The founders of BookMyShow are 3 friends, Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande. Ashish Hemrajani is the CEO of BookMyShow. Once, they were on a backpacking trip in South Africa in 1999. On one such day, sitting under a tree, they listened to the promotion of rugby tickets on radio. An idea sparked in Ashish's mind.
BookMyShow
BookMyShow — UX Case Study. A while ago, I got an opportunity to do a UX assignment on Book My Show, an event booking app based in India. Though the app covers a multitude of events — from theatre to sports to activities, my focus was primarily on movie ticket booking as the product is probably most associated with it.
BookMyShow: My First UX Research Case Study
BookMyShow (BMS) Statistics in India. The share of movie ticket sales, which was the only revenue generator for BMS till a few years ago, now stands at 70%-80% while the rest primarily comes from live events and digital advertisement.. BMS's wide geographic presence is its biggest strength. Factually almost half of the Bollywood's Box-office collection is collected through BMS, with that ...
Optimizing User Experience on BookMyShow: A Comprehensive Case Study
Delving into the intricacies of BookMyShow's user interface, this case study aims to unravel opportunities for enhancing the user experience. Focused on user-centric design principles, we explore…
BookMyShow Success Story
BookMyShow - About. The company is currently India's largest entertainment ticketing platform. BookMyShow started out in 1999 as a software re-seller for movie theaters and converted into a platform catering to cloud-based ticket booking of events, movies, sports, and plays.BookMyShow was known by the name of its parent company, Bigtree Entertainment Pvt. Ltd., at the time of its inception.
Case Study: Book my show App redesign 2023
This case study is about my redesign of the BookMyShow app, where I crafted a user-friendly experience that reflects both functionality and style. 65+ screens was designed for this project ...
UX CaseStudy
Category 1: Regular movie watchers (more than twice a month) who book tickets online and use the bookmyshow app 3/5 times. Category 2: Occasional movie (Once a month or less) watchers who book tickets online and use bookmyshow app 2/5 times. Interviewed both categories of users, drew empathy maps and user personas and in the end collectively ...
Case study
BookMyShow uses text overlays on image banners to display key information to its users. Information like rating, likes, votes, media category, date, etc., is displayed on every image banner. This information acts as social proof and helps users make a quick decision in choosing the best title that suits their interests and the latest trends.
A Case Study on BookMyShow's Email Marketing Strategies
BookMyShow's case study illuminates a strategic evolution in its email marketing approach. By leveraging a comprehensive platform and integrating Real-Time Personalization (RTP) technology, the company achieved significant success in delivering dynamic, contextually relevant content to subscribers. This innovative strategy not only eliminated ...
BookMyShow Case Study
With CleverTap, BookMyShow is able to access real-time user data. They can easily segment users who like a particular movie genre or event type and engage them with targeted campaigns. With such deep customer analytics, it's easy for the team to make datadriven marketing decisions on what messages to send users, when, and on what device.
BookMyShow's new Progressive Web App drives an 80% increase in
Sahil Tewari, Assistant General Manager, Mobile & Web. BookMyShow's PWA drove an 80%+ increase in their conversion rates. The size of the PWA is 54x smaller than the Android app and 180x smaller than the iOS app. The PWA takes less than 2.94 seconds to load and enables checkout within 30 seconds.
UX Case Study: BookMyShow
Jan 11, 2022. ux case study: bookmyshow. Hey everyone! I am a UX Designer in training and I am very excited to share my first UX Case Study which is based on: BookMyShow. BookMyShow is an app that ...
Case Study: How #CinemaIsBack resulted in daily consumer traffic
Through the campaign User engagement saw a steady rise in the charts, surpassing 66% of pre-covid levels on BookMyShow. This case study explores how the BookMyShow campaign, #CinemaIsBack, leveraged social media to reiterate the safety of watching movies in theaters, attempting to increase footfalls on the website. Category Introduction
#CaseStudy How BookMyShow sold 5M tickets for Padmaavat with agile
Results. Both the films, the one for TV and Social Media, and the one exclusively for social media were highly appreciated by the audience as they racked up a total of 287 Million impressions while delivering 30 Million views for BookMyShow's campaign. The marketing exercise helped BookMyShow sell a whopping 5 Million tickets for Padmaavat ...
BookMyShow
A while ago, I got an opportunity to do a UX assignment on BookMyShow, an event booking app based in India. Though the app covers a multitude of events — from theatre to sports to activities, my focus was primarily on movie ticket booking as the product is probably most associated with it. The following case study explores user engagement and ...
Enhancing the experience of Renting Movies on BookMyShow App
👉 Understanding the business of BookMyShow. BookMyShow is India's most extensive entertainment ticketing website., it is the only destination for movie and non-movie options like events, plays, and sports.; BookMyShow follows a strategy of no refund after payment.; It also has a source of revenue from non-ticketing means. Due to its large internet audience, it has the first-mover advantage.
BookMyShow: Case Study on its Journey and Growth in Indian Market
BookMyShow: BookMyShow is ticketing platform for cinemas and events around the country. It is a flagship brand of Bigtree Entertainment Pvt. Ltd. BookMyShow's operations are handled from New Zealand. It provides ticketing source for all the major events across 87 cities in India and 400 cities worldwide from 4 different countries.
BookMyShow
BookMyShow, a leading entertainment company in India, provides an online ticketing platform for movies, plays, concerts, and sporting events. Selling up to 200 million tickets on an annual run rate basis (pre-Covid) to customers in India, Sri Lanka, Singapore, Indonesia, and the Middle East, BookMyShow also offers an online media streaming service and end-to-end management for virtual and on ...
Enhancing the User Experience of BookMyShow's Streaming Platform
Enhancing the Cooking Experience — A UX Case Study This project describes my design journey in creating a brand new Curated Recipe Box Application. 9 min read · Feb 7, 2024
An attempt on improving Bookmyshow app's User Engagement ...
Stories are always fun to read. Keeping that in mind I have tried to explain the case study in a comic format. Storyline: Just after the completion of Designathon my friend Mansi and I were planning to watch a movie. During this conversation, I discovered that she has been facing the same issue which most of the users were, regarding Buzz flow of BookMyshow.
UI/UX Case Study : Designing booking flow for Bookmyshow
Apr 10, 2018. 2. BookMyShow (Founded in 2007) has grown leaps and bounds and is now becoming the one stop shop for everything entertainment; offering it's users content such as music, videos ...
Learn how BookMyShow used CustomerGlu to improve core user engagement
The Results. These extremely relevant programs combined with a powerful dashboard for customisations improved user engagement metrics across the board. BookMyShow observed a 25% increase in the average session time on Buzz as the users engaged more with quizzes. The average bounce rate on Buzz almost halved and CustomerGlu-powered posts on Buzz ...
BookMyShow- Improving the Movie ticket booking experience, UX Case Study
This case study helps in improving the experience of user when they try to book tickets for the same from- BookMyShow's app. ... BookMyShow is India's biggest online movie and events ticketing ...
COMMENTS
The founders of BookMyShow are 3 friends, Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande. Ashish Hemrajani is the CEO of BookMyShow. Once, they were on a backpacking trip in South Africa in 1999. On one such day, sitting under a tree, they listened to the promotion of rugby tickets on radio. An idea sparked in Ashish's mind.
BookMyShow — UX Case Study. A while ago, I got an opportunity to do a UX assignment on Book My Show, an event booking app based in India. Though the app covers a multitude of events — from theatre to sports to activities, my focus was primarily on movie ticket booking as the product is probably most associated with it.
BookMyShow (BMS) Statistics in India. The share of movie ticket sales, which was the only revenue generator for BMS till a few years ago, now stands at 70%-80% while the rest primarily comes from live events and digital advertisement.. BMS's wide geographic presence is its biggest strength. Factually almost half of the Bollywood's Box-office collection is collected through BMS, with that ...
Delving into the intricacies of BookMyShow's user interface, this case study aims to unravel opportunities for enhancing the user experience. Focused on user-centric design principles, we explore…
BookMyShow - About. The company is currently India's largest entertainment ticketing platform. BookMyShow started out in 1999 as a software re-seller for movie theaters and converted into a platform catering to cloud-based ticket booking of events, movies, sports, and plays.BookMyShow was known by the name of its parent company, Bigtree Entertainment Pvt. Ltd., at the time of its inception.
This case study is about my redesign of the BookMyShow app, where I crafted a user-friendly experience that reflects both functionality and style. 65+ screens was designed for this project ...
Category 1: Regular movie watchers (more than twice a month) who book tickets online and use the bookmyshow app 3/5 times. Category 2: Occasional movie (Once a month or less) watchers who book tickets online and use bookmyshow app 2/5 times. Interviewed both categories of users, drew empathy maps and user personas and in the end collectively ...
BookMyShow uses text overlays on image banners to display key information to its users. Information like rating, likes, votes, media category, date, etc., is displayed on every image banner. This information acts as social proof and helps users make a quick decision in choosing the best title that suits their interests and the latest trends.
BookMyShow's case study illuminates a strategic evolution in its email marketing approach. By leveraging a comprehensive platform and integrating Real-Time Personalization (RTP) technology, the company achieved significant success in delivering dynamic, contextually relevant content to subscribers. This innovative strategy not only eliminated ...
With CleverTap, BookMyShow is able to access real-time user data. They can easily segment users who like a particular movie genre or event type and engage them with targeted campaigns. With such deep customer analytics, it's easy for the team to make datadriven marketing decisions on what messages to send users, when, and on what device.
Sahil Tewari, Assistant General Manager, Mobile & Web. BookMyShow's PWA drove an 80%+ increase in their conversion rates. The size of the PWA is 54x smaller than the Android app and 180x smaller than the iOS app. The PWA takes less than 2.94 seconds to load and enables checkout within 30 seconds.
Jan 11, 2022. ux case study: bookmyshow. Hey everyone! I am a UX Designer in training and I am very excited to share my first UX Case Study which is based on: BookMyShow. BookMyShow is an app that ...
Through the campaign User engagement saw a steady rise in the charts, surpassing 66% of pre-covid levels on BookMyShow. This case study explores how the BookMyShow campaign, #CinemaIsBack, leveraged social media to reiterate the safety of watching movies in theaters, attempting to increase footfalls on the website. Category Introduction
Results. Both the films, the one for TV and Social Media, and the one exclusively for social media were highly appreciated by the audience as they racked up a total of 287 Million impressions while delivering 30 Million views for BookMyShow's campaign. The marketing exercise helped BookMyShow sell a whopping 5 Million tickets for Padmaavat ...
A while ago, I got an opportunity to do a UX assignment on BookMyShow, an event booking app based in India. Though the app covers a multitude of events — from theatre to sports to activities, my focus was primarily on movie ticket booking as the product is probably most associated with it. The following case study explores user engagement and ...
👉 Understanding the business of BookMyShow. BookMyShow is India's most extensive entertainment ticketing website., it is the only destination for movie and non-movie options like events, plays, and sports.; BookMyShow follows a strategy of no refund after payment.; It also has a source of revenue from non-ticketing means. Due to its large internet audience, it has the first-mover advantage.
BookMyShow: BookMyShow is ticketing platform for cinemas and events around the country. It is a flagship brand of Bigtree Entertainment Pvt. Ltd. BookMyShow's operations are handled from New Zealand. It provides ticketing source for all the major events across 87 cities in India and 400 cities worldwide from 4 different countries.
BookMyShow, a leading entertainment company in India, provides an online ticketing platform for movies, plays, concerts, and sporting events. Selling up to 200 million tickets on an annual run rate basis (pre-Covid) to customers in India, Sri Lanka, Singapore, Indonesia, and the Middle East, BookMyShow also offers an online media streaming service and end-to-end management for virtual and on ...
Enhancing the Cooking Experience — A UX Case Study This project describes my design journey in creating a brand new Curated Recipe Box Application. 9 min read · Feb 7, 2024
Stories are always fun to read. Keeping that in mind I have tried to explain the case study in a comic format. Storyline: Just after the completion of Designathon my friend Mansi and I were planning to watch a movie. During this conversation, I discovered that she has been facing the same issue which most of the users were, regarding Buzz flow of BookMyshow.
Apr 10, 2018. 2. BookMyShow (Founded in 2007) has grown leaps and bounds and is now becoming the one stop shop for everything entertainment; offering it's users content such as music, videos ...
The Results. These extremely relevant programs combined with a powerful dashboard for customisations improved user engagement metrics across the board. BookMyShow observed a 25% increase in the average session time on Buzz as the users engaged more with quizzes. The average bounce rate on Buzz almost halved and CustomerGlu-powered posts on Buzz ...
This case study helps in improving the experience of user when they try to book tickets for the same from- BookMyShow's app. ... BookMyShow is India's biggest online movie and events ticketing ...