introduction to digital marketing presentation

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• Digital Marketing
• The Fundamentals of Digital Marketing
• Types of Digital Marketing Explained
• Digital Marketing Career Path
• Digital Marketing Skills
• Reasons You Should Study Digital Marketing
• Digital Marketing Resume
• Top Digital Marketing Trends
• Top Digital Marketing Tips for Small Business
• Top Institutes Universities to Study Digital Marketing in the USA
• Best Digital Marketing Campaigns
• Digital Marketing Strategies
• Guide to Select the Best Online Digital Marketing Course
• How to Become a Digital Marketing Executive
• Traditional Marketing Vs Digital Marketing
• Digital Marketing Tools
• Digital Marketing Books
• Free Digital Marketing Courses
• Successful Digital Marketing Case Studies
• Chrome Extension for Digital Marketing and Seo
• Digital Marketing Interview Questions

Introduction to Digital Marketing

• Some Facts on Digital Marketing
• What is Digital Marketing?
• Importance and Benefits of Digital Marketing
• Types of Digital Marketing
• How to develop Digital Marketing Strategy?
• B2B versus B2C Digital Marketing
• Digital Marketing Tools and Channels
• Role and Skills of a Digital Marketer
• Digital Marketing Challenges
• Key Performance Indicators (KPI) in Digital Marketing
• Frequently Asked Questions

Digital marketing is the use of digital technologies and platforms to promote products and services, as well as to connect with potential customers. It is an incredibly versatile and powerful tool that can be used in various ways to reach people worldwide. Digital marketing utilizes multiple digital technologies to deliver promotional messages, such as mobile phones, computers, and other digital media and platforms. It can be used for B2B (Business to Business) and B2C (Business to Consumer) marketing, depending on the goal and objectives of the campaign. Digital marketing offers unique advantages such as greater reach, improved targeting, personalized messaging, and better ROI (Return on Investment). It also allows businesses to stay up-to-date with marketing trends and technologies. With the right strategies and tactics, companies can leverage digital marketing to increase their visibility and reach a larger audience.

Digital marketing has become a popular way of reaching out to potential customers, as it is efficient, cost-effective and provides more control over the targeting of advertisements. Digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC), social media marketing (SMM) and email marketing are used to create and deliver marketing messages, as well as measure the success of campaigns.

Some key facts on digital marketing include the following:

• Compared to $491.70 billion in 2021, the amount spent on digital advertising in 2022 increased by 16.2%.
• Organic search is the most popular form of digital media, accounting for 34% of all online traffic.
• Companies are expected to invest an average of 9% of their total marketing budget in digital channels.
• Mobile advertising will account for over half of all digital ad spending this year.
• Email campaigns have an average return on investment (ROI) of $44 for every dollar spent.
• Video content is growing faster than any other type of online content, with 87% of marketers using video content in their campaigns.
• Digital marketing campaigns can be tracked, measured, and optimized at any time, allowing marketers to adjust strategies as needed.

Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile. It is a form of marketing that helps businesses to reach their target audiences, build relationships, and boost sales through digital channels. Digital marketing utilizes a combination of tools such as analytics, social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, and more to create an effective digital presence.

Digital marketing is a powerful way for businesses to reach their target customers and engage with them in meaningful ways. It enables businesses to create personalised messages for their customers, increasing the likelihood of message recall and purchase intent. Additionally, businesses can leverage digital channels to track customer behaviour and identify areas of opportunity. By using digital analytics and other data-driven techniques, marketers can better understand their customers’ needs and preferences and tailor their offerings accordingly. Digital marketing also gives businesses access to a larger audience than traditional marketing channels due to its ability to reach people across the globe.

From creating engaging content to delivering targeted ads with precision, digital marketing is an essential tool for driving business growth and success. It offers businesses the opportunity to reach a large audience in efficient ways while providing customers with personalized messages that build long-lasting relationships.

Digital marketing is an important component of any successful business strategy. It allows companies to reach a wider audience and create a personalized connection with customers. It also provides businesses with an opportunity to engage with customers on a more personal level, creating a sense of trust and loyalty. Additionally, digital marketing gives businesses access to real-time analytics, enabling them to make informed decisions and track the success of their campaigns. The benefits of digital marketing include increased brand awareness, improved customer engagement, lower marketing costs, increased customer loyalty, and higher ROI. Furthermore, digital marketing can potentially increase sales and profits, as well as build lasting relationships with customers. By leveraging the power of digital marketing, businesses can effectively reach their target audience and drive growth.

Digital marketing can take many forms:

• Search engine optimization (SEO): This entails increasing a website’s presence on search engine results pages. (SERPs).
• Search engine marketing (SEM): To do this, paid advertising must be used in the search engine results pages.
• Content marketing: To attract and keep a clearly defined audience, this entails producing and distributing valuable, pertinent, and consistent information.
• Social media marketing: This entails utilizing social media websites to interact with clients and advertise a company.
• Email marketing: This involves using email to send marketing messages to customers and potential customers.
• Mobile marketing: This involves using mobile apps, SMS, and other mobile channels to reach customers.
• Marketing automation: This involves using software to automate marketing processes such as email campaigns and social media posts.
• Influencer marketing: This involves collaborating with influencers, or people with a large following on social media, to promote a business.
• Video marketing: This involves using video content to promote a business, such as through YouTube or social media.
• Affiliate marketing: This involves using affiliates, or people who promote a business’s products in exchange for a commission, to reach new customers.

Each type of digital marketing has its own advantages and disadvantages, so it’s important to choose the one that’s best for your business.

How to develop Digital Marketing Strategy ?

Developing a digital marketing strategy is a critical part of any successful business. It involves research, planning, and execution to ensure that your digital marketing efforts effectively achieve your desired objectives. A well-planned digital marketing strategy can help you to reach your target audience, increase brand awareness and drive more sales.

When creating a digital marketing strategy, it is important to consider the following steps:

• Define Your Objectives – The first step in creating an effective digital marketing strategy is to define your objectives. Identify the goals you want to achieve and decide on the metrics you will use to measure success.
• Identify Your Target Audience – Knowing who you are targeting with your digital marketing efforts is essential. Research your target audience and create buyer personas to understand better who they are and what they need.
• Choose Your Digital Channels – Different channels offer different benefits and it’s important to understand which ones will be most effective for your digital marketing strategy. Consider social media platforms, search engine optimization (SEO), email campaigns, video content, and other methods of reaching your target audience.
• Develop Your Content Strategy – Content is an important part of any successful digital marketing strategy. Develop a content plan that includes different types of content, such as blog posts, videos, infographics, and more.
• Monitor and Analyze Results – Once you have implemented your digital marketing

Business to business (B2B) digital marketing is different from business to consumer (B2C) digital marketing. B2B digital marketing focuses on connecting businesses with other businesses while B2C marketing focuses on connecting a business with individual consumers.

B2B digital marketing has a few key differences compared to B2C digital marketing. These differences include the target audience, the value of the product, the sales cycle and the digital marketing channels used.

For B2B digital marketing, the target audience is other businesses, corporate decision-makers and professionals. This means that the content and messaging used in B2B digital marketing must be more tailored and focused on providing value to the target audience.

The product value for B2B is also different from that of B2C. B2B products are more expensive and complex, require more research and consideration before purchase. The sales cycle is also much longer for B2B products than for B2C products.

In terms of digital marketing channels, B2B marketers tend to focus more on professional networks like LinkedIn, trade publications, and industry events. On the other hand, B2C marketers tend to focus more on social media channels like Facebook and Instagram.

Digital marketing covers a wide range of activities, and as such there are a variety of digital marketing tools available to help you to reach your goals. From email and social media marketing to paid search, display advertising, and more, there are a variety of digital channels that can be used to help you reach your target audience. It’s important to understand the different types of digital tools and channels in order to develop an effective digital marketing strategy.

Email marketing is one of the oldest forms of digital marketing, and it involves sending emails to customers with the goal of driving engagement and sales. Email campaigns can be used to nurture leads, acquire customers, and increase brand awareness. Social media is another powerful tool for digital marketers, allowing them to reach their target audiences with engaging content, drive traffic to their websites, and build relationships with their customers. Paid search and display advertising are also effective digital marketing tools for helping businesses to reach their target audiences with relevant messages and offers.

Content marketing is another important part of digital marketing, and it involves creating content that is valuable, entertaining or educational in order to engage customers and build relationships. Content can be created in the form of blogs, videos, infographics, e-books, webinars and more. SEO (search engine optimization) is also key in digital marketing as it helps businesses to appear higher in search engine results pages when potential customers are searching for relevant terms. Finally, online public relations can be an effective tool for. 

Digital marketing requires the use of a wide range of skills and knowledge in order to be successful. A digital marketer should have excellent communication, creative, strategic, analytical, and technical skills. They need to be able to develop compelling content, create campaigns that capture the attention of their target audience, and measure the success of their efforts.

A digital marketer should also be familiar with the various tools and channels available for digital marketing, such as SEO/SEM, email marketing, social media, and other digital platforms. Having an understanding of the fundamentals of coding and web development will also be helpful in creating effective campaigns. They need to stay up-to-date on the latest trends in digital marketing and have the ability to think outside the box when developing strategies. Additionally, it is important to have strong customer service skills in order to ensure customer satisfaction.

Digital marketing is not without its challenges. As a digital marketer, you need to be aware of the potential pitfalls that can arise in your campaigns and be prepared to address them. Some of the most common digital marketing challenges include:

1. Keeping Up with Technology: Digital marketing is constantly evolving, with new technologies and platforms emerging all the time. It can be difficult to stay up to date on the latest trends and make sure your campaigns are optimized for the best performance.

2. Reaching Your Audience: Knowing who your target audience is and how to reach them can be a challenge in itself. You need to know where your audience is online, what platforms they are using, and how to effectively engage them with your content or message.

3. Measuring ROI: Digital marketing campaigns are often difficult to measure in terms of return on investment (ROI). This can make it difficult to determine which campaigns are working and which ones need to be improved or changed.

4. Managing Multiple Channels: Managing multiple digital marketing channels at once can be a challenge for marketers. It requires a lot of time and effort to make sure all channels are properly managed and updated with fresh content or messages.

5. Adapting Quickly: Digital marketing trends move quickly, so you need to be able to adapt quickly in order to stay ahead of the competition. 

Key Performance Indicators (KPIs) are metrics that businesses use to measure the success of their digital marketing activities. These indicators help to identify which areas need improvement and how to measure the effectiveness of digital marketing efforts. KPIs can include website traffic, social media engagement, conversion rates, customer satisfaction, ROI, and more. By monitoring KPIs, businesses can better understand how digital marketing is performing and make informed decisions when it comes to improving their digital marketing strategies.

If you are interested in learning more about digital marketing, enroll in our Free Digital Marketing Course .

Digital marketing is an ever-evolving and dynamic field of marketing. As technology advances and marketing tools become more sophisticated, the need for digital marketers to stay ahead of the curve is essential. Understanding the importance of digital marketing, its various types and tools, as well as how to develop a successful digital marketing strategy, will help any business or organization reach their goals. Digital marketing is not just about creating content, but also about understanding the customer journey and developing a plan that will be effective in reaching the target audience. In order to be successful, digital marketers must remain agile and stay up to date with the latest trends and changes in the field.

Digital marketing is a form of advertising that uses digital technology, such as the internet, mobile phones, and other digital media platforms to reach customers.

Digital marketing can be a daunting task to tackle, especially if you are just starting out. It requires a lot of hard work, dedication, and knowledge of the various strategies and channels that make up digital marketing. With the right guidance and resources, however, digital marketing can be an incredibly powerful tool that can help you grow your business.

Digital marketing involves the use of a variety of channels to reach your target audience. Some of the most effective digital marketing channels include search engine optimization (SEO), content marketing, social media marketing, email marketing, display advertising, and influencer marketing.

When it comes to measuring the success of your digital marketing campaigns, you need to be able to track and analyze the data. A few key metrics are important for tracking the effectiveness of your campaigns, such as website traffic, conversions, sales, email open rates, and social media interactions.

The key to improving your digital marketing skills is to keep up with the ever-evolving digital landscape. With the pace of change constantly accelerating, it’s important to stay ahead of the game by learning new tactics and strategies. You should also make sure to stay up-to-date with the latest trends and technologies.

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Introduction To Digital Marketing: Excellent Guide in 2024

Introduction to Digital Marketing

In today’s time, we don’t need an introduction to digital marketing. Digital marketing is already very popular in today’s world of the Internet which has opened the gateway of tremendous digital marketing opportunities for businesses.

By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally, they can gain clients for their business, entice them, and can convert them to boost their ROI.

The speed and straightforwardness with which digital media transmits data and support a business are astonishing.

In this Introduction to Digital Marketing E-Guide, every single aspect of Digital Marketing will be discussed to help marketers understand what Digital Marketing is, how it functions, and how it can help them optimize their marketing campaign.

The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were.

This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.

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So, before jumping onto the introduction to Digital Marketing, let’s know what precisely Digital Marketing is and what does it incorporate?

Essentially, it is an aggregate term, which is utilized where advertising and marketing meet web innovation and different types of online media platforms.

Let’s first throw some light on the basics of Digital Marketing via the definition given below, this is the first step when we talk about the introduction to Digital Marketing-

Digital Marketing Definition

Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion.

The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented, and measurable, which makes it very different from traditional marketing.

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The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, billboards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.

However, traditional promoting approaches had constrained client reachability and the extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too.

Let us understand the noticeable difference between Traditional Marketing & Digital Marketing.

Difference b/w Traditional Marketing & Digital Marketing

Traditional marketing.

• Communication is unidirectional in traditional marketing, which means, an organization communicates about its services with its audiences.
• The medium of communication in traditional marketing is generally phone calls, emails, and letters.
• Campaign in Traditional marketing takes more time as designing, preparing, and launching is involved.
• It is best for reaching a local audience.
• It is almost impossible to measure the effectiveness of a traditional marketing campaign.

Digital Marketing

• Communication is bidirectional in Digital Marketing as businesses can communicate with customers and customers can ask queries or make suggestions to businesses as well.
• Medium communication is more powerful and involves all types of social media websites, chats, apps, and Emails.
• Digital marketing campaigns can be developed quite rapidly and with digital marketing tools , channelizing Digital Marketing campaigns is easier.
• It is very effective for reaching global audiences.
• Digital Marketing lets you measure the effectiveness of a digital marketing campaign through analytics .

Digital Marketing accomplishes the targets of marketing a business through various Digital Marketing Channels.

Now, in this Introduction to Digital marketing guide, we will go through different digital marketing channels and understand their roles-

Digital Marketing Channels included in Digital Marketing PDF

1. search engine optimization (seo).

SEO can be understood as the process of optimizing the structure, design, and content of your website so that Search engines can index them accurately and position sites in the top results of SERPs.

SEO also incorporates different promotional activities that boost the search engine ranking of your site.

1.1 How does Search Engine Work?

Generally, most Search engine does- Spiders or Web Crawling, Indexing & Displaying .

If search engines don’t do Crawling and Indexing then it will affect the ranking of those websites on SERPs which are not crawled and indexed.

• Spiders & Crawlers : In this, spiders crawl over the web for searching content. Once spiders finish the scanning process, they copy the searched content to store that in a search engine database. Web crawlers collect the following information from webpage-

• Indexing:  Search engines crawl and index the content of different web pages and additionally, they keep track of all those relevant pages in keyword-based indices. To determine to rank, the search engine looks into the content of the page, Page URL, Page Title, Domain Age, Topicality, Domain Trust, Social Signals, Number and relevance of external pointing links to the page, and other factor
• Displaying:  This is the last step in how a search engine works and it involves retrieving the best-matched results for the search queries and then displaying the search result to the visitor.

1.2 Role of Keywords in SEO

Introduction to digital marketing PDF emphasizes that keywords play the most important role in SEO, as its right use is the key to successful SEO . It is what a user enters on the search bar to find specific information.

Different important terms associated with Keywords are-

• Keyword Density- More keywords can even get you penalized for “spamming “or keyword stuffing and that is why having keyword density from an SEO point of view becomes mandatory. For the best result, you need to have a keyword density of around 3-7% for the major and 1-2 % for minor keywords.
• Keywords in URL- You need to know that the first word is the best position for a keyword in the URL
• Keywords in the Title tag- Keywords should be at beginning of title tags, 10- 60 characters, no special characters
• Keywords in description meta tag- Show theme less than 200 characters
• Keywords in Keyword meta-tag- Show theme less than 10 words
• Keywords in Headlines- Use Hx font style tags appropriately

Link Building in SEO- It involves Off-page and On-page optimization-

1.3 Off-Page Optimization

It is the process of boosting the search engine rankings of your website by getting external links pointing back to your site.

The more effective quality links you can get to your webpage, your site will have a better chance to rank in SERPs. A quality Backlink has the following qualities-

• Incoming links from high page rank webpage
• Use of different anchor text
• Use of Do-follow or No-follow links
• Having Backlink from a similar niche blog or website
• Avoiding black hat SEO
• Good Domain Authority
• High Relevance in the subject matter of the linking and destination domains
• Site Age that shows site stability

1.4 On-Page Optimization

On-page optimization is directly related to the content and structure of the website and it focuses on-

• Unique title tags and Headlines
• Keyword frequency in the URL, Body Text, and Headings
• Copywriting
• Adding descriptions to images
• Good Internal Navigation

2. Social Media Marketing

Social Media Marketing incorporates marketing strategies that use social media channels as marketing tools for optimizing the exposure of a brand, targeting audiences, conversions and returns.

Social Media marketing can be done by adding social media links to the site content e.g. RSS feeds and sharing buttons.

It can also be done by promoting sites through social media channels by updating tweets, statuses, blog posts, photos, and so on.

Most Digital Marketing PDFs consider SMM as the second most important digital marketing channel.

• Social Media Marketing aids an online business get direct feedback from their customer on different social websites like Twitter, Instagram, Facebook, LinkedIn, MySpace, Instagram, YouTube, etc.
• The success of a social media marketing campaign is based on “Personal” interactions between the user and the business.

Different social media marketing channels considered important by Digital Marketing PDF are-

2.1 Facebook Marketing

• Facebook includes the most powerful social media marketing features that allow marketers to provide videos, photos, longer description options, and testimonials on their Facebook page for others to see.
• Marketers can make a group or join a group of their liking on Fb and ask questions or give answers related to topics associated with your kinds of businesses.
• There are automated scheduling tools available to automate Facebook Marketing, which makes it one of the most quantifiable SMM channels incorporated in most of the basics of digital marketing e-guides. 

2.2 Twitter Marketing

• Twitter marketing is one of the best ways to reach out to new customers without invading their privacy.
• Twitter is actually a microblogging service that lets marketers send and receive messages.
• It helps businesses contact and communicate with their customers.
• You can also create your personal page on Twitter, upload your site and share information regarding your business on Twitter.

2.3 LinkedIn Marketing

• As one of the most preferred SMM channels of ‘Introduction to Digital Marketing PDF’, LinkedIn connects professionals from various backgrounds.
• It provides professionals an opportunity to expand their businesses by connecting with other business professionals.
• By using widgets, LinkedIn members can promote their company directly to their clients.
• “Company Page”  can also be created on LinkedIn which acts like a business resume for your client to have a quick overview of your business.

2.4 Google+ Marketing

Google Plus offers a variety of social media marketing features that are considered essential to know while going through the basics of Digital Marketing

• Circles : Helps marketers create groups or join circles of their liking
• Stream : Offers instant updates on selected contacts or groups
• Photos : Helps marketers upload photos
• Sparks : Lets marketers specify their area of interest every time they logged in
• Plus One : It is similar to Facebook’s ‘like button’ through which you can express your opinion about any particular product or service
• Video Chat and Huddles : This helps you solve all the queries by using a video chat facility that can be used to channel live customer interactions while huddles allow marketers to conduct group chats.

2.5 Video Promotion

• Video promotions are amongst the quickest ways to reach your prospects. The visual effect creates a more powerful impact on customers than print or digital text.
• Video promotion enables marketers to explain the product more convincingly compared to any other medium.
• Social Media Marketing on “YouTube” help marketers turn their viewers into fans and then fans into customers.
• Video promotion also aids in getting a good rating because there is very less competition for video promotion pages.
• Attaching the script with your video helps you gain maximum viewers. In addition, you can repurpose your video content into a presentation, transcription, screenshots as podcasts and images, and digital marketing PDF downloads.

3. Online Paid Advertising

Online Paid Advertising, Pay per click advertising or PPC is another important digital marketing channel that you need to understand while going through an introduction to digital marketing.

In paid advertising, you need to pay each time a user clicks on your Ad. You need to pay according to your bid amount and one of the most popular pay-per-click programs is Google AdWords.

3.1 Google AdWords

• Understanding the purpose of your PPC campaign
• Researching target audiences
• Proper Keyword Research and conduction of A/B Testing
• Learning from your competitors’ Ad copy before you make your own AdWords campaign
• Keyword grouping and Organization along with Ad group creation and Management, etc.
• Click here to learn Google AdWords in 10 Steps.

3.2 Facebook Ads

• Facebook offers its users the unique facility of paid advertising to advertise their products or services on Facebook.
• Facebook offers different options like  Click to Website, Page Post Engagement, Website Conversion, Page Likes  kinds of Paid Advertising options

3.3 Twitter Ads

• Marketers can directly implement Twitter ads right into the timeline of Twitter lets ads inherently fit in, and hence not distract the viewer’s experience.
• Twitter is considered incredibly competent through its promoting Ads and product. Some of the noticeable Twitter Ads are-
• Twitter’s new Ads arrive with Download options
• Ads with a click-to-call button
• Promoted hashtags, promoted account, promoted tweet
• Twitter Cards

4. Email Marketing, Mobile App Marketing & Web Analytics

4.1 email marketing.

Email marketing is one of the most pervasive and effective strategies to reach optimum users with the least expenses. It is a type of direct marketing that utilizes email as a method of correspondence.

Email marketing is a proficient approach to remaining associated with the customers and in the meantime advancing your business and services.

With email marketing, marketers can likewise track how much percentage of individuals have demonstrated enthusiasm for your item or administration.

Proficient email marketing is considered a superior approach for well-organized digital marketing campaigns. Here are a few advantages of email marketing-

• Permission-based list building is a making of an email list by giving a sign box to imminent email contacts and affirming their endorsement with a subsequent email.
• Campaign creation is understood as the capability to organize and structure extensive volumes of e-mails by branding, subject, and schedule
• Online reporting offers the ability to track the sending of individual email campaigns, their bouncing rates, and other related details.
• Rich content Integration that provides features like the addition of graphics, audio, video, and test using templates along with a drag-and-drop editor.
• List Management offers the ability to organize, edit, segment, grow and manage a database of client e-mail contact details.

4.2 Mobile App Marketing

The growing prevalence of smartphones makes mobile apps one of the most important parts of ‘Introduction to digital marketing PDF’.

While building your mobile App, below given are the important things you need to pay heed upon-

• You need to optimize the social media presence of your App by improving a steady social media following on different social networks like Facebook, Google+, Twitter, Instagram, Tumblr, etc.
• You should drive engagement across your mobile app by focusing your efforts on boosting ongoing engagement and keep updating fresh content to influence users to have interest in your app.
• Another important factor is to increase app store ratings that you ought to try, as this will drive a lot of traffic to your app.
• Ensuring a steady rise in app downloads is one of the important things you need to consider in mobile marketing. However, if your product is valuable, its download rate will automatically increase.

4.3 Web Analytics

Web Analytics is the review, examination, and reporting of web information and data for motivations behind comprehension and enhancing web utilization.

This strategy is helpful to quantify what numbers of individuals have gone by a site, how frequently they have used the site, or what course they have selected to reach your site.

It is exceptionally helpful for marketers as they can make sense of it, which digital marketing strategy is effective, and which is most certainly not. This is thoroughly covered during the introduction to Digital Marketing.

• Different Web analytics tools can be used to measure whether your site page is working effectively or not.
• Some of the most common Web Analytics tools are Google Analytics, IBM Coremetrics web analytics, Adobe site catalyst, IBM’s Unica Netsight, Piwik, Yahoo marketing dashboard, Moz, etc.

SEO, Social Media, Paid Advertising, Email Marketing with Mobile Marketing, and Web Analytics are the pillars while making an introduction to digital marketing. In this introduction to online marketing, we tried to explain all these digital marketing channels in the most elaborate manner possible.

If you are also looking forward to building a career in Digital Marketing, you can get yourself enrolled in the best Digital Marketing Institute .

However, in case you want to know more about Digital Marketing, have a look at these Digital Marketing Guides .

If you have any doubts about this digital marketing introduction, feel free to ask me in the comments.

Digital Marketing can elevate your business growth if used optimally. To understand the complete manner in which Digital Marketing can help you grow, enroll in our Certified Digital Marketing Master Course .

1. What is the Introduction of Digital Marketing?

Digital Marketing is a process of reaching a targeted audience for marketing purposes using digital mediums like social media, email, search engines, or some websites and all the campaigns are measurable and trackable in Digital Marketing.

2. What are the 5 S’s of Digital Marketing?

The 5 S’s of Digital Marketing are: Sell, Serve, Speak, Save and Sizzle.

3. What are the 7 main types of Digital Marketing?

The 7 main types of Digital Marketing are SEO, SEM, Email Marketing, Social Media Marketing, Influencer marketing, content marketing, and SMS marketing.

4. Is Digital Marketing a good career?

Yes. Digital marketing is a good career and is currently in very high demand because the number of internet users and smartphone users is increasing day by day every business has a high demand for digital marketers.

Because they will promote the business through various marketing campaigns and will help in reaching a more detailed targeted audience.

So anyone who is thinking of a career in digital marketing then goes ahead without thinking much because this job profile is not only high in demand but also offers a good salary.

5. Is Digital Marketing a well-paid Career?

Yes. Digital marketing is a well-paid career because the salary offered in the digital marketing entry-level job profile starts from INR 2,50,000 to 5,00,00 per annum.

6 thoughts on “Introduction To Digital Marketing: Excellent Guide in 2024”

Hi, My Name is Anujj Chauhan wondering if i can get some ideas about digital Marketing on Automobile Industry. Because i am very interested in DIgital Marketing. Working with Maritu Nexa under Dealer.as Sales Manager . Please if u have some Ideas on automobile industry let me know through my E:Mail. My I.D. is [email protected] or [email protected] . Regards Anuj Chauhan

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Hi, I’m Ashraf Ali What profit to learn digital marketing

The world of digital marketing has a lot to offer. You can read this article to know some details: https://www.digitalvidya.com/blog/blog/career-in-digital-marketing/

In case you want to attend a free webinar on the Opportunities DigitalMarketing provides, you may register yourself here: https://www.digitalvidya.com/blog/dmo/

Hi, I’m Namrata. since there are various channels of digital marketing.

Amazing content.

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• Digital Marketing Guides
• The Journey of a Digital Marketer
• Social Media Case Studies
• Content Marketing

• Covers all Digital Marketing Techniques

• Digital Media Mastery (with Paid Media Expertise)

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Fundamentals of Digital Marketing

1 Introduction to Digital Marketing

Learning Objectives

By the end of this chapter, you should be able to:

• Define what digital marketing is and its global importance
• Explain  the POEM Framework

What is Digital Marketing?

When people think of digital marketing, they often equate it to social media marketing. However, digital marketing is much broader than social media marketing; it covers a wide range of online marketing activities including:

• Content Marketing
• Search Engine Optimization (SEO)
• Website Management & Optimization
• Paid Advertising & Search Engine Marketing (SEM)
• Social Media Marketing
• Mobile Marketing
• Email Marketing

In this book, we will delve into each of these areas. However, before diving into those details, let’s first define what digital marketing is. At its core, digital marketing builds meaningful relationships with target audiences using digital channels and tools. For many marketers, their target audience will likely be potential or existing customers. But, depending on your organization or the goals of your marketing activities, your target audience could also be:

• Employees (potential or existing)
• Senior leaders in your organization
• Investors / funding agencies
• Strategic partners / alliances

We will share more about this in the Target Markets and Audiences chapter, but please note that target audiences are not always defined as simply customers or clients.

Impact of the Global Pandemic

The global pandemic has had a significant impact on digital marketing. Since more people have been staying at home and/or working from home, there has been a huge increase in online activity. These large increases in online traffic have provided opportunities for organizations to further engage with their target audiences through digital marketing initiatives. As a result, digital marketing activity has increased exponentially in recent years. According to a recent study by market research firm, Global International Analyst, the global market for digital advertising and marketing was estimated at US$350 Billion in 2020 and is projected to reach a US$786.2 Billion by 2026. [1] And more than 75% of consumers took a new interest in online activities in 2020. [2] Of those, 21% purchased a product online for the first time. So, the global pandemic has clearly disrupted marketing as we knew it and accelerated the use of new digital marketing practices, which will continue to grow and evolve in the years to come.

Types of Media: POEM Framework

Despite these significant changes in the digital marketing landscape, there is still a proven marketing framework that many marketers continue to turn to for their marketing strategies: the POEM framework. The POEM framework can be applied to many marketing practices, e.g., social media marketing, search engine optimization and marketing, email marketing, print advertising, retail marketing, and many more.

POEM stands for paid, owned, and earned media . While not a new framework, POEM represents a foundational approach to any a digital marketing strategy. POEM can be used to formulate and guide your digital marketing strategy and tactics, allowing you to capture more qualified leads and deliver better results.

There are three key components to the POEM framework:

• Paid Media represents sponsored or paid ads that organizations run on various communication platforms. Digital examples include Facebook ads, Google ads, LinkedIn sponsored ads, banner or display ads, YouTube video ads, etc. However, offline paid media is also included, e.g., newspaper, radio, and magazine ads. In essence, paid media is any media where you pay to get exposure or access to an audience that you may not have an existing relationship with, i.e., “strangers”.
• Owned Media includes the content an organization creates and controls. Websites, e-newsletters, and blogs are good online examples. Offline examples could be a physical store, trade show booth, a paper newsletter, or even your employees (because they do represent your organization and your brand). The target audience for this type media is often prospective or existing customers.
• Earned Media represents content about your organization, services, or products, but created and distributed by others. Digital examples include shared posts, posts by customers about your organization, reviews, referrals, etc. Non-digital examples could include articles written by news organizations based on a press release or anyone who decides to write about your organization on their own. In essence, when you have earned the attention of your fans or advocates such that they “talk” about your brand, this is considered earned media.

While the above definitions may seem clear, not all media types fit nicely into a single category, for example:

Sponsored or Boosted Social Media Posts: These posts are a combination of paid and owned media. This is because while paying to show the post to a specific audience, the post content itself is considered owned media because you have created it, and it lives on your social media account page.

• Sponsored or Paid Influencers: Posts from paid influencers are a combination of paid and earned media. Without payment, influencers’ comments or recommendations would be considered earned media. However, once influencers get paid to promote your brand, that earned media turns into paid media (with an earned media spin).
• Social Media Share Requests: Social media share requests could represent a combination of earned media (the shared social media post) and owned media, if the organization requesting the share drafted or crafted the text for the post.

Because of these overlapping categories, POEM is sometimes referred to as POSE or PESO (paid, owned, shared , and earned media). Keeping this in mind, remember that some media types may straddle multiple categories.

H5P: POEM Categorization Exercise

Let’s try categorizing various types of media…

Simply drag and drop the following words into the appropriate categories. (You can drop the same word into multiple categories, if appropriate.)

When deployed together, paid, owned, and earned media can deliver impressive results, e.g., marketers can use:

• Paid media to promote owned and earned media: This approach helps your audience find any of your owned properties and/or earned conversations. For example, on a transit ad (paid media), you might display a customer review (earned media) and include a link to your own website (owned media).
• Paid and owned media to generate and drive earned media: The goal of this approach is to present content that can spark a public conversation. For example, you could boost a post (paid / owned media) from your social media page (owned media) to get your target audience talking or commenting about it (earned media).
• Owned media to host earned media conversations: This approach can be applied to collect ideas or feedback from your audience. For example, enable comments (earned media) on your blog (owned media). Or, host a contest or competition (earned media) on using your social media account (owned media).
• Earned media to listen in on audience conversations: This approach can provide insights about what your target audience likes, wants, or needs. For example, listen to social media conversations (earned media) that relate to your brand, your competitors, or your industry. Or offer real-time customer support to understand what is working or not.

Benefits and Challenges of the POEM Media Types

For each of the three media types – paid, owned, and earned – there are benefits and challenges. As a marketer, it is important to consider these strengths and weaknesses so that you can deliver the most effective results and outcomes:

While some aspects of paid, owned, and earned media can be challenging, they are still essential elements in creating a balanced, engaging digital marketing strategy and plan, regardless of channel. When you start developing your specific digital marketing strategies, consider each media category and leverage the unique benefits of each one.

Key Takeaways

• Digital marketing builds meaningful relationships with target audiences using digital channels and tools.
• Target audiences may not always be customers or clients. They could represent employees, funders, strategic partners, or any other stakeholders.
• The POEM framework is made up of three key components – paid, owned, and earned media.
• Regardless of marketing channel, POEM can help marketers build balanced and engaging digital marketing strategies / plans.

Digital Marketing – Exercises & Additional Resources

• If digital marketing is about building relationships, what are some ways you build meaningful relationships in real life? How might those strategies also apply to digital marketing?
• Looking at an organization that you are part of, create a list of the media assets that might fit into each of these categories – paid, owned, and earned.

Additional Resources

At the end of each chapter, there will be additional resources listed that explore the chapter topics in more detail. These may include articles, videos, and/or industry certifications. For example:

• Google Fundamentals of Digital Marketing Course . (Free Industry Certification – 26 modules for ~40 hours)

Image Descriptions

POEM Venn Diagram:

A Venn Diagram with three overlapping circles showing examples of paid, owned, and earned media as well as well as examples that overlap.

• Pay-per-click (PPC) ads
• Display (banner) ads
• TV/magazine/transit ads
• Website/blogs
• Events/newsletters
• Talent/employees
• Shared content
• Content by others
• Press coverage
• Paid and owned media: Sponsored posts
• Owned and earned media: Share requests, forums
• Earned and paid media: Sponsored influencers

[Return to POEM Venn Diagram image]

Media Attributions

• Intro to digital marketing by Rochelle Grayson is licensed under a CC BY 4.0 licence .
• Global pandemic – graph with coronavirus and bar chart by Rochelle Grayson is licensed under a  CC BY 4.0 licence .
• Paid, owned, and earned media framework and audiences by Rochelle Grayson is licensed under a  CC BY 4.0 licence .
• POEM Venn diagram by Rochelle Grayson is licensed under a CC BY 4.0 licence .
• Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026 ↵
• 2021 Global Consumer Trends Post-pandemic: How consumer behavior will continue to change [PDF] ↵

Foundations in Digital Marketing Copyright © 2023 by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Introduction to Digital Marketing

Pierre-Yann Dolbec

In this chapter, we discuss how digitalization is changing the ecosystem in which we conduct marketing activities. We start by defining marketing, value, and how value is created. We then go on to see how the media ecosystem and digital channels are transforming the logic we use to create value, moving away from representing the company to representing the customer. To set up the next chapter, we conclude by briefly discussing the consumer journey.

Learning Objectives

Understand that the main goal of marketing is to create value and how the changing ecosystem is transforming the ways we can achieve this goal.

What Is Marketing?

According to the American Marketing Association—marketing’s top association— marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” ( American Marketing Association 2013 ).

Our goal is to better understand how the consumer experience has been transformed and why it has become necessary to adopt a drastically different perspective on how to perform marketing online. Thus, as we reconceptualize the ecosystem in which consumers and firms operate, we concentrate on the following elements of that definition: “processes for creating, communicating, delivering, and exchanging offerings that have value.”

In other words, the role of marketing is to create value for a broad range of stakeholders. In this textbook, we concentrate on value creation for consumers. We concentrate on value creation because consumers “do not buy products or services, they buy offerings which … create value” in their lives ( Gummesson 1995, p. 250 ). Hence, our focus will be on understanding how firms can create value in consumers’ lives—and how they can do so online.

Firms create value for consumers in many different ways. If we rewind back a few decades, we find that our understanding of value creation was tainted by the work of economists, and value was mostly thought of as being based on products’ utility. Utilitarian value , therefore, denotes the value that a customer receives based on a task-related and rational consumption behavior ( Babin et al. 1994 ). Since then, our understanding of value has vastly broadened to include other types of value, such as hedonic value —value based on the customer’s experience of fun and playfulness (Babin et al. 1994)—or linking value , which is based on the creation of interpersonal links between consumers ( Cova 1997 ). This is important for digital marketers because it means that there are numerous avenues to contribute to consumers’ lives through value creation that expand beyond the use of a product by a consumer to achieve a specific task.

Another important transformation of our understanding of value creation over the last decade is the idea that value is always co-created ( Vargo and Lusch 2004 ) . Value is co-created through the meeting of consumers, with their own resources such as skills, expertise, and existing possessions, with that of firms and their resources, such as brand campaigns, service delivery models, and the products they sell.

Let’s see these notions concretized through an example: Before, we would have conceptualized a consumer as buying a car because they wanted to extract the utilitarian value associated with the product (i.e., moving from point A to point B). Value resided in the car and was transferred to a consumer when they put that product into use. Nowadays, we understand the purchase of a car as conceptually very different. First, consumers can buy a car for reasons other than going from point A to point B. Maybe they want to belong to a community of other consumers, or what is referred to as a consumption community , and buying this car allows them to do so. This community-oriented strategy is employed by iconic brands such as Harley-Davidson. Or maybe the consumers see the car as a recreational object, where the end is not important (i.e., where they are going), but how they get there is. This has led to many ads that emphasize the pleasure of driving, rather than more utilitarian characteristics such as fuel economy. And we now understand the value created by a car as emerging from the interaction of a consumer and the car. For example, creating value by consuming a sports car can be limited by the skills of the driver. The car has a set of characteristics from which consumers can create value, but they can only maximize value co-creation if they possess the expertise to do so. Similarly, a consumer can co-create value when buying a Harley-Davidson while riding it, but they might leave undeveloped value when they do not participate in the worldwide community of Harley-Davidson drivers.

To sum up, value exists in many different ways, and it is always the result of the interaction between a consumer and a firm (and its products and services). This has important implications for digital marketing, one of them being the creation of content. Many firms participate in creating value in consumers’ lives by offering free content. This content can have hedonic value, such as a humorous YouTube video. It can also help consumers better their skills and knowledge, such as online tutorials. By increasing consumers’ expertise, firms allow consumers to expand their resources, which can lead them to create more value when consuming products. We will come back to this idea in the conclusion of this chapter.

How do firms create value? For the last 30 years, the dominant paradigm for understanding how firms create value for consumers has been market orientation. Market orientation refers to the “the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it” ( Kohli and Jaworski 1990, p. 3 ). By this, we mean that organizations create value by generating information and disseminating this information throughout the firm in order to properly respond to it. This is done by generating and responding to information about customers, or what is referred to as customer orientation , and generating and responding to information about competitors, or what is referred to as competitor orientation . For this reason, marketing academics and practitioners typically aim to identify and respond to customer needs as well as examining and responding to their competitors’ efforts. Being market-oriented has been found to be necessary for a firm to compete in markets effectively ( Kumar et al. 2011 ). For this reason, we will cover both customers and competitors in the first few chapters, and the strategic framework offered in this textbook is centered around answering customers’ needs, goals, and desires, ideally more effectively than the competition does.

Now that we have defined the bases of marketing, we turn our attention to change brought about by the internet and how it transformed the ways that firms create value for consumers.

Creating Value in the Digital Age

Canadian media scholar Marshall McLuhan famously wrote that “the medium is the message” ( McLuhan 1964 ). By this, he meant to emphasize that the characteristics of a medium (e.g., TV vs. print vs. internet) played an important role in communications, in addition to the message. We conclude this chapter by showing how the internet, as a medium, has played a transformative role in shaping the message and what this means for marketing.

The ways messages are diffused to consumers have been  vastly   transformed since the 1950s. In reviewing word-of-mouth (WOM) models ( Figure 1.1 ), Kozinets and co-authors (2010) identify three periods that are useful in conceptualizing how the diffusion of messages from firms to consumers has evolved.

In the 1950s, the diffusion of messages echoed a view found in the very successful series Mad Men : advertising firms would create what they believed to be a message that could sell products and would use mass media such as TV, newspapers, magazines, and the radio to diffuse these messages. Word of mouth was organic, in the sense that it happened between consumers without interventions from firms. This is known as the organic interconsumer influence model .

In the 1970s, theories started to recognize that some individuals held more power than others to influence other consumers. Increasingly, these influential consumers and celebrities were leveraged by firms to diffuse their messages. This is known as the linear marketer influence model because in these earlier efforts, such influencers were believed to faithfully diffuse the message created by firms and their advertising agencies.

The emergence of the internet led to a third transformation in how we understand message diffusion and word of mouth and a movement toward a network co-production model . In this last model, consumers like you and me, online communities, and other types of networked forms of communication (such as publics created through hashtags, see Arvidsson and Caliandro 2015 ), have an increasing role to play not only in diffusing messages but also in transforming them.

Marketers have capitalized on this new mode of diffusion for messages by directly targeting influencers who are part of consumer networks and communities, which has resulted in the explosion of influencer marketing and the rising influence of micro-influencers. They have also developed capacities, such as social media monitoring, to identify emergent discourses on and around their brands, which sometimes completely reinterpret brand meanings.

The increased power of consumers in creating, modifying, and diffusing messages on and around brands has led, for example, to the creation of doppelgänger brand images, “a family of disparaging images and meanings about a brand that circulate throughout popular culture” ( Thompson, Rindfleisch, and Arsel 2006 ). Or, to simplify, consumers now create alternative campaigns that tarnish the intended image initially created by brands. Consumers using Twitter to diffuse alternative brand meanings or groups of consumers such as 4chan co-opting advertising campaigns are examples of this. For firms, the increased role of consumers in the creation and diffusion of messages has important implications for value creation: firms now have to consider not only how their messages can be amplified by consumers but also how they could be co-opted, reshaped, and resisted.

Another transformation brought about by the internet is media and audience fragmentation . In the 1970s, All in the Family was for a few years the top-watched TV show in the US. At its peak, it was watched by a fifth of the population . The 1980 finale of the hit series Dallas was watched by 90 million viewers , or more than 75% of the US television audience, while the last episode of M*A*S*H was watched by 105 million people . The last finale to make the top 10 list was Friends , in 2004, as the adoption of broadband internet accelerated.

Consumers have an increasing number of options for media-based entertainment. Traditional media companies are now competing against user-generated content found on social media websites such as Instagram, Facebook, and TikTok. Younger consumers have moved en masse to these new media, complicating the creation of advertising campaigns. Media fragmentation and the rise of internet in the lives of consumers has led to the emergence of the concept of the attention economy .

This is not a new concept. In 1971, Simon was already discussing how “information consumes … the attention of its recipients,” and Bill Gates was stating in 1996 that “content is king.” The implications for digital marketing had been recognized as early as the mid-1990s, when Mandel and Van der Leun mentioned in their book Rules of the Net how “attention is the hard currency of the cyberspace.” Goldhaber (1997) would add that “as the Net becomes an increasingly strong presence in the overall economy, the flow of attention will not only anticipate the flow of money but eventually replace it altogether.” This has led to a drastic rethinking of how to do marketing online and is intrinsically tied to the rise of inbound marketing and content marketing .

To recap, a few decades back, information was rather scarce; people, for the most part, consumed information from only a few sources, and companies could rather easily target consumers to diffuse their advertising messages. Nowadays, information is plentiful, consumers are diffused over a largely fragmented media ecosystem, and it has become more difficult for companies to diffuse their advertising messages to a mass of consumers, which can work against them. That difficulty, and the development of targeting technologies that have transformed how we can send messages to consumers, have led to two important transformations for marketers and how we understand value creation for consumers.

Finding Consumers vs. Being Found

The first transformation was a movement away from finding consumers toward being found by consumers.

What does this mean?

If we rewind history, it used to be that marketers would “find” consumers: They would use market research reports in order to understand where consumers hung out so as to place advertising there, what they watched so that they could run ads during their favorite shows, and understand their movements in a city so as to put ads and billboards in the right places. Although this still functions online—you can “find” consumers through online targeting by placing your ads on relevant websites—there has been an important switch toward consumers finding companies .

Consumers find companies through their normal everyday searches. In the chapter on consumers and their journey, we are going to see how finding companies expands the sets of brands that consumers consider before making a purchase.

How does this work?

Think of a need or a problem you might have. How do you usually go about answering this need or resolving this problem? Maybe you will ask a friend. Maybe you will go to a store and trust the salesperson. Or perhaps, as millions of consumers do every day, you will turn to the internet to do a search about your need or your problem. This is how thousands of consumers discover new brands and products every day! This has strong implications for digital marketers, one of the most important being content creation: In order to be found by consumers, you need to create content that addresses their problems. This is a topic we will explore in more detail when discussing content creation.

In short, it used to be that companies would find consumers and try to attract them to their stores or choose their brands through traditional media and advertising. Nowadays, our job has moved to creating content that informs, educates, and entertains consumers so that they can find us when they are searching for solutions to the needs they have or issues they are facing.

Representing the Company vs. Representing the Customer

The second transformation has been a move from representing yourself as a company to representing the customer.

It used to be that, when finding consumers, companies would talk about themselves. Take, for example, this ad from Home Depot , which emphasizes how “Home Depot is more than a store … it is everything under the sun … all at a guaranteed low price” where you can save on flooring and where they have everything for your needs. In short, the ad is presenting the company and explaining why the company and its product are the best choice for the consumer. The ad represents the company.

Representing the customer means switching the focus to consumers’ needs and goals and the problems they are experiencing—and helping consumers address those problems. There are numerous ways to do so. Companies often create resources, such as tutorials and infographics, to help consumers solve their problems or achieve their goals. For example, Nike has developed an extensive set of videos to help consumers work out at home, train for running, or eat better (all of which can be found on their YouTube channel ). This obviously represents opportunities for Nike to talk about their brand in every tutorial and connect with consumers, but the main goal is not to talk about how great Nike and its products are: It is to help consumers achieve their goals of training, running, and eating. It still serves the company well, though. When a consumer is searching for at-home exercises, they might come across Nike, consume their tutorials, and then, when it is time to purchase a new pair of sneakers or a tee to exercise in, be more likely to buy from Nike rather than a competitor.

Some brands have taken this a step further by offering tutorials tied with products they sell in-store, with a readily available shopping list for do-it-yourself projects. Home Depot, for example, offers tens of tutorials on their YouTube channel : This makes sense since the home improvement store sells products for such projects. By going a step further and representing the needs of the consumer, Home Depot can bring potential customers to their website when they want, for example, to build a fire pit . Within these tutorials, Home Depot presents a list of “Materials You Will Need,” which directly brings consumers to sections of their websites where they sell such products. The tutorial has thus become a great resource to create sales!

A Transformed Consumer Journey

What is a consumer journey ? It is the experience of a consumer across the different stages of their buying process, which then extends to phases of relationships with a company. For example, let’s imagine you want a new pair of sneakers. You might have an existing pair. How satisfied were you with that pair? If you were highly satisfied and you still love the brand, you might go buy the same pair. This is partly why companies try to build loyal customers: to foster repeat sales. If you were unsatisfied, this model is not available anymore, or you want some variety, you might go and look for another pair of sneakers. You will then go through different stages: Having recognized a need you want to answer, you will move to discover options to answer that need, evaluate these options, make a choice and buy a new pair of sneakers, and then evaluate how much you like or dislike this pair.

As we will explore in the next chapter, these transformations and the new digital ecosystem in which consumers evolve have led to a drastically different way to enter in relationships with brands: Consumers now discover brands, rather than being discovered by them, and they start their relationships with those brands with online searches aligned with their needs, goals, and problems. The objective of companies doing marketing online is thus to be there when consumers need them. We will talk in the next chapter about how we can conceptualize such changes in transformations in the journey consumers take when buying products they want.

Introduction to Digital Marketing by Pierre-Yann Dolbec is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Introduction to Digital Marketing

Dec 20, 2023

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Digital marketing is the use of online channels and platforms to promote products or services, connect with target audiences, and drive business growth. It involves various strategies such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising to reach and engage potential customers in the digital space.

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Introduction Of Digital Marketing www.dsom.in

Keypoints • What is Digital Marketing • Benefits of Digital Marketing • What does digital marketing consist of • SEO • PPC • SMM • Content writing • 10 C’s of Digital Marketing • Opportunities/Challenges of Digital Marketing www.dsom.in

What is Digital Marketing • Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium • It is the promotion of products all the brand by a one or more forms of electronics media promoting through Internet, E-mail, Mobile, Radio, Google, Search engine marketing etc… www.dsom.in

Benefits Of Digital Marketing www.dsom.in

Objective of Digital Marketing • Reach the right audience • Engage with your Audience • Motivate your audience to take your action • Maximize return on investment(ROI) www.dsom.in

Digital Marketing Consist Of

What is SEO SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: • Products you sell. • Services you provide. • Information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back. www.dsom.in

PPC(Pay Per Click) PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit. PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more. www.dsom.in

What is SMM Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. • These social media platforms enable brands to connect with their audience to: • build a brand; • increase sales; • drive traffic to a website; and • build a community of followers to share and engage with content. Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool. www.dsom.in

Content Writing The very general definition of content is that “it the information and experience that is fed to the audience through publishing, art, and communication”. This is the very fundamental definition of the term content. Content is not as simple as this definition, it accommodates the entire media industry along with many other industries, especially the ones based on the internet and it is developing at an extraordinary pace. Content has become the medium of communication and has developed a lot over the years in terms of how it was consumed. A photo, an article, a video, and even audio recordings can be considered content. www.dsom.in

10 C’s of Digital Marketing www.dsom.in

Opportunities/Challenges of Digital Marketing • Opportunities- • Understanding Customers • Effective Re- Targeting Solution • Automation and AI • Live streaming • Online Earning • Challenges- • Online reputation management • Local SEO/ local listings • Social Media Engagement • Understanding the Audience needs www.dsom.in

Benefits of Online Marketing over Offline Marketing • High Return of Investment(ROI) through Online Marketing. • Targeting only most interesting audience, pay only • You can start without spending with small amount. • Advertising your products on specific hours, time or day bases. • Fully Controlled as per your location, budget and time. www.dsom.in

Conclusion In today's business world, digital marketing is essential for success. It uses online tools to connect with people and promote products or services. As businesses adapt to the digital age, understanding and using digital marketing strategies are crucial. This discussion explores the various aspects of digital marketing, showing how it plays a key role in shaping modern business practices. In this era of digital transformation, grasping digital marketing strategies is crucial for businesses seeking success. This exploration delves into the diverse facets of digital marketing, shedding light on its significant role in shaping contemporary business practices. By understanding and leveraging the power of digital marketing, businesses can stay relevant, connect with their audience, and thrive in the ever-evolving landscape of the digital age. It's not just a trend; it's a fundamental aspect of successful modern business. www.dsom.in

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Introduction to Marketing

Introduction to Marketing © 2006 Objectives To consider foundations for a good marketing strategy To understand the steps needed to create a marketing strategy To develop marketing materials To plan to protect, store and review materials  To monitor the marketing strategy

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Introduction To Digital Marketing

Social media optimization is also called SMO. In SMO different social media communities, groups, posts are used to generate publicity to increase awareness of a product, brand or event within the people throughout the world or any location. For More Information Visit at: http://onlineprestigemanagement.com/

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Introduction To Digital Marketing | What is Digital Marketing? | Digital Marketing Tutorial - ExcelR

Digital Marketing is the use of innovative strategies to promote Products/services of any organization in the Digital platforms. Digital Marketing training is gaining popularity because of the steep increase in the number of internet users for the last few years. Now the Digital Marketing course empowers your knowledge to build brands in the market. With this “Introduction to Digital Marketing”, gain the knowledge about the importance of the Digital Marketing and how you can shape your Career with Digital Marketing. Things you will learn in this video 1) What is Digital Marketing? 2) Why Digital Marketing? 3) Future Scope of Digital Marketing 4) Traditional VS Digital Marketing 5) Role of Content in Digital Marketing 6) Road Map to Digital Career To Enroll For Virtual Online Click here https://goo.gl/em1PVu To Register For Classroom Training Click here https://goo.gl/em1PVu SUBSCRIBE HERE for more updates: https://goo.gl/WKNNPx #ExcelRSolutions #DigitalMarketing#BasicsofDigitalMarketing #SEOtutorial #SEOforbeginners #DigitalMarketingcourse ----- For More Information: Toll Free (IND) : 1800 212 2120 | 91 80080 09706 Malaysia: 60 11 3799 1378 USA: 001-844-392-3571 UK: 0044 203 514 6638 AUS: 006 128 520-3240 Email: [email protected] Web: www.excelr.com Connect with us: Facebook: https://www.facebook.com/ExcelR/ LinkedIn: https://www.linkedin.com/company/exce... Twitter: https://twitter.com/ExcelrS G : https://plus.google.com/ ExcelRSolutions

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short introduction to digital marketing, its benefit, types and ways to measure efficiency of digital marketing

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introduction to Digital Marketing

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INTRODUCTION TO DIGITAL MARKETING

digital marketing

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What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

You will lose your audience with static presentations.

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over? This feeling of agonizing boredom is called Death by PowerPoint.

Failing to give an engaging presentation will make you lose your audience's attention , and as a result, their ability to remember anything you have to say.

If you’re wondering how exactly you avoid this fate, you’re not alone. Everyone struggles with this. It’s not you - it’s PowerPoint.

The solution? I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls and much much more.

By the end of this blog post, you’ll learn to create digital presentations that immediately engage your audience, capture their interest, and make them care.

Spoiler - the key is to ditch your static slides for interactive experiences.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes, polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Perfect Presentation Examples That Win Over Anyone

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Digital Marketing

Digital marketing presentation, free google slides theme and powerpoint template.

Are you looking for a professional digital marketing presentation template? Look no further! This modern white design will help you create a crisp, clean aesthetic for any conference or workshop. Digital marketing icons, charts, and infographics will help you easily convey your message. Whether you need to illustrate the benefits of digital marketing or the latest trends in the industry, this template has it all. Download now and make your digital marketing presentation stand out!

Features of this template

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Blog Business

12 Marketing Presentation Examples for You

By Danesh Ramuthi , Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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What is digital accessibility?

Per the World Wide Web Consortium (W3C), digital accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them.

Most of us are familiar with accessibility features in physical spaces; a public restroom that can accommodate people who use wheelchairs, or a crosswalk signal that produces both visual cues and sounds. The same principle can be applied to digital content to ensure all users have equal access to information and services.

Between 15% - 25% of the population lives with a disability. Many people who have disabilities use assistive technologies , which are tools that help them navigate the physical world and the digital world.

But the assistive technologies that allow people to use and interact with websites only work if we create content to be accessible. This means we need to carefully choose our language, color scheme, layout, and structure.

At UC Berkeley, we are committed to creating communications that can be used and understood by all people, of all ages and abilities.

What makes digital content accessible?

The Web Content Accessibility Guidelines (WCAG, pronounced “wuh-cag”) are international standards that have identified four accessibility principles . These are sometimes known by the acronym, "POUR":

• Perceivable : People can perceive of content through at least one of their senses. Example: People who are Blind can use web content by having a screen reader read it to them.
• Operable : People can use interactive elements, no matter how they are interacting with the content. Example: People who can't use their hands should be able to click buttons using dictation software.
• Understandable : People should be able to understand what the content means and how to use it. It should be predictable and consistent. Example: People using any device or assistive technology should be able to identify links and understand what happens when they click them.
• Robust: When websites are designed according the best practices, people should be able to use them on any device or with any type of assistive technology.

About accessibility, usability and universal design:

• Accessibility, usability, and inclusion by WAI
• What is universal design?
• The difference between accessible, usable, and universal design

Web accessibility perspectives (video: 7 minutes)

Web accessibility perspectives - compilation of 10 topics/videos, was this page helpful.

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Concepts to learn

Types of assistive technology.