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Customer Relationship Management Dissertation Topics to Grab the Reader’s Attention Quickly!

Date published August 19 2020 by Carolina James

There are way too many options for crafting great Customer Relationship Management dissertation topics. A lot of students get overwhelmed by the huge amount of options and struggle to choose the best topic for themselves.

If you are also having trouble finding interesting Customer Relationship Management dissertation topics then don’t worry. We are going to give you a list of amazing topics that can help your dissertation get approved quickly. Coming up with a good and interesting dissertation is very important since all your research topics appear on your CV/Resume.

So to have a long-lasting impression, you have to come up with some out of ordinary dissertation topics to capture anyone’s attention with just the title.

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Customer Relationship Management Dissertation Ideas for Attractive Custom Dissertation Topics

We are going to give you an amazing list of topics for your Customer Relationship Management dissertation. But before that, let us give you some amazing Customer Relationship Management dissertation ideas that can help you create your own custom topics. You can use these ideas to improvise your own ideas or make your own topics.

Although these Customer Relationship Management dissertation ideas are great but you’re not delimited to them. You have to make sure that your topics comply with your professor, supervisor, or the head of the department’s guidelines and instructions.

• Corporate Customer Relationship Management Structure: The objective of this dissertation topic is to study and analyze the customer relationship management structure of corporate of your choice. It can be any sort or type of corporate, for instance, huge corporations like Google or Microsoft, Or small local businesses/corporates. You can study and compare them with other similar corporates to find out the effects of a certain element in the customer relationship management structure on their business.
• Comparison between B2B and B2C: This dissertation idea aims to study the differences and similarities between a B2B and B2C organization or corporate or business. You can select any corporate or business or organization for the comparison as long as the reader is familiar with them. You can evaluate the comparison by concluding which customer relationship management strategies. Further, discuss how others can implement that in their business. You can also discuss the benefits of either B2B or B2C compared to others in other aspects such as customer retention and sales boost.

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List of Customer Relationship Management Dissertation Topics

For all the struggling students, here is the list of Customer Relationship Management dissertation topics. All of the topics below are completely free to use without any hidden charges or terms and conditions. You can modify these topics according to your interests and your professor’s guidelines.

It would be amazing if you think out of the box and combine and modify these topics to create the best custom made topics for your own dissertation. If you struggle to choose the best one for yourself, you can always reach out to DissertationProposal for guidance!

The aim of the study is to examine the development of the discussion regarding the data mining techniques that enables customer management and evaluation. The objective and aim of the study discusses the impact of online digital marketing to develop effective customer engagement process. Online digital marketing has now gained more importance in the past years and more people are focusing to develop effective customer relationship management. The customer attraction through identifying the data mining techniques to analyze the impact of Amazon through determining their impacts over customer attraction.

• To analyze the impact of data mining techniques by Amazon to identify the impacts over customers.
• To determine the customer management and relationship management in order to identify the evaluation criteria.
• To evaluate the relationship management techniques for online consumer by Amazon.
• To analyze the changes in the data mining techniques to enhance customer relationship management.

The primary aim of the study is to examine the discussion related to the conversion models of the customer relationship towards the customer experience. The study aims to develop effective criteria and in order to develop effective customer management and behavior. The customer relationship management and customer experience is determined through effective management experience through utilizing different models and migration process. Following are the aims and objectives of the study.

• Understanding the concepts and models related to the migration of customer relationship management to customer experience.
• Analyzing the models used by the organization in determining the migration process for customer relationship management and customer experience management at UK.
• Understanding customer relationship management through online digital medium.

The study analyzes the techniques of consumer behavior and buying process that deals to examine the development of behavior. Customer relationship management techniques for fashion industry poses a variety of tactics and strategies that are used to develop effective marketing and consumer relationship strategies. The relationship management serves as an important factor in determining the techniques that can be adopted by the management in fashion industry. The increasing rate of fashion retail brands at UK are now opting towards increasing share market. In order to develop effective customer retention and loyalty for fashion retail brands in establishing innovative strategies. Following are the objectives mentioned below.

• To analyze the impact of the customer relationship management techniques adopted by fashion brands at UK.
• To access the strategies that are opted by the fashion retail brands in examining the development of behavior.
• To understand the concept of consumer buying behavior.
• To analyze the impact of the consumer buying process or purchases intentions through developing effective strategies and tactics.

The study deliberates the conceptualization of relationship management and knowledge management to enhance customer knowledge regarding brands and products. The knowledge management is to examine the development of the relationship management through transferring the knowledge and to examine the development of customer loyalty. Following are the objective and aim of the study highlighted below.

• To inspect relationship between knowledge management and customer relationship management.
• To analyze the impact of the knowledge management over customer’s knowledge.
• To identify the factors of knowledge management for suitable customer management.
• To provide recommendations that are essential for the brands at UK in order to deploy knowledge management and to examine the customer relationship management.

The primary aim of the study is to analyze the impact of the customer relationship and management for customer retention in the banking operations. Following are the aims and objectives of the study.

• To define the concept of the customer relationship management and retention in the banking industry.
• To access the strategies for customer retention and customer management for banking professionals.
• To examine the importance of customer relationship and retention in baking industry at UK.

The study focuses to develop effective role of customer relationship and management in order to deal with the advance technology at UK. The rising influence of the technology has set out to develop effective customer and relationship management in order to access the impact of technology. Following are the objectives of the study highlighted.

• To define the conceptualization of relationship management.
• To analyze the critical factors impacting the technology and management.
• To analyze the importance of technology in determining the benefits of factors impacting the customer’s relationship.

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Organizations and corporations use customer management systems and software to automate and manage a lot of data and processes. There are a few very popular customer relationship management systems such as Microsoft Dynamics 365, HubSpot CRM, Salesforce.com, Freshsales, Zoho CRM Insighly, and Pipedrive.

If you face any trouble using any of these software or understanding their operations. You can always reach out to DissertationProposal to get guidance from professionals as well as get your dissertation done quickly at affordable prices!

The definition of the best topic can vary from one institute to another. You have to keep the preference of your professor(s) and the readers in your mind while selecting your topic. It will help you avoid any inconvenience and potential rejections.  

You should choose a topic which has a lot of research material available for you to study and research easily. You don’t have to make it so basic that it’d look like an essay topic. Never copy anyone’s work. It can have a very bad impact on your dissertation and can even get your dissertation rejected completely.

Although a good dissertation proposal is your key to the acceptance of your dissertation. Choose a topic that will interest and convince the reader(s) in your proposal that your dissertation will have a good impact.

It can take you from 12 to 18 months depending on a lot of factors. For instance, data collection can take a lot of your time if your research topic is complicated or your research skills are not polished yet.

To speed up the process, you can make a schedule and work accordingly to it with dedication. Although you can finish in less than half the mentioned time if you stay focused and persistent in writing your dissertation.

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Home > UGS > DISSERTATIONS > AAI3217563

Customer relationship management: A content analysis of issues and best practices

Samit Chakravorti , Florida International University

This dissertation is a study of customer relationship management theory and practice. Customer Relationship Management (CRM) is a business strategy whereby companies build strong relationships with existing and prospective customers with the goal of increasing organizational profitability. It is also a learning process involving managing change in processes, people, and technology. CRM implementation and its ramifications are also not completely understood as evidenced by the high number of failures in CRM implementation in organizations and the resulting disappointments. The goal of this dissertation is to study emerging issues and trends in CRM, including the effect of computer software and the accompanying new management processes on organizations, and the dynamics of the alignment of marketing, sales and services, and all other functions responsible for delivering customers a satisfying experience. In order to understand CRM better a content analysis of more than a hundred articles and documents from academic and industry sources was undertaken using a new methodological twist to the traditional method. An Internet domain name (http://crm.fiu.edu) was created for the purpose of this research by uploading an initial one hundred plus abstracts of articles and documents onto it to form a knowledge database. Once the database was formed a search engine was developed to enable the search of abstracts using relevant CRM keywords to reveal emergent dominant CRM topics. The ultimate aim of this website is to serve as an information hub for CRM research, as well as a search engine where interested parties can enter CRM-relevant keywords or phrases to access abstracts, as well as submit abstracts to enrich the knowledge hub. Research questions were investigated and answered by content analyzing the interpretation and discussion of dominant CRM topics and then amalgamating the findings. This was supported by comparisons within and across individual, paired, and sets-of-three occurrences of CRM keywords in the article abstracts. Results show that there is a lack of holistic thinking and discussion of CRM in both academics and industry which is required to understand how the people, process, and technology in CRM impact each other to affect successful implementation. Industry has to get their heads around CRM and holistically understand how these important dimensions affect each other. Only then will organizational learning occur, and overtime result in superior processes leading to strong profitable customer relationships and a hard to imitate competitive advantage.

Subject Area

Marketing|Management|Business community

Recommended Citation

Chakravorti, Samit, "Customer relationship management: A content analysis of issues and best practices" (2006). ProQuest ETD Collection for FIU . AAI3217563. https://digitalcommons.fiu.edu/dissertations/AAI3217563

Since November 15, 2006

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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• Consider ethical marketing issues.

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A Dissertation On Customer Relationship Management And Importance Of Relationship Marketing In The Banking Sector

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anfas hanan

Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks. This concept allows bank to identify, segment, communicate and build long-term relationships with customers on individual basis. In today's business environment, banks have aim to identify customers and to adjust offer to meet customer`s needs, in order to maximize profits. Using modern technologies, Customer Relationship Management is becoming a method to maintain existing structure and development of high quality customer base. It involves development of marketing strategy through a better understanding of the entire customer base, understanding needs and attitudes of customers, as well as more efficient consideration of profitability and added value that each customer have for the bank. The aim of research, presented in this paper, is to assess to benefits of introducing Customer Relationship Management concept in banking sector, by defining strategies, adjustment of organizational structure, culture and internal processes with help of modern technology. The paper presents methods of measuring success of Customer Relationship Management concept and problems which banks have when implementing a new business philosophy.

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International Journal of Marketing Studies

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Banks play a vital role in the socioeconomic development of our country. Banks offer several facilities to enhance the standard of living of our citizens. Today customer is the king of the market. To achieve the competitive advantage, Indian banks have to focus on the customer. In modern era, each and every bank is realizing the importance of relationship with customer to survive in the competitive world. CRM is focus on creating, satisfy and retaining customer through uncompromising services. In India there is large number of public sector banks but there market position is not so good as compared to private sectors. Proper CRM strategy can be used by these banks to survive effectively in this competitive world. Life long relationship with customers is the key to success for any bank. Customer Relationship Management is very important for the growth and profitability of banks in the present age. So, in this paper I have discussed the Role of Customer Relationship Management (CRM) in the Indian banking Sector.

Ghiffari Darmawan

Pasal 1 LINGKUP PEKERJAAN 1. Pihak pertama bersedia menyiapkan lahan kosongnya minimal 200m 2 untuk menjadikan bangunan gedung pada pekerjaan bangunan BLK komunitas dari kementrian ketenaga kerja dan transmigrasi. 2. Pihak kedua bersedia membantu dalam mengajukan pembangunan BLK komunitas dari kementrian tenaga kerja dan transmigrasi dengan anggaran sebesar Rp. 500.000.000,-(lima ratus juta rupiah) include pajak. 3. Pihak pertama memberikan wewenang penuh kepada pihak kedua untuk volume pekerjaan yang disarankan berupa: • Penyediaan dan pembangunan Gedung BLK komunitas di lokasi kegiatan. • Penyediaan bahan dan tenaga kerja dilapangan • Pekerjaan untuk melaksanakan pekerjaan: a. Nama kegiatan pembangunan BLK komunitas dari kementrian tenaga kerja dan transmigrasi b. Lokasi di Jl. PTPN VIII Cimulang kp. Ciheuleut Rt03/Rw02 Desa Cimulang Kecamatan Rancabungur Kabupaten Bogor Pasal 2 DOKUMEN PERJANJIAN KERJA Dokumen perjanjian kerja sebagai mana ditentukan di bawah ini harus dibaca dan dimengerti oleh kedua belah pihak dan merupakan janji dari kerja ini yaitu: 1. Surat perjanjian kerjasama pengadaan barang (bahan/jasa/konstruksi bangunan). 2. Syarat-syarat umum perjanjian bersama. 3. Sertifikasi teknik. 4. Dokumen pekerjaan dan lampiran khususnya: a. Jadwal pelaksanaan pekerjaan b. Kuantitas biaya c. Spesifikasi pekerjaan d. Gambar-gambar dan addendum (bila ada) Pasal 3

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The purpose of this study was to identify subgroups of borderline personality disorder (BPD) by examining internalized object relations. It was predicted: (a) that the internalized object relations of borderline patients as a group can be differentiated from psychiatric patients (comparison group N = 15), and (b) that BPD subgroups significantly differ in their object-relational profiles. Fifty-seven adult borderline subjects (28 male and 29 female) were separated into three groups based on Horney's description of interpersonal styles (moving away, against, and toward). Object relations were assessed using the Bell Object Relations Inventory and from early memories. Four written early memories were scored using the Social Cognition and Object Relations Scale (SCORS). The results suggest that the malevolent inner object world of borderline patients is fundamentally different from nonborderline psychiatric patients; and that the defined BPD subgroups of moving toward, against, and...

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Dissertations / Theses on the topic 'Social customer relationship management'

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Esteves, Paulo Sérgio Filipe Mena. "Social CRM adoption in a higher education institution." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10395.

Gonçalves, Paulo Jorge de Almeida. "Ambidexterity in the context of social Customer Relationship Management." Doctoral thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20608.

Elfving, Jarl, and Karl Lemoine. "Exploring the concept of Customer Relationship Management: emphasizing social." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176486.

Sá, Gonçalo Miguel Ruivo de. "O que pretendem os clientes das marcas/empresas nos social network sites como auxilio para o social customer relationship customer relationship management." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12742.

Nabseth, Marie, and Brink Andrea Celing. "Customer Relationship Management : En studie om organisatoriska framgångsfaktorer och hinder vid en implementation av ett Customer Relationship Management." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-356372.

Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

Andresen, Philip. "Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64521.

Hahn, André. "Social Software im Customer-Relationship-Management Einsatzmöglichkeiten in der chemischen Industrie." Hamburg Diplomica-Verl, 2008. http://d-nb.info/990310817/04.

Hicks, Nikki R. "Customer Relationship Management in the E-Retailing Environment." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4732.

Buss, Olga, and Gabriel Begorgis. "The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36382.

Gregório, Tânia Isabel da Costa. "Customer Relationship Management (CRM) em agências de recrutamento a nível europeu." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11070.

Thunberg, Max, and Fanny Willgård. "Relationsstatus: det är komplicerat : En studie om små detaljhandelsföretag och deras Facebookengagemang för bättre kundrelationer." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53853.

Khalifeh, Abdallah, and Heidi Ndiili-Ronkainen. "MNC´s strategy implementation: : Macro-level factors of Customer Relationship Management in Emerging Markets." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30155.

Edlund, Paul, and Härgestam Axel Holmner. "Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386.

Mohamed, Elsayed Sobhy Ahmed. "The impact of social capital on customer relationship management performance in the Egyptian financial sector." Thesis, University of Hull, 2011. http://hydra.hull.ac.uk/resources/hull:5292.

Dobosz, Sandra. "Relationship Management in the Banking Industry : The Use of Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19804.

Tunes, Pedro Antunes Vivas. "Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9622.

Quaresma, Martim Pardal Agarez. "Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9614.

Palm, Jennifer, and Louise Wallsten. "Social Customer Relationship Management : En kvalitativ studie om hur svenska företag i dagligvaruhandeln använder sociala medier för att skapa samt hantera kundrelationer." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36459.

Nau, Alexandra. "Social Media Analytics." Universität Leipzig, 2018. https://ul.qucosa.de/id/qucosa%3A31862.

Holén, Olivia, and Caroline Strömberg. "SCRM genom Facebook." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17858.

Kang, Rui, and Li Wei. "Integration of the Social Networking Media into Relationship Marketing Strategy : an investigation of sustainable cooperation between Newman and PetroChina." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10675.

Bergstrand, Fredrik, and Emily Finlaw. "Enhancing Current Feedback Processes through Social Media Monitoring : An exploratory study of Social Media and Social Media monitoring practices within an MNC looking to combine new practices with traditional customer-centric processes." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12119.

Georgeson, Sofia, and Nicole Holmes. "Konsumenters upplevelse av företags användning av social media som en kanal för marknadsföringsaktiviteter : En kvalitativ intervjustudie på konsumenters upplevelse av social media, kundengagemang och personaliserad marknadsföring." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46195.

Karla, Jürgen, and Thomas Scholl. "Nutzung von Social Media-Diensten durch Sparkassen." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-143674.

Leskinen, Maria, and Jennie Andreasen. "Sociala medier : Ovärderlig resurs eller förlorade kunder?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-381.

Degerman, Isabel, Johanna Eckerbom, and Hong Gu. "How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86069.

Karla, Jürgen, and Thomas Scholl. "Nutzung von Social Media-Diensten durch Sparkassen." Technische Universität Dresden, 2011. https://tud.qucosa.de/id/qucosa%3A28084.

Schoeneborn, Silja. "Die Rolle verbraucherpolitischer Akteure bei konsumentenorientierter Kommunikation über corporate social responsibility (CSR)." Marburg Metropolis-Verl, 2009. http://d-nb.info/994323190/04.

Kim, Suzy, and Amanda Tari. "Socialisera och förstå mötesplatsen : En studie om hur företag skapar och stärker kundrelationer genom sociala medier." Thesis, Högskolan i Halmstad, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33168.

Kobayashi, Kenji, and Victor Svensson. "Relationshantering på Instagram : En fallstudie om tre restaurangverksamheters förvaltning av kundrelationer genom sociala medier." Thesis, Södertörns högskola, Medieteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37916.

Nilsson, Johan, and Oscar Lind. "Lojalitet på Instagram : Vilka faktorer påverkar lojaliteten hos ett företags instagramföljare?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353843.

Vitásek, Tomáš. "Využití social CRM v podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150000.

Flätchen, Sven W. "Einsatzszenarien von Web 2.0 Technologien im Kundenmanagement : eine theoretisch und empirisch fundierte Analyse der Machbarkeit und aktueller Umsetzungsstrategien /." München Mering Hampp, 2009. http://d-nb.info/992396158/04.

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Chen, Kuo-hsien, and 陳國憲. "Customer Relationship Management in a Language Institution: Using Social CRM Platform to Maintain Customer Relationships." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17368904419278047906.

Hao, Ru-Shiuan, and 郝如萱. "The Impact of Social Media Usage on Innovation: the Perspective of Customer Knowledge Management and Social Customer Relationship Management." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2f9983.

Chen, Kuan-Chen, and 陳冠臻. "Market Orientation,Social Customer Relationship Management Process and Organizational Performance." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35564175566545182653.

Yu, Chou Ming, and 周明宇. "The Study of Social Cultural Dimensions of Customer Relationship Management." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/37080641669825575766.

Baabdullah, A. M., Nripendra P. Rana, A. A. Alalwan, R. Algharabat, Hatice Kizgin, and G. A. Al-Weshah. "Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system." 2018. http://hdl.handle.net/10454/17233.

Oliveira, Joana Neto de Almeida Furtado de. "Customer relationship management field lab at PCDIGA: marketing campaigns." Master's thesis, 2019. http://hdl.handle.net/10362/68970.

Mota, Rita Margarida Vieira. "Customer relationship management field lab at PCDIG: Customer segmentation." Master's thesis, 2019. http://hdl.handle.net/10362/68868.

Vanian, Mariam. "Customer relationship management plan for wrike." Master's thesis, 2016. http://hdl.handle.net/10362/17261.

Lopes, Ana Luísa Alves. "Customer Relationship Management Strategy: the factors towards a success implementation." Dissertação, 2018. https://hdl.handle.net/10216/117688.

Lopes, Ana Luísa Alves. "Customer Relationship Management Strategy: the factors towards a success implementation." Master's thesis, 2018. https://hdl.handle.net/10216/117688.

Chen, Chiao-Hsin, and 陳巧馨. "Exploring Sustainable Business Model in Social Enterprises from Customer Relationship Management Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/10244391306503737490.

Mustacchi, Anna Caterina. "Trust and social customer relationship management consequences on donor’s intention to donate via social media." Master's thesis, 2021. http://hdl.handle.net/10071/24718.

Rocha, Sara Cristina Dias. "Customer relationship management at Sport Lisboa e Benfica: football customer segmentation." Master's thesis, 2018. http://hdl.handle.net/10362/37144.

Cunha, Sandra Raquel Ribeiro. "CRM - Customer Relationship Management - Uma Estratégia. Estudo de Caso Osvaldo Matos." Dissertação, 2012. https://repositorio-aberto.up.pt/handle/10216/74276.

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