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Goodyear: Aquatred Launch Case Solution & Answer

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2.3.      Problems

Goodyear had been a good performer in the field of tires and has dominated the market for long time. With the passage of time, the problems started to occur which are listed below.

• The decision of diversification in oil and gas proved to have caused some problems. The company lost focus on its core business.
• The company experienced a management buyout after it experienced an attempted takeover by Sir James Gold Smith in 1986. This buyout increased the debt of the company, which in turn reduced the work force by 13 % between 1987 and 1991.
• Good Year was spending $1million per day in the debt which was huge amount to be covered. The debt also affected the company’s performance and reduced the earnings.

Goodyear Aquatred Launch Case Solution & Answer

• Dealerships also created problem and threat faced by the company as they affected the image of company at large.
• In order to counter the dealer issue, the company started to open its outlets almost 200 outlet’s in year, which in 1993 rose to 1300 outlets. This increase in number of outlets created problems for the company, operational costs were increased and the company was not able to handle such a large number of stores.
• Employees started to develop different perceptions regarding the company and its outlet, which they were not considering according to the company’s strategic position that was set by the company before opening the outlets.
• The new management was hired which took completely different approach. This also affected the sentiments of workers which were working for so long. Workers were demotivated and lost the passion that they had with the previous management as they give them opportunity to give suggestions.
• Launching new product at the time when the company was facing such a big problem increased the amount of work for the company and made it difficult to deal with numerous problems.

3.0. Under the given situation, was Aquatred the right product for Goodyear to launch? Why?

The situations and problems that were revolving around the company were not that much suitable or in favor of the Aquarted tries to be launched. The company was already surrounded by number of problems related to the distribution channels, pricing and its outlets performance.This is discussed below:

• Aquarted was praised by the buyers due to its performance, but the company was not able to meet the demand.Estimated investment in production was calculated to be around 2 million.The company was having financial problems and had limited resources.It was not able to meet the demand that would in turn affect the image of the company.
• Initially, the top management was unable to decide about launch of the product,ultimately they decided to launch the product during the winter Olympics.The production was already lower due to the fact that it could barely fulfill the local car demand, but not the imported cars at the same time.
• The pricing set for the tires was at premium,whereas all other competitors were offering price at the lower rates. During the research, it was identified that the customer had not given more value to the tires which have more millage and are low in the price as well.
• The company was also having supply chain problems which were prevailing for the long time.It was not solved till the time of launching new product. In these circumstances,launching new product would result in negative publicity for both the product and the company itself.
• The company had taken the initiatives to solve the problem for which committee of 10 members was also established. The direct reporting would be conducted from the retailers. However,the problem was prevailed, which negatively affected the launch of new products.
• During the survey of aquarted,it was noticed through the mystery shopping that the retailer were selling the products at different prices, almost 10 different prices were quoted during the survey by different retailers. This was also a setback of Goodyear’s strategy.
• Retailers asked the managementto invest more on the advertising or at least invest to the same level of Bridge stone and other companies.The competitors were investing heavily in marketing;how ever the company rejected the demand.
• Retailers were not trained that much as revealed during the mystery shopping.The person from Goodyear went to purchase the tire and he found out that the retailers had different opinions about the performance of the product……….. This  is just a sample partial work. Please place the order on the website to get your own originally done case solution

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Goodyear: The Aquatred Launch (Condensed) Harvard Case Solution & Analysis

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Goodyear plans to launch an innovative tire price sensitive and highly competitive category. This case deals with channel conflict and governance issues arising in mature product categories . "Hide by Samuel Chun Source: Harvard Business School 13 pages. Publication Date: November 3, 1999. Prod. #: 500039-PDF-ENG

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Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis

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Email us for Any Case Solution at: [email protected] Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: Samuel Chun Get Case Study Solution and Analysis of Goodyear The Aquatred Launch (Condensed) in a FAIR PRICE!! Steps for Case Study Solution Analysis: 1. Introduction of Goodyear The Aquatred Launch (Condensed) Case Solution The Goodyear The Aquatred Launch (Condensed) case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Goodyear The Aquatred Launch (Condensed) case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Goodyear The Aquatred Launch (Condensed) case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Goodyear The Aquatred Launch (Condensed) case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of Goodyear The Aquatred Launch (Condensed) Case Solution Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Goodyear The Aquatred Launch (Condensed) is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the Goodyear The Aquatred Launch (Condensed) HBR Case Study The objective of the case should be focused on. This is doing the Goodyear The Aquatred Launch (Condensed) Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 4. SWOT analysis of Goodyear The Aquatred Launch (Condensed) An important tool that helps in addressing the central issue of the case and coming up with Goodyear The Aquatred Launch (Condensed) HBR case solution is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Goodyear The Aquatred Launch (Condensed) Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the Goodyear The Aquatred Launch (Condensed) Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. 5. Porter Five Forces Analysis for Goodyear The Aquatred Launch (Condensed) Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Goodyear The Aquatred Launch (Condensed) operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of Goodyear The Aquatred Launch (Condensed) Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of Goodyear The Aquatred Launch (Condensed) This is an analysis carried out to know about the internal strengths and capabilities of Goodyear The Aquatred Launch (Condensed) . Under the VRIO analysis, the following steps are carried out: • The internal resources of Goodyear The Aquatred Launch (Condensed) are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of Goodyear The Aquatred Launch (Condensed) The Value chain analysis of Goodyear The Aquatred Launch (Condensed) helps in identifying the activities of an organization, and how these add value in terms of Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Recognizing value creating activities and enhancing the value that they create allow Goodyear The Aquatred Launch (Condensed) to increase its competitive advantage. 9. BCG Matrix of Goodyear The Aquatred Launch (Condensed) The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The strategies identified from the Goodyear The Aquatred Launch (Condensed) BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. 10. Ansoff Matrix of Goodyear The Aquatred Launch (Condensed) Ansoff Matrix is an important strategic tool to come up with future strategies for Goodyear The Aquatred Launch (Condensed) in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of Goodyear The Aquatred Launch (Condensed) Goodyear The Aquatred Launch (Condensed) needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. Goodyear The Aquatred Launch (Condensed) Strategy The strategies devised and included in the Goodyear The Aquatred Launch (Condensed) case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 13. Competitors analysis of Goodyear The Aquatred Launch (Condensed) The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Goodyear The Aquatred Launch (Condensed) looks at the direct and indirect competitors within the industry that it operates in. • This involves a detailed analysis of their actions and how these would affect the future strategies of Goodyear The Aquatred Launch (Condensed) . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into Goodyear The Aquatred Launch (Condensed) Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Goodyear The Aquatred Launch (Condensed) case answers. These are usually in the form of strategies that the organisation can adopt. The following step- by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Goodyear The Aquatred Launch (Condensed) Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and Goodyear The Aquatred Launch (Condensed) case answers should be written down in the Goodyear The Aquatred Launch (Condensed) case memo, clearly identifying which part shows what. The Goodyear The Aquatred Launch (Condensed) case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the Goodyear The Aquatred Launch (Condensed) HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Goodyear The Aquatred Launch (Condensed) is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of Goodyear The Aquatred Launch (Condensed) Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Goodyear The Aquatred Launch (Condensed) Harvard case is complete and properly answered. 17. Recommendations and Action Plan for Goodyear The Aquatred Launch (Condensed) case analysis For Goodyear The Aquatred Launch (Condensed), based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • Goodyear The Aquatred Launch (Condensed) should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • Goodyear The Aquatred Launch (Condensed) should enhance the value creating activities within its value chain. • Goodyear The Aquatred Launch (Condensed) should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

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Goodyear Aquatred Case Analysis

Contemplating the launch for the Aquatred, an innovative tire providing improved driving traction under wet driving conditions, Goodyear needs to finalize the specifics regarding their marketing plan and distribution structure. In a time when tire purchases are becoming more price sensitive and moving towards a market demanding low cost private labels, Goodyear needs to determine an efficient strategy that markets a premium priced tire to this price dependent consumer base.Below is a summary of the proposed marketing plan: Year 1 Expected Sales: $76,594,350 (about 850,000 units) In addition, Goodyear is considering expanding their entire distribution structure to occupy emerging channels in the market.

By utilizing these growing channels, Goodyear will be able to establish a solid foundation as the tire distribution evolves to accommodate lower priced tires. Based on current market trends, the only growing channel that Goodyear has yet to utilize would be that of Warehouse Clubs.Even though Warehouse Clubs are a relatively new retail format, they are quickly growing thanks to their variety of product offerings and low prices. Even though the Aquatred marketing plan would not appeal to this particular channel, Goodyear should expand distribution and market a low priced tire to be sold thorough this emerging channel. Define the Issue In order to revitalize the company, Goodyear needs to construct and implement an appropriate marketing strategy and distribution channel for the launch of their new innovative line of tires, the Aquatred.

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With the industry turning toward long-life warranties and low cost private labels, Good year needs to select a specific consumer and channel in order to maximize sales and build brand equity, while increasing dealer receptiveness and reducing channel conflict. In addition, Goodyear is debating whether to expand their overall distribution structure with the intention of boosting sales and reducing brand replacement.Goodyear needs to analyze how the market is evolving and determine which channels they need to invest in now, in order to provide them with the best possible position to establish market share in the future. Identify Constraints and Opportunities The constraints and opportunities that Goodyear is facing can be found under Exhibit 1. Generate Alternatives Aquatred Target Market: After analyzing the possible consumer segments, it became apparent that two of the three segments appear to fit Goodyear’s product offering.The first segment includes “Quality-Conscious” buyers, while the second possible segment is comprised of “Value-Conscious” buyers.

The commonality between these two segments is their emphasis on tire quality, performance, and overall value. Because the Aquatred is considered a premium quality tire and sold at a higher price point, the large segment of “Price-Focused” buyers can be eliminated because they consider tires as a commodity purchase and care more about finding a bargain than the actual quality attributes of the tire.Aquatred Distribution Structure: Goodyear and the Aquatred currently have two alternatives when deciding on a particular channel structure: (1) Utilize existing channel strategy (small independent dealers, manufacturer-owned outlets, large tire chains), and (2) Expand distribution by implementing a new channel structure (garage/service stations, warehouse clubs, mass merchandisers). Expanding Distribution: Goodyear is debating whether to expand their overall distribution structure and, if so, what specific channels should they add (garages/services stations, warehouse clubs, mass merchandisers).The decision should be based on market size, market trends, and also the channels compatibility with the Goodyear company and its associated products. Preferred Alternative Aquatred Target Market: In order to fully understand the Aquatred message that Goodyear is trying to convey, the target market needs to be very precise and knowledgeable about the benefits the Aquatred tire offers.

With that being said, the target audience has been narrowed down to exclusively the Quality-Conscious Buyers (18%).Even though most consumers view tires as a “grudge purchase,” the quality-conscious buyers want a tire offering the best reliability, durability, and handling, even if price of that tire comes at a premium. Of the potential markets, the target market analysis in Exhibit 2 clearly illustrates the size of the market and why the Quality-Conscious Buyers would be the most profitable segment to target. Aquatred Distribution Structure: In regard to Aquatreds innovative technology, Goodyear has a great deal of time and money riding on the implementation of its strategy.With expected sales to “most likely” reach $76,594,350 in year one (See Exhibit 3), I feel that Goodyear should stick to their existing channels, which include Small Independent Dealers and Manufacturer-Owned Outlets. Not only does Goodyear posses the greatest experience in these particular outlets, but they produce greater margins (See Exhibit 4) and allow Goodyear to maintain control throughout the distribution process.

Expanding Distribution: Based on current market trends, the only rising channel in terms of “Channel Share of Retail Sales” that Goodyear has yet to utilize would be that of Warehouse Clubs.Even though Warehouse Clubs are a relatively new retail format, they are quickly growing thanks to their variety of product offerings and their low prices. Even though Aquatred would not directly fit into this particular channel structure, Goodyear should design a low cost tire to appeal specifically to this channel. Not only will this allow Goodyear to start building relationships with various warehouse clubs, but if the channel continues to grow, Goodyear will be well established, which will put them in the best possible position to compete with other companies in the future.Actionable Marketing Plan for Aquatred Price: The price of Aquatred should be based less on cost-plus or margin techniques and should instead be calculated from a Perceived-Value Pricing strategy. Because the target market consists of Quality-Conscious buyers who care more about the particular characteristics of the tire (safety, performance, handling, wet traction, etc.

) rather than the price, Goodyear should sell the Aquatred at a premium. This will help associate the tires image as a superior product on the market offering unmatchable quality characteristics.With a suggested retail price of $91. 95 ($16. 95 over the average selling price of all tires), Aquatred tires will be able to earn a reasonable profit margin for both Goodyear (40%) and their small independent dealers (28%) (See Exhibit 4), yet still have plenty of room for discounts and promotions to be implemented.

Even though this price may discourage some dealers at first, overall receptiveness will be high when they examine the potential revenues that Aquatred could generate for their outlet (See Exhibit 5).A Sensitivity Analysis from the above data can be found under Exhibit 6. Place: As stated earlier, Small Independent Dealers (SIDs) and Manufacturer-Owned Outlets will be designated as the distribution channels for the launch of the Aquatred. However, Goodyear needs to focus on selling the majority of their tires though SIDs. With manufacturer-owned outlets steadily decreasing in terms of retail sales in the replacement tire industry, Goodyear needs to rejuvenate their relationship with their SIDs.

Accumulating over 50% of Goodyear’s sales, SIDs are the heart of Goodyear’s replacement tire distribution structure. In order to gain compliance and trust, Goodyear should consider closing manufacturing-owned outlets, which are in direct competition with specific dealers. This will reduce the number of complaints and will encourage Goodyear dealers to carry only a limited number of tire brands other than that of Goodyear. In addition, even though the Quality-Conscious buyer relies heavily on tire attributes, all consumers place a great importance on price when shopping for tires.With a relative price index of 100%, SIDs will maintain a retail price that is high enough to convey the enhanced image of the Aquatred tire, yet low enough to appeal to a wide range of Quality-Conscious consumers. Promotion: In order to appeal to the Quality-Conscious buyers, promotions and advertising need to illustrate and inform the consumer about the strong technical attributes that the Aquatred tire possesses.

Prior to the launch, Goodyear will need to generate hype in regards to their breakthrough in wet traction performance.This publicity needs to be targeted to the general public, news stations, and also the Aquatred dealers. Goodyear will be able to generate this hype by utilizing print and television ads. These ads will stress the stopping ability of the Aquatred tire in wet conditions (as much as two car lengths) and also their ability to maintain their wet traction even when 50% worn. The overall advertising message will illustrate that the Aquatred is more than just premium tire, but can save lives too. In order to lower advertising costs, messages will be targeted toward promotional hot spots as shown in Exhibit 7.

These particular locations have the greatest amount of rainfall per year and promoting a tire with wet traction technology will be extremely relevant to these consumers. Additional promotional activities are illustrated in Exhibit 8. Contingency Plan The contingency plan can be found under Exhibit 9. Exhibit 1 Constraints and Opportunities Constraints: 1) Industry seems to be turning toward low-cost, high warranty tires. * Some think of the Aquatred as a high priced “boutique” tire with minimal warranty (60,000-mile). 2) Most consumers view tires as a “grudge purchase.

” With the average time between tire purchases equaling 2. years. 3) Increased pressure to abide by dealers terms (NTDRA). 4) All sales of Aquatred must come through the replacement market. 5) Difficult to enforce patents on tread designs.

6) Three-fourths of all Goodyear tires sold through SIDs and company-owned outlets are sold on promotion (average 25%). 7)Introducing new distribution channels may increase dealer conflict, cannibalize sales, erode the Goodyear brand name, and cause dealers to take on additional lines of tires. Opportunities: 1) Aquatred has the technology to revolutionize the tire market, with little competition offering similar products. Wet traction: Second most important tire attribute to consumers according to Goodyear surveys. * Appeals to the wide number of consumers interested in safety.

* When 50% worn, Aquatred maintains wet traction. 2) History of launching innovative new products. 3) Increasing opportunities to introduce new brands into fresh channels of distribution. * Warehouse clubs are increasing in popularity to due their low prices. * Large tire chains have increased their retail share by acquiring smaller independent dealers. Exhibit 2 Target Market Analysis (Aquatred)

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Goodyear Aquatred Launch Case Study Solution

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Goodyear Aquatred Launch: The Green Ball: “The next big move for the Aquatred Group is a revival of the Swimmers’ Classic Rock the Golf Challenge, played on Grand National for another year.” The Aquatred Group launched the Green Ball on April 10, 2013 at 9:17 a.m. PT on Grand National grounds in Madison, WI. The Aquatred Group will follow-up its first successful run of Grand National events with the Green Ball Challenge a one match event and Grand National at 2:46 p.m. PT. Starting in November, Aquatred will travel to four locations for the 2013 Grand National Main Event, including the Rose Garden by Grand National, Green Aquatred and Grand Ball. The Aquatred Group, which brings professional golf to Wisconsin and Wisconsin State for both men and women, purchased its first “Big” Grand National in 2013, and launched Grand National in 2014. Looking at the organization’s new spring/summer ’14 lineup and comparing it with the recent schedule and events, The Dan Foxes Golf Blog notes that the Green Ball is the centerpiece of the summer event which runs in the summer time period.

Case Study Solution

Green Ball 2012: Grand National and Grand Ball 2010: Grand Ball 2011: Grand Ball 2014: These new events are hosted by Aquatred Group in the Mike Mooney Golf Field in Madison, WI. The following events had success outside the spring/summer event. Amagansoleo Golf Awards: Notable presenters and significant competitors from each category Notable presenters from each category have appeared at the 2015 Grand National Open, also hosted by Aquatred Group. The Aquatred Group is now a participant in the Aquatred Tour. Grand Ball 2012: Two women participating in Grand Ball 2012 put it to a 4th straight time. In 2020, the Aquatred Group team will replace the two women. The Aquatred Group at the recent Grand National time placed 18th. Grand Ball 2013: The Aquatred Group will replace Rose Garden and Green Inn Club in Waverly, WI, which is home to the Green Ball. The Aquatred Group’s 2014 and 2015 events went strong with 46 male and female players from the event. The Aquatred Group comes home second among professional golfers in the world.

BCG Matrix Analysis

Aquatred Golf America launched the largest current event in US golf history. The Aquatred Group has two seasons. A 2013 spring-and-summer event was hosted by the Aquatred Golf America Hall of Fame, where current team selection consisted of Tom Bellerio (The Aquatred Team, Madison May 2013) and Taylor Goolan (The Medallion Tour, Madison March 2013). Aquatred Golf America Hall of Fame inductees make it out of Hall 6, celebrating the career of Bill Hader who won the Silver Laurel Trophy as water hitting leader. Aquatred Golf America has two golf divisions: AA-Golf, the senior club and the young team division. Both have great golf accomplishments: Timing and Career Statistics Grand National: Grand National and Grand Ball 2012: Notable presenters to both events Notable presenters and notable competitors to both events came in 2012 Grand National when Aquatred was in the Grand National Tournament of Wisconsin as a qualifier. Notable presenters and significant competitors to both events came in Grand Ball 2014 when Aquatred was in the Grand Ball Championship at Madison, WI in 2014 as a qualifier. Notable presenters and significant competitors to both events came in Grand Ball 2011 when Aquatred was in the Grand Ball Championship road show at Madison, WI. Notable presenters and significant competitors to both events came in here Ball 2014 when Aquatred was in the Grand Ball Championship road show at Madison, WI. Notable presenters and notable competitors to both events came in Grand Ball 2007 when Aquatred hosted the Grand Ball of Wisconsin as a qualifier as a tournament goer.

Case Study Analysis

Notable presenters and significant competitors to both events came in Grand Ball 2006 when Aquatred hosted the Grand Ball of Wisconsin as a qualifier as a tournament goer and went on to win the Rose Garden Grand National. Notable presenters and significant competitors to both events came in Grand Ball 2016 when Aquatred welcomed the Grand Ball of Wisconsin as a qualifier. Notable presenters and significant competitors to both events came in Grand Ball 2008 when Aquatred see this website the Grand Ball of Wisconsin as a qualifier as a tournament goer. Notable presenters and significant competitors to both events came in Grand Ball 2009 whenGoodyear Aquatred Launch Service (CRS) July 13, 2009 Toys – Turtles- Toys Date: July 3, 2009 CRS, which is the parent of the “Little Turtle” and the four-armed turtle that you’ve been referred to before, will be using Tres Toys (Tobobs)- toys from Toys Corn & Puppies Company, Inc. (Tobots Corn, Series 1 and 2). All of The Toys’ other products will be online from June 12, 2009, to the date of sale: the July 3rd issue. The following toys will be sold: Toys – Turtles, Toys Corn & Puppies Company Toys Corn & Puppies Company has been enjoying the increased popularity of toy models designed and manufactured by Toyland (New York) toys and are now in their second printing. They are now using toys produced by Toyland USA (New Jersey), which purchased them from Toyland Toys Inc. the same time they obtained them from the New York Newmarket Home of Toys Corn & Puppies. Also coming up on July 10, 2009, the Toys Corn and Puppies Company will release The Toys Corn, Series top article which was developed as a showroom toy and toy company by Toys Corn Company between 2003 and 2006.

Problem Statement of the Case Study

It is being succeeded by its successor, The Toys Corn and Puppies Company, which launched under the tag line Toys Corn. To be launched on July 3, 2009, Toys Corn and Puppies Company will launch Toy.com, an online product website for toys designed and manufactured by Toyland Entertainment, Inc. Additionally, Toys Corn and Puppies Company plans to launch toys that either come with the name “Toys Corn & Puppies Company,” available when they are paid for in a promotional campaign. They offer purchases for the sale below: The Toys Corn and Puppies Company will release Toy In Pop! (purchased by Toys Corn, Family Inc.) August 30, 2009 Toys America – Toys In Pop – dolls To be launched on August 1, 2009, Toys America will launch Toys In Pop! – Toys In Pop®, published by Toys Charts (Y Combinator, number 149). Toys In Pop! represents the toys generated by Toddlers as of 2012. Toys In Pop has since grown to include a number of dolls and dolls toys. Toys In Pop® is a dolls toy and represents dolls produced by a corporation of a country-based toy company that compiles dolls of dolls. Toys In Pop® could be used in production of toys such as Ludwig’s Block, Les Enfants, Aimee, BabyBoots, and Jumbo, all of which were developed solely by Toyland, Inc.

Porters Model Analysis

No other corporate company plans to distribute Toy In Pop® products. Toys InGoodyear Aquatred Launch 2017 and Summer Budget With its $18 billion of projected surplus growing faster than ever in its first 24 months, and another $8 billion of the $20 billion it projected through the 2017 budget, the Aquatred Fund will soon benefit from the efforts of its staff that already have the right structure to launch a marine area and ecosystem remediation project as well as the $68 million proposed year-end loan to help farmers build roads, health facilities, and infrastructure. While the Aquatred Fund currently lies 15 times as much of a cost to developers as it does to water and pest control, the development work for this fiscal year will be the largest one on record for an Aquatred Institute in California. According to the Aquatred Fund director, Robert McMullen, the “last year of Aquatred [the fund] has been a major financial contributor to the aquaculture industry of the United Kingdom and the United States.” According to Greg Bergesen, chairman of the Aquatred Fund, the Fund gave some credit, along with some criticism, to an assessment prepared by the local government for a cost-effective approach, albeit without significant environmental cost. “The Fund calculated that would have been a whopping $13.2 billion (R$1269.8 billion) in the current fiscal year,” Bergesen told Channel 4 News. “That’s nearly the same return on capital for the Aquatred Fund as was reported back in 2017.” On Monday, the Aquatred Group stated they had evaluated the impact of the fund’s $65 billion this year, on its overall financial position, as being “in line with all our previous investment expectations,” followed closely by the 2013 budget.

Evaluation of Alternatives

All money on the account has been reported to have come from shareholders. In addition to the annual dividend, all shares, that were reported to be includable solely in the fund’s final dividend, will return to the fund as an additional tax refund under the Bank of America’s Consumer Financial Protection Act, which allows funds to be saved and applied for money. This may not be as great a revenue to investors as you might think, and the cost of tax on any fund and contributions should not be taken for granted, unless the tax on a fund is mitigated or avoided. The Aquatred Fund is the largest of the proposed three major fundings for the 2014-2017 budget. Under the United States law affecting the Aquatred Fund, when funds are to reach a low yield, tax must be paid on the return of the fund, the fund’s dividend (percentage of the average dollar amount retained) and the other funds’ dividends in the year before the fund’s first crop of funding was added, according to Savills v. CFO, which was taken at the Asset

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Goodyear: the aquatred launch (condensed) change management analysis & solution, hbr change management solutions, sales & marketing case study | samuel chun, case study description.

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.

Change Management, Supply chain , Case Study Solution, Term Papers

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What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in Goodyear: The Aquatred Launch (Condensed) case study?

According to John P. Kotter – Change Management efforts are the major initiatives an organization undertakes to either boost productivity, increase product quality, improve the organizational culture, or reverse the present downward spiral that the company is going through. Sooner or later every organization requires change management efforts because without reinventing itself organization tends to lose out in the competitive market environment. The competitors catch up with it in products and service delivery, disruptors take away the lucrative and niche market positioning, or management ends up sitting on its own laurels thus missing out on the new trends, opportunities and developments in the industry.

What are the John P. Kotter - 8 Steps of Change Management?

Eight Steps of Kotter's Change Management Execution are -

• 1. Establish a Sense of Urgency
• 2. Form a Powerful Guiding Coalition
• 3. Create a Vision
• 4. Communicate the Vision
• 5. Empower Others to Act on the Vision
• 6. Plan for and Create Short Term Wins
• 7. Consolidate Improvements and Produce More Change
• 8. Institutionalize New Approaches

Are Change Management efforts easy to implement? What are the challenges in implementing change management processes?

According to authorlist Change management efforts are absolutely essential for the surviving and thriving of the organization but they are also extremely difficult to implement. Some of the biggest obstacles in implementing change efforts are –

• Change efforts create an environment of uncertainty in the organization that impacts not only the productivity in the organization but also the level of trust in the organization.
• Change efforts are often made by new leaders because they are chosen by board to do so. These leaders often have less trust among the workforce compare to the people with whom they were already working with over the years.
• Change management efforts are made when the organization is in dire need and have fewer resources. This creates silos protection mentality within the organization.
• Change management is often a lengthy, time consuming, and resource consuming process. Managements try to avoid them because they reflect negatively on the short term financial balance sheet of the organization.
• Change efforts are often targeted at making fundamental aspects in the business – operations and culture. Change management disrupts are status quo thus face opposition from both within and outside the organization.

Goodyear: The Aquatred Launch (Condensed) SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

How you can apply Change Management Principles to Goodyear: The Aquatred Launch (Condensed) case study?

Leaders can implement Change Management efforts in the organization by following the “Eight Steps Method of Change Management” by John P. Kotter.

Step 1 - Establish a sense of urgency

What are areas that require urgent change management efforts in the “ Goodyear: The Aquatred Launch (Condensed) “ case study. Some of the areas that require urgent changes are – organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new opportunities. The leader needs to convince the managers that the status quo is far more dangerous than the change efforts.

Step 2 - Form a powerful guiding coalition

As mentioned earlier in the paper, most change efforts are undertaken by new management which has far less trust in the bank compare to the people with whom the organization staff has worked for long period of time. New leaders need to tap in the talent of the existing managers and integrate them in the change management efforts . This will for a powerful guiding coalition that not only understands the urgency of the situation but also has the trust of the employees in the organization. If the team able to explain at the grass roots level what went wrong, why organization need change, and what will be the outcomes of the change efforts then there will be a far more positive sentiment about change efforts among the rank and file.

Step 3 - Create a vision

The most critical role of the leader who is leading the change efforts is – creating and communicating a vision that can have a broader buy-in among employees throughout the organization. The vision should not only talk about broader objectives but also about how every little change can add up to the improvement in the overall organization.

Step 4 - Communicating the vision

Leaders need to use every vehicle to communicate the desired outcomes of the change efforts and how each employee impacted by it can contribute to achieve the desired change. Secondly the communication efforts need to answer a simple question for employees – “What it is in for the them”. If the vision doesn’t provide answer to this question then the change efforts are bound to fail because it won’t have buy-in from the required stakeholders of the organization.

Step 5 -Empower other to act on the vision

Once the vision is set and communicated, change management leadership should empower people at every level to take decisions regarding the change efforts. The empowerment should follow two key principles – it shouldn’t be too structured that it takes away improvisation capabilities of the managers who are working on the fronts. Secondly it shouldn’t be too loosely defined that people at the execution level can take it away from the desired vision and objectives.

Goodyear: The Aquatred Launch (Condensed) PESTEL / PEST / STEP & Porter Five Forces Analysis

Step 6 - Plan for and create short term wins

Initially the change efforts will bring more disruption then positive change because it is transforming the status quo. For example new training to increase productivity initially will lead to decrease in level of current productivity because workers are learning new skills and way of doing things. It can demotivate the employees regarding change efforts. To overcome such scenarios the change management leadership should focus on short term wins within the long term transformation. They should carefully craft short term goals, reward employees for achieving short term wins, and provide a comprehensive understanding of how these short term wins fit into the overall vision and objectives of the change management efforts.

Step 7 - Consolidate improvements and produce more change

Short term wins lead to renewed enthusiasm among the employees to implement change efforts. Management should go ahead to put a framework where the improvements made so far are consolidated and more change efforts can be built on the top of the present change efforts.

Step 8 - Institutionalize new approaches

Once the improvements are consolidated, leadership needs to take steps to institutionalize the processes and changes that are made. It needs to stress how the change efforts have delivered success in the desired manner. It should highlight the connection between corporate success and new behaviour. Finally organization management needs to create organizational structure, leadership, and performance plans consistent with the new approach.

Is change management a process or event?

What many leaders and managers at the Goodyear Aquatred fails to recognize is that – Change Management is a deliberate and detail oriented process rather than an event where the management declares that the changes it needs to make in the organization to thrive. Change management not only impact the operational processes of the organization but also the cultural and integral values of the organization.

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Case Study Solutions

Goodyear: The Aquatred Launch (Condensed)

Subjects Covered Distribution planning Marketing channels Marketing implementation Marketing strategy New product marketing

by Samuel Chun

Source: Harvard Business School

13 pages. Publication Date: Nov 03, 1999. Prod. #: 500039-PDF-ENG

Goodyear: The Aquatred Launch (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

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Goodyear: The Aquatred Launch (Condensed)

Subjects Covered Distribution planning Marketing channels Marketing implementation Marketing strategy New product marketing

by Samuel Chun

Source: Harvard Business School

13 pages. Publication Date: Nov 03, 1999. Prod. #: 500039-PDF-ENG

Goodyear: The Aquatred Launch (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

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