how to make opening speech

How to Start a Speech: Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 11 minutes to read

When preparing a speech, knowing your audience is key. To tailor your message, consider their interests, demographics, and needs.

Choosing the Right Opening Line

Finding the perfect opening line for your speech is crucial in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners. Here are a few tips and examples to help you choose the right opening line.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For instance, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Lastly, connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
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• What is Self Compassion? (Exercises, Methods, Examples)

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15 Ways to Start a Speech + Bonus Tips

You have heard the saying “First impressions are lasting; you never get a second chance to create a good first impression.”

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). The introduction is basically the formal greetings for speeches, so let’s be sure to get this right to really hook the audience.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech By Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem. Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt top these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of speaking is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then ask a question requiring a show of hands.

Try something like this:

“This is a great time to be alive and in business in America. By the way how many people here are self-employed?”

Raise your hand to indicate what you want people to do. I have used this line, and after a number of hands go up, I then say to someone who raised their hand in the front, “How many people here are really self-employed?”

Invariably, someone will say, “We all are!”

I then compliment and affirm the answer:  “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Story

You can start your talk with a story. Some of the most powerful words grab the complete attention of the audience are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off with the words, “Once upon a time…” you tell the audience that a story is coming. People immediately settle down, become quiet, and lean forward like kids around a campfire.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively to the rest of the story.

The story technique is very effective.

In fact, its probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a speech to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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How to Open a Speech – 25 Ways & Ideas

We don’t want to break it to you, but you don’t really have all that much time. As a public speaker or presenter, you have but a scant few moments to open a speech or presentation with a powerful hook. Here, we offer 25 great ways on how to open a speech.

But first, a quick note about the two elements any speech opening should possess: it must be engaging and on message . The way you open a speech gets them in the door and your main point, or message, keeps them in their seats.

Notice that we said engaging and on message. A funny opening joke may engage the audience, but if it’s not directly related to your presentation’s main message , your audience may only remember the joke. There’s nothing funny about that.

What does it mean to be on message? First, you need one. As part of our public speaking workshops , we encourage our clients to themselves a simple question: What is the one thing, more than anything else, I want this audience to remember from my presentation six months from now? That one thing typically is your overarching message .

Some examples:

“Our nonprofit organization’s donations are surging and have more than made up for the dip in last year’s contributions.” “This program for at-risk youth is as beneficial for the overall community as it is for the actual participants. “ “My new product may look like many others, but what it delivers is unlike anything else on the shelf.”

Your messages are meaningful, but they become memorable when you frame them within the context of your open.

Understanding the Importance of the Speech Greeting and Opener

Just as a storefront business owner draws customers with their window display, or a publisher gets a sale because of an eye-catching book cover, your speech opening hooks your audience and keeps them in their seats.

The first few moments of your presentation are vital for its success.

For that reason, your presentation opening speech needs to be as engaging as possible. Niceties, such as introductions or thank-yous, or relevant (but uninteresting) logistical information are impediments to getting your audience immediately invested in your topic. We show you all about the three parts you should have in your presentation open here .

The opens that follow allow you to leap directly into the heart of your message and convey your main takeaway points quickly, creatively, and effectively. Your audience’s attention is precious. Give them an open that convinces them their investment of time will be worth it.

25 Ways to Open a Speech

These opens, from our book 101 Ways to Open a Speech , represent a mix of styles and methods. You can open your presentation speech with a third-person anecdote or share your own story. You can be persuasive or utilize the element of surprise. Some speech openers tell a story, others frame a topic, and a couple rely on modern technology. There’s a way to open a speech that is right for you, that reflects your personality, and that serves your specific goals and topics.

1. The Common Ground Open – Is there a gap between you and the audience? Perhaps you’re a 70-something speaking to some high school students, or a conservative Republican addressing a group of left-leaning advocates. If you have any chance of succeeding in sharing your message, you’ll need to close the gap quickly. Opening with a shared story, statistic, goal, or interest, and doing so with humility and grace, is an excellent way to bring the audience closer to you and to show them they have something to gain by listening to you. Imagine that a CEO of a large investment company is about to talk finances to a group of entry-level employees at one of your many locations. Here’s how she could start:

“You may not think I know what it is like to struggle, but at your age I was scraping for pennies, working two jobs, and still barely managing to pay my rent. It got easier when I learned to make my money work as hard as I was. It’s a lesson I plan to share with you today .”

2. Descriptive Open – A school administrator is talking to teachers about a new approach to student test prep. He could say:

“With your help, we are going to implement new lessons that reduce the rate of failure by increasing students’ opportunities to experience success.”

Are you still awake? Abstract concepts like “rate of failure,” “opportunities,” and “success” don’t exactly rouse an audience. When words are vivid, messages gain power and pop. Concrete and descriptive words, as opposed to abstract concepts, put the audience in the middle of the action. This version would be better:

“No one wants to see that big red ‘F’ on a test – not a student, not a teacher, and not a parent. With our new approach, and your help, we’ll be able to hand out a lot more ‘A’s’ and ‘B’s’—and the students would have worked hard to earn them.”

4. The Third-Person Anecdote Open – Stories are great ways to communicate the human condition. Therefore, choose a story or anecdote you’ve heard along the way – or pick one out of the local newspaper or online news story – and use it to reinforce your presentation’s main message. However, don’t start by saying, “I’d like to begin with a story.” Just start with the action:

“Three years ago, Walt Harris had his dream job, dream spouse, and dream home. He worked out five days a week, ate well, and mediated on weekends. Then he received a diagnosis from his doctor that changed his life. In the past three years, Walt lost his job, lost his home, and is close to facing divorce. Unfortunately, almost all of this was preventable.”

5. The Show of Hands Open – How many of you think this way to open a speech is overdone? How many of you think it could be done better? The question you pose should challenge conventional thinking, lead to a counterintuitive conclusion, or add a dose of unexpected humor. Likewise, this strategy works well if you are trying to sway the audience to reconsider previously held positions or beliefs. You must be quick on your feet to transition from the audience’s answers to the point you are trying to make:

“So, you think the sky is blue? Well, I’m going to tell you what happens on those days when it appears to be green.”

6. The Fable Open – Do you have something to preach but don’t want to sound preachy? If you lead off with a fable, or one of its literary cousins (allegories and parables), you can delve into moral lessons and insights about human behavior, all without sounding too heavy. In her book, “The Story Factor,” Annette Simmons writes that stories provide a more accessible route. A story, she says, is a “more dynamic tool of influence. Story gives people enough space to think for themselves.”

7. The Contrast Open – If speeches were boxing matches, you’d use the contrast open every time. This technique showcases the difference between diametrically opposed concepts, positions, ideas, or words. As a result, this approach is useful if you want to persuade others to change their perspective or embrace something new. Here are some of the themes that work well:

• Needs vs. Wants
• Obstacles vs. Opportunity
• Problem vs. Solution
• Possible vs. Impossible

8. The Information Gap – You know you will be facing a crowd of people who are quite knowledgeable about your subject. That’s OK. As it turns out, people who know a lot about a topic are still just as interested in learning about the parts of the topic they don’t know, according to American educator and economist George Loewenstein . If you can find a kernel of knowledge that exposes the gap or looks at the topic in a different way, you’ve given your audience ample reason to stick around to the end.

9. The Unexpected Definition Open – Dictionaries obviously do their jobs and do them well. However, there are times when a word gains more power when it is redefined. Say you are a valedictorian and you want to share how much your fellow students mean to you. Here’s a start:

“The dictionary defines classmate as a member of your class, but I define you all as so much more than that. We were each other’s friends, confidants, mentors, and guides. As worthy opponents, we challenged one other on the field and in the classroom. We were each other’s keepers and cheerleaders. And, we now can define ourselves as fellow graduates.”

10. “This Day in History” Open – This day in history you learned there were 25 ways to open a speech. That is a historical fact, but not a great citation. Fortunately, there are plenty of worthy, significant, thought-provoking, and interesting events you can find – a simple online search yields thousands – to illustrate your main point.

11. The Incorrect (or Ironic) Quote – Back in 2004, Microsoft’s Bill Gates told the world, “Two years from now, spam will be solved.” Oh yeah? Hindsight is 20/20, but that doesn’t mean you can’t benefit from the trove of ill-considered observations and incorrect assumptions about the future. Leading a presentation with an incorrect quote can help you transition to many powerful points, including the risks of false assumptions, the dangers of being slow to change, and the speed of evolution.

“We’re going to go on a dive to the deep sea. Anyone that’s had that lovely opportunity knows that for about two-and-a-half hours on the way down, it’s a perfectly, positively pitch-black world.”

When combined with a series of video images featuring bioluminescent sea creatures, the open transported the audience deep into the world of ocean exploration all from the comfort of their hotel meeting room.

13. The Bookend Open – Like the inseparable friends that they are, the Bookend Open must go with the Bookend Close, no ifs, ands or buts about it. Consequently, the theme, story, example, joke, theme, or fact that you offer in the open must return – in some fashion – for a visit in the end.

14. Rapid-Fire Statistics Open – A dietician wants to warn her audience about the dangers of gaining weight on a diet rich in fast food meals. She could start like this:

“Between 2013 and 2016, more than 1 in 3 American adults took a turn through the drive-thru or approached the counter to grab a fast food meal on any given day. For children and teens, a fast food diet has been associated with higher caloric intake and poor diet quality. That double whammy is a reality that more young people face, as studies have found caloric intake from fast food on the rise for children aged 2 to 18. The industry itself shows no signs of slowing. The fast food industry is a $198.9 billion business in the United States. It’s expected to grow by more than $20 billion by 2020.”

This data stacking is less about individual numbers and more about the broader point she is trying to convey. The main takeaway is this: Society’s propensity for fast food is growing and affecting the health of children and teens.

15. The Mystery Open – They fill bookshelves and dominate television listings. What are they? Those mysteries, psychological thrillers, and police procedurals readers and viewers can’t seem to get enough of. A mystery works fine for an open, too. Here’s one way to do it: Pose a single question at the start of your talk and then answer it piece by piece during your presentation – leaving the big reveal for the close.

16. The Multiple Choice – It’s better than the tests you remembered as a student or the online surveys you are asked to take. That’s because it’s your multiple-choice test and it’s the way you can draw your audience to your topic. This open is tailor-made for a talk with multiple perspectives about an issue or different solutions for the same problem. Here’s an example:

“As a company, we have several directions we can take in terms of growth and increased sales. We could a.) buy up smaller companies to diversify our portfolio of services, b.) cull some of our services and move resources to focus on only a few or, c.) we could opt to franchise. I’m going to spend some time on each and then offer the option that I think is the way for us to go.”

17. The Challenge Open – Challenges spur audiences to act or deliver on a goal. You could open a speech with a challenge if you are seeking legislative change, raising money for a project, looking to increase sales, or asking for volunteers. The main objective is motivation. The audience not only needs to buy-in to your message but take the actions to manifest it. Here’s one way to do that:

“Dreamers see possibilities where others see obstacles. I am here today to call upon my fellow dreamers to encourage those who are hesitant about the project to look past the stumbling blocks we face in the construction of this community playground and consider giving kids a chance to play.”

18. The Skeptical Audience Open – A doubting audience is a difficult audience – there is no getting around it. They may be untrusting of your ideas or against what you are proposing. Perhaps they have been disappointed in the past or are simply stuck in their ways. The more “hostile” the crowd, the faster you need to address the gap. While every open needs to be a blend of your goals and audience needs, this one requires careful consideration. Here’s the formula:

• Anticipate the major objections.
• Have a sense of divided loyalties – the intractable, the undecided, and the supportive. Identify which of those most needs to hear your message and adjust accordingly.
• Frame the message around their concerns, not yours.
• Avoid defensiveness.
• Acknowledge obvious truths early.

19. The Rhetorical Question Open – Do you think opening with a question engages audience members? Yes, it does. This method engages the audience from the get-go. A CEO might pose this question:

“We offer great services. We have a loyal customer base. And, we make improvements every year. So, why are we not No. 1 in our market?”

• Ask a puzzling question you promise to reveal in the end.
• Propose a riddle.
• Suggest that the audience complete a mathematical equation and promise to give the answer context during the speech.

21. The Activity Open – Of all the 25 ways to open, this one triggers the most immediate engagement. Use it during training sessions and workshops when you are trying to teach a specific skill. When an audience engages in an activity right from the start, they recognize the benefits of listening to the rest of what you have to say. Make sure the activity is challenging, however. If they breeze through it, they’ll spend the rest of the workshop twiddling their thumbs.

22. The Self-Effacing Open – Remember the speaker who offered a joke, only to have that become his message? Well, in this way to open a speech, humor also must be deftly handled. Modesty and humility are the hallmarks of people who can laugh at themselves – which are both traits that can attract an audience. If you are planning to laugh at your own expense, just make sure it’s not at a cost. Stay away from jokes that question your credibility or diminish the topic of your speech. And make sure your self-deprecating humor doesn’t sound too self-pitying (“I hope, like my receding hairline, you won’t similarly retreat for the exit before I am done.”). You don’t want the audience thinking about your weaknesses or paying undue attention to them.

• An audio testimony
• A recording of a song
• An oral account
• A snippet of a speech
• Sounds of nature

24. The PowerPoint Open – Ahh, the PowerPoint presentation … when used correctly it is a highly effective tool for the audience. When used incorrectly, it induces a snoozefest. Overly literal slides typically fall flat, while conceptual (and eye-catching) images make your words even more memorable. If you plan on using technology front and center, you should pick an image that captivates and intrigues, and forms a segue into the opening you want to tell. For instance, you are presenting a talk on how to create a stunning painting. You could begin with a slide that shows a big, bold, and colorful painting. You say:

“This painting is the manifestation of dozens of choices and decisions the artist made along the way from concept to completion. We only see the final product, but the real art is the way it all comes together.”

As you proceed, you show slides in reverse, moving from final product to blank canvas. Along the way, you bring the viewer through each step.

25. The Study Hall Open – Some presenters are faced with the dilemma of sharing data-heavy charts and graphs. To rely solely on PowerPoint is potentially ineffective – just too much data at once. So, take your audience back to school and to all those handouts. Edward Tufte , an expert in data visualization and a professor emeritus at Yale University, suggests using the “study hall” method. At the beginning of the session, distribute the handouts and ask the audience to read them. Following their review, you are off to the races. Your task is not to repeat what they have read but offer context and meaning. “

What’s Your Opening?

Back in 1973, a horse named Secretariat ran the Kentucky Derby in 1 minute and 59 seconds – breaking the two-minute mark for the first time in the then 99-year history of the race. His record still stands.

It doesn’t take a lot of time to do something great. The way you open a speech may not break any records, but it can have a long-standing effect on your audience. From the very start, you have an opportunity to influence others, establish rapport, and exhibit creativity. When done well, such effort is rewarded. Your audience not only connects with you during your talk but also remembers what you said long after your speech is done.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Open a Speech or Presentation

by Matt Eventoff

The audience is seated.  The lights dim and the room quiets.  All eyes are on the dais.  All too often, this is what is heard to open the speech or presentation:

“Hi, thank you for having me.  It is an honor to be here with you today.   My name is ____ _______, and I am going to be speaking to you today about_______.”

Looking around, here is what I tend to see:

1) People reviewing a physical copy of the program, their notes, even the labeling on the sugar on the table;

2) T-U-T/T-O-T – Typing under table/typing on table. The smartphones are out in force; it is not unusual to see laptops, netbooks or tablets out and being utilized as well;

3) Eyes looking up.  Eyes looking down;

4) Eyes looking everywhere but at the speaker.

So how do you effectively open a speech or presentation?

There are a number of effective ways to open a speech or presentation.  Here are four:

1) A Quote – Name a topic, and more often than not there is a great quote or saying that suits your subject matter perfectly. An example – one that I often use to open a presentation dealing with public speaking:

“It usually takes me more than three weeks to prepare a good impromptu speech.” – Mark Twain

2) A “What If” Scenario – Drawing your audience into your presentation is important and doing it immediately works wonders.  Getting your audience thinking right away by painting a scenario is very effective.

3) An “Imagine” Scenario – Same thought process.  Putting your audience members directly into the presentation by allowing each member to visualize a scenario is a great tool

4) A Question – Rhetorical or literal; When someone is posed with a question, whether an answer is called for or not, that person intuitively answers, even if just in his or her mind, and now that person is involved.

I will be periodically adding more opening tips. Stay tuned…

13 thoughts on “ How to Open a Speech or Presentation ”

Excellent information. I would love to hear your thoughts for best strategies on closings. Thanks Matt.

Good Points, Matt.

The Law of Primacy and Recency applies here. http://www.nosweatpublicspeaking.com/the-law-of-primacy-and-recency/

The First and Last things you say will be remembered by the audience. That’s why we need a Strong Opening and Strong Closing.

Thanks for the Post!

We have been trained as children to want a type of start to a speech that is not mentioned in your list…

When I read my daughter a story, it begins always the same way.

When a teacher reads a story to her class, it always begins the same way…

“Once upon a time…”

There is a business version of this start…

Moment in time, situation, aha moment…

“Three weeks ago i was at dinner with John and Mary. Over dessert, Mary said something to me that has changed the way I look at [topic of speech]…”

Nothing gets a crowd leaning in than a simple story about everyday life.

• Pingback: Beginning a Speech or Presentation - Four More Tips | Matt Eventoff

Another way to open a speech is to just dive right in to a story. No pleasantries, no introductions, just start telling a story. This immediately commands the audience’s attention.

the advic eof starting the speech was great…..it really worked…thanks!!

Great points……they were great help for me…thanx!!

• Pingback: Closing A Speech or Presentation, Part I | Matt Eventoff

Great post. A strong start makes a strong presentation, and these are good ideas to get the show on the road

• Pingback: Public Speaking: Five Great Ways To End A Speech | Mr. Media Training

that was the best thsnk you so much!  

it was very nice and a easy one for the students.thanks  

nice information matt i like so much..

Comments are closed.

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Electrify Your Audience with a Shocking Speech Opening

Suppose you were delivering a speech to raise awareness in your community about school security. How would you open your speech?

• “ I’m going to talk to you today about security in our schools… “
• “ School security is an important issue that we must deal with… “

Both openings are direct, to-the-point, and boring! What if there was a better way ?

A Better Speech Opening

Great speakers know how to open a speech in a way that hooks the audience into the presentation immediately. (Opening strong is one of the 25 essential skills for public speakers .) There are many ways to do this, including the use of drama and misdirection .

Imagine opening your speech with the following lines:

Tobacco. [long pause] Alcohol. [long pause] Guns. [long pause] Criminal items seized in a search [slight pause] of a 6th grade locker in a bad school district .

Why does this speech opening work?

Beginning the speech in this way generates interest for several reasons:

• Employs a classical technique: the Rule of Three .
• “ S eized in a s earch of a s ixth…” uses alliteration .
• Pauses after the three opening words add drama .
• Drama also created because the danger increases with each item (i.e. guns are more dangerous than alcohol and tobacco)
• Mid-sentence pause after “search” signals an important statement coming up.
• Audience thinks these items were seized from some criminal hideout, and then surprised to learn they were found in a school locker.
• All this in just 19 words.

If these items really were seized from a nearby school district, then you’ve got a “ripped from the headlines” opening. Otherwise, you might transition into the rest of your speech with “ We must act decisively to prevent this from becoming reality in our schools. ”

Try adding drama and surprise to grab the audience early in your next speech! Begin strong and keep going…

This article is inspired by index card wisdom from Jessica Hagy .

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19 comments.

Great post and totally agree. Great openings take effort and courage. I remember once, dancing (like a dad) to James Brown ‘I Feel Good’ only for 30 seconds but did I get the audiences attention – you bet!

Andrew, Your example is an excellent opening. There are a number of various techniques that work consistently to ‘hook’ an audience in opening a speech. I recommend that my clients use these technique not only in their opening but peppered throughout their presentations to keep the audience engaged: 1) Personal stories are perhaps the most compelling way to open. Even a good story needs to have a good hook. Here are some examples I use in stories I tell regularly: — “Stan rarely spoke before the age of 14.” — “The first time Bonnie stood up to speak in our presentation skills workshop, tears were pouring down her face.” — “Your predecessor was fired for 3 reasons …” 2) Ask a question or take a poll: — “How many of you have ever misplaced your car keys?” — “Who here is wondering why there is a stuffed dog on this table” — “Is (organization name) officially out of ideas?” 3) A provocative opening statement (as you suggested). — “67% of companies that go through major disaster such as fire, flood, burglary or sabotage resulting in loss of data are out of business in 2 years.” — “The average company loses a third of its customers every year.” 4) Read a compelling quote — “Presentation of ideas is conversation carried on at high voltage – at once more dangerous and more powerful.” from “Moving Mountains” by Henry M Boettinger 5) Engage the audience in an activity, such as a quiz. — “Whoever can guess the significance of these 3 numbers on the board will get this $5 bill.” — Call up a volunteer to engage in acting out a scene. 6) Use a prop. One client sent me an email telling the story of using an analogy, comparing his software’s “scalability and availability via redundancy to the design of a semi-trailer, which has dual axles and dual wheels on each axle for load capacity (scalability) and safety in case one tire gets a flat (availability).” He opened by holding up the toy truck as a prop.

Thanks for the detailed tips, Terry.

I have chosen this post for my weekly GreatManagement Inspirational Articles – The Best Advice From Around The Web.

Good article. For an alternate opening that grabs attention try telling you audience three things you “could” tell them. For example, in a speech introducing youself to a new group start by telling your audience “I could tell you that I was born in Decatur, AL ; the first of 9 boys; that I received my Doctorate in Social Science from Harvard in 2004; graduating with honors, or that I recently completed an assignment as a member of the national security advisory panel to President Bush. Instead, let me tell you… At this point you have the audiences attention and are credible without sounding like you are tooting you’r own horn. Just be careful not to sound like you are impressed with yourself. I’ve received a very warm response when I have used this technique. Try it for yourself.

Great post !

I remember a speaker in an anti smoking seminar begin this way ” Smoking helps you lose weight ! One lung at a time !” there was widespread laughter and the speaker was able to hold the attention inspite of it being a pre-lunch session !

I’ve never used a shocking speech opening.

I’ve used most of the other types… quotes, story etc, but never a shocker.

Thanks for the idea and the example… I might give it a try.

great site by the way.

Thanks for the tips! You write things in a very down-to-earth way that can easily be understood. I never thought of opening a speech in that way.

Thank you for some great tips. I think this has a highly exotic impact on the audience! I think I need to practice this to become an amazing public speaker. What would be the best way to practice does anyone know?

Thank you so much for making this accessible to people like “lil’ old me”! I am writing a speech for the rotary speech competition in Ashburton next week, it has to be finished tomorrow- I need all the help I can get! And this helped so much!! I loved the example, I agree that that works really well! Thanks again! X

Simple but potent advice.

Andrew, I am the editor of a quarterly magazine called CUE which is for speech/drama/public speaking teachers throughout NZ. I am seeking permission to reprint your fantastic article – Shocking speech opening in our next issue. I think our members would really appreciate it. Regards Donna

Great post Andrew. I love the way you give us a a superb example of an attention grabbing speech and then deconstruct it highlighting why it works. I wish more people would give thoought to the way they open their talks. Keep sharing your wisdom.

Thanks for this advice!!! It was really helpful for me to read your excellent advice on how to start a speech for my speech.

Good article. Have just coached a student to 6th place in an English Speech Contest for students all over Japan (around 20,000 students were competing), and I’m looking how to help my student get that “X-factor” that they need to get better next year.

A speech that gets everyone’s attention is a great way to start 🙂

Thanks Andrew – I really like how brief this post is, which makes it really pack a punch!

Some of the comments have added a lot of value to the discussion too. In particular, Terry Gault lists some great ideas!

For 5 more ideas for opening lines, also see this video by Patricia Fripp, former head of the National Speakers Association: http://remotepossibilities.wordpress.com/?s=fripp_5_openings

For almost 30 examples of opening lines, also see this PDF by Patricia Fripp: http://wp.me/p1PHR3-vT

Love the venn diagram. Love the rule of threes. Great rules to follow, but I have a hard time being dramatic when I’m speaking. I guess it’s one important thing to focus on when rehearsing.

Wonderful piece. Comes in handy once in a while. Thanks for sharing

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7 ways for opening a speech! The ideal speech introduction to grab your audience’s attention

Maybe you know this: you may or must give a speech, but how do you start? Whether you’re giving a speech as an employer or to your colleagues, or you’re an external keynote speaker, the principles are always the same. Likewise, your preparation is not much different: whether it’s a keynote at a kick-off event , the festive speech at the company Christmas party , a motivational speech at a team event or even a laudatory speech at an awards ceremony – the search for the right begining should not be left to chance.

How do you get your audience’s attention so that they want to listen and can follow you easily? How do you sound interesting? In this article you will get the necessary tips for your ideal start for your next speech to inspire your audience. I have collected these speech introductions and examples in my work in the field of public speaking as a presenter and keynote speaker in front of over 5 million people.

Why is the beginning, i.e. the first few minutes of a presentation, so important? This is where the first impression is being made. Your audience intuitively decides within a few seconds whether they like the speaker and want to follow. After that, you still have up to three minutes to pick up your audience with the content of your speech.

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The first impression is crucial for further success

There’s a saying that goes, “ There’s no second chance for a first impression. ” It takes between 100 milliseconds and 7 seconds for your audience to get the same impression of you. If you as a speaker fail to make that first impression, no matter how impressive your speech, it will be very difficult to pick up your audience. 

US comedian Jerry Seinfeld , one of the most famous American comedians of the 90s, said that his fame only gives him a starting bonus for the first three minutes – at the latest then he has to deliver. If you don’t enjoy the celebrity bonus in your speeches, that means you have to deliver right from the get go to win over your audience.

Requirements for the ideal introduction for your speech

Before you can wow people as a speaker and give any thought to content, you need to set the stage. If you want to give a good speech and move your audience from A to B, two things are essential: you need to know where you want to go and where your audience is coming from .

Know the outcome of your speech

If you don’t know in which direction you want to move your audience, then no amount of tips will get you there. So before you tinker with the ideal introduction, you need to be clear about what your outcome is .

 What feeling do you want the audience to have when you leave the stage? What impression do you want to convey as a speaker? Even more public speaking tips you can find here.

Know your audience members

If you want to catch a fish, you have to use a bait that tastes good to the fish, not to the fisherman . The same applies to presentations: who decides what is a top speech? That is, of course, in the eye of your audience. Therefore, it is all the more important to know who the people are, listening to your speech. 

An American proverb says that your audience doesn’t care how much you know until they know how much you care. Your audience won’t pay attention to you until they see that your speech is relevant to them. As a speaker, do you bring examples and tips and answer questions in your main points that matter to the audience? Do your main ideas strike a cord?

Tip: Try to find out as much as possible to know in advance what moves your audience and why people are here today. If you have the opportunity, use the time for successful networking and listen to their needs.

The goal of an ideal introduction to your speech

Only after you know your outcome and your audience you can focus on how to start your presentation, because now you know as a speaker in which direction your ship should sail. If you want to give a speech, you need to get your audience interested in you and your main points. For this to happen, you need the attention of your audience.

Speaker Tip: First create attention , then develop interest in your message and your main points to make it worth listening for your audience.

Giving a speech: seven perfect speech introductions

Now let’s look at tips and examples of how you as a speaker can inspire your audience. These tips should give you a guideline from where you can successfully transition from your chosen introduction to the main part and final part of your speech.

1. He who asks, leads – starting with a question

An elegant way to begin a speech is with a question . The goal is to engage your listener directly in your opening and generate interest. In order for the question to be effective, it must be tailored to your target audience. The question may be provocative, surprising or even make you smile, but it must be relevant.

For example, if you’re speaking to a group of retirees, a question like “Which one of you went to a disco last weekend?” would be just as out of place as asking a group of Wall street brokers “Which one of you has been involved in stocks?”. Your audience needs to feel like you know who you’re dealing with.

“Who remembers what they did last Saturday night?” was an opening I chose many years ago when giving a speech. Of course, after that, there was a story about my Saturday night that fit right in with the theme of my speech. People were immediately involved and everyone was thinking. Because just about everybody did something last Saturday and so it was relevant… even if many didn’t even remember it. 

With questions that fit the topics, you are sure to get the attention of the participants. However, always pay attention to what you trigger in your audience with a question and, if requested, also provide the appropriate answer.

Another speaking tip: When you ask a question, give your audience time to respond . Whether out loud, with a show of hands, or silently, people need time for what you say to have an impact. Of course, questions can also be used during your speech.

2. Start your speech with a quote

Using the words of another person in your speech is a proven way. The art of building a good speech is to pick up your audience where they are. A pointed quote that gets to the heart of your ideas or the occasion is the basic premise for choosing someone else’s statement as your lead-in. If people are familiar with the name of the person you are quoting, it gives you added credibility as a speaker.

Very similar to a quote is using a proverb to start your speech. Again, there is often a deeper wisdom behind it. Link this to the idea of your speech and you have a great introduction.

Again, I’ll give you an example from my own experience when I was asked to give a presentation on the topic of corporate mission statements many years ago. I decided to start with a quote, but the number of quotes on this topic are manageable. However, the corporate mission statement compares very well with the soul for people, and so on this occasion I found a quote on the subject of the soul and then drew the analogy with the corporate mission statement. “Outside the box” solutions are also the speaker’s friend. 

3. Inspire your audience with storytelling

A particularly powerful way to start is to share a story or personal real life experience with your audience at the beginning of your presentation. With a personal story, you create compelling moments and build an emotional connection with your audience. However, this is also where the biggest danger lies: your story must absolutely correspond to the facts and at the same time should have a connection to the topic of the event. The audience has a good nose for it, if you serve them a “suitably made” story.

Of course, storytelling is not limited to stories you have experienced yourself. You can also draw on a current or even historical event. Important, as mentioned above, is the connection to the goal of your presentation. Also, make sure that you start right in the relevant event and do not begin with Adam and Eve. Especially extroverted people like to get into narration and then it can happen that you lose the drive to your actual presentation and your audience is no longer on the point.

One of my stage coaching clients, for example, took his audience into a situation right at the beginning of his speech when he was at the start of his first triathlon. He immediately built up a tension, because he put his audience directly into it instead of talking about preparation and planning for the triathlon. Because he also found the right tone, the speech went down great. Bonus tip for your speech: Stories absolutely need to be rehearsed and tailored to your audience and the occasion. This does not mean, as already mentioned, that you add things, but that you leave out unnecessary things. Don’t just tell from memory, but really practice.

4. Start with an open loop

Starting with an open loop is something like the supreme discipline. Here, you start with a story, but don’t finish telling it until the end of your speech . This type of introduction is certainly a bit unusual and, in my opinion, more suitable for experienced speakers, especially to keep the tension high.

You start with the open loop in the same way as with storytelling and take your audience along until the point where the tension is at its highest. Instead of the resolution, you lead into the topic of your speech and then come to the main part, where the content is presented with further examples. Only at the end do you pick up the ball of your introductory story again and close the open loop.

As an example, I start one of my keynote speeches with such an open loop: I take the audience on my experience at the New York City Marathon. Since my preparation for it was far from ideal due to injuries, I wasn’t sure until the start how far I would run that day. My speech started with the thoughts going through my head at the start, with my uncertainty but also anticipation. The start of the marathon was then the Open Loop, which I only resolved at the end of the speech.

5. Enchant the audience with parables

A parable is a very short to short story which might not even have a plot of its own. While a parable can be told with action, as if something has actually taken place, it can also be about something hypothetical: “Imagine…” or “Suppose…”. In both cases, the point is that we want to make a connection to the content. 

The purpose of parables is to pick up the audience as they enter your presentation and provide an emotional experience that immediately introduces them to the topic through your words.

6. Facts, figures and statistics as an introduction for the speech

The FFS introduction is particularly useful if you have facts, figures or statistics that are not familiar to your audience and are also unusual. In addition, it must of course fit your topic and possibly support your thesis. A personalized statistic works best to meet your audience’s needs.

When we were designing the outline for one of my Executive Legacy Coaching clients’ investor pitch, we made a conscious decision to start with a number that would probably come as a surprise to many listeners. To back up the pain point that his product solves, he asked the panel how much they thought that an unhappy employee costs a company per year. Starting with that number was so effective because the audience’s estimates were all substantially lower than the true number, creating an a-ha effect.

7. Looking back

Another way to start your speech is with a look back . This variant is particularly suitable if you are to give a speech on the occasion of an anniversary or birthday. In your preparation, you should pay special attention to who is sitting in your audience: what connection do they have to the person or the company or the occasion and, above all, have they experienced the period themselves.

Some time ago, I had the privilege of being on stage at a company’s 20th anniversary. In order to give the audience as emotional an experience as possible, I first had to find out who was in the audience. Have people lived through these last 20 years, and are they likely to remember the moment from 20 years ago? Since my audience was mostly over 35 years old I assumed that was the case. Thus I dove into the world of 20 years ago: how did the world look and what moved people at the time? Immediately the people were in the emotions of the memories and from that I could then draw a bow to the company anniversary: “much has changed, but one thing has remained the same…”.

Giving a speech: here’s what you should avoid when getting started

Jokes are for comedians.

There are talented joke tellers and there are those who always flub the punch line. If you feel uncomfortable in the role of the joker, don’t do it. However, that doesn’t mean you can’t spice up the introduction with a little humor. Humor arouses positive emotions and loosens the atmosphere. A humorous introduction, which also works without a joke, signals to the participants that the event will not be dry as dust and that it is worth staying for.

Bonus tip: Humor is different in different regions and works best when you approach your audience with respect and humility.

Stay away from provocative introductions

A provocative introduction is like riding on a razor blade: very dangerous. You have to have an incredible ace up your sleeve to win your audience back. As a rule, I would strongly advise you not to use provocative introductions. If your audience perceives you as an unsympathetic person, no matter how ingenious the content of your speech, it will not bring the desired success.

Start with an apology

Some insecure speaker starts his speech with an apology for his insecurity or God knows what else. Please don’t do that. For one thing, the audience usually doesn’t notice it anyway, and for another, it immediately takes something away from your first impression. You might get sympathy for it, but in the rarest cases you will get the attention for your speech.

One of the most important tips I once received was that your audience wants you to win . That’s right, you read that correctly. Your audience wants you to be good. No one sits in the audience hoping for a boring speaker to come on now. Your audience wants you to do your job well. If you feel anxiety on the way to the stage, keep reading.

The way to the stage and the first seconds

The key to a perfect introduction lies not only in the preparation for your speech, but also in the emotional preparation in the moments before public speaking. Especially if you are nervous or even feel speech anxiety , it is even more important that you, to present convincingly, are in an ideal state.

Take a deep breath just before your performance, send positive emotions to your audience and off you go. Many speakers also like to take index cards with their notes to be prepared in case of an emergency. The phrase for the introduction as well as for the conclusion I would always write in full. For the main points, keywords are enough here.

When you finally arrive on stage, at first be aware of your audience . Before you begin, start with eye contact and confident body language to radiate stage presence . Only then, when you feel the attention of your audience, you start to talk. This confidence will automatically boost your credibility.

Bonus tip: if you’re unsure about your voice, a little voice training will help.

The ideal start for your virtual speech

Of course, the principles for your ideal start also apply at virtual events. So if you hold a webinar or a virtual presentation or are on stage at a hybrid event , nothing will change in the structure of your preparation. The main point in the virtual space is that you have to speak in front of the camera and this should be practiced. The specific elements of structuring your presentation stay the same.

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Feeling ready for your next speech?

In this article you have learned how to start your speech in an ideal way. Do you already have an idea which structure you like best? Remember that you always start with your outcome and your audience before you create a thread for your presentation.

The tone makes the music. Former American writer Maya Angelou summed it up this way: “Your audience won’t remember exactly what you said, but they’ll always remember how it made them feel.” Whatever the occasion, take your audience on an emotional journey.

If you feel that you still need help for your next speech or keynote , feel free to contact me  or just write me an e-mail ! Together many things are easier.

Which introduction appeals to you the most? Which start to a speech have you learned about here and would like to try out for your next performance? Please leave a comment below and share this article with someone who you think will profit from it. All the best for your next speeches.

There is no second chance for a first impression . The first impression is created in the first few seconds of perception and is crucial to whether your audience perceives you as likeable or unlikeable. If you mess up the first impression, the next few minutes will be a steep uphill climb to get the audience back on your side.

First, take three deep breaths and consciously put a smile on your face. Stand up straight, shoulders back, head up and visualize your audience and your goal. The important thing here is to move as quickly as possible from an internal focus (thinking about you) to an external focus (thinking about your audience). Imagine how your audience will benefit from your speech. For even more tips, I recommend you read my blog post Persuasive presentations: 3 Steps to Your Ideal State in Front of an Audience.

Ideally, you were introduced by a presenter who has also given some interesting background information about you to the audience. However, it always makes sense to leave nothing to chance here and, on the one hand, to discuss your introduction with the presenter upfront and, on the other hand, to include the most important points in your speech. I would always start with an introduction into the topic to get the audience interested and then introduce myself. The best way to find the right introduction is to read this article.

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10 of the Best Things to Say in Opening Remarks

Hrideep barot.

• Public Speaking , Speech Writing

An Opening Remark is the first sentence, phrase, or paragraph you utter at the beginning of your speech or presentation. Opening Remarks determine whether or not the audience will be intrigued enough to sit through the rest of your talk . The main purposes of opening remarks can be summed up as follows:

• Captures the attention of the audience
• Sets the overall tone and theme for your talk
• Introduces the situation/problem at hand

Here’s the game plan for this article:

1. Time Limit of Opening Remarks

2. audience expectations from opening remarks.

• 3. Do's and Don'ts of Opening Remarks

1. Shock them with Statistics

2. props and placards, 3. the potential of a promise, 4. sing a song, 5. strike the minds with a startling statement, 6. influence with imagination.

• 7. What if we use the "What If Scenario"?

8. Optimize that Outfit!

9. the strength of storytelling, 10. propose a problem, 1. writing opening remarks for meetings/seminars, 2. writing opening remarks for virtual meetings, 3. writing opening remarks for ceremony/event, in conclusion.

Even after reading this, you might wonder, ‘Why is it important for me to focus upon opening remarks?’ After all, it’s just a part of the overall structure of your talk, right?

Now, let me ask you something!

Have you ever found yourself in a situation where the moment a speaker started delivering his talk, you immediately felt disconnected and just couldn’t pay attention to it?

Soon, you began to yawn and decided to check up on the people sitting beside you but surprisingly, you found them staring at their wristwatches waiting for the talk to get over.

Most likely the reason is that the speaker forgot to pay attention to his/her opening remarks and because of this very reason, failed at capturing the audience’s attention. So, ask yourself, ‘Do you wish to be that speaker?’ NO, right?

Before I dive into the Complete Guide on ‘What to Say in Opening Remarks?’ , let’s first discuss a few guidelines that you must keep in mind while crafting your introductory remarks!

How to Write Opening Remarks? (Basic Guidelines)

An opening remark can cover 10-15% of the total duration of your talk. For example, if you are delivering a 7-minute long talk, your opening remark must last for at least a minute.

Let’s face it- every single time, we listen to a strong introduction, we ponder ‘How did the speaker do it effortlessly?’

Well, my friend, the secret lies in thinking from the audience’s perspective ! (a crucial step that most of the speakers skip)

This is the only way to figure out what will work in your opening remarks. So, ask yourself,

• If I were the speaker, would I care about the situation/issue at hand after listening to this opening remark?
• Does this opening remark intrigue me enough to hear the rest of the talk with all my interest?

3. Do’s and Don’ts of Opening Remarks

While each situation/issue is different, there are certain Do’s and Don’t’s of opening remarks that you need to keep in mind to not make your audience snooze on you! Because come on, we don’t wish to be those boring monotonous speakers!

Do’s of Opening Remarks

Serve a sneak-peek.

Remember how the trailer of any movie gives you an idea of what the movie is about but doesn’t give all the information to make you curious enough for the remainder of the movie? That’s exactly what we need to do here!

At the beginning of your speech, provide the audience an idea about the theme of your talk but don’t give it all in!

Give them questions to ponder over! After listening to your opening remarks, your audience should go like, ‘Umm, that’s interesting! Tell me more about it!’ But how do you do that? Keep an eye out for the section in this article where we talk about interesting ways to begin your speech.

Establishing Credibility

Now that you have your audience’s attention, your mission now is to make them trust you!

Because admit it, for the audience to truly believe your arguments, they must first trust you!

Consider thinking from your audience’s perspective and ask yourself, ‘What aspect of my life would relate the most with my audience and the theme of my talk?’ Once you have got your answer, narrate that personal anecdote! (Don’t go on blabbering, keep it short and sweet!)

Make Eye Contact and Smile

This is pretty self-explanatory! You would any day prefer a speaker who is smiling and seems confident as opposed to someone who has a serious face on with a monotonous voice.

So, remember to maintain eye contact (but not stare at them!) to make your audience feel like you are talking to them and not at them. But if you are afraid of maintaining eye contact, here a few things that you can try out:

• Consider looking at objects instead of people. You could look at the spaces between the chair or the wall towards the end of the room.
• If you have a bunch of friends sitting in the audience, convince them to scatter around at different junctures and you can look at them while delivering your speech.

Lastly, put on a smile if your speech topic calls for it (If it’s a sad topic, don’t smile, obviously!).

Don’t’s of Opening Remarks

Bid ‘goodbye’ to a bland ‘good morning’.

Starting your speech with a plain ‘Good Morning’ is by far the most mundane way and doesn’t really add to the listening experience of your audience.

After listening to a bland ‘Good Morning’, they would most likely go like, ‘Ah, here we go again!’ and we don’t want our audience members to think that way! So, put on your creativity hat and make your introductory remarks interesting!

Don’t Be TOO Creative

As discussed in the previous section, we wish to be creative but not too creative. Let me tell you why! We focus so much on making our introduction creative that we incorporate too many interesting elements, adjectives, and idioms-all of these together confuse the audience. We need to strike a balance between creativity and simplicity.

For example, if you are talking about ‘Why more people are watching dark content these days?’ Don’t start your speech narrating the emergence of OTT Platforms, it’s too broad! Instead, prefer narrating a personalized story of binge-watching dark content.

Don’t Keep your Introductory Remarks TOO Long

Avoid crafting an opening remark which is too long, stick to the time limit guidelines we discussed in one of the previous sections of this article. Keeping our opening remarks too long can bore our audience members to sleep and as a result, they might lose all their interest!

We’ve made an in-depth video of things we should NOT do when it comes to opening our speech. Check it out for deeper insights:

10 Types of ‘Interesting’ Opening Remarks

A strong speech introduction serves two purposes:

• Provides a gist of the theme
• Makes the audience intrigued for the remainder of the speech

Below-mentioned is the list of 10 best ways to write a strong introduction without sounding boring:

How to Begin your Speech with Statistics?

Starting your speech by throwing in some statistics, be it positive or negative, can help you capture your audience’s attention. Here’s how:

• Throw in a question regarding the fact by asking for a show of hands
• Now, present the fact
• Answer the question yourself by connecting it to the theme of your talk

Example of a Statistical Opening Remark

In this TED Talk, Dr. Tharoor uses statistics to arise the curiosity of his audience members using the exact method that I stated above. Check out the video to understand it better!

Opening Remark :

How many of you here are under 35? Okay, that seems pretty representative of the country; 65% of India is under 35. How many of you are under 25? Okay. Then you are not so representative because we have half of the Indian population pretty much under 25. We are an amazingly young country!

Now, this is just one way of presenting the fact in an interesting way. Well, we have written an entire article on ’11 Unique Ways to Present Facts Without Sounding Boring’ . So, make sure you check it out!

Instead of simply coming on to the stage and start speaking, shock your audience by doing something different. We all love surprises and with the right props and placards, you can get your audience interested for the entire duration of your speech.

How to Start your Talk with Prop/Placard?

No technical rules here! Put on your creativity hat and think ‘What Prop can you bring onto the stage which will relate to the theme of your talk?’ Once you have got your potential answers, ask yourself, ‘Which prop is the most convenient yet effective?’ Then, bring that prop onto the stage.

Hold on, don’t just present your prop! Use it as a guiding light to present the theme of your talk in a really engaging manner.

Example of Opening Remark involving Use of Prop

Let’s assume that you are delivering a talk on ‘Walking the Pathways of Sustainability with Old Modes of Transportation.’ This time, instead of simply starting to talk, you can enter the stage riding a bicycle!

Sounds interesting, right? (I’m sure your audience would find this to be intriguing too!)

Now, get off that bicycle, and speak about the theme of your talk by building a connection with that bicycle. This way, the audience would remember your theme nicely and be intrigued for the rest of your talk as well.

To witness the application of this technique in action, watch this TEDTalk by Hans Rosling on ‘The Magic Washing Machine’. Hans Rosling brings a washing machine on stage to illustrate his point. Here’s how:

Opening Remarks:

I was only a four years old when I saw my mother load a washing machine for the very first time in her life…

An irresistible promise would lure the audience in towards your speech in the hope of wanting to know more and that’s what you aim for, right?

But while you are at it, please make a point not to overpromise or exaggerate because this will hurt your credibility as a speaker and make the audience lose all their interest.

How to Present an Irresistible Promise in the Opening Remarks?

Step 1: Keep your opening statement something as simple like ‘Today, I’m about to tell you the secret to…’

Step 2: As a continuation of this statement, tell your audience what your secret is all about? For example, ‘Today, I’m about to tell you the secret to maintaining a healthy diet without losing out on junk food.’

Step 3: Now, don’t reveal your secret in the opening remarks itself. Wait till the body of your talk to reveal your secret!

Example of an Irresistible Promise

Opening Remark:

So, I know the secret to getting anything you want in life.

Allow me to ask you, ‘Are you intrigued after listening to her statement?’ (At least I am) But your task as a speaker doesn’t get over here, look at this video to see how she presents this secret and structure her talk to be all the more persuasive.

No, I’m not kidding! I mean it. Public Speaking is not just about simply speaking, your task as an orator is to inform as well as engage your audience.

And what’s a better way to engage your audience than singing a song?

Now, if you are not at all confident about your singing skills, don’t go for it! Go for any of the remaining 9 techniques but if you are a decent singer, I’d suggest that you go for it! After all, no one’s judging you, all you need to do is present your idea effectively!

How to Incorporate A Song in Your Opening Remarks?

Step 1: Pick a song, yes! There are two ways here: Either you can go for a song which you can disagree with while presenting the theme of your talk or you can go choose a song to agree with.

Step 2: Once you have a song that resonates with your theme in one way or the other, pick up a stanza (Don’t go for more than 2-4 lines here). Ideally, prefer picking the lines which you can directly relate with your theme and at the same time, the lines are popular enough for the audience to recall the song.

Step 3: Sing the song, tell if you agree or disagree, and then, present your theme in the follow-up statement

Example of Opening Remark involving Use of Song

The stars in the sky remind me why I live by love and I dream the future is bright as I look towards the sky. I live by love and I dream…

In this TED Talk, Kamica sings a song that talks about how music heals a soul and acts as a therapist. This, by the way, was also the theme of the talk she delivered. Check out this video to know in detail how exactly she effectively conveyed her theme in the opening remark- all because of a song!

What do I mean by this, you ask? You need to present an unpopular thought as our opening sentence , something that stands in opposition to the general belief of the public.

When you do this right, your audience will be intrigued to know more about how you defend this thought and that’s all what you are looking for- their undivided attention!

How to Write A Startling Opening Remark?

While deciding on this startling opening remark, ask yourself the following questions:

• What is the unpopular opinion about the topic I am about to speak on?
• Is the unpopular opinion startling yet believable?
• If I were to listen to this thought, would my reaction be, ‘Hold on, what did he just say?’

Example of A Startling Opening Remark

Hi, my name is Frank and I collect secrets.

Intriguing, isn’t it? That’s how Frank Warrren started his TEDTalk, ‘Half A Million Secrets’. Look at it!

We all love day-dreaming! So, why not use it to our advantage?

Present a step-by-step chain of thoughts for the audience to follow and let them immerse in that reality. For this to truly work, make sure that your description is vivid to control your audience’s thoughts.

How to Use the Hook of Imagination?

Step 1: First things first, decide on the emotion you wish to channel- Is it positive or negative? My suggestion would be to go for negative emotion since it is comparatively more powerful. Having mentioned this, present a scenario of “ what will happen if the audience chooses not to listen to you? ” Tell them what they have in store to lose.

Step 2: Next, present a series of thoughts (in the order of progression) for the audience to follow.

Step 3: Throw in a question at the audience. If you are channeling the negative emotion, ask something scary like, “Would you prefer being in such a scary situation? No, right?” Similarly, while channeling the positive emotion, ask something optimistic like, “You enjoyed that, didn’t you? So, how can we sustain this in reality?”

Example of Thought-Provoking Opening Remark

Let’s take an example of Ric Elias TED Talk where he channels the negative emotion with the help of his powerful imagination by narrating a story of a plane crash. Look at how he builds up this piece of imagination.

Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.

7. What if we use the “What If Scenario”?

Present an opportunity towards the audience to think with you and not think for you .

This ‘What if’ hook will bring both you and your audience on the same page. Once this is done, with the help of powerful storytelling as the next step, you can make the audience buy your thoughts in a structured manner.

How to Use the ‘What If’ Scenario?

Open up your talk with the phrase ‘what if’ and follow it up with a question.

One thing to keep in mind here is that your question should not reflect an existing reality but present a conflicting thought that challenges the existing perception of the public.

This way, the audience would truly ponder over your question and when they do, wait for some time and then, answer that question by yourself. Trust me, the audience will be more inclined to believe you!

Example of ‘What If’ Opening Remark

To witness this technique in action, watch this TED Talk where Cynthia Thurlow asks her audience a thought-provoking question regarding our daily meals.

What if I told that breakfast being ‘the most important meal of the day’ was wrong?

There’s no rocket science here! If your topic is closely related to a culture or even a place for that matter, the best bet is to wear that representative outfit to stand out.

How to Connect your Outfit with Opening Remark?

Before you dive into this method, cross-check with the event administration regarding dress code specifications. If no specifics are given and you have a theme wherein you can pull off a unique outfit, GO FOR IT!

Example of Opening Remarks involving Outfit

While representing Bhutan’s steps towards sustainability, Prime Minister Tshering Tobgay decided to wear a traditional outfit to represent his country in its truest essence. Watch this TED Talk to know how he connects his outfit with the overall theme of the talk.

In case you are wondering, No, I’m not wearing a dress and no, I’m not saying what I’m wearing underneath. This is a gho. This is my national dress.

Be it real or fictional- we all love listening to gripping stories. Do you have a personal anecdote to share? Awesome! If not, there’s nothing to worry about.

You can craft your own story as well or narrate a friend’s story too. But one thing to remember here is that our stories should hold realism. Don’t go too overboard because if the audience gets a hint of exaggeration, they might not believe you!

How to Include A Story in Opening Remark?

Mountain Curve is by far one of the most popular techniques to narrate a gripping story! Here’s how:

Begin with establishing the setting and then, slowly work linearly towards the climax of the story (the key challenge/problem). Once you have reached the stage of climax, focus on the step-by-step resolution of that conflict (solution).

Want to know about more ways of effective storytelling? We have written an entire article on ‘9 Storytelling Methods for your Upcoming Presentation’. Go check it out!

Example of Tell-tale Opening Remark

Watch this TED Talk as the orator Michael narrates a camping story and relates it with the theme of his talk, ‘Why renewables can’t save the planet?’.

When I was a boy, my parents would sometimes take me camping in California…

Remember how every movie begins with introducing a problem and focusing the entire narrative towards solving that one problem? That’s exactly what needs to be done here!

How to Introduce A Problem in the Opening Remark?

What’s that one related problem that you are addressing in the theme of your talk? Once you have identified this problem, use the call and response technique to prove the viability of that problem in front of your audience.

But hold on, ‘What is the call and response method?’ Here’s how it works:

• Throw a close-ended question towards your audience and ask them for a show of hands
• Analyze the response you get through the show of hands. Consider this as a direction to structure the remainder of your talk.

Once you have got your desired response through the show of hands, mold your rest of the talk towards solving that problem and give your audience a key takeaway!

Example of An Interrogative Opening Remark

While delivering a TEDTalk on ‘What makes a good life?’, Robert Waldinger begins his talk by proposing a problem. Here’s how!

What keeps us healthy and life as we go through life? If you were going to invest, in your future self, where would you put your time and energy?

Looking out for some more examples and inspiration to craft a strong opening remark? We have written an article highlighting 15 Best Speech Opening Examples and How to Use Them? Do check it out.

How to Craft Opening Remarks for Different Scenarios?

Even after reading about all these tips, I’m sure you must be wondering, ‘How do I decide on which technique to use?’

Don’t worry! I’m listing down a few scenarios along with the techniques which work the best there. So, let’s dive in!

Since meetings and seminars demand you to act professionally, you should not really go overboard with creativity and try incorporating fun and engaging elements.

Keeping the opening remark precise, minimalist, and to-the-point is what will work the best here.

Here are a few techniques that you can swear by in such a situation:

• Shock them with Statistics
• What if we use the “What if Scenario?”
• Propose A Problem

With the digitization stepping into our lives, virtual meetings have become an inescapable reality.

Since the attention span is really less in these online settings, you must strive towards making your talk engaging yet informative.

Here are a few techniques that can help you craft a suitable opening remark in this case:

• Props and Placards
• Potential of A Promise
• Sing A Song

But all these techniques won’t work until and unless you are comfortable talking to a camera. If you are not, make sure you check this article on ‘How to Speak (Well) on Camera? ‘

With an interesting line of order already at your disposal, your work as an orator is comparatively a lot easier in this case.

Since the tone of ceremonies and events tend to be either semi-formal or informal, you can afford to be a little creative by employing the following techniques to use:

• Influence with Imagination
• Optimize that Outfit

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Be wary of the fact that the opening remarks can make or break your talk!

I hope that this article provided you with some valuable insight into crafting a strong introduction for your speech. Remember not to use too many techniques at once as it will confuse and disinterest your audience.

Use one or a combination of two complementary techniques at the maximum to craft an effective opening remark and you will be good to go!

The next step now is to start working on your closing remarks. Don’t worry, we’ve written an article on ‘ 10 of the Best Things to Say in Closing Remarks ‘ for you to refer.

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Opening Speech

Whether you are opening for a small gathering such as minor events or a big one like global conferences, public speaking always gives people stage fright. If you are nervous, you have all the reasons to feel that way. You must already know it since you are here, but one helpful tip to combat nervousness is preparation. That said, turn on your gears and practice your speech writing skills as you compose your opening speech. 

10+ Opening Speech Examples

1. general opening speech.

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2. Energy Agency Opening Speech

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3. Global Citizenship Opening Speech

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4. Global Conference Opening Speech

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5. Opening Speech Template

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6. Opening Speech for Workshop

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7. Opening Speech Format

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8. Opening Speech on Cultural Management

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9. Opening Speech by the Honorable Minister

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10. Opening Speech in PDF

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11. Chairman’s Opening Speech

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What Is an Opening Speech?

An opening speech is a talk that people give to welcome guests and give a brief overview of what will happen in an event. People give this type of speech during formal and informal gatherings. Just as the name states, the purpose of an opening speech is to open programs. 

How to Compose an Impressive Opening Speech

Giving an opening statement means giving the people something to measure for their first impression. When you get on that stage and give your speech, you are doing the first performance of the event itinerary . It is your responsibility to set the vibe for the entirety of the gathering. That said, you should ensure to give a grand opening speech. 

1. Start With a Compelling Introduction

The first words that come out of your mouth when you hold the microphone are a defining factor in the quality of your speech. In writing this segment, ensure to incorporate a hook. It should be effective enough to captivate and retain the attention of your audience throughout your whole speech. One method that will help you to devise your introduction is by conducting an audience analysis . Doing this will give you an idea of how to catch the attention of your listeners. 

2. Acknowledge The Guests

Of course, one of the purposes of giving an opening speech at every event is to welcome the guests. Convey how thankful the organizers are for their acceptance of the event invitation . Also, do not forget to thank them for sparing time for the program. If there are important people on your attendance list , you should show them your appreciation by giving them a special mention. 

3. State the Purpose of the Event

The next step is to write the part where you explain the reason for holding the event. To make things interesting, you can give a very brief history or a fascinating fact about the program. Ensure to compose this segment properly. This part is what will give the audience an idea of what to expect for the ceremony.

4. Conclude Your Speech

In giving a welcome speech for guests , you should not consume too much of the people’s time. That said, after the previous steps, you should now start coming up with a conclusion. In concluding your speech, you should once again thank the guests. After that, you should introduce the next speaker or performer. 

What makes a good opening speech?

Good speech openings are those that can rouse the emotions of the audience. Despite that, you should tailor your introduction based on the formality of the gathering you are attending. For example, giving an opening speech for an event should be something that would brighten the atmosphere. On the other hand, when giving a welcome speech for conference , you should try a more formal approach and include essential meeting details.

How do you give a self-introduction speech?

Aside from mentioning your name, there are other things you should include in your self-introduction speech . Before deciding what details to add to what you will say, you should first consider your audience and the formality of the setting. Despite that, one universal tip that is appropriate for multiple circumstances is to give a brief background of yourself and your accomplishments.

What are essential things to remember when giving a speech?

In giving a speech, it is always advisable to compose a speech outline and practice what you will say. Another necessary thing that you should consider is how you will establish a connection with your listeners. One way to do this is by maintaining eye contact with your audience. Also, during your speech, you should use appropriate hand gestures.

Giving opening speeches are a heavy responsibility. Knowing that you would be the first person to go up the podium can make a person’s heartbeat twice as fast as it usually would. That said, you should prepare ahead and secure to write a killer opening speech. That way, you can walk towards the mic with confident steps.

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12+ Opening Speech Examples for Presentations & Quick Tips

Last updated on October 17th, 2023

These days, most of the audience prefers an informal approach in presentations, but at the same time, it must sound professional. When people prepare for any type of presentation, they often face this dilemma: how to start a presentation? What should be the opening speech? How much time should we take for the introduction part?

The first three minutes of your presentations are crucial to get to your audience with an engaging message and make the overall presentation effective. With the proper opening speech for your presentation, you can hook your audience, win the audience’s attention and get them audience interested in what you have to say. Check out some speech introduction examples to get familiar with this topic. Undoubtedly, if the beginning of your presentation is solid and exciting, the chances of success of your presentation increase. Opening your persuasive speech entirely depends upon your style and choice because when you are giving a presentation, you are required to be yourself and avoid putting artistic elements. So, choose something with which you are entirely comfortable.

If you are looking on how to start a speech then this article can help you to get some ideas. Here is a list of opening speech examples that you can use to prepare your presentations with a persuasive speech that convinces the audience. Find useful phrases and strategies to make your presentation a success:

1. Opening Speech with Greetings

This is the very basic, common and important step in which you need to greet your audience by wish them good morning/afternoon or evening (as per the time of session in which you are giving presentation). How to start a speech? Check out some of the examples below including a simple but effective speech introduction greeting example.

Example of Opening Greetings

Hello, everyone. I’d like, first of all, to thank the organizers of this meeting for inviting me here today.

Another example of opening Greeting speech.

Good morning, ladies and gentlemen. I am honored to have the opportunity to address such a distinguished audience.

2. Open the Speech by Giving Compliment & Show Gratitude towards your Audience

Secondly, just after wishing greeting to your audience give them compliment and choose some words which show that you are delighted to see them there.

Example: 

It’s great to see you all, Thank you for coming here today.

3. Give your introduction: Introduce Yourself

How you introduce yourself during a presentation is important. There are many ways to introduce yourself. Here we will see some examples on how to introduce yourself in a presentation. First of all, give your introduction start from telling your name. You can show some casual attitude by telling your short name or nick name, and then tell the audience more about your background and what you do.

For example, a good way to start introducing yourself could be:

My name is Louis Taylor, friends call me Lee sometimes.

Then introduce yourself professionally and give quite information about what you do and why are here today. For Example:

I am a software engineer by profession and working in ABC Corp. Today, I am here to provide you some exciting information about new technology, which is going to be very beneficial for you in future.

Another example of self-introduction speech:

For those of you who don’t know me already, my name is Louis Taylor, and I’m responsible for the software department at ABC Corp.

Using a self-introduction template and slide in your presentation, you can support your speech while presenting the information about you in the projection. You can also visit self introduction speech examples to find out some examples on how to introduce yourself and download self-introduction templates for PowerPoint & Google Slides.

4. Opening with the Topic of the Speech

Next is the part where you introduce the topic of your presentation or speech. Here are some examples of good opening speech for presentations examples on a specific topic.

What I’d like to present to you today is…

Or here is a simplified example of a good introduction for presentation in which we try to get the audience’s attention over the screen where you are presenting the content of your PowerPoint or Google Slides presentation.

As you can see on the screen, our topic today is…

5. Signpost

Put all your information in front of them and then put your proposal and its related information and key point by which you can implement and utilize that idea effectively. Now let collect these points to make a summary and concise illustration. Here is an example of presentation starting speech that you can use:

“Good afternoon every one, it’s great to see you all here, thank you for coming. My name is Louis Taylor, friends call me Lee sometimes. I am a software engineer by profession and working with ABC Ltd. Today we are here to know about new software so that we can take most of it. Firstly, we will look how it work, next we will discuss where can we use it, then we will learn what are its advantages and finally we will discuss what precautions are required to kept in mind while implementing it.”

6. Creating an Emotional Connection in Your Opening Speech

An effective opening speech is not just about presenting information or stating facts; it’s about forging an emotional connection with your audience. Building this connection can make your presentation more engaging, relatable, and memorable. Here are some strategies to achieve this:

Storytelling: One of the most powerful ways to establish an emotional connection is through storytelling. Sharing a personal anecdote or a relevant story can evoke emotions and draw your audience into your presentation. Make sure your story aligns with the overall theme of your presentation and adds value to your message.

Example of speech opening:

“Good morning, everyone. When I was a little boy, I used to watch my grandfather work tirelessly on his old typewriter. The clacking of the keys was a lullaby that lulled me into dreams of creating something impactful. Today, I am here to talk about the evolution of technology and its effect on communication, from typewriters of old to the smartphones of today.”

Relatability: Find common ground with your audience. This could be based on shared experiences, values, or aspirations. Doing so helps to humanize you, making it easier for your audience to relate to your message.

“Like many of you, I too struggle with maintaining a work-life balance in this fast-paced digital world. Today, I’ll share some strategies I’ve discovered that have significantly improved my quality of life.”

Utilizing Emotions: Use emotions like humor, surprise, curiosity, or inspiration to engage your audience. Different emotions can be used depending on the tone and purpose of your presentation.

“Did you know that the average person spends two weeks of their life waiting for traffic lights to change? That certainly puts our daily commute in a new light, doesn’t it?”

Remember, authenticity is crucial in building an emotional connection. Be yourself, share your experiences, and speak from the heart. This helps to gain your audience’s trust and keeps them engaged throughout your presentation.

7. Harnessing the Power of Visual Aids in Your Opening Speech

Visual aids are a potent tool in any presentation, particularly in your opening speech. They can grab your audience’s attention with a visually appealing cover slide, support your message, and make a lasting impression. Here are some ways you can utilize visual aids in your opening speech.

Images: An image is worth a thousand words, they say, and it’s true. An impactful or relevant image can pique the curiosity of your audience and set the tone for your presentation. Ensure the image aligns with your topic and contributes to your overall message.

“As you can see on the screen, this is an image of a barren desert. It may surprise you to learn that this was once a thriving forest. Today, I’ll be talking about climate change and its irreversible effects.”

Short Videos: A short video can be a great way to engage your audience. This could be a brief clip that illustrates your topic, a short animation, or even a quick introductory video about you or your organization.

Example of a presentation opening statement:

“Before we start, let’s watch this brief video about the incredible journey of a raindrop.”

Infographics and Charts: If you are sharing statistical data or complex information, infographic slides or charts can simplify and clarify your message. They are visually engaging and can help your audience understand and remember the information.

“Take a look at this chart. It shows the exponential increase in cybercrime over the last five years, a topic that we will delve into further today.”

Slides: A well-designed slide can provide a visual structure for your opening speech. It should be clean, easy to read, and should not distract from your speech. Avoid cluttering your slides with too much text or complex graphics.

“According to the infographic on the screen, we can see the three core areas we’ll be focusing on in today’s presentation.”

Remember, the goal of using visual slides is to enhance your message, not overshadow it. They should complement your speech and provide visual interest for your audience. Always test your visual aids beforehand to ensure they work properly during your presentation.

8. Engaging Your Audience with Rhetorical Questions

A rhetorical question is a powerful tool you can use in your opening speech to provoke thought and engage your audience. By posing a question that doesn’t require an answer, you can pique your audience’s interest, make them think, and steer their focus towards your presentation’s key points. Here’s how to use rhetorical questions effectively in your opening speech:

Spark Curiosity: Use a rhetorical question to spark curiosity about your topic. This question should be thought-provoking and relevant to your presentation.

“Have you ever stopped to wonder how much of your life is influenced by social media?”

Highlight Key Issues: A rhetorical question can help highlight the key issues or problems that your presentation aims to address. This will help your audience understand the importance of your topic.

“What would happen if our natural resources were to run out tomorrow?”

Encourage Reflection: Encourage your audience to reflect on their personal experiences or beliefs. This will make your presentation more relatable and engaging.

“How many of us truly understand the value of our mental health?”

Set the Tone: You can also use a rhetorical question to set the tone of your presentation, whether it’s serious, humorous, or contemplative.

“Is there anyone here who doesn’t love pizza?”

Remember, rhetorical questions are meant to stimulate thought, not to put anyone on the spot. Make sure your questions are relevant to your topic and are appropriate for your audience. With the right questions, you can grab your audience’s attention, keep them engaged, and guide their thinking throughout your presentation.

9. Leveraging Statistical Data in Your Opening Speech

Using statistical data in your opening speech is a powerful way to capture the audience’s attention and lend credibility to your message. Surprising or impactful statistics related to your presentation’s topic can instantly make your audience sit up and take notice. Here’s how you can incorporate statistical data effectively in your opening speech:

Relevant and Interesting Data: Choose statistics that are directly relevant to your topic and are likely to pique your audience’s interest. This data should enhance your message and provide valuable context for your presentation.

“Do you know that according to the World Health Organization, depression is the leading cause of disability worldwide, affecting over 264 million people?”

Simplify Complex Data: If you’re presenting complex or dense data, make sure to simplify it for your audience. Use percentages, comparisons, or visual aids like infographics or charts to make the data easily understandable.

“Look at this chart. It represents the staggering 80% increase in cybercrime incidents over the past five years.”

Credible Sources: Always ensure your data comes from credible and reputable sources. This not only adds legitimacy to your presentation, but it also boosts your credibility as a speaker.

“According to a recent study published in the Journal of Environmental Science, air pollution contributes to 1 in 8 deaths worldwide.”

Shocking or Surprising Data: If you have statistics that are surprising or counter-intuitive, they can be an excellent way to grab your audience’s attention and spark curiosity about your presentation.

“Can you believe that, according to the United Nations, we waste approximately 1.3 billion tons of food every year, while one in nine people worldwide go hungry?”

Using statistical data in your opening speech can help to highlight the significance of your topic, draw your audience in, and lay a solid foundation for the rest of your presentation. Remember to present your data in a clear, accessible way, and always cite your sources to maintain credibility.

10. Creating a Powerful Hook with Anecdotes and Quotations

Anecdotes and quotations can be a powerful tool in your opening speech, serving as hooks that draw your audience into your presentation. They can provide a human element to your topic, connect with your audience on an emotional level, and add depth to your message. Here’s how you can effectively incorporate anecdotes and quotations in your opening speech:

Relevant Anecdotes: Sharing a relevant anecdote, whether personal or related to your topic, can make your presentation more relatable and engaging. Your anecdote should be brief, interesting, and serve to illustrate a point related to your topic.

“When I was a teenager, my family’s home was destroyed by a fire. That experience ignited in me a passion for safety measures and awareness, which brings us to today’s topic: fire safety in residential areas.”

Inspiring Quotations: A well-chosen quote can add depth and perspective to your topic. It can inspire, provoke thought, or set the tone for your presentation. Presenting it with a visually appealing quote slide increases the chances to make a lasting impression. Make sure the quote is relevant to your topic and from a credible source.

“Albert Einstein once said, ‘The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.’ This leads us into our discussion today on the importance of mindset in personal development.”

Humorous Anecdotes or Quotations: Depending on the formality of the setting and the topic of your presentation, a funny anecdote or quote can help to relax the audience, making them more receptive to your message.

“Mark Twain once said, ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ As a fellow writer, I can relate to this sentiment, which brings us to our topic today: the art of concise writing.”

Remember, your anecdote or quote should serve to enhance your message, not distract from it. It should be interesting, relevant, and appropriately timed. With the right anecdote or quote, you can create a powerful hook that engages your audience from the outset.

11. Integrating Storytelling in your Opening Speech

Storytelling is a compelling method to make your opening speech memorable and engaging. A well-told story can create a strong emotional connection with your audience, making your presentation more impactful. Here’s how to effectively weave storytelling into your opening speech:

Choosing the Right Story: The story you tell should be relevant to your topic and capable of illustrating the point you’re trying to make. It could be a personal experience, a case study, or a historical event.

“Years ago, I worked on a project that, at the outset, seemed destined for success. But due to a lack of clear communication within the team, the project failed. Today, we will be discussing the importance of effective communication within teams.”

Creating Suspense: Build suspense in your story to hold your audience’s attention. You can do this by posing a problem or a conflict at the beginning of your story, which gets resolved by the end of your presentation.

“One day, as I was walking through a remote village in Africa, I came across a scene that profoundly changed my perspective. But before I reveal what it was, let’s discuss the issue of clean drinking water in underdeveloped countries.”

Showing, Not Telling: Make your story more vivid and engaging by showing, not telling. Use descriptive language and paint a picture with your words to make your audience feel like they’re part of the story.

“As the sun rose over the bustling city of Tokyo, I found myself in a small sushi shop tucked away in a quiet alley, experiencing what would become a pivotal moment in my culinary journey.”

Relatable Characters: If your story involves characters, make them relatable. Your audience should be able to see themselves in your characters, or at least understand their motivations and challenges.

“Meet Sarah, a single mother of two, working two jobs just to make ends meet. Her struggle is the reason we’re here today, to discuss the issue of minimum wage in our country.”

Storytelling is a powerful tool that can bring your presentation to life. A well-told story can captivate your audience, making your message more memorable and impactful. Be sure to select a story that aligns with your overall message and is appropriate for your audience.

12. Incorporating Interactive Elements in Your Opening Speech

Involving your audience from the get-go can make your presentation more engaging and memorable. By integrating interactive elements into your opening speech, you can foster a sense of participation and connection among your listeners. Here’s how you can do it:

Audience Polling: Modern presentation software often includes real-time polling features. You can ask your audience a question related to your topic and display the results instantly.

“To start, I’d like to ask you all a question. (Show poll on screen) How many of you think that Artificial Intelligence will significantly change our lives in the next ten years?”

Questions for Thought: Pose a thought-provoking question to your audience at the beginning of your speech. It can stimulate curiosity and get your listeners thinking about your topic.

“Before we delve into today’s topic, I want you to ponder this: what would you do if you had only 24 hours left to live? Keep that in mind as we discuss the importance of time management.”

Physical Engagement: Depending on the formality and size of your audience, you can incorporate physical engagement. This can range from a simple show of hands to engaging activities.

“By a show of hands, how many of you have ever felt overwhelmed by the amount of information available on the internet? That’s what we’ll be discussing today: information overload in the digital age.”

Interactive Quizzes: Quizzes can be a fun and interactive way to engage your audience and test their knowledge on your topic. It can also serve as a hook to introduce your topic. You can use a free Quiz PowerPoint template to ease the job of creating a quiz for your presentation.

“I have a quick quiz for you all (show quiz on screen). Let’s see who can guess the most common fear among adults. The answer will lead us into our topic of discussion today: overcoming fear.”

Remember, the goal of incorporating interactive elements is to engage your audience, so it should be relevant and add value to your presentation. Tailor your interactive elements to suit the needs and preferences of your audience, and you’ll have a winning opening speech.

What are the Objectives of Preparing a Good Introduction and Opening Speech?

As we mentioned earlier, the first minutes of your presentation are crucial to hook the audience and let them pay attention to the message you want to convey. This will depend on the type of presentation (if it is persuasive presentation, informative presentation or a presentation for entertaining the audience), but in general terms, when presenting we need to:

• Capture the audience’s attention
• Present information, opinions, ideas to the audience.
• Present important details about a specific topic.
• Sell an idea.
• Make the information memorable so it can persist over the time.
• Get your audience to take action, a Call to Action. E.g. purchase a product, enroll to something, fundraise, etc.

Real-Life Examples of Effective Opening Speeches

Barack Obama started his speech in the White House Correspondents’ Dinner saying: “You can’t say it, but you know it’s true.”

In same cases, humour can be a great companion for your speech. If you can use humour in a positive way, then getting a laugh in the first seconds of a presentation can get your audience hooked. It is a great way to open your speech.

Final Thoughts

Try to make habit of starting your presentation this way, it will sound great. You may come across several more opening speech examples for presentation but, once you implement this you yourself will realize that this is the best one. Alternatively you can learn more on quotes for presentations & speech topics  to use during your presentation in PowerPoint, learn how to close your presentation , or find other relevant speech introduction greeting examples.

49 comments on “ 12+ Opening Speech Examples for Presentations & Quick Tips ”

thank you very much

Hi Kavishki, we hope the article was useful for you. Will be great to learn more about how you have used the speech examples. If you need more speech ideas, I’d recommend you free Persuasive Speech topics .

hi,good morning all of you.i’m shadi.now i’m going to do a panel discussion.we want some informations from you we believe all will support us.

Hi Kavishki, good morning. Can please provide more information about the Panel Discussion needs and if it involves a PowerPoint presentation? We’d be happy to be of help!

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• Welcome speech

How to write a welcome speech in 3 steps

With a printable welcome speech planner, outline and a sample welcome speech

By:  Susan Dugdale  

So, you've been asked to give a short welcome speech for an event. Congratulations! And now you want to be doubly sure you get it right. The right content. The right tone. Plus, the right length!

You'll find everything here you need to do that easily, from start to finish. 

Jump in. You are just three steps away from a completed welcome speech. Shall we start?

The fastest and best way to get your speech done is to:

• skim read this page to get an overview of the speech writing process, ( the welcome speech template and the planner you're going to use), to  read the example welcome speech , and to find out more about the function of a welcome speech and the importance of its tone .
• then download, print and complete the welcome speech planner .
• and lastly, use the notes you made in the planner to write your welcome speech . To help with that, you can download and print the outline of my example welcome speech to use.  Edit, and add your information to make the speech your own.

Return to Top

The welcome speech template

To be effective your welcome speech needs to meet expected, as well as any specific, requirements dictated by the occasion.

The 6 standard welcome speech content ingredients

There are six common or standard content items in a good welcome speech.

• Greetings to welcome everyone and thanking them for coming along.
• Acknowledgement of special guests, if there are any.
• An introduction of the event itself and a brief overview of special highlights the audience will want to know about.
• Any important housekeeping information, for instance: where the bathrooms are, where lunch will be served and when...
• An introduction for the next speaker, if there is one.
• Thanking everyone for coming once more and then concluding having made everybody feel at ease, eagerly anticipating what is to come.

Numbers 1, 3, and 6 are basic essentials you cannot do without. Numbers 2, 4 and 5 may, or may not, be applicable. Pick what you need from them to fit your occasion.

Short sample welcome speech for a conference 

Now let's put all six ingredients into an example of a short welcome speech to open a conference that you can adapt for your own speech.

* (This speech is pure fiction! I made it up to show you how it's done. You'll see its tone is formal rather than informal to fit the occasion. I don't think there is a group called Parents United. However, there are others with a similar mission: 10 Inspiring Organizations that Promote Literacy and Education .)  

Example welcome speech - "Readers by Right"

"Sue-Ellen Thomas, Jim Smith, Jane Brown and all of our guests, good morning!

My name is April Molloy, and it's my privilege and great pleasure on behalf of Parents United to welcome you all here today.

We are delighted to have you with us to participate and share in this special occasion, our 5th annual Children's Day Conference. Thank you for coming. That many of you have willingly traveled long distances to be here serves as a reminder to us all just how important our work is.

Parents United is committed to actively raising the quality of life for every child. We want all children, regardless of race, creed or circumstance to achieve their full potential. Our task is to make it possible. Our mission is to provide practical, step by step assistance.

This year our theme is literacy. We've named the day 'Readers by Right'.

Thanks to the 1948 United Nations Universal Declaration of Human Rights, we are aware of 'rights' in many spheres, including education.  Article 26 declared it should be compulsory and free for children.

That goal is as pertinent today as it was then. And it's a goal I know we all share - the full development of every child. As a body, Parents United recognizes good reading skills established in childhood as the foundation of fulfilling, and ongoing education.

We are honored to have Sue-Ellen Thomas, Jim Smith and Jane Brown with us today. All three are esteemed specialists in teaching young children to read.

Sue-Ellen has worked for a long time with educational authorities to establish programs putting in place necessary pre-reading skills. Her hard work needs no introduction. The results speak for themselves.

Jim and Jane bring their passion, and knowledge of how to reach those in our communities who are frequently overlooked or bypassed. Their work among disadvantaged English-as-a-second-language families has bridged gaps that were deep dark chasms.

Prepare yourself to be challenged, excited and inspired.

And before I handover to Lesley Watts, our coordinator for 'Readers by Right', who will outline the day's various events, I want to say once more on behalf of the Parents United organizing committee, welcome. It's wonderful to see so many of you here." 

Get your welcome speech started

To shortcut wondering, "Should I say this?" or "Maybe I should say that?" and "Then again there's also ...", I have a very simple solution for you.

Get yourself a printable welcome speech planner

Download and print my  special greeting address planner .

It covers ALL the necessary ingredients that go into preparing a successful welcome speech. It's simple to use and easily filled out. Once it's done, writing your speech will be a lot less hassle as you'll have the core content ready to work with.

Writing your welcome speech

Tips to help you get your speech right.

When you're entering information into your speech planner:

• ensure you've got all the names of individuals or special guests you need to mention specifically and, that you know how to pronounce each of them. Also check that you know and use their preferred pronouns: them/they, she/her, he/him...
• double check the remarks you're going to make about them, or anything else, are factually correct.

Use your introduction of your guests/or the event, as a "teaser" for what is going to come. It will help create anticipation in the audience. Don't ruin it by giving too much away! Just enough to tempt and no more.

Keep it brief. One to two minutes is generally sufficient.

(The word count of my sample welcome speech is 357. It will take approximately 2 minutes to say .) 

Use the S-S-S formula for success: Short, Simple and Sincere. Your listeners will appreciate it.

Get a printable welcome speech outline

If you would like to use and adapt the structure I used in my sample speech as the foundation for your welcome speech, click the link to download the printable: welcome speech outline .

Then edit; delete, amend and add, until you are done.

Get a hand with vocabulary

If you're stuck for words, here's a large selection of  adaptable welcoming phrases with example s entences.  Reading through them could help you to find exactly what you want.

What does a good welcome speech do?

An effective welcome speech has three important functions. It:

• signals the official beginning of an event . It says to the audience, hush, sit down, stop talking and listen. What you came for is starting!
• sets the tone for the occasion through the choice of language used . For example, using light-hearted and informal words to welcome guests to a dear friend's birthday party may be completely appropriate.  However, the same type of language to welcome family and friends to a memorial service is unlikely to be. In that setting, people generally expect a more solemn and formal word choice. They could be deeply offended and think the use of casual language is disrespectful.  Understanding and getting tone right is a key element in the overall success of your welcome speech.  
• unites the audience . It draws everyone together in the common purpose at the heart of the occasion. For example, at a birthday party, the welcome speech invites everyone to join in celebrating the person whose birthday it is. The welcome speech opening a specialist conference will affirm its principal purpose: the coming together of people with mutual interests to meet and share new knowledge. Or if a welcome speech is given to newcomers in a workplace, club or educational setting, its purpose is to give an introductory overview of how things work to help them feel more at ease in their new situation - to help them develop a sense of belonging.

Getting the tone right for an event

What is tone.

Tone is the combined impact of the words chosen to express something, with how they are structured and, delivered.  All three elements come together to create tone * . 

Get tone wrong, and your welcome speech is a disaster.

Get it right, and it's a triumph!

(Yes, that's hyperbole but I'm sure you get the idea. ☺)

* Tone - a mood, quality or feeling

How to choose the right words

The beginning of getting tone right is to think about your audience and the event itself. Your goal is to unite and bring them together in the main purpose at the core of the occasion. What type of language will do that most appropriately and easily?

To answer that question, think about the common interest everybody shares - the principal reason behind them getting together.  It will help guide your language choice.

Is it a fun event like a birthday party for close friends and family? If so, then informal language is likely to be the most apt.

You might hear something along the lines of: "Well, here we all are! The big day has finally arrived. Jean-Marie is 50! Half a century! How on earth did that happen?"

If it's a remembrance service for someone who has recently died, the language you're likely to hear is more formal.

For example: "Friends, family, colleagues, thank you for joining us today to celebrate and give thanks for our dear Jean-Marie. Your presence is gratefully appreciated." 

What is appropriate? What is expected?  Do spend some time thinking tone through. Misunderstanding and getting it wrong can be very embarrassing for everyone. If in doubt, ask someone whose opinion you trust.

Related helpful pages

Help rehearsing your welcome speech.

Get  step by step instructions on how to rehearse  including how to make and use cue cards.

And please do rehearse. It makes a huge difference! You'll sound, and look better. Taking the time to rehearse shows respect for yourself, the audience and the event. Truly.

Help to manage pre-speech jitters

Nervous? If you're shaking in your boots at the thought of having to speak in front of an audience, click  overcoming public speaking fear  for assistance. Take your time. The page has 14 tried and tested suggestions to consider.

Help with other types of welcome speeches

Or perhaps you need  welcome to the family speeches   or a  church welcome speech sample ? Click the links to find easily adaptable examples.

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Lessons from the MUN Institute: How to Write an Opening Speech

Public speaking is a highly valuable skill you have the opportunity to develop through Model United Nations. Knowing how to prepare and deliver well-organized and thoughtful speeches will help you in school, your future career, and the rest of your life.

At an MUN conference, you will have many opportunities to give speeches. As the representative of your assigned country, you will be expected to speak about your country’s policy on the committee topics and your proposed solutions.

There are two main opportunities to make speeches in Model UN:

• Speakers List: When the committee begins, the chair will create a list of delegates who wish to give speeches. These speeches are typically about the how each country feels about the topic, and range from 1-2 minutes long. The first time you speak on the speakers list is referred to as your opening speech . You should prepare this speech before the conference. After your first speech, you can sent a note to the chair to request to be put on the Speakers List again.
• Moderated Caucus: Whereas the speakers list is about the topic in general, a moderated caucus is about a specific part of the topic. A moderated caucus has no Speakers List; delegates must raise their placards and wait for the chair to call on them to speak. Each delegate typically gets 30 seconds to 1 minute to speak, and have to focus on the topic of the caucus.

Public Speaking Structure

One of the easiest way to organize your speeches in Model UN, especially for opening speeches, is to use the following three-part formula:

• Hook: An engaging way to grab your audience’s attention;
• Point: Your country policy on the topic; and,
• Call to Action: Possible solutions to the topic.

The beginning of a speech should grab your audience’s attention. It should give your audience a reason to listen to you – otherwise they won’t. An attention-grabbing introduction is often called a “hook.” There are many different types of hooks, but here are a few common ones that work well in Model UN.

Question: Asking the audience a question is often an easy way to get their attention.

Example: “Do you think it is possible for us to live in a world without poverty? The people of my country think so. We believe we can achieve the end of poverty.”

Quote: A quote engages the audience when they recognize the figure you’re quoting.

Example: “Fifty years ago, United States President John F. Kennedy said, ‘Ask not what your country can do for you, but what you can do for your country.’ Today, ask not what the world can do for you, but what you can do for the world.”

Statistic: A statistic can grab an audience’s attention if it is surprising or interesting.

Example: “Over 1 billion people around the world live on less than US$1.25 a day. Over 1 billion people live in extreme poverty.”

Story: A story is the oldest form of communication and if told well, can certainly grab an audience’s attention. But speeches in MUN are typically very short, so keep the story brief!

Example: “Several years ago, in rural Pakistan, a girl was walking to school when a gunshot rang out – and she was shot in the head. The Taliban any girls to go to school. But that girl survived, and today she fights for girls’ right to education around the world. That girl’s name was Malala.”

The point is the purpose of your speech. It is the reason why you’re speaking. Once you have your audience’s attention, you should deliver your point. MUN speeches are often short, so stick to one point. Make it significant but simple to understand. It is better to say one thing well than many things poorly.

In opening speeches in MUN, the “point” is to state your country policy on the topic. Then offer 2-3 reasons explaining why your country had adopted this policy.

Example: “The Republic of Korea believes that education is a human right, and that all people should have access to education. Education is a pathway out of poverty for millions in developing countries, like Korea was just a few decades ago. Education is the driver of change and development in this world, and education is critical for the human race to continue to thrive and grow.

3. Call to Action

Good speeches end with a “call to action,” which is when you tell your audience to go and do something. Your call to action is your specific solution to the problem.

Example: “To provide universal access to education, Korea proposes the creation of an international fund called ‘Education For All’ that will support 3 programs in developing countries: building more schools, training new teachers, and preventing girls from dropping out of school. We call upon the international community to create and donate to this fund, so we can guarantee education as a right globally.” 

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How to write a MUN Opening Speech

With Examples

Writing an opening speech in MUN can be a bit challenging.

Common questions we get from delegates before going to a conference. “What should I say in my opening speech?” “Should I read out my Positions Paper?” “How do I take all the research I did  and fit it into a short opening speech?”

Before you start working on your MUN opening speech, you should know the topic, done some research, and preferably already have written a position paper . 

A MUN opening speech should cover the following:

• Problem The specific problem you want to solve – 1 line.
• Clash Solution – What you want to do about the issue – 1 line.
• Information Back up your views on the issue and solutions with facts from research . – 2 lines
• Action Solution Details – The step by step how to solve the issue. – 3 + lines

What not to do:

Do not repeat the problem . Everyone knows what it is. Repeating the problem is a great way to waste precious speech time. Your first sentence should be what you want to do. That is what the other delegates are more interested in.

Your first sentence should be a clear clash. To impact the committee it is not enough to bring vague ideas. There needs to be engagement between delegates and your ideas need to be discussed by others.

You know your idea is important when countries that oppose your idea fight against it while countries who are on your side support it. Other delegates’ ideas clashing with yours is what gives them both life and makes them interesting and relevant.

For this reason, a good MUN opening speech needs to have:

Information

Clash is your solution in one specific sentence. The Clash is framed as a two-sided solution which the other side can object to. Information is properly used facts. Call to Action is the policy you want to see implemented. The guide below will explain how the CIA formula works and how to use it to create your influential, informative, and rhetorically sound opening speech. Let’s get to it!

• Intro to CIA
• Opening Speech Structure
• Topic Types
• Opening Speech Examples

Introducing CIA

CIA is the foundation for any MUN opening speech. A strong CIA speech, will convey a clear and consistent message to your fellow delegates that you know what you are talking about and have a plan. Clear communication is the key to  successful MUNing in your committee. Missing your C lash, I nformation or A ction can result in confusion about where you stand on the matter and your outlook on how to solve the issue at hand. 

Just Remember CIA:

I nformation

C la sh – What you want to do in one specific sentence. .

I nformation – Relevant facts. numbers, that support your speech. Information can also be facts about your country that justify your position.

Call to A ction – How you will carry out the one line “what” you states in the Clash.

Before we explain how each part of CIA works, it is vital to understand clashing with at least a few other delegates is an important litmus test for how relevant your talking points are.

Why 100% Agreement = Irrelevance

A Model United Nations opening speech should present a problem, as you perceive said problem, and give one or more practical policy proposals on how you propose to solve it. However, if everyone agrees with you, no one will talk about your ideas.

When no one talks about your ideas, they will fade from the discussion. This is why your framing of the problem needs to clash with the world view of other delegates. The debate between you and those who oppose your ideas will keep both ideas alive. Hours later, if you find a compromise with the other side, you will get credit for making the biggest difference. If you cannot find a compromise, you get credit for sticking to your principles. In both cases, if your clash is central to what takes place in the committee, you will get the credit for shaping the discussion and bringing the ideas that led the direction the committee took.

This is why it is not enough to say what is correct, or even important. It needs to arouse some kind of response to remain relevant and important. Ideally, the way you frame the debate will be so relevant and well presented that the committee clashes along the lines you set and the rich and relevant discussion takes up a central place in the committee, or at least is relevant to enough delegates to keep it going as a secondary discussion. For this reason, the first part of your MUN opening speech is called a Clash.

What you want to do.

Clash definition: A confrontation of solutions.

We cannot censor people who incite violence in a country with freedom of speech. Vs We must censor people to ensure physical safety from those who successfully incite violence.

You cannot censor and not censor at the same time and there you have a strong clash.

For something to be a clash, delegates from your committee need to be on either side of it. If there are no two sides, the committee won’t debate it. Instead, your ideas will either unanimously go straight to the unimportant clause section of the resolution or fall entirely out of discussion. Either way, it will not be central to determining the direction the committee goes.

Examples of Clash:

Revoking asylum status for anyone who does not agree to get vaccinated at the border.

Advocating for megacities to have their own independent legal system.

The United Nations should fund water filtration in countries that suffer volcanic eruptions.

In all of these examples, there is a clear ‘yes’ or ‘no’ question. The answer to these questions will be the main one to divide the committee room.  

An idea that everyone agrees on is Off Clash . Off Clash statements (Like the Ebola virus is bad or tornados are dangerous) are a waste of precious speech time that could be further used to develop your Clash or Call to Action. (More on Clash and Off Clash in the expanded explanation below)

Which clash should you choose?

  Some topics have many possible clashes. In those cases, you should choose the one you feel will be most relevant to the discussion.

Committee : World Health Organization

Topic: Combating the Zika Virus

Clash 1: Increase the number of doctors sent to Peru to treat Zika.

Clash 2: Remove patent restrictions to let countries locally develop medicines to counter Zika.

Clash 3: Suggest countries around the world teach children about the world’s top deadliest diseases.

 The general concept of combating Zika is an Off Clash topic. No one will say the Zika virus is a good thing. To find the Clash you need to go one level deeper and decide what type of discussion will best serve our country’s interests.

It is clear that Clash 3 will save the least leaves and bring the least immediate benefit. It will also likely get little or no discussion time.

When choosing between Clash 1 and Clash 2, Paraguay would open for Clash 2, as creating generic medicines would be cheaper not only for fighting Zika but could also make medical treatment cheaper across the board. This idea would also be of interest to Angola, who faces similar constraints on creating generic medicines, even though they do not have the Zika virus. As a rule of thumb, it is better to choose a clash that is not only relevant to your country but many others can also agree with it.

Information = Hard facts that support your case

A strong MUN speech needs to have relevant facts and numbers that support parts of your speech.

Without information, your fellow delegates can only rely on your word, which might not give enough credibility to what you have to say. Numbers, names, dates and hard facts show what we are saying exists in the real world and is not an opinion. Numbers are the best form of information to use and the hardest to argue with.

No “Information”

The coral reefs are very important. Huge numbers of people who live near a reef. Corals also protect the shoreline of many countries. Also, many countries, like the US, and make a lot of money from tourism.

With “Information”

The coral reefs are very important. 962 million people (Roughly an eighth of the world’s population) lives within 60 miles of a reef. Additionally, corals protect 100,000 miles of shoreline in over 100 countries from being batters by the ocean’s force. The coral reefs also generating billions of dollars in tourism revenue. The National Oceanic and Atmospheric Administration’s National Marine Fisheries Service estimates the annual commercial value of U.S. fisheries from coral reefs to be over $100 million.

Which sounds smarter?

Information does not exist in a vacuum. There is no such thing as facts for facts sake. 

Information in a CIA speech should always do one of the following:

• Supports why your Clash is the most relevant
• Shows why your Call to Action is the most important
• Shows why your country has the position it does
• Disproves information brought by another delegate

Information in follow up speeches usually moves between these four. In earlier speeches the “I” focuses more on your own world-building and less on countering other countries. However, MUN simulation has a lot going on and the Information should be used, as deemed appropriate, on a case by case basis.

Call to Action (CtA) is a statement designed to give instructions for an immediate response.

In MUN, your CtA is the practical policy to solve the issue you set up in your clash.

Without a clear CtA other delegates will not know what to do with the Clash and Information you presented. Worse, they can use what you set up in your speech to justify other CtA’s.

A Call to Action needs to be Specific, Measurable, Achievable, Relevant and Time Bound (SMART). 

Your CtA needs to be specific as to:

• Where you will get funding from
• Which organizations will be involved
• What you will send

Clash: Let’s send teachers to the refugee camps in Ethiopia.

CtA : Hiring 300 teachers who specialize in teaching English and Math, to United Nations run high schools at the 3 refugee camps in the Tigray region in Ethiopia.

We can’t send “teachers” as we don’t know what types how many, where to send them or what they are going to do. However, when we look at the CtA, we can guestimate the cost of 300 teachers who specialize in English and Math and now know where to send them.

A good Call to Action explains the problem, the solution and what it’s going to do.

Specific actionable policy ideas will allow you to direct the discussion, and later take credit for the ideas when everyone else has the same general stance (ex. “humanitarian aid”).

Structure of an opening speech

The opening speeches at most MUN conferences are 60 seconds. 

However, you should ask your conference team if you are unsure about the opening speech times since this could differ. Take into considerations, a delegate could motion to change the opening speeckers time during the course of the conference or a chair could change the time due to other unforeseen reasons …. So  even if the opening speech is as short as 30 seconds, or as long as two minutes, the structure remains the same.

• Information – Sprinkled throughout

Call to Action

Clash breaks into two parts, clashline and explanation.

How to start an MUN opening speech

A good MUN opening speech goes straight to the point. The longer you take the more of a risk you run that they’ll find someone else to focus on like passing a note, writing an opening speech of their own, chatting to the delegate next to them, etc. Your strong opener is your Clashline.

Clashline – Your first few lines. It tells the listener what clash you want to focus on. Shouldn’t be more than 10 seconds.

Examples of Clashlines:

Syrian refugees who spent over three years in refugee camps should get work visas Countries should be responsible for their own epidemics The UN should send food aid to the people of North Korea

Clash explanation – Your next few seconds should explain why what you are speaking about is important by showing why your clash is the correct one.

Examples of Explanation: Clashline: “The UN should send unconditional food aid to the people of North Korea.” Explanation: “The leadership is stable and not looking to change any time soon. Life will continue the same for the elites as the people are starving. This is why the food should be sent now.”

This is a good example of getting straight to the point. Within four sentences we have a clear idea that human rights come second to the leadership of the DPRK. This clarity of Clashline and Explanation can be used in any MUN committee from the General Assembly, ECOSOC, DISEC, SOCHUM and WHO to the Security Council and even a crisis committee.

Information Facts in your speech always have a purpose. That purpose is almost always one of the following: – Show why your Clash is the most relevant – Show why your Call to Action will make the biggest difference – Explain why your country has the position it does – Disprove information brought by another delegate

Use of information to strengthen a speech

Clash: The UN should send unconditional food aid to the people of North Korea. Kim Jong Un is 35 years old. He’s not going anywhere anytime soon. At the same time, 10.5 million people, which is 41% of the total population, are undernourished. Life will continue the same for the elites as the people are starving.

You should describe your policy / solution halfway through your speech at the latest. This is because you need time to elaborate on your solution. No idea is clear in one sentence. You will need time to explain why it is important and why it is going to work.

Use of Call to Action

The United Nations should send 240 million tons of food aid to the Democratic People’s Republic of North Korea. This food should be sent over two years. 30 million should be sent every three months as long as Kim Jong Un abides by the following.

• Regular scheduled UN inspections every six months.
• Surprise inspections are accommodated.

This text can be turned into clauses for a draft resolution. The main idea is clear.

Closing your Opening Speech

After your Call to Action, a summary sentence can be a nice way to close your speech.

However, this should not come at the expense of your content or important details of your Call to Action. Style should never trump substance.

What if you have extra time in my opening speech?

If you find yourself with extra time in your opening speech, and you used the CIA format in your speech.

Do the following:

• Elaborate on additional points you didn’t get enough time to introduce.
• Set up ideas that you can follow up in your next speech.
• Reinforce your main points.
• End your speech early if you really have nothing to add.

It should be rare to have extra time in your opening speech if you planned wisely, when you happen to find yourself with extra time use it strategically.

Types of MUN Topics

How it impacts your opening speech.

There are three types of MUN topics, Open, Semi-Open and Closed.

Types of MUN Topics:

Open Open topics are very broad and should be significantly narrowed to create the clash in an opening speech.

Example – Combatting the Slave Trade

This topic is very broad and could be about anything that has to do with slavery in the world today.  What does slave trade mean? It could be child slavery, forced labor or the sex trade. It could be placed in the developed world or developing world. It could be about countries of origin, transit countries or destinations. To be debatable the opening speech needs to move from the topic to something specific to set the Clash.

Semi-Open Semi-Open topics are similar to open topics and should be narrowed and focused. They have more direction than open topics but you are still required to choose from a few directions to set the clash.

Example – The right to the internet of children in developing countries

There is an understanding of what types of countries and populations that we’re focusing on but there is still work needed to set a Clash. What ages are the children? Who is providing the internet, government, the UN or an NGO? What about the devices to use the internet?

Closed topics have a clear main clash. Most, or all, of the countries in the committee will fall onto one side or the other. For closed topics, countries without a clear point of view still need to pick a side before they can begin discussing the issue.

Example – Sending aid to the people of North Korea.

While you still need to decide what types of aid, how much and what conditions, the question of “should we send aid” is a yes or no question that each country should have an opinion on and which strongly influences their starting point in the discussion.

You can learn more about the three types of MUN topics here.

Below are MUN opening speech samples for an open and closed topic.

MUN Opening Speech Examples

The following MUN speech examples show both good and bad opening speeches. After the speech, there will be a breakdown according to CIA and an analysis of the speech evaluating what worked, what didn’t and why.

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MUN Opening Speech Example – Open Topic

Committee: World Food Program

Topic: Eradicating Global Hunger

Country: Norway

Honorable chair distinguished delegates,

The first step to stopping starvation is improving access to clean water, critical for food growth. Half of the 800 million people without access to clean water live in Sub-Saharan Africa. The Kingdom of Norway believes that the WFP’s efforts should focus on community-oriented aid to promote self-sufficient living. Norway thinks self-operated water harvesting devices are a good way to do this. The University of Akron in Ohio developed a water harvester that produces 10 gallons of drinking water per hour from thin air. The UN should purchase, and distribute, water harvesters to the countries most in need such as Niger, Burundi and Mozambique. For the UN to ensure long term success, the WFP should transfer harvesters and not funds to the countries in need.

The Breakdown

The first step to stopping starvation is improving access to clean water , critical for food growth. Half of the 800 million people without access to clean water live in Sub-Saharan Africa . The Kingdom of Norway believes that the WFP’s efforts should focus on community-oriented aid to promote self-sufficient living. Norway thinks self-operated water harvesting devices are a good way to do this. The University of Akron in Ohio developed a water harvester that produces 10 gallons of drinking water per hour from thin air . The UN should purchase, and distribute, water harvesters to the countries most in need such as  Niger, Burundi and Mozambique . For the UN to ensure long term success, the WFP should transfer harvesters and not funds to the countries in need.

Clash – Improving access to clean water is how we tackle global hunger.

When asked in a question, “Does stopping starvation means providing access to clean water as the first priority?” Some countries will agree and some will not.

Information – 400 million people don’t have access to water in sub-Saharan Africa. (Numbers) Water harvester in the University of Akron produced 10 gallons of water per hour. (Numbers and names) Niger, Burundi and Mozambique are countries that could use this. (Names)

Call to Action – The UN should replace cash with water harvesters and give them directly to the people in need.

This Call to Action has two parts. In a follow-up speech, Norway can say that they give $975 million in aid to sub-Saharan countries. This can support why they want to make sure their investment is spent correctly. Also, even if the committee doesn’t go for water harvesters, or even water, the idea of not sending cash to the countries in need can still be central to the discussion.

Speech Analysis

Norway is hedging her bets and, while going in strong, leaves room to maneuver. The subtext of her case is countries should use whatever they are given responsibly and handing cash to governments is not an effective means. As long as whatever policy is chosen is done more responsibly (by what Norway considers responsible) she can still have a strong impact on the committee even if none of her policies go through.

MUN Opening Speech Example – Closed topic

Committee: International Organization for Migration (IOM)

Topic: Changing visa policy to combat illegal migration

Country: United Kingdom

Honorable chair distinguished delegates, 

The United Kingdom is strongly against making visa access easier. While the death of the 39 Chinese found inside a refrigerated lorry from Bulgaria on October 23rd, 2019 is regrettable, our only option is informing potential migrants of the danger to themselves.

Illegal migration into Britain is around 650,000—give or take a couple hundred thousand. Many of these enter countries on tourist visas and then stay. Changing the laws will only give smugglers more opportunities.

Britain proposes the UN create translated online platforms to apply for legal visas, while also showing the dangers of illegal migration. The UN should invest in the proliferation, so this information reaches the right people. The smugglers who get past our x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers are extremely resourceful. If we loosen visa laws, they will adapt and continue to take money from the poor but now with the white hats, we handed to them.

Honorable chair distinguished delegates,  The United Kingdom is strongly against making visa access easier . While the death of the 39 Chinese found inside a refrigerated lorry from Bulgaria on October 23rd, 2019 is regrettable, our only option is informing potential migrants of the danger to themselves . Illegal migration into Britain is around 650,000 —give or take a couple hundred thousand. Many of these enter countries on tourist visas and then stay . Changing the laws will only give smugglers more opportunities.

Britain proposes the UN create translated online platforms to apply for legal visas, while also showing the dangers of illegal migration . The UN should invest in the proliferation , so this information reaches the right people. The smugglers who get past our x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers are extremely resourceful. If we loosen visa laws, they will adapt and continue to taking money from the poor but now with the white hats, we handed to them.

Clash – Do not change the visa laws. Like at all.

Information – 39 victims inside a lorry from Bulgaria (numbers and names), Illegal migration into Britain + – 650,000 (number), x-ray machines, canine units, heartbeat monitors and carbon-dioxide sniffers (specific names of detection methods.)

Call to Action – UN online platform in local languages explaining the visa process and warning of dangers. UN should create a mechanism to make sure the platform reaches relevant people. (How to reach people needs elaboration in later speeches) 

This speech starts with the UK clearly stating that they are against changing visa status, which shows which side of the main clash he is on. He brings information which he knows those who want to change visa status to save lives will bring up and says, despite that, he is against.

The UK brings many new stakeholders into the discussion such as the resourceful smugglers and how most illegal migrants come with tourist visas and stay.

As draft resolutions are practical policies, it isn’t enough to be against changing visas. The UK also needs to propose something proactive. The online resource is a good policy proposal in that it gives the IOM sometimes to advocate for which does not require a change in visa law. All countries that don’t want to change their immigration policy can get behind this idea that does not really change anything. It’s a position that many countries could back and might even get a majority. By putting the focus on resourceful smugglers, the UK is moving away from the danger to human life by saying the real enemy is the smugglers, who will be empowered by changing visa law.

Examples of Bad MUN Opening Speeches

Example bad opening speech - #1.

Committee : ECOSOC

Country : Egypt

TOPIC :  Rebuilding the Middle East

We, the Arab Republic of Egypt believe that we should help rebuild the Middle East and specifically Syria .

While the 580,000 casualties of the civil war in Syria are extremely regrettable, the real victims are the people trying to stay alive in the conflict zone that is modern Syria. More than 6.2 million people are displaced . 13.1 million are still in need of humanitarian assistance . The estimated unemployment rate stands at 54 percent . Also, 83.5 percent of the 19,454,263 Syrians live below the poverty line . Cities have been engulfed in crime, police stations closed down and the overall police personal dropped from 100,000 officers to 20,000 . Rates of theft increased, with criminals looting houses and stores. To fix this problem we need to rebuild the Middle East by rebuilding Syria!

Clash – Rebuilding the Middle East = Rebuilding Syria 

Information – A lot of facts about how difficult life is in Syria.

Call to Action – There is none.

This speech starts with the clash going half way. It focuses the rebuilding efforts on Syria. This excludes Iraq, and other candidate states, but is also a fairly predictable option which could be expected from a majority of delegates (at least if the committee takes place late 2019).

After the place setting in Syria, the speech brings many facts. This shows research but a clear lack of focus. The facts shows life in Syria is difficult, but the knowledge that life is difficult for Syrians is something everyone in the committee probably knows. The information is scattered between those who need aid, those who are unemployed and the information about dropping police forces. There is no Call to Action to make use of the data so the listener is left with the conclusion that life in Syria is hard, which they knew before the committee began.

Furthermore, the information in this speech can be used to support almost any Call to Action, from sending emergency humanitarian aid workers throughout the country to giving 100% support to Bashar Assad to reassert full control. This is the danger in giving a speech with a sort of Clash, Information and no Call to Action. Anyone can use your facts to support their own agenda.

Example Bad Opening Speech #2

Country : Ireland

The Republic of Ireland declares that we need to rebuild the Middle East ! Ireland believes that we should take action against the war and apply sanctions against the rebel terrorists in Syria and even resort to military action if necessary to stop the war. Syria is in such a poor condition because of the west’s irresponsible behavior regarding the war. The millions who died and fled are directly our fault. This is the same level of neglect seen after the Vietnam war in 1975 , when we left over 2 million as the casualty count and fled to lick our wounds and rebuild ourselves. Once the war is over, we should send financial aid to rebuild Syria again and prevent any future wars from happening. 

Clash – Unclear. 1) Rebuild the Middle East (off clash), 2) Apply Sanctions against rebel terrorists in Syria, 3) Resort to military action.

Information – Vietnam war ended in 1975. Casualty count of over 2 million.

Call to Action – Send financial aid.

This speech is a mess of mixed messages. The Clashline is Off Clash, as there likely isn’t a country who would say they do not support the idea of rebuilding the Middle East (whatever that means). We then hear “we should apply sanctions against the terrorists in Syria” with no further explanation of how this will work or who they are. We then hear “resort to military action to stop the war” with no explanation about who we are taking action against. It could be the undefined terrorists mentioned before. It could be the Syrian army. It could be someone else.

The information in this speech is about the Vietnam war. The example is extremely dated, and the numbers undefined and possibly incorrect. However, the larger issue with the information is that it doesn’t serve a purpose. The west abandoning the Middle East is never even hinted at in the beginning of the clash. It also has nothing to do with the one liner Call to Action that comes later.

The Call to Action, if we can even call it that, has nothing to do with any previous part of the speech. If anything, sending aid is the opposite of sanctions and war, both of which have nothing to do with the American withdrawal from Vietnam in 1975.

Overall, this is a confusing speech where each part sends a different message from the other parts. This speech is very open to highjacking by another delegate who will say that this speech supports their ideas. Another option is this speech is ignored. What is clear is the direction the committee takes will likely not be set by this speech.

Example Bad Opening Speech - #3

Committee : ECOFIN

Country : Peru

Topic : Responsible Usage of Arctic Resources

Peru believes that every Arctic country has the sovereignty to use their resources .

However, because of the climate changes, we should create a special committee that will discuss this subject and find ways to decrease the ecological damage. The Arctic region contains major reserves of uranium, copper, tungsten, gold, diamonds and most importantly gas and oil . In addition, it’s one of the largest freshwater reservoirs in the world. Climate changes and release of contaminants in the Arctic have potential to affect European and global weather patterns. The Arctic is particularly sensitive to the effects of global warming, and icebergs are melting at a rapid rate. Scientists fear that it will cause a significant rise in sea levels around the world, and that in the 20th of the 21 century there will be no ice zone at all during the summer.

Clash – Countries can use resources within their territory.

Information – Names of resources in the arctic and some more scattered data.

Call to Action – Create a special committee.

This speech starts with a pretty clear Clash, that countries who have access to the arctic can use their resources as they please. The next line contradicts the first and presents either an alternative Clash or a Call to Action in the form of creating a “special committee” to find ways to decrease egonolical damage (first time this is mentioned).  The rest of the speech is an array of information that doesn’t really point at anything. Some of it counts as Information in the form of new facts but most of what is said doesn’t really serve a purpose. At the end of the speech we are left wondering what was the point. From the third sentence the speech rambles on with no connection to the Clash or Call to Action which end up forgotten by the end of the speech..

Example Bad Opening Speech - #4

Country : Cuba

The Arctic states are completed and integrated by customary international sea law and several treaties. The Arctic includes areas of the national sovereignty. Cuba fully respects these sovereign rights and will be ready to play their role to confront global challenges with its scientific and technological expertise and leading companies to contribute to a sustainable Arctic development while respecting the ecosystem and indigenous people.

In this frame, Cuba expects the extending bilateral and multilateral cooperation in the Arctic, in the framework of international law to create a committee to cooperate in the following subjects : wider access of geo- strategic interest , scientific cooperation on climate change and environmental protection , economic expertise in the use of mineral resources , cooperation on human lives in extreme climate conditions .

Clash – None.

Information – None.

Call to Action – Create a committee to do basically everything.

This speech opening with what is clearly not a clashline. Cuba then says they “fully respect sovereign rights” and continue with a run on sentence (specifically how they will “ play their role to confront global challenges” using “scientific and technological expertise and leading companies” to “contribute to a sustainable Arctic development” while “respecting the ecosystem and indigenous people.”)

This delegate’s opening speech, unknowingly, tries to cover everything. The same can be seen in their call to action where the committee is created to do 5 separate things, which could each be an entire Call to Action in its own right.

This speech is hard to follow and tries to commit to so many different things. As a result, almost any other delegate can say that Cuba supports them. There are buzzwords like terms that have no clear link between them such as “sustainable Arctic development”,  “ecosystem”, “indigenous people” and more. Overall, it is a difficult speech to follow where the listener is left without a clear idea of what the delegate wants, unless if what they want is absolutely everything.

Country : Dominican Republic

The Dominican Republic says we have to take care of the arctic . It is important because there are many resources there which the world will be sad to lose. It also has endangered species.

We have not been careful with the arctic. Countries could also go to war over it. We need to be responsible. This means setting up mechanisms to protect the environment. We should also create treaties to protect nature and the natural resources there.

We owe it to our children and their children to take care of the arctic . We will have failed them if they ask us “why were you not responsible”. We need to be able to have an answer. As ECOFIN, we need to make sure the United Nations ensures that its member states use the arctic responsibly or do not use it at all. If we want an arctic when we are older we need to protect it today!

Clash – The clash in this speech is off clash.

Information – There are zero facts in this speech.

Call to Action – “take care of the arctic” which could mean anything.

This speech could have been written by someone who only read the name of the topic. Everything in it is general. No fact is present and no original idea is presented.

The only merit of this speech is that it can be read dramatically but even then there is nothing to remember except for lines like “we owe it to our children and their children to take care of the arctic.” At best, this speech shows eloquence and a knack for drama. What it does not do is set or drive debate in any way. Coming away from this you can assume no research was done and there is possibly a lack of understanding of how a MUN works.

Adapting Your Opening Speech in Real Time 

At this point, you should be able to understand the different parts of a MUN opening speech and how they work together. Inspired by the examples and opening speech analysis, the patterns and characteristics of a good MUN opening speech should be clear. The final part of the opening speech process is the modifications you will sometimes need to do to adapt your speech to the previous speeches that came before yours.

MUN RULE: Always ready to adapt in real-time. This rule applies to your opening speech.

Just because it’s your first speech , doesn’t mean it’s the first speech in the committee room. 

Ideas will come up from the very first opening speech in the committee. Once a delegate utters the words,“Honorable chair distinguished delegate” you should be ready to make a few modifications to your opening speech. Adapting  to the room and the ideas is key to success in MUN.

Factor in the speaking order

Opening speeches are usually heard alphabetically. Other options are reverse alphabetical , in order of seating or completely at random . 

Write your speech to build on top of others

Take note of the first letter of your country, write your speech with your place in the speaking order in mind. Countries with the letters A through C often give the first speeches, since not every committee has interviews countries with every letter in the alphabet. : )

(Remember although most conferences have opening speeches in alphabetical order, this is not a guarantee) 

The countries who start their opening speech have first crack at defining the terms, setting the Clash and introducing the first Calls to Action.

More delegates on your Clash = Better

If you are not the first delegate making an opening speech, it is very possible you will join an existing Clash. Joining other delegates with the same idea is not a bad thing. The more delegates who subscribe to your world view the better chance you have to get a majority.

Hearing your Clash by another delegate in previous speeches is a very good thing. This lays the foundation to start building your coalition already during the opening speech stage through a tactic called echoing .

If you are not the first delegate making an opening speech, think what is likely to have been said and add to it. It is very possible you will join an existing Clash. This is not a bad thing. The more delegates there are who subscribe to your world view the better chance you have to get a majority.

As long as it isn’t Off Clash, hearing your Clash in some of the previous speeches is a very good thing. This means you can start building your coalition already during the opening speech stage through a tactic called echoing.

Echo others

Echoing is mentioning another country by name in your speech. You can echo that you agree with them or disagree. You can directly quote or paraphrase. Echoing is not limited to opening speeches but it is a very potent strategy to use when you aren’t the first speaker.

How to Echo:

Echoing in an opening speech is usually best done right before your clash. You can also echo a country in the middle of your speech but it has a larger chance of getting missed.

Echoing in an opening speech can look something like this:

“Portugal agrees with Denmake, France and Haiti and disagreed with Russia and Pakistan.”

When you mention another country by name their ears perk up and they listen. You want allies and the opposing bloc to listen. You definitely want the countries you mention by name to listen.

Echoing in an opening speech needs to have a purpose. The purpose is usually to start putting your coalition together. Mentioning someone else in your speech grants you street credit with them. On a secondary level echoing helps set the Clash. Other countries will see that a number of delegates see your Clash as the issue to discuss and can choose to come on board, or at least acknowledge the Clash as something to be addressed.

If you are not one of the first speakers echoing it is also a way to show other delegates that you’re listening. If you mention countries who spoke at the beginning when you’re one of the later delages to speak, it sounds like your stopped listening at the beginning. It’s better to echo a country from the beginning, middle and a few speakers before you. This way the delegates in the room know your are attentive. 

Echoing other delegates as a way to communicate with them from within your opening speech. Those extra words can help you start building coalitions, and agreeing on what reality the committee is taking place in, before the opening speeches end.

Finally, remember that echoing is part of your word count . If you’re going to echo, factor that into your speech time. A strategy some delegates use is writing their opening speech with 10 words less than fits a minute to leave room for echoing.

Saying CtA Best > Saying CtA First

Some MUN topics have a limited number of policies that can be implemented. If you’re a further down the opening speech list it is very likely someone said your policy, or something like it. This too is a good thing. When the topic has only three or four viable policies, it should be expected that some ideas will repeat themselves.

If you’re dealing with an earthquake there are only so many ways to rescue people from under the rubble.

If you’re dealing with a virus, there are only so many ways to vaccinate and research an antidote.

This is why would should not worry about saying the Call to Action first. On some topics, if you’re the only one to say it, you likely have a much larger problem

This is where going into detail and SMART policy come into play. You can echo the other countries who mentioned your policy idea in one line and develop it. If they gave one line at the end of their speech but you take 25 seconds to explain, the credit will go to you.

Remember that your opening speech is not the end, it’s a beginning. The delegate who best develops the idea, and pushes it the furthest over time, is the one who gets the credit. Also, you don’t need to do it alone. Having one or two strong allies will make a big difference when it comes to getting your Call to Action a central place of the draft resolution. MUN is a team activity and there is no promise of an easy ride to a majority. That is also part of the fun and the magic that is MUN. Be open to working with others and see the other delegates who try to set your Clash or introduce your Call to Action as an opportunity. CIA alone is more work for you. Others joining and supporting  your CIA is the essence of cooperation and leveling up in Model United Nations.

There you have it. The secret to writing a great MUN opening speech. Remember, a speech alone is not though. You need to combine it with proper country representation , good coalition work, and resolution writing . However, if you give a bad opening speech you will need to work extra hard to catch up afterward. This can potentially be especially hard in an expert room.

You will also have to give other speeches after the first one. There are all types of follow up speeches that are needed to keep your CIA going. Once the ideas are out, their repetition is key to keeping your ideas on the table and yourself relevant. However, now that you gave a great opening speech, you have a much better chance to influence the direction the committee takes.

You should also use the tools of CIA speech writing to critically listen to others. Listen to hear what they are missing, whether it’s a Clash, a Call to Action or data to back it up. Write notes on their speeches and factor that into your general strategy.

The tools you gained here are relevant for high school MUN, college or university MUN as well as for other platforms that involve public speech. More importantly, these tools can also be used outside of MUN. After all, being relevant, interesting and driving conversation are even more important outside of a Model UN committee simulation. Make these tools second nature and they should serve you well for a long time.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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How One Family Lost $900,000 in a Timeshare Scam

A mexican drug cartel is targeting seniors and their timeshares..

Hosted by Katrin Bennhold

Produced by Asthaa Chaturvedi and Will Reid

With Clare Toeniskoetter and Lynsea Garrison

Edited by Brendan Klinkenberg and Michael Benoist

Original music by Marion Lozano ,  Rowan Niemisto ,  Dan Powell ,  Pat McCusker and Will Reid

Engineered by Chris Wood

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Warning: this episode contains descriptions of violence.

A massive scam targeting older Americans who own timeshare properties has resulted in hundreds of millions of dollars sent to Mexico.

Maria Abi-Habib, an investigative correspondent for The Times, tells the story of a victim who lost everything, and of the criminal group making the scam calls — Jalisco New Generation, one of Mexico’s most violent cartels.

On today’s episode

Maria Abi-Habib , an investigative correspondent for The New York Times based in Mexico City.

Background reading

How a brutal Mexican drug cartel came to target seniors and their timeshares .

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Katrin Bennhold is the Berlin bureau chief. A former Nieman fellow at Harvard University, she previously reported from London and Paris, covering a range of topics from the rise of populism to gender. More about Katrin Bennhold

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