search engine optimisation presentation

"Weekly blogging can feel like a lot, but if you're starting out, content production is truly what you need. You want to become the most trusted resource within your niche so your users are served and Google prioritizes your site in SERPs,” Ashbridge explains.

Pro tip: A simple Google sheet helps manage blog production.

“At minimum, use a Google sheet to keep a record of the blogs you‘re posting, their keywords, the date published, the cluster they belong to, and the live URL. Refer back to this sheet when you’re monitoring performance or for internal linking,” she says.

6. Create a link-building plan.

The topic cluster model is your way forward in SEO, but it‘s not the only way to get your website content to rank higher once it’s been created.

While our first five steps were dedicated to on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet. As a general rule, sites with more authority that link back to your content have a more significant impact on your rankings.

Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms. You can also approach other blogs for guest blogging opportunities through which you can link back to your website or find different agencies that provide link building services .

7. Compress media files before uploading them to your site.

This is a small but important step in the SEO process, especially for mobile optimization.

As your blog or website grows, you‘ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it's easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site.

The bigger the file size, the more difficult it is for an internet browser to render your website. It’s also harder for mobile browsers to load these images, as the bandwidth on their devices is significantly smaller. So, the smaller the file size, the faster your website will load. But how do you compress images and still retain quality?

It’s worth considering the use of a compression tool to reduce file sizes before uploading images, videos, and gifs. Sites like TinyPNG compress images in bulk, while Google's Squoosh can shrink image files to microscopic sizes. However, you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb.

8. Stay up-to-date on SEO news and best practices.

Just like marketing, the search engine landscape is ever-evolving. Staying on top of current trends and best practices is an important strategy, and there are multiple online resources that can help you do so. Here are a few resources to check out:

• Search Engine Roundtable .
• Search Engine Land .
• Diggity Marketing .

9. Measure and track your content's success.

SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works. It’s important to track your metrics to understand the success of your overall process and identify possible areas for improvement.

Not sure where to start when it comes to metrics? According to 2023 HubSpot data , sales, leads, and conversions are the most important metrics tracked by web analysts. Next up are total monthly visitors, click-through rate, search traffic, and bounce rate.

You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.

Creating an SEO Report

An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated report also helps you present the data to relevant stakeholders to display why your SEO activities are important and how they drive growth for your business.

Your SEO report can contain metrics like organic traffic results, the SEO health of your website, inbound link generation, and also address any areas where growth has declined that need to be addressed for future improvement.

The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts.

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Search Engine Optimization (SEO)

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(SEM) SEARCH ENGINE MARKETING Build Your Brand & Maximize Revenue.

What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the.

Thank you for your interest in Performance SEO. You are one step closer to realizing the enormous power of Organic Search Engine Optimization. If you are.

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Search Engine Optimization. Introduction SEO is a technique used to optimize a web site for search engines like Google, Yahoo, etc. It improves the volume.

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Search Engine Optimization (SEO) - PowerPoint PPT Presentation

Search Engine Optimization (SEO)

'natural,' or 'organic,' search engine optimization (seo) is designing, writing, ... organic listings: listings that search engines do not sell (unlike paid listings) ... – powerpoint ppt presentation.

• Prepared by Larry Stewart
• Introduction
• How Search Engines Work
• SEO Building Blocks
• Black Hat Methods
• Summary and Conclusion
• "Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
• Organic Listings Listings that search engines do not sell (unlike paid listings)
• Iterative process
• Dynamic environment
• Internet advertising 1H 2006 7.9 Billion2
• Search ranking ?more site visitors
• Internet users tend not to click through
• Depends on webs role in your economic model
• Abide by terms and conditions set forth by search engines
• Breaches search engine terms and conditions
• May provide short-term gains
• You run the risk of being penalized by search engines
• Search-Friendly (SEO)
• High ranking
• Terms and conditions set by search engines (Google, Yahoo, MSN Search)
• User-Friendly
• Site must satisfy the needs of visitors
• Profitable for site owner
• Gather Content
• Crawler or spider moves recursively downloading content
• Builds sophisticate index
• Individual web searches run against index
• Results are retrieved and ordered
• PageRank Relevance
• Placement importance and relevance
• PageRank (importance)
• Counts links
• Weights links
• Query matching (relevance)
• sophisticated text-matching techniques
• examines all aspects of the page's content (and the content of the pages linking to it)
• Keyword selection and keyword-rich text
• A crawler-friendly site navigation scheme
• Link popularity
• Page title visible HTML text ,Above the fold
• Page Size "100 KB" limit is still is still widely held. The optimum page size is 500-3000 words (or 2000 to 20,000 characters)
• Be specific
• Example Apple iPod verses iPod
• exact phrase should appear generously throughout your site copy on every page
• Meta tags use but dont stuff
• ltmeta name"description" content"Free Web tutorials on HTML, CSS, XML, and XHTML"gt
• Alt tags use for graphics
• ltIMG src"star.gif" altstar logo"gt
• Content is king
• Write good content with relevant and important keywords in mind.
• Geo Targeting
• Add geocentric terms to target local areas
• Domain Names
• Use keywords as part of domain name
• Engine spiders are primitive beings
• choose simplicity over complexity
• All your web pages seen by crawlers
• Google enter in searchbox allinurlutexas.edu
• Traditional lta hrefgt tag
• Keywords in subfolder names
• Minimize quantity of subfolders
• Cross link relevant terms and phrases within the site
• Multiple paths to pages to eliminate orphans
• Flash (slow to load and difficult to navigate)
• Java navigation
• Session ID to track visitors
• exact same Title tags on every page
• set to require a cookie when a visitor gets to the page
• PageRank (Popularity, importance)
• Number and quality of links pointing to a website
• Measure of usefulness of site
• it is dynamic, cumulative, and difficult to imitate
• Disadvantage
• takes time (vs. advertising)
• Quality content to start with
• Cultivate quality link (not quantity)
• Begin with web directories
• Harness online publicity
• Use Blogs and forums wisely
• Investigate competitors
• Understand their strategy
• Online publicity, blogs and forums
• See inbound links ("linkdomain.com" in Google, "linkdomaindomain.com" in Yahoo)
• Ranking monitor site positioning in for keywords
• Link popularity checker checks inbound links
• Site indexation tool check site indexation
• Server Log-analyzer Administrator log analyzer
• PageRank analyzer analyze competitor sites
• Keywords tool suggestions, associations, competitor analysis
• HTML analyzer dissect html text in the same way that a search engine would (syntax, keyword density)
• Worked on his Ph.D Computer Science at the University of North Carolina at Chapel Hill. Undergrad Comp Sci and Math (Graduated with M.S.).
• Moved into information retrieval after classes from the university's Information and Library Science department
• Link Farming exchanging reciprocal links
• Keyword Stuffing Hidden text, Stuffing text in every nook and cranny
• Cloaking stealth, deliver different page to a search engine for indexing
• Doorway Pages bridge, jump page, designed to appeal to search engine spiders
• Fast meta refresh used to quickly switch doorway pages to the page the user is supposed to see
• Code swapping swap it on the server with the "real" page once a position has been achieved. also sometimes done to keep others from learning exactly how the page ranked well.
• Bait and Switch loads the page with a popular search words such as sex, travel or antivirus when is irrelevant to site
• http//www.google.com/support/webmasters/bin/answe r.py?answer35769
• http//www.google.com/support/webmasters/bin/answe r.py?answer40349ctxrelated
• http//help.yahoo.com/help/us/ysearch/basics/basic s-18.html
• http//help.yahoo.com/help/us/ysearch/basics/basic s-17.html
• http//help.yahoo.com/help/us/ysearch/basics/index .html
• http//search.msn.com/docs/siteowner.aspx?tSEARCH _WEBMASTER_REF_GuidelinesforOptimizingSite.htm
• http//www.robotstxt.org/wc/robots.html
• http//help.yahoo.com/help/us/ysearch/slurp/index. html
• http//www.google.com/support/webmasters/bin/topic .py?topic8843
• Overture tool
• http//inventory.overture.com/d/searchinventory/su ggestion
• Wordtracker tool recommended
• http//our.affiliatetracking.net/wordtracker/a/122 46
• Google Sandbox Tool
• https//adwords.google.com/select/main?cmdKeyword Sandbox
• Espotting Tool
• http//www.espotting.com/popups/keywordgenbox.asp
• Related Pages
• http//www.related-pages.com/adwordskeywords.aspx
• Website Success
• Search-friendly
• User-friendly
• Search-friendly Optimization components
• 1 Thulow, Shari. What Search Engine Marketing Does Your Site Need? Clickz. 15 Nov. 2006 lt http//www.clickz.com/showPage.html?page3105241 gt.
• 2 2006 Second Quarter Results (October 4, 2006) . Interactive Advertising Bureau. 15 Nov. 2006 lt http//www.iab.net/res ources/ad_revenue.asp gt.
• 3 Event Homepage. Search Engine Strategies 2006 Conference and Exposition. 15 Nov. 2006 lthttp//www.searchenginestrategies.com/sew/winter0 6/index.html gt.
• 4 Our Search Google Technology. Google Website. 15 Nov. 2006
• lt http//www.google.com/technology/index.html gt.
• 5Laratro, Joe. Dos and Donts of Search Engine Optimization. MoreVisibility. 15 Nov. 2006 lthttp//www.morevisibility.com/whitepaper/2006/SEO _Do_and_Donts_WP.pdfgt
• 6 Thulow, Shari. Link Development The Key to Successful SEO Clickz. 15 Nov. 2006 lthttp//www.clickz.com/showPage.html?page3431741 gt.
• 7 link farming. webopedia. 15 Nov. 2006 lthttp//www.webopedia.com/TERM/l/link_farming.html gt.
• 8 SSEO Tools. SEO Administrator.
• lthttp//www.seoadministrator.com/seo-tools.htmlgt
• lthttp//seo-tutorial.seoadministrator.com/gt
• Ranking monitor monitor web site positioning in the major search engines for keywords
• Link popularity checker checks inbound links across a number of search engines
• Site indexation tool check site indexation in Google, Yahoo, MSN and other search engines
• Server Log-analyzer Administrator log analyzer automates (Number of unique IP addresses, Number of visitors )
• Keywords suggestion tool Keyword suggestion services, Keyword Associations, search query suggestions, Competitor analysis
• Link Farming exchanging reciprocal links with Web sites in order to increase search engine optimization
• Cloaking stealth, deliver one page to a search engine for indexing while serving a different page to everyone else.
• Doorway Pages A Web page that is designed to appeal to search engine spiders.
• Bait and Switch Another technique combines word stuffing with "bait-and-switch," which loads the page with a popular search word such as sex, travel or antivirus, even though the word has nothing to do with the site content.

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