how to sell a product presentation

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Home Blog Business Crafting an Effective Sales Presentation: Strategies for B2B Sales Teams

Crafting an Effective Sales Presentation: Strategies for B2B Sales Teams

In business, sales keep the lights on, the paychecks paid, and the stakeholders happy. But if your sales presentations—and you, the sale professional behind them—aren’t stepping up to the plate, your competitors are making the sales that you’re not.

In sales processes, sales presentations are unavoidable. You can turn the unavoidable into uplifting discussions that improve your buyer’s work life. Switch your boring, repetitive slides with personalized solution-driven conversation starters. Add value to how you sell, and supercharge your presentations.

This guide is for sales professionals who want to improve their sales presentations. We cover what goes on your slides plus what’s behind the scenes, you! 

Let’s get started.

Table of Contents

Why are Sales Presentations important?

B2b sales presentation vs. sales pitch / pitch deck, types of sales presentations.

• How to Prepare a Sales Presentation

How to Develop a Visual Sales Presentation

How to deliver a sales presentation, follow up after a sales presentation.

• 6 Tips to Supercharge Your Sales Presentations

Closing Thoughts

What is a sales presentation.

There is a common mixup in terms of defining a sales presentation, as people instantly associate the event with the tool used to deliver the presentation.

In practical terms, a sales presentation is a short meeting where a sales-intended slide deck is designed to sell a product or service. More holistically, a sales presentation is a transference of feeling between a sales professional and a prospect. 

A sales presentation is an essential part of the typical sales process . At different touchpoints with the buyer, sales professionals use tried-and-tested techniques in their sales presentations to persuade and convince a prospect to close the deal. 

Without sales, there is no business. Sales bring in revenue and profit for your company, helping it grow and positively impacting more people. And what’s behind the sales? Sales presentations and the sales professionals that spearhead them.

In B2B, sales presentations are the conduit to successful business communication. Your company sells what another company needs. The salesperson and the decision maker communicate, and if it all works out, there’s a sale that’ll hopefully benefit everyone. 

A sales presentation and pitch aren’t the same, although closely related. A sales pitch is a type of sales presentation. Pitches are generally used at the top of the funnel in the sales process; they bring people in.

A sales presentation can be used at any touchpoint with the buyer; their progression through your funnel and process will mandate what type of sales presentation you need.

This guide covers sales presentations as a category; if you’re looking for pitch decks , here are our favorites.

As a sales professional, you create all styles of sales presentations. Your choice depends on what level of the sales process you’re on, what you’re selling, your prospects’ needs, and the company’s selling framework. 

These are some of the most common sales presentation types concerning what’s being sold:

• Product: A product sales presentation showcases a singular product (physical or digital) to solve a specific problem. You are paid to provide products.
• Service: A service sales presentation shares why your prospect needs your service. You are hired (paid) to provide a service.
• Project: A project sales presentation attempts to close the deal to start a project that involves an exchange of money. You are hired (paid) to spearhead a project and finish with deliverables.

Regarding sales presentation styles and their placement in the sales process, you have three options:

• Informative: Informative sales presentations are at the top of the sales funnel or process. You share information about what you sell in a relatable language for the buyer—no call to action yet.
• Persuasive : In a persuasive sales presentation, you remind the buyer of the information and add how what you sell solves their problem. 
• Reminder : A reminder sales presentation reminds buyers of their interest and brings them back into the buying frame of mind.

How to Craft a Sales Presentation From Start to Finish

Selling guru Zig Ziglar always said that your sales presentation is an extension of you as a person. Your personality must come through positively through your slides and speech, creating a feeling of trust with the buyer. 

In this section, you’ll find the ultimate guide to crafting a sales presentation from start to finish. We’ll use a case study as a foundation for every step of the sales presentation creation process. 

The buyer is a large manufacturing factory looking to outsource services or buy a product that will help them monitor production data. Currently, they manage a complex tech stack that involves different software solutions. This system proves inefficient; it takes too long to export reports, and operators regularly have issues introducing data or troubleshooting error codes. 

They need a solution that will be efficient, save time, and avoid operator frustration. Likewise, they also need the system to be in one place, replacing all the components of their previous tech stack.

You, the sales professional, work for an AI-based SaaS that offers production and manufacturing dashboards. Everything is powered by a cloud-based application that is accessible 24/7 through PC, tablets, and smartphones. The information is fetched from the machines through sensors paired with cameras that sync the information for easy troubleshooting.

Your company has three years of experience in the market, with several customer success stories regarding energy management, increased production output, and reduced waste production—all thanks to implementing your production and manufacturing solutions. You aim to upscale the company’s operations, securing a deal with a large corporation. Hence, the sales presentation to close the deal.

To help you navigate the sales presentation journey, we’ve separated this section into four categories that lead to each other. 

• Preparation
• Development
• Continued Communication

How to Prepare a Sales Presentation 

A lot of work goes into preparing a sales presentation. You’re not just designing the slides for the deck but also preparing yourself for an impactful conversation. 

Before designing slides or writing speeches, you must strategize the sales presentation according to your client’s needs and your goals as a sales professional. Think of their needs and address them clearly.

Here are some questions to answer:

• How can you best communicate a solution for their needs while building trust?
• Where in the sales process are you with this client? Is the purpose of this presentation to inform, persuade or remind?
• Is there a sales playbook or guideline available to help you stay within company selling procedures?
• How can you get to know the prospect better before presenting?

Planning 

Always think of both the slides and the speech as an inseparable pair. If you can’t visit the prospect in person, prepare for a virtual call. 

Here are some planning stage actions.

• Meet with the buyer to have a conversation about their issues. Book a call with them to deliver your presentation.
• Use a Gantt Chart template to organize your timing for preparation and development.
• Visualize a roadmap of the ideal sales process with your prospect and aim to achieve it.
• Schedule time in your calendar to practice your speech.
• Research the buyer’s particular pain points. Did any of your existing clients have the same paint points? How did your service solve them? Have case studies on hand to share with the prospect.

Connecting 

A large part of a successful sales presentation is the human connection you create with the prospect or buyer. As you communicate with the potential buyer, build a relationship. You want this buyer to buy and become a loyal customer and, eventually, a natural promoter.

The manufacturing company that needs your dashboard solution has specific pain points, which they shared during the initial call. Use them as conversation points to connect on a deeper level. Depending on your personality, you can use humor, empathy, or other psychological tactics to connect meaningfully and honestly.

Developing a sales presentation involves putting the content together for the slides and speech. Presentation slides aren’t your speech in written form; they’re supporting material. Ideally, share the visual presentation before and after you talk with them; this helps reinforce the message by imprinting the conversation in their minds.

Write the Content

Your monitoring dashboard company has the solution the manufacturing factory needs. You know this, but they aren’t quite sure yet. They need to buy from someone, and it could be anyone. Use the power of communication to be the one they buy from. 

Here are some tips for writing and developing the content for your presentation. 

• Create a double outline with two columns—one for the slides and one for the speech. Match the presentation slide to your speech, but don’t make them exactly the same. The slide has to support what you’re saying, not repeat it.
• Write the speech as if you were talking to the prospect. Think of questions they might ask and write down the answers.
• As you work through the writing, develop one-liners to bring the message home for the buyer. 
• Use specific examples. In this case, the manufacturing enterprise needs a custom dashboard for its production monitoring. Write down reasons why your offer solves their most significant problems and issues. Why did they start looking for a custom dashboard solution in the first place? Knowing the buyer almost intimately is essential so that your offer sells itself.

Structure the Presentation

The two most powerful parts of your presentation are the opening and the ending. Everything in the middle is a filler that the prospect might or might need to pay more attention to. 

Start with your best shot, the point you feel has the most persuasive power. Then use your second-best shot for the ending. 

Here’s a rundown of sections that’ll help move along the conversation. Each section can be one slide, or it can be a few.

Personalized cover and intro . A personalized cover on a sales presentation deck makes a positive first impression and interest for the rest of the slides. By now, you should know the company’s name, the buyer’s name, and their role in the company. Include them on the cover with a prefix like this:

• Prepared for: Name of buyer, role, company.
• Prepared by: Your name, your role, your company.

On the opening slides, reintroduce what your company offers. Only some members on the client side know the specifics involved in the deal. Present a quick reminder of what your company does. This is the perfect opportunity to share your elevator pitch, your best shot.

Problem / Solution Analysis . Be specific. You already know what they need from you, but they don’t. Sell the solution confidently by being specific about how your custom dashboard service will solve their monitoring pain points. 

Here’s how to do it: Start by presenting the problem given to you by the company. Visually display the reports you obtained from the buyer. Then, present an analysis crafted by your team. Show how specific pain points are solved by displaying real and projected data.

Share your perspective on the issue, and bring up potential trouble points the customer may still need to spot. Conclude by introducing “the solution” with accurate data and projections.

The Cost of Doing Nothing. Use data to show how your solution will not only solve their immediate problem but also in the future. Visually explain how choosing not to buy your dashboard service—doing nothing, staying the same—will cost more than you’re asking them to invest. Using clear calculations, explain how if they stay as they are, not only will they end up wasting more money than if they had bought the dashboard system, they’d be in deeper water and still without the dashboard. 

Your solution instantly solves the cost of doing nothing or staying as they are. Returning to the custom dashboard sale example, let’s say that after the estimation analysis you present, the buyer sees an increased OEE (Overall equipment effectiveness) by 30% in the upcoming four months after the production monitoring software pinpoints the bottlenecks in production. That’s enough information to make the sale!

Real Referrals

Go beyond the testimonial quote and share real referrals from clients whose pain points you solved with custom solutions. Keep a file of case studies, testimonials, and social media mentions ready to add to any presentation.

Create internal case studies if your company is relatively new and you have few referrals or testimonials. Use your product or service to solve your company’s pain points and document the process. Through quality video presentations , your company can also expose insightful information if your referrals aren’t enough, as said videos demonstrate the operational aspect of the product or service you intend to sell.

Regardless of the background, this section aims to increase credibility and authority. Use real data in clear visualizations to showcase gains like ROI and production. Ensure that what you share makes an impact. Storytelling techniques come in handy at this point.

The pricing slide is optional

The slide with pricing is optional. Generally, fixed pricing is more apt for a slide in a sales presentation template . Flexible or complex pricing needs more than a slide. 

Putting the case study as an example, the buying company has 30 product lines but wishes to conduct a trial run for the software solution you are selling them, on 5 product lines for 90 days. Based on the initial results, they will gradually upscale the service. 

In a case like this, the price negotiation is managed by both companies’ financial departments, where accurate quotations are handled. On the slide, you can link to the spreadsheet where calculations are conducted, but you can leave detailed calculations out of the conversation completely. 

Closing  

Thank everyone that attends the call or meeting. And also, include a Thank You note on the last slide. Use your second elevator pitch , the second shot, at this point. Leave the ball in the buyer’s court and make it easy for them to buy. Close the sale by agreeing for your financial team to contact theirs.

Include all forms of communication on that slide with hyperlinks to call you on the phone or get in touch via email.

Design the Slides with Visuals

Designing the slides means putting it all together into a set of slides that flow along with your speech or recorded video-over. We won’t go too deep into this point, but be sure it’s important! Here are some essential things to achieve when designing slides:

• A balanced layout on all slides.
• Harmonious transitions from slide to slide.
• Visual unity between slides.
• A unified color and font scheme.
• Licensed visuals, videos, and images.

This is what your sales presentation can look like.

Save Time With Templates

PowerPoint Templates are the ultimate timesaver for anyone creating presentations. Not only do they save time in development and production, but they also help with visual consistency and flow. Using predesigned templates where you only need to change the content and the colors is ideal for someone with minimal design skills or limited time. FYI, even designers use templates.

Presentation delivery is more important than all the other steps combined. At the point of delivery, your goal is to convince and then persuade the buyer that your solution is worth investing in. 

Practice your Speech

At this stage, top-performing sales professionals stand out from the rest. A memorized speech and perfect slides won’t make the sale; YOU will. The entire transaction depends on you and how you connect with the buyer.

Here are some tips on how to turn a speech into a conversation that will lead to a close.

• Develop and train your voice. Simply memorizing information isn’t going to make sales; you need to practice voice inflection and change of pace. Don’t discount taking speaking courses to improve your skills.
• Record yourself practicing and play it back. Take notes on what you can improve and what can be discarded. 
• Ask peers and colleagues for feedback.
• Always keep improving from every sales presentation.
• Practice for many scenarios; standing in front of a group, sitting at a table next to people, via virtual call.

Remember that all this work you’re doing is for the prospect’s benefit. Don’t talk at them; talk with them. Don’t deliver your presentation dryly or rushed; give yourself and each other time to converse.

Distributing Presentations Digitally 

You won’t always be able to visit the prospect in person. Practice delivering the sales presentation and speech on camera. On some occasions, you won’t be able to meet the prospect. In this case, create the presentation and then record yourself presenting on each slide. Use tools like Loom or Nimbus to record yourself while presenting the slides.

Body Language

It is imperative to be mindful of your body language when delivering a sales presentation, as also interpret your customer’s body language signals. In corporate environments, the interactions between buyer and seller are carefully handled in terms of speech, documents, and deals, but our bodies are able to convey our true feelings about a situation without us even realizing such a fact.

Eyes are a window to the soul, and where a spectator places their focus is usually their main point of interest. If the audience is looking at you, their interest is targeted to what you are disclosing. On the other hand, if you perceive the audience is looking at a distracting element or at no specific point, like gazing at the horizon, then you should revive the presentation with a hook or introduce a surprise element. Constant staring is considered an intimidating practice in Western cultures, so avoid being too forward when speaking to your client. A good ratio of eye contact for sales is between 55-65%.

Anxiety can manifest in multiple shapes, such as toe tapping, pursing lips, unstill hands, or continuous neck movement. Drumming fingers is a common sign of impatience as if your content isn’t relevant or boring to the audience. Playing with desk elements, doodling, or looking at the smartphone are signs of boredom and annoyance. Keep extra care if you see attendees leaning into their arms, as it is a clear sign of a desire to leave the meeting.

When delivering a sales presentation, avoid common non-verbal communication mistakes such as:

• Hands in pockets : It suggests a lack of transparency in the information disclosed.
• Arms crossed close to body : Protectiveness against the audience.
• Posture : Slouching your back is a no-no unless you have any kind of proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock : While it is okay to be mindful about the remaining time available in a sales presentation, watching your clock can be felt as if you want to run away from the room as quickly as possible.

The type of follow-up after a sales presentation will depend on if you closed or not. Hopefully, by this point in the relationship with your prospect, a follow-up will come naturally through a few emails or calls. Keep the conversation going and share compelling content and data to help them finalize the deal.

If you close on the sales presentation, the follow-up will be more about financial exchanges. Nevertheless, keep communicating with them and let them know you are always available to discuss whatever they need. 

6 Tips to Supercharge Your Sales Presentations

To succeed in high-profile sales, go beyond the basics to make your presentations close on business deals, increase conversion rates and build meaningful business relationships.

1. Be actionable

At every point in the sales process, ensure the prospect knows where they stand. Expose the next steps in the sales negotiation through conversations and email. Share the sales process with prospects at first contact, letting the buyer know you’re not hiding anything. 

Don’t take the negotiation like a closed deal from the start. The buyer is the one that ultimately makes the decision, but that doesn’t mean you have to put pressure on them. Instead, be actionable and help the buyer make an informed decision that will benefit their company immediately and in the future. Show them how easy it is to take action and close the sale.

2. Presenting the Cost of Not-Doing

When prospects push back, they still don’t see the full value of what you’re offering in terms of what it will cost them if they don’t close the sale. This is why including data visuals and convincing information about the Cost of Not-Doing is a critical angle for your slides.

Use storytelling with numbers and data to create a sense of urgency. Take a cue from Zig Ziglar and his view on the topic, “The fear of loss is greater than the desire for gain.” Present the cost of not-doing as a non-action, leaving everything the same. Continuing with ineffectiveness only results in loss of profit, wasted time, and disgruntled factory managers.

3. Show Empathy Over Sympathy

In sales, it’s all about the attitude you bring to the table when doing a sales presentation. Not only do you have to believe that what you sell solves problems well, but you also have to believe that what you sell is helping people by making their job easier. Therefore, you’re making their lives better. 

In the case of your software company creating a custom dashboard, the buyer’s pain points are:

• Their current tech stack is inefficient.
• Reports take too long to export.
• Troubleshooting is a mess.

Go a step further and ask the buyer what happens when the reports take too long, or the troubleshooting could be smoother. Highly likely that there’s downtime in production or reporting. And what does that lead to? Frustration. And manager frustration leads to negative attitudes toward employees, leading to complaints. 

Show the buyer how your solution doesn’t just help monitor production but also makes your managers and employees more content with work. When employee satisfaction increases, it leads to employee retention. In the opposite scenario, there are unhappy managers and higher employee turnover.

4. A Good Image Across Your Slides 

Just as your appearance influences your sales career, so do the presentation slides you prepare, develop and deliver. It starts with the visual aspect and the design of the presentation as a whole. Here are some best practices to follow so you can achieve a good, professional image all around. 

• Have an offline format for the presentation. Have it on a USB stick, not online.
• Be ready for any kind of question.
• Ensure the presentation is compatible with viewing on different formats; tablet, laptop, mobile, PC, or projector.
• Use catchy, engaging, branded visuals like infographics slides , illustrations, data visualization, video, and voiceovers .

5. Presenting ROI Projections

When deciding which data to visualize, put ROI projections at the top. Showing projections and visions of the buyer’s success increase the chances of closing the sale. This technique is the opposite of showing the cost of Not-Doing. 

With ROI projections, you put the buyer in a privileged position. You show them how much they will gain from their investment. Go further and project how long it will take to repay the investment. Hopefully, it’s not very long!

6. Be on Brand

The content and visuals on your presentation slides must reflect the company’s brand with a compelling narrative. We already mentioned the importance of believing in your product or service. Take it further and believe—and stand behind—the company brand’s values, mission, and vision. 

Aligning with the company’s values will help you see the sales process as a way to grow the brand you work for and your career as a sales professional. Craft the sales presentation with this in mind, and take your sales career to the next level with every close you make.

Your role in a sales presentation is to embody the brand, the product, or the service, as the best and only solution to the buyer’s pain points. Craft and practice your messaging to reveal how the buyer’s situation will improve once they close. 

Use SlideModel templates for full deck presentations, individual slides, and design element collections to help craft sales presentations that convert. Choose the perfect data visualizations and infographics to share the Cost of Not-Doing. SlideModel has your back.

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Sales Presentations: Outline Templates and Tips to Sell Better

We are all about coloring outside the lines. 

We truly believe that life is all about marching to the beat of your own drum, speaking your truth, and dancing like nobody is watching. (Did we say enough cliches yet?)

But here’s the caveat: In order to be able to color outside the lines, you need to have those lines there at the start. In order to break the rules, you need to know them well.

Otherwise, things will get very chaotic, very fast. 

The same is true when it comes to SaaS sales. While it’s important to bring your full self to the sales calls and sales demos and personalize your presentation for each prospect by responding to them and where they’re at, this has its limits.

To sell better, it’s crucial to have a guide to ensure that your sales presentation is focused and that’ll keep you tethered to your product and keep your head in the game.

What is a sales presentation?

What is a sales presentation outline, why do you need a sales presentation outline, how to create a sales presentation outline, introduction, define the prospect’s pain, show how you solve the challenge, explain what happens next, how to use a sales presentation outline.

• Focus on closing 

Rehearse your presentation

Prepare the technology, track your sales presentations and optimize your sales.

A SaaS sales presentation is an unskippable step in your sales strategy. An effective sales presentation can help you connect with potential clients and differentiate your SaaS product from the competition. It sets the tone for every discussion that takes place as the sales process moves forward.

In addition to having the correct material, the sales presentation should be communicated in an engaging manner that’ll persuade your prospect. 

Instead of just listing features and the advantages of your SaaS product, storytelling is crucial and will help make your sales presentations more memorable.

A sales presentation outline is a structured document that outlines the key aspects of your sales presentation. It offers an outline that you can return to while presenting to make sure you are giving your audience all the information they require.

If you want to make sure you don’t leave the meeting feeling stupid that you forgot to mention a whole bunch of stuff, then it’s incumbent on you to utilize a sales presentation outline. It’ll help you decide what information to cover to make sure your prospects fully appreciate the value your product can bring them.

The short answer? Because you’re human. 

We know you’re a genius at improv and you probably deserve a slot on SNL. But if you don’t keep track of what you intend to talk about during your presentation, there’s a good chance your message will get lost and things will be forgotten.

Likewise, you need to create a sales presentation outline to clarify your talking points, bring your ideas together, and find a way to logically deliver your content.

When creating your sales presentation outline, you may decide which themes are most crucial and gauge how much time you want to spend on each aspect of the presentation. This will help you create a sales presentation that is focused, interesting, and to the point.

A good way to think about creating your presentation outline is that it should summarize your main arguments and should follow the basic framework of your sales pitch or your product demo . 

Its goal is to assist you in structuring your thoughts to ensure that your information is presented rationally.

The outline is like having a table of contents that you can refer to and expound on while presenting. Here’s the general structure of a sales presentation:

• Introduction: Keep this around 5 minutes. You’ll want to get to the point quickly because that’s why you’re all there.
• The challenge: Don’t spend too much time getting into this or you won’t have enough time to answer questions about your solution.
• Your solution: This is the meat of the presentation and where you’ll spend the most time. You’ll likely want to break down this section of the outline further. 
• Call to action: Be clear and to the point. Wrap things up promptly so that your prospects know you value their time.

But to make the sales presentation outline really useful, we suggest that you add notes and comments for each step.

Remember that while you may want to present what you have and then answer questions at the end, Head of Multi-Cloud at VMware Marjorie AbdelKrime , suggests asking questions to your audience throughout the sales presentation.

“I think that it’s important that as we’re presenting we’re not just presenting at people, but we’re engaging them in the conversation,” she told us. “So every time you have a question, I’d say incorporate it into every single slide or every single component of your demo. And it also prevents people from looking at their phone because they know that they’re going to be asked something.” Head of Multi-Cloud at VMware, Marjorie AbdelKrime

Likewise, if your prospects ask questions while you’re in the middle of presenting, it would be in your best interests to answer them as you go, so that you do not lose anyone who may have missed a detail or need a reiteration of a point you have already made.

Start with a solid, attention-grabbing intro. 

It is a great way to set the tone as you dive into what you intend to cover. It’s your chance to establish trust and credibility and get their attention.

We probably don’t have to tell you to start off the presentation with some small talk to make everyone feel comfortable and to come across as personable, likable, and trustworthy. Basically, you want to build a rapport first, which might take some practice (and healthy confidence) in order to perfect.

The next important thing to do is to make sure you understand the prospect’s business really well, know who from the company is attending, empathize with their problems, and deeply grasp how your product can help solve them. Once you understand these things, you’ll need to express them clearly so that your prospects understand what they stand to gain from this presentation.

The outline has to consider the audience, their challenges, and viewpoints. Knowing your audience not only allows you to answer their most pressing needs but also shows them you know what they need. That way, you connect with them on a personal level.

Lead Presales Engineer Rishi Kapoor suggested a good way to do that is by showing the outcome immediately at the beginning of your sales presentation.

“Show the output first,” he said. “The best time when the customer or the other person has their full attention is at the beginning. So I start off with the outcome and the output first and then I like to follow a great demo methodology where then I start asking some very key questions to the customer to unwrap the onion or remove the layers and get some more understanding in terms of what they want to see.” Lead Presales Engineer, Rishi Kapoor

By working backward, you can make sure that you draw your prospects in and keep them engaged.

Now it’s time to get a bit more technical.

At this stage, as Rishi explained, you’ll need to peel back the onion layers and define the issues that this prospect is facing. This is your chance to ask what they are hoping to learn from this presentation and demonstrate how well you understand their needs. 

Dive into the pain that these issues are costing as well as the consequences. This means that instead of simply saying that they are wasting time with certain processes, you can get into how much this time is costing them and how it’s affecting other areas of the company’s growth.

Now it’s time to get to the meat of your sales presentation, which will usually include a sales demo .

When you present your solution, make sure the experience is personalized and geared to the issues you just discussed. You’ll also want to choose a product demo environment that is safe from bugs, software updates, or data leaks because nothing can derail your sales presentation worse than a demo glitch.

Feel free to dive deeper into the details where appropriate and show any novel techniques, approaches, or innovations that you have come up with to solve those pain points. 

During this stage, an emphasis on your value, capabilities, and success in the real world will go a long way towards creating more interest in your SaaS product.

By showing an interactive product demo, your prospects can see for themselves how your product can solve their issues and you can even send them a link for them to click through on their own after the presentation.

At the conclusion of the outline, you’ll have to come up with an impactful call to action that lets your prospects know the next steps.

Most likely, people will need to discuss it a bit further and want to know more. To help this move along, if you’re using a product demo platform like Walnut, you can send them an interactive demo leave-behind that they can click through after the meeting and share with other decision-makers.

You can also offer frequently asked questions to ensure that when a prospect asks about something, you do not choke and undercut all the work you have done up to this point.

At this point, you may also need to start handling objections and negotiating the sale .

Do you have any active promotions, discounts, deals, or offers to make? The prospects, having heard what you have to offer, how well you know their challenges, and how you intend to solve them, would be thrilled to purchase your product or service, especially if they don’t have to pay full price. 

The sales presentation outline should be thought of as a map. The best way to use any map, especially if you created it, is to include all the information necessary to achieve your objectives. So, what’s the best way to leverage a sales presentation outline?

Focus on closing 

Adapting your sales closing strategy to your prospects is crucial. Examine the relationship you have with the prospect as well as what is practical when you personalize your CTA. 

As you consider the broader picture and the use of this presentation, ask yourself what it’ll take for this prospect to close the deal.

Before presenting, preparing the outline and filling it with all the information you need is a great way to refresh your knowledge about what you will present. This will help you come across as authoritative and knowledgeable.

Since the outline is an overview of what you will say, it will help you prepare any presentation aids you may need, including teleconferencing tech, slides, a projector, and so on.

Presentations are incredible when done well and can draw in the attention you need to capture your audience’s attention. 

So don’t miss out on this opportunity and make sure you’re offering the best presentation possible, based on what the audience needs. 

If you’re using a platform like Walnut, you can do this based on data. Using the demo analytics provided, you can track how prospects experience your product and tweak your sales demos and sales presentations based on your findings, to be even more efficient in the future. 

The platform also lets you personalize your demos at scale, which allows you to optimize your storytelling and create sales presentations that’ll close deals.

So what are you waiting for? Revolutionize your sales by clicking that big “Get Started” button on the top of the screen.

Create demos your prospects will love today.

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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Updated: 04/16/24

Published: 04/16/24

Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

In this post, I’d like to discuss the anatomy of a good sales pitch and share presentation examples of the best sales pitches I’ve ever heard.

Table of Contents

What is a sales pitch?

How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples.

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition, we’ve got you covered.)

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

• Start with the problem. Always start with the problem you are solving. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
• Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
• Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

• Make it short.
• Make it clear.
• Explain who your customers are.
• Explain the problem they're facing.
• Explain how your product addresses their needs.
• Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you’re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we’ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch:

• Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
• Value Statement. Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
• How We Do It. Highlight unique differentiators and explain what you do.
• Proof Points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
• Customer Stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
• Engaging Question. Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales Pitch Ideas

• Tell a story.
• Include a value proposition.
• Personalize the sales pitch.
• Switch up your pitch.
• Practice your pitch.
• Try not to use metaphors.
• Create a WOW moment.
• Appeal to emotions.
• Back it up with facts.
• Tap into their fear of missing out.
• Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story.

3. Email Sales Pitch

When you have a large number of prospects to contact and don’t have the time to call each one, sales emails are a great way to connect. One of the major benefits of pitching via email is convenience. Emails can be accessed anywhere at any time, allowing your prospect to review the pitch whenever it works for them. Plus, it can be saved for future reference.

While it may be tempting to send out a generic pitch to all your prospects as a way to save time, it’s important that each email pitch is well-written, compelling, and tailored to each recipient. Emails that are too spammy and salesy are more likely to end up in the trash and leave you on read.

Here’s an example of what an effective email sales pitch looks like:

Glorify’s video sales letter for their instant background removal is a great example:

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

Create beautiful, high converting e-commerce images, with just a few clicks.

Glorify is the brand new cloud-based Graphic design software specially developed for the internet marketers, e-commerce vendors, influencers, social media manager, as well as growth hacker. It’s primarily designed for everyone who’s not a specialist in visuals designing. With simply a few clicks any person can produce sensational item pictures, social media graphics, books, logo designs, etc.”

• It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
• It’s fast-paced and gets right to the point.
• Its use of animated visuals and catchy audio make it engaging to watch.
• It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

• It uses the company’s origin story as a storytelling device.
• I like that it communicates the company’s values.
• It differentiates its product from others on the market.
• It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points, and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Why A Short Sales Pitch is A Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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How to Make a Sales Presentation

Last Updated: May 10, 2022 References

This article was co-authored by Michael R. Lewis . Michael R. Lewis is a retired corporate executive, entrepreneur, and investment advisor in Texas. He has over 40 years of experience in business and finance, including as a Vice President for Blue Cross Blue Shield of Texas. He has a BBA in Industrial Management from the University of Texas at Austin. There are 12 references cited in this article, which can be found at the bottom of the page. This article has been viewed 225,585 times.

An effective sales presentation not only educates prospective customers about your product or service, but it also explains how you can meet a customer's specific needs and help them achieve their goals. Creating a successful sales presentation requires thorough research and careful preparation. Time invested in doing your homework will lead to a higher percentage of closed sales.

Doing Research

• Keep separate files for product information, company information and details about your prospective customers.
• Include lists of sources for all of your data so can refer back to them as needed.
• Create an organized filing system and naming conventions for your files so you can access them as needed.

• Take care to distinguish between features and benefits. A product or service can have many features, many of which are not important to a prospective customer. The salesman's task to show how a specific feature will have a meaningful benefit to the prospect.
• For example, features may include cost, size, usability, lack of maintenance, easy repair, or warranty, among others.
• Have an exhaustive understanding about how the product is manufactured and packaged.
• Know the history of your product and learn about any advances in product development.
• Familiarize yourself with shipping procedures and policies.
• Study the history of your company and how it has grown, and be prepared to discuss your company's values.
• For services, identify important features and benefits like peace of mind, security, cost, ease of use, etc.

• To beat a competitor, first try to determine their competitive advantage. That is, why customers buy their products rather than yours. Again, it is not the features that count but the perceived benefit that the customer expects to receive from the purchase.
• Scrutinize the details of their product or service and how yours compares. If you are a caterer, for example, determine if you use fresher food or better ingredients, or if you prepare food in a unique way.
• Learn their marketing and communication strategies and how they differ from yours. Perhaps you offer special discounts that they do not, or your printed materials are in full color and are printed on higher quality paper.

• Learn your potential customer's needs. If you can, talk to them before you pitch (by phone or in person) and learn as much as you can about what will really make them interested in buying. Do they need a lower price, better reliability, finance terms, faster delivery? Try to figure out their "trigger."
• Consult the company's annual report, trade publications, website and the local chamber of commerce to learn this information. [5] X Research source

• Analyze their business and current economic indicators to determine if their product and services are in demand. A food services distributor, for example, could help a coffee shop improve their menu with new equipment or better ingredients.
• Determine their biggest competitors and the benefits the competitor provides to the customer. [6] X Research source To get a sale, you will need to offer a better benefit than what they might be receiving.
• Consult trade groups, business magazines and academic institutions to learn about business trends and how your prospect could use your services to be more competitive. [7] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Writing Content

• Shape your presentation to the power-level of attendees in the meeting. Are they decision-makers, influencers, or gate-keepers? Understand (ask if you don't know) the process for making a purchase decision and who will be making it.
• If the audience will be small, deliver a short, interactive presentation and then lead a discussion. Ditch the Powerpoint and instead try printing out a few detailed slides to pass out to the small group. [9] X Research source Keep in mind the importance of body language and eye contact with your audience.
• For a large audience, prepare a staged, formal presentation with polished visuals. Avoid distracting colored text or ClipArt. Use clear language, show enthusiasm for your product, and keep things moving at a lively pace. [10] X Research source

• Use simple, short terms for more punch. Try using action verbs when possible.
• A caterer pitching to a wedding planner, for example, would discuss their proven history of providing high quality food at a reasonable price.
• A cleaning service presenting to an office manager would state that they can enhance employee productivity by keeping the office clean and organized.

• Your opening should include a restatement of their objectives and the assurance that you will meet those objectives during the presentation.
• A caterer's objectives, for example, would include planning a menu, ordering food, preparing food and arranging for delivery within a given time-frame.
• A cleaning service would list daily tasks, such as cleaning the floor, sanitizing bathrooms and removing the trash. Less regular tasks, such as cleaning the windows or equipment dusting, would also be listed with the expected frequency.

• The steps for planning a menu, for example, might include meeting with clients and setting up taste tests. The deliverable would be a written copy of the menu.
• The details a cleaning service would specify include how long it takes to complete tasks, the materials and number of personnel used and whether or not they bring their own equipment.

• A caterer would use this opportunity to emphasize their skill at timing food preparations so everything is perfectly cooked and doesn't get cold before it is eaten.
• A cleaning service would highlight the positive impression that a clean, organized space makes on clients and how this also maintains property values.

Creating Graphics and Visuals

• Find fresh graphics instead of using stock ClipArt or templates. If the budget permits, enlist the help of a graphic artist.

• Make sure you check the visual aids and sound equipment that might be available in the venue, and find out the requirements for use.

• If a smart board is available, use it to annotate graphics with your customer's feedback. Save your annotations at the end of your presentation so you can review them later.
• Bring a flip chart or whiteboard and an easel for taking notes and recording comments if an interactive smart board is not available. Test your markers ahead of time and only bring those that work. If your paper is unlined, draw lines with a pencil to keep your handwriting horizontally aligned.

• You would only distribute them if you are not talking to a decision maker who is not ready to make decision.
• Be aware that anything left with the client may wind up in the hands of a competitor.

Delivering a Successful Presentation

• Avoid slang and jargon and never, ever curse.

• If you are giving a presentation to a very large audience, don't just stand on the stage as people file in. Mill about, introducing yourself and greeting people you know.

Closing the Sale

Expert Q&A

• Build genuine rapport by discussing sports, asking about family, or mentioning common acquaintances or colleagues. People like to do business with other people they like and trust. [31] X Research source Thanks Helpful 1 Not Helpful 0
• Don't put your customer in a superior position by saying, "I won't take up too much of your time," or "I really appreciate you making room in your busy schedule to see me." These statements sound like you think they are doing you a favor, when you should communicate with your demeanor and confidence that you are there as an asset to them. [32] X Research source Thanks Helpful 1 Not Helpful 0
• Understand your audience and follow their lead. Executives may be under time crunches and dislike small talk or extended presentations. Be prepared to shorten your presentation upon request. Thanks Helpful 0 Not Helpful 1
• Be aggressive but honest about what you can offer to a prospective customer. Remember that it's better to under-promise and over-deliver. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ http://edwardlowe.org/digital-library/how-to-create-and-give-a-sales-presentation/
• ↑ http://www.entrepreneur.com/article/225778
• ↑ https://www.sba.gov/content/do-your-market-research
• ↑ http://www.duarte.com/best-practices-for-sales-presentations/
• ↑ http://changethis.com/manifesto/50.06.PresentingSmall/pdf/50.06.PresentingSmall.pdf
• ↑ http://www2.le.ac.uk/offices/ld/resources/presentations/large-groups
• ↑ http://www.proedgeskills.com/Presentation_Skills_Articles/visual_aids_undermine.htm
• ↑ http://www.presentationmagazine.com/presentation-skills-1-use-visual-aids-7320.htm
• ↑ http://www.skillsyouneed.com/present/visual-aids.html
• ↑ http://www.businessknowhow.com/marketing/sales-presentation.htm
• ↑ http://www.entrepreneur.com/article/222405
• ↑ https://www.salesgravy.com/sales-articles/closing-techniques/5-closing-questions-you-must-be-asking.html

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Learn How to Sell Anything to Anybody and 15 Essential Sales Strategies How to Make a Sales

Unlock the secrets to make sales! Learn effective strategies to sell any product. Reach your goals by understanding your customers, leveraging digital tools, and creating meaningful relationships.

What's Inside?

How to Make a Sales

Whether conducted online or face-to-face, success on sales hinges on a fundamental principle: persuading individuals that their lives will be enhanced by the product or service you provide. This universal truth underscores the importance of mastering the core principles of selling, regardless of what you're selling or who your audience is.

Finding concise and actionable guidance on these principles can be a challenge, but fear not – we've distilled them into easily digestible insights to empower your business endeavors.

In this blog, we'll explore essential techniques for selling effectively, offering practical strategies that you can readily apply to your sales approach. Whether you're a seasoned sales professional or just starting out, mastering these principles will elevate your sales game and drive success in any selling scenario.

15 Essential Sales Strategies

In the dynamic world of sales, mastering the art of persuasion is key to success. Whether you're selling a product, service, or idea, understanding your audience and tailoring your approach to meet their needs is essential.

• how to increase sales

In this comprehensive guide, we'll explore 15 proven sales strategies that will empower you to win over any audience, from consumers to business decision-makers. From identifying your target market to offering exceptional customer service, each strategy is designed to help you build meaningful connections, drive conversions, and achieve your sales goals.

Let's dive in and unlock the secrets to effective selling in any context.

1) Identify your target market

Understanding Your Audience: Before diving into sales strategies, it's crucial to identify who your potential customers are. By pinpointing your target market, you can tailor your approach to meet their specific needs and preferences. Start by conducting market research to gather data on demographics, interests, and purchasing behavior.

This will help you create detailed buyer personas that represent your ideal customers. Once you have a clear understanding of your target market, you can develop targeted marketing campaigns and sales pitches that resonate with their unique characteristics and motivations.

Tailoring Your Approach: Armed with insights into your target market, you can tailor your approach to effectively reach and engage potential customers. Consider factors such as language, tone, and messaging that will resonate with your audience.

Whether you're communicating through social media, email marketing, or face-to-face interactions, ensure that your messaging speaks directly to the needs and preferences of your target market. By aligning your sales efforts with the interests and desires of your audience, you can increase the effectiveness of your sales strategies and drive better results.

2) Start with your product or service

Highlighting Unique Features: Take a close look at what you're offering. Whether it's a product or service, understanding its key features and benefits will empower you to articulate its value more effectively to potential customers. Start by creating a comprehensive list of the features and benefits of your product or service.

Then, drill down to exactly how each feature addresses a specific need or pain point for your target market. By highlighting the unique aspects of your offering, you can differentiate yourself from competitors and capture the attention of potential customers.

Showcasing Value: Once you've identified the unique features of your product or service, focus on showcasing its value to potential customers. Clearly articulate how your offering can solve their problems or improve their lives in meaningful ways.

Use real-life examples or case studies to demonstrate the tangible benefits of choosing your product or service over alternatives. By effectively communicating the value proposition of your offering, you can pique the interest of potential customers and motivate them to take action.

3) Create a buyer persona

Building Detailed Profiles: Developing buyer personas involves creating detailed profiles of your ideal customers. By delving into demographics, interests, and pain points, you can tailor your sales pitch to resonate with specific segments of your target audience.

Start by gathering data from market research, customer surveys, and analytics tools to identify common characteristics among your target customers. Then, use this information to create fictional personas that represent different segments of your audience. Be sure to include details such as age, gender, income level, job title, interests, and challenges faced. These personas will serve as valuable reference points when crafting your sales messaging and targeting strategies.

Personalizing Your Approach: Armed with detailed buyer personas, you can personalize your approach to better meet the needs and preferences of your target audience. Use the information gathered to tailor your messaging, content, and offers to resonate with each persona's unique characteristics and pain points.

For example, if one of your buyer personas is a busy professional looking to save time, focus on highlighting the convenience and efficiency of your offering. By delivering personalized experiences that speak directly to the interests and concerns of your target audience, you can increase engagement and drive more conversions.

4) Consider your existing buyers

Analyzing Customer Insights: Your current customer base holds valuable insights. By analyzing their characteristics and behaviors, you can identify patterns and preferences that inform your sales strategies and attract similar customers in the future. Start by gathering data on your existing customers, including demographics, purchase history, and feedback. Look for commonalities and trends that can help you better understand their needs and preferences. Use this information to refine your buyer personas and tailor your sales approach to better meet the needs of your target audience.

Leveraging Customer Relationships: In addition to gathering insights, your existing customers can also serve as valuable advocates for your brand. Encourage satisfied customers to share their experiences with others through testimonials, reviews, and referrals. By leveraging these relationships, you can build trust and credibility with potential customers and increase your chances of making a sale. Additionally, use feedback from existing customers to continuously improve your products, services, and sales processes. By listening to their concerns and addressing their needs, you can strengthen customer loyalty and drive repeat business.

5) Do your research

Gathering Market Insights: Researching your target market is essential for understanding their needs and preferences. Utilize various channels like social media, surveys, and feedback to gather valuable insights that shape your sales approach. Start by identifying key demographics, interests, and pain points among your target audience.

Then, conduct in-depth research to understand their buying behavior, decision-making process, and preferred communication channels. Use this information to create targeted marketing campaigns and sales strategies that resonate with your audience and drive results.

Monitoring Industry Trends: In addition to understanding your target market, it's also important to stay informed about industry trends and developments. Keep an eye on emerging technologies, market shifts, and competitor activity that may impact your sales efforts.

Subscribe to industry publications, attend conferences and events, and join online communities to stay up-to-date on the latest trends and insights. By staying informed and adaptable, you can position yourself as a trusted resource for your customers and stay ahead of the competition.

6) Selling to consumers

Understanding Consumer Behavior: Selling to consumers requires a deep understanding of their motivations and preferences. By leveraging consumer research, you can tailor your sales pitch to resonate with their needs and drive conversions. Start by identifying key demographics, interests, and pain points among your target audience.

Then, craft messaging and offers that speak directly to their interests and concerns. Use storytelling and emotional appeals to create a connection with potential customers and inspire them to take action. By understanding consumer behavior, you can create more effective sales strategies that drive results.

Building Relationships: In addition to making a sale, focus on building long-term relationships with your customers. Provide exceptional customer service and support to ensure a positive experience at every touchpoint. Encourage feedback and actively listen to customer concerns to show that you value their input.

By building trust and rapport with your customers, you can increase loyalty and drive repeat business. Additionally, use customer data and insights to personalize your marketing and sales efforts and provide targeted offers and recommendations. By prioritizing customer relationships, you can create a loyal customer base that supports your business for years to come.

7) Selling to business decision-makers

Catering to Professional Needs: When selling to businesses, it's essential to understand the needs and objectives of decision-makers. By aligning your product or service with their goals, you can position yourself as a valuable partner in driving business success. Start by researching the company's industry, competitors, and strategic priorities to understand their challenges and opportunities.

Then, tailor your sales pitch to address specific pain points and offer solutions that align with their objectives. By demonstrating a deep understanding of their business needs, you can build credibility and trust with decision-makers and increase your chances of making a sale.

Building Strategic Partnerships: In addition to selling individual products or services, focus on building strategic partnerships with businesses. Look for opportunities to collaborate on joint ventures, co-marketing campaigns, or product integrations that add value for both parties.

By aligning your interests and objectives, you can create mutually beneficial relationships that drive business growth and success. Additionally, leverage your existing network and industry connections to identify potential partners and explore new opportunities. By building strategic partnerships, you can expand your reach, increase your influence, and unlock new revenue streams for your business.

8) Research your buyer

Understanding Individual Needs: Before engaging with potential customers, take the time to research their specific needs and pain points. By demonstrating a thorough understanding of their challenges, you can tailor your sales pitch to offer relevant solutions. Start by gathering information from various sources, such as social media, customer reviews, and industry reports.

Look for common themes and trends that indicate areas where your product or service can add value. Then, use this information to craft personalized messaging and offers that address the unique needs of each buyer. By showing that you understand their concerns and can provide meaningful solutions, you can increase your chances of making a sale.

Building Trust and Credibility: In addition to addressing their needs, focus on building trust and credibility with potential customers. Share relevant case studies, testimonials, and success stories that demonstrate the effectiveness of your product or service. Use social proof and third-party endorsements to validate your claims and reassure buyers that they're making the right decision.

Additionally, be transparent and honest in your communications, and always follow through on your promises. By building trust and credibility, you can overcome buyer skepticism and objections and create a strong foundation for future business relationships.

9) Learn about your customer's needs

Addressing Pain Points: Effective selling involves addressing the unique needs and concerns of each customer. By actively listening to their challenges and preferences, you can position your product or service as the ideal solution to their problems. Start by asking open-ended questions to uncover their pain points and objectives.

Then, use this information to tailor your sales pitch and offer solutions that address their specific needs. Focus on highlighting the benefits and outcomes of choosing your product or service, rather than just its features. By showing how your offering can solve their problems and improve their lives, you can create a compelling case for why they should buy from you.

Providing Personalized Solutions: In addition to understanding their needs, focus on providing personalized solutions that meet their unique requirements. Use customer data and insights to customize your offerings and recommendations to align with their preferences and goals.

Whether it's tailoring your product features or adjusting your pricing and packaging, strive to create a solution that feels tailor-made for each customer. By demonstrating that you understand their individual needs and can provide personalized solutions, you can differentiate yourself from competitors and win their trust and confidence.

10) Know what your product or service offers

Communicating Value: Clearly articulating the benefits of your product or service is essential for winning over potential customers. Highlighting its unique features and how they address customer needs will help you stand out in a competitive market. Start by creating a comprehensive list of the features and benefits of your offering, then translate these into tangible outcomes for your customers. Focus on the value proposition of your product or service and how it can solve their problems or fulfill their desires.

Use storytelling and real-life examples to bring your offering to life and create an emotional connection with potential customers. By effectively communicating the value of your offering, you can inspire confidence and motivate them to take action.

Differentiating Your Offering: In addition to communicating value, focus on differentiating your offering from competitors. Identify what sets your product or service apart and why it's superior to alternatives. Whether it's unique features, superior quality, or exceptional customer service, highlight the aspects that make your offering stand out.

Use comparisons and benchmarks to showcase your competitive advantages and position yourself as the best choice for potential customers. By clearly articulating your unique selling points, you can capture their attention and convince them to choose your product or service over others.

11) Sell yourself

Building Trust: In addition to selling your product or service, it's essential to sell yourself as a trustworthy and reliable partner. Building rapport with customers and demonstrating your expertise can help instill confidence and encourage long-term relationships. Start by sharing your background, experience, and credentials to establish credibility and authority in your field.

Use testimonials, case studies, and success stories to showcase your track record of delivering results for clients. Additionally, be genuine and authentic in your interactions, and always prioritize the best interests of your customers. By building trust and rapport, you can create a strong foundation for successful business relationships.

Demonstrating Value: In addition to building trust, focus on demonstrating the value you bring to the table as a salesperson. Showcase your knowledge and expertise by offering valuable insights and recommendations that help customers achieve their goals. Listen attentively to their needs and concerns, and tailor your recommendations to address their specific challenges.

Be proactive in providing solutions and addressing objections, and always follow through on your commitments. By consistently delivering value and exceeding customer expectations, you can position yourself as a trusted advisor and partner in their success.

12) Establish a rapport before selling

Creating Connections: Before jumping into your sales pitch, take the time to establish a personal connection with your potential customers. Building rapport and showing genuine interest in their needs will make them more receptive to your message. Start by engaging in small talk and asking open-ended questions to get to know them better.

Find common ground and shared interests that you can bond over, and use humor and empathy to build rapport. By creating a comfortable and friendly atmosphere, you can lay the foundation for a productive sales conversation and increase your chances of success.

Building Trust: In addition to creating connections, focus on building trust with your potential customers. Be transparent and honest in your communications, and always follow through on your promises. Show empathy and understanding for their concerns and challenges, and demonstrate that you have their best interests at heart.

By building trust and rapport, you can overcome buyer skepticism and objections and create a strong foundation for a successful sales relationship. Additionally, be respectful of their time and boundaries, and avoid being pushy or aggressive in your approach. By taking a patient and respectful approach, you can create a positive impression and increase your chances of making a sale.

13) Present yourself as an expert

Demonstrating Authority: Position yourself as an expert in your field by showcasing your knowledge and expertise. By sharing valuable insights and industry trends, you can establish credibility and gain the trust of potential customers. Start by creating content that demonstrates your expertise, such as blog posts, white papers, or videos.

Share this content on your website and social media channels to showcase your thought leadership and attract potential customers. Additionally, participate in industry events, webinars, and speaking engagements to further establish your authority and reach a wider audience. By positioning yourself as a trusted resource, you can increase your influence and credibility in your field.

Providing Value: In addition to demonstrating authority, focus on providing value to your potential customers. Offer practical advice, tips, and recommendations that help them solve their problems or achieve their goals. Listen attentively to their needs and concerns, and tailor your recommendations to address their specific challenges.

By providing valuable insights and actionable solutions, you can position yourself as a trusted advisor and partner in their success. Additionally, be generous with your time and expertise, and always prioritize the best interests of your customers. By consistently delivering value, you can build lasting relationships and drive long-term business growth.

14) Listen actively

Understanding Customer Perspectives: Active listening is key to understanding customer needs and preferences. By paying attention to their concerns and feedback, you can tailor your sales approach to address their specific challenges and objections. Start by asking open-ended questions to encourage them to share their thoughts and concerns.

Listen attentively to their responses, and ask follow-up questions to clarify their needs and preferences. Use empathy and understanding to show that you value their input and are committed to finding the best solution for them. By actively listening to your customers, you can build trust and rapport, and increase your chances of making a successful sale.

Tailoring Your Approach: In addition to understanding their perspectives, focus on tailoring your approach to meet their needs and preferences. Use the information gathered from active listening to customize your messaging, content, and offers to resonate with each customer's unique characteristics and pain points.

Whether it's adjusting your tone and language or personalizing your recommendations, strive to create a personalized experience for each customer. By demonstrating that you understand their individual needs and can provide relevant solutions, you can increase engagement and drive more conversions. Additionally, use feedback from active listening to continuously improve your sales processes and customer interactions, and refine your approach over time.

15) Offer customer service

Providing Support: Exceptional customer service is essential for building long-term relationships and fostering loyalty. By offering prompt and personalized support, you can exceed customer expectations and differentiate yourself from competitors. Start by being accessible and responsive to customer inquiries and concerns, whether it's through phone, email, or live chat.

Be proactive in addressing issues and finding solutions that meet their needs. Additionally, go above and beyond to anticipate their needs and offer value-added services or recommendations. By providing exceptional customer service, you can create positive experiences that drive customer satisfaction and loyalty.

How to Sell Anything Online

Mastering online business: a step-by-step guide.

Starting your online business journey is an exciting ride, full of possibilities. But how do you turn your ideas into a thriving venture in the digital world? Let's walk through the key steps to launch your business online and find your footing in the vast digital marketplace.

• Explore Industries & Opportunities: Dive into various industries to uncover potential opportunities and trends. Research market demands, consumer behavior, and emerging niches to identify the perfect fit for your business idea.
• Choose Your Unique Offering: Select a product or service that resonates with both your passion and market demand. Whether it's innovative tech solutions, artisanal crafts, or personalized services, ensure your offering stands out and addresses a specific need.
• Define Your Target Audience: Pinpoint your ideal customers to tailor your marketing efforts effectively. Understand their demographics, preferences, and pain points to craft compelling messages and strategies that resonate with them.
• Strategize Your Pricing: Develop a pricing strategy that reflects the value of your offering while remaining competitive in the market. Consider factors such as production costs, perceived value, and pricing elasticity to set the right price point.
• Select Your Selling Platform: Choose the right online platform to showcase and sell your products or services. Whether it's an e-commerce website, social media channels, or your own website where SEO comes in handy, pick the platform that aligns with your business goals and target audience.
• Attract Potential Customers: Deploy a mix of marketing tactics , including social media marketing, content creation, and email campaigns, to generate leads and attract potential customers. Create engaging content, leverage influencers, and optimize your online presence to increase visibility.
• Craft Compelling Sales Pitches: Develop persuasive sales pitches and marketing messages to capture the interest of your target audience. Highlight the unique benefits of your offering, showcase social proof, and address common objections to entice potential customers.
• Guide Customers Through the Purchase Process: Engage with potential customers, address their concerns, and provide seamless support throughout the purchasing journey. Offer multiple payment options, streamline the checkout process, and provide clear communication to ensure a frictionless experience.
• Deliver Exceptional Service: Prioritize customer satisfaction by delivering high-quality products or services on time. Maintain open communication, address any issues promptly, and go above and beyond to exceed customer expectations.
• Encourage Referrals and Loyalty: Foster customer loyalty and encourage referrals by providing exceptional experiences and incentivizing repeat purchases. Implement referral programs, offer exclusive deals to loyal customers, and actively seek feedback to continuously improve your offerings.

By following these steps and staying adaptable to the ever-changing digital landscape, you can navigate the complexities of online entrepreneurship with confidence and pave the way for long-term success.

Remember, every challenge presents an opportunity for growth, and with dedication and perseverance, your online business can thrive and flourish in the vast digital ecosystem. For a more comprehensive and detailed dive into the world of online marketing check out our related blog .

How to Sell a Product

Step 1: Know Your Product. Take the time to thoroughly understand your product inside and out. Familiarize yourself with all its features and advantages. Knowing what makes your product stand out and how it can benefit your customers is crucial. This step lays the foundation for effective marketing and sales efforts.

Step 2: Know Your Audience. Identify and understand your target customers. What are their needs, preferences, and pain points? Knowing your audience helps you tailor your product and messaging to resonate with them effectively. By understanding who you're trying to reach, you can craft marketing strategies that speak directly to their interests and motivations.

Step 3: Create Compelling Marketing. Craft persuasive messages and visuals that capture attention and generate interest in your product. Highlight the key features and benefits that address your audience's needs. Whether it's through advertising, social media, or other channels, your marketing efforts should aim to engage and persuade potential customers to consider your product.

Step 4: Choose Sales Channels. Decide where and how you'll make your product available to customers. This could include online platforms, retail stores, direct sales, or a combination of channels. Consider factors such as accessibility, reach, and convenience for your target audience. Choosing the right sales channels ensures that your product is easily accessible to potential buyers.

Step 5: Provide Excellent Service. Offer exceptional customer support and service to ensure a positive experience for your customers. Be responsive to inquiries, address concerns promptly, and go the extra mile to exceed expectations. Providing excellent service not only enhances customer satisfaction but also builds loyalty and encourages repeat business.

By following these steps, you can effectively launch and promote your product while ensuring a positive experience for your customers.

How to Sell a Service

Step 1: Define Your Service. Clearly outline what service you're offering and what sets it apart from others. Identify the specific benefits and value it provides to potential clients.

Step 2: Understand Your Target Audience. Research and understand the needs, preferences, and pain points of your target audience. Tailor your service offerings and marketing messages to address their specific needs and interests.

Step 3: Develop Compelling Marketing. Materials Create marketing materials that effectively communicate the benefits and value of your service. This may include website content, brochures, social media posts, and other promotional materials.

Step 4: Establish Your Pricing Strategy. Determine the pricing structure for your service based on factors such as market demand, competition, and the value you provide to clients. Consider offering different pricing options to appeal to different customer segments.

Step 5: Build Relationships and Trust. Focus on building relationships and trust with potential clients. Offer free consultations, demonstrations, or trials to showcase the value of your service. Provide excellent customer service and address any concerns or questions promptly.

By following these steps, you can effectively sell your service and attract satisfied customers.

The Anatomy of a Winning Sales Strategy

Identify key features and benefits of your product.

One might liken the features and benefits of a product to the heart and soul of your sales pitch. It's vital to hone in on what makes your product stand out. Start by listing all features, then identify benefits that each feature brings to the customer. Remember, features are impressive, but benefits sell.

Map Out the Buyer's Journey

To truly connect with your prospects, you must map out their buyer's journey, which is the route a customer takes from first hearing about your product to making a purchase. This process typically involves three stages: Awareness, Consideration, and Decision.

• Awareness : Prospects recognize they have a need or problem. They begin looking for solutions, and that's when they might first come across your product.
• Consideration : Having discovered your product, prospects evaluate it against their needs and other market options. This is when they delve deeper into the features and benefits, read reviews, and seek testimonials.
• Decision : The final stage, where prospects are ready to make a purchase decision. They might still have a few concerns or questions, which gives you an opportunity to swoop in with outstanding customer service and comprehensive information.

By understanding and aligning your sales strategies with this journey, you can create targeted messages for each stage, addressing the specific needs and concerns that arise, and smoothly guide prospects towards a successful sale.

Mastering the Art of the Pitch

Develop an elevator pitch that resonates.

Creating an elevator pitch that resonates is like fashioning the perfect key - it's short, impactful, and unlocks a world of opportunities. An effective elevator pitch should last no longer than 30 seconds and must encapsulate who you are, what you offer, and the unique value your product or service provides. Here's how to craft one:

• Start with a question that identifies a common problem or need.
• Show empathy; demonstrate that you understand this challenge because you've experienced it too, or you've seen it often in the industry.
• Pivot to your solution, explaining succinctly what you’ve created to address this problem.
• Conclude by stating the clear value or benefit your product or service provides, ideally quantified with data if possible.

Remember, your pitch should be adaptable, depending on who you're talking to and their particular interests or pain points. Practice it until it's smooth, and always be prepared to extend the conversation if the other person’s interest is piqued.

Crafting a powerful elevator pitch is essential, and enhancing it visually can take its impact to the next level. You can make polished pitch decks using  Decktopus  that grab the attention of your audience right away. With the help of Decktopus's customizable templates , interactive components, and time-saving tools, you can make a pitch that is memorable and effective. 

Embracing Technology and Tools for Enhanced Sales

Leverage digital platforms for maximum reach.

In an age where digital presence is pivotal, leveraging online platforms expands your reach and enhances visibility. To maximize your digital strategy's effectiveness:

• Diversify your presence across platforms such as LinkedIn, Instagram, Twitter, and TikTok based on where your target audience spends their time.
• Engage with your community by consistently posting valuable content, responding to comments, and participating in relevant conversations.
• Utilize targeted digital advertising to cut through the noise and reach potential customers with precision, using demographic and interest-based filters.

By maintaining an active and strategic digital presence, you'll raise brand awareness and stay top-of-mind for your audience.

In today's competitive business landscape, staying ahead in sales requires embracing technology and leveraging innovative tools. One such tool that has revolutionized the way sales professionals create presentations is Decktopus.

Leveraging Decktopus AI for Smarter Sales Presentations

Decktopus is a cutting-edge platform that empowers sales professionals to create captivating presentations with ease. Here's how Decktopus enhances the sales process:

• Streamlined Presentation Creation: Decktopus offers AI-powered design suggestions and customizable templates, enabling users to craft visually stunning presentations in a fraction of the time it takes with traditional methods. Sales professionals can quickly create professional-grade decks that leave a lasting impression on clients.

• Customizable Branding: Decktopus allows users to customize templates to align with their brand identity. Whether it's incorporating company logos, colors, or fonts, sales professionals can ensure that their presentations reflect their brand's style and personality, thereby reinforcing brand consistency and credibility.
• Dynamic Content Integration: Decktopus enables users to convert static PDF documents into dynamic presentations. By adding animations, multimedia elements, and interactive features, sales professionals can breathe new life into their existing sales materials, making presentations more engaging and impactful.

• Time-Saving Efficiency: By streamlining the presentation creation process and offering user-friendly tools, Decktopus helps sales professionals save valuable time. This time-saving efficiency allows them to focus on nurturing client relationships, driving sales, and ultimately achieving greater success in their sales endeavors.

Incorporating Decktopus into the sales process empowers professionals to create compelling presentations, organize sales materials effectively, and impress clients with ease. With Decktopus, sales professionals can embrace technology and tools to elevate their sales game and achieve remarkable results in today's competitive marketplace.

Frequently Asked Questions (FAQS):

1) can anyone learn to sell effectively.

Absolutely, selling is a skill that can be learned and refined with practice. With the right training, mindset, and commitment, anyone can become adept at selling. It's about understanding the customer's needs, offering solutions, and communicating value. Consistent learning and adaptability are key to success in sales.

2) What are some psychological tactics used in selling?

In selling, several psychological tactics can be used, such as the Anchoring Effect, where the first price presented serves as a reference point for all subsequent negotiations. The Decoy Effect introduces an option to make another seem better by comparison. Rhyme-As-Reason Effect uses memorable rhymes to make messages more convincing. Utilizing these tactics can subtly influence buying decisions to your advantage.

3) How can I boost my sales effectiveness?

Consider utilizing Decktopus, an innovative AI tool, to streamline your sales process. With Decktopus, you can easily create captivating visiuals, and integrate dynamic content to engage your audience effectively, ultimately leading to improved sales outcomes.

4) How do I measure success in the sales process?

Success in the sales process can be measured by analyzing key metrics such as conversion rates, the average length of the sales cycle, customer acquisition cost, and customer lifetime value. Track the number of prospects at each stage of your sales funnel, and keep an eye on your reps' quota attainment rates. Using both quantitative data and qualitative feedback will give you a comprehensive view of your sales success.

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