business presentation speech script

Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

• Personal intro: Unveils the speaker's background and expertise.
• Team intro: Showcases the experience and accomplishments of a team.
• Company intro: Unfolds the company's vision and values
• Topic intro: Sets the stage for the discussion topic.
• Product intro: Highlights the product's unique features and benefits.
• Project intro: Outlines the project's roadmap and expected milestones.
• Business plan intro: Provides a sneak peek into a business's strategic blueprint.
• Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to write an engaging and effective presentation script?

Explore expert tips and techniques to elevate your script, ensuring it resonates with your audience and enhances your message.

Bharti Jain

Delivering presentations

In today's world, presentations are a crucial part of professional communication, whether for pitching a new idea, educating an audience, or persuading potential clients. However, the backbone of any successful presentation is its script. A well-crafted presentation script can captivate your audience and deliver your message effectively. In this blog, we’ll explore the intricacies of crafting such a presentation that not only delivers information but also engages your audience, drawing insights from the tools and strategies provided by Prezent .

What is a presentation script?

It is much more than a mere set of words to be read or spoken; it is a strategic narrative designed to communicate ideas effectively. It’s the roadmap of your presentation content, detailing every turn of your story, every fact you want to highlight, and every emotion you wish to evoke. A well-written script aligns with your visuals and delivery, creating a harmonious and impactful presentation.

Here’s an example of presentation script containing key points only:

What are the key elements of a compelling presentation script?

When we talk about crafting a presentation script that captivates and engages, it's essential to focus on the following elements.

1. Write a script with a clear objective

It's a common misconception that the sole purpose is just to relay whatever is on your mind. Every presentation has a specific goal, and it's crucial to identify this goal right from the start. Are you looking to inform, persuade, inspire, or motivate your audience?

For example, if your goal is to persuade your audience, you need an approach as if you're a lawyer making a closing argument. This means your script should be filled with strong, convincing evidence and delivered in a tone that's persuasive and compelling. On the other hand, if your aim is to inform, it should resemble a teacher's lesson plan: well-organized, clear, and educational. Here, the focus is on clarity and thoroughness.

2. Audience-centric approach

Tailoring your content to resonate with your audience's interests and level of understanding is crucial. It’s similar to a chef knowing his diners' preferences before crafting a menu.

For example, If your audience comprises young entrepreneurs, using startup success stories and Silicon Valley anecdotes can make your content more relatable and engaging.

Ignoring the audience’s background and interests is like serving a steak to a vegetarian – it just won’t connect. So you need to ensure that you get your audience to listen.

3. Need to write a strong narrative

A strong narrative structure in your script is essential – consider it the spine of your presentation. It should have a compelling introduction (like the opening scene of a gripping movie), an informative body (similar to the plot development of a novel), and a memorable conclusion (the final scene that leaves the audience thinking).

For instance, Steve Jobs’ iconic iPhone launch presentation in 2007 masterfully followed this structure in his presentation speech, captivating the audience from start to finish.

4. Emotional engagement

Creating an emotional connection with the audience can be achieved through storytelling , anecdotes, or humor.

Take, for instance, the iconic "I Have a Dream" speech by Martin Luther King Jr. His powerful storytelling and emotional appeal transformed statistical data about racial injustice into a palpable narrative that moved an entire nation.

Similarly, humor can play a significant role in keeping the audience engaged. Ellen DeGeneres' commencement speech at Tulane University in 2009 is a prime example. She skillfully blended humor with her personal life story, especially her struggles and achievements.

5. Simplicity and clarity

Conveying your ideas in a straightforward and understandable manner is vital. Think of it as the principle of KISS (Keep It Simple, Stupid). Your presentation should be like clear, concise instructions, not a complex, hard-to-decipher manual. Avoid jargon and technical terms unless absolutely necessary.

Remember, Albert Einstein once said,

If you can't explain it simply, you don't understand it well enough.

Your script should reflect clarity of thought and simplicity of expression.

How to write a presentation script that is effective?

Crafting an engaging presentation script is a multifaceted process that requires attention to detail, a deep understanding of your subject, and a keen sense of audience engagement. Here are some crucial strategies that you should know:

1. In-depth research

To lay a solid foundation for your presentation, start with comprehensive research. Dive deep into your topic to ensure every aspect of your script is well-informed and accurate. This doesn't mean just skimming through the top Google search results. Explore various sources, from scholarly articles to industry reports, to gather a rich array of information.

This depth of understanding not only boosts the credibility of your presentation but also prepares you to confidently handle any questions that might arise during or after your presentation.

2. Conversational tone

A key aspect of a good script is its tone. Aim for a conversational style – as if you're talking to a friend over coffee rather than memorising & lecturing in a formal setting. This approach makes your presentation more relatable and engaging. Avoid complex jargon and technical terms unless necessary, and instead, opt for simple language that flows smoothly. Think of it like storytelling with data.

Check this example to understand better:

Without conversational tone

“In today's discourse, we shall examine the multifaceted and intricate ramifications of digital transformation on global business paradigms."

With conversational tone

"Let's talk about how digital transformation is changing the way we do business around the world. It's pretty fascinating stuff!"

In the first sentence, the formal tone and complex language create a barrier, making the content feel distant and academic. The second sentence, conversational in nature, uses simple language and a friendly approach, inviting the audience into an engaging discussion.

3. Proper visual integration

Visuals are not just decorations; they are integral to reinforcing your message. While scripting, think about how each segment of your speech can be accompanied by relevant visual aids, whether it's a slide, an infographic, or a short video clip. For instance, when discussing a complex process, a diagram can make it easier for your audience to grasp. The key is to ensure that your visuals complement your words, adding clarity and keeping the audience visually engaged.

4. Interactive elements

Engaging your audience is crucial, and interactive elements can significantly boost this engagement. Incorporate rhetorical questions to provoke thought or invite audience participation at certain junctures. You might include a quick poll, a show of hands, or even a brief Q&A session. These elements transform your presentation from a monologue into a dialogue, making it a two-way interaction that keeps your audience actively involved.

5. Rehearse and practice your presentation

The final and perhaps most critical step for the presenter is to refine and rehearse the script several times . This is where you fine-tune your pacing, adjust your tone, and smooth out any rough edges. Rehearsing out loud, ideally in front of a mirror or a test audience, helps identify parts of the script that may need reworking. Pay attention to timing, pauses, and emphasis on key points. Remember, practice doesn’t just make perfect; it builds confidence, ensuring that when it's showtime, you deliver with poise and impact.

How to enhance the effectiveness of a powerpoint presentation through engaging designs?

The integration of engaging presentation designs in your presentation can significantly boost it's effectiveness. Thoughtfully chosen visuals and layout strategies not only grab attention but also make your message more impactful. Let’s delve into how to achieve this synergy:

1. Slide with complementary visuals

Utilize design elements like relevant images, charts, and infographics that reinforce your script’s message. For example, if you're discussing market growth, a well-designed graph can visually represent the data you're talking about, making complex information more accessible and engaging. The key is to choose visuals that directly support and enhance what you're saying.

2. Consistent theme

Maintaining a consistent design theme throughout your presentation helps in creating a visually cohesive experience and makes your brand image stronger. This includes consistent use of color schemes, fonts, and graphic styles that align with the tone and content of your presentation. A uniform theme not only looks professional but also helps in keeping the audience’s attention focused on your message.

3. Focus on readability

Ensure that any text on your visuals is clear and easy to comprehend. Overloading slides with text can overwhelm your audience. Instead, opt for key phrases or bullet points that complement your spoken words. The text should be large enough to be easily readable from a distance, and the color contrast should make it stand out against the background.

4. Balanced layout

Achieving a balance between visual elements and white space is crucial for a clean and effective slide design. A cluttered slide can distract and confuse your audience, while too much white space may lead to a lack of visual interest. Aim for a layout that emphasizes key elements, using white space to highlight important information without making the slide feel overcrowded.

Expert tips for great presentation speech

Delivering a strong presentation is more than just writing; it involves a nuanced blend of delivery techniques, audience interaction, and adaptability. Here are some expert tips presentation style:

1. Dynamic pacing

Varying the pace of your delivery keeps your audience engaged. For example, slow down during complex topics for better understanding, and speed up during familiar or lighter segments to maintain energy. This dynamic pacing ensures that important points are emphasized and the audience remains attentive throughout.

2. Feedback loop

Gathering feedback on your script and presentation style can offer invaluable insights. It’s like holding a mirror to your performance. Present it  to a small group or a trusted colleague and solicit a honest feedback from your audience. Pay attention to their responses and suggestions - they can help you identify areas for improvement that you might not have noticed on your own.

3. Body language and voice modulation

Being conscious of your non-verbal cues and voice modulation can dramatically enhance the effectiveness of your delivery. Your body language should complement the tone of your message.

For instance, use open gestures for welcoming or inclusive points, and firmer gestures for strong, decisive statements. Similarly, modulate your voice to match the content - a softer tone for sensitive topics, or a stronger, more assertive tone for key arguments. This congruence between your words and your delivery makes your presentation more convincing and engaging.

4. Stay adaptable

Adaptability is crucial in presentations. Sometimes, despite all the planning, the audience's reaction may not be what you expected, or technical issues may arise. Be prepared to improvise your approach on the fly.

For instance, if a particular part of your presentation isn't resonating as expected, be ready to shift gears, perhaps by moving to an interactive Q&A earlier than planned.

Staying adaptable ensures that you maintain control of the presentation, no matter the circumstances.

What are the benefits of a good presentation script?

It enhances your ability to connect with the audience. It serves as a guide, ensuring that you deliver your message in a clear, engaging, and relatable way. When you have a well-crafted script, it's easier to explain complex topics in a way that's easy for everyone to understand. This not only keeps your audience attentive but also makes your presentation more memorable.

Additionally, as the presenter, you get confidence boost. Knowing that you have a solid foundation for your presentation helps reduce anxiety and allows you to focus on delivery. As a result, your message doesn't just get heard; it resonates with the audience, leaving them informed, inspired, and often impressed by the clarity and effectiveness of your communication.

How can Prezent help with great presentation scripts?

Prezent, the communication productivity platform for enterprise teams, can significantly enhance the process of writing and delivering presentation scripts in various ways:

1. Efficiency in slide creation: Prezent's AI capabilities streamline slide creation. With a library of over 35,000 slides , presenters can quickly find and customize them, allowing more time to focus on writing a script with great content and delivery.

2. Consistency and brand alignment: Prezent ensures that all slides adhere to brand guidelines , maintaining a professional and cohesive look throughout the presentation. This consistency is crucial for the visual elements.

3. Enhanced storytelling through visuals: The AI-driven slide creation tools in Prezent suggest visual storytelling elements relevant to the script. This enhances audience engagement and understanding, particularly when complex points need to be conveyed.

4. Best practice examples and learning: Prezent offers a feature of best practice examples – a curated collection of exemplary presentations. These examples showcase industry norms and creative approaches, providing valuable insights into effective presentation styles and structures.

5. Personalized insights with fingerprints: The ' Fingerprints ' feature in helps understand your and your audience's strengths, preferences, and areas for growth. This leads to personalized insights, enhancing communication skills and ensuring that the presentation resonates with the audience. Create your Fingerprint today !.

6. Adaptability to content: Prezent adapts slide design based on the script's content, suggesting appropriate charts for analytical sections or illustrative visuals for narrative parts, ensuring the slides are in perfect harmony.

7. Feedback and improvement suggestions: With its advanced AI capabilities, Prezent can offer feedback and improvement suggestions on both the content and design of the presentation, based on communication and design best practices.

Overall, Prezent acts as a comprehensive tool for enhancing presentation scripts, ensuring that the visual components effectively support and elevate the spoken content, while also offering insights and suggestions for continuous improvement. To see Prezent in action you can sign up for our free trial or book a demo today!

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Presentation Script | Ultimate Guide To Engage Your Audience in 2024

Jane Ng • 05 Apr 2024 • 7 min read

How can you organize a PowerPoint presentation so it engages the audience? this is a hot topic! Are you looking for a script presentation example? Every memorable presentation starts with a single blank page and a writer’s determination to create something extraordinary. If you’ve ever found yourself staring at that intimidating blank canvas, unsure how to transform your ideas into a captivating script, fear not. 

In this blog post, we’ll guide you on how to write an impeccable presentation script that will mesmerize your audience. Moreover, we’ll provide you with practical tips and real-life examples that help you kickstart your journey toward crafting a compelling presentation script.

Learn how to write a presentation script with AhaSlides, today!

Table of Contents

Why a well-written presentation script matters, how to write a presentation script, expert tips for writing an engaging presentation script.

• Presentation Script Example 
• Key Takeaways

Overview – Presentation Script

• Presentation description
• Title ideas

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A well-written presentation script is the backbone of your delivery, ensuring structure, engaging your audience, boosting your confidence, and providing adaptability.

• An excellent presentation script brings structure and clarity to your message.
• It keeps your audience engaged and helps them understand your ideas. 
• It also ensures consistency and repeatability, especially when presenting multiple times. 
• A good script for presentation provides adaptability and preparedness, enabling you to adjust and handle unexpected situations. 

In addition, for many presenters, nerves and Glossophobia can be significant hurdles to overcome. A well-written script provides a sense of security and confidence. Like a safety net, it ensures that you have your key points and supporting details at your fingertips. This boosts your confidence and reduces anxiety, allowing you to deliver a more polished presentation.

So, how to make a script for a presentation?

Before writing a presentation script, you need to know your audience’s background, interests, and knowledge level. Then clearly define the purpose of your presentation. Having a clear objective will help you stay focused while writing your script.

1/ Outline The Structure

Start with an attention-grabbing introduction, followed by the main points you want to convey, and conclude with a strong summary or call to action.

For example:

• Introduction – The introduction script for presentations should be a welcome and personal connection to the topic. 
• Main Points – Benefits of “topic”
• Transitions – Use phrases like “Now let’s move on to,” or “Next, we’ll discuss.” 
• Conclusion – Recap key points and call to action.

You can consider using bullet points or headings to organize your ideas within each section.

2/ Craft A Powerful Opening

Crafting a strong opening statement is crucial to capturing your audience’s attention and setting the tone for your entire presentation. Here are some key elements to consider when creating an impactful opening statement:

• Hook the Audience: Start with a captivating hook that immediately grabs the audience’s attention
• Establish Relevance: Communicate the relevance and importance of your topic to the audience. Highlight how it relates to their lives, challenges, or aspirations.
• Create an Emotional Connection: Appeal to your audience’s emotions and create a sense of resonance or empathy. Connect with their desires, challenges, or aspirations to make a personal connection.

3/ Develop Key Points

When developing the key points in your presentation script, it’s essential to provide supporting information, examples, or evidence that reinforces your message. Here’s how you can expand on each main point:

Supporting Information:

• Present facts, data, or expert opinions that support your main point.
• Use credible sources to strengthen your arguments and provide context.
• Use evidence to back up your claims and increase credibility.

Logical Order or Narrative Flow

• Organize your main points in a logical order to facilitate understanding.
• Consider using a narrative flow to create a compelling storyline that connects your main points.

4/ Incorporate Visual Aids

Incorporating visual aids strategically into your presentation can significantly enhance understanding, engagement, and retention of information.

• Example: If you’re discussing the features of a new product, display images or a short video demonstrating its functionality as you describe each feature.

5/ Include Transitions and Signposts

Including transitions and signposts helps guide your audience through your ideas and ensures they can easily follow your train of thought.

You can use concise and engaging language to introduce the upcoming subject matter.

• Example: “Next, we’ll explore the latest…”

Or you can use questions to transition between sections or engage the audience’s attention.

• Example: “But how can we tackle this challenge? The answer lies in…”

6/ Summarize and Conclude

• Recap your main points to reinforce key messages concisely.
• End with a memorable conclusion that leaves a lasting impact or a call to action for your audience.

7/ Seek Feedback and Revise

• Share your script with a trusted colleague, friend, or mentor for constructive feedback.
• Once you have made revisions based on feedback, practice delivering your revised script.
• Refine and fine-tune your script as needed through practice sessions and additional feedback.

Involve The Audience

Boost audience participation and engagement by leveraging interactive features such as Q&A session , live polls, quizzes and small activities through AhaSlides . By utilizing these interactive elements, you can transform your presentation into a dynamic and engaging experience for your audience.

You also can ask your audience for feedback by rating scale or Likert scale !

Use Conversational Language

Write your script in a conversational tone to make it more approachable and relatable. Avoid jargon and complex terminology that might alienate your audience.

Know Your Key Takeaways

• Identify the main messages or key takeaways you want your audience to remember.
• Craft your script around these key points to ensure they are emphasized throughout the presentation.

Address Potential Questions or Concerns

By proactively addressing potential questions or concerns within your presentation script, you demonstrate thoroughness, credibility, and a genuine commitment to addressing your audience’s needs. 

This approach helps foster trust and ensures that your presentation provides clear and comprehensive information, leaving your audience feeling satisfied and informed.

Presentation Script Example

Here’s an example of a presentation script about “The Power of Effective Communication”: 

Key Takeaways 

In conclusion, crafting a well-written presentation script is essential for delivering a successful and impactful presentation. By following the steps and tips outlined in this guide, you can create a script that engages your audience, communicates your message effectively, and leaves a lasting impression.

Remember, incorporating interactive elements can significantly enhance audience engagement and make your presentation more memorable. AhaSlides, with our wide range of templates and interactive features like questions, polls , and activities, provides a powerful platform to involve your audience actively and create an interactive and dynamic presentation experience.

How do you write a script for a presentation?

Here are steps on how to write an effective presentation script: Outline the structure, including an attention-grabbing introduction, main points, and a strong conclusion.  Craft a powerful opening that hooks the audience, establishes relevance, and creates an emotional connection.  Develop key points with supporting information and logical order.  Incorporate visual aids strategically to enhance understanding.  Use transitions and signposts to guide your audience.  Summarize and conclude with impact .  Seek feedback, revise, and practice for a polished presentation.

How do you start a presentation script example?

Here’s an example of how you can start a presentation script: – “Good morning/afternoon/evening, ladies and gentlemen. Thank you all for being here today. My name is_____, and I am delighted to have the opportunity to speak with you about_______. Over the next _______, we will explore [briefly mention key points or objectives of the presentation].” The opening lines should aim to grab the audience’s attention, establish your credibility, and introduce the topic you will be discussing. 

Is it okay to read a script for a presentation?

While it’s generally recommended to avoid reading directly from a script, there are situations where it can be beneficial. For formal or complex presentations like academic or technical talks, a well-crafted script ensures accuracy and keeps you on track.  However, in most cases, a conversational style with notes or prompts is preferred. This allows flexibility, spontaneity, and better audience engagement. 

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Business Presentation: 21 Tips For A Persuasive Business Speech

When it comes to having a persuasive and convincing business presentation, it goes way beyond just having a bunch of colorful slides. 

So, whether your business presentation is for prospective clients or board members of an organization, what matters most is ensuring that your presentation is impressive and convincing. 

In this article, we shall be guiding you through a handful of 21 expert tips to help you ace your business presentation with a persuasive speech that is sure to convert your audience.

But before we start, we need to understand this concept;

What is a Business Presentation?

A business presentation is a piece of formal information that is presented in front of stakeholders, business owners, members of the board, or investors in order to showcase a potential business opportunity, challenge, risk, or innovation with facts, data points, and analytical reasoning.

Business presentation is usually carried out with the aid of some presentation tools. Such tools include projectors, statistical documents, flip charts, video, audio presentation materials, etc. 

Interestingly, the ultimate goal of a business presentation is to capture and sustain your audience’s interest while passing your ideas across to them.

Highly Recommended Articles to Read After This One:

7 Elements of a Sales Presentation that Converts

13 Ways to Deliver a Compelling Pitch Presentation

The question is, ‘How do you structure a business presentation to get the best result’? Let’s look at these insights.

7 Insights on How to Prepare and Structure a Business Presentation

In structuring your presentation, the first thing to do while preparing your draft is to decide which form you want your presentation to take. 

This could be informative, entertaining, persuasive, or inspiring. So, whichever form you would like your presentation to take, here are some useful tips on how to structure your presentation.

1.     Start with facts and a story 

In order to get your audience’s attention and keep them longing for more, it is best to start your presentation with facts about the current situation.

After telling them the fact about the current state of things, you then back it up with a story about how such facts could affect them.

Related Article: 8 Key Things to Know for Better Storytelling

2.     Go down to the explanation

After establishing the fact and backing it with a story initially, the next thing in line is to elaborate on the fact you have laid down. With this, your audience can have a clearer understanding of what you are talking about.

The objective here is to take your audience through the road map of how to get to the solution or destination because you had already established in your introduction.

3.     Pitch your ideas and solution to the audience 

Yes, while trying to guide your audience by explaining the facts you had already established, chances are that there will be potential hurdles along the way in the process line. 

So, this is where your idea and solutions come in, and at this point, you have to pitch how your ideas and proposals will help your audience solve the impending problems along with the road map.

At this point, all your audience needs are data, tests, and experiments through which the problem can be solved. Click here to find more tips on how to pitch your ideas.

4.     Make room and prepare for objections

Sure, while you propose your solutions and ideas to your audience, you will most likely be faced with questions and objections about your choice of solution for a problem. 

Objections and challenges to your proposed idea from an audience are very common and to be expected in any business presentation. 

However, since you have already done your research about the subject matter, you should be able to give convincing answers or alternative solutions to any objections or questions about your proposition.

5.    Have facts and social proofs to back your solutions

While the objections and questions from your audience may seem like the end of the road for your presentation, you will be able to give precise answers to their questions and objections with the right preparation. 

Also, to show your audience that you have prepared enough for the presentation, you can convince them more by using some facts, figures, and well-crafted stories to seal your answers.

After giving precise answers to your audience’s questions and trying to clear the air about any objections they may have, it’s time to reemphasize your presentation’s main ideas. 

Doing this will bring back your audience’s interest and attention to the idea and solutions you are proposing to them. 

That will also serve as a reminder that creates ripples of your message in their head even after your presentation.

7.     Close with a befitting story 

Your closing story could be the completing part of the story you shared before starting your presentation. Alternatively, it could be another story that will resonate with the main message or ideas in your presentation within your audience.

Whichever one you are closing with, ensure that it is strong enough to nail your points and ideas and create ripples of the message in your presentation within your audience.

7 Insights on How to Deliver a Business Presentation

How you deliver your message to your audience determines the effectiveness of your presentation.

Irrespective of where you will deliver your business presentation and the number of people you may have as your audience, one important goal you want to achieve is to ensure that your business presentation turns out a huge success at the end of the session. 

1.     Start strong

The first step of delivering a business presentation is Starting your business presentation with a huge banger that will keep your audience expectant and set the tone for your presentation’s entire content. 

For instance, you may start with a famous quote or some shocking statistics that awaken their consciousness of paying rapt attention to your presentation’s content.

Alternatively, you can also have a good kick off with an attention-grabbing image, an interesting video, or even a touching story about something familiar to your audience (or related to their services, products, and customers).

Nevertheless, since the first impression is key to your business presentation’s overall success, you need to assure your audience that your business presentation is worth their time, not just a dry talk where you dispiritedly keep talking to them. 

2.    Interact with your audience

Talking “at” your audience instead of talking and having a conversation with them is one of the death traps to making your business presentation sleep-inducing and super boring.

To make your business presentation more practical and engaging, you can politely request your audience to signify by raising their hands if they agree to a point or argument in your presentation.

By so doing, you are most likely to avoid the most dreaded “ death by PowerPoint ” and having your audience flow with you throughout your presentation.

3.     Use visual aids where necessary

Depending on your business presentation’s content, adding some visual aids in your slides can boost the level of your audience’s interest and attention in your presentation.

While using visual aids, ensure that they are images or videos that will help give a clearer insight and understanding of your points to your audience, instead of serving as an explanation aid for yourself.

Nevertheless, when using visual aids, they should be kept simple and short so that they won’t defeat the purpose of getting your audience’s attention and help them get your points better. 

4.     Have a laid down strategy for your presentation

Before walking up to the podium to address your audience, you must have done thorough background research on the subject matter with ample rehearsal on how you will present each point.

Irrespective of how nervous you may be at the sight of your audience, never try to get through the whole presentation as fast as you can before you slump in their presence.

Instead, mount the stage with an intent and a purpose. Be determined that your presentation’s purpose won’t be defeated by the faces that make up your audience. 

Also, create charts, images, drawings, and bullet points to present your idea, and don’t stick to a globe of words all over your slides.

With that last tip, you will be able to avert the pitfall of standing up to read through your slides in a monotone that will send all your audience to sleep within the shortest time.

5.    Establish eye contact with your audience and smile

Personalizing your presentation and interaction with your audience is an excellent way to have them respond to your presentation instead of standing up to speak to them like a robot.

While giving your presentation, ensure that you establish friendly eye contact with many members of your audience so that they can feel that yes, you are communicating with them individually.

Maintaining some level of contact with your audience is a good way to tell your audience that you are confident in your ideas. It can also mean that you value the time your audience has spared to listen to your presentation.

And spotting a few friendly faces within your audience to whom you can smile at once in a while is also another great way to regain your confidence, especially when you are feeling nervous.

6.    Be enthusiastic about your presentation   

Vanessa Edwards, the founder of the science of people, and famous TED talker has a funny, yet interesting video on how to prepare your voice, voice warm ups, and your opening lines…in a way that gets the audience excited.

Your vibes matter as much as the idea you are sharing during a business presentation. For this reason, it is a helpful insight to feel passionate about your presentation. 

The reasoning is quite simple. At the slightest time when you begin to express some cues of tiredness and boredom about your presentation, your audience will feel the same and even more.

Anyone who is listening to your presentation will be able to tell how passionate you are when it comes to the points you are sharing in your presentation. 

They can tell through your stage usage, eye contact, pitch, and your overall body language .

You can adopt some preparatory strategies such as vocal exercises, stretching, listening to songs, or even reading some inspirational quotes to boost your enthusiasm about your business presentation. 

You may also have a bottle of water close to you to keep you hydrated and energized throughout your presentation.

7.     Be authentic and original in your delivery

No audience ever wants to listen to a presenter that comes all polished up to lecture them on a particular topic with some bodily cues that depict pretense. 

The obvious truth is that when you are original in your expression and presentation, your audience will appreciate your presentation and be more likely to trust your words.

Summarily, the whole point of delivering a great business presentation is by connecting with your audience and sharing your ideas with them in the best way possible. 

 7 Ways to Make a Memorable Business Presentation

Preparing for a business presentation and coming on stage to deliver and making it memorable are two different things. 

This is usually the case since it is generally difficult to persuade others to buy your ideas, adopting your proposal or solution to a problem. 

1.     Show your audience that you have carried out enough research

One way to make your business presentation memorable and persuasive is to research the topic or subject matter extensively. 

With such research carried out before, you can confidently show your audience that you are in the best position to speak to them on the subject matter. 

While doing this, you can help your points sink more and be more persuasive when you use examples and illustrations from your audience’s world or even using images and visual aids that resonate with your audience’s industry.

Besides visual aids, you can also use some technical languages that are unique to your audience’s industry.  

By so doing, you are giving your audience a sense of individuality since they will be convinced that the presentation was specially prepared for them.

2.     Exhibit some level of doggedness

When presenting ideas that are meant to persuade your audience, your first attempt may not yield the expected results. 

For this reason, always consider a second attempt if your first attempt at persuading your audience didn’t work out. 

With this, you can build on objections raised during the first encounter to make the second presentation more persuading and memorable.

3.     Be prepared to proffer alternative solutions

In some cases, your key ideas in a presentation may be opposed or faced with some potential obstacles. 

In this case, while preparing for your presentation, ensure that you outline or identify other alternative solutions that can be adopted in a situation where an inevitable obstacle hinders your proposed solution.

4.     Establish an emotional connection between yourself and your audience

In most cases, emotional cues help create and establish your decision-making process, and this can work wonders even where facts and figures cannot work.  

According to Antonio Damasio , a renowned neuroscientist, “emotion and feelings play a major role in humans’ reasoning.” Here is a video where he explains and describes the place of emotion in human decision making.

5.     Incorporate a story or two into your business presentation

Although facts and data are known to be very good at persuading people, one of the best ways to persuade your audience with your presentation is by telling them a well-crafted story. 

With this, you can boost your audience’s interest in your presentation, and even help them to understand your points better.

6.    Present your speech with conviction

Generally, commanding some level of conviction in what you are saying is very important in public speaking, and this trait is critical, especially when presenting a persuasive presentation. 

One reason why conviction in your expression is crucial is that any iota of hesitation from you is enough to stir your audience into doubt about the ideas you share with them. Remember, doubt is very insidious!

• The opening statement
• About 3-4 sentences outlining your central idea or message
• The top 3 most important aspects of your proposal

In case you have some challenges memorizing your presentation, here are some tips to help you do so professionally.

7.     Show proof about what others are doing

Having some social proof is a powerful psychological concept that can help you persuade your audience to believe and buy your ideas and proposals when doing a business presentation.

Having social proof about others has a bandwagon effect that can quickly help you to sway your audience towards your ideas. 

As a way of incorporating social proofs into your business presentation, you can tell your audience about how many of your customers have already adopted your solutions and how they are enjoying your ideas from such solutions.

References & Further Reading

Visme. 15 Expert Tips for Giving a Powerful Business Presentation .

VisualHackers. 13 Tips for a Powerful Business Presentation .

HBR, Chris Anderson. How to Give a Killer Presentation .

13 Ways to Effectively Deliver an Awesome Pitch Presentation

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Presentations are a common part of our personal and professional lives. Whether you're a student, an employee, or an entrepreneur, mastering the art of presentations is a valuable skill.

A well-crafted presentation speech can inspire, inform, and engage your audience, leaving a lasting impact. 

So how can you craft an engaging presentation speech?

In this guide, we will walk you through the process of creating and delivering a compelling presentation, step by step. From writing your speech to mastering public speaking techniques, we've got you covered. 

So, let's dive in! 

• 1. What is a Presentation Speech?
• 2. How to Write a Presentation Speech?
• 3. How to Start a Presentation Speech?
• 4. How to End a Presentation Speech? 
• 5. Presentation Speech Examples 
• 6. Tips for Making Your Presentations More Engaging
• 7. Presentation Speech Topics

What is a Presentation Speech?

A presentation speech is a type of speech that serves to convey information, share ideas, persuade, or inspire a specific audience. A presentation speech is carefully planned and typically delivered in a formal setting, such as a classroom, a boardroom, or a conference.

In other words, a presentation speech can be defined as: 

A public speech that attempts to inform or convey a particular message effectively to a specific audience. 

Main Components of a Presentation Speech

The key elements that set a presentation speech apart are its intentionality and structure. Here's a breakdown of these crucial aspects: 

• Purpose 

Every presentation speech has a clear purpose, which could be:

• To persuade
• To entertain
• To inspire and motivate 

Understanding your purpose is the foundation upon which you build your speech.

A presentation speech typically follows a structured format that includes an introduction, body, and conclusion. The introduction lays out the context, the body conveys the main content, and the conclusion reinforces the key points. 

Effective presentation speeches are tailored to the needs and expectations of the audience. Knowing your audience helps you choose the right tone, style, and content.

• Visual Aids

Presentation speeches often make use of visual aids like slides, props, or multimedia elements to enhance the message and keep the audience engaged.

How to Write a Presentation Speech?

Creating an effective presentation speech requires careful planning and organization. Here's a step-by-step guide to help you write a presentation speech effectively:

Determine the Audience

The first step in crafting a presentation speech is to understand your audience. Consider their background, knowledge, interests, and expectations. Are they experts in the subject, or are they new to it? This information will shape the tone and depth of your speech.

Choose a Topic

Select a topic that aligns with both your expertise and the interests of your audience. Your topic should be engaging and relevant. It could be a current issue, a problem-solving solution, or a subject of general interest. Make sure your passion for the topic shines through.

Research and Gather Information

To build a strong speech, gather credible information from a variety of sources. Use books, articles, online resources, and expert interviews. Keep track of your sources and make note of key statistics, quotes, and examples that support your message.

Make an Outline

Creating a structured outline for your presentation speech is essential for keeping your message organized and ensuring that your audience can follow your points easily. 

Here's how to construct a well-organized presentation speech outline:

Review and Revise

After you've written your speech, review it for clarity, coherence, and conciseness. Here are the steps you should take for reviewing your speech:

• Ensure that each point supports your main message and is easy to understand. 
• Check for grammar and spelling errors.
• Practice your speech in front of a mirror or with a friend. Pay attention to your delivery, pacing, and timing. Make necessary revisions based on your practice sessions.

Remember that a well-written presentation speech not only conveys your knowledge but also connects with your audience on a personal level. Your goal is to inform, persuade, or inspire, and the steps outlined here will help you achieve just that.

How to Start a Presentation Speech?

Now that you’ve written your presentation and its content, the time has come to deliver your speech. So, how to open a presentation speech effectively? 

The beginning of your presentation speech is your chance to make a strong first impression and captivate your audience's attention. 

Here are key steps to help you start your presentation speech effectively:

Begin with a Hook

Grab your audience's attention with a compelling opening. This could be a surprising fact, a thought-provoking quote, a relevant anecdote, or even a rhetorical question. The goal is to pique their interest right from the start.

Here are some example phrases that you can use to catch your audience’s interest:

• "Did you know that..."
• "Imagine a world where..."
• "I'd like to start with a story..."
• "Have you ever wondered why..."
• "Let's begin with a surprising statistic..."
• "Picture this scenario..."
• "Today, I want to share a secret with you..."
• "What if I told you that..."
• "To get your attention, I'll start with a riddle..."
• "I have a question for you:"

Learn more about crafting better hook statements with our complete guide to writing engaging hooks with hook examples .

Introduce Yourself

After the hook, briefly introduce yourself. Share your name and a few words about your background or expertise that make you a credible source on the topic. 

These example phrases below demonstrate how you can get the audience to know you:

• "Hello, I'm [Your Name], and I've been working in [relevant field] for [number of years]."
• "I'm [Your Name], and I've had the privilege of [mention significant achievement or experience]."
• "Good [morning/afternoon/evening], my name is [Name], and I'm here as a [your role] at [your organization]."
• "For those of you who don't know me, I'm [Your Name], and I specialize in [relevant expertise]."
• "It's a pleasure to be here with you today; I'm [Your Name], and my journey in [relevant field] has been truly inspiring."

Make sure to keep your introduction short and direct. If you take 20 minutes to introduce yourself, you might lose the audience’s interest in your speech. So, keep it clear and short. 

Mention the Topic or Purpose

After hinting at the topic through the hook and introducing yourself, you should clearly state the purpose or topic of your presentation. 

Let your audience know what they can expect to learn or gain from your presentation. This sets the stage for your audience, giving them a sense of direction.

• "Today, I'm going to share with you the key strategies to..."
• "The purpose of this presentation is to shed light on..."
• "In the next [time duration], I will explore the critical aspects of..."
• "I aim to help you understand the importance of..."
• "By the end of this presentation, you'll have a clear grasp of..."
• "Our goal today is to uncover the secrets of..."
• "I want you to leave here with actionable insights into..."
• "My objective is to show you how to achieve [specific goal]."
• "We're going to dive deep into the world of [presentation topic], and you'll walk away with..."

How to End a Presentation Speech? 

The conclusion of your presentation speech is your final opportunity to leave a lasting impact on your audience. A strong conclusion should effectively summarize your key points, reinforce your message, and inspire action or reflection. 

Here's how to end a presentation speech on a high note:

Summarize Key Points

Begin by recapping the main takeaways of your speech. Summarize the key points in a concise and clear manner. This reinforces the core message and helps your audience remember what you've shared.

Here are some helpful phrases you can use:

• "To recap our journey today..."
• "In conclusion, let's revisit the key takeaways..."
• "In summary, we've explored..."
• "To sum it up..."
• "As a quick reminder..."
• "So, to put it all together..."
• "In a nutshell..."
• "To reiterate our main points..."
• "Let's briefly go over what we've learned..."
• "In brief..."

End with Impact

Craft a memorable closing statement that reinforces the significance of your topic. This statement can be a thought-provoking quote, a powerful anecdote, or a call to action It should be emotionally engaging and leave a strong impression.

If your presentation aims to inspire action or change, make a clear and persuasive call to action. Encourage your audience to take specific steps based on the information you've provided. Whether it's signing a petition, making a change in their personal lives, or joining a cause, specify what you want them to do next.

For instance, you can end with these impactful words:

• "As we conclude, consider this..."
• "To leave you with something to ponder..."
• "This statistic is a sobering reminder..."
• "Let's close with an inspiring story..."
• "As we finish, remember..."
• "I want you to carry this message with you..
• "Now, I encourage you to take the next step..."
• "Let's turn knowledge into action..."
• "I challenge each of you to..."
• "It's time to make a difference, starting with..."

Thank the Audience

Express gratitude to your audience for their time and attention. A simple "thank you" goes a long way in building rapport and goodwill. 

You can also take some ideas from these “thank you” phrases:

• "I want to express my sincere gratitude to each one of you for being here today."
• "Thank you all for your time and attention throughout this presentation."
• "I'm truly grateful for the opportunity to share this information with you."
• "Your presence here means a lot, and I appreciate your engagement."
• "I'd like to take a moment to thank you for joining me in this discussion."
• "A big thank you to our attentive audience for being a part of this conversation."
• "I appreciate your willingness to be here and participate in this presentation."
• "Your presence has made this presentation more meaningful."
• "Thank you for being such a wonderful and responsive audience."
• "Your interest in this topic is greatly appreciated."

Open the Floor for Questions (if applicable) 

If you plan to have a question-and-answer session, invite your audience to ask questions. Be prepared to provide thoughtful and informative responses. The conclusion of your presentation speech should leave your audience feeling informed, inspired, and motivated. 

Presentation Speech Examples 

Taking help from good and structured presentation speeches will allow you to write and deliver the address smoothly. Here are some examples of presentation speeches you can follow to write a well-structured presentation. 

Award Presentation Speech Example

Product Presentation Speech Example

Thesis Presentation Speech Example

Presentation Speech Script Sample

Presentation Speech Template

Tips for Making Your Presentations More Engaging

Delivering a presentation speech that captivates your audience and leaves a lasting impression requires more than just good content. It also involves effective communication and engaging delivery. 

Here are some essential tips for giving better presentations:

Master Your Body Language

Sometimes, your body language speaks more than your words – make it say 'confident and engaging.'

• Maintain good posture; stand or sit tall with confidence.
• Make eye contact with your audience to establish a connection.
• Use hand gestures purposefully to emphasize key points.
• Move around the stage or speaking area to engage with different audience members.
• Smile and convey enthusiasm; it's contagious.

Focus on Voice and Tone

Presentations depend on your ability to speak. Use your speech strategically to enhance your presentation.

• Speak clearly and at a moderate pace, ensuring everyone can understand you.
• Vary your tone and pitch to avoid a monotone delivery.
• Use pauses strategically to emphasize important points or allow your audience to digest information.
• Adjust your volume to ensure everyone in the room can hear you without straining.
• Practice vocal warm-up exercises to avoid vocal strain.

Prepare for Nervousness & Anxiety

Embrace the butterflies in your stomach as the energy that fuels a stellar presentation. Here’s how you can do that:

• Prepare thoroughly; knowledge and practice reduce anxiety.
• Deep breathing and relaxation techniques can help calm nerves before and during your presentation.
• Visualize a successful presentation and focus on your message rather than your anxiety.
• Embrace the natural adrenaline rush as a source of energy and enthusiasm.
• Start with a familiar or engaging point to build confidence.

Welcome Questions and Feedback

The question and answer session can be a great opportunity to engage with your audience. Make it successful with these tips:

• Encourage questions and feedback to engage your audience and clarify any doubts.
• Be polite and patient when responding to questions or criticism.
• Use feedback as an opportunity for conversation and engagement.
• Anticipate relevant and common questions and practice their answers beforehand.

Tailor to Your Audience

The best speeches are those that are loved by the audience. Tailor your speech according to their expectations.

• Customize your speech to the interests and needs of your specific audience.
• Use language and examples that resonate with your listeners.
• Address any potential concerns or objections your audience might have.
• Research your audience's background and preferences in advance.
• Make sure your content is relevant and relatable to your audience.

Engaging Visual Aids

Visual aids should enhance, not overpower, your speech. Here is how to use them effectively:

• Use slides or visual aids sparingly, and keep them simple and clear.
• Avoid overcrowding slides with text; use visuals to complement your spoken words.
• Ensure that visuals are easy to read and understand from a distance.
• Practice with your visual aids to smoothly incorporate them into your speech.
• Be prepared to present without visual aids in case of technical issues.

Presentation Speech Topics

Now that you know how to write and deliver an engaging presentation, you may be wondering about a topic to speak on. You need a strong and interesting topic to make your presentation speech impactful. 

Here are some compelling presentation speech ideas to help you out:

• The Impact of Artificial Intelligence on the Job Market
• Climate Change and Sustainable Practices
• The Power of Emotional Intelligence in Leadership
• The Art of Time Management
• The Future of Renewable Energy
• The Psychology of Decision-Making
• Mental Health Awareness and Reducing Stigma:
• Innovations in Space Exploration
• The Art of Negotiation
• The Role of Music in Society

Looking for compelling and thought-provoking topics for your presentation speech? Check out 100+ informative speech topics to inspire your next presentation.

To Conclude,

In the world of presentations, your ability to inform and persuade relies on the way you craft and deliver your speech. Mastering the art of a presentation speech requires careful planning, engaging delivery, and an accurate understanding of your audience.

So remember to make your outline, use engaging visual aids, and practice effective body language. With practice, patience, and passion, you can become a confident and impactful presenter. 

Need further help in making your presentation speech? No worries! 

MyPerfectWords.com is a professional paper writing service that provides high-quality service for all academic assignments. Whether you have a speech or a research paper to write, come to us. We have a team of experts to help you with all your writing needs. 

Place an order now and hire our professional speech writing service at affordable rates.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Blog Marketing

How To Start a Presentation: 15 Ways to Set the Stage

By Krystle Wong , Jul 25, 2023

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

• “Imagine…”
• “Picture this…”
• “Did you know that…”
• “Have you ever wondered…”
• “In this presentation, we’ll explore…”
• “Let’s dive right in and discover…”
• “I’m excited to share with you…”
• “I have a confession to make…”
• “I want to start by telling you a story…”
• “Before we begin, let’s consider…”
• “Have you ever faced the challenge of…”
• “We all know that…”
• “This is a topic close to my heart because…”
• “Over the next [minutes/hours], we’ll cover…”
• “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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Crafting an engaging presentation script

Crafting a presentation goes beyond simply putting together content. It also involves mastering the art of scripting by the speaker. Learning how to write a script for a presentation can take some time and effort to master, and similar to designing Google slides or PowerPoint presentations, there are several important rules to follow.

From developing a compelling storyboard and adding strategic pauses to making sure the words match the slides and maintaining a natural flow, delivering an effective presentation speech is a skill that needs to be honed.

In this article, we aim to provide comprehensive guidance on all these aspects and more, making it easier for you to create a presentation script that effortlessly resonates with your audience.

Top 10 tips on how to write a script for PowerPoint presentation

1. finalize the storyboard.

When it comes to crafting presentation scripts, planning is vital. A speaker must be well-prepared and have ample time before the event to practice and make sure the content flows naturally. Therefore, clear storyboarding must come first if you want to produce excellent presentation content. This is particularly true when the script and design are being done by the same person.

2. Follow the KISS rule

‘KISS,’ or Keep It Short and Simple, is the number one rule for crafting a fantastic script for presentation. Short and concise sentences can help you get the message across much faster, especially if your presentation’s emphasis is placed more on the visuals than the aural aspect.

3. Make sure your script for presentation introduction is engaging

A strong introduction is critical to captivate the audience’s attention and make them interested in what you have to say. This can be done through a compelling narrative, a thought-provoking question, or a startling fact. Remember, your introduction for presentation script should be designed to hook the audience and make them want to keep listening.

4. Aim for well-structured content

The presentation script’s content needs to be well-organized and structured. It has to have natural transitions from one idea to another, as well as distinct breaks between sections. And to make each argument more convincing and relatable to the audience, you should back it up with examples or evidence.

5. Stick to the slide content

It’s important to keep in mind that the information on your slides must serve as the basis for your script. It should be closely related to the presentation material you have already storyboarded and be simple to follow.

In case your script for PowerPoint presentation doesn’t match the content on the slides, the audience will likely feel confused and lose their place. That’s why it is recommended that you always have the presentation’s material nearby. Divide the text into chunks corresponding to the slides’ arrangement so that the two complement one another perfectly.

6. Add pause breaks

When attending a presentation, an audience member has two tasks: first, taking in the speaker’s words, and second, understanding the information offered by the presentation content. Therefore, when writing a script for a presentation, it’s essential that you always put yourself in the audience’s shoes and include pauses in the script.

Remember, when the speaker pauses, the audience has a chance to digest what has just been said and absorb as much information as possible from the visual aids. Additionally, it gives you, as a speaker, more control over the audience’s attention during the entire speech.

7. Use engaging language

Whether it’s an introduction for presentation script or a closing part, your entire content should be written in clear and engaging language. Refrain from using technical or jargon terminology that the audience might not understand. Instead, speak in plain English and incorporate jokes, rhetorical questions, or storytelling to keep the audience interested throughout your presentation.

8. Don’t forget about calls to action

Strong presentation scripts always end with a clear call to action. This could be requesting that the audience takes a specific action, such as subscribing to a newsletter, making a purchase, or putting the concepts discussed into practice in their own lives or places of employment. Your call to action must be captivating and inspire the audience to do the desired action.

9. Practice and rehearse

Practice and rehearsal are essential components of a good script. That’s why it is crucial to rehearse your script several times, ensuring a smooth delivery. Additionally, practice helps boost self-assurance and ease presentation-day nervousness. By including these components in your PowerPoint presentation script, you can create a persuasive and memorable presentation that effectively conveys your message and interests your audience.

10. Enlisting key points is also an option

Writing down every word you intend to say might sometimes result in overly scripted content, which can lack empathy and prevent you from connecting with the audience. Therefore, sometimes it is enough to simply focus on the key points or even use slide content as a starting point, keeping in mind the presentation’s structure and your time limit. Now that you know how to write a presentation script, let’s look at some examples to see the above tips in practice.

Presentation script example

Detailed presentation script:

https://www.slideshare.net/aland/script-for-perfect-presentation

Presentation script containing only key points:

All in all, having a presentation script is essential for delivering a great audience experience. It gives you flow, structure, and two times more confidence than when you are simply improvising or reading off your slides.

Use the above guidelines to ensure you are starting with a strong script, and remember that our presentation design company is here to help 24/7! SlidePeak’s dedicated team can not only help you improve your old presentation but can also design a professional pitch deck with unique infographics to wow potential investors, clients, and employers.

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Types of presentations
• Present financial information visually in PowerPoint to drive results

• Design Tips

Informal vs formal presentation (plus tips on creating and delivering both)

• Business Slides

Give a project plan presentation (expert senior-level tips)

Writing an outline: creating a presentation blueprint

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101 Business English Presentation Phrases

In business, first impressions are everything. That’s why it’s so important to use the right phrases when communicating with clients, customers, and business associates. If you’re looking to get ahead in your career, learning some business English presentation phrases can be a real asset. These phrases are designed to help you communicate more effectively in a business setting, and they can be used in a variety of situations.

By familiarizing yourself with these phrases, you can make a positive impression and improve your chances of success in an upcoming presentation. In this blog, we’ll walk you through some of the best phrases for non-native speakers. From introducing yourself to wrapping up your presentation, we’ve got you covered. So whether you’re giving a sales pitch or delivering a keynote speech, be sure to bookmark this page and refer back to it for the public speaker’s needs.

101 Phrases for Presentations

Greeting your audience.

Greeting your audience is an important part of building English Presentation skills . It sets the tone for the rest of your presentation, and it helps to create a connection with your audience. There are a few different ways to greet your audience, and the best option will depend on the situation. No matter how you choose to greet your audience, remember to smile and make eye contact, as this will help create a warm and welcoming atmosphere.

1. Thank you for being here today.

2. It’s great to see all of you.

3. I’m glad you could make it.

4. Thank you for your time and attention.

5. It’s a pleasure to be with you today.

6. I appreciate your interest in what I have to say.

Beginning your Presentation

Beginning your presentation is an important opportunity to set the tone and make a good first impression. There are a few key phrases and vocabulary for presentations that can be useful in this situation. By using these business English phrases , you can start your presentation in a confident and professional way.

7. I’m excited to share with you what we’ve been working on.

8. I know you’re busy, so I’ll get right to the point.

9. As you know, our company is-

10. I’d like to start by telling you a story about-

11. I have some innovative ideas that I think you’ll find interesting.

12. Let’s get started by talking about our goals.

Referencing Information and Sources

In business, it is important to be able to reference information and sources accurately. This means knowing how to cite sources correctly and providing a list of references at the end of a document or presentation. By being accurate and consistent in your communication skills, you will show that you are a credible and trustworthy business person.

13. According to-

14. As shown in-

15. Demonstrated by-

16. Verified by-

17. Reported by-

18. According to our research-

Give an Outline for the Presentation

When giving a presentation, it is important to be clear, concise, and organized. One way to achieve this is to provide an outline for the presentation. An outline helps to focus the presentation, keep it on track, and ensure that all the important points are covered. It also allows the audience to follow along and take notes if they wish. Providing an outline at the beginning of a business presentation can help set the stage for effective communication and informative delivery.

19. Here is an overview of what will be covered.

20. Focusing on the main points-

21. First of all-

22. I’m going to cover three main points today.

23. Let me start by giving some background information.

24. Allow me to give a brief outline of our discussion.

Explaining Visual Data

This involves more than just reading off numbers from customer surveys- it also requires an understanding of how the data is related and what conclusions can be drawn from it. For instance, someone who can explain visual data might point out that a particular chart shows an increase in sales over the past year, and then explain what factors in the sales strategy might have contributed to this increase. In today’s business world, being able to explain visual data is a valuable skill that can help you stand out from the crowd.

25. This chart shows-

26. As you can see from this graph-

27. As demonstrated by this diagram-

28. This table indicates that-

29. These results indicate that-

30. We can conclude from this information that-

Hypothesize

Businesses often use hypotheses to drive their research efforts and to focus their attention on specific areas of interest. By formulating hypotheses, businesses can hone in on the most promising leads and investigate them more thoroughly. This helps to ensure that valuable resources are not wasted on dead-end investigations. With the right hypothesis, you will have the ability to craft amazing presentations.

31. We think that [X] because of [Y]. For example, [Z].

32. It is possible that [X], and here’s why: [Y] and [Z].

33. We hypothesize that [X] is caused by/due to [Y].

34. Our theory is that [X] happens when/if [Y].

35. Based on what we know, we predict that [X].

36. We conjecture that [X] is the result of [Y].

Stating Your Point

When you state your point, you are effectively summarizing the main idea of the actual presentation in a single sentence. This sentence should be clear and concise, and it should directly address the question or issue at hand. In business English, stating your point is often seen as the most important part of a presentation or pitch. This is because investors and clients need to have a clear understanding of what they are trying to achieve to make a decision.

37. Therefore, we can conclude that-

38. Based on this information, we recommend that-

39. We suggest that you use-

40. This is why-

41. I strongly believe that-

42. What this means for our company is-

Beginning a New Section of the Main Body

These phrases signal to your audience that you are transitioning to a new topic, and help to keep your presentation flowing smoothly. By using these phrases, you can help to keep your audience engaged and ensure that you have a clear, well-structured presentation.

43. As we move on to the next part of our presentation, I want to remind you of our goal.

44. Now that we’ve covered X, let’s move on to Y.

45. Let’s transition now to the next section of our presentation.

46. Now is a good time to take a few minutes to transition to the next part of our presentation.

47. Are there any questions before we move on?

48. Before we continue, does anyone have any questions?

Delivering Main Presentation Points

When delivering a presentation, it is important to focus on the main points that you want to get across to your audience. This can be difficult to do, especially if you are nervous or have a lot of information to cover. However, there are some simple phrases that you can use to make sure that your main points come across loud and clear. 

49. The most important thing to remember is-

50. The key point to take away from this is-

51. What this means for you is-

52. The bottom line is-

53. To put it simply-

54. In other words-

Introduce Solutions

When you’re presenting business solutions to clients, colleagues, or upper management, it’s important to use language that is both clear and persuasive. This requires informal language and strong communication effectiveness. To that end, here are a few key phrases to keep in mind when introducing business solutions.

55. We have a solution that will-

56. Our team has come up with a solution that will-

57. We’ve developed a solution that will-

58. We have the perfect solution for your problem-

59. Introducing our newest solution-

60. Our latest and greatest solution is-

Useful Words and Phrases

Using these phrases can help to make your presentation more professional and polished. Additionally, they can also help to ensure that your audience understands the key points that you are trying to communicate. When selecting business English phrases for your presentation, be sure to choose ones that are appropriate for the level of formality desired.

61. As an example

62. In conclusion

63. To summarize

64. Thank you for your time

65. Furthermore

66. Moreover

Discussion Questions

When leading a discussion, it is important to ask open-ended questions that cannot be answered with a simple yes or no. These types of questions encourage others to share their opinions and experiences. In addition, discussion questions should be relevant to the topic at hand and should be framed in a way that promotes constructive dialogue. By asking thoughtful questions and actively listening to the responses, you can use discussions to foster understanding and collaboration within your team or organization. It also allows your audience to deconstruct any complex messages you have delivered.

67. How will this proposal impact our bottom line?

68. What are the risks associated with this plan?

69. What are the potential benefits of this plan?

70. How does this plan compare to other options?

71. What are the challenges associated with implementing this plan?

72. What are the next steps?

Interacting with the Audience

Interacting with your audience is key to keeping their attention during a presentation. There are several ways to do this, such as making eye contact, using gestures and body language, and speaking in a clear and engaging voice. Asking questions is also a great way to interact with your audience, as it not only helps to keep them engaged but also allows you to gauge their understanding of the material.

73. Does that make sense?

74. Do you have a goal in mind?

75. Are you following me so far?

76. Do you have any questions?

77. Have I painted a clearer picture?

78. I’m happy to answer any questions you might have.

Concluding Your Presentation

When you reach the end of your presentation, it’s important to conclude effectively in order to leave your audience with a strong impression. By using one of these business English phrases, you can conclude your presentation professionally and effectively.

79. We appreciate your interest in our company.

80. Your input is invaluable to us.

81. Please feel free to contact us if you have any questions or require further information.

82. Thank you for your time and attention.

83. Together, we can make a difference.

84. Time for questions.

Ending the Presentation

Ending the presentation is just as important as starting it. Your goal is to ensure that your audience has taken away the key points from your talk and to leave them with a positive impression of you and your business. This allows you to address any concerns they may have and leaves them with a positive impression of you as a business professional. By using these simple phrases, you can ensure that your presentation ends on a strong note.

85. We look forward to working with you in the future.

86. This concludes our presentation. Are there any questions?

87. Just a quick recap-

88. Thank you for your business.

89. We appreciate your interest.

90. I hope I was able to answer your questions.

Thank your Audience and Close your Presentation

When you thank your audience for listening to your presentation, you are showing your appreciation for their time and attention. This is a polite way to end your talk, and it can help to leave a positive impression. No matter how you choose to express your thanks, closing with this business English vocabulary will show that you are professional and courteous.

91. Thank you for your trust in us

92. Thank you for partnering with us.

93. Thank you for your efforts.

94. Thank you for choosing us.

95. Thank you for your time today.

96. Thank you for considering us as a partner.

Popular Business Presentation Phrases

Popular business presentation phrases are expressions that are commonly used in business presentations. They can be divided into two categories: those that are designed to engage the audience and those that are designed to convey information. These phrases help the presenter structure the information in a way that is easy for the audience to understand.

97. Let’s get started

98. As you can see

99. If we could have your attention.

100. As you can see from this chart

101. This data shows

10 Simple Steps to Effective Business Presentations

1. research thoroughly.

Whether you’re giving a presentation to potential investors or presenting new data to your colleagues, it’s essential that you research thoroughly and present effectively. Knowing how to research and present is a critical business skill.

To research thoroughly, you need to understand your audience and what they’re looking for. What questions do they have? What information do they need? Once you know what your audience is looking for, you can begin your research.

Start by looking for reputable sources of information. Check out books, articles, websites, and other materials that will help you learn more about your topic. When you’re doing your research, be sure to take good notes. This will help you keep track of the information you find and make it easier to organize your thoughts when you’re ready to start writing your presentation.

2. Plan Your Points

In business, first impressions are everything. If you’re giving a presentation, you want to come across as confident, knowledgeable, and professional.

The best way to do this is to plan your points carefully. Make sure you know what you’re going to say, and structure your points in a way that will be easy for your audience to follow. Use business English presentation phrases to make your points clearly and confidently. And don’t forget to practice before the big day! By taking the time to prepare, you’ll give yourself the best possible chance of success.

3. Gather Phrases and Jargon

Whether you’re giving a business presentation or delivering a speech, using the right phrases and jargon can help you to engage your audience and get your point across effectively. Here are a few tips on how to gather the right phrases and jargon for your next presentation:

• Do your research. Before you start writing your presentation or speech, take some time to research your topic and audience. This will help you to identify the key points you need to make, and the jargon and phrases that will resonate with your audience.
• Identify your purpose. What do you want to achieve with your presentation or speech? Once you know your purpose, you can choose the words and phrases that will help you to achieve it. For example, if you’re trying to sell a product, you’ll need to use language that is persuasive and compelling.
• Keep it simple. Use language that is easy to understand, even if it means avoiding technical terms and jargon. Remember that your goal is to communicate effectively, not to impress with your vocabulary.
• Be natural. The best presentations and speeches sound effortless as if the speaker is having a conversation with the audience. To achieve this natural tone, avoid reading from a script or teleprompter; instead, focus on memorizing key points and using language that feels natural to you.

4. Develop Visual Aids

Before you begin developing your visual aids, it is important to take a step back and consider your audience. What type of information are they looking for? How much detail do they need? Once you have a good understanding of your audience, you can start developing visual aids that are both informative and engaging.

There are a few key business English presentation visual tips that will help you to develop effective visual aids. For example:

• Use clear and concise language
• Focus on one main idea per slide
• Avoid using too much text around the visual

By following these simple guidelines, you can ensure that your visual aids are easy to understand and visually appealing. Additionally, be sure to proofread your slides before sending them out or presenting them in front of a group. A few small typos can easily detract from an otherwise well-crafted presentation.

5. Practice Out Loud

When you’re preparing for business English vocabulary presentations, it’s important to Practice Out Loud as much as possible. This will help you get comfortable with the material and ensure that you deliver your points effectively. There are a few key business English presentation phrases that you can use to make sure that your presentation is polished and professional.

For example, beginning your presentation with a brief overview of what you’ll be covering is a great way to set the stage and engage your audience. As you move through your presentation, be sure to use clear and concise language.

And finally, conclude your presentation with a strong call to action or summary of the key points. By following these simple tips, you’ll be well on your way to delivering an effective business presentation.

6. Prepare for the Unexpected

Presenting to a group can be daunting, even for experienced speakers. The key to success is to be prepared for the unexpected. While it’s impossible to anticipate every possible scenario, there are some steps you can take to ensure that you’re ready for anything.

• First, brush up on your business English presentation phrases. Knowing how to effectively communicate your message will help you stay calm and focused if something unexpected happens.
• Second, make sure you know your material inside and out. If you’re well-versed in the subject matter, you’ll be able to think on your feet and address any questions or concerns that come up.
• Finally, remember to breathe. Taking a few deep breaths before you start will help you relax and focus on delivering your best presentation.

By following these simple tips, you can prepare for the unexpected and give an outstanding performance.

7. Body Language

When giving a business presentation in English, it is important to use body language effectively to engage your audience and convey your message clearly. There are a few key things to keep in mind:

• Make eye contact with individuals around the room; this shows that you are speaking to them directly and helps to build rapport.
• Use gestures to emphasize key points ; avoid crossing your arms or fidgeting, which can make you appear nervous or untrustworthy. Finally,
• Speak clearly and at a moderate pace ; if you speak too quickly, your audience may not be able to understand you, and if you speak too slowly, you may lose their attention.

8. Manage Your Nerves

Nerves are a perfectly normal response to presenting and public speaking. After all, you are basically putting yourself out there to be judged! The key is learning how to manage your nerves in a way that allows you to present effectively.

One way to do this is to focus on your business presentation phrases. This will help you to stay on track and sound confident, even if you are feeling nervous inside. Another tip is to take some deep breaths and relax your body before you start speaking. This will help to calm your nerves and allow you to focus on delivering your presentation.

Finally, remember that it is okay to be nervous. Embrace the feeling and use it to fuel your passion for the topic at hand. With these tips in mind, you will be sure to deliver an effective presentation.

9. Ask Questions

When you are asked to present in front of an audience, whether it is for business or academic purposes, it is important to ask questions to engage your audience and effectively communicate your message. Asking questions allows you to gauge your audience’s understanding of the material, ensure that they are paying attention, and elicit feedback.

Furthermore, questions can help to clarify points that may be confusing and provide opportunities for further discussion. However, it is important to ask questions in a way that is respectful and does not put your audience on the defensive. For example, avoid leading or loaded questions, and rephrase if necessary.

When used effectively, questions can be a powerful tool for making presentations more engaging and effective.

10. Be Open to Feedback

Giving a presentation can be nerve-wracking, but there are some things you can do to help ensure that it goes well. One of the most important things is to be open to feedback. This means being willing to listen to what other people have to say about your presentation, and then making changes based on their feedback.

It can be tempting to just stick with what you have, but if you’re not open to feedback, you’ll likely end up with a presentation that doesn’t quite hit the mark. So next time you’re getting ready to give a presentation, make sure you’re open to feedback, and you’ll increase your chances of giving a great talk.

This blog has provided 101 of the best English phrases to use in presentations, as well as tips and tricks for presenting effectively. These phrases have been grouped into categories, such as introducing yourself, dealing with difficult questions, and closing your presentation. By using these phrases, you can be confident that you are conveying your message clearly and professionally.

In addition, the tips and tricks included in this blog will help you to avoid common mistakes when giving presentations. By following these tips, you can ensure that your presentations are engaging and informative. Thanks for reading!

Frequently Asked Questions

Any good presentation skills training will tell you that there are five key elements to success: planning, preparation, delivery, design, and practice. By taking the time to plan your presentation, you can ensure that your ideas are well organized and that you have a clear objective. Preparation is also essential, and this means knowing your audience and understanding their needs. When it comes to delivery, it is important to be confident and to project your voice clearly. The design of your presentation should be clean and professional, and you should use practice slides to get a feel for the flow of the presentation. By following these simple tips, you can be sure that your next presentation will be a success.

First, you want to make sure that you are well-prepared. This means having a clear understanding of your audience and your goals for the presentation. It also means having all of your materials ready to go, including slides, handouts, and any other visual aids. Second, you want to be sure to deliver your presentation with confidence. This means speaking clearly and confidently, making eye contact with your audience, and using body language to convey your points. Finally, you want to make sure that you leave a lasting impression. This can be done by ending on a strong note, providing follow-up materials, or even offering a call to action.

The best business presentations are those that are able to engage the audience and keep their attention focused on the speaker. There are a few key elements that can help to make a presentation more engaging. First, it is important to have a clear and well-organized structure. This will help the listener to follow the presentation and understand the main points. Second, it is helpful to use visual aids to illustrate key points. This can make the information more memorable and easier to understand. Finally, it is important to be passionate about the topic. When the speaker is enthusiastic, it can be contagious and make the audience more interested in what is being said. By keeping these things in mind, you can help ensure that your next business presentation is engaging and successful.

When giving a business English presentation, there are a few key things to keep in mind. First, it is important to be clear and concise. This means using language that is easy to understand and getting straight to the point. It is also important to be respectful and professional. This means avoiding slang and casual language and maintaining a polite tone throughout the presentation. Finally, it is important to be well-prepared. This means having all of your materials ready in advance, and rehearsing your presentation so that you are confident and deliver smoothly. By following these tips, you can ensure that your business English presentation is successful.

A business presentation typically has four distinct stages: introduction, body, conclusion, and Q&A. The introduction is your opportunity to grab the audience’s attention and give them an overview of what you’ll be discussing. The body is where you provide more detailed information about your topic. The conclusion should summarize your key points and leave the audience with a strong impression. Finally, the Q&A section gives the audience a chance to ask questions and get clarification on anything they didn’t understand. By following these four simple steps, you can ensure that your business presentation is engaging, informative, and well-organized.

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For learners of all ages striving to improve their English, LillyPad combines the most scientifically studied and recommended path to achieving English fluency and proficiency with today’s most brilliant technologies!

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Bethany MacDonald

Bethany MacDonald has contributed articles LillyPad.ai since 2020. As their Blog Lead, she specialises in informative pieces on culture, education, and language learning

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The Perfect Presentation Script that inspires audience

Perfect presentation script – a key to presentation success.

Is delivering presentations on the spot a skill you must master? Absolutely not! It’s good to possess this skill, but utilizing it during crucial presentations is unadvisable. What you say during a presentation is just as important as what is on the screen which is why you need the ‘ Perfect Presentation Script ’. If you’re going to deliver a dynamic design presentation but lacks perfect presentation script , it just won’t work in your favor.

A perfect presentation script should be as dynamic and effective as your visual data, preventing you from reading off your notes or just rambling in front of your audience. Be it a Sales Presentation or Investor Pitch Meeting, crafting a perfect presentation script helps in the consistent structure and designs of the presentation slides. Many presentation software’s are available online including Visme , Canva , Prezi and much more that helps creating professional designs.

6 useful tips to improve your presentation script

A PowerPoint presentation is a visual and interactive tool used to convey information and ideas in a professional setting. A well-designed ppt presentation can effectively communicate complex concepts and data to an audience. PowerPoint examples serve as inspiration and reference for creating effective presentations. These PowerPoint examples of presentation can range from simple to elaborate designs, showcasing the versatility and creative potential of the software. Additionally, PowerPoint samples for presentation provide a starting point for creating a cohesive and professional presentation.

While perfecting your presentation script, it is equally important to look at the design aspect. Seeing PowerPoint examples, getting design inspirations and customizing your design scheme should go side by side, along with script building.

Now, We shall see the 6 useful tips to improve your presentation script.

• Crafting a compelling presentation script requires meticulous planning and attention to detail.
• A crucial first step is to finalize the storyboarding process, which lays the foundation for your script.
• When drafting your script, be sure to adhere closely to the content of your slides and incorporate appropriate pause breaks to allow your audience time to absorb and process information.
• It’s essential to devote ample time to writing, practicing, and refining your script through iteration.
• However, keep in mind that not every presentation requires a fully written script.
• A professional and effective presentation script strikes a delicate balance between preparation and flexibility to ensure that you engage and captivate your audience.

Key elements in the perfect presentation script

1. clear and concise introduction.

The perfect presentation script should start with a clear and concise introduction that grabs the audience’s attention and sets the tone for the rest of the presentation. It should clearly state the purpose of the presentation and what the audience can expect to learn or gain from it.

2. Engaging Opening

A strong opening is crucial to captivate the audience and make them interested in what you have to say. This can be done through a compelling story, a thought-provoking question, or a surprising statistic. The opening should be designed to hook the audience and make them want to continue listening.

3. Well-Structured Content

The content of the presentation script should be well-structured and organized. It should flow logically from one point to another, with clear transitions between different sections. Each point should be supported by evidence or examples to make it more convincing and relatable to the audience.

4. Visual Aids

Visual aids such as slides, charts, or graphs can enhance the presentation and make it more engaging for the audience. These visual elements should be used strategically to support the key points and help the audience understand the information better. They should be clear, visually appealing, and easy to read.

5. Engaging Language

The language used in the presentation script should be engaging and easy to understand. Avoid using jargon or technical terms that the audience may not be familiar with. Instead, use simple and concise language that everyone can follow. Incorporate storytelling techniques, humor, or rhetorical questions to keep the audience engaged throughout the presentation.

6. Call to Action

A strong presentation script should include a clear call to action at the end. This could be asking the audience to take a specific action, such as signing up for a newsletter, making a purchase, or implementing the ideas presented in their own lives or work. The call to action should be compelling and motivate the audience to take the desired action.

7. Practice and Rehearsal

One of the key elements in the perfect presentation script is practice and rehearsal. It is important to rehearse the script multiple times to ensure a smooth delivery and to become familiar with the content. Practice also helps to build confidence and reduce nervousness during the actual presentation.

By incorporating these key elements into your presentation script, you can create a compelling and impactful presentation that effectively communicates your message and engages your audience.

Writing a perfect presentation script for consulting presentations

A well-chosen PPT topics can capture the attention of the audience and make the presentation more engaging and memorable. As best PowerPoint layout, it is crucial to select a design that complements the content and enhances the overall message. PowerPoint format should be carefully considered to ensure that the information is presented in a clear and organized manner. This includes using appropriate headings, bullet points, and visuals to effectively convey the message.

Writing a perfect presentation script for consulting presentations requires a thorough understanding of the audience and the purpose of the presentation. The script should be concise, engaging, and clearly convey the key messages. It is important to structure the script in a logical and coherent manner, with a clear introduction, main body, and conclusion.

The script should also incorporate visual aids and interactive elements to keep the audience engaged and enhance the overall impact of the presentation. Additionally, it is vital to ensure that the script is well-researched and incorporates relevant data and examples to support the key messages. By following these guidelines, a consultant can deliver a compelling presentation that effectively communicates their ideas and recommendations to their audience.

Drafting a perfect presentation script for C-Level presentations

PPT slides, are a popular tool used for creating visually appealing and informative presentations. PowerPoint slides are an effective way to engage the audience using suitable design elements. PowerPoint presentation slides that are neatly formatted will be easy to understand by the audience. Minimalistic designs are key while creating C-Level presentations. The content should be precise and not lengthy to boredom.

When it comes to delivering presentations to C-level executives, crafting a perfect script is essential. The script must be concise, clear, and impactful in order to effectively convey the message. It is important to begin with a strong opening that immediately captures the attention of the audience, followed by a clear outline of the main points.

The script should be tailored to the specific needs and interests of the audience, avoiding unnecessary details and jargon. It is also crucial to end with a strong conclusion that summarizes the key takeaways and encourages further discussion. With these elements in mind, writing a perfect presentation script for C-level presentations can have a significant impact on the success of the presentation and the company’s overall goals.

Structuring your perfect presentation script

Once you start structuring your presentation script, you may be thinking of how to effectively design your content.

Are you looking for a design agency that can support you in your design projects? Then look no further than VS Team.

Our team of experts specializes in creating captivating PowerPoint presentation template designs that can be customized to suit your specific needs. Let us help you elevate your presentation with our exceptional presentation design services, and leave a lasting impression on your audience. You can make use of these customized templates and just transfer your contents to come up with many presentations in due course.

PowerPoint design slides are the perfect tool to enhance your key message in each slide. PowerPoint presentation design slides can keep your audience engaged throughout your presentation. A well-crafted ppt presentation slide design can organize and present the content effectively. Businesses often build customized templates aligned to their branding.

A PPT template for presentation is a pre-designed layout that provides a consistent design for all slides, making it easier for the presenter to focus on the content. PowerPoint templates are a crucial tool for creating visually appealing and impactful presentations. A best PowerPoint template not only enhances the overall design of the presentation, but also helps in conveying the message effectively. A good PowerPoint template should have a clean and modern design, with easy-to-read fonts and visually appealing color schemes. It should also have a variety of layout options to accommodate different types of content.

Be it a software presentation or educational presentation, the right PowerPoint template for presentation will have design layouts matching the industry and aligned to branding. You can read further… Professional PowerPoint Slide Designs – Visual Sculptors

Leaving your design worries to our expert design team, you can start focusing on perfecting your presentation script.

We give below the key steps in structuring your perfect presentation script. Take them as inspirations and build your presentation script as per your industry requirements.

Crafting the plot of your script before you write it is essential. From your introduction to your conclusion, outline key subjects that you want to focus on. Write your perfect presentation script based on this information. This is the easiest way to write a script for any company presentation ppt.

Perfect Presentation Script – Structuring Content

2. Introduction

Audience-oriented speeches don’t cut it anymore! If you’re giving the audience what they’re expecting, where’s the fun? Take charge and drive your audience towards what you want to give them. Write a strong introduction and give your audience the thrill of something exciting.

3. Crucial Information

If your audience receives crucial information in bits and pieces, why would they bother connecting the dots or even recollecting it? Keep your crucial information in one place. Craft your sentences innovatively so that you are able to capture their attention and deliver crucial data effectively.

4. Presentation Notes

PowerPoint lets you write notes at the bottom of each slide. Take the substance of your presentation and bring it down to core keywords. These words should be capable of summing up the entire concept. Relying on these words instead of notes can help you easily communicate with your audience. The presentation notes helps you to keep a note of the key points of your perfect presentation script that aids in delivering an impressive presentation.

5. Stimulating Narrative

The last thing your audience wants to do is witness another presenter deliver a dreary presentation. Your ppt presentation design needs to be dynamic and so does your speech. The presentation should be able to complement your compelling and persuasive narrative. Your script must be intriguing, gripping, and thoughtful to be considered as a perfect presentation script.

6. Limit your bullets

Keep your audience’s comprehension limit in mind. If you’re going to overload too many points in one go there’s no way your audience will listen or even understand. Shorten your content into simple points and deliver it in a crisp manner. Using precise bullets in your scripts can help you as well as your audience easily recollect the information.

7. Conversations

Every presentation is incomplete without a script, so is your script. Try writing your perfect presentation script in a conversational tone. It may seem strange, but it can greatly influence your communication and audience interaction. It makes you confident and calms down you nerves while presenting.

8. Record your speech

Record yourself delivering your presentation. Nobody knows you better than you so there is no better way to identify your mistakes. Make note of your hiccups, strengths, and follies. Try to think about how your audience would react to it and enhance it accordingly. This can help you ace the delivery of any corporate presentation ppt.

Firstly, don’t be monotonous and deliver a dull presentation. Interact with your audience, talk to them and give them a break. No, this doesn’t mean you let your audience talk among themselves. Value the time you get while delivering and make breaks interactive. Ask them about their perspective on your concepts. Tell them a story and don’t be vague about it. This story must essentially relate to your purpose of presenting.

For more on exceptional story presentations, read: https://visualsculptors.com/storytelling-approach-presentations/

Once the perfect presentation script is ready, next comes the presentation design. Let us see some key ideas involved in creating a successful PowerPoint design.

PowerPoint design or PPT design involves the use of images, colors, and typography, to enhance the overall look and feel of the presentation. The PowerPoint slide design aims to improve the readability and visual appeal of the slide decks. PPT slides design requires a balance between creativity and professionalism.

The best PPT presentation are those that effectively convey the message and engage the audience. A great PowerPoint presentation not only has a visually appealing template but also uses relevant images, concise text, and effective use of graphics. The use of presenter slides PowerPoint can aid in delivering a seamless and professional presentation. By utilizing these tools, presenters can elevate their presentations and leave a lasting impression on their audience. Creating the best PowerPoint takes time and efforts to perfectly craft the designs to mastery.

Many software’s are now available to a Create online presentation that uses the AI algorithms for images and other design assets. The use of top PowerPoint presentations involving AI technologies helps saving time. An expert designer makes use of these emerging technologies to the best advantage to come up with contemporary designs. Creative design and presentation delivery goes hand in hand in conveying the key message, delivering an excellent PowerPoint presentation.

Don’t let your presentation end like any other. Don’t let your audience leave just yet. Once your discussion is done, direct them with specific questions. Ask them if they have any queries or if there’s anything they didn’t quite understand. Find out which concepts appealed to them and which ones didn’t.

The best PowerPoint presentation design services UK always suggest enquiring about your presentation delivery- what your audience liked and what they didn’t. Take this feedback constructively and always work on improving yourself. Structuring and building your perfect presentation script greatly helps in building your presentation skills, tailored to each audience with a definitive call to action.

• What is a presentation script?

A well-crafted presentation script can provide you with the structure, flow, and confidence you need to deliver a successful presentation. It’s important to start with a strong script that aligns with your personal style and goals. By using your script effectively, you can engage your audience and make the most out of your presentation. Remember, the script is a tool to enhance your delivery, not a crutch to rely on.

2. How do you write a good presentation to an audience?

Some tips for writing a great presentation include starting with a clear and concise message, using visuals to enhance your points, practicing your delivery, and engaging your audience with interactive elements. It’s also important to consider your audience’s needs and interests when crafting your presentation.

3. What are the ways to impress the audience in a presentation?

Some ways to impress your audience in a presentation include starting with a strong opening, using visuals and multimedia, telling stories, engaging the audience with questions, and being confident and enthusiastic. Other tips include practicing your delivery, keeping your message clear and concise, and ending with a memorable conclusion.

4. How do you start a perfect presentation?

There are many ways to start a perfect presentation, but some tips and tricks include starting with a powerful quote, telling a story, asking a thought-provoking question, or using a startling statistic. It’s important to grab your audience’s attention from the beginning and set the tone for the rest of your presentation.

5. How can I make my presentation more creative and attractive?

Some tips for making your presentation more creative and attractive include using visuals, incorporating storytelling, using humor, keeping it simple, and engaging with your audience. You can also try using interactive elements, incorporating music or sound effects, and using a unique and visually appealing design.

Related posts

How to create Professional Business PowerPoint Presentations

How to create a Business PPT Template Design

The Ultimate Guide to Business Report Design: Tips and Tricks

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12+ Opening Speech Examples for Presentations & Quick Tips

Last updated on October 17th, 2023

These days, most of the audience prefers an informal approach in presentations, but at the same time, it must sound professional. When people prepare for any type of presentation, they often face this dilemma: how to start a presentation? What should be the opening speech? How much time should we take for the introduction part?

The first three minutes of your presentations are crucial to get to your audience with an engaging message and make the overall presentation effective. With the proper opening speech for your presentation, you can hook your audience, win the audience’s attention and get them audience interested in what you have to say. Check out some speech introduction examples to get familiar with this topic. Undoubtedly, if the beginning of your presentation is solid and exciting, the chances of success of your presentation increase. Opening your persuasive speech entirely depends upon your style and choice because when you are giving a presentation, you are required to be yourself and avoid putting artistic elements. So, choose something with which you are entirely comfortable.

If you are looking on how to start a speech then this article can help you to get some ideas. Here is a list of opening speech examples that you can use to prepare your presentations with a persuasive speech that convinces the audience. Find useful phrases and strategies to make your presentation a success:

1. Opening Speech with Greetings

This is the very basic, common and important step in which you need to greet your audience by wish them good morning/afternoon or evening (as per the time of session in which you are giving presentation). How to start a speech? Check out some of the examples below including a simple but effective speech introduction greeting example.

Example of Opening Greetings

Hello, everyone. I’d like, first of all, to thank the organizers of this meeting for inviting me here today.

Another example of opening Greeting speech.

Good morning, ladies and gentlemen. I am honored to have the opportunity to address such a distinguished audience.

2. Open the Speech by Giving Compliment & Show Gratitude towards your Audience

Secondly, just after wishing greeting to your audience give them compliment and choose some words which show that you are delighted to see them there.

Example: 

It’s great to see you all, Thank you for coming here today.

3. Give your introduction: Introduce Yourself

How you introduce yourself during a presentation is important. There are many ways to introduce yourself. Here we will see some examples on how to introduce yourself in a presentation. First of all, give your introduction start from telling your name. You can show some casual attitude by telling your short name or nick name, and then tell the audience more about your background and what you do.

For example, a good way to start introducing yourself could be:

My name is Louis Taylor, friends call me Lee sometimes.

Then introduce yourself professionally and give quite information about what you do and why are here today. For Example:

I am a software engineer by profession and working in ABC Corp. Today, I am here to provide you some exciting information about new technology, which is going to be very beneficial for you in future.

Another example of self-introduction speech:

For those of you who don’t know me already, my name is Louis Taylor, and I’m responsible for the software department at ABC Corp.

Using a self-introduction template and slide in your presentation, you can support your speech while presenting the information about you in the projection. You can also visit self introduction speech examples to find out some examples on how to introduce yourself and download self-introduction templates for PowerPoint & Google Slides.

4. Opening with the Topic of the Speech

Next is the part where you introduce the topic of your presentation or speech. Here are some examples of good opening speech for presentations examples on a specific topic.

What I’d like to present to you today is…

Or here is a simplified example of a good introduction for presentation in which we try to get the audience’s attention over the screen where you are presenting the content of your PowerPoint or Google Slides presentation.

As you can see on the screen, our topic today is…

5. Signpost

Put all your information in front of them and then put your proposal and its related information and key point by which you can implement and utilize that idea effectively. Now let collect these points to make a summary and concise illustration. Here is an example of presentation starting speech that you can use:

“Good afternoon every one, it’s great to see you all here, thank you for coming. My name is Louis Taylor, friends call me Lee sometimes. I am a software engineer by profession and working with ABC Ltd. Today we are here to know about new software so that we can take most of it. Firstly, we will look how it work, next we will discuss where can we use it, then we will learn what are its advantages and finally we will discuss what precautions are required to kept in mind while implementing it.”

6. Creating an Emotional Connection in Your Opening Speech

An effective opening speech is not just about presenting information or stating facts; it’s about forging an emotional connection with your audience. Building this connection can make your presentation more engaging, relatable, and memorable. Here are some strategies to achieve this:

Storytelling: One of the most powerful ways to establish an emotional connection is through storytelling. Sharing a personal anecdote or a relevant story can evoke emotions and draw your audience into your presentation. Make sure your story aligns with the overall theme of your presentation and adds value to your message.

Example of speech opening:

“Good morning, everyone. When I was a little boy, I used to watch my grandfather work tirelessly on his old typewriter. The clacking of the keys was a lullaby that lulled me into dreams of creating something impactful. Today, I am here to talk about the evolution of technology and its effect on communication, from typewriters of old to the smartphones of today.”

Relatability: Find common ground with your audience. This could be based on shared experiences, values, or aspirations. Doing so helps to humanize you, making it easier for your audience to relate to your message.

“Like many of you, I too struggle with maintaining a work-life balance in this fast-paced digital world. Today, I’ll share some strategies I’ve discovered that have significantly improved my quality of life.”

Utilizing Emotions: Use emotions like humor, surprise, curiosity, or inspiration to engage your audience. Different emotions can be used depending on the tone and purpose of your presentation.

“Did you know that the average person spends two weeks of their life waiting for traffic lights to change? That certainly puts our daily commute in a new light, doesn’t it?”

Remember, authenticity is crucial in building an emotional connection. Be yourself, share your experiences, and speak from the heart. This helps to gain your audience’s trust and keeps them engaged throughout your presentation.

7. Harnessing the Power of Visual Aids in Your Opening Speech

Visual aids are a potent tool in any presentation, particularly in your opening speech. They can grab your audience’s attention with a visually appealing cover slide, support your message, and make a lasting impression. Here are some ways you can utilize visual aids in your opening speech.

Images: An image is worth a thousand words, they say, and it’s true. An impactful or relevant image can pique the curiosity of your audience and set the tone for your presentation. Ensure the image aligns with your topic and contributes to your overall message.

“As you can see on the screen, this is an image of a barren desert. It may surprise you to learn that this was once a thriving forest. Today, I’ll be talking about climate change and its irreversible effects.”

Short Videos: A short video can be a great way to engage your audience. This could be a brief clip that illustrates your topic, a short animation, or even a quick introductory video about you or your organization.

Example of a presentation opening statement:

“Before we start, let’s watch this brief video about the incredible journey of a raindrop.”

Infographics and Charts: If you are sharing statistical data or complex information, infographic slides or charts can simplify and clarify your message. They are visually engaging and can help your audience understand and remember the information.

“Take a look at this chart. It shows the exponential increase in cybercrime over the last five years, a topic that we will delve into further today.”

Slides: A well-designed slide can provide a visual structure for your opening speech. It should be clean, easy to read, and should not distract from your speech. Avoid cluttering your slides with too much text or complex graphics.

“According to the infographic on the screen, we can see the three core areas we’ll be focusing on in today’s presentation.”

Remember, the goal of using visual slides is to enhance your message, not overshadow it. They should complement your speech and provide visual interest for your audience. Always test your visual aids beforehand to ensure they work properly during your presentation.

8. Engaging Your Audience with Rhetorical Questions

A rhetorical question is a powerful tool you can use in your opening speech to provoke thought and engage your audience. By posing a question that doesn’t require an answer, you can pique your audience’s interest, make them think, and steer their focus towards your presentation’s key points. Here’s how to use rhetorical questions effectively in your opening speech:

Spark Curiosity: Use a rhetorical question to spark curiosity about your topic. This question should be thought-provoking and relevant to your presentation.

“Have you ever stopped to wonder how much of your life is influenced by social media?”

Highlight Key Issues: A rhetorical question can help highlight the key issues or problems that your presentation aims to address. This will help your audience understand the importance of your topic.

“What would happen if our natural resources were to run out tomorrow?”

Encourage Reflection: Encourage your audience to reflect on their personal experiences or beliefs. This will make your presentation more relatable and engaging.

“How many of us truly understand the value of our mental health?”

Set the Tone: You can also use a rhetorical question to set the tone of your presentation, whether it’s serious, humorous, or contemplative.

“Is there anyone here who doesn’t love pizza?”

Remember, rhetorical questions are meant to stimulate thought, not to put anyone on the spot. Make sure your questions are relevant to your topic and are appropriate for your audience. With the right questions, you can grab your audience’s attention, keep them engaged, and guide their thinking throughout your presentation.

9. Leveraging Statistical Data in Your Opening Speech

Using statistical data in your opening speech is a powerful way to capture the audience’s attention and lend credibility to your message. Surprising or impactful statistics related to your presentation’s topic can instantly make your audience sit up and take notice. Here’s how you can incorporate statistical data effectively in your opening speech:

Relevant and Interesting Data: Choose statistics that are directly relevant to your topic and are likely to pique your audience’s interest. This data should enhance your message and provide valuable context for your presentation.

“Do you know that according to the World Health Organization, depression is the leading cause of disability worldwide, affecting over 264 million people?”

Simplify Complex Data: If you’re presenting complex or dense data, make sure to simplify it for your audience. Use percentages, comparisons, or visual aids like infographics or charts to make the data easily understandable.

“Look at this chart. It represents the staggering 80% increase in cybercrime incidents over the past five years.”

Credible Sources: Always ensure your data comes from credible and reputable sources. This not only adds legitimacy to your presentation, but it also boosts your credibility as a speaker.

“According to a recent study published in the Journal of Environmental Science, air pollution contributes to 1 in 8 deaths worldwide.”

Shocking or Surprising Data: If you have statistics that are surprising or counter-intuitive, they can be an excellent way to grab your audience’s attention and spark curiosity about your presentation.

“Can you believe that, according to the United Nations, we waste approximately 1.3 billion tons of food every year, while one in nine people worldwide go hungry?”

Using statistical data in your opening speech can help to highlight the significance of your topic, draw your audience in, and lay a solid foundation for the rest of your presentation. Remember to present your data in a clear, accessible way, and always cite your sources to maintain credibility.

10. Creating a Powerful Hook with Anecdotes and Quotations

Anecdotes and quotations can be a powerful tool in your opening speech, serving as hooks that draw your audience into your presentation. They can provide a human element to your topic, connect with your audience on an emotional level, and add depth to your message. Here’s how you can effectively incorporate anecdotes and quotations in your opening speech:

Relevant Anecdotes: Sharing a relevant anecdote, whether personal or related to your topic, can make your presentation more relatable and engaging. Your anecdote should be brief, interesting, and serve to illustrate a point related to your topic.

“When I was a teenager, my family’s home was destroyed by a fire. That experience ignited in me a passion for safety measures and awareness, which brings us to today’s topic: fire safety in residential areas.”

Inspiring Quotations: A well-chosen quote can add depth and perspective to your topic. It can inspire, provoke thought, or set the tone for your presentation. Presenting it with a visually appealing quote slide increases the chances to make a lasting impression. Make sure the quote is relevant to your topic and from a credible source.

“Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ This leads us into our discussion today on the importance of mindset in personal development.”

Humorous Anecdotes or Quotations: Depending on the formality of the setting and the topic of your presentation, a funny anecdote or quote can help to relax the audience, making them more receptive to your message.

“Mark Twain once said, ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ As a fellow writer, I can relate to this sentiment, which brings us to our topic today: the art of concise writing.”

Remember, your anecdote or quote should serve to enhance your message, not distract from it. It should be interesting, relevant, and appropriately timed. With the right anecdote or quote, you can create a powerful hook that engages your audience from the outset.

11. Integrating Storytelling in your Opening Speech

Storytelling is a compelling method to make your opening speech memorable and engaging. A well-told story can create a strong emotional connection with your audience, making your presentation more impactful. Here’s how to effectively weave storytelling into your opening speech:

Choosing the Right Story: The story you tell should be relevant to your topic and capable of illustrating the point you’re trying to make. It could be a personal experience, a case study, or a historical event.

“Years ago, I worked on a project that, at the outset, seemed destined for success. But due to a lack of clear communication within the team, the project failed. Today, we will be discussing the importance of effective communication within teams.”

Creating Suspense: Build suspense in your story to hold your audience’s attention. You can do this by posing a problem or a conflict at the beginning of your story, which gets resolved by the end of your presentation.

“One day, as I was walking through a remote village in Africa, I came across a scene that profoundly changed my perspective. But before I reveal what it was, let’s discuss the issue of clean drinking water in underdeveloped countries.”

Showing, Not Telling: Make your story more vivid and engaging by showing, not telling. Use descriptive language and paint a picture with your words to make your audience feel like they’re part of the story.

“As the sun rose over the bustling city of Tokyo, I found myself in a small sushi shop tucked away in a quiet alley, experiencing what would become a pivotal moment in my culinary journey.”

Relatable Characters: If your story involves characters, make them relatable. Your audience should be able to see themselves in your characters, or at least understand their motivations and challenges.

“Meet Sarah, a single mother of two, working two jobs just to make ends meet. Her struggle is the reason we’re here today, to discuss the issue of minimum wage in our country.”

Storytelling is a powerful tool that can bring your presentation to life. A well-told story can captivate your audience, making your message more memorable and impactful. Be sure to select a story that aligns with your overall message and is appropriate for your audience.

12. Incorporating Interactive Elements in Your Opening Speech

Involving your audience from the get-go can make your presentation more engaging and memorable. By integrating interactive elements into your opening speech, you can foster a sense of participation and connection among your listeners. Here’s how you can do it:

Audience Polling: Modern presentation software often includes real-time polling features. You can ask your audience a question related to your topic and display the results instantly.

“To start, I’d like to ask you all a question. (Show poll on screen) How many of you think that Artificial Intelligence will significantly change our lives in the next ten years?”

Questions for Thought: Pose a thought-provoking question to your audience at the beginning of your speech. It can stimulate curiosity and get your listeners thinking about your topic.

“Before we delve into today’s topic, I want you to ponder this: what would you do if you had only 24 hours left to live? Keep that in mind as we discuss the importance of time management.”

Physical Engagement: Depending on the formality and size of your audience, you can incorporate physical engagement. This can range from a simple show of hands to engaging activities.

“By a show of hands, how many of you have ever felt overwhelmed by the amount of information available on the internet? That’s what we’ll be discussing today: information overload in the digital age.”

Interactive Quizzes: Quizzes can be a fun and interactive way to engage your audience and test their knowledge on your topic. It can also serve as a hook to introduce your topic. You can use a free Quiz PowerPoint template to ease the job of creating a quiz for your presentation.

“I have a quick quiz for you all (show quiz on screen). Let’s see who can guess the most common fear among adults. The answer will lead us into our topic of discussion today: overcoming fear.”

Remember, the goal of incorporating interactive elements is to engage your audience, so it should be relevant and add value to your presentation. Tailor your interactive elements to suit the needs and preferences of your audience, and you’ll have a winning opening speech.

What are the Objectives of Preparing a Good Introduction and Opening Speech?

As we mentioned earlier, the first minutes of your presentation are crucial to hook the audience and let them pay attention to the message you want to convey. This will depend on the type of presentation (if it is persuasive presentation, informative presentation or a presentation for entertaining the audience), but in general terms, when presenting we need to:

• Capture the audience’s attention
• Present information, opinions, ideas to the audience.
• Present important details about a specific topic.
• Sell an idea.
• Make the information memorable so it can persist over the time.
• Get your audience to take action, a Call to Action. E.g. purchase a product, enroll to something, fundraise, etc.

Real-Life Examples of Effective Opening Speeches

Barack Obama started his speech in the White House Correspondents’ Dinner saying: “You can’t say it, but you know it’s true.”

In same cases, humour can be a great companion for your speech. If you can use humour in a positive way, then getting a laugh in the first seconds of a presentation can get your audience hooked. It is a great way to open your speech.

Final Thoughts

Try to make habit of starting your presentation this way, it will sound great. You may come across several more opening speech examples for presentation but, once you implement this you yourself will realize that this is the best one. Alternatively you can learn more on quotes for presentations & speech topics  to use during your presentation in PowerPoint, learn how to close your presentation , or find other relevant speech introduction greeting examples.

49 comments on “ 12+ Opening Speech Examples for Presentations & Quick Tips ”

thank you very much

Hi Kavishki, we hope the article was useful for you. Will be great to learn more about how you have used the speech examples. If you need more speech ideas, I’d recommend you free Persuasive Speech topics .

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The Ultimate Guide to Sales Scripts (With Examples)

Published: August 23, 2023

Many salespeople believe they won’t sound good if they read from a sales script . While I agree you should never read from a script when selling , a sales script can greatly improve your results by preparing you with the best questions and lines to say and ask.

Here, we'll take a closer look at what a sales script is, review the sales script creation process, and see some examples of what these guides can look like in practice.

What is a sales script?

The term 'sales script' loosely refers to any combination of predetermined strategies, talking points, questions, and conversational structures sales reps can reference when speaking to prospects.

Sales scripts shouldn't be taken as rigid, repeatable, word-for-word checklists with no room for deviation — it's better to think of them as guides and not formulas. Any successful sales conversation will take some degree of improvisation and finesse.

10 Free Sales Call Templates

Have better conversations with your sales prospects using these free templates.

• Discovery call template
• Follow-up call template
• Standard outreach template

You're all set!

Click this link to access this resource at any time.

Still, having a baseline sales script to help shape the course of a conversation can be extremely valuable when engaging with prospects. Going into a sales conversation blind — without a solid concept of the talking points you'd like to hit or an ideal trajectory of where it should go — can make you look sloppy, unprepared, or uninterested.

Let's take a closer look at how to put one of these scripts together.

How to Write a Sales Script

• Identify a product or service to focus on
• Hone in on your target audience
• Develop your benefits
• Link your benefits to pain points
• Ask questions about those pain points
• Don't talk too much
• Always close for something

1. Identify a product or service to focus on

Start by identifying the product or service you would like to ultimately sell to the prospect. You need a focal point. Bouncing from solution to solution, clumsily saying, "Well actually, this could work for you too," over and over again makes you seem unfocused and impersonal.

Stick to the offering that best suits your prospect's needs — project confidence in a product or service, and show that you understand your potential customer's circumstances.

For example

Recruiting services

2. Hone in on your target audience

Different prospects in different industries holding different positions are bound to have different needs and preferences. Though you can try to create a one-size-fits-all sales script that appeals to several kinds of prospects, you're better off tailoring your questions and points to suit specific buyer personas.

Know who you're selling to. Conduct research that covers the challenges they face in their role, their competitive landscape, the issues their company is dealing with, and other factors that can shape relevant questions and talking points. Remember, sales is a personal practice, so gather as much personal insight as you can when putting your script together.

Hiring managers at mid-size SaaS companies

3. Develop your benefits

Take the solution you selected and then think about the buyer that you are planning on talking to. What can they expect to see by leveraging it?

Selling features is less effective than selling benefits . Your sales script shouldn't cover all the neat bells and whistles that come with your product or service — it should tout the bigger-picture results that it will generate.

Does your solution increase productivity? Does it cut costs? Does it take strain off employees' day-to-day? Try to come up with at least three key benefits, and fold those into your sales script.

For Example

• Shorten the time it takes to place a new hire.
• Reduce internal time spent searching, screening, and interviewing applicants.
• Build top-caliber teams leading to the best business results.

4. Link your benefits to pain points

Why is your prospect talking to you in the first place? Clearly, they have some pressing issues they need to resolve — otherwise, they wouldn't be interested in a solution like yours at all.

You should be able to surmise some of your prospect's key pain points through the research you've conducted and the benefits you've framed in the previous steps.

List out those problems and concerns, and link them to the benefits you've identified. Every perk you can reference stems from a specific pain point your prospect is facing. Have them ready, and incorporate them into your script.

• It takes too long to place a new hire.
• It is difficult to find time for interviewing process because of everyday responsibilities.
• They lack top-caliber employees.

5. Ask questions about those pain points

The ability to ask thoughtful, probing, insightful questions is the mark of a truly exceptional salesperson. Those kinds of lines of questioning demonstrate sincere interest, show that you've done your research, and indicate that you actually believe that your solution is the best possible one to suit your prospect's needs and interests.

Take a close, thorough look at the pain points you've identified when developing your questions. Try to come up with at least one or two thoughtful questions for every challenge you've decided to reference.

If you can do that, you can frame yourself as an interested, consultative, helpful figure who's equipped to help your prospect navigate their unique problems and concerns.

• " How do you feel about the amount of time it currently takes you to fill open positions? "
• " How happy are you with the quality of candidates you are being presented with? Do you feel like you can choose from top-caliber talent? "
• " How important is it for you to decrease the amount of time you spend interviewing? "
• " How do delays with filling positions impact business operations and the bottom line? "
• " Do you feel like you have the internal resources and processes necessary to fill positions quickly and with the right quality talent? "

Using the points you came up with in steps one through five, adapt these scripts to your own product, company, and prospects.

6. Don't talk too much

If you're doing more talking than listening, you're doing it wrong. A script should leave ample time for your prospect to ask questions, share comments, and generally be heard.

Record yourself giving your pitch to a friend or colleague. When you go back and listen, if more than half the pitch is you talking, rethink your approach, edit your script, and include more moments to ask your prospect questions.

• " So, what I'm hearing from you is [repeat what you've heard from your prospect]. Is that right? "
• " What are your goals this quarter? "
• " Is this relevant to your company goals this year? "
• " What's your single biggest pain point right now? "
• " How long have you been thinking about this? "
• " Is there anything I've overlooked? "
• " What's your biggest priority at the moment? "
• " How will this solution make your life easier? "
• " What is your manager hoping to accomplish in the next year? "
• " Have I earned two more minutes of your time? "

Work a few of these questions into your script and entice your prospect to answer. It's an easy way to keep the conversation going and learn more about them.

Want more question inspiration? Check out these probing questions , this ultimate list of sales discovery questions , and this rundown of questions that identify your customer's core needs .

7. Always close for something

Sales pro Jeff Hoffman says a salesperson should have a close in mind for every interaction they initiate. It might be as simple as asking for five minutes more of your prospect's time. Or it might be asking for their business.

Hoffman explains, "Your talk track should always be about your prospect. Don't finish with ' Does that make sense?' or ' Is this something you'd be interested in?' These closing questions feel like a quiz and are more about you than them ."

He continues, "Instead, close with, ' We have clients who love being able to build software anywhere in the world. How many software engineers do you have at your company?'" This question doesn't assume your prospect followed your whole pitch. If you lost them, this type of question can gain their attention back.

But every time you send your prospect a message, make sure you have a call to action for them.

Sales Call Script Sample

So, what do these seven tips look like in action? Let's take a look.

Salesperson: " Hello, [Prospect name]. My name is Michael Halper and I help hiring managers like you reduce the time it takes to interview, hire, and onboard new talent in 50% less time than the industry average. How many new hires do you have planned for the year? "

Prospect: " Well, my department has the budget for seven new hires in 2019. "

Salesperson: " What's your biggest pain point in the hiring process right now? "

Prospect: " I've got a million other things going on, and finding qualified candidates has been a challenge. We need to get these positions filled, but I'm having a hard time making it a priority with everything else on my plate. "

Salesperson: " I hear that a lot. I'd love to set up a 10-minute call to learn more about your goals this year, and share how Recruiters International might be able to help. What about this Thursday? "

Prospect: " Um, sure. I think I've got an 11:00 open. "

I've introduced myself but also gotten straight to the meat of what I can offer to make my prospect's life better. Then, I've asked plenty of questions to get her talking. I ended by closing for another call. Simple, straightforward, and prospect-focused.

Sales Script Templates

Ready to begin creating your own script? Use these templates as a starting point.

1. Outreach Call Script

The outreach call is the deal-starter. It’s your chance to begin on the right foot with a prospect. This sales call script from HubSpot allows you to showcase that you’ve done your research, and you’ll begin warming the lead without coming across as overly pushy. It comes with two options, depending on whether the prospect wants to continue the conversation or presents an objection.

2. Gatekeeper Call Script

Gatekeepers can be anyone, from office administrators to entry-level employees who won’t be using the tool or make the final decision. Use this sales call script to get to the right contact. That way, you don’t waste time warming a lead who’s not even close to the decision makers. The script allows you to stay succinct and professional, and provides different script options depending on the outcome.

3. Discovery Sales Call Script

The discovery call is the crowning glory of a new deal. It’s your chance to uncover your prospect’s needs at length — and to further qualify them. It’s a good time to identify whether they’re a good-fit prospect and therefore worth pursuing.

This script is flexible enough for different industries and personas. You can get as granular about pain points as you’d like — or, if the prospect still seems reluctant, ask high-level questions that lead them slowly toward articulating their needs. Like all scripts, you’ll have different options depending on your prospect’s response.

4. Following Up Call Script

Following up is a must, not only to stay top-of-mind but to ensure you’re doing everything possible to lead prospects toward a pitch meeting. This script is short, sweet, and easy to customize. We also love that it includes instructions to ask why the prospect may not be interested at this time. Every call is an opportunity to further qualify prospects and refine buyer personas.

These are not the only call scripts you should incorporate into your sales process. Download the full kit here for free and get scripts for making 1:1 connections, sharing a product promotion, and more.

Sales Script Examples

1. sales call script templates.

Introduction

" Hello [prospect’s name], this is Michael Halper from Recruiters International. Have I caught you in the middle of anything? "

Value Statement

" Great. The purpose of my call is that we help hiring managers to: "

[Insert your value points here]

(Optional) Disqualify Statement

" I actually don't know if you are a good fit for what we provide so I just had a question or two. "

(pause or ask for agreement or availability) If you have a couple of minutes?

Pre-Qualifying Questions

" If I could ask you quickly: "

[Insert your questions here]

Examples of Common Problems

" Oh, OK. Well, as we talk with other hiring managers, we have noticed they often say: "

[Insert your pain points here]

" Are any of those areas you are concerned about? "

Company and Product Info

" Based on what you have shared, it might productive for us to talk in more detail. "

" As I said, I am with Recruiters International and we provide: "

[Insert some brief details about product, service, and/or company]

" But since I have called you out of the blue, I do not want to take any more of your time to talk right now. "

" You have asked some good questions and there is a little more information that I would like to share. I would also like to learn more about you. Are you available for a 15-20 minute meeting where we can discuss your goals and challenges and share some examples of how we have helped other managers build top-caliber teams? "

2. Sales Script for Working a Gatekeeper

My name is [Your Name]. I'm calling on behalf of [Your Company]. I was hoping to reach [Prospect's Name]. Could I get your name?

(Acknowledge and repeat their name)

It's great to meet you. I was wondering how I could connect with [Prospect's Name] — could you let me know the best way to make that happen?

3. Sales Script for Referencing a Mutual Connection

Hello [Prospect Name],

I was speaking with [Mutual Connection] about leaders in your space, and he mentioned you recently [recent achievement of theirs]. Congratulations!

We actually helped [Mutual Connection] achieve [achievement/result]. I was wondering if we could book some time to go over how we could do the same for you.

Sales scripts aren't specific to sales calls — they can also be leveraged to send effective emails to prospects.

4. Sales Script for Email

Download Now: 25 Proven Sales Email Templates [Free Access]

It takes too long to fill open positions

Hello [prospect name],

I am with Recruiters International. Hiring managers often tell us:

• It takes too long to place a new hire
• It is difficult to find time for interviewing process because of everyday responsibilities
• They lack top-caliber employees

Are you available for a 15-20 minute meeting to discuss your goals and challenges and share some examples of how we have helped other managers solve these challenges?

You can book time on my calendar here: [Link to Meetings tool].

Michael Halper

Recruiters International [phone] [email] [website]

Sales scripts can also come in handy when your sales calls go to voicemail.

5. Sales Script for Voicemail

"Hello [prospect name], this is Michael Halper from Recruiters International.

Many hiring managers tell us:

• Placing a new hire demands too much time
• Interviewing gets in the way of regular work
• Despite the investments they make in hiring, it’s still hard to find the best employees

We help to improve all those areas, which is why I am reaching out to you.

I will try you again next week. If you would like to reach me in the meantime, my number is [phone].

Again, this is Michael Halper calling from Recruiters International, [phone].

Thank you, and I look forward to talking with you soon."

25 Free Sales Email Templates

Save time, find new ways to reach out to prospects, and send emails that actually convert.

• First-Touch Emails
• Follow-Up Emails
• Break-Up Emails
• Full Email Sequence

6. Follow-Up Email Script

Following up my voicemail -- Recruiters International

As I mentioned in the voicemail I just left, I am with Recruiters International. Most hiring managers we speak to struggle in three major areas:

• It is difficult to find time for interviewing process because of everyday
• responsibilities

We can help you solve all three challenges.

Are you available for a 15-20 minute meeting next Tuesday or Thursday morning to discuss your goals and challenges and learn how we’ve helped other managers address these?

Recruiters International

7. Breakup Email Script

Is this the case?

I've reached out a few times and we've been unable to connect about how I might be able to help you reduce recruiting time by up to 50%.

Usually, when this happens it means recruiting isn't a priority for you right now. Is that the case here?

If so, I won't take up any more of your time.

8. Breakup Call Script

Salesperson:"Hello [prospect name]. I noticed you rescheduled our demo again today. Usually, when this happens a few times, it means this isn't a priority at the moment, is that the case here?"

Prospect: "Actually, I just forgot I had a dentist appointment today. I'd really like to reschedule for tomorrow if you're free."

Salesperson: "Absolutely. How does 9:00 am sound?"

9. Breakup Voicemail Script

"Hello, [Prospect name]. I've left a few voicemails now and we still haven't connected. Usually, when this happens, it means recruiting just isn't a priority for your company at the moment. If that's the case here, I won't bother you again. If not, I'd love to hear from you. Thanks."

With these examples and templates, creating a sales script should be simple. And remember, you don't have to follow it word for word. Use it as a tool to prepare and practice.

Why use sales scripts?

You might feel trepidation about using sales scripts — we understand. You don’t want to sound like a robot, right? But they’re a necessity. Not only because they considerably speed up the sales process , but because they make your job much easier.

Here are just a few of the benefits you’ll enjoy by adding scripts to either your personal playbook or team playbook :

1. You will know what to say during sales calls.

This one is obvious, but it cannot be overstated. By using sales scripts, you will simply know what to say — and there’s no better feeling during a call where prospects may take you aback with objections, questions, and unexpected pain points. Plus, if you create different scripts for different verticals, you’ll be better prepared to identify a prospect’s needs from the first discovery call .

Remember, the point isn’t to regurgitate the script word-for-word, but to know it well enough that you can leverage it at the right time. Without a doubt, sales call scripts will prepare you for any scenario.

2. You will know when to list product benefits during the call.

A script gives you beats to follow, so you’ll know when exactly to begin pitching your product’s benefits to prospects. It’s essential to wait for the right time, or you’ll put off the prospect by delving into the solution without first becoming acquainted with their pain points.

This is especially important when working with different contacts at an organization. For instance, your script for a gatekeeper may include product-level benefits after you’ve warmed them up, while your script for a decision-maker may include result-level benefits right from the start.

3. You will be better prepared to handle objections.

Sales call scripts prepare you to effectively handle objections . Objection handling is one of the hardest parts of working in sales, but a script will make it much easier, no matter what kind of contact you’re interacting with. You want to be able to dispel qualms respectfully and reasonably. The best way to do that is to use a script that prepares you to stay calm while you persist.

4. New sales reps will learn more quickly and effectively.

An unmissable benefit of sales scripts is being able to onboard new sales reps much more quickly. Instead of having them shadow different reps, all of who will likely have a different style, you can standardize the learning process by providing sales scripts to follow.

New hires will also be able to get on the phone more quickly if they know what to say from the onset, instead of having to guess or come up with their own script.

5. You will speed the sales cycle.

By eliminating trite back and forth, sales scripts allow you to get to the sales pitch as quickly as possible. You can qualify prospects much more quickly when you know what to ask. You can also handle objections earlier in the process than if you had to come up with an answer from scratch every time.

As a result, your sales cycle will considerably shorten, allowing you to find good-fit prospects, close more deals, and reach quota more quickly.

6. You will create a consistent experience across your customer base.

Whether you work exclusively with small businesses, enterprises, or consumers, it’s important to provide as consistent experience as possible across the board. This doesn’t mean using the same script on different prospects — each one will have different pain points, needs, and timelines — but it does mean having a standard starting base for each conversation.

Creating a consistent experience with a sales script will allow you to tackle new calls with confidence and establish a distinctive selling style .

Add Sales Call Scripts to Your Playbook 

Whether you’re a new sales rep or a seasoned veteran, it’s essential to have a collection of effective, proven scripts you can use at every stage of the sales cycle. The above examples and templates will start you off on the right foot, but remember to customize them so that they can help you capture your specific prospect’s attention.

Editor's note: This post was originally published in December 2017 and has been updated for comprehensiveness.

Don't forget to share this post!

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Use these templates and have better conversations with your sales prospects.

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Stop Scripting Your Speeches

• Joel Schwartzberg

Anyone can read a script. Leaders champion their ideas.

While a speaker’s primary goal is to engage and inspire, many communicators are inclined to write out their speeches because they mistakenly believe their goal is  to be perceived as a fantastic speaker or writer . This mindset has nothing to do with getting your point across or doing your job and sends you down a path of performance (“I want to impress you”), not presentation (“I want to convince you”). Writing a full speech is a process that excludes the audience, whereas delivering a speech with limited notes involves and incorporates the audience into the experience. This concept is critical, because humans are more apt to give attention to speakers who seem to, or actually do, demonstrate a sincere interest in them. Speaking spontaneously, with authentic conviction and awareness, signals that you have  something to say  — a point you feel so strongly about that you’re willing to express it personally and out loud. Anyone can read a script. Leaders champion their ideas.

“Don’t worry,” a coaching client once told me shortly after I saw her rehearse her presentation. “I’ll have it completely written and memorized by next week!”

• JS Joel Schwartzberg oversees executive communications for a major national nonprofit, is a professional presentation coach, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team . You can find him on LinkedIn and X. TheJoelTruth

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