medical spa business plan

Medical Spa Business Plan

Written by Dave Lavinsky

You’ve come to the right place to create your medical spa business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their medical spas.

Below is a template to help you create each section of your Medical Spa business plan.

Medical Spa Business Plan Example

Executive summary, business overview.

Healthier You Medical Spa is a startup medical spa located in Miami, Florida. The company is founded by Annie Smith, an experienced medical esthetician who has gained a reputation and loyal client-base during the past ten years while working at Beautify Wellness MedSpa. Now that Annie has garnered a positive reputation for providing exceptional medical spa services, she is ready to start her own company, Healthier Your Medical Spa. Annie is confident that her reputation and skills combined with her ability to effectively manage client relationships will help her to quickly secure a loyal client base for her new business. Annie plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a medical spa business including marketing and sales, accounting and bookkeeping, and client relationship management.

Healthier You Medical Spa will provide a comprehensive array of medical spa services in a clean, luxurious, and relaxing environment. The Healthier You  Medical Spa will be the ultimate choice in Miami for medical spa services while providing the best customer service in the area. 

Product Offering

The following are the services that Healthier You Medical Spa will provide:

• Lip fillers
• Microdermabrasion
• Microneedling
• Chemical Peels
• Body Sculpting
• Laser Hair Removal
• Hyaluronic Acid
• Non-surgical Fat Reduction
• Non-surgical Skin Tightening
• Photo rejuvenation

Customer Focus

Healthier You Medical Spa will target women and men in Miami who are looking for non-invasive treatments to promote anti-aging and healthy skin. No matter the customer, Healthier You Medical Spa will deliver the best communication, service, and results. 

Management Team

Healthier You Medical Spa will be owned and operated by Annie Smith. Annie is a graduate of Florida University with a Bachelor’s degree in business management and is licensed by the Board of Cosmetology. She has over ten years of experience working as a medical esthetician at a local medical spa company. Annie will be Owner and Manager of the medical spa. 

Annie has recruited an experienced administrative professional, Lucy Johnson, to be the office manager and help oversee the medical spa’s business operations. Lucy has been an administrative assistant for over ten years at a local medical spa. Annie relies strongly on Lucy’s diligence, attention to detail, and focus when organizing her schedule, customers, and files. Lucy has worked in the medical spa industry for so long, she understands all aspects required in running a successful medical spa business.

Annie and Lucy have recruited an experienced marketing manager, John Thomas, to become a member of the Healthier You Medical Spa management team. John is a graduate of the University of South Carolina with a Master’s degree in Marketing. Annie and Lucy rely on John’s expertise to execute the company’s marketing plan and advertising strategies.  

Success Factors

Healthier You Medical Spa will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of certified medical estheticians who will be able to assess each client’s needs and recommend the treatments that will work best for them.
• Comprehensive menu of services to cater to a wide range of clients of all ages from those looking for regular maintenance to those seeking a dramatic transformation. 
• Healthier You offers premium treatments at competitive prices so clients feel they receive great value when purchasing the spa’s services. 

Financial Highlights

Healthier You Medical Spa is seeking $250,000 in debt financing to launch its medical spa business. The funding will be dedicated towards securing the medical spa location and purchasing medical spa equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Medical spa build-out: $50,000
• Equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, rent, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Healthier You Medical Spa.

Company Overview

Who is healthier you medical spa .

Healthier You Medical Spa is a newly established medical spa company based in Miami, Florida. Healthier You will be the most luxurious, clean, and relaxing choice for clients in the area. The company will provide a comprehensive menu of medical spa services performed by experienced certified medical estheticians who are experts in specific techniques and treatments. 

Healthier You will be able to provide non-invasive beauty treatments to improve and maintain healthy skin and promote anti-aging. The team of professionals are highly qualified and experienced in various techniques such as body sculpting, chemical peels, and microneedling. Healthier You’s professionals are excellent communicators in addition to being highly qualified medical estheticians, creating a welcoming environment for all clients. 

Healthier You Medical Spa History

Healthier You Medical Spa is owned and operated by Annie Smith, an experienced medical esthetician who has gained a reputation and loyal client-base during the past ten years while working at Beautify Wellness MedSpa. Now that Annie has garnered a positive reputation for providing exceptional medical spa services, she is ready to start her own company, Healthier Your Medical Spa. Annie has begun recruiting a team of highly qualified professionals to help manage the day to day complexities of running a medical spa – sales and marketing, customer service, administrative, janitorial, and accounting. 

Since incorporation, Healthier You Medical Spa has achieved the following milestones:

• Registered Healthier You Medical Spa, LLC to transact business in the state of Florida. 
• Has a contract in place to lease the commercial property. 
• Reached out to numerous contacts to include former clients, fellow medical estheticians, and friends and family members to spread the word about her new business. 
• Began recruiting a staff of medical estheticians, receptionists, sales and marketing associates, and office personnel to work at Healthier You.

Healthier You Medical Spa Services

The following will be the services Healthier You Medical Spa will offer:

• Photorejuvenation

Industry Analysis

The global market for medical spas is valued at $14B and is expected to grow by 14% by 2030. The medical spa industry developed from combining a traditional spa with a medical clinic where providers are able to perform specialized medical treatments in addition to general spa service offerings. 

In the United States, the medical spa industry is one of the fastest growing markets. The industry is currently valued at an estimated $13B and is forecast to increase to $47B by the year 2030. Market drivers include increasing consumer demand for anti-aging and self-care services and the growing wellness sector. 

The American Med Spa Association (AMSA) reports a high demand for minimally invasive treatments. Popular treatments in this category include chemical peels, body sculpting, and non-surgical skin tightening. The body sculpting and non-invasive fat reduction segments are expected to experience the fastest growth over the next several years as these procedures are gaining popularity around the country. 

Customer Analysis

Demographic profile of target market.

Healthier You Medical Spa will target women and men in Miami looking for non-invasive treatments to improve the health and appearance of their skin. No matter the customer, Healthier You Medical Spa will deliver the best communication, service, and quality results. 

The precise demographics for Miami, Florida are:

Customer Segmentation

Healthier You will primarily target the following customer profiles:

• Millennials
• Older Gen Z (over the age of 18)
• Individuals looking for non-invasive anti-aging treatments

Competitive Analysis

Direct and indirect competitors.

Healthier You Medical Spa will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mia Med Spa

Established in 2007, Mia Med Spa is now one of the largest medical spa franchises in Florida. The company is able to provide a wide variety of medical spa treatments for its clients. The medical spa offers a variety of injectables, skin care, and rejuvenation treatments for all skin types. Mia Med Spa’s founder is a dedicated skincare expert and a well-known medical esthetician in the community. Mia Med Spa also carries its own line of skincare products that can be purchased at one of its 10 locations throughout the state. 

While this is a well-known company with an established presence in the market, Mia Med Spa does not offer personalized customer service or a relaxing spa experience. The Mia Med Spa locations are in large, intimidating facilities in order to serve many clients at the same time.  

Beautify Wellness MedSpa

Beautify Wellness MedSpa, founded in 2015, is a small medical spa with a single location catering to local residents in Miami, Florida and surrounding areas. Beautify Wellness MedSpa provides non-invasive treatments and is most well-known for its fat reduction and body contouring services. The owners of Beautify Wellness MedSpa only hire estheticians that are highly trained in the latest techniques and treatments. This company primarily targets individuals looking to use body contouring and fat reduction treatments in addition to their existing weight management regimen. 

Beautify Wellness MedSpa specializes in fat reduction and body contouring only, and thus does not offer the wide selection of services and treatments that Healthier You will offer. 

Look Young Feel Young Medical Spa

Look Young Feel Young Medical Spa is a Miami, Florida-based medical spa founded in 2019. The spa provides exclusive treatments for men and women in Miami and the surrounding areas. The company is able to provide a wide variety of injectable procedures, body sculpting, and non-invasive rejuvenation services using the latest techniques and products. Look Young Feel Young Medical Spa’s owners have developed an impressive following on social media and are well-known in the medical spa community. This presence has garnered the company a large and growing customer base. 

While Look Young Feel Young Medical Spa has quickly established a loyal following and customer base, the company caters mostly to clientele that are interested in anti-aging treatments, but do not target the larger market of customers with other skincare concerns. 

Competitive Advantage

Healthier You Medical Spa will be able to offer the following advantages over their competition:

• Skilled team of medical spa estheticians who are not only trained in the latest techniques and treatments, but are also highly effective in providing the best customer service. 
• Healthier You Medical Spa targets a wide range of customers from multiple age groups and with numerous skincare and medical spa service needs. 
• The company offers competitive pricing and discounts for regular customers. 

Marketing Plan

Brand & value proposition.

Healthier You Medical Spa will offer the unique value proposition to its clientele:

• Healthier You Medical Spa provides premium medical spa services for competitive prices.  
• The company’s medical spa will be a luxurious, relaxing, and clean environment. 

Promotions Strategy 

The promotions strategy for Healthier You Medical Spa is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Healthier You maintains an active social media presence with regular updates and fun content to get customers excited about the services the medical spa has to offer. 

Professional Associations and Networking

Healthier You Medical Spa will become a member of professional associations such as the Medical Spa Association, American Medical Esthetician’s Society, and the Florida Body Contouring Association. The leadership team will focus their networking efforts on expanding the company’s client network. 

Print Advertising

Healthier You Medical Spa will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local businesses with employees who are in the target market. 

Website/SEO Marketing

Healthier You Medical Spa will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Healthier You is able to provide. The website will also list information on the company’s events and promotions. 

The marketing director will also manage Healthier You’s website presence with SEO marketing tactics so that when someone types in a search engine “Miami medical spa” or “medical spa near me”, Healthier You Medical Spa will be listed at the top of the search results.

The pricing of Healthier You Medical Spa will be competitive so customers feel they receive value when purchasing the company’s services. 

Operations Plan

The following will be the operations plan for Healthier You Medical Spa.

Operation Functions:

• Annie Smith will be the Owner and Manager. She will oversee the medical spa estheticians and client relationships. Annie has spent the past year recruiting the following staff:
• Lucy Johnson – Office Manager who will manage the day-to-day operations of the medical spa including overseeing the front desk staff, janitorial staff, and general administrative tasks. 
• Stan Williams – Staff Accountant/Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• John Thomas – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and sales campaigns. 

Milestones:

Healthier You Medical Spa will have the following milestones complete in the next six months.

11/1/2022 – Finalize lease on the space.

11/15/2022 – Finalize personnel and staff employment contracts for the Healthier You Medical Spa management team.

12/1/2022 – Begin build-out and renovation of the spa. 

12/15/2022 – Begin networking at industry events and implement the marketing plan. 

1/15/2023 – Finalize contracts for medical estheticians. 

1/20/2023 – Healthier You Medical Spa officially opens for business.

Healthier You Medical Spa will be owned and operated by Annie Smith, an experienced medical esthetician who has gained a reputation and loyal client-base during the past ten years while working at Beautify Wellness MedSpa. Now that Annie has garnered a positive reputation for providing exceptional medical spa services, she is ready to start her own company, Healthier Your Medical Spa. Annie is confident that her reputation and skills combined with her ability to effectively manage client relationships will help her to quickly secure a loyal client base for her new business. 

Financial Plan

Key revenue & costs.

The revenue drivers for Healthier You Medical Spa are the fees charged to customers in exchange for the company’s services. Additional revenue will be generated through sales of beauty and skincare products customers can purchase at the medical spa. 

The cost drivers will be the overhead costs required in order to staff a medical spa. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Healthier You Medical Spa is seeking $250,000 in debt financing to launch its medical spa business. The funding will be dedicated towards build-out of the medical spa and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of services provided per month: 500 
• Average fees per month: $5,000
• Overhead costs per year: $200,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Medical Spa Business Plan FAQs

What is a medical spa company business plan.

A medical spa company business plan is a plan to start and/or grow your medical spa company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your medical spa company business plan using our Medical Spa Company Business Plan Template here .

Where Can I Get a Medical Spa Business Plan PDF?

You can download a medical spa business plan PDF template here .  This is a business plan template in PDF format.

What are the Main Types of Medical Spa Companies?

There are a number of different kinds of medical spa companies , some examples include: spa with medical services, medical spa, and plastic surgeon with medical spa.

How Do You Get Funding for Your Medical Spa Company Business Plan?

Medical spa companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a medical spa, as well as a botox business plan or a body sculpting business plan.

What are the Steps To Start a Medical Spa Business?

Starting a medical spa business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Medical Spa Business Plan - The first step in starting a business is to create a detailed medical spa business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your medical spa business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your medical spa business is in compliance with local laws.

3. Register Your Medical Spa Business - Once you have chosen a legal structure, the next step is to register your medical spa business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your medical spa business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Medical Spa Equipment & Supplies - In order to start your medical spa business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your medical spa business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful medical spa business:

• How to Start a Medical Spa Business

• Calendar Schedules at a glance, easily customizable
• Client Management Manage your clients ' journey (one place)
• Client Portal All your clients’ needs in one place
• Online Booking 24/7 booking from your website, Google, and beyond
• Point of Sale Accept payments, manage invoices + better rates
• Business Management Powerful yet easy business reports
• Marketing Your latest business and marketing needs
• Notifications Automated, digital reminders for clients + staff
• Forms & Annotation Easily create digital forms + automate paperwork
• Virtual Meetings Fully integrated, secure and interactive video conferencing
• Reserve with Google Get booked right from your business listing on Google Maps
• Yocale Pay Reduce your payment processing fees by up to 30%
• Yocale Marketing Gain more clients and increase your revenue
• Beauty Services Hair salons, barbers, eyelash studios, etc.
• Health & Medical Medical spas, therapists, optometrists, etc.
• Car & Automotive From carwashes to repair shops.
• Shops & Boutiques For both in-store and online appointments.
• Public & Professionals Law firms, notaries, etc.

• Online Calendar
• Client Management
• Client Portal
• Online Booking
• Point of Sale
• Business Management
• Notifications
• Form & Annotation
• Video Conferencing
• Yocale Marketing
• Beauty Services
• Health & Medical
• Car & Automotive
• Pet Services
• Public & Professionals
• Shops & Boutiques
• July 28, 2023

Ultimate Medical Spa Business Plan Blueprint +Template PDF

The average American woman spends $1,000 annually on beauty treatments. This includes everything from facials and massages to injectables and laser hair removal. The medical spa industry is well-positioned to capitalize on this growing demand for beauty and wellness services.

If you plan to start your own med spa business , you need a business plan.

A comprehensive business plan is a critical foundation for any successful medical spa. It serves as a roadmap for establishing, operating, and growing your business. With the growing demand for aesthetic treatments and anti-aging services. A thoughtful business plan can position your medical spa for long-term profitability and success.

This guide will provide an in-depth overview of crafting a strategic business plan tailored specifically for a medical spa. We will cover key sections, including the executive summary, market analysis, operations plan, financial projections, etc. You will gain valuable insights into and analyze your:

• target market,
• estimating costs and revenues,
• choosing a location,
• developing service offerings,
• hiring staff,
• projecting growth, 
• and mitigating risks.

With a solid business plan in place, you can confidently seek funding from banks and investors. It will also help you make informed decisions on marketing, inventory, equipment purchases, and other investments. Referring back to your business plan on a regular basis will keep you focused on your core mission and long-term objectives.

In the highly competitive medical spa industry , proper planning is essential. This guide will prepare you to create a comprehensive, customized business plan that aligns with your unique vision . With the right roadmap, you can establish a successful medical spa that delivers excellent patient care while driving profitability and sustainable growth.

Let’s go deep into this massive guide on how to create a business plan for a medical spa.

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Keep in Mind

Here are 10 of the most important things to keep in mind when writing a business plan for your medical spa:

• Start with a clear vision for your business. What do you want your medical spa to achieve? What are your goals for the business?
• Do your research. Understand the market you are entering and the competition you will face.
• Develop a strong marketing plan. How will you reach your target audience and generate leads?
• Create a compelling value proposition. What makes your medical spa unique, and why should customers choose you ?
• Set realistic financial projections. How much money will you need to start and operate your business?
• Identify your target audience. Who are your ideal customers?
• Define your competitive advantage. What sets your medical spa apart from the competition?
• Develop a strong management team. Who will be responsible for running your business?
• Create a strong marketing plan. How will you reach your target audience and generate leads?
• Be prepared to make adjustments. The business plan is a living document that should be updated as your business grows and changes.

Keeping these key factors in mind will help you develop an effective, comprehensive plan tailored to your medical spa. Let the business planning process guide your strategic thinking and decision-making as you work to establish a successful enterprise.

Business Plan Template for Medical Spa

Bringing your medical spa vision to life starts with a comprehensive, well-crafted business plan. To assist with the planning process, we have created an in-depth medical spa business plan template available for download below.

This detailed template contains 16 key sections that cover all aspects of strategically mapping out the launch and operation of your medical spa. The template prompts you to flesh out details on your services, target market, competitive analysis, marketing plan, financial projections, and more. We have also included explanatory tips and examples throughout the plan to help guide your responses.

At over 8,500 words , this template aims to ensure you consider all critical factors in building a successful, sustainable medical spa business. Having an expertly crafted plan is essential for securing financing, recruiting talent, establishing operations, and executing your vision with precision. Use this template as a valuable resource to bring structure to your planning process.

Simply click below to download the full medical spa business plan template now in an editable PDF document. With this comprehensive template, you have a strategic roadmap for bringing your medical spa dreams to fruition!

Download Your Business Plan Blueprint Guide Now

Introduction to Business Plans

A business plan is an essential document for any company, outlining its objectives , strategies, financial forecasts, and more. For medical spas, having a comprehensive, thoughtful business plan is critical when starting out.

What is a Business Plan?

A business plan is a written document that outlines a company’s goals and how it plans to achieve them. It serves as a roadmap for the business, helping the owners chart a course for growth and success.

Importance of a Business Plan

There are several key reasons why a well-developed business plan is so important:

• Defines your business goals and how you will accomplish them
• Allows you to identify target customers and how to effectively market to them
• Helps you determine staffing, operations, and infrastructure needs
• Guides financial decisions and profitability projections
• Helps secure funding and investment from banks and investors
• Serves as an operating guide as you launch and grow your business

Benefits of Business Planning

Crafting a strong business plan has many benefits for medical spa owners:

• Gives you a clear strategic vision and focus
• Forces you to deeply analyze the competitive landscape
• Identifies risks and challenges so you can mitigate them
• Helps manage costs, cash flow, and financial performance
• Allows you to spot potential growth opportunities
• Keeps the team aligned on objectives and tactics
• Provides benchmarks to measure progress as you execute the plan

In summary, investing time in thoughtful business planning establishes a strong foundation for developing and growing a successful medical spa. With a comprehensive plan, you can launch your new venture with confidence.

Med Spa Pro Shares Business Planning

If you want additional perspective on crafting an effective medical spa business plan, be sure to check out this insightful video from seasoned med spa owner Kelly Smith.

In the video “What I Wish I Would’ve Known Before Opening My Med Spa | Medical Spa Business Plan”, Kelly shares crucial tips based on her own experience creating a business plan and opening a successful med spa.

She discusses key things she wishes she had known upfront in the planning process, from budgeting adequately for unexpected costs to doing thorough competitive research. Kelly also stresses the importance of creating realistic financial projections and not rushing into launching without a solid plan in place.

Kelly’s real-world advice can help any aspiring med spa owner avoid common pitfalls and build a strong foundation for their new business. Make sure to watch her video for valuable lessons as you craft your own comprehensive med spa business plan.

Step-by-Step: How to Write a Business Plan for a Medical Spa

Now that you understand the critical importance of a well-crafted business plan, let’s dive into the step-by-step process for writing one tailored specifically for a medical spa.

Developing a comprehensive plan that maps out all aspects of your new venture will take time, research, thought, and expert input. But the investment will pay dividends as you launch and grow your business.

Below, you can find the key sections to include in your medical spa business plan, and learn how to write them.

Section 1. Executive Summary

The Executive Summary is a crucial section that summarizes the key points of your entire plan. It should provide readers with an overview of your business and get them excited to learn more.

a. Business Overview

• Briefly describe your medical spa concept and services.
• Explain the purpose and vision for your medical spa.
• Share when and why you are creating this business plan.
• Specify the type of medical spa, such as medi-spa, cosmetic surgery center, etc.

b. Concept and Objectives

• Outline the main objectives you hope to accomplish with your medical spa.
• Share your motivation and passion for starting this business.
• Explain how your spa will be positioned in the marketplace .

c. Key Highlights

• Present 3-5 major financial projections, such as projected revenue, startup costs , and breakeven point.
• Share competitive advantages your medical spa will leverage in the market.
• List key milestone goals for the first 1-3 years in business.
• Briefly explain how you will obtain funding to launch the business.

The Executive Summary should get readers excited about your vision and business goals for your new medical spa venture. Keep it concise at 1-2 pages maximum.

Section 2. Company Overview

The Company Overview provides background on key details about your medical spa business.

a. Company Name & Location

• Share the official name you have chosen for your medical spa.
• Indicate the city, state, and any other details about your location.

b. Legal Structure

• Explain the business structure such as LLC, S-corp, partnership, etc.
• Discuss why you chose this structure.

c. Founders & Management Bios

• Introduce the founders, owners, and management team.
• For each key member, include a bio highlighting relevant experience.

d. Mission Statement

• Craft a mission statement that summarizes your medical spa’s purpose and values.
• Share your long-term vision and objectives for the company.

e. Values & Commitment

• Describe how your spa will be committed to top-notch patient care and customer service.
• Share company values like integrity, safety, compassion, transparency, etc.

This section provides essential context on the vision, team, and ethos that will define your unique medical spa.

Section 3. Market Analysis & Competitive Landscape

This section examines your target customer, competition, industry trends, and market opportunities.

a. Target Market Analysis

• Define your ideal customer demographics (age, income, geography, etc.).
• Identify target psychographics (values, interests, lifestyle, etc.).
• Analyze behavior patterns like how often they utilize spa services.

b. Market Evaluation

• Research size and growth projections for the medical spa industry overall.
• Assess trends that may impact demand for your services.
• Identify new technologies that influence the market.

c. Competitors Analysis

• Make a list of direct and indirect competitors in your area.
• Objectively assess their strengths and weaknesses.
• Compare their pricing, offerings, marketing, and customer service.

d. Market Gaps

• Identify unmet consumer needs that your medical spa could fulfill.
• Recognize areas where competitors are falling short or lacking.
• Outline how you will leverage these gaps as opportunities.

Gaining a comprehensive understanding of the competitive landscape will allow you to position your medical spa for success within the target market.

Section 4. Marketing and Sales Strategies

This outlines plans to promote your spa and attract new clients.

a. Marketing Goals

• Define specific marketing goals aligned with your overall business objectives.
• Set goals for brand awareness, lead generation, client acquisition, and customer retention.
• Include metrics like website traffic, lead conversion rate, and new client growth rate.
• Track goals in your marketing analytics to measure success.

b. Brand Positioning

• Determine how you want to position your medical spa brand in the marketplace.
• Craft consistent messaging that conveys your unique value proposition.
• What customer pain points will you address? What sets you apart from competitors?
• Ensure consistency across marketing channels and customer touchpoints.

c. Marketing Plan

• Develop a comprehensive marketing plan detailing strategies and tactics to achieve goals.
• Digital marketing: SEO, SEM, social media, email nurturing, content marketing.
• Print/direct mail advertising.
• Partnerships with local businesses and influencers.
• PR outreach to drive press coverage.
• Discounts and promotions to attract new clients.

d. Sales Strategies

• Design consultative sales process to convert leads into long-term clients.
• Hire and train qualified sales staff on product knowledge and consultative selling.
• Set quotas and implement sales performance tracking.
• Leverage CRM to manage pipelines and analyze conversion metrics.
• Foster retention through loyalty programs and customer education.

With integrated marketing and sales strategies tailored to your medical spa, you can drive brand growth and exceed business objectives.

Section 5. Service Offerings and Differentiation

This details your menu of treatments and competitive edge.

a. Services

• Make an extensive list of all medical and aesthetic services and treatments offered.
• Group services into relevant categories like injectables, body contouring, skin rejuvenation, etc.
• For each service, briefly describe the procedure.

b. Service Benefits

• For each service, explain the benefits and specific outcomes patients can expect.
• How does this service help meet patient needs and goals?

c. Service Uniqueness

• Call out any unique, specialty, or high-demand services that competitors don’t offer.
• These differentiated offerings can attract new patients.

d. Differentiation from Competitors

Highlights how your services stand out from competitors based on:

• Cutting-edge technology and equipment
• Specialized expertise and training
• Superior quality of treatments and outcomes
• Excellent customer service experience
• Boutique, luxury environment

Leveraging unique services and clear competitive advantages can help your medical spa attract and retain more clients.

Section 6. Business Structure and Legal Considerations

This covers your entity choice and compliance requirements.

a. Business Entity

• Choose a business structure such as LLC, S-Corp, partnership, etc.
• Explain the reasons for choosing this structure. Consider liability protection, taxes, and ease of setup.

b. Regulatory Requirements

• Research federal, state, and local regulations and outline requirements.
• May include business licenses, OSHA standards , HIPAA compliance, etc.

c. Licensing and Certifications

• Obtain required licensing and certification for services from accrediting bodies.
• Requirements vary based on the services offered. Research thoroughly.

d. Liability

• Evaluate liability risks associated with services and facilities.
• Secure proper malpractice insurance to protect against lawsuits.
• Look into general business liability and errors & omissions insurance.

Consulting legal and accounting advisors can help ensure you meet all regulatory and compliance requirements to safely operate your medical spa and avoid any legal troubles .

Related content: Med Spa Laws in All 50 States: For Medical Spa Owners in the United States

Section 7. Operations and Management

This describes workflows, processes, and organizational structure.

a. Organizational Structure

• Define leadership hierarchy and roles.
• Create an organizational chart showing key positions and reporting structure.

b. Management Team’s Qualifications

• Emphasize educational background, certifications, and experience.
• Highlight skills and competencies of key personnel.

c. Workflow

• Map out day-to-day workflow and processes for service delivery.
• Optimize operations for efficiency and quality control.

d. Inventory Management

• Establish protocols for sourcing and managing medical consumables and equipment inventory.
• Set par levels and implement a purchase order system.

e. Facility Requirements

• Outline details of facility space requirements including dimensions, layout, and accessibility.
• Specify aesthetic design elements and ambiance.
• Discuss whether the building will be leased or purchased.

Thoughtful planning of operations and management structures will help ensure the smooth delivery of high-quality services and exceptional patient experiences.

Section 8. Staffing and Training

This outlines hiring, development, incentives, and retention.

a. Staffing Plan

• Develop a detailed staffing plan for hiring medical professionals, techs, and support staff.
• Consider part-time vs full-time and salaries based on experience/credentials.

b. Recruitment

• Identify channels and strategies to recruit qualified candidates.
• Leverage job listings, recruiters, industry events, and referrals.

c. Training

• Implement training programs covering customer service, operations, and safety protocols.
• Include ongoing continuing education and development opportunities.

d. Compensation & Benefits

• Offer competitive salaries, health insurance, retirement plans, and PTO.
• Consider performance bonuses or profit-sharing incentives.

e. Retention Initiatives

• Foster retention through awards, tuition reimbursement, and career development.
• Conduct regular reviews and provide opportunities for advancement.

Investing in robust staffing , hiring, training, and retention will ensure you build an exceptional team to provide outstanding care and service.

Section 9. Facilities and Equipment

This explains your location, layout, technology, and supplies.

a. Facilities and Layout

• Provide a detailed overview of facility size, floor plan, and room dimensions.
• Emphasize aesthetics and flow between treatment rooms, reception, etc.

b. Equipment

• Make a comprehensive list of specialized medical devices and technologies.
• Include lasers, injectable machines, cryotherapy, body contouring, etc.

c. Suppliers

• Identify reputable equipment vendors and secure maintenance agreements.
• Ensure an adequate supply of consumables from reliable sources.

d. Standards Compliance

• Facility must comply with all state and federal safety regulations.
• Detail protocols for sterilization, sanitation, and hazardous waste disposal.
• Address privacy regulations like HIPAA compliance.

Investing in a well-designed facility and advanced equipment will provide the safe, comfortable environment your clients deserve.

Section 10. Financial Projections and Funding

This provides key fiscal planning details for your medical spa.

a. Financial Statements

• Develop a pro forma income statement projecting revenues and expenses.
• Prepare estimated balance sheet and cash flow statement.
• Make conservative assumptions and projections.

b. Break-Even Analysis

• Calculate the breakeven point when revenues exceed costs.
• Evaluate the timeline and revenue targets needed to reach profitability.

c. Funding Sources

• Outline funding from sources like loans, investors, and crowdfunding.
• Provide details on terms, repayment plans, collateral, and equity offered.

d. ROI Projections

• For investors, calculate and present expected ROI over time.
• Projections should be based on reasonable assumptions.

Financial planning is key for capital acquisition, profitability analysis, and setting measurable goals and milestones. Consult accountants and financial advisors.

Section 11. Risk Management and Contingency Planning

This section identifies potential risks and plans to address them.

a. Risks and Challenges

• Identify and assess risks like new competition, seasonality, and staff turnover.
• Consider challenges like meeting patient volume targets or recruitment issues.

b. Risk Mitigation

• Develop strategies to mitigate identified risks.
• Create contingency plans to minimize business disruptions.

c. Emergency Plans

• Prepare emergency response plans for events like natural disasters or system outages.
• Address continuity of operations and patient medical needs.

d. Insurance Coverage

• Secure adequate insurance for risks like liability, property damage, and emergencies.
• Consider business interruption insurance and cybersecurity coverage.

Proactively identifying risks allows you to plan ahead and protect your medical spa against challenges. Having robust contingency plans provides stability and prepares you to weather any storm. 

Section 12. Marketing and Sales Strategies

This section outlines marketing and sales plans.

a. Marketing Channels and Tactics

• Identify effective marketing channels like social media, SEO, and print ads.
• Detail specific tactics and campaigns for each channel.

b. Marketing Budget

• Develop a marketing budget allocating resources to tactics and channels.
• Ensure proper funding to achieve customer acquisition goals.

c. Sales Projections

• Make sales projections by channel based on reasonable assumptions.
• Establish performance metrics to track and monitor sales activity.

d. Customer Retention

• Create loyalty programs or packages to retain existing customers.
• Set goals for repeat purchase and retention rates.

With integrated marketing and sales plans, you can drive brand awareness, consistently attract new clients, and maximize customer lifetime value.

Read more: Boosting Your Medical Spa Sales with Text Message Marketing: 7 Best Practices

Section 13. Implementation Plan

This section outlines the execution of the business plan.

a. Executing Timeline

• Create a detailed timeline of activities needed to launch the medical spa.
• Set deadlines for completing each task and milestone.

b. Division of Responsibilities

• Clearly assign owners and team members responsibilities for each aspect of the plan.

c. Milestones

• Identify key milestones including funding secured, location leased, and staff hired.
• Milestones mark progress for long-term objectives.
• Establish measurable KPIs aligned to goals for monitoring performance.
• Examples include revenue, new patient volume, and retention rate.

With a well-defined timeline, assigned roles, milestones, and KPIs, you can execute your plan strategically and monitor progress. Adjust quickly when needed.

Yocale’s Medical Spa Software, FREE

Section 14. Exit Strategy

This section considers future exit plans .

a. Exit Plan

• Outline tentative exit plans for exiting ownership or selling the business.
• Discuss growth opportunities like expanding locations.

b. Exit Routes

• Detail various exit options such as selling to a partner, competitor, or private equity.
• Consider an IPO or liquidation sale.

c. Exit Timing and Conditions

• Define the circumstances or conditions that would trigger executing an exit plan.
• Establish a target timeline connected to growth goals.

Planning a future exit strategy allows you to capitalize on the value created and realize your hard work. It also provides current investors with visibility into their ability to realize returns.

Section 15. Appendices

This section provides supporting materials.

a. Supporting Documents

• Include detailed market research, competitive analysis, legal agreements, marketing budget sheet , etc.
• Provide raw data that reinforces assertions made throughout the plan.

b. Additional Information

• Add financial worksheet calculations, product photos, and management profiles.
• Include any extra info that gives deeper insight.

The Appendices bolster the credibility of your plan by allowing readers to dive into the research and back up behind your strategy. Use them to provide critical supplemental information and reinforcement of key points.

Opening a thriving medical spa takes more than just passion – it requires a thoughtful, strategic business plan. This comprehensive guide outlined the key elements for crafting a plan tailored to your unique offerings and market.

Now it’s time to put these tips into action. Consult experts, research your market, and create accurate financial projections. With a customized roadmap in place, you can confidently seek funding and make smart business decisions.

Turn your dream into reality. Download our free medical spa business plan template to get started mapping out every detail – from marketing tactics to profit forecasts. With this ready-made blueprint, you have the head start you need to build a profitable medical spa.

Don’t leave your success to chance. Gain the edge with a meticulous plan. Download the template today and propel your medical spa toward lasting prosperity.

Here are answers to the 10 common medical spa business plan questions:

The key sections to include are Executive Summary, Company Overview, Market Analysis, Marketing & Sales, Services, Operations, Financial Projections, and more.

Aim for less than 50 pages. The core plan should be 15-30 pages with supporting documents in the Appendices. Be concise and avoid fluff.

Consider your time availability and expertise. Hiring a professional can provide experience, but costs more. Doing it yourself saves money but requires dedication.

Financial projections should be detailed, comprehensive, and conservative. Thoroughly explain funding needs and uses, expected returns, and repayment plans.

Expect at least 2-3 months for a thorough planning process involving research, writing, and expert input. But quality trumps speed.

Leverage industry data, supplier quotes, and advisor consultation to estimate costs. Build in buffers for unexpected expenses.

Yes, seek expert feedback from those with medical spa, finance, and business plan experience. Incorporate constructive feedback.

Review the plan regularly, but formal updates annually or biannually are recommended to keep information current.

Online templates, advisor consultation, investor pitch resources, and medical spa business planning guides/examples.

Research-backed, detailed competitive analysis and financial planning are critical foundations throughout.

10 Additional Resources

Here are 10 websites a medical spa owner can use for additional business planning resources:

• SBA.gov – The US Small Business Administration offers guides, tools, and articles on business planning.
• SpaBusiness.com – News, insights and education for the global spa industry.
• SpaOpportunities.com – Spa and wellness industry news and business education.
• BPlans.com – BPlans provides free sample business plans and templates for many industries.
• Consulting.com – Consulting firms like Deloitte provide business plan writing tips and best practices.
• Inc.com – Practical startup and business planning advice in the Inc. magazine archives.
• AllBusiness.com – Articles and guides on writing effective business plans to achieve success.
• MedEstheticsMag.com – Business and finance articles for medical spa owners.
• WellSpa360.com – Articles, news, products, blogs and videos from Wellspa 360.
• Lucidchart.com – Interactive business plan template you can edit visually.
• Write your business plan | Small Business Administration https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• Choose a business structure | Small Business Administration https://www.sba.gov/business-guide/launch-your-business/choose-business-structure
• Starting A Profitable Aesthetic Medical Practice | International Association for Physicians in Aesthetic Medicine https://iapam.com/starting-medical-practice
• Fund your business | Small Business Administration https://www.sba.gov/business-guide/plan-your-business/fund-your-business
• Medical Spa Market Size, Share & Trends Analysis Report By Service (Facial Treatment, Body Shaping & Contouring), By Age Group, By Gender, By Service Provider, By Region, And Segment Forecasts, 2023 – 2030 | Grand View Research https://www.grandviewresearch.com/industry-analysis/medical-spa-market
• Women Spend Nearly $1K on Their Appearance Each Year: See How Their Spending Compares to Men’s | Go Banking Rates https://www.gobankingrates.com/saving-money/savings-advice/women-spend-1k-on-appearance-each-year-how-spending-compares-to-men/
• What is aesthetic medicine? | The American Academy of Aesthetic Medicine https://www.aaamed.org/aesthetic_med.php
• Create a business vision | Bussiness Queensland Government https://www.business.qld.gov.au/running-business/planning/vision
• Business Marketing: Understand What Customers Value | Harvard Business Review https://hbr.org/1998/11/business-marketing-understand-what-customers-value
• Understanding Markets and Customers | Study Smarter https://www.studysmarter.us/explanations/marketing/marketing-information-management/understanding-markets-customers/
• 4 ways to develop your strategic thinking skills | Harvard Business School https://online.hbs.edu/blog/post/how-to-develop-strategic-thinking-skills
• Organizational Chart Types, Meaning, and How It Works | Investopedia https://www.investopedia.com/terms/o/organizational-chart.asp
• Investment in Employees is Key to Business Success | University of North Georgia https://ung.edu/continuing-education/news-and-media/investment-in-employees.php
• Typical Marketing Channels | University of Minnesota https://open.lib.umn.edu/principlesmarketing/chapter/8-2-typical-marketing-channels/
• Identifying and managing business risk | Queensland Government https://www.business.qld.gov.au/running-business/risk/identify-manage
• What Is A KPI? Definition & Examples | Forbes https://www.forbes.com/advisor/business/what-is-a-kpi-definition-examples/
• The Easy (and Free) Way to Make a Budget Spreadsheet | The New York Times https://www.nytimes.com/2019/01/16/technology/personaltech/the-easy-and-free-way-to-make-a-budget-spreadsheet.html
• Workforce Planning: Keys to a Successful Staffing Plan | Walden University https://www.waldenu.edu/online-masters-programs/ms-in-human-resource-management/resource/workforce-planning-keys-to-a-successful-staffing-plan
• 4 key components of a financial plan, U.S. Bank https://www.usbank.com/financialiq/plan-your-future/manage-wealth/anatomy-of-a-financial-plan-key-components-of-financial-planning.html
• Writing Goals and Objectives | Northern Illinois University https://www.niu.edu/citl/resources/guides/instructional-guide/writing-goals-and-objectives.shtml
• Beginners’ Guide to Financial Statement | U.S. Securities and Exchange Commission https://www.sec.gov/reportspubs/investor-publications/investorpubsbegfinstmtguide
• Opening a Day Spa Costs $203,000 to $328,000 on Average | SharpSheets https://sharpsheets.io/blog/how-much-day-spa-cost/
• 3 Steps to Assemble the Right Infrastructure Building Blocks to Successfully Scale Your Business | Entrepreneur https://www.entrepreneur.com/growing-a-business/how-to-build-the-infrastructure-needed-to-scale-your-company/438387
• Marketing Reading: Brand Positioning | Harvard Business School Publishing https://hbsp.harvard.edu/product/8197-PDF-ENG
• Medical wellness initiative, 2023 trends | Global Wellness Institute https://globalwellnessinstitute.org/global-wellness-institute-blog/2023/06/29/medical-wellness-initiative-trends-for-2023/
• Pipeline Management: What It Means in Different Industries | Mailchimp https://mailchimp.com/resources/what-is-pipeline-management/

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Medical Spa Business Plan

Did you always want to start your medical spa, where patients can rejuvenate, unwind, and receive all-encompassing care that is specifically catered to their needs? If yes, then you will need to bring that idea to life.

Are you looking to start writing a business plan for your medical spa business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a medical spa business plan template for you to help in start writing yours.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Medical Spa Business Plan?

Writing a business plan for a medical spa is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

• Start with a brief introduction: Start your executive summary by introducing your idea behind starting a medical spa business and explaining what it does. Give a brief overview of the idea that how will your medical spa will be different.
• Market opportunity: Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your customer. Explain how your medical spa business meets its needs. Clearly describe the market that your spa will serve.
• Mention your services: Describe in detail the medical aesthetic treatments and conventional spa services that a client can expect at your spa. Also, incorporate all the details about the tools and equipment you will use keeping customers’ safety in your mind.
• Management team: Name all the key members of your management team with their duties, responsibilities, and qualifications.
• Financial highlights: Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.
• Call to action: After giving a brief about your business plan, end your summary with a call to action, for example; inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

• The name of the medical spa and your medical spa will be based on the concept: a medical spa with traditional spa services, a spa with a plastic surgeon, or a medical spa providing services under the supervision of a doctor.
• Company structure of your spa business whether it is LLC, partnership firm, or some other.
• Location of your medical spa and the reason why you selected that place.
• Ownership: Describe the owners of your spa and mention their roles in running it. Whose shares in the corporation are they, and how each owner helps in the business?
• Future goals: It’s crucial to convey your aspirations and your vision. Include the vision of where you see your medical spa in the near future and if you have any plans of opening a new franchise of your business in the same city in the future.

This section should provide an in-depth understanding of your medical spa business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your medical spa business will run along with target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

• Target market: Identify your target market and define your ideal customer. Know more about your customers and which services they prefer: fat reduction, laser hair removal, some spa treatment, or anything else.
• Market trends: Analyze current and emerging trends in your industry, such as changes in technology or customer preference. Explain how your medical spa will cope with all the trends.
• Regulatory environment: Describe any regulations or licensing requirements that affect the medical spa, such as safety codes, or requirements of a full-time doctor or physician depending on your services should be mentioned here.

Some additional tips for writing the market analysis section of your business plan:

• Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Create a list of the services that your medical spa will offer, which may include traditional spa services such as facials and massages, as well as medical services such as laser hair removal and injectables.
• Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, a plastic surgeon will provide botox services.
• Emphasize safety and quality: In all descriptions of services and products, emphasize the importance of safety and quality. Explain how your medical spa will ensure that all services and products are delivered with the highest standards of safety and efficacy.

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

• Develop your unique selling proposition (USP): Clearly define your medical spa’s unique selling proposition, such as your services, treatments, or products. Determine what sets your spa apart from the competition and what benefits you offer your target market.
• Determine your pricing strategy: Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your medical spa services to attract new customers.
• Marketing strategies: Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, email marketing, content marketing, brochures, print marketing, and events.
• Sales strategies: Mention your sales strategy as in – partner with other businesses and healthcare providers to establish referral programs that can help you generate more business. Consider offering incentives for referrals or special discounts for partnerships.
• Customer retention: Describe how your spa will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the components to include in an operations plan:

• Hiring plan: Tell the staffing requirements of your medical spa, including the number of employees needed, their qualifications, and the duties they will perform. Also mention the perks you will provide to your employees.
• Operational process: Outline the processes and procedures that you will use to run your medical spa. It includes the scheduling of appointments, the check-in and check-out process, and the management of medical records.
• Technologies: Describe the systems and technologies that will be used in your spa, types of needles, massage machines, laser machines, and everything else. Explain how these systems will be integrated and how they will improve the efficiency and accuracy of the business’s operations.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your medical spa business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the medical spa. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

• Key managers: Describe the key members of your management team, their roles, and their responsibilities. It should include the owners, senior management, and any other physician, doctors, and people who will be involved in the operation of the medical spa, including their education, professional background, and any relevant experience in the medical spa industry.
• Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.
• Compensation plan: Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.
• Board of advisors: If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

• Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your spa’s anticipated net profit or loss should be computed and included.
• Cash flow statement: Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, payments to vendors, loan payments, and any other cash inflows and outflows.
• Balance sheet: Prepare a projected balance sheet, which shows the spa’s assets, liabilities, and equity.
• Break-even point: Determine the point at which your medical spa will break even, or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.
• Financing needs: Estimate how much financing you will need to start and operate your medical spa business. It should include both short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the medical spa industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your medical spa business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This medical spa business plan sample will provide an idea for writing a successful medical spa plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready spa business plan to impress your audience, then download our medical spa business plan pdf .

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Frequently asked questions, why do you need a medical spa business plan.

A business plan is an essential tool for anyone looking to start or run a successful medical spa. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your medical spa.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your medical spa.

How to get funding for your medical spa business?

There are several ways to get funding for your medical spa business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors, venture capital.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your medical spa business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your medical spa business plan and outline your vision as you have in your mind.

What is the easiest way to write your medical spa business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any medical spa business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Industry • Best Practice

Medical Spa Business Plan: A Checklist for Aspiring Business Bosses

Apr.25.2022

All the ingredients to you need to create a slick business plan

Planning is everything when it comes to opening any new business. For prospective medspa owners , there are even more considerations.

From special licensing to HIPAA requirements, there are many things to think about. To help you focus this article provides a comprehensive medical spa business plan checklist.

Let’s get started.

The ultimate medical spa business plan checklist!

Explain the business opportunity (the fun stuff) .

The cornerstone of any medical spa business plan is a clear, data-based articulation of the commercial opportunity. To do this right, you need to have answers to the following fundamental questions: 

What market problem is your spa going to solve? 

How are you going to solve that problem? 

Who is your target market? 

Who is your competition? 

What advantages do you have over your competition? 

As you do the research, calculations, and soul-searching necessary to answer these questions, you must prioritize honesty. It’s easy to overestimate the market size, the effectiveness of your solution, or your superiority to your competitors, but fudging the numbers in your favor won’t get you anywhere. As good as it feels to feel good about your chances, it’s going to take a lot more than positive vibes for you to succeed in the wellness industry. 

That doesn’t mean you should abandon optimism. It does mean that you need to make an effort to balance your natural enthusiasm with the strategic use of skepticism. 

If that kind of thing is challenging for you, then enlist the help of a partner that has a more glass-half-empty disposition. You’ll probably fight with them now, but you’ll be thanking them later.

Marketing and sales, e.g., how you’ll make money

With the business opportunity out of the way, it’s time to flesh out your promotional and sales plan. While it’s not possible to know exactly what will work for your business at the outset — especially when it comes to marketing — don’t turn that uncertainty into an excuse for not doing your due diligence. 

Your marketing plan should outline your overall strategy, messaging, channels, buyer’s journey, and more. Just writing “social media” or “digital marketing” won’t cut it here. It’s 2022: Everyone uses digital marketing and social media. Force yourself to be specific. It will significantly increase your chances of starting on a good foot. For some help, consider reading our article on developing a spa marketing plan . 

Your sales plan needs to explain how you will transform the leads your marketing creates into loyal customers. What sales approach are you going to use? Are you going to leverage a CRM? How are you going to use email? To nail this part of your medical spa business plan, you have to think through how you will approach each step in the conversion process.

Be a smooth operator

Now it’s time to detail the physical characteristics of your new business. The operations section of your medical spa business plan will describe your facilities, outline the complete tech requirements, and list every major piece of equipment you’ll need to keep the lights on and the customers happy. 

Facilities: This includes the characteristic of a good location, the space range you’ll need to run your business, what kind of parking situation you want, and more. In general, the purpose of this part of the plan is to be a framework for evaluating potential locations, so you don’t need to be ultra-detailed. But you do need to identify the essentials of a good spot — and note any red flags. 

Technology: This is an exhaustive description of your technology requirements, covering your overall IT infrastructure, entertainment systems, patent documentation platforms, spa management software , payment and POS systems , and treatment technology. That last category includes the devices needed for body contouring, laser hair removal, chemical peels, botox injections, dermal fillers, microdermabrasion treatment, etc. 

Additional Equipment: Isn’t that everything? Not quite. You also need to create a list of all furniture you’ll need for your business, from lobby chairs to specialized spa beds.

Figure out the finances (everyone’s favorite)

Sure, your medical spa will be built on good client relationships. But business is also a numbers game, which means you will need to get your financials in line if you want to succeed.  

Financial statements: You’ll need to create three critical financial documents: an income statement, a cash flow statement, and a balance sheet. The income statement allows you to understand your gross revenues versus expenses. Your cash flow statement breaks out your business’s financial needs across time. Your balance sheet gives you a clear picture of what you own — your assets — versus what you owe — your liabilities. To create these forward-looking documents, you’re going to need to have realistic estimates of the money you’re going to make versus the money you’re going to spend. 

Revenue projections: To make this calculation, you need to multiply your expected average total service price times your projected capacity, something which you should assume to be quite low at first. To ground your earnings numbers in reality, it might also be helpful to look up the average medical spa revenue and profit margin. According to recent research, the average medical spa revenue is around $1.6M , and the average profit margin is 38% . 

Expense projections : While estimating the revenues can be a somewhat enjoyable exercise, few people like to break out a calculator to add up all their expenses — but that’s just what you’ll have to do. This means tallying what it’s going to cost you to provide your services, advertise, pay your employees, take care of waste, manage inventory, handle insurance requirements, and more. You also want to break these expenses into fixed and variable categories — this will help you understand what line items to watch.

Tackle the industry-specific stuff

Although much of what we’ve covered above pertains to businesses in general, there are quite a few medspa-specific considerations that need to go into your business plan. Because you’re technically providing a medical service to your clients, your business will need to comply with a unique set of legal requirements. First and foremost, you must consult a lawyer. They’ll make sure you get this right — and you can’t afford to get it wrong. 

That said, there are three areas you will need to keep in mind: licensing, HIPAA requirements, and payroll structuring.  

Licencing : The specific licensing requirements vary according to the state you’re in and the treatments you offer, but some general boxes need ticking. To run a medical spa in the US, you need to be either a licensed physician or a physician-owned business. 

HIPAA requirements: To ensure your medical spa protects the medical privacy of your clients, your entire staff needs to be regularly trained on HIPAA compliance . You should also schedule a thorough HIPAA Security Risk Assessment, something you can either run with your team or hire a consultant to perform.  

Payroll structuring: Unlike standard spas, medical spas cannot pay their nurses and support staff the same way. Due to medical law, these businesses need to use multiple payroll structures to deliver employee salaries.  

We know: It’s a huge list. But we also know that if you’re reading this post, you’re doing the work, and if you the kind of person who does the work, you’re also the kind of person who can run a successful medical spa.

Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today .

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Sample Medical Spa Business Plan

Writing a business plan is a crucial step in starting a medical spa. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring medical spa business owners, having access to a sample medical spa business plan can be especially helpful in providing direction and gaining insight into how to draft their own medical spa business plan.

Download our Ultimate Medical Spa Business Plan Template

Having a thorough business plan in place is critical for any successful medical spa venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A medical spa business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The medical spa business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your medical spa as Growthink’s Ultimate Medical Spa Business Plan Template , but it can help you write a medical spa business plan of your own.

Medical Spa Business Plan Example – TranquilTreat MedSpa

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to TranquilTreat MedSpa, our newly established Medical Spa in Raleigh, NC. We aim to bridge the gap in high-quality medical spa services in the area, offering an exceptional blend of beauty, wellness, and therapeutic care. Our services, including Massage Therapy, Facial Treatments, Body Treatments, Wraps, and Nail Care Services, are meticulously designed to cater to our clients’ diverse wellness and beauty needs. Our Relaxation and Wellness Packages offer a holistic spa experience, promoting overall well-being and tranquility. Situated in the heart of Raleigh, our spa serves as a serene retreat from the daily grind, ensuring a unique and rejuvenating experience for everyone who walks through our doors.

Our success stems from several key factors. Our founder’s vast experience in running a successful medical spa ensures that we offer unmatched quality in our services. We take pride in providing superior therapies, treatments, and spa services at more affordable prices than our competitors. Since our establishment as a Sole Proprietorship on January 5, 2024, we have made significant strides, including developing a distinctive logo, securing a prime location, and choosing a name that reflects our commitment to tranquility and quality care. These accomplishments mark the beginning of our journey towards becoming Raleigh’s leading medical spa.

The Medical Spa industry in the United States is currently valued at over $4 billion, growing steadily at around 6% annually. This growth is driven by increasing demand for non-invasive cosmetic procedures and a focus on health and wellness among consumers. TranquilTreat MedSpa is perfectly positioned to capitalize on these trends by offering personalized treatment plans and focusing on holistic wellness services. With an increasing number of consumers viewing medical spa services as essential to their self-care routine, our emphasis on customized services positions us to attract and retain customers in the competitive Raleigh market.

TranquilTreat MedSpa targets a broad spectrum of Raleigh’s residents, from those seeking non-invasive cosmetic improvements to individuals looking for stress reduction therapies and overall wellness treatments. Our services are tailored to meet the diverse needs of this demographic, ensuring broad appeal. We also cater to professionals desiring to maintain a polished appearance and manage stress, offering efficient yet high-quality services. Additionally, we aim to attract individuals interested in holistic health, integrating wellness services with traditional med spa offerings for comprehensive care in one location.

Our main competitors include Amelia Aesthetics, specializing in cosmetic surgery and non-surgical aesthetic treatments; Glo De Vie Med Spa, known for its broad spectrum of medical spa services and personalized client experiences; and BodyLase, which offers a mix of aesthetic and wellness therapies. TranquilTreat MedSpa distinguishes itself by providing superior therapies and treatments using the latest advancements in medical spa treatments at more affordable prices. Our commitment to cutting-edge technology, personalized client experiences, and a serene environment sets us apart, ensuring that we offer unparalleled care and services in the market.

TranquilTreat MedSpa offers a wide range of services aimed at enhancing well-being and appearance, including massage therapy, facial treatments, body treatments, wraps, and nail care services, with prices ranging from $35 for a basic manicure to $300 for comprehensive relaxation and wellness packages. Our promotional strategy encompasses a blend of online marketing, traditional advertising, community engagement, and customer loyalty programs to attract and retain a diverse client base. By leveraging social media, SEO, email marketing, local radio spots, print advertising, and partnerships with local businesses, alongside hosting and participating in community events, we aim to build brand awareness and customer loyalty. Promotions such as introductory offers and referral discounts will further enhance our market presence and client base in Raleigh.

To ensure the smooth running of TranquilTreat MedSpa, our operational processes include efficient customer appointment scheduling, a streamlined check-in and check-out process, diligent inventory management, routine equipment maintenance, strategic staff scheduling, and regular quality assurance checks. We’re committed to maintaining financial health through precise record-keeping and actively seeking client feedback to continually improve our services. Our marketing and promotional activities are designed to attract new clients and retain existing ones, while adherence to all regulatory requirements ensures client safety and spa compliance. Upcoming milestones include securing an ideal location, obtaining necessary permits, finalizing our spa’s buildout, hiring and training staff, and launching a comprehensive marketing strategy to welcome the Raleigh community to our medical spa.

Under the leadership of Nora Turner, our President, TranquilTreat MedSpa boasts a management team with extensive experience in the medical spa industry. Nora’s proven track record in managing a successful medical spa, coupled with her strategic vision and commitment to customer satisfaction, positions us for success. With a strong leadership team at the helm, we are well-equipped to achieve our goals and stand out in the competitive market.

Welcome to TranquilTreat MedSpa, a new Medical Spa dedicated to serving customers in Raleigh, NC. As a local medical spa, we’ve identified a significant gap in high-quality local medical spa services within the area, and we’re here to fill that void. Our goal is to provide an unparalleled experience of relaxation and rejuvenation, making us a unique haven for those seeking a blend of beauty, wellness, and therapeutic care.

At TranquilTreat MedSpa, we offer a comprehensive range of services designed to cater to every aspect of wellness and beauty. Our offerings include Massage Therapy, where each session is tailored to meet the individual needs of our clients, ensuring a deeply relaxing and therapeutic experience. Our Facial Treatments are designed to address a variety of skin concerns, using the latest techniques and products to leave your skin glowing and rejuvenated. For those looking for a more immersive experience, our Body Treatments and Wraps provide a sanctuary for the senses, promoting deep relaxation and detoxification. Additionally, our Nail Care Services ensure that every detail is attended to, providing the perfect finishing touch to a day of pampering. To complete the holistic spa experience, we offer Relaxation and Wellness Packages, thoughtfully curated to promote overall well-being and tranquility.

Located in the heart of Raleigh, NC, TranquilTreat MedSpa is ideally positioned to serve the local community. Our serene and inviting space is designed to be a retreat from the hustle and bustle of everyday life, providing a tranquil environment where clients can unwind and rejuvenate.

Our success is rooted in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful medical spa. This expertise ensures that we are well-equipped to provide high-quality services that meet the discerning needs of our clients. Furthermore, we pride ourselves on offering superior therapies, treatments, and spa services compared to our competitors, all at a more affordable price. This combination of quality, experience, and value makes us uniquely qualified to succeed in the competitive spa industry.

TranquilTreat MedSpa was founded on 2024-01-05 as a Sole Proprietorship. Since our inception, we have achieved several milestones that lay the foundation for our success. We have developed a distinctive logo that embodies our brand’s ethos of tranquility and quality care. Our company name, TranquilTreat MedSpa, was carefully chosen to reflect our commitment to providing a serene and therapeutic environment for our clients. Additionally, we secured a prime location that is both accessible and conducive to creating a peaceful spa experience. These accomplishments are just the beginning, as we continue to strive towards becoming the leading medical spa in Raleigh, NC.

The Medical Spa industry in the United States is currently estimated to be worth over $4 billion, with a steady annual growth rate of approximately 6%. This growth can be attributed to an increasing demand for non-invasive cosmetic procedures, as well as a growing focus on overall health and wellness among consumers.

One of the key trends in the Medical Spa industry is the rising popularity of personalized treatment plans tailored to individual needs. This trend bodes well for TranquilTreat MedSpa, as it positions itself as a boutique spa offering customized services to each client. By staying ahead of this trend and providing personalized experiences, TranquilTreat is well-positioned to attract and retain customers in the competitive Raleigh market.

Another trend in the industry is the increasing acceptance of medical spa services as part of a regular self-care routine. As more consumers prioritize self-care and wellness, the demand for medical spa services is expected to continue growing. This presents a significant opportunity for TranquilTreat MedSpa to establish itself as a trusted provider of high-quality, holistic treatments in Raleigh, ultimately driving business growth and success.

Below is a description of our target customers and their core needs.

Target Customers

TranquilTreat MedSpa will target a broad spectrum of local residents looking for both aesthetic improvements and wellness treatments. This primary customer segment is diverse, encompassing individuals seeking non-invasive cosmetic procedures, skin care treatments, and stress reduction therapies. The spa will tailor its services to meet the needs of this varied demographic, ensuring a wide appeal.

In addition to the local resident base, TranquilTreat MedSpa will also attract professionals seeking to maintain a polished appearance and mitigate the physical signs of stress. This segment values convenience and efficiency, alongside high-quality service. The spa’s offerings will be designed to fit seamlessly into the busy schedules of these customers, providing them with quick yet effective treatments.

Lastly, TranquilTreat MedSpa will target individuals interested in holistic health and wellness. These customers are not only looking for aesthetic enhancements but also ways to improve their overall well-being. By integrating wellness services with traditional med spa offerings, the spa will cater to this growing segment’s desire for comprehensive care in a single location.

Customer Needs

TranquilTreat MedSpa meets the growing demand for high-quality therapies, treatments, and other spa services among residents seeking wellness and rejuvenation. Customers expect a sanctuary where they can unwind and receive personalized care that aligns with their health and beauty goals. This establishment provides a comprehensive suite of services that cater to these needs, ensuring each visitor leaves feeling revitalized and satisfied.

In addition to offering top-tier treatments, TranquilTreat MedSpa understands the importance of a serene and inviting atmosphere. Clients seek not only physical enhancements but also a mental reprieve from their daily stresses. The spa’s environment is meticulously designed to foster relaxation and tranquility, making every visit a holistic experience that nurtures both body and mind.

Furthermore, TranquilTreat MedSpa recognizes the value of using cutting-edge technology and techniques in its offerings. Customers are increasingly informed about the latest advancements in medical spa treatments and expect access to these innovations. By staying at the forefront of the industry, the spa ensures its clients receive the most effective and efficient treatments available, thereby fulfilling a critical need for quality and excellence in service.

TranquilTreat MedSpa’s competitors include the following companies:

Amelia Aesthetics specializes in cosmetic surgery and non-surgical aesthetic treatments. Their services range from breast augmentations and tummy tucks to Botox and dermal fillers. They also offer skincare services and laser treatments. Price points at Amelia Aesthetics vary widely depending on the procedure, with non-surgical treatments starting at lower costs and surgical procedures running significantly higher, reflecting the specialized care and expertise required. Amelia Aesthetics operates primarily in the Raleigh, NC area, catering to a customer segment that includes individuals seeking cosmetic enhancements and anti-aging solutions. The geography served is mainly local, but they can also attract clients from surrounding regions due to their specialized offerings. Key strengths include a high level of expertise in cosmetic surgery and a comprehensive range of aesthetic services. A potential weakness is the higher cost barrier for surgical procedures, which may limit accessibility for some clients.

Glo De Vie Med Spa offers a broad spectrum of medical spa services, including injectables like Botox and fillers, laser treatments, and advanced skincare services. Their price points are competitive within the Raleigh market, offering packages and memberships to provide value to frequent clients. Glo De Vie Med Spa’s revenue is bolstered by a strong repeat customer base and high client satisfaction rates. Located in Raleigh, NC, Glo De Vie Med Spa serves a diverse clientele looking for non-surgical aesthetic treatments and skin rejuvenation. They cater to both men and women across various age groups, focusing on those seeking to maintain or enhance their appearance without surgery. The spa’s key strengths are its wide array of services and its emphasis on a personalized client experience. However, as a non-surgical facility, it may not appeal to individuals looking for more dramatic, surgical alterations.

BodyLase offers a mix of laser hair removal, skin treatments, and body contouring services, alongside a selection of wellness therapies. Their pricing strategy is competitive, with frequent promotions and package deals to attract and retain clients. This approach helps in maintaining a steady revenue stream and expanding their client base. With locations in Raleigh and the surrounding area, BodyLase targets a broad demographic interested in both aesthetic improvement and personal wellness. The services cater to a wide range of needs, from cosmetic enhancements to therapeutic treatments, making it a versatile option for many. Strengths of BodyLase include a strong emphasis on using the latest technology and providing a holistic approach to beauty and wellness. A potential weakness is the challenge of staying ahead with the newest trends and technologies in a rapidly evolving industry, requiring continuous investment in equipment and training.

Competitive Advantages

At TranquilTreat MedSpa, we pride ourselves on providing superior therapies, treatments, and spa services compared to our competition. Our dedication to excellence is evident in the comprehensive range of services we offer, designed to cater to the holistic wellness of our clients. By continuously staying abreast of the latest advancements in medical spa treatments, we ensure that our clients receive the most innovative and effective care available. This commitment to cutting-edge technology and methodologies sets us apart, allowing us to deliver unparalleled results that surpass expectations. Furthermore, our team of highly skilled professionals is passionate about creating personalized experiences for each client, ensuring that their unique needs and wellness goals are met with precision and care.

In addition to offering top-tier services, we also understand the importance of affordability in healthcare and wellness. That’s why we strive to provide our exceptional treatments and therapies at more affordable prices than our competitors. This strategic pricing model allows us to make high-quality spa services accessible to a broader audience, ensuring that more individuals can benefit from our comprehensive care without compromising on quality. Moreover, our welcoming and serene environment further enhances the overall experience, making every visit to TranquilTreat MedSpa not just a treatment, but a rejuvenating escape. With these competitive advantages, we are confident in our ability to stand out in the market and become the preferred choice for individuals seeking superior medspa services.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At TranquilTreat MedSpa, clients can indulge in a variety of services designed to enhance their wellbeing and appearance. Among the offerings, massage therapy stands out as a popular choice for those seeking relief from stress and muscle tension. Customers can expect to pay an average of $70 for a 60-minute session, where skilled therapists employ techniques tailored to individual needs, ensuring a rejuvenating experience.

Facial treatments are another cornerstone of TranquilTreat MedSpa’s service lineup, catering to a wide range of skincare needs. From anti-aging to hydration-focused facials, clients can select the treatment that best suits their skin type and concerns. The average price for a facial treatment is $90, providing a luxurious and effective skincare experience designed to leave the skin radiant and refreshed.

For those looking to pamper more than just their face, body treatments and wraps offer a holistic approach to relaxation and skin care. These treatments, including exfoliation and moisturization, are aimed at revitalizing the skin and promoting a sense of overall wellbeing. Customers can indulge in these services for an average cost of $100, enjoying benefits such as improved skin texture and relaxation.

Nail care services at TranquilTreat MedSpa provide the perfect finishing touch to any spa day. With options ranging from basic manicures and pedicures to more luxurious treatments incorporating massages and premium polishes, there’s something for every preference. Prices for nail care services start at $35 for a manicure and $45 for a pedicure, offering clients a chance to relax while their nails are expertly cared for.

Last but not least, TranquilTreat MedSpa offers relaxation and wellness packages for those seeking a comprehensive spa experience. These packages combine various services, such as massages, facials, and body treatments, allowing clients to enjoy a full day of pampering. Depending on the selected package, prices can range from $150 to $300, providing a curated selection of treatments for the ultimate relaxation and rejuvenation.

In summary, TranquilTreat MedSpa presents a wide array of services designed to cater to the wellness and beauty needs of its clients. With a focus on quality and customer satisfaction, the spa ensures a memorable experience for all who visit.

Promotions Plan

TranquilTreat MedSpa employs a robust promotional strategy to attract customers and establish a strong presence in the competitive health and wellness industry. At the core of this strategy lies a comprehensive approach to online marketing, which includes leveraging social media platforms, search engine optimization (SEO), and email marketing campaigns. Through these channels, TranquilTreat MedSpa will engage with potential customers by sharing informative content, promotional offers, and success stories from satisfied clients, effectively building brand awareness and loyalty.

In addition to online marketing, TranquilTreat MedSpa will utilize traditional advertising methods such as local radio spots and print advertisements in community magazines and newspapers. These platforms will allow the MedSpa to reach a broader audience, including those who may not be as active online but are equally valuable potential clients.

Networking with local businesses and healthcare providers will also play a critical role in the promotional efforts. By establishing partnerships and referral programs, TranquilTreat MedSpa will tap into an extended network, further amplifying its reach and credibility within the community. Hosting and participating in local events, such as health fairs and community wellness programs, will provide additional opportunities to interact directly with potential clients, showcasing the range of services and the expertise of the staff.

Customer loyalty programs and introductory offers are another vital component of the promotional strategy. These incentives will not only encourage first-time visits but also foster a long-term relationship with clients. Special promotions, such as discounts for referrals, birthday month deals, and package bundles, will enhance client retention and word-of-mouth marketing.

To ensure the effectiveness of these promotional methods, TranquilTreat MedSpa will closely monitor and evaluate the performance of each campaign. This data-driven approach will allow for the continuous optimization of marketing strategies, ensuring that the MedSpa remains competitive and top-of-mind for individuals seeking premium medical spa services in Raleigh, NC.

Overall, through a combination of online marketing, traditional advertising, community engagement, and customer loyalty initiatives, TranquilTreat MedSpa will successfully attract and retain a diverse client base. These efforts will position the MedSpa as a leader in the health and wellness space, offering unparalleled services and experiences to its clients.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of TranquilTreat MedSpa, there are several key day-to-day operational processes that we will perform.

• Customer Appointment Scheduling: We will utilize a user-friendly online booking system to allow clients to schedule, reschedule, or cancel their appointments efficiently. This system also sends reminders to reduce no-shows.
• Client Check-in and Check-out Processes: We will implement a smooth and quick check-in and check-out process, ensuring clients can start their treatments on time and leave without delays, enhancing customer satisfaction.
• Inventory Management: We will regularly monitor and manage inventory levels of all spa products and medical supplies to ensure we never run out of essential items needed for treatments.
• Equipment Maintenance: We will conduct daily checks and routine maintenance on all spa equipment to ensure everything is in optimal condition, reducing the risk of cancellations or subpar service due to equipment failure.
• Staff Scheduling: We will maintain an efficient staff scheduling system to ensure that we have the necessary personnel available to meet the demands of our clients, including specialists for specific treatments.
• Quality Assurance: We will perform regular quality checks on all services offered to ensure they meet the high standards our clients expect, including cleanliness, treatment effectiveness, and customer service.
• Financial Management: We will keep accurate and up-to-date financial records, including expenses, revenues, and profits, to monitor the financial health of the business and make informed decisions.
• Client Feedback Collection: We will actively solicit feedback from our clients after their visits, using both digital and physical means, to gather insights that can help improve our services and address any areas of concern.
• Marketing and Promotion: We will consistently engage in marketing and promotional activities, including social media engagement, email marketing, and local advertising, to attract new clients and retain existing ones.
• Compliance and Regulation Adherence: We will stay updated on and adhere to all health, safety, and industry regulations applicable to medical spas, ensuring legal compliance and client safety at all times.
• Professional Development: We will provide ongoing training and professional development opportunities for our staff to ensure they remain knowledgeable about the latest treatments and industry trends.

TranquilTreat MedSpa expects to complete the following milestones in the coming months in order to ensure its success:

• Secure an ideal location in Raleigh, NC : Finding a suitable, accessible, and attractive location that fits the MedSpa’s brand and service offerings. This location should also comply with local zoning laws for medical and spa services.
• Obtain necessary permits and licenses : Completing all legal and regulatory requirements specific to operating a medical spa in North Carolina, including health department approvals, business licenses, and any necessary medical certifications.
• Build out and decorate the spa facility : Designing and constructing the interior of the MedSpa to reflect the brand’s ethos of tranquility and wellness, ensuring it is equipped with the necessary medical and spa equipment, and creating a welcoming and calming atmosphere for clients.
• Hire and train qualified staff : Recruiting a team of skilled professionals, including licensed estheticians, massage therapists, and medical practitioners. Implementing a comprehensive training program that emphasizes both the technical aspects of the services offered and the importance of customer care and satisfaction.
• Develop and implement a marketing strategy : Crafting a marketing plan to build brand awareness and attract the target customer base in Raleigh and surrounding areas. This could include digital marketing, local advertising, partnerships with local businesses, and grand opening promotions.
• Launch our medical spa : Officially opening TranquilTreat MedSpa to the public with a launch event or promotion that encourages bookings and introduces the spa to the community.
• Establish a client retention program : Developing a loyalty or membership program to encourage repeat business and build a steady client base, including offering incentives for referrals, package deals, and membership-exclusive services.
• Monitor and adapt financial strategies : Closely tracking financial performance against projections and making necessary adjustments to expenses, pricing, and budget allocations to ensure profitability.
• Get to $15,000/month in revenue : Achieving this financial milestone would indicate a strong start and the potential for sustainable growth, serving as a critical gauge for the business’s early success.
• Evaluate and expand service offerings : Based on client feedback and industry trends, regularly reviewing and potentially expanding the range of services offered to keep the spa competitive and meet the evolving needs of the clientele.

TranquilTreat MedSpa management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Nora Turner, President

Nora Turner brings a wealth of experience and a proven track record of success to her role as President of TranquilTreat MedSpa. With a background in managing and operating a medical spa, Nora has demonstrated her ability to lead a business to success by implementing strategic initiatives, fostering a positive team environment, and ensuring customer satisfaction. Her expertise in the medical spa industry, combined with her strong leadership skills, makes her uniquely qualified to guide TranquilTreat MedSpa towards achieving its goals and maintaining a competitive edge in the market.

To reach our growth goals, TranquilTreat MedSpa requires $560,000 in funding. This investment will be allocated to both capital and non-capital needs, including location buildout, equipment and machines, initial rent/lease, staff salaries for the first three months, initial marketing and advertising, supplies, and insurance. These funds are critical for establishing a solid foundation for our medical spa and ensuring a successful launch and sustainable growth in Raleigh, NC.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Medical Spa Business Plan Example PDF

Download our Medical Spa Business Plan PDF here. This is a free medical spa business plan example to help you get started on your own medical spa plan.  

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The 2024 guide to creating your medical spa business plan

Are you a medical spa owner looking to optimize your business?

Valued at US $5.6 billion in 2023, the U.S. medical spa market is expected to grow 15.20% from 2024 to 2033. Undoubtedly, the medical spa industry is a profitable space, but the key to success is having a solid business plan in place, one that will help you steer and grow your medical spa business in the right direction.  

This may sound like a lot of work. However, creating a medical spa business plan is not as hard as you may think. Read on to learn why a business plan is important, which key elements to include in your medical spa business plan, and how you can create the perfect plan for your medical spa business.

Why do you need a business plan for a medical spa?

The main reason for a medical spa to have a business plan is to drive profitability, and to course-correct if your business isn’t headed in the right direction.  

The medical spa business plan is your North Star. It gives you direction, guidance, stability, and purpose. It also helps you through each phase, as you start and manage your medical spa business. Your business plan can guide you on how to structure, and grow your business. It can give you a clear picture of how your business will function so you can plan to achieve your milestones strategically.

With a solid business plan, you also increase your chances of getting funding or joining hands with like-minded business partners. When investors see a well-researched plan in place, they can be more confident of getting a return on their investment. The plan allows them to gauge your capability to operate your medical spa business successfully and professionally.  

Check out this FREE business plan template and unlock growth for your medical spa business.

How to write a business plan for a medical spa

Here are the key elements of a medical spa business plan and what should be included in each section.

1. Industry analysis

Begin with an overview of the medical spa industry. Extensive research is a way to educate yourself, so you gain a better understanding of the medical spa industry, adding conviction and a sense of your expertise.

Provide facts and figures for key details such as industry size, market size for your medical spa, and a growth forecast over the next 5-10 years. Also include data on industry trends, factors affecting the industry, key competitors, and suppliers.  

Industry analyses for the med spa business plan are best done using any of these models:

• Competitive forces model (Porter’s 5 forces) – One of the most popular for industry analysis, this model covers five forces for an accurate impression of the industry and makes analysis easier.  The five forces are: rivalry among existing competitors, threat of new entrants, bargaining power of buyers, bargaining power of suppliers, and threat of substitute products or services.
• Broad factors analysis (PEST analysis) – PEST (Political, Economic, Social, Technological) analysis is a useful framework for analyzing the external environment of a firm.
• SWOT analysis – SWOT (Strengths, Weaknesses, Opportunities, Threats) is another popular method of industry analysis, to gauge the impact of these factors on a business.
• The McKinsey 7-S framework – This model analyzes organizational effectiveness, ensuring all components, such as strategy, structure, shared values, and skills are aligned.  

2. Company analysis

In this segment, provide details on the kind of medical spa you plan to operate. For instance, is it more of a traditional spa, with some services requiring medical supervision? Or do all services provided by your medical spa business require medical personnel to supervise and perform them?

In addition, provide a background of your business. Add information such as when and why you started the medical spa business, significant milestones achieved, and the legal structure of your business.

3. Customer analysis

Elaborate on your customer profile, either existing or target. Outline the desired customer segments, their demographics, and psychographic profiles.  

Demographics must include parameters such as age groups, gender, geographic locations, and income levels of the customers you serve or seek to serve.  

Psychographic profiling explains the needs and wants of your target customers. The more detailed the information, the better you understand your target customers.

The quality of your market research will determine how accurately you profile your target customers.  

Market research calls for various methods such as:

• Face-to-face interviews – One-to-one Q&A sessions are most useful when collecting a large amount of information from a small sample of subjects, or while speaking to an expert.
• Focus group discussions – This method gathers data from a small group of people who are often subject matter experts. 
• Survey research – Conducted online using survey tools, this type of research offers a convenient and cost-effective solution for larger populations.

Nowadays, a lot of this research can also be done online, making the process more convenient and efficient. Use a judicious combination of these research methods to get the best results.  

4. Competitive analysis

Include information on your direct and indirect competition, focusing more on the former. Direct competitors are other medical spas in your chosen segment. Indirect competition includes traditional spas or home treatments.

Provide more details on your direct competitors, which are typically other medical spas in your catchment area. Document their services, the customers they serve, their pricing, and their strengths and weaknesses, as perceived by their customers.

This section should also detail your competitive advantage, whether it’s the range of services, quality of products, the special techniques you use, your competitive pricing, or exceptional customer service.

Some of the best competitor analysis frameworks are:

• Porter’s five forces – Using the model (explained above, under industry analysis), this time in the context of competitive analysis.  
• SWOT analysis – Analyzing the strengths, weakness, opportunities, and threats of each of your competitors.
• Perceptual mapping – Using a price-benefit positioning map to see, how your product compares with competitors in a market . 
• Strategic group analysis -– Evaluating the performance of other companies with characteristics similar to yours, to help you identify lucrative business opportunities.  Learn how to draft a strategic group map .
• Marketing mix/7 Ps model – In addition to the 4 Ps of product, place, price, and promotion , this model considers the following three Ps: people, process, and physical evidence.

5. Marketing plan

This segment details the 4Ps of the marketing plan for your medical spa business . Use this section to provide detailed information on your product offering, pricing plans, location information, and how those specific locations impact your business, most importantly, your promotions. The promotion plans for your medical spa business can detail how you intend to drive customers to your business, whether through traditional marketing, digital promotions, or a mix of both.  

Apart from the models and frameworks mentioned in previous sections, here are some of the more popular models to help frame your medical spa business marketing plan:

• STP marketing model – STP stands for segmentation, targeting, and positioning of customers, to make appropriate marketing plans. This model can help a medical spa business identify ways to compete more effectively.  
• AIDA – This model features the four stages of buying: Awareness, Interest, Desire, Action.
• Ansoff matrix – Use the 2x2 grid with four strategies to grow your business and analyze potential risks.
• Product life cycle – Examine the four stages ( introduction, growth, maturity, and decline ) to develop new products, refine existing ones, and recognize when it’s time to discontinue a product.
• The McKinsey 7-S framework – Strategy, structure, systems, styles, staff, skills, and shared values impact business success because they drive an organization’s ability to stay agile through change.

6. Operational plan

This section provides details on specific, daily, short-term tasks and processes required to meet business goals. In other words, it covers what you will do on a day-to-day basis to run your medical spa business . It should also talk about the long-term goals you plan to achieve.

7. Management team

The med spa business plan should showcase the strength of your management team and inspire confidence in them. This team will underpin the successful running of your med spa business, so make good use of this section of the plan to highlight their backgrounds, key skills, and experience as vital to business growth.

If your medical spa has an advisory board that mentors your business and gives strategic guidance, include those details as well. This will help strengthen the profile of your management team.

8. Financial plan

Arguably, the financial plan is the most important section of the med spa business plan, as most everything boils down to hard numbers when gauging business viability. Your financial plan statements should include five-year projections of your income statements, balance sheets, and cash flow statements. Use extensive research to root such assumptions in reality, a worthwhile effort to create a convincing business plan.

Download now: Estimate your medical spa start-up cost and monthly expenses [Get your calculator]

9. Appendix

All financial statements and supporting documents live in this section, to make the med spa business plan realistic and more compelling.

10. Executive summary

This section is typically written last, even if your medical spa business plan will open with the executive summary. It gives readers a bird’s-eye view your med spa business plan. It should quickly engage the reader, providing a brief overview of each section, while piquing their interest for details.

Putting together a detailed, well-researched business plan for your medical spa business is the backbone of success. Such a plan can help you become an expert in launching and growing your medical spa business.  

As you create your business plan, give thought to the software platform you’ll use to manage your medical spa. The award-winning Zenoti platform offers HIPAA-compliant, modern medical spa management software , serving as a vital technology partner for fast-growing medspa brands like VIO Med Spa and Removery .

With its cutting-edge EMR software , Zenoti helps your medical spa business communicate with clients quickly and efficiently, streamlines POS payment processing, and provides a superior customer experience .

Download the free medical spa business cost calculator from Zenoti for a comprehensive analysis of expenses, real-world projections, and other customizable features to hit the ground running and achieve sustainable growth.

Explore the benefits of Zenoti software for growing medical spa businesses .

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Your success is our goal. to get your solution just right, here's what you can expect: .

• A conversation about you: Your business, your goals, and unique business needs
• A technology expert who'll identify the best ways to streamline your operations
• A personalized review that addresses your specific needs and business demands

Zenoti is a financial technology company and not a bank. Checking accounts and the Zenoti Visa Debit Card provided and issued by Lewis & Clark Bank, Member FDIC. Funds deposited into Checking will be eligible for up to $250,000 of FDIC insurance.

Wait, grab these goodies before you go:

• The latest industry benchmarks
• Growth tactics for your business
• Low-cost ways to acquire new clients
• The revenue model driving guest loyalty

How to Run a Profitable Med Spa

For medical spa owners looking for a plan on opening a profitable medical spa practice, understanding the principles listed below can help you on your journey to a long-lasting med spa business.

The expanding interest in non-surgical treatments and the rapidly growing number of medical spa practices paint a picture of a very lucrative and popular industry. And while it is true that there have never been more medical spas open and operating, and that the number is quickly rising, success in this industry isn't guaranteed.

Med Spa Business Overview

A medical spa requires high-level business acumen, a thorough understanding of local medical rules and regulations, and dedicated, properly trained employees in order to succeed.

Since the treatments offered in a medical aesthetics practice - injectables like neuromodulators and fillers, energy devices like lasers and body contouring devices, or treatments like PRP, thread lifts, microneedling, IV therapy and more - are medical procedures, it's natural that medical professionals like physicians, PAs, NPs and RNs are gravitating to the space. Medical training, however, doesn't cover business.

Read on for a crash course in the business fundamentals of opening a successful medical spa practice, including:

• The financial process of opening a medical spa
• Medical spa business plan
• Building a medical spa team

For more information on how to open a med spa, visit our How to Open a Med Spa Resource Page .

For a deep dive on opening and running a profitable med spa, networking and making vendor partnerships, attend an AmSpa Medical Spa Boot Camp.

1. The financial process of opening a medical spa

Opening a medical spa business to be profitable and sustainable in the long term requires a lot of planning to set yourself up for success.

Just like with any small business, having a clear and well-defined business strategy and financial plan is crucial for a smooth start-up process. It lays the foundation for success and ensures that you are well-prepared to hit the ground running financially.

Whether it's identifying your target market, analyzing competition, or mapping out your financial projections, a well-crafted business strategy and financial plan will serve as a roadmap to guide you towards achieving your goals.

By following these steps diligently, from the initial stages of planning to the much-awaited opening day, you will be equipped with the knowledge and tools to navigate the challenges that may arise along the way.

Make a business plan for your medical spa

We'll go into more detail on this below, but when putting together your business plan keep the following questions in mind:

• What treatments and services do you plan to offer?
• What partners, providers and staff will you need to hire?
• What technology, equipment and inventory will you need?
• How much will the physical space cost? Are you leasing or buying? Do you need to build out that space?
• Do you need a management services organization (MSO) in order to be compliant? Have you established a management fee structure?
• How do you plan to market your practice before opening? Have you set a marketing budget? 
• Will you offer memberships?
• Will you need lending?

Once you have a business plan in place, what are the next steps to opening your medical spa practice?

You'll need to address the financial aspects, and you will need to plan business and legal operations.

Additionally, you'll develop a comprehensive marketing plan, unlocking the potential to effectively promote your business and engage your target audience. You will need to analyze your geographic location, carefully assess the competitive landscape and highlight the unique factors that differentiate your practice from other establishments nearby.

Understand your state's med spa laws

While medical spas need to be run as a business to be successful, since most of the services performed are medical treatments, the organization needs to adhere to the same rules and regulations as any other medical practice.

The main legalities to be aware of concern ownership, the good faith exam, supervision and delegation and provider scope of practice.  Medical spas also have to be aware of patient privacy issues, fee splitting and medical-specific regulations regarding truth in advertising.

Read more here about how to open a legally compliant med spa .

Put the right partners in place

You’ve laid out your plan for success—now it's time to assemble a team that will bring it to life. Your team will be the driving force behind your business, the beating heart that propels it forward. It is of utmost importance to carefully select the right individuals who will not only contribute their skills and expertise but also align with the vision and values of your organization.

Nobody is excellent at everything, and as a business owner it's important to understand the tasks you can handle, and the aspects of your practice where you need to bring on support. Together, you and your hand-picked team will form an unstoppable force, ensuring the realization of your business goals and paving the way for a prosperous future.

From a legal standpoint it's important to have people on your side who understand the specifics of this industry and how much variability regulations can have state by state.

In terms of business operations , like any small business you'll need solutions for accounting, insurance, marketing, HR and in some cases assisting you with both the day-to-day and long-term financial planning of your practice.

Of course, as a service-based industry, having excellent clinical and non-clinical providers is essential to your success. The quality of your nurse injectors, NPs, PAs, laser technicians (depending on your state's laws) and aestheticians can make or break your practice.

Set up your financial processes

Once you've established your plan, understand how you will tackle the brass tacks, every day financial tasks required to run a successful business. Have answers to these questions before you open your doors.

• Do you have a bookkeeper and/or online accounting software to track your monthly transactions?
• Are you writing checks or using digital tools to pay your bills?
• How are you managing and running your payroll?
• What software solutions do you need? Do you have an electronic medical records system and/or a point-of-sale system? How are you handling scheduling for consultations and treatments?
• What KPIs are you measuring and how often are you reviewing them?

Set up other operational procedures

As a medical practice it's very important to have SOPs for every procedure your practice offers. You'll also want to set up processes for managing inventory and supplies, room turnover, patient follow-up and so on. AmSpa members save up to 50% on standard operating procedure form packages, intake forms, consents and more .

Together, you and your providers can avoid inefficiencies and set standards moving forward.

Read more detail on the financial process for opening a med spa here .

Listen as AmSpa CEO, Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, founder of Liguori Accounting. They discuss the bookkeeping challenges medical spas face and the steps you can take throughout the year to prepare for tax season.

Build a sustainable business

Learn more about growing your practice

Download this e-book for more information on medical business best-practices. This PDF features a collection of blogs from the AmSpa website covering topics like:

• Best Practices in Designing a Medical Spa
• Reconsidering the C-Corp
• The Financial Process for Opening a Medical Spa
• Med Spa Business Planning: Step by Step
• How to Hire and Recruit the Best Team for Your Aesthetic Practice
• Three Strategies for Your Compensation Structure
• How a Medical Spa's Service Mix is a Predictor of Success

2. Medical spa business plan

A detailed business plan is essential for a successful medical spa practice. In any small business it is possible to be busy, to be generating a lot of cash and to still be losing money. It's important to remember that sales don't always equal profitability.

To achieve a positive bottom line, it's crucial to closely monitor operating expenses and truly understand the significance of the numbers and how to keep them in proper alignment. This involves breaking down the numbers into manageable, actionable steps that can be taken on a daily basis.

A properly laid out business plan not only lets you walk forward with confidence in your day-to-day operations, but it also sets you up for success if you need to raise capital in the form of investments or loans.

It all begins with having a clear vision for your practice. By envisioning where you want to take your business, you can create a roadmap for financial success. This vision serves as a guiding light, helping you make informed decisions and prioritize your financial goals.

To get started on making your medical spa business plan, get to know the following concepts.

Financial projections

Including pro forma financial statements is a crucial aspect of every business plan. These statements not only provide a snapshot of your current financial position but also serve as a powerful tool to project and anticipate the future profitability of your business.

When crafting your projections, it is paramount to base them on realistic research and reasonable assumptions. Honesty and transparency are key, as any exaggeration of revenues or underestimation of expenses can lead to misguided expectations and potential financial instability down the line. 

By presenting a comprehensive and accurate financial forecast, you can instill confidence in lenders and investors, demonstrating your commitment to responsible financial management.

Including well-crafted pro forma financial statements is not just a formality, but a critical step towards establishing the credibility and viability of your med spa. These may include:

• Pro Forma Income Statement
• Pro Forma Cash Flow Statement
• Pro Forma Balance Sheet
• Yearly Projections (Income Statement, Cash Flow Statement, & Balance Sheet)

Income statements

Income statements are a valuable tool for assessing the profitability of your business. By carefully reviewing your gross sales in comparison to the expenses you incur, you can gain insights into the overall health and performance of your operations. This allows you to accurately calculate both your gross service and retail sales, while also accounting for the various costs associated with running your business.

While you do not necessarily have to personally handle the calculations, it is crucial to understand the process and its implications for your business.

If numbers and financial analysis seem overwhelming, don't worry! There are plenty of resources available to help you out. A knowledgeable bookkeeper or accountant can provide expert guidance and ensure that your financial statements are accurate and insightful.

Additionally, widely available programs like QuickBooks can make the process much easier and simplify your financial record-keeping. If you prefer, you can also use a computer spreadsheet program like Excel, which offers flexibility and customization options. There are also some specialized med spa software platforms that can help keep a handle on these figures.

Cashflow statement

The cash flow statement, also known as a budget, provides a comprehensive projection of your business's financial needs in terms of dollars for a specific period. It serves as a crucial tool in determining whether your business can effectively manage its bills and expenses, as well as identifying the precise timing of cash infusions required to sustain its operations.

By focusing solely on actual cash transactions, this statement offers a clear and concise overview of your business's financial liquidity, excluding any non-cash expenses such as depreciation. This analysis allows you to gain a deeper understanding of your business's financial health and make well-informed decisions to ensure its long-term success.

Balance sheet

A balance sheet is a powerful financial tool that provides a comprehensive snapshot of a company's financial health. It not only reveals the value of the company's assets but also highlights its liabilities.

When lenders analyze a balance sheet, they carefully examine key aspects such as liquidity and capital structure. Liquidity measures how easily a company's assets can be converted into cash, giving them valuable insights into its ability to meet short-term obligations. On the other hand, capital structure sheds light on the sources of financing utilized by the company and the amount of debt it has incurred.

By evaluating these factors, lenders assess the strength of a company's cash reserves, the stability of its financing sources, and its overall financial stability. This analysis ultimately aids lenders in determining the level of risk involved in extending credit or loans to the business.

Business owners must prioritize maintaining a healthy balance sheet to showcase their financial competence and ensure a solid foundation for their organization's success.

Payroll expenses

Your costs for salaries, commissions on technician's revenues, EDD, FICA, and workman's comp insurance are totaled and listed here. Managing payroll expenses can be quite challenging, but it is essential to monitor them closely as it directly impacts your profitability.

By developing a strategic plan that aligns with your business goals and allows for profitability, you can overcome these challenges and ensure the financial health of your company.

Get a more detailed look at building your medical spa's business plan , including etc etc etc.

Important medical spa KPIs

You can have most detailed business plan, the best practice management software, the most robust financial projections and the best team in place, but if you aren't utilizing all of those tools and looking at the right numbers you still won't be operating as successfully as you could be. It's important to look at the right key performance indicators, no matter how new or established your practice. According to AmSpa's State of the Industry Report,

• 60% of practices can't calculate their total expenses.
• 30% can't estimate their revenue.
• 21% can't determine their revenue sources.
• 50% can't calculate expenses as part of their total revenue.

You need to understand these baseline financial metrics because without knowing your numbers you can't make informed decisions, you can't course correct and you can't scale. Here are some other important KPIs to track:

• Revenue per hour
• Average revenue per invoice
• Revenue per provider and procedure
• Conversions rates (phone, web, consults)
• Operational—staff capacity and productivity
• Lead acquisition cost—what is converting and how much is it costing?

Read more here about tracking KPIs in your medical spa .

Medical spa KPIs

Measuring KPIs is important for the entire life of your business, but depending on how long you've been open you may have different priorities regarding what to track.

Our Medical Spa KPIs infographic outlines what numbers you may want to focus on for each stage of your practice, from startup to growth stage to established business, according to Randy Torbin, Senior Practice Analyst of Symplast.

Med Spa Business and Legal Training

Get live, in-person training on the laws and business strategies to open a med spa. Network with your peers and learn from industry professionals who have stood in your shoes.

Medical Spa Boot Camps are two day deep-dives into the legal and business must-knows for running a successful, profitable and legally compliant aesthetic practice.

3. Building a medical spa team

Overwhelmingly, when asked about the secret to their success, the top medical spa practices in the country always point to the strength of their team.

As you begin to think about hiring for your business, think back to your original vision and the details you established in your business plan. Be sure to stay true to building the practice that you want, and bring on team members that align with your vision.

It's not just about the skills and expertise they bring to the table, but also the passion and commitment they have towards providing exceptional patient care. Look for team members who share your dedication to delivering top-notch services and creating a welcoming and nurturing environment for your patients. Their enthusiasm will not only contribute to the success of your practice but also enhance the overall experience for your clients.

As your practice grows, be sure to incentivize your team in a way that rewards performance and is financially viable for the long term health of your business.

By staying true to your original vision and making strategic decisions when it comes to hiring and financial management, you can build a successful medical spa practice that stands out among the competition. Remember, your team is the foundation of your success, so choose wisely.

The hiring process in a medical spa

Medical aesthetics is a competitive space, not just for customers but also for quality team members. With the rate that the industry is expanding there are not enough trained aesthetic injectors to meet the consumer demand. Additionally, front office staff that can elevate the patient experience are crucial to your success, and practice managers who understand what success means in this industry are key to long term, sustainable growth.

When it comes to hiring and recruiting, there are many things to consider before you even post the job. It's important to build a job description, and later a job listing, that fulfills not only your needs for today, but also the needs of the practice you want to grow into. Think about the vision you have for your business and how you will need this new team member to contribute to achieve this goal.

Brush up on best-practices creating job descriptions, hiring and retaining team members.

As you proceed to the interview stage it's even more important keep your overall vision in mind. Remember, you're looking to bring on someone with the drive and desire to grow with your practice, not just someone to fill a spot today. Hiring strictly to solve today's need can leave you in a position of bringing in the wrong person and finding yourself back in the hiring process perpetually.

When you interview potential team members remember these tips:

• Always ask open-ended questions. Let the candidate tell you about their background so that you can hear how they communicate. (Example: "Tell me a bit about your background.")
• Clarify information that you find interesting by asking them to elaborate. (Examples: "That's really interesting, tell me more." "How so? What made you come to that decision?")
• Be curious. Try to learn more about what makes them tick and the "why" behind their interest in the position. (Examples: "What made you decide to apply for this position?" "What about the aesthetic industry excites you?")
• Determine their research or motivation level. Ask questions to gauge whether or not they did their homework about your practice. Remember, you are looking for long-term candidates, not just anyone needing a job. (Examples: "What interests you about our practice?" "How much do you know about the services we offer or the clientele we serve?")
• Ask them about their past experiences and how they were able to overcome challenges. This technique can give you a lot of information about the candidate and assess their problem-solving skills. (Example: "Tell me about a time you had a challenge at work or with a customer or client and how you handled the situation.")
• Always end by asking the candidate if they have any questions for you. Putting the ball in the candidate's court can often give you good information about their true motivations and level of interest.

Read more about streamlining the hiring process and interviewing for your medical aesthetic practice.

AmSpa members save 10% on postings on the medical spa job board .

Medical Spa Compensation

Implementing the right compensation structure is critical to the success of your med spa practice. The ideal structure takes into account incentivizing and rewarding your team properly, but also the profitability of your practice.

Keep in mind these five non-negotiable aspects of compensation :

• Must be sustainable. Your compensation strategy must fit your practice's business needs based on factors like length of time open, fixed overhead, projected profits and industry benchmarks.
• Must be a controllable expense. Your payroll structure must fit within your budget and must scale with the level of revenue your practice brings in.
• Must be legally compliant. Medical spas are medical practices, and as such are subject to the same compensations restrictions as medical practices when it comes to things like paying commission .
• Must reward skill and behavior. Be sure that your structure aligns with your team's performance and performance reviews, encourages growth, rewards continued training and learning new skills and rewards meeting performance goals.
• Must provide clear guidelines for growth. To retain talent you need to incentivize based on clear, defined criteria, create a career path for the team member to develop, communicate goals regularly and establish a system to reward based on these goals.

Get more information on the three strategic components of med spa compensation: determining base pay, determining pay increases and setting a bonus structure .

Listen to AmSpa founder Alex Thiersch, JD discuss aesthetic injector salaries, what makes a quality injector and more with Mary Beth Hagan, founder and CEO of Titan Aesthetic Recruiting.

How to Open a Med Spa

Get more information on how to open a successful medical spa practice. Learn the basics of medical spa law: How to Open a Med Spa: Law >> Learn the business and legal ins and outs of medical spas without leaving your chair: Virtual Boot Camp >>

Learn the rules of successful med spa businesses

The medical aesthetics industry is growing quickly as talented medical professionals from a wide range of specialties enter the space. While these practitioners may understand how to work in or run medical practices, medical training does not cover how to run a profitable business. There is a lot of opportunity in running a medical spa, but it's still a competitive field and owning a business of any kind is never easy. Getting a handle on the basics of financials, team management and planning can give any med spa owner a leg up when opening a successful med spa practice.

Med Spa Boot Camp

Two days of deep-dive training on the business and laws of medical aesthetics. Learn from experts, network with your peers and get face-to-face with some of the leading brands in the industry.

Register Here!

Virtual Boot Camp

Medical spa legal and business education streaming directly to your screen. View these sessions on-demand and continually reference the information at your convenience for up to six months. 

Start Watching!

AmSpa Membership

AmSpa members receive online legal references for their state, a free 20-minute compliance consultation with the law firm ByrdAdatto, member pricing for AmSpa events, SOPs, forms and more.

Join Today!

Health and Medical Spa Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness and Wellness » Medical Spa

Are you about starting a health & medical spa ? If YES, here’s a complete sample health & medical Spa business plan template & feasibility report you can use for FREE .

All over the world, especially in the western world, one could wake up one morning and decide to have a body procedure. This is one of the reasons why the health and spa business have continued thrive. Beauty health practitioners make sure that they give their clients the best of procedures.

A Sample Health and Medical Spa Business Plan Template

1. industry overview.

The Health and Wellness Spa industry has experienced stable development over the five years to 2016. Industry proceeds have progressively recovered with improving per capita disposable income and consumer confidence. To make profit, spas have stretched their array of service offerings, predominantly their range of anti-aging and medical treatments.

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The baby-boomer generation is likely to take advantage of growing anti-aging services over the next five years, making the demographic an exclusively important source of industry growth. Most services at a medical spa are executed by medical professionals such as physician’s assistants, nurses and aestheticians.

Medical spas are supervised by a physician, although the doctor may not always be on site or handle many of the procedures. In the united states of America, there is always the need to work so as take care of the basic needs of life.  Some folks get to work round the clock with little or no time left for them to take care of themselves, hence their health may suffer.

Some do not even mind looking the way they are because there isn’t ample time to take a rest. Yet others wouldn’t mind setting aside some little time to pamper themselves at a health and medical spa. This set of people would not mind to visit a spa or have a spa attendant come to their homes to give them a massage.

Over the years we have come to see that the spa business has continued to be on the rise, as the demand for it has continued to increase.

One of the very good things about this trade is the ability to have a spa attendant come for a private service. In the past this used to be a challenge as some assistants were reluctant, but recently things have changed as the spa industry has gone a step further in rendering more services.

Starting a spa just like every other business requires one to be thoroughly calculative. Steps like renting or buying a facility to use, procuring the various equipment needed, finding the right employees, as well as getting the required skills, are just some of the hurdles that must be scaled.

Nonetheless, there are other very technical steps that have to be cancelled out too. It is also very important that in running a spa business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days; spa businesses also provide some other services asides from the typical spa.

They are expanding their services to include anti-aging treatments in order to stimulate growth. Industry employment has grown, keeping pace with overall industry expansion. Some go as far as having a drink and food lounge where customers can unwind whilst they wait, or even after being serviced.

When starting a Spa business, it is necessary to choose a location that is close to a boutique, hair salon or nail salon in order to attract clients that patronize such places.

2. Executive Summary

Miyakay health and Medical Spa world is a new classy neighborhood in Dallas, Texas. It promises an all-round day spa experience. We offer four classy, ultra- chic treatment rooms with premium spa linens and equipment. Our body procedure styles are second to none, as we offer the very best.

Our services include; the traditional Swedish Massage, Hot Stone Massage, Deep Tissue work, Pregnancy, Sports, Reflexology, amongst many others.

We also have very effective facial and body treatments as well as the latest anti-aging products and techniques that can effectively meet the needs of our clients. As a matter of fact, we are conspicuously located near a hair and nail salon, so that we can attract clients who would also be in need of spa services.

Miyakay Health and Medical Spa is a standard Spa lounge in a 4,000 square feet facility. It is therefore no joke to say that we have one of the biggest spas with the latest products and service techniques in Dallas. We have the very best of attendants who have been well trained to make clients’ visit a worthwhile and fun packed one.

We have a posh and classy environment that can attract all and sundry to come have a taste of what it means to run an ultra- chic spa. Furthermore, we have gifts for each customer who comes to patronize us.

Our Spa will open from 8 a.m. and close by 10 p.m. from Mondays to Thursdays, and will run a 24 hour service from Friday to Sunday. We decided to operate in this format because from our market survey and feasibility studies, we realized that customers have the most flexible time schedules during the weekends.

We have well trained employees who have skills on how to give clients the very best. It is no wonder that out mantra at Miyakay is Customers First. The products we use are majorly organic, so customers can be rest assured that there wouldn’t be any reaction whatsoever on their skin.

Our bar attendants and those who man the restaurant arm of our business have the best of drinks and foods that can leave clients satisfied. One of the things that most clients look out for in a spa is the level coziness. We have done adequate research in that area and as such have spent quite a lot in making our Spa really beautiful and conducive.

Our state of the art facility in Dallas, Texas, USA is so attractive that people who need our services cannot but walk in because we use the latest technology in the industry. Our excellent customer service is second to none, as we have exhaustively trained our employees in the business.

Furthermore, Miyakay Health Spa is owned and managed by Miss Hilly Beartop and her family. She is the financier, and she functions as developer and manager of Miyakay Spa.

She has been a business administrator and a sales professional for over 10 years, with a track record that speaks volume.  She has worked as a manager in one of the leading Spas in Dallas. After her retirement there, she decided it was time to start her own business.

3. Our Products and Services

At Miyakay Medical and Health Spa, our supreme aim is to give our clients an all-round experience so that they do not have to look elsewhere. This is one of the reasons why we propose to offer a wide range of services that are carried out by licensed medical practitioners, therapists and aestheticians that would keep our clients asking for more.

Our Ultra-chic facility and ambiance promises a lot. Some of the services and amenities that we offer in our spa include;

• Therapeutic Massage Services
• Body Treatments
• Body Procedures
• Anti-aging Treatments

4. Our Mission and Vision Statement

• Our Vision is to be the number one Medical and Health Spa Lounge in Dallas, Texas.
• Our mission is to run a money-making business by offering health, therapeutic massage and aesthetic services in a gentle, classy and professional setting.

Our Business Structure

Miyakay Health and Medical Spa is set to become one of the leading Spas in Dallas Texas, and as such, we need to lay down a solid business structure.

This would enable us meet and even surpass our expectations. We do not intended to take our customers for granted, which is why we are set to make excellent customer service our watch word. Web also will lay emphasis on employee training and retraining.

We want to build a devoted workforce that will work together to help the organization achieve its projections, because with the right structure in place, we can build systems and structures that will make the business even run on autopilot. Miyakay Medical Spa will employ skilled people to occupy the following position;

• Manager (Owner)
• Medical Practitioner

Accountant/Cashier

• Marketing Officer

Spa Attendant

Aesthetician

Unisex Salon Manager

• Security Guard

5. Job Roles and Responsibilities

Managing Director/CEO (Owner)

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Ensures that the facility is in tip top shape and conducive enough to welcome customers
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Handles procurement
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team hires

Marketing Officer (2)

• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manages the company’s CRM system
• Identifies, prioritizes, and reaches out to new partners and business opportunities et al
• Sees to it that clients are attended to and on time
• Books clients for massage sessions
• Passes information to the aesthetician about clients
• Reaches out to clients when information needs to reach them
• Takes and book clients for massage sessions

Medical Practitioners

• In charge of all the body procedures
• Advises a client on the type of risks and advantages involved in procedures
• Follows up on recovery procedures
• Medically counsels clients at all times
• Carries out all massage styles and formulas on clients
• Makes sure they are satisfied at all times
• Makes sure that all beauty and massage therapies are body friendly
• Interacts with customers, take orders for their hairstyles
• Responsible for the day to day welfare of the business
• Responsible for quality control
• Assesses customers’ needs and preferences and make recommendations
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the manager
• Mops the floors
• Wipes down the machines
• Washes off the folding tables
• Cleans the bathroom
• Empties the trash
• Washes the windows
• Cleans the vending machines, change machines and video game screens

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly

6. SWOT Analysis

Without a shadow of doubt, starting a medical Spa requires loads of cash, and this especially applies to ambitious businesspersons who may not have huge sum of money saved up in a bank.

We know that tons of cash is vital in the setting up of a typical medical Spa business, and this is why we decided to do all that is required to build a profitable business. Part of the needful step required to be taken, is conducting a SWOT Analysis.

We employed the services of Mr. Napatne Buzak, an HR and Business consultant who is renowned for the trade, to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Miyakay Medical Spa.

Miyakay Medical Spa is centrally situated where there are salons and nail studios. We see this as a strength as we will be able to attract clients who might as well need massages and general body pampering.

We believe that locating our business in Texas would eventually work out for good as we look to attract a great deal of people. Yet another strength we have is the fact that we have equipment that are second to none and these equipment will help us give our clients the best of services.

The weakness of Miyakay Medical Spa is the fact that it is a new business which is owned by an individual (a small family), and we may not have the monetary ability to sustain the kind of publicity that can give us leverage.

• Opportunities:

We are centrally positioned in one of the busiest areas of Dallas, Texas; and we are open to all the available opportunities that the city has to offer. Our business concept has us positioned in such a way that we will attract all and sundry.

One of the major threats that confront businesses all over the world is economic downturn; when the economy is bad, it affects consumer spending which in turn impacts businesses negatively. Another threat that may likely affect us is the competition which is found in the spa industry in general.

Every day, more and more people delve into the industry, and we are aware that only the dogged ones survive, this is why we are trying hard to position ourself in a way that makes everyone want to check us out.

7. MARKET ANALYSIS

• Market Trends

The ability of medical spa business owners to carry on seeking out ways to serve their clients in the most suitable ways is one of the keys to enticing loads of clients. One of the ways that this is done is by adding other matching services to their business offerings.

It is also as a result of this that we at Miyakay medical Spa have some additional services like a beauty salon; where clients, or even their family or friends can hang out and wait for them whilst they get their body procedures done. Also there is a health shop that allows even those who do not want a spa service to shop for products.

We have invested quite a lot in making our medical Spa facility a haven to behold. We have also keyed into the trend and we have succeeded in making the interior and exterior a classy one with competent medical attendants.

8. Our Target Market

Before arriving at the place that would be suitable for our state of the art Spa, we undertook a feasibility studies and market survey and we were able to recognize those who will profit significantly from our service offerings.

As a result, we found out that Dallas, Texas would be our best bet, as we are sure to attract upwardly mobile people, working class folks, as well as non- working class people. Hence, these are the category of people that we intend marketing our Spa business to;

• Busy Corporate Executives
• House Wives
• Business Owners
• Visitors/Travelers

Our competitive advantage

From our feasibility studies and market survey, we observed that the competition in the industry is though because there are quite a number of people who run spas where we are located. It is for this reason that we have added some more services like a drink bar, restaurant and Karaoke lounge, because we know that only very few spa businesses can measure up to what we offer.

Yet another competitive advantage we have over others is that we have a standard Spa facility that offers additional complementary services that will definitely help us attract and retain customers.

We are hopeful that we have a state of the art Spa facility with the best massage techniques ever. We also have an advantage because of the type of products we offer our clients, because they have no side effects at all. We know how harmful some chemicals can be, that is why we have keyed into using organic products.

9. SALES AND MARKETING STRATEGY

• Sources of Income

10. Sales Forecast

Our sales prediction is founded on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar businesses in Dallas, Texas. We know that we are well situated and we will definitely attract clients that will not only patronize our spa, but clients that will patronize our bar and restaurant.

This means that we will generate additional income from these sources. Below is the sales projection for our business, it is based on the locality of our Spa and the type of services and products that we will be offering;

• First Year: $80,000
• Second Year-: $120,000
• Third Year-: $180,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any Spa offering same additional services like us within 4.5 miles radius from our facility.

• Marketing Strategy and Sales Strategy

The marketing policies that we will adopt will be such that can guarantee us great turnover. We will be on our toes all the time to make sure that we shape a loyal customer base. These customers are such that will always patronize our services as well help us use word of mouth to get their friends and acquaintances to patronize us.

We want to drive sales through using really effective organic products and providing excellent services so that we can surpass the expectations of the clients we are able to attract overtime. We shall also keep our clients glued to us by the constant training we will give our employees so that they would always be abreast of changes in the industry.

Our unique selling proposition is that we have various complementary services such as a drink bar, Karaoke lounge, restaurant, as well as the massage techniques we have to offer. We make bold to say that there aren’t too many people who are into Spa business the way want to run ours.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal to our brand.

• Open Miyakay spa with a loud party. We shall also offer free trial for all our visitors for the first three days of launching the business.
• Advertise our medical Spa business on national dailies, local TV stations and local radio stations.
• Endorse Miyakay online via our official website and all available social media platforms.
• Improving the performance of our brands.
• Hire the services of experts to make our brands the first choice in Dallas Texas.
• Delivering consistent customer experience to all our guests; making our first impression count positively.
• Make use of attractive hand bills to create awareness and also to give direction to our state of the art facility.
• Adopt direct mailing coupon marketing approach.
• Position our signage/flexi banners at strategic places.
• Create a loyalty plan that will enable us reward our regular customers.
• Engage in roadshows within our neighborhood to create awareness for our services.

11. Publicity and Advertising Strategy

We are conscious of the power of publicity for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market. At Miyakay, will ensure that we leverage on all conventional and non – conventional publicity and advertising techniques to promote our business. Here are the platforms we intend leveraging on to promote and advertise Miyakay;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our medical and health business in relevant magazines- beauty and non-beauty magazines, local newspaper, local TV and radio stations
• Promote our health Spa business online via our official website
• List our medical Spa business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations
• Use direct coupon mailing approach
• Engage in roadshows from time to time
• Distribute our fliers and handbills in target areas all around Dallas, Texas

12. Our Pricing Strategy

At Miyakay, our pricing system is going to be based on what is available in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the city we are located.

Be that as it may, the management of Miyakay Spa has put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (Organic skin care products, amongst others) will be same as what is obtainable in any part of the United States of America.

• Payment Options

We have put in place different payment options; particularly for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our spa;

• Payment by cash/coins
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

These are the key areas where we will spend our startup capital;

• The Total Fee for Registering the Business in Dallas, Texas $750
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580
• Cost for hiring Consultant – $2,000
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800
• Cost of accounting software , CRM software and Payroll Software – $3,000
• Cost for leasing facility for the Spa – $70,000
• Cost for facility remodeling – $50,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, tables and chairs et al) – $30,000
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies $10,000

We would need an estimate of $1 million to successfully launch our Spa business in Dallas, Texas. Please note that the startup cost is higher than the average startup cost for a Spa business simply because we intend adding other services.

Generating Funding/Startup Capital for Miyakay Health and Medical Spa World

Miyake spa is a family business and it will be financed by the owner who is also a doctor. These are the areas where we intend sourcing for fund for Miyakay health and medical Spa World;

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from family members and friends (soft loans)
• Generate a larger chunk of the startup capital from the bank

14. Sustainability and Expansion Strategy

Miyakay health and medical Spa World is set to become the number one Spa business in the whole of Dallas, Texas. It is for this reason that we have taken our time to craft out a business plan that will help us set up and grow the business. Part of the plans we have to sustain our business is that we will have efficient machines and equipment.

We will also continue to deliver quality services and think of how to do things faster and cheaper. We are not going to relent in providing a conducive environment for our workers and also give the required training that will help them deliver excellent services at all times.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business licenses and permits (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Massaging machines: In Progress
• Purchase of furniture and gadgets (Printer, Telephone, TVs, Sound System, tables and chairs et al): In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health, Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Establishing business relationship with vendors who would supply all our needs in the medical and health spa industry: In Progress

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Health Spa Business Plan

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. Through a unique combination of offered services and products, they will quickly gain market share. SoulSpace will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. The business will be set up as a partnership with Steve Long, Debby Long, and Linda Hill-Chinn owning equal portions of the operation.

Products and Services

SoulSpace offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide both males and females with any type of hair styling services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting.

SoulSpace has chosen Raleigh, NC as their city for the business venture. Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines. Raleigh has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Additionally, the downtown area has undergone a recent renovation that has attracted a lot of new businesses as well as become a hot urban area.

Competitive Edge

SoulSpace’s competitive edge is their unique combination of services, location, and customer-centric focus. Both the extraordinary services and location has been detailed previously. SoulSpace has set out since its inception to provide quality, dependable services. SoulSpace has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave SoulSpace with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric, there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing SoulSpace to meet their ambitious goal of 90%.

SoulSpace has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved a healthy profit before taxes. When SoulSpace begins their fundraising efforts they will consider options such as LLC status to replace the partnership business formation that they have currently adopted.

SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor. SoulSpace will provide a relaxing, serene setting for a variety of mind and body rejuvenation services for the booming Raleigh population.

1.1 Objectives

The objectives for SoulSpace are outlined below:

• Substantial sales revenue by end of second year.
• Profit before tax by end of second year.
• Have clientele return rate of 90% by end of first year.
• Become established community destination by end of first year.

1.2 Mission

SoulSpace will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. SoulSpace will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

1.3 Keys to Success

• Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition.
• Establish trust within the community that each customer’s needs will be taken care of during every visit.
• Easily accessible location.
• Effective advertising.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

SoulSpace Holistic Spa and Salon is a new destination offering customers the unique combination of hair styling, massage, body and energy work, and training, all in one beautifully serene setting. Soulspace will offer all ranges of hair styling, therapeutic massage, manicure, facial, sauna, Reiki, therapeutic touch, and specific complimentary product offerings. The goal and promise of SoulSpace can be summed up in our name and slogan: SoulSpace Holistic Spa and Salon–Rejuvenate Your Life!

2.1 Company Ownership

SoulSpace, at this time, is a privately held partnership, owned by Steve and Debby Long and Linda Hill-Chinn. In the course of fund raising, we will explore the feasibility of both a partnership, and a limited liability partnership.

2.2 Start-up Summary

In the following table, the start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months.

2.3 Company Locations and Facilities

Target sites for SoulSpace include downtown Raleigh in the Warehouse District and Art Districts, West Raleigh near Entertainment Sports Arena, and a rural area off route 40/440 between Raleigh and Cary. SoulSpace will need at least 4,000 square feet (sq. ft.) of space. Initial estimates put leasing between $12/sq. ft. to $28/sq. ft. (inclusive of tax and accommodations).

Contact has been made with Mary Hobbson of Grub & Ellis Real Estate for 4,200 sq. ft. at 510 Glenwood Avenue downtown Raleigh. This site is within the target priority area in part of the Warehouse District in what is now referred to as Glenwood South. The lease is $28/sq. ft., making estimated payments at $9,800/month, the most expensive of all target sites.

We also have met with Peter Pace of York Properties when shown the space available at 200 West Street in Raleigh’s Warehouse district. This space is in priority target range, and will be two blocks from the Raleigh Commuter Rail Hub due to open in the next five to eight years. The location is spacious at 10,000 sq. ft., with first floor (5,000 sq. ft.) leasing at $12.50/sq. ft. and the basement floor (5,000 sq. ft.) leasing at $8/sq. ft., which averages out to $10.25/sq. ft. for the entire 10,000 sq. ft. location. This makes this space cheaper than the other locations, and has twice the space.

SoulSpace will provide customers with personal beautifying and relaxational services and complimenting products, as well as training in specific forms of energy work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in SoulSpace. Explanations and/or consultations will be provided on all services and products if needed.

3.1 Product and Service Description

• Men and Women Hair Styling : Men’s ($30 average) and women’s ($40 average) color ($75), perm ($80), and combos ($80-$120). Selected hair care products (shampoos, conditioners, cleansers, brushes, mirrors) will be sold as well.
• Body Works : Massage ($60), other massage/body works ($65 average), facials ($60 average), manicures ($45), pedicures ($50-$65), waxing ($20 average), aromatherapy ($40), and combos ($60-$200 depending). Specific complementing products will be sold as well.
• Energy Works : Reiki (1/2 hour $35, 1 hour $60), energy revitalization (1 hour $60), and therapeutic touch (1 hour $60). Customers will include people wishing to strengthen their physical body, mind, and spirit through the cleaning and revitalizing of their energetic system (i.e., aura, human energy field). The Reiki offered will be traditional Usui Shiki Ryoho, the predominant form of Reiki practiced worldwide, which originated in Japan from it’s rediscoverer Dr. Mikao Usui. Reiki is a hands-on “stepping” method of balancing the energy field. Energy revitalization and therapeutic touch are energy field cleansing and revitalizing techniques working with the outer levels of the energy field along with Reiki.
• Artwork : Most of the artwork in SoulSpace will be by local artists, for sale to the customers. SoulSpace will earn a 15% commission on each piece sold. This adds an extra element of community integration to SoulSpace with an added emphasis of the art being from beginning artists, and that the art be spiritual and/or modern in form.

3.2 Competitive Comparison

There are many salons in the greater Raleigh area but no direct competitors. There are many places offering massage, but there are only ten day spas, of which only four are a spa/salon. There is one place offering energy work, in Clayton (30 minutes southeast from downtown Raleigh). All energy work practitioners are private, of which there are only ten working full-time, with most of them concentrating on other alternative modalities, and an estimated ten (twenty at the very most) part-time energy practitioners. Not including Chapel Hill and Durham, the above service an estimated population of at least 800,000, with that figure growing by an estimated 6,000 persons daily.

3.3 Sales Literature

Services brochure, logo/slogan with advertising to be included, and a planned website.

3.4 Fulfillment

SoulSpace services sell themselves as a natural way to rejuvenate one’s life.

3.5 Technology

SoulSpace will sell complementing products of the highest quality that have not been created through the testing of animals, and are of the latest scientific knowing for effecting the desired results for body beautification and energetic balancing maintenance.

3.6 Future Products and Services

SoulSpace will add healing touch when Steve Long earns his certification. SoulSpace will always remain involved with the best spa relaxational techniques offered, and will implement them if deemed appropriate and feasible for SoulSpace clientele.

Market Analysis Summary how to do a market analysis for your business plan.">

There are no exact competitors, and few related competitors in the greater Raleigh area. There are no related competitors in the downtown Raleigh area. The space at 510 Glenwood was recommended to us by the managing realtors because they had targeted that space for a spa type tenant. By nature of the service SoulSpace will provide, success will be readily achieved.

4.1 Market Segmentation

Our target market will be divided by salon customers and spa customers. Salon customers will be from every age and gender; however, since the salon and spa will be in direct association with each other, we expect that the spa market segment will greatly affect the salon market segment. Thusly, our target market segment will be male and female professionals and retirees, from the age of 25, with individual and household incomes greater than $25,000.

4.2 Target Market Segment Strategy

The members of these market segments have luxury money on hand, and lead professional lives filled with stress at a consistent level. All persons usually need hair styling regardless of income level, and make the effort to find the money available to style their “look.”

4.2.1 Market Needs

People love to pamper themselves, especially people who have achieved a modicum level of professional success. Raleigh has become a bastion for the successful, having consistently been named as one of the best cities in America to live and to do business in since the mid 1990’s. This has created a community of wealth, mobility, and growth. Raleigh has successfully implemented a refurbishing plan of “old” downtown, which now makes Glenwood South, the Warehouse District, and Hillsborough Street one of the most popular destinations in the whole city.

4.2.2 Market Trends

With the refurbishment of Raleigh’s Warehouse District, including Glenwood South, and it’s continual development of downtown Raleigh, this area will only become more popular.

4.2.3 Market Growth

When  Forbes, Inc., and Money, Inc. listed Raleigh as the best place to live and do business, and subsequently listed Raleigh in the top five and top ten in the following years, a population boom ensued in the late 1990’s.The North Carolina census released in October 2000 reports that an average of 6,000 persons per day were relocating to the greater Raleigh area. According to this census, the Triangle has one of the highest concentrations of Ph.D.’s per square mile in the world. The average income per household is $40,000-$60,000 and climbing.

According to the Raleigh News & Observer reports of Raleigh City Counsel meetings concerning growth, the continuing refurbishment of downtown Raleigh is a top priority, along with a complete overhaul of the mass transit system. New buses and taxis are funded and are to be implemented during the next two years. A Commuter Rail System run by the Triangle Transit Authority is supposed to be finalized May 1, 2001, and completed by 2007-2008, with rail stations throughout downtown, running up Hillsborough Street going to RDU Airport then connecting to Chapel Hill and Durham; later phases include branch rails to North Raleigh. The refurbishment plan continues, and downtown is now populated with more destinations than ever, with the plan growing even more businesses. The future looks very promising for a thriving downtown with a continual presence of customers.

4.3 Service Business Analysis

We are part of the retail health and beauty industry which has four major types:

• Salons : Stores with only hair styling services and products.
• Day Spas : Stores specializing in body health maintenance through a variety of services and products.
• Day Spa & Salon : Stores combining the services of the two aforementioned.
• Health & Beauty Products : Stores selling only merchandise products covering the wide range of products available but not inclusive of those sold by salons and spas.

4.3.1 Main Competitors

Strengths of the above are services offered: location proximity to major housing developments, and name recognition. The weaknesses of these competitors are general lack of promotion, concentration mainly in North Raleigh.

With our target location being downtown Raleigh, we will be servicing East, South, West, and Old Raleigh, as well as downtown commuters. There are no salon-spas in West Raleigh, the closest being Von Kekel in East Cary, and the spa only Skin Sense also in Cary. The only downtown competitor, Salon 21, is very small, not very well known, and concentrates most of their business on the salon end.

Our market advantage is wide open, and will give us the opportunity to service a large population base that is not currently being well served. When you include our service of energy works, we become the sole provider of all three services of hair works, body works, and energy works not only in downtown Raleigh, but for the entire greater Raleigh area.

4.3.2 Business Participants

Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, and nail and face works.

4.3.3 Competition and Buying Patterns

Customers choose spa and salon services based on proximity to their daily travels from home and work, reputation for quality, and good pricing. With our combined services, we expect to compete mainly against other combination spa-salons.

Strategy and Implementation Summary

• Emphasize quality, originality, and dependability of service. We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of individual energy systems so as to maximize the connection to their client and more easily meet the needs of the client.
• We will provide a unique atmosphere. From the name to the ambience of our salon, SoulSpace will distinguish itself as a completely trustworthy and soothing setting where customers can enjoy being pampered and escape the stress of their everyday lives.
• Build a community relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle. We will also work with local artists to provide their work to inspire our customers.

5.1 Value Proposition

Our value proposition is that we will bring a unique mode of relaxation and fulfillment to our community. When people are relaxed, comfortable, and happy, they have the ability to work harder, concentrate better, feel  physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplaces, and community. Simply put, our value proposition is that we help our community become a better place to live and work.

5.2 Competitive Edge

Our competitive edge is a combination of our unique services, outstanding location, and our interaction with customers. By providing our customers a holistic and integrative spa and salon, we build relationships of trust and satisfaction. Our customers will come to depend on our unique services and fulfilling environment.

5.3 Marketing Strategy

Our marketing strategy is the key to our success:

• Emphasize our name and unique services through advertising.
• Focus on the convenience of our location.
• Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services.

5.3.1 Promotion Strategy

Our promotional strategy will be two-fold: first phase promotion will deal with advertising before, during, and six months following our opening; the second phase advertising will deal with all long-term advertising.

1. FIRST PHASE PROMOTIONS

A. Advertising We will utilize local newspaper, local social and health magazines, local radio, local television, mail-outs to all households within the immediate five mile radius, and mail-outs to all local business within a five-mile radius. B. Internet We will have a comprehensive website. C. Alliances We will place our brochures within the offices of our medical referral clients.

2. SECOND PHASE PROMOTIONS

A. Advertising We will continue to place ads in the local social and health magazines year around. Mail-outs will be done again within a five-mile radius one year later after opening, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful times of the year for the Christmas season, and graduation; television ads are not certain, we will evaluate their effectiveness before further implementation. B. Internet We will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target clients websites (if applicable). C. Alliances This type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain restaurants will also be considered.

5.3.2 Marketing Programs

Owner Steve Long will be responsible for marketing SoulSpace through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is $10,000 for the first year. Advertising will begin one week prior to opening.

5.3.3 Positioning Statement

We will automatically position ourselves as one of the top spa-salons in the greater Raleigh area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that there are not any spa-salons of our type in our target locations, we will be able to provide services to a portion of Raleigh populace not currently being tapped.

5.3.4 Pricing Strategy

Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a higher straight percentage of their total individual customer sales than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them working hard and happily.

5.4 Sales Strategy

• Our umbrella sales strategy is to sell SoulSpace to public consumers as a uniquely desirable destination that will enhance their lives.
• We will sell SoulSpace through each employee’s skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. We will ensure each visit to SoulSpace is a relaxing and memorable experience, so that customers can always depend on our brand of service when they arrive.

5.4.1 Sales Forecast

5.4.2 Sales Programs

• Our comprehensive brochure will explain the holistic nature of our services, and how this benefits the customer.
• Our website will be comprehensively informative of our services and their benefits.

5.5 Strategic Alliances

We will form alliances with our referral practitioners, local restaurants, offices, and businesses who will be strategically beneficial for generating new customers; we will also form alliances with local certified massage schools and hair styling schools.

5.6 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in detail in the previous topics.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The management philosophy of SoulSpace is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. SoulSpace’s success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee. The management team will consist of the owner, general manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate “people persons.”

6.1 Organizational Structure

Our initial team consists of 14 employees, inclusive of a general manager and an assistant manager, both of whom will be active stylists/therapists.

Employees will be in from the two store divisions of spa and salon. On the salon side there will be 10 stylists and one or two receptionists. There will be room for expansion to 12-15 stylists and three receptionists. The spa side will consist of three massage therapists, one energy therapist, one nail specialist, and one receptionist. There will be room for expansion to five to seven massage therapists, and two to three energy therapists.

6.2 Management Team

Steven J. Long, co-owner, president : Founded SoulSpace in 2001. He has a degree in psychology from NC State, a concentration in industrial/organizational with emphasis on communication. He has been a Reiki Master Usui Shiki Ryoho since 1996 and operates part-time healing practice from home. He has eight years management experience, six in retail, two in electronic component rep field for distribution. Mr. Long spent three years in the modeling industry, one as model and two as the manager of an agency in Raleigh in 1991.

Deborah L. Long, co-owner : Debby will not be directly involved in daily operations, but will assist Steve in general organizational planning and vision implementation. Debby currently is the number one co-location sales manager for SpectraSite, Inc. where she has worked for two years. She spent several years as an executive assistant at TDK of America’s Distribution Sales Center in Chicago, and at Cotton Incorporated. She is a level two Usui Shiki Ryoho.

Linda Hill-Chinn, co-owner, CFO : Linda is retired after having spent 15 years as senior national staffing specialist for the American Hospital Association in Chicago, as well as serving on their board of directors for several national projects. She also spent several years managing Planned Parenthood of Chicago. Linda holds a Masters of sociology from Brown University.

Jennifer McElravey, general manager : For the past nine years, Jennifer has been one of the top stylist for Mitchell’s Hair Design of Raleigh and is currently a level five stylist, Salon Designer of the Year ’94-97, and received extra training at Vidal Sassoon of London, Highest Salon Retail Sales four different years. Jennifer is also a level two Usui Shiki Ryoho.

6.3 Management Team Gaps

We believe the experience of our team covers the needs to make the business plan for SoulSpace a very successful reality. The assistant manager is not named here because that position will be named from the pool of stylists/therapists that will be hired previous to our opening.

6.4 Personnel Plan

The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions.

Financial Plan investor-ready personnel plan .">

The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:

• We must create visibility so as to create customer flow.
• We must maintain a dependable, happy employee force so as to minimize turnover.
• Create a brisk turnaround on our retail and art products, always maintaining viable stock levels.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumptions table are:

• We assume access to equity capital and financing to support our financial plan.
• We assume our financial progress based on realistic sales to minimum sales against highest expenses.
• We assume there will not be an economic crash that would greatly hinder our target market’s access to their personal luxury funds.

7.2 Key Financial Indicators

Our most important Key Financial Indicator is when each stylist averages seven customers per day and each therapist averages three customers per day.

7.3 Break-even Analysis

For our Break-even Analysis we assume estimated monthly operational costs which include payroll, rent, utilities, and other running costs (not including employee draw fund considerations). Payroll alone is only estimated to about 1/2 of those costs.

The analysis shows what we need to generate in revenues per month to break even. This total is 13% less than estimated monthly store gross. This estimation does not include revenue from any other store sources, and is based on a salon customer average of $36 and spa customer average of $60.

Our average per customer revenue is estimated at $39. Considering our minimal assumptions show a monthly total customer average of 1,922, we therefore believe our break-even figures can be readily maintained.

7.4 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

• We expect to have to pay out from the Draw Fund occasionally.
• Our revenue is based on minimum estimated averages against highest expense expectations.

7.5 Projected Cash Flow

Considering our business is a luxury, retail-oriented business with customers who will pay primarily with credit cards, our cash flow is not dependant on the issuance of invoices and the vagaries of Accounts Payable. We will need a minimum of financing to cover the cash flows of the first year of operations. After that, the cash flow becomes continual.

7.6 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.7 Business Ratios

The follow table contains important business ratios for the physical fitness facilities industry, as determined by the Standard Industry Classification (SIC) code, 7991.

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Medical Spa Business Plan Template & Guidebook

How to write a medical spa business plan in 7 steps:, 1. describe the purpose of your medical spa business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Medical Spa Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your medical spa business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a medical spa business, 5. management & organization of your medical spa business..

The second part of your medical spa business plan is to develop a management and organization section.

6. Medical Spa Business Startup Expenses & Captial Needed.

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a medical spa business varies based on many different variables, but below are a few different types of startup costs for a medical spa business.

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your medical spa business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

Here are some steps you can follow to devise a financial plan for your medical spa business plan:

Frequently Asked Questions About Medical Spa Business Plans:

Why do you need a business plan for a medical spa business, who should you ask for help with your medical spa business plan.

When creating a business plan for a medical spa, it is recommended to consult with a professional advisor or business consultant. They can provide valuable advice on which strategies are best for the particular business and industry, as well as help ensure that all legal requirements are met and that financial projections are realistic. Additionally, an accountant should be consulted to ensure accurate financial projections and help with tax planning.

Can you write a medical spa business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

How to start a medical spa in 7 steps

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This article was updated on July 26, 2023.

How to Start a Medical Spa in 7 Steps

From body sculpting to laser hair removal, medical spas offer clinical-grade procedures in a pampering environment. Today, medical spas are a multi-billion dollar industry , projected to grow considerably over the next decade. For those interested in this burgeoning industry, now is a great time to take your first steps toward opening a spa.

Not sure how to start a medical spa? 

This guide will cover everything from financing to marketing and give you the need-to-know knowledge for starting your medical spa. It all starts with a plan, so read on to establish yourself in the med-spa industry and avoid the pitfalls of starting a business.

Step 1: Design your concept

Every business begins as an idea, and often it takes months and years of brainstorming before the time comes to start implementing your plan.

If you’re asking how to start your own med spa, begin by establishing the basics, such as:

• What services you will offer – What are you looking to offer your customers? Medical spas offer a range of spa services, and most pick a specialty. Medical weight loss, de-aging processes, chemical facial treatments—there’s a plethora to choose from, and you can choose several. Just be certain that you’re not over-expanding your medical spa business's capabilities.
• Describe the look and feel – Medical spas need to offer more than quality aesthetic treatments and medical procedures. They also need to create an inviting and inspiring environment to attract clientele. As Dr. Chikodiri Gibson, owner of New York-based Chi Aesthetics , says “I designed the office space so that it is as cozy as a home. I want my patients to feel comfortable, so we made the atmosphere as inviting as possible.”
• Business size – While every business has room to grow, where you start is ultimately up to you. Are you planning on opening a large business staffed with full-time RNs and aestheticians, or are you looking to open with a smaller staff? Your business size determines the space you need, as well as the number of customers you can take on at any given time.

Your business’s core ideas should be well-established before embarking on your journey as a med spa operator, but remember, you’ll also need to remain flexible. As you move forward, plans may change, and business models may pivot depending on what works best for you.

Step 2: Write your business plan and secure funding

With your concepts laid out, it's time to begin the heavy lifting. Writing a business plan for your medical spa is a major undertaking that requires market research, financial data, and plenty of number crunching. Additionally, a medical spa business plan is likely your path toward funding. 

Investors, banks, and loan officers need extensive documentation to issue you the capital to start your business. Unless you’re starting your business with personal funds, you’ll need to prove that your business can be successful on paper before you can secure financing.

Your plan will need to address business aspects such as:

• Operating costs
• Organizational structure

The aforementioned budgetary numbers are just a portion of your business plan. Ultimately, the plan will cover the full scope of your business, from the executive summary to your five-year plan. Fortunately, with a little expertise and diligence, you’ll be able to craft a winning business plan and secure funding.

Step 3: Sign up for insurance

The cost of business and medical insurance is a top priority in the medical spa industry. While it will likely come up during your business proposal budget, it’s worth emphasizing the requirements for medical spa insurance.

To operate legally and safely, you may need to obtain any of the following types of insurance:

• General liability insurance – A common type of insurance for most businesses, general liability insurance protects you and your business from lawsuits related to accidents and property damage. 
• Professional liability insurance – Also known as malpractice insurance, this specialized service covers lawsuits due to the various services and procedures you perform. If someone claims to have suffered an injury while under your care, professional liability insurance can protect you.
• Workers’ compensation insurance – Used to cover lost wages or medical expenses for your employees in the case of a work-related accident. Many states require workers' compensation insurance for any business with multiple employees.

Step 4: Establish legal compliance

Medical spas offer medical services. Due to the specialized nature of the business, most states require medical spas to be owned by a licensed physician or physician-owned corporation. Fortunately, there are ways for non-doctors to own and operate medical spas while remaining fully compliant with the law.

For non-doctors, med spa ownership is possible through a management services organization (MSO). A MSO works to manage:

• Business operations

Essentially, an MSO controls all aspects of the business, except for the actual medical treatment. You’ll still need to hire a licensed physician (most often a dermatologist or plastic surgeon) to remain compliant, but the day-to-day will remain firmly in your control. For non-doctors, finding a trusted physician to partner up with is a crucial step in building your med spa business.

Step 5: Find your location

The ideal location for your business may depend on your clientele, budget, and plans for expanding. Some medical spas attract customers by setting up shop in busy downtown areas, while others might find success in more rural areas, complete with eye-catching scenery.

No matter where you’re thinking of locating, keep the following factors in mind:

• Zoning – You’ll need to find a location properly-zoned for commercial businesses. Otherwise, you may spend significant money and time negotiating zoning laws with the municipality.
• Parking and accessibility – Give your clients a convenient way to park, arrive, and enter your facility. Likewise, ensure the space is equipped with ramps and elevators. Accessibility is a must for medical spas.
• Competition – If you’re looking to establish your business in an area with several currently operating medical spas, you may want to reconsider. Direct competition in your neighborhood can make starting a new business all the more difficult. Then again, if you offer something that nearby medical spas don’t, you may be the perfect fit for the neighborhood.

Keep in mind, your first location may not be where you stay. After only one year of operation, Angela Johnson, owner of Skintuition Medical Aesthetics in Pocatello, Idaho, opted to move from a small office to a 1,400 square foot space. She was able to make this possible by taking into account all of the factors above and expand her business. 

Step 6: Hire your staff

Doctors aren’t the only staff members you’ll need. Unless you’re planning to operate as a sole proprietor, you’ll need several employees to provide services and assist with daily operations.

The most common hires for medical spas are:

• Registered nurses
• Physicians assistants
• Licensed aestheticians

You may also consider hiring a receptionist, office administrator, accountant, and technical support to get your business up and running faster. Practice thoughtful and ethical hiring practices and conduct a thorough interview process to find the very best candidates.

Step 7: Refine your brand

Who are you as a business? A brand isn’t just how you display yourself through uniforms or your medical spa marketing materials. It’s the essence of your business that your customers come to recognize instantaneously.

Ideally, you’ll already have a clear picture of your business as a brand. Be sure to hone in on:

• Your target audience

From the interior of your spa to your website, work to create a singular brand identity that will make your business unforgettable. 

Step 8: Develop your marketing materials 

Before you can bring customers through the doors, you’ll need to entice them with a strong and strategic marketing plan.

Some spa-specialized marketing ideas include:

• Spa rewards – Encourage customers to return for your services frequently by offering a rewards program. The more they spend, the more points they can earn and put toward future medical spa services. It’s just one way of giving back to your most loyal customers.
• Build local relationships – Consider connecting with other local businesses to build your customer base. You may be able to collaborate with a local day spa and create inter-business discounts that bring more customers into both businesses. Additionally, explore your neighborhood digitally to make more local connections. 
• Customer referral bonuses – Referrals are a simple way to expand your reach using the network you already have. Offer customers referral discounts for recommending your business to their friends and family. It’s a win-win for your business and your customer.

Invite your neighbors to the spa with Nextdoor

It may not be simple, but with some practical advice and a little bit of luck, you’ll be opening the doors of your new medical spa business in no time. Before you start planning your grand opening, check out Nextdoor to start building your presence in your neighborhood.

Claim your Business Page so neighbors can learn more about your med spa and recommend your services to their friends. It’s a simple way to be connected to your community and let the neighborhood know there’s a new medical spa in town. Claim your Nextdoor Business Page and get started today. 

All kinds of businesses use Nextdoor to grow and reach their neighbors

Skin By Lexie is one of those businesses. When she started out in 2020 she had 50 clients - now she has 900.

Sources: 

Research and Markets. Medical Spa Market by Services - Global Opportunity Analysis and Industry Forecast, 2020 - 2030 . https://www.researchandmarkets.com/reports/5215114/medical-spa-market-by-services-global  

SI Live. Connecting beauty and wellness, NYC medical spa focuses on multi-cultural skincare . https://www.silive.com/business/2022/02/connecting-beauty-and-wellness-nyc-medical-spa-focuses-on-multi-cultural-skin-care.html  

Insureon. Business Insurance for Medical Spas . https://www.insureon.com/personal-care-business-insurance/medical-spas  

American Med Spa Association. Can Non-Doctors Own Medical Spas?   https://www.americanmedspa.org/blogpost/1633466/284172/Can-Non-Doctors-Own-Medical-Spas  

East Idaho Business Journal. A year into business, local couple opens larger location for successful medical spa . https://www.idahostatejournal.com/business_journal/east_idaho/a-year-into-business-local-couple-opens-larger-location-for-successful-medical-spa/article_3c9ab1f7-385e-5c7f-8178-aebed6508ffc.html  

Times Union. Monarch Medical Esthetics Serves All People . https://timesuniononline.com/Content/Local-News/Business/Article/Monarch-Medical-Esthetics-Serves-All-People/2/244/135054  

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Sample business plan for med spa startup-what you need to know.

Executive Summary

Opportunity.

There is an insatiable growing demand for aesthetic procedures with projected global growth of 12.2%. Almost half of all global aesthetic procedures are performed in the United States.  This creates tremendous opportunity to meet the growing demand of these procedures.  In addition, there is significant variation in who can deliver these procedures and malpractice cases have increased especially for non medical professionals performing these treatments.  As consumers become more informed and state regulatory agencies become stricter, this will create a further opportunity for highly trained individuals such as physicians to transition and dominate this space.

Our solution is to provide a hybrid environment in combining the best elements of a traditional clinical space and a more tranquil day spa.  In addition, by utilizing highly trained physicians, we are able to leverage our skill to provide comprehensive aesthetic care with demonstrable results while adhering to the strictest standards.  This will also reduce the variation in care received by prospective client.  This is one of the reason why most med spa franchises were not successful. Finally, with our cadre of seasoned advisors in various different industries from legal to marketing, we are poised to dominate the local competition.

Our solution includes the appreciation of newer trends which are gaining popularity.  In addition to tradition service offerings of neuromodulators, dermal fillers, and laser based procedures we will also be focusing on PRP for rejuvenation and hair growth as well as the body contouring marketing.  Newer advances in the aesthetic industry will continue to drive this demand and we will be able to capitalize on it.

Majority of aesthetic procedures have been performed on Causcasian women between the age of 40 to 54.  Over 17 million noninvasive and minimally invasive procedures were performed in 2016 with 90% being performed on women.  While this represents a continued targeting opportunity, younger women age 30 and up are increasing their utilization of these procedures. In addition, men and ethnic groups are more frequently  getting this procedures and this creates an opportunity for additional marketing. 

Competition

Aesthetic procedures were once the domain of dermatologist as well as plastic surgeons.  However the popularity and demand for these procedures have lead to non core physicians offering these services as well as non medical professionals.  In addition, regulations regarding these procedures vary from state to state.  Finally, frustration with traditional medicine has led to. more physicians entering this space.  Despite rising competition, our focus is on a model involving the use of highly trained physicians as well as focusing on marketing.  Up to 80% of medical spas go out of business secondary to lack of highly skilled professional, inadequate resources, and lack of aggressive marketing to dominate this area. By utilizing a team of advisors including other successful med spa owners, legal experts, and dominant marketing companies, we definitely have a leg up on the competition.

Our team is comprised of highly trained physicians, lawyers, financial and marketing experts to guide us to successful deployment and growth of our business model.  By focusing on the needs of our potential clients, both in terms of offering the latest and most popular aesthetic services, as well as paying attending to customer service, we will dominate the local competition.  Our goal is to cultivate lifelong relationships with our client by educating them and offering solutions that match their needs.  It is very easy to prey on individual insecurities in terms of aesthetic procedures, but by establishing ourselves as a trusted source we will build a practice with expertise, honesty, and integrity .

Expectations

Our goal is to be net cash flow positive by month 9 and profitable by the second year.  we expect to grow.  Our net profit will be 14% of our revenues the second year and 25% by the third year.  By focusing on revenue generation procedures, we expect the greatest growth to be in the first three years followed by steady growth in revenues at 10 to 15% per year thereafter.  By leveraging the expertise of our advisors, we will be profitable at the end of year 2 instead of the traditional year 4 to 5.

Financial Highlights by Year

Financing Needed

The business will be funded by personal funding sources as well as SBA business loans.  In addition, business credit cards as well as a line of credit may be utilized for startup costs, capital expenditure and maintains operating costs.

Problem & Solution

Problem worth solving.

As the aesthetics industry continues to grow and fuel the increasing demand for minimally invasive and non invasive procedures, this creates an opportunity to capitalize on the demand.  Given the multiple problems that affect the health care industry, more physicians are turning to alternative forms of income to supplement or replace their traditional practice.  Given the significant variations and regulations affecting the aesthetic industry, many non medical and unskilled professionals are entering this space.  The goal is to utilize the advanced medical education and training and leverage it in the aesthetic and wellness industry. 

Another problem is the lack of accountability when it comes to aesthetic procedures in comparison to other medically necessary procedures.  Given the relative infancy of the aesthetic industry, variations in practice and proper techniques often times result in injury to patients.  The number of lawsuit especially against non medical professional is on the rise as a result improper technique and lack of medical training.

The focus of most aesthetic practices also has been primarily with improvement in aspects of appearance.  While it can have a profound affect, it does not necessarily address the client from a holistic perspective. The trend in aesthetic medicine is to incorporate some component of wellness as well to ensure that the client not only looks good but feels good.  It is this incomplete treatment of the person, which creates an additional opportunity

Our solution

Awesome Medspa and Wellness center will capitalize on this demand and leverage the medical training and skillset to offer clients professional and exceptional care while maintaining the highest standards.  Many of the practitioners of aesthetic medicine don’t have a medical degree and some providers don’t event have a medical background.  At awesome medical spa, the procedures will primarily be performed by physicians and other medical professionals under the supervision of these physicians to ensure the highest adherence to standards.  Our goal is to ensure that our clients get access to the latest aesthetic products and services in an environment built on ethical standards and an attention to the performance that will ensure safety as well as deliver results.

Target Market

The global aesthetic industry is slated to grow at a CAGR of 12.2% over the next year and is an industry worth nearly 20 billion dollars.  The United States represents half of the value of the overall global aesthetic industry.  Consumer demand has created an insatiable appetite in this space.  To fully appreciate the tremendous growth in this space as well as future opportunities it is important to understand the present market conditions for aesthetic procedures in the United States.

The focus of the aesthetic medicine and wellness industry is on non invasive and minimally invasive procedures such as botulinum toxin ( Botox) , dermal fillers, laser based services including hair removal and skin rejuvenation, as well as chemical peels and microdermabrasion.  Recent trends such as platelet rich plasma, body contouring, bio identical hormones and sexual health are increasing in interest and utilization.

According to the ASPS, in 2017, there were 17,504,950 of these types of procedures.  This number is 10 times the surgical procedures that were performed.  There was also a growth of 137% compared to 2000. 

Almost 50% of all cosmetic procedures were performed on women between the age of 40 to 54. This age range was followed by 55 and over with close to 4 million procedures and in third place 30 to 39.  In terms of gender differences, 90% of cosmetic procedures were performed on women with 10 percent being performed on men.  In terms of ethnicity, 70% of procedures were performed on Caucasians followed by Hispanics, African Americans, and Asian Americans.

While Caucasian women between 40 to 54 remain the primary utilizers of cosmetic procedures. there has been a gradual increase every year in men and other ethnic groups utilizing these services.  This creates future opportunities to target men as well as a growing group of Hispanics, African and Asian Americans.

Millenials, or those born after 1982, remain a highly sought after market segment given increased discretionary spending as well as being tremendously influenced by societal factors and the popularity of social media

Current alternatives

Given the demand created by explosive growth in the aesthetic industry, there is no shortage of competitors.  These procedures, once the domain of core physicians of plastic surgeons and dermatologist, are being performed by non core physicians as well as non medical professionals.  These cosmetic procedures are primarily available in three different settings: Physician offices, medical spas, and days spas.  The most commonly performed procedures offered at most medical spas and aesthetic practices include Botox, dermal fillers, laser based treatments, microdermabrasion and chemical peels.  Rising trends in other modalities such as body contouring and platelet rich plasma along with bio identical hormones, weight management and sexual health are finding their way to the service offerings of traditional aesthetic practices. 

Because of concern for consumer safety, increasing regulatory guidelines will place pressure on the aesthetic industry, which may actually benefit medical spas operated by physicians by limiting non medical professionals.

However, a growing sense of frustration amongst physicians are leading them to consider augmenting their existing practice with aesthetic medicine and wellness or completely transitioning into this space.  Most medical spas and cosmetic services are fee for service and typically not covered by insurance .  Therefore this creates a financial incentive for others to enter this space.

There are approximately 4000 medical spas in the United States with approximately

40% being concentrated in the South and the remaining being in the East and West Coast.  While competition in these areas remain high, opportunities in the central portion of the United States may lead to growth due to less competition.

While skin care and at home devices remain competitors of these non invasive and minimally invasive cosmetic procedures, they at present do not represent a significant threat to the aesthetic industry.  Often times they are used in conjunction with these types of procedures.  Certainly as technology and R and D lend itself to better skin care products and at home devices, this may a be a potential threat in the future

The goal of Awesome Medical Spa and Wellness Center is to incorporate both these types of cosmetic procedures as well as wellness medicine which incorporates treatment modalities which. make people feel young.  Our goal is to create a medical practice where we not only make you look good but also make you feel good.

Our advantages

Our biggest advantage is the training and level of service offerings in relation to our competitors. First our medical spa is staffed with a board certified physician who has received the training necessary to delivery aesthetic procedures and wellness medicine in a safe and effective manner.  Unlike other practices run by either non medical professionals and mid level medical professionals such as physician assistants and nurses, our premise is that the facility is owned and operated by a medical doctor who may choose to use PAs and RNs as ancillary support.

Second, given the competitive nature of the aesthetic industry we plan to use technology and products which meet the highest standards to ensure the safety and effectiveness of our services.  At our med spa , we do not cut corners.  Combined with the utilization of the latest and best practices, is our commitment to customer service.  Traditional medicine often times does not pay attention to this component but it is essential in aesthetic medicine. In addition, we have this distinct advantage over our core physician counterparts such as dermatologist and plastic surgeons.  Sometimes wait times in a dermatologist’s office can be several hours because they are combining both general and cosmetic dermatology.  They seem to take advantage of the fact that clients are inherently coming to them for skin concerns and will utilize their cosmetic services.  At our med spa , the client experience is at the forefront.  Exception experience is also based on consistency.  When you walk into a Ritz Carlton anywhere in the world, the level of service is exceptional and consistent.  That is the goal with our medical spa.

Marketing is at the cornerstone of our plan to dominate the local area.  Many aesthetic practices don’t invest adequately into marketing because either they have held a dominant position or they simply don’t understand the increasingly competitive landscape.  Through proper implementation of an aggressive marketing strategy including digital and social media marketing, we aim to dominate our local competition within a short period of time.  Having already executed a similar strategy with our prior medical spas with tremendous success, we plan to replicate this strategy.

Finally, we are fully supported by industry experts and advisors in various different industries related to the aesthetic medicine and wellness practice.  Our advisors encompass everything from marketing support to legal support to training and efficient implementation of our business model.

Marketing & Sales

Marketing plan.

Marketing is an integral part of any aesthetic practice. Many practices that have failed have been secondary to one of three reasons: lack of trained professionals, lack of capital, and finally ineffective marketing. 

Marketing remains a cornerstone of driving prospective consumers to the business.  A robust strategy which incorporates a primarily digital strategy is required to succeed in this increasingly more competitive landscape.  Traditional forms of media such as TV, radio, print and billboards are no longer effective in marketing in many different industries and this certainly holds true for the aesthetic and wellness industry.

Marketing has to include a professionally designed website with on and off site search engine optimization combined with a social media strategy comprised of major players such as Facebook, Instagram, Snapchat, Pinterest, and Twitter.  A third component is paid advertising through Google PPC and Facebook and Instagram Ads.  This multi pronged digital approach will ensure the message reaches the target segment and to ensure revenue generation from day 1.

Equally important to the delivery of the message is the content.  Given the competition in this demanding industry, the message has to resonate with the target population. Our primary mission is to provide safe and effective treatments which are minimally and non invasive.  This translates into lower risk compared with traditional surgical procedures.  In addition, our focus is on leveraging our highly trained medical professionals to perform this treatments which will further differentiate ourselves from non medical professionals as well as medical professionals without adequate training. Finally, our approach to rejuvenation is a holistic one where we combine both aesthetic and wellness medicine to ensure that you look and feel younger.

Customer service is integral to any business.  By implementing surveys, loyalty and referral programs, our goal is to ensure a higher retention by engaging our clients through multiple points of interactions. 

This comprehensive marketing strategy will lead to dominance in a field which has been recently described as the Wild West of medicine, where everyone is trying to do everything to capitalize on the continued growth if this market space.

There are several steps in the sales process.  The most important is a steady stream of leads which have the potential of converting into clients that actually come to the physical location and purchase a product or service.  This part of the sales process is predicate upon developing. profession website as well as lead funnels which are able to distill prospective clients into customers.

Second part of the process is cultivating the leads.  While some of this cultivation is an automated process through the use of digital marketing and sales funnel, an integral component is having staff that is trained in the process of further moving this clients and actually scheduling them for an appointment.  The sales funnel itself is capable of shepherding clients to our online scheduling system.  Given the immediate nature of consumer needs, this is important to capture clients at the moment they entertain the procedure.  The faster you are able to reach your clients the greater the chance of success at true conversion.

Any client that are on the fence will be further engaged into drip campaigns meant to offer greater incentives to become customers. In addition, staff members will reach out to clients either via a video message, text messaging or a phone call.  Most people require at least 6 to 7 points of contact before they decide to become actual customers.  Our software can also be setup to reach out to them in the future if initial attempt are unsuccessful.

Loyalty programs and referral programs are successful in creating loyal customers as well as creating avenues to attract new client.  This can be accomplished through the use of our loyalty app which we have deployed in our other locations with great success.

Special events mean to demonstrate new service offerings as well as products have in the past produced fantastic results by giving potential customers a deeper understanding of the procedure they may be interested in. We couple these special quarterly events with special promotions and incentives and limit it to a select amount of clientele to create a sense of urgency in converting these leads.

Finally, we ask our clients for feedback in forms of online surveys and reviews. This allows us to further fortify our sales process as well as improve any areas which may be lacking.  By demonstrating to our client, their experience is of paramount important, this creates a further trust based relationship where the customer is likely to utilize aesthetic and wellness services for years to come. 

Locations & Facilities

The physical location for Awesome Medical Spa and Wellness Center is malleable depending on the geographic region and availability for a commercial space.  We can easily deploy our practice into a free standing building in a suburban setting, to an office complex either in a suburban or metropolitan setting.  Another option to limit build out cost includes the option of leasing space in an existing medical practice.

Given the focus on cosmetic procedures as well as wellness medicine, it is important to create an atmosphere of beauty and tranquility to differentiate it from the clinical nature of traditional medical practices.  In addition, these procedures are typically fee for service and therefore the physical space as to be commensurate to the concept of beauty and wellness.

While ideally, a free standing building with at least 1500 to 2000 sq feet with adequate parking would be desired,  it is not a requisite for building a successful aesthetic practice.  As long as the environment is tranquil and beautiful, attention to customer service is at the forefront, and the medical professionals are able to deliver demonstrable results, this type of business can function in thrive in various different environments.

Technology is at the heart of the aesthetic industry and wellness medicine.  Several key components are integral to the success of a growing practice.

First a comprehensive EMR or electronic medical system is required to keep track of patient documentation. Several EMR has built in Point of Sale components as well as marketing components.  The POS system integrates with credit card processors and obviates the need for a dedicated credit card terminal, although even if one is required they do not contribute to the cost significantly. One such piece of software is PatientNow.  Most of the available software is based on an initial fee followed by a subscription service. It also functions as a CRM for managing and marketing to the existing clients.  It features an online portal as well as text based communications to facilitate the process for the client

The second integral component includes light and laser based systems for laser hair removal and skin rejuvenation.  While newer technologies are constantly evolving, the basic principles of lasers in cosmetic medicine have stayed the same.  Lasers on the secondary market from reputable deals provide a significant cost savings of 50% to 70% over their newer counterparts and are just as effective.  This can reduce the startup costs and allow a business to increase the profit margin. A third option for laser technology is to rent the lasers on a monthly basis which again can be an option to limit upfront expenditure and rent to buy options can be utilized to acquire the technology over the course of 1 to 2 year

All in one platforms are the direction for startup as it gives you the ability to perform the maximum number of procedures while limiting the initial expenditure.  There are several platforms which fall in this realm.  Two that are commonly utilized are the Cynosure Elite and Candela Gentleman platforms. They combine an alexandrite and a YAG laser which allow you to treat all skin types as well as being able to perform skin rejuvenation procedures.  Addition of IPL or intense pulsed light as well as fractional resurfacing can also increase maximum marketability. An example of such a technology is the Cynosure Elite Platform in combination with the Palomar MAX G IPL and 1540 nm fractional handpick.

Three of the top five procedures include botulinum toxin, dermal fillers, chemical peels and microdermabrasion or Hydrfacial device.  Relative to lasers, the injectables represent a much smaller cost as only a small inventory is required initially and does not contribute to overall significant cost.  Also the shipping logistics of these injectable companies is very efficient and often times you get additional product the next day allowing you to keep a small inventory.  Mircrodermabrasion machine does not generate high revenues but minor procedures are a gateway to higher ROI and revenue generation.

Body contouring at increasing at a fast pace especially the non invasive procedures such as Trusculpting, Exilis, Coolsculpting, Vanquish, and many others.  We have also seen a tremendous increase in direct to consumer advertising in the body contouring space after Allergan acquired Zeltiq, the make of Coolsculpting.  People with mild to moderate areas of localized areas are opting for these non surgical procedures instead of traditional liposuction especially since the technology has improved significantly.  Coolsculpting, especially produces 90 percent satisfaction rating when the right client is selected with minimal to no risk as compared to traditional surgery.

Other technologies and services that represent an increasing trend include platelet rich plasma systems which require a centrifuge and PRP kits which help to separate the plasma component from the blood.  This platelet rich plasma and then injected into the face to stimulate skin rejuvenation or into the scalp to help hair growth especially for androgenic alopecia. One of the hottest trends has been the Vampire Facial, which is a trademarked procedure by Dr Charles Runels.  Essentially it combines micro needling  with platelet rich plasma to help improve the quality of the skin.  This procedure has been made very popular by the likes of Kim Kardashian further testament to the power of social media as an overall marketing strategy.

A photography system such as the Vector 3D for before and after pictures is required.  There are several options.  A reasonable setup can be implemented with a DSLR camera and lightning for under 1000.  Innovative companies such as RxPhoto also allow for utilization of your mobile devices to provide consistent pictures without a large initial investment and are based on subscription type services.

Computers, high speed Internet and a SONOS music system round out the overall technology in the med spa startup .  Depending on the size of the practice 2 to 4 computer terminal may be requires or mobile units such as the Surface Pro or MacBook Air for ease of portability.  A server can be utilized to store all data and images in a secure system and allow for a centralized storage point with cloud based backup.

Equipment & Tools

Other equipment that is required include reception desk, spa furniture, spa tables/beds to provide comfort as opposed to a clinical and cold medical table.  In addition, water features and other embellishment will further enhance the serenity and beauty of the practice. 

Other equipments will include a centrifuge to process the blood into platelet rich plasma.  This is not a large investment and a good centrifuge could be purchased for $2000. 

Future purchases may include a body contouring device such as the BTL Vanquish or Coolsculpting which is a significant expenditure  however PRP and body contouring are body rising trends.  Fat elimination procedures and cellulite treatment have increased over 20% over the last few years.

Additional lasers and equipment may be purchased in the future to address specific cosmetic concerns such as vein treatment, vaginal rejuvenation, mens health and impotence .

However the initial focus should be on the top 5 popular procedures with future focus on additional services which will expand offerings and increase revenues

Milestones & Metrics

Key metrics.

Success is predicate on constraining start up costs and maximizing revenue stream from day 1 . Marketing is a cornerstone of lead generation and revenue stream creation.  Certain metrics such as cost per conversion for digital based marketing are important

to understand. The average cost for lead acquisition depends on the service and local competition.  The goal is to make the digital marketing strategy and reduce the cost per lead acquisition and maximize the procedure with the greatest return on investment such as injectables and laser based services. The focus will be on the top 5 procedures as the popularity and demand will dictate growth. 

Website traffic is one of the components of the digital marketing strategy and typically revenue generation is linked to a professionally designed website that is able to convert the traffic into leads that come to the business location.  The goal is to create valuable content and engage in onsite and offsite search engine optimization to attract potential clients.  By analyzing website traffic and conversion rates it is possible to estimate the ROI for various different marketing strategies.

Cash on hand is an important consideration for the first year of business. This will ensure that the business will thrive during initial period where growth is approaching the break even point. One of the metric we will be using is to arrive at the break even point within 9 months to 1 year and to be profitable by year 2.  By paying close attention to the overhead expenses and minimizing the startup costs, it is possible to reach this period within a short period of time as opposed to the traditional proscribed period of 5 years.

Ownership & Structure

Awesome Medical Spa and Wellness Center LLC is register as a limited liability corporation with 2 founders with equal shares. At this point no outside investors are involved although there might be an opportunity for partnerships in the future with newer aesthetic and wellness treatments in the field of bio identical hormones, hair loss treatments, vein therapy, IV therapy, functional and nutritional medicine.  The premise of this entire industry is a holistic approach to both internal and external well being and appearance.  This will be future opportunities and growth in this segment.

Company history

Awesome Medspa and Wellness will work with trusted advisors and industry exports to start up a business which has demonstrated profitability with proper execution.  Many have tried to franchise the med spa model but have typically failed due to variations in statewide regulation as well as lack of medical supervision and skilled staff.

Our model is predicated on medical doctors using their training as well as skill set to deliver a majority of the cosmetic procedures as well as deploy wellness medicine while maintaining a level of expertise that was previously unrivaled.  In addition, we will oversee a staff of potential nurses, physician assistants and licensed aestheticians.

Our team of advisors have successfully started up multiple aesthetic and wellness practices.  Having this as a resource will allow us to structure a successful business model, while constraining cost and maximizing profitability by leveraging the combined expertise of our advisors.

To date, we have formed strategic alliances with the personnel necessary to start up our business. In addition, the business plan will serve as a roadmap for future success.  At present our goal is to focus on results oriented products and services to take advantage of the burgeoning aesthetic industry.  The focus on rising trends will allow us to maintain superiority in our local market and grow as we incorporate new technology and services.

We have also taken the prerequisite courses in legal issues of aesthetic startup, logistics and business plan, staffing, training, and marketing.  This has allowed us a comprehensive view of th industry and will allow us to execute the business plan.

Management team

The management team is made up of the owners of the business. Our primary expertise lies in our medical training and ability to perform all non invasive and minimally invasive aesthetic and wellness procedures regardless of location.  We hope to hire a spa manager to oversee the daily operations of the spa.  As previously mentioned, we have done the research and taken courses covering a multitude of topics to start up this business.  In addition, our team of advisors have decades of experience in this industry having built a successful model.  Our strategic alliances with vendors, lawyers, financial institutions, and marketing experts have laid a foundation for eventual success was defined by profitability and growth within a short period of time.

Our team of advisors included lawyers specifically familiar with the aesthetic industry including the state regulations.  They will provide a packet of these regulations as well as all the information paperwork and consents necessary to safely start a practice while maintains legal compliance in all 50 states.

Secondly, our access to vendors allow us to take advantage of group pricing and add the proper equipment and supplies necessary to generate revenue from day one.  These vendors include laser, medical suppliers as well as malpractice carries.

Our marketing team deals specifically with the niche of physician practices including aesthetic medicine and wellness.  They have discovered the recipe for marketing success in terms of lead generation through a comprehensive digital strategy.  The entire goal is to drive prospective clients and working with a marketing company that has demonstrate good ROI and profitability for marketing resources will give us a competitive advantage.

Finally, our team of advisors includes other physicians and specialist such as plastic surgeons, dermatologist, and successful owners of the aesthetic industry.  Through cooperation and collaboration, we intend to leverage our experience and expertise into a highly profitable business.

Financial Plan

Key assumptions.

The financial forecast is based on actual values from other aesthetic medicine and wellness practices.  It was provided to us by our team of advisors and business owners who have a similar practice.  Assumptions for growth are based on the CAGR of the aesthetic industry which is forecasted to grow at 12.2% for the next 5 years.  The forecast models therefore are based on past results as well as market research to give an accurate estimation.

Key hires will be support staff including spa manager, medical assistants, nurses, and/or physician assistants.  Initially, it may just be a receptionist and a medical assistant to constrain costs but as the business grows, we will be adding personnel with specialized abilities.

Notable expenses include build out costs which can certainly be eliminated either if the space is already built out or renting a space in an existing practice.  Other significant costs include laser equipment, spa furniture, computer systems, and other miscellaneous expenses.

First year revenues based on prior experience and market research will be help us reach a break even point at month 9 to 10.  We will be cash flow positive at this point and will realize a profit of 14% by year 2.  We will continue growth through addition of services and private label skin care product.

Revenue by Month

Expenses by Month

Net Profit (or Loss) by Year

Use of funds

These funds will be used for build out costs, capital expenditures such a purchase of computers, spa furniture, and equipment as well as covering operating costs, marketing, and personnel.  As the business becomes profitable, this revenue will be used to grow the business by increasing marketing, adding personal, and purchasing new equipment.

Sources of Funds

Source of funding will be comprised of private funds as well as SBA business loan.  The exact amount of personal financing will be 250000 in addition to a business loan in the amount of $250,000.  Additional potential sources of financing include personal credit cards as well as lines of credit

Projected Profit and Loss

                                                                                 2019                          2020                          2021

Projected Balance Sheet

Projected Cash Flow Statement

Profit and Loss Statement (With monthly detail)

Operating Expenses

Salaries and

                                                                                                                     2019                                                              2020                                                              2021

Balance Sheet (With Monthly Detail)

Paid-In Capital

Retained Earnings

Cash Flow Statement (With Monthly Detail)

Investing &

Purchased or                  ($419,000)

Investments Received

Short-Term Debt

Dividends &

Distributions

Net Cash Flow

from Investing             ($419,000) & Financing

Cash at Beginning

All content in this blog is for informational purposes only. It is not medical or legal advice. Please consult with lawyer or a medical professional.

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What You Need to Know to Start a Med Spa – 7 Essential Tips for Success

Starting a med spa can be an exciting and rewarding venture, but it requires careful planning and execution.  You may be interested in starting this endeavor because you have a passion for helping people feel their best, or because you see a gap in the market for high-quality aesthetic services. Whatever your motivation, there are several key tips to keep in mind when starting a med spa.

Starting any new business is a lot of work, but with the right plan and tools in place, you will be well on your way to success. 

1. Create a Solid Business Plan to Gain Investors

Creating a business plan is crucial for starting a successful medical spa. Your plan should include annual revenue projections based on national averages, which in 2022 was $1,982,896 per med spa . Your business plan will map out everything from your financials to marketing and operations. 

There are loads of business plan resources online. Search for templates related to medical businesses. In your business plan, you’ll want to outline the medical personnel, licensing, certification, ongoing training, and compliance that your business will maintain.

2. Source a Talented Medical Team

Since medical spas provide actual medical services alongside cosmetic treatments, you need to hire licensed physicians or qualified healthcare providers like nurses or nurse practitioners.

To maintain the highest service standards in your med spa business, ensure that all appropriate staff members have valid medical licenses and relevant experience in their respective fields. Hire professionals such as dermatologists, plastic surgeons, registered nurses, and estheticians to ensure the highest service standards are met.

You will also need a designated Medical Director (MD), responsible for overseeing patient care and ensuring adherence to safety protocols. The MD’s role is necessary for maintaining certain state regulatory compliance while providing top-notch care for clients. An MD must possess an active medical license and be knowledgeable about the latest best practices in the industry.

With the help of platforms like Guardian MD, you can easily find qualified medical directors locally, or remotely, if necessary. And with the use of the mobile app or portal, you can quickly communicate with your MD as needed.

3. Choose Your Location and the Desired Building

Finding the right location, one that will bring in the ideal foot traffic while also hitting the right accessibility requirements, can be a challenge. Your location will largely depend on your budget as well. The typical size of a med spa ranges between 2,500-3,000 square feet but may vary depending on the scope of services offered.

Analyze market demand for various treatments in your area to help you choose the best place to offer your services. You’ll also want to consider potential future expansion plans when selecting a location to accommodate growth over time.

When choosing your space, be sure to review local building codes for specific regulations related to medical settings. Incorporate accessibility features such as wide doorways and wheelchair-accessible restrooms into your facility design.

4. Securing Licenses, Permits & Insurance Policies

Like any business, a med spa needs to have the appropriate licenses, permits, and insurance policies in place. Be sure to obtain all of these from local authorities. Consult with local government agencies to ensure you have the necessary approvals for operating a medical spa in your area.

Additionally, develop health and safety plans compliant with OSHA standards . You’ll need to create these yourself, but your medical director might be able to help review your policies once they’re established.

To protect your business operations and individual providers working at your facility, secure professional liability insurance policies. Research reputable insurers that offer coverage tailored specifically for the medical spa industry. This will safeguard against potential claims arising from treatments or services provided by staff members. It is also a good idea to find malpractice insurance for your MD .

5. Invest in High-Quality Equipment or Experience Personnel

A successful med spa is not only established and profitable but also provides an unprecedented quality of care based on the treatment and the location or demographics. 

When creating your med spa business, you’ll want to find ways to make your med spa the best there is. The equipment and personnel you choose will play an important role in providing high-quality care. 

Unfortunately, equipment will take up a significant portion of your startup capital; know that it is worth the spend. Cheap or shoddy equipment will reduce service quality and may cost you more over time in repairs and replacement costs. 

The type of services you choose can play a factor in your success. Many successful medical spas choose to focus primarily on injectables, such as Botox , before expanding into other treatment offerings. This approach helps them to establish the business by providing an in-demand service while also providing the opportunity for exploration and growth.

In addition to injectables, consider adding popular treatments such as laser hair removal, body contouring procedures like CoolSculpting, or non-invasive facelifts using radiofrequency technology.

6. Implement Operations/POS Software Solutions and Hire Staff

Next up is your operations and human resources or HR. The software and people you put in place are essential components of your practice management operations. This takes a lot of work, and many nurse practitioners or medical professionals who start businesses like Med spas tend to underestimate this aspect of running the business. The truth is that it is equally important to medical knowledge. 

Hiring individuals with the necessary qualifications and a shared ambition for delivering top-notch patient care is essential to establishing a thriving medical spa. This will create a positive work environment and enhance your medical spa’s reputation. You might hire staff members who share similar values to ensure cohesive teamwork throughout daily operations. However, be sure to also consider hiring a diverse staff who will bring a range of skills and points of view. 

Consider implementing point-of-sale (POS) software solutions that streamline various aspects, including appointment scheduling management, health record maintenance, and billing. Med spa-specific POS software can help manage appointments, track inventory, process payments, and more. By integrating these systems into your business operations, you’ll improve efficiency while ensuring a seamless experience for clients.

7. Develop Your Startup Marketing Strategy

To ensure the success of your medical spa, business owners must create an effective marketing strategy. Marketing right now is largely online. When developing this marketing strategy, you’ll want to consider many factors like your target audience, your geographical location, and user experience. 

One key aspect is establishing a strong online presence with a well-designed website and active social media accounts that showcase your services and engage potential clients. If this is largely how you’ll be gaining clients, then you’ll also want to incorporate specialized booking platforms into your marketing efforts by integrating them directly onto your website. This allows prospective customers easy access when seeking information about available treatments or scheduling appointments online. 

Getting potential clients to your website and ultimately to your spa will take a combination of trial and error. Leverage platforms like Facebook, Instagram, and Twitter to share informative content about treatments offered at your med spa while also promoting special offers or events. Create a business account so that potential customers can easily find information about your business. 

Optimize your website for search engines using relevant keywords such as “medical spa” and “med spas.” Additionally, consider investing in paid advertising on Google Ads or social media platforms to reach a wider audience.

Through your marketing campaigns or networks, you may have created lists of potential clients; here is a great opportunity to build out an email list. Implement targeted email campaigns to keep current clients informed about new services or promotions while also attracting new clients.

Who Can Open a Med Spa

Who can open a med spa varies from state to state and is based on corporate practice of medicine regulations. Aesthetic services that a med spa offers are considered the practice of medicine and, in strict states, must be owned by a physician. Other states that are less strict allow nurses and nurse practitioners to own med spas.

So, how can nurses start a med spa in stricter states? The solution is setting up a management services organization (MSO) that partners with a physician who owns the medical practice. In this arrangement, the nurse owns the business side of the med spa, and the physician is in charge of the practice of medicine. The nurses and other licensed skin care professionals can provide aesthetic services under the medical director’s supervision.

Why You Should Consider Starting a Med Spa

By implementing the steps outlined, you can set yourself up for success in establishing a medical spa business. It’s natural to still be cautious about this endeavor, as it is a large investment with a lot of risk. 

How Profitable Is A Medical Spa?

Medical spas can be highly profitable, with average net profit margins ranging from 10% to 25%. Factors affecting profitability include location, services offered, and effective marketing strategies. ​​

Successful medical spas prioritize high-demand treatments like injectables and facial services while expanding their offerings as demand grows.

How Much Does The Average Med Spa Owner Make?

The average medical spa owner’s salary varies based on factors such as location, size of the business, and experience. However, it typically ranges between $300,000 and $375,000 per year . To maximize their income potential, owners should focus on efficient operations and strong marketing efforts.

What Is The Most Profitable Medical Spa Service?

The most profitable medical spa services are typically those that are in high demand and have a high profit margin. Injectables like Botox and dermal fillers, as well as facial services like chemical peels and microdermabrasion, are popular and have a high profit margin. However, it’s important to offer a variety of services to cater to different clients and keep them coming back.

Trust Guardian Medical Direction for Your Med spa

Starting a medical spa can be a lucrative and rewarding venture for medical professionals. 

By following the tips and suggestions laid out above, you can properly plan your business and set yourself up for long-term success, profitability, and growth. 

One key piece to starting a successful medical spa is finding a medical director. If you are ready to move forward, Guardian Medical Direction can help! Contact us today to schedule a discovery call and learn more about how we can help you find a medical director and improve your operations as a whole. 

What You Need to Know About Medical Spa Risks and Regulations

The med spa industry is fast growing, attracting consumers, investors, and entrepreneurs alike. However, as regulations remain in constant flux and legislators place the industry under increasing scrutiny, it is essential to understand how to operate your business compliantly. Read more on how LegitScript’s Healthcare Merchant Certification program helps qualified companies demonstrate their compliance — and whether your business is eligible for certification.

What’s the Deal with Med Spas?

If you’ve noticed an increasing number of advertisements from companies offering cosmetic medical services in recent years, you are not alone. Medical spas are one of the fastest-growing sectors within the healthcare industry.

A 2023 report indicated the industry has more than tripled in size since 2012 with a reported worth of $17.5 billion at the end of 2022. And it’s only expected to continue to grow.

Medical spas, also referred to as med spas, function as a hybrid between a day spa and a medical clinic. They offer a variety of medical cosmetic and aesthetic services such as botox injections, dermaplaning, and IV infusion therapies.

Unlike traditional day spas, medical spas are typically staffed by licensed medical providers. Many med spas have also begun to offer telemedicine services and conduct online visits with patients, expanding their market reach as well as their client base.

What Are the Risks of Med Spas?

Medical spas may have ballooned in popularity during the pandemic, but are largely regulated at the state level. This has led to significant confusion for medical spas wanting to operate in multiple jurisdictions as regulations can vary widely state-to-state.

While investors, entrepreneurs, and consumers alike may be drawn to this lucrative and quickly growing industry, there are several issues to consider prior to opening or doing business with a medical spa.

Most important, businesses must be cognizant of the regulatory pitfalls in three key areas :

• Products and services

Trendy Services May Be More Dangerous Than You Think

To remain competitive in a fast-growing market, med spas often follow and implement trendier services, such as those touted on social media by influencers and celebrities. While popular, this can open the business up to several risks, as oftentimes these services or products have not been reviewed for safety and/or efficacy by relevant regulators. This potentially creates a safety risk for patients and opens the business up to liability.

Recently, medical spas have been the subject of numerous news stories after an investigation by the CDC highlighted the safety and oversight risks associated with the industry, including cases in which patients were infected with HIV following cosmetic injections known as “vampire facials.”

The Washington Post reported some procedures are administered by unlicensed staff members. Additionally, some medical professionals are working outside their scope of practice, and failing to ensure the safety of products resulting in serious infections, burns, and in some cases — the death of the patient.

In particular, IV infusion therapies, which are popular med spa services, have increasingly come under fire. IV infusion therapies have exploded in popularity over recent years, and are touted by celebrities such as Chrissy Teigen, Gwyneth Paltrow, and the Kardashians.

Also referred to as intravenous micronutrient therapy, IV infusion therapies involve administering high doses of vitamins and minerals directly into a patient’s bloodstream. While offering infusions of common vitamins may seem innocuous given their prevalence in the medical spa industry, they often come with additional compliance requirements that business owners may not be aware of.

Where Are the Regulators?

In 2021, the FDA published concerns over the rising popularity of “compounding [drug] products by medical offices and clinics under insanitary conditions.” They cautioned consumers against intravenous (IV) hydration clinics, medical spas, and mobile IV infusion services for “numerous deficiencies” including medical professionals in street clothes and without gloves or failing to change gloves after they come in contact with non-sterile items.

This guidance, issued in response to situations where it was discovered that non-medical staff such as cosmetologists or estheticians were performing medical procedures, highlights concerns about the level of license held by the practitioner prescribing and administering the therapies. Practitioners who provide services like IV infusions must be a licensed medical practitioner. Tennessee now requires medical spa-specific licenses with other states advancing legislation to follow suit, as medical services are largely regulated at the state level.

Ensuring Compliance, Safety, and Transparency

Whether you are a prospective med spa patient, a payment service provider processing transactions for med spas, or an advertising platform accepting ads for med spas — it’s essential to be aware of both the risks associated with the industry and the best practices that ensure compliance.

Look at the services that are being offered and who is responsible for administering the treatments. Check the business against any state licensing or operating requirements. Examine how the services are advertised and how transparent the business is about the safety and efficacy of their offerings and avoid treatments that are marketed as “cure-alls” or “solutions” to serious diseases.

Qualified Med Spas Can Demonstrate Compliance with LegitScript

Are you a medical spa offering telemedicine services? LegitScript’s Healthcare Certification provides a recognized stamp of approval for businesses that provide telemedicine services. Google, Facebook, Microsoft, TikTok, Netflix, Visa, and Mastercard all recognize LegitScript certification to show the world their providers operate legally. Certification is a powerful way to gain patient trust and ensure that your business is operating in compliance with applicable laws and regulations. Apply now for certification.

Note : At this time, Healthcare Certification is not open to brick-and-mortar clinics and medical spas that do not offer telemedicine services. Read more about who qualifies in our fact sheet .

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In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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