difference between purpose and thesis

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6.1: The Topic, General Purpose, Specific Purpose, and Thesis

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Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Selecting a Topic

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions. See the textbox entitled “Questions for Selecting a Topic” for a few questions that will help you choose a topic.

Questions for Selecting a Topic

What important events are occurring locally, nationally and internationally?
What do I care about most?
Is there someone or something I can advocate for?
What makes me angry/happy?
What beliefs/attitudes do I want to share?
Is there some information the audience needs to know?

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses . In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

Depending on your instructor’s approach, a thesis statement may be written two different ways. A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Some instructors prefer that your thesis, or central idea, be a single, declarative statement providing the audience with an overall statement that provides the essence of the speech, followed by a separate preview statement.

If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like story having gone from relatively humble beginnings, through personal struggles, and finally success and fame .

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement. A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like rags to riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

~ Dieter Rams

Contributors and Attributions

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The Writing Center • University of North Carolina at Chapel Hill

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

tells the reader how you will interpret the significance of the subject matter under discussion.
is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
makes a claim that others might dispute.
is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
Does my thesis pass the “So what?” test? If a reader’s first response is likely to be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

Do I answer the question? Yes!
Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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8.2 The Topic, General Purpose, Specific Purpose, and Thesis

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech. The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know. Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief. The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different. An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

What important events are occurring locally, nationally, and internationally?
What do I care about most?
Is there someone or something I can advocate for?
What makes me angry/happy?
What beliefs/attitudes do I want to share?
Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives. In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to. There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience. Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball. If you regularly play video games, you may advocate for us to take up video games or explain the history of video games. Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic. While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience. Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech. Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work. Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands. The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience. Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech. The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose. Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Understanding Your Purpose

The first question for any writer should be, "Why am I writing?" "What is my goal or my purpose for writing?" For many writing contexts, your immediate purpose may be to complete an assignment or get a good grade. But the long-range purpose of writing is to communicate to a particular audience. In order to communicate successfully to your audience, understanding your purpose for writing will make you a better writer.

A Definition of Purpose

Purpose is the reason why you are writing . You may write a grocery list in order to remember what you need to buy. You may write a laboratory report in order to carefully describe a chemistry experiment. You may write an argumentative essay in order to persuade someone to change the parking rules on campus. You may write a letter to a friend to express your excitement about her new job.

Notice that selecting the form for your writing (list, report, essay, letter) is one of your choices that helps you achieve your purpose. You also have choices about style, organization, kinds of evidence that help you achieve your purpose

Focusing on your purpose as you begin writing helps you know what form to choose, how to focus and organize your writing, what kinds of evidence to cite, how formal or informal your style should be, and how much you should write.

Types of Purpose

Don Zimmerman, Journalism and Technical Communication Department I look at most scientific and technical writing as being either informational or instructional in purpose. A third category is documentation for legal purposes. Most writing can be organized in one of these three ways. For example, an informational purpose is frequently used to make decisions. Memos, in most circles, carry key information.

When we communicate with other people, we are usually guided by some purpose, goal, or aim. We may want to express our feelings. We may want simply to explore an idea or perhaps entertain or amuse our listeners or readers. We may wish to inform people or explain an idea. We may wish to argue for or against an idea in order to persuade others to believe or act in a certain way. We make special kinds of arguments when we are evaluating or problem solving . Finally, we may wish to mediate or negotiate a solution in a tense or difficult situation.

Remember, however, that often writers combine purposes in a single piece of writing. Thus, we may, in a business report, begin by informing readers of the economic facts before we try to persuade them to take a certain course of action.

In expressive writing, the writer's purpose or goal is to put thoughts and feelings on the page. Expressive writing is personal writing. We are often just writing for ourselves or for close friends. Usually, expressive writing is informal, not intended for outside readers. Journal writing, for example, is usually expressive writing.

However, we may write expressively for other readers when we write poetry (although not all poetry is expressive writing). We may write expressively in a letter, or we may include some expressive sentences in a formal essay intended for other readers.

Entertaining

As a purpose or goal of writing, entertaining is often used with some other purpose--to explain, argue, or inform in a humorous way. Sometimes, however, entertaining others with humor is our main goal. Entertaining may take the form of a brief joke, a newspaper column, a television script or an Internet home page tidbit, but its goal is to relax our reader and share some story of human foibles or surprising actions.

Writing to inform is one of the most common purposes for writing. Most journalistic writing fits this purpose. A journalist uncovers the facts about some incident and then reports those facts, as objectively as possible, to his or her readers. Of course, some bias or point-of-view is always present, but the purpose of informational or reportorial writing is to convey information as accurately and objectively as possible. Other examples of writing to inform include laboratory reports, economic reports, and business reports.

Writing to explain, or expository writing, is the most common of the writing purposes. The writer's purpose is to gather facts and information, combine them with his or her own knowledge and experience, and clarify for some audience who or what something is , how it happened or should happen, and/or why something happened .

Explaining the whos, whats, hows, whys, and wherefores requires that the writer analyze the subject (divide it into its important parts) and show the relationship of those parts. Thus, writing to explain relies heavily on definition, process analysis, cause/effect analysis, and synthesis.

Explaining versus Informing : So how does explaining differ from informing? Explaining goes one step beyond informing or reporting. A reporter merely reports what his or her sources say or the data indicate. An expository writer adds his or her particular understanding, interpretation, or thesis to that information. An expository writer says this is the best or most accurate definition of literacy, or the right way to make lasagne, or the most relevant causes of an accident.

An arguing essay attempts to convince its audience to believe or act in a certain way. Written arguments have several key features:

A debatable claim or thesis . The issue must have some reasonable arguments on both (or several) sides.
A focus on one or more of the four types of claims : Claim of fact , claim of cause and effect , claim of value , and/or claim of policy (problem solving).
A fair representation of opposing arguments combined with arguments against the opposition and for the overall claim.
An argument based on evidence presented in a reasonable tone . Although appeals to character and to emotion may be used, the primary appeal should be to the reader's logic and reason.

Although the terms argument and persuasion are often used interchangeably, the terms do have slightly different meanings. Argument is a special kind of persuasion that follows certain ground rules. Those rules are that opposing positions will be presented accurately and fairly, and that appeals to logic and reason will be the primary means of persuasion. Persuasive writing may, if it wishes, ignore those rules and try any strategy that might work. Advertisements are a good example of persuasive writing. They usually don't fairly represent the competing product, and they appeal to image, to emotion, to character, or to anything except logic and the facts--unless those facts are in the product's favor.

Writing to evaluate a person, product, thing, or policy is a frequent purpose for writing. An evaluation is really a specific kind of argument: it argues for the merits of the subject and presents evidence to support the claim. A claim of value --the thesis in an evaluation--must be supported by criteria (the appropriate standards of judgment) and supporting evidence (the facts, statistics, examples, or testimonials).

Writers often use a three-column log to set up criteria for their subject, collect relevant evidence, and reach judgments that support an overall claim of value. Writing a three-column log is an excellent way to organize an evaluative essay. First, think about your possible criteria. Remember: criteria are the standards of judgment (the ideal case) against which you will measure your particular subject. Choose criteria which your readers will find valid, fair, and appropriate . Then, collect evidence for each of your selected criteria. Consider the following example of a restaurant evaluation:

Overall claim of value : This Chinese restaurant provides a high quality dining experience.

Problem Solving

Problem solving is a special kind of arguing essay: the writer's purpose is to persuade his audience to adopt a solution to a particular problem. Often called "policy" essays because they recommend the readers adopt a policy to resolve a problem, problem-solving essays have two main components: a description of a serious problem and an argument for specific recommendations that will solve the problem .

The thesis of a problem-solving essay becomes a claim of policy : If the audience follows the suggested recommendations, the problem will be reduced or eliminated. The essay must support the policy claim by persuading readers that the recommendations are feasible, cost-effective, efficient, relevant to the situation, and better than other possible alternative solutions.

Traditional argument , like a debate, is confrontational. The argument often becomes a kind of "war" in which the writer attempts to "defeat" the arguments of the opposition.

Non-traditional kinds of argument use a variety of strategies to reduce the confrontation and threat in order to open up the debate.

Mediated argument follows a plan used successfully in labor negotiations to bring opposing parties to agreement. The writer of a mediated argument provides a middle position that helps negotiate the differences of the opposing positions.
Rogerian argumen t also wishes to reduce confrontation by encouraging mutual understanding and working toward common ground and a compromise solution.
Feminist argument tries to avoid the patriarchal conventions in traditional argument by emphasizing personal communication, exploration, and true understanding.

Combining Purposes

Often, writers use multiple purposes in a single piece of writing. An essay about illiteracy in America may begin by expressing your feelings on the topic. Then it may report the current facts about illiteracy. Finally, it may argue for a solution that might correct some of the social conditions that cause illiteracy. The ultimate purpose of the paper is to argue for the solution, but the writer uses these other purposes along the way.

Similarly, a scientific paper about gene therapy may begin by reporting the current state of gene therapy research. It may then explain how a gene therapy works in a medical situation. Finally, it may argue that we need to increase funding for primary research into gene therapy.

Purposes and Strategies

A purpose is the aim or goal of the writer or the written product; a strategy is a means of achieving that purpose. For example, our purpose may be to explain something, but we may use definitions, examples, descriptions, and analysis in order to make our explanation clearer. A variety of strategies are available for writers to help them find ways to achieve their purpose(s).

Writers often use definition for key terms of ideas in their essays. A formal definition , the basis of most dictionary definitions, has three parts: the term to be defined, the class to which the term belongs, and the features that distinguish this term from other terms in the class.

Look at your own topic. Would definition help you analyze and explain your subject?

Illustration and Example

Examples and illustrations are a basic kind of evidence and support in expository and argumentative writing.

In her essay about anorexia nervosa, student writer Nancie Brosseau uses several examples to develop a paragraph:

Another problem, lying, occurred most often when my parents tried to force me to eat. Because I was at the gym until around eight o'clock every night, I told my mother not to save me dinner. I would come home and make a sandwich and feed it to my dog. I lied to my parents every day about eating lunch at school. For example, I would bring a sack lunch and sell it to someone and use the money to buy diet pills. I always told my parents that I ate my own lunch.

Look at your own topic. What examples and illustrations would help explain your subject?

Classification

Classification is a form of analyzing a subject into types. We might classify automobiles by types: Trucks, Sport Utilities, Sedans, Sport Cars. We can (and do) classify college classes by type: Science, Social Science, Humanities, Business, Agriculture, etc.

Look at your own topic. Would classification help you analyze and explain your subject?

Comparison and Contrast

Comparison and contrast can be used to organize an essay. Consider whether either of the following two outlines would help you organize your comparison essay.

Block Comparison of A and B

Intro and Thesis
Description of A
Description of B (and how B is similar to/different from A)

Alternating Comparison of A and B

Aspect One: Comparison/contrast of A and B
Aspect Two: Comparison/contrast of A and B
Aspect Three: Comparison/contrast of A and B

Look at your own topic. Would comparison/contrast help you organize and explain your subject?

Analysis is simply dividing some whole into its parts. A library has distinct parts: stacks, electronic catalog, reserve desk, government documents section, interlibrary loan desk, etc. If you are writing about a library, you may need to know all the parts that exist in that library.

Look at your own topic. Would analysis of the parts help you understand and explain your subject?

Description

Although we usually think of description as visual, we may also use other senses--hearing, touch, feeling, smell-- in our attempt to describe something for our readers.

Notice how student writer Stephen White uses multiple senses to describe Anasazi Indian ruins at Mesa Verde:

I awoke this morning with a sense of unexplainable anticipation gnawing away at the back of my mind, that this chilly, leaden day at Mesa Verde would bring something new . . . . They are a haunting sight, these broken houses, clustered together down in the gloom of the canyon. The silence is broken only by the rush of the wind in the trees and the trickling of a tiny stream of melting snow springing from ledge to ledge. This small, abandoned village of tiny houses seems almost as the Indians left it, reduced by the passage of nearly a thousand years to piles of rubble through which protrude broken red adobe walls surrounding ghostly jet black openings, undisturbed by modern man.

Look at your own topic. Would description help you explain your subject?

Process Analysis

Process analysis is analyzing the chronological steps in any operation. A recipe contains process analysis. First, sift the flour. Next, mix the eggs, milk, and oil. Then fold in the flour with the eggs, milk and oil. Then add baking soda, salt and spices. Finally, pour the pancake batter onto the griddle.

Look at your own topic. Would process analysis help you analyze and explain your subject?

Narration is possibly the most effective strategy essay writers can use. Readers are quickly caught up in reading any story, no matter how short it is. Writers of exposition and argument should consider where a short narrative might enliven their essay. Typically, this narrative can relate some of your own experiences with the subject of your essay. Look at your own topic. Where might a short narrative help you explain your subject?

Cause/Effect Analysis

In cause and effect analysis, you map out possible causes and effects. Two patterns for doing cause/effect analysis are as follows:

Several causes leading to single effect: Cause 1 + Cause 2 + Cause 3 . . . => Effect

One cause leading to multiple effects: Cause => Effect 1 + Effect 2 + Effect 3 ...

Look at your own topic. Would cause/effect analysis help you understand and explain your subject?

How Audience and Focus Affect Purpose

All readers have expectations. They assume what they read will meet their expectations. As a writer, your job is to make sure those expectations are met, while at the same time, fulfilling the purpose of your writing.

Once you have determined what type of purpose best conveys your motivations, you will then need to examine how this will affect your readers. Perhaps you are explaining your topic when you really should be convincing readers to see your point. Writers and readers may approach a topic with conflicting purposes. Your job, as a writer, is to make sure both are being met.

Purpose and Audience

Often your audience will help you determine your purpose. The beliefs they hold will tell you whether or not they agree with what you have to say. Suppose, for example, you are writing to persuade readers against Internet censorship. Your purpose will differ depending on the audience who will read your writing.

Audience One: Internet Users

If your audience is computer users who surf the net daily, you could appear foolish trying to persuade them to react against Internet censorship. It's likely they are already against such a movement. Instead, they might expect more information on the topic.

Audience Two: Parents

If your audience is parents who don't want their small children surfing the net, you'll need to convince them that censorship is not the solution to the problem. You should persuade this audience to consider other options.

Purpose and Focus

Your focus (otherwise known as thesis, claim, main idea, or problem statement) is a reflection of your purpose. If these two do not agree, you will not accomplish what you set out to do. Consider the following examples below:

Focus One: Informing

Suppose your purpose is to inform readers about relationships between Type A personalities and heart attacks. Your focus could then be: Type A personalities do not have an abnormally high risk of suffering heart attacks.

Focus Two: Persuading

Suppose your purpose is to persuade readers not to quarantine AIDS victims. Your focus could then be: Children afflicted with AIDS should not be prevented from attending school.

Writer and Reader Goals

Kate Kiefer, English Department Readers and writers both have goals when they engage in reading and writing. Writers typically define their goals in several categories-to inform, persuade, entertain, explore. When writers and readers have mutually fulfilling goals-to inform and to look for information-then writing and reading are most efficient. At times, these goals overlap one another. Many readers of science essays are looking for science information when they often get science philosophy. This mismatch of goals tends to leave readers frustrated, and if they communicate that frustration to the writer, then the writer feels misunderstood or unsuccessful.

Donna Lecourt, English Department Whatever reality you are writing within, whatever you chose to write about, implies a certain audience as well as your purpose for writing. You decide you have something to write about, or something you care about, then purpose determines audience.

Writer Versus Reader Purposes

Steve Reid, English Department A general definition of purpose relates to motivation. For instance, "I'm angry, and that's why I'm writing this." Purposes, in academic writing, are intentions the writer hopes to accomplish with a particular audience. Often, readers discover their own purpose within a text. While the writer may have intended one thing, the text actually does another, according to its readers.

Purpose and Writing Assignments

Instructors often state the purpose of a writing assignment on the assignment sheet. By carefully examining what it is you are asked to do, you can determine what your writing's purpose is.

Most assignment sheets ask you to perform a specific task. Key words listed on the assignment can help you determine why you are writing. If your instructor has not provided an assignment sheet, consider asking what the purpose of the assignment is.

Read over your assignment sheet. Make a note of words asking you to follow a specific task. For example, words such as:

These words require you to write about a topic in a specific way. Once you know the purpose of your writing, you can begin planning what information is necessary for that purpose.

Example Assignment

Imagine you are an administrator for the school district. In light of the Columbus controversy, you have been assigned to write a set of guidelines for teaching about Columbus in the district's elementary and junior high schools. These guidelines will explain official policy to parents and teachers in teaching children about Columbus and the significance of his voyages. They will also draw on arguments made on both sides of the controversy, as well as historical facts on which both sides agree.

The purpose of this assignment is to explain the official policy about teaching Columbus' voyages to parents and teachers.

Steve Reid, English Department Keywords in writing assignments give teachers and students direction about why we are writing. For instance, many assignments ask students to "describe" something. The word "describe" specifically indicated the writer is supposed to describe something visually. This is very general. Often, assignments are looking for something more specific. Maybe there is an argument the instructor intends be formulated. Maybe there is an implied thesis, but often teachers use general words such as "Write about" or "Describe" something, when they should use more specific words like, "Define" or "Explain" or "Argue" or "Persuade."

Purpose and Thesis

Writers choose from a variety of purposes for writing. They may write to express their thoughts in a personal letter, to explain concepts in a physics class, to explore ideas in a philosophy class, or to argue a point in a political science class.

Once they have their purpose in mind (and an audience for whom they are writing), writers may more clearly formulate their thesis. The thesis , claim , or main idea of an essay is related to the purpose. It is the sentence or sentences that fulfill the purpose and that state the exact point of the essay.

For example, if a writer wants to argue that high schools should strengthen foreign language training, her thesis sentence might be as follows:

"Because Americans are so culturally isolated, we need a national policy that supports increased foreign language instruction in elementary and secondary schools."

How Thesis is Related to Purpose

The following examples illustrate how subject, purpose and thesis are related. The subject is the most general statement of the topic. The purpose narrows the focus by indicating whether the writer wishes to express or explore ideas or actually explain or argue about the topic. The thesis sentence, claim, or main idea narrows the focus even farther. It is the sentence or sentences which focuses the topic for the writer and the reader.

Citation Information

Stephen Reid and Dawn Kowalski. (1994-2024). Understanding Your Purpose. The WAC Clearinghouse. Colorado State University. Available at https://wac.colostate.edu/repository/writing/guides/.

Copyright Information

Developing a Thesis Statement

Many papers you write require developing a thesis statement. In this section you’ll learn what a thesis statement is and how to write one.

Keep in mind that not all papers require thesis statements . If in doubt, please consult your instructor for assistance.

What is a thesis statement?

A thesis statement . . .

Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic.
Makes a promise to the reader about the scope, purpose, and direction of your paper.
Is focused and specific enough to be “proven” within the boundaries of your paper.
Is generally located near the end of the introduction ; sometimes, in a long paper, the thesis will be expressed in several sentences or in an entire paragraph.
Identifies the relationships between the pieces of evidence that you are using to support your argument.

Not all papers require thesis statements! Ask your instructor if you’re in doubt whether you need one.

Identify a topic

Your topic is the subject about which you will write. Your assignment may suggest several ways of looking at a topic; or it may name a fairly general concept that you will explore or analyze in your paper.

Consider what your assignment asks you to do

Inform yourself about your topic, focus on one aspect of your topic, ask yourself whether your topic is worthy of your efforts, generate a topic from an assignment.

Below are some possible topics based on sample assignments.

Sample assignment 1

Analyze Spain’s neutrality in World War II.

Identified topic

Franco’s role in the diplomatic relationships between the Allies and the Axis

This topic avoids generalities such as “Spain” and “World War II,” addressing instead on Franco’s role (a specific aspect of “Spain”) and the diplomatic relations between the Allies and Axis (a specific aspect of World War II).

Sample assignment 2

Analyze one of Homer’s epic similes in the Iliad.

The relationship between the portrayal of warfare and the epic simile about Simoisius at 4.547-64.

This topic focuses on a single simile and relates it to a single aspect of the Iliad ( warfare being a major theme in that work).

Developing a Thesis Statement–Additional information

Your assignment may suggest several ways of looking at a topic, or it may name a fairly general concept that you will explore or analyze in your paper. You’ll want to read your assignment carefully, looking for key terms that you can use to focus your topic.

Sample assignment: Analyze Spain’s neutrality in World War II Key terms: analyze, Spain’s neutrality, World War II

After you’ve identified the key words in your topic, the next step is to read about them in several sources, or generate as much information as possible through an analysis of your topic. Obviously, the more material or knowledge you have, the more possibilities will be available for a strong argument. For the sample assignment above, you’ll want to look at books and articles on World War II in general, and Spain’s neutrality in particular.

As you consider your options, you must decide to focus on one aspect of your topic. This means that you cannot include everything you’ve learned about your topic, nor should you go off in several directions. If you end up covering too many different aspects of a topic, your paper will sprawl and be unconvincing in its argument, and it most likely will not fulfull the assignment requirements.

For the sample assignment above, both Spain’s neutrality and World War II are topics far too broad to explore in a paper. You may instead decide to focus on Franco’s role in the diplomatic relationships between the Allies and the Axis , which narrows down what aspects of Spain’s neutrality and World War II you want to discuss, as well as establishes a specific link between those two aspects.

Before you go too far, however, ask yourself whether your topic is worthy of your efforts. Try to avoid topics that already have too much written about them (i.e., “eating disorders and body image among adolescent women”) or that simply are not important (i.e. “why I like ice cream”). These topics may lead to a thesis that is either dry fact or a weird claim that cannot be supported. A good thesis falls somewhere between the two extremes. To arrive at this point, ask yourself what is new, interesting, contestable, or controversial about your topic.

As you work on your thesis, remember to keep the rest of your paper in mind at all times . Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Derive a main point from topic

Once you have a topic, you will have to decide what the main point of your paper will be. This point, the “controlling idea,” becomes the core of your argument (thesis statement) and it is the unifying idea to which you will relate all your sub-theses. You can then turn this “controlling idea” into a purpose statement about what you intend to do in your paper.

Look for patterns in your evidence

Compose a purpose statement.

Consult the examples below for suggestions on how to look for patterns in your evidence and construct a purpose statement.

Franco first tried to negotiate with the Axis
Franco turned to the Allies when he couldn’t get some concessions that he wanted from the Axis

Possible conclusion:

Spain’s neutrality in WWII occurred for an entirely personal reason: Franco’s desire to preserve his own (and Spain’s) power.

Purpose statement

This paper will analyze Franco’s diplomacy during World War II to see how it contributed to Spain’s neutrality.

The simile compares Simoisius to a tree, which is a peaceful, natural image.
The tree in the simile is chopped down to make wheels for a chariot, which is an object used in warfare.

At first, the simile seems to take the reader away from the world of warfare, but we end up back in that world by the end.

This paper will analyze the way the simile about Simoisius at 4.547-64 moves in and out of the world of warfare.

Derive purpose statement from topic

To find out what your “controlling idea” is, you have to examine and evaluate your evidence . As you consider your evidence, you may notice patterns emerging, data repeated in more than one source, or facts that favor one view more than another. These patterns or data may then lead you to some conclusions about your topic and suggest that you can successfully argue for one idea better than another.

For instance, you might find out that Franco first tried to negotiate with the Axis, but when he couldn’t get some concessions that he wanted from them, he turned to the Allies. As you read more about Franco’s decisions, you may conclude that Spain’s neutrality in WWII occurred for an entirely personal reason: his desire to preserve his own (and Spain’s) power. Based on this conclusion, you can then write a trial thesis statement to help you decide what material belongs in your paper.

Sometimes you won’t be able to find a focus or identify your “spin” or specific argument immediately. Like some writers, you might begin with a purpose statement just to get yourself going. A purpose statement is one or more sentences that announce your topic and indicate the structure of the paper but do not state the conclusions you have drawn . Thus, you might begin with something like this:

This paper will look at modern language to see if it reflects male dominance or female oppression.
I plan to analyze anger and derision in offensive language to see if they represent a challenge of society’s authority.

At some point, you can turn a purpose statement into a thesis statement. As you think and write about your topic, you can restrict, clarify, and refine your argument, crafting your thesis statement to reflect your thinking.

As you work on your thesis, remember to keep the rest of your paper in mind at all times. Sometimes your thesis needs to evolve as you develop new insights, find new evidence, or take a different approach to your topic.

Compose a draft thesis statement

If you are writing a paper that will have an argumentative thesis and are having trouble getting started, the techniques in the table below may help you develop a temporary or “working” thesis statement.

Begin with a purpose statement that you will later turn into a thesis statement.

Assignment: Discuss the history of the Reform Party and explain its influence on the 1990 presidential and Congressional election.

Purpose Statement: This paper briefly sketches the history of the grassroots, conservative, Perot-led Reform Party and analyzes how it influenced the economic and social ideologies of the two mainstream parties.

Question-to-Assertion

If your assignment asks a specific question(s), turn the question(s) into an assertion and give reasons why it is true or reasons for your opinion.

Assignment : What do Aylmer and Rappaccini have to be proud of? Why aren’t they satisfied with these things? How does pride, as demonstrated in “The Birthmark” and “Rappaccini’s Daughter,” lead to unexpected problems?

Beginning thesis statement: Alymer and Rappaccinni are proud of their great knowledge; however, they are also very greedy and are driven to use their knowledge to alter some aspect of nature as a test of their ability. Evil results when they try to “play God.”

Write a sentence that summarizes the main idea of the essay you plan to write.

Main idea: The reason some toys succeed in the market is that they appeal to the consumers’ sense of the ridiculous and their basic desire to laugh at themselves.

Make a list of the ideas that you want to include; consider the ideas and try to group them.

nature = peaceful
war matériel = violent (competes with 1?)
need for time and space to mourn the dead
war is inescapable (competes with 3?)

Use a formula to arrive at a working thesis statement (you will revise this later).

although most readers of _______ have argued that _______, closer examination shows that _______.
_______ uses _______ and _____ to prove that ________.
phenomenon x is a result of the combination of __________, __________, and _________.

What to keep in mind as you draft an initial thesis statement

Beginning statements obtained through the methods illustrated above can serve as a framework for planning or drafting your paper, but remember they’re not yet the specific, argumentative thesis you want for the final version of your paper. In fact, in its first stages, a thesis statement usually is ill-formed or rough and serves only as a planning tool.

As you write, you may discover evidence that does not fit your temporary or “working” thesis. Or you may reach deeper insights about your topic as you do more research, and you will find that your thesis statement has to be more complicated to match the evidence that you want to use.

You must be willing to reject or omit some evidence in order to keep your paper cohesive and your reader focused. Or you may have to revise your thesis to match the evidence and insights that you want to discuss. Read your draft carefully, noting the conclusions you have drawn and the major ideas which support or prove those conclusions. These will be the elements of your final thesis statement.

Sometimes you will not be able to identify these elements in your early drafts, but as you consider how your argument is developing and how your evidence supports your main idea, ask yourself, “ What is the main point that I want to prove/discuss? ” and “ How will I convince the reader that this is true? ” When you can answer these questions, then you can begin to refine the thesis statement.

Refine and polish the thesis statement

To get to your final thesis, you’ll need to refine your draft thesis so that it’s specific and arguable.

Ask if your draft thesis addresses the assignment
Question each part of your draft thesis
Clarify vague phrases and assertions
Investigate alternatives to your draft thesis

Consult the example below for suggestions on how to refine your draft thesis statement.

Sample Assignment

Choose an activity and define it as a symbol of American culture. Your essay should cause the reader to think critically about the society which produces and enjoys that activity.

Ask The phenomenon of drive-in facilities is an interesting symbol of american culture, and these facilities demonstrate significant characteristics of our society.This statement does not fulfill the assignment because it does not require the reader to think critically about society.

Drive-ins are an interesting symbol of American culture because they represent Americans’ significant creativity and business ingenuity.

Among the types of drive-in facilities familiar during the twentieth century, drive-in movie theaters best represent American creativity, not merely because they were the forerunner of later drive-ins and drive-throughs, but because of their impact on our culture: they changed our relationship to the automobile, changed the way people experienced movies, and changed movie-going into a family activity.

While drive-in facilities such as those at fast-food establishments, banks, pharmacies, and dry cleaners symbolize America’s economic ingenuity, they also have affected our personal standards.

While drive-in facilities such as those at fast- food restaurants, banks, pharmacies, and dry cleaners symbolize (1) Americans’ business ingenuity, they also have contributed (2) to an increasing homogenization of our culture, (3) a willingness to depersonalize relationships with others, and (4) a tendency to sacrifice quality for convenience.

This statement is now specific and fulfills all parts of the assignment. This version, like any good thesis, is not self-evident; its points, 1-4, will have to be proven with evidence in the body of the paper. The numbers in this statement indicate the order in which the points will be presented. Depending on the length of the paper, there could be one paragraph for each numbered item or there could be blocks of paragraph for even pages for each one.

Complete the final thesis statement

The bottom line.

As you move through the process of crafting a thesis, you’ll need to remember four things:

Context matters! Think about your course materials and lectures. Try to relate your thesis to the ideas your instructor is discussing.
As you go through the process described in this section, always keep your assignment in mind . You will be more successful when your thesis (and paper) responds to the assignment than if it argues a semi-related idea.
Your thesis statement should be precise, focused, and contestable ; it should predict the sub-theses or blocks of information that you will use to prove your argument.
Make sure that you keep the rest of your paper in mind at all times. Change your thesis as your paper evolves, because you do not want your thesis to promise more than your paper actually delivers.

In the beginning, the thesis statement was a tool to help you sharpen your focus, limit material and establish the paper’s purpose. When your paper is finished, however, the thesis statement becomes a tool for your reader. It tells the reader what you have learned about your topic and what evidence led you to your conclusion. It keeps the reader on track–well able to understand and appreciate your argument.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for

Creating an Argument

Thesis vs. Purpose Statements

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Generating Ideas for Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

Module 4: Organizing and Outlining

The topic, purpose, and thesis.

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a purpose statement, and crafting a thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

I think reading is important in any form. I think a person who’s trying to learn to like reading should start off reading about a topic they are interested in, or a person they are interested in. – Ice Cube

Questions for Selecting a Topic

What important events are occurring locally, nationally and internationally?
What do I care about most?
Is there someone or something I can advocate for?
What makes me angry/happy?
What beliefs/attitudes do I want to share?
Is there some information the audience needs to know?

Selecting a Topic

“The Reader” by Shakespearesmonkey. CC-BY-NC .

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. This is because all speeches are brought into existence as a result of circumstances, the multiplicity of activities going on at any one given moment in a particular place. For instance, presidential candidates craft short policy speeches that can be employed during debates, interviews, or town hall meetings during campaign seasons. When one of the candidates realizes he or she will not be successful, the particular circumstances change and the person must craft different kinds of speeches—a concession speech, for example. In other words, their campaign for presidency, and its many related events, necessitates the creation of various speeches. Rhetorical theorist Lloyd Bitzer [1] describes this as the rhetorical situation. Put simply, the rhetorical situation is the combination of factors that make speeches and other discourse meaningful and a useful way to change the way something is. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky [2] also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed in the textbox did not yield an appropriate or interesting topic.

Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about conserving habitat for bog turtles. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve. If the bog turtle enthusiast knows that she will be talking to a local zoning board and that she hopes to stop them from allowing businesses to locate on important bog turtle habitat, her topic can easily morph into something more specific. Now, her speech topic is two-pronged: bog turtle habitat and zoning rules.

Formulating the Purpose Statements

“Bog turtle sunning” by U.S. Fish and Wildlife Service. Public domain.

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve.” [3] For instance, the bog turtle habitat activist might write the following specific purpose statement: At the end of my speech, the Clarke County Zoning Commission will understand that locating businesses in bog turtle habitat is a poor choice with a range of negative consequences. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.

Success demands singleness of purpose. – Vince Lombardi

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a thesis statement that you will share with your audience. A thesis statement encapsulates the main points of a speech in just a sentence or two, and it is designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research- based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Moreover, the thesis statement should reflect the general purpose of your speech; if your purpose is to persuade or educate, for instance, the thesis should alert audience members to this goal. The bog turtle enthusiast might prepare the following thesis statement based on her specific purpose statement: Bog turtle habitats are sensitive to a variety of activities, but land development is particularly harmful to unstable habitats. The Clarke County Zoning Commission should protect bog turtle habitats by choosing to prohibit business from locating in these habitats. In this example, the thesis statement outlines the main points and implies that the speaker will be arguing for certain zoning practices.

Bitzer, L. (1968). The rhetorical situation. Philosophy & Rhetoric , 1 (1), 1 – 14. ↵
Zarefsky, D. (2010). Public speaking: Strategies for success (6th edition). Boston: Allyn & Bacon. ↵
O’Hair, D., Stewart, R., Rubenstein, H. (2004). A speaker’s guidebook: Text and reference (2nd edition). Boston: Bedford/St. Martin’s. ↵
Chapter 8 The Topic, Purpose, and Thesis. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
The Reader. Authored by : Shakespearesmonkey. Located at : https://www.flickr.com/photos/shakespearesmonkey/4939289974/ . License : CC BY-NC: Attribution-NonCommercial
Image of a bog turtle . Authored by : R. G. Tucker, Jr.. Provided by : United States Fish and Wildlife Service. Located at : http://commons.wikimedia.org/wiki/File:Bog_turtle_sunning.jpg . License : Public Domain: No Known Copyright

Purpose and Thesis

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be very clear about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of the speech. It should be understood that these three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

To inform could be to explain, to demonstrate, to describe, to teach.
To persuade could be to convince, to argue, to motivate, to prove.
To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.” Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It is made up of T o, plus an active W ord, a specific A udience, and clearly stated C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

To explain to a group of first-year students how to join a school organization.
To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
To motivate my classmates in English 101 to participate in a study abroad program.
To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

To explain to my classmates how ballet came to be performed and studied in the U.S.
To explain to my classmates the difference between Russian and French ballet.
To explain to my classmates how ballet originated as an art form in the Renaissance.
To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” If you resort to the word “why” in the thesis, it’s probably persuasive.

To inform my audience why capital punishment is unconstitutional. (This can’t be informative since it’s taking a side)
To persuade my audience about the three types of individual retirement accounts. (This isn’t persuading the audience of anything, just informing)
To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion, hence persuasive and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

To explain to my audience how to swing a golf club and choose the best golf shoes.
To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem, you’ll need to select one of the topics in these examples and speak on just that: To explain to my audience how to swing a golf club OR to explain to my audience how to choose the best golf shoes.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

Don’t write either statement as a question.
Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

The specific purpose and central idea statements are not the same thing, although they are related.
The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

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Difference Between Thesis and Purpose Statements

As you select your topic and plan your research, you’ll need to think about your point of focus. Your instructor may ask you to write a thesis statement or a purpose statement. Sometimes you will have both in the same paper. No matter what type of style you use – MLA, APA or Chicago , – you’ll need to include thesis or purpose statements.

How to Use Thesis or Purpose Statements

After you select your topic , you’ll need to determine the point of your paper. Are you trying to persuade your reader towards a certain conclusion? Are you comparing and contrasting other people’s arguments?

During the first part of developing your research paper or essay, you can create a rough draft of a thesis or purpose statement to drive your research. As you work through your paper, you’ll refine these statements.

Although your thesis or purpose statement is included in the introduction , it’s often advised to write your introduction last. That way, you’ve presented your research to its conclusion. Then, you’ll have a clear idea of your introduction.

Thesis Statements

Typically, your thesis statement will be placed at or near the end of your introduction. It can be one or two sentences, or even up to a paragraph long. However, don’t make it so long that the reader has difficulty understanding it. Your thesis statement is your argument or the answer to a question or problem. The thesis statement provides the scope, purpose and direction of your paper. It is specific and focused.

Focused interviews and examination of published research indicate that college students report increased satisfaction in attending classes with cultural diversity. Community colleges that embrace cultural diversity have happier students overall.

Purpose Statements

Purpose statements are used to let the reader know what the paper is about and what to expect from it. You can tell a purpose statement by the way it’s written. A purpose statement, unlike a thesis statement, doesn’t discuss any conclusions. It must also be concise and specific. For example, the sentence can begin with phrases such as:

The purpose of this paper is to….
This essay examines…..
In this paper, I will describe…..

This essay examines cultural diversity in community colleges. The focus will be on how cultural diversity affects students’ daily lives.

Combining a Purpose and Thesis Statement

Instructor Discussing Difference Between Thesis and Purpose Statements

You may include both a purpose and thesis statement. Again, check with your instructor. Teachers will provide specific instructions for you to follow in completing your assignment.

This essay examines cultural diversity in community colleges. The focus will be on how cultural diversity affects students’ daily lives. Focused interviews and examination of published research indicate that college students report increased satisfaction in attending classes with cultural diversity. Community colleges that embrace cultural diversity have happier students overall.

Tying It All Together

The thesis or purpose statement needs to match what you state in your essay. Preparing an outline before you begin your paper helps you stay on track. Teachers will often assign an outline for that reason. However, even if it’s not part of your assignment, creating an outline is an effective way to organize your paper.

Your introduction and conclusion should tie together. The ideas you presented in your introduction will be backed up by the research in your paper, and your conclusion will bring it all together.

Generally, you’ll provide either a thesis statement or a purpose statement. As you enter college writing classes, you will need to understand how to write a good thesis statement. Your instructor will provide an assignment rubric, which you should follow at all times. The school or public librarian can guide you to excellent resources on writing essays and research papers.

Making an Outline for Your School Essay in APA, MLA or Chicago

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Thesis/Purpose Statement

Probably the most daunting task for any writer is to generate an effective thesis statement. In college, academic writing follows a specific pattern— after a brief opening, you state your position in one clear sentence. Whether your essay is explanatory or argumentative, a strong thesis statement will provide the map, guiding the entire essay. Confusion arises, however, over the difference between a purpose statement and a thesis.

What is the function of a purpose statement?

It gives the paper a focus: scope and direction.
It foreshadows the development of the argument

Used in many of the sciences for research proposals, in some disciplines, a purpose statement is too blunt or direct, so check with your instructor about using a purpose statement.

Sample purpose statement This paper will examine the ecological damage caused by Katrina on the Gulf Coast. The focus will be on the economic, political and social relationships effected by the environmental problems.

What is the function of a thesis statement? A thesis statement:

Gives the writer’s declaration of the purpose of the paper.
Makes an assertion directly answering the question the paper asks.
Offers a provable claim that reasonable people could argue.
Provides a map of the arrangement of ideas presented in the essay.

(Note that the thesis statement is more complex than the purpose statement)

Sample thesis statement The ecological damage produced by Katrina on the Gulf Coast was caused by the political and social environment of the region.

What are the characteristics of a good thesis statement?

It answers a specific question.
It is narrow or broad enough to be covered within the assignment parameters.
It focuses on one main idea.
It is controversial enough that a reasonable person could disagree.

How do I generate a good thesis statement? After you have completed your research for evidence, you will need to analyze the material to find the possible connections— both similarities and contrasts. Once you have analyzed your evidence, you will have a main idea or a working thesis. Think of the process of creating a thesis like a funnel, beginning with a general subject, narrowed by the purpose, and ending with a specific assertion, claim, or thesis.

How do I generate a thesis if the topic is assigned? Any assignment can be narrowed down to a single question. Your first task is to select the focal question that your essay will answer. If the assignment is a request for information, such as “Write a report on the benefits of expanding the Marina District in Downtown Toledo,” turn the request into a question— “What are the benefits of building the Marina District in Downtown Toledo?” After you have established the focal question, compose a one- to- two-sentence response based on your educated opinion.

Q: What are the benefits of the Marina District in Toledo?

A: The potential benefits of the development of the Marina District are….

How do I generate a thesis if the topic is not assigned?

Even if your instructor has not posed a specific question, you will need to create a question about the issue you plan to investigate. It is best if you first establish your subject; next consider the purpose of the essay. From this point you should be able to ask a question about the topic to then state a position or thesis.

Brainstorm the topic What are your concerns? What concerns are facing your field of study? For example, you are in construction and you are concerned with the slow recovery in New Orleans after Katrina. You begin the thought process like this:

Construction reform.

This is not a thesis; it is a fragment. This is a general subject from which you could take your paper in many directions. Perhaps from your research you have found that there were oversights in the codes for homes constructed in hurricane and flood zones. While everyone will agree that rebuilding flimsy homes is a bad idea, narrowing your topic to who should make the reform and what specific types are needed will assert your position.

Because a majority of the damage caused by Katrina was due to inadequate construction, the federal government needs to establish more stringent building codes before financing reconstruction.

Test your thesis

Does it take a stand and capture the subject?
Does it invite a discussion or can a simple statement respond it to?
Is it specific to your paper?
Is your claim significant?
Are the words and phrases a unified by a single idea?

Test the sample thesis Because a majority of the damage caused by Katrina was due to inadequate construction, the federal government needs to establish more stringent building codes before financing reconstruction.

Does it take a stand? Yes, the damage was due to inadequate construction and the federal government needs to step in.
Does it invite discussion? Yes, some reasonable people may feel that it is not the government’s responsibility to enforce codes and that no building could withstand the force of Katrina.
Is the thesis specific? Yes, it focuses on the aftermath of one storm and the steps to be taken before more federal funds should be used.
Is the claim significant? Yes, rebuilding still needs to take place.
Are the words focused on a single idea? Yes, not all issues are being addressed, just one aspect of a condition for rebuilding. Yet the thesis is still broad enough to allow the paper to explore examples of the types of destruction, building codes, and financial needs facing those devastated by Katrina.

For any further questions or more a detailed explanation refer to your instructor, The Little Brown Compact Handbook, or the Writing Center.

7.2 The Topic, General Purpose, Specific Purpose, and Thesis

Selecting a Topic

• What important events are occurring locally, nationally and internationally? • What do I care about most? • Is there someone or something I can advocate for? • What makes me angry/happy? • What beliefs/attitudes do I want to share? • Is there some information the audience needs to know?

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement . A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve" (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

the part of the speech that literally tells the audience exactly what main points you will cover

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Aims and Objectives – A Guide for Academic Writing
Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
Investigate the number, velocity and position of impacts needed to insert a cup.
Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
What is the number, velocity and position of impacts needed to insert a cup?
What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
Research aims are relatively broad; research objectives are specific.
Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

Why is this research required?
What is this research about?
How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
Measurable – how will you measure progress and determine when you have achieved the action?
Achievable – do you have the support, resources and facilities required to carry out the action?
Relevant – is the action essential to the achievement of your research aim?
Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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Difference between Thesis and Research Paper

A thesis is a comprehensive academic document that presents original research and contributes new knowledge to the field, whereas a research paper explores and discusses a topic based on existing literature. Both forms of academic writing serve different purposes and audiences, requiring distinct approaches in terms of depth of analysis, format, and completion timeline.

What is a Thesis?

A thesis is a comprehensive document written by a student pursuing a higher academic degree, such as a Master’s or Ph.D. It is the culmination of original research conducted by the student under the guidance of a supervisor or advisor. The primary purpose of a thesis is to present a scholarly argument or hypothesis on a specific topic or research question. It involves conducting in-depth research, analyzing data, and synthesizing findings to contribute new knowledge to the field of study. A thesis typically consists of several chapters, including an introduction, literature review, methodology, results, discussion, and conclusion.

Key Features of a Thesis:

Original Research: A thesis involves original research conducted by the student, contributing new knowledge or insights to the academic field.
Comprehensive Analysis: This typically includes a comprehensive analysis of existing literature, methodologies, data, and findings related to the research topic.
Formal Defense: A thesis is defended orally before a committee of faculty members or experts, who evaluate the student’s research methods, findings, and conclusions.

What is a Research Paper?

A research paper is a shorter, more focused document that presents the findings of a specific research study or investigation. It is commonly written by students at the undergraduate or graduate level as part of a course assignment or academic project. The primary purpose of a research paper is to communicate the results of research, analysis, or experimentation on a particular topic or research question. It aims to contribute to the existing body of knowledge in a given field or area of study. A research paper typically follows a standardized format, including sections such as an introduction, literature review, methodology, results, discussion, and conclusion.

Key Features of a Research Paper:

Focused Study: A research paper focuses on presenting the findings of a specific research study or investigation, often within a narrower scope than a thesis.
Standardized Format: It follows a standardized format, including sections such as introduction, literature review, methodology, results, discussion, and conclusion.
Evaluation Criteria: Research papers are evaluated based on factors such as the clarity of writing, the rigor of research methods, the relevance of findings, and the contribution to the field, often as part of a course assignment or academic project.

Thesis and Research Paper – FAQs

Is a thesis longer than a research paper.

Yes, typically a thesis is more extensive and detailed compared to a research paper due to its original research component and comprehensive structure.

Do research papers require original research?

Research papers primarily rely on existing literature and sources, providing critical analysis or interpretation without necessarily presenting new findings.

Can a research paper be published in academic journals?

Yes, research papers can be submitted for publication in academic journals, providing they meet the journal’s criteria for quality and relevance.

What is the role of a thesis advisor or committee?

Thesis advisors and committee members provide guidance, feedback, and evaluation throughout the thesis process, ensuring academic rigor and quality.

Can a thesis be revised after completion?

Yes, a thesis may undergo revisions based on feedback from advisors or committee members before final submission and defense.

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Purpose vs Thesis: When To Use Each One? What To Consider
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Purpose vs. Thesis
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25 Thesis Statement Examples (2024)

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Thesis and Purpose Statements
Use the guidelines below to learn the differences between thesis and purpose statements In the first stages of writing, thesis or purpose statements are usually rough or ill-formed and are useful primarily as planning tools. A thesis statement or purpose statement will emerge as you think and write about a topic. The statement can be…
Purpose vs Thesis: When To Use Each One? What To Consider
Understanding the difference between purpose and thesis is crucial for writing a successful paper. By clearly defining the purpose and thesis, the writer can ensure that the paper is focused and effective in achieving its goals. Define Purpose . Purpose refers to the reason why something is done or created.
Difference Between Thesis and Purpose Statements
Purpose statements are used to let the reader know what the paper is about and what to expect from it. You can tell a purpose statement by the way it's written. A purpose statement, unlike a thesis statement, doesn't discuss any conclusions. It must also be concise and specific.
Purpose and Thesis
The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool.
What Is a Thesis?
Revised on April 16, 2024. A thesis is a type of research paper based on your original research. It is usually submitted as the final step of a master's program or a capstone to a bachelor's degree. Writing a thesis can be a daunting experience. Other than a dissertation, it is one of the longest pieces of writing students typically complete.
6.1: The Topic, General Purpose, Specific Purpose, and Thesis
The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O'Hair, Stewart, and Rubenstein, a specific purpose statement "expresses both the topic and the general speech purpose in action form and in ...
PDF Thesis and Purpose Statements
Thesis and Purpose Statements Use the guidelines below to learn the differences between thesis and purpose statements. In the first stages of writing, thesis or purpose statements are usually rough or ill-formed and are useful primarily as planning tools. A thesis statement or purpose statement will emerge as you think and write about a topic. The
Thesis Statements
A thesis statement: tells the reader how you will interpret the significance of the subject matter under discussion. is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself.
8.2 The Topic, General Purpose, Specific Purpose, and Thesis
Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3-4 main points that support your thesis and help the audience to achieve the ...
Understanding Your Purpose
The following examples illustrate how subject, purpose and thesis are related. The subject is the most general statement of the topic. The purpose narrows the focus by indicating whether the writer wishes to express or explore ideas or actually explain or argue about the topic. The thesis sentence, claim, or main idea narrows the focus even ...
Developing a Thesis Statement
A thesis statement . . . Makes an argumentative assertion about a topic; it states the conclusions that you have reached about your topic. Makes a promise to the reader about the scope, purpose, and direction of your paper. Is focused and specific enough to be "proven" within the boundaries of your paper. Is generally located near the end ...
How to Write a Thesis Statement
Placement of the thesis statement. Step 1: Start with a question. Step 2: Write your initial answer. Step 3: Develop your answer. Step 4: Refine your thesis statement. Types of thesis statements. Other interesting articles. Frequently asked questions about thesis statements.
The Topic, Purpose, and Thesis
The general purpose statement of a speech may be to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O'Hair, Stewart, and Rubenstein, a specific purpose statement "expresses both the topic and the general speech purpose ...
What is a thesis
Cause and effect thesis statement. Purpose: To demonstrate a cause and its resulting effect. Example: Overuse of smartphones can lead to impaired sleep patterns, reduced face-to-face social interactions, and increased levels of anxiety. Compare and contrast thesis statement. Purpose: To highlight similarities and differences between two subjects.
Purpose and Thesis
The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool.
Difference Between Thesis and Purpose Statements
Purpose statements are used to let the reader know what the paper is about and what to expect from it. You can tell a purpose statement by the way it's written. A purpose statement, unlike a thesis statement, doesn't discuss any conclusions. It must also be concise and specific.
Difference between Thesis Statement and Purpose Statement
The goal of a purpose statement is to announce the purpose, direction and the general scope of the paper. Nevertheless, unlike a thesis statement, purpose statement does not provide particular ...
The Writing Center
In college, academic writing follows a specific pattern— after a brief opening, you state your position in one clear sentence. Whether your essay is explanatory or argumentative, a strong thesis statement will provide the map, guiding the entire essay. Confusion arises, however, over the difference between a purpose statement and a thesis.
7.2 The Topic, General Purpose, Specific Purpose, and Thesis
The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O'Hair, Stewart, and Rubenstein, a specific purpose statement "expresses both the topic and the general speech purpose in action form and in ...
Thesis Statement Vs Purpose Statement
This guide will help you understand the difference between thesis and purpose statements. When it comes to writing an essay the key idea to remember is this:...
Aims and Objectives
Summary. One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and ...
Speech Quiz 2 Flashcards
Ch. 11 Difference between a purpose statement and a thesis statement: Purpose statement: a complete sentence that describes precisely what a speaker wants to accomplish. Thesis statement: a complete sentence describing the central idea of a speech.
Difference between Thesis and Research Paper
A thesis is a comprehensive academic document that presents original research and contributes new knowledge to the field, whereas a research paper explores and discusses a topic based on existing literature. Both forms of academic writing serve different purposes and audiences, requiring distinct approaches in terms of depth of analysis, format, and completion timeline.