research a company assignment

How to Research a Company: The Ultimate Guide

Good company research can take many forms. Depending on your research goals, you might want to look at the strengths, weaknesses, opportunities, and threats of a market, or drill down into key industry leaders and emerging players to unpack their successes.

If you want to beat the competition, you need to know their business as well (if not better) than your own. The more intel you have, the quicker you’ll be able to spot and leverage opportunities, respond to market changes, and grow.

Read on to discover how to research a company online, tear down its strategies, and take over its market share.

What is company research?

Company research gathers and analyzes information about a business and its customers. This means understanding its performance data and target audience so you can optimize your own strategy.

In today’s fiercely competitive markets, doing good company research is a game-changer. In fact, a 2022 report on competitive intelligence found that 98% of businesses believe researching their competitors is vital for success.

If you have the right tools to collect accurate competitive intelligence , you’ll be able to anticipate your competitors’ moves and emerging threats to stay ahead and succeed.

How to do company research in 8 steps

Researching a company is a bit like doing detective work. The deeper you go, the more questions you ask, and the more curious you are, the better the outcome will be.

Here are eight steps to steer you through the process of doing company research.

1. Track top competitors

You want to know exactly what your rivals are doing, where they’re going, and how the competitive landscape is changing. With this data, you can carefully plan your next move and take action when and where it’s needed most. Competitive tracking tools like Similarweb give you the ability to track what your rivals are up to. You can measure each competitor’s digital footprint, and identify any changes or growth over time.

Did someone experience a sudden uptick in website visits? Would you like to know why and how? Perhaps they launched a new feature or ad campaign, or maybe its social channel is driving growth.

With Similarweb Research Intelligence, you get alerts about changes so you can be sure you’ll never miss a beat.

Analyzing the top performers in your industry will give you new ideas and provide targets for what is achievable for you.

Similarweb’s Analyze Industry Leaders tool will tell you who is winning in your industry based on their website performance. A Market Quadrant Analysis graph, or competitive matrix , provides a visual snapshot of the websites in your industry and how they compare based on different metrics. The industry leaders may inspire you to try new things, while the weaker competitors in your industry can provide you with swift opportunities to chip into their market share.

Pro tip: Similarweb’s Similar Sites tool helps you uncover up to 40 domains that are similar to yours. Finding these domains can be infinitely useful when conducting a competitive content analysis . You can audit these domains to learn more about their content strategy and upgrade your own.

2. Benchmark

Now that you have a good view of the market, you need to drill down into your competitors’ performance. You want to understand their metrics and KPIs so you can benchmark them against your own.

A company research and analysis tool can help you understand your competitors’ digital reach and performance. You can look at multiple websites or domains owned by a single company to analyze their aggregated data or look at a specific market. This will give you a good idea of the business’ size and market share .

You’ll also want to look at their engagement metrics and any changes over time. If you see their metrics improving, they are probably investing in a digital strategy . You should look into this to see what has been working for them. We’ll show you how in the next section.

Pro Tip: Don’t forget to look at mobile app intelligence too. There are five key metrics you’ll want to track when benchmarking an app:

• Demographics

3. Compare traffic and engagement

These days, it’s no longer enough to consider website traffic and engagement metrics on their own. The complete digital perspective of any company includes mobile app intelligence, alongside traditional desktop and mobile web metrics. You need to see the full picture before you make any judgments or decisions.

Using Similarweb digital intelligence, I wanted to view the key players in the travel industry – specifically travel booking sites, like booking.com, Expedia, and Airbnb. First, I want my company research to focus on mobile web and desktop traffic alone.

Using Similarweb Digital Research Intelligence, I can see the overall benchmarks for traffic and engagement. This shows metrics like monthly visits, unique visitors, pages per visit, bounce rate, and visit duration. 

The top websites include booking.com , Airbnb , Expedia , Agoda , and Hotels.com . So, in essence, these are my industry leaders .

However, knowing how important apps are these days to consumers, I want to consider app intelligence in my company research too. When I add this data into the mix, things look a little different.

On both Android and iOS: Expedia, Airbnb, VRBO, booking.com, and Hopper are my top five.

Now, my view of industry leaders has changed . We’ve got three key players who are leading desktop, mobile web, and app platforms; and four others, who respectively dominate different channels.

Here, you can see a range of engagement metrics that apply to mobile apps on Android. Including active users, number of sessions, and session times; which shows engagement, upturns, downturns, and opportunities at a glance.

So, when you view traffic and engagement metrics, make sure you explore desktop, mobile web, and app intelligence to get an accurate picture of what’s really going on.

4. View audience interests

Understanding cross-browsing behavior tells you what other sites your users are interested in. Maybe they are looking at other products and solutions like yours!

This audience interests tool allows you to evaluate the browsing behavior of your target audience, helping you understand user intent and their purchasing process. You might even discover new markets or a specific niche audience , and come up with new audience acquisition strategies.

5. Pinpoint audience overlap

Who else holds your potential customer’s attention? With Similarweb’s Audience Overlap feature, you can analyze metrics and insights on the overlap of visitors across up to five websites for a selected time period and geographical region. You’ll be able to determine the size of your total addressable audience , evaluate what part of the audience is shared, and pinpoint your unreached audience potential.

This is also a good way to gauge audience loyalty . You’ll see the proportion of monthly active users who look at multiple sites in the same category or just one site.

6. Analyze specific pages

While a company may be your competitor, you may not be competing on every front. You might only want to look at a particular segment of a business when doing your company research. This ensures that your insights are specific and useful, and leave out less relevant information.

Similarweb’s Segment Analysis tool lets you slice the URL of a website to analyze just the parts that are relevant to you. You can deconstruct their website to look at a specific category, topic, brand, or whatever else interests you. This can help you benchmark a specific line of business or individual products.

This analysis is extremely powerful for marketing and sales managers, data analysts, and BI specialists who want to optimize their strategies for specific business segments. For example, if you are a clothing retailer looking to launch a line of kids’ clothes, you can use this tool to analyze your competitors’ kids’ clothing lines.

7. Reveal successful conversion strategies

What makes customers convert? The only way to know for sure is to analyze conversion data across your industry. You need to understand the conversion funnel, which keywords and marketing channels drive traffic, and which trends your potential customers are interested in.

You can get a unique view of your industry’s conversion data with Similarweb’s Conversion Analysis tool . Check out each company’s conversion efficiency and how they scale over time. You can identify efficient marketing channels , go-to-market strategies, and their ROI for marketing spending. You can also benchmark your metrics across the industry average.

Understanding conversion strategies also reveals opportunities for your own growth. You can examine category performance at top retailers such as Amazon, Walmart, and Target, and identify what consumers are searching for at the different retailers and what converts. When you understand the customer journey, you can better position yourself to guide them toward purchasing from you.

8. Research mobile app performance

When you research a business, you need to look at all customer touchpoints. Today, that means analyzing apps alongside web and mobile web traffic. You want to know how well your competitors’ apps rank so you can focus on your own app strategy. With rapid consumer adoption of mobile-first spending ( 46% of people now complete a full purchase via mobile ), app intelligence is a key consideration for any type of company research. In almost every industry, the digital landscape changes when you add app intelligence metrics.

If you’re looking at apps competitively, you want to consider:

• Monthly/ Daily Active Users
• No. of sessions/session time
• Sessions per user
• Overall rank
• Category rank
• User retention
• App demographics

Similarweb App Intelligence Premium now provides a few ways to help you view app rankings , downloads, engagement, and usage metrics across both Android and iOS. From benchmarking an app to unpacking the successes of those with apps in your market; good company research should include app analysis. By unifying digital insights, you see a truer picture of a company’s successes online.

How to research a company like an expert

Follow these eight steps and you’ll quickly be able to research any company in any niche like a pro. Uncover key insights that tell you more about a market, target audience, or competitors to shape your own strategy for success.

Ready to get growing? Grab a free trial of Similarweb today.

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Why do company research?

Your business doesn’t exist in a vacuum. You’re competing with other companies and operating in an industry that has its own norms and expectations. If you want to succeed, you need to research other companies in your industry to ensure your strategy is aligned, but also positioned to give you a competitive advantage . You won’t be able to do this without researching other companies.

What to look for when researching a company?

You want to review all their company metrics, including traffic and engagement metrics, and look at their strategy, focus, processes, and content. You should search for any interesting ideas and identify where the company excels. All the data you collect will be valuable for you to compete.

What can company research tell you?

Good company research shows you how a market, company, and its target audience’s interests change over time. It can help you develop your own strategy for growth, and shows trends and emerging threats to watch out for.

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How to Conduct Company Research for Investment?

Updated on March 6, 2023

Is a company worth the investment? To answer this question accessing high-quality, reliable data is not just a preference—it's a necessity. Yet, the path to uncovering actionable insights is often littered with obstacles: outdated financial statements, inconsistent metrics, and biased market analyses can cloud judgment, leading investors astray.

In this article, we will discuss the various types of data critical to comprehensive company research, its sourcing, and evaluating both opportunities and risks within potential investments.

Types of information needed for researching a company

Any investment analysis is built on information. Researching a company for investment involves leveraging various types of data.

• Firstly, there is, of course, firmographic information like the company’s location, industry, revenue, and size. This is where the company research kicks off
• Then another crucial piece is Information about the key employees of the company, and it ranges from contact and professional to leisure and interest data. 
• Further on we want to evaluate the growth trends and potential. For example, changes in online job postings or headcount data might indicate the firm’s growth or decline. Meanwhile, technographic data provides insight into how well the company adjusts to the fast-paced technological development.
• Finally, effective company and market research involves news data analysis. This includes company reviews and other direct mentions, as well as market events and industry trends that could affect the firm.

How to conduct effective company research?

1. identify the company.

The first step is, of course, identifying the object of our analysis. Thus, researching a company starts with finding out its defining features, for example, whether it is a public or private company. Public companies are easier to investigate as they are traceable by a ticker symbol and are required to disclose financial information. Other key identifiers of the company are its industry, market share, and where it is registered.

2. Clarify research questions

Research is effective when it has clearly defined goals. Think about what sort of questions need to be answered for you to be able to reach an investment decision about a specific company. Naturally, the main questions will revolve around the company’s products, services, sales, growth trends, management capabilities, and financial health.

3. Determine which sources are reliable and relevant

You are going to need a lot of data to answer the questions that you have raised. Thus, when choosing data sources, consider what information is relevant to your goals. If you seek to know more about company culture, for example, employer review sites are what you need.

The source should also be reliable. Financial data can come from the company’s annual reports and publicly available governmental sources. Meanwhile, market news should only be retrieved from trusted media outlets. Relevancy and reliability are the most important factors when choosing a third-party data provider.

4. Utilize data gathering and analysis tools

Finally, you will need to use the right tools to do the company analysis efficiently. While a manual google search or review of the company website might get you started, it won’t take you all the way. 

Aggregating business news and analyzing public sentiment will require considerable automation. Below you will find more information on the tools and resources to use when researching companies.

Essential tools and resources for gathering information

Public companies operating in the US are required to file accounting and other reports with the Securities and Exchange Commission (SEC). You can use its Electronic Data Gathering and Retrieval (EDGAR) tool to search SEC filings. 

EDGAR allows you to search for keywords in various documents describing everything from the company’s historical performance to current business operations and acquisitions. Thus, when it comes to traditional business data, EDGAR is certainly your friend.

Coresignal’s APIs

When it comes to public web data, Coresignal is the right place to be. Consider trying our APIs which allow searching for multiple data points and retrieve what you need immediately. The APIs will fetch you everything from general firmographics to in-depth information about the company’s employees .

Subscription resources

Library of congress provides multiple subscription-based tools that optimize company research for investment purposes. For example, Mergent Online archives past and present company information that can be searched by financial and textual criteria. 

Meanwhile, Factiva holds premium business publications in 26 languages and from 200 countries all over the world. The complete list of subscription tools as well as the complete guide on how to access and use them can be found on the Library’s website .

Linkedin and other social media websites

When considering investing in a business, you want to know what kind of person or persons are running it, what they are interested in, who they network with, and other information found on social media profiles might make you aware of red flags that would otherwise be missed.

Linkedin is the leading social network where prospects on a job search gather information about a potential employer. It might just as well be used to research a company for investment decision-making. In addition to people’s data, social media pages are sources for public company reviews.

How to apply the gathered information to investment decisions?

Using the analysis results for investment decisions is all about putting it in the context of market trends and the competitive landscape faced by the business. Thus, your findings should be leveraged against the knowledge acquired by deeper market research into similar products and services.

First, look at the detailed information about the company’s performance and financial stance. If everything seems to be good there, check for red flags. News about the company and reviews by employees and customers will be the most useful for this purpose. Information from the news and social media websites will also help when considering market trends that will affect the business in question. 

The final step of the analysis is scrutinizing every publicly available information about the key decision-makers in the company of interest. Insights from their online presence should supplement data on their department, role in the organization, and expertise.

The importance of company research

Investors need to research a company thoroughly before making their decision. Otherwise, they would have to pay not only the price of a bad investment but also that of a lost opportunity to invest in a better business. Only a deep analysis of the organization, its competitors, and industry conditions will give a good idea of its value. 

Additionally, researching a company for its business model and the people that are involved has potential long-term benefits. The knowledge acquired might be used in deciding upon future opportunities when the same people or a similar business is encountered.

Thus, researching businesses is the smart thing to do before arriving at any important investment decision.

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BUS 100 - Enterprise

• S&P Global NetAdvantage
• ProQuest One Business
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• EDGAR & the 10-k
• Follow Up Research
• Referencing Sources
• Glossary and Definitions: Business Research Terms

Library Research Assignment

These are the resources you'll use to find the information for your company research assignment.

Here is a pdf of the Fortune 500 company list, published in 2022. 

• 2022 Fortune 500 List The original document comes from a magazine spread. Each entry spreads across 2 pages. To see the full entry, select "2 page view" in your pdf reader.

The Research Process

The research process is a logical and intuitive one. It is also circular, meaning you often start at the beginning once you've finished. These are some of the steps to a general research process. 

1. Identify a need for information. 

2. Determine where, how, and if you will find that information.

• Public information: usually available for free (e.g., company website or 10-k report)
• Internal information: created by the company, not published anywhere
• Proprietary information: created by an entity such as a newspaper or analyst and usually costs money (e.g., Nexis Uni)

3. Research and gather information, using news articles, databases, or other sources (as outlined in step 2).

4. Evaluate your information for relevance, credibility, and usefulness. 

5. Find gaps in your knowledge, missing information, or questions you were unable to answer. 

6. (See step 1). 

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Home » 500+ Business Research Topics

500+ Business Research Topics

Business research is an essential component of any successful organization, as it allows companies to make informed decisions based on data-driven insights. Whether it’s market research to identify new opportunities, or analyzing internal processes to improve efficiency, there are a vast array of business research topics that companies can explore. With the constantly evolving business landscape, it’s critical for organizations to stay up-to-date with the latest research trends and best practices to remain competitive. In this post, we’ll explore some of the most compelling business research topics that are currently being studied, providing insights and actionable recommendations for businesses of all sizes.

Business Research Topics

Business Research Topics are as follows:

• The impact of social media on consumer behavior
• Strategies for enhancing customer satisfaction in the service industry
• The effectiveness of mobile marketing campaigns
• Exploring the factors influencing employee turnover
• The role of leadership in organizational culture
• Investigating the relationship between corporate social responsibility and financial performance
• Assessing the impact of employee engagement on organizational performance
• The challenges and opportunities of global supply chain management
• Analyzing the effectiveness of e-commerce platforms
• Investigating the impact of organizational culture on employee motivation
• The role of corporate governance in ensuring ethical business practices
• Examining the impact of digital marketing on brand equity
• Strategies for managing diversity and inclusion in the workplace
• Exploring the effects of employee empowerment on job satisfaction
• The role of innovation in business growth
• Analyzing the impact of mergers and acquisitions on company performance
• Investigating the impact of workplace design on employee productivity
• The challenges and opportunities of international business expansion
• Strategies for managing talent in the knowledge economy
• The role of artificial intelligence in transforming business operations
• Examining the impact of customer loyalty programs on retention and revenue
• Investigating the relationship between corporate social responsibility and brand reputation
• The role of emotional intelligence in effective leadership
• The impact of digital transformation on small and medium-sized enterprises
• Analyzing the effectiveness of green marketing strategies
• The role of entrepreneurship in economic development
• Investigating the impact of employee training and development on organizational performance
• The challenges and opportunities of omnichannel retailing
• Examining the impact of organizational change on employee morale and productivity
• The role of corporate social responsibility in attracting and retaining millennial talent
• Analyzing the impact of employee motivation on organizational culture
• Investigating the impact of workplace diversity on team performance
• The challenges and opportunities of blockchain technology in business operations
• Strategies for managing cross-functional teams
• The role of big data analytics in business decision-making
• Examining the impact of corporate social responsibility on customer loyalty
• Investigating the relationship between corporate social responsibility and employee engagement
• The impact of social media marketing on customer engagement and brand loyalty.
• The effectiveness of AI in improving customer service and satisfaction.
• The role of entrepreneurship in economic development and job creation.
• The impact of the gig economy on the labor market.
• The effects of corporate social responsibility on company profitability.
• The role of data analytics in predicting consumer behavior and market trends.
• The effects of globalization on the competitiveness of small businesses.
• The impact of e-commerce on traditional brick-and-mortar retail.
• The role of emotional intelligence in leadership and team management.
• The effects of workplace diversity on employee productivity and satisfaction.
• The role of corporate culture in employee retention and satisfaction.
• The impact of employee training and development on company performance.
• The effectiveness of performance-based pay structures on employee motivation.
• The impact of sustainability practices on company reputation and profitability.
• The effects of artificial intelligence on job displacement and the future of work.
• The role of innovation in the growth and success of small businesses.
• The impact of government regulations on business operations and profitability.
• The effects of organizational structure on company performance and efficiency.
• The role of emotional labor in service industries.
• The impact of employee empowerment on job satisfaction and retention.
• The effects of workplace flexibility on employee productivity and well-being.
• The role of emotional intelligence in negotiation and conflict resolution.
• The impact of branding on consumer behavior and purchase decisions.
• The effects of customer experience on brand loyalty and advocacy.
• The role of storytelling in marketing and advertising.
• The impact of consumer psychology on pricing strategies and sales.
• The effects of influencer marketing on consumer behavior and brand loyalty.
• The role of trust in online transactions and e-commerce.
• The impact of product design on consumer perception and purchasing decisions.
• The effects of customer satisfaction on company profitability and growth.
• The role of social entrepreneurship in addressing societal problems and creating value.
• The impact of corporate governance on company performance and stakeholder relations.
• The effects of workplace harassment on employee well-being and company culture.
• The role of strategic planning in the success of small businesses.
• The impact of technology on supply chain management and logistics.
• The effects of customer segmentation on marketing strategies and sales.
• The role of corporate philanthropy in building brand reputation and loyalty.
• The impact of intellectual property protection on innovation and creativity.
• The effects of trade policies on international business operations and profitability.
• The role of strategic partnerships in business growth and expansion.
• The impact of digital transformation on organizational structure and operations.
• The effects of leadership styles on employee motivation and performance.
• The role of corporate social activism in shaping public opinion and brand reputation.
• The impact of mergers and acquisitions on company performance and stakeholder value.
• The effects of workplace automation on job displacement and re-skilling.
• The role of cross-cultural communication in international business operations.
• The impact of workplace stress on employee health and productivity.
• The effects of customer reviews and ratings on online sales and reputation.
• The role of competitive intelligence in market research and strategy development.
• The impact of brand identity on consumer trust and loyalty.
• The impact of organizational structure on innovation and creativity
• Analyzing the effectiveness of virtual teams in global organizations
• The role of corporate social responsibility in crisis management
• The challenges and opportunities of online marketplaces
• Strategies for managing cultural diversity in multinational corporations
• The impact of employer branding on employee retention
• Investigating the impact of corporate social responsibility on investor behavior
• The role of technology in enhancing customer experience
• Analyzing the impact of social responsibility initiatives on customer satisfaction
• Investigating the impact of supply chain disruptions on business performance
• The role of business ethics in organizational decision-making
• The challenges and opportunities of artificial intelligence in customer service
• Strategies for managing employee burnout and stress in the workplace.
• Impact of social media on consumer behavior and its implications for businesses.
• The impact of corporate social responsibility on company performance.
• An analysis of the relationship between employee satisfaction and customer loyalty.
• The effect of advertising on consumer behavior.
• A study on the effectiveness of social media marketing in building brand image.
• The impact of technological innovations on business strategy and operations.
• The relationship between leadership style and employee motivation.
• A study of the effects of corporate culture on employee engagement.
• An analysis of the factors influencing consumer buying behavior.
• The effectiveness of training and development programs in enhancing employee performance.
• The impact of global economic factors on business decision-making.
• The role of organizational communication in achieving business goals.
• The relationship between customer satisfaction and business success.
• A study of the challenges and opportunities in international business.
• The effectiveness of supply chain management in improving business performance.
• An analysis of the factors influencing customer loyalty in the hospitality industry.
• The impact of employee turnover on organizational performance.
• A study of the impact of corporate governance on company performance.
• The role of innovation in business growth and success.
• An analysis of the relationship between marketing and sales performance.
• The effect of organizational structure on employee behavior.
• A study of the impact of cultural differences on business negotiations.
• The effectiveness of pricing strategies in increasing sales revenue.
• The impact of customer service on customer loyalty.
• A study of the role of human resource management in business success.
• The impact of e-commerce on traditional brick-and-mortar businesses.
• An analysis of the relationship between employee empowerment and job satisfaction.
• The effectiveness of customer relationship management in building brand loyalty.
• The role of business ethics in corporate decision-making.
• A study of the impact of digital marketing on consumer behavior.
• The effect of organizational culture on employee turnover.
• An analysis of the factors influencing employee engagement in the workplace.
• The impact of social media on business communication and marketing.
• A study of the relationship between customer service and customer loyalty in the airline industry.
• The role of diversity and inclusion in business success.
• The effectiveness of performance management systems in improving employee performance.
• The impact of corporate social responsibility on employee engagement.
• A study of the factors influencing business expansion into new markets.
• The role of brand identity in customer loyalty and retention.
• The effectiveness of change management strategies in organizational change.
• The impact of organizational structure on organizational performance.
• A study of the impact of technology on the future of work.
• The relationship between innovation and competitive advantage in the marketplace.
• The effect of employee training on organizational performance.
• An analysis of the impact of online reviews on consumer behavior.
• The role of leadership in shaping organizational culture.
• The effectiveness of talent management strategies in retaining top talent.
• The impact of globalization on small and medium-sized enterprises.
• A study of the relationship between corporate social responsibility and brand reputation.
• The effectiveness of employee retention strategies in reducing turnover rates.
• The role of emotional intelligence in leadership and employee engagement.
• The impact of digital marketing on customer behavior
• The role of organizational culture in employee engagement and retention
• The effects of employee training and development on organizational performance
• The relationship between corporate social responsibility and financial performance
• The impact of globalization on business strategy
• The importance of supply chain management in achieving competitive advantage
• The role of innovation in business growth and sustainability
• The impact of e-commerce on traditional retail businesses
• The role of leadership in managing change in organizations
• The effects of workplace diversity on organizational performance
• The impact of social media on brand image and reputation
• The relationship between employee motivation and productivity
• The role of organizational structure in promoting innovation
• The effects of customer service on customer loyalty
• The impact of globalization on small businesses
• The role of corporate governance in preventing unethical behavior
• The effects of technology on job design and work organization
• The relationship between employee satisfaction and turnover
• The impact of mergers and acquisitions on organizational culture
• The effects of employee benefits on job satisfaction
• The impact of cultural differences on international business negotiations
• The role of strategic planning in organizational success
• The effects of organizational change on employee stress and burnout
• The impact of business ethics on customer trust and loyalty
• The role of human resource management in achieving competitive advantage
• The effects of outsourcing on organizational performance
• The impact of diversity and inclusion on team performance
• The role of corporate social responsibility in brand differentiation
• The effects of leadership style on organizational culture
• The Impact of Digital Marketing on Brand Equity: A Study of E-commerce Businesses
• Investigating the Relationship between Employee Engagement and Organizational Performance
• Analyzing the Effects of Corporate Social Responsibility on Customer Loyalty and Firm Performance
• An Empirical Study of the Factors Affecting Entrepreneurial Success in the Technology Sector
• The Influence of Organizational Culture on Employee Motivation and Job Satisfaction: A Case Study of a Service Industry
• Investigating the Impact of Organizational Change on Employee Resistance: A Comparative Study of Two Organizations
• An Exploration of the Impact of Artificial Intelligence on Supply Chain Management
• Examining the Relationship between Leadership Styles and Employee Creativity in Innovative Organizations
• Investigating the Effectiveness of Performance Appraisal Systems in Improving Employee Performance
• Analyzing the Role of Emotional Intelligence in Leadership Effectiveness: A Study of Senior Managers
• The Impact of Transformational Leadership on Employee Motivation and Job Satisfaction in the Healthcare Sector
• Evaluating the Effectiveness of Talent Management Strategies in Enhancing Organizational Performance
• A Study of the Effects of Customer Relationship Management on Customer Retention and Loyalty
• Investigating the Impact of Corporate Governance on Firm Performance: Evidence from Emerging Markets
• The Relationship between Intellectual Capital and Firm Performance: A Case Study of Technology Firms
• Analyzing the Effectiveness of Diversity Management in Improving Organizational Performance
• The Impact of Internationalization on the Performance of Small and Medium-sized Enterprises: A Comparative Study of Developed and Developing Countries
• Examining the Relationship between Corporate Social Responsibility and Financial Performance: A Study of Listed Firms
• Investigating the Influence of Entrepreneurial Orientation on Firm Performance in Emerging Markets
• Analyzing the Impact of E-commerce on Traditional Retail Business Models: A Study of Brick-and-Mortar Stores
• The Effect of Corporate Reputation on Customer Loyalty and Firm Performance: A Study of the Banking Sector
• Investigating the Factors Affecting Consumer Adoption of Mobile Payment Systems
• The Role of Corporate Social Responsibility in Attracting and Retaining Millennial Employees
• Analyzing the Impact of Social Media Marketing on Brand Awareness and Consumer Purchase Intentions
• A Study of the Effects of Employee Training and Development on Job Performance
• Investigating the Relationship between Corporate Culture and Employee Turnover: A Study of Multinational Companies
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• An Empirical Study of the Factors Affecting Internationalization Strategies of Small and Medium-sized Enterprises
• The Effect of Strategic Human Resource Management on Firm Performance: A Study of Manufacturing Firms
• Investigating the Influence of Leadership on Organizational Culture: A Comparative Study of Two Organizations
• The Impact of Technology Adoption on Organizational Productivity: A Study of the Healthcare Sector
• Analyzing the Effects of Brand Personality on Consumer Purchase Intentions: A Study of Luxury Brands
• The Relationship between Corporate Social Responsibility and Customer Perceptions of Product Quality: A Study of the Food and Beverage Industry
• Investigating the Effectiveness of Performance Management Systems in Improving Employee Performance: A Study of a Public Sector Organization
• The Impact of Business Ethics on Firm Performance: A Study of the Banking Industry
• Examining the Relationship between Employee Engagement and Customer Satisfaction in the Service Industry
• Investigating the Influence of Entrepreneurial Networking on Firm Performance: A Study of Small and Medium-sized Enterprises
• The Effect of Corporate Social Responsibility on Employee Retention: A Study of High-tech Firms
• The impact of workplace communication on employee engagement
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• The role of social media in crisis management
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NSF funds groundbreaking research project led by Northeastern to ‘democratize’ artificial intelligence

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Computer science professor David Bau is the lead principal investigator of National Deep Inference Fabric, a revolutionary new project involving industry and academic partners aimed at unlocking the secrets of AI.

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Groundbreaking research by Northeastern University will investigate how generative AI works and provide industry and the scientific community with unprecedented access to the inner workings of large language models.

Backed by a $9 million grant from the National Science Foundation , Northeastern will lead the National Deep Inference Fabric that will unlock the inner workings of large language models in the field of AI.

The project will create a computational infrastructure that will equip the scientific community with deep inferencing tools in order to develop innovative solutions across fields. An infrastructure with this capability does not currently exist.

At a fundamental level, large language models such as Open AI’s ChatGPT or Google’s Gemini are considered to be “black boxes” which limits both researchers and companies across multiple sectors in leveraging large-scale AI.

Sethuraman Panchanathan, director of the NSF, says the impact of NDIF will be far-reaching.

“Chatbots have transformed society’s relationship with AI, but how they operate is yet to be fully understood,” Panchanathan says. “With NDIF, U.S. researchers will be able peer inside the ‘black box’ of large language models, gaining new insights into how they operate and greater awareness of their potential impacts on society.”

Even the sharpest minds in artificial intelligence are still trying to wrap their heads around how these and other neural network-based tools reason and make decisions, explains David Bau, a computer science professor at Northeastern and the lead principal investigator for NDIF.

“We fundamentally don’t understand how these systems work, what they learned from the data, what their internal algorithms are,” Bau says. “I consider it one of the greatest mysteries facing scientists today — what is the basis for synthetic cognition?”

David Madigan, Northeastern’s provost and senior vice president for academic affairs, says the project will “help address one of the most pressing socio-technological problems of our time — how does AI work?”

“Progress toward solving this problem is clearly necessary before we can unlock the massive potential for AI to do good in a safe and trustworthy way,” Madigan says.

NDIF aims to democratize AI

In addition to establishing an infrastructure that will open up the inner workings of these AI models, NDIF aims to democratize AI, expanding access to large language models. 

Northeastern will be building an open software library of neural network tools that will enable researchers to conduct their experiments without having to bring their own resources, and sets of educational materials to teach them how to use NDIF. 

The project will build an AI-enabled workforce by training scientists and students to serve as networks of experts, who will train users across disciplines.

“There will be online and in-person educational workshops that we will be running, and we’re going to do this geographically dispersed at many locations taking advantage of Northeastern’s physical presence in a lot of parts of the country,” Bau says. 

Research emerging from the fabric could have worldwide implications outside of science and academia, Bau explains. It could help demystify the underlying mechanisms of how these systems work to policymakers, creatives and others. 

“The goal of understanding how these systems work is to equip humanity with a better understanding for how we could effectively use these systems,” Bau says. “What are their capabilities? What are their limitations? What are their biases? What are the potential safety issues we might face by using them?”   

Putting AI through an MRI machine 

Large language models like Chat GPT and Google’s Gemini are trained on huge amounts of data using deep learning techniques. Underlying these techniques are neural networks, synthetic processes that loosely mimic the activity of a human brain that enable these chatbots to make decisions. 

But when you use these services through a web browser or an app, you are interacting with them in a way that obscures these processes, Bau says. 

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“They give you the answers, but they don’t give you any insights as to what computation has happened in the middle,” Bau says. “Those computations are locked up inside the computer, and for efficiency reasons, they’re not exposed to the outside world. And so, the large commercial players are creating systems to run AIs in deployment, but they’re not suitable for answering the scientific questions of how they actually work.”  

At NDIF, researchers will be able to take a deeper look at the neural pathways these chatbots make, Bau says, allowing them to see what’s going on under the hood while these AI models actively respond to prompts and questions. 

Researchers won’t have direct access to Open AI’s Chat GPT or Google’s Gemini as the companies haven’t opened up their models for outside research. They will instead be able to access open source AI models from companies such as Mistral AI and Meta. 

“What we’re trying to do with NDIF is the equivalent of running an AI with its head stuck in an MRI machine, except the difference is the MRI is in full resolution. We can read every single neuron at every single moment,” Bau says.  

But how are they doing this? 

Significant computational power required

Such an operation requires significant computational power on the hardware front. As part of the undertaking, Northeastern has teamed up with the University of Illinois Urbana-Champaign, which is building data centers equipped with state-of-the-art graphics processing units (GPUs) at the National Center for Supercomputing Applications. NDIF will leverage the resources of the NCSA DeltaAI project. 

NDIF will partner with New America’s Public Interest Technology University Network, a consortium of 63 universities and colleges, to ensure that the new NDIF research capabilities advance interdisciplinary research in the public interest.  

Northeastern is building the software layer of the project, Bau says. 

“The software layer is the thing that enables the scientists to customize these experiments and to share these very large neural networks that are running on this very fancy hardware,” he says. 

Northeastern professors Jonathan Bell, Carla Brodley, Bryon Wallace and Arjun Guha are co-PIs on the initiative.

Guha explains the barriers that have hindered research into the inner-workings of large generative AI models up to now. 

“Conducting research to crack open large neural networks poses significant engineering challenges,” he says. “First of all, large AI models require specialized hardware to run, which puts the cost out of reach of most labs. Second, scientific experiments that open up models require running the networks in ways that are very different from standard commercial operations. The infrastructure for conducting science on large-scale AI does not exist today.”

NDIF will have implications beyond the scientific community in academia. The social sciences and humanities, as well as neuroscience, medicine and patient care can benefit from the project.

“Understanding how large networks work, and especially what information informs their outputs, is critical if we are going to use such systems to inform patient care,” Wallace says. 

NDIF will also prioritize the ethical use of AI with a focus on social responsibility and transparency. The project will include collaboration with public interest technology organizations.

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New Group Joins the Political Fight Over Disinformation Online

The group intends to fight what its leader, Nina Jankowicz, and others have described as a coordinated campaign by conservatives and their allies to undermine researchers who study disinformation.

By Steven Lee Myers and Jim Rutenberg

Two years ago, Nina Jankowicz briefly led an agency at the Department of Homeland Security created to fight disinformation — the establishment of which provoked a political and legal battle over the government’s role in policing lies and other harmful content online that continues to reverberate.

Now she has re-entered the fray with a new nonprofit organization intended to fight what she and others have described as a coordinated campaign by conservatives and others to undermine researchers, like her, who study the sources of disinformation.

Already a lightning rod for critics of her work on the subject, Ms. Jankowicz inaugurated the organization with a letter accusing three Republican committee chairmen in the House of Representatives of abusing their subpoena powers to silence think tanks and universities that expose the sources of disinformation.

“These tactics echo the dark days of McCarthyism, but with a frightening 21st-century twist,” she wrote in the letter on Monday with the organization’s co-founder Carlos Álvarez-Aranyos, a public-relations consultant who in 2020 was involved in efforts to defend the integrity of the American voting system.

The inception of the group, the American Sunlight Project, reflects how divisive the issue of identifying and combating disinformation has become as the 2024 presidential election approaches. It also represents a tacit admission that the informal networks formed at major universities and research organizations to address the explosion of disinformation online have failed to mount a substantial defense against a campaign, waged largely on the right, depicting their work as part of an effort to silence conservatives.

Taking place in the courts, in conservative media and on the Republican-led House Judiciary Select Subcommittee on the Weaponization of the Federal Government, the campaign has largely succeeded in eviscerating efforts to monitor disinformation, especially around the integrity of the American election system.

Many of the nation’s most prominent researchers, facing lawsuits, subpoenas and physical threats, have pulled back.

“More and more researchers were getting swept up by this, and their institutions weren’t either allowing them to respond or responding in a way that really just was not rising to meet the moment,” Ms. Jankowicz said in an interview. “And the problem with that, obviously, is that if we don’t push back on these campaigns, then that’s the prevailing narrative.”

That narrative is prevailing at a time when social media companies have abandoned or cut back efforts to enforce their own policies against certain types of content.

Many experts have warned that the problem of false or misleading content is only going to increase with the advent of artificial intelligence.

“Disinformation will remain an issue as long as the strategic gains of engaging in it, promoting it and profiting from it outweigh consequences for spreading it,” Common Cause, the nonpartisan public interest group, wrote in a report published last week that warned of a new wave of disinformation around this year’s vote.

Ms. Jankowicz said her group would run advertisements about the broad threats and effects of disinformation and produce investigative reports on the backgrounds and financing of groups conducting disinformation campaigns — including those targeting the researchers.

She has joined with two veteran political strategists: Mr. Álvarez-Aranyos, formerly a communications strategist for Protect Democracy, a nonpartisan group that seeks to counter domestic authoritarian threats, and Eddie Vale, formerly of American Bridge, a liberal group devoted to gathering opposition research into Republicans.

The organization’s advisory board includes Katie Harbath, a former Facebook executive who was previously a top digital strategist for Senate Republicans; Ineke Mushovic, a founder of the Movement Advancement Project , a think tank that tracks threats to democracy and gay, lesbian and transgender issues; and Benjamin Wittes, a national security legal expert at the Brookings Institution and editor in chief of Lawfare .

“We need to be a little bit more aggressive about how we think about defending the research community,” Mr. Wittes said in an interview, portraying the attacks against it as part of “a coordinated assault on those who have sought to counter disinformation and election interference.”

In the letter to congressional Republicans, Ms. Jankowicz noted the appearance of a fake robocall in President Biden’s voice discouraging voters in New Hampshire from voting in the state’s primary and artificially generated images of former President Donald J. Trump with Black supporters, as well as renewed efforts by China and Russia to spread disinformation to American audiences.

The American Sunlight Project has been established as a nonprofit under the section of the Internal Revenue Code that allows it greater leeway to lobby than tax-exempt charities known as 501(c)(3)s. It also does not have to disclose its donors, which Ms. Jankowicz declined to do, though she said the project had initial commitments of $1 million in donations.

The budget pales in comparison with those behind the counteroffensive like America First Legal, the Trump-aligned group that, with a war chest in the tens of millions of dollars, has sued researchers at Stanford and the University of Washington over their collaboration with government officials to combat misinformation about voting and Covid-19.

The Supreme Court is expected to rule soon in a federal lawsuit filed by the attorneys general of Missouri and Louisiana accusing government agencies of using the researchers as proxies to pressure social media platforms to take down or restrict the reach of accounts.

The idea for the American Sunlight Project grew out of Ms. Jankowicz’s experience in 2022 when she was appointed executive director of a newly created Disinformation Governance Board at the Department of Homeland Security.

From the instant the board became public, it faced fierce criticism portraying it as an Orwellian Ministry of Truth that would censor dissenting voices in violation of the First Amendment, though in reality it had only an advisory role and no enforcement authority.

Ms. Jankowicz, an expert on Russian disinformation who once served as an adviser to Ukraine’s Ministry of Foreign Affairs, stepped down shortly after her appointment. Even then, she faced such a torrent of personal threats online that she hired a security consultant. The board was suspended and then, after a short review, abolished.

“I think we’re existing in an information environment where it is very easy to weaponize information and to make it seem sinister,” Mr. Álvarez-Aranyos said. “And I think we’re looking for transparency. I mean, this is sunlight in the very literal sense.”

Ms. Jankowicz said that she was aware that her involvement with the new group would draw out her critics, but that she was well positioned to lead it because she had already “gone through the worst of it.”

Steven Lee Myers covers misinformation and disinformation from San Francisco. Since joining The Times in 1989, he has reported from around the world, including Moscow, Baghdad, Beijing and Seoul. More about Steven Lee Myers

Jim Rutenberg is a writer at large for The Times and The New York Times Magazine and writes most often about media and politics. More about Jim Rutenberg

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University of York strengthens autonomous research capabilities with solar farm completion 

Siemens has completed work on a 200kWp solar farm for the University of York.

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Project focused on developing and testing robots and other autonomous systems for the inspection and maintenance of solar arrays.

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FIFPro to launch groundbreaking 'Project ACL' to address knee injury epidemic in women's football

Sport FIFPro to launch groundbreaking 'Project ACL' to address knee injury epidemic in women's football

This weekend, as Melbourne City take on Sydney FC in the 2023-24 A-League Women (ALW) grand final, three players will be watching and cheering their team-mates on from the sidelines.

City forward Holly McNamara, and Sydney defenders Natalie Tobin and Kirsty Fenton, have all suffered an ACL injury this season, keeping them out of action for anywhere between six months and a year.

They join six other footballers from multiple ALW clubs in the stands as the season draws to a close, bringing the league's total ACL injury list to nine.

Like many other professional women's leagues around the world, Australia's top competition has been significantly affected by what players have anecdotally described as an "epidemic" of ACL injuries.

Women athletes are two to six times more likely than men to sustain an ACL injury while training or playing their sport: a number that has not improved despite the rapid professionalisation of women's football in recent years.

With more and more high-profile women footballers such as Sam Kerr, Beth Mead, Vivianne Miedema, Marie-Antoinette Katoto, Leah Williamson, Janine Beckie, Delphine Cascarino, and  dozens more internationals forced to miss major tournaments in the last two years  due to ACL tears — all while losing valuable income along the way — the calls for action have grown louder.

FIFPro, the global players' union, has finally heeded this call.

Today, the union launched a groundbreaking new program titled "Project ACL" that aims to address the many intersecting factors that put women footballers at higher risk of tearing their ACLs.

The three-year study will review existing research into ACL injuries in women athletes, conduct assessments of the resources and structures provided by participating Women's Super League (WSL) clubs in England, and deploy their own digital tool that tracks the playing workload, travel time, and high-intensity match minutes of WSL players in real-time, generating more comprehensive and nuanced data around the circumstances in which women footballers are most at risk.

While research continues to blossom around ACL injuries in women's sport, what makes FIFPro's program revolutionary is combining the academic work — which has mostly focused on internal biological and physiological factors in amateur athletes — with a broader assessment of the external environments that players play, train, recover, and travel in.

As with all sport, resources differ from club to club, with those women's teams that are backed by bigger, wealthier men's clubs likely having access to better resources such as qualified staff, gyms, recovery centres and programs, nutrition, and private or business-class travel compared with teams that are less supported.

However, there is simply not enough existing research on these environmental factors to determine which ones are the most significant, and which can be modified by clubs, coaches, and staff in ways that will prevent future injury.

"This research has never been done before," said Dr. Alex Culvin, FIFPro's Head of Strategy and Research for Women's Football.

"It's a stakeholder-collaborative project, which also hasn't been done before: we have four big stakeholders [FIFPro, England's player's union, Leeds-Beckett University, and Nike] coming together to better understand ACL injuries, as well as the environments and conditions in which they occur.

"This project is a response to the players rightly calling for more research: it's around centralising the needs of players and their voice, but also moving away from the singular or binary understandings of ACL injuries.

"[Instead of] pointing simply to 'workload' or 'female physiology', one of the primary objectives of this project is to understand the holistic risk factors, the environmental risk factors, and that fundamentally comes down to the conditions in which players play."

By partnering with WSL clubs, who will allow FIFPro's researchers into their facilities to assess things like equipment and facility access, squad sizes, staff-to-player ratios, budgets, programs, playing schedules, and performance data, the union hopes to produce a more holistic understanding of why ACL injuries occur, when and where they are most likely to happen, and how they can be prevented in future.

Not only does more, better, and more comprehensive research into ACL injuries give players and coaches more confidence and certainty in their careers, but it also makes commercial sense, with the growing economy of women's football resting on the performances of some of the most at-risk players due to their participation in multiple overlapping competitions and increasing demands on their bodies and minds.

This perhaps explains the involvement of Nike, one of football's biggest financial stakeholders, which will provide funding and support to FIFPro during the three-year project.

Continuing to build this body of research is crucial, according to Dr. Stacy Emmonds, a researcher at Leeds-Beckett who will be leading the study, because the research that currently exists — and which clubs, competitions, and federations use to make decisions — is still too small in scale and too narrow in focus.

"Around six per cent of [sports science and medical] literature is focused on the female athlete, and there have been various calls across recent years to improve that," she said.

"We also know that, due to this, some of the studies that have been done on women athletes lack power: they're very small samples, they're what we call 'low quality' evidence based on some of the methodologies, etc.

"We know there are potentially some contributing factors regarding female physiology, but we know there are a lot more things that can be influenced from the environmental factors that female athletes find themselves in, in terms of access to certain facilities and expertise.

"A lot of the language at the moment suggests that some of these risk factors are just inherent to females, and almost suggests we just need to accept that, when we know that they can actually be influenced.

"There's some good research out there looking at neuromuscular training programs that may be completed prior to training, but the effectiveness of those has not been explored with professional female athletes; they've been in amateur or they've been in youth athletes.

"So there really is a need for a broad range of research in this space, and we feel one of those key areas is the focus of this project: the environmental factors that contribute to injury risk and reduction in the women's game."

The quantitative data collected from these club assessments will then be complemented by qualitative data in the form of anonymous interviews of players — both those who have injured their ACLs and those who have not — to understand their daily workplace environments, how they feel about the support they receive, the amount of games they play, their training load, and how it all ties together in an overall feeling of risk of injury.

While the pilot program will focus exclusively on the WSL at first, FIFPro aims to produce a best-practice report that can be shared among clubs, players, and associations worldwide, with the results and recommendations of the study to be made available to the entire game, with other player unions invited to build upon the existing research by adding their own context-specific data around things like climate, playing surfaces, travel times, season length, etc.

Then, once that body of research is in place, it is hoped that various women's leagues around the world will use the data in order to advocate for minimum standards across multiple aspects of their playing and training environments, with clubs potentially held accountable or liable if minimum standards of care and support are not met if they are so negotiated within something like a collective bargaining agreement.

For the Project ACL leaders, 'success' of this three-year study comes in many forms.

First, they aim to change the narrative around ACL injuries so that a player's multiple environmental factors are always considered as part of the conversation, therefore providing more common knowledge and expectation that these factors can and will be addressed behind the scenes.

Second is laying out a blueprint for collaborative research between various footballing stakeholders in the pursuit of shared solutions that lead to the betterment of the game, with clubs and unions (which are usually at odds with each other) working together towards a common goal.

Finally, and perhaps most importantly, FIFPro hopes this project will further demonstrate the importance of positioning players at the centre of structural changes and decisions that, at the end of the day, affect them most of all.

So while McNamara, Tobin, and Fenton will have to watch their teams either lift or lose a trophy this weekend, this ambitious research project could mean that, in just a few years time, the players who come after them may no longer be at such a high risk of suffering the same fate.

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Press Release

Secretary Granholm, Property Brother Jonathan Scott, Investors & Industry Leaders to Address Annual ARPA-E Energy Innovation Summit in Texas

WASHINGTON, D.C. —  On Wednesday, May 22, through Friday, May 24, the U.S. Department of Energy’s Advanced Research Projects Agency-Energy (ARPA-E) will host the 14th annual Energy Innovation Summit at the Gaylord Texan Convention Center outside Dallas, Texas. U.S. Secretary of Energy Jennifer M. Granholm will address the Summit from the Main Stage on the morning of Friday, May 24. 

ARPA-E Director Evelyn N. Wang will kick off the event on May 22, and a list of Main Stage speakers is featured below.

Livestream will not be available. Speaker agenda is subject to change. Media must RSVP and register here .

Main Stage Speakers

• The Honorable Jennifer M. Granholm, U.S. Secretary of Energy
• The Honorable Evelyn N. Wang, ARPA-E Director 
• Mr. Jonathan Scott, Co-Founder at Scott Brothers Global
• Mr. Rudy D. Garza, CEO of CPS Energy
• Dr. KR Sridhar, CEO of Bloom Energy 
• Ms. Molly Wood, Climate Tech Journalist and Investor
• Professor Ioannis Michaloudis, Ph.D., Visual Artist, Researcher and Academic
• Dr. Taylor Eighmy, President of the University of Texas at San Antonio (UTSA)
• Mr. Shayle Kann, Managing Partner at Energy Impact Partners

The list of Main Stage speakers will continue to be updated as the Summit approaches.

Secretary Granholm is leading DOE's work to advance the cutting-edge clean energy technologies that will help America achieve President Biden’s ambitious climate goals while creating millions of good-paying, high-quality jobs and building and inclusive clean energy economy. She has addressed Summit attendees every year she has led the U.S. Department of Energy, frequently referring to ARPA-E as DOE’s “Moonshot Factory.”

Director Wang leads ARPA-E’s development, launch, and execution of high-risk, high-reward energy research and development programs. Prior to joining the agency, Dir. Wang served as the Ford Professor of Engineering and Head of the Department of Mechanical Engineering at the Massachusetts Institute of Technology (MIT). During her time at MIT, she developed thermal management, thermal energy conversion and storage, and water harvesting and purification technologies.

Jonathan Scott is a changemaker, investor, and philanthropist who advocates for affordable housing, clean energy, and sustainable living. He and his brother Drew are Property Brothers co-hosts and the founders of Scott Brothers Global, a leading lifestyle and entertainment company producing content, consumer brands, and products. Jonathan produced and starred in an award-winning documentary, J onathan Scott’s Power Trip , which investigates renewable energy and the struggle to make it more available to families across the United States.

Rudy D. Garza is the President & CEO of CPS Energy, the nation’s largest community-owned electric and natural gas utility. He is the first Hispanic leader to hold the position. Rudy has more than 25 years of experience as a leader in the utility industry and has served in both the public and private sectors over the course of his career. Rudy successfully led the company through the approval of two rate cases in 2022 and 2023. He also led the comprehensive strategic engagement plan for Board of Trustee approval of a blended generation planning approach to power our growing community now and in the future. To deliver on CPS Energy’s mission to serve our community, Rudy developed a strategic plan called Vision 2027, a roadmap to guide CPS Energy through the rapid transformation of the utility industry.

Molly Wood is a longtime journalist turned climate tech investor. She is the founder and CEO of Molly Wood Media, a climate solutions media company, where she hosts the podcast "Everybody in the Pool." The podcast and newsletter by the same name focus on the startups, business practices, and everyday consumers who are working on real solutions to the climate crisis. Molly also scouts and advises climate tech startups as a venture partner at the investment firm Amasia. Previously, she was a managing director at LAUNCH, an early-stage venture capital firm, and was a writer and broadcaster at CNET/CBS, the New York Times, and a host at Marketplace on NPR.

Dr. Sridhar is the founder, chairman, and CEO of Bloom Energy. Prior to founding Bloom Energy, Dr. Sridhar was Director of the Space Technologies Laboratory (STL) at the University of Arizona, where he was also a professor of Aerospace and Mechanical Engineering. Under his leadership, STL won several nationally competitive contracts to conduct research and development for Mars exploration and flight experiments to Mars. Dr. Sridhar has served as an advisor to NASA and has led major consortia of industry, academia, and national labs. His work for the NASA Mars program to convert Martian atmospheric gases to oxygen for propulsion and life support was recognized by Fortune Magazine, where he was cited as “one of the top five futurists inventing tomorrow, today.”

Professor Ioannis Michaloudis is a visual artist, researcher and academic, internationally acknowledged as a leader in Art & Science, and the first researcher worldwide to apply NASA’s nanomaterial, the ethereal silica aerogel, in visual arts and design. Professor Michaloudis was instrumental in creating Coperni’s Air Swipe bag, which is the largest object every created with the nanomaterial. His career began in Paris, at Sorbonne University, where he presented his thesis on Visual Arts in 1998. After receiving a “Greek Artists” Fulbright Award in 2001, he undertook research on art and nanotechnology at MIT where he started his research on the application of the silica aerogel in visual arts.

President Eighmy is the 6th president of the University of Texas at San Antonio (UTSA) and is passionate about the critical role that research universities play in creating and applying knowledge to improve the world. He believes deeply in higher education as a great equalizer, especially when grounded in student success. Under his leadership, UTSA is producing more graduates than ever before, driving job creation and the city's growing knowledge economy. He is nationally recognized for advancing top research universities through strategic government-university-industry collaborations, public-private partnerships and community engagement. These principles are at the heart of his conviction that UTSA is “the university of the future in the city of the future.”

Shayle Kann is a Managing Partner at Energy Impact Partners, where he leads EIP’s Frontier Fund, dedicated to investing in revolutionary technologies to enable deep decarbonization. He has invested in deeptech climate companies such as Form Energy, Electric Hydrogen, Sublime Systems, and Nitricity. Prior to EIP, Shayle built and ran GTM Research, the market intelligence arm of Greentech Media, through and beyond GTM’s successful 2016 acquisition by Verisk Analytics. Shayle was also previously a U.S. Fulbright Scholar in Australia, worked on carbon markets at Conservation Services Group, and crafted regulatory policy at the California Public Utilities Commission. Shayle is a member of the Investor Advisory Board at Azolla Ventures and host of the popular climate tech podcast Catalyst.

About the ARPA-E Energy Innovation Summit The Summit is an annual conference and technology showcase that brings together thought leaders and experts from a wide variety of technical disciplines and professional communities to collaborate on how to address America’s energy challenges in new and innovative ways.

The three-day conference features Main Stage programming, thought-provoking breakout panels, ARPA-E Fast Pitches, a Technology Showcase, and a series of networking events.

The 2024 Summit’s theme is “Bolder Today, Brighter Tomorrow” and programming will focus on the need to boldly build the future Americans want for themselves and for the generations that will follow.

This will be the first Summit hosted in Texas and the largest Summit ever held, with over 400 exhibitors in the Technology Showcase.

For additional information on the 2024 ARPA-E Energy Innovation Summit, please visit the Summit website.

Press and General Inquiries: 202-287-5440 [email protected]