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Ultimate Medical Spa Business Plan Blueprint +Template PDF

Medical Spa Start-Up Costs Real Estate, Equipment, and More Explained

The average American woman spends $1,000 annually on beauty treatments. This includes everything from facials and massages to injectables and laser hair removal. The medical spa industry is well-positioned to capitalize on this growing demand for beauty and wellness services.

If you plan to start your own med spa business , you need a business plan.

A comprehensive business plan is a critical foundation for any successful medical spa. It serves as a roadmap for establishing, operating, and growing your business. With the growing demand for aesthetic treatments and anti-aging services. A thoughtful business plan can position your medical spa for long-term profitability and success.

This guide will provide an in-depth overview of crafting a strategic business plan tailored specifically for a medical spa. We will cover key sections, including the executive summary, market analysis, operations plan, financial projections, etc. You will gain valuable insights into and analyze your:

  • target market,
  • estimating costs and revenues,
  • choosing a location,
  • developing service offerings,
  • hiring staff,
  • projecting growth, 
  • and mitigating risks.

Nurse practitioners scope of practice in a medical spa

With a solid business plan in place, you can confidently seek funding from banks and investors. It will also help you make informed decisions on marketing, inventory, equipment purchases, and other investments. Referring back to your business plan on a regular basis will keep you focused on your core mission and long-term objectives.

In the highly competitive medical spa industry , proper planning is essential. This guide will prepare you to create a comprehensive, customized business plan that aligns with your unique vision . With the right roadmap, you can establish a successful medical spa that delivers excellent patient care while driving profitability and sustainable growth.

Let’s go deep into this massive guide on how to create a business plan for a medical spa.

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Keep in Mind

Here are 10 of the most important things to keep in mind when writing a business plan for your medical spa:

  • Start with a clear vision for your business. What do you want your medical spa to achieve? What are your goals for the business?
  • Do your research. Understand the market you are entering and the competition you will face.
  • Develop a strong marketing plan. How will you reach your target audience and generate leads?
  • Create a compelling value proposition. What makes your medical spa unique, and why should customers choose you ?
  • Set realistic financial projections. How much money will you need to start and operate your business?
  • Identify your target audience. Who are your ideal customers?
  • Define your competitive advantage. What sets your medical spa apart from the competition?
  • Develop a strong management team. Who will be responsible for running your business?
  • Create a strong marketing plan. How will you reach your target audience and generate leads?
  • Be prepared to make adjustments. The business plan is a living document that should be updated as your business grows and changes.

Keeping these key factors in mind will help you develop an effective, comprehensive plan tailored to your medical spa. Let the business planning process guide your strategic thinking and decision-making as you work to establish a successful enterprise.

Business Plan Template for Medical Spa

Download Business Plan Template for Medical Spa

Bringing your medical spa vision to life starts with a comprehensive, well-crafted business plan. To assist with the planning process, we have created an in-depth medical spa business plan template available for download below.

This detailed template contains 16 key sections that cover all aspects of strategically mapping out the launch and operation of your medical spa. The template prompts you to flesh out details on your services, target market, competitive analysis, marketing plan, financial projections, and more. We have also included explanatory tips and examples throughout the plan to help guide your responses.

At over 8,500 words , this template aims to ensure you consider all critical factors in building a successful, sustainable medical spa business. Having an expertly crafted plan is essential for securing financing, recruiting talent, establishing operations, and executing your vision with precision. Use this template as a valuable resource to bring structure to your planning process.

Simply click below to download the full medical spa business plan template now in an editable PDF document. With this comprehensive template, you have a strategic roadmap for bringing your medical spa dreams to fruition!

Download Your Business Plan Blueprint Guide Now

medical spa business plan

Introduction to Business Plans

A business plan is an essential document for any company, outlining its objectives , strategies, financial forecasts, and more. For medical spas, having a comprehensive, thoughtful business plan is critical when starting out.

What is a Business Plan?

A business plan is a written document that outlines a company’s goals and how it plans to achieve them. It serves as a roadmap for the business, helping the owners chart a course for growth and success.

Importance of a Business Plan

There are several key reasons why a well-developed business plan is so important:

  • Defines your business goals and how you will accomplish them
  • Allows you to identify target customers and how to effectively market to them
  • Helps you determine staffing, operations, and infrastructure needs
  • Guides financial decisions and profitability projections
  • Helps secure funding and investment from banks and investors
  • Serves as an operating guide as you launch and grow your business

Benefits of Business Planning

Crafting a strong business plan has many benefits for medical spa owners:

  • Gives you a clear strategic vision and focus
  • Forces you to deeply analyze the competitive landscape
  • Identifies risks and challenges so you can mitigate them
  • Helps manage costs, cash flow, and financial performance
  • Allows you to spot potential growth opportunities
  • Keeps the team aligned on objectives and tactics
  • Provides benchmarks to measure progress as you execute the plan

In summary, investing time in thoughtful business planning establishes a strong foundation for developing and growing a successful medical spa. With a comprehensive plan, you can launch your new venture with confidence.

Med Spa Pro Shares Business Planning

Kelly Smith med spa expert

If you want additional perspective on crafting an effective medical spa business plan, be sure to check out this insightful video from seasoned med spa owner Kelly Smith.

In the video “What I Wish I Would’ve Known Before Opening My Med Spa | Medical Spa Business Plan”, Kelly shares crucial tips based on her own experience creating a business plan and opening a successful med spa.

She discusses key things she wishes she had known upfront in the planning process, from budgeting adequately for unexpected costs to doing thorough competitive research. Kelly also stresses the importance of creating realistic financial projections and not rushing into launching without a solid plan in place.

Kelly’s real-world advice can help any aspiring med spa owner avoid common pitfalls and build a strong foundation for their new business. Make sure to watch her video for valuable lessons as you craft your own comprehensive med spa business plan.

Step-by-Step: How to Write a Business Plan for a Medical Spa

Now that you understand the critical importance of a well-crafted business plan, let’s dive into the step-by-step process for writing one tailored specifically for a medical spa.

Developing a comprehensive plan that maps out all aspects of your new venture will take time, research, thought, and expert input. But the investment will pay dividends as you launch and grow your business.

Below, you can find the key sections to include in your medical spa business plan, and learn how to write them.

Section 1. Executive Summary

The Executive Summary is a crucial section that summarizes the key points of your entire plan. It should provide readers with an overview of your business and get them excited to learn more.

a. Business Overview

  • Briefly describe your medical spa concept and services.
  • Explain the purpose and vision for your medical spa.
  • Share when and why you are creating this business plan.
  • Specify the type of medical spa, such as medi-spa, cosmetic surgery center, etc.

b. Concept and Objectives

  • Outline the main objectives you hope to accomplish with your medical spa.
  • Share your motivation and passion for starting this business.
  • Explain how your spa will be positioned in the marketplace .

c. Key Highlights

  • Present 3-5 major financial projections, such as projected revenue, startup costs , and breakeven point.
  • Share competitive advantages your medical spa will leverage in the market.
  • List key milestone goals for the first 1-3 years in business.
  • Briefly explain how you will obtain funding to launch the business.

The Executive Summary should get readers excited about your vision and business goals for your new medical spa venture. Keep it concise at 1-2 pages maximum.

Section 2. Company Overview

The Company Overview provides background on key details about your medical spa business.

a. Company Name & Location

  • Share the official name you have chosen for your medical spa.
  • Indicate the city, state, and any other details about your location.

b. Legal Structure

  • Explain the business structure such as LLC, S-corp, partnership, etc.
  • Discuss why you chose this structure.

c. Founders & Management Bios

  • Introduce the founders, owners, and management team.
  • For each key member, include a bio highlighting relevant experience.

d. Mission Statement

  • Craft a mission statement that summarizes your medical spa’s purpose and values.
  • Share your long-term vision and objectives for the company.

e. Values & Commitment

  • Describe how your spa will be committed to top-notch patient care and customer service.
  • Share company values like integrity, safety, compassion, transparency, etc.

This section provides essential context on the vision, team, and ethos that will define your unique medical spa.

Section 3. Market Analysis & Competitive Landscape

This section examines your target customer, competition, industry trends, and market opportunities.

a. Target Market Analysis

  • Define your ideal customer demographics (age, income, geography, etc.).
  • Identify target psychographics (values, interests, lifestyle, etc.).
  • Analyze behavior patterns like how often they utilize spa services.

b. Market Evaluation

  • Research size and growth projections for the medical spa industry overall.
  • Assess trends that may impact demand for your services.
  • Identify new technologies that influence the market.

c. Competitors Analysis

  • Make a list of direct and indirect competitors in your area.
  • Objectively assess their strengths and weaknesses.
  • Compare their pricing, offerings, marketing, and customer service.

d. Market Gaps

  • Identify unmet consumer needs that your medical spa could fulfill.
  • Recognize areas where competitors are falling short or lacking.
  • Outline how you will leverage these gaps as opportunities.

Gaining a comprehensive understanding of the competitive landscape will allow you to position your medical spa for success within the target market.

Section 4. Marketing and Sales Strategies

This outlines plans to promote your spa and attract new clients.

a. Marketing Goals

  • Define specific marketing goals aligned with your overall business objectives.
  • Set goals for brand awareness, lead generation, client acquisition, and customer retention.
  • Include metrics like website traffic, lead conversion rate, and new client growth rate.
  • Track goals in your marketing analytics to measure success.

b. Brand Positioning

  • Determine how you want to position your medical spa brand in the marketplace.
  • Craft consistent messaging that conveys your unique value proposition.
  • What customer pain points will you address? What sets you apart from competitors?
  • Ensure consistency across marketing channels and customer touchpoints.

c. Marketing Plan

  • Develop a comprehensive marketing plan detailing strategies and tactics to achieve goals.
  • Digital marketing: SEO, SEM, social media, email nurturing, content marketing.
  • Print/direct mail advertising.
  • Partnerships with local businesses and influencers.
  • PR outreach to drive press coverage.
  • Discounts and promotions to attract new clients.

d. Sales Strategies

  • Design consultative sales process to convert leads into long-term clients.
  • Hire and train qualified sales staff on product knowledge and consultative selling.
  • Set quotas and implement sales performance tracking.
  • Leverage CRM to manage pipelines and analyze conversion metrics.
  • Foster retention through loyalty programs and customer education.

With integrated marketing and sales strategies tailored to your medical spa, you can drive brand growth and exceed business objectives.

Section 5. Service Offerings and Differentiation

This details your menu of treatments and competitive edge.

a. Services

  • Make an extensive list of all medical and aesthetic services and treatments offered.
  • Group services into relevant categories like injectables, body contouring, skin rejuvenation, etc.
  • For each service, briefly describe the procedure.

b. Service Benefits

  • For each service, explain the benefits and specific outcomes patients can expect.
  • How does this service help meet patient needs and goals?

c. Service Uniqueness

  • Call out any unique, specialty, or high-demand services that competitors don’t offer.
  • These differentiated offerings can attract new patients.

d. Differentiation from Competitors

Highlights how your services stand out from competitors based on:

  • Cutting-edge technology and equipment
  • Specialized expertise and training
  • Superior quality of treatments and outcomes
  • Excellent customer service experience
  • Boutique, luxury environment

Leveraging unique services and clear competitive advantages can help your medical spa attract and retain more clients.

Section 6. Business Structure and Legal Considerations

This covers your entity choice and compliance requirements.

a. Business Entity

  • Choose a business structure such as LLC, S-Corp, partnership, etc.
  • Explain the reasons for choosing this structure. Consider liability protection, taxes, and ease of setup.

b. Regulatory Requirements

  • Research federal, state, and local regulations and outline requirements.
  • May include business licenses, OSHA standards , HIPAA compliance, etc.

c. Licensing and Certifications

  • Obtain required licensing and certification for services from accrediting bodies.
  • Requirements vary based on the services offered. Research thoroughly.

d. Liability

  • Evaluate liability risks associated with services and facilities.
  • Secure proper malpractice insurance to protect against lawsuits.
  • Look into general business liability and errors & omissions insurance.

Consulting legal and accounting advisors can help ensure you meet all regulatory and compliance requirements to safely operate your medical spa and avoid any legal troubles .

Related content: Med Spa Laws in All 50 States: For Medical Spa Owners in the United States

Section 7. Operations and Management

This describes workflows, processes, and organizational structure.

a. Organizational Structure

  • Define leadership hierarchy and roles.
  • Create an organizational chart showing key positions and reporting structure.

b. Management Team’s Qualifications

  • Emphasize educational background, certifications, and experience.
  • Highlight skills and competencies of key personnel.

c. Workflow

  • Map out day-to-day workflow and processes for service delivery.
  • Optimize operations for efficiency and quality control.

d. Inventory Management

  • Establish protocols for sourcing and managing medical consumables and equipment inventory.
  • Set par levels and implement a purchase order system.

e. Facility Requirements

  • Outline details of facility space requirements including dimensions, layout, and accessibility.
  • Specify aesthetic design elements and ambiance.
  • Discuss whether the building will be leased or purchased.

Thoughtful planning of operations and management structures will help ensure the smooth delivery of high-quality services and exceptional patient experiences.

Section 8. Staffing and Training

This outlines hiring, development, incentives, and retention.

a. Staffing Plan

  • Develop a detailed staffing plan for hiring medical professionals, techs, and support staff.
  • Consider part-time vs full-time and salaries based on experience/credentials.

b. Recruitment

  • Identify channels and strategies to recruit qualified candidates.
  • Leverage job listings, recruiters, industry events, and referrals.

c. Training

  • Implement training programs covering customer service, operations, and safety protocols.
  • Include ongoing continuing education and development opportunities.

d. Compensation & Benefits

  • Offer competitive salaries, health insurance, retirement plans, and PTO.
  • Consider performance bonuses or profit-sharing incentives.

e. Retention Initiatives

  • Foster retention through awards, tuition reimbursement, and career development.
  • Conduct regular reviews and provide opportunities for advancement.

Investing in robust staffing , hiring, training, and retention will ensure you build an exceptional team to provide outstanding care and service.

Section 9. Facilities and Equipment

This explains your location, layout, technology, and supplies.

a. Facilities and Layout

  • Provide a detailed overview of facility size, floor plan, and room dimensions.
  • Emphasize aesthetics and flow between treatment rooms, reception, etc.

b. Equipment

  • Make a comprehensive list of specialized medical devices and technologies.
  • Include lasers, injectable machines, cryotherapy, body contouring, etc.

c. Suppliers

  • Identify reputable equipment vendors and secure maintenance agreements.
  • Ensure an adequate supply of consumables from reliable sources.

d. Standards Compliance

  • Facility must comply with all state and federal safety regulations.
  • Detail protocols for sterilization, sanitation, and hazardous waste disposal.
  • Address privacy regulations like HIPAA compliance.

Investing in a well-designed facility and advanced equipment will provide the safe, comfortable environment your clients deserve.

Section 10. Financial Projections and Funding

This provides key fiscal planning details for your medical spa.

a. Financial Statements

  • Develop a pro forma income statement projecting revenues and expenses.
  • Prepare estimated balance sheet and cash flow statement.
  • Make conservative assumptions and projections.

b. Break-Even Analysis

  • Calculate the breakeven point when revenues exceed costs.
  • Evaluate the timeline and revenue targets needed to reach profitability.

c. Funding Sources

  • Outline funding from sources like loans, investors, and crowdfunding.
  • Provide details on terms, repayment plans, collateral, and equity offered.

d. ROI Projections

  • For investors, calculate and present expected ROI over time.
  • Projections should be based on reasonable assumptions.

Financial planning is key for capital acquisition, profitability analysis, and setting measurable goals and milestones. Consult accountants and financial advisors.

Section 11. Risk Management and Contingency Planning

This section identifies potential risks and plans to address them.

a. Risks and Challenges

  • Identify and assess risks like new competition, seasonality, and staff turnover.
  • Consider challenges like meeting patient volume targets or recruitment issues.

b. Risk Mitigation

  • Develop strategies to mitigate identified risks.
  • Create contingency plans to minimize business disruptions.

c. Emergency Plans

  • Prepare emergency response plans for events like natural disasters or system outages.
  • Address continuity of operations and patient medical needs.

d. Insurance Coverage

  • Secure adequate insurance for risks like liability, property damage, and emergencies.
  • Consider business interruption insurance and cybersecurity coverage.

Proactively identifying risks allows you to plan ahead and protect your medical spa against challenges. Having robust contingency plans provides stability and prepares you to weather any storm. 

Section 12. Marketing and Sales Strategies

This section outlines marketing and sales plans.

a. Marketing Channels and Tactics

  • Identify effective marketing channels like social media, SEO, and print ads.
  • Detail specific tactics and campaigns for each channel.

b. Marketing Budget

  • Develop a marketing budget allocating resources to tactics and channels.
  • Ensure proper funding to achieve customer acquisition goals.

c. Sales Projections

  • Make sales projections by channel based on reasonable assumptions.
  • Establish performance metrics to track and monitor sales activity.

d. Customer Retention

  • Create loyalty programs or packages to retain existing customers.
  • Set goals for repeat purchase and retention rates.

With integrated marketing and sales plans, you can drive brand awareness, consistently attract new clients, and maximize customer lifetime value.

Read more: Boosting Your Medical Spa Sales with Text Message Marketing: 7 Best Practices

Section 13. Implementation Plan

This section outlines the execution of the business plan.

a. Executing Timeline

  • Create a detailed timeline of activities needed to launch the medical spa.
  • Set deadlines for completing each task and milestone.

b. Division of Responsibilities

  • Clearly assign owners and team members responsibilities for each aspect of the plan.

c. Milestones

  • Identify key milestones including funding secured, location leased, and staff hired.
  • Milestones mark progress for long-term objectives.
  • Establish measurable KPIs aligned to goals for monitoring performance.
  • Examples include revenue, new patient volume, and retention rate.

With a well-defined timeline, assigned roles, milestones, and KPIs, you can execute your plan strategically and monitor progress. Adjust quickly when needed.

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Section 14. Exit Strategy

This section considers future exit plans .

a. Exit Plan

  • Outline tentative exit plans for exiting ownership or selling the business.
  • Discuss growth opportunities like expanding locations.

b. Exit Routes

  • Detail various exit options such as selling to a partner, competitor, or private equity.
  • Consider an IPO or liquidation sale.

c. Exit Timing and Conditions

  • Define the circumstances or conditions that would trigger executing an exit plan.
  • Establish a target timeline connected to growth goals.

Planning a future exit strategy allows you to capitalize on the value created and realize your hard work. It also provides current investors with visibility into their ability to realize returns.

Section 15. Appendices

This section provides supporting materials.

a. Supporting Documents

  • Include detailed market research, competitive analysis, legal agreements, marketing budget sheet , etc.
  • Provide raw data that reinforces assertions made throughout the plan.

b. Additional Information

  • Add financial worksheet calculations, product photos, and management profiles.
  • Include any extra info that gives deeper insight.

The Appendices bolster the credibility of your plan by allowing readers to dive into the research and back up behind your strategy. Use them to provide critical supplemental information and reinforcement of key points.

Opening a thriving medical spa takes more than just passion – it requires a thoughtful, strategic business plan. This comprehensive guide outlined the key elements for crafting a plan tailored to your unique offerings and market.

Now it’s time to put these tips into action. Consult experts, research your market, and create accurate financial projections. With a customized roadmap in place, you can confidently seek funding and make smart business decisions.

Turn your dream into reality. Download our free medical spa business plan template to get started mapping out every detail – from marketing tactics to profit forecasts. With this ready-made blueprint, you have the head start you need to build a profitable medical spa.

Don’t leave your success to chance. Gain the edge with a meticulous plan. Download the template today and propel your medical spa toward lasting prosperity.

Here are answers to the 10 common medical spa business plan questions:

The key sections to include are Executive Summary, Company Overview, Market Analysis, Marketing & Sales, Services, Operations, Financial Projections, and more.

Aim for less than 50 pages. The core plan should be 15-30 pages with supporting documents in the Appendices. Be concise and avoid fluff.

Consider your time availability and expertise. Hiring a professional can provide experience, but costs more. Doing it yourself saves money but requires dedication.

Financial projections should be detailed, comprehensive, and conservative. Thoroughly explain funding needs and uses, expected returns, and repayment plans.

Expect at least 2-3 months for a thorough planning process involving research, writing, and expert input. But quality trumps speed.

Leverage industry data, supplier quotes, and advisor consultation to estimate costs. Build in buffers for unexpected expenses.

Yes, seek expert feedback from those with medical spa, finance, and business plan experience. Incorporate constructive feedback.

Review the plan regularly, but formal updates annually or biannually are recommended to keep information current.

Online templates, advisor consultation, investor pitch resources, and medical spa business planning guides/examples.

Research-backed, detailed competitive analysis and financial planning are critical foundations throughout.

10 Additional Resources

Here are 10 websites a medical spa owner can use for additional business planning resources:

  • SBA.gov – The US Small Business Administration offers guides, tools, and articles on business planning.
  • SpaBusiness.com – News, insights and education for the global spa industry.
  • SpaOpportunities.com – Spa and wellness industry news and business education.
  • BPlans.com – BPlans provides free sample business plans and templates for many industries.
  • Consulting.com – Consulting firms like Deloitte provide business plan writing tips and best practices.
  • Inc.com – Practical startup and business planning advice in the Inc. magazine archives.
  • AllBusiness.com – Articles and guides on writing effective business plans to achieve success.
  • MedEstheticsMag.com – Business and finance articles for medical spa owners.
  • WellSpa360.com – Articles, news, products, blogs and videos from Wellspa 360.
  • Lucidchart.com – Interactive business plan template you can edit visually.
  • Write your business plan | Small Business Administration https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
  • Choose a business structure | Small Business Administration https://www.sba.gov/business-guide/launch-your-business/choose-business-structure
  • Starting A Profitable Aesthetic Medical Practice | International Association for Physicians in Aesthetic Medicine https://iapam.com/starting-medical-practice
  • Fund your business | Small Business Administration https://www.sba.gov/business-guide/plan-your-business/fund-your-business
  • Medical Spa Market Size, Share & Trends Analysis Report By Service (Facial Treatment, Body Shaping & Contouring), By Age Group, By Gender, By Service Provider, By Region, And Segment Forecasts, 2023 – 2030 | Grand View Research https://www.grandviewresearch.com/industry-analysis/medical-spa-market
  • Women Spend Nearly $1K on Their Appearance Each Year: See How Their Spending Compares to Men’s | Go Banking Rates https://www.gobankingrates.com/saving-money/savings-advice/women-spend-1k-on-appearance-each-year-how-spending-compares-to-men/
  • What is aesthetic medicine? | The American Academy of Aesthetic Medicine https://www.aaamed.org/aesthetic_med.php
  • Create a business vision | Bussiness Queensland Government https://www.business.qld.gov.au/running-business/planning/vision
  • Business Marketing: Understand What Customers Value | Harvard Business Review https://hbr.org/1998/11/business-marketing-understand-what-customers-value
  • Understanding Markets and Customers | Study Smarter https://www.studysmarter.us/explanations/marketing/marketing-information-management/understanding-markets-customers/
  • 4 ways to develop your strategic thinking skills | Harvard Business School https://online.hbs.edu/blog/post/how-to-develop-strategic-thinking-skills
  • Organizational Chart Types, Meaning, and How It Works | Investopedia https://www.investopedia.com/terms/o/organizational-chart.asp
  • Investment in Employees is Key to Business Success | University of North Georgia https://ung.edu/continuing-education/news-and-media/investment-in-employees.php
  • Typical Marketing Channels | University of Minnesota https://open.lib.umn.edu/principlesmarketing/chapter/8-2-typical-marketing-channels/
  • Identifying and managing business risk | Queensland Government https://www.business.qld.gov.au/running-business/risk/identify-manage
  • What Is A KPI? Definition & Examples | Forbes https://www.forbes.com/advisor/business/what-is-a-kpi-definition-examples/
  • The Easy (and Free) Way to Make a Budget Spreadsheet | The New York Times https://www.nytimes.com/2019/01/16/technology/personaltech/the-easy-and-free-way-to-make-a-budget-spreadsheet.html
  • Workforce Planning: Keys to a Successful Staffing Plan | Walden University https://www.waldenu.edu/online-masters-programs/ms-in-human-resource-management/resource/workforce-planning-keys-to-a-successful-staffing-plan
  • 4 key components of a financial plan, U.S. Bank https://www.usbank.com/financialiq/plan-your-future/manage-wealth/anatomy-of-a-financial-plan-key-components-of-financial-planning.html
  • Writing Goals and Objectives | Northern Illinois University https://www.niu.edu/citl/resources/guides/instructional-guide/writing-goals-and-objectives.shtml
  • Beginners’ Guide to Financial Statement | U.S. Securities and Exchange Commission https://www.sec.gov/reportspubs/investor-publications/investorpubsbegfinstmtguide
  • Opening a Day Spa Costs $203,000 to $328,000 on Average | SharpSheets https://sharpsheets.io/blog/how-much-day-spa-cost/
  • 3 Steps to Assemble the Right Infrastructure Building Blocks to Successfully Scale Your Business | Entrepreneur https://www.entrepreneur.com/growing-a-business/how-to-build-the-infrastructure-needed-to-scale-your-company/438387
  • Marketing Reading: Brand Positioning | Harvard Business School Publishing https://hbsp.harvard.edu/product/8197-PDF-ENG
  • Medical wellness initiative, 2023 trends | Global Wellness Institute https://globalwellnessinstitute.org/global-wellness-institute-blog/2023/06/29/medical-wellness-initiative-trends-for-2023/
  • Pipeline Management: What It Means in Different Industries | Mailchimp https://mailchimp.com/resources/what-is-pipeline-management/

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Medical Spa Business Plan: A Checklist for Aspiring Business Bosses


All the ingredients to you need to create a slick business plan

Planning is everything when it comes to opening any new business. For prospective medspa owners , there are even more considerations.

From special licensing to HIPAA requirements, there are many things to think about. To help you focus this article provides a comprehensive medical spa business plan checklist.

Let’s get started.

The ultimate medical spa business plan checklist!

Explain the business opportunity (the fun stuff) .

The cornerstone of any medical spa business plan is a clear, data-based articulation of the commercial opportunity. To do this right, you need to have answers to the following fundamental questions: 

What market problem is your spa going to solve? 

How are you going to solve that problem? 

Who is your target market? 

Who is your competition? 

What advantages do you have over your competition? 

As you do the research, calculations, and soul-searching necessary to answer these questions, you must prioritize honesty. It’s easy to overestimate the market size, the effectiveness of your solution, or your superiority to your competitors, but fudging the numbers in your favor won’t get you anywhere. As good as it feels to feel good about your chances, it’s going to take a lot more than positive vibes for you to succeed in the wellness industry. 

That doesn’t mean you should abandon optimism. It does mean that you need to make an effort to balance your natural enthusiasm with the strategic use of skepticism. 

If that kind of thing is challenging for you, then enlist the help of a partner that has a more glass-half-empty disposition. You’ll probably fight with them now, but you’ll be thanking them later.

Marketing and sales, e.g., how you’ll make money

With the business opportunity out of the way, it’s time to flesh out your promotional and sales plan. While it’s not possible to know exactly what will work for your business at the outset — especially when it comes to marketing — don’t turn that uncertainty into an excuse for not doing your due diligence. 

Your marketing plan should outline your overall strategy, messaging, channels, buyer’s journey, and more. Just writing “social media” or “digital marketing” won’t cut it here. It’s 2022: Everyone uses digital marketing and social media. Force yourself to be specific. It will significantly increase your chances of starting on a good foot. For some help, consider reading our article on developing a spa marketing plan . 

Your sales plan needs to explain how you will transform the leads your marketing creates into loyal customers. What sales approach are you going to use? Are you going to leverage a CRM? How are you going to use email? To nail this part of your medical spa business plan, you have to think through how you will approach each step in the conversion process.

Be a smooth operator

Now it’s time to detail the physical characteristics of your new business. The operations section of your medical spa business plan will describe your facilities, outline the complete tech requirements, and list every major piece of equipment you’ll need to keep the lights on and the customers happy. 

Facilities: This includes the characteristic of a good location, the space range you’ll need to run your business, what kind of parking situation you want, and more. In general, the purpose of this part of the plan is to be a framework for evaluating potential locations, so you don’t need to be ultra-detailed. But you do need to identify the essentials of a good spot — and note any red flags. 

Technology: This is an exhaustive description of your technology requirements, covering your overall IT infrastructure, entertainment systems, patent documentation platforms, spa management software , payment and POS systems , and treatment technology. That last category includes the devices needed for body contouring, laser hair removal, chemical peels, botox injections, dermal fillers, microdermabrasion treatment, etc. 

Additional Equipment: Isn’t that everything? Not quite. You also need to create a list of all furniture you’ll need for your business, from lobby chairs to specialized spa beds.

Figure out the finances (everyone’s favorite)

Sure, your medical spa will be built on good client relationships. But business is also a numbers game, which means you will need to get your financials in line if you want to succeed.  

Financial statements: You’ll need to create three critical financial documents: an income statement, a cash flow statement, and a balance sheet. The income statement allows you to understand your gross revenues versus expenses. Your cash flow statement breaks out your business’s financial needs across time. Your balance sheet gives you a clear picture of what you own — your assets — versus what you owe — your liabilities. To create these forward-looking documents, you’re going to need to have realistic estimates of the money you’re going to make versus the money you’re going to spend. 

Revenue projections: To make this calculation, you need to multiply your expected average total service price times your projected capacity, something which you should assume to be quite low at first. To ground your earnings numbers in reality, it might also be helpful to look up the average medical spa revenue and profit margin. According to recent research, the average medical spa revenue is around $1.6M , and the average profit margin is 38% . 

Expense projections : While estimating the revenues can be a somewhat enjoyable exercise, few people like to break out a calculator to add up all their expenses — but that’s just what you’ll have to do. This means tallying what it’s going to cost you to provide your services, advertise, pay your employees, take care of waste, manage inventory, handle insurance requirements, and more. You also want to break these expenses into fixed and variable categories — this will help you understand what line items to watch.

Tackle the industry-specific stuff

Although much of what we’ve covered above pertains to businesses in general, there are quite a few medspa-specific considerations that need to go into your business plan. Because you’re technically providing a medical service to your clients, your business will need to comply with a unique set of legal requirements. First and foremost, you must consult a lawyer. They’ll make sure you get this right — and you can’t afford to get it wrong. 

That said, there are three areas you will need to keep in mind: licensing, HIPAA requirements, and payroll structuring.  

Licencing : The specific licensing requirements vary according to the state you’re in and the treatments you offer, but some general boxes need ticking. To run a medical spa in the US, you need to be either a licensed physician or a physician-owned business. 

HIPAA requirements: To ensure your medical spa protects the medical privacy of your clients, your entire staff needs to be regularly trained on HIPAA compliance . You should also schedule a thorough HIPAA Security Risk Assessment, something you can either run with your team or hire a consultant to perform.  

Payroll structuring: Unlike standard spas, medical spas cannot pay their nurses and support staff the same way. Due to medical law, these businesses need to use multiple payroll structures to deliver employee salaries.  

We know: It’s a huge list. But we also know that if you’re reading this post, you’re doing the work, and if you the kind of person who does the work, you’re also the kind of person who can run a successful medical spa.

Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today .

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Medical Spa Business Plan Template & Guidebook

If you're thinking about starting a medical spa, then you can't afford to miss out on the #1 Medical Spa Business Plan Template & Guidebook. This comprehensive guidebook provides an easy-to-follow roadmap for developing a successful business plan, from finding essential funding to setting realistic goals. Discover everything you need to get your business up and running, from understanding the current trends in the medical spa industry to developing a marketing strategy for your services. With the help of this template and guidebook, you'll have all the tools necessary to create a thriving medical spa business.


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  • How to Start a Profitable Medical Spa Business [11 Steps]
  • List of the Best Marketing Ideas For Your Medical Spa Service:

How to Write a Medical Spa Business Plan in 7 Steps:

1. describe the purpose of your medical spa business..

The first step to writing your business plan is to describe the purpose of your medical spa business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a medical spa business:

Our mission at [name of Medical Spa] is to provide high quality, cost effective medical spa services in a safe and relaxing environment. We will create an atmosphere filled with knowledgeable, certified professionals who facilitate a positive healing experience through beauty, aesthetic treatments, and well-being services. We strive to empower each client with education and knowledge that empowers them to make well-informed decisions about their health and wellness.

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2. Products & Services Offered by Your Medical Spa Business.

The next step is to outline your products and services for your medical spa business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your medical spa business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your medical spa business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your medical spa business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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medical spa business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a medical spa business?

In order to run a successful Medical Spa business, you will need the following:

  • Medical equipment, such as lasers, dermal fillers, and chemical peels
  • Beauty supplies, including facial products, waxing items, and massage lotions
  • Licensing from local health departments and governing boards of cosmetology or aesthetics
  • Gym equipment for health activities such as yoga or Pilates
  • Business insurance to protect yourself, your business, and your employees

5. Management & Organization of Your Medical Spa Business.

The second part of your medical spa business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your medical spa business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Medical Spa Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a medical spa business varies based on many different variables, but below are a few different types of startup costs for a medical spa business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your medical spa business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your medical spa business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your medical spa business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

medical spa business plan

Frequently Asked Questions About Medical Spa Business Plans:

Why do you need a business plan for a medical spa business.

A business plan is essential for a medical spa business as it identifies the goals and objectives of the business, outlines strategies to achieve those goals, and provides an overview of the potential financial resources required to establish and maintain a successful medical spa venture. It also serves as a roadmap for keeping the business organized and on track by outlining how it will meet its financial obligations and create a viable path to profitability. Finally, having a well-developed business plan allows a medical spa business to present itself more effectively to potential investors and lenders.

Who should you ask for help with your medical spa business plan?

When creating a business plan for a medical spa, it is recommended to consult with a professional advisor or business consultant. They can provide valuable advice on which strategies are best for the particular business and industry, as well as help ensure that all legal requirements are met and that financial projections are realistic. Additionally, an accountant should be consulted to ensure accurate financial projections and help with tax planning.

Can you write a medical spa business plan yourself?

Yes, it is possible to write a medical spa business plan yourself. You should start by researching the medical spa industry and current trends so that you can understand the overall market and create a strategy that appeals to customers. You should then identify your target customer base and develop an effective marketing strategy to reach them. Additionally, you will need to create a budget for the project, identify necessary resources and personnel, craft a management team, and develop operational procedures for running the business. Lastly, you should create financial projections for your business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Everything you need to know to grow your business

How to create your medical spa business plan [+15 key elements].

medical spa business plan, MediSpa front desk

By Luciana Dabit

Writing a business plan for your medical spa is one of the hardest tasks when opening up your clinic .

If you want to win over a business partner or secure funding, there are a ton of details you need to include.

And if you’re creating a business plan to strategize your own efforts, it’s still a massive undertaking.

In this guide, we offer tips for writing a business plan, 15 essential sections for medical spa business plans, and advice on how to best utilize your plan once complete.

How to write a medical spa business plan

Follow these smart tips across the essential stages of crafting your business plan.

  • Research – Research your local market, target client, existing competitors and their offerings, average regional pricing, and medical spa industry profitability targets and revenue expectations.
  • Write and design – Next, it’s time to craft all of the essential sections for your medical spa business template (see list of sections below). You can save a ton of time creating your document by using a template. Canva offers hundreds of free-to-use business plan templates making it easy to find a brand style and format that works for you.
  • Implement and adapt – The next step is to implement your business plan and make operations, marketing, and hiring decisions according to your strategy. Of course, you can and should adapt, but any changes made should include research and solid reasoning. (Keep reading for more tips on how to actually utilize your plan.)

15 essential sections to include in your medical spa business plan

When writing a business plan for a medical spa, make sure to include these essential sections.

1. Executive summary

Although this section comes first in the business plan, it’s easier if you write it last.

The executive summary highlights the key points of your business plan. Write a quick description of your company, target client, competitive advantages, and main services. Briefly describe your path to profitability and how many months it will take you to hit your break-even point.

2. Company overview

The company overview serves as a bio of your business.

Be sure to include your company name, niche, brand differentiator, mission, and values.

Think of this section as a way to communicate the essence of your business and what makes it special.

3. Management team

Include a photo, headline, and bio for each person on your management team, including all clinicians as well as the head administrator who will run business operations.

Make sure to clarify which person has the necessary medical license to open the medical spa (different regions require nursing, nurse practitioner, or physician’s licenses). In most cases, this person would be you, the business owner. But if you’re a non-medical entrepreneur, you can hire a clinician with the right credentials.

4. Market analysis

A market analysis section should detail:

  • Existing competitors, their services, and average ratings across popular review sites
  • Weaknesses of your top competitors
  • The average prices of popular services
  • The main opportunities in your local market (missing services, high prices, poor client experience, etc.)

Make your market analysis section visually appealing. Format key points in bold, colorful font alongside icons to call more attention to the opportunities presented by your local market.

5. Target client

Write a clear description of your target client(s). You might have two or three client personas. For example, one target client might be a 50-to-60-year-old female, while another might be a 20-to-30-year-old female. These target clients will have different problems and goals for treatment.

To keep your plan from being overly complex, have as few target clients as possible. Remember, you can always serve more clients as you grow, but don’t take on more problems than you can solve initially.

For each persona, jot down their age range, gender, concerns, goals, interests, income, and beauty budget.

6. Competitive advantages

How will you win more market share? It all comes down to your competitive advantages.

Create a section in your business plan where you list and describe your top three to five competitive advantages, such as a nicer location, lower pricing, or a more luxury client experience.

You might want to write this section after finalizing the remainder of your business plan so that you know what to highlight here. (But it is important to include it towards the beginning of your plan to hold readers’ attention.)

7. Medical spa location

Write your vetting criteria for your medical spa location, including size, neighborhood, budget, and other factors. If you already have your location picked out, include photos and the key features that make it great.

8. Medical spa services and pricing

List out the medical spa services you plan to offer during the first six months of your business and how much you will charge for each service.

You can also include phases and timelines for adding additional services based on your market research and competitive strategy.

9. Product offerings

Which brands and products will you offer upon launch? Products aren’t just an important source of revenue for medical spas, they also help clients get better results. Choose around five to fifteen products you want to carry initially, based on your inventory budget.

10. Branding

Next, describe the feel of your brand and what you want your brand to convey.

Include your colors, logos, and fonts—if you have them already—or a sampling of example brands you want to emulate.

11. Marketing plan

Map out your marketing strategy. Include your marketing channels, monthly budget, and any services or software you will use to implement this plan. Briefly describe why these particular marketing channels will help you win your target clients.

If you’re not sure what channels to choose as part of your initial path to success, make sure to read our guide on medical spa marketing.

12. Client experience

Add some details and bullet points on where you plan to excel when it comes to the client experience. For example, maybe you’ll offer a loyalty program to reward clients for continuing to book with you. And you might offer a custom branded mobile app where clients can book services, purchase products, meet with you virtually, watch care instruction videos, and track rewards in one place.

13. Operations plan

You need to have some critical business operations dialed in before launch.

Here are some important items to add to the operations section of your plan:

  • The medical spa software you intend to use
  • Compliance with HIPAA and other regulations
  • Necessary equipment, supplies, and back bar inventory for your initial services
  • Safe waste disposal

14. Funding

Describe your funding plan and where the money is coming from. If you’re self-funded, write down how much you can invest.

If you’re looking for funding, tally up your initial expenses to get the total amount you need to request.

15. Financial plan and projections

The financial planning section should cover these key details.

  • Revenue projections – Include how much you estimate to earn in top-line revenue each year for the next five years.
  • Expenses – Create a spreadsheet with one-time setup costs, monthly fixed expenses, service-related expenses, advertising and promotion costs, payroll expenses, product costs and retail expenses, and any other business expenses. Add a link from your plan to this spreadsheet.
  • Break-even point – Based on your revenue projections and expenses, you’ll be able to calculate your break-even point, meaning how many months until your medical spa is profitable.
  • Accounting plan – Describe who will do your bookkeeping and accounting and what systems they will use.

How to use your business plan

Now that you’ve created your business plan, how can you use it?

These are the most common ways to put your plan to good use.

Secure funding (if needed)

Share your business plan with potential working partners, silent partners, or investors. If you’re bootstrapping your business but don’t have all the liquid cash you need, a solid business plan can strengthen your applications for business loans with favorable rates.

Communicate with partners and stakeholders

Use your business plan as a way to document your strategy and communicate clearly with your partners and stakeholders. When issues or disagreements arise, come back to your plan as a way of resolving conflict and clarifying important decisions.

Keep efforts on track and work strategically

Without a business plan, you’re likely to chase whims. The minute you open a business, you become a target for coaches, course creators, consultants, and other gurus happy to sell you on the next big thing. A business plan can help you wrangle your impulses, which is doubly important if you have a partner.

Measure your progress

Your business plan is a document of your decisions, hopes, and dreams. As you move through the initial 12 to 24 months of your business, it can help you track your progress in terms of revenue projections, reaching your break-even point, and hitting certain milestones like adding certain services or marketing channels.

Adapt and document changes

Plans are meant to be changed, but that doesn’t mean it’s okay to just color outside of the lines. If you need to make a change to your initial operations or marketing strategy, you should edit your business plan. This will force you to clarify the updates and write them down, keeping you accountable and minimizing the risks of constant pivoting or shiny object syndrome.

Want to kickstart your medical spa on the right foundation and set your business up for growth? Book a demo of WellnessLiving.

spa membership programs, Luciana Dabit

Luciana Dabit, also known as “Nurse Lucy,” is an accomplished Registered Nurse with over 15 years of experience in the healthcare industry. Luciana is Emergency Room certified and has further expanded her expertise by completing cosmetic aesthetics training through the Canadian Association of Medical Aesthetics, obtaining certification in the Botox and dermal filler program. She currently practices as an Operating Room (OR) and Recovery RN at a private MediSpa clinic in Toronto.  

Outside of her clinical role, Luciana serves as the Product & Marketing Manager at WellnessLiving. Drawing on her extensive background in nursing, she brings a unique perspective to the development and promotion of products tailored for the MediSpa industry. Her dual role showcases her commitment to both hands-on patient care and advancing innovative solutions in the evolving landscape of healthcare technology.  

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How to Start a Medical Spa

start a medical spa

Starting a medical spa can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful medical spa.

Importantly, a critical step in starting a medical spa is to complete your business plan. To help you out, you should download Growthink’s Medical Spa Business Plan Template here .

Download our Medical Spa Business Plan Template here

14 Steps To Start a Medical Spa :

  • Choose the Name for Your Medical Spa
  • Develop Your Medical Spa Business Plan
  • Choose the Legal Structure for Your Medical Spa
  • Secure Startup Funding for Your Medical Spa (If Needed)
  • Secure a Location for Your Business
  • Register Your Medical Spa with the IRS
  • Opening a Medical Spa Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Medical Spa
  • Buy or Lease the Right Medical Spa Equipment
  • Develop Your Medical Spa Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Medical Spa
  • Open for Business

1. Choose the Name for Your Medical Spa

The first step to opening a medical spa is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own medical spa:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your medical spa.

2. Develop Your Medical Spa Business Plan

One of the most important steps in starting a medical spa is to develop your medical spa business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

To enhance your planning process, incorporating insights from a  sample medical spa business plan  can be beneficial. This can provide you with a clearer perspective on industry standards and effective strategies, helping to solidify your own business approach.

Your business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your medical spa.
  • Company Overview – this section tells the reader about the history of your medical spa and what type of medical spa you operate. For example, are you a laser hair removal clinic, skin care clinic, weight loss clinic or cosmetic surgery center.
  • Industry Analysis – here you will document key information about the medical spa industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target audience is and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what medical spa services you will offer 
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your medical spa? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your medical spa make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your medical spa.

Next you need to choose a legal structure for your medical spa and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the medical spa owner and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who are interested in opening a medical spa together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a medical spa include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a medical spa is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your medical spa, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Medical Spa (If Needed)

In developing your medical spa business plan, you might have determined that you need to raise funding to launch a profitable business. 

If so, the main sources of funding for a medical spa to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a medical spa that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few things to take into consideration when looking for a location for your medical spa. You’ll want to find a space that is both affordable and accessible, and you’ll also want to make sure that the area is zoned for medical use. You may also want to consider areas with a high population density, as this can mean more potential customers for your business. Once you’ve narrowed down a few potential locations, it’s important to tour the spaces and speak with the landlords to get a better sense of what each space has to offer. With a little bit of research, you should be able to find the perfect location for your medical spa.

6. Register Your Medical Spa with the IRS

Next, you need to register your own med spa business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire medical professionals, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your medical spa’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your medical spa to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Depending on the services you offer, you will need to obtain various licenses in order to render services.  Amongst these include: a business license, a medical license, and a cosmetology license in order to start a medical spa. You will also need to obtain a permit from the health department.

10. Get Business Insurance for Your Medical Spa

The type of insurance you need to operate a medical spa depends on the services you provide.

Some business insurance policies you should consider for your medical spa include:

  • General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
  • Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Medical Spa Equipment

Some medical spas may require specific medical equipment in order to provide services. This can include items such as a laser hair removal machine, massage tables, microdermabrasion equipment, wax warmer or a facial steamer. 

12. Develop Your Medical Spa Marketing Materials

Marketing materials will be required to attract and retain customers to your medical spa.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your medical spa. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional medical spa website provides potential customers with information about the products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you..
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your medical spa.

13. Purchase and Setup the Software Needed to Run Your Medical Spa

The software you need to run a medical spa is a point of sale system and a reservation system. You will also need software to manage your inventory and track your appointments. And lastly, you will need a marketing tool to help you reach out to potential customers and promote your services.

14. Open for Business

You are now ready to open a medical spa. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Medical Spa Business Plan in 1 Day!

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How to Start a Medical Spa FAQs

Is it hard to start a medical spa.

No, it can be quite easy to start a medical spa, provided that you have the right business plan and marketing strategy in place. There are a few key things to keep in mind when starting a medical spa, such as choosing the ideal location, hiring experienced and qualified staff and healthcare professionals , and investing in quality equipment. With careful planning and execution, starting a medical spa can be a relatively easy and successful process.

How can I start a medical spa with no experience?

The first step is to do some research on the med spa industry and what it takes to start a medical spa. You'll want to learn about the regulations governing medical spas in your state, as well as what type of licenses and certifications you'll need. You'll also need to develop a business plan and find a location for your spa.

What type of medical spa is most profitable?

The most profitable medical spa is one that specializes in laser hair removal. This is because laser hair removal is one of the most popular cosmetic procedures. Therefore, a medical spa that specializes in laser hair removal can capture a large market share with repeat clients.

How much does it cost to start a medical spa?

It typically costs around $50,000 to start a medical spa. However, this can vary depending on the size and scope of the business.

What are the ongoing expenses for a medical spa?

The ongoing expenses for a medical spa can include the cost of products, marketing, and employee salaries. Medical spas can also incur costs from renting or owning a space, as well as utilities and other operating expenses.

How does a medical spa make money?

One way that medical spas make money is by charging patients for services like medical and  aesthetic treatments . Medical spas may also sell products, such as skin care products or supplements, at-home peels and dermal fillers . Additionally, med spas may receive income from medical insurance companies or other third-party payers.

Is owning a medical spa profitable?

Yes, owning a medical spa can be profitable. The key to profitability is to have a well-run business with a strong focus on marketing and customer service. Medical spas that are able to offer a wide range of services and attract a loyal customer base are typically the most successful.

Why do medical spas fail?

Medical spa fail for a variety of reasons. The most common reason is that they are not able to generate enough revenue to sustain themselves. Other reasons include poor location, bad marketing, and not providing enough value to customers.

Where Can I Download a Medical Spa Business Plan PDF?

You can download our medical spa business plan PDF template here. This is a business plan template you can use in PDF format.

Other Helpful Business Plan Articles & Templates

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Creating a successful medical spa business plan: a guide for entrepreneurs

Craft your medical spa business plan with our insightful guide for entrepreneurs. Discover the steps from market analysis to growth tactics.

medical spa staff and client talking

Table of contents

Welcome, entrepreneurs, to the exciting journey of creating your own medical spa business! The medical spa industry is filled with unique challenges and opportunities. With the right approach and business plan, success is within reach.

In this guide, we’ll walk you through the essential steps to create a comprehensive business plan for your medical spa, covering everything from market research to choosing the right software solutions.

By the end of the article, you will have the tools to create a plan that positions your business for long-term success in this growing industry. Essentially, this is a med spa business plan template.

Before we dive in and explore the key ingredients to creating successful medical spas’ business plans check Appointible scheduling software for medical clinics →

Step 1: Define Your Medical Spa Services.

medical spa professional treating clients face with facial procedure

As with any business, it’s essential to clearly understand the services you will provide. Your services will ultimately be the foundation of your medical spa. They should be chosen strategically based on your target market and your competition.

Here is what you need to pay attention to when listing your services.

Identify the services you will provide

Start by brainstorming a list of possible services that you could offer. Consider what services are in high demand in your area – laser hair removal, botox, etc. – and what would set you apart from your competitors. It’s good to have a mix of both popular services and unique offerings that make your business stand out.

After you build your list, consider the following questions:

Are there any services that are particularly profitable or in high demand?

Are there any services that require specialized training or equipment?

Are there any services that your competitors do not offer?

Narrowing down your list and choosing the services that will be most successful for your business. Here are a few ideas:

Cosmetic services

Vein treatments

Botox and dermal fillers

Laser hair removal

Chemical peels



Skin rejuvenation treatments

Body contouring

Medical weight loss

Other skin care services

Regulations and licensing

Medical spas are subject to many regulations and licensing requirements. They vary depending on location and services offered. Research the rules in your area and ensure that you are in compliance.

Some standard regulations and licensing requirements for medical spas include the following:

Obtaining a license for medical practice or nursing;

Getting a business license for medical services;

Complying with health and safety regulations;

Meeting requirements for medical waste disposal.

Connect with like-minded entrepreneurs on Facebook groups or forums. Most medical spas have undergone the same process and can give tips and advice.

Another place to look for more information on the topic is the American Med Spa Association  website . They have a wealth of knowledge about existing medical practices and new businesses.

List the staff you will need to hire

You can be the best of your craft, but even if you decide to provide services on your own, you will need at least a management team behind you.

Go back to the list of services you decided to provide and determine what staff you will need to hire in the short term. Consider what skills and experience you will be looking for in each role, and consider what training or certifications they need.

Assess your competition

Analyzing your direct competition – those in your vicinity – is one of the most critical steps when writing a successful medical spa business plan. Research other medical spas in your area and take note of the services they offer, their prices, and their marketing strategies.

Consider what sets your business apart from them and what you offer that gives a competitive advantage.

Are you offering lower prices?

Is your medical clinic specialized in some way?

Do you offer a thematic or different experience that other local businesses don’t have?

You may want to focus on a specific niche or offer services that are not commonly available in your area. Understanding your competition allows you to make more informed decisions about the services you offer and how you market your business.

Step 2: Structure your medical spa finances.

In the end, a business can be dissected into the money that gets out and that gets into your business. A financial plan is a mandatory part of any medical spa business plan. In fact, any new business that kicks off without financial statements is likely doomed.

We will not dive too deep into the ins and outs of cash flow statements, financial projections, or bank loans. In this article, we want to highlight that the “money out” has to start with budgeting and the “money in” with pricing.

A: Budgeting

“A budget is telling your money where to go instead of wondering where it went.” The quote from Dave Ramsey’s pictures really shows that budgeting is all about planning and keeping track of your money so that you know how much you can spend and where you need to save.

Here are the key lines you will need to include in the budget part of your medical spa business plan:

For rent, water, electricity, and other utilities:  A physical location is essential for your medical spa, which means paying rent or a mortgage, as well as utilities like water and electricity. Research the average costs for these expenses in your area to budget appropriately.

For equipment:  Medical spas require specialized equipment such as lasers, microdermabrasion machines, and other high-tech devices. These can be expensive, so budget carefully. Consider leasing or financing equipment to spread out costs.

For medical and cosmetic supplies:  Skincare products, injectables, and other medical devices are necessary for your medical spa. Budget for these supplies and factor in markups or discounts you plan to offer.

For marketing costs:  Attracting new clients requires investing in marketing your medical spa. This may include advertising, social media campaigns, and promotions. Set aside a budget for these expenses and consider hiring a marketing professional to maximize your budget.

For hiring your staff:  Your medical spa will require a team of highly skilled professionals, including licensed aestheticians, nurses, and physicians. Budget for competitive salaries and benefits to attract top talent.

For business insurance and license:  Liability insurance and appropriate licenses and certifications are essential for a medical spa. Budget for these expenses and consider legal or regulatory costs associated with starting a medical spa.

For learning:  The medical spa industry is constantly evolving, so stay up-to-date with the latest trends and techniques. Budget for ongoing education and training for yourself and your staff.

Prices and rates:  Balancing covering expenses with competitive prices is critical. Research other medical spas’ prices in your area and consider your unique value proposition. Consider offering package deals or memberships to encourage repeat business. 

B: Prices and rates

Setting your prices has everything to do with your physical location and who is your target market. These are things we will discuss in greater detail further down in the article. For now, it’s important to know how to strike a balance between affordability and profitability. Here are some tips to help you set prices for your medical spa services:

Research your competitors:  Find out what other medical spas in your area are charging for similar services. This will give you an idea of what the market can bear and help you avoid pricing yourself out of the market.

Factor in your costs:  Make sure you’re covering all of your expenses, including rent, utilities, equipment, supplies, and staff salaries. Include a profit margin to ensure that your business is sustainable.

Unique value proposition:  What sets your medical spa apart from the competition? Is it your expertise? Your customer service? Your state-of-the-art equipment? Your prices should reflect the value you offer.

Offer package deals:  We will also elaborate on this further at a later stage in this article. For now, consider offering package deals or membership programs. Packages are a great way to build customer loyalty and increase sales.

Stay flexible:  Don’t be afraid to change your prices as needed. If you’re not getting enough clients, you may need to lower your rates or offer special promotions to attract new clients. If you’re consistently booked up, however, you may need to raise your prices to adjust for the demand.

Setting prices is both an art and a science. Do your research, factor in your costs, and stay flexible. You can find the sweet spot that allows you to grow your business while keeping your clients happy.

Step 3: Choose a physical location.

As the British real-state mogul Lord Harold Samuel coined, “There are three things that matter in property: location, location, location.”

Accessible to your target customers

The first thing to pay attention to when choosing your medical spa business location is how accessible and reachable it is to your target customers – again, this is something we will discuss in more detail later in the article. For now, all you need is a general idea of where your ideal clients are.

You will also need to consider the transportation options in the area. Is there ample parking available? Are there public transportation options nearby? If your customers can get to your venue easily, it is way more likely that they’ll visit you regularly.

Finally, pay close attention to the competition in the area. This a double edge sword, as it can indicate that it is a good place to set up your medical spa, just as much as it can indicate intense competition.

Ambiance, design, and style

Consider how you can tailor the design and ambiance of your medical spa to attract and retain those customers – and yes, you guessed it, we will talk about it in more detail in step 4.

If you’re targeting busy professionals, you may want to choose a location near their offices and create a sleek and modern environment that appeals to their aesthetic.

The size of your medical spa venue will depend on your target market and the services you offer. Consider factors such as the number of treatment rooms, waiting areas, reception areas, and staff facilities.

For example, if you plan to offer a range of services, including massages, facials, and body wraps, you’ll need more space. Medical spas just starting out and only offering a few services can make it with a smaller space. Ideally, your spa size will feel spacious and inviting to your clients while also being practical for your staff.

Step 4: Build your med spa brand.

Yes, this is the step I mentioned a few times earlier in the article. Building your med spa brand is crucial for creating a strong business identity and attracting clients. Here are some steps you can take to build your med spa brand.

Come up with a mission statement.

Your med spa’s mission statement should capture the essence of your business and communicate your values and goals. Think about what you want your med spa to stand for and what sets you apart from your competitors.

A strong mission statement can help guide your business decisions and resonate with your target market. For example, if your med spa specializes in holistic wellness, your mission statement might be something like this:

“Our mission is to provide personalized, natural treatments that promote whole-body health and rejuvenation.”

Define your target market.

medical spa ideal client looking in the mirror with staff in the background

Defining your target market is essential for building a successful med spa business plan; Knowing your target market can help you build your services and marketing strategies to better meet their needs.

Who are your ideal clients?

What are their needs and preferences?

What are their age, gender, and social position?

As we already saw a few times in this article, it’s not just making a fuss over nothing. This will set the direction to define your services, choose your physical location, set your prices, and even make financial projections.

Take your time to address target customers with due care in your business plan.

Define your med spa name.

If you have followed the business plan template so far, you already have your ideal client defined, a mission statement, your services, and a cash flow statement draft. All of this should make it much easier for you to pick the right name for your med spa.

Consider what values and qualities you want to communicate through your name and how it fits with your target market.

For example, a med spa that focuses on luxury and high-end services might choose names such as

Opulence Med Spa;

Regal Rejuvenation;

Prestige Wellness Center.

A med spa that emphasizes natural, organic treatments might choose names such as

Pure Bliss Wellness Spa;

Nature’s Touch Med Spa;

EcoSkin Wellness Spa.

Med spa logo and visual identity

Your med spa’s visual identity should be aligned with your brand’s mission statement and target market. We have an entire article on  tips to design a logo ; here I will give you a summarized version of what is in that in-depth guide.

For a luxurious and high-end med spa, you might consider using rich, sophisticated colors such as deep purple, gold, or silver. Pair these with elegant serif fonts, such as Baskerville or Garamond, to create a refined and premium look.

If you decide your med spa will provide natural treatments, earthy or muted colors – such as sage green, soft brown, or pale blue – might be a better option. Modern fonts, like Helvetica or Lato, can also help you create a fresh and natural look.

Spas that focus on medical treatments and procedures can benefit from colors such as navy blue, white, or light gray. Bold, modern sans-serif fonts help build a clean and professional logo. You can consider Futura or Avenir, for example.

For a med spa that focuses on relaxation and wellness, calming colors such as pale pink, lavender, or light blue, paired with soft, flowing script fonts, such as Pacifico or Allura, will create a relaxing and calm look.

Sync your online and offline branding.

Nowadays, most small business owners create brands digitally with tools such as  Canva  or  Adobe Spark . It’s great having your site, social media accounts, and e-mail signature have the same cool design, logo, colors, and font. But what about your spa?

Consistency is key when promoting your medical spa brand. It can feel strange, and maybe even strange, to have one impression of a brand from the online world just to see something completely different in the offline one.

Use the same visuals, messaging, and tone of voice across all channels. Make sure that your physical location reflects the same personality as your online presence.

For example, if your med spa’s branding is focused on relaxation and calm, your physical location should be designed to create a peaceful and welcoming environment, with the right background sounds, colors, staff uniform, etc.

Step 5: Marketing your medical spa treatments

medical spa procedure esthetician working on facial treatment with client

Let’s recap: you have defined your services, built a financial plan, created a brand, and learned what sort of venue you need to pick. We are over with more than half our business plan template, so let’s talk about promoting your medical spa. Let’s talk marketing!

Below we will present some of the main strategies for you to consider initially to attract clients and build a marketing plan.

Social media, social media, and then some more

Social media marketing is an incredibly powerful tool for promoting medical spa treatments. Instagram, TikTok, and Facebook are a few of your best allies when attracting new customers. Here are a few ways you can promote your medical spa on social media:

Before-and-after photos:  Sharing photos of successful treatments is a great way to showcase your expertise and attract new customers.

Testimonials:  Ask satisfied customers to leave reviews with testimonials on your social media accounts. Testimonials are very powerful when potential customers are weighing which medical spa to pick for their treatments.

Educational content:  Share informative and educational content on your social media. This is how your following gets the most value from your content and the main reason for them to stick around. Include tips on skincare, diet, exercise, and stress management, for example.

Behind-the-scenes : Give your followers a behind-the-scenes look at your medical spa. Share photos and videos of your staff, new equipment, and procedures to give an idea of how your business runs daily.

Live Q&A sessions:  Host live Q&A sessions on social media to answer questions from potential customers.

Contests and giveaways:  Encourage engagement on your social media platforms by hosting contests and giveaways, such as a free treatment to followers who share your post or tag a friend in the comments.

Have a website. Period.

Having a website for your medical spa is non-negotiable. It’s the first place potential clients will go to learn more about your services, pricing, and location. It is also the best place to tell your clients the qualifications and professional background of you and your staff.

Besides, with services like Wix, Zyro, and Squarespace, building a new website got easier than ever. They have pre-set templates that allow you to get your business online in minutes.

On your site, include high-quality photos, descriptions of your services, and a booking system like  Appointible . You can also use your website to share blog posts or articles on specific procedures so your clients get answers to their questions before starting a treatment.

Create a promotional calendar.

Having a promotional calendar is the best way to plan and execute marketing campaigns throughout the year, and it is super easy to get started. You can even build it on a notebook, or a free Google spreadsheet.

Your promotional calendar can include what times of the year you will have marketing campaigns, such as discounts on laser hair removal in the summer or hydrating facials in the winter.

Your promotional calendar is also the best place to define what days of the week you are posting on social media and what the post is about. Also, it is a great way to remind yourself to print marketing materials, if you are doing a campaign at your salon.

Network and attend events

Networking and participating in events is a great marketing strategy for medical spas. Health fairs or trade shows are excellent places to put your clinic in front of potential clients. You can also host your own events in your clinic, such as open houses or educational workshops.

You can also offer exclusive promotions or discounts to attendees to encourage them to book an appointment with your medical spa.

Step 6: Get software for managing bookings

As you start your medical spa business, you might not initially focus on technology and software – particularly when it comes to client management.

However, as your business grows, having a reliable appointment scheduling system will become crucial. This is where medical spa booking software comes into play!

WITHOUT a booking software

This is how your day as a medical spa business owner looks without a dedicated booking system.

You waste precious time taking phone calls:  Time is money, especially in the medical spa industry. If you’re constantly on the phone, booking appointments, and answering client questions, it takes away from your ability to manage your business effectively.

You make a mess with pen and paper:  In the beginning, it might seem simpler to rely on pen and paper for appointment scheduling. But as your client base grows, this method quickly becomes unmanageable and error-prone, leading to missed appointments and unhappy clients.

Google Calendar works… kinda:  Google Calendar can be a helpful tool for small businesses, but as your medical spa grows and appointments, staff schedules, and client management become more complex, it can quickly become overwhelming and inefficient.

Client management often gets out of control:  As your client list expands, managing their information and appointment history manually becomes increasingly difficult. Doing so manually can lead to poor customer service and difficulty in accessing essential information when needed.

It’s hard to market services to your clients:  Marketing is essential for attracting new clients and maintaining your medical spa’s growth. However, without the right tools, coordinating your marketing efforts with appointment management can be a major challenge.

WITH a booking software

Behold, the booking software. This is how a typical day at your new business can look like with an appointment scheduling tool:

New clients book treatments 24/7:  Medical spa booking software allows clients to book appointments online anytime, anywhere – even at 3 am on a Sunday. This convenience leads to increased bookings and less work for you.

Marketing becomes second nature:  Integrating your marketing campaigns with appointment scheduling software creates a seamless experience for clients, improving the effectiveness of your marketing efforts. For instance, promotional messages and appointment reminders can be sent using the same software, ensuring consistency and relevance.

Reminders and follow-ups are automatic:  No-shows can negatively impact your revenue and scheduling. With medical spa booking software, you can set up automated appointment reminders and follow-ups, reducing no-shows and keeping your schedule running smoothly.

Managing your medical and management staff gets super easy:  Booking software streamlines staff management by allowing you to create and manage schedules, appointment bookings, and performance tracking. This ensures the right staff members are in the right place at the right time, improving overall productivity and efficiency.

Appointible: The go-to medical spa appointment scheduling software

The key is finding the right software to handle online bookings and automate appointment scheduling. Introducing Appointible: a powerful, user-friendly solution for medical spas in the beauty and wellness industry. Appointible features a modern online appointment booking system designed to help your business grow.

We highly recommend you  start a free account with Appointible  and experience the benefits of seamless appointment scheduling and management for your medical spa business.

Step 7: Growing your medical spa

If you’ve done everything right, there will come a time when growth will be inevitable for your medical spa.

Even though we’re talking about creating a business plan, it’s important to consider growth from the very beginning. You’ll be better prepared if you have a good idea of where your business is headed.

There are two paths for medical spas to grow:

Horizontal spa growth

Horizontal growth means that, over time, your medical spa expands its services, hires additional staff, and potentially opens new locations. This approach aims to broaden your service offerings and reach a wider client base.

If you want to pursue a horizontal growth business model, start by incorporating it into your branding and facility size. For example, you might plan for future expansion by investing in a larger space and equipment to accommodate additional services or retail offerings.

Vertical spa growth

Vertical growth, on the other hand, involves specializing in a select number of services and striving to become the best in those areas. By focusing on a few core services, you can deliver exceptional quality, which may allow you to charge premium prices and keep payroll, supplies, and overhead costs to a minimum.

As you can see, there are multiple ways for your medical spa to grow, and you should choose the one that best aligns with your vision. Research your options, plan carefully, and ensure you adhere to the regulations in your area.

Most importantly, don’t forget to review your efforts and adjust your strategies as needed. With the right mindset and approach, it’s possible to create a thriving medical spa business.

That’s all you need to know about creating a business plan and growing a successful medical spa this year. We hope that this article has been helpful to you and wish you the best of luck in your endeavors!

Don’t hesitate to leave us your opinion in the comment section below.

About the author

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Professional writer and storyteller, with a deep passion for Traveling, Mental Health and Marketing.

Fernando Cintra

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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. Through a unique combination of offered services and products, they will quickly gain market share. SoulSpace will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. The business will be set up as a partnership with Steve Long, Debby Long, and Linda Hill-Chinn owning equal portions of the operation.

Products and Services

SoulSpace offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide both males and females with any type of hair styling services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting.

SoulSpace has chosen Raleigh, NC as their city for the business venture. Raleigh has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines. Raleigh has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Additionally, the downtown area has undergone a recent renovation that has attracted a lot of new businesses as well as become a hot urban area.

Competitive Edge

SoulSpace’s competitive edge is their unique combination of services, location, and customer-centric focus. Both the extraordinary services and location has been detailed previously. SoulSpace has set out since its inception to provide quality, dependable services. SoulSpace has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave SoulSpace with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric, there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing SoulSpace to meet their ambitious goal of 90%.

SoulSpace has forecasted substantial sales revenues by year two. Also by year two the business will reach profitability and have achieved a healthy profit before taxes. When SoulSpace begins their fundraising efforts they will consider options such as LLC status to replace the partnership business formation that they have currently adopted.

SoulSpace is an exciting business that provides a combination of sought after services that are not currently offered by a direct competitor. SoulSpace will provide a relaxing, serene setting for a variety of mind and body rejuvenation services for the booming Raleigh population.

Health spa business plan, executive summary chart image

1.1 Objectives

The objectives for SoulSpace are outlined below:

  • Substantial sales revenue by end of second year.
  • Profit before tax by end of second year.
  • Have clientele return rate of 90% by end of first year.
  • Become established community destination by end of first year.

1.2 Mission

SoulSpace will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax both their body and mind, reconnecting their daily lives to their true purpose through a wide range of holistic methods including massage, body works, energy works, and hair styling. SoulSpace will establish itself as a dependable destination to which they can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.

1.3 Keys to Success

  • Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition.
  • Establish trust within the community that each customer’s needs will be taken care of during every visit.
  • Easily accessible location.
  • Effective advertising.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

SoulSpace Holistic Spa and Salon is a new destination offering customers the unique combination of hair styling, massage, body and energy work, and training, all in one beautifully serene setting. Soulspace will offer all ranges of hair styling, therapeutic massage, manicure, facial, sauna, Reiki, therapeutic touch, and specific complimentary product offerings. The goal and promise of SoulSpace can be summed up in our name and slogan: SoulSpace Holistic Spa and Salon–Rejuvenate Your Life!

2.1 Company Ownership

SoulSpace, at this time, is a privately held partnership, owned by Steve and Debby Long and Linda Hill-Chinn. In the course of fund raising, we will explore the feasibility of both a partnership, and a limited liability partnership.

2.2 Start-up Summary

In the following table, the start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months.

Health spa business plan, company summary chart image

2.3 Company Locations and Facilities

Target sites for SoulSpace include downtown Raleigh in the Warehouse District and Art Districts, West Raleigh near Entertainment Sports Arena, and a rural area off route 40/440 between Raleigh and Cary. SoulSpace will need at least 4,000 square feet (sq. ft.) of space. Initial estimates put leasing between $12/sq. ft. to $28/sq. ft. (inclusive of tax and accommodations).

Contact has been made with Mary Hobbson of Grub & Ellis Real Estate for 4,200 sq. ft. at 510 Glenwood Avenue downtown Raleigh. This site is within the target priority area in part of the Warehouse District in what is now referred to as Glenwood South. The lease is $28/sq. ft., making estimated payments at $9,800/month, the most expensive of all target sites.

We also have met with Peter Pace of York Properties when shown the space available at 200 West Street in Raleigh’s Warehouse district. This space is in priority target range, and will be two blocks from the Raleigh Commuter Rail Hub due to open in the next five to eight years. The location is spacious at 10,000 sq. ft., with first floor (5,000 sq. ft.) leasing at $12.50/sq. ft. and the basement floor (5,000 sq. ft.) leasing at $8/sq. ft., which averages out to $10.25/sq. ft. for the entire 10,000 sq. ft. location. This makes this space cheaper than the other locations, and has twice the space.

We have also met with David Stowe of Anthony Allenton Real Estate when shown space at the Royal Bakery on Hillsborough Street across from Meredith College. This location is within priority target, and has 6,000 sq. ft. at $20.60/sq. ft. This site is extremely attractive for it offers many accommodations such as plumbing, electrical, and hvac, that will save us tremendously on construction costs, thusly counterbalancing the expense of rent, which is only $300, over our high-ended estimated budget. Also, this space is primely located on Hillsborough, 1/4 mile from the Beltine, and two miles from Highway 40. It is also the site of a future Commuter Rail Station. They have also built a large parking decking which will be free to all patrons.

SoulSpace will provide customers with personal beautifying and relaxational services and complimenting products, as well as training in specific forms of energy work, accessible materials on a wide range of health-related topics, and the option to purchase artwork displayed in SoulSpace. Explanations and/or consultations will be provided on all services and products if needed.

3.1 Product and Service Description

  • Men and Women Hair Styling : Men’s ($30 average) and women’s ($40 average) color ($75), perm ($80), and combos ($80-$120). Selected hair care products (shampoos, conditioners, cleansers, brushes, mirrors) will be sold as well.
  • Body Works : Massage ($60), other massage/body works ($65 average), facials ($60 average), manicures ($45), pedicures ($50-$65), waxing ($20 average), aromatherapy ($40), and combos ($60-$200 depending). Specific complementing products will be sold as well.
  • Energy Works : Reiki (1/2 hour $35, 1 hour $60), energy revitalization (1 hour $60), and therapeutic touch (1 hour $60). Customers will include people wishing to strengthen their physical body, mind, and spirit through the cleaning and revitalizing of their energetic system (i.e., aura, human energy field). The Reiki offered will be traditional Usui Shiki Ryoho, the predominant form of Reiki practiced worldwide, which originated in Japan from it’s rediscoverer Dr. Mikao Usui. Reiki is a hands-on “stepping” method of balancing the energy field. Energy revitalization and therapeutic touch are energy field cleansing and revitalizing techniques working with the outer levels of the energy field along with Reiki.
  • Artwork : Most of the artwork in SoulSpace will be by local artists, for sale to the customers. SoulSpace will earn a 15% commission on each piece sold. This adds an extra element of community integration to SoulSpace with an added emphasis of the art being from beginning artists, and that the art be spiritual and/or modern in form.

3.2 Competitive Comparison

There are many salons in the greater Raleigh area but no direct competitors. There are many places offering massage, but there are only ten day spas, of which only four are a spa/salon. There is one place offering energy work, in Clayton (30 minutes southeast from downtown Raleigh). All energy work practitioners are private, of which there are only ten working full-time, with most of them concentrating on other alternative modalities, and an estimated ten (twenty at the very most) part-time energy practitioners. Not including Chapel Hill and Durham, the above service an estimated population of at least 800,000, with that figure growing by an estimated 6,000 persons daily.

3.3 Sales Literature

Services brochure, logo/slogan with advertising to be included, and a planned website.

3.4 Fulfillment

SoulSpace services sell themselves as a natural way to rejuvenate one’s life.

3.5 Technology

SoulSpace will sell complementing products of the highest quality that have not been created through the testing of animals, and are of the latest scientific knowing for effecting the desired results for body beautification and energetic balancing maintenance.

3.6 Future Products and Services

SoulSpace will add healing touch when Steve Long earns his certification. SoulSpace will always remain involved with the best spa relaxational techniques offered, and will implement them if deemed appropriate and feasible for SoulSpace clientele.

Market Analysis Summary how to do a market analysis for your business plan.">

There are no exact competitors, and few related competitors in the greater Raleigh area. There are no related competitors in the downtown Raleigh area. The space at 510 Glenwood was recommended to us by the managing realtors because they had targeted that space for a spa type tenant. By nature of the service SoulSpace will provide, success will be readily achieved.

4.1 Market Segmentation

Our target market will be divided by salon customers and spa customers. Salon customers will be from every age and gender; however, since the salon and spa will be in direct association with each other, we expect that the spa market segment will greatly affect the salon market segment. Thusly, our target market segment will be male and female professionals and retirees, from the age of 25, with individual and household incomes greater than $25,000.

Health spa business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The members of these market segments have luxury money on hand, and lead professional lives filled with stress at a consistent level. All persons usually need hair styling regardless of income level, and make the effort to find the money available to style their “look.”

4.2.1 Market Needs

People love to pamper themselves, especially people who have achieved a modicum level of professional success. Raleigh has become a bastion for the successful, having consistently been named as one of the best cities in America to live and to do business in since the mid 1990’s. This has created a community of wealth, mobility, and growth. Raleigh has successfully implemented a refurbishing plan of “old” downtown, which now makes Glenwood South, the Warehouse District, and Hillsborough Street one of the most popular destinations in the whole city.

4.2.2 Market Trends

With the refurbishment of Raleigh’s Warehouse District, including Glenwood South, and it’s continual development of downtown Raleigh, this area will only become more popular.

4.2.3 Market Growth

When  Forbes, Inc., and Money, Inc. listed Raleigh as the best place to live and do business, and subsequently listed Raleigh in the top five and top ten in the following years, a population boom ensued in the late 1990’s.The North Carolina census released in October 2000 reports that an average of 6,000 persons per day were relocating to the greater Raleigh area. According to this census, the Triangle has one of the highest concentrations of Ph.D.’s per square mile in the world. The average income per household is $40,000-$60,000 and climbing.

According to the Raleigh News & Observer reports of Raleigh City Counsel meetings concerning growth, the continuing refurbishment of downtown Raleigh is a top priority, along with a complete overhaul of the mass transit system. New buses and taxis are funded and are to be implemented during the next two years. A Commuter Rail System run by the Triangle Transit Authority is supposed to be finalized May 1, 2001, and completed by 2007-2008, with rail stations throughout downtown, running up Hillsborough Street going to RDU Airport then connecting to Chapel Hill and Durham; later phases include branch rails to North Raleigh. The refurbishment plan continues, and downtown is now populated with more destinations than ever, with the plan growing even more businesses. The future looks very promising for a thriving downtown with a continual presence of customers.

4.3 Service Business Analysis

We are part of the retail health and beauty industry which has four major types:

  • Salons : Stores with only hair styling services and products.
  • Day Spas : Stores specializing in body health maintenance through a variety of services and products.
  • Day Spa & Salon : Stores combining the services of the two aforementioned.
  • Health & Beauty Products : Stores selling only merchandise products covering the wide range of products available but not inclusive of those sold by salons and spas.

4.3.1 Main Competitors

The main competitors are Salon 21 with a location in downtown Raleigh, Von Kekel with locations in East Cary and North Raleigh, Soigne’ with a location in mid North Raleigh, Emerald City with a location in Northwest Raleigh, Image with a location in far North Raleigh, Millennium 2000 with a location in North Raleigh, Devine with a location in mid North Raleigh, and Warren Scott with a location in far North Raleigh. Also, by nature of their popularity we must also include these spas as main competition: Skin Sense with locations in downtown Cary and far North Raleigh, and Iatria in far North Raleigh.

Strengths of the above are services offered: location proximity to major housing developments, and name recognition. The weaknesses of these competitors are general lack of promotion, concentration mainly in North Raleigh.

With our target location being downtown Raleigh, we will be servicing East, South, West, and Old Raleigh, as well as downtown commuters. There are no salon-spas in West Raleigh, the closest being Von Kekel in East Cary, and the spa only Skin Sense also in Cary. The only downtown competitor, Salon 21, is very small, not very well known, and concentrates most of their business on the salon end.

Our market advantage is wide open, and will give us the opportunity to service a large population base that is not currently being well served. When you include our service of energy works, we become the sole provider of all three services of hair works, body works, and energy works not only in downtown Raleigh, but for the entire greater Raleigh area.

4.3.2 Business Participants

Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, and nail and face works.

4.3.3 Competition and Buying Patterns

Customers choose spa and salon services based on proximity to their daily travels from home and work, reputation for quality, and good pricing. With our combined services, we expect to compete mainly against other combination spa-salons.

Strategy and Implementation Summary

  • Emphasize quality, originality, and dependability of service. We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of individual energy systems so as to maximize the connection to their client and more easily meet the needs of the client.
  • We will provide a unique atmosphere. From the name to the ambience of our salon, SoulSpace will distinguish itself as a completely trustworthy and soothing setting where customers can enjoy being pampered and escape the stress of their everyday lives.
  • Build a community relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle. We will also work with local artists to provide their work to inspire our customers.

5.1 Value Proposition

Our value proposition is that we will bring a unique mode of relaxation and fulfillment to our community. When people are relaxed, comfortable, and happy, they have the ability to work harder, concentrate better, feel  physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplaces, and community. Simply put, our value proposition is that we help our community become a better place to live and work.

5.2 Competitive Edge

Our competitive edge is a combination of our unique services, outstanding location, and our interaction with customers. By providing our customers a holistic and integrative spa and salon, we build relationships of trust and satisfaction. Our customers will come to depend on our unique services and fulfilling environment.

5.3 Marketing Strategy

Our marketing strategy is the key to our success:

  • Emphasize our name and unique services through advertising.
  • Focus on the convenience of our location.
  • Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services.

5.3.1 Promotion Strategy

Our promotional strategy will be two-fold: first phase promotion will deal with advertising before, during, and six months following our opening; the second phase advertising will deal with all long-term advertising.


A. Advertising We will utilize local newspaper, local social and health magazines, local radio, local television, mail-outs to all households within the immediate five mile radius, and mail-outs to all local business within a five-mile radius. B. Internet We will have a comprehensive website. C. Alliances We will place our brochures within the offices of our medical referral clients.


A. Advertising We will continue to place ads in the local social and health magazines year around. Mail-outs will be done again within a five-mile radius one year later after opening, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful times of the year for the Christmas season, and graduation; television ads are not certain, we will evaluate their effectiveness before further implementation. B. Internet We will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target clients websites (if applicable). C. Alliances This type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain restaurants will also be considered.

5.3.2 Marketing Programs

Owner Steve Long will be responsible for marketing SoulSpace through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is $10,000 for the first year. Advertising will begin one week prior to opening.

5.3.3 Positioning Statement

We will automatically position ourselves as one of the top spa-salons in the greater Raleigh area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that there are not any spa-salons of our type in our target locations, we will be able to provide services to a portion of Raleigh populace not currently being tapped.

5.3.4 Pricing Strategy

Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a higher straight percentage of their total individual customer sales than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them working hard and happily.

5.4 Sales Strategy

  • Our umbrella sales strategy is to sell SoulSpace to public consumers as a uniquely desirable destination that will enhance their lives.
  • We will sell SoulSpace through each employee’s skill, courtesy, and warmth, creating a trusting impression on all customers, thusly establishing loyalty and return. We will ensure each visit to SoulSpace is a relaxing and memorable experience, so that customers can always depend on our brand of service when they arrive.

5.4.1 Sales Forecast

The important elements of the Sales Forecast are shown in the chart and table below. Initial sales forecasts indicate vigorous first year sales, almost doubling by the end of second year, then leveling out somewhat by the end of third year. These figures are based only on revenue from minimum average estimates from salon stylings and spa massages only, with sales cost reflective of the 60% commission earnings to each stylist/therapist.

Health spa business plan, strategy and implementation summary chart image

5.4.2 Sales Programs

  • Our comprehensive brochure will explain the holistic nature of our services, and how this benefits the customer.
  • Our website will be comprehensively informative of our services and their benefits.

5.5 Strategic Alliances

We will form alliances with our referral practitioners, local restaurants, offices, and businesses who will be strategically beneficial for generating new customers; we will also form alliances with local certified massage schools and hair styling schools.

5.6 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in detail in the previous topics.

Health spa business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The management philosophy of SoulSpace is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. SoulSpace’s success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee. The management team will consist of the owner, general manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate “people persons.”

6.1 Organizational Structure

Our initial team consists of 14 employees, inclusive of a general manager and an assistant manager, both of whom will be active stylists/therapists.

Employees will be in from the two store divisions of spa and salon. On the salon side there will be 10 stylists and one or two receptionists. There will be room for expansion to 12-15 stylists and three receptionists. The spa side will consist of three massage therapists, one energy therapist, one nail specialist, and one receptionist. There will be room for expansion to five to seven massage therapists, and two to three energy therapists.

6.2 Management Team

Steven J. Long, co-owner, president : Founded SoulSpace in 2001. He has a degree in psychology from NC State, a concentration in industrial/organizational with emphasis on communication. He has been a Reiki Master Usui Shiki Ryoho since 1996 and operates part-time healing practice from home. He has eight years management experience, six in retail, two in electronic component rep field for distribution. Mr. Long spent three years in the modeling industry, one as model and two as the manager of an agency in Raleigh in 1991.

Deborah L. Long, co-owner : Debby will not be directly involved in daily operations, but will assist Steve in general organizational planning and vision implementation. Debby currently is the number one co-location sales manager for SpectraSite, Inc. where she has worked for two years. She spent several years as an executive assistant at TDK of America’s Distribution Sales Center in Chicago, and at Cotton Incorporated. She is a level two Usui Shiki Ryoho.

Linda Hill-Chinn, co-owner, CFO : Linda is retired after having spent 15 years as senior national staffing specialist for the American Hospital Association in Chicago, as well as serving on their board of directors for several national projects. She also spent several years managing Planned Parenthood of Chicago. Linda holds a Masters of sociology from Brown University.

Jennifer McElravey, general manager : For the past nine years, Jennifer has been one of the top stylist for Mitchell’s Hair Design of Raleigh and is currently a level five stylist, Salon Designer of the Year ’94-97, and received extra training at Vidal Sassoon of London, Highest Salon Retail Sales four different years. Jennifer is also a level two Usui Shiki Ryoho.

6.3 Management Team Gaps

We believe the experience of our team covers the needs to make the business plan for SoulSpace a very successful reality. The assistant manager is not named here because that position will be named from the pool of stylists/therapists that will be hired previous to our opening.

6.4 Personnel Plan

The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions.

Financial Plan investor-ready personnel plan .">

The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:

  • We must create visibility so as to create customer flow.
  • We must maintain a dependable, happy employee force so as to minimize turnover.
  • Create a brisk turnaround on our retail and art products, always maintaining viable stock levels.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumptions table are:

  • We assume access to equity capital and financing to support our financial plan.
  • We assume our financial progress based on realistic sales to minimum sales against highest expenses.
  • We assume there will not be an economic crash that would greatly hinder our target market’s access to their personal luxury funds.

7.2 Key Financial Indicators

Our most important Key Financial Indicator is when each stylist averages seven customers per day and each therapist averages three customers per day.

Health spa business plan, financial plan chart image

7.3 Break-even Analysis

For our Break-even Analysis we assume estimated monthly operational costs which include payroll, rent, utilities, and other running costs (not including employee draw fund considerations). Payroll alone is only estimated to about 1/2 of those costs.

The analysis shows what we need to generate in revenues per month to break even. This total is 13% less than estimated monthly store gross. This estimation does not include revenue from any other store sources, and is based on a salon customer average of $36 and spa customer average of $60.

Our average per customer revenue is estimated at $39. Considering our minimal assumptions show a monthly total customer average of 1,922, we therefore believe our break-even figures can be readily maintained.

Health spa business plan, financial plan chart image

7.4 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

  • We expect to have to pay out from the Draw Fund occasionally.
  • Our revenue is based on minimum estimated averages against highest expense expectations.

Health spa business plan, financial plan chart image

7.5 Projected Cash Flow

Considering our business is a luxury, retail-oriented business with customers who will pay primarily with credit cards, our cash flow is not dependant on the issuance of invoices and the vagaries of Accounts Payable. We will need a minimum of financing to cover the cash flows of the first year of operations. After that, the cash flow becomes continual.

Health spa business plan, financial plan chart image

7.6 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.7 Business Ratios

The follow table contains important business ratios for the physical fitness facilities industry, as determined by the Standard Industry Classification (SIC) code, 7991.

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Medical Spa Business Plan

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Did you always want to start your medical spa, where patients can rejuvenate, unwind, and receive all-encompassing care that is specifically catered to their needs? If yes, then you will need to bring that idea to life.

Are you looking to start writing a business plan for your medical spa business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a medical spa business plan template for you to help in start writing yours.

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  • Fill in the blanks – Outline
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How to Write a Medical Spa Business Plan?

Writing a business plan for a medical spa is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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medical spa business plan

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the medical spa and your medical spa will be based on the concept: a medical spa with traditional spa services, a spa with a plastic surgeon, or a medical spa providing services under the supervision of a doctor.
  • Company structure of your spa business whether it is LLC, partnership firm, or some other.
  • Location of your medical spa and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your medical spa business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your medical spa business will run along with target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services that your medical spa will offer, which may include traditional spa services such as facials and massages, as well as medical services such as laser hair removal and injectables.
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, a plastic surgeon will provide botox services.

Emphasize safety and quality:

Overall, the product and services section of a business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your medical spa business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the medical spa. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the medical spa industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your medical spa business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This medical spa business plan sample will provide an idea for writing a successful medical spa plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready spa business plan to impress your audience, then download our medical spa business plan pdf .

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Frequently asked questions, why do you need a medical spa business plan.

A business plan is an essential tool for anyone looking to start or run a successful medical spa. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your medical spa.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your medical spa.

How to get funding for your medical spa business?

There are several ways to get funding for your medical spa business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors, venture capital.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your medical spa business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your medical spa business plan and outline your vision as you have in your mind.

What is the easiest way to write your medical spa business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any medical spa business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Medical Spa Business Plan

How to Run a Profitable Med Spa

For medical spa owners looking for a plan on opening a profitable medical spa practice, understanding the principles listed below can help you on your journey to a long-lasting med spa business.

The expanding interest in non-surgical treatments and the rapidly growing number of medical spa practices paint a picture of a very lucrative and popular industry. And while it is true that there have never been more medical spas open and operating, and that the number is quickly rising, success in this industry isn't guaranteed.

medical spa business plan

Med Spa Business Overview

A medical spa requires high-level business acumen, a thorough understanding of local medical rules and regulations, and dedicated, properly trained employees in order to succeed.

Since the treatments offered in a medical aesthetics practice - injectables like neuromodulators and fillers, energy devices like lasers and body contouring devices, or treatments like PRP, thread lifts, microneedling, IV therapy and more - are medical procedures, it's natural that medical professionals like physicians, PAs, NPs and RNs are gravitating to the space. Medical training, however, doesn't cover business.

Read on for a crash course in the business fundamentals of opening a successful medical spa practice, including:

  • The financial process of opening a medical spa
  • Medical spa business plan
  • Building a medical spa team

For more information on how to open a med spa, visit our How to Open a Med Spa Resource Page .

For a deep dive on opening and running a profitable med spa, networking and making vendor partnerships, attend an AmSpa Medical Spa Boot Camp.

1. The financial process of opening a medical spa

Opening a medical spa business to be profitable and sustainable in the long term requires a lot of planning to set yourself up for success.

Just like with any small business, having a clear and well-defined business strategy and financial plan is crucial for a smooth start-up process. It lays the foundation for success and ensures that you are well-prepared to hit the ground running financially.

Whether it's identifying your target market, analyzing competition, or mapping out your financial projections, a well-crafted business strategy and financial plan will serve as a roadmap to guide you towards achieving your goals.

By following these steps diligently, from the initial stages of planning to the much-awaited opening day, you will be equipped with the knowledge and tools to navigate the challenges that may arise along the way.

Make a business plan for your medical spa

We'll go into more detail on this below, but when putting together your business plan keep the following questions in mind:

  • What treatments and services do you plan to offer?
  • What partners, providers and staff will you need to hire?
  • What technology, equipment and inventory will you need?
  • How much will the physical space cost? Are you leasing or buying? Do you need to build out that space?
  • Do you need a management services organization (MSO) in order to be compliant? Have you established a management fee structure?
  • How do you plan to market your practice before opening? Have you set a marketing budget? 
  • Will you offer memberships?
  • Will you need lending?

Once you have a business plan in place, what are the next steps to opening your medical spa practice?

You'll need to address the financial aspects, and you will need to plan business and legal operations.

Additionally, you'll develop a comprehensive marketing plan, unlocking the potential to effectively promote your business and engage your target audience. You will need to analyze your geographic location, carefully assess the competitive landscape and highlight the unique factors that differentiate your practice from other establishments nearby.

Understand your state's med spa laws

While medical spas need to be run as a business to be successful, since most of the services performed are medical treatments, the organization needs to adhere to the same rules and regulations as any other medical practice.

The main legalities to be aware of concern ownership, the good faith exam, supervision and delegation and provider scope of practice.  Medical spas also have to be aware of patient privacy issues, fee splitting and medical-specific regulations regarding truth in advertising.

Read more here about how to open a legally compliant med spa .

Put the right partners in place

You’ve laid out your plan for success—now it's time to assemble a team that will bring it to life. Your team will be the driving force behind your business, the beating heart that propels it forward. It is of utmost importance to carefully select the right individuals who will not only contribute their skills and expertise but also align with the vision and values of your organization.

Nobody is excellent at everything, and as a business owner it's important to understand the tasks you can handle, and the aspects of your practice where you need to bring on support. Together, you and your hand-picked team will form an unstoppable force, ensuring the realization of your business goals and paving the way for a prosperous future.

From a legal standpoint it's important to have people on your side who understand the specifics of this industry and how much variability regulations can have state by state.

In terms of business operations , like any small business you'll need solutions for accounting, insurance, marketing, HR and in some cases assisting you with both the day-to-day and long-term financial planning of your practice.

Of course, as a service-based industry, having excellent clinical and non-clinical providers is essential to your success. The quality of your nurse injectors, NPs, PAs, laser technicians (depending on your state's laws) and aestheticians can make or break your practice.

Set up your financial processes

Once you've established your plan, understand how you will tackle the brass tacks, every day financial tasks required to run a successful business. Have answers to these questions before you open your doors.

  • Do you have a bookkeeper and/or online accounting software to track your monthly transactions?
  • Are you writing checks or using digital tools to pay your bills?
  • How are you managing and running your payroll?
  • What software solutions do you need? Do you have an electronic medical records system and/or a point-of-sale system? How are you handling scheduling for consultations and treatments?
  • What KPIs are you measuring and how often are you reviewing them?

Set up other operational procedures

As a medical practice it's very important to have SOPs for every procedure your practice offers. You'll also want to set up processes for managing inventory and supplies, room turnover, patient follow-up and so on. AmSpa members save up to 50% on standard operating procedure form packages, intake forms, consents and more .

Together, you and your providers can avoid inefficiencies and set standards moving forward.

Read more detail on the financial process for opening a med spa here .

Listen as AmSpa CEO, Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, founder of Liguori Accounting. They discuss the bookkeeping challenges medical spas face and the steps you can take throughout the year to prepare for tax season.

Build a sustainable business

medical spa business plan

Learn more about growing your practice

Download this e-book for more information on medical business best-practices. This PDF features a collection of blogs from the AmSpa website covering topics like:

  • Best Practices in Designing a Medical Spa
  • Reconsidering the C-Corp
  • The Financial Process for Opening a Medical Spa
  • Med Spa Business Planning: Step by Step
  • How to Hire and Recruit the Best Team for Your Aesthetic Practice
  • Three Strategies for Your Compensation Structure
  • How a Medical Spa's Service Mix is a Predictor of Success

2. Medical spa business plan

A detailed business plan is essential for a successful medical spa practice. In any small business it is possible to be busy, to be generating a lot of cash and to still be losing money. It's important to remember that sales don't always equal profitability.

To achieve a positive bottom line, it's crucial to closely monitor operating expenses and truly understand the significance of the numbers and how to keep them in proper alignment. This involves breaking down the numbers into manageable, actionable steps that can be taken on a daily basis.

A properly laid out business plan not only lets you walk forward with confidence in your day-to-day operations, but it also sets you up for success if you need to raise capital in the form of investments or loans.

It all begins with having a clear vision for your practice. By envisioning where you want to take your business, you can create a roadmap for financial success. This vision serves as a guiding light, helping you make informed decisions and prioritize your financial goals.

To get started on making your medical spa business plan, get to know the following concepts.

Financial projections

Including pro forma financial statements is a crucial aspect of every business plan. These statements not only provide a snapshot of your current financial position but also serve as a powerful tool to project and anticipate the future profitability of your business.

When crafting your projections, it is paramount to base them on realistic research and reasonable assumptions. Honesty and transparency are key, as any exaggeration of revenues or underestimation of expenses can lead to misguided expectations and potential financial instability down the line. 

By presenting a comprehensive and accurate financial forecast, you can instill confidence in lenders and investors, demonstrating your commitment to responsible financial management.

Including well-crafted pro forma financial statements is not just a formality, but a critical step towards establishing the credibility and viability of your med spa. These may include:

  • Pro Forma Income Statement
  • Pro Forma Cash Flow Statement
  • Pro Forma Balance Sheet
  • Yearly Projections (Income Statement, Cash Flow Statement, & Balance Sheet)

Income statements

Income statements are a valuable tool for assessing the profitability of your business. By carefully reviewing your gross sales in comparison to the expenses you incur, you can gain insights into the overall health and performance of your operations. This allows you to accurately calculate both your gross service and retail sales, while also accounting for the various costs associated with running your business.

While you do not necessarily have to personally handle the calculations, it is crucial to understand the process and its implications for your business.

If numbers and financial analysis seem overwhelming, don't worry! There are plenty of resources available to help you out. A knowledgeable bookkeeper or accountant can provide expert guidance and ensure that your financial statements are accurate and insightful.

Additionally, widely available programs like QuickBooks can make the process much easier and simplify your financial record-keeping. If you prefer, you can also use a computer spreadsheet program like Excel, which offers flexibility and customization options. There are also some specialized med spa software platforms that can help keep a handle on these figures.

Cashflow statement

The cash flow statement, also known as a budget, provides a comprehensive projection of your business's financial needs in terms of dollars for a specific period. It serves as a crucial tool in determining whether your business can effectively manage its bills and expenses, as well as identifying the precise timing of cash infusions required to sustain its operations.

By focusing solely on actual cash transactions, this statement offers a clear and concise overview of your business's financial liquidity, excluding any non-cash expenses such as depreciation. This analysis allows you to gain a deeper understanding of your business's financial health and make well-informed decisions to ensure its long-term success.

Balance sheet

A balance sheet is a powerful financial tool that provides a comprehensive snapshot of a company's financial health. It not only reveals the value of the company's assets but also highlights its liabilities.

When lenders analyze a balance sheet, they carefully examine key aspects such as liquidity and capital structure. Liquidity measures how easily a company's assets can be converted into cash, giving them valuable insights into its ability to meet short-term obligations. On the other hand, capital structure sheds light on the sources of financing utilized by the company and the amount of debt it has incurred.

By evaluating these factors, lenders assess the strength of a company's cash reserves, the stability of its financing sources, and its overall financial stability. This analysis ultimately aids lenders in determining the level of risk involved in extending credit or loans to the business.

Business owners must prioritize maintaining a healthy balance sheet to showcase their financial competence and ensure a solid foundation for their organization's success.

Payroll expenses

Your costs for salaries, commissions on technician's revenues, EDD, FICA, and workman's comp insurance are totaled and listed here. Managing payroll expenses can be quite challenging, but it is essential to monitor them closely as it directly impacts your profitability.

By developing a strategic plan that aligns with your business goals and allows for profitability, you can overcome these challenges and ensure the financial health of your company.

Get a more detailed look at building your medical spa's business plan , including etc etc etc.

Important medical spa KPIs

You can have most detailed business plan, the best practice management software, the most robust financial projections and the best team in place, but if you aren't utilizing all of those tools and looking at the right numbers you still won't be operating as successfully as you could be. It's important to look at the right key performance indicators, no matter how new or established your practice. According to AmSpa's State of the Industry Report,

  • 60% of practices can't calculate their total expenses.
  • 30% can't estimate their revenue.
  • 21% can't determine their revenue sources.
  • 50% can't calculate expenses as part of their total revenue.

You need to understand these baseline financial metrics because without knowing your numbers you can't make informed decisions, you can't course correct and you can't scale. Here are some other important KPIs to track:

  • Revenue per hour
  • Average revenue per invoice
  • Revenue per provider and procedure
  • Conversions rates (phone, web, consults)
  • Operational—staff capacity and productivity
  • Lead acquisition cost—what is converting and how much is it costing?

Read more here about tracking KPIs in your medical spa .

medical spa business plan

Medical spa KPIs

Measuring KPIs is important for the entire life of your business, but depending on how long you've been open you may have different priorities regarding what to track.

Our Medical Spa KPIs infographic outlines what numbers you may want to focus on for each stage of your practice, from startup to growth stage to established business, according to Randy Torbin, Senior Practice Analyst of Symplast.

Med Spa Business and Legal Training

Get live, in-person training on the laws and business strategies to open a med spa. Network with your peers and learn from industry professionals who have stood in your shoes.

Medical Spa Boot Camps are two day deep-dives into the legal and business must-knows for running a successful, profitable and legally compliant aesthetic practice.

3. Building a medical spa team

Overwhelmingly, when asked about the secret to their success, the top medical spa practices in the country always point to the strength of their team.

As you begin to think about hiring for your business, think back to your original vision and the details you established in your business plan. Be sure to stay true to building the practice that you want, and bring on team members that align with your vision.

It's not just about the skills and expertise they bring to the table, but also the passion and commitment they have towards providing exceptional patient care. Look for team members who share your dedication to delivering top-notch services and creating a welcoming and nurturing environment for your patients. Their enthusiasm will not only contribute to the success of your practice but also enhance the overall experience for your clients.

As your practice grows, be sure to incentivize your team in a way that rewards performance and is financially viable for the long term health of your business.

By staying true to your original vision and making strategic decisions when it comes to hiring and financial management, you can build a successful medical spa practice that stands out among the competition. Remember, your team is the foundation of your success, so choose wisely.

The hiring process in a medical spa

Medical aesthetics is a competitive space, not just for customers but also for quality team members. With the rate that the industry is expanding there are not enough trained aesthetic injectors to meet the consumer demand. Additionally, front office staff that can elevate the patient experience are crucial to your success, and practice managers who understand what success means in this industry are key to long term, sustainable growth.

When it comes to hiring and recruiting, there are many things to consider before you even post the job. It's important to build a job description, and later a job listing, that fulfills not only your needs for today, but also the needs of the practice you want to grow into. Think about the vision you have for your business and how you will need this new team member to contribute to achieve this goal.

Brush up on best-practices creating job descriptions, hiring and retaining team members.

As you proceed to the interview stage it's even more important keep your overall vision in mind. Remember, you're looking to bring on someone with the drive and desire to grow with your practice, not just someone to fill a spot today. Hiring strictly to solve today's need can leave you in a position of bringing in the wrong person and finding yourself back in the hiring process perpetually.

When you interview potential team members remember these tips:

  • Always ask open-ended questions. Let the candidate tell you about their background so that you can hear how they communicate. (Example: "Tell me a bit about your background.")
  • Clarify information that you find interesting by asking them to elaborate. (Examples: "That's really interesting, tell me more." "How so? What made you come to that decision?")
  • Be curious. Try to learn more about what makes them tick and the "why" behind their interest in the position. (Examples: "What made you decide to apply for this position?" "What about the aesthetic industry excites you?")
  • Determine their research or motivation level. Ask questions to gauge whether or not they did their homework about your practice. Remember, you are looking for long-term candidates, not just anyone needing a job. (Examples: "What interests you about our practice?" "How much do you know about the services we offer or the clientele we serve?")
  • Ask them about their past experiences and how they were able to overcome challenges. This technique can give you a lot of information about the candidate and assess their problem-solving skills. (Example: "Tell me about a time you had a challenge at work or with a customer or client and how you handled the situation.")
  • Always end by asking the candidate if they have any questions for you. Putting the ball in the candidate's court can often give you good information about their true motivations and level of interest.

Read more about streamlining the hiring process and interviewing for your medical aesthetic practice.

AmSpa members save 10% on postings on the medical spa job board .

Medical Spa Compensation

Implementing the right compensation structure is critical to the success of your med spa practice. The ideal structure takes into account incentivizing and rewarding your team properly, but also the profitability of your practice.

Keep in mind these five non-negotiable aspects of compensation :

  • Must be sustainable. Your compensation strategy must fit your practice's business needs based on factors like length of time open, fixed overhead, projected profits and industry benchmarks.
  • Must be a controllable expense. Your payroll structure must fit within your budget and must scale with the level of revenue your practice brings in.
  • Must be legally compliant. Medical spas are medical practices, and as such are subject to the same compensations restrictions as medical practices when it comes to things like paying commission .
  • Must reward skill and behavior. Be sure that your structure aligns with your team's performance and performance reviews, encourages growth, rewards continued training and learning new skills and rewards meeting performance goals.
  • Must provide clear guidelines for growth. To retain talent you need to incentivize based on clear, defined criteria, create a career path for the team member to develop, communicate goals regularly and establish a system to reward based on these goals.

Get more information on the three strategic components of med spa compensation: determining base pay, determining pay increases and setting a bonus structure .

Listen to AmSpa founder Alex Thiersch, JD discuss aesthetic injector salaries, what makes a quality injector and more with Mary Beth Hagan, founder and CEO of Titan Aesthetic Recruiting.

How to Open a Med Spa

Get more information on how to open a successful medical spa practice. Learn the basics of medical spa law: How to Open a Med Spa: Law >> Learn the business and legal ins and outs of medical spas without leaving your chair: Virtual Boot Camp >>

Learn the rules of successful med spa businesses

The medical aesthetics industry is growing quickly as talented medical professionals from a wide range of specialties enter the space. While these practitioners may understand how to work in or run medical practices, medical training does not cover how to run a profitable business. There is a lot of opportunity in running a medical spa, but it's still a competitive field and owning a business of any kind is never easy. Getting a handle on the basics of financials, team management and planning can give any med spa owner a leg up when opening a successful med spa practice.

Med Spa Boot Camp

Two days of deep-dive training on the business and laws of medical aesthetics. Learn from experts, network with your peers and get face-to-face with some of the leading brands in the industry.

Register Here!

Virtual Boot Camp

Medical spa legal and business education streaming directly to your screen. View these sessions on-demand and continually reference the information at your convenience for up to six months. 

Start Watching!

AmSpa Membership

AmSpa members receive online legal references for their state, a free 20-minute compliance consultation with the law firm ByrdAdatto, member pricing for AmSpa events, SOPs, forms and more.

Join Today!

medical spa business plan

January 3, 2024

Creating a med spa business plan: steps to get started.

medical spa business plan

If your goal is to open a med spa, you probably have a lot of questions that need answers, like: How much will it cost? Do I need to find a medical director ? Who is my target customer and how do I find clients?

A great way to start answering these questions is by putting pen to paper. Drafting a medical spa business plan is the perfect place to begin getting organized and answering key questions.

With a medical spa business plan, you can apply for financing , lock in fruitful partnerships , and better identify your path to success. 

Start thinking about your med spa business plan with step-by-step guidance. Let’s talk about fundamentals.

Essential elements of your med spa business plan

1. identify the opportunity.

The first step to starting your own business is identifying an existing problem and how you’ll solve it. Opening a med spa helps to meet the increasing demand for aesthetic procedures, but getting into specifics helps to zero-in on your unique approach and opportunity.

Here are some questions to ask yourself before getting started:

  • What are the gaps in the local market? Identify your advantages and position your medspa in a way that separates you from others in the area.
  • Who is my ideal customer? Consider who your ideal client is so that you can tailor your marketing to them directly.
  • What are my customer’s pain points? Consider the potential pain points of your customer—like seeking high-quality service with a reliable provider—and how you can best address them (hint: read your competitor’s online reviews to see how they are missing the mark and how they are winning).
  • What sets my business apart? Do you want to focus on providing high-quality treatment? Great prices? Better, holistic 1:1 service? Maybe choosing one treatment niche you can “own”? 
  • What services would I like to focus on? Do you envision yourself operating a botox spa, or are you more interested in working with lasers? Follow your passion, but do some market research to determine which services are most popular, and what is or isn’t being offered locally.

2. Marketing 

Marketing is essential to a successful business of any kind, and when opening a med spa, it’s a non-negotiable.

Firstly, you’ll want to suss out your competition—who they are, where they are, and what they offer. By understanding your competition, you can effectively position yourself in opposition to them and attract customers by differentiating your services. Identify their weaknesses and make them your strengths!

Once you’ve determined your market positioning, it’s time to consider how you’ll market your med spa. 

Essential med spa marketing activities :

  • Build a website : A website is the first step to establishing your online presence. It’s your 24/7 storefront. It should look professional, tell a story, and make booking easy.
  • Set up social media profiles : Expand your online reach and the amount of clients you can connect with by setting up profiles on social media . Check out our full guide for more tips and tricks to build your med spa’s social media presence .
  • Consider your content : Your social media profiles should feature a selection of carefully curated content that corresponds to your customers’ needs but also comes across as authentic. Be sure to include before and after photos, patient testimonials, and lifestyle content. Here are best before and after photo tips for growing your visual content!
  • Plan a grand opening event : This event will help to establish your business within your community, lets you network with other business owners and potential clients, and generally raises awareness of you and your services. Check out our full article for all the information you need to plan your med spa launch party .
  • Offer a membership program : Encourage loyalty to your med spa and build a rapport with your clientele by offering a membership program . Other practices have seen their average patient visits nearly double by employing this method!

Check out Moxie’s guide full of helpful tips and tricks to make your med spa’s first year (and beyond) a success!

3. Financial planning

While you may not have a spare $50K sitting around to fund your startup costs, keep in mind that med spa financing is available in the form of med spa loans as well as other options. 

Still, it’s important to determine what your costs will be, how much funding you’ll need, and how to prioritize your spending.

Questions to ask yourself:

  • Where am I planning on opening a med spa? The first thing you’ll need to think about is finding a space. The cost of your med spa location will depend largely on real estate rates in your area. Start small with a clean, comfortable space where you can greet and treat your clients.
  • What med spa services will I offer? Your service offerings will determine with equipment and supplies that you’ll need to acquire before opening your doors to the public, and will be a determining factor in your final budget. 
  • What med spa equipment will I need? On average, you can expect your equipment to cost $30 per square foot , and potentially higher if you plan on offering luxury services. We recommend starting with the basics, then adding to your arsenal once you’ve got some cash flow!
  • Do you want to buy or lease med spa equipment? With a strong resale market, buying med spa equipment can be a solid option, especially if you manage to secure funding. However, leasing also has its advantages—namely, keeping overhead down while giving you the freedom to trial different equipment.

4. Tools and equipment

Your tools and equipment will determine the quality of service you’re able to offer, so don’t skimp. 

Here are some of the tools and equipment to factor into your budget:

  • Electronic medical records (EMRs) : Using an electronic system can help you to keep track of your patients, make sure they’re scheduled for follow-up appointments, as well as track patient data. Some EMRs also include built-in point of sale components that can process payments and automate your marketing efforts, making them well worth the investment.
  • Light and laser-based systems : These systems are used for laser hair removal and skin rejuvenation, which remain some of the most popular med spa procedures . You can find this equipment secondhand, saving you 50% to 70% of the retail cost . 
  • Injectable supplies : Neuromodulators are all the rage these days, with clients regularly seeking out these procedures to reduce the appearance of fine lines, wrinkles, and other signs of aging. The US Botox market size was valued at $5.91 billion in 2021 and rose to $6.27 billion this year—and is projected to grow to $8.59 billion in 2029 .  Compared to other med spa procedures like lasers, injectables require a much smaller investment up-front, delivering high ROI for your burgeoning business.
  • Med spa furniture : When furnishing your first office, your priority should be comfort and practicality. We recommend a clean, minimalist aesthetic that prioritizes your clients' needs. Review our checklist for a full run-down of med spa furnishings and supplies. 

5. Measuring success (milestones and metrics)

The key to a successful startup lies in minimizing initial costs and maximizing revenue from the outset. Marketing, particularly digital marketing, is crucial for lead generation and revenue creation. Metrics like cost per conversion in digital marketing are vital for understanding the effectiveness of your marketing activities. 

Metrics to measure your med spa’s success:

  • Revenue : Maintaining sufficient cash on hand is crucial for the first year, ensuring the business thrives until it reaches the break-even point. Whereas most businesses aim to be profitable after 5 years, it’s possible to achieve break-even within 9 months to 1 year and profitability by year 2 through careful attention to overhead expenses and minimizing startup costs.
  • Return on investment (ROI) : Your ROI indicates the return you are seeing for your investment in marketing efforts. Calculate your ROI by dividing your net profit by your 
  • total investment—for example, if you spend $100 on a marketing campaign that generates $500 in profit, your ROI would be 5. 
  • Average monthly leads: Having an idea of how many leads you acquire in an average month will help you to identify abnormalities and marketing successes. Leads—whether from digital ads, social media, or word of mouth—should increase month over month. Find a tool to track leads via Meta, Hubspot, GoHighLevel, or your preferred CRM.
  • Return on ad spend (ROAS): This calculation determines the effectiveness of your ads, an important metric for any small business. To do this, simply divide any ad campaign-generated revenue by the amount you invested in them.
  • Net profit margin: Net profit margin = (net income / total revenue) x 100.                       In order for your business to be profitable, your expenses need to be lower than your revenue. You can increase this margin by offering more services, selling products, or lowering your overhead costs.
  • Customer satisfaction: What do your Google, Yelp, or social media reviews say? It’s important to build up positive reviews. They will help you grow organically and legitimize your business (and even SEO web rankings).

Building your own medical spa business plan

Take it one step at a time and plan out what your successful medspa will look like with a thoughtful, well-researched med spa business plan. 

Remember, you’re writing a business plan, not a memoir! Keep it concise and to the point, and before you know it, you’ll be one step closer to confidently opening a med spa.

‍ ‍ Reach out to the team at Moxie today to learn more about opening a medical spa.

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Executive Summary of a Medical Spa: Template & Example

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  • January 3, 2024
  • Business Plan , Executive Summary

Executive Summary Slide of a Medical Spa(Example)

A medical spa business plan needs a straightforward executive summary. This part of your plan is the first thing investors and partners see, and it should clearly outline what your medical spa is all about. It’s where you explain what makes your medical spa different and worth investing in.

We recommend using a two-slide PowerPoint format for this summary. The first slide should cover the basics of your business and the market you’re entering. Here, you detail your medical spa’s services, location, and what sets you apart. The second slide focuses on your management team and your financial plans, highlighting the people behind the business and how you expect the medical spa to grow financially.

This simple, two-slide approach ensures that your executive summary is easy to follow and covers all the essential points about your medical spa business.

The business plan template of a medical spa

Medical Spa Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Medical Spa Executive Summary: Page 1

Executive Summary Slide of a Medical Spa(Example)

Business Overview

The executive summary introduces the core aspects of your medical spa, including its name, location, and primary operations.

These details set the foundation for spotlighting the spa’s unique selling proposition (USP), which sets it apart within the competitive market. Whether it’s the specialization in advanced technologies, holistic wellness approaches, or a unique blend of treatments, the USP should be a focal point demonstrating the spa’s exceptional value to its audience.

Example: “Vitalize MedSpa,” strategically situated in [City/Neighborhood], occupies a 4,000-square-foot space, offering a comprehensive range of non-invasive cosmetic procedures. Our USP revolves around merging cutting-edge technology with personalized wellness programs, enhancing our clients’ natural beauty and overall well-being.

Market Overview

A comprehensive market analysis hinges on grasping the market’s scale, growth trajectory, and industry dynamics. Emphasizing trends, such as the growing demand for non-invasive cosmetic procedures and the merging landscape of personalized wellness initiatives, paints a vivid picture of the evolving market terrain. This understanding serves to position the medical spa within this framework.

Equally critical is the evaluation of the competitive landscape. This executive summary highlights key competitors, illustrating the distinctive positioning of the medical spa amidst this environment.

Example: The U.S. medical spa market, valued at $7.8 billion in 2022, projects a robust CAGR of +13.8% from 2023 to 2030. Emerging industry trends spotlight an escalating demand for non-invasive cosmetic procedures and a pronounced focus on personalized wellness. “Vitalize MedSpa” strategically aligns itself within this dynamic landscape, integrating avant-garde technology and bespoke wellness programs to cater to the evolving preferences of a discerning clientele.

Medical Spa Executive Summary: Page 2

Executive Summary Slide of a Medical Spa(Example)

Management Team

Highlighting the expertise and credentials of the management team adds credibility to the medical spa’s capability for success.

Profiles detailing the experiences and qualifications of key team members, particularly those with expertise in healthcare administration or specialized spa management, instill confidence in potential investors and partners.

Example: “Vitalize MedSpa” is spearheaded by leaders with extensive backgrounds in healthcare administration and wellness management. Our team comprises individuals with a collective experience of over 30 years in delivering exceptional client services and operational excellence.

Financial Plan

The financial plan overview should succinctly summarize the spa’s financial objectives and projections, including revenue targets and profit margins, offering a clear trajectory of the spa’s financial growth.

Example: “Vitalize MedSpa” aims to achieve $1.0 million in yearly revenue by 2028, targeting a 30% profit margin ( EBITDA ). We plan strategic investments in state-of-the-art equipment and assertive marketing strategies to drive sustainable growth, positioning the spa as a profitable and esteemed establishment within the industry.

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Spa Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Spa Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Spa Plan Here

You’ve come to the right place to create your spa business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their spas.

Below are links to each section of your spa business plan template:

Next Section: Executive Summary >

Spa Business Plan FAQs

What is a spa business plan.

A spa business plan (or day spa business plan) is used start and/or grow your spa business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.  

You can  easily complete your spa business plan using our Spa Business Plan Template here .

What Are the Main Types of Spa Businesses?

There are many types of spa businesses. Some spas offer more health-focused services like body rejuvenation, dietician recommendations, and gym and exercise facilities. Other day spas offer luxury accommodations such as massage therapies and skin treatments, while relaxing with wine in the most comfortable setting. A latest trend in  spa services is being able to offer cryotherapy service. 

What Are the Main Sources of Revenue and Expenses for Spas?

The primary source of revenue for spas are fees for services paid by the client. The client will choose from a list of spa services and purchase the package or service they want.

The key expenses for a spa business are the cost of purchasing the spa equipment and supplies. Other expenses are the rent and utilities for the facility as well as payroll and marketing costs.

How Do You Get Funding for Your Spa?

Spas are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Outside investors, friends, and/or family are other common funding sources. This is true for a business plan to open a spa as well as a sauna business plan.

What are the Steps To Start a Successful Spa Business?

Starting a spa can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include market research on the spa industry, potential target market size, information on the services or products you will offer, pricing, marketing strategies and a detailed financial forecast.   

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your spa . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your spa business is in compliance with local laws.

3. Register Your Spa Business - Once you have chosen a legal structure, the next step is to register your spa  with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Spa Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your spa . Your spa's marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Where Can I Get a Spa Business Plan PDF?

You can download our free spa business plan template PDF here . This is a sample spa business plan template you can use in PDF format.

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medical spa business plan

Growthink's Ultimate Business Plan Template

The world's #1 business plan template.

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Medical Spa Business Plan Template

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medical spa business plan

medical spa business plan

Home » Healthcare

A Sample Medical Spa Business Plan Template

A medical spa is a business that typically offers numerous health treatments. Unlike regular spas, medical spas pay detailed attention to more difficult issues such as widespread discoloration and wrinkles. The treatments include deeper chemical peels, injections (such as Botox), and laser treatments.

Available data from the United States shows that there are 19,919 Health & Wellness Spas in the US as of 2022, an increase of 0.4 percent from 2022. The number of businesses in the Health & Wellness Spas industry in the US has grown 0.4 percent per year on average over the five years between 2017 – 2022.

The Health & Wellness Spas industry in the US is labor intensive which means businesses are more reliant on labor than capital. The highest costs for business in The Health & Wellness Spas industry are Wages (69.6 percent), Purchases (5.3 percent), and Rent & Utilities (1.2 percent).

Steps on How to Write a Medical Spa Business Plan

Executive summary.

Amie Pamela® Medical Spa, Inc. is a licensed and registered medical spa center that will be based in Lake Havasu City, Arizona. The organization will serve those who need professional medical spa services (balneotherapy). We are going to be health-conscious and customer-centric with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

Amie Pamela is the founder and CEO of Amie Pamela® Medical Spa, Inc.

Company Profile

A. our products and services.

Amie Pamela® Medical Spa, Inc. will provide a wide range of services that revolve around balneotherapy treatments. That is providing deeper chemical peels, injections (such as Botox), and laser treatments, providing massages, dermal fillers, laser hair removal, body contouring, body sculpting, dermabrasion facials, providing skincare treatments, and retailing skincare and cosmetic merchandise.

Our products and services are designed to help our clients enjoy full restoration from peeling skins, reinvigoration of their skin, and relaxation of their bodies.

b. Nature of the Business

Our medical spa will operate on a Business to consumer business model. We will offer our services directly to the end-user without any middleman arrangement.

c. The Industry

Amie Pamela® Medical Spa, Inc. will operate under the Health and Wellness Spas industry.

d. Mission Statement

Our mission is to provide safe and secured medical spa treatment geared towards helping our clients enjoy full restoration from peeling skins, reinvigoration of their skin, and relaxation of their bodies.

e. Vision Statement

Our vision of establishing our medical spa is to become the pacesetter in every city where we are located.

f. Our Tagline (Slogan)

Amie Pamela® Medical Spa, Inc. – Brighter Skin, Reinvigorated Life!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Amie Pamela® Medical Spa, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure

  • Chief Operating Officer (Owner)
  • Spa Manager
  • Licensed Aesthetician
  • Experienced Esthetician (Laser Technician Med Spa)
  • Nurse Practitioner “Experienced Cosmetic Injector”
  • Medical Spa Sales/Patient Care Coordinator
  • Customer Service Officer (Receptionist)

i. Ownership/Shareholder Structure and Board Members

  • Amie Pamela (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Austin Normal (Board Member) 19 Percent Shares
  • Sydney Lance (Board Member) 10 Percent Shares
  • Moses Simone (Board Member) 10 Percent Shares
  • Mariah Gomez (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Ideal Location for medical spa
  • Highly experienced and qualified employees and management
  • Access to supplies
  • Highly secured and clean facility

b. Weakness

  • Inability to initially run and manage the organization without falling back to savings
  • Financial Limitations
  • Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
  • Inability to retain our highly experienced and qualified employees longer than we want.

c. Opportunities

  • Growing acceptance of medical spa treatment and services
  • Build upon existing clientele
  • Online market, new services, new technology, and of course the opening of new markets.

i. How Big is the Industry?

The Health and Wellness Spas industry is a growing industry. The industry reached a market size of 18 billion U.S. dollars in 2020. Within this industry, there were approximately 366 thousand employees and a total of over 22 thousand businesses.

ii. Is the Industry Growing or Declining?

Available statistics point to the fact that the industry is presently not growing and revenue for the industry has been adjusted from an increase to a decline. This is because the COVID-19 (coronavirus) pandemic has limited the Health and Wellness Spa industry’s ability to perform due to the risk of spreading the virus.

Please note that in the coming year (2022), the revenue for the industry is anticipated to decline slightly, but as the economy recovers and COVID-19 (coronavirus) cases subsequently drop in line with the nationwide vaccination rollout, industry revenue will likely increase.

iii. What are the Future Trends in the Industry

The Health and Wellness Spas industry is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the Health and Wellness Spas industry going forward.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the medical spa line of business. This is because the medical spa business is a niche idea in the Health and Wellness Spas industry.

v. Can You Sell a Franchise of your Business in the Future?

Amie Pamela® Medical Spa, Inc. has plans to sell franchises in the nearest future and we will target major cities with a growing working class and upwardly mobile people who are subjected to stress in the United States of America.

  • The spread of coronavirus and similar pandemic
  • The first year will be financially tight while we gain customers and pay off loans
  • Management of employees requires time, money, and efforts
  • The medical and health department could change their regulatory status and decide to regulate enforce strict regulations that can strangulate new business
  • The arrival of competitors within our market space.

i. Who are the Major Competitors?

  • Canyon Ranch
  • Montage Hotels & Resorts
  • The Woodhouse Spas Corporation
  • Massage Envy Franchising LLC
  • Radiance Medspa
  • Pure Vanity
  • V/O Med Spa
  • Kalologie 360 Spa
  • Sirius Day Spa
  • Face to Face Spa
  • Massage Green Spa
  • The Elements Massage brand
  • Infinity Med Spa
  • Trifecta Med Spa Downtown
  • Cadella Medical Spa and Wellness Center
  • SOLUX Med Spa
  • Georgetown Allure Medical Spa
  • The Natural Look MedSpa
  • Persona Medical Spa
  • Radiant Skin
  • Simply Beautiful Medical Spa
  • Reverse Laser and Medical Aesthetics, LLC
  • Lake Austin Spa Resort
  • We Care Detox Spa

ii. Is There a Franchise for Medical Spa Business? 

Yes, there are franchise opportunities for the medical spa business, and here are some of them;

  • Radiance Medspa ($269,300 – $533,300)
  • Massage Green Spa (Initial investment: $170,000 – $282,000)
  • Pure Vanity (Initial investment: $387,000 – $746,000)
  • V/O Boutique Medical Spa (Initial investment: $583,850 – $723,900)
  • Kalologie 360 Spa (Initial investment: $150,000 – $460,000)
  • The Elements Massage brand (Initial investment: $312,650 – $560,750)
  • Sirius Day Spa (Initial investment: $477,950 – $698,750)
  • The Woodhouse Spas Corporation (Initial investment: $1,231,600 – $1,833,100)
  • Spavia (Initial investment: $292,465 – $636,905)
  • Face to Face Spa (Initial investment: $237,000 – $444,000).

iii. Are There Policies, Regulations, or Zoning Laws Affecting Hospice Agencies?

Yes, there are county and state regulations for medical spa business and it is important to state that each state has its requirements as there are different laws and costs per state, it’s important to do your research into local regulations and zoning policies.

Administering Botox, collagen, and Restylane in California is a medical procedure and is regulated by the medical board of California. In New York, spas can be owned by anyone. However, if you wish to perform medical treatments such as Botox and fillers, the procedures must be performed by a medical professional and paid directly to the medical professional.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises of adults above 18 years old who have the finance to do business with us.

ii. Level of Educational

We don’t have any restriction on the level of education of those we will welcome to our medical spa.

iii. Income Level

We don’t have any cap on the income level of those who we will welcome to our medical spa.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome them to our medical spa.

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome to our medical spa but we will prefer people that speak English and Spanish.

vi. Geographical Location

Anybody from any geographical location will be welcomed in our medical spa.

vii. Lifestyle

Amie Pamela® Medical Spa, Inc. will not restrict any person from accessing our facility and services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch the Attention of Potential Clients.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with other healthcare service providers and related organizations in our Area

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for each of our clients.
  • Create an efficient content marketing strategy.
  • Create a community for our freelance marketers and influencers.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Amie Pamela® Medical Spa, Inc. will make sure it covers time, service delivery, supplies, premium, economy or value, and full medical spa (balneotherapy) package for each of our clients. In all our pricing strategy will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, hospitals, freelance marketers, and social media influencers to help refer clients to us.

Amie Pamela® Medical Spa, Inc. will also leverage the 4 Ps of marketing which are the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need medical spa supplies and medications per time means that Amie Pamela® Medical Spa, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Amie Pamela® Medical Spa, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Amie Pamela® Medical Spa, Inc., we offer services, so we don’t accommodate return policy, but we will make sure we give out incentives from time to time to our esteem customers.

e. Customer Support Strategy

Our customer support strategy will involve seeking customers’ feedback. This will help us provide excellent customer service to all our clients, it will help us to first understand their needs, experiences, and pain points. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnerships and referrals that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Medical Spa?

  • The business is open for the day’s work
  • The spa beds and equipment are cleaned, adjusted, and set for the day’s job
  • Customers are attended to
  • Scheduled maintenance and servicing of ambulettes are carried out
  • Marketing/website upkeep
  • Administrative duties
  • The business is closed for the day.

b. Production Process (If Any)

There is no production process when it comes to the medical spa business .

c. Service Procedure (If Any)

Medical spas’ service procedure vary widely and depend greatly on the medical director or owner’s experience and predilection. At Amie Pamela® Medical Spa, Inc., our service procedure will include microdermabrasion, mild chemical peels, medical facials, laser hair removal, photo rejuvenation, botulinum toxin, and injectable fillers.

d. The Supply Chain

Amie Pamela® Medical Spa, Inc. will establish a business relationship with wholesale supplies of medical spa supplies and medications.

e. Sources of Income

Amie Pamela® Medical Spa, Inc. make money from;

  • Providing treatments include deeper chemical peels, injections (such as Botox), and laser treatments
  • Providing massages
  • Dermal Fillers.
  • Laser Hair Removal.
  • Body Contouring (Body Sculpting)
  • Dermabrasion Facials.
  • Providing skincare treatments
  • Retailing skincare and cosmetic merchandise

Financial Plan

A. amount needed to start our medical spa.

Amie Pamela® Medical Spa, Inc. would need an estimate of $285,500 to successfully set up our medical spa in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $70,000.
  • Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $40,000
  • Start-up inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $120,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Amie Pamela® Medical Spa, Inc. will not build a new facility for our medical spa; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our facility.

d. What are the Ongoing Expenses for Running a Medical Spa Business?

  • Cost of stocking up supplies
  • Utility bills (gas, internet, phone bills, signage and sewage et al)
  • Maintenance and repair of equipment
  • Salaries of employees

e. What is the Average Salary of your Staff?

  • Chief Operating Officer (Owner) – $68,000 Per Year
  • Spa Manager – $48,000 Per Year
  • Licensed Aesthetician- $47,000 Per Year
  • Experienced Esthetician (Laser Technician Med Spa) – $47,000 Per Year
  • Nurse Practitioner “Experienced Cosmetic Injector” – $47,000 Per Year
  • Sales/Patient Care Coordinator – $38,000 Per Year
  • Accountant – $38,000 Per Year
  • Customer Service Officer (Receptionist) – $26,100 Per Year

f. How Do You Get Funding to Start a Medical Spa Business

  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from the bank
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

At Amie Pamela® Medical Spa, Inc. our service charge will range anywhere from $175 to $500 depending on the services rendered.

b. Sales Forecast?

  • First Fiscal Year (FY1): $550,000
  • Second Fiscal Year (FY2): $950,000
  • Third Fiscal Year (FY3): $1.5 million

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1): $175,000 (50% of revenue generated)
  • Second Fiscal Year (FY2): $337,000 (45% of revenue generated)
  • Third Fiscal Year (FY3): $540,000 (45% of revenue generated)

d. Profit Margin of a Medical spa Product/Service

The ideal profit margin we hope to make at Amie Pamela® Medical Spa, Inc. will be between 35 and 50 percent on service charges.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Amie Pamela® Medical Spa, Inc. will grow our medical spa by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why? (Geographical Locations)

Amie Pamela® Medical Spa, Inc. plans to expand to Sumter, South Carolina, Tinton Falls, New Jersey, Santa Fe, California, Stillwater, Oklahoma, Longboat Key, Florida, Wintergreen, Virginia, Charleston, West Virginia, Palm Beach Gardens, Florida, and Portland, Oregon.

The reason we intend to expand to these location is the fact that, for example, Portland boasts of having the highest number per capita in the U.S.

The founder of Amie Pamela® Medical Spa, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Amie Pamela is already grooming her daughter Mrs. Andrea McKenzie to take over from her. Mrs. Andrea McKenzie is at the moment being groomed to go through the company’s employment process without any bias.

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Glow medical spa.

Lizette Jauregui is a Certified Aesthetic Nurse who has been practicing the arts of facial sculpting since 2018, specializing in Botox and Dermal Filler injections.  While working with adults in Internal Medicine, Lizette developed a passion for teaching patients on health promotion and disease prevention, as most of her patients suffered from obesity related complications. Lizette enjoys making people feel confident by helping them look better inside out.

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Jessica Wenzel is a Registered Nurse and accredited Nurse Injector at Better Beauty Care. She received her associate degree in Nursing from Craven Community College in 2014 and now holds a baccalaureate degree in the same. Jessica’s tenure in critical care has provided the skillset and attention to detail necessary for an excellent nurse injector – she enjoys developing a connection with patients and makes it a priority to ensure an individualized assessment and positive experience with every encounter.

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Our Services

Neurotoxins, skin resurfacing, cbd+ skin care, what is hydrafacial®.

Botox Cosmetic and Dysport injections are very effective dermal fillers for reduction or elimination of the appearance of fine lines and wrinkles on the face. Botox injections can be both therapeutic and preventative. Patients choose Botox and Dysport injections as they age to treat fine lines on the face around the eyes, forehead, and mouth, but these injections can also be used at younger ages to prevent and postpone the appearance of wrinkles and fine lines. Botox and Dysport filler injections can also be used to treat muscle spasms and some migraines.

Botox® and Dysport® are FDA-approved options for reducing wrinkles and smoothing skin. They temporarily relax muscles to smooth out lines around the eyes, forehead, frown lines, and lips. Our practitioners can help you decide which product is the best option for you.

What is Laser Genesis?

Laser Genesis is a breakthrough laser treatment that stimulates the skin's natural processes to reverse the signs of aging and sun damage and promote a vibrant, healthy looking complexion.

Opus skin resurfacing is the latest skin rejuvenation procedure to reverse common signs of aging without surgery or injections. Also known as Opus Fractionated Plasma. When it comes to aging skin, laser-based skin resurfacing has been the treatment of choice for decades.

Secret RF Microneedling

Dermal remodeling is a process by which the skin can be restored and rejuvenated. Reducing several skin concerns of the face and body. The Secret RF system promotes rapid cell regeneration without damaging underlying layers of skin. Skin conditions that were once difficult to treat can be improved in a fast treatment with little to no downtime.

TED is an ultrasound-based system that uses sound waves' power and air pressure combined with topical Hair Care Formula. The sound waves and air pressure allow deeper penetration into the scalp of this powerful hair growth formula.

Medical weight loss refers to the use of medicine to contribute to a person's ability to attain and maintain a healthy weight. We specialize in the use of Phentermine for its appetite suppressing properties.

Our injectable fillers can sculpt and smooth your face in many ways. Whether you want fuller lips, contoured cheeks, or a sculpted jawline, we have many options available. Our FDA-approved HA fillers can safely help you reach your aesthetic goals in just a few office visits.

Known for its healing properties, cannabidiol offers some serious antioxidant and anti-inflammatory benefits which can be beneficial in treating skin concerns like inflammation, dryness and free radical damage.

Featured services

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Aging is unavoidable and takes a toll on your skin. However, rejuvenating treatments, Opus Plasma's new patented technology, can help reduce these cosmetic concerns and give you a more youthful appearance, reversing the effects of time.

When Juvederm is injected into your skin, hyaluronic acid (HA) is restored, adding volume to smooth away facial wrinkles and folds. This leads to very natural looking and natural feeling results.

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Restore and Rejuvenate Your Skin Wherever You Are!

Beauty is a quality that requires regular upkeep. Natural beauty always shows, but at times you may need to pamper your skin a little to take it to the next level. Life sometimes gets too busy to keep beauty routines in. You may be too busy with other things in life and may not get time to visit a spa, or you may be caring for another person you cannot leave alone and so on. There are many reasons why a person might have trouble maintaining their skincare treatments. At Better Beauty Care we care for you, which is why we have introduced a fully equipped Botox on demand service just for you!

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Treatment You Can Trust

BOTOX ® Cosmetic is an established brand that delivers consistent results. When surveyed,  of respondents say treatment is worth the investment. In fact, BOTOX ® Cosmetic is the only treatment of its kind evaluated by the FDA for safety and efficacy in three treatment areas, as well as for patient satisfaction in frown lines and forehead lines in adults.

20 Years of Botox ® Cosmetic

Since FDA approval in 2002, BOTOX ® Cosmetic is the #1 selling product of its kind on the market. The history of BOTOX ® Cosmetic is a remarkable story of how a potent substance has been harnessed for both medical and aesthetic benefits. The company conducted clinical trials and submitted the data to the FDA, which shepherded the product’s first approved therapeutic use.

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Now Accepting In-Person Appointments

If you’re ready to schedule your VIP house call or simply want to learn more about the procedures, we give you the answers and reassurance you need to make the decision that’s right for you.

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Working Hours

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Logo West Point Medical Center

Aesthetic Center

Aesthetic Treatments for Good Looks

Get effective Aesthetics treatment at West Point Medical Center since 2006. Revitalize your skin with modern techniques which will surprise you.



West Point Aesthetic Center is entirely devoted to giving you the treatment you need to feel and look your best! Since 2006 West Point has been offering skin rejuvenation and renewal treatments. We use the most modern and effective techniques in our state-of-the-art offices, our staff can effectively help you with a variety of cosmetic therapies.

Our Focus on Quality

You can feel confident in the quality of our consultation and treatments provided at WPMC’s Med Spa in Fontana . Our medical providers, Atul Bembi D.O , Board Certified Family Practice Physician, and Wendy Amezcua PAC, nurses, and licensed aestheticians all work together to help you achieve results and make your treatment as safe and effective as possible.

Consultations are free

WPMC’s Aesthetic Center offers complimentary consultations to properly analyze your skin’s condition using a facial analysis system. We can help you determine the best treatment to achieve your desired results. A skincare professional will guide you through the latest in cosmetic treatments and clinical breakthroughs and help create a treatment plan tailored to accomplish your desired results.

Offered Treatment

Botox and fillers, facial rejuvenation, body treatments.

Botox and Fillers are skin injectables that are very popular as non-surgical beauty treatments. Both are inserted by way of needles into the skin. Botox and Fillers are used for muscle growth or to plump up your skin to remove wrinkles. At West Point Aesthetic Center, our medical professionals have advanced knowledge of aesthetic treatments and can advise you on suitable procedures for any cosmetic alterations. We offer botox and filler treatments at our centers across California. If you’re not sure which one to choose, let us explain in detail about Botox and Fillers.

Botox is a skin injection derived from a certain kind of bacteria, from which the treatment gets its name. It’s used as a skin injectable and can effectively treat wrinkles, though it can also treat other conditions.Botox prevents the muscles from contracting by blocking nerve signals. This causes wrinkles to relax and soften.

Fillers, also known as dermal fillers, are also injection-based treatments for removing wrinkles. However, fillers consist of certain compounds that add depth and volume to your skin, rather than blocking nerve signals to the muscles as with Botox. Fillers can be used on any part of your body, including facial skin and forehead. The primary difference between Botox and Filers is that while Botox relaxes fine lines and wrinkles by blocking nerve signals to the muscles, the latter fills in the wrinkles.

What are Botox and Fillers used for?

Botox and fillers have several physical and mental benefits. Botox helps to relax the muscles and combat the effects of age on your skin. Dermal Fillers provide volume to the skin and also reduce the impact of age. Both these treatments are used to treat the following conditions:

  • Fine lines and wrinkles
  • Dark circles
  • Sunk cheeks

Botox and Fillers at West Point Aesthetics Center

Remove your aging signs with Botox and Dermal Filler treatments at WPAC and discover a new, confident you. With injectable treatments at our Aesthetic Med Spa Center, you can rest assured of:

  • Minimal Downtime
  • An Effective Non-Surgical Treatment
  • Natural Results
  • Periodic Touch-Up Sessions

West Point Aesthetics Center prioritizes your wellness as a core value in our work. We seek to empower every customer so that they can be confident and at their very best. We’re leaders in non-surgical and non-invasive treatments using multiple therapies. We offer BBL Photo Facials, Profractional XC Therapy, Latisse Solution, SkinTyte, and PRP. All our treatments are done by qualified practitioners and aestheticians who ensure that it’s a safe, and rejuvenating experience for you. Whether you want to get rid of that acne or those signs of aging, our skin rejuvenation treatments will make you want to flaunt your flawless skin. Our non-invasive treatments are suitable for any skin type and can bring you results in the form of healthy, natural, and youthful-looking skin. Our aestheticians are completely aligned with our mission to encourage everyone to look and feel their best with younger-looking skin. Trust us to turn back the clock with our cutting-edge facial rejuvenation treatments.

Facial Rejuvenation Treatments at West Point Aesthetic Center

  • BBL photo facial BBL Photo Facial is a groundbreaking facial rejuvenation treatment that has been proven by Stanford researchers. It’s an innovative technology that delivers light in a unique way that functionally rejuvenates skin and delays skin aging. BBL is used to treat sun damage, age spots, brown spots, broken capillaries, and red skin.
  • Profractional XP therapy Profractional is a laser therapy that ablates small channels into the skin to initiate a natural wound healing response in the body. Leaving the surrounding tissue intact, this treatment promotes rapid healing. Can be used to treat Lesions, Acne, Skin Firmness, and Uneven Skin Texture.
  • Latisse solution: Another innovative treatment, the Latisse treatment is the exclusive treatment for growing fuller eyelashes that have been approved by the FDA. With this treatment, you can grow longer, thicker, and darker eyebrows in just 10-12 weeks.
  • PRP PRP or Platelet Rich Plasma is blood plasma with concentrated platelets that are responsible for tissue repair and regeneration. Dr. Atul Bembi uses PRP injections to treat fine lines and wrinkles, improve skin texture and deliver a full facial rejuvenation.
  • Skin type The short form for skin tightening, this laser-based procedure is designed to remove loose and saggy skin into the firm and tight skin. The skin produces more collagen in the area where the laser is focused. Collagen improves the elasticity of your skin and makes it firm.

West Point Aesthetics Center also offers various advanced body treatments such as hair removal, weight control, fat loss, skin tightening, varicose vein treatment, etc. All our procedures are non-invasive, safe, and highly effective. We offer complimentary consultations to recommend the best treatment to you. Our body treatments include:

  • Skin Tightening
  • Fat Cell Reduction
  • Vaginal Rejuvenation
  • Nail Fungus
  • Hair Removal
  • Weight Loss
  • Skin Rejuvenation
  • Loss of Volume
  • Varicose Veins

We are located at

West Point Medical Center provides urgent care services to residents and businesses of Rancho Cucamonga, Fontana, San Bernardino, and surrounding communities. As a walk-in clinic near me, our Urgent Care Clinics serving the Inland Empire area offer extended hours of operation to provide you with quick medical care.

Fontana Urgent Care

7774 Cherry Ave Suite A Fontana, CA 92336, Call: (909) 355-1296 ‍

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Rancho Cucamonga

8520 Archibald Ave Suite Rancho Cucamonga, CA 91730, Call: (909) 481-3909

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San Bernardino West Point Medical Center

San Bernardino, CA

1800 Medical Center, Dr Suite #99 San Bernardino, CA 92411, Call: (909) 880-6400

Patients are quickly seen by our experienced staff on an appointment or walk-in basis. At West point Medical Center we are here to serve you!

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Get to know us

Advanced laser treatments + nonsurgical aesthetics.

Dr. Mantha and her team help men and women look and feel their best with advanced laser treatments and innovative anti-aging solutions at our med spa in upland. With over a decade of experience and state-of-the-art laser technology, we provide superior service and quality care. Our med spa and clinic specializes in advanced laser treatments and skin rejuvenation utilizing state-of-the art equipment and exclusive skincare lines. Whether you want to treat a specific skin concern, reduce signs of aging or enhance your appearance, you can trust our experts to deliver amazing results!

Dr. Mantha offers a complimentary skincare consultation for all new patients to find a treatment plan that is right for you. Call us to schedule your consultation.

Skin Resurfacing Skin Rejuvenation Laser Facials Skin Tightening

Botox Juvederm Collagen Fillers HA Fillers

Sculpture Mona Lisa Touch Hair Removal Body Contouring

Schedule Your Consultation

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Dr. Usha Mantha

Md, faafp, mrcog.

Dr. Mantha is the founder and owner of Verve Med Spa In Upland, California. An experienced specialist in medical aesthetics, and a physician with 30+ years of clinical experience, Dr. Mantha helps women and men achieve beauty, health and confidence from the inside out. 

Dr. Mantha is also a trained and experience weight loss expert. She is an active member of the Obesity Medicine Association, The American Board of Obesity Medicine, and The Center for Medical Weight Loss. 

medical spa business plan

Providing superior service, quality care and patient safety are top priorities at our practice. We work every day to be the most educated and highly trained skin care specialists in the Inland Empire. Dr. Usha Mantha

Years Experience

Happy clients, before & after results gallery, laser aesthetics, mona lisa touch, vaginal regeneration.

The laser vaginal rejuvenation treatment, Mona Lisa Touch, is a revolutionary technology that has changed the life of millions of women across the globe. Performed exclusively at Verve Med Spa by Dr. Mantha.

Picosure Technology

  • Tattoo Removal

PicoSure® uses the latest laser technology to remove all colors and hues of tattoos by delivering ultra-short picosecond pulses of energy into the skin. These pulses create a PressureWave™ that targets the pigment of tattoo ink while avoiding unmarked skin

3 easy step

How to get a service.


You can easily book consultation from our website


Visit Us and get the desired treatements


After the treatment we will finialize for best results.

Customer Reviews

What they’re talking about us.

I recently got the vampire facial and I just have to say I'm truly in love. Dr mantha and her staff are very professional and care so much about their clients. My experience there was good from the second I stepped in the door to the second I left. The prices are great and you really are getting the best service. Would highly recommend.

Katie P.

Ontario, CA

I LOVE Dr Mantha!! I can't say enough good things about the staff and the doctor. When you first walk in the waiting area is small but really cute. But you normally don't wait very long .... You'll be called in pretty quickly if you're on time for your appointment. The prices are extremely reasonable I've been to many Med Spas so I definitely...

Rosey P.

Highland, CA

You turn 50 and you look in the mirror and start to see flaws. I had brown age spots due to being out in the sun. Thank you to Dr. Mantha and her magic laser wand and 3 treatments they were gone. Feeling 55 and fabulous. Thank you for making me look younger and youthful. Excited to wear no makeup and go out!

Terri G.

Rancho Cucamonga, CA

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Unlock Your Weight Loss Journey in Upland, CA with Verve Med Spa

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  1. Medical Spa Business Plan PDF Example

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  2. 21+ SPA & Salon Business Plan Templates

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  4. 21+ SPA & Salon Business Plan Templates

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  5. The Business Plan Blueprint for Med Spa +Template PDF

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  6. Salon Floor Plan Examples

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  1. Social Media Workshop For Medical Spa & Aesthetic Medical Practices (Recorded May 6, 2021)

  2. Your biggest asset in business will be your ability to run it


  4. Earn Rs.1,00,000/month By starting this Salon and Spa Business #shorts #salonbusiness #salon

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  6. Increase Your Medical Spa Profit


  1. Spa Business Plan

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  3. Medical Spa Business Plan (2024)

    Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below: Medical spa build-out: $50,000. Equipment, supplies, and materials: $20,000. Three months of overhead expenses (payroll, rent, utilities): $160,000.

  4. Med Spa Business Planning: A…

    If you are expanding your medical practice to include a spa and you have an existing clientele base that will support, begin with an Assumed Actual Capacity Rate of 20-35%. An average you could calculate is 4% growth per month. Goal to be met by the end of year one is 45% capacity.

  5. Medical Spa Business Plan Template

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a medical spa, your marketing plan should include the following: Product: In the product section, you should reiterate the type of medical spa company that you documented in your Company Analysis.

  6. Business Plan Template for Your Med Spa

    A detailed, well thought out business plan is an essential first step to building a med spa that is poised to thrive now and in the future. With our customizable medical spa business plan template, you'll be prompted to think about all the critical aspects of your business, from your launch strategy to your retail offers to staffing needs ...

  7. Ultimate Medical Spa Business Plan Blueprint +Template PDF

    Learn to write a Medical Spa business plan. Download our expertly crafted Med Spa business plan PDF template with 16 essential sections. The average American woman spends $1,000 annually on beauty treatments. This includes everything from facials and massages to injectables and laser hair removal. The medical spa industry is well-positioned to ...

  8. Sample Medical Spa Business Plan

    The medical spa business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your medical spa as Growthink's Ultimate Medical Spa Business Plan Template, but it can help you write a medical spa business plan of your own. Example - TranquilTreat MedSpa

  9. Medical Spa Business Plan: A Checklist for Aspiring Business Bosses

    The operations section of your medical spa business plan will describe your facilities, outline the complete tech requirements, and list every major piece of equipment you'll need to keep the lights on and the customers happy. Facilities: This includes the characteristic of a good location, the space range you'll need to run your business ...

  10. The #1 Medical Spa Business Plan Template & Guidebook

    1. Describe the Purpose of Your Medical Spa Business. The first step to writing your business plan is to describe the purpose of your medical spa business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers' problems.

  11. How to Create Your Medical Spa Business Plan [+15 Key Elements]

    When writing a business plan for a medical spa, make sure to include these essential sections. 1. Executive summary. Although this section comes first in the business plan, it's easier if you write it last. The executive summary highlights the key points of your business plan. Write a quick description of your company, target client ...

  12. How to Start a Medical Spa

    Open for Business. 1. Choose the Name for Your Medical Spa. The first step to opening a medical spa is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable.

  13. Creating a medical spa business plan: a guide for entrepreneurs

    Step 2: Structure your medical spa finances. In the end, a business can be dissected into the money that gets out and that gets into your business. A financial plan is a mandatory part of any medical spa business plan. In fact, any new business that kicks off without financial statements is likely doomed.

  14. Health Spa Business Plan Example

    Energy Works : Reiki (1/2 hour $35, 1 hour $60), energy revitalization (1 hour $60), and therapeutic touch (1 hour $60). Customers will include people wishing to strengthen their physical body, mind, and spirit through the cleaning and revitalizing of their energetic system (i.e., aura, human energy field).

  15. Medical Spa Business Plan PDF Example

    Our medical spa business plan is designed to address all crucial aspects necessary for a comprehensive strategic outline. It elaborates on the spa's treatment offerings, marketing strategies, industry landscape, competitive positioning, operational structure, and financial forecasts.

  16. Medical Spa Business Plan Template (2024)

    Writing a business plan for a medical spa is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the ...

  17. How to Start a Med Spa Business

    Download Here. 2. Medical spa business plan. A detailed business plan is essential for a successful medical spa practice. In any small business it is possible to be busy, to be generating a lot of cash and to still be losing money. It's important to remember that sales don't always equal profitability.

  18. Creating a Medical Spa Business Plan: First Step to Open a Medspa

    Essential elements of your med spa business plan. 1. Identify the opportunity. The first step to starting your own business is identifying an existing problem and how you'll solve it. Opening a med spa helps to meet the increasing demand for aesthetic procedures, but getting into specifics helps to zero-in on your unique approach and opportunity.

  19. Executive Summary of a Medical Spa: Template & Example

    Equally critical is the evaluation of the competitive landscape. This executive summary highlights key competitors, illustrating the distinctive positioning of the medical spa amidst this environment. The U.S. medical spa market, valued at $7.8 billion in 2022, projects a robust CAGR of +13.8% from 2023 to 2030.

  20. Spa Business Plan Template and Example (2024)

    Starting a spa can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.. 1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include market research on the spa industry, potential target ...

  21. Medical Spa Business Plan Template

    The World's #1 Medical Spa Business Plan Template — it's the quickest and easiest way to create a winning Medical Spa business plan, period! Quickly & easily finish your business plan. Turn your ideas into reality. Get funding from lenders & investors. Dominate your competitors.

  22. A Sample Medical Spa Business Plan Template

    A medical spa is a business that typically offers numerous health treatments. Unlike regular spas, medical spas pay detailed attention to more difficult issues such as widespread discoloration and wrinkles. The treatments include deeper chemical peels, injections (such as Botox), and laser treatments. Available data from the United States shows ...

  23. THE BEST 10 Medical Spas in FONTANA, CA

    Best Medical Spas in Fontana, CA - Euphoria Medspa, Skin Perfect Medical Aesthetics, Salt Oasis, West Point Aesthetic Center, New Image Med Spa, Glow Beauty Bar, The Beauty Medics, Skin Clinic MedSpa, LaserAway, Inspired Med Spa.

  24. Glow Medical Spa

    Now AcceptingIn-Person Appointments. If you're ready to schedule your VIP house call or simply want to learn more about the procedures, we give you the answers and reassurance you need to make the decision that's right for you. (or) (626) 759-4001. Glow Medical Spa in Fontana, CA offers a variety of aesthetic treatments to include Dysport ...

  25. Aesthetics Med Spa

    West Point Aesthetic Center is entirely devoted to giving you the treatment you need to feel and look your best! Since 2006 West Point has been offering skin rejuvenation and renewal treatments. We use the most modern and effective techniques in our state-of-the-art offices, our staff can effectively help you with a variety of cosmetic therapies.

  26. Med Spa Upland CA, Laser Med Spa Fontana, CA

    MD, FAAFP, MRCOG. Dr. Mantha is the founder and owner of Verve Med Spa In Upland, California. An experienced specialist in medical aesthetics, and a physician with 30+ years of clinical experience, Dr. Mantha helps women and men achieve beauty, health and confidence from the inside out. Dr. Mantha is also a trained and experience weight loss ...