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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.


It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 


Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.


Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to write a speech that your audience remembers, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, your guide to individual development plans (with examples), goal-setting theory: why it’s important, and how to use it at work, inspire others and support their growth. 10 ways to make it happen, how remote work will redefine future careers, according to gen z, how to develop critical thinking skills, how to set short-term professional goals, books to grow with in 2022, how to give and take constructive criticism, the self presentation theory and how to present your best self, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Top Tips for Effective Presentations

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides


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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:


Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.


This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.


As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.


When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.


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How to Give a Killer Presentation

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key points to a presentation

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

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How to Give a Good Presentation: 11 Top Tips for Killer Presentations

How to Give a Good Presentation: 11 Top Tips for Killer Presentations

Written by: Orana Velarde

how to give a good presentation - header

Giving a good presentation takes practice. Not everyone is born a natural public speaker, which is  why we’re here today.

In this article, we’ll give you some of the best tips for killer presentations. These are techniques used by all the best public speakers, and yes – even they had to practice to get this good.

If you need to give a presentation for work, be it a pitch about a new project or product idea, a quarterly marketing report, a product launch or as an industry expert in a summit, we’ve got you covered.

How to Give a Good Presentation [Presentation]

To learn more about our top 11 tips for giving a killer presentation, keep reading throughout this article. But for those of you who are skimmers, feel free to browse through this presentation rounding up our top tips.

How to Give a Good Presentation

Here’s a quick look at the 11 tips on how to give a good presentation. Plus, you’ll find a bonus resource you won’t want to miss, The Visme Presentation Guru Course.

  • Rehearse What You’re Planning to Say
  • Prepare Mentally, Emotionally and Technically
  • Start Strong
  • Follow the Outline You Practiced With
  • Finish With Confidence
  • Use a Storytelling Technique on Your Slides
  • Keep Your Slides Short
  • Use Templates
  • Learn From Your Mistakes
  • Keep Yourself Inspired for the Future

Let’s dive in.

1 Rehearse What You’re Planning To Say

Before you even give a good presentation, you need to prepare.

This part has two steps – to rehearse what you’re going to say and to prepare yourself mentally and emotionally. These two tips go hand in hand, but we’ll explain what each one is about individually.

Notice that we didn’t say “memorize your presentation.” There’s a big difference between memorizing a speech and practicing telling a story. The difference is that a memorized speech can end up sounding robot-like and practiced storytelling sounds effortless. 

You’ll be better off if you have at least a rough outline of your slides before you start rehearsing.

Section 1, Pause, Section 2, Pause, Repeat

Rehearse what you’re planning to say during your presentation by using a written outline, index cards, printed out versions of your presentation slides or whatever works for you.  

Practicing the spoken part of your Visme presentation is easy when you use the presentation notes feature . 

Separate your presentations into sections. The best way to do this is by topic. Try and keep all the sections about the same length, that way you can plan your pauses. 

Presenter’s Notes

Add presenter’s notes to your slides to help you along as you present. Visme makes this easy for you. As you go through each slide, you’re able to see the notes, what slide you’re on and what slide is next. There’s also a timer to help you pace each slide switch.

This tool will help if you can have a computer close by as you give the presentation. But if you are giving a presentation on a stage without a screen to help you, you’ll have to practice without notes. 

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key points to a presentation

How to Give A Good Presentation With Mnemonic Tools

Create some mnemonic tools into your presentation to help you remember what comes next. For some people, this comes as second nature and is easy. For others, it can become convoluted and cause you to overthink things. 

Try out a variety of different techniques until you find the one you feel the most comfortable and confident with.

Ask For Feedback

For better results and to know if you’re improving, record yourself or ask someone to watch you.  Ask them to give you honest feedback. Don’t accept feedback like “that was great.” Insist they go into the details. Offer them a pen and paper to take notes as you present.

You’ll notice as you practice and rehearse, that when you follow an outline, all the information you want to share is easier to remember. The TED talk below by Dr. Bolte Taylor was rehearsed 200 times and it’s one of the most famous TED Talks ever. 

You don’t need to practice that many times – just enough so it feels effortless. Needless to say, rehearsing is key to learning how to give a good presentation.

2 Prepare Mentally, Emotionally and Technically

It’s highly likely that you’ve already had to give presentations before, most probably at school. But let’s be honest, a classroom and a TED stage are a little different. So is an online summit via Zoom, which as you know are even more common now!

Let’s get one thing straight, though. We’re not talking about just any presentation here – we’re talking high stakes, high-quality presentations.

Preparing yourself mentally and emotionally for a weekly sales report meeting is not as important as doing so for one that will be in front of thousands of people and recorded for posterity.

This tip includes mental, emotional and technical preparation. Let’s focus on each one.

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Mental Preparation

While you’re rehearsing the outline and general speech for your presentation, notice the times when you feel like things flow and when they don’t. 

Why do you think that’s happening? 

If it flows well it’s because you feel comfortable with the content. You know what you’re talking about. You might even be passionate about it!

On the other hand, if you’re having trouble, maybe the content is still new to you. You might need to do a little more research to feel more knowledgeable about that topic. If you are unsure, you might completely forget what you had to say next during the presentation. 

That’s why rehearsing, adjusting and creating mnemonic cues will help.

Emotional Preparation

Not everyone needs to get emotionally prepared before a presentation. Conscientious rehearsing can usually be enough. But not everyone is the same. 

Many people that suffer from glossophobia or the fear of public speaking. Some have anxiety or social anxiety and just being close to that many people is difficult for them. Many successful speakers used to be riddled by fear before their first few presentations. 

Some of them still are, every single time. The difference is that they have learned how to manage their fear and lean into it. As soon as they step on the stage, the fear and anxiety melt away and all the rehearsing and practicing take over. 

To get emotionally prepared, you can try some mindfulness exercises and relaxation techniques. 

Wear clothes that make you feel powerful and confident. Try doing the power pose and high five some people before you go on stage. Sing your favorite song and have a little quick uplifting dance. 

Technical Preparation

You might be wondering what technical things you need to give a good presentation. It’s all in the details. 

Regardless if you’ll be speaking in a venue or an online summit, you have to test all technicalities.

If you’ll be speaking in a venue, visit the space and stand in the place where you’ll speak. Have a look around and pinpoint some elements or aspects that make you comfortable.

If there’s anything that bothers you, like a weird smell or a column in the middle of the room, think of ways to overcome that. 

Always ask to test the technical aspects in the room. Connect your computer or tablet to their system to check if your slides will look good with their setup. Also, test the audio. These detailed checks might not always be possible but it doesn’t hurt to ask.

If your presentation will be online, test all your tech beforehand. Locate a spot with the strongest wifi or hardwire your computer to the router.

Check your background and the lighting. Organize with housemates or family for some quiet time during the time of your presentation.

3 Start Strong

The day and time of your presentation have arrived! Now it’s time to shine.

Starting strong is a huge factor in achieving a good presentation. The first few seconds and minutes that you’re on stage will make a first impression on your audience . And yes, you can leverage that to your advantage!

How To Give A Good Presentation Through Impactful Body Language

The first thing people will notice is your body language. The way you carry yourself says a lot about how confident you are at that specific moment. If you prepared emotionally and mentally before your turn, then you’re as ready as you’ll ever be.

Watch the video below to learn about the power pose and how body language affects both you and your audience.

Make An Impressionable Statement

Starting a presentation with a joke, for example, can make the audience relate or feel more familiar with you. Letting them laugh a little will clear the air in the room and it’ll be easier to continue. 

Other opening techniques include:

  • Be Provocative
  • Incite Curiosity
  • Shock the Audience
  • Ask a Question
  • Tell A Story

Use your first slide as a visual and impactful complement to start your presentation.

We have an article all about starting strong with plenty of inspiration. Check it out here – it’ll inspire you to think of new ideas for your presentation.

4 Follow The Outline You Practiced With

If you followed our tip above, you used an outline or a ‘section, pause, section’ technique to practice with. Maybe you even used some mnemonic tools or presenters’ notes. 

It’s time to put them all to use.

As long as you follow what you practiced you’re gold. This tip, as you can see, is a short one. It’s more of a reminder that the rehearsing step is more important than you might think at first. 

Only when you practice and rehearse a lot will you feel more comfortable when you present.

5 Use Props

Are you wondering how to give a good presentation with props? Good, that means you’re thinking creatively. Using props is a technique that not many consider when preparing for a presentation. 

Props can help not only to get the message across but also to serve as emotional support for the speaker! Just make sure it’s obviously a prop and not an emotional crutch.

A prop can be as small as a book, as big as a washing machine, or as weird as a preserved human brain. 

Of course, the prop must make sense with your presentation and topic. Not only that, but you must also practice with it. It’s important to be comfortable with your prop or props as you talk and switch slides. 

Actually, if you use props you might not need slides at all!

To get you inspired, watch this TED talk where Hans Rosling uses a washing machine as his prop.

6 Finish With Confidence

The end of the presentation is just as important as the beginning. You have to bring it all full circle. Knowing how to give a good presentation is like knowing how to structure a story, essay or article. The beginning and end are connected and must be relevant to each other.

For example, if you made a joke at the beginning, make the same joke but with a fun twist. If you made a provocative statement, close it up with a similar statement or question about it.

Closing Statement

Your presentation’s closing statement is a section in itself. Even if you do as we suggest above, the entire closing statement must be a conclusion of what you talked about during the entire presentation.

The last sentence you say will stay in your audience’s memory. At least until the next speaker takes the stage. If someone in your audience noted down your last sentence, you’ve hit the mark 100%.

Q and A Session – Yes or No?

Ending a presentation with a Q and A session is a bit iffy. If you ended your presentation with impact, a Q and A section can fizzle that out.

What you can do is ask the host to let the audience know that if they have questions, they can find you in the lobby for a conversation. For a digital summit, offer your Twitter handle where people can get in touch. 

In the case of webinars or instructional lectures though, Questions and Answers is a great idea. These can help familiarize you with the audience and make them more confident to work with you in the future. 

Consider the purpose of your presentation and make a decision according to what impact you’re looking to make.

Here's a great example of the chat section from Visme's webinars , where viewers make comments and ask questions throughout. In our webinars, we have someone help the presenter by gathering questions and ensuring everyone gets answers.

how to give a good presentation - q&a

7 Use A Storytelling Structure

Moving on to the tips for the creation of your slides.  It’s important to remember the role your slides will play in your presentation. The audience’s attention should be on you, not your slides. These are meant to be complementary, not a crutch, nor even a text to follow.

With that said, this tip is the most important. It applies to your slides AND your spoken speech. They should both follow a storytelling structure that you and the audience will follow together.

Some of the most common storytelling structures are:

  • Fact and Story – Go back and forth between facts and stories, or “what is” and “what could be.”
  • The Explanation – Inform about a process or plan to fix something or to learn something new.
  • The Pitch – Take your audience uphill over a hurdle and onto a positive resolution.
  • The Drama – AKA “The Hero’s Journey,” this follows the plight of a main character from beginning to end.

You can also check out our quick video on how to structure a presentation like the experts to learn even more.

key points to a presentation

8 Keep Your Slides Short and Visually Balanced

There are two ways to design slides for a good presentation:

  • As a standalone presentation
  • As visual support, while you speak

Either way, you need to keep your slides short in text and visually impactful. For a visual support deck, the slides need even less text than a standalone presentation. 

If that idea worries you, and you have tons of information to share, you can always create a full-fledged informative PDF version of your deck to give your audience, investors or guests.

Here are some important things to remember when designing the slides for your presentation:

  • The flow from start to finish
  • Visual hierarchy
  • Keeping the words to around 6 per slide
  • Visual impact
  • Balanced compositions

The 29 Best Presentation Layout Templates for 2020 [Plus Design Ideas]

9 Use Presentation Templates

Creating presentation slides doesn’t need to be difficult or a stressful affair. When you use a Visme presentation as a foundation, you’re on your way to being an expert on how to give a good presentation. 

To select a presentation template, you can either go for a topic-based template or a style based template. Both have their merits, you just need to figure out what’s easier for you. 

Topic-based templates are fully designed templates with color themes, graphics, images, icons, etc. You’d only have to adjust the content and maybe the colors and graphics. 

Style-based templates are better for those of you that need more freedom in terms of colors and visuals. The Visme slide library is full of layouts organized into categories that you can choose from. 

Presentation Templates

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Ecommerce Webinar Presentation

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PixelGo Marketing Plan Presentation

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Product Training Interactive Presentation

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Company Ethics Presentation

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Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

10 Learn From Your Mistakes

When the presentation is over and you feel like you just conquered the world, it’s not the end just yet. Celebrate the moment but remember, there will be more presentations in the future. 

If your presentation was filmed, watch the recording. If there was anyone in the audience that you can fully trust to be honest with their feedback, ask them for it. Take mental notes and the next time you’ll be even more prepared.

The secret sauce to know how to give a good presentation is to always keep learning the ways to improve.

11 Keep Yourself Inspired for Future Presentations

When you keep learning, you keep growing. This also applies to the art of giving good presentations. Follow well-known presentation experts like Nancy Duarte and Carmine Gallo. Read their book, their stories and their theories about giving good presentations. 

Watch famous speeches or TED talks to get inspired. Take notes of what you notice in those speeches that you think would suit your personality. You don’t want to copy how other people speak, but you can definitely be inspired!

Bonus: The Visme Presentation Guru Course

To top off your knowledge base for giving good presentations with killer slides, we present you with the Visme Presentation Guru Course .

How to Give a Good Presentation Every Time

As long as you’re prepared, your slides are well-balanced and your speech is rehearsed, you’re ready to give an impactful presentation.

Plus, never underestimate the power of templates! Check out the Visme slide library to visualize the possibilities. Take our presentation course and improve your abilities as a public speaker and slide creator.

Learn how to give a good presentation with all the resources Visme has in store for you. Sign up for a free Visme account today to get started.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

presentation design

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

  • The main idea.
  • The presenter.
  • The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

  • Include less text and more visuals in your presentation design
  • Identify one core message to center your presentation design around
  • Eliminate any information that doesn’t immediately support the core message
  • Create a strong presentation outline to keep you focused
  • Use text to reinforce, not repeat, what you’re saying
  • Design your presentation with one major takeaway per slide
  • Use visuals to highlight the key message on each slide
  • Use scaffolding slides to orient your audience and keep them engaged
  • Use text size, weight, and color for emphasis
  • Apply design choices consistently to avoid distraction
  • Split a group presentation by topic
  • Use a variety of page layouts to maintain your audience’s interest
  • Use presentation templates to help you get started
  • Include examples of inspiring people
  • Dedicate slides to poignant questions
  • Find quotes that will inspire your audience
  • Emphasize key points with text and images
  • Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

  • Speakers reading their slides
  • Slides that include full sentences of text
  • Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

key points to a presentation

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

  • Class presentations
  • Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

confused woman meme

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

Nutrition Creative Presentation Template

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

  • Introduction and hellos
  • Vision and value proposition
  • Financial profit
  • Your investment
  • Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

Corporate pitch deck template

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

Topics of discussion presentation outline example template

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Infographic Presentation Template

Into memorable slides with minimal text:

Infographic Presentation Template

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

  • Detailed descriptions
  • Background information
  • Redundant statements
  • Explanations of common knowledge
  • Persuasive facts and figures
  • Illustrative examples
  • Impactful quotes

presentation design

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

Speaker notes by Venngage

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

key points to a presentation

Pull out quotes and important numbers, and make them a focus of each slide.

key points to a presentation

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

key points to a presentation

This helps ensure that the visuals remain the focus of the slide.

key points to a presentation

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

presentation design

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

key points to a presentation

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

key points to a presentation

Or create a flowchart  and funnels:

key points to a presentation

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

key points to a presentation

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

key points to a presentation

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

presentation design

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

key points to a presentation

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

Impactful presenation templates

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

key points to a presentation

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

key points to a presentation

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

presentation design

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

key points to a presentation

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

presentation design

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

Presentation Fonts

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

key points to a presentation

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

key points to a presentation

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

key points to a presentation

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

  • Split your group presentation by topic
  • Introduce the next speaker at the end of your slide
  • Become an ‘expert’ in the slide that you are presenting
  • Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

Yellow start up pitch deck presentation template

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

key points to a presentation

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

tim ferriss inspiration presentation example

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

  • When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
  • Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

Nadya Unbounce Presentation Example

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

presentation design

Discover popular designs

key points to a presentation

Infographic maker

key points to a presentation

Brochure maker

key points to a presentation

White paper online

key points to a presentation

Newsletter creator

key points to a presentation

Flyer maker

key points to a presentation

Timeline maker

key points to a presentation

Letterhead maker

key points to a presentation

Mind map maker

key points to a presentation

Ebook maker

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  • Communication

How Do You Prepare a Good Presentation in 2024 in 12+ Practical Steps? (+ Expert Tips)

Sharon Hurley Hall

There's nothing more nerve-wracking than having a big presentation coming up and feeling unprepared. Public speaking can be difficult. Not feeling ready makes it even more of a trial. Learn the essential steps for presentation preparation.

how to prepare for a presentation with templates from Envato Elements

If you want to calm those nerves and wow your audience, then it's a good idea to understand the basics of creating attention-getting presentations.  

In this guide, I'll share 12+ presentation preparation tips that'll walk you through how to prepare for a presentation from start to finish. So, you can feel confident when preparing to give a presentation .

Find Premium Presentation Slides on Envato Elements

One way to save time in the presentation preparation phase is to use a premium template to design your slides. This will help you feel secure about how your presentation looks, even if design skills aren't your core strength.

presentation preparation - choose from the well-designed premium PowerPoint templates on Envato Elements

A great place to find templates when preparing to give a presentation is Envato Elements. This marketplace has a great offer you can grab today. Download as many premium PowerPoint presentation templates as you want, all for one low price.

Design without limits on Envato Elements

This offer includes other items you can use to make your presentations stand out, like stock photos, graphics, icons, and more. 

Choose graphic design elements for PowerPoint presentations on Envato Elements

The great thing about using premium design elements for your presentations is that they're well supported by the creators, are compatible with major software and apps, and are kept up to date .

Get More PowerPoint Presentation Templates on GraphicRiver

Envato Elements is an excellent resource if you've got plenty of presentations to do. But if you need a single presentation template for one-off use, try GraphicRiver. 

how to prepare a presentation with templates from GraphicRiver

GraphicRiver is a great option if you prefer to pay as you go, and choose a single PowerPoint presentation template each time you need to create a new presentation.

How to Prepare a Good Presentation Step by Step in 2024 (+ Expert Quotes)

Now, let's look at  some of the key steps in preparing a presentation, covering everything from topic selection to delivery, so you understand how to develop a presentation :

1. Choose the Right Topic

Choose the right topic

One of the most important presentation preparation tips is to pick the right topic for your presentation . You've got a few choices that'll give you a head start on wowing your audience. For example, you can:

  • Choose a topic you're passionate about. This will make it easy to give an animated and appealing presentation.
  • Pick your topic based on your knowledge and skills, so that you can wow your audience with the information you include.
  • Do a data-driven presentation based on the latest statistics on a topic of interest, plus your expert opinion or conclusions.
  • Select a presentation topic that relates to your business goals, such as reporting on key performance indicators (KPIs) or revenue .

Stephanie Schwab , Marketing Expert, Coach and Consultant, advises:

"Finding the right topic is all about knowing your audience. What's keeping them up at night? What do they really need to hear from you, right now, that will help them in their lives, or their businesses? If you're not sure what they need, ask them - survey them through email, ask your community on social media, talk to your customers directly. Meet your audience where they are and they will come to you again and again."

2. Know Your Audience

Related to that, another important step in presentation preparation is to know your audience . Your presentation plan will be completely different depending on whether audience members are novices or experts in your topic. Understanding who you're presenting to helps you select appropriate data and anecdotes to convey your topic. 

Jared Karol , Speaker, Coach and Group Facilitator, says it's extremely important to think of your audience when preparing your presentation:

"If you can trust that your content and presentation flow is solid, you can give more attention to how your audience is thinking and feeling during and after the presentation. Involve the audience as much as possible. Invite them to be part of the presentation––whether rhetorically by using "we" and/or "you" language––and literally by utilizing chat and poll features, or, depending on the size of the group, allowing verbal interaction. Remember that you are creating an experience, not just delivering content." 

If you're presenting to the C-suite, you'll want to keep your presentation short and focused to avoid wasting their time . Learn more executive presentation preparation tips in the following article:

key points to a presentation

3. Brainstorm

The next tip in our series of presentation steps is to brainstorm. This can be something you do on your own or with others. Either way,  note down initial ideas and inspiration for your presentation. Use tools like mind mapping to connect related concepts. 

By the end of this process, you'll have a clearer idea of the intended focus of your presentation and can move onto the next stage of your presentation plan.

4. Do Your Research

Do Your Research

If you're thinking about how to prepare a great presentation, one of the key elements that separates good business presentations from the rest is research.

Tara Furiani , CEO & Host, Not the HR Lady, says:

"On our show, Not the HR Lady, we are huge proponents of ‘facts’ and call on our audience to fact check us. Presentations must be rooted in more than the theories of the presenter, to be credible. This can take on a lot of different looks. For me, I use and reference a lot of movies, music and pop culture to humorously drive serious points home (like racism, misogyny, bigotry, etc…) and that means finding just the right clip that illustrates your point. Not all ‘research’ has to be academic in nature, but all presentations should call upon someone other than one’s own opinions, for maximum impact and action."

Once you know your topic, you can search for supporting information such as:

  • recent news or features
  • the latest statistics (taken from reliable sources like .gov and .edu industry reports, and Google Dataset Search )
  • relevant quotations

Once you've got that information, you're ready for the next step in presentation preparation.

5. Plan Your Presentation

Now it's time to put your presentation plan together. This is where you bring together ideas from your brainstorm and information from your research and organize them into a rough outline. 

A good way to do this is with headings for different parts of your presentation and bullet points with facts, quotes, and stats. By the end of this process, you'll have a pretty good idea of the content of your slides. That's a crucial part of presentation preparation.

6. Draft/Write Your Presentation

Of course, creating a presentation isn't just about the slides. Use the outline you've created to draft the spoken part of your presentation. It's good to start with an overview of what your presentation will cover. Get it right, and this will whet your audience's appetite and make them pay attention.

Plan your introduction to draw your audience in . Using a story, or an unusual fact or stat can help with this.  Christina Strickland , Vice President of Crackerjack Marketing, says:

"Presentation introductions are a chance to capture your audience’s attention right away. This is a good time to set the tone for the presentation and the meeting in general. Before you head in, know in your own mind the objectives for yourself and for your audience. When you introduce the presentation, begin by laying out the objectives for the audience and then a quick overview of the format and flow. This will help participants know what to expect and the right time to ask questions."

Plan your conclusion, too. It's helpful to know where you're headed so you can steer your presentation the right way.

Use storytelling throughout to keep your audience's attention. Don't be concerned if the final spoken presentation is a little different from your prepared outline. The outline is a guide, but you'll know what you need to include or exclude as you start to polish the actual presentation. 

key points to a presentation

That's part of the reason you don't always need to create your slides at the outline stage of presentation planning. Instead, update that initial outline based on what your ACTUAL presentation will be. Then it's time for slide preparation (PPT templates, as you'll see, will be a big asset for the next stage).

7. Design Your Presentation Slides

how to prepare your presentation

Wondering how to prepare your presentation with minimum hassle? Use a premium presentation template from Envato Elements to get a harmonious design. This means you can focus on your content, rather than worrying about needing graphic design skills . Remember, you can download unlimited PowerPoint presentation templates from Envato Elements, all for one low price.

There are also attractive PowerPoint presentation templates on GraphicRiver , for those preferring a single-use template. So, there's lots of choice.

Here are some other useful presentation preparation tips:

  • Don't overdo the font choice . A single heading font and a single body font will be fine for most presentations. 
  • Choose your fonts carefully . Some fonts look attractive on your computer but are hard to read.
  • Pay attention to font size . You'll need to make sure that even someone who's at the back of the room can read your slides.
  • Avoid walls of text . They make slides hard to read and is pretty off-putting. A wall of text is a sure way to lose your audience.
  • Make one key point per slide . Have a few supporting bullet points.
  • Use charts, graphics, images, and quotes . They can help make your points and keep your audience's attention.

For more presentation creation tips, check out our in-depth PowerPoint tutorial: How to Use PowerPoint (Ultimate Tutorial Guide) .

8. Expect Questions

Once your main presentation is ready, there's one more way to make your presentation great. That's to prepare for questions. As part of your presentation planning, you should:

  • Think about what people might ask about your presentation content and be ready with answers.
  • Consider how to deliver your presentation to lead people to ask certain questions that you're prepared for.
  • Prepare an answer for when you've got no answer so that you're not left floundering.

Christina Strickland says:

"Unexpected questions are bound to happen. Don’t feel like you are required to answer every question that comes up. It’s always good to have a few different responses prepared for different types of questions. Remember, it’s ok to say “That’s a really good question but it’s not really in my area of expertise.”"

9. Practice the Presentation

Practice the Presentation

When you're happy with your slides and have prepared for questions, it's time for some presentation practice. This is where you do a complete run-through of your presentation, with both your presentation script and the slides. 

As you practice, pay attention to anything that doesn't flow, or is hard to say . Edit both your script and your presentation slides to remove these items. You don't want to be stumbling over your words on the day.

Some people prefer to practice alone but consider using a few friends or trusted colleagues as a test audience. It's a good way to make sure your material is clear and easy to understand.

Keep practicing till you feel you know your material inside out. This will help you deliver a polished presentation when it's time. If you're presenting online, Jared Karol suggests:

"The biggest thing to focus on when delivering presentations virtually is the idea of presence over performance. Try to recreate as closely as possible the vibe and feel you would create if you were all in the room together. Yes, prepare and rehearse. Yes, make sure the technology is good to go. And, remember that how you deliver the information is just as important as what information you're delivering. Wherever possible, try to personalize and humanize your presentation. Try to make your audience feel something not just remember something." 

To learn more about presenting in public, read our public speaking guide: 

key points to a presentation

10. Prepare the Room

When thinking about how to practice for a presentation, there's one element some people overlook: the presentation space .  If it's possible, check it out well before it's time for you to present. 

One thing to pay attention to is the presentation equipment. Whether you're using a laptop and screen, a projector and screen, or some other piece of technology, get familiar with the presentation technology so you can ensure it'll work as expected.

And if you're able to book rehearsal time, take advantage of it. If you do, there won't be any surprises on the day.

Here are a few additional tips for giving an online presentation. 

11. Adjust Slide Design For Virtual Displays

what is a good presentation

If you're doing a virtual presentation, one of the most important tips for presentation preparation is to adjust the design of your slides. People will tune in from different size screens. So, make sure you don't have any text too near the top, bottom or sides of the slide, or some people won't be able to see it. Stephanie Schwab says:

 "I like to give instructions to the audience on how to get the best view of the presentation; I use Zoom most of the time, so I'll do a quick explanation of how to switch from gallery view to speaker view, and how to slide the screensharing portion bigger or smaller. That way I can have a little bit more confidence that the audience will take in the presentation in the way I want them to see it, and not get distracted by gallery view."

12. Look After Background and Lighting

We've all been on Zoom calls where the speaker is backlit, or where there's something distracting in the background. Avoid both of these so your audience can focus on your presentation. Experiment with the room you're presenting in to find the best lighting or get a ring light or two to ensure your face is always visible. And consider using a virtual background to keep distractions to a minimum. 

Tara Furiani says:

"The differences between presentations online and those that are in-person, are largely dependent on the skill of the facilitator. For example, one who’s engaging, tech savvy and can command a room… should find the presentations in-person or online, pretty much the same. When I present in a live setting, I use far less imagery than I would for an online session, because the focus would be on me. Virtually, I tend to add a touch more visual content, since my face alone should only be looked at for so long. By anyone."

13. Use Interactive Features

When preparing your presentation plan for an online presentation, try interactive features in your delivery platform to keep the audience engaged. Since you won't be able to use - or see body language - here are some tactics to try:

  • Include polls.
  • Ask questions people can respond to in the chat section.
  • Encourage the use of emoji reactions to get the audience involved.

These features are a big advantage of presenting online, says Tara Furiani:

"One shift, I think, that we will miss about online presentations (when in-person becomes the ‘norm’ again) is the ability to know, in the moment, if you are affecting change with people and resonating. Reactions, re-quotes, comments, and questions are delivered to us, while we are presenting, instantaneously… training survey be damned, this is real-time feedback.  We’re going to miss that; I just know it. In real life, save for applause, there aren’t ‘reactions’ to click that appear over the speakers’ head… maybe there should be?"

Presentation Preparation: Online vs In-Person

More conferences and events are being held online, and that's likely to continue. That means going one step further to understand how to develop a presentation to give a virtual audience a great experience. Stephanie Schwab comments:

"A lot of people think that giving an online presentation means you have to show slides the whole time - and I think just the opposite. I might have some slides to backup some of my points, but I'm usually pretty fluid between sharing my screen with a slide and then turning off sharing, so that the online audience can focus on me."

Do you wonder "what is a good presentation for online audiences?" Here are some differences in presentation preparation between online and in-person presentations.

  • You can't read the room . When presenting in-person, you can tell if people are engaged because they may lean forward, make eye contact or respond in some way. On a video call, you may not be able to see them properly, and they'll likely be muted to avoid background noise. To make up for this, pause regularly and ask for comments or feedback. 
  • You can't rely on body language . An in-person presenter can use physicality for emphasis. That's not possible in the boundaries of a small screen.
  • Visual cues are essential . In-person you can gesture or point at a key part of your slides. That's harder on a small screen. So, design your slides with visual cues like arrows and circles to direct your audience to what's most important on any slide. 
  • Working technology is more important  for virtual presentations. It's essential to ensure your mic and camera are working properly so you look professional. In contrast, you always have the option of going tech-free in an in-person presentation.
  • You handle questions differently . In-person, it's pretty easy to see when someone has a question, especially in a small room. Online, that's much harder, so have someone on hand to keep track of who's raised a hand or typed a question into the chat box.
  • Camera position is crucial. In-person, you may not have a camera. Even if you do, you can walk around the room to make eye contact with different people. That's not possible online, so make sure you're looking directly into the camera. That will allow you to make virtual eye contact with every participant. 

Learn More About How to Prepare Your Presentation

Now you know how to prepare a good presentation, but don't stop there. Find even more useful presentation preparation tips in the following guides and tutorials:

key points to a presentation

Find More Presentation Templates

Are you still looking for the right presentation template? Find great templates for any type of presentation in the following roundups:

key points to a presentation

Start Your Presentation Preparation

Now, it's your turn to prepare a presentation. You've learned some key presentation steps, including the importance of developing a presentation plan as well as the importance of presentation practice. You're ready to get started.

Don't forget. You can find attractive PowerPoint presentation templates on Envato Elements. And, for one-off use, you can also choose from the presentation templates on GraphicRiver. Check out the best PowerPoint templates available today.

Editorial Note: This post has been updated with contributions from Sharon Hurley Hall . Sharon is a freelance instructor for Envato Tuts+.

Sharon Hurley Hall

60 Effective PowerPoint Presentation Tips & Tricks (Giant List)

Here's a PowerPoint presentation tips and tricks guide that takes you through how to make a good PowerPoint presentation.

PowerPoint Presentation Tips

The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across.

Unlike good PowerPoint presentations , bad PowerPoint presentations are a distraction. You may remember them, but not in a good way.

You’ve seen them before. They might have millions of lines of text. Or a disjointed flow to the slides. Even worse, some slides feature ugly photos and poor design that detract from the message you’re trying to get across. That can even hurt your credibility as a professional or speaker.

Office Workers Doing Presentation

This article will take you from finding your initial topic to learning how to make a great PowerPoint presentation. Our guide covers everything in between so that you learn how to present a PowerPoint like a pro.

These Microsoft PowerPoint presentation tips and guidelines are organized into sections. So cut straight to the advice you need and come back when you’re ready for the next steps.

Guide to Making Great Presentations (Free eBook Download)

Making Great Business Presentations eBook promo

Also, download our Free eBook: The Complete Guide to Making Great Presentations . It’s the deepest resource for learning effective presentation skills for a PPT.

This eBook covers the complete presentation process. It takes the PowerPoint tips and tricks you learn in this article further. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully. It’s another great source for presentation design tips.

Master PowerPoint (Free Course): 15 Essential Tips

This article is full of helpful tips so you can build a powerful presentation. You can also find more PowerPoint tips in this video lesson:

To learn even more about how to make a PowerPoint look good, review the huge list of tips below.

What Makes a PowerPoint Presentation Effective?

Knowing how to use PowerPoint and work within it quickly is helpful. But more important is making a good presentation that hits all your goals. A great PowerPoint presentation is:

  • Prepared to Win . Research, plan, and prepare your presentation professionally. It helps you deliver an effective message to your target audience.
  • Designed Correctly . Your visual points should stand out without overwhelming your audience. A good PowerPoint visual shouldn’t complicate your message.
  • Practiced to Perfection . Rehearse your timing and delivery so that your points land as practiced with a live audience.
  • Delivered With Poise . Present with a relaxed inner calm and confident outward projection. Give your audience warmth, excitement, and energy.
  • Free From Mistakes . Avoid typos, cheesy clip art, and mistakes like reading directly from your slides.

Consider this your all-inclusive guide to how to make a good presentation. We’ll look at preparing your presentation and explore how to design it in PowerPoint. Plus, we’ll cover how to practice and nail your delivery successfully come presentation time.

We’ll also address what not to do in these tips for PowerPoint presentations—so you can sidestep any big mistakes. Now let’s dig into these tips for effective PowerPoint presentations.

Killer Presentation Preparation Tips to Get Started Right

Before even opening PowerPoint, start by addressing these things. These Microsoft PowerPoint tips and tricks will ensure that you’re prepared for your presentation:

1. Know Your Stuff

Your presentation isn’t about your slides alone. It’s about the message you want to get across. Before filling in stats, facts and figures, think about the narrative that’ll be discussed, why, and in what order.

2. Write It Out

Start in a Word or Google doc, and storyboard or script the entire presentation. This will give you an idea of how the information presented will flow and how viewers will see it in sequence. Learn the complete writing process .

3. Highlight What’s Most Important

A presentation covers the most crucial pieces only. Whatever you’ve been working on that led to this—a paper, a work project, a new product design—doesn’t need to be shared in its entirety. Pick key points and put the rest in an “Appendix” to refer to during the Q&A session at the end.

4. Know Your Audience

How you talk to a room full of medical professionals should be different from the way you address a room full of young entrepreneurs. Everything, in fact, is different: your topic selection, the language you use, the examples you give to illustrate points. The little bits of humor you include should be tailored specifically with your target audience in mind.

Understand your audience’s needs to create a successful PowerPoint presentation. Customize your content to meet their specific requirements.

5. Rehearse! (Yes, Already)

It’s never too early to get used to the rhythm of your presentation and take note of points you want to emphasize. While saying it out loud, you’ll start to develop a “feel” for the material. You’ll notice that some things work well, while others don’t and might need to be worked around.

6. Rewrite After You Rehearse

As you’re rehearsing your presentation, you’re bound to stumble over sections that don’t quite flow naturally. Instead of reworking your delivery, it might be time to consider the content and rewrite the areas that served as stumbling blocks.

“Editing is hard. ‘It’s good enough,’ is a phrase wannabes use. Leaders take editing seriously.” – Anthony Trendl

The most important part of creating a great presentation is the writing stage. The second most important stage is rewriting.

7. Share With a Friend

If the stakes are high for your presentation, it’s never too early to get feedback from those that you trust. Here’s an article that helps you collaborate as a team on a PowerPoint presentation. Get PowerPoint design tips from those that you trust when you collaborate.

Simple Tips to Design Your PowerPoint Presentation Better

Second only to you (the information you bring and how you present it) is your PowerPoint slides. If not designed well, a PowerPoint can be disengaging or distracting (regardless of the content quality). Here are some presentation design tips to make sure this doesn’t happen to you:

8. Keep Your Slides Simple

This is one of the most important PowerPoint presentation tips to follow when designing your slides. Keep in mind that less is more (effective.) A cluttered slide is distracting. It causes confusion for an audience: Which part of the slide should I focus on? Should I read the slide or pay attention to the presenter?

A simple, visually appealing slide will engage your audience, keeping them on track with your main points. Here’s an example of a simple slide that serves its purpose perfectly:

Nook - Minimal Powerpoint Template

Minimalist slide templates like Nook can help you resist the urge to clutter your slides.

9. Limit Words on Your Slides

Piggybacking on the last point, less is more effective. If possible, avoid bullets altogether. Otherwise cut them to just a few simple words. The audience should be listening, not reading.

10. Use High-Quality Photos and Graphics

One of the most important tips for quality PowerPoint presentations is to use high-quality photos and graphics.

Earlier in this tutorial, you saw Envato Elements, an all-you-can-download service with PPT tips inside of templates. Those pre-built designs are a beginner’s best friend. They’re even better when paired with Elements’ unlimited library of stock photos .

People are more likely to take you seriously if your presentation is visually appealing. Users view attractive design as more usable. Similarly, they’ll view a more attractive PowerPoint as more effective.

11. Use Accurate and Relevant Charts and Graphs

Charts and graphs can also be distracting if they’re not used right. Make sure your information design is simple and clean so that the audience doesn’t spend the entire time trying to decipher what your X axis says. Learn more about PPT data presentation .

12. Use High-Quality, Fresh Templates

Have you seen the old PowerPoint template that looks like worn paper and uses ink splashes? Yeah, so has your audience. Templates can be distracting if they’re too basic or if the design feels dated. You need one with great design options.

Costs are always a concern. But when you use Envato Elements, you’ve got everything you need to create a great PowerPoint presentation . That’s thanks to the incredible all-you-can-download subscription package.

The best PowerPoint tips and tricks can hardly compare to the value of using a template while building your presentation.

On Envato Elements, there are thousands of PowerPoint design templates that are ready to use. Instead of designing a presentation from scratch, start with a template! Just add your specifics to the placeholders.

Galaxi Powerpoint Template

Templates like Galaxi are impressively designed and waiting for your slide specifics.

The best PowerPoint design tips save you time. And there’s no tip more powerful than this one: use a pre-built template . It helps you master how to present a PowerPoint without spending all your time in the app.

13. Choose Appropriate Fonts

Fonts are an important part of engaging your audience. Fonts and typography choices have a subconscious effect on viewers. They can characterize your company’s presentation and brand either positively or negatively. Make sure that you’re choosing fonts that are professional and modern.

14. Choose Color Well

Like font choice, colors cause specific subconscious reactions from viewers. Choosing an outdated color combination for your presentation will render it ineffective.

Below is an example of the Popsicle PowerPoint template , which has a modern presentation color choice:

Popsicle - Colorful Powerpoint Template

The Popsicle PowerPoint template highlights how harmonized color palettes can create beautiful slides.

15. Clean + Simple Formatting Makes All the Difference!

We’ve got a full tutorial on how to make a good presentation slide . Give it a read through and review the accompanying video. Just remember, less is more. The focus is you and your message , not your slides.

16. Make Sure All Objects Are Aligned

A simple way to create a well-designed presentation is to make sure all items on a slide are intentionally aligned. To do this, hold down Shift and select all the objects you want to include. Then choose Arrange in the options bar and apply Alignment Type .

17. Limit Punctuation

This isn’t the place for exclamation points. Emphasize your points (while speaking). Don’t enlist punctuation to do this for you. (Leave these at home!!!)

18. Avoid Over-Formatting Your Points

This PowerPoint presentation tip is simple. There’s no need to have every word of every bullet point capitalized, or to have all your bullet points in title case. If possible, drop bullets altogether. Again, the simpler, the better!

Limit your text formatting, including reducing the use of bullets, underline, and other effects. Compare the before example on the left to the revised version on the right.

over-formatted vs simple text

19. Combine Information With Graphics in PowerPoint

One of the most powerful presentation skills for PPT is using infographics. With the right type of visuals, slides come to life and reduce the text in favor of graphics.

Infographics help combine information with graphics. It’s easier to explain complex ideas when you use visual formats that are intuitive.

Practice Presentation Tips: Rehearse, Rehearse, Rehearse!

Delivery is probably more important than the actual content. Here’s how to become more aware of your own unique ticks, and how to present like a polished pro:

20. I’ll Say It Again, Rehearse!

Just do it. Again and again. Experiment with pauses, gestures, and body language. Practice around one hour for every minute of your speech.

21. Practice With a Timer

Consistency is key to an effective PowerPoint presentation. The timing should be similar (ideally the same) each time you rehearse. This one will especially pay off when it’s time to present in front of your audience.

22. Slow It Down

Many of the best speakers today intentionally speak slowly. You’ll have the chance to emphasize, appear more thoughtful, and make your information easier to digest.

23. Pause More Often

Like the prior tip, pausing more often allows your main points to be emphasized and gives time for information to sink in. You need to let key points breathe a little before rushing into the next section.

24. Record Yourself

Use your phone’s voice recorder. Assess and critique yourself. Consider:

  • Are your pauses too short or too long?
  • Are you speaking slowly enough? Too slow?
  • When you’re nervous, does your voice get high like the mice in Cinderella?

record yourself presenting

It’s always weird to hear your own voice recorded; don’t stress it. Use this as a time to adjust.

25. Choose Three Focal Points in the Room

If you stare at the same spot (or even creepier, the same person) the entire time, your presentation will be ineffective (and awkward.) People will be distracted by you, wondering what you’re staring at.

Try this: pick three points in the room (typically: left, center, right). Take time to direct your delivery toward each physical focal point in the room. Also, focus on the center when making your primary points.

26. Vary Your Sentence Length

This makes you sound more interesting, and it’s easier for your audience to follow. Think short and punchy. Or go long and complex for dramatic effect.

27. Modulate!

Don’t speak in monotone for your whole presentation. Be conscious of raising and lowering your voice tone. Otherwise, people will tune you out, and you’ll come across like the teacher in Charlie Brown.

28. Practice in Front of a Mirror

What you look like is as important as how you sound. Pretend you’re having a normal conversation, and allow your hands to move with your speech to emphasize your points. Just don’t get carried away! (I’m thinking Brene Brown or President Obama , not your Aunt Jamie after a few gin and tonics.)

29. Use “Present Mode” When Rehearsing

When you finally are ready to hit the Present button in PowerPoint, make sure you use the Present Mode option. This allows you (and only you) to view extra notes about each slide—just in case you forget something!

30. Practice With New Audiences

If possible, try doing a few real live test runs as a webinar or even at a local Toastmasters organization to get some feedback from a live audience.

31. Engage the Audience by Asking Questions

There’s no reason that a presentation should be one-sided. Why not invert the format and ask your audience a question?

To learn how to create a slide that kicks off a Q&A, use this article . These PowerPoint design tips help you create an engaging and exciting discussion.

Helpful Tips to Step Up and Deliver Come Presentation Time

When the actual day arrives, there are only a few last PowerPoint presentation tips and guidelines to keep in mind:

32. Take a Deep Breath

Deep breathing is proven to relieve stress. It’s simple, and it’ll help you remain calm and in the moment, even up to the last minute before starting.

33. Lighten Up Your Mood

Tell yourself a joke or watch a funny video clip. Do this before the presentation, of course. Research concludes that happy people are more productive. More productive is more focused and able to perform better.

34. Remind Yourself to Take It Slow

When we’re stressed or nervous (or both), we tend to speak faster. Consciously, take yet another deep breath and remind yourself to take it slow!

35. Read the Room

Every presentation room has a temperature. It’s your job as a speaker to gauge it and tailor your presentation to it.

Here’s a great example. Layoffs are coming at a company, and you’re asked to speak to an audience. Even if the audience isn’t personally affected by the actions, you’ve got to consider the morale of the workforce.

read the room

Skilled speakers have a knack for reading the energy of the room and adjusting their presentation on the fly.

The last thing that group will want to hear is how strong the economy is and why the company is the best place to work. That doesn’t mean that you’ve got to align to their uncertainty, but don’t go too far against the grain while presenting.

Robert Kennedy III is a master of bringing energy and aligning a speech to the audience. Here’s his advice for adjusting:

“It can be hard to wake up a “dead” crowd but go for it. Most of all, don’t take their energy personally. Focus on serving them with every bit of your fiber then leave empty.”

36. Fake It ‘Til You Make It!

Go forward with confidence. If you act confident, you’ll start to feel more confident. Move slowly with grace, speak clearly, smile, wear something nice. You’ll appear confident to all attendees (no matter how you feel internally).

PowerPoint Presentation Tips and Tricks to Help Avoid Mistakes (What Not to Do)

Most importantly, focus on what you can do to make your presentation better. There are a few important things not to do that we’ve got to address. Here are a handful of PowerPoint presentation tips and tricks to help you avoid missteps.

37. Stop With the Sound Effects

Sound effects are distracting and outdated. In most cases, avoid them. Add audio or music to your presentation to inject interest or highlight an important point, but it’s something to take extra care with. If you insert audio, then make sure your use really connects with your audience and has a fresh approach. Otherwise, it’s best to leave it out.

38. Don’t Use Flashy Slide Transitions

Again, this is distracting and outdated. Use transitions and subtle animations in your PowerPoint presentation. But you need to take care and do it right .

39. Beware of Clip Art

This PowerPoint presentation tip shouldn’t even have to be said. But please, please don’t use clip art. Use professional graphics instead.

40. Don’t Be Afraid to Be Afraid

The fear of public speaking is a real one. Many beginners think that if they’re feeling nervous that a presentation won’t go well or succeed. That might lead them to cancel the presentation.

Here’s a tip from expert Sandra Zimmer, who leads The Self-Expression Center on conquering your fears before you take the stage:

“Get out of your head and into your body. I do this through a grounding exercise that really works to calm nerves and bring you present in the moment.”

If you think that public speaking fears aren’t normal, you might never give your award-winning presentation. So don’t be afraid to be afraid, and acknowledge it’s part of the process!

41. Don’t Read Directly During Your PowerPoint Presentation

If you spend your entire presentation looking at the screen or your note cards, you’re sure to lose your audience’s attention. They’ll disengage from what you’re saying, and your presentation will fall flat.

Reading from your paper or screen also makes it look like you’re not prepared. Many people do it, but no one should. As a general rule, only present something you know well and have, at least mostly, memorized the main points of.

42. Don’t Miss Out on PowerPoint Customizations

Many new PowerPoint users often make significant mistakes when using Envato Elements designs.

The best way to see how to make a good presentation PPT is to start with designs from others. That means using a template, but that doesn’t mean you can’t customize them!

Haluiva : Pitch Deck Keynote Template

Don’t forget that PowerPoint templates are infinitely customizable. Think of them as guides with built-in presentation design tips.

To see more presentation tips that show you what not to do, make sure to check out our guide .

Work in PowerPoint More Effectively (Tips & Tricks to Level Up Your PPT Skills)

These PowerPoint tips will help you get the most out of the application to level up your next presentation. Let’s dive in.

43. Use the Visual Guides

When you’re designing your next PowerPoint presentation, it helps to create a sense of visual rhythm. Slides that have objects aligned and centered are more likely to resonate with an audience.

44. Use a Few Animations (Tastefully)

Animations in effective PowerPoint presentations are a slippery slope. We’ve all sat through presentations where there were so many objects in motion that it was easy to lose focus on the key ideas in the presentation.

But that’s why animations get an unfairly bad reputation. Use animations to create motion and hold an audience’s attention. Use them sparingly and on key elements on your slide, and you’ll capture that attention properly.

45. Stage Key Content With Animations

You just learned that animations should avoid being distracting. But there’s an important principle to using animations properly. It’s called staging content.

Staging content means that the content appears step by step. There’s nothing worse than overwhelming an audience with all your content at once. But when you stage content, bring it on step by step.

Take it from presentation pro Suzannah Baum :

“If you’re sharing a slide with lots of different points on it, using the animation to reveal those points one at a time is a way to keep the presenter’s content flowing smoothly.”

For more animation presentation tips and tricks, follow our guide .

46. Add a Video to Your PowerPoint

When you’re sharing a big idea in your presentation, it helps to share your perspective from a few different angles. Adding a video to supplement your content can do just that. Luckily, it’s easy to add and embed a YouTube video in your next PowerPoint presentation.

47. Add Charts & Graphs

Charts and graphs can help you tell stories with data. It’s easy for an audience to zone out when you throw a big data table or set of statistics at them.

instead, convert those to charts and graphs. Try out our tutorial to learn how to edit those graphs.

48. Build Your Own Infographics With SmartArt

Earlier in this tutorial, we gave you one of my favorite PowerPoint design tips: use infographic templates.

Here’s another. One of my favorite PowerPoint features is SmartArt, which allows you to build infographics right inside the app.

You don’t have to use another graphic design app like Photoshop or Illustrator to add visuals. Instead, try out SmartArt to help you build graphics that are easy to update.

49. Use Presenter View

Remember that when you use the PowerPoint, you’ re the presentation. The slides are just there to reinforce what you’ve got to say and support your speaking points.

That’s why I always recommend using Presenter view. More often than not, you’re going to have several displays. Presenter view shows your content on your screen, while your presentation is displayed on another screen.

50. Track Your PowerPoint Changes

One of my favorite PowerPoint design tips is to collaborate. Those who know you best will suggest compelling changes that are sure to help you succeed.

As you start collaborating on your presentation, it helps to keep track of proposed and included PowerPoint changes. Use this article to track changes made by others.

10 More Advanced PowerPoint Tips & Tricks

Really need to wow an audience with a good PowerPoint presentation? Give these tips a try to make an unforgettable impression:

51. Engage With an Interactive Quiz

A good PowerPoint presentation gets your audience involved. One of the best PowerPoint tricks is to do that with a quiz. By engaging audiences, a quiz makes your slides memorable.

MIDTEST - Education Quiz Powerpoint Presentation

By adding trivia, you’ll see how to present a PowerPoint in a way that people will love. Channel your inner game-show host today. MIDTEST is a  good PowerPoint presentation  with quiz slides.

52. Illustrate With Custom Image Masks

One of the top PowerPoint tips is to illustrate your slides. But you can go beyond simple, rectangular images on each slide.

BURTE - Powerpoint Template

The Burte template is full of  PowerPoint tricks , including custom image masks. Image masks shape photos into unique works of art. And thanks to premium templates, you can style photos just like this. Masks overlay your photos onto geometric shapes, instantly elevating your style.

53. Print Handouts With Extra Notes

Wonder how to give a good presentation PPT that audiences will remember? Give them a piece of it to take home.

PowerPoint makes it easy to print handouts with room for notes on the page. This way, audiences can keep copies of your slides, along with their own notes. This is the perfect way to ensure everyone engages with and retains your content.

54. Make Bulk Edits With Master Slides

When you think about how to present a PowerPoint, consider your branding. That means keeping your logo front and center in the eyes of an audience. But if you’re working with a lengthy slide deck, this could seem daunting.

That’s where master slides come in. They’re common in premium layouts, and they’re a leading example of presentation skills for PPT. Master slides let you make bulk edits fast.

55. Shrink File Sizes for Sharing

Many of the top presentation tips involve making your slides more accessible. Often, that involves sharing them with audiences online.

You’ll often find that email clients and cloud services limit the size of files that you share. This can be a problem with large PPT slide decks. But there are a few quick steps you can take to reduce PPT file size. Cut graphics, scale down photos, and more.

56. Map Processes With Flowcharts

As you consider how to do a good PowerPoint presentation, think of ease of understanding. After all, you’re trying to explain something to your audience.

Infographics Multipurpose Powerpoint

The  Flowcharts in Infographics  template seamlessly illustrates ideas and processes. A flowchart maps out a process in a visual way. Instead of resorting to endless narration, try a quick illustration like this. It saves you time and effort, and your audience is sure to thank you.

57. Use Brand-Specific Colors

Using presentation skills for PPT helps form an association between your message and branding. There’s no better way to do that than with your brand colors.

PowerPoint makes it easy to change color themes, adding your brand colors and logo to each slide. This is one of the top PowerPoint tricks for marketing presentations.

58. Build Social Media Posts in PPT

A good PowerPoint presentation doesn’t have to be shared through a projector. Use the app and templates to build amazing illustrations to use anywhere.

Soffee - Social Media CoffeeShop Presentations

A template like Soffee helps you learn how to present a PowerPoint easily with a pre-built design.

Try using PowerPoint to create social media posts. It helps you engage with your audience, with no need to design custom layouts from scratch.

59. Be Industry-Specific

One of the top presentation tips in 2024 is to be industry-specific. That means avoiding generic layouts and choosing something more customized.

This offers two key advantages. First, you save time by having layouts built for you. Second, you gain design inspiration for your specific topic. Themed templates are truly the best of both worlds.

Medical and Health Powerpoint Template

The Medical and Health template is a good PowerPoint presentation with a set theme.

60. Design for Online (Virtual) Sharing

Last but not least in our list of PowerPoint tips comes virtual presenting. More and more often, slides will be shared with online audiences around the globe.

Why not design your slides for that very purpose? And then learn how to share flawlessly with a global team? It’s one of the top presentation tips for 2024. Embrace it today.

More Great PowerPoint Tutorial Resources

We’ve built a resource for Microsoft PowerPoint that you’re sure to want to try. It includes countless PowerPoint tips and tricks. It’s called How to Use PowerPoint (Ultimate Tutorial Guide) and has all the PowerPoint design tips you need.

Discover More Top PowerPoint Template Designs From Envato Elements for 2024

You’ve just seen our favorite powerful PowerPoint presentation tips and guidelines to help you improve your speaking. We’ve also mentioned Envato Elements, an incredible all-you-can-download source for top PowerPoint designs .

Here are five of the best PowerPoint templates that you can use to create your best presentation yet:

1. Galaxi PowerPoint Template

Blast off to success with the help of this PowerPoint template! Think of the pre-built slide designs as pro PowerPoint design tips. They’re built by professional graphic designers. All the popular and modern slide styles that are perfect for your next presentation. Use Galaxi’s five styles and 30 designs to create a great presentation.

2. Masmax PowerPoint Template

Masmax Powerpoint Template

We selected templates for this article that match the PowerPoint tips and tricks provided. Masmax fits the bill perfectly across its 234 unique slide designs. These slide designs are sure to align with the latest in design expectations.

3. STYLE Multipurpose PowerPoint Template V50

STYLE - Multipurpose PowerPoint Template V50

Style is subjective, but we can all agree that this template is stunning! The light and airy slide designs are built with fashion-focused designs in mind. But that doesn’t mean that it’s not perfect for most presentations. When learning to present a PowerPoint, remember that templates can be customized to suit your purpose.

4. Peachme Creative PowerPoint Template

Peachme Creative Powerpoint Template

Peachme has image-focused slides with splashy designs. The slides are colorful and perfect for a modern presentation. Don’t worry about remembering all the PowerPoint design tips because they’re included in the pre-built slides. Use Peachme’s designs for your presentation today.

5. Buizi Office Building Rent PowerPoint Template

Buizi - Office Building Rent Powerpoint Template

Buizi markets itself as a real estate focused template. It’s ideal for that purpose because of the minimal, image-focused slide designs. But that also makes it a perfect choice for presentations in many fields.

We’ve just scratched the surface of PowerPoint design tips with these five options. Here are many more, bundled inside of the best roundups on Envato Tuts+:

How to Build a Good PowerPoint Presentation Quickly (In 2024)

You’ve already seen effective presentation skills PPT techniques. But you may be wondering exactly how to do a good PowerPoint presentation. It only takes a few clicks. Let’s learn how in just five steps.

For this mini-tutorial, we’ll use the Enjoy PowerPoint Template from Envato Elements. You’ll see that it’s a beautiful template that helps you learn how to present a PowerPoint by giving you every object and layout you need.

key points to a presentation

Let’s get started:

1. Choose Your Slides

As you can see, a template like Enjoy has dozens of unique slides inside. The key to how to give a good presentation PPT is to choose only the slides that you need.

select slides

One of the best PowerPoint tricks is to start by selecting slides you wish to use from your template.

In PowerPoint, scroll through the sidebar on the left to view different slide layouts. Right-click and choose Delete to remove unwanted designs. Plus, you can click and drag slide thumbnails to reorder them in the deck.

2. Add Text

Consider how to do a good PowerPoint presentation without investing a ton of time. That’s where premium templates come in.

add text

One of our top presentation tips when working with a PPT is to lean on the pre-built text boxes for your content.

To add custom text, simply click and select the contents of any text box on your slide. Then, type in your own words. Repeat as needed throughout your slide deck.

3. Customize Fonts

With text selected, it’s easy to customize fonts on each slide. Find the Font section on PowerPoint’s Home tab. From there, you’ve got a variety of dropdown options.

customize fonts

Another of our top tips for presentation tricks is to use a custom font setting in your template.

Click to change the font, font size, and more. You can also use the buttons on the left to add bolds, italics, and more.

Need more custom font styles? As an Envato Elements subscriber, you’ve got instant access to thousands of custom fonts . Use them in your presentation with ease.

4. Insert Images

Slides like this one contain an image placeholder. That’s another advantage found only with premium templates. These make adding images a breeze.

insert images

Add images to your PPTX template for more visually interesting slides.

To get started, find an image file stored on your computer. Then, drag and drop it over the placeholder. PowerPoint will import it, sized and scaled for a perfect fit.

5. Change Colors

One of the top effective presentation skills is changing shape colors. This helps you control the look and feel of each slide.

change colors

With a shape selected, find the Shape Format tab on PowerPoint’s ribbon. Then, click on the Shape Fill dropdown. You’ll see a color chooser menu appear. Click on any thumbnail to apply it to the shape or browse through the Gradient and Texture options.

Start Putting These PowerPoint Presentation Tips & Tricks Into Use Today!

Learning to write, design, and present a PowerPoint presentation is an invaluable skill, no matter where you use it. If you’re a good communicator of important messages, you’ll never go hungry.

Luckily, improving PowerPoint presentations isn’t as hard as it seems. Follow these tips for PowerPoint presentations to design and deliver with greater confidence.

Remember: Less is more (effective) . Use PowerPoint presentation templates for better design and more effective visual impact. And you can customize a PPT template quickly , with the right workflow.

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13 Things to Include in Your Next PowerPoint Presentation

Your visual presentation can be improved with these 13 tips and tricks.

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Table of Contents

When putting together a presentation or deck for a big meeting, including a visual component is key. Creating and sharing a PowerPoint presentation can help you drive home key concepts with the support of text, images, graphs and tables and other multimedia elements. Having a tangible and concrete slide deck can also anchor you while also keeping your audience engaged, which can help increase your confidence as a presenter, especially if you aren’t the most extroverted person in the room.

Of course, developing an effective PowerPoint requires plenty of consideration, from determining the structure and design to navigating the technical aspects. To help, here are 13 things to include in your next PowerPoint as well as key dos and don’ts to ensure your presentation goes off without a hitch.

>> Learn More: 5 Types of Presentations Every CEO Needs to Have

What to include in your PowerPoint presentation

A strong PowerPoint presentation should include the following components.

1. Who you are

When presenting to an unfamiliar audience — for example, if you’re speaking at an academic conference or giving a pitch to investors — it’s crucial to introduce yourself. Establish credibility and trust by briefly discussing your line of work, past accomplishments or related projects you have worked on.

2. Your logo

businesswoman in front of a presentation screen of bar graphs

While you may have included your logo in your introduction, you can also put it on each slide of the presentation. This helps your brand “stick” and can be particularly effective when speaking about or on behalf of your company. [Read more about creating a small business marketing plan .]

3. An agenda

Next, write an agenda slide. Not only does this set expectations for your audience and maintain the flow of the presentation, but it can also keep you on track in both drafting and presenting your information.

4. A clear roadmap

graphic of a computer screen with graphs on it

In addition to establishing an agenda early on, you can also break down that agenda further with a clear roadmap for your presentation, which is especially helpful for longer PowerPoints with multiple sections. Don’t be afraid to return to the roadmap as needed to allow your audience to follow along better.

5. Information not on your slides

Your PowerPoint slide deck is designed to supplement and enhance your oral presentation, not replace it. Ensure your verbally-presented information adds value by including information that is not on your slides. Keep written text to a minimum, focusing on key words and main ideas. You can expand on these concepts in greater detail as you present.

graphic of a businesswoman in front of a slide presentation

6. Engaging visuals

The primary benefit of a PowerPoint is the ability to add visuals. In addition to any text on-slide and your verbal presentation content, enhance your message with engaging visual elements, such as graphs and infographics. Relying less on text helps ensure the focus remains on you, the presenter, while also illustrating your key takeaways effectively.

7. Updated data

There’s nothing wrong with reusing or repurposing a slide deck you’ve already created — as long as you keep everything current. If your PowerPoint includes statistics, industry trends , information on your business or other data, check every number and update as necessary before presenting.

8. The answer to ‘so what?’

Even if you include the most compelling and clear information in your presentation, it won’t make an impact if your audience doesn’t understand the bigger picture. Aim to answer the unspoken question of “so what?” by clarifying why the message is important and why it is relevant to your listeners.

9. Key takeaways

Your key takeaways are arguably the most important part of your presentation. Highlight these main points at the end of your PowerPoint ― or, for longer presentations, at the end of each section ― to help your audience remember them. Generating your key takeaways in the outlining stage can also help you structure your slide content.

10. Backup slides

Because a presentation is designed to be clear and concise, you may not always have the time or opportunity to go in-depth on certain topics or audience questions. Having backup slides with additional information can encourage further audience understanding — without letting the presentation veer off-track or run over time.

11. An objection slide

Depending on your presentation topic, your audience may have objections. Get ahead of these objections by dedicating a section to it in your PowerPoint. Give people the opportunity to raise any concerns and address known or anticipated issues directly.

12. A call-to-action slide

businessman giving a presentation to a row of people

Consider what you want your audience to do after listening to your presentation. Are there specific actions to take, ideas to consider or a person to contact? Lay this out for your audience in a call-to-action slide.

13. Contact information

Display your contact information on the last slide to encourage your audience to reach out to you. They will likely appreciate the opportunity to reach out to you should they wish to discuss further and you may also make a valuable connection in the process. [Read more about how to improve customer service for e-commerce sites .]

Dos and don’ts of PowerPoint presentations

If you’re planning to use PowerPoint as a business tool, here are some key dos and don’ts to keep in mind:

  • Do use speaker notes to your advantage: While your slides should be relatively clutter-free and light on text, you can include speaker notes at the bottom of the page that are only visible to you, the presenter. Use this section to include any facts, examples or questions you want to highlight in the presentation.
  • Do keep your slide backgrounds subtle and consistent: Selecting a background or color scheme that’s too bold or busy can make your presentation hard on the eyes. Ensures sufficient visual contrast between the background and text colors so you and your audience can see it clearly. Microsoft has developed several built-in themes with this visual contrast in mind, though you can also create your own template if you have an eye for design.
  • Do have a backup plan: Technology can fail us at the most inopportune times. Should the PowerPoint or your computer have issues, you’ll want to have a backup of your presentation on a memory stick, a CD or on the cloud. In the worst-case scenario, the tech won’t work and you won’t have any visuals to present. If that happens, take a deep breath, then deliver your presentation with a focus on the message. [Related article: Top 10 Cloud Storage Services for Business ]
  • Don’t read your PowerPoint word for word: When presenting, your goal is to engage your audience and maintain their attention throughout. Reciting information verbatim from your slides can limit your connection with your audience and hurt your ability to “read the room.” Use the PowerPoint to guide and illustrate as needed but let you and your verbal presentation be the focus.
  • Don’t go overboard on transitions and effects: It can be tempting to add slide transitions and sound effects for some visual excitement. However, these special effects rarely enhance your message and can be distracting or even come off as “gimmicky.” Additionally, PowerPoints with effects tend to run more slowly than those without, particularly if you’re presenting on a different computer than the one used to create the slide deck.
  • Don’t include too many slides or too much information: People should not spend the entirety of your presentation reading, nor should there be so much information that they become overwhelmed and tune out altogether. Limit the number of slides in your presentation, as well as the amount of text on any given slide. Use your oral presentation to expand on key points and engage with your audience.

Scott Gerber contributed to this article.


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10 Tips to Make Your PowerPoint Presentation Effective


You may have heard of the famous 10/20/30 rule , devised by Guy Kawasaki , for designing presentations. This rule states that using 10 slides in 20 minutes at a 30 point minimum font size is the most effective presentation strategy—but what does this really mean?

The most important thing to remember, particularly if you’re using PowerPoint to convey your message, is to keep your audience in mind when preparing your presentation. Your audience wants a relevant presentation, not just something that is visually appealing .

A common mistake speakers make when designing PowerPoint presentations is being too passionate about it that they put everything they know into it. In trying to get their point across, presenters tend to use complex jargon and impart too much information, leaving the audience confused about the actual purpose of the presentation.

So how can you simplify your information but still convey a powerful message to your audience?

Here are 10 suggestions:

1) Cut out the wordiness

Ironic as it may seem, an essential part of proving a point is to use a minimal amount of words per slide so that the audience is focused on you, not on the screen. It’s rather difficult for any kind of audience to read texts and listen to you at the same time. If you have longer statements, break them down into multiple slides and highlight the key words. This doesn’t mean you limit your content to dull, boring facts. Feel free to incorporate anecdotes or quotes as long as they’re relevant and support your message.

2) Add pictures

Instead of more words, supplement your ideas with vivid imagery. Again, the key is not overusing photos to the point that it makes your presentations look unprofessional. Photos should only be used if they promote or emphasize the main idea of your slide.

3) Use appropriate animation

Like pictures, use animation only when appropriate and only if you’ve completely rehearsed your presentation with the animation flow. Otherwise, they will be distracting and will make it appear that you’ve designed your presentation in poor taste.

4) Don’t overuse numbers

As with words, minimize the amount of numbers you present in each slide. If you have charts that summarize the total figures toward the end, then you no longer need to fill up your entire chart with the little numbers on the scale.

5) Use large fonts

Aside from the obvious reason that larger fonts are more readable, size dictates the impact of your message and a larger one makes it easier for your audience to clearly grasp what you’re saying or want to highlight. Aside from font size, pay attention to the spacing between paragraphs, rows, and columns; you don’t want your text to appear jumbled.

6) Maintain consistency

The whole objective of your presentation is to drive home a point, not to make your presentation look cheesy. Keep your font sizes and the size and format of a box on one page consistent throughout your slides.

7) Limit bullet points

Keep your bullet points to a maximum of 5-6 per slide. In addition, the words per bullet point should also be limited to 5-6 words. It’s also wise to vary what you present in each slide, such as alternating between bullet points, graphics, and graph slides, in order to sustain the interest and focus of your audience.

8) Choose colors and contrast effectively .

Use bold colors and high contrast. A color may look completely different on your monitor than it will when projected on a large screen.

9) Tell a story

Everyone loves a good story , especially if it’s something that they can easily relate to. A good story begins with a problem and the more irritating the problem is for the audience, the more effective your presentation will be once you’ve provided a possible solution for them.

10) Be flexible

In order to develop a strong connection with your audience, you need to be flexible with your slides. During your speech, you may feel that some slides have become unnecessary; therefore you want to prepare your presentation in such a way that you can easily interchange or eliminate them. Conversely, prepare some optional slides in anticipation of questions or ideas you expect from your audience. This will give your presentation the “wow” factor.

When using PowerPoint to deliver a PowerFUL point, your goal isn’t to design the best presentation but the most effective one. This means creating a presentation that your audience can connect with through interest, participation, memory recall, and ideally, learning something useful.

Create professional presentations online

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6 Key Elements of a Great Presentation

Whether you're presenting to co-workers or conference attendees, a strong presentation can create buy-in, generate interest, and even further your career..

Microphone in front of podium with crowd in the background

Whether you're presenting in a boardroom or at a conference, a strong presentation can go a long way toward furthering your career. If you project confidence and competence, you'll be able to engage and impress any audience.

But as you might imagine, pulling off a great presentation or conference talk isn't easy. A confident speaker can still be foiled by a low-quality presentation deck , and likewise, a great deck can't make up for lack of preparation .

I've had the question of what makes a great presentation on my mind a lot lately. On March 9, I'll be speaking at SXSW for the third year in a row. My talk is called " The Visual-First Method: Boost Conversions Now ," and will explain how organizations can transition into making visual communication their primary means of communicating both internally and externally. After nine years running a visual communication agency, it's a topic I know well. Even so, a great deal of preparation goes into this and all the talks that I deliver, which total dozens a year.

With all of this in mind, I'll outline the six elements that every successful presentation needs.

1. It has a clear objective.

What are you trying to achieve with this presentation? Should your audience walk away impressed and informed with what you achieved? Ready to learn more about your company? Excited to download your ebook?

Define your goals clearly, right at the outside. The objective of your presentation will drive everything from your script to your slide deck.

2. It's useful to your audience.

No one likes to sit through an hour-long sales pitch. Nor do they want to hear a talk that doesn't teach them something, or benefit them in some way. So if you think that talking about what your company does for the entirety of your next conference presentation is a good idea, you're sorely mistaken.

Every presentation should genuinely and meaningfully offer value to its audience. That means sharing key strategies that have worked for you; offering up enlightening data or insights; or telling a story that they may be able to learn from. Only in considering your audience's needs will you gain their confidence and trust.

3. It's well-rehearsed.

Yes, you absolutely need to practice. What you say should not only be said clearly, it should be delivered in an organized fashion and should be carefully coordinated with what you show on screen. Practice also helps you project confidence as a speaker, and that, too, will be more compelling for your audience.

And even if you've done this presentation a dozen times, rehearsal is essential. After all, every audience is different, so you may need to adjust your presentation each time to your audience's unique needs and interests.

4. Your presentation deck uses as little text as possible.

We've all attended one of those presentations where the slide deck had too much text. It's impossible to read more than a few words at a time while also listening attentively to the speaker.

Don't give attendees a reading assignment. It'll make the overall experience of your presentation less enjoyable. Your audience is liable to feel distracted and even a little stressed. Instead, focus on visualizing the topics you're discussing and supplementing them in meaningful ways -- with the help of graphs, for example.

5. Your contact information is clearly featured.

On my conference presentation, I include my company's logo and our Twitter handle on every slide. I want to make sure that the audience has ample opportunity to learn who we are, and to reach out and connect. This is especially useful for conference presentations, and may not be necessary for internal presentations at your place of work. Still, don't forget to make sure that everyone has a way to reach out to you, and remind them of your name and contact information on your last slide.

6. It includes a call-to-action.

Just as every presentation has a clearly defined goal, so too must it have a clear call-to-action. What do you want your audience to do at the end of your presentation? You'll need to give them an easy way to follow through on next steps.

At conferences, I like to leave audiences with a way to learn more about the topic I've been discussing. That's why I'll often share a link to an ebook at the end of my talks.

Still, when it comes to calls-to-action, there are as many options as there are goals. Determine what's right for you.

Incorporate these strategies into your next presentation, and you'll see more engagement and improved conversions. It will also make for more satisfied audiences, no matter where you're presenting.

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This Old Third-Party Sonos App Fixed My Speaker Issues

The best laptops of 2024, dolphin emulator gets its first new version number in 8 years, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

define a goal

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

avoid walls of text

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

use better fonts

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

use fewer bullets

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

avoid transitions

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

use visuals

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

find a color palette

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

change views

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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key points to a presentation

6 Reasons Presentation Skills Are Important For Career Growth

  • The Speaker Lab
  • June 26, 2024

Table of Contents

Picture this: you’re standing in front of a room full of colleagues, clients, or investors. Your heart is racing because you’re about to deliver a crucial presentation. In moments like these, the importance of presentation skills quickly becomes apparent. But developing strong presentation abilities isn’t just about surviving nerve-wracking moments like these. It’s about thriving in your career.

At the heart of presentation skills is the ability to communicate effectively. And when you can communicate well, you get buy-in for your ideas, rally people to your cause, and leave a lasting impression. In a job market that’s more competitive than ever, those are the things that can make all the difference. So if you want to get ahead? It’s time to recognize the importance of presentation skills and start improving yours.

The Importance of Presentation Skills in Professional Success

If you’ve ever watched a speaker captivate an audience, you know the power of strong presentation skills. But what you might not realize is just how much those skills can impact your career trajectory.

In today’s competitive professional landscape, the ability to effectively communicate your ideas and persuade others is a game-changer. That’s because when you can articulate your ideas clearly and engage your listeners, you’re perceived as a leader and a valuable asset to your company. This can kick-start a chain reaction of career growth. As you hone your presentation abilities, doors began to open—invites to speak at conferences, leadership roles on high-stakes projects, and more. This snowball effect can lead to career advancement, financial rewards, and a reputation as a thought leader in your domain.

Presentation Skills as a Tool for Effective Communication

Presentations are more than just words—they’re an opportunity to connect with your audience on a deeper level. It’s not just about standing up and speaking, but about crafting a clear message, using engaging visuals, telling stories that resonate, and adapting to your audience. It also involves body language, vocal tone, and the ability to think on your feet. When you put all these elements together, you create a presentation that doesn’t just inform, but engages and motivates.

The Power of Storytelling

One of the most effective techniques a presenter can use is storytelling. Stories possess an extraordinary power to engage listeners, elicit feelings, and make content memorable. Incorporating stories into your presentations allows you to connect with your audience on a level that goes deeper than simply presenting information.

For example, let’s say you’re giving a presentation on customer service. You could just rattle off statistics and best practices, but imagine if you started with a story about a time you personally experienced exceptional service. Suddenly, your audience is emotionally invested in what you have to say. And that emotional connection makes your message all the more impactful and memorable.

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The Psychological Impact of Strong Presentation Abilities

Ever left a presentation feeling like you could take on anything? That’s the mark of a master presenter at work. They know the secret to captivating an audience goes beyond simply relaying facts—it’s about forging a psychological connection that leaves you inspired and ready to take action. The importance of presentation skills becomes much more apparent when you realize the effect they can have on your audience.

Building Trust and Credibility

One of the key psychological principles at play in presentations is trust. When you present with confidence and clarity, your audience is more likely to see you as credible and trustworthy . And that trust is essential if you want them to buy into your ideas and take action on your recommendations.

Harnessing the Power of Emotion

Another psychological tool that skilled presenters use is emotion. When you can evoke an emotional response in your audience—whether it’s excitement, empathy, or even a bit of fear—you create a powerful connection that makes your message more impactful.

To truly captivate your audience, bring your ideas to life with vivid imagery and language that paints a picture in their minds. Weave in metaphors and analogies that make your concepts tangible, and use descriptive words that evoke emotion and engage their imagination. When you create a presentation that resonates on a deeper level, it will leave a lasting impact long after the final slide.

The Importance of Presentation Skills in the Digital Age

In today’s digital world, presentation skills have taken on a whole new meaning. With virtual meetings and webinars becoming the norm, the ability to engage an audience through a screen is more important than ever. But how do you create that same sense of connection and impact when you’re not in the same room as your audience?

Adapting to Virtual Platforms

Adapting your presentation skills to the virtual world requires a strategic approach. Specifically, be deliberate with your message, choose visuals that pack a punch, and deliver with enthusiasm. In the absence of physical presence, you’ll have to compensate by crafting an engaging experience that captures and maintains your audience’s attention throughout the presentation.

One way to do this is by using interactive tools like polls, Q&A sessions, and breakout rooms. These features allow you to create a sense of participation and dialogue, even when everyone is in different locations. You can also use visual aids like slides, videos, and animations to keep your audience’s attention and reinforce your key points.

Embracing New Technologies

Another way to level up your virtual presentation skills is by embracing new technologies. Tools like virtual reality and augmented reality can create immersive experiences that transport your audience and make your message more memorable. Even something as simple as using a high-quality camera and microphone can make a big difference in how professional and engaging your presentation comes across.

If you want to succeed in the digital era, you must first recognize the importance of presentation skills. Then, embrace virtual platforms, harness new tech, and watch as you effortlessly connect with your audience—even if they’re on the other side of the globe.

The Intersection of Presentation Skills and Leadership

Presentation skills and leadership go hand in hand. The ability to communicate effectively, inspire others, and drive change are all hallmarks of great leaders. And at the core of these qualities lies a mastery of presentation skills.

Think about the most influential leaders you know. Chances are, they’re also compelling speakers who can captivate an audience and rally people around a common goal. From Martin Luther King Jr.’s “I Have a Dream” speech to Steve Jobs’ iconic product launches , history is filled with examples of leaders using their presentation prowess to make a profound impact.

But the link between presentation skills and leadership isn’t just anecdotal. Research has shown that effective communication is one of the top traits of successful leaders. In fact, study by the Harvard Business Review found that strong communication skills were rated as the third most important competency for leaders, further proving the importance of presentation skills.

Inspiring Teams and Driving Change

Why are presentation skills so crucial for leadership? It’s simple—they allow leaders to share their vision and motivate their teams. When a leader can confidently articulate a compelling vision, they can inspire people to work together towards a common goal.

As a leader, your presentation skills can make or break your ability to drive change. Introducing a new strategy? Navigating a crisis? Pushing for innovation? In all these scenarios, you need to persuade stakeholders and gain their support. Crafting a compelling argument is crucial, but so is delivering it in a way that connects with your audience on a deeper level.

Navigating Diverse Audiences with Adaptive Presentation Skills

One of the key challenges leaders face is communicating with diverse audiences. From employees and customers to investors and media, leaders need to be able to tailor their message and delivery style to connect with different stakeholders.

This is where adaptive presentation skills come into play. Great presenters understand that one size doesn’t fit all when it comes to communication. They take the time to understand their audience’s needs, preferences, and cultural context, and adjust their approach accordingly.

Tailoring Content and Delivery for Maximum Impact

Adapting your presentation starts with tailoring your content. This means focusing on the information and angles that are most relevant and compelling to your specific audience. For example, when presenting to a technical team, you might dive deeper into the details and data, while for a executive audience, you may focus more on the big picture and strategic implications.

But it’s not just about what you say—it’s also how you say it. Effective presenters adapt their delivery style, tone, and even body language to build rapport and connection with their audience. This could mean anything from adjusting your pace and energy level to using more visual aids or storytelling techniques.

Fostering Inclusivity Through Audience Awareness

Great presentation skills aren’t just about getting your point across—they’re about making everyone in the room feel valued. When leaders take the time to understand their audience and adapt their message, they create an inclusive environment where every voice matters.

Want to get ahead in today’s global marketplace? Then you better know how to talk to people from different backgrounds and cultures. The most successful leaders are the ones who can bring diverse teams together and communicate in a way that clicks with everyone, no matter where they’re from.

Enhancing Personal Branding with Polished Presentation Skills

In today’s competitive job market, standing out is essential. One of the most powerful ways to differentiate yourself is through your personal brand. But what exactly is personal branding, and how do presentation skills fit into the equation?

Defining Your Unique Value Proposition

At its core, personal branding is about defining and communicating your unique value proposition. In other words, it’s about understanding what makes you different, what you stand for, and how you can add value to your audience or employer. And guess what? Presentation skills are a key part of that equation.

Think about it: every time you give a presentation, whether it’s to a client, your team, or a room full of strangers, you have an opportunity to showcase your brand. The way you communicate, the stories you tell, the insights you share—all of these elements shape how others perceive you and what you bring to the table.

Crafting a Compelling Narrative

Polished presentation skills allow you to craft a compelling narrative around your personal brand. When you can articulate your ideas clearly, engage your audience emotionally, and deliver with confidence and authenticity, you leave a lasting impression.

This is especially important in high-stakes situations like job interviews, pitch meetings, or keynote speeches . These are the moments when your presentation skills can make or break your ability to land that dream job, win that big client, or establish yourself as a thought leader in your industry.

Amplifying Your Reach and Impact

If you want to take your personal brand to the next level, then start improving your presentation skills. In the digital age, a single talk can be shared across the globe, attracting fans, clients, and collaborators who resonate with your message and style.

That means powerful presentation skills are your ticket to sharing your message with the world. Whether you’re creating compelling videos, hosting informative webinars, or captivating audiences at virtual events, your ability to communicate effectively will establish you as a go-to expert in your field. And as your reputation grows, so will the opportunities that come knocking at your door.

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FAQs on the Importance of Presentation Skills

Why are presentation skills important.

Presentation skills let you share ideas clearly and make a strong impression. They’re key for career growth, from acing job interviews to nailing salary negotiations.

What are the important points of presentation?

Effective presentations hinge on clear communication, engaging storytelling, maintaining eye contact, and reading your audience. Master these to keep folks hooked.

How important is presentation in the workplace?

In the workplace, good presentation skills boost your ability to persuade and lead. They help you stand out during meetings and project discussions.

Why is it important to practice a presentation?

Practicing polishes your delivery and boosts confidence. It helps manage nerves so you can focus on making an impact with your words.

So, what is the importance of presentation skills? It’s simple. They empower you to communicate effectively, engage your audience, and make a lasting impact. Whether you’re pitching a new idea, leading a team meeting, or delivering a keynote speech, strong presentation skills are your secret weapon.

Mastering the art of presenting is a surefire way to boost your career. Picture yourself commanding the room, your words flowing effortlessly as you engage your audience. With practice and the right strategies, you’ll exude confidence, communicate with crystal clarity, and leave a lasting impression. Investing in your presentation skills is investing in your professional growth.

And don’t think presentation skills are only for giving speeches. They matter in how you present yourself, your ideas, and your worth in every professional encounter. So master effective communication and watch your career skyrocket.

  • Last Updated: June 21, 2024

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Presentation Training Institute

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A division of bold new directions training, how to plan a presentation: key points to consider before you start.

Great presentations begin with proper planning, which is why presentation planning is an important skill for any professional. Whether you are pitching a product to customers, sharing ideas with colleagues, or giving the keynote speech at an industry conference, the ability to present well will set you apart from others in your field. Planning an effective presentation takes time and dedication, as you will want to figure out the goal of your presentation and how best to convey your message. Consider the following tips for planning a presentation that will capture audience attention, develop their understanding of the topic, and achieve your desired objectives. 

Consider the Goal of Your Presentation

You should always begin planning a presentation with the end goal in mind. Think about what you are trying to accomplish as a result of your presentation. What is the one thing you want the audience to take away? This will be the overall topic of the presentation. Once you know your topic, write down your goals as well as any main points you want to make. Choosing a topic that aligns with your goals is the most important step in the planning process.  

Know the Background of Your Audience

Think about who you will be presenting to and what they hope to gain from your presentation. What previous knowledge do they have about your topic? Are you trying to sell them a product, introduce them to a new idea, or persuade them to act? Think about the people who will be in your audience, including their professional and personal backgrounds. Consider things like age, professional experience, demographics, and interest in the topic, as this information will help you tailor your presentation to better fit your audience. 

Select Your Main Points

Think about three to four main points that best illustrate the theme of your presentation. You should choose points that are most relevant to your topic and be prepared to discuss them in greater detail. Try presenting no more than three to four main points, as it is difficult for audiences to stay engaged if your presentation is too lengthy. A powerful presentation delivers information in a logical, concise, and structured manner.

Choose Supporting Information

The supporting information is what you will say to help the audience better understand your main points. This could be in the form of facts, data, charts, graphs, or even stories. It can be presented as creatively as you like as long as it directly relates to your main points and adds relevant insight.

Develop an Opening and a Conclusion

The introduction to your presentation is critical, as you only have a matter of seconds to capture your audience’s attention. Your introduction should engage the audience while also laying a clear foundation for the presentation. Your conclusion is another important part of the presentation. This is the time when you will remind your audience of your main points, present them with a call to action, and leave them with a lasting impression of your presentation.  

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8 Key Points for Perfect Presentation Practice

When it comes to presenting, does practice make perfect ?

In a word, no.

Practice makes permanent .

Your goal should be to practice perfectly, not just practice. The more you do something, the more comfortable it feels – whether right or wrong.

So, we need to do it right when we practice our presentations.

Knowing a subject doesn’t guarantee success. The ability to articulate the message and connect with audience members is what counts – and perfect practice can make this happen.

Practice Works for Me…

A personal example that proves perfect practice works is a recent sales presentation that I was asked to deliver regarding BRODY Professional Development’s capabilities.

After structuring my presentation, I first presented it to one of my account managers. She had a few suggestions, including that I start with a story.

After I updated my presentation, I practiced it with one of our facilitators who came to the meeting with me. She suggested that I make the presentation more interactive and more responsive to the client’s specific needs and worked with me to do that. We also practiced ways that she could facilitate some of the discussion. Our practice not only included segues between the two of us – to ensure they were smooth — but also practice related to our timing. We even discussed where we would each be sitting in the room to get the maximum involvement from the audience! During our car ride to the client site in New York, we practiced it three more times.

When we arrived, we were ready, we had anticipated their questions, the timing worked, and best news of all — we got results (we made the sale)!

… Practice Will Work for You Too

Winging a presentation rarely gets the desired results. Here is the approach that works for me – dare I say – 100% of the time.

My assumption is that you have done the preparation:

  • Know your PAL™ (Purpose, Audience & Logistics).
  • Collect current, accurate and relevant information.
  • Add examples, stories, emotional appeals, and some visuals when critical, to support the data.
  • Organize materials so there is a logical flow of content, with smooth transitions connecting the ideas – creating a story.
  • Have a strong opening and close already written
  • Create a user-friendly final draft, making it easy to reference without reading it.

Frequently, presenters do all of the above, and then think through the presentation in their minds – where we are all eloquent.

Visualizing is great, but it doesn’t replace the actual out-loud practice.

Too frequently, practice is left until close to the date of a presentation – when it’s too late.

The goal of practice sessions is to get presenters totally comfortable with the content, the slides, and the timing – so, when they actually present, they are able to concentrate on connecting with the audience.

8 Guidelines for Presentation Practice

“ Visualizing is great, but it doesn’t replace the actual out-loud practice. ”

Here are my 8 guidelines for perfect practice:

  • Practice out loud. Say the presentation out loud; three to six times should do it.
  • Practice with variety. Every time you say your presentation, say it differently – the goal is to keep it conversational, not memorize exact phrases.
  • Be aware of timing. Leave time in your practice session for audience interaction, questions, etc.
  • Practice in front of a real audience, similar to your target audience. Practice in front of people who are similar to the “real audience.” If there are words that you are using they don’t get, or concepts that aren’t clear, it’s better to find out in front of this group, rather than the “real audience.”
  • Incorporate spontaneous Q&A into your practice. If you anticipate getting questions, or being interrupted during the presentation, make sure your practice audience is doing the same.
  • Spend more time on the speech opening and closing. Practice your opening and close more frequently – commute time is great for this.
  • Practice your timing. If the entire presentation is to last for 30 minutes, the practice should go no longer than 18 to 25 minutes, depending on the amount of interaction or questions you anticipate.
  • Practice by recording yourself. If they are very critical presentations, videotape yourself. The new Kodak Zi8 Pocket Video Camera is easy to use. You can immediately connect to a computer via its USB port to analyze yourself. A good question to ask is, “Would I want to sit through this?” If the answer is, “No,” then what do you need to do to change the presentation?

An executive who I coach from a large pharmaceutical industry, had a large “town hall” type of meeting coming up — to introduce company policy changes. He knew that the audience would be anxious, and in some cases, hostile. When we first discussed the outline for his presentation, it was very data driven. In no way was he getting in touch with the emotions that people were feeling. Once we changed the structure of his presentation, he began to practice, and “own” the material. After the meeting, he told me that due to this practice, he was comfortable in the delivery, totally in the moment – resonating both emotionally and psychologically with the audience. He now insists that all of his direct reports use the eight practice guidelines that I coached him on.

From my perspective, practice isn’t fun. But, there is no substitute for it.

Keep in mind what Peter Drucker said, “Spontaneity is an infinite number of rehearsed possibilities.”

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Well said. I also preach that “practice don’t make perfect, it makes permanent”. What makes perfect is reflective practice – thinking about what one did wrong, could do differently, can do better, which slides did not work, where did you have difficulty remembering what you wanted to say, what took too long, too short, etc. Your eight tips encapsulate this reflection nicely. Thanks.

Thanks for this clear and highly useful practice guideline. I am excited to share it in my circles. I particularly like the emphasis on practicing differently each time as I have found that be be useful both for flexibility during the talk and also for discovering better ways to say things during the practice sessions that I can integrate into the “final” version. About watching my own videos, though – I often find that after I practice and prepare a lot, watching my own talk can feel less exciting than it is for others who are seeing it for the first time. While I worry that the talk is boring because I already know what I will say next, I get the feedback from others that it is not boring at all. So, for those who might see their video and find it less interesting than they would like, possibly they are in that same situation. It’s good to ask for feedback from people who will be honest with you about your talk and weigh that feedback in with your own feelings after watching the video. Thanks again for a really great post, Marjorie.

In my experience, the amount of practice time is directly related to the success of my presentation. This is excellent.

Marjorie Very comprehensive and valuable tips. If business presenters would follow your advice we would witness much better presenters. I agree with your practice makes permanent. In a recent Toastmasters conference in Shanghai we had many speakers touch on a similar point.

All the best, Warwick John Fahy Author, The One Minute Presenter

Related article: See how business presenters can use lessons from the world of theater to enhance their rehearsals :

Two things to add. 1. When you practice don’t look for perfection, look for peace. Perfection is not only impossible, but its pursuit is soul destroying for many speakers. Instead practice until you start to feel that subtle state of ‘flow’ – when you’re really on a roll, enjoying yourself. The statement “practice isn’t fun” is exactly the sort of erroneous thinking that turns too many people off public speaking. 2. The internet provides a great resource for practicing speaking. Most people don’t practice anywhere near enough to get over their fear of public speaking in a reasonable time frame (like one human lifespan). Even in Toastmasters we only get one speech every month or two (unless you join multiple clubs with the consequent money and time penalties). That’s why I made it easy by creating a section on my site where you can submit your videos and invite others to critique (moderated so only 100% constructive comments appear). This way you can practice as often as you need, in front of your virtual audience, and get the feedback to help you polish your act. Or of course you can use it as a gentle way to get past your speaking fears – it’s kinda like the interim step between your bathroom mirror and a seething audience of real live humans!

As a fairly new Toastmaster, I found your article on Presentation Skills to be excellent. Practicing new skills is an art and you have outlined the steps thoroughly and concisely. Thank you!

Thanks for these tips Marjorie. Having a plan to a speaking engagement and practicing it would seem to make a big difference and of course give me confidence for the presentation. I got a lot out of your post. Thank you.

This was very useful.i am having a presentation tommorow.hope it goes well thanks alot.these are quite important tips.

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key points to a presentation

Microsoft 365 Life Hacks > Presentations > Six tips for recording a presentation

Six tips for recording a presentation

Your latest presentation is filled with crucial information and key concepts your colleagues need to remember. Record and archive it for easy reference and absorption.

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How to record your presentation

Whether you’re recording a presentation for work, a webinar or school, both you and your colleagues will greatly appreciate having it available to reference. You can absorb information at your pace, ensuring that you retain pertinent information, without having to rely solely on your notes. While the method of recording depends on the virtual meeting platform or whether its in person, here are some guidelines on how to record you presentation:

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Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

1. Choose the right equipment

High-quality recording equipment is essential for producing professional-looking and sounding presentations. Laptops are equipped with microphone and a high-resolution webcam, but it’s always a good idea to consider investing in higher quality recording equipment.

2. Test Your equipment

Before starting your presentation, it’s crucial to test your recording equipment to ensure everything is working properly. Check the audio levels, video quality, and any additional accessories you may be using, such as lighting or a green screen. Conducting a test run will help identify any technical issues that need to be addressed. Review the virtual meeting platform you are using to ensure that the recording feature is enabled, so you won’t have to search for it when the presentation time rolls around.

3. Optimize your environment

Choose a quiet, well-lit environment for recording your presentation. Minimize background noise and distractions to ensure clear audio and video quality. Consider using a neutral background or a virtual background to maintain a professional appearance. Natural lighting is ideal, but if that’s not possible, invest in good quality lighting equipment to ensure your face is well-lit and visible.

4. Organize your presentation contents

Organize your presentation materials in a logical order to facilitate smooth delivery. Create an outline or script to guide your presentation, making sure to include key points, transitions, and visual aids. Practice your presentation multiple times to become familiar with the contents and ensure a confident delivery. If you have multiple presenters, solidify the speaking order and designate one person to facilitate the presentation.

5. Engage with Your Audience

Even though you’re recording your presentation, it’s essential to engage with your audience as if they were present in the room with you. Encourage interaction by asking questions, prompting viewers to think critically, and inviting them to share their thoughts or experiences in the comments section. Respond to comments and questions promptly to foster a sense of community and connection with your audience.

6. Monitor Your Time

Keep track of time during your presentation to ensure that you stay within the allotted timeframe. Plan your presentation carefully, allocating sufficient time to cover each topic or section. If you find yourself running out of time, prioritize the most critical points and consider saving less crucial information for a follow-up or supplementary material.

For more ways to improve presentation skills, like calming presentation anxiety and connecting with a virtual audience , learn more presentation tips .

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5 Video Presentation Techniques for Maximum Impact

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Senior Marketing Manager at Loom

key points to a presentation

Traditional slideshows can be a snooze-fest. You know, the kind where the people read aloud the text on the slides verbatim while you're also reading the same text yourself.

The flood of information and monotonous narration don’t help their case either. 

How will you transform your lackluster, one-way presentations into captivating experiences that leave a stronger impact on your audience?

The answer is simpler than you think: video presentations .

Ready to ditch the dull and embrace the dynamic? Learn five techniques to create video presentations that enthrall your audience and learn how to record them. 

The power of video presentations 

Video presentations aren’t just a fancy way to show off your tech skills. They’re a powerful way to interact with your audience and leave a lasting impression. 

Think about all the times you zoned out during a PowerPoint presentation with endless paragraphs and bullet points. Video presentations serve as an antidote. 

So, what really sets video presentations apart? 

They grab attention like nothing else. Research shows that presentations with video get 32% more engagement . People are likelier to watch and interact with a video than stare at a static slide.

It’s not just about getting more people to watch your presentations. Videos also boost understanding and retention. 

As they say, “A picture is worth a thousand words.” It turns out that a video is worth even more. 

The same study revealed that presentations with videos embedded had a 37% longer average reading time. The data shows that video presentations keep people around longer to absorb your message. 

How to record a video presentation with audio and video 

Video presentations are staples in business and education. 

Whether used as video messaging for internal communications , client-facing pitches, tutorials, intros to your webinars, or for onboarding new employees, presentations offer a dynamic way of presenting information. 

Luckily, screen recording tools like Loom are now making this process easier than ever before. 

You don't need to buy fancy mics or wrestle with clunky presentation slides. You just have to hit record, make some simple edits, and share your video presentation with as many people as you want with a single click. Anyone can create a good video presentation with a bit of practice. Plus, Loom’s video editing tools make it easy to trim and polish your presentation. 

Here’s a quick step-by-step overview of how to record a video presentation with audio and video using Loom: 

Step 1. Prepare your presentation material

Before you sit down to record, be prepared with your notes, script, or any props or visual aids you might need. At the same time, make sure you choose a quiet, well-lit environment to ensure excellent audio and video quality. 

Step 2. Launch Loom 

To capture your Mac or Windows screen, open the Loom app on your desktop or use the Chrome extension. If you’re using your mobile for screen recording , you can install Loom’s mobile app. 

Also, if you plan to capture: 

Google Slides: You can use Loom’s Chrome extension . 

PowerPoint, Keynote, or Canva slides: Install the desktop app to capture yourself along with the slides. 

Whatever device or computer system you use, you can download and install the Loom app within minutes. 

Step 3. Select recording mode

Choose whether you want to record your screen, webcam, or both. If you have slides, select screen and webcam to capture both your presentation and your face. Your face will appear on the screen in a cam bubble, as shown here.


You can also choose to record only your screen or the entire desktop. 

Step 4. Start recording 

Finally, click the “Start Recording” button. 

Watch Loom’s own training video on video recording best practices.

Step 5. Begin your presentation 

Deliver your presentation as you would in person, and remember to make eye contact with the camera. 

Step 6. Review and edit your presentation video

After stopping the recording, Loom automatically uploads the video file to your Loom account. You can trim the video, add a call to action (CTA), or make other edits directly in Loom’s video editor.

Where some video presentations fall short 

Even well-intentioned presentations can sometimes miss the mark. Here are some areas where your video presentations might be falling short: 

Lack of engagement: Presentations are a two-way street. If you don’t build in opportunities for audience engagement elements like Q&A, live feedback, polls, and even simple interaction, you’re missing out. 

Information overload: Too many key points covered in one presentation can overwhelm viewers. 

Technical glitches: Double-check your equipment before the final presentation. Technical glitches like a frozen screen or a microphone cutting out can derail even the best-prepared presentation. 

Lack of personalization: What’s the point of the presentation if your tone and message don’t resonate with the audience? Consider your target audience and adjust your presentation style accordingly. For example, a video for new hires might need a different tone and content than one for senior executives. 

Considering these nuances and implementing a few interactive elements will help you create an engaging video presentation.

5 techniques for creating great video presentations 

Technique 1: engaging storytelling.

Viewers crave something more than just data. They want a story.

Stories resonate powerfully because they tap into your emotions, creating a connection that facts alone can't achieve.

There’s science behind it. When you hear a story, your brain releases oxytocin , which increases trust and positive emotions. Stories also activate multiple brain parts, making them more memorable than isolated facts. In a world where attention is scarce, stories capture and hold it.

So, how do you capture your audience with engaging storytelling? Here are some tips: 

Find your narrative arc: Every good story has a beginning, middle, and end. Think of a classic hero facing obstacles, overcoming challenges, and emerging as the victor. Your video presentation can follow a similar arc, even if the hero is your product or service. 

Evoke emotions: Identify your target audience to discover what type of content resonates with them. Based on your research, add emotional moments—either funny or thought-provoking—to catch your audience’s attention and create a lasting impact.  

Build conflict: Before you start pointing out the solution, introduce the problem that needs solving, the challenge that needs overcoming, or a question that needs answering. 

Show, don’t just tell: Talking doesn’t have the same effect as showing the problem your product solves. Use screen recording tools like Loom to demonstrate the problem and its solution firsthand. This helps the viewer appreciate the real value of your product. 

Apple’s product launches are an excellent example of engaging storytelling. 

They don’t just point out features, they weave a story and paint a picture of how Apple devices will enrich your daily life. 

Technique 2: Visual impact and design

Remember those “wall of text” slides? The clipart that looks like it’s from the 90s? 

While these types of presentations do the job, it’s worth noting that people process visuals faster than text. A visually appealing video presentation will endear you to your audience and engage them better. 

According to research by Robert Horn at Stanford University, actions and visuals make written information 70% more memorable .

Clearly, incorporating visuals into your presentation isn’t just about aesthetics. It’s also about making your message stick.  

Here are some tips to help you create visually stunning presentations: 

Use high-quality videos and images. High-resolution visuals make your presentation more appealing and easier to grasp. If you’re recording your screen, invest in a good-quality screen recording tool to create polished and professional presentations. 

Incorporate data visualization. Use charts, graphs, GIFs, and infographics to present data in an easily understandable manner. 

Leverage color psychology. Pick a color combination that aligns with your brand image and messaging. For example, blue evokes professionalism and trust, while orange conveys energy and excitement. 

Choose fonts wisely. Typography also affects how your presentation appears visually. Sans serif fonts like Helvetica and Arial are clean and modern, while serif fonts like Times New Roman and Georgia add a touch of sophistication.


Incorporating these tips makes your presentations both visually appealing and more effective in getting your point across. 

Technique 3: Effective use of audio elements

You’re watching a National Geographic documentary. It features sweeping aerial shots of the sun-drenched plains of the Masai Mara, close-ups of exotic wildlife, and evocative narration.

But it’s not just the visuals that hold you spellbound. It’s the sound of the rustling leaves, the leap of the gazelles, the gentle river flow, and the commanding voice of the narrator. The background music ties it all together, transporting you into the experience. 

While visuals and text capture attention, audio completes the experience by evoking emotions and reinforcing your message. 

Want to create a similar immersive audio experience for your presentation? Here are some things to consider: 

The voice-over should be crisp and clear. There are two ways to record crisp, clear voice-overs. One, you can invest in a good microphone. Or, you can record your screen with audio like Loom. 

Add strategic sound elements. Add background music that matches your content and complements your messaging. In between your presentation, add sound effects that emphasize key points and transitions. 

Embrace silence at strategic moments. A well-timed pause can help you create anticipation or emphasize a point. A pause before you move forward also allows the previous message to sink in. 

Make sure you blend all these audio elements, including a voice-over, background music, sound effects, and even pauses, to create a perfect harmony. 

Technique 4: Interactive elements to engage audience

According to a recent survey, 78% of people saw better online sales with interactive video compared to a passive video.

This means that viewers are more likely to stick around if your video has interactive elements, compared to a one-sided monologue. 

Here are some interactive elements that can help you turn one-way presentations into two-way conversions:

Knowledge check quizzes: Keep your audience engaged with brief quizzes a few minutes into the presentation. This will reinforce your message while keeping the viewers engaged. 

Polls and surveys: These elements work as the proverbial two birds, one stone—they keep viewers from dozing off and provide feedback you can use to tailor your content.

Clickable CTAs: Guide your viewers to take a specific action by adding clickable elements to your presentation. 

Gamification elements: Add a touch of fun with animations, points, badges, and leaderboards. These elements also work as incentives and might encourage viewers to stick around to the end.

But how do you add these interactive elements to your videos?

Pro tip: The easiest way is to find a video recording platform that simplifies the process. 

For instance, Loom offers a range of built-in interactive features.

Creators can embed clickable CTAs, annotate their screens, and even add tasks to their presentation videos. 


At the same time, viewers can react with emojis for instant feedback, leave time-stamped comments to encourage discussions and tag their teammates. 

Recipients can react to a Loom video with any emoji

Technique 5: Timing and pace for maximum retention

Ever watched a video that felt like it was dragging on forever? Or one that was so fast-paced you felt like you were missing key information? 

The wrong timing and pace can leave your audience mentally exhausted or disengaged.  

But how do you strike the right balance for maximum retention? 

One approach is to use Guy Kawasaki’s 10/20/30 Rule of PowerPoint : 

Your presentation should have at most 10 PowerPoint slides, which could be 10 critical points in the case of video presentations. 

It shouldn’t be more than 20 minutes long.

The font shouldn’t be smaller than 30 points. 

If you can’t contain your message in 20 minutes, break your video presentations into bite-size segments to prevent information overload. 

Think of it like chapters in a book. Each segment contributes to the overall narrative while standing alone as a valuable piece of information.

You can use a video presentation tool like Loom to make this process seamless. 

Loom automatically creates a video library to organize your video clips. This also allows your audience to revisit specific presentation segments later to access key takeaways.


You can also label your videos by specific topics or categories, making them easily accessible.  

Elevate communication with video presentations

The verdict is clear: Video presentations help engage your audience and increase interaction. 

So, why rely on traditional slideshows when you can get better outcomes with video presentations, especially with access to advanced video presentation software?

For example, with Loom, you can record, edit, and share high-quality video presentations that captivate your audience. No more technical headaches or pricey equipment.

Ready to turn your presentation ideas into videos? Sign up for free and create polished video presentations in no time with Loom.

Jun 29, 2024

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Jeong Lee works in Marketing at Loom.

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The Geneva Conventions and their Commentaries

The 1949 Geneva Conventions and their Additional Protocols are international treaties that contain the most important rules limiting the barbarity of war. They protect people who do not take part in the fighting (civilians, medics, aid workers) and those who can no longer fight (wounded, sick and shipwrecked troops, prisoners of war).

  • The rules of war
  • What are the Geneva Conventions?

What are the Commentaries?

Useful links, from the international review of the red cross.

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The rules of war in a nutshell

People have always used violence to settle disputes, and all cultures through the ages have believed that there have to be limits on that violence if we are to prevent wars from descending into barbarity. For instance, there are rules protecting non-participants, prisoners and the wounded. These rules are set out in international humanitarian law. Yes, even wars have limits.

Updated Commentary on the First Geneva Convention

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Updated Commentary on the Second Geneva Convention

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Updated Commentary on the Third Geneva Convention

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The Geneva Conventions of 1949 and their Additional Protocols

key points to a presentation

What are the Geneva Conventions and their Additional Protocols?

The Geneva Conventions and their Additional Protocols are international treaties that contain the most important rules limiting the barbarity of war. They protect people who do not take part in the fighting (civilians, medics, aid workers) and those who can no longer fight (wounded, sick and shipwrecked troops, prisoners of war).

The Geneva Conventions – one of humanity's most important accomplishments of the last century – turned 70 on 12 August 2019. It was an opportunity to celebrate all the lives the Conventions have helped save, determine what further work needs to be done and remind the world of the importance of protecting people from the worst of war.

The Geneva Conventions and their Additional Protocols are at the core of international humanitarian law , the body of international law that regulates the conduct of armed conflict and seeks to limit its effects. They specifically protect people who are not taking part in the hostilities, including civilians, health workers and aid workers, and those who are no longer participating, such as wounded, sick and shipwrecked soldiers and prisoners of war. The Conventions and their Protocols call for measures to be taken to prevent or put an end to all breaches. They contain stringent rules to deal with what are known as "grave breaches". Those who commit grave breaches must be pursued and tried or extradited, whatever their nationality. 

The ICRC has produced Commentaries on each of the Geneva Conventions and their Additional Protocols to promote better understanding of and respect for these vital treaties. They are currently being updated to incorporate developments in the application and interpretation of these treaties since their negotiation. The main aim of the updated Commentaries is to give people an understanding of the law as it is currently interpreted so that it can be applied effectively in today's armed conflicts. They are an essential tool for practitioners, reaffirming the continued relevance of the Conventions, generating respect for them and strengthening protection for people affected by armed conflict.

Treaty database: full texts, commentaries and state parties

  • First Geneva Convention, 1949
  • Second Geneva Convention, 1949
  • Third Geneva Convention, 1949
  • Fourth Geneva Convention, 1949
  • Protocol I additional to the Geneva Conventions, 1977
  • Protocol II additional to the Geneva Conventions, 1977
  • Protocol III additional to the Geneva Conventions, 2005

Domestic Law

  • Additional Protocols to the Geneva Conventions of 1949
  • The Protection of the Red Cross, Red Crescent and Red Crystal Emblems
  • The International Humanitarian Fact-Finding Commission
  • Geneva Conventions (Consolidation) Act – Model Law
  • Third Additional Protocol to the Geneva Conventions of 1949 – Ratification kit
  • Additional Protocols to the Geneva Conventions of 1949 – Ratification kit
  • The protection of the natural environment under international humanitarian law:…
  • Beyond the Literature: Detention by Non-State Armed Groups under International …
  • Interview with Marja Lehto
  • The legal limits to the destruction of natural resources in non-international a…
  • Unveiling claims of discrimination based on nationality in the context of occup…
  • The Inspector-General of the Australian Defence Force Afghanistan Inquiry Repor…

Phil Lane MSW, LCSW

How Are Situational and Generalized Anxiety Different?

Understanding these two distinct types of anxiety informs treatment..

Posted July 3, 2024 | Reviewed by Davia Sills

  • What Is Anxiety?
  • Take our Generalized Anxiety Disorder Test
  • Find a therapist to overcome anxiety
  • Situational anxiety and generalized anxiety are not the same, though they are often confused.
  • Major differences between situational and generalized anxiety include duration, intensity, and root causes.
  • Paying attention to unique life circumstances can help in coping with anxiety, stress, and worry.

Situational, Not Pathological

In the mental health field, we tend to pathologize and diagnose even commonly encountered challenges. Through the lens of human experience, however, we can recognize that some emotional and mental states, such as anxiety , stress , sadness, and anger , are not only shared by all of us but also not necessarily pathological. Enter situational anxiety.

Different than generalized anxiety disorder, panic disorder, or specific phobia , this is the type of anxiety that ties directly to a situation(s) in our lives. These situations can run the gamut from experiences like career changes to buying a home to becoming a parent to undergoing a change in physical health status. Although anxiety experienced in these types of scenarios may not qualify for an anxiety disorder diagnosis, it is no less uncomfortable or challenging.

Situational Anxiety vs. Generalized Anxiety

The main differences between situational anxiety and generalized anxiety are duration and intensity, as well as root causes. Generalized anxiety is just that: generalized to an individual’s daily life without a specific identifiable cause or trigger. Situational anxiety, on the contrary, is rooted in a specific and identifiable cause and is typically less acute than generalized anxiety, though it is still disruptive and uncomfortable. The following two client examples illustrate the difference in how these two distinct types of anxiety present themselves:

Client A: Reports persistent feelings of worry and panic but is unable to identify what they are in relation to or what causes them. She reports that feelings of anxiety are present for most of the day and disrupt her ability to carry out daily tasks and obligations.

Client B: Reports that he has recently started a new job and taken on new responsibilities. Though it was something that he had desired, he reports that it has caused additional stress and feelings of anxiety regarding his ability to deliver on his new responsibilities. Though the anxious feelings are uncomfortable, Client B reports that he feels he is still able to carry out his daily tasks.

Notice that Client B is readily able to identify the source of his anxiety, whereas Client A reports a much more ambiguous anxious presentation. Furthermore, Client B reports that his anxiety poses more of a nuisance than something that prevents him from daily functioning. It is likely that Client A may be a candidate for a diagnosis of generalized anxiety disorder, whereas Client B does not necessarily fit those diagnostic criteria. This difference will influence the type of intervention that is helpful for each client.

Treatment Differences

When treating a chronic, persistent disorder such as generalized anxiety disorder, a medication intervention is often helpful. Though not the right fit for all clients, medications such as selective serotonin reuptake inhibitors ( SSRIs ) and serotonin-norepinephrine reuptake inhibitors (SNRIs) can be helpful for treating generalized anxiety. These medications, however, may not be appropriate for situational anxiety, as this type of anxiety is often not present for the long term and dissipates as an individual adapts to a challenging situation or as the situation becomes more stable. In both cases, psychotherapy can be helpful as a supportive force wherein a collaborative approach can help individuals learn to navigate anxiety and cope with difficult situations.

Why Paying Attention to Your Circumstances Is Important

It is important to understand your unique life circumstances so that you can be aware of what is happening around you and in your life, job, family, and environment that might be contributing to feelings of anxiety, worry, and stress. When we are attentive to and aware of all that is happening in our lives (and it’s typically a lot), we are better able to report our symptoms, draw connections between symptoms and circumstances, and identify healthy ways to cope.

The next time you are anxious, ask yourself, “What is happening in my life?” Pay attention to changes, transitions, challenges, dilemmas, and uncertainties, as these all influence how anxiety presents itself. When you recognize and acknowledge the complexities of your life, you find yourself more equipped to seek adaptive methods of coping with situations.

Phil Lane MSW, LCSW

Phil Lane, MSW, LCSW, is a psychotherapist in private practice and the author of the book, Understanding and Coping with Illness Anxiety.

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July 2024 magazine cover

Sticking up for yourself is no easy task. But there are concrete skills you can use to hone your assertiveness and advocate for yourself.

  • Emotional Intelligence
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  3. 5 Key Points PowerPoint Template & Keynote

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  4. Key Points PowerPoint and Google Slides Template

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  5. Key Points PowerPoint and Google Slides Template

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  6. Effective Key Points Presentation Template

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  1. Quick Presentation Skills Tips That Everyone Can Use: Tip 4- Share Your Priorities

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    Here are 12 elements of a successful presentation that you may consider when creating your own: 1. Thorough preparation. One important element of a successful presentation is thorough preparation and ensuring that you tailor your presentation toward your audience and its needs.

  4. Top Tips for Effective Presentations

    Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide. 6. Remember the 10-20-30 Rule for Slideshows. This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should: Contain no more than 10 slides; Last no more than 20 minutes; and. Use a font size of no less than 30 point.

  5. How to Make a "Good" Presentation "Great"

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    Key slides for your presentation. Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include: An intro slide outlining your ideas; A summary slide with core points to remember

  7. How To Make a Good Presentation [A Complete Guide]

    Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.

  8. What Are Effective Presentation Skills (and How to Improve Them)

    Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...

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    In this article, Anderson, TED's curator, shares five keys to great presentations: Frame your story (figure out where to start and where to end). Plan your delivery (decide whether to memorize ...

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    How to Give a Good Presentation. Here's a quick look at the 11 tips on how to give a good presentation. Plus, you'll find a bonus resource you won't want to miss, The Visme Presentation Guru Course. Rehearse What You're Planning to Say. Prepare Mentally, Emotionally and Technically. Start Strong.

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  13. 18 Presentation Design Tips For Success

    Emphasize key points with text and images. Label your slides to prompt your memory. 1. Include less text and more visuals in your presentation design. According to David Paradi's annual presentation survey, the 3 things that annoy audiences most about presentations are: Speakers reading their slides.

  14. Prepare a Good Presentation in 12 Practical Steps ( Expert Tips

    Make one key point per slide. Have a few supporting bullet points. Use charts, graphics, images, and quotes. They can help make your points and keep your audience's attention. For more presentation creation tips, check out our in-depth PowerPoint tutorial: How to Use PowerPoint (Ultimate Tutorial Guide). 8. Expect Questions

  15. 60 Effective PowerPoint Presentation Tips & Tricks

    A great PowerPoint presentation is: Prepared to Win. Research, plan, and prepare your presentation professionally. It helps you deliver an effective message to your target audience. Designed Correctly. Your visual points should stand out without overwhelming your audience. A good PowerPoint visual shouldn't complicate your message.

  16. How to Structure a Presentation

    The body of your presentation needs to contain your key points. You should present these in a logical order, so that your audience can follow them easily. Keep in mind that the body should comprise a limited number of ideas: the more you try to include, the fewer people will remember. A good guide is to cover three to five main points, but no more.

  17. 13 Things Your Next PowerPoint Presentation Must Have

    Your key takeaways are arguably the most important part of your presentation. Highlight these main points at the end of your PowerPoint ― or, for longer presentations, at the end of each section ― to help your audience remember them. Generating your key takeaways in the outlining stage can also help you structure your slide content. 10.

  18. How To Give an Effective Presentation

    Follow these steps to give an effective presentation: 1. Understand your audience. The first rule for delivering an effective presentation is to know the audience you'll be speaking to and to keep them in mind throughout the entire duration of your presentation. Consider your topic from their perspective and think through what information they ...

  19. 10 Tips to Make Your PowerPoint Presentation Effective

    7) Limit bullet points. Keep your bullet points to a maximum of 5-6 per slide. In addition, the words per bullet point should also be limited to 5-6 words. It's also wise to vary what you present in each slide, such as alternating between bullet points, graphics, and graph slides, in order to sustain the interest and focus of your audience.

  20. 6 Key Elements of a Great Presentation

    The objective of your presentation will drive everything from your script to your slide deck. 2. It's useful to your audience. No one likes to sit through an hour-long sales pitch. Nor do they ...

  21. 8 Tips to Make the Best PowerPoint Presentations

    Make Bullet Points Count. Limit the Use of Transitions. Skip Text Where Possible. Think in Color. Take a Look From the Top Down. Bonus: Start With Templates. Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed.

  22. 6 Reasons Presentation Skills Are Important For Career Growth

    Presentation skills let you share ideas clearly and make a strong impression. They're key for career growth, from acing job interviews to nailing salary negotiations. What are the important points of presentation? Effective presentations hinge on clear communication, engaging storytelling, maintaining eye contact, and reading your audience.

  23. Maximize Impact of Shortened Presentations

    Throughout your presentation, emphasize your key points repeatedly. Repetition is a powerful tool for making information memorable. Use verbal cues, such as pauses or changes in tone, to highlight ...

  24. How to Plan a Presentation: Key Points to Consider Before You Start

    Great presentations begin with proper planning, which is why presentation planning is an important skill for any professional. Whether you are pitching a product to customers, sharing ideas with colleagues, or giving the keynote speech at an industry conference, the ability to present well will set you apart from others in your field.

  25. 8 Key Points for Perfect Presentation Practice

    Here are my 8 guidelines for perfect practice: Practice out loud. Say the presentation out loud; three to six times should do it. Practice with variety. Every time you say your presentation, say it differently - the goal is to keep it conversational, not memorize exact phrases. Be aware of timing.

  26. Six tips for recording a presentation- Microsoft 365

    Create an outline or script to guide your presentation, making sure to include key points, transitions, and visual aids. Practice your presentation multiple times to become familiar with the contents and ensure a confident delivery. If you have multiple presenters, solidify the speaking order and designate one person to facilitate the ...

  27. 5 Video Presentation Techniques for Maximum Impact

    Lack of engagement: Presentations are a two-way street. If you don't build in opportunities for audience engagement elements like Q&A, live feedback, polls, and even simple interaction, you're missing out. Information overload: Too many key points covered in one presentation can overwhelm viewers.

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    Key operations. Afghanistan. Ethiopia. Israel and the occupied territories. Sudan. Syria. Ukraine. Law & Policy. Law & Policy. Law & Policy Gain insights into the ICRC's role in developing and promoting international humanitarian law and policy. Discover more. Geneva Conventions and the law.

  30. How Are Situational and Generalized Anxiety Different?

    Key points Situational anxiety and generalized anxiety are not the same, though they are often confused. Major differences between situational and generalized anxiety include duration, intensity ...