search engine optimisation presentation

Search Engine Optimization

Presented by:

Presentation Overview

Search Engine Basics

What is SEO?

Need of SEO

How to Conduct Keyword Research

Page Ranking

How page Ranking Done

• Advantages and Disadvantages
• Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found.
• Some of the popular Search Engine are Google,Bing,Ask,Bing,Baidu,e.t.c

Working of Search Engine

• A Search Engine operates is a three manner-:
• Web Crawling
• Ranking and Serving Results

Types of Search Engine

Search Engine are categorised in two categories based on their result gathering -

• Crawler-Based Search Engines
• Human-Powered Directories

These Search Engine create their listings automatically by “crawl” or “spider” the web.

A human-powered directory, such as the Open Directory, depends on humans for its listings.

Search Engine Results Pages

Paid Placement

• Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results.
• SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
• If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.
• The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves
• Brainstorming
• Surveying Customers
• Applying Data from KW Research Tools
• Term Selection
• Performance Testing and Analytics
• The ranking is the basic criteria by which organic Search Engines index and then retrieve documents.
• Page rank calculation tools
• Google Toolbar
• www.faganfinder.com/urlinfo/
• www.alexa.com
• An organic search engine software spider is a piece of software that acts like an electronic librarian who cuts out the content pages of every book of library in the world sorts them into a extremely large master index.
• The basic principal is that the index is made from the actual content of site.

Key Concepts

Web site appears in the returned matches depends on 5 factors:

-Which Keywords the user entered

-Your web page Keyword Density for these keywords

-Your web page Keyword Prominence (page location) for these keywords

-Your Link Popularity – the number of other sites that link to you

-Your link and keyword Relevancy

� ADVANTAGES OF SEO�

• Perspective (Global / Regional)
• Targeted Traffic
• Increase Visibility
• High ROI (Return on Investment)
• Long term positioning
• Cost-effective
• Flexibility

DISADVANTAGES OF SEO

• You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques.
• As a consequence, the biggest disadvantage of SEO is a lack of control. You are subject to changes in the algorithm.
• In competitive sectors it may be very difficult to get listed in the top few results for competitive phrases
• Unique Content
• Link Friendly Formatting
• Avoid Black Hat SEO
• Content relevant keywords
• Market Awareness
• Unique HTML page title for every �landing page
• www.webmasterworld.com
• University Webmaster
• www.utah.edu/uwebresources
• [email protected]
• www.seamoz.org
• www.searchenginewatch.com
• “The ABC of SEO” David George
• GrapponeJ, Couzin G. Search Engine Optimization: An hour a day. Yang Mingjuntranslation. Beijing: Tsinghua University Press, 2007

Office of Information Technology The University of Utah

• Google Search Central
• Español – América Latina
• Português – Brasil
• Tiếng Việt
• Documentation
• Search Central

Search Engine Optimization (SEO) Starter Guide

When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there's no guarantee that any particular site will be added to Google's index, sites that follow the Search Essentials are more likely to show up in Google's search results . SEO is about taking the next step and working on improving your site's presence in Search . This guide will walk you through some of the most common and effective improvements you can do on your site.

There are no secrets here that'll automatically rank your site first in Google (sorry!). In fact some of the suggestions might not even apply to your business, but following the best practices will hopefully make it easier for search engines (not just Google) to crawl, index, and understand your content.

How does Google Search work?

Google is a fully automated search engine that uses programs called crawlers to explore the web constantly, looking for pages to add to our index. You usually don't need to do anything except publish your site on the web. In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web. If you're hungry for more, we have documentation about how Google discovers, crawls, and serves web pages .

How long until I see impact in search results?

Every change you make will take some time to be reflected on Google's end. Some changes might take effect in a few hours, others could take several months. In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results. Keep in mind that not all changes you make to your website will result in noticeable impact in search results; if you're not satisfied with your results and your business strategies allow it, try iterating with the changes and see if they make a difference.

Help Google find your content

Before you actually do anything mentioned in this section, check if Google has already found your content (maybe you don't need to do anything!). Try searching on Google for your site with the site: search operator . If you see results pointing to your site, you're in the index. For example, a search for site:wikipedia.org returns these results . If you don't see your site, check out the technical requirements to make sure there's nothing technically preventing your site from showing in Google Search, and then come back here.

Google primarily finds pages through links from other pages it already crawled. In many cases, these are other websites that are linking to your pages. Other sites linking to you is something that happens naturally over time, and you can also encourage people to discover your content by promoting your site .

If you're open to a little technical challenge, you could also submit a sitemap —which is a file that contains all the URLs on your site that you care about. Some content management systems (CMS) may even do this automatically for you. However this isn't required, and you should first focus on making sure people know about your site .

Check if Google can see your page the same way a user does

When Google crawls a page, it should ideally see the page the same way an average user does . For this, Google needs to be able to access the same resources as the user's browser. If your site is hiding important components that make up your website (like CSS and JavaScript ), Google might not be able to understand your pages, which means they might not show up in search results or rank well for the terms you're targeting.

If your pages have different information depending on the user's physical location, make sure you're satisfied with the information that Google sees from its crawler's location, which is generally the US.

To check how Google sees your page, use the URL Inspection Tool in Search Console .

Don't want a page in Google's search results?

It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results .

Organize your site

When you're setting up or redoing your site, it can be good to organize it in a logical way because it can help search engines and users understand how your pages relate to the rest of your site. Don't drop everything and start reorganizing your site right now though: while these suggestions can be helpful long term (especially if you're working on a larger website), search engines will likely understand your pages as they are right now, regardless of how your site is organized.

Use descriptive URLs

Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them.

Google learns breadcrumbs automatically based on the words in the URL, but you can also influence them with structured data if you like a technical challenge. Try to include words in the URL that may be useful for users; for example:

https://www.example.com/pets/cats.html

A URL that only contains random identifiers is less helpful for users; for example:

https://www.example.com/2/6772756D707920636174

Group topically similar pages in directories

If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site. Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.

For example, consider the following URLs:

https://www.example.com/policies/return-policy.html

https://www.example.com/promotions/new-promos.html

The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites , for which a good URL structure is more important as they tend to be larger.

Reduce duplicate content

Some websites show the same content under different URLs, which is called duplicate content . Search engines choose a single URL (the canonical URL) to show users, per piece of content.

Having duplicate content on your site is not a violation of our spam policies, but it can be a bad user experience and search engines might waste crawling resources on URLs that you don't even care about. If you're feeling adventurous, it's worth figuring out if you can specify a canonical version for your pages. But if you don't canonicalize your URLs yourself, Google will try to automatically do it for you.

When working on canonicalization, try to ensure that each piece of content on your site is only accessible through one individual URL; having two pages that contain the same information about your promotions can be a confusing user experience (for example, people might wonder which is the right page, and whether there's a difference between the two).

If you have multiple pages that have the same information, try setting up a redirect from non-preferred URLs to a URL that best represents that information. If you can't redirect, use the rel="canonical" link element instead. But again, don't worry too much about this; search engines can generally figure this out for you on their own most of the time.

Make your site interesting and useful

Creating content that people find compelling and useful will likely influence your website's presence in search results more than any of the other suggestions in this guide. While "compelling and useful content" can mean different things to different people, content like this generally shares some common attributes, such as:

• The text is easy-to-read and well organized : Write content naturally and make sure the content is well written, easy to follow, and free of spelling and grammatical mistakes. Break up long content into paragraphs and sections, and provide headings to help users navigate your pages.
• The content is unique : When you're writing new content, don't copy others' content in part or in its entirety: create the content yourself based on what you know about the topic. Don't just rehash what others already published.
• The content is up-to-date : Check in on previously published content and update it as needed, or even delete it if it's not relevant anymore.
• The content is helpful, reliable, and people-first : Be sure that you're writing content that your readers will find helpful and reliable. For example, providing expert or experienced sources can help people understand your articles' expertise.

Expect your readers' search terms

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for "charcuterie", while others might search for "cheese board". Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.

However, don't worry if you don't anticipate every variation of how someone might seek your content. Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them.

Avoid distracting advertisements

While ads are a part of the internet and are meant to be seen by users, don't let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages (pages displayed before or after the content you're expecting) that make it difficult to use the website.

Link to relevant resources

Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. In fact, the vast majority of the new pages Google finds every day are through links, making links a crucial resource you need to consider to help your pages be discovered by Google and potentially shown in search results. Additionally, links can also add value by connecting users (and Google) to another resource that corroborates what you're writing about.

Write good link text

Link when you need to

Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic. However when you're linking to pages outside of your control, for example content on other sites, make sure you trust the resource you're linking to. If you can't trust the content and you still want to link to them, add a nofollow or similar annotation to the link to avoid search engines associating your site with the site you're linking to. This helps avoid potential negative consequences in your rankings in Google Search.

If you're accepting user-generated content on your site, such as forum posts or comments, make sure every link that's posted by users has a nofollow or similar annotation automatically added by your CMS. Since you're not creating the content in this case, you likely don't want your site to be blindly associated with the sites users are linking to. This can also help discourage spammers from abusing your website.

Influence how your site looks in Google Search

A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we're focusing on the title link and the snippet because these are the more visually significant elements.

Influence your title links

The title link is the headline part of the search result and it can help people decide which search result to click. There are a few sources that Google uses to generate this title link, including the words inside the <title> element (also called the title text) and other headings on the page. This title text can also be used for the title that's shown in browsers and bookmarks.

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You can influence the title links in Search by writing good titles: a good title is unique to the page, clear and concise, and accurately describes the contents of the page. For example, your title could include the name of your website or business, other bits of important information like the physical location of the business, and maybe some information about what the particular page has to offer for users. Our documentation about title links has more tips about how to create good titles and how to influence your site's search results' title links.

Control your snippets

Below the title link, a search result typically has a description of the target page to help users decide whether they should click the search result. This is called a snippet .

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The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration.

Add images to your site, and optimize them

Many people search visually, and images can be how people find your website for the first time. For example, if you have a recipe blog, people might find your content by searching for "fruit tart recipes" and browsing photos of various types of fruit tarts.

As you add images to your site, make sure that people and search engines can find and understand them.

Add high-quality images near relevant text

When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for "daisies" and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower.

Use images that are sharp and clear, and place them near text that's relevant to the image. The text that's near images can help Google better understand what the image is about and what it means in context to your page.

For example, if the page is reviewing yarn shops in London, then it would make sense to embed one of your photos of the yarn shop in the section that details the location, description, and review information for that yarn shop. This helps Google and users associate the image with text that provides more context to what the page is about.

Add descriptive alt text to the image

Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content. It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important. You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you're uploading it to your site. Learn more about how to write good alt text , and how to add it to your images.

Optimize your videos

If your website includes pages that are primarily about individual videos, people may also be able to discover your site through video results in Google Search. Many of the best practices for images and text also apply to videos:

• Create high-quality video content, and embed the video on a standalone page, near text that's relevant to that video.
• Write descriptive text in the titles and description fields of a video (the title of a video is still a title, and so you can apply the best practices for writing titles here too).

If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines .

Promote your website

Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines. You can do this in many ways:

• Social media promotion
• Community engagement
• Advertisement, both offline and online
• Word of mouth, and many other methods

One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, who in turn visit your site. This can take time, and usually you need to invest some time and effort in other practices first, such as community engagement. Our friends over at Google for Creators have excellent resources about building and engaging your audience .

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.

As with everything in life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results .

Things we believe you shouldn't focus on

As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.

To help you focus on the things that are actually important when it comes to SEO, we collected some of the most common and prominent topics we've seen circulating the internet. In general, our message on these topics is that you should do what's best for your business area; we will elaborate on a few specific points here:

• Get started with Search Console : Setting up a Search Console account helps you monitor and optimize how your website performs on Google Search. Learn how to set up your account and what reports to check out first .
• Maintain your website's SEO over time : Learn more about managing your site's presence in the long term , including more in-depth SEO tasks and scenarios, such as preparing for a site move, or managing a multi-lingual site.
• Enhance how your site looks in Google Search results : Valid structured data on your pages also makes your pages eligible for many special features in Google Search results, including review stars, carousels, and more. Explore the gallery of search result types that your page can be eligible for.

Stay informed and ask questions

As you embark on your SEO journey, here are some resources that can help you stay on top of changes and new resources we publish:

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2024-06-04 UTC.

Introduction to SEO: Sharing my SEO Training Slides – PPTX and PDF

• Post author: Corina Burri
• Post published: October 14, 2022

Last updated on October 27th, 2023.

In April 2021, I held SEO training for other marketing colleagues. As I put some thought and time into the presentation, I would like to share the presentation with you as a template. Feel free to copy it, to adapt it or to admire it.

If it adds value to your work, please consider buying me a coffee: https://www.buymeacoffee.com/corinaburri or leaving me a friendly reivew on my Google Business Profile.

You can download the presentation either in Powerpoint or in PDF:

Search Engine Optimization: An Introduction (Powerpoint)

Search Engine Optimization: An Introduction (PDF on SlideDeck)

This is what the first slide of the presentation looks like.

If you want to learn a little more before you hit the download button, here are some FAQs.

What topics are you covering in the SEO training?

The presentation is ideal for basic 101 SEO training. It covers the following aspects:

• What is SEO?
• How does the Google search engine work?
• Which ranking factors are important? (s of April 2021)
• Where can you nerd out? (a.k.a literature and blog recommendation)
• Which free tools will help you do SEO?

How many slides has this SEO introduction training?

13 Slides with speaking notes

What is the design style of slides?

Black background and white font. There is no branding on the slides; they are ready to use as a template for your SEO training.

Is the download of this SEO presentation really for free?

Yes, 100% free. No strings attached. I’m not making any money unless you buy me a coffee 🙂 (did I already say that?): https://www.buymeacoffee.com/corinaburri

Here’s the link again: Search Engine Optimization: An Introduction (Powerpoint) Search Engine Optimization: An Introduction (PDF on SlideDeck)

If you want to learn more about SEO, I have recently written a guide on how to learn SEO. It took me 2.5 weeks (94 hours) to get a hang of basic SEO. And ever since I spend 4 hours weekly in order to keep up to date with recent changes. Here’s how I calculate my time investment.

Can I convert the pptx of the SEO Training to ppt?

Yes, you can convert a PowerPoint (.pptx) presentation to the older PowerPoint format (.ppt) if you need to. Here’s how you can do it:

• Open the .pptx presentation in Microsoft PowerPoint.
• Click on “File” in the top left corner.
• Select “Save As” from the menu.
• Choose the location where you want to save the converted file.
• In the “Save as type” dropdown menu, select “PowerPoint 97-2003 Presentation (*.ppt)” or a similar option that corresponds to the .ppt format.
• Enter a file name and click the “Save” button.

This will save a copy of your presentation in the older .ppt format. Keep in mind that saving in the older format may result in some loss of features or formatting.

Sidenote: How to find PowerPoint files on Google search

I’ve had that question a couple of times. If you’re searching the web for a specific file type, there is a handy search operator. Say, for instance, you’re looking for a PowerPoint slide deck about SEO basics. Just type the following query in the search bar:

Google will only return results with PowerPoint presentations.

This also works with other file extensions such as pdf , doc for Microsoft Word or xls for Microsoft Excel.

There are a handful of other search operators. I find it very handy to use them. On this Google support page , you find an overview.

Have a great day!

Want to be notified when I share more docs and presentations? Sign-up for my newsletter. You get an email when a new post is out. I won’t spam. Promised.

Corina Burri

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Search Engine Optimization (SEO) - PowerPoint PPT Presentation

Search Engine Optimization (SEO)

'natural,' or 'organic,' search engine optimization (seo) is designing, writing, ... organic listings: listings that search engines do not sell (unlike paid listings) ... – powerpoint ppt presentation.

• Prepared by Larry Stewart
• Introduction
• How Search Engines Work
• SEO Building Blocks
• Black Hat Methods
• Summary and Conclusion
• "Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
• Organic Listings Listings that search engines do not sell (unlike paid listings)
• Iterative process
• Dynamic environment
• Internet advertising 1H 2006 7.9 Billion2
• Search ranking ?more site visitors
• Internet users tend not to click through
• Depends on webs role in your economic model
• Abide by terms and conditions set forth by search engines
• Breaches search engine terms and conditions
• May provide short-term gains
• You run the risk of being penalized by search engines
• Search-Friendly (SEO)
• High ranking
• Terms and conditions set by search engines (Google, Yahoo, MSN Search)
• User-Friendly
• Site must satisfy the needs of visitors
• Profitable for site owner
• Gather Content
• Crawler or spider moves recursively downloading content
• Builds sophisticate index
• Individual web searches run against index
• Results are retrieved and ordered
• PageRank Relevance
• Placement importance and relevance
• PageRank (importance)
• Counts links
• Weights links
• Query matching (relevance)
• sophisticated text-matching techniques
• examines all aspects of the page's content (and the content of the pages linking to it)
• Keyword selection and keyword-rich text
• A crawler-friendly site navigation scheme
• Link popularity
• Page title visible HTML text ,Above the fold
• Page Size "100 KB" limit is still is still widely held. The optimum page size is 500-3000 words (or 2000 to 20,000 characters)
• Be specific
• Example Apple iPod verses iPod
• exact phrase should appear generously throughout your site copy on every page
• Meta tags use but dont stuff
• ltmeta name"description" content"Free Web tutorials on HTML, CSS, XML, and XHTML"gt
• Alt tags use for graphics
• ltIMG src"star.gif" altstar logo"gt
• Content is king
• Write good content with relevant and important keywords in mind.
• Geo Targeting
• Add geocentric terms to target local areas
• Domain Names
• Use keywords as part of domain name
• Engine spiders are primitive beings
• choose simplicity over complexity
• All your web pages seen by crawlers
• Google enter in searchbox allinurlutexas.edu
• Traditional lta hrefgt tag
• Keywords in subfolder names
• Minimize quantity of subfolders
• Cross link relevant terms and phrases within the site
• Multiple paths to pages to eliminate orphans
• Flash (slow to load and difficult to navigate)
• Java navigation
• Session ID to track visitors
• exact same Title tags on every page
• set to require a cookie when a visitor gets to the page
• PageRank (Popularity, importance)
• Number and quality of links pointing to a website
• Measure of usefulness of site
• it is dynamic, cumulative, and difficult to imitate
• Disadvantage
• takes time (vs. advertising)
• Quality content to start with
• Cultivate quality link (not quantity)
• Begin with web directories
• Harness online publicity
• Use Blogs and forums wisely
• Investigate competitors
• Understand their strategy
• Online publicity, blogs and forums
• See inbound links ("linkdomain.com" in Google, "linkdomaindomain.com" in Yahoo)
• Ranking monitor site positioning in for keywords
• Link popularity checker checks inbound links
• Site indexation tool check site indexation
• Server Log-analyzer Administrator log analyzer
• PageRank analyzer analyze competitor sites
• Keywords tool suggestions, associations, competitor analysis
• HTML analyzer dissect html text in the same way that a search engine would (syntax, keyword density)
• Worked on his Ph.D Computer Science at the University of North Carolina at Chapel Hill. Undergrad Comp Sci and Math (Graduated with M.S.).
• Moved into information retrieval after classes from the university's Information and Library Science department
• Link Farming exchanging reciprocal links
• Keyword Stuffing Hidden text, Stuffing text in every nook and cranny
• Cloaking stealth, deliver different page to a search engine for indexing
• Doorway Pages bridge, jump page, designed to appeal to search engine spiders
• Fast meta refresh used to quickly switch doorway pages to the page the user is supposed to see
• Code swapping swap it on the server with the "real" page once a position has been achieved. also sometimes done to keep others from learning exactly how the page ranked well.
• Bait and Switch loads the page with a popular search words such as sex, travel or antivirus when is irrelevant to site
• http//www.google.com/support/webmasters/bin/answe r.py?answer35769
• http//www.google.com/support/webmasters/bin/answe r.py?answer40349ctxrelated
• http//help.yahoo.com/help/us/ysearch/basics/basic s-18.html
• http//help.yahoo.com/help/us/ysearch/basics/basic s-17.html
• http//help.yahoo.com/help/us/ysearch/basics/index .html
• http//search.msn.com/docs/siteowner.aspx?tSEARCH _WEBMASTER_REF_GuidelinesforOptimizingSite.htm
• http//www.robotstxt.org/wc/robots.html
• http//help.yahoo.com/help/us/ysearch/slurp/index. html
• http//www.google.com/support/webmasters/bin/topic .py?topic8843
• Overture tool
• http//inventory.overture.com/d/searchinventory/su ggestion
• Wordtracker tool recommended
• http//our.affiliatetracking.net/wordtracker/a/122 46
• Google Sandbox Tool
• https//adwords.google.com/select/main?cmdKeyword Sandbox
• Espotting Tool
• http//www.espotting.com/popups/keywordgenbox.asp
• Related Pages
• http//www.related-pages.com/adwordskeywords.aspx
• Website Success
• Search-friendly
• User-friendly
• Search-friendly Optimization components
• 1 Thulow, Shari. What Search Engine Marketing Does Your Site Need? Clickz. 15 Nov. 2006 lt http//www.clickz.com/showPage.html?page3105241 gt.
• 2 2006 Second Quarter Results (October 4, 2006) . Interactive Advertising Bureau. 15 Nov. 2006 lt http//www.iab.net/res ources/ad_revenue.asp gt.
• 3 Event Homepage. Search Engine Strategies 2006 Conference and Exposition. 15 Nov. 2006 lthttp//www.searchenginestrategies.com/sew/winter0 6/index.html gt.
• 4 Our Search Google Technology. Google Website. 15 Nov. 2006
• lt http//www.google.com/technology/index.html gt.
• 5Laratro, Joe. Dos and Donts of Search Engine Optimization. MoreVisibility. 15 Nov. 2006 lthttp//www.morevisibility.com/whitepaper/2006/SEO _Do_and_Donts_WP.pdfgt
• 6 Thulow, Shari. Link Development The Key to Successful SEO Clickz. 15 Nov. 2006 lthttp//www.clickz.com/showPage.html?page3431741 gt.
• 7 link farming. webopedia. 15 Nov. 2006 lthttp//www.webopedia.com/TERM/l/link_farming.html gt.
• 8 SSEO Tools. SEO Administrator.
• lthttp//www.seoadministrator.com/seo-tools.htmlgt
• lthttp//seo-tutorial.seoadministrator.com/gt
• Ranking monitor monitor web site positioning in the major search engines for keywords
• Link popularity checker checks inbound links across a number of search engines
• Site indexation tool check site indexation in Google, Yahoo, MSN and other search engines
• Server Log-analyzer Administrator log analyzer automates (Number of unique IP addresses, Number of visitors )
• Keywords suggestion tool Keyword suggestion services, Keyword Associations, search query suggestions, Competitor analysis
• Link Farming exchanging reciprocal links with Web sites in order to increase search engine optimization
• Cloaking stealth, deliver one page to a search engine for indexing while serving a different page to everyone else.
• Doorway Pages A Web page that is designed to appeal to search engine spiders.
• Bait and Switch Another technique combines word stuffing with "bait-and-switch," which loads the page with a popular search word such as sex, travel or antivirus, even though the word has nothing to do with the site content.

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Search Engine Optimization

Published by Felix Jones Modified over 6 years ago

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Presentation on theme: "Search Engine Optimization"— Presentation transcript:

1 SEARCH ENGINE OPTIMIZATION AT Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.

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Slidegeeks seo powerpoint template pack was carefully designed by professionals, following the latest seo trends. this will allow you to easily promote your seo services and get more business. these search engine optimization powerpoint templates can give you an edge over the competition. use these seo powerpoint presentation templates for you to clarify and communicate your marketing plans with keen visual flare., save your time and attract your audience with our fully editable ppt templates and slides., select your sub category.

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Overview Of Search Engine Optimization Training Deck On SEO Training Ppt

Presenting training deck on Overview of Search Engine Optimization. This deck comprises of 79 slides. The topics covered are the meaning, importance, statistics related to SEO, and the difference between traditional and modern SEO. It also includes the working and market share of search engines, the difference between organic and paid search, SEO career path, certifications, and key takeaways. This PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. Each slide is well crafted and designed by our PowerPoint experts. All slides are customizable.

Search Engine Optimization Tool Google Analytics Training Deck On SEO Training Ppt

Presenting training deck on Search Engine Optimization Tool Google Analytics. This deck comprises of 74 slides. The topics covered are working of google analytics to monitor organic traffic, page speed, bounce rate, tracking search queries, top-performing landing pages, industry analysis, and annotations for content updates. Further, it includes energizer activities and a proposal for client training services. This PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. Each slide is well crafted and designed by our PowerPoint experts. All slides are customizable.

Boosting Search Engine Optimization Using Video Promotion Techniques Ppt PowerPoint Presentation Complete Deck With Slides

Processes are the building blocks of good business and these make it possible to do the best job for all stakeholders. This informative Boosting Search Engine Optimization Using Video Promotion Techniques Ppt PowerPoint Presentation Complete Deck With Slides showcases our focus on ensuring business success for employees, customers and vendors et al. In its sixty nine slides, we present to an audience how planning, communicating and arriving at your desired outcome, all take a commitment to excellence. This broad-based PPT Presentation make a roomful of people realise how easy it is to manifest excellence, provided you can find the process for it and perfect it with practice. You can key in your own data to test this out, as each of the slides is 100 percent customizable. Download now.

Mobile Search Engine Optimization Guide Internal And External Initiatives To Improve Website Performance Ppt PowerPoint Presentation Complete Deck

This presentation deck enables you to communicate the message, idea, and proposal to your audience in a clear and effective manner. The slides of this PowerPoint Bundle are professional and visually appealing, engaging your audience and gaining their heartful interest in your content. In addition to its spectacular design, this PPT deck is easy to use and altered to fit the specific needs of the user. All sixty slides in this set are compatible with multiple data handling and presentation platforms like Google Slides, MS Excel, Tableau, etc., so you can present your information hassle-free. Begin your journey to tremendous success using our Mobile Search Engine Optimization Guide Internal And External Initiatives To Improve Website Performance Ppt PowerPoint Presentation Complete Deck in many settings, including meetings, pitches, and conference presentations In fact, customer testimonials.

Search Engine Optimization Services To Minimize Mobile App Bounce Rate Ppt PowerPoint Presentation Complete Deck With Slides

This incisive, comprehensive Search Engine Optimization Services To Minimize Mobile App Bounce Rate Ppt PowerPoint Presentation Complete Deck With Slides details important features of running a business. One learns about things like result areas, planning and strategic framework just a glance of this comprehensive deck of sixty slides. Use this PPT template to present your unique perspective of business technicalities and experience the way a good presentation can give new meaning to similarly-placed facts. Use this template to leave a roomful of people wondering at the expert you have gathered in closing a business deal. The completely editable and customisable nature of the presentation is a unique bonus. Download now.

Performing Mobile SEO Audit To Analyze Web Traffic Ppt PowerPoint Presentation Complete Deck With Slides

Incorporate this ready to use Performing Mobile SEO Audit To Analyze Web Traffic Ppt PowerPoint Presentation Complete Deck With Slides to present and prepare a comprehensive reference set of planning pointers and numbers all business can use. This actionable slide showcases sections to help you create a report that provides you the real picture of your business growth. You can analysis the results and see how these can help you move forward on big-ticket business issues. You can also get a quick overview on your customized pointers using this presentation template. Download now.

Utilizing SEO To Boost Customer Experience Ppt PowerPoint Presentation Complete Deck With Slides

This sixty slide Utilizing SEO To Boost Customer Experience Ppt PowerPoint Presentation Complete Deck With Slides is your content ready tool to impress the stakeholders with your business planning and its manner of execution. Showcase your ideas and how you plan to make them real in detail with this PPT Template Bundle. The slides have the conceptual bandwidth to present the crucial aspects of your plan, such as funding, marketing, resource allocation, timeline, roadmap, and more. When you present your plans with this PPT Layout, the stakeholders are sure to come on board because you will be able to present a succinct, thought-out, winning project. Download this Complete Deck now to take control into your hands. The 100 percent customizable offer is just too good to be resisted.

Mobile Search Engine Optimization Plan Ppt PowerPoint Presentation Complete Deck With Slides

This presentation deck contains sixty professionally designed templates that eliminate the hassle of creating visually appealing presentations for you. It is your perfect option to communicate your thoughts in an easy-to-understand and effective manner. This Mobile Search Engine Optimization Plan Ppt PowerPoint Presentation Complete Deck With Slides comes with a wide range of features like high-quality, graphics and 100 percent customizable layout. Graphs, charts, and polls are attention-grabbing visually interactive elements of this presentation bundle that will lock the eye of spectators on the screen. It also contains text styles, colors, background themes, and other design elements that perfectly complement each other and create a stunning template bundle. Take advantage of this PowerPoint Set to upgrade your presentation game and steer back your competitors.

Top SEO Techniques To Develop Mobile Friendly Website Ppt PowerPoint Presentation Complete Deck With Slides

Take advantage of this well-researched and professionally-designed Top SEO Techniques To Develop Mobile Friendly Website Ppt PowerPoint Presentation Complete Deck With Slides to ace your next business meeting. Use this PPT complete deck to impress the management with your ideas for business growth and revenue increase. Use the sixty slide Template Bundle to leave no stone unturned as you present each step of your process. Employ the visual tools within the slides such as graphs, charts, and tables to ensure that the audience can never look away from the presentation. With attractive visuals, easy to understand structure, and your knowledge, your presentation will have the attention it deserves. Download this PPT Template from the link below.

Boosting Online Presence Using Strategic Backlinking And Search Engine Optimization Ppt PowerPoint Presentation Complete Deck With Slides

If you are planning to start a business in this any field, dealing with competition is what you have to plan for. In this Boosting Online Presence Using Strategic Backlinking And Search Engine Optimization Ppt PowerPoint Presentation Complete Deck With Slides, find the roadmap for business success and several heuristics to lead you to business success. Use this complete deck that has fifty one slides, all designed to perfection and clutter-free standards, to make a mark for yourself in the world of business. Whatever presentation you make, be assured that this is the best-equipped way to do it to the satisfaction of all concerned. The 100 percent editable and customizable nature of the presentation is an added bonus that only SlideGeeks provides. Download now.

Implementing SEO Strategy To Enhance Business Performance Ppt PowerPoint Presentation Complete With Slides

Induce strategic thinking by presenting this complete deck. Enthrall your audience by deploying this thought provoking PPT deck. It can be downloaded in both standard and widescreen aspect ratios, thus making it a complete package to use and deploy. Convey your thoughts and actions using the fifty one slides presented in this complete deck. Additionally, feel free to alter its components like color, graphics, design, etc, to create a great first impression. Grab it now by clicking on the download button below.

Maximizing Online Visibility Using Off Site SEO Techniques Ppt PowerPoint Presentation Complete Deck With Slides

Use this actionable PPT Slide to determine the business plan for your organization as you just about are ready to get into the zone of some comfort in terms operations. This Maximizing Online Visibility Using Off Site SEO Techniques Ppt PowerPoint Presentation Complete Deck With Slides comprises three sections to help you evaluate the roadmap of where you are going and determine whether course correction is needed. The fifty Slide complete deck also provides you a framework on how to go about making a presentation that is both fluid and solid at the same time. The presentation template is also equipped to do this with its 100 percent editable and customizable capability. Download now.

SEO Audit Summary To Increase Organic Search Results And Website Visitors Ppt PowerPoint Presentation Complete Deck With Slides

This complete deck acts as a great communication tool. It helps you in conveying your business message with personalized sets of graphics, icons etc. Comprising a set of fourty nine slides, this complete deck can help you persuade your audience. It also induces strategic thinking as it has been thoroughly researched and put together by our experts. Not only is it easily downloadable but also editable. The color, graphics, theme any component can be altered to fit your individual needs. So grab it now.

SEO Analysis Report For Better Organic Search Results And Improved Website Deck

This complete deck acts as a great communication tool. It helps you in conveying your business message with personalized sets of graphics, icons etc. Comprising a set of fourty eight slides, this complete deck can help you persuade your audience. It also induces strategic thinking as it has been thoroughly researched and put together by our experts. Not only is it easily downloadable but also editable. The color, graphics, theme any component can be altered to fit your individual needs. So grab it now.

SEO Audit Report To Enhance Organic Search And Website Sessions Ppt PowerPoint Presentation Complete Deck With Slides

Induce strategic thinking by presenting this complete deck. Enthrall your audience by deploying this thought provoking PPT deck. It can be downloaded in both standard and widescreen aspect ratios, thus making it a complete package to use and deploy. Convey your thoughts and actions using the fourty seven slides presented in this complete deck. Additionally, feel free to alter its components like color, graphics, design, etc, to create a great first impression. Grab it now by clicking on the download button below.

SEO Audit Procedure And Strategies Ppt PowerPoint Presentation Complete Deck With Slides

SEO Proposal Template Ppt PowerPoint Presentation Complete Deck With Slides

Presenting this set of slides with name seo proposal template ppt powerpoint presentation complete deck with slides. The topics discussed in these slides are investment, process, strategy, b2b online marketing services, mission. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

Search Engine Optimization Utilities Proposal Ppt PowerPoint Presentation Complete Deck With Slides

This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of thirty five slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready made presentation. Click the download button now.

SEO Application Market Elevator Pitch Deck Ppt PowerPoint Presentation Complete With Slides

Induce strategic thinking by presenting this complete deck. Enthrall your audience by deploying this thought provoking PPT deck. It can be downloaded in both standard and widescreen aspect ratios, thus making it a complete package to use and deploy. Convey your thoughts and actions using the thirty three slides presented in this complete deck. Additionally, feel free to alter its components like color, graphics, design, etc, to create a great first impression. Grab it now by clicking on the download button below.

On Page SEO Concepts Tags Sitemaps Robots Txt Canonicalization Training Ppt

PresentingOn-Page SEO Concepts Tags Sitemaps Robots.txt Canonicalization. These slides are well crafted and designed by our PowerPoint specialists. The PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

SEO Strategic Plan For Travel Industry Training Ppt

Presenting SEO Strategic Plan for Travel Industry. This set of slides is well crafted and designed by our PowerPoint specialists. These PPT presentations are thoroughly researched by the experts, and every slide consists of appropriate content. All slides are customizable. You can add or delete the content as per your need. Download this professionally designed business presentation, add your content, and present it confidently.

SEO Training Exercise On Keyword Research Training Ppt

Presenting SEO Training Exercise on Keyword Research. This deck is well crafted by extensive research. Slides consist of amazing visuals and appropriate content. These PPT slides can be instantly downloaded with just a click. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. You can edit the color, text, icon, and font size to suit your requirements.

SEO Strategic Plan It Industry Training Ppt

Presenting SEO Strategic Plan IT Industry. This deck is well crafted by extensive research. Slides consist of amazing visuals and appropriate content. These PPT slides can be instantly downloaded with just a click. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. You can edit the color, text, icon, and font size to suit your requirements.

Search Engine Optimization Mcqs Training Ppt

Presenting Search Engine Optimization MCQs. These slides are well crafted and designed by our PowerPoint specialists. The PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

Implementing On Site SEO Strategy To Expand Customer Reach Ppt PowerPoint Presentation Complete Deck With Slides

In this Implementing On Site SEO Strategy To Expand Customer Reach Ppt PowerPoint Presentation Complete Deck With Slides, we detail the way one can plan on timelines innovation and making the best of resources. We also present to you the importance of documenting every major strategic move. In this fourty six slide presentation template, we also include umbrella concepts to make sure your authority as a handsome business person is enhanced. As always, the editable and customizable benefit is also provided making you emerge as the business Guru. Download now to establish your superiority in both running a business, and being confident enough to present about it.

SEO Strategic Plan For Education Industry Training Ppt

Presenting SEO Strategic Plan for Education Industry. This slide is well crafted and designed by our PowerPoint specialists. This PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

SEO Marketing Strategy For B2B And B2C Ppt PowerPoint Presentation Complete With Slides

This SEO Marketing Strategy For B2B And B2C Ppt PowerPoint Presentation Complete With Slides is designed to help you retain your audiences attention. This content ready PowerPoint Template enables you to take your audience on a journey and share information in a way that is easier to recall. It helps you highlight the crucial parts of your work so that the audience does not get saddled with information download. This twenty five slide PPT Deck comes prepared with the graphs and charts you could need to showcase your information through visuals. You only need to enter your own data in them. Download this editable PowerPoint Theme and walk into that meeting with confidence.

SEO Strategic Plan For Healthcare Industry Training Ppt

Presenting SEO Strategic Plan for Healthcare Industry. These slides are 100 percentage made in PowerPoint and are compatible with all screen types and monitors. They also support Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. Our PowerPoint experts have included all the necessary templates, designs, icons, graphs, and other essential material in the PPT deck.

Strategic SEO Audit Proposal Ppt PowerPoint Presentation Complete Deck With Slides

This complete deck acts as a great communication tool. It helps you in conveying your business message with personalized sets of graphics, icons etc. Comprising a set of twenty three slides, this complete deck can help you persuade your audience. It also induces strategic thinking as it has been thoroughly researched and put together by our experts. Not only is it easily downloadable but also editable. The color, graphics, theme any component can be altered to fit your individual needs. So grab it now.

SEO Tool Google Search Console And Its Usability Training Ppt

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SEO Tool Google Analytics To Monitor Organic Traffic Page Speed Search Queries Training Ppt

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SEO Content Review Ppt PowerPoint Presentation Complete Deck With Slides

This SEO Content Review Ppt PowerPoint Presentation Complete Deck With Slides acts as backup support for your ideas, vision, thoughts, etc. Use it to present a thorough understanding of the topic. This PPT slideshow can be utilized for both in house and outside presentations depending upon your needs and business demands. Entailing Twenty slides with a consistent design and theme, this template will make a solid use case. As it is intuitively designed, it suits every business vertical and industry. All you have to do is make a few tweaks in the content or any other component to design unique presentations. The biggest advantage of this complete deck is that it can be personalized multiple times once downloaded. The color, design, shapes, and other elements are free to modify to add personal touches. You can also insert your logo design in this PPT layout. Therefore a well thought and crafted presentation can be delivered with ease and precision by downloading this SEO Content Review Ppt PowerPoint Presentation Complete Deck With Slides PPT slideshow.

Guide To SEO Marketing Strategy To Enhance Business Sales Ppt PowerPoint Presentation Complete Deck With Slides

Use this Guide To SEO Marketing Strategy To Enhance Business Sales Ppt PowerPoint Presentation Complete Deck With Slides to ensure the business world gets to know you as a presentation expert with tremendous recall value. With its focus on providing the worlds best designs to highlight business ideas that have the potential to change the world, this PPT Template is sure to win you clients. The complete deck in twenty slides is a compendium of information, structured in a manner that provides the best framework for a presentation. Use this completely editable and customizable presentation to make an impact and improve your order book. Download now.

Off Page SEO Technique Link Building Training Ppt

Presenting Off-Page SEO Technique Link Building. These slides are 100 percentage made in PowerPoint and are compatible with all screen types and monitors. They also support Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. Our PowerPoint experts have included all the necessary templates, designs, icons, graphs, and other essential material in the PPT deck.

Technical SEO Audit Parameters Training Ppt

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Seo Website Traffic Management Ppt PowerPoint Presentation Complete Deck With Slides

Boost your confidence and team morale with this well structured Seo Website Traffic Management Ppt PowerPoint Presentation Complete Deck With Slides. This prefabricated set gives a voice to your presentation because of its well-researched content and graphics. Our experts have added all the components very carefully, thus helping you deliver great presentations with a single click. Not only that, it contains a set of twenty slides that are designed using the right visuals, graphics, etc. Various topics can be discussed, and effective brainstorming sessions can be conducted using the wide variety of slides added in this complete deck. Apart from this, our PPT design contains clear instructions to help you restructure your presentations and create multiple variations. The color, format, design anything can be modified as deemed fit by the user. Not only this, it is available for immediate download. So, grab it now.

Search Engine Optimization Proposal Ppt PowerPoint Presentation Complete Deck With Slides

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Website SEO Audit Report Ppt PowerPoint Presentation Complete Deck With Slides

Induce strategic thinking by presenting this complete deck. Enthrall your audience by deploying this thought-provoking PPT deck. It can be downloaded in both standard and widescreen aspect ratios, thus making it a complete package to use and deploy. Convey your thoughts and actions using the nineteen slides presented in this complete deck. Additionally, feel free to alter its components like color, graphics, design, etc, to create a great first impression. Grab it now by clicking on the download button below.

Off Page SEO Techniques Citations Press Releases Bookmarking Guest Blogging Content Sharing Training Ppt

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Multiple Choice Questions On Off Page SEO Training Ppt

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Mcqs On SEO Keyword Research Training Ppt

Presenting MCQs on SEO Keyword Research. These slides are 100 percentage made in PowerPoint and are compatible with all screen types and monitors. They also support Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. Our PowerPoint experts have included all the necessary templates, designs, icons, graphs, and other essential material in the PPT deck.

On Page Off Page Technical And Local SEO Types Training Ppt

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On Page SEO Audit Parameters Training Ppt

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Multiple Choice Questions On On Page SEO Training Ppt

Website Search Engine Optimization Summary Ppt PowerPoint Presentation Complete Deck With Slides

Improve your presentation delivery using this Website Search Engine Optimization Summary Ppt PowerPoint Presentation Complete Deck With Slides. Support your business vision and objectives using this well-structured PPT deck. This template offers a great starting point for delivering beautifully designed presentations on the topic of your choice. Comprising Sixteen this professionally designed template is all you need to host discussion and meetings with collaborators. Each slide is self-explanatory and equipped with high-quality graphics that can be adjusted to your needs. Therefore, you will face no difficulty in portraying your desired content using this PPT slideshow. This PowerPoint slideshow contains every important element that you need for a great pitch. It is not only editable but also available for immediate download and utilization. The color, font size, background, shapes everything can be modified to create your unique presentation layout. Therefore, download it now.

Meta And Title Tags In On Page SEO Training Ppt

Presenting Meta and Title Tags in On-Page SEO. This slide is well crafted and designed by our PowerPoint specialists. This PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

Off Page SEO Audit Parameters Training Ppt

Presenting On-Page and Off-Page SEO Audit Report. These slides are 100 percentage made in PowerPoint and are compatible with all screen types and monitors. They also support Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. Our PowerPoint experts have included all the necessary templates, designs, icons, graphs, and other essential material in the PPT deck.

On Page And Off Page SEO Audit Report Training Ppt

Keyword Classification For Search Engine Optimization Training Ppt

Presenting Keyword Classification for Search Engine Optimization. This set of slides is well crafted and designed by our PowerPoint specialists. These PPT presentations are thoroughly researched by the experts, and every slide consists of appropriate content. All slides are customizable. You can add or delete the content as per your need. Download this professionally designed business presentation, add your content, and present it confidently.

Search Engine Optimization Significance And Facts Training Ppt

Presenting Search Engine Optimization Significance and Facts. These slides are well crafted and designed by our PowerPoint specialists. The PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

What Are Domain And Page Authority In SEO Training Ppt

Presenting What are Domain and Page Authority in SEO These slides are well crafted and designed by our PowerPoint specialists. The PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

White Grey And Black SEO Types Training Ppt

Presenting White Grey and Black SEO Types. This slide is well crafted and designed by our PowerPoint specialists. This PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

Search Engine Optimization SEO Performance Optimization Process Ppt PowerPoint Presentation Complete Deck

Presenting this set of slides with name search engine optimization seo performance optimization process ppt powerpoint presentation complete deck. The topics discussed in these slides are seo performance, optimization, process, competitiveness, analysis. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

Off Page SEO Ranking Factors And Methods Training Ppt

Presenting Off-Page SEO Ranking Factors and Methods. This set of slides is well crafted and designed by our PowerPoint specialists. These PPT presentations are thoroughly researched by the experts, and every slide consists of appropriate content. All slides are customizable. You can add or delete the content as per your need. Download this professionally designed business presentation, add your content, and present it confidently.

Off Page SEO Types And Link Building Training Ppt

Presenting Off-Page SEO Types and Link Building. This deck is well crafted by extensive research. Slides consist of amazing visuals and appropriate content. These PPT slides can be instantly downloaded with just a click. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support is available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. You can edit the color, text, icon, and font size to suit your requirements.

Toxic Backlinks Prevention In Off Page SEO Training Ppt

Presenting Toxic Backlinks Prevention in Off-Page SEO. This slide is well crafted and designed by our PowerPoint specialists. This PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

Validated Keywords List In SEO Training Ppt

These slides contain information about how to perform SEO keyword validation using google planner and google trends.

SEO Audit Benefits With Frontend And Backend Factors Training Ppt

Presenting SEO Audit Benefits with Frontend and Backend Factors. These slides are well crafted and designed by our PowerPoint specialists. The PPT presentation is thoroughly researched by the experts, and every slide consists of appropriate content. You can add or delete the content as per your need.

Off Page SEO Ppt PowerPoint Presentation Complete Deck With Slides

Improve your presentation delivery using this off page seo ppt powerpoint presentation complete deck with slides. Support your business vision and objectives using this well-structured PPT deck. This template offers a great starting point for delivering beautifully designed presentations on the topic of your choice. Comprising thirteen this professionally designed template is all you need to host discussion and meetings with collaborators. Each slide is self-explanatory and equipped with high-quality graphics that can be adjusted to your needs. Therefore, you will face no difficulty in portraying your desired content using this PPT slideshow. This PowerPoint slideshow contains every important element that you need for a great pitch. It is not only editable but also available for immediate download and utilization. The color, font size, background, shapes everything can be modified to create your unique presentation layout. Therefore, download it now.

Domain Names And Ulrs Importance In SEO Training Ppt

These slides discuss the significance of domain names in SEO. It also contains information on best practices for writing SEO-friendly URLs.

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Search Engine Optimization

Apr 07, 2019

470 likes | 1.13k Views

Search Engine Optimization . An introduction to optimizing your web site for best possible search engine results. Search Engine Optimization . Presented by: Chris Pfeiffer, University of Utah Office of Information Technology. Presentation Overview. Search Engine Basics

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• search engines
• avoid black hat
• orients visitor
• keyword relevancy
• search engine basics

Presentation Transcript

Search Engine Optimization An introduction to optimizing your web site for best possible search engine results.

Search Engine Optimization Presented by: Chris Pfeiffer, University of Utah Office of Information Technology

Presentation Overview • Search Engine Basics • Why Optimize? • Key Concepts • Optimization • Content Management Systems • Summary • Resources

Search Engine Basics • Crawling the web: Search engines run automated programs, called “robots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web.

Search Engine Basics • Indexing documents: Once a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index".

Search Engine Basics • Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.

Search Engine Basics • Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.

Search Engine Basics • Directories: Human edited search indexes • Yahoo Directory! • DMOZ = The Open Directory Projectwww.dmoz.org

Search Engine Basics • Search Engine Results Pages (SERPs) • Organic: Results based on content and keyword relevancy (as per algorithm) • Paid Placement (PPC): • Google AdWords • Yahoo! Search Marketing (YSM)

Search Engine Results Pages Paid Placement Results Organic Results

Why Optimize? • Web Search as a navigational tool • On average, 45% of visitor trafficthrough Utah.edu use the search engine to navigate. • 72% of searchers stop with the top ten search results, and 90% stop with the top 30.

How much is too much? • Competition for keywords • Evaluating page rank • Baseline • Ongoing

Evaluating page rank • Page rank calculation tools • Google Toolbar • www.faganfinder.com/urlinfo/ • www.alexa.com • Frequent queries • Web traffic analysis • U Web Resources

Key Concepts • Target audience • Keyword choices • Directory submission

Key Concepts • Conversion • Web site user doing what you intended them to do • Sales • Course registration • Forms & downloads • Page views • Conversion paths and funnels

Key Concepts • Search-friendly Usability • Home Page vs. Landing pages • Top-down vs. Shallow-wide design

Top-down design HOME

Shallow-wide design HOME

Key Concepts • Persistent Navigation • Orients visitor to site • Provides spiders pathway through site

Key Concepts • Accessibility • Flash • Javascript • SSL – authentication • Firewalls and closed ports • Databases & query string URLs • Forms

Key Concepts • Site Maps • Non-HTML Documents • MS Word, Excel, PowerPoint, PDF

Key Concepts • Canonical URLs • http://utah.edu • http://www.utah.edu • Redirects • 301 server redirect • Meta-refresh page redirect

Key Concepts • Robots.txt file • Decides which robots to allow in and which to exclude • Site wide • Directory-by-directory • Page-by-page • Robots meta-tag

Optimization • Get indexed • Register URL with University Webmaster • Submit URL to directories

Optimization • Meta-data <html> <head> <title>The University of Utah</title> <meta name="description" content="Founded on February 28, 1850, The University of Utah offers 75 undergraduate degree programs, more than 50 teaching majors and minors, and 96 graduate majors."> <meta name="keywords" content="University of Utah, UU, Utes, Utah, Salt Lake City, university, universities, colleges, higher education, academic, research, admissions">

Optimization • Meta-data • HTML Page Title • Number one optimization factor • Included in results display • Unique title for each landing page

Optimization HTML Title Utility in Dreamweaver • Meta-data

Optimization • Meta-data • Meta-description tag • 50% weight of HTML Title in Ultraseek • Included in Ultraseek results display • Less weight given by Google • Rarely used in Google results display

Optimization • Meta-data • Meta-keywords tag • Equal to meta-description tag in Ultraseek • Ignored by Google • Common misspellings

Optimization • Meta-data • Image alt-tags • H1 tags • Body text

Optimization Relative weight given HTML tags by U of U Ultraseek Search Engine

Optimization • Popularity • Inbound links • Remote anchor links & text • Anchor link – http://www.url.com • Anchor text – words used in link

How/What to Optimize • Popularity • Inbound links • Example Anchor link text Anchor link

Optimization • Popularity • Inbound links • Remote anchor links & text • GooglebombingWhen a web page places high in search engine results due to frequent anchor links using rude or insulting keywords.

How/What to Optimize • Popularity • Inbound links • googlebombing

Optimization • Reliability • .edu and .gov domains • Domain age

Black Hat SEO • Black Hat SEO:Unscrupulous or deceptive optimization practices intended to spam users or compete unfairly • Invisible text • Keyword stuffing • Duplicate pages • Domain cloaking: serving different content to search engine robots than to human visitors • Link farms

Optimization Spam Detection Threshold:The number of repeating keywords required for U of UUltraseek search engine to penalize for spamming

Content Management Systems • Dynamic URLs • Querystring enabled • Consistent, crawl-able URLs • Cookies and session IDs

Summary • Accessible pages • Think landing pages • Unique HTML page title for every landing page • Content relevant keywords • Avoid Black Hat SEO

Resources • University Webmaster • www.utah.edu/uwebresources • [email protected] • 581-6113 • www.seamoz.org • www.searchenginewatch.com • “The ABC of SEO” David George

Search Engine Optimization THANK YOU!

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