begin? 6 Personal Essay Brainstorming Exercises

←8 Do’s and Don’ts for Crafting Your College Essay

Creating the First Draft of Your College Application Essay →

The Common App publishes a list of 7 prompts each year. They ultimately ask for similar types of responses, regardless of slight alterations year-to-year. The Common App prompts provide you with a forum to write about yourself, using whatever anecdote or vehicle you wish in order to communicate something profound and genuine about yourself to adcoms.

If this feat seems daunting or spellbindingly vague to you, you are not alone. For virtually every student applying to college, the moment when you sit down to draft your personal statement is likely the first—and may end up being the only—time in your life when you are pushed to describe your entire identity succinctly and eloquently. So, where to begin?

As with any writing assignment, the best way to approach the personal essay is to brainstorm what it is you want the entire essay to communicate about you to the adcom that will be considering you for admission. Read on for 4 surprising brainstorming exercises that will lead you to an effective personal statement strategy.

1. Consider the four core questions.

When writing your personal statement, there are four questions that your essay should answer:

• “Who am I?”
• “Why am I here?”
• “What is unique about me?”
• “What matters to me?”

These questions are important because they help bring awareness to the kind of person you are and touch on things such as your personality traits, your journey throughout high school, the interests and skills that make you unique, and what’s important to you. Colleges want to understand how you became who you are, and where you’re going (successful alumni reflect well on their school, after all!).

2. Try freeform writing.

To help answer these questions and start brainstorming, freeform writing is a good place to start. Begin by writing down 3-5 aspects of your personality or experiences and spend some time constructing narratives out of these different combinations.

This process of getting some ideas on paper and seeing how they can relate to each other can help you better identify a prompt that works for you. For example, you might note that you enjoy tutoring students in STEM, and are now working with a local school to create a Women in STEM initiative in your school district. You may also have tried previous initiatives that failed. These experiences could be constructed and applied to a number of Common App prompts. You could address a specific identity or interest you have associated with STEM, discuss what you learned from your failed initiatives, explore how you challenged the lack of women in STEM programs in your school district, envision solving for the lack of women involved in the science and mathematics fields, etc.

3. Make a list of opinions you firmly hold and explain them.

This exercise requires you to think about aspects of your identity that you have actively chosen. While exercise #4 asks you to consider what parts of your identity you have struggled to overcome, this exercise asks you to consider what aspects of your identity you are most proud of—those opinions that you hold because you chose to believe in something specific of your own accord.

This is an important brainstorming exercise because it should get you thinking about things you are passionate about. Ultimately, you will want to write your personal statement about something that defines you, gets you excited, and can exhibit your ability to think and speak for yourself. So now, before you start writing, make a list of the things that you care about most, and explain why you feel that way about them.

This list can include everything from your political affiliation to your stance on McDonald’s decision in the past year to serve breakfast for longer. The point of this exercise is that there is no right or wrong way of going about it, no topic that is more worthwhile than any other so long as you are passionate about it.

4. Make a list of your character flaws.

While the ultimate goal of the personal essay is to present yourself in as positive a light as possible to adcoms, the challenge is to do so in a way that is realistic and genuine. To do this, you’ll need to do some serious thinking about what types of character flaws accompany your best traits.

There are two main reasons why we suggest that students not shy away from talking about their own shortcomings as well as their achievements. The first reason is quite simple: a personal statement that paints a picture of its writer as perfect and without flaws will come across as dishonest and unrealistic. Obviously, you want to avoid this at all costs. Second, and even more important, if you are able to write a personal statement that acknowledges your flaws and recognizes that you are imperfect, it will reflect positively on you and vouch for your maturity.

If it feels counterintuitive or scary to dwell on anything other than successes, do not fret: that is the expected reaction to this advice. But if done correctly, acknowledging that you are not perfect can add genuineness to any personal essay. So, how to discuss character flaws? There are several ways to go about this.

One way is to discuss a character flaw that you have always struggled with and worked to improve upon throughout your life. In this scenario, discussing flaws can help introduce a discussion about growth or maturation and give your personal statement a nice narrative arc. Yet another way to discuss your character flaws is to acknowledge how certain struggles or personal shortcomings have shaped your identity, allowing you to go into more detail about the ways in which you were able to better yourself by identifying a flaw in yourself and being willing to fix it.

The thinking here is that students have no difficulty remembering all of the accomplishments, productive experiences, and glowing achievements that they want to include in their personal statements. After all, it is easy to write about these things. It is much harder to force yourself to think about aspects of your identity that rankle, and to think about how these things have shaped you.

5. Reflect on your choices and why you made them.

Another brainstorming exercise that can help you think of a topic is to reflect on what choices you’ve made and why. Once you come up with a list, it will be easier to see what you value and the direction in which you can take your essay.

Think about some of these questions to get the juices flowing:

• Why are they my best friend?
• Under what circumstances did we become friends?
• When did we last fight?
• If I had to spend 10 days doing the same exercise or physical activity, what would I choose? Why?
• Say I had to pick one food, and my three closest friends or family members could only eat that food for one week. What would that food be and why?
• Say I had to start a business selling something, and I would achieve the average level of success (financially, socially, etc) within that business, what would I choose to do?
• What movie would I want to take the place of a character in and which character would I want to play? Why?
• What class or teacher did I like most, and why? What class or teacher did I dislike most, and why?
• If I had to choose between singing, doing standup comedy, or dancing in front of 18,000 people, what would I choose? Why?

6. Make a list of anecdotes, childhood memories, or stories about yourself. Then choose one and make it your “vehicle.”

Finally, you should conclude your brainstorming session by searching for a vehicle: an anecdote that you can use to frame your personal statement.

You can use anecdotes in your personal statement in a number of ways. Some students choose to open with one, others close with one, and still others will use two or three anecdotes in order to add color and rhetorical flair to the points they are trying to make about themselves. The best types of anecdotes are the ones that tell the most about you or give insight into your character.

When we help students write their personal statements, we usually begin by brainstorming a few potential anecdotes to use in your essay. But if you are wondering what the point is of using an anecdote— Why use one at all when I could save words and just talk about myself ?—it’s useful to first understand why telling a story or two makes your personal statement stronger.

Ultimately, you will want your personal statement to communicate something about your character and personality that is unique and appealing to schools. When an adcom reads your personal statement, they are looking to hear about you in general, they are looking to learn something unique or special about you (so they can differentiate you from other applicants), and they are also looking for evidence that you would be a valuable addition to their community. But the fact of the matter is that these are fairly broad and vague directives to write about if you don’t have something specific to focus on.

This is where the anecdotes come in to save the day! They help instigate a conversation about yourself, your personality, your identity, and your character while also giving you something concrete to talk about. This is why we call it a “vehicle”—it can exist in its own right, but it carries with it important information about you as well.

Now that you know what the purpose of this vehicle is, it should be a little easier to brainstorm the anecdote(s) that you choose to frame your personal statement with. If you are not yet sure what to write about in your personal statement, you can start brainstorming anecdotes from your childhood, from favorite family stories to fond memories, from hilarious vacation mishaps to particularly tender moments. Do your parents have favorite stories to tell about you? Write those into your list as well.

Once you have a collection of stories to work with, you may begin to see certain patterns forming. Perhaps all of your favorite stories take place in the same setting—a vacation home that meant a lot to you or in the classroom of your favorite teacher. Maybe, you will realize that all of your fondest memories involve a certain activity or hobby of yours. Or, alternatively, you may notice that one story from your childhood mirrors or foreshadows a like, dislike, or accomplishment that would come to fruition later in your life.

If you already know what you want to say about yourself, you can come at the same exercise from another angle: try to think of several anecdotes that could be potential vehicles for the message about yourself that you want to transmit. If you want to illustrate that you love to learn, try to think pointedly about where that love comes from or what you have done that proves this. In this case, remember that any given anecdote can reveal more than one thing about you.

It is hard to imagine all of the possible personal statements that could come out of this brainstorming session, but it is almost certain that this exercise will help you come up with several concrete points to make about yourself and provide you with a tangible way to say those things.

Final Thoughts

If after doing these six brainstorming exercises, you still don’t feel ready to write your personal statement, fear not! Writing a personal essay is daunting and won’t be done in three steps, or even three days! 

For more guidance, check out these blog posts:

How to Write a Personal Statement That Wows Colleges

How to Come Up With an Idea for a Personal Statement

How to Write the Common App Essays

Mastering the Personal Statement

5 Tips for Editing Your College Essays

Want help with your college essays to improve your admissions chances? Sign up for your free CollegeVine account and get access to our essay guides and courses. You can also get your essay peer-reviewed and improve your own writing skills by reviewing other students’ essays.

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20 Brainstorming Ideas For College Essays

Why? Because I’m working on essays with several seniors right now and, for the most part, it’s a painful process for them. Between homework and assignments for school, activities, and sports, it’s hard to find time to write your essay .

And while it’s hard to sit down and turn that blank piece of paper into something poetic, it’s ten times harder if you don’t even know what you want to write about. Sure, you have the Common App essay prompts to work off of, but which one is going to help you write the essay which will propel your application from good to great?

If this is you and you’re having a tough time just getting some ideas on paper, here are a few prompts to get your creative juices flowing:

• What is your favorite subject and why?
• How do you spend your time outside of school?
• What are your most unique talents?
• What is important to you?
• How has a moment in your life inspired you to be a different person?
• What is a life lesson that you’ve learned (especially if you learned it the hard way)?
• What are your greatest strengths?
• What are your weaknesses?
• What is the most unusual thing you’ve ever done?
• What is the most interesting place you’ve ever visited or travelled to?
• What is an accomplishment or achievement you are most proud of?
• What is an obstacle or challenge you have had to overcome?
• Who is someone in your life you are inspired by and why?
• What jobs have you held and what have you liked and disliked about them?
• How are you different from your friends or classmates?
• What is your relationship like with your family (think immediate and non-immediate family)?
• How would your best friend describe you?
• How would your parents describe you?
• How would your brother or sister (if you have either) describe you?
• If you had a “do-over” in your life, what is something you would do differently and why?

Some of these prompts require you to dig a little deeper than others, but at the end of the day they are all designed to do one thing: get you thinking about yourself. Because that’s what your essay is for; an opportunity to tell admissions counselors about awesome and wonderful you.

If you have questions about writing your college essay or would like some help getting unstuck from writer’s block, use the comment box below or email me directly at [email protected] . I would love to hear from you!

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Still trying to write that essay, how to write your essay for common application prompt #3, how much is that college in the window.

How should I start brainstorming topics for my college essay?

Most colleges provide open-ended prompts. Using the topic as inspiration, think about critical milestones or essential lessons you learned during your academic career. Tell stories about real-life experiences that have shaped the person you are. Write them down to brainstorm ideas. Choose stories that highlight your best traits.

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Writing the college application essay is a tough gig. You've got to be charming, personal, memorable, and insightful--all in under two pages! But I'm going to tell you a secret: half of a great personal essay is a great topic idea. If you're passionate about what you're writing, and if you're truly documenting something meaningful and serious about yourself and your life, then that passion and meaning will come alive on the page and in the mind of your reader.

So how do you come up with an essay idea? The best way is to brainstorm your way to an event from your life that reveals a core truth about you. In this article, I will help you do just that. Keep reading to find 35 jumping off points that touch on every possible memory you could harness, as well as advice on how to use your brainstorming session to fully realize your idea for an essay topic.

What Makes an Essay Topic Great?

What does your application tell admissions officers about you? Mostly it's just numbers and facts: your name, your high school, your grades and SAT scores. These stats would be enough if colleges were looking to build a robot army, but they aren't.

So how do they get to see a slice of the real you? How can they get a feel for the personality, character, and feelings that make you the person that you are? It's through your college essay. The essay is a way to introduce yourself to colleges in a way that displays your maturity. This is important because admissions officers want to make sure that you will thrive in the independence of college life and work.

This is why finding a great college essay topic is so hugely important: because it will allow you to demonstrate the maturity level admissions teams are looking for. This is best expressed through the ability to have insight about what has made you into you, through the ability to share some vulnerabilities or defining experiences, and through the ability to be a creative thinker and problem solver.

In other words, a great topic is an event from your past that you can narrate, draw conclusions from, explain the effect of. Most importantly, you should be able to describe how it has changed you from the kind of person you were to the better person that you are now. If you can do all that, you are well ahead of the essay game.

How Do You Know If Your College Essay Topic Is Great?

Eric Maloof, the Director of International Admission at Trinity University in San Antonio, Texas has a great checklist for figuring out whether you're on the right track with your essay topic . He says, if you can answer "yes" to these two questions, then you've got the makings of a great essay:

• Is the topic of my essay important to me?
• Am I the only person who could have written this essay?

So how do you translate this checklist into essay topic action items?

Make it personal. Write about something personal, deeply felt, and authentic to the real you (but which is not an overshare). Take a narrow slice of your life: one event, one influential person, one meaningful experience—and then you expand out from that slice into a broader explanation of yourself.

Always think about your reader. In this case, your reader is an admission officer who is slogging through hundreds of college essays. You don't want to bore that person, and you don't want to offend that person. Instead, you want to come across as likable and memorable.

Put the reader in the experience with you by making your narrow slice of life feel alive. This means that your writing needs to be chock-full of specific details, sensory descriptions, words that describe emotions, and maybe even dialog. This is why it's very important to make the essay topic personal and deeply felt. Readers can tell when a writer isn't really connected to whatever he is writing about. And the reverse is true as well: deep emotion shows through your writing.

Coming Up With Great College Essay Ideas

Some people know right off the bat that they have to write about that one specific defining moment of their lives. But if you're reading this, chances are you aren't one of these people. Don't worry—I wasn't one of them either! What this means is that you—like me—will have to put in a little work to come up with the perfect idea by first doing some brainstorming.

I've come up with about 35 different brainstorming jumping off points that ask questions about your life and your experiences. The idea here is to jog your memory about the key life events that have shaped you and affected you deeply.

I recommend you spend at least two minutes on each question, coming up with and writing down at least one answer—or as many answers as you can think of. Seriously—time yourself. Two minutes is longer than you think! I would also recommend doing this over several sittings to get your maximum memory retrieval going—even if it takes a couple of days, it'll be worth it.

Then, we will use this list of experiences and thoughts to narrow your choices down to the one topic idea that you will use for your college essay.

Brainstorming Technique 1: Think About Defining Moments in Your Life

• What is your happiest memory? Why? What was good about it? Who and what was around you then? What did it mean to you?
• What is your saddest memory? Would you change the thing that happened or did you learn something crucial from the experience?
• What is the most important decision you've had to make? What was hard about the choice? What was easy? Were the consequences of your decision what you had imagined before making it? Did you plan and game out your choices, or did you follow gut instinct?
• What decision did you not have any say in, but would have wanted to? Why were you powerless to participate in this decision? How did the choice made affect you? What do you think would have happened if a different choice had been made?
• What the most dangerous or scary thing that you've lived through? What was threatened? What were the stakes? How did you survive/overcome it? How did you cope emotionally with the fallout?
• When did you first feel like you were no longer a child? Who and what was around you then? What had you just done or seen? What was the difference between your childhood self and your more adult self?
• What are you most proud of about yourself? Is it a talent or skill? A personality trait or quality? An accomplishment? Why is this the thing that makes you proud?

Brainstorming Technique 2: Remember Influential People

• Which of your parents (or parental figures) are you most like in personality and character? Which of their traits do you see in yourself? Which do you not? Do you wish you were more like this parent or less?
• Which of your grandparents, great-grandparents, or other older relatives has had the most influence on your life? Is it a positive influence, where you want to follow in their footsteps in some way? A negative influence, where you want to avoid becoming like them in some way? How is the world they come from like your world? How is it different?
• Which teacher has challenged you the most? What has that challenge been? How did you respond?
• What is something that someone once said to you that has stuck with you? When and where did they say it? Why do you think it's lodged in your memory?
• Which of your friends would you trade places with for a day? Why?
• If you could intern for a week or a month with anyone—living or dead, historical or fictional—who would it be? What would you want that person to teach you? How did you first encounter this person or character? How do you think this person would react to you?
• Of the people you know personally, whose life is harder than yours? What makes it that way—their external circumstances? Their inner state? Have you ever tried to help this person? If yes, did it work? If no, how would you help them if you could?
• Of the people you know personally, whose life is easier than yours? Are you jealous? Why or why not?

Brainstorming Technique 3: Recreate Important Times or Places

• When is the last time you felt so immersed in what you were doing that you lost all track of time or anything else from the outside world? What were you doing? Why do you think this activity got you into this near-zen state?
• Where do you most often tend to daydream? Why do you think this place has this effect on you? Do you seek it out? Avoid it? Why?
• What is the best time of day? The worst? Why?
• What is your favorite corner of, or space in, the place where you live? What do you like about it? When do you go there, and what do you use it for?
• What is your least favorite corner of, or space in, the place where you live? Why do you dislike it? What do you associate it with?
• If you had to repeat a day over and over, like the movie Groundhog Day , what day would it be? If you'd pick a day from your life that has already happened, why would you want to be stuck it in? To relive something great? To fix mistakes? If you'd pick a day that hasn't yet occurred, what would the day you were stuck in be like?
• If you could go back in time to give yourself advice, when would you go back to? What advice would you give? Why? What effect would you want your advice to have?

Brainstorming Technique 4: Answer Thought-Provoking Questions

• If you could take a Mulligan and do over one thing in your life, what would it be? Would you change what you did the first time around? Why?
• Or, if you could take another crack at doing something again, what would you pick? Something positive—having another shot at repeating a good experience? Something negative—getting the chance to try another tactic to avoid a bad experience?
• Which piece of yourself could you never change while remaining the same person? Your race? Ethnicity? Intellect? Height? Freckles? Loyalty? Sense of humor? Why is that the thing that you'd cling to as the thing that makes you who you are?
• Which of your beliefs, ideas, or tastes puts you in the minority? Why do you think/believe/like this thing when no one else seems to?
• What are you most frightened of? What are you not frightened enough of? Why?
• What is your most treasured possession? What would you grab before running out of the house during a fire? What is this object's story and why is it so valuable to you?
• What skill or talent that you don't have now would you most like to have? Is it an extension of something you already do? Something you've never had the guts to try doing? Something you plan on learning in the future?
• Which traditions that you grew up with will you pass on? Which will you ignore? Why?

Brainstorming Technique 5: Find a Trait or Characteristic and Trace It Back

• What are three adjectives you'd use to describe yourself? Why these three? Which of these is the one you're most proud of? Least proud of? When did you last exhibit this trait? What were you doing?
• How would your best friend describe you? What about your parents? How are the adjectives they'd come up with different from the ones you'd use? When have they seen this quality or trait in you?
• What everyday thing are you the world's greatest at? Who taught you how to do it? What memories do you have associated with this activity? Which aspects of it have you perfected?
• Imagine that it's the future and that you've become well known. What will you become famous for? Is it for something creative or a performance? For the way you will have helped others? For your business accomplishments? For your athletic prowess? When you make a speech about this fame, whom will you thank for putting you where you are?
• What do you most like about yourself? This is different from the thing you're most proud of—this is the thing that you know about yourself that makes you smile. Can you describe a time when this thing was useful or effective in some way?

How to Turn Your Brainstorming List Into an Essay Topic

Now that you have a cornucopia of daydreams, memories, thoughts, and ambitions, it's time to thin the herd, prune the dead branches, and whatever other mixed metaphors about separating the wheat from the chaff you can think of.

So how do you narrow down your many ideas into one?

Use the magic power of time. One of the best things you can do with your stack of college essay topics is to forget about them. Put them away for a couple of days so that you create a little mental space. When you come back to everything you wrote after a day or two, you will get the chance to read it with fresh eyes.

Let the cream rise to the top. When you reread your topics after having let them sit, do two things:

• Cross out any ideas that don't speak to you in some way. If something doesn't ring true, if it doesn't spark your interest, or if it doesn't connect with an emotion, then consider reject it.
• Circle or highlight any topics that pop out at you. If it feels engaging, if you get excited at the prospect of talking about it, if it resonates with a feeling, then put it at the top of the idea pile.

Rinse and repeat. Go through the process of letting a few days pass and then rereading your ideas at least one more time. This time, don't bother looking at the topics you've already rejected. Instead, concentrate on those you highlighted earlier and maybe some of the ones that were neither circled nor thrown away.

Trust your gut instinct (but verify). Now that you've gone through and culled your ideas several times based on whether or not they really truly appeal to you, you should have a list of your top choices—all the ones you've circled or highlighted along the way. Now is the moment of truth. Imagine yourself telling the story of each of these experiences to someone who wants to get to know you. Rank your possible topics in order of how excited you are to share this story. Really listen to your intuition here. If you're squeamish, shy, unexcited, or otherwise not happy at the thought of having to tell someone about the experience, it will make a terrible essay topic.

Develop your top two to four choices to see which is best. Unless you feel very strongly about one of your top choices, the only way to really know which of your best ideas is the perfect one is to try actually making them into essays. For each one, go through the steps listed in the next section of the article under "Find Your Idea's Narrative." Then, use your best judgment (and maybe that of your parents, teachers, or school counselor) to figure out which one to draft into your personal statement.

How to Make Your Idea Into a College Essay

Now, let's talk about what to do in order to flesh out your topic concept into a great college essay. First, I'll give you some pointers on expanding your idea into an essay-worthy story, and then talk a bit about how to draft and polish your personal statement.

Find Your Topic's Narrative

All great college essays have the same foundation as good short stories or enjoyable movies—an involving story. Let's go through what features make for a story that you don't want to put down:

A compelling character with an arc. Think about the experience that you want to write about. What were you like before it happened? What did you learn, feel, or think about during it? What happened afterwards? What do you now know about yourself that you didn't before?

Sensory details that create a "you are there!" experience for the reader. When you're writing about your experience, focus on trying to really make the situation come alive. Where were you? Who else was there? What did it look like? What did it sound like? Were there memorable textures, smells, tastes? Does it compare to anything else? When you're writing about the people you interacted with, give them a small snippet of dialog to say so the reader can "hear" that person's voice. When you are writing about yourself, make sure to include words that explain the emotions you are feeling at different parts of the story.

An insightful ending. Your essay should end with an uplifting, personal, and interesting revelation about the kind of person you are today, and how the story you have just described has made and shaped you.

Draft and Revise

The key to great writing is rewriting. So work out a draft, and then put it aside and give yourself a few days to forget what you've written. When you come back to look at it again look for places where you slow down your reading, where something seems out of place or awkward. Can you fix this by changing around the order of your essay? By explaining further? By adding details? Experiment.

Get advice. Colleges expect your essay to be your work, but most recommend having someone else cast a fresh eye over it. A good way to get a teacher or a parent involved is to ask them whether your story is clear and specific, and whether your insight about yourself flows logically from the story you tell.

Execute flawlessly. Dot every i, cross every t, delicately place every comma where it needs to go. Grammar mistakes, misspellings, and awkward sentence structure don't just make your writing look bad—they take the reader out of the story you're telling. And that makes you memorable, but in a bad way.

The Bottom Line

• Your college essay topic needs to come from the fact that essays are a way for colleges to get to know the real you , a you that is separate from your grades and scores.
• A great way to come up with topics is to wholeheartedly dive into a brainstorming exercise. The more ideas about your life that tumble out of your memory and onto the page, the better chance you have of finding the perfect college essay topic.
• Answer my brainstorming questions without editing yourself at first. Instead, simply write down as many things that pop into your head as you can—even if you end up going off topic.
• After you've generated a list of possible topics, leave it alone for a few days and then come back to pick out the ones that seem the most promising.
• Flesh out your top few ideas into full-blown narratives , to understand which reveals the most interesting thing about you as a person.
• Don't shy away from asking for help. At each stage of the writing process get a parent or teacher to look over what you're working on, not to do your work for you but to hopefully gently steer you in a better direction if you're running into trouble.

What's Next?

Ready to start working on your essay? Check out our explanation of the point of the personal essay and the role it plays on your applications .

For more detailed advice on writing a great college essay, read our guide to the Common Application essay prompts and get advice on how to pick the Common App prompt that's right for you .

Thinking of taking the SAT again before submitting your applications? We have put together the ultimate guide to studying for the SAT to give you the ins and outs of the best ways to study.

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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I was taught the topic of an essay is like a “how” question. “How has VR Technology evolved since its creation?” “How does The Great Gatsby represent the failure of the American Dream?” Once you have the headline, you can start turning out pages like a printer. The tricky part is finding the right question to ask.

While I don’t have a comprehensive list of essay topics for every subject, I do have a list of tactics for coming up with your own! I’ve used several of these methods myself and can’t praise them enough. If you don’t know where to start, pick a tactic and prepare to write!

Write What Speaks to You

The best essays come from the heart. For a topic you’ll feel invested in, write about what you know or what you’d like to know. If you have experience or a unique view on the subject, put it in the spotlight. This gives your essay credibility since you have the inside scoop.

Even if you’re not particularly acquainted with the subject, you should try to write yourself into your essay. This assures that you’re doing more than just regurgitating another person’s research. Just be aware that the word “I” is often illegal in the essay world. Instead, incorporate yourself by bringing new evidence to the table, or making new connections.

If you can’t think of anything to add to the subject, ask yourself what stands out. Do you have an unanswered question? What about the subject bothered or intrigued you? Have an opinion! Say a book you were assigned pushes a theme throughout the reading that you strongly disagree with. This could make for a unique and interesting argumentative essay you’ll feel personally engaged in. As a bonus, if you feel passionate about your topic, the reader (aka your teacher with the grading pen) will feel it too!

Forget What You Know

This tactic throws the one above out the window. Instead of writing what you know or what is commonly known about the subject, flip it on its head. Look at things from a different perspective. What’s often ignored about the subject? How might someone other than a bored student forced to write an essay view it? You’re not dictated to take a certain stance. Rid of your biases and be open to exploring new points of view.

Search for Context

There’s often more to a story than what’s been told. For example, in history class, we’re given the highlights. There were other playwrights than Shakespeare! Hitler might have been a professional painter if he had passed the entrance exam to the Academy of Fine Arts Vienna. We miss out on much of the story if we only focus on what we’re taught.

Taking things out of context can also affect how we perceive the subject. Reading a classic, such as To Kill a Mockingbird , you may not understand the weight of its themes or the effect it had on society taken out of the time it was written and placed among modern works and clones.

When you’re assigned a subject, dive deeper. Ask the important questions. What’s the background on the subject and why are you expected to write an essay on it? You’ll find the crazier stories and lesser-known facts are often left out of the textbooks.

Jot it Down

If you’ve been staring at a blank page for the past hour, it’s time to switch things up. Try freewriting (a.k.a. writing without constraint). As soon as something pops into your head, put it down on paper. It doesn’t matter if it’s useful or if it even makes sense.

You can also make a mind map. Start with the subject in a bubble in the middle. Branch off into new bubbles by making connections or using word association. For example, break a book into themes, characters, relationships, etc.

If you’d rather jump into action, start writing a rough draft. Develop your focus as you go, simply writing about the subject as you know it. Sure, it will be garbage, but you might find a diamond in the rough! Form a topic based on what you’re drawn to while writing about the subject. At the very least, you’ll know what you need to research.

The only restraint you should put on yourself is to stick to a single subject. Focus on narrowing it down and exploring it deeper!

Unconventional Brainstorming

Sometimes it takes stepping out of the box to free your creativity. If you feel under pressure of coming up with the perfect topic, try writing a list of bad ideas instead. This utilizes reverse psychology, and soon you’ll be coming up with more good ideas than bad. Ask questions, such as: “how have my views of the subject changed since being exposed to it in class?” You can also try focusing on what you want the reader to get out of your essay. This helps you set the tone and know what to look for in a topic.

Apply an Abstract Noun

Applying an abstract noun to a subject opens up new ideas to explore. For example, how does the subject address fear, love, or freedom? This method is especially useful in book reflections. Instead of writing a general summary of the book, you’re questioning the deeper meaning of the work and having the reader reflect on what they’ve read. Abstract nouns focus down on a single element of the subject and make for a deeper, more focused essay.

Sure, you could just google essay topics. That is if you want something overused and that you’ll struggle to stay awake while writing. Instead, enter a few keywords and let Google autofill in ideas. You can also type in one of those abstract nouns you came up with in with the subject for unique search results. You might find discussions that have already been made on the matter, which you can use as research for your essay. This is a quick way to find research and an amazing topic idea at the same time!

Two heads are better than one. If your friend’s also struggling to come up with a concept, have a group discussion. Get together and simply talk about the subject. Maybe they know something you don’t. Start an argument and pick sides. You might find inspiration through your opposing or shared viewpoints.

Take a Break

While it might seem counterintuitive, partaking in mindless activities helps stimulate creativity. It also gives your mental batteries a chance to recharge. Your mind can go blank if you stare at a project for too long. Focusing on something else, an idea might find its own way into your head.

Go with the Generic

If you can’t think of anything original and exciting, don’t sweat it. In the end, this is a college essay, not the Declaration of Independence. You can still make it amazing through good research, writing, and a thoughtful perspective.

You have some potential topics. My final tip to you is this: use your third idea. I don’t mean this literally, just that you should go for the less obvious choice. Your first topic is what everyone comes up with. Your second is what more experienced writers might choose. However, your third idea is completely yours.

Using these brainstorming methods, you’re sure to come up with some amazing essay topics. Let’s just hope your writing doesn’t disappoint… but we’ll save that for another article!

https://www.oxford-royale.com/articles/4-ways-to-think-of-a-great-essay-idea/#aId=97423547-860d-4adf-aadc-944c3bd04813

https://www.easybib.com/guides/10-tips-to-help-brainstorm-awesome-paper-topic-ideas/

https://www.nysaenet.org/resources1/inviewnewsletter/archives/20111/january2011/inview12011_article8

Bailey Werner

Mild-mannered student by day, writer by night... but typically by day, I’m Bailey Werner, current junior and graphic design major at Fort Hays State University. With a passion for storytelling that stemmed from 3rd grade writing hour, I’ve been crafting worlds and characters as a hobby for over a decade. Now, as a part-time content creator for the school, I’m living out my dream of writing professionally. If I’m not in my room reading, gaming, or making art, you can find me at the lake. I strongly believe in the power of storytelling, and I’ll continue to use my writing skills after graduation, in my work as a graphic designer.

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How not to write your college essay.

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If you are looking for the “secret formula” for writing a “winning” college essay, you have come to the wrong place. The reality is there is no silver bullet or strategy to write your way to an acceptance. There is not one topic or approach that will guarantee a favorable outcome.

At the end of the day, every admission office just wants to know more about you, what you value, and what excites you. They want to hear about your experiences through your own words and in your own voice. As you set out to write your essay, you will no doubt get input (both sought-after and unsolicited) on what to write. But how about what NOT Notcoin to write? There are avoidable blunders that applicants frequently make in drafting their essays. I asked college admission leaders, who have read thousands of submissions, to share their thoughts.

Don’t Go In There

There is wide consensus on this first one, so before you call on your Jedi mind tricks or predictive analytics, listen to the voices of a diverse range of admission deans. Peter Hagan, executive director of admissions at Syracuse University, sums it up best, saying, “I would recommend that students try not to get inside of our heads. He adds, “Too often the focus is on what they think we want.”

Andy Strickler, dean of admission and financial aid at Connecticut College agrees, warning, “Do NOT get caught in the trap of trying to figure out what is going to impress the admission committee. You have NO idea who is going to read your essay and what is going to connect with them. So, don't try to guess that.” Victoria Romero, vice president for enrollment, at Scripps College adds, “Do not write about something you don’t care about.” She says, “I think students try to figure out what an admission officer wants to read, and the reality is the reader begins every next essay with no expectations about the content THEY want to read.” Chrystal Russell, dean of admission at Hampden-Sydney College, agrees, saying, “If you're not interested in writing it, we will not be interested when reading it.” Jay Jacobs, vice provost for enrollment management at the University of Vermont elaborates, advising. “Don’t try to make yourself sound any different than you are.” He says, “The number one goal for admission officers is to better understand the applicant, what they like to do, what they want to do, where they spend the majority of their time, and what makes them tick. If a student stays genuine to that, it will shine through and make an engaging and successful essay.”

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Don’t Be Artificial

The headlines about college admission are dominated by stories about artificial intelligence and the college essay. Let’s set some ground rules–to allow ChatGPT or some other tool to do your work is not only unethical, it is also unintelligent. The only worse mistake you could make is to let another human write your essay for you. Instead of preoccupying yourself with whether or not colleges are using AI detection software (most are not), spend your time focused on how best to express yourself authentically. Rick Clark is the executive director of strategic student success at Georgia Institute of Technology, one of the first institutions to clearly outline their AI policy for applicants. He says, “Much of a college application is devoted to lines, boxes, and numbers. Essays and supplements are the one place to establish connection, personality, and distinction. AI, in its current state, is terrible at all three.” He adds, “My hope is that students will use ChatGPT or other tools for brainstorming and to get started, but then move quickly into crafting an essay that will provide insight and value.”

Don’t Overdo It

Michael Stefanowicz, vice president for enrollment management at Landmark College says, “You can only cover so much detail about yourself in an admission essay, and a lot of students feel pressure to tell their life story or choose their most defining experience to date as an essay topic. Admission professionals know that you’re sharing just one part of your lived experience in the essay.” He adds, “Some of the favorite essays I’ve read have been episodic, reflecting on the way you’ve found meaning in a seemingly ordinary experience, advice you’ve lived out, a mistake you’ve learned from, or a special tradition in your life.” Gary Ross, vice president for admission and financial aid at Colgate University adds, “More than a few applicants each year craft essays that talk about the frustration and struggles they have experienced in identifying a topic for their college application essay. Presenting your college application essay as a smorgasbord of topics that ultimately landed on the cutting room floor does not give us much insight into an applicant.”

Don’t Believe In Magic

Jason Nevinger, senior director of admission at the University of Rochester warns, “Be skeptical of anyone or any company telling you, ‘This is the essay that got me into _____.’ There is no magic topic, approach, sentence structure, or prose that got any student into any institution ever.” Social media is littered with advertisements promising strategic essay help. Don’t waste your time, energy, or money trying to emulate a certain style, topic, or tone. Liz Cheron is chief executive officer for the Coalition for College and former assistant vice president of enrollment & dean of admissions at Northeastern University. She agrees with Nevinger, saying “Don't put pressure on yourself to find the perfect, slam dunk topic. The vast majority of college essays do exactly what they're supposed to do–they are well-written and tell the admission officer more about the student in that student's voice–and that can take many different forms.”

Don’t Over Recycle

Beatrice Atkinson-Myers, associate director of global recruitment at the University of California at Santa Cruz tells students, “Do not use the same response for each university; research and craft your essay to match the program at the university you are interested in studying. Don't waste time telling me things I can read elsewhere in your application. Use your essay to give the admissions officer insights into your motivations, interests, and thinking. Don't make your essay the kitchen sink, focus on one or two examples which demonstrate your depth and creativity.” Her UC colleague, Jim Rawlins, associate vice chancellor of enrollment management at the University of California at San Diego agrees, saying “Answer the question. Not doing so is the surest way we can tell you are simply giving us a snippet of something you actually wrote for a different purpose.”

Don’t Overedit

Emily Roper-Doten, vice president for undergraduate admissions and financial assistance at Clark University warns against “Too many editors!” She says, “Pick a couple of trusted folks to be your sounding board when considering topics and as readers once you have drafts. You don’t want too many voices in your essay to drown you out!” Scripps’ Romero agrees, suggesting, “Ask a good friend, someone you trust and knows you well, to read your essays.” She adds, “The goal is for the admission committee to get to know a little about you and who better to help you create that framework, than a good friend. This may not work for all students because of content but helps them understand it’s important to be themselves.” Whitney Soule, vice provost and dean of admissions at The University of Pennsylvania adds, “Avoid well-meaning editorial interference that might seem to polish your writing but actually takes your own personal ‘shine’ right out of the message.” She says, “As readers, we connect to applicants through their genuine tone and style. Considering editorial advice for flow and message is OK but hold on to the 'you' for what you want to say and how you want to say it.”

Don’t Get Showy

Palmer Muntz, senior regional admissions counselor at the University of Alaska Fairbanks cautions applicants, “Don’t be fancier than you are. You don’t need to put on airs.” He adds, “Yes, proofread your work for grammar and spelling, but be natural. Craft something you’d want to read yourself, which probably means keeping your paragraphs short, using familiar words, and writing in an active voice.” Connecticut College’s Strickler agrees, warning, “Don't try to be someone you are not. If you are not funny, don't try to write a funny essay. If you are not an intellectual, trying to write an intellectual essay is a bad idea.”

Anthony Jones, the vice president of enrollment management at Loyola University New Orleans offers a unique metaphor for thinking about the essay. He says, “In the new world of the hyper-fast college admission process, it's become easy to overlook the essential meaning of the college application. It's meant to reveal Y...O...U, the real you, not some phony digital avatar. Think of the essay as the essence of that voice but in analog. Like the completeness and authenticity captured in a vinyl record, the few lines you're given to explain your view should be a slow walk through unrestrained expression chock full of unapologetic nuances, crevices of emotion, and exactness about how you feel in the moment. Then, and only then, can you give the admissions officer an experience that makes them want to tune in and listen for more.”

Don’t Be A Downer

James Nondorf, vice president and dean of admissions and financial aid at The University of Chicago says, “Don’t be negative about other people, be appreciative of those who have supported you, and be excited about who you are and what you will bring to our campus!” He adds, “While admissions offices want smart students for our classrooms, we also want kind-hearted, caring, and joyous students who will add to our campus communities too.”

Don’t Pattern Match

Alan Ramirez is the dean of admission and financial aid at Sewanee, The University of the South. He explains, “A big concern I have is when students find themselves comparing their writing to other students or past applicants and transform their writing to be more like those individuals as a way to better their chances of offering a more-compelling essay.” He emphasizes that the result is that the “essay is no longer authentic nor the best representation of themselves and the whole point of the essay is lost. Their distinctive voice and viewpoint contribute to the range of voices in the incoming class, enhancing the diversity of perspectives we aim to achieve.” Ramirez simple tells students, “Be yourself, that’s what we want to see, plus there's no one else who can do it better than you!”

Don’t Feel Tied To A Topic

Jessica Ricker is the vice president for enrollment and dean of admissions and financial aid at Skidmore College. She says, “Sometimes students feel they must tell a story of grief or hardship, and then end up reliving that during the essay-writing process in ways that are emotionally detrimental. I encourage students to choose a topic they can reflect upon positively but recommend that if they choose a more challenging experience to write about, they avoid belaboring the details and instead focus on the outcome of that journey.” She adds, "They simply need to name it, frame its impact, and then help us as the reader understand how it has shaped their lens on life and their approach moving forward.”

Landmark College’s Stefanowicz adds, “A lot of students worry about how personal to get in sharing a part of their identity like your race or heritage (recalling last year’s Supreme Court case about race-conscious admissions), a learning difference or other disability, your religious values, LGBTQ identity…the list goes on.” He emphasizes, “This is always your choice, and your essay doesn’t have to be about a defining identity. But I encourage you to be fully yourself as you present yourself to colleges—because the college admission process is about finding a school where your whole self is welcome and you find a setting to flourish!”

Don’t Be Redundant

Hillen Grason Jr., dean of admission at Franklin & Marshall College, advises, “Don't repeat academic or co-curricular information that is easily identifiable within other parts of your application unless the topic is a core tenant of you as an individual.” He adds, “Use your essay, and other parts of your application, wisely. Your essay is the best way to convey who your authentic self is to the schools you apply. If you navigated a situation that led to a dip in your grades or co-curricular involvement, leverage the ‘additional information’ section of the application.

Thomas Marr is a regional manager of admissions for the Americas at The University of St Andrews in Scotland and points out that “Not all international schools use the main college essay as part of their assessment when reviewing student applications.” He says, “At the University of St Andrews, we focus on the supplemental essay and students should avoid the mistake of making the supplemental a repeat of their other essay. The supplemental (called the Personal Statement if using the UCAS application process) is to show the extent of their passion and enthusiasm for the subject/s to which they are applying and we expect about 75% of the content to cover this. They can use the remaining space to mention their interests outside of the classroom. Some students confuse passion for the school with passion for their subject; do not fall into that trap.”

A Few Final Don’ts

Don’t delay. Every college applicant I have ever worked with has wished they had started earlier. You can best avoid the pitfalls above if you give yourself the time and space to write a thoughtful essay and welcome feedback openly but cautiously. Don’t put too much pressure on yourself to be perfect . Do your best, share your voice, and stay true to who you are.

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What Is the Ideal Word Count for Articles and Other Pieces of Content?

The ideal word count for your web page depends on the type of piece, your audience, and many other factors.

Ask three different writers what the best word count is for an article, blog post, or web page and you may get three different answers. Ask Google and you will get 245 million results.

With so much ambiguity, how can content writers, media publishers, and other content professionals know the best number of words to use in their content?

Well, it turns out, Google results do have helpful advice. Consider these stats from various sources :

• The average first result on Google has a length of 1,500 words . Ok, so 1,500 words should be my target. Good.
• Longer posts, 2,000 words or more, tend to rank higher and are more likely to appear in the top 10 . Ok, ranking higher on Google is definitely a goal… 2,000 words it is…
• Content longer than 7,000 words gets more than three times the number of shares and links . Oh wow, that’s beastly… ok, I’ll go for 10,000 just to be safe…
• Content longer than 10,000 words can actually hurt your rankings, especially if it’s not on point and doesn’t nail search intent for users . Wait… huh?
• To rank within the first five positions in Google, i.e, on page one, shorter content length appears to be the key. I quit.

We know. It all seems overwhelming, but don’t give up just yet.

The best-selling manuscript of all time had a word count of more than 700,000 words. On the other hand, one of Time Magazine’s best-ranked blogs was under 200 words. The lesson here is that there is no one-length-fits-all answer. But what is clear is that word count matters and depends on your objective for a particular piece of content. 

Different objectives call for different word counts

If backlinks and shares are your focus, consider writing no less than 7,000 words.

If Search Engine Results Pages (SERPs) are more your speed, don’t stop writing until you’ve written at least 2,000 words. 

If reaching the masses is important to you, well, maybe you should get started on those 700,000 words.

With your objectives in mind, you’re ready to follow general rules of thumb for deciding the ideal word count for different types of content. But first, let’s consider a few best practices. 

How to determine the best word count for your web content

Whether you’re writing a new manuscript, academic journal, or a set of blog articles, there are best practices to follow to ensure you’re creating content that meets your objectives and gives your audience the right answers to their problems and search queries. 

Consider your audience

Prioritize quality over quantity, focus on on-page elements besides copy, provide different value with different lengths.

What you write isn’t nearly as important as whom you’re writing it for. Different audiences respond to different types of content. For example, technical buyers want in-depth pieces to  help them make purchasing decisions, while a busy parent may want quick information about a new bottle for their child.

E verything begins and ends with your audience. Keeping a pulse on what they’re doing and where they’re spending their time will produce better outcomes than guessing or relying on gut instinct.

Begin by asking yourself questions like: 

• Which of our content pieces are they already most engaged with?
• What is the average length of those posts? 
• What type of content are our competitors producing and how is it performing?

Answer these by team brainstorming sessions and using analytics tools to examine how your content is performing. 

Also consider emerging technology such as voice search that rely on more natural queries for online search. For example, ask, “What is the best word count for articles” vs. “What is the required length for articles?” Or, “number of words for a blog post” vs. “optimal word count for blog posts.”

A Google search of “what is the best word count for a blog” might yield a quarter billion results or more, but the results that will show up on SERPs in the wake of Google’s 2024 helpful content update are those that demonstrate experience, expertise, authoritativeness, and trustworthiness ( EEAT ) :

• Experience : Have real people with relevant experiences (not AI) write your content.
• Expertise : Focus on the depth and accuracy of your content, and cite your sources.
• Authoritativeness : Earn coverage, backlinks, and mentions from reputable website.
• Trustworthiness : Build and maintain trust with your audience through transparency and consistency.

Ask yourself and those outside your organization how your content measures up. Even better, survey your target market. Answers will help you optimize your content across platforms.

“A picture is worth a thousand words.” 

This phrase –originally, one look is worth a thousand words–is no less true today than when it was first coined by advertising exec Frederick R. Bernard more than a century ago.

Now, marketers have more ways than ever to engage audiences with imaging, beyond photos and video. Think GIFs, static or animated memes, and infographics. 

Perhaps the best definition of memes comes from Saint Hoax via the New York Times : “[They] are basically editorial cartoons for the Internet age.” These often take on a life of their own due to high shares and engagement. 

Infographics are more visually striking, updated versions of charts, diagrams, or illustrations—a visual way of representing a lot of information in a shareable format. 

Other ideas include making your content searchable within an article or blog post, adding a table of contents with links to sections, and offering a downloadable version of the article in .pdf format. 

Consider adopting one or more of these elements to complement your copy. 

Some content lengths resonate with specific audiences more than others. Consider a study by Neil Patel and his team about 10,000+ articles on the Internet. They found there are nuances to word count based on type of industry, type of content, and social media platform.

To rank in the top 10% of traffic, backlinks, and social media shares in your industry, the report concluded that average word count for articles should be between 500 and 1,500 words.  

Keeping in mind that word count will vary depending on your specific industry and objectives, here are rules of thumb for different types of content. 

Blog posts | 2,100 to 2,400 words

Blog posts between 2,100 and 2,400 words tend to perform the best for SEO ranking, according to SEO Journal . This word count further varies depending on your objective. For example, if you’re aiming to increase social media shares, your article can run between 300 and 10,000 words. Introductory posts tend to perform better at 300 to 500 words. Learn more about word count for SEO .

Whitepapers | 1,250 to 3,000 words

Whitepaper expert Gordon Graham defines whitepapes as persuasive essays that help readers understand an issue, solve a problem, or perform better at their jobs. To develop an argument and enough supporting detail, Graham suggests writing at least five pages, about 1,250 words. 

Social posts | 5 to 25 words 

Word count for social posts varies by platform. For example, the ideal LinkedIn post performs best at 25 words. Paid posts on Facebook are best at five to 19 words. Some users have found clever workarounds to expand their posts by using images with text, posting longer content in comments, or including external links to a continuation of the post. 

Core web pages | 300 to 500 words

Your About Us, Contact, and other core web pages are usually the first pages seen by your target audience. Word count matters here. To improve your search engine ranking, the optimal word count for a web page is about 500 words. SEOptimizer’s website word count tool can tell you if you need to boost (or decrease) your word count to start ranking higher in Google search results. 

Final words of advice

Length does matter. But arriving at the ideal word count for your content starts with a clear understanding of your industry, target audience, channels, and marketing objectives—and the value that quality, on-point content brings to readers.

Here, everything from brainstorming and use of analytics tools to doing self-assessments based on Google’s EEAT requirements. 

Word count is relative and will create different value for readers on different channels. A light, easy read for social is likely to have a much different length than a detailed, technical thought leadership piece meant to increase your search rankings on Google. 

Finally, consider breaking out of the “words-only” mindset—experiment with adding video, GIFs, memes, and infographics to your existing content to see if that drives higher engagement. 

And always prioritize quality of quantity. 

Get clarity on ideal word count for your content with VIP Parse.ly Analytics

Parse.ly, part of the WordPress VIP platform , has a feature that filters content by word count, which lets you compare the performance of longer- to shorter-length pieces through various metric, channel, author, and tag lenses (see image below). 

This is critical feedback that will help you plan and optimize your content strategy. For example, find out what word count works best for search or the sweet spot for bringing readers to your site from a newsletter.

Unlike other analytics solutions, Parse.ly makes working with data easy for writers, editors, and content marketers, giving them the insights they need to focus their content strategy and prove ROI.

Andrew Butler, Content Strategist, WordPress VIP

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