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Where to Add Speaking Engagements on LinkedIn?

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I recently had coffee with a friend when she suddenly said: “hey Mary, did you watch my recent presentation on Ted Talks?” I did and it was so informative and good that I even took some notes from it. It was about designing. “ Where to add speaking engagements? I couldn’t find a section for that.” she continued.

I sipped my coffee and said: “ LinkedIn is a business -oriented social platform and you think it should have a dedicated section for these kinds of stuff, right? Except they never added one. I know that is odd, but it still has this traditional base that we used to see in 2003, which is even more surprising. What were we then? Eight? I mean, yeah the UI and the UX are a lot better now but we still do not have a lot of presumably important sections.”

That was an overwhelming truth for my friend, I could see the disappointment in her eyes so I said: “hey, but you still can shove it somewhere in your profile!”

“ You can?” she said, wondering.

I took a “the girl who knows it all” gesture and said: “Yeah, it is no easy task to talk before so many strangers about something they already know a lot about, and in a Ted session? I don’t know what does if that doesn’t show your expertise, knowledge, confidence, or oratory. And since profiles are considered very important, you should find a way to add a speech like that in it.

I mean, there are a lot of people who do speaking engagements as a job these days, and they need to have it in their LinkedIn profile. It is a great honor to get invited to an event as a keynote speaker or even the guest speaker to simply ignore adding it to your profile.

You have no idea how it makes trusting you and your brand easier, you are proving to them that you are an expert and a thought leader. There is no bigger trust green light on LinkedIn than making people see you as a thought leader.”

“How do you show presentations on LinkedIn ?” she asked.

“There are some ways, since it is gonna be long, maybe we need another round of coffee.”

So I am going to tell you exactly what I told her over that second round of coffee, but not in a conversational tone.

Where to add speaking engagements on LinkedIn?

So, let me tell you how to add your presentations to your profile. As I mentioned, there is no section dedicated to things like successful presentations , so should we give up the idea? No way.

Did Edison give up the idea of inventing a lamp just for a few failures? No, and that was a harder one to achieve. LinkedIn never thought of adding a speaking engagement section to its platform. So what? We still have a lot of other sections, don’t we?

We have an experience section, which is my first suggestion for adding speeches you had in it because almost everyone who ever reviews your profile will take a detailed look at this part; I recommended this one to my friend since she is a professional speaker and she had tons of presentations around the world in different events, conferences, etc. I suggested she group her most important speeches under one company page that she recently created to help her share the presentation videos she had.

Can we do the same if we had quite a few presentations at not-so-important events? You could, but I really prefer to take them under the project or honors section.

Nothing really wrong about not being a professional speaker, it is just the problem of time and date. So if you had some sporadic speeches now and then as an honored guest, maybe it is better to consider taking them under the project or honor section.

If you have a video of your speech, please add them to both your company page (if you have one) and to your featured section for people to see and please post them to your newsfeed. Your connection should know if you have the power to have a successful speech in front of so many strangers. Now that you know how to add speaking engagements on LinkedIn , create that snowball effect.

Related Questions & Answers

How to add conference presentations to resume.

When adding conference presentations to your resume, follow these simple steps:

• Create a “Conference Presentations” section: Begin by creating a dedicated section on your resume specifically for listing your conference presentations. This section can be titled “Conference Presentations” or “Speaking Engagements.”
• Title of the presentation: Clearly state the title of your presentation or the topic you covered.
• Conference name and date: Include the name of the conference or event where you presented, as well as the date(s) it took place.
• Location: Mention the city and country where the conference was held.
• Your role: Specify your role in the presentation, such as keynote speaker, panelist, or workshop facilitator.
• Brief description: Provide a concise description or summary of your presentation, highlighting the key points or main focus.

Remember to prioritize including conferences and presentations that are relevant to your field or industry, as well as those that showcase your expertise and knowledge. By including conference presentations on your resume, you demonstrate your ability to present and share your insights with a professional audience , which can strengthen your qualifications and make a positive impression on potential employers.

How do you add talks on LinkedIn?

Adding talks or presentations to your LinkedIn profile can help showcase your expertise and achievements. Here’s a simple way to do it:

• Create a New Post : Start by creating a new post on your LinkedIn profile.
• Add Media : In the post editor, you’ll find an option to add media. Click on it and select the file or presentation you want to share. LinkedIn supports various file formats like PDFs, PowerPoint, and more.
• Write a Brief Description : Write a short and engaging description for your talk or presentation. Include key takeaways or highlights to grab your network’s attention.
• Publish the Post : Once you’ve added the media and description, click the “Post” button to share it with your LinkedIn network.
• Pin to Featured : After publishing, you can go to your profile, find the post, and click on the three dots (More) on the top right of the post. Select “Feature on top of your profile” to pin it as a featured post on your profile, making it more prominent.

By following these steps, your talks and presentations will be easily accessible to your LinkedIn connections and anyone who visits your profile. This is a great way to demonstrate your expertise and engage with your professional network.

How do you set up speaking engagements?

Setting up speaking engagements involves a series of steps to ensure you secure opportunities to share your expertise or message with an audience. Here’s a straightforward process:

• Identify Your Expertise : Determine your area of expertise or the topics you’re passionate about. Your speaking engagements should align with your knowledge and interests.
• Create a Speaker Profile : Develop a professional speaker profile that includes your bio, photo, and a list of topics you can speak about. This will be your introduction to event organizers.
• Research Events : Look for events, conferences, webinars, or local gatherings related to your field or topics of interest. Websites like Eventbrite, Meetup, and LinkedIn Events are great places to start.
• Submit Proposals : Many events have open calls for speakers. Submit proposals that outline your talk’s topic, key takeaways, and why you’re the right person to speak on the subject.
• Network : Attend industry-related events, join professional associations, and connect with event organizers on LinkedIn. Networking can lead to speaking opportunities.
• Leverage Social Media : Use platforms like LinkedIn and Twitter to share your expertise through posts, articles, and engagement. Event organizers often check social media profiles when considering speakers.
• Prepare Your Presentation : Once you’re selected, prepare your presentation meticulously. Craft engaging content , create visual aids, and rehearse your delivery.
• Deliver Outstanding Talks : During your speaking engagements, give your best performance. Engage with the audience, answer questions, and share your contact information for further discussions.
• Collect Feedback : After each event, ask for feedback from attendees and organizers. Positive feedback can lead to more speaking invitations.
• Build a Portfolio : As you accumulate speaking engagements, build a portfolio with videos, testimonials, and summaries of your talks. This will impress future event organizers.

Remember, speaking engagements can enhance your professional reputation, provide networking opportunities, and boost your career. Stay persistent and open to various speaking opportunities to expand your reach and impact.

How do I find speaking gigs on LinkedIn?

Finding speaking gigs on LinkedIn involves proactive networking and showcasing your expertise. Here’s a straightforward process:

• Optimize Your LinkedIn Profile : Ensure your LinkedIn profile is complete, professional, and highlights your expertise. Use a clear profile picture, write a compelling headline, and include relevant keywords.
• Join LinkedIn Groups : Join LinkedIn groups related to your industry and areas of expertise. Many event organizers and professionals share speaking opportunities in these groups.
• Engage Actively : Be an active participant in these groups. Share valuable insights, comment on discussions, and establish yourself as a knowledgeable professional in your field.
• Connect with Event Organizers : Search for event organizers, conference managers, and professionals involved in event planning. Connect with them and send personalized messages expressing your interest in speaking opportunities.
• Share Your Expertise : Regularly share articles, posts, and videos showcasing your expertise. Use relevant hashtags to increase the visibility of your content.
• Follow Relevant Companies : Follow companies or organizations that host events or conferences in your industry. Often, they share updates about their events on their LinkedIn pages.
• Check LinkedIn Events : Keep an eye on LinkedIn Events for upcoming conferences, webinars, and seminars. You can filter events by location and industry.
• Use the “Offering Help” Feature : LinkedIn has a feature that allows you to offer help. You can create a post stating that you’re actively seeking speaking engagements and ask your network for referrals.
• Engage with Your Network : Notify your network about your interest in speaking gigs. Your connections may be aware of opportunities and can introduce you to relevant contacts.
• Create a Speaker One-Pager : Develop a one-pager or PDF document that highlights your speaking topics, previous engagements, and contact information. Share this with potential event organizers.
• Follow Up : When you identify potential opportunities, reach out promptly and professionally. Customize your approach for each event or organizer to demonstrate your genuine interest.

Remember that building a presence on LinkedIn takes time, so be patient and persistent. Regularly update your profile and engage with your network to increase your chances of finding speaking gigs and expanding your influence as a speaker.

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How To add Conference Paper in LinkedIn?

Adding conference papers to your LinkedIn profile is a valuable way to showcase your academic achievements and highlight your expertise to potential employers and colleagues. Just as a well-crafted resume can help you secure a job interview, a detailed and comprehensive publication section on your LinkedIn profile can help you stand out in a crowded job market.

To add a conference paper to LinkedIn, you’ll need to go to your profile, click on “Add profile section,” select “Publications,” and fill in the details of your paper under the appropriate category.  In this article, we will guide you through how to add conference paper in LinkedIn step by step.

Key Takeaways :

• Adding conference papers to LinkedIn can showcase academic achievements and expertise, helping to stand out in a crowded job market.
• Customizing the LinkedIn profile with conference attendance and highlighting key findings and contributions of the paper can demonstrate professional growth and networking skills.
• Emphasizing the value of research and providing context for the study can enhance career prospects and potentially attract new opportunities.
• Adding conference papers to LinkedIn can establish as a thought leader in the field, demonstrate dedication to the profession, and potentially attract peer recognition.

Sign in to your LinkedIn account

To begin adding a conference paper to your LinkedIn profile, you must sign in to your LinkedIn account using your login credentials.

LinkedIn is a professional networking platform that allows users to connect with professionals across various industries. Updating conference attendance on LinkedIn is one way of showcasing your professional growth and networking skills to potential employers or colleagues.

Adding a good conference paper to your LinkedIn profile demonstrates your participation in academic conferences and your ability to contribute to professional discussions in your field.

To add a conference paper, click on the “profile” icon on the top navigation bar of your LinkedIn homepage. This will take you to your profile page, where you can add your conference paper in the “Publications” section.

Click on the “Profile” icon

By accessing the navigation bar and clicking on the “Profile” icon, LinkedIn users can customize their professional information. This platform section allows individuals to display their education, work experience, skills, and achievements.

Profile customization is essential for conference networking, enabling attendees to showcase their research and publications. To add a conference paper to your LinkedIn profile, scroll down to the “accomplishments” section.

This section allows users to highlight their professional achievements, including publications, patents, courses, and projects. Adding conference papers to this section allows attendees to demonstrate their expertise and engage with other researchers.

Scroll down to the “Accomplishments” section

Accessing LinkedIn’s “Accomplishments” section allows users to enhance their profile by highlighting their professional achievements. One way to do this is by adding conference papers to their publications list.

This can be particularly useful for professionals who want to showcase their expertise in a particular field or those who want to network with colleagues with similar research interests.

Adding a conference paper to the publications list is a simple process that can be done by scrolling down to the “Accomplishments” section of the LinkedIn profile and clicking on “publications.”

From here, users can select “add new publication” and fill out the necessary information about the conference paper , such as the title, authors, conference name, and publication date.

By adding conference papers to their LinkedIn profile, professionals can demonstrate their dedication to their field and potentially attract new opportunities.

Click on “Publications” and then “Add new publication”

Surprisingly, adding a publication to one’s LinkedIn profile is straightforward. Simply scroll down to the ‘Accomplishments’section of your profile and click on ‘Publications.’

From there, select ‘Add new publication’ and fill in the necessary information, including the title, authors, and abstract of your conference paper .

When adding a conference paper to your LinkedIn profile, highlight the key findings and contributions of the paper. This will give potential employers and colleagues a better understanding of your expertise and research interests.

In the next section, we will discuss how to fill in the necessary information and effectively showcase your conference paper on LinkedIn.

Fill in the necessary information and highlight your paper’s key findings and contributions

Effectively communicating your conference paper’s key findings and contributions is essential for showcasing your expertise and research interests on LinkedIn. This platform is a powerful tool for networking and reaching out to potential employers and colleagues.

By highlighting your paper’s unique contributions and demonstrating your knowledge in a particular field, you can establish yourself as a thought leader and attract peer recognition.

To effectively communicate your paper’s key findings and contributions, focus on clarity and concision. Use bullet points to highlight the main points and emphasize the most significant results. Be sure to provide context for your research and explain why it is important.

By doing so, you can create a compelling case for your expertise and demonstrate the value of your research to potential employers and colleagues. Overall, showcasing your conference paper on LinkedIn is an excellent way to build your professional reputation and enhance your career prospects.

Read Also : How to add conference paper in Google Scholar ?

Adding conference papers to your LinkedIn profile can be a great way to showcase your research and academic achievements. Following a few simple steps, you can easily add your paper to your profile and highlight its key findings and contributions.

First, sign in to your LinkedIn account and click the “Profile” icon. From there, scroll down to the “Accomplishments” section and click “Publications.”

Next, click “Add new publication” and fill in the necessary information, including the title, authors, conference name, and date.

Once you have entered all the relevant information, use the description section to highlight your paper’s key findings and contributions. This will help potential employers and collaborators understand the significance of your research and its potential impact on your field .

Adding your conference paper to your LinkedIn profile can showcase your expertise and increase your visibility within your academic community. So take the time to add your paper today and start reaping the benefits of a well-crafted profile.

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How to Upload Documents and Presentations on LinkedIn

Updated: January 10, 2020

Published: May 24, 2019

Does this content marketing formula sound (very) familiar?

• Create content
• Publish content on my company's website or blog
• Post the link on all my social channels
• Cross fingers and hope my audience bites

This is a foundational play in most marketing playbooks -- and sometimes, it works. But waiting and hoping to see if your audience can be convinced to click a link back to your website isn't the only option marketers have anymore.

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they're already spending a lot time -- their LinkedIn feeds.

Have a deck from a recent talk you gave? Or maybe an ebook your company wants to distribute to a relevant audience? This new feature enables you to post content assets directly to your feed for your followers to view without needing to download a file or visit a new location.

To give you a better idea of how this feature looks in action, here's a recent presentation the HubSpot team shared on LinkedIn: 

Uploading documents and presentations is a smart way to connect with your followers on a deeper level and encourage more meaningful engagement. In fact, investing in more visual and multimedia content on LinkedIn just might help you reach a broader audience outside of your direct network.

To get started using the new feature, you can follow the steps below.

1. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. At the top of the feed, you will see the "Start a Post" box with three content type options. Click on the document icon, highlighted here:

2. Once you click on the document icon, you'll be prompted to select a file from your computer to upload. LinkedIn accepts .pdf, .ppt, .pptx, .doc, and .docx file types.

3. You'll be able to add a title, caption, and include relevant hashtags and user mentions in the description box before finalizing your file upload. You can also control who sees your file if you want to limit access to your connections only.

And that's it! You can start sharing decks, presentations, ebooks, case studies, and more multimedia content assets directly on LinkedIn.

Don't forget to share this post!

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How Do I List My Speaking Engagements on LinkedIn?

by AmondaRose Igoe | Jun 26, 2019 | LinkedIn , Money

How do I list my speaking engagements on LinkedIn? You’re in the right place because I’m going to answer that question.

Watch the video below or scroll down to read more about how you can list your speaking engagements on LinkedIn.

Watch the  video on how to list your speaking engagements on LinkedIn on YouTube .

How Do I List My Speaking Engagements on LinkedIn: 5 Essential Locations You Want to List Your Gigs

A common question that many speakers ask is “How do I list my speaking engagements on LinkedIn?” And it is an important speaker question because listing your speaking engagements on LinkedIn increases your credibility, and highlights that you are an expert in your industry .

To ensure your success, I’m going to give you the five essential locations that you can list speaking engagements on LinkedIn.

#1 Work Experience

Under Work Experience, you can put “Speaker,” as a category and include the different speaking engagements you have spoken at including the name of the event, group, or organization.  You may also want to include the location of the event.

#2 Professional Summary

In your LinkedIn professional summary, you can list the type of presentations that you’ve delivered, document the places, groups and organizations that you’ve spoken at, and how long you’ve been presenting for.

#3 Business Page

Besides your personal page on LinkedIn, you will want to post the same speaking engagements on your LinkedIn business page. Remember, to only add a list of speaking engagements that you have booked and delivered.

#4 LinkedIn Newsfeed

Remember, to put your speaking engagements in the LinkedIn Newsfeed.

You will want to post

• during, and

as it relates to speaking opportunities.

Celebrations

Think of your post as a way to celebrate when something great happened. You will find that others like to celebrate in your success with you. These type of LinkedIn posts often get lots of positive comments.

For example,

• maybe you just booked an awesome presentation. Go ahead and post on LinkedIn your excitement about this speaking engagement,
• maybe you just delivered a great presentation. You can post that in the newsfeed.

You can post that in the newsfeed.

When you post this way, you get noticed and more people will see you as a professional speaker who gets booked for speaking opportunities .  This will create more booking opportunities for you.

#5 Honor Section

The last and final place that you can post your speaking engagements on LinkedIn is in the Honors section.

Which Ones to Add and Which Ones to Leave Out

Are you wondering “How do I decide which speaking engagements to add, and which ones to leave out?”

If you are a new speaker , put every presentation that you have delivered that highlights your expertise.  If you are an advanced speaker who has done hundreds of presentations, only highlight the higher-level presentation that you have given that make your LinkedIn readers say “Wow!” Otherwise, your more credible presentations will get lost in a long list of presentations.

That answers your questions with five amazing places that you can list your speaking engagements on LinkedIn that include work experience, professional services, business page, feed the newsfeed and honors.

And if you’re saying AmondaRose, can really use some expert speaking help. You can apply for a 30-minute strategy session with me.

If you want more help, you can apply for a thirty-minute complimentary strategy session here.

I look forward to helping you!

Get expert speaking help and apply now for a 30-minute complimentary 6-Figure Speaker Strategy Session.

7-Step Process on How to Get Speaking Engagements

An eye-opening step-by-step process for quickly finding and getting speaking engagements with ease.

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Connect with AmondaRose:

Are you a coach, consultant or service based business owner who wants to avoid costly and common speaking mistakes, including….

• Unclear Messaging that Undermines Your Speaking Success
• Lacks Compelling Presentation Content that Leaves Your Audience Wanting MORE
• Lackluser Speaking Offers that Don’t Create a Rush of Clients Every Time You Speak

If you said “ YES! ” to one or more of these, you’re in the Right Place!

While these are all different experiences and desires, they all require expert guidance.

Get expert speaking help and schedule a complimentary Speaking Success Strategy Session.

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Blog Marketing How To Design a LinkedIn Presentation Carousel (+Examples)

How To Design a LinkedIn Presentation Carousel (+Examples)

Written by: Ryan McCready May 16, 2023

If you have been on LinkedIn lately, you might have noticed a new type of visual content being shared in your feed.

Simple LinkedIn presentations.

These bite sized slide decks have been extremely popular, no matter the topic or industry.

Venngage has been creating simple LinkedIn presentations for the past year by repurposing content directly from our blog posts with our customizable presentation templates .

Yes, you read that right — all of the content we share comes from content that already exists. We just repurposed it to better fit on LinkedIn !

In case you’re wondering, these simple presentations have actually led to about 10x more impressions, shares, and engagement across the board.

Plus, they are really easy to create if you know what you are doing. Thankfully, I have broken down our entire creation process, from outline to published presentation, below.

So let’s get into it!

1. Select the right piece of content for your LinkedIn presentation

Not every piece of content that you publish on your site or blog is going to make a good LinkedIn presentation.

Some are too abstract or need a lot more supporting information to make sense. Others might just not be a good fit for your LinkedIn following at all.

However, there are a few types of content that you can quickly repurpose into a presentation, as long as they are relevant.

This includes: 

• Simple lists
• Step-by-step guides
• Expert quotes & stats
• Checklists / to-do lists

Basically, anything that can be summarized in an engaging manner will probably make a good LinkedIn presentation. 

In my opinion, one of the easiest pieces of content to turn into a slide deck and an infographic is a list-based article. For example, this article on how to enhance your presentation skills .

All of the important content that you are going to use is already organized in an engaging way from the beginning. 

Plus people love clicking through lists and  visual content, which leads to more engagements and impressions on your posts!

Another type of content that works really well for similar reasons is “how-to” or “step-by-step” articles, like this infographic design guide . 

These articles will create a helpful and engaging narrative that people will want to click through or share with their followers.

Most types of infographics can be repurposed into presentations fairly quickly as well. For example, we turned a large quote infographic about International Women’s Day into this slide deck just a few weeks ago:

Additionally, you don’t even have to repurpose an entire article or piece of content. You can focus on a handful of definitions, interesting stats or quotes from a larger article. 

Or expand on something small that mention in your content, like in this slide deck:

We briefly touched on power words in an article about resume design and then used this LinkedIn presentation to expand on the concept. 

It turned out to be the perfect mix of engaging and easy to consume content that does well on LinkedIn.

So before you even think about picking out a template, make sure you have selected the right piece of content for LinkedIn . 

2. Extract the golden content nuggets

Trying to include too much content in your LinkedIn presentation will doom it before you even start.

At Venngage, we try to focus only on the small content nuggets that are found in a larger piece of content. 

You probably are asking, what the heck is a golden content nugget? I don’t blame you either, it’s a concept that I made up about a year ago, and I’m really hoping that it catches on.

A golden content nugget is simply a small piece of content that is:

• Informative
• Helpful 
• Interesting

Content nuggets are perfect for social media because they can be quickly consumed. And when you’re fighting for attention that can be a huge benefit. 

Some of the most common types of golden content nuggets include:

How-to or step-by-step instructions:

Facts, figures or stats:

Definitions & descriptions:

Interesting & expert quotes:

Simple tips & hacks:  

There are obviously more content nuggets spread throughout your articles but these are some of the most common.

I would recommend taking the time to grab all the content nuggets from an article and put them into a spreadsheet or document.

That step will help you create your next LinkedIn presentation or social media visual in a timely manner.

Once you select your content nuggets it’s time to move on to designing your presentation !

3. Use a simple but consistent LinkedIn presentation layout

One thing that I have noticed after creating a ton of these LinkedIn presentations is that the simple templates often get the most engagement. 

Also, we have found that square presentation templates work a lot better than some of the other layouts.

In fact, this LinkedIn presentation template has got the most traffic out of all the other slide decks!

CREATE THIS SOCIAL MEDIA TEMPLATE

This makes a lot of sense too, people aren’t going to engage with a complicated presentation. 

Especially on social media!

They want to quickly read through the information, and then decide if they want to click on the link to your article to learn more.

This template would be great for interesting tips, quotes or facts, because you can include a little more text on each slide:

On the other hand, if you’re presenting a bunch of stats in your presentation this template might be better: 

Instead of using an icon as the main focal point, this template pushes your statistics into the limelight. 

As you can see in each of these examples, the layout is pretty consistent on each slide. Not only does that speed up the creation process, it makes sure your content is always the focus of the LinkedIn presentation.

Read also: 5 Foolproof Presentation Layout Ideas You Should Use

4. Always include a title slide

Forgetting to create a compelling title slide for your presentation is another common mistake that I see a lot on LinkedIn.  

They jump right into the content without any context, which is probably going to confuse a follower. 

Can you imagine if this image was the first thing you saw in your LinkedIn feed?

You probably would keep scrolling. 

But something like the example below would make you want to learn more because it actually gives you information about the next few slides.

Trust me, when you make your content actually easy to consume, people will engage with it. 

Also without a title slide, the image will probably just look like any other social media image that gets shared on LinkedIn. So instead of standing above the noise on LinkedIn, it will just become another part of it.

So try to use a relevant combination of a background shape or border, an interesting font and a simple icon. Like below:

Also, it doesn’t hurt to highlight or bold a keyword in your title, like I did above! 

Here are a few more examples of title slides that I have used in the past: 

As you can see, each example is pretty similar but it will inform the reader about what they will find in the LinkedIn presentation.

So if you want to create a viral presentation, like the ones above, always start with a title slide!

5. Focus on one idea or point per slide

You don’t want to make it a chore to consume your content. Instead, try to keep the text you include on each slide very brief and actionable.

Most of my slides have under 10 words but still tell a compelling narrative. 

Thankfully because we already pulled out the content nuggets, this step will be a lot easier than some of the other ones.

For example, this content nugget: 

Can be repurposed into a simple LinkedIn presentation using this example:

Source  

The simplicity of each slide will also pull people further into your slides and push them toward your call to action. 

I have found if you can’t summarize your main point in a few words, it’s probably not worth including. 

Now if you need some more help picking or using a font, check out this guide:  How to Choose Fonts For Your Designs (With Examples)

6. add an icon or two to each slide.

If you have made it this far into the article, you have probably noticed that almost every slide has an icon or illustration .

Not only will an icon or two make your slides more eye-catching, but it will also give the reader some quick context about the slide. 

Before you start adding them to your LinkedIn presentation, there are three usages rules that you should follow

The first one is: always use a consistent icon style. For example, if you use an illustrated icon on one slide, like below, use an illustrated icon on all of the slides. 

And if you use a flat icon, make sure to use it on all of the other slides too:

Next, always make sure your icon is the same size across all of your slides. The consistency will make your slides look a lot more professional.

And finally, give your icon some room to breathe. This is a design hack that professional designers call “white space” – basically the open space around an object. 

As you can see in the example below, there’s a lot of open white space between the icon and the rest of the slide.

With those 3 tips, you should be able to use icons like a pro in no time. 

Also, with the Venngage presentation maker you can easily swap an icon with a single click on any of these templates:

When you swap an icon, it will automatically place it in the same spot and make it the same size.

This hack will help you repurpose our templates a lot faster as well.

Honestly, this is a big reason why I’m able to create so many new LinkedIn presentations! 

7. Export your LinkedIn presentation as a PDF

Once you finish designing your LinkedIn presentation, it’s time to export it!

If you want to share your slides on LinkedIn, you need to export them as a PDF.

With Venngage Business users can export as a PDF very easily, just click Download and then select PDF:

Now if you want to use this presentation on Instagram or turn it into a GIF, I would recommend exporting it as a PNG HD:

You can see everything that  Venngage Business  offers here!

8. Share on LinkedIn

All that’s left is to actually post it to LinkedIn! So let’s quickly run through the whole process.

Sharing a LinkedIn presentation starts like any other post:

I would recommend keeping the blurb pretty short, also make sure that you include a link back to your blog post or article. Here is great example of that in practice:

Remember, the slide deck is going to catch their attention but you want to make sure you use a compelling call to action to push them to read your content. 

After perfecting your blurb or description, click the document icon:

After another box pops up, like below, just click upload:

Drag and drop your PDF to the upload box, and then you should see it pop up on your screen:

Next, add a title to your LinkedIn presentation and the click the Next button:

After you make sure everything is to your liking, click post:

Your LinkedIn presentation should be posted in a few seconds!

Also don’t be afraid to share your presentations more than once over a few weeks. The shelf life of these LinkedIn presentations is actually pretty long.

I still get a lot of good engagement from the slide deck I created almost a year ago! Hashtags can be helpful to ensure your content continues to get discovered.

That’s why I think it’s so important to take the time to pick the right piece of content in the beginning.

We have found that people are very happy to see our engaging and interesting content in their feeds. Especially if the content is relevant and evergreen.

Now if you want to create a normal presentation, start here:

120+ Best Presentation Ideas, Design Tips & Examples

And if you want to learn more about repurposing, check out this ebook:

Everything You Need to Repurpose Content Visually [Free Ebook + Templates]

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Ways to Use LinkedIn for Your Next Conference or Event

Attending conferences or conventions can be a lot of work, but if you think about it, they can change the trajectory of your entire business and/or your career; especially if you are strategic before and afterward. I’m headed to Dallas soon to attend the eWomen Network (eWN) Entrepreneur conference. I’m really excited at the prospect of learning innovative things to help my business and, I’m equally excited to meet a lot of wonderful people.

I’ve been planning and mentally packing for weeks now. One of my to-dos has been to take a good look at my LinkedIn profile to make sure it’s updated and that it represents me in the best light possible. I, personally am making some bigger changes and adding some new elements, but that’s just me.

I do recommend you spend a few minutes reviewing your LinkedIn profile. Depending on your time and the status of your profile, you may want to make just a few changes or a lot.

Here are some things you can do before and during the conference that will pay off:

BEFORE THE CONFERENCE

Review and make little tweaks to your profile

If you don’t have a lot of time or energy to do a full-blown profile update, here are some quick tweaks you can make in about 15 minutes.

• Review your contact information to make sure it’s accurate and the links to your websites still work. Add your work phone number if you are open to receiving calls.
• Add a call-to-action statement to your About and Work Experience sections. A good example is “Let’s schedule a conversation at xxxxx.mycalendar or email me at xyx.”
• While you’re looking at your Experience section, make sure that it’s updated to talk about what you currently do, not what you did years ago. Think about the person meeting you for the first time and what do they need to know about you.
• Add the Organizations section to your profile and be sure to list the organization of the conference you’re attending.
• Review your skills list and “pin” the most relevant 3 as our Top 3 skills.

Larger Profile Fixes

If you have more time and/or you haven’t looked at your profile in ages, you may want to fix the following:

• Change your headline to include a few words that describe what you do and add a tagline.  Example: “ Marketing | Communications |PR | Writer | Helping you tell your story and grow your brand “
• Update your profile photo so people will recognize you when they meet you. Chances are, if your photo is more than 2 years old, you look different.
• Update your About section (formerly known as the Summary section) to tell an authentic story about who you are, who you serve and why.

Decide on your connection strategy

It’s very important that you think about this BEFORE you attend a conference. Will you connect with every person who you meet or hands you a business card? Are you going to target specific industries or professions? Are you going to connect with each of the presenters, speakers, vendors?

Most importantly, do these people fit into your overall connection and networking strategy?

Create an invitation to connect template

If you think you’re going to be connecting with a lot of people during or after the conference, create customized invitation wording that you can copy and paste into the invite and still personalize for each person. Here’s an example:   “Hi Jerry,  It was so nice to ___________ (insert where you met and how) on __________ (insert day and session or location) and  _______ (insert something you said, did or heard}. I’d love to connect with you here on LinkedIn too.”   

If you’re connecting with a speaker, mention a takeaway from their presentation.

Research the speakers, organizers, and key people before you go

You probably have a list of who’s who at the conference. You’ve probably decided on which sessions to attend. Why not take a few minutes and look at the speakers’ profiles BEFORE the conference. It will give you more insight into who they are and what all they do. This gives you extra things to talk about if you do have the opportunity to meet them.  

Bonus tip: if they are active on LinkedIn, they will check to see who’s viewed their profiles and they may recognize your name at the conference.  

Connect with attendees and key people before the conference.

If you have specific people you want to meet at the conference, send an invitation to connect before you go and try to arrange an in-person meeting.

Download the mobile LinkedIn app

Spend some time getting comfortable with the app before the conference.  Here are some things you can do ahead of time:

• Set up notification alerts. Here’s the link to the help to find where to do that.
• Find the People Nearby feature and try it out ahead of time. (It’s in the network section on the app)
• Check out your LinkedIn QR code for easy connecting and viewing profiles.  Here’s how

Post an update that you’re attending the conference

Right before you go post an update that you’re excited to be attending the conference. For bonus points, you could @mention the organizer or company hosting the event or people attending, or speakers, or vendors.

Bonus tip:  If the event has event-specific hashtags, include them in your post.

DURING THE CONFERENCE

Turn on the Find Nearby feature on your app as soon as you arrive. I recommend you use it as a guide to see who is there. Remember though, if click “connect” from that feature, you will not be able to personalize the invite so use it cautiously.

Throughout the day, make notes about the people you met, when, where/how and something specific to that meeting. If you’ve talked with them, ask if they are interested in connecting on LinkedIn.

Set time aside at the end of each day to connect with the people you met that day using your connection template (see above).

Review who accepted your invitations from the previous day and send them a reply “thank you for accepting” message.

Post an update during the day about what you’re doing, learning or who you are with. Don’t overdo it. Your general network may not be all that interested. Bonus points for including hashtags, a photo or short video, and an @mention.

If your goal is to grow your network and/or your business, these simple but effective strategies will work whether you are going to a conference, a business trip or a half-day seminar.  

Sue Gresham, Innovative Client Solutions.

 Sue-Gresham.com/ICS is not affiliated with LinkedIn, nor does LinkedIn endorse any of the material contained on this web site. LinkedIn is a registered trademark of LinkedIn Corporation.

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Add slideshare presentations or other media and links to your LinkedIn Profile.

Then, click  Upload  to upload direct media to your summary, or to your relevant work experience, or click  Link to media  to link to the URL of your presentation or download resource.

By the way, you can of course add  other people's slidedecks to your profile. Don't try to pass it off as your own work, naturally, but you can share presentations by others that are relevant to your work or support your ideas.

Once you have a few presentations and media in place on your profile, it looks visually more stimulating, and people can view your ideas and follow your stories in these presentations without having to leave your profile.

Outstanding.

• More Tips: 30 Top Tips for a better LinkedIn Profile – Rounded up and summarised…
• Found these tips useful? Why not thank me by buying me a virtual beer ?

About David Petherick

The Doctor is In. I have treated over 34,667 LinkedIn problems for CEOs, professionals and startups since 2006. You'll know by the end of our first free consultation if I can help you. We just need 10 minutes to diagnose and confirm if we're a good fit. Join over 4,767 subscribers to my free LinkedIn Newsletter on LinkedIn with no need to share your email address. Follow me on Twitter at @petherick .

Use LinkedIn to Promote Your Next Event: Before, During and After

by Tim Flors | Jan 16, 2020 | For Hoteliers , For Organizers

Comments like “What a great conference!” or “I learned so much!” are great to hear after your big event, but what would really help is for your attendees to share their experiences — particularly on LinkedIn , the social media platform where fellow business colleagues, executives and thought leaders gather to network and share ideas and inspiration.

LinkedIn — more so than any other social media platform — is the perfect place to promote your next trade show, association meeting, convention or conference because it was created for users with a business mindset. And with 640 million users and counting, it’s blowing up with a 50% increase in engagement year over year. CNN Business reported that a metric that tracks how often users are coming to LinkedIn in 30 minute intervals is up about 27% from the year prior.

While Instagram seems like the natural choice for attendees to post about their conference experiences because of its photo-friendly format, your business connections are on LinkedIn. But rather than posting on your company LinkedIn page where only a portion of your followers will see it (and most of them tend to be current and former employees), leveraging individual connections is much more effective.

So how can you encourage your guests to share their wonderful experiences at your next event? By encouraging them to share their enthusiasm for it before, during and after your event.

Before your event

The first step in getting your attendees to promote your trade show, conference, convention or other event on LinkedIn is to get them talking about it weeks ahead of time. This is beneficial to you because it creates awareness for those who either don’t know about your event or encourages those who are still on the fence about attending.

But talking about your event on LinkedIn is also beneficial to the confirmed attendees because it builds anticipation and excitement and allows them to start planning how they will use their time for maximum efficiency while they are there. And for speakers, this online conversation gives them a chance to promote their panel or workshop.

Here are ways you can inspire your attendees to start talking about your event on LinkedIn:

● Connect with key conference organizers and speakers before the event by sending them personalized LinkedIn invitations.

● Include your conference hashtag along with a link to your LinkedIn page in the pre-conference communications to attendees.

● Encourage speakers to connect with other speakers on LinkedIn using a personalized connection request, which may lead to conversation about the event on LinkedIn among your speakers.

● Profile speakers in LinkedIn posts leading up to the conference by tagging them in the post and asking a question. Advise speakers to use their personal and company LinkedIn pages to ask genuine questions to their audience before their sessions. They can request suggestions on what the audience is interested in hearing about. This allows speakers to engage the crowd prior to his or her session and to tailor talking points accordingly.

● Suggest to your speakers that they prepare a draft of their talking points so they can easily turn it into long-form content for a LinkedIn article.

● Post a few times before your conference using your appointed conference hashtag. Use a variety of formats like graphics or GIFs to build excitement.

● Create an event page on Facebook promoting your next conference, and then publish a post about it on LinkedIn with a link to the event page, inviting your followers to attend. (While LinkedIn is working on a new event page function, its release date remains unknown.)

During your event

Now that you’ve promoted your upcoming event on LinkedIn and built excitement among your attendees, let’s look at what to do while the event is in progress.

As important as it is to create awareness of your trade show, convention, conference or event in advance, it’s just as important to keep up the momentum you’ve created online while the event is underway. That means continuing to inspire attendees and speakers to create engaging posts on LinkedIn while enjoying your event.

Try some of these tips to get your guests chatting online about all the great insights they’re learning, wonderful people they’re meeting, and good times they’re having:

● Go live on LinkedIn video during presentations and tag your speakers.

● Record horizontal videos and publish in real-time on your company page. Remember to follow LinkedIn best practices for publishing video and add your conference hashtags to your posts.

● Hire a photographer to get a variety of horizontal and vertical shots at the conference for you to post during the conference, tagging speakers and other attendees on LinkedIn. Take photos of guests with colleagues, speakers and workshop leaders and tag these folks in posts.

● Encourage speakers and thought leaders who are leading trainings, workshops, seminars and panels to offer a giveaway for those who leave a comment or post on LinkedIn during the conference.

● Use paid media to amplify posts during conferences from your company page on LinkedIn.

After your event

Finally, your event is over, it’s time to clean up, and all your guests are buzzing on their way home about what a great time they had. But before you celebrate your event success with a much-deserved cocktail and binge-watching your favorite show on Netflix in your PJs, you still have work to do.

The energy level after a conference can be through the roof. Attendees leave inspired to implement as many of the ideas they gathered in the last few days as quickly as possible. But that post-conference high lasts just a few days as your guests quickly descend back into their regular work and family routines.

To get the most out of this precious, limited amount of time, try the following:

● Publish a conference wrap-up video on LinkedIn with some highlights of general interest.

● Share a post asking speakers and attendees to send you links to any long-form articles, blog posts, and conference roundups detailing what they learned at your event. Then publish them on your personal LinkedIn page and your business page.

● Publish a short-form status update the day after the conference first thing in the morning. Put out a call to other key players to attendees to do the same. This is a great time to post a photo collage and thank other conference organizers.

● Ask presenters to share their presentation slides during or immediately after the conference, which is a great way to feed the post-conference buzz. They should load in clickable images and links to their websites.

● Promote your most popular organic post from the event using the LinkedIn ad function to ensure your business prospects see it and to attract future talent. Target this sponsored content to relevant LinkedIn groups, people with specific job titles, or those who work in specific companies of interest to your business. If you have an email list of conference attendees, you can upload it into LinkedIn and target messages directly to them with links they can share.

Promoting your next event doesn’t have to fall completely on your shoulders. Utilizing LinkedIn is a great way to work smarter, not harder. Center your efforts around the platform where the most important people for your business — decision makers — are going to see it.

Inevitably, many of your guests will post about it on their own because, well, that’s what social media is for. But encouraging them to do so by giving them tools and tips will only reinforce this practice and offer a more organized strategy to ensure you’re able to fully take advantage of all the potential marketing power LinkedIn has to offer.

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12 Tips for Leveraging your Attendance at Conferences & Trade Shows on LinkedIn

by Karen Hollenbach LinkedIn Marketing

In this article you will learn how to leverage your attendance at conferences and trade shows on LinkedIn.

If you’re planning to attend a conference or trade show, either as an attendee, panel member or guest speaker, this is an opportunity to showcase your participation in an industry event and celebrate the learnings from others.

How to Leverage your Attendance at Conferences and Trade Shows on LinkedIn from your LinkedIn Profile

1. airport post.

Post along the lines of “looking forward to soaking up all the best practice knowledge at #eventhashtag”.

In this example above Rachael posted this image along with the following comment from her LinkedIn Profile, attracting over 10,000 views to her LinkedIn profile, with 112 likes and 10 comments.

She wrote: “On my way to Chicago to attend the SHRM International Conference. The largest gathering of HR Professionals in the world! Looking forward to knowledge sharing with our US partners and bringing valuable insights and key learnings back to Australia.

2. Registration post

Pictures of lanyards/ registration or satchel/ goody bag, as per the example below from my recent attendance as a speaker at the 13th Annual Procurement Australia Conference.

3. Hotel posts

Share a post of the hotel lobby, your room or the view from your hotel window.

4. Find other Conference / Trade Show Delegates

Browse who else is using the conference hashtag and connect with any interesting people. Like and comment on their content in relation to the conference. You can also use LinkedIn’s Find Nearby feature to find connections.

5. Take Picture with Attendees

Get pictures with attendees at the conference and tag them in your post. Post along the lines of “great to connect with xyz at the recent #eventhashtag

6. Share Speakers / Presentation Images

Post about any interesting speakers/ presentations with an image of their slides or quote them. Mention them on LinkedIn. To learn more about how to mention people in LinkedIn posts please read How to Mention People in Posts or Comments on LinkedIn.

7. Invite People to Connect

Consider having some message templates ready to go to invite people to connect mentioning that you met them at the conference.

8. Encourage new connections to follow your Company Page

Consider having a message template ready to invite new connections to follow your company page i.e. thanks for connecting on LinkedIn, you may also like to follow our company page where we share our best practice insights, company news etc.

9. Share the Insights You Learnt

Write a LinkedIn article as an event wrap up sharing what you learned.

Leveraging your Attendance at Conferences & Trade Shows on LinkedIn from your LinkedIn Company Page

10. images of the team at the event.

Lots of pictures of you and your team attending sessions, meeting people and using the conference Hashtags

11. Images of the speakers

Posts about Interesting speakers along the lines of “we enjoyed hearing from xyz about etc.” mentioning them using @

12. Quotes from Speakers

Quote interesting speakers with an image of them presenting.

Staying top of mind on LinkedIn will help you start more conversations with current and new connections.  Learning to leverage your attendance at conferences with LinkedIn takes a little bit of planning and is a great way to showcase the speakers and your investment in professional development and learning. We encourage you to follow these steps next time you attend a conference or trade show.

Need help with LinkedIn?

Browse  Think Bespoke’s website library and knowledge base  for helpful articles about LinkedIn Training, LinkedIn Profile, LinkedIn Marketing and Career Management.

Read more…

• LinkedIn Marketing
• LinkedIn Profile
• LinkedIn Training
• Thought Starters

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Thanks for reading my insights here on think bespoke's knowledge base., stay informed and sign up to think bespoke's e-insight s ., you can also follow me on linkedin or subscribe to confessions of an ambivert on substack..