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  • What Is a Research Methodology? | Steps & Tips

What Is a Research Methodology? | Steps & Tips

Published on August 25, 2022 by Shona McCombes and Tegan George. Revised on November 20, 2023.

Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation , or research paper , the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research and your dissertation topic .

It should include:

  • The type of research you conducted
  • How you collected and analyzed your data
  • Any tools or materials you used in the research
  • How you mitigated or avoided research biases
  • Why you chose these methods
  • Your methodology section should generally be written in the past tense .
  • Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
  • Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).

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Table of contents

How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, other interesting articles, frequently asked questions about methodology.

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Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .

It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.

You can start by introducing your overall approach to your research. You have two options here.

Option 1: Start with your “what”

What research problem or question did you investigate?

  • Aim to describe the characteristics of something?
  • Explore an under-researched topic?
  • Establish a causal relationship?

And what type of data did you need to achieve this aim?

  • Quantitative data , qualitative data , or a mix of both?
  • Primary data collected yourself, or secondary data collected by someone else?
  • Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?

Option 2: Start with your “why”

Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?

  • Why is this the best way to answer your research question?
  • Is this a standard methodology in your field, or does it require justification?
  • Were there any ethical considerations involved in your choices?
  • What are the criteria for validity and reliability in this type of research ? How did you prevent bias from affecting your data?

Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .

Quantitative methods

In order to be considered generalizable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.

Here, explain how you operationalized your concepts and measured your variables. Discuss your sampling method or inclusion and exclusion criteria , as well as any tools, procedures, and materials you used to gather your data.

Surveys Describe where, when, and how the survey was conducted.

  • How did you design the questionnaire?
  • What form did your questions take (e.g., multiple choice, Likert scale )?
  • Were your surveys conducted in-person or virtually?
  • What sampling method did you use to select participants?
  • What was your sample size and response rate?

Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.

  • How did you design the experiment ?
  • How did you recruit participants?
  • How did you manipulate and measure the variables ?
  • What tools did you use?

Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.

  • Where did you source the material?
  • How was the data originally produced?
  • What criteria did you use to select material (e.g., date range)?

The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.

The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on July 4–8, 2022, between 11:00 and 15:00.

Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.

  • Information bias
  • Omitted variable bias
  • Regression to the mean
  • Survivorship bias
  • Undercoverage bias
  • Sampling bias

Qualitative methods

In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.

Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)

Interviews or focus groups Describe where, when, and how the interviews were conducted.

  • How did you find and select participants?
  • How many participants took part?
  • What form did the interviews take ( structured , semi-structured , or unstructured )?
  • How long were the interviews?
  • How were they recorded?

Participant observation Describe where, when, and how you conducted the observation or ethnography .

  • What group or community did you observe? How long did you spend there?
  • How did you gain access to this group? What role did you play in the community?
  • How long did you spend conducting the research? Where was it located?
  • How did you record your data (e.g., audiovisual recordings, note-taking)?

Existing data Explain how you selected case study materials for your analysis.

  • What type of materials did you analyze?
  • How did you select them?

In order to gain better insight into possibilities for future improvement of the fitness store’s product range, semi-structured interviews were conducted with 8 returning customers.

Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.

Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.

  • The Hawthorne effect
  • Observer bias
  • The placebo effect
  • Response bias and Nonresponse bias
  • The Pygmalion effect
  • Recall bias
  • Social desirability bias
  • Self-selection bias

Mixed methods

Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.

Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods.

Next, you should indicate how you processed and analyzed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.

In quantitative research , your analysis will be based on numbers. In your methods section, you can include:

  • How you prepared the data before analyzing it (e.g., checking for missing data , removing outliers , transforming variables)
  • Which software you used (e.g., SPSS, Stata or R)
  • Which statistical tests you used (e.g., two-tailed t test , simple linear regression )

In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).

Specific methods might include:

  • Content analysis : Categorizing and discussing the meaning of words, phrases and sentences
  • Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
  • Discourse analysis : Studying communication and meaning in relation to their social context

Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.

Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.

In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .

  • Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviors, but they are effective for testing causal relationships between variables .
  • Qualitative: Unstructured interviews usually produce results that cannot be generalized beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
  • Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalizable.

Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.

1. Focus on your objectives and research questions

The methodology section should clearly show why your methods suit your objectives and convince the reader that you chose the best possible approach to answering your problem statement and research questions .

2. Cite relevant sources

Your methodology can be strengthened by referencing existing research in your field. This can help you to:

  • Show that you followed established practice for your type of research
  • Discuss how you decided on your approach by evaluating existing research
  • Present a novel methodological approach to address a gap in the literature

3. Write for your audience

Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.

Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Measures of central tendency
  • Chi square tests
  • Confidence interval
  • Quartiles & Quantiles

Methodology

  • Cluster sampling
  • Stratified sampling
  • Thematic analysis
  • Cohort study
  • Peer review
  • Ethnography

Research bias

  • Implicit bias
  • Cognitive bias
  • Conformity bias
  • Hawthorne effect
  • Availability heuristic
  • Attrition bias

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyze data (for example, experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

In a scientific paper, the methodology always comes after the introduction and before the results , discussion and conclusion . The same basic structure also applies to a thesis, dissertation , or research proposal .

Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

Reliability and validity are both about how well a method measures something:

  • Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
  • Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research, you also have to consider the internal and external validity of your experiment.

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

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The methods section describes actions taken to investigate a research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically evaluate a study’s overall validity and reliability. The methodology section of a research paper answers two main questions: How was the data collected or generated? And, how was it analyzed? The writing should be direct and precise and always written in the past tense.

Kallet, Richard H. "How to Write the Methods Section of a Research Paper." Respiratory Care 49 (October 2004): 1229-1232.

Importance of a Good Methodology Section

You must explain how you obtained and analyzed your results for the following reasons:

  • Readers need to know how the data was obtained because the method you chose affects the results and, by extension, how you interpreted their significance in the discussion section of your paper.
  • Methodology is crucial for any branch of scholarship because an unreliable method produces unreliable results and, as a consequence, undermines the value of your analysis of the findings.
  • In most cases, there are a variety of different methods you can choose to investigate a research problem. The methodology section of your paper should clearly articulate the reasons why you have chosen a particular procedure or technique.
  • The reader wants to know that the data was collected or generated in a way that is consistent with accepted practice in the field of study. For example, if you are using a multiple choice questionnaire, readers need to know that it offered your respondents a reasonable range of answers to choose from.
  • The method must be appropriate to fulfilling the overall aims of the study. For example, you need to ensure that you have a large enough sample size to be able to generalize and make recommendations based upon the findings.
  • The methodology should discuss the problems that were anticipated and the steps you took to prevent them from occurring. For any problems that do arise, you must describe the ways in which they were minimized or why these problems do not impact in any meaningful way your interpretation of the findings.
  • In the social and behavioral sciences, it is important to always provide sufficient information to allow other researchers to adopt or replicate your methodology. This information is particularly important when a new method has been developed or an innovative use of an existing method is utilized.

Bem, Daryl J. Writing the Empirical Journal Article. Psychology Writing Center. University of Washington; Denscombe, Martyn. The Good Research Guide: For Small-Scale Social Research Projects . 5th edition. Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008.

Structure and Writing Style

I.  Groups of Research Methods

There are two main groups of research methods in the social sciences:

  • The e mpirical-analytical group approaches the study of social sciences in a similar manner that researchers study the natural sciences . This type of research focuses on objective knowledge, research questions that can be answered yes or no, and operational definitions of variables to be measured. The empirical-analytical group employs deductive reasoning that uses existing theory as a foundation for formulating hypotheses that need to be tested. This approach is focused on explanation.
  • The i nterpretative group of methods is focused on understanding phenomenon in a comprehensive, holistic way . Interpretive methods focus on analytically disclosing the meaning-making practices of human subjects [the why, how, or by what means people do what they do], while showing how those practices arrange so that it can be used to generate observable outcomes. Interpretive methods allow you to recognize your connection to the phenomena under investigation. However, the interpretative group requires careful examination of variables because it focuses more on subjective knowledge.

II.  Content

The introduction to your methodology section should begin by restating the research problem and underlying assumptions underpinning your study. This is followed by situating the methods you used to gather, analyze, and process information within the overall “tradition” of your field of study and within the particular research design you have chosen to study the problem. If the method you choose lies outside of the tradition of your field [i.e., your review of the literature demonstrates that the method is not commonly used], provide a justification for how your choice of methods specifically addresses the research problem in ways that have not been utilized in prior studies.

The remainder of your methodology section should describe the following:

  • Decisions made in selecting the data you have analyzed or, in the case of qualitative research, the subjects and research setting you have examined,
  • Tools and methods used to identify and collect information, and how you identified relevant variables,
  • The ways in which you processed the data and the procedures you used to analyze that data, and
  • The specific research tools or strategies that you utilized to study the underlying hypothesis and research questions.

In addition, an effectively written methodology section should:

  • Introduce the overall methodological approach for investigating your research problem . Is your study qualitative or quantitative or a combination of both (mixed method)? Are you going to take a special approach, such as action research, or a more neutral stance?
  • Indicate how the approach fits the overall research design . Your methods for gathering data should have a clear connection to your research problem. In other words, make sure that your methods will actually address the problem. One of the most common deficiencies found in research papers is that the proposed methodology is not suitable to achieving the stated objective of your paper.
  • Describe the specific methods of data collection you are going to use , such as, surveys, interviews, questionnaires, observation, archival research. If you are analyzing existing data, such as a data set or archival documents, describe how it was originally created or gathered and by whom. Also be sure to explain how older data is still relevant to investigating the current research problem.
  • Explain how you intend to analyze your results . Will you use statistical analysis? Will you use specific theoretical perspectives to help you analyze a text or explain observed behaviors? Describe how you plan to obtain an accurate assessment of relationships, patterns, trends, distributions, and possible contradictions found in the data.
  • Provide background and a rationale for methodologies that are unfamiliar for your readers . Very often in the social sciences, research problems and the methods for investigating them require more explanation/rationale than widely accepted rules governing the natural and physical sciences. Be clear and concise in your explanation.
  • Provide a justification for subject selection and sampling procedure . For instance, if you propose to conduct interviews, how do you intend to select the sample population? If you are analyzing texts, which texts have you chosen, and why? If you are using statistics, why is this set of data being used? If other data sources exist, explain why the data you chose is most appropriate to addressing the research problem.
  • Provide a justification for case study selection . A common method of analyzing research problems in the social sciences is to analyze specific cases. These can be a person, place, event, phenomenon, or other type of subject of analysis that are either examined as a singular topic of in-depth investigation or multiple topics of investigation studied for the purpose of comparing or contrasting findings. In either method, you should explain why a case or cases were chosen and how they specifically relate to the research problem.
  • Describe potential limitations . Are there any practical limitations that could affect your data collection? How will you attempt to control for potential confounding variables and errors? If your methodology may lead to problems you can anticipate, state this openly and show why pursuing this methodology outweighs the risk of these problems cropping up.

NOTE:   Once you have written all of the elements of the methods section, subsequent revisions should focus on how to present those elements as clearly and as logically as possibly. The description of how you prepared to study the research problem, how you gathered the data, and the protocol for analyzing the data should be organized chronologically. For clarity, when a large amount of detail must be presented, information should be presented in sub-sections according to topic. If necessary, consider using appendices for raw data.

ANOTHER NOTE: If you are conducting a qualitative analysis of a research problem , the methodology section generally requires a more elaborate description of the methods used as well as an explanation of the processes applied to gathering and analyzing of data than is generally required for studies using quantitative methods. Because you are the primary instrument for generating the data [e.g., through interviews or observations], the process for collecting that data has a significantly greater impact on producing the findings. Therefore, qualitative research requires a more detailed description of the methods used.

YET ANOTHER NOTE:   If your study involves interviews, observations, or other qualitative techniques involving human subjects , you may be required to obtain approval from the university's Office for the Protection of Research Subjects before beginning your research. This is not a common procedure for most undergraduate level student research assignments. However, i f your professor states you need approval, you must include a statement in your methods section that you received official endorsement and adequate informed consent from the office and that there was a clear assessment and minimization of risks to participants and to the university. This statement informs the reader that your study was conducted in an ethical and responsible manner. In some cases, the approval notice is included as an appendix to your paper.

III.  Problems to Avoid

Irrelevant Detail The methodology section of your paper should be thorough but concise. Do not provide any background information that does not directly help the reader understand why a particular method was chosen, how the data was gathered or obtained, and how the data was analyzed in relation to the research problem [note: analyzed, not interpreted! Save how you interpreted the findings for the discussion section]. With this in mind, the page length of your methods section will generally be less than any other section of your paper except the conclusion.

Unnecessary Explanation of Basic Procedures Remember that you are not writing a how-to guide about a particular method. You should make the assumption that readers possess a basic understanding of how to investigate the research problem on their own and, therefore, you do not have to go into great detail about specific methodological procedures. The focus should be on how you applied a method , not on the mechanics of doing a method. An exception to this rule is if you select an unconventional methodological approach; if this is the case, be sure to explain why this approach was chosen and how it enhances the overall process of discovery.

Problem Blindness It is almost a given that you will encounter problems when collecting or generating your data, or, gaps will exist in existing data or archival materials. Do not ignore these problems or pretend they did not occur. Often, documenting how you overcame obstacles can form an interesting part of the methodology. It demonstrates to the reader that you can provide a cogent rationale for the decisions you made to minimize the impact of any problems that arose.

Literature Review Just as the literature review section of your paper provides an overview of sources you have examined while researching a particular topic, the methodology section should cite any sources that informed your choice and application of a particular method [i.e., the choice of a survey should include any citations to the works you used to help construct the survey].

It’s More than Sources of Information! A description of a research study's method should not be confused with a description of the sources of information. Such a list of sources is useful in and of itself, especially if it is accompanied by an explanation about the selection and use of the sources. The description of the project's methodology complements a list of sources in that it sets forth the organization and interpretation of information emanating from those sources.

Azevedo, L.F. et al. "How to Write a Scientific Paper: Writing the Methods Section." Revista Portuguesa de Pneumologia 17 (2011): 232-238; Blair Lorrie. “Choosing a Methodology.” In Writing a Graduate Thesis or Dissertation , Teaching Writing Series. (Rotterdam: Sense Publishers 2016), pp. 49-72; Butin, Dan W. The Education Dissertation A Guide for Practitioner Scholars . Thousand Oaks, CA: Corwin, 2010; Carter, Susan. Structuring Your Research Thesis . New York: Palgrave Macmillan, 2012; Kallet, Richard H. “How to Write the Methods Section of a Research Paper.” Respiratory Care 49 (October 2004):1229-1232; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008. Methods Section. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Rudestam, Kjell Erik and Rae R. Newton. “The Method Chapter: Describing Your Research Plan.” In Surviving Your Dissertation: A Comprehensive Guide to Content and Process . (Thousand Oaks, Sage Publications, 2015), pp. 87-115; What is Interpretive Research. Institute of Public and International Affairs, University of Utah; Writing the Experimental Report: Methods, Results, and Discussion. The Writing Lab and The OWL. Purdue University; Methods and Materials. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper. Department of Biology. Bates College.

Writing Tip

Statistical Designs and Tests? Do Not Fear Them!

Don't avoid using a quantitative approach to analyzing your research problem just because you fear the idea of applying statistical designs and tests. A qualitative approach, such as conducting interviews or content analysis of archival texts, can yield exciting new insights about a research problem, but it should not be undertaken simply because you have a disdain for running a simple regression. A well designed quantitative research study can often be accomplished in very clear and direct ways, whereas, a similar study of a qualitative nature usually requires considerable time to analyze large volumes of data and a tremendous burden to create new paths for analysis where previously no path associated with your research problem had existed.

To locate data and statistics, GO HERE .

Another Writing Tip

Knowing the Relationship Between Theories and Methods

There can be multiple meaning associated with the term "theories" and the term "methods" in social sciences research. A helpful way to delineate between them is to understand "theories" as representing different ways of characterizing the social world when you research it and "methods" as representing different ways of generating and analyzing data about that social world. Framed in this way, all empirical social sciences research involves theories and methods, whether they are stated explicitly or not. However, while theories and methods are often related, it is important that, as a researcher, you deliberately separate them in order to avoid your theories playing a disproportionate role in shaping what outcomes your chosen methods produce.

Introspectively engage in an ongoing dialectic between the application of theories and methods to help enable you to use the outcomes from your methods to interrogate and develop new theories, or ways of framing conceptually the research problem. This is how scholarship grows and branches out into new intellectual territory.

Reynolds, R. Larry. Ways of Knowing. Alternative Microeconomics . Part 1, Chapter 3. Boise State University; The Theory-Method Relationship. S-Cool Revision. United Kingdom.

Yet Another Writing Tip

Methods and the Methodology

Do not confuse the terms "methods" and "methodology." As Schneider notes, a method refers to the technical steps taken to do research . Descriptions of methods usually include defining and stating why you have chosen specific techniques to investigate a research problem, followed by an outline of the procedures you used to systematically select, gather, and process the data [remember to always save the interpretation of data for the discussion section of your paper].

The methodology refers to a discussion of the underlying reasoning why particular methods were used . This discussion includes describing the theoretical concepts that inform the choice of methods to be applied, placing the choice of methods within the more general nature of academic work, and reviewing its relevance to examining the research problem. The methodology section also includes a thorough review of the methods other scholars have used to study the topic.

Bryman, Alan. "Of Methods and Methodology." Qualitative Research in Organizations and Management: An International Journal 3 (2008): 159-168; Schneider, Florian. “What's in a Methodology: The Difference between Method, Methodology, and Theory…and How to Get the Balance Right?” PoliticsEastAsia.com. Chinese Department, University of Leiden, Netherlands.

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10 powerful methodology courses for PhD students [online]

Good knowledge of research methodology is a precondition for a successful PhD thesis. However, not all PhD students have access to methodology courses as part of their PhD programme. Fortunately, there are good options online, such as the following 10 powerful methodology online courses for PhD students provided via Coursera.

Free online research methodology courses for PhD students

Coursera is a US-based platform that provides massive open online courses. To provide these courses, Coursera works together with universities and other specialised organizations such as Google or IBM.

Almost all online courses on Coursera, including methodology courses, can be accessed for free. This provides PhD students with plenty of opportunities to improve their methodological skills.

However, if you are just looking for a short refresher or some in-depth information on a specific method or research approach, simply accessing a course for free is a wonderful way to gain and deepen your knowledge.

Understanding Research Methods (University of London)

Basic statistics (university of amsterdam).

Coursera also provides powerful introductory courses on specific methods of analysis. Basic Statistics is one of them. Despite its focus on people working in the social and behavioural sciences, this course offers a great introduction to statistics to all PhD students who start from scratch when it comes to statistics, or those who learned some basic statistics a long time ago. The course teaches you how to explore data, understand correlation and regression, probability, probability and sampling distributions, and much more!

Online certificate courses in research methodology for PhD students

However, for PhD students who look for certificates in research methodology, it can be smart to follow online research methodology courses that are more extensive or go further in-depth compared to introductory courses.

Research Design: Inquiry and Discovery (University of North Texas)

Research data management and sharing (the university of north carolina at chapel hill & the university of edinburgh), data science graduate certificate (university of colorado boulder).

PhD students who work a lot with quantitative data can benefit from enrolling in Coursera’s Data Science Graduate Certificate, provided by the University of Colorado Boulder. In contrast to the other methodology courses, this one is a complete programme consisting of 14 courses! The programme teaches you how to extract knowledge and insight from large datasets, and incorporates knowledge of statistical analysis, data mining, and machine learning. And while it is taught 100% taught online, you can receive not only a certificate but 12 credits! So if these skills are useful for your PhD, it can be worth exploring whether the programme can be part of fulfilling the educational requirements of your PhD degree.

Short online courses in research methodology

Quantitative research methods (university of amsterdam), qualitative comparative analysis (erasmus university rotterdam).

A lot of PhD students using qualitative methods are interested in comparative analyses. If this is the case, the course Qualitative Comparative Analysis is right for you! In approximately 27 hours, the course discusses everything from the analytical foundations of qualitative comparative analysis, to research design and calibration, to systematic comparisons and the interpretation of results. All in all, PhD researchers can learn how to conduct a comparative analysis in a scientifically sound manner.

Extensive online courses in research methodology for PhD students

Methods and statistics in social sciences specialization (university of amsterdam).

The Methods and Statistics in Social Sciences Specialisation includes some of the individual courses already mentioned above. It consists of five different courses, which cover quantitative methods, qualitative research methods, basic statistics, inferential statistics, and a final research project on methods and statistics in social sciences. Not only provides this course provides a great foundation of research methods and methodologies but teaches you in a practical way how to formulate a research hypothesis and design, come up with operationalizations, create manipulation and measurement instruments, collect data, perform statistical analyses and document the results.

Survey Data Collection and Analytics Specialization (University of Maryland and University of Michigan)

Enroll in the course >>

Econometrics for Economists and Finance Practitioners Specialization (Queen Mary University of London)

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Research Method

Home » Research Methodology – Types, Examples and writing Guide

Research Methodology – Types, Examples and writing Guide

Table of Contents

Research Methodology

Research Methodology

Definition:

Research Methodology refers to the systematic and scientific approach used to conduct research, investigate problems, and gather data and information for a specific purpose. It involves the techniques and procedures used to identify, collect , analyze , and interpret data to answer research questions or solve research problems . Moreover, They are philosophical and theoretical frameworks that guide the research process.

Structure of Research Methodology

Research methodology formats can vary depending on the specific requirements of the research project, but the following is a basic example of a structure for a research methodology section:

I. Introduction

  • Provide an overview of the research problem and the need for a research methodology section
  • Outline the main research questions and objectives

II. Research Design

  • Explain the research design chosen and why it is appropriate for the research question(s) and objectives
  • Discuss any alternative research designs considered and why they were not chosen
  • Describe the research setting and participants (if applicable)

III. Data Collection Methods

  • Describe the methods used to collect data (e.g., surveys, interviews, observations)
  • Explain how the data collection methods were chosen and why they are appropriate for the research question(s) and objectives
  • Detail any procedures or instruments used for data collection

IV. Data Analysis Methods

  • Describe the methods used to analyze the data (e.g., statistical analysis, content analysis )
  • Explain how the data analysis methods were chosen and why they are appropriate for the research question(s) and objectives
  • Detail any procedures or software used for data analysis

V. Ethical Considerations

  • Discuss any ethical issues that may arise from the research and how they were addressed
  • Explain how informed consent was obtained (if applicable)
  • Detail any measures taken to ensure confidentiality and anonymity

VI. Limitations

  • Identify any potential limitations of the research methodology and how they may impact the results and conclusions

VII. Conclusion

  • Summarize the key aspects of the research methodology section
  • Explain how the research methodology addresses the research question(s) and objectives

Research Methodology Types

Types of Research Methodology are as follows:

Quantitative Research Methodology

This is a research methodology that involves the collection and analysis of numerical data using statistical methods. This type of research is often used to study cause-and-effect relationships and to make predictions.

Qualitative Research Methodology

This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.

Mixed-Methods Research Methodology

This is a research methodology that combines elements of both quantitative and qualitative research. This approach can be particularly useful for studies that aim to explore complex phenomena and to provide a more comprehensive understanding of a particular topic.

Case Study Research Methodology

This is a research methodology that involves in-depth examination of a single case or a small number of cases. Case studies are often used in psychology, sociology, and anthropology to gain a detailed understanding of a particular individual or group.

Action Research Methodology

This is a research methodology that involves a collaborative process between researchers and practitioners to identify and solve real-world problems. Action research is often used in education, healthcare, and social work.

Experimental Research Methodology

This is a research methodology that involves the manipulation of one or more independent variables to observe their effects on a dependent variable. Experimental research is often used to study cause-and-effect relationships and to make predictions.

Survey Research Methodology

This is a research methodology that involves the collection of data from a sample of individuals using questionnaires or interviews. Survey research is often used to study attitudes, opinions, and behaviors.

Grounded Theory Research Methodology

This is a research methodology that involves the development of theories based on the data collected during the research process. Grounded theory is often used in sociology and anthropology to generate theories about social phenomena.

Research Methodology Example

An Example of Research Methodology could be the following:

Research Methodology for Investigating the Effectiveness of Cognitive Behavioral Therapy in Reducing Symptoms of Depression in Adults

Introduction:

The aim of this research is to investigate the effectiveness of cognitive-behavioral therapy (CBT) in reducing symptoms of depression in adults. To achieve this objective, a randomized controlled trial (RCT) will be conducted using a mixed-methods approach.

Research Design:

The study will follow a pre-test and post-test design with two groups: an experimental group receiving CBT and a control group receiving no intervention. The study will also include a qualitative component, in which semi-structured interviews will be conducted with a subset of participants to explore their experiences of receiving CBT.

Participants:

Participants will be recruited from community mental health clinics in the local area. The sample will consist of 100 adults aged 18-65 years old who meet the diagnostic criteria for major depressive disorder. Participants will be randomly assigned to either the experimental group or the control group.

Intervention :

The experimental group will receive 12 weekly sessions of CBT, each lasting 60 minutes. The intervention will be delivered by licensed mental health professionals who have been trained in CBT. The control group will receive no intervention during the study period.

Data Collection:

Quantitative data will be collected through the use of standardized measures such as the Beck Depression Inventory-II (BDI-II) and the Generalized Anxiety Disorder-7 (GAD-7). Data will be collected at baseline, immediately after the intervention, and at a 3-month follow-up. Qualitative data will be collected through semi-structured interviews with a subset of participants from the experimental group. The interviews will be conducted at the end of the intervention period, and will explore participants’ experiences of receiving CBT.

Data Analysis:

Quantitative data will be analyzed using descriptive statistics, t-tests, and mixed-model analyses of variance (ANOVA) to assess the effectiveness of the intervention. Qualitative data will be analyzed using thematic analysis to identify common themes and patterns in participants’ experiences of receiving CBT.

Ethical Considerations:

This study will comply with ethical guidelines for research involving human subjects. Participants will provide informed consent before participating in the study, and their privacy and confidentiality will be protected throughout the study. Any adverse events or reactions will be reported and managed appropriately.

Data Management:

All data collected will be kept confidential and stored securely using password-protected databases. Identifying information will be removed from qualitative data transcripts to ensure participants’ anonymity.

Limitations:

One potential limitation of this study is that it only focuses on one type of psychotherapy, CBT, and may not generalize to other types of therapy or interventions. Another limitation is that the study will only include participants from community mental health clinics, which may not be representative of the general population.

Conclusion:

This research aims to investigate the effectiveness of CBT in reducing symptoms of depression in adults. By using a randomized controlled trial and a mixed-methods approach, the study will provide valuable insights into the mechanisms underlying the relationship between CBT and depression. The results of this study will have important implications for the development of effective treatments for depression in clinical settings.

How to Write Research Methodology

Writing a research methodology involves explaining the methods and techniques you used to conduct research, collect data, and analyze results. It’s an essential section of any research paper or thesis, as it helps readers understand the validity and reliability of your findings. Here are the steps to write a research methodology:

  • Start by explaining your research question: Begin the methodology section by restating your research question and explaining why it’s important. This helps readers understand the purpose of your research and the rationale behind your methods.
  • Describe your research design: Explain the overall approach you used to conduct research. This could be a qualitative or quantitative research design, experimental or non-experimental, case study or survey, etc. Discuss the advantages and limitations of the chosen design.
  • Discuss your sample: Describe the participants or subjects you included in your study. Include details such as their demographics, sampling method, sample size, and any exclusion criteria used.
  • Describe your data collection methods : Explain how you collected data from your participants. This could include surveys, interviews, observations, questionnaires, or experiments. Include details on how you obtained informed consent, how you administered the tools, and how you minimized the risk of bias.
  • Explain your data analysis techniques: Describe the methods you used to analyze the data you collected. This could include statistical analysis, content analysis, thematic analysis, or discourse analysis. Explain how you dealt with missing data, outliers, and any other issues that arose during the analysis.
  • Discuss the validity and reliability of your research : Explain how you ensured the validity and reliability of your study. This could include measures such as triangulation, member checking, peer review, or inter-coder reliability.
  • Acknowledge any limitations of your research: Discuss any limitations of your study, including any potential threats to validity or generalizability. This helps readers understand the scope of your findings and how they might apply to other contexts.
  • Provide a summary: End the methodology section by summarizing the methods and techniques you used to conduct your research. This provides a clear overview of your research methodology and helps readers understand the process you followed to arrive at your findings.

When to Write Research Methodology

Research methodology is typically written after the research proposal has been approved and before the actual research is conducted. It should be written prior to data collection and analysis, as it provides a clear roadmap for the research project.

The research methodology is an important section of any research paper or thesis, as it describes the methods and procedures that will be used to conduct the research. It should include details about the research design, data collection methods, data analysis techniques, and any ethical considerations.

The methodology should be written in a clear and concise manner, and it should be based on established research practices and standards. It is important to provide enough detail so that the reader can understand how the research was conducted and evaluate the validity of the results.

Applications of Research Methodology

Here are some of the applications of research methodology:

  • To identify the research problem: Research methodology is used to identify the research problem, which is the first step in conducting any research.
  • To design the research: Research methodology helps in designing the research by selecting the appropriate research method, research design, and sampling technique.
  • To collect data: Research methodology provides a systematic approach to collect data from primary and secondary sources.
  • To analyze data: Research methodology helps in analyzing the collected data using various statistical and non-statistical techniques.
  • To test hypotheses: Research methodology provides a framework for testing hypotheses and drawing conclusions based on the analysis of data.
  • To generalize findings: Research methodology helps in generalizing the findings of the research to the target population.
  • To develop theories : Research methodology is used to develop new theories and modify existing theories based on the findings of the research.
  • To evaluate programs and policies : Research methodology is used to evaluate the effectiveness of programs and policies by collecting data and analyzing it.
  • To improve decision-making: Research methodology helps in making informed decisions by providing reliable and valid data.

Purpose of Research Methodology

Research methodology serves several important purposes, including:

  • To guide the research process: Research methodology provides a systematic framework for conducting research. It helps researchers to plan their research, define their research questions, and select appropriate methods and techniques for collecting and analyzing data.
  • To ensure research quality: Research methodology helps researchers to ensure that their research is rigorous, reliable, and valid. It provides guidelines for minimizing bias and error in data collection and analysis, and for ensuring that research findings are accurate and trustworthy.
  • To replicate research: Research methodology provides a clear and detailed account of the research process, making it possible for other researchers to replicate the study and verify its findings.
  • To advance knowledge: Research methodology enables researchers to generate new knowledge and to contribute to the body of knowledge in their field. It provides a means for testing hypotheses, exploring new ideas, and discovering new insights.
  • To inform decision-making: Research methodology provides evidence-based information that can inform policy and decision-making in a variety of fields, including medicine, public health, education, and business.

Advantages of Research Methodology

Research methodology has several advantages that make it a valuable tool for conducting research in various fields. Here are some of the key advantages of research methodology:

  • Systematic and structured approach : Research methodology provides a systematic and structured approach to conducting research, which ensures that the research is conducted in a rigorous and comprehensive manner.
  • Objectivity : Research methodology aims to ensure objectivity in the research process, which means that the research findings are based on evidence and not influenced by personal bias or subjective opinions.
  • Replicability : Research methodology ensures that research can be replicated by other researchers, which is essential for validating research findings and ensuring their accuracy.
  • Reliability : Research methodology aims to ensure that the research findings are reliable, which means that they are consistent and can be depended upon.
  • Validity : Research methodology ensures that the research findings are valid, which means that they accurately reflect the research question or hypothesis being tested.
  • Efficiency : Research methodology provides a structured and efficient way of conducting research, which helps to save time and resources.
  • Flexibility : Research methodology allows researchers to choose the most appropriate research methods and techniques based on the research question, data availability, and other relevant factors.
  • Scope for innovation: Research methodology provides scope for innovation and creativity in designing research studies and developing new research techniques.

Research Methodology Vs Research Methods

Research MethodologyResearch Methods
Research methodology refers to the philosophical and theoretical frameworks that guide the research process. refer to the techniques and procedures used to collect and analyze data.
It is concerned with the underlying principles and assumptions of research.It is concerned with the practical aspects of research.
It provides a rationale for why certain research methods are used.It determines the specific steps that will be taken to conduct research.
It is broader in scope and involves understanding the overall approach to research.It is narrower in scope and focuses on specific techniques and tools used in research.
It is concerned with identifying research questions, defining the research problem, and formulating hypotheses.It is concerned with collecting data, analyzing data, and interpreting results.
It is concerned with the validity and reliability of research.It is concerned with the accuracy and precision of data.
It is concerned with the ethical considerations of research.It is concerned with the practical considerations of research.

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Methods and methodology

phd on methodology

My PhD supervisor asked me what the difference between methods and methodology was several months ago and I did not know the answer.  

All I could muster in a pathetic response was a look of bewilderment. Thankfully, I was referred to a book by Peter Clough and Cathy Nutbrown called  A Student’s Guide to Methodology , which I would recommend to all PhD students and candidates.

My problem, as I have since discovered is that I was too busy thinking about my literature review and undertaking all my reading under the misguided notion that methodology was something to be looked at later on. How wrong I was!

Having read Clough and Nutbrown I now acknowledge that methods and methodology should be right up there in terms of priority as a starting point for any PhD research project. Understanding the difference between methods and methodology is of paramount importance.

Method is simply a research tool, a component of research – say for example, a qualitative method such as interviews. Methodology is the justification for using a particular research method.

So if for example, like me, you want to understand the motivations and perceptions of a group of bloggers then you would most likely choose a qualitative, method as opposed to a quantitative one.

But as Clough and Nutbrown explain their book, decisions such as whether to interview, how many participants to interview and so on, “are often based on values and assumptions which influence the study, and as such therefore need to be fully interrogated in order to clarify the research decisions which are made.”

Having a clear idea on the methods and methodology for a PhD thesis can make the job of reviewing literature much more straightforward as you can more precisely target studies in your chosen topic area and critique the whole approach to similar studies, including the methods used.

In short: “A good methodology is more a critical design attitude to be found always at work throughout a study, rather than confined within a brief chapter called ‘Methodology.’”

Citing This Article

Gabriel, D. (2011). Methods and methodology. Accessed on ‘date’   from https://deborahgabriel.com/2011/05/13/methods-and-methodology/

Gabriel, D., 2011. Methods and methodology.. Accessed on ‘date’ from https://deborahgabriel.com/2011/05/13/methods-and-methodology/

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106 thoughts on “ Methods and methodology ”

It has helped me a great deal. Now I can differentiate the two but what do they have in common? Or better still their similarities?

Hi Rita, the most appropriate way to think about methods and methodology is in terms of the relationship and inter-connectedness between the two. You should not start thinking about research methods for any study without developing a methodology. Methodology is the consideration of your research objectives and the most effective methods and approach to meet those objectives. Methodology is the first step in planning a research project, so it is not a question of difference or similarity but of relationship.

Hi Deborah, my wife and I were organizing a workshop for some postgraduate students on method and methodology and I happened to come across your post, it was most helpful. Thanks a lot.

You’re very welcome!

Thank u so much Deborah, I’m conducting research and this is helpful to all of us who reads this.

This explanation of interconnectedness between them is very helpful. Thanks.

I am sitting for my METHODOLOGY exam today as a PHD student. I have just read this article and I have benefitted a lot from it.

I think its an excellent writing. Short but meaningful, while many have failed to address these two terms in such a simple manner. However, I would like you to explain more about quantitative methods. Thanks 🙂

method is the way of collecting data for a given purpose.But methodology is how to collect data for a given problem.

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So,method= e.g. interviews Methodology= who, why, how many, etc.

is this right?

Almost. Methodology is much broader than you have indicated. It encompasses your entire approach to the project; it is research questions, research objectices, reasons for selecting particular research methods, choice of theoretical framework, research approaches (e.g.critical) etc.

Thank you for your explanation, Deborah. But what is a theoretical framework then? How is it presented in a thesis?

Hi Tracey, when designing a research project one of the first tasks to be undertaken is to consider what theories underpin the phenomena that you plan to investigate. A theoretical framework describes the process and outcome of grouping together related themes that frame the central topic. I recommend reading chapter three of Research Design:  https://www.amazon.co.uk/Research-Design-Qualitative-Quantitative-Approaches/dp/1452226105 

Would you then classify theoretical framework as a methodology?

A theoretical framework is part of your methodology – that is, considering what approaches and research methods are appropriate for your research project in terms of answering your research questions.

This comment in particular has been very helpful for helping me structure my exegesis. Thank you

@ deborah ua so good..thanks very much..✍

Am so grateful, but not yet understood, please how can I draft out research method and methodology on effect of inflation on unemployment assuming in Nigeria?

Hi Deborah. It’s really helpful how you can differentiate the two in brief. I’m grateful

Methodology looks into epistemological and ontological assumptions underlying your research. Instrumentation (e.g. interview guide, survey questionnaire, scales, etc), as well as sampling decisions (sample frame; number and type of research participants; etc) is still part of a method that ought to stem from your methodology (i.e. your “philosophy of knowledge” – what and why of epistemological and ontological assumptions of yours). Burel & Morgan (1979) “Sociological paradigms and organizational analysis” is a good resource. Don’t be put off by the date of publication – still widely sited and used. Don’t be put off by “sociological” and “organizational analysis” – first three chapters explain various choices of epistemological and ontological assumptions for any researcher. And, even the later chapters that mostly focus on research in the area of organizational studies start out with sections on philosophical traditions (i.e. ontological and epistemological roots) that each approach is based on. This is helpful in any research context.

Succint and perfect. Now all the other things I've been reading about the two make sense!  Many thanks.

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Hi would you please give more examples to show the way of applying these two in research?

You have helped. My methodology involves dramaturgy and the method to be used after the data is collected is narrative. It needs to work, thanks for the insight.

Thank you Deborah. I hope to find the Students' Guide to Methods and Methodology in the library. I tutor two graduate students and your information has been most informative. Denise 🙂

Thank you very much Deborah, with your specification on method and methodology, I can differentiate them now as well explaining them clearly in my research and to others who are interested in research. please have wounderfull credit for that remark.

Hi Deborah, I am a first year PhD student. I found this post very helpful and informative. Would you please let me know how can I develop strengthen my methodological perspective? Thanks, Rabeya

Dear Deborah, Thanks, this article has clarified my thoughts around these two confusing terms.   Regards   Rob  

Really  I understood, difference between methods&methodology

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Thank you Deborah, I can now differetiate methodology and methods, inductive and deductive, its very educative. I would like to know about conceptual frame work, how is it involved in research?

Hi Jospeh, here is a PowerPoint to help you:  https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

Thank you so much Deborah for giving such a wonderful way of differenciating methods and methodoligy.

Could you provide any book or any thing else to have deeper understanding. 

Yes:  https://www.amazon.co.uk/Research-Design-Qualitative-Quantitative-Approaches/dp/1452226105

I have a confusion regarding research design. Could you please suggest any comment on that.

Yes – read  https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/  

Thank you for your clear explanation. I do have a chapter on on this but it's at Masters level.

Thanks so much it's helpfull

Thanks for your post…it has helped me though i still need more examples of methods and methodology

Thank you very much for your clear explanation on the difference between methods and methodology.

Thanks a lot. It's much helpful.

This is very helpful. I really needed something practical and to the point. Though I was thinking along the same lines, this post just gave me the reassurance that I needed. Thanks  

I thank you Deborah for helping me to carry out my project work. Now I can differentiate between method and methodology. God bless you.

You are very welcome!

Very helpful and timely! 

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Thank you! Very helpful.

Very instructive. Thanks. I’ll go for the book by Clough and Nutbrown.

Hi Deborah, thanks this is very useful!  However, when we are doing our PhD, for instance we have four sub research questions, So it means that each of them will have their own methodology and methods, and then we also will have one GRAND methodology for our MAIN research questions. Is it right?

Hi Annisa, There is one methodology that is applied to the entire research project – not one for each research question. When examining methodology you look at the project as a whole. 

Thanks Deborah. As a first year DProf student returning to academia after 11 years away, I find myself on a wonderfully eye opening journey, not least because of the diversity of terminology. You have just enlightened me no end!!

Hi Rowley, A big congrats for your return to academia and becoming a PhD student. I’m sure you will enjoy the journey. Keep in touch!

Hi Deborah,

Very beautiful site.. with nice GUI as well.. Thanks for explaining this better than what i have so far found. What I have gathered is method is the way you conduct the research and methodology is why you chose that method. There could be other alternatives too. Could you give some other example as well because I saw two questions which leave me more mixed up:

1. what would be the research method you would explore/ employ with reasons

2. expand with reasons on the type of research methodologies you would use

Hi Piu, spot on regarding the simple difference between methods and methodology. With regards to your two questions, the same principles apply. Why choose a particular reserch method? The answer should be because it is the most effective method to answer the research quetions and it is appropriate for the participants. So for example, let’s say you are interested in finding out whether social media influences what music young people download – you might decide to use focus groups as a suitable method. So you would need to give your reasons for choosing focus groups over one-to-one interviews. Question 2 merely asks you to expand your answer by elaborating on your methodologies. In other words, how and why you have designed the whole research project in a particualr way.

So I am an undergrad nursing student trying to explain methodology used and compare 2 studies qualitative and quantitative. Would the methodologies be the theories and theorists that the researcher has used to choose the design and method of collecting their data?

Hi Lynn, in answer to your question, methodology is not something that you ‘use’ but refers to a ‘process’ that takes place after you have set your research objectives.

Methodology – The process of fully interrogating the values and assumptions that influence the study. – This is a process of justification for using particular research methods. – It will help you decide on the right research approach.

For more information about the values and assumptions that influence your research see https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

This may include particular theoretical frameworks and research paradigms (not the individual theorists but rather the theories/theoretical and conceptual frameworks).

Hi Deborah, If then methodology is the “why” for the selected method, where can we place the “justification?”

Hi William, ‘methodology’ encompasses all of the planning and decisions that must be taken BEFORE starting a research project. The starting point, once you know what you want to research is creating the research questions that will guide the entire study and shape your decisions, such as whether to adopt an inductive or deductive approach, whether to undertake interviews or focus groups as a qualitative research method. etc. The justification or rationale for these research decisions occur throughout this process.

Thank you Dr.Deborah. I am currently doing My thesis on the assesing the contributing factors of academic achivements of secondary school students in Ethiopia. I employee mixed method. An I am still confused in how to fix philosophical assumption, method and methodology. Now I get hint and I elaborate this idea. But could you send me some supporting materials on this regards?

Dr. Gabriel, this is very nicely described. You are totally correct in your advice on the two being needing to be thought of and understood at the onset of a study. Fortunately, I saw that there was a need for me to understand it early enough during my previous doctoral program simply due to the fact that I kept seeing the two different words in various information. It was then that I decided to look deeper to find out why one was always just called "methods" while the other was "methodology". Thank you for sharing this thoughtful and needed post. Dr. Rick D. Johnson

Hi Miss Deborah! Can you help me with my undergrad thesis problem? that is, how literature review of research is made or done? thanks a lot

Hi Nurtimhar, I am going to write a post today on writing literature reviews that should help you – so keep an eye out – or sign up to my RSS feed!

I couldn’t find the find the writing literature review post. Could you please help with the correct link to follow. Thank you

Hi Christy, here is the link: https://deborahgabriel.com/2017/08/21/how-to-write-a-literature-review/

Hi Deborah! Thank you for your views of posting very interesting and important explanation on PhD as I am on the way to complete my PhD preliminary tentative research proposal.

That’s great – best of luck with your application!

Hi Deborah, I am doing my MSc Risk Management course and I am suppose to choose a dissertation topic, I’m looking to research on health and safety risk management but I’m struggling to come up with a topic. Please help.

The best way to select a dissertation topic is to start by reading widely on the topic- in your case ‘health and safety risk mgmt’. As you read you will find specific areas that interest you – for example, occupational health. You should narrow your reading to this area and look for the gaps in the literature. From there you should be able to identify a ‘gap’ that your dissertation will address.

I would like to know how someone can choose project related to his/her options of academic studies

I usually use method and methodology interchangeably but now I know they are not the same. kudos

Thank you very much Deborah for differentiating method and methodology, great stuff i tell you!

This has been super useful. Thank you very much

Thank you Deborah. I am in the second year of my PhD and you just helped me understand the fundamental difference between methods and methodology. I have been interchanging them for a while and confusing theoretical frameworks with methodology every now and then. You have a teaching gift.

Thanks a million it has helped to a great extent. M.A Strategic and Peace Studies student- University of Dar es Salaam – Tanzania.

Is there any difference between research methods and research techniques?

Research method refers to the specific mode of gathering data. For example one method might be interviews. Research technique refers to the approach used for a specific method. For example, open-ended interviews is one technique that can be used when conducting interviews; semi-structured is another. So there is a distinct difference between method and technique.

Hi Deborah, I am working on my Master Thesis and I have chosen the Topi and the research question. I need your help in determining the Methodology and Methods and as well I need to know how much I should write for the main topic and the research question? and should they be correlated between each other? Research topic is: “Legal Aspects and Economical Impact of Intangible assets” Research question is: “Soft drink industry” And finally, How should be defined the final thesis? e.g. “Legal Aspects and Economical Impact of Intangible Assets on the Soft Drink Industry”? Thank you!

Hi Arsim, I’m happy to offer general guidance on conducting research but cannot provide responses to detailed questions about individual research projects due to time constraints. These are best directed towards your supervisor or tutor.

It’s my first time of coming across your meaningful write up. I enjoy it. If your door is open to me I will like to develop a good relationship academically. Thanks

Thank you Dr.this helped me alot.

Thanks a million, billion and trillion times for your patience to explain these terms Dr Deborah, I really appreciate your work. Thanks alot.

This is good!

Hello deborah, I am just getting used to the concept of methods, methodology, theoretical framework, literature review. I was really happy to have stumbled on your write-up plus the comments. Unfortunately, none of the links in the comment section is working. Please mail me the active links for the above headings. Thanks

Hi Terwase, I have updated the links in the comments. Best Wishes Deborah

Thank you very much Deborah, I really gained a lot from your explanation of the different between methods and methodology research. I would like to know what system approach theory is all about and its focus, merits/contributions, critics and relevance to modern day public administration.

Thank you very much Deborah. Your article and your replies to comments have been helpful. Can I just make sure I got it right? So before I decide on the methodology, I need to think of the purpose/aim of my study and to be able to choose a method, I should go back to my methodology. I did a study about the contribution of private universities to graduates’ employability (aim/purpose) and I explored the perceptions of graduates of these universities of the role of their institutions (methodology), and therefore, I used interviews to get in-depth information about various educational services (method). I could have used surveys (method). Is this example correct? Thanks again.

Yes – you’ve got it! No doubt, you considered the options and decided that in-depth interviews would be the best method to explore graduate perceptions. I would have used this method myself – sounds like a great study!

HI Deborah, I am planning to conduct research. It’s about finding out students’ perceptions and responses toward the effectiveness of a product (a translation tool) and the effectiveness of that product to improve their translation ability. Can you suggest what methods I could apply?

Thanks for your help

Hi Muhyas, This could be done in a number of ways. To give you one suggestion, you could do a mixed methods study involving quantitative and qualitative methods. You could begin with a quantitative method such as a questionnaire, finding out from the respondents what type of translation tools they use, how often etc. You could then interview some of the respondents (qualitative method) to ask in-depth, probing questions on their experience of using the translation tool and how effective it was for them. The overall approach is inductive as you are looking for new understandings to emerge, as opposed to testing a hypothesis that presumes to know what responses participants will give.

I am preparing for my senior project and I am struggling with all the methodology content. I previously focused on the literature review and finding information that are relevant to my topic and did not give my research methodology a second though. The article helped a lot in clearing things out for me. Thank you and God bless.

My research is about the effect of a marketing strategy on the attitude of volunteers joining an NGO and how this could increase the organizational effectiveness. My empirical study will handle an international NGO and I will be reaching out to volunteers in this NGO, however I am very confused as to what research method I should use. I am mainly thinking about a questionnaire but afraid if it is enough to study attitude. Would appreciate it if you provide me with your help.

I am embarking on a PhD programme and I need a bit detailed explanation of the theoretical framework and empirical framework.

Check out the slides on How to Develop a Conceptual Framework: https://deborahgabriel.com/2015/02/14/using-conceptual-frameworks-in-qualitative-research/

Hi Deborah. Could you please explain the difference between research process and research methodology. Writing research on tuesday and just would like to know whether it is the same or not and if not a short sentence of how it is diff. Thank you

I have an expose’ on the difference between research methodology and research method tomorrow. Have been struggling online to get clearifications on the two till I found this nice article. I believe from what I have read above, I will do a wonderful presentation. Thanks a lot. Most grateful.

Your comment about not being able to answer your PhD supervisor when he asked you the difference between methods and methodologies gave me hope! Thank you for your “easier than most text books” explanation of methods and methodology. Can you help me to understand where an epistemological realist approach fits in to all this? Many thanks

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Thanks a lot Deborah Gabriel! I appreciated your post and it has enlightened me.

Thanks Deborah for the clarification on the two. However I am currently carrying out a research on this topic “How can inclusive, sustainable growth and accountable governance be achieved in Africa”, but am confused on the methods and methodology to use. Could you please help me on this

This is an awesome resource. Thank you for your clarity. I also learned a lot from your responses to the posted questions.

Hi Deborah, Thanks for this wonderful post. It clarified the concept of methodology very well for me. I am a new PhD student and aiming to develop my methodological perspective. Would please give me some guidance on how can I develop my methodological perspective? Thanks, Rabeya

Hi Rabeya, I would definitely recommend reading the book ‘A Student’s Guide to methodology’. But you need to reflect on what you are researching and why – then you can develop your methodology which is about select the research method that will best answer your research questions and meet your research objectives.

l think your definition of methods and methodology cuts across from diploma, degree, masters and phd. thank for your meaningful definition

Thank you – I think I actually get this now!

What is the difference between research tools and research methods

I have just started research and trying to understand the difference between methods and methodology, your post has made it very clear. Thanks a great deal.

Hi….! Deborah. I was confused during my thesis and now I’ve got the clear picture of method and methodology. Thanks once again.

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20 Best Research Methodology Books for Ph.D. Students

20 Best Research Methodology Books for PhD Students..

As a Ph.D. candidate, research methodology is of the utmost importance for the completion of your degree. Books on research can be an invaluable resource to Ph.D. students. These will help you with researching books, improving your planning, and help you to identify the most professional dissertation writers. If you would like to learn more about the best research books for Ph.D. students, then the following article will be your guide. 

1. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 4 th Edition

The hallmark of this textbook is that it describes and compares the three main types of research methodology as well as the writing involved. This makes it quite different to many other books and services targeting Ph.D. students. The world’s changing and most dissertation writing from Ph.D. writers from EDUbirdie are not focused on singular methods anymore. And that is what you will find in this book – insights, and support for any method that you are pursuing.

 This makes it far easier to understand and select the concept that fits your study best. The textbook goes one step further by also having a philosophical conversation about research methodology. As such, it explores ethical and moral concerns, in addition, to logistical ones. This makes the book a great deal more well-rounded than its literary counterparts. 

2. The Craft of Research, 3 rd Edition

Even works produced by top Ph.D. writing services can be difficult to understand, particularly for layman readers. This is because the thesis and resulting work haven’t been properly explained. This textbook helps to correct this by showing you how to properly outline your argument and the supporting evidence. In doing so, you will find that you are better equipped to write a more compelling paper. 

3. Qualitative Inquiry and Research Design: Choosing Among Five Approaches, 3 rd Edition

If you are focused on qualitative research methodology, then this textbook should be at the very top of your list. It breaks down the main five approaches to a qualitative inquiry by looking at the fundamental elements of each one of them. The author offers even more support by giving you guidelines on constructing your ideas as well as improving the standard of your work. 

phd on methodology

4. Doing Your Research Project (Open Up Study Skills), 5 th Edition

This is the textbook that you should be reaching for if you want to get on the same level as good Ph.D. writing services. It is especially useful for those who have only just begun their Ph.D. journey. This textbook contains crucial information on the most basic of skills . This includes preparing for your research, drafting your paper, and putting the finishing touches on it. 

6. The Essential Guide to Doing Your Research Project, 2 nd Edition

If you are feeling rusty regarding any of your research methodology, then this textbook can help you out. This is undoubtedly one of the more comprehensive books on research. All the stages of the research process are broken down and the text even includes summaries, glossaries, and much more. 

7. Naturalistic Inquiry, 1 st Edition

If your research topic is based on the field of social science, then this is a top book for Ph.D. students. For one thing, it challenges traditional approaches and proposes more progressive and accurate forms of study. Following the concepts and advice of this book could lead to more accurate results. 

8. Qualitative Research: A Guide to Design and Implementation, 4 th Edition

This book offers the latest insight into qualitative research. As such, you will be able to move your study and thesis into a new era. The text should also give you better insight into researching books for your thesis, creating a modern approach to your work.

9. The Research Methods Knowledge Base, 3 rd Edition

This is a great textbook, regardless of the field that you are in. It offers up comprehensive coverage of both qualitative vs quantitative research methods. The language in the book is equally accessible to both novices as well as professional dissertation writers. This book will help to clear up any questions or confusion you may have. 

10. Introducing Research Methodology: A Beginner’s Guide to Doing a Research Project 2 nd Edition

As the name suggests, this is an excellent guide to those who are just starting out with their research project. Whether you need to brush up on the subject matter, improve your overall approach, or would like to create a more structured concept, this book will help you in all these areas. It will be like hiring your own dissertation writing services. 

11. The SAGE Handbook of Qualitative Research, 4 th Edition

There is no denying that research needs to be more diverse than ever before. If this is a concept that you would like to include in your work, this textbook can help you. Here, qualitative research is given a social spin and is applied to more real-world terms. As such, it can improve the quality and accuracy of your current and future work. 

12. The Foundations of Social Research: Meaning and Perspective in the Research Process

There is quite a bit of variation in schools of thought, terminology, and more when it comes to social research. This textbook takes the trouble to break all these down and discuss the discrepancy. In turn, this makes it far easier for you to get a more comprehensive understanding of your next step in researching books. 

13. Essentials of Research Design and Methodology

If you want fuss-free assistance on selecting research and creating an efficient research plan, this textbook will help you out. There is a lot of information available in data collection, assessment strategies, interpretation methods, and more. 

14. Introduction to Quantitative Research Methods: An Investigative Approach

In case you are having trouble grasping various concepts of quantitative research methods, you will find this book rather useful. This is because the authors take a different approach to handling these topics. They tackle each concept like detectives and use real-world problem-solving schematics. Thus, it functions as an excellent Ph.D. writing service. 

15. Research Justice 

For research to be applicable to a real-world scenario, it must appeal to all demographics. This book shows you how to create a thesis and carry out research so that you are creating a more diverse group of participants. In doing so, you make your research far more relevant by modern standards. 

16. Single Case Research Methodology, 3 rd Edition

It doesn’t matter if you are a Ph.D. student, researcher, or even a professional practitioner. This book will guide you through all aspects of single case research methodology. With the help of this text, you can conduct single-case design studies, interpret findings, write proposals, and a whole lot more. 

17. Qualitative Dissertation Methodology: A Guide for Research Design and Methods, 1 st Edition 

One of the more useful aspects of this book is that it is based on actual students’ experiences. Thus, it adequately tackles all the obstacles that you may come across when researching books, writing proposals, or doing actual research. The book breaks down all elements of qualitative research into smaller parts, making it more manageable for students. 

18. Research and Publications Planner: The Graduate Student’s Guide to Publishing Academic Research

This book is written by a graduate student. Thus, it appreciates the real-world struggles of coming up with research ideas and then executing your vision. The book guides you through every step of the way, making it easy for you to structure and organize your work so that you are creating a more cohesive document. 

19. Doing Academic Research: A Practical Guide to Research Methods and Analysis

This book is suitable for students that are looking for books on research in any field. It doesn’t matter if you are humanity, business, or social science – this book will appeal to you. As the title suggests, this is a practical guide. Therefore, it will provide you with relevant information and assistance every step of the way. 

20. Case Study Research and Applications: Design and Methods, 6 th Edition

If you are engaged in case study research, then you should check out this book. This is because it uses numerous real-world case studies to give you a clearer idea of how to write, analyze , and come to your own conclusions with your current work. The writer also offers up suggestions for improvements as well as how to improve the accuracy of your research. 

21. Research Methods: A Practical Guide for Students and Researchers 

This book allows you to do research in an organized and concise manner. It starts from the very beginning of your research process and gives you tips and suggestions that are useful at every stage. Furthermore, it gives you real-world examples to describe what is being explained in the book. This is a suitable option for students across all disciplines. 

These are the top research methodology books for Ph.D. students to invest in. It doesn’t matter what discipline you are in or what kind of research you are doing. You can guarantee that at least one of these books will give you the guidance and answers that you are looking for. 

phd on methodology

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What is Research Methodology? Definition, Types, and Examples

phd on methodology

Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.

The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.

What is research methodology ?

A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

Why is research methodology important?

Having a good research methodology in place has the following advantages: 3

  • Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
  • You can easily answer any questions about your research if they arise at a later stage.
  • A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
  • It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
  • A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
  • It also helps ensure that ethical guidelines are followed while conducting research.
  • A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.

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Types of research methodology.

There are three types of research methodology based on the type of research and the data required. 1

  • Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
  • Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
  • Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.

What are the types of sampling designs in research methodology?

Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.

  • Probability sampling

In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:

  • Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
  • Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
  • Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
  • Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
  • Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
  • Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
  • Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.

What are data collection methods?

During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.

Qualitative research 5

  • One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
  • Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
  • Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
  • Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).

Quantitative research 6

  • Sampling: The most common type is probability sampling.
  • Interviews: Commonly telephonic or done in-person.
  • Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
  • Document review: Reviewing existing research or documents to collect evidence for supporting the research.
  • Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.

Let Paperpal help you write the perfect research methods section. Start now!

What are data analysis methods.

The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.

Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.

Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:

  • Measures of frequency (count, percent, frequency)
  • Measures of central tendency (mean, median, mode)
  • Measures of dispersion or variation (range, variance, standard deviation)
  • Measure of position (percentile ranks, quartile ranks)

Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:

  • Correlation: To understand the relationship between two or more variables.
  • Cross-tabulation: Analyze the relationship between multiple variables.
  • Regression analysis: Study the impact of independent variables on the dependent variable.
  • Frequency tables: To understand the frequency of data.
  • Analysis of variance: To test the degree to which two or more variables differ in an experiment.

Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:

  • Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
  • Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
  • Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
  • Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
  • Thematic analysis: To identify important themes or patterns in data and use these to address an issue.

How to choose a research methodology?

Here are some important factors to consider when choosing a research methodology: 8

  • Research objectives, aims, and questions —these would help structure the research design.
  • Review existing literature to identify any gaps in knowledge.
  • Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
  • Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
  • Constraints —constraints of time, geography, and resources can help define the appropriate methodology.

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How to write a research methodology .

A research methodology should include the following components: 3,9

  • Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
  • Research method —this can be quantitative, qualitative, or mixed-method.
  • Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
  • Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
  • Sampling —this involves selecting a representative subset of the population being studied.
  • Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
  • Data analysis —describe the data analysis methods you will use once you’ve collected the data.
  • Research limitations —mention any limitations you foresee while conducting your research.
  • Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
  • Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.

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Frequently Asked Questions

Q1. What are the key components of research methodology?

A1. A good research methodology has the following key components:

  • Research design
  • Data collection procedures
  • Data analysis methods
  • Ethical considerations

Q2. Why is ethical consideration important in research methodology?

A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10

  • Participants should not be subjected to harm.
  • Respect for the dignity of participants should be prioritized.
  • Full consent should be obtained from participants before the study.
  • Participants’ privacy should be ensured.
  • Confidentiality of the research data should be ensured.
  • Anonymity of individuals and organizations participating in the research should be maintained.
  • The aims and objectives of the research should not be exaggerated.
  • Affiliations, sources of funding, and any possible conflicts of interest should be declared.
  • Communication in relation to the research should be honest and transparent.
  • Misleading information and biased representation of primary data findings should be avoided.

Q3. What is the difference between methodology and method?

A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.

Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.

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  • Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
  • Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
  • The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
  • Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
  • What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
  • What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
  • Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
  • Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
  • What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
  • Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/

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PhD Centre

Sample PhD Research Methodology Chapter

1.0 introduction.

This chapter designs a comprehensive research methodology tailored to the aim and objectives of the study. Specifically, the research methodology chapter is responsible for explaining the philosophical underpinnings, as well as explaining their role in examining the selected research phenomenon. Second, the researcher’s philosophical orientation is explained and the rationale for the chosen methods is provided. Finally, this chapter defends the selected data collection instruments and analysis procedures, paying close attention to their advantages and limitations. Ethical issues and methodological limitations are covered in the end.

2.0 Ontological Perspective

The process of designing a research methodology starts with the branch of ontology, which is primarily concerned with what exists in the human world and what knowledge could be acquired about this world (Anfara & Mertz, 2014). With the help of ontology, researchers can recognise the extent to which the objects they are researching are ‘real’ and what ‘truth claims’ can be made about these objects (Chawla & Sodhi, 2011). The spectrum of ontological stances ranges from naïve realism to relativism; the former assumes that there is a single reality, which could be understood using appropriate research methods, whereas the latter implies that realities exist as multiple mental constructions that change depending on the subject and context in which they exist (Crotty, 2020).

This study follows a bounded relativist position, according to which there is one shared reality within a bounded group (Easterby-Smith et al., 2012). This choice has been made because organisational culture is a context-specific phenomenon, meaning each organisation has its own culture that is manifested in its values, artefacts, stories, and symbols (Kumar, 2014). The existing literature shows that organisational culture is something that is shared by all employees, suggesting there is a single reality within this group (Crotty, 2020). Although there may be outliers, organisational culture is often viewed as the glue that connects the employees of the same organisation and communicates the reality in which they exist.

3.0 Epistemological Perspective

Having identified how ‘things’ are, it is relevant to identify how the researcher creates knowledge by selecting and justifying an epistemological stance. The methodology literature distinguishes between three major epistemological positions, depending on the relationship between the object and the subject (Anfara & Mertz, 2014). Objectivism implies that meaning exists within an object and there is an objective reality that exists independently of the subject (Dew & Foreman, 2020). On the other end of the spectrum lies subjectivism, according to which it is the subject that creates meaning and imposes it on an object (Saunders & Lewis, 2014). Finally, constructionism is a more balanced epistemological position, where the interplay between the subject and the object creates meaning but the reality of the object is still constructed by the subject (Kumar, 2008).

Since the phenomenon of organisational culture exists independently from the researcher, this study is in keeping with the constructionist stance, which allows for generating a contextual understanding of organisational culture and its role in employees’ well-being perception in the selected company. On the one hand, each employee has their views, values, and beliefs, which inevitably affect their perception of well-being (Pruzan, 2016). This fact implies that multiple realities are likely to exist, which are shaped and formed by the company’s employees, as well as the meanings they attach to the world in general and their employer’s organisational culture, in particular (Dew & Foreman, 2020). Still, since the researcher attempts to establish the relationship between organisational culture and employees’ perceptions of well-being and achieve an adequate level of generalisation, the adoption of subjectivist epistemology seems counterproductive. In turn, objectivism fully excludes the possibility of the existence of multiple sources of meaning, which explains why this epistemology has not been adopted either (Chawla & Sodhi, 2011).

4.0 Theoretical Perspective

The next step in designing a comprehensive research methodology would be to have a look at the researcher’s philosophical orientation that guides their action (Creswell & Creswell, 2017). Per Singh and Nath (2010), all theoretical perspectives could be broadly divided into two groups, namely those that are applied to predict the phenomenon in question and those that help in getting a better understanding of this phenomenon. Since this study is focused on the establishment of the relationship between organisational culture and employees’ well-being perceptions, using more than one method to identify the valid and logical truth seems reasonable. Therefore, the theoretical perspective of post-positivism, according to which a valid belief could be properly identified only using multiple methods because all methods are imperfect, has been selected (Anfara & Mertz, 2014). The research design of this study, including its ontological and epistemological standpoints, is presented as follows.

Figure 1: Research Design

phd on methodology

Source: Constructed for this study

Post-positivism can be viewed as a natural evolution of the positivist theoretical stance, primarily driven by the growing complexity of the social sciences, which requires examining social phenomena from multiple vantage points to make relevant and accurate predictions (Khan, 2011). As previously noted, employees’ values, attitudes, and beliefs, which form their realities and affect their perceptions of well-being in the organisational context, make this social phenomenon multifaceted and complex (Bryman & Bell, 2015). That is why using several methods is expected to help the researcher decipher this relationship and possibly extrapolate the produced findings to different contexts (Daniel & Sam, 2011). While post-positivism is less rigorous and ‘scientific’ as compared to positivism, some scholars argue that the social world is too complex to be explained by applying natural science methods. Interpretations of reality cannot be isolated from the cultural and social context, in which the research phenomenon is taking place (Easterby-Smith et al., 2012). Still, the application of natural science methods enables the researcher to identify certain patterns, allowing for examining the relationship between organisational culture and employees’ well-being perceptions in more detail.

5.0 Methodology

Based on the above explanation and justification, this doctoral project follows a mixed-method approach, which implies the collection and analysis of qualitative and quantitative data within the same study (Singh & Nath, 2010). A mixed-method research design enables the researcher to obtain data using multiple data collection instruments, adding to the breadth of this investigation and allowing for assessing the relationship between organisational culture and employees’ perceptions of well-being more comprehensively (Cohen et al., 2017). With that being stated, following a mono method can ensure a much higher level of detalisation as compared to a mixed-method approach (Howell, 2012). Still, within the organisational context, different truths are likely to exist among different stakeholder groups, which substantiates the need to examine and compare these truths in order to identify how they are similar or different (Daniel & Sam, 2011).

This project follows the research strategy of a case study, which enables the researcher to develop an in-depth description of the target organisation and its culture. One of the main advantages of this strategy is that it implies using multiple data collection techniques, which goes in keeping with the selected research design (Bryman & Bell, 2015). Although the case study strategy does not represent the world, it focuses on a single case in relation to the selected research problem and illustrates the contextualised case of the relationship between corporate culture and employee perceptions (Singh & Nath, 2010). Although some scholars believe that case studies have limited generalisation because they are primarily focused on a single object or case, it is still possible to compare the case study findings to existing theory and, hence, provide broader implications to similar contexts outside the selected case (Yin, 2014). Since this project not only draws on existing theory but also attempts to come up with a new theory linking organisational culture to employee well-being in the workplace, it incorporates certain aspects of both inductive and deductive approaches (Pruzan, 2016).

6.0 Data and Methods of Collection

Two primary data collection methods, namely self-administered questionnaires and semi-structured interviews have been selected for this study. The former method implies collecting primary quantitative data from individuals who self-report their perceptions of and attitudes towards the research phenomenon (Singh, 2010). In turn, in semi-structured interviews, a researcher asks questions within a predetermined thematic framework but the questions are not set in order or phrasing (Billups, 2019). Self-administered questionnaires have been selected because they not only enable the researcher to obtain a large amount of primary data in a short period. They also generate primary data that could easily be quantified and processed graphically and statistically, which goes in keeping with the post-positivist nature of this study (Saunders & Lewis, 2014). In turn, semi-structured interviews allow for generating highly detailed data that answers the ‘why’ and ‘how’ questions, leading to more comprehensive and detailed research findings (Cohen et al., 2017).

The decision to incorporate both self-administered questionnaires and semi-structured interviews in the research design allows for offsetting the drawbacks of each of these data collection instruments. For example, in questionnaire surveys, respondents’ answers are usually limited to a set of predefined, concise response options, which may not necessarily reflect how they feel about certain things (Novikov & Novikov, 2013). Concurrently, during interviews, interviewees can provide whatever responses they want, regardless of their length or content. At the same time, interviews are commonly considered a time-consuming data collection procedure (Carson et al., 2001). Due to this reason, as well as potential access issues, it is problematic to engage a relatively large number of individuals in interviews. Alternatively, questionnaires can be distributed among a sizeable population of social actors in a fraction of the time needed to conduct an interview (Daniel & Sam, 2011). Therefore, by utilising both self-administered questionnaires and semi-structured interviews, it is possible to make the most of these instruments while overcoming their drawbacks.

7.0 Sampling

For this study, two samples were drawn to approach the relationship between corporate culture and employees’ perceptions of well-being from different vantage points. First, judgemental sampling, a non-probability sampling technique where units to be sampled are selected by the researcher based on their professional judgement, was chosen to approach the most knowledgeable and experienced managers of the target company (Creswell & Creswell, 2017). While the researcher was not intended to cap the number of interviewees included in the sample, a total of 14 top managers agreed to participate. The selection of this sampling strategy is explained by its ability to ensure a deep focus on the researched phenomenon because the interviewees exist in the same context and share similar opinions and values. In turn, managers were selected because they are expected to have a more profound knowledge of the selected company’s organisational culture and its nuances than their subordinates. Interviews were conducted online using Zoom.

Second, the researcher followed the strategy of convenience sampling, which allows for collecting research data from the most easily accessed respondents, to draw a questionnaire survey sample (Gray, 2017). At this point, around 760 employees of the target multinational company were contacted via social media platforms and asked to participate. According to the existing methodology literature, the sample size plays a crucial role when it comes to data validity and reliability, which explains why the researcher intended to include as many employees in the sample as possible (Easterby-Smith et al., 2012). 549 questionnaires were returned to the researcher, out of which 32 were excluded due to missing values. Therefore, the questionnaire survey sample consisted of 517 participants. This sample size should be enough to ensure an adequate level of validity and reliability and make sure the produced findings are generalisable to a certain extent (Dew & Foreman, 2020). All questionnaires were distributed online using Google Forms.

8.0 Analysis Strategy

As previously noted, post-positivist studies tend to use multiple methods, which translates into employing several analysis instruments within the same research project (Novikov & Novikov, 2013). This study is not the exception to this rule. The primary data obtained using self-administered questionnaires was processed both graphically and statistically. This data was quantified by assigning a code (e.g., ‘1’, ‘2’, ‘3’, ‘4’, etc.) to each response and inserting the constructed set of raw data in Microsoft Excel, which was also used to design charts and graphs. The quantified data was then inserted into an SPSS spreadsheet to make it suitable for statistical analysis. Descriptive statistics and linear regression were used to analyse the primary quantitative data and establish the relationship between organisational culture and employees’ perceptions of well-being and test the Null Hypothesis and Hypothesis 1 presented in Chapter 2. In addition, the analysis of variance (ANOVA) was conducted to test Hypothesis 2 and identify whether those employees who belonged to an older generation perceived the role of organisational culture in their well-being differently than their young colleagues. The key methodological choices, including analysis methods, are presented as follows.

Figure 2: Methodological Choices

phd on methodology

The researcher also used a content analysis technique to process the primary data generated by the interviewees. Unlike graphical or statistical analyses, the content analysis does not demonstrate cause-and-effect links between variables but rather enables the researcher to get a deeper understanding of interviewees’ perceptions, feelings, and lived experiences (Carson et al., 2001). The recorded interviews were first converted into text transcripts using word processing software. Afterwards, the transcribed data was processed by NVivo to create codes and nodes according to the main themes of this project, such as ‘organisational culture’, ‘employee well-being’, ‘work-life balance’, ‘employee recognition’, and ‘job satisfaction’. This software was also used to identify the frequency of the aforementioned themes and other tendencies in the interviewees’ responses.

9.0 Ethical Issues

Before obtaining primary data from the participants, they were provided with an information sheet that covered all the important aspects of this project, including its aim and objectives, anticipated outcomes, and research procedure (Saunders & Lewis, 2014). Informed consent was obtained from each potential interviewee and survey participant to make sure their participation was voluntary. They were explicitly communicated both verbally and in writing that they were able to withdraw from the data collection process at will. Moreover, this process was made fully anonymous to prevent the potential leakage of personal data and contribute to the participants’ intention to take part (Singh, 2010).

10.0 Methodological Limitations

Although the designed research methodology is characterised by a relatively high level of replicability, it could be argued that the adoption of bounded relativism does not add to the generalisability of the produced empirical outcomes (Daniel & Sam, 2011). The point is that the mental constructions of reality held by those managers and employees who participated in this project may not necessarily match one another, leading to multiple interpretations of how their well-being is affected by the employer’s organisational culture (Saunders & Lewis, 2014). Another limitation is that self-administered questionnaires significantly limit the researcher’s ability to decipher hidden meaning that exists in organisational practices and events, which makes this study biased towards making predictions rather than deepening our understanding of the research phenomenon (Novikov & Novikov, 2013).

11.0 Chapter Summary

Ontologically, this study is framed within bounded relativism, which implies that reality constructions exist within a boundary of a peculiar group. In turn, from an epistemological viewpoint, this project adopts constructionism and the post-positivist theoretical perspective. Since this study follows a mixed-method approach, the researcher obtained primary qualitative and quantitative data from 14 top managers and 517 employees of the target business entity by means of semi-structured interviews and self-administered questionnaires, respectively. The collected data was processed, thematically, graphically, and statistically using NVivo, Microsoft Excel, and SPSS.

Anfara, V., & Mertz, N. (2014). Theoretical Frameworks in Qualitative Research . SAGE.

Billups, F. (2019). Qualitative Data Collection Tools: Design, Development, and Applications . SAGE.

Bryman, A., & Bell, E. (2015). Business research methods . OUP.

Carson, D., Gilmore, A., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research . SAGE.

Chawla, D., & Sodhi, N. (2011). Research Methodology: Concepts and Cases . Vicas Publishing House.

Cohen, L., Manion, L., & Morrison, K. (2017). Research Methods in Education . Routledge.

Creswell, J., & Creswell, D. (2017). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . SAGE.

Crotty, M. (2020). The foundations of social research: Meaning and perspective in the research process . Routledge.

Daniel, S., & Sam, A. (2011). Research methodology . Gyan Publishing House.

Dew, J., & Foreman, M. (2020). How Do We Know?: An Introduction to Epistemology . InterVarsity Press.

Easterby-Smith, M., Thorpe, R., & Jackson, P. (2012). Management Research . SAGE.

Gray, D. (2017). Doing Research in the Real World . SAGE.

Howell, K. (2012). An introduction to the philosophy of methodology . SAGE.

Khan, J. (2011). Research methodology . APH Publishing.

Kumar, R. (2008). Research methodology . APH Publishing.

Kumar, R. (2014). Research Methodology: A Step-by-Step Guide for Beginners . SAGE.

Novikov, A., & Novikov, D. (2013). Research methodology: From philosophy of science to research design . CRC Press.

Pruzan, P. (2016). Research Methodology: The Aims, Practices and Ethics of Science . Springer.

Saunders, M., & Lewis, P. (2014). Doing Research in Business and Management: An Essential Guide to Planning Your Project . Pearson Education.

Singh, Y. (2010). Research methodology . APH Publishing.

Singh, Y., & Nath, R. (2010). Research methodology . APH Publishing.

Yin, R. (2014). Case study research: Design and methods . SAGE.

PhD Assistance

15 kinds of research methodologies for phd. pupils, basic research.

Pure research or fundamental research or basic research zooms on enhancing scientific knowledge for the exhaustive understanding of a topic or certain natural phenomena, essentially in natural sciences; knowledge that is obtained for the purpose of knowledge it is called fundamental research.

1.Applied research

Research that covers real life applications of the natural sciences; aimed at offering an answer to particular practical issues and develops novel technologies

Applied research

2.Fixed research versus flexible research

In fixed research, the design of the study is fixed prior to the main phase of data gathering; moreover, fixed designs are essentially theoretical. Variables that need to be controlled and measured need to be known in advance and they are measured quantitatively.

Fixed research versus flexible research

3.Quantitative research and qualitative research

Quantitative research denotes gauging phenomena in various grades; on the other hand, qualitative research sometimes deems Boolean measurements alone; solution can be studied qualitatively for its appropriateness. However, comparison between candidate solutions requires quantitative observation.

Quantitative research and qualitative research

4.Experimental research and non-experimental research

In an experimental design , operationalize the variables to be measured; moreover, operationalize in the best manner. Consider the study expectations, outcome measurement, variable measurement, and the methods to answer research questions.

Think of the practical limitations such as the availability of data-sets and experimental set-ups that represent actual scenarios.

Experimental research and non-experimental research

5.Exploratory research and confirmatory research

Confirmatory research tests a priori hypotheses—outcome predictions done prior to the measurement stage. Such a priori hypotheses are usually derived from a theory or the results of previous studies.

Exploratory research generates a posteriori hypotheses by investigating a data-set and ascertaining potential connection between variables.

6.Explanatory research or casual research

Causal research is also called explanatory research ; conducted to ascertain the extent and type of cause-effect relationships. Causal research are conducted to evaluate effects of specific changes on existing norms, various processes etc.

7.Descriptive research

Descriptive research is the available statement of affairs; researcher has no control over variable. Descriptive studies are characterised as simply an effort to ascertain, define or recognize.  Not “why it is that way” nor “how it came to be,” which is the objective of analytical research.

8.Historical research

Historical research explores and explains the meanings, phases and traits of a phenomena or process at a certain phase of time in the past; historical research is a research strategy from the research of history.

9.Casual comparative research

Also called as “ex-post facto” research (In Latin, implies “after the fact”); researchers determine the causes or consequences of differences that already exist between or among groups of individuals.

An effort to ascertain a causative relationship between an independent variable and a dependent variable; relationship between the independent variable and dependent variable are usually a suggested relationship (not proved yet) because you do not have complete control over the independent variable

10.Correlational research

Correlational research is a form of non-experimental research technique wherein a researcher measures 2 variables and assesses the statistical connection between them with no influence from any external variable.

The correlation between two variables is given through correlation coefficient, which is a statistical measure that calculates the strength of the relationship between two variables that is a value measured between -1 and +1.

11.Evaluation research method

Evaluation research technique is known as program evaluation and refers to a research purpose instead of a particular technique; objective is to assess the effect of social involvements such as new treatment techniques, innovations in services, etc.

A form of applied research to have some real-world effect. Methods such as surveys and experiments are used in evaluation research.

12.Formative and summative evaluation

While learning is in progress, formative assessment offers feedback and information; measures participant’s progress and also assess researcher’s own progress as well.

For example, when implementing a new program, you can determine whether or not the activity should be used again (or modified) with the help of observation and/or surveying.

Summative assessment happens after the learning has ended and offers info and feedback to sum up the process; essentially, no formal learning is happening at this phase other than incidental learning which might take place through the completion of program.

13.Diagnostic research

Descriptive research studies define the characteristics of a particular individual, or of a group.

Studies showing whether certain variables are linked are examples of diagnostic research.

Researcher defines what he or she wants to measure and finds adequate methods for measuring it along with a clear description of ‘population’.

Aim is to obtain complete and accurate information. And the researcher plans the procedure carefully.

14.Prognostic research

Prognostic research (specifically in clinical research) examines chosen predictive variables and risk factors; prognostic research assesses influence on the outcome of a disease. Clinicians have a better understanding of the history of the ailment.

This understanding facilitates clinical decision-making via providing apt treatment alternatives and helps to predict accurate disease outcomes.

Assessing prognostic studies involves ascertaining the internal validity of the study design and assessing the effects of bias or systemic errors.

15.Action research

A systematic inquiry for improving and/or honing researchers’ actions. Researchers find it an empowering experience.

Action research has positive result for various reasons; most important is that action research is pertinent to the research participants.

Relevance is assured because the aim of each research project is ascertained by the researchers, who are also the main beneficiaries of the research observations.

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Research Methodology Notes

  • August 2022
  • Conference: Class Presentation

Mohammed I. S. at Federal Polytechnic Bauchi

  • Federal Polytechnic Bauchi

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Research Methodology Example

Detailed Walkthrough + Free Methodology Chapter Template

If you’re working on a dissertation or thesis and are looking for an example of a research methodology chapter , you’ve come to the right place.

In this video, we walk you through a research methodology from a dissertation that earned full distinction , step by step. We start off by discussing the core components of a research methodology by unpacking our free methodology chapter template . We then progress to the sample research methodology to show how these concepts are applied in an actual dissertation, thesis or research project.

If you’re currently working on your research methodology chapter, you may also find the following resources useful:

  • Research methodology 101 : an introductory video discussing what a methodology is and the role it plays within a dissertation
  • Research design 101 : an overview of the most common research designs for both qualitative and quantitative studies
  • Variables 101 : an introductory video covering the different types of variables that exist within research.
  • Sampling 101 : an overview of the main sampling methods
  • Methodology tips : a video discussion covering various tips to help you write a high-quality methodology chapter
  • Private coaching : Get hands-on help with your research methodology

Free Webinar: Research Methodology 101

PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .

FAQ: Research Methodology Example

Research methodology example: frequently asked questions, is the sample research methodology real.

Yes. The chapter example is an extract from a Master’s-level dissertation for an MBA program. A few minor edits have been made to protect the privacy of the sponsoring organisation, but these have no material impact on the research methodology.

Can I replicate this methodology for my dissertation?

As we discuss in the video, every research methodology will be different, depending on the research aims, objectives and research questions. Therefore, you’ll need to tailor your literature review to suit your specific context.

You can learn more about the basics of writing a research methodology chapter here .

Where can I find more examples of research methodologies?

The best place to find more examples of methodology chapters would be within dissertation/thesis databases. These databases include dissertations, theses and research projects that have successfully passed the assessment criteria for the respective university, meaning that you have at least some sort of quality assurance.

The Open Access Thesis Database (OATD) is a good starting point.

How do I get the research methodology chapter template?

You can access our free methodology chapter template here .

Is the methodology template really free?

Yes. There is no cost for the template and you are free to use it as you wish.

Caroline

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PhD Studentship: Advancing Joint Modelling Methodology for Clinical Prediction Models

The university of manchester - mathematics.

Course Status : Completed
Course Type : Elective
Duration : 12 weeks
Category :
Credit Points : 3
Postgraduate
Start Date : 24 Jan 2022
End Date : 06 May 2022
Enrollment Ends : 07 Feb 2022
Exam Date : 23 Apr 2022 IST
Qualification Type: PhD
Location: Manchester
Funding for: UK Students, EU Students, International Students
Funding amount: £19,237 for 2024/25
Hours: Full Time
Placed On: 9th August 2024
Closes: 31st August 2024

This 3.5 year PhD project is funded by the MADSIM Project, https://www.madsim.manchester.ac.uk/ . Funding is for Home students and EU students with settled status. Funding covers home tuition fees and provides a stipend at the UKRI rate (£19,237 for 2024/25). The start date is 1 st October 2024.

This is an interdisciplinary project between the Department of Mathematics (Christiana Charalambous, Timothy Waite) and the Centre for Health Informatics (David Jenkins). Clinical prediction models (CPMs) are algorithms that use information about a patient at a given time point to generate risk estimates for an outcome. These models are widely adopted throughout healthcare and can be used to inform clinical decisions, for example, if an individual should receive an intervention. Traditionally, CPMs have used data from a single time point and often consider a single outcome. However, the adoption of electronic health records and the increase in availability of data provides rich longitudinal (e.g. repeatedly measured biomarkers) and time-to-event (e.g. death or disease progression) data, which are often underutilised. Complex models that use multi-outcome (potentially correlated) data, such as joint models, are increasingly being adopted and evidence from the literature suggests this could improve predictive accuracy and in turn patient outcomes. Nonetheless, there are strong assumptions required and a lack of methodological development for healthcare usage. In addition, it is unclear when repeated longitudinal measurements should be recorded. Objectives and outcomes of the project:

  • Review the existing literature on joint modelling for clinical prediction.
  • Undertake methodological development for the formulation and validation of joint models, testing the developed methods throughout a range of scenarios in simulated and real-world health data.
  • Extend time-dependent AUC methodology for joint model validation.
  • Perform simulation studies to compare the proposed method to existing approaches for prediction and model validation.
  • Extend current minimum sample size methodology for joint models.
  • Undertake simulation studies to investigate the impact of longitudinal measurement frequency on joint model performance.
  • Investigate techniques for Bayesian design of experiments in joint models.

The combination of simulation and real-world data will allow us to evaluate the methods under a range of scenarios and parameter combinations and assess the real-world impact of the methods. The collaboration with the Centre for Health Informatics will provide access to real-world health data, such as the Greater Manchester care record, UK Biobank and cardiovascular data from the Manchester University NHS Foundation Trust and Wythenshawe Hospital, that the centre regularly utilises. The project will also provide recommendations to determining when to monitor patients and guidance for developing and validating joint models for clinical prediction.

Applicant’s should have:

  • Obtained or working towards a 1st class degree in Mathematics (BSc/MMath) or Distinction level Masters in (Bio)Statistics, Data Science or similar.
  • Research experience, e.g. UG/MSc project, research internship or other.
  • Background in some or all of the following: longitudinal data analysis, survival analysis, design of experiments, Bayesian statistics.
  • Good programming skills in a language such as R or Python
  • Good communication skills (oral and written)
  • Openness to working across disciplines

Before you apply, please contact Dr Christiana Charalambous at [email protected] .

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JPSM PhD Student, Yuting Chen, Awarded 2024 WSS Outstanding Graduate Student Award for Contributions to Statistics.

Interconnected Dots

The  Washington Statistical Society (WSS)  has selected Yuting Chen, a Ph.D. candidate from the Joint Program in Survey Methodology (JPSM), as the recipient of the 2024 Outstanding Graduate Student Award. This recognition highlights Yuting's hard work, dedication, and significant contributions to the field of statistics.

During the summer of 2023, Yuting worked as a research intern at Gallup, where she contributed to projects focused on developing survey methodologies to improve panel quality and data analysis. This summer, she is working as a short-term consultant at the World Bank Group, where she is integrating advanced small area estimation methods into their software packages.

Congratulations, Yuting!

Yuting Chen

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Engaged Capital Calls Nevro Corp. (NVRO) to Focus on Improving Profitability and Stop Pursuing Acquisitions

Published on august 13, 2024 at 5:13 pm by neha gupta in news.

We recently compiled a list of the Shake-Up Alert: 40 Companies Facing Activist Pressure .   In this article, we are going to take a look at where Nevro Corp. (NYSE:NVRO) stands against the other companies facing activist pressure.

The equity market has been on a roll, rallying by 10% in the first half of 2024, adding to the 24% gain registered in 2024. Amid the gains, one would be mistaken to think activist investors would go slowly, given the bumper returns on offer. That is not the case, given that activist investors are becoming more active and bold in a push to squeeze optimum value in the equity markets.

It was arguably one of the busiest years for activist investors as they launched 1,151 campaigns in 2023, up from 1,083 campaigns recorded in 2022. Since 82% of the campaigns revolved around environmental, social, and governance issues, ESG affirms a new wave of activism in the equity markets.

In addition, there was a 7% jump in new activist investor campaigns in 2023 to 252, setting a new record. Likewise, there were 77 first-time activist-initiated campaigns in 2023, up from 55 in 2022, according to data by Lazard. Some of the most targeted sectors with activist campaigns were industrials at 21%, followed by technology at 20% and healthcare at 20%. Consumer and financial sectors accounted for 11% and 8% of the activist campaigns, respectively.

Activist investors can be individuals or institutions that acquire a controlling stake in a target company. With the investment, they gain the much-needed power to push for strategic changes that can unlock hidden value in a company they believe is underperforming. A push for seats on the board is one of the strategies deployed as one way of influencing decision-making and advocating for management changes.

In aggressive cases, activist investors can push for the sale of the entire business or some part of the business to generate shareholder value. Some activist campaigns also involve pushing for restructuring, such as cutting costs to bolster margins.

A push to sell the entire business or split some units were some of the favorite actions pushed by activist investors, in 49% of the activist campaigns last year. Additionally, the activist investors pushed for a change of leadership, with some advocating for streamlining operations through cost cuts to improve margins. Activist investors pushed for management changes in 10% of the campaigns initiated last year following a 46% year-on-year increase in 2022.

Elliot Management, Starboard Value, Trian Partners, and Third Point were some of the top US activist investors at the center of most corporate wars. US activist investors accounted for 14% of the total activist campaigns last year, affirming their influence in pushing for value in various companies. Likewise, ValueAct posted a 39% gain through its campaigns as Caligan Partners rose 37% and Engaged Capital returned 29%. Pershing Square Holdings, spearheaded by activist Bill Ackman, generated a 27% gain.

Activist investors fared much better in 2023 thanks to the rising stock market that shrugged off the high interest rates that had been increased to 22-year highs of 5.25% to 5.50%. Similarly, activist hedge funds also deserve some credit for focusing on market-beating stocks that did much better amid an uncertain market environment. In the end, activist investors enjoyed one of their best years in the recent past, with an average return of 20.2% in 2023. The gains came after the strops had lost an average of 16% in 2022

Activist investors showed no signs of slowing in the first half of 2024, going by 147 new campaigns, surpassing the 2018 record of 143. In the second quarter of 2024, 86 new activist campaigns were recorded, barely a year after a strong rebound.

The heightened activist investor pressure came amid concerns that factors like high interest rates and slowing growth would hurt the company’s performance. Amid a surge in activist investor campaigns in 2024, the success rates of most of the campaigns have dropped significantly. For instance, most of the campaigns in the first half only won 74 board seats, down from 93 as of last year. It is also a concern that activists only secured 11% of their sought-after board seats compared to a 65% win ratio in 2023. The significant decline in success rates affirms that companies are becoming more effective in fending off activist pressure.

Investors are already pushing companies harder for change in 2024, concerned by the impact of soaring geopolitical instability and economic uncertainty. Creating a lower and stable interest rate environment is expected to create more opportunities for activist investors to capitalize. Given that nearly half of the campaigns in 2023 involved a merger and acquisition objective, it is expected to be the case in 2024, especially with the Federal Reserve cutting interest rates.

Reports show that there could be more than $2 trillion in capital set for acquisitions in 2024, and more activist investors are expected to demand companies review their business portfolios. Part of the proposals that activist investors are likely to push for is the divestment of some units or the sale of the entire company.

Even though activist investing is evolving significantly with a renewed focus on industrial investment plays, technology companies are expected to dominate most campaigns in 2024. Nevertheless, the broader situation, including unpredictable interest rates, political instability, and the forthcoming US presidential race, adds complexity, making it harder and longer for activist efforts to succeed.

Our Methodology

Activist campaigns are growing as activist investors look to unlock hidden value in stocks trading below their fair value. Upon sifting through numerous media reports and scanning the Insider Monkey hedge fund database, we came up with the 40 companies facing activist pressure. The stocks are ranked based on the number of hedge funds that own them, as of Q1 2024.

Note: The returns are calculated from the investment date to August 1, 2024.

We also mentioned the number of hedge funds that had bought these stocks during the same filing period. Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points ( see more details here ).

phd on methodology

A closeup of electrodes being used to deliver the 10 kHz Therapy spinal cord stimulation system to a patient.

Engaged Capital at Nevro Corp. (NYSE: NVRO )

Stock Return: – 59%

S&P 500 Return: 13.5%

Investment date: 12/12/2023

Number of hedge funds holding stakes: 29

Nevro Corp. (NYSE:NVRO) is a medical device company that provides products for patients suffering from chronic pain. Activist hedge fund Engaged Capital took a position in the medical devices company, calling it to focus on improving profitability and stop pursuing acquisitions.

Activist investor Engaged Capital confirmed a 3% stake in Nevro Corp. (NYSE:NVRO) in December 2023. Early this year, the company entered into a corporation agreement with the activist investor, upon which it secured a seat on the board to influence strategic direction.

Additionally, the hedge fund believes the company could be an acquisition target of a larger rival, which should provide an avenue for generating value. 29 out of 920 hedge funds tracked by Insider Monkey held stakes in Nevro Corp. (NYSE:NVRO) as of the first quarter, up from 21 as of the end of 2023.

Overall NVRO ranks 28th on our list of the companies facing activist pressure. While we acknowledge the potential of NVRO as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than NVRO and that trades at less than 5 times its earnings, check out our report about the cheapest AI stock .

READ NEXT: Analyst Sees a New $25 Billion “Opportunity” for NVIDIA and Jim Cramer Says NVIDIA ‘Has Become A Wasteland’ .

Disclosure: None. This article is originally published at Insider Monkey .

Yahoo Finance

phd on methodology

AI Fire Sale: Insider Monkey’s #1 AI Stock Pick Is On A Steep Discount

Published on august 8, 2024 at by inan dogan, phd.

Artificial intelligence is the greatest investment opportunity of our lifetime. The time to invest in groundbreaking AI is now, and this stock is a steal!

The whispers are turning into roars.

Artificial intelligence isn’t science fiction anymore.

It’s the revolution reshaping every industry on the planet.

From driverless cars to medical breakthroughs, AI is on the cusp of a global explosion, and savvy investors stand to reap the rewards.

Here’s why this is the prime moment to jump on the AI bandwagon:

Exponential Growth on the Horizon: Forget linear growth – AI is poised for a hockey stick trajectory.

Imagine every sector, from healthcare to finance, infused with superhuman intelligence.

We’re talking disease prediction, hyper-personalized marketing, and automated logistics that streamline everything.

This isn’t a maybe – it’s an inevitability.

Early investors will be the ones positioned to ride the wave of this technological tsunami.

Ground Floor Opportunity: Remember the early days of the internet?

Those who saw the potential of tech giants back then are sitting pretty today.

AI is at a similar inflection point.

We’re not talking about established players – we’re talking about nimble startups with groundbreaking ideas and the potential to become the next Google or Amazon.

This is your chance to get in before the rockets take off!

Disruption is the New Name of the Game: Let’s face it, complacency breeds stagnation.

AI is the ultimate disruptor, and it’s shaking the foundations of traditional industries.

The companies that embrace AI will thrive, while the dinosaurs clinging to outdated methods will be left in the dust.

As an investor, you want to be on the side of the winners, and AI is the winning ticket.

The Talent Pool is Overflowing: The world’s brightest minds are flocking to AI.

From computer scientists to mathematicians, the next generation of innovators is pouring its energy into this field.

This influx of talent guarantees a constant stream of groundbreaking ideas and rapid advancements.

By investing in AI, you’re essentially backing the future.

The future is powered by artificial intelligence, and the time to invest is NOW.

Don’t be a spectator in this technological revolution.

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This isn’t just about making money – it’s about being part of the future.

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Act Now and Unlock a Potential 10,000% Return: This AI Stock is a Diamond in the Rough (But Our Help is Key!)

The AI revolution is upon us, and savvy investors stand to make a fortune.

But with so many choices, how do you find the hidden gem – the company poised for explosive growth?

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Our research team has identified a hidden gem – an AI company with cutting-edge technology, massive potential, and a current stock price that screams opportunity.

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Next Big AI Investment Found

Published on august 13, 2024 at by insider monkey staff.

In my 25 years as an investing advisor, I have seen a market opportunity that has quite as much potential as the AI megatrend… and, within that trend, I have never seen a company quite as spectacular as the one I am about to put before you.

You’ve seen the tremendous potential of AI stocks over the last 18 months — in fact, AI stocks have created generational wealth practically overnight.

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A few of the top performing AI stocks include household names like:

  • Nvidia (NYSE: NVDA) : Nvidia has been the most visible winner in the AI sector over the last year, thanks to its cutting-edge graphics processing units (GPUs) and AI chips and first mover advantage. The company’s stock has seen gains of more than 223.67% from June 2023.
  • Palantir Technologies (NYSE: PLTR) : Known for its big data analytics and deep connections with the defense sector, Palantir has seen massive growth in both government and commercial revenues. The company’s stock has soared by 263.4% in the last 18 months.
  • Symbotic (NASDAQ: SYM) : This AI-enabled robotics company has shown impressive growth as well. The company has recently reported significant revenue increases and a sizeable backlog of projects… and investors are responding. Its stock shot up by 244.47% since December 2022.

But, in my opinion, those “household names” are just the tip of the iceberg… which is why I’m recommending that my subscribers begin their due diligence immediately on the company I am about to reveal.

Click to continue reading…

IMAGES

  1. Importance of Research Methodology in PhD

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  2. Research Methodology Process

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  3. 1 Schematic overview of PhD research methodology showing the link

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  4. How to Write the Methodology Section of a Dissertation?

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  5. PPT

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  6. PhD Research Methodology

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COMMENTS

  1. What Is a Research Methodology?

    Step 1: Explain your methodological approach. Step 2: Describe your data collection methods. Step 3: Describe your analysis method. Step 4: Evaluate and justify the methodological choices you made. Tips for writing a strong methodology chapter. Other interesting articles.

  2. PDF 3 Methodology

    3 Methodology3. Methodology(In this unit I use the word Methodology as a general term to cover whatever you decide to include in the chapter where you discuss alternative methodological approaches, justify your chosen research method, and describe the process and participants i. your study).The Methodology chapter is perhaps the part of a ...

  3. Ph.D. in Qualitative and Quantitative Research Methodology

    At the completion of course work and before the dissertation, doctoral students specializing in Inquiry Methodology will need to pass a qualifying exam in the form of portfolio of work and an oral examination. This examination is tailored to the student's program of study. All students with a minor in education must also take a minor qualifying ...

  4. How To Write The Methodology Chapter

    Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...

  5. (PDF) Fundamentals of Research Methodology

    Abstract. Academic research is a relatively simple process when a PhD student knows the methodologies, methods and tools that underpin it. Although it is assumed that students holding a master's ...

  6. What Is Research Methodology? Definition + Examples

    As we mentioned, research methodology refers to the collection of practical decisions regarding what data you'll collect, from who, how you'll collect it and how you'll analyse it. Research design, on the other hand, is more about the overall strategy you'll adopt in your study. For example, whether you'll use an experimental design ...

  7. PhD Research Methodology Specialization

    PhD Academic and Networking Event — 8/24/2024, 9:00am - 3:00pm— Merten 1201. The PhD in Education Program is individualized, interdisciplinary, and experiential. Students may opt to specialize in research methodology or incorporate coursework within a self-defined interdisciplinary program of study. Have questions?

  8. How To Choose The Right Research Methodology

    In other words, your methodology needs to align with your research aims, objectives and questions. Don't fall into the trap of adopting the methodological "norm" of other studies just because it's popular. Only adopt that which is relevant to your research. Factor #3: Practicalities.

  9. Research Methodology and Strategy

    Research Methodology and Strategy Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals. Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the ...

  10. 6. The Methodology

    Bem, Daryl J. Writing the Empirical Journal Article. Psychology Writing Center. University of Washington; Denscombe, Martyn. The Good Research Guide: For Small-Scale Social Research Projects. 5th edition.Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences.

  11. 10 powerful methodology courses for PhD students [online]

    Good knowledge of research methodology is a precondition for a successful PhD thesis. However, not all PhD students have access to methodology courses as part of their PhD programme. Fortunately, there are good options online, such as the following 10 powerful methodology online courses for PhD students provided via Coursera. Disclosure: This post contains affiliate

  12. Dissertation Methodology

    The structure of a dissertation methodology can vary depending on your field of study, the nature of your research, and the guidelines of your institution. However, a standard structure typically includes the following elements: Introduction: Briefly introduce your overall approach to the research.

  13. Research Methodology

    Qualitative Research Methodology. This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.

  14. Steps for preparing research methodology

    Check our PhD research methodology examples to learn about how we review or edit an article for research methodology. INTRODUCTION. In general, research methodology refers to a systematic way of solving a research problem and it is the process of studding how a research is carried out systematically (Snyder, 2019). In the research, methodology ...

  15. Research Methodology

    About the Course : The course covers all the conceptual and methodological issues that go into successful conduction of research. That includes philosophy of science, the methodological issues in measurement, proposing and testing hypotheses, scientific communication and the ethical issues in the practice of science.

  16. Methods and methodology

    Understanding the difference between methods and methodology is of paramount importance. Method is simply a research tool, a component of research - say for example, a qualitative method such as interviews. Methodology is the justification for using a particular research method. So if for example, like me, you want to understand the ...

  17. 20 Best Research Methodology Books for Ph.D. Students

    As a Ph.D. candidate, research methodology is of the utmost importance for the completion of your degree. Books on research can be an invaluable resource to Ph.D. students. These will help you with researching books, improving your planning, and help you to identify the most professional dissertation writers. If you would like to learn more […]

  18. Research Methodology Help (Dissertations & Theses)

    Designing your methodology. If you're at the early stages of your study and need help crafting (or refining) a methodology that supports your research aims and questions, we can work with you 1-on-1 to develop a well-considered research methodology. Alternatively, if you just need help wrapping your head around the core concepts, our Research ...

  19. What is Research Methodology? Definition, Types, and Examples

    Definition, Types, and Examples. Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of ...

  20. Sample PhD Research Methodology Chapter

    The methodology literature distinguishes between three major epistemological positions, depending on the relationship between the object and the subject (Anfara & Mertz, 2014). Objectivism implies that meaning exists within an object and there is an objective reality that exists independently of the subject (Dew & Foreman, 2020).

  21. 15 Kinds Of PhD Research Methodologies For PhD Pupils

    5.Exploratory research and confirmatory research. Confirmatory research tests a priori hypotheses—outcome predictions done prior to the measurement stage. Such a priori hypotheses are usually derived from a theory or the results of previous studies. Exploratory research generates a posteriori hypotheses by investigating a data-set and ...

  22. (PDF) Research Methodology Notes

    Methodology - Research design/type, theory, method of data collection and analysis, ethical issues, duration/time and cost of the study. A methodology is defined as. an intersection of theory ...

  23. Research Methodology Example (PDF + Template)

    Research Methodology Example. Detailed Walkthrough + Free Methodology Chapter Template. If you're working on a dissertation or thesis and are looking for an example of a research methodology chapter, you've come to the right place. In this video, we walk you through a research methodology from a dissertation that earned full distinction ...

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  25. JPSM PhD Student, Yuting Chen, Awarded 2024 WSS Outstanding Graduate

    The Washington Statistical Society (WSS) has selected Yuting Chen, a Ph.D. candidate from the Joint Program in Survey Methodology (JPSM), as the recipient of the 2024 Outstanding Graduate Student Award. This recognition highlights Yuting's hard work, dedication, and significant contributions to the field of statistics. During the summer of 2023, Yuting worked as a research intern at Gallup ...

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    Mon Aug 12 2024 04:09:19 GMT+0000 (Coordinated Universal Time)NIRF Rankings: Teaching, Learning & Resources (TLR) Methodology Teaching, Learning & Resources (TLR)Student Strength including ...

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    Published on August 8, 2024 at by Inan Dogan, PhD Artificial intelligence is the greatest investment opportunity of our lifetime. The time to invest in groundbreaking AI is now, and this stock is ...