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Tips for Writing an Effective Application Essay

How to Write an Effective Essay

Writing an essay for college admission gives you a chance to use your authentic voice and show your personality. It's an excellent opportunity to personalize your application beyond your academic credentials, and a well-written essay can have a positive influence come decision time.

Want to know how to draft an essay for your college application ? Here are some tips to keep in mind when writing.

Tips for Essay Writing

A typical college application essay, also known as a personal statement, is 400-600 words. Although that may seem short, writing about yourself can be challenging. It's not something you want to rush or put off at the last moment. Think of it as a critical piece of the application process. Follow these tips to write an impactful essay that can work in your favor.

1. Start Early.

Few people write well under pressure. Try to complete your first draft a few weeks before you have to turn it in. Many advisers recommend starting as early as the summer before your senior year in high school. That way, you have ample time to think about the prompt and craft the best personal statement possible.

You don't have to work on your essay every day, but you'll want to give yourself time to revise and edit. You may discover that you want to change your topic or think of a better way to frame it. Either way, the sooner you start, the better.

2. Understand the Prompt and Instructions.

Before you begin the writing process, take time to understand what the college wants from you. The worst thing you can do is skim through the instructions and submit a piece that doesn't even fit the bare minimum requirements or address the essay topic. Look at the prompt, consider the required word count, and note any unique details each school wants.

3. Create a Strong Opener.

Students seeking help for their application essays often have trouble getting things started. It's a challenging writing process. Finding the right words to start can be the hardest part.

Spending more time working on your opener is always a good idea. The opening sentence sets the stage for the rest of your piece. The introductory paragraph is what piques the interest of the reader, and it can immediately set your essay apart from the others.

4. Stay on Topic.

One of the most important things to remember is to keep to the essay topic. If you're applying to 10 or more colleges, it's easy to veer off course with so many application essays.

A common mistake many students make is trying to fit previously written essays into the mold of another college's requirements. This seems like a time-saving way to avoid writing new pieces entirely, but it often backfires. The result is usually a final piece that's generic, unfocused, or confusing. Always write a new essay for every application, no matter how long it takes.

5. Think About Your Response.

Don't try to guess what the admissions officials want to read. Your essay will be easier to write─and more exciting to read─if you’re genuinely enthusiastic about your subject. Here’s an example: If all your friends are writing application essays about covid-19, it may be a good idea to avoid that topic, unless during the pandemic you had a vivid, life-changing experience you're burning to share. Whatever topic you choose, avoid canned responses. Be creative.

6. Focus on You.

Essay prompts typically give you plenty of latitude, but panel members expect you to focus on a subject that is personal (although not overly intimate) and particular to you. Admissions counselors say the best essays help them learn something about the candidate that they would never know from reading the rest of the application.

7. Stay True to Your Voice.

Use your usual vocabulary. Avoid fancy language you wouldn't use in real life. Imagine yourself reading this essay aloud to a classroom full of people who have never met you. Keep a confident tone. Be wary of words and phrases that undercut that tone.

8. Be Specific and Factual.

Capitalize on real-life experiences. Your essay may give you the time and space to explain why a particular achievement meant so much to you. But resist the urge to exaggerate and embellish. Admissions counselors read thousands of essays each year. They can easily spot a fake.

9. Edit and Proofread.

When you finish the final draft, run it through the spell checker on your computer. Then don’t read your essay for a few days. You'll be more apt to spot typos and awkward grammar when you reread it. After that, ask a teacher, parent, or college student (preferably an English or communications major) to give it a quick read. While you're at it, double-check your word count.

Writing essays for college admission can be daunting, but it doesn't have to be. A well-crafted essay could be the deciding factor─in your favor. Keep these tips in mind, and you'll have no problem creating memorable pieces for every application.

What is the format of a college application essay?

Generally, essays for college admission follow a simple format that includes an opening paragraph, a lengthier body section, and a closing paragraph. You don't need to include a title, which will only take up extra space. Keep in mind that the exact format can vary from one college application to the next. Read the instructions and prompt for more guidance.

Most online applications will include a text box for your essay. If you're attaching it as a document, however, be sure to use a standard, 12-point font and use 1.5-spaced or double-spaced lines, unless the application specifies different font and spacing.

How do you start an essay?

The goal here is to use an attention grabber. Think of it as a way to reel the reader in and interest an admissions officer in what you have to say. There's no trick on how to start a college application essay. The best way you can approach this task is to flex your creative muscles and think outside the box.

You can start with openers such as relevant quotes, exciting anecdotes, or questions. Either way, the first sentence should be unique and intrigue the reader.

What should an essay include?

Every application essay you write should include details about yourself and past experiences. It's another opportunity to make yourself look like a fantastic applicant. Leverage your experiences. Tell a riveting story that fulfills the prompt.

What shouldn’t be included in an essay?

When writing a college application essay, it's usually best to avoid overly personal details and controversial topics. Although these topics might make for an intriguing essay, they can be tricky to express well. If you’re unsure if a topic is appropriate for your essay, check with your school counselor. An essay for college admission shouldn't include a list of achievements or academic accolades either. Your essay isn’t meant to be a rehashing of information the admissions panel can find elsewhere in your application.

How can you make your essay personal and interesting?

The best way to make your essay interesting is to write about something genuinely important to you. That could be an experience that changed your life or a valuable lesson that had an enormous impact on you. Whatever the case, speak from the heart, and be honest.

Is it OK to discuss mental health in an essay?

Mental health struggles can create challenges you must overcome during your education and could be an opportunity for you to show how you’ve handled challenges and overcome obstacles. If you’re considering writing your essay for college admission on this topic, consider talking to your school counselor or with an English teacher on how to frame the essay.

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How to Write a Personal Essay for Your College Application

What does it take to land in the “accept” (instead of “reject”) pile?

How can you write an essay that helps advance you in the eyes of the admissions officers and makes a real impression? Here are some tips to get you started.

• Start early.  Do not leave it until the last minute. Give yourself time when you don’t have other homework or extracurriculars hanging over your head to work on the essay.
• Keep the focus narrow.  Your essay does not have to cover a massive, earth-shattering event. Some people in their teens haven’t experienced a major life event. Some people have. Either way, it’s okay.
• Be yourself.  Whether writing about a painful experience or a more simple experience, use the narrative to be vulnerable and honest about who you are. Use words you would normally use. Trust your voice and the fact that your story is interesting enough in that no one else has lived it.
• Be creative.  “Show, don’t tell,” and that applies here — to an extent. The best essays typically do both. You can help your reader see and feel what you are describing by using some figurative language throughout your piece.
• Make a point. As you finish your final body paragraphs ask yourself “So what?” This will help you hone in on how to end your essay in a way that elevates it into a story about an insight or discovery you made about yourself, rather than just being about an experience you had.

Where your work meets your life. See more from Ascend here .

We’ve all heard about the dreaded “college essay,” the bane of every high school senior’s existence. This daunting element of the college application is something that can create angst for even the most accomplished students.

• AA Amy Allen is a writer, educator, and lifelong learner. Her freelance writing business,  All of the Write Words , focuses on providing high school students with one-on-one feedback to guide them through the college application process and with crafting a thoughtful personal essay. A dedicated poet, Amy’s work has also been published in several journals including  Pine Row Press ,  Months to Years,  and  Atlanta Review .

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How to Start a College Essay to Hook Your Reader

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What’s Covered:

What is the purpose of the college essay introduction, tips for getting started on your essay, 6 effective techniques for starting your college essay.

• Cliche College Essay Introduction to Avoid

Where to Get Your Essay Edited for Free

Have you sat down to write your essay and just hit a wall of writer’s block? Do you have too many ideas running around your head, or maybe no ideas at all?

Starting a college essay is potentially the hardest part of the application process. Once you start, it’s easy to keep writing, but that initial hurdle is just so difficult to overcome. We’ve put together a list of tips to help you jump that wall and make your essay the best it can be.

The introduction to a college essay should immediately hook the reader. You want to give admissions officers a reason to stay interested in your story and encourage them to continue reading your essay with an open mind. Remember that admissions officers are only able to spend a couple minutes per essay, so if you bore them or turn them off from the start, they may clock out for the rest of the essay.

As a whole, the college essay should aim to portray a part of your personality that hasn’t been covered by your GPA, extracurriculars, and test scores. This makes the introduction a crucial part of the essay. Think of it as the first glimpse, an intriguing lead on, into the read rest of your essay which also showcases your voice and personality. 

Brainstorm Topics

Take the time to sit down and brainstorm some good topic ideas for your essay. You want your topic to be meaningful to you, while also displaying a part of you that isn’t apparent in other aspects of your application. The essay is an opportunity to show admissions officers the “real you.” If you have a topic in mind, do not feel pressured to start with the introduction. Sometimes the best essay openings are developed last, once you fully grasp the flow of your story.

Do a Freewrite

Give yourself permission to write without judgment for an allotted period of time. For each topic you generated in your brainstorm session, do a free-write session. Set a time for one minute and write down whatever comes to mind for that specific topic. This will help get the juices flowing and push you over that initial bit of writer’s block that’s so common when it comes time to write a college essay. Repeat this exercise if you’re feeling stuck at any point during the essay writing process. Freewriting is a great way to warm up your creative writing brain whilst seeing which topics are flowing more naturally onto the page.

Create an Outline

Once you’ve chosen your topic, write an outline for your whole essay. It’s easier to organize all your thoughts, write the body, and then go back to write the introduction. That way, you already know the direction you want your essay to go because you’ve actually written it out, and you can ensure that your introduction leads directly into the rest of the essay. Admissions officers are looking for the quality of your writing alongside the content of your essay. To be prepared for college-level writing, students should understand how to logically structure an essay. By creating an outline, you are setting yourself up to be judged favorably on the quality of your writing skills.

1. The Scriptwriter

“No! Make it stop! Get me out!” My 5-year-old self waved my arms frantically in front of my face in the darkened movie theater.

Starting your essay with dialogue instantly transports the reader into the story, while also introducing your personal voice. In the rest of the essay, the author proposes a class that introduces people to insects as a type of food. Typically, one would begin directly with the course proposal. However, the author’s inclusion of this flashback weaves in a personal narrative, further displaying her true self.

Read the full essay.

2. The Shocker

A chaotic sense of sickness and filth unfolds in an overcrowded border station in McAllen, Texas. Through soundproof windows, migrants motion that they have not showered in weeks, and children wear clothes caked in mucus and tears. The humanitarian crisis at the southern border exists not only in photographs published by mainstream media, but miles from my home in South Texas.

This essay opener is also a good example of “The Vivid Imaginer.” In this case, the detailed imagery only serves to heighten the shock factor. While people may be aware of the “humanitarian crisis at the southern border,” reading about it in such stark terms is bound to capture the reader’s attention. Through this hook, the reader learns a bit about the author’s home life; an aspect of the student that may not be detailed elsewhere in their application. The rest of the essay goes on to talk about the author’s passion for aiding refugees, and this initial paragraph immediately establishes the author’s personal connection to the refugee crisis.

3. The Vivid Imaginer

The air is crisp and cool, nipping at my ears as I walk under a curtain of darkness that drapes over the sky, starless. It is a Friday night in downtown Corpus Christi, a rare moment of peace in my home city filled with the laughter of strangers and colorful lights of street vendors. But I cannot focus. 

Starting off with a bit of well-written imagery transports the reader to wherever you want to take them. By putting them in this context with you, you allow the reader to closely understand your thoughts and emotions in this situation. Additionally, this method showcases the author’s individual way of looking at the world, a personal touch that is the baseline of all college essays.

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4. The Instant Plunger

The flickering LED lights began to form into a face of a man when I focused my eyes. The man spoke of a ruthless serial killer of the decade who had been arrested in 2004, and my parents shivered at his reaccounting of the case. I curiously tuned in, wondering who he was to speak of such crimes with concrete composure and knowledge. Later, he introduced himself as a profiler named Pyo Chang Won, and I watched the rest of the program by myself without realizing that my parents had left the couch.

Plunging readers into the middle of a story (also known as in medias res ) is an effective hook because it captures attention by placing the reader directly into the action. The descriptive imagery in the first sentence also helps to immerse the reader, creating a satisfying hook while also showing (instead of telling) how the author became interested in criminology. With this technique, it is important to “zoom out,” so to speak, in such a way that the essay remains personal to you.

5. The Philosopher 

Saved in the Notes app on my phone are three questions: What can I know? What must I do? What may I hope for? First asked by Immanuel Kant, these questions guide my pursuit of knowledge and organization of critical thought, both skills that are necessary to move our country and society forward in the right direction.

Posing philosophical questions helps present you as someone with deep ideas while also guiding the focus of your essay. In a way, it presents the reader with a roadmap; they know that these questions provide the theme for the rest of the essay. The more controversial the questions, the more gripping a hook you can create. 

Providing an answer to these questions is not necessarily as important as making sure that the discussions they provoke really showcase you and your own values and beliefs.

6. The Storyteller

One Christmas morning, when I was nine, I opened a snap circuit set from my grandmother. Although I had always loved math and science, I didn’t realize my passion for engineering until I spent the rest of winter break creating different circuits to power various lights, alarms, and sensors. Even after I outgrew the toy, I kept the set in my bedroom at home and knew I wanted to study engineering.

Beginning with an anecdote is a strong way to establish a meaningful connection with the content itself. It also shows that the topic you write about has been a part of your life for a significant amount of time, and something that college admissions officers look for in activities is follow-through; they want to make sure that you are truly interested in something. A personal story such as the one above shows off just that.

Cliche College Essay Introductions to Avoid

Ambiguous introduction.

It’s best to avoid introductory sentences that don’t seem to really say anything at all, such as “Science plays a large role in today’s society,” or “X has existed since the beginning of time.” Statements like these, in addition to being extremely common, don’t demonstrate anything about you, the author. Without a personal connection to you right away, it’s easy for the admissions officer to write off the essay before getting past the first sentence.

Quoting Someone Famous

While having a quotation by a famous author, celebrity, or someone else you admire may seem like a good way to allow the reader to get to know you, these kinds of introductions are actually incredibly overused. You also risk making your essay all about the quotation and the famous person who said it; admissions officers want to get to know you, your beliefs, and your values, not someone who isn’t applying to their school. There are some cases where you may actually be asked to write about a quotation, and that’s fine, but you should avoid starting your essay with someone else’s words outside of this case. It is fine, however, to start with dialogue to plunge your readers into a specific moment.

Talking About Writing an Essay

This method is also very commonplace and is thus best avoided. It’s better to show, not tell, and all this method allows you to do is tell the reader how you were feeling at the time of writing the essay. If you do feel compelled to go this way, make sure to include vivid imagery and focus on grounding the essay in the five senses, which can help elevate your introduction and separate it from the many other meta essays.

Childhood Memories

Phrases like “Ever since I was young…” or “I’ve always wanted…” also lend more to telling rather than showing. If you want to talk about your childhood or past feelings in your essay, try using one of the techniques listed earlier (such as the Instant Plunger or the Vivid Imaginer) to elevate your writing.

CollegeVine has a peer essay review page where peers can tell you if your introduction was enough to hook them. Getting feedback from someone who hasn’t read your essay before, and thus doesn’t have any context which may bias them to be more forgiving to your introduction, is helpful because it mimics the same environment in which an admissions officer will be reading your essay. 

Writing a college essay is hard, but with these tips hopefully starting it will be a little easier!

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More From Forbes

4 college admissions trends shaping top schools’ decisions in 2024.

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Ivy Day 2024, the day when top schools' admissions decisions are released, is a pivotal moment to explore the evolving landscape of college admissions and anticipate future directions. This year’s transformations are reshaping college application strategies in profound ways. Let's dive into the latest developments.

Return To Standardized Testing

The return to SAT and ACT requirements by institutions such as Dartmouth, Brown and MIT is a sign that many highly selective institutions may go back to requiring standardized tests. In a slight modification to the testing requirement, Yale’s test-flexible policy allows students to submit Advanced Placement and International Baccalaureate scores in lieu of the standard SAT or ACT. This shift may be in response to a decline in college readiness benchmarks ; for instance, ACT exam scores are at their lowest in 30 years, even as GPAs in core subjects rise. This gap highlights a discrepancy between students' perceived readiness and their actual preparedness.

Although I foresee more colleges reinstating standardized testing requirements, I also expect the continuation of test-optional and test-blind policies. These policies serve not only to broaden application pools from underrepresented and disadvantaged groups but also as a strategy for financially challenged institutions to attract more applicants.

In other testing news, the College Board launched the first digital SAT earlier this month , introducing a significant shift from its traditional format. This new version is adaptive and adjusts the difficulty level of questions based on the student's responses, a departure from the fixed difficulty level of previous exams. Notably, students report that the math section was more challenging than anticipated, diverging from their experiences with practice exams. Unlike the SAT, which has transitioned to a fully digital format, the ACT continues to offer both digital and traditional paper-and-pencil options.

It's advisable for students to undertake diagnostic practice exams for both the SAT and ACT to ascertain which exam aligns better with their abilities. Should the practice scores be comparable, I recommend leaning toward the ACT. This preference stems from its stability in format over the years and the choice it offers between digital and paper-based exams.

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Given the evolving landscape of testing policies, including recent SAT modifications, students should embrace a two-pronged approach: rigorously prepare for standardized tests while remaining flexible to the possibility of not submitting scores where test-optional policies prevail.

Rethink The Importance Of The College Essay

Duke University has made significant changes to its admissions process by no longer assigning numerical ratings to applicants' standardized test scores and essays . This adjustment took effect in the current application cycle. Previously, Duke assigned values from one to five for essays and test scores, contributing to a holistic score on a 30-point scale. Now, the point system is applied only to curriculum strength, academics, recommendations, and extracurricular activities.

The move to eliminate numerical scores for essays arises from concerns about the rise in AI-generated submissions and the possibility of essays being ghostwritten. Christoph Guttentag, the dean of undergraduate admissions, noted that although essays play a pivotal role in comprehending an applicant's profile, their reliability as indicators of a student’s actual writing skills has diminished.

This adjustment is not a response to the Supreme Court's ruling against considering race in admissions decisions. Nonetheless, essays have frequently been a focal point in discussions about fostering diversity through admissions. It is expected that other institutions may similarly de-emphasize essays, thereby elevating the significance of academic transcripts, the depth of extracurricular activities, and the relevance and demand for the selected major .

Apply Early

The number of early applications (a combination of early decision and early action) has jumped by 1 million, a 60% increase, over the last five years according to Common Application data in a New York Magazine report . In contrast, applications filed during the regular decision period increased by 26% over the same timeframe. This suggests a growing trend among high school seniors to leverage early application options as part of their strategy for college admissions, reflecting the competitive nature of securing admission to top institutions.

Navigate The FAFSA Challenges

The recent overhaul of the Free Application for Federal Student Aid has led to significant delays, affecting students who rely on financial aid to make college decisions. This FAFSA situation has left many students in limbo, uncertain about their financial aid packages and, consequently, their college choices. Some colleges and universities are extending decision deadlines to accommodate the delays, but the fear remains that this could deter a significant number of students from matriculating.

Alongside the FAFSA, it is imperative for families to engage early with platforms such as the College Board’s CSS Profile. They can help unlock a broad spectrum of financial support options, from federal aid to merit-based scholarships offered by institutions. For example, utilizing tools like the Federal Student Aid Estimator and individual college’s net price calculators can provide early insights into eligibility for federal financial assistance, guiding strategic financial planning for college.

Master Your College Admissions Strategy

As the 2024 college admissions landscape poses its share of complexities, students and families are encouraged to embrace a multifaceted approach tailored to the evolving standards of higher education. From adapting to the reemergence of standardized testing requirements at esteemed institutions like Dartmouth, Brown, and MIT, to addressing the challenges posed by the digitalization of the SAT and the nuanced evaluation of college essays at Duke, it's clear that flexibility and strategic planning are paramount. Furthermore, the rise in early application submissions highlights the importance of proactivity and informed decision-making in securing a favorable college admission outcome. By fostering a thorough understanding of these trends and deploying an informed application strategy, students can enhance their prospects of achieving their academic and career aspirations in this dynamic admissions environment.

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9 Ways to Help Your Teen With the College Decision

Parents should give their teen the freedom to make their own college decision, but provide support when needed.

Help Your Teen With the College Decision

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Applying for colleges can be a stressful time and it is important to know how to communicate with someone going through the process.

While parents may be tempted to sway their teen’s college choice, experts say it’s best to leave the main decision-making to students.

“Your child has likely made a number of excellent decisions to get to this point. Let them take the lead here as well,” says Chris Lanser, IvyWise college admissions counselor, former associate dean of admission at Wesleyan University in Connecticut and the parent of two recent college graduates.

Choosing a college affects the rest of your child's life. Here are some ways to help your teen with their decision.

Don't Pressure Your Student to Pick a Particular School

Remember, it’s your teen who will be attending college, not you. Avoid steering them to the schools that impress you, or pressuring them to go to your alma mater.

“Value the experience your child will have, not the sweatshirt they'll be wearing,” Lanser says. “If a school has the academic programs your child wants, and a campus culture they are excited about, don't push a more name-brand college simply because more people have heard of it.”

Don't Compare Your Child to Others

Choosing a college can be a stressful time. Parents should not add to the pressure by comparing their teen's college acceptances or rejections with those of their friends' or relatives’ kids. Experts say each student has their own interests, passions and pursuits that will inform their decision.

What your student does at college and how they “utilize resources and maximize opportunity is more important,” Lanser says.

Compare Financial Aid Offers

Paying for college is a challenge for many families, so understanding financial aid packages is an important part of the decision. Here, parental guidance can be valuable.

This means comparing things like how much of the award is grant aid or scholarship and how much debt will be owed by graduation. Families should also compare work-study opportunities at each school as a way of reducing potential student loan debt.

For example, some campuses offer only dining hall and athletic center jobs while others include work-study doing research for faculty as a way for students to gain experience in their chosen field.

“Understand that you can negotiate with universities over financial aid packages,” says Allen Koh, CEO and founder of Cardinal Education, an education consultancy firm. “Showing tight family budgets – or even better, showing better financial aid offers from other universities – could extract a better financial aid package from a university.”

Lanser says parents and students can see if another school “can match or make an adjustment in their award.”

Discuss Affordability in Detail

Having an open and honest discussion early on about paying for college is important, experts say.

“It's crucial to establish clear expectations and explore all available payment options, including scholarships , grants, loans and work-study programs,” says Caron Jackson, corporate communications manager at Sallie Mae, a private student loan provider.

She says by involving students early in the college planning process, “everyone can stay informed and prepared for this major decision.” Experts say creating a spreadsheet showing the cost of each college and debt expectations can be helpful.

In recent years, the majority of U.S. college graduates have left school with student loan debt, typically tens of thousands of dollars per borrower.

Evaluate Academic Opportunities

While students generally research colleges before applying, it is worth evaluating each school’s majors and minors, courses, faculty accessibility, research and study abroad opportunities to find the best fit .

Koh says it’s important to understand what majors your student is eligible to study at each university.

“Many universities restrict students' ability to freely major in certain subjects because of limited availability. If your child is dreaming of engineering, an offer to the arts and sciences college at University A, which is more prestigious, might be inferior to an offer to the engineering college at University B, especially if internally transferring colleges at University A is challenging,” Koh says.

He also suggests looking at special programs like honors colleges “that can provide an elite education at a much more affordable price.” Honors colleges – which differ from honors programs – typically provide high-achieving students with an enhanced academic learning experience within a large public school.

Research Career Outcomes

Students should compare the internships and other opportunities each school offers to help them reach their career goals. Koh also recommends researching the four-year graduation rates, debt load and average salaries for each major and university, to make sure your teen's college choice aligns with their future plans.

He says it’s important to think about where your student wants to live and work after graduation, since college location can have an impact on local job opportunities available to graduates.

"Most young university graduates depend on the local economy for their first job,” Koh says.

Students can research job attainment rates and starting salary data for recent graduates, as well as graduate school outcomes data, on a school's website.

Students can also access information on outcomes, such as alumni salary data by major, using the U.S. News College Compass online tool.

Talk About Location

Some students look for a school close to home, while others are ready to move out of state for college. Students may want to consider whether they prefer big city life or a quiet small town, look at nearby opportunities and think about whether the college location fits their interests and goals.

“And while it is a larger time investment, if the choice is down to a couple or three places, do an overnight visit if possible. Most admission offices have a hosting program – usually weeknights only – and an immersive visit offers both breadth and depth,” Lanser says.

He adds that parents may also want to look into campus safety statistics, which can be found on a school’s public safety website or in annual security reports that are available online.

Focus on Finding the Right Fit

Lanser suggests focusing on fit, which centers around academics, extracurriculars, location and campus culture, among other things. Build a list of factors that are important to your student's education experience. Which schools offer the things they can't live without?

“Trust your child's instincts. Colleges and universities have an energy that is unique to that campus, a vibe or a feeling that resonates or doesn't,” Lanser says. “If a college just feels right and other factors like academic programs and resources line up, it's probably a good fit.”

Students can find their ideal college by using U.S. News My Fit, a custom ranking tool that helps find colleges that fit their needs based on qualities they care about, along with high school GPA and test scores.

Visit the Campus Again

Colleges typically hold admitted students days in the spring, helping ease the college transition by allowing students to experience day-to-day campus life, take tours, attend financial aid sessions and ask questions .

If your student has been accepted to several schools, Lanser recommends visiting as many of them as possible, even if you've visited before. He suggests prioritizing the top choices and/or the schools your student hasn't seen in person yet.

“While on campus, divide and conquer, giving your student the opportunity to engage with the community on their own,” Lanser says.

Students can go to classes, visit departmental offices, see the residence halls, stop by the career and wellness centers and learn about support services . They can also eat in the dining hall , visit campus coffee shops and talk to current students.

"Most college kids are happy to share their experiences, good and bad," Lanser says.

10 Steps to Choosing the Right College

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Guest Essay

Elite College Admissions Have Turned Students Into Brands

By Sarah Bernstein

Ms. Bernstein is a playwright, a writing coach and an essayist in Brooklyn.

“I just can’t think of anything,” my student said.

After 10 years of teaching college essay writing, I was familiar with this reply. For some reason, when you’re asked to recount an important experience from your life, it is common to forget everything that has ever happened to you. It’s a long-form version of the anxiety that takes hold at a corporate retreat when you’re invited to say “one interesting thing about yourself,” and you suddenly believe that you are the most boring person in the entire world. Once during a version of this icebreaker, a man volunteered that he had only one kidney, and I remember feeling incredibly jealous of him.

I tried to jog this student’s memory. What about his love of music? Or his experience learning English? Or that time on a summer camping trip when he and his friends had nearly drowned? “I don’t know,” he sighed. “That all seems kind of cliché.”

Applying to college has always been about standing out. When I teach college essay workshops and coach applicants one on one, I see my role as helping students to capture their voice and their way of processing the world, things that are, by definition, unique to each individual. Still, many of my students (and their parents) worry that as getting into college becomes increasingly competitive, this won’t be enough to set them apart.

Their anxiety in understandable. On Thursday, in a tradition known as “Ivy Day,” all eight Ivy League schools released their regular admission decisions. Top colleges often issue statements about how impressive (and competitive) their applicant pools were this cycle. The intention is to flatter accepted students and assuage rejected ones, but for those who have not yet applied to college, these statements reinforce the fear that there is an ever-expanding cohort of applicants with straight A’s and perfect SATs and harrowing camping trip stories all competing with one another for a vanishingly small number of spots.

This scarcity has led to a boom in the college consulting industry, now estimated to be a $2.9 billion business. In recent years, many of these advisers and companies have begun to promote the idea of personal branding — a way for teenagers to distinguish themselves by becoming as clear and memorable as a good tagline.

While this approach often leads to a strong application, students who brand themselves too early or too definitively risk missing out on the kind of exploration that will prepare them for adult life.

Like a corporate brand, the personal brand is meant to distill everything you stand for (honesty, integrity, high quality, low prices) into a cohesive identity that can be grasped at a glance. On its website, a college prep and advising company called Dallas Admissions explains the benefits of branding this way: “Each person is complex, yet admissions officers only have a small amount of time to spend learning about each prospective student. The smart student boils down key aspects of himself or herself into their personal ‘brand’ and sells that to the college admissions officer.”

Identifying the key aspects of yourself may seem like a lifelong project, but unfortunately, college applicants don’t have that kind of time. Online, there are dozens of lesson plans and seminars promising to walk students through the process of branding themselves in five to 10 easy steps. The majority begin with questions I would have found panic-inducing as a teenager, such as, “What is the story you want people to tell about you when you’re not in the room?”

Where I hoped others would describe me as “normal” or, in my wildest dreams, “cool,” today’s teenagers are expected to leave this exercise with labels like, Committed Athlete and Compassionate Leader or Environmentally Conscious Musician. Once students have a draft of their ideal self, they’re offered instructions for manifesting it (or at least, the appearance of it) in person and online. These range from common-sense tips (not posting illegal activity on social media) to more drastic recommendations (getting different friends).

It’s not just that these courses cut corners on self-discovery; it’s that they get the process backward. A personal brand is effective only if you can support it with action, so instead of finding their passion and values through experience, students are encouraged to select a passion as early as possible and then rack up the experience to substantiate it. Many college consultants suggest beginning to align your activities with your college ambitions by ninth grade, while the National Institute of Certified College Planners recommends students “talk with parents, guardians, and/or an academic adviser to create a clear plan for your education and career-related goals” in junior high.

The idea of a group of middle schoolers soberly mapping out their careers is both comical and depressing, but when I read student essays today, I can see that this advice is getting through. Over the past few years, I have been struck by how many high school seniors already have defined career goals as well as a C.V. of relevant extracurriculars to go with them. This widens the gap between wealthy students and those who lack the resources to secure a fancy research gig or start their own small business. (A shocking number of college applicants claim to have started a small business.) It also puts pressure on all students to define themselves at a moment when they are anxious to fit in and yet changing all the time.

In the world of branding, a word that appears again and again is “consistency.” If you are Charmin, that makes sense. People opening a roll of toilet paper do not want to be surprised. If you are a teenage human being, however, that is an unreasonable expectation. Changing one’s interests, opinions and presentation is a natural part of adolescence and an instructive one. I find that my students with scattershot résumés are often the most confident. They’re not afraid to push back against suggestions that ring false and will insist on revising their essay until it actually “feels like me.” On the other hand, many of my most accomplished students are so quick to accept feedback that I am wary of offering it, lest I become one more adult trying to shape them into an admission-worthy ideal.

I understand that for parents, prioritizing exploration can feel like a risky bet. Self-insight is hard to quantify and to communicate in a college application. When it comes to building a life, however, this kind of knowledge has more value than any accolade, and it cannot be generated through a brainstorming exercise in a six-step personal branding course online. To equip kids for the world, we need to provide them not just with opportunities for achievement, but with opportunities to fail, to learn, to wander and to change their minds.

In some ways, the college essay is a microcosm of modern adolescence. Depending on how you look at it, it’s either a forum for self-discovery or a high-stakes test you need to ace. I try to assure my students that it is the former. I tell them that it’s a chance to take stock of everything you’ve experienced and learned over the past 18 years and everything you have to offer as a result.

That can be a profound process. But to embark on it, students have to believe that colleges really want to see the person behind the brand. And they have to have the chance to know who that person is.

Sarah Bernstein is a playwright, a writing coach and an essayist.

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