how to write a cover letter for a job proposal

How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

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How to Create Winning Proposals

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How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

“This is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park or you’ll lose.”

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

“Thank the customer, show enthusiasm, demonstrate senior sponsorship, briefly introduce win themes–and then shut up and leave the rest to a brilliant exec summary!”

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

“You need to make the client feel as though you are speaking directly to them.”

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

“Choose the top 3-5 features of your solution and describe how they will benefit your customer in a single line. Be direct: Here’s what we offer. Here’s how it will solve your problem.”

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

“A great cover letter isn’t stuffy or formal–it’s a conversation between real people, a chance to put aside the technical language of procurement and connect with the human being on the other side.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

“Sign the proposal cover letter from the highest-level person with signature authority, preferably someone that the customer knows personally.”

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

“Remember, your cover letter isn’t about you, it’s about your client. Let them know that you understand them. Then you can talk about how your company can solve their potential challenge.”

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

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The best proposal software for 2024 (top four tools), the raci chart: how to respond faster to security questionnaires, 51 fascinating rfp statistics on the state of bidding in 2023.

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How to Write a Job Proposal (and Land the Role You Want)

Use this strategy to pitch yourself to employers

A job proposal is a detailed document, typically three to six pages, that outlines why you’re a good fit for a role. It’s different than a cover letter in that it’s typically not a part of a formal application process.

• A job proposal is something you write and share with the hiring manager, or another contact you’ve made at the organization, either to get your foot in the door or to secure a job after a round of interviews.
• You can also use this technique if you already work at a company and want to transition laterally, be promoted, or propose an entirely new role.
• Your proposal should include: Why you want the role and why you have the skills and experience to add value. It should also signal how deeply you have thought about the organization, its needs, and how to address them.
• It’s typically best to send it to a direct contact at the organization, either along with your thank-you notes after an interview, or to a recruiter or employee you’ve connected with via LinkedIn.

Years ago, when I was trying to transition from a job as managing editor at my family’s newspaper into the corporate world, I was doing a lot of informational interviews. One executive said to me, “You’re really smart, but there are a lot of smart people out there. How are you, specifically, going to add value to my company?” It was a turning point for me. I realized that employers needed more than a strong resume to hire me. They needed me to show them how I’d add value to their organization and why, together, we would make a good team.

• JP Julie Pham , PhD is the founder and CEO of CuriosityBased , an organizational development firm, and the author of the best-seller, 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work . She is a sought-after speaker, an award-winning community leader, and was a Gates Cambridge Scholar at Cambridge University and a Haas Scholar at the University of California, Berkeley.

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5 Simple Steps to Writing a Better Proposal Cover Letter

From getting the prospect’s attention to showing you have the right solution, your proposal’s cover letter has a big job to do. I’m breaking down 15 examples to show you how to create your most persuasive cover letter ever, one that makes prospects excited to read on and sign on the dotted line.

11 min. read

Proposal cover letters.

Does that phrase strike fear in your heart? Or at least give you some anxiety?

From job applications to business proposals, writing a good cover letter, executive summary, or some other introduction isn’t easy.

So, this post will give you an easy-to-follow five-step process to create a killer CUSTOMIZED cover letter for every proposal you send out.

A proposal cover letter is important. It’s your proposal’s first impression with your prospect. It sets the tone, for better or for worse. And writing it can sometimes provide clarity on what should or shouldn’t be included in your proposal.

It shouldn’t be something you slap together before moving on to the ‘meat’ of the proposal or a dull fill-in-the-blank exercise that ends up sounding more canned than Campbell’s.

No more chunky and clunky cover letters.

But, at the same time, you can’t spend hours upon hours crafting a bespoke one. You have a deal waiting on that proposal to get done.

So, what you need is a good writing formula.

I’m borrowing from the outline that my colleague Jennifer set out in her proposal executive summary post . She knows what’s up, having written dozens of cover letters/executive summaries during her time in the digital agency world.

If you’re looking for the why and when, plus some dos and don’ts, of writing one of these bad boys, be sure to check out her post.

Now, let’s dive into the who, what, where, and how here, including some examples.

Executive summary vs. cover letter

What do these phrases actually mean?

It’s tricky because the terms ‘executive summary’ and ‘cover letter’ are sometimes used interchangeably in the world of proposals.

I mean, I just used both in the intro to this very post.

Me taking a photo of the culprit.

You might also hear other terms, like overview or introduction, being tossed around for this piece of proposal writing. But rest assured we’re all talking about the same thing.

Technically, there is some nuance to how each of these sections function in a B2B proposal.

First, a proposal cover letter and an executive summary have some things in common:

• They should appear at the beginning of your proposal.
• They should be one page long, maximum.
• They should be prospect-focused.
• They should NOT be overly sales-y or pitchy.
• They should NOT be a detailed rehash of the entire proposal.
• They should get the recipient excited to read on.

Now, here’s where they differ.

What is a proposal cover letter?

A proposal cover letter:

• Is more conversational.
• Is formatted as a letter with salutation and sign-off.
• Doesn’t contain strategy or execution.
• Can be more persuasive (like how a cover letter for a job mentions why you’re the best person for it).

What is a proposal executive summary?

A proposal executive summary:

• May be formatted as a statement.
• Tells the story of how you provide solutions for your clients and the impact (evidence) of your solutions.
• Stays quite high-level.

Sometimes a prospect will specify that your proposal should include one or the other or both, like when you’re responding to an RFP . However, if there are no client specifications it’s up to you which one you include, how you write and structure it, and what you want to label that section in your proposal document.

Okay, now let’s get writing—with some examples to help you visualize the steps and tips.

How to write a cover letter for your proposal in 5 simple steps

One of the hardest aspects of writing a cover letter is including all the information you want to convey while keeping it as brief as possible and being compelling or even entertaining at the same time.

It’s okay. Here’s how to achieve all that in just five steps.

Step 1: Get their attention Step 2: Show you understand the challenge Step 3: Show you have the right solution Step 4: Show your work Step 5: Tell them what’s next

Step 1: Get their attention

“Snoozefest Co. is excited to submit this proposal to you.”

Are they though?

It reads more like this to a prospective client: “Snoozefest Co. is going through the motions in this proposal intro so we can cash your cheque.”

This is the very first thing the prospect will read in your business proposal! It needs to grab some attention.

Here are some examples of more impactful ways to open your cover letter.

Cover Letter Example 1 - Business consulting

Cover Letter Example 2 - Electrical

Cover Letter Example 3 - Public relations

Why these examples work

They put the focus on the client.

Congratulate them on a recent (relevant) company achievement. Show that you get what it’s like to be in their shoes . Offer up a fun fact or industry statistic that signals you’re already thinking about their market niche.

They build curiosity.

Segue your way to success. Each of these first paragraph examples creates build-up, curiosity, and excitement for what the prospect will read next and throughout the rest of the proposal. Ask a question. Don’t give away all the answers just yet. (what is the “light at the end of the tunnel”?)

They start to allude to the pain point.

You’ll go more in-depth into the challenges you’re solving in the next few paragraphs but it’s good to get it out there up top. It could be more explicit, like in example 1 (how to go from good to great when you’re already at capacity), or it could be more subtle, like how the specific mention of “heritage home” starts to set up the challenge in example 2.

Step 2: Show you understand the challenge

Sometimes when we write, we gloss over the pain point. It can be awkward to write about the challenges someone is facing in their professional life; you don’t want to suggest they don’t know what they’re doing or they’re not good at their job.

In a cover letter, though, it’s essential to dig into the ‘pain point’ they’re feeling in order to close the deal. Showing you understand the obstacles they’re facing is the best way to position your company as the only solution to their challenges. (See Step 3.)

But avoid any urge to make it about you. It can come off as “Look how smart I am!” Again, turn it back to the prospect. A good way to do this is to make sure you use the word ‘you’ more than ‘I’ or ‘we’ in this section.

Cover Letter Example 4 - Legal services

Cover Letter Example 5 - SaaS/Social

Cover Letter Example 6 - Insurance

Why these examples work:

They say what the prospect is likely thinking.

Show you understand all aspects of the prospect’s challenge by bringing up objections before they have a chance to, and then knock them down. Legal advice is too expensive and complicated? Not when you partner with us!

They’re complimentary.

Butter your prospect up a bit. They’re not experiencing these challenges that you understand so well because they’re bad at their jobs. No, maybe it’s just a resourcing issue! Like in Example 5, you can position your team as the experts who take challenging tasks off people’s plates.

They show off the benefits of doing business with an expert.

Give them peace of mind. You’ve done this before and this isn’t your first rodeo. You see and understand the full challenge so you can help clients avoid problems before they crop up.

Step 3: Show you have the right solution

Okay, NOW you can talk about yourself. With a few cautions:

• Keep it relevant. Your company’s Best Float win at the local parade is cool and all but now’s not the time.
• Keep it concise. It’s time to ‘elevator pitch’ your solution.
• And keep it upbeat without overhyping. You want your solution to sound attractive, but don’t write cheques with your cover letter that the rest of the proposal can’t cash.

Cover Letter Example 7 - Solar

Cover Letter Example 8 - Web design

Cover Letter Example 9 - PR

They keep things high-level

No need to outline the eight different ways you’ll test their website or every single PR tactic you’ll use. This isn’t a book report on your proposal.

They still stay specific.

“Public relations...creates and maintains your public image, and positions you as a leader in your industry” is better than “we make you look good”.

But notice that these examples don’t use jargon. If a jargon-y phrase is used, like responsive design, it’s immediately explained in a non-technical way. Stick to plain language like this, unless you cater to a highly-specialized specialized audience that will understand acronyms and look for that industry-insider lingo.

They show how you’re putting everything on the table.

Look at how these cover letters talk about the sales document they’re about to read over. For example, the proposal is not just a package; it’s a “comprehensive package”.

It’s the difference between presenting the proposal as ‘here’s some info’ and ‘we’re presenting you with all the details, including facts and figures’. Let the reader know that your proposal gives them everything they need to make an informed decision.

Step 4: Show your work

Time for a not-so-humble humblebrag .

Maybe it’s a team skill set you’re known for. Or some original research you’ve done that would resonate with this prospect.

You could showcase how your company is a power-player in your niche via previous work you’re especially proud of or awards you’ve received. Or give a quick preview of your proprietary process.

Basically, the information you include in this paragraph should provide an answer to the question on every prospect’s mind: why should they work with you ?

Cover Letter Example 10 - Exterior pressure washing

Cover Letter Example 11 - Content marketing

Cover Letter Example 12 - Construction

They give the references some ‘meat’.

If you’re talking about existing customers, don’t just name drop. Highlight some impressive outcomes you’ve achieved for them as well. For example, they didn’t just construct a building at NYU, it’s an award-winning building they built at NYU.

They cite the facts.

If there’s a specific accreditation that clients will need to know about (i.e.: are you licensed, bonded, board-approved, etc.?), now’s the time to mention it. Basically, anything that would differentiate you from competitors. In a market dominated by big national brands? Talk about how your business is family-run. Or vice-versa.

They go granular but don’t get into the nitty-gritty.

Again, be as specific as possible without going into too much detail.

Talking about “our process” is okay. But “Our four-step process” is an ideal amount of information for the purposes of this cover letter since you’re going to explain the steps later on in the proposal.

Step 5: Tell them what’s next

Your sales team wouldn’t end a sales call without discussing next steps. Your proposal cover letter is no different.

The closing is your chance to set expectations, either for the prospect or yourself. Don’t forget that you have to keep your end of the bargain. If your cover letter says you’ll follow up with them in a certain amount of time, for Pete Campbell’s sake, do it.

(Bonus: If you’re using proposal software, you’ll be notified when your prospect opens your proposal so you can perfectly time your follow up.)

Cover Letter Example 13 - Construction

Cover Letter Example 14 - Financial Services

Cover Letter Example 15 - Public Relations

They show how the vendor and the prospect together.

Why will this specific partnership work? You’ve talked about them, you’ve talked about yourself, now it’s time to talk about why you’ll go together like a square-hole colander and quinoa. (A square shape keeps the round grains from falling through while you’re rinsing it. Obviously.)

They ask for the sale.

You’ve refrained from selling throughout this cover letter. Now’s the time to ask for the close. Don’t shy away from presuming that you’ll be the winning proposal, that you “hope” they’ll pick you.

They talk about the next steps.

What literally happens next? Should they sign now? Will you be meeting to walk through the proposal before a signature is expected? Are you going to follow up with them? Let the reader know what’s expected of them and what they should expect from you.

A quick caveat before you rush off to write your proposal

There you have it. And now you just plug these pieces into your cover letter and copy these examples word for word and…

Not so fast.

The 15 example snippets above are all pulled from our proposal templates , all written by professional writers. Templates and samples like these are amazing starting points. But they aren’t the end-all, be-all.

Notice that all these samples are written in a slightly different voice? How you word your proposal if you’re in legal or financial services might be different than how you would write one in the marketing industry or the world of pressure washing.

And how YOU word your proposal should be consistent with your brand voice, including language, tone, and style . The information you include should speak to YOUR ideal customer. Remember, the cover letter is your proposal’s first opportunity to persuade your prospect that you’re the best choice to hire.

Conversions don’t come from canned, uncustomized content. Use these steps and examples as the catalyst for your own authentic version of a pitch-perfect cover letter for your proposal.

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How to write a proposal cover letter [with example]

Why you need the ultimate library for your rfp responses.

Selling & Enablement

Updated: Mar 1st, 2024

Like the devilishly tempting Hostess Ding Dongs treat, a proposal cover letter has to be short, sweet, and dense. Unlike that aforementioned hockey puck of delectability, proposal cover letters cannot be mass-produced. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

I’ve spent more than 17 years on proposals and have written hundreds of proposal cover letters. When I started, we printed out proposals and created huge binders to share with reviewers. Reviewers would open the binders to see the proposal cover letter, then an RFP executive summary , and then dig into the proposal itself. Binders are part of a bygone era; there’s been a big digital shift since I started.

Requests for paperless submissions and the growing popularity of online portals has altered the strategic significance of the proposal cover letter. It’s gone from a “must-have” element, to a “nice-to-have” one. My background is predominantly healthcare and insurance. Anecdotally, maybe only 30% of requests for proposals (RFPs) in healthcare and insurance request executive summaries while most volunteer that a cover letter is optional. If they give you an option, take it.

Some online portals don’t even give you an opportunity to include extra documents like cover letters. In such cases, you now have to include the cover letter as part of your proposal PDF. At the same time, RFPs are more complex than ever, requiring more details in submitted proposals. Issuers expect you to have your content in order, and a lot of it.

Speaking of issuers and what they’re looking for in proposal cover letters: They don’t need information that they can find on your website, that they can Google, or that sounds canned. They want to make sure you’ve reviewed the RFP requirements, and it’s absolutely essential to hit them with that up front, in your proposal cover letter. Especially if your solution meets all of the issuer’s requirements. Emphasize that fact simply and directly.

What is a proposal cover letter?

The proposal cover letter is meant to frame up your RFP proposal. It’s not a rehashing of the proposal or executive summary . It’s a vehicle to thank the issuer for the opportunity to respond, to say, “We’ve seen your business requirements and composed this proposal because we think we’re the best partner for you.” Think of it as the bow on your RFP proposal package.

Whether paper, PDF, or stone tablet, one thing that hasn’t changed about the proposal cover letter is that it’s your first opportunity to declare the value propositions that differentiate yours from competitive proposals. These value props will be the threads that weave through your proposal, from cover letter, to executive summary, to answers to questions.

As far as length, I aim for a page and a half when I write proposal cover letters. Try to keep it under two. Go longer only if a template or specific framework for the cover letter is provided by the issuer, which is sometimes the case in government RFPs.

Why a good proposal cover letter matters

RFP reviewers will be looking for deviations in responses. Deviations among responders as well as deviations from their (the issuers) requirements.

When you can write a cover letter and state, “After reviewing the RFP, we are confident that our solution meets all requirements and detail that fact in our proposal,” you make a compelling argument for reviewers to concentrate on how your proposal illustrates how you solve problems. They’ll notice cover letters that do not mention something that direct, and will review those proposals to look for where the solutions fall short.

When should you write the proposal cover letter?

It’s page one so it should be written first, right? Not necessarily. I’m a proponent of writing the executive summary first, the cover letter second, and then building the proposal. Certainly review the RFP first so you can determine what it’s asking for. But don’t just jump into a response from there. Take the time to establish the value props that will make it a cohesive proposal.

Writing the executive summary first helps you formulate your argument and determine which content you’ll need for the proposal. Once you know what you need to be persuasive and how you can solve the issuer’s problem, then you can develop the three-to-five value props (I try to boil it down to three solid, unique value props) that you can define in the proposal cover letter.

Who signs the proposal cover letter?

Notice I didn’t title this section, “Who writes the proposal cover letter?” The person who writes it and the person who signs it may not be one and the same.

If your proposal team is fortunate enough to have a dedicated writer, then have them write the letter based on input from the frontline sales rep. Whoever writes the letter must be fully informed of response strategy and have intimate knowledge of the proposal and executive summary. Strategy, voice, and style need to be consistent across all documents (cover letter, executive summary, and proposal).

Who signs it depends on a variety of factors. In most cases, the frontline sales rep will sign the proposal cover letter. They have the relationship, own the strategy, and likely conducted the discovery that informed the proposal. However, it’s not uncommon for an executive sponsor such as a VP of sales to sign. The thinking being that executive reviewers may appreciate seeing a proposal that’s been vetted by a fellow executive.

There are also those cases when the executive of executives, the CEO, signs the letter. There are two common scenarios for this play. One, the RFP may be large enough to represent a significant percentage of a responder’s annual revenue. Two, the responding organization is concerned with appearing relatively small, and in an effort to improve its stature, seals the proposal with a CEO’s signature.

There’s definitely some gamesmanship at play here. Even so, the name on the letter will never overshadow the content of the proposal.

7 steps to write a proposal cover letter

The compact nature of the proposal cover letter makes it difficult to fit everything in one or two pages. Good writers are valuable assets in these instances. Every proposal cover letter should contain the following sections:

• Thank the issuer (and broker, where applicable) for the opportunity.
• Recite your understanding of the opportunity to validate that you reviewed the RFP requirements.
• List your abilities to meet requirements. If you can meet all of them, lead with that fact.
• Describe your value propositions. You’re trying to portray that, “This is what we bring to the table, and that’s why we’re the best choice.”
• Provide a high-level future snapshot of what business will look like after your solution is chosen.
• Conclude with a persuasive delivery of your understanding of next steps: “We look forward to the opportunity to discuss our proposal further.” Show that you’re able and willing to move forward in the sales lifecycle.
• Sign it from the frontline sales representative or executive sponsor. This should not look like a form letter from the organization as a whole.

3 common mistakes to avoid

Beyond the mistakes of not including a proposal cover letter at all or writing one that’s too long, proofread your next letter for the following mistakes before sending it.

• Avoid repeating anything from the executive summary or proposal. Those documents need to live on their own, just like the proposal cover letter.
• Don’t waste space with your resume. Something like this… Responsive’s growing list of 600+ clients including 40+ Fortune 500 organizations continue to take advantage of our one-of-a-kind Unlimited User licensing model, expanding their usage on the platform to scale organizational success. With Responsive as their team’s support system, every day they break down silos by facilitating collaboration and efficiency in their RFx response process ….is boilerplate that can appear elsewhere in the proposal or not at all, given that it’s likely available to the issuer on your corporate website.
• If a broker is involved, thank them, too. The proposal cover letter is also an opportunity to directly address the issuer. This can be particularly valuable when a broker is involved. Some issuers rely on RFP brokers to sift through responses to make sure only the best possible solutions get serious consideration. Ignore these brokers at your peril. While the response and executive summary will address the issuer and the problem at hand, the cover letter is where you can give a nod to the broker. Acknowledging their involvement in the process and thanking them for the opportunity as well will at the very least alert all reviewers that you paid close attention to the RFP requirements.
• Don’t guess. Make sure you or someone on your team does the legwork and discovery to inform your response strategy. The more you have to guess, the longer the letter will take to write.

Proposal cover letter example

Feel free to use the proposal cover letter example below as a template for your next letter. One of the many advantages of proposal software such as Responsive is the automation of the cover letter process. Don’t get me wrong, you still have to write it, but RFP software helps:

• Access and write in the template within the platform (no need to toggle back and forth between a word processor and whatever application you’re using to build your proposal)
• Include identical brand elements as the proposal and executive summary
• Add the cover letter to the front of the proposal and/or executive summary when you output it for submission

When you use the following example, you’ll need to swap out the RFPIO-centric items with your own company and solution information as well as the custom value props for that specific proposal. The three value props highlighted in the example are Salesforce integration, data security, and customer support. For your letter, these will be specific to your solution and the problem stated in the RFP.

Hi [Issuer(s) first name(s)],

Thank you for considering Responsive as your potential vendor for RFP automation software. We are cognizant of the effort it takes to make a selection like this, so we very much appreciate the opportunity. First and foremost, Responsive meets all of the requirements detailed in your RFP. That’s illustrated in greater detail in this proposal. In the meantime, the following capabilities make us confident that Responsive is the most qualified company and solution for [issuing company name’s] [RFP title].

• Helping businesses improve and scale their RFP response process for greater efficiency. The time and resource savings reported to us from our clients has allowed them to participate in more proposals and provide high-quality responses that create additional revenue opportunities.
• Automating the import and export functions, centralizing content for RFPs, and facilitating collaboration among key stakeholders.
• Managing knowledge and content through our AI-enabled Content Library .
• Giving clear visibility into the entire RFP process through reports and dashboards—including project status and progress, and analytics for actionable insights.

We know that it’s important for [issuing company name] to find a solution with a strong integration with Salesforce. This proposal details Responsive’s integration with Salesforce , and how it will work for you. In addition to that, Responsive’s open API allows for integrations with many other technologies for cloud-storage, collaboration, and other desired platforms.

We also take your data security concerns highlighted in the RFP very seriously. You can be assured that your data will be safe and accessible. We work with a variety of enterprise customers and understand the necessary level of security that is required. From the beginning, we made it a priority to build security right into Responsive’s technology, which we continue to maintain. We are SOC 2 and ISO27001 certified, while continuing to pursue other best-in-class certifications to ensure security.

Regarding your requirement for ongoing support following implementation: When it comes to customer support, our technical and account managers are high performers. We have an expert group of 110 nimble programmers and developers who are always ready to provide quick technical fixes (that you can request right within the solution). Our reliable and attentive account team is ready to fully support [company name] should we move forward as your vendor.

Upon deploying Responsive, it’s intuitive user experience is simple to get used to. You’ll also get free access to Responsive Academy for all your training needs, now and in the future. Getting started is as simple as loading that first project. The whole team will be collaborating from there. As your Content Library grows, machine learning will provide more and more automation opportunities. It won’t be long before you see a drastic uptick in proposal quality and number of proposals submitted.

If you’re interested in comparing our solution to other comparable tools, we recommend that you visit software review platform G2 Crowd’s top RFP Solutions grid . This information is based on user satisfaction and places Responsive at the top in all categories.

We look forward to the opportunity to discuss our proposal further. We appreciate your consideration, and wish you luck on your selection.

Thanks, [Signee’s name] [Signee’s title]

You should have it “cover”-ed from here

If you’ve done your research and client discovery, and you know the value props specific to the RFP that you’ve already reviewed, then letter writing will go fast. The better you know the client and people involved, the easier it is going to be for you to tailor the proposal cover letter, the executive summary, and, most importantly, the RFP proposal.

To learn more about how Responsive can help you write better proposal cover letters, schedule a demo today!

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How To Write a Killer Proposal Cover Letter

In general, the three pieces of your proposal that will be read and examined properly are:

• Cover letter / Introduction / Executive Summary

This isn’t a guess. Hundreds of thousands of proposals have been sent using our software Better Proposals and we’re able to pull together statistics from that. We’ve learned that most of the time people spend on a proposal is in those three areas.

This is the meat of your proposals and the content your customer is most interested in. Make their agreement process easy by spending some extra time on these sections. 

Of course, when using Better Proposals, the extra time  isn't a lot since we speed up your proposal process and give you more time to spend on the creative process. 

Digging Deep

That said, the most important thing to include in your proposal letter is that you understand the reader's needs and long-term goals.

This extends beyond simply telling them that they want a quote on a [fill in the blank]. 

In your meeting with the prospect, you should be digging deep into why they really want it. What are the underlying reasons behind it?

I've spoken about this in this video detailing why most people write their introduction or cover letter wrong.

Try to understand the benefits they expect you to bring them, their budget and whether they have some examples for the solution they want you to provide.

You should know all of this before you even start writing your proposed solution.

Let's look at an example

Your client might say “we need a new website because ours is outdated”. Okay, but what will an up-to-date one do? “Bring us more leads”. Okay, so what you really want is more leads.

You see? And you can go far deeper.

“What’s wrong with the number of leads you’re getting at the moment?” “Why is that even a problem?”

What you might find is that they’re scared their new competition across the road is going to put them out of business in a year if they don’t act fast. Now you have the information you need.

At this point, your proposal letter is about addressing the REAL fears, situations and options rather than at just a surface level.

Clients love to hear their own words in your proposal letter. It gives them confidence in their choice and shows them that you listened.

Now, the rest of your proposal is going to contain details about your plan, your pricing, why you’re different and your case studies. That's what all the best proposal examples include.

If your proposal letter addresses their real issues then you can guarantee that it's going to be read cover to cover.

What is a cover letter?

In the world of business proposals, a cover letter is the initial part of your proposal where you explain that you know the client’s situation and you know exactly how to solve their problem.

The best proposal letters I’ve seen weren’t written with amazing language. What made them stand out is that the person writing them listened carefully to the client before sitting down and writing the proposal letter. 

They highlight how their process will help the client achieve their long-term goals. 

My advice is to use simple language all through your document. Avoid technical jargon and make sure that the client understands everything that is being said.

After all, they will have less technical knowledge than you and also, people tend to mistrust things they can't understand. 

Why do you need a cover letter?

Simply put, the client reading the business proposal needs to get engaged to read the whole thing before signing.

You could just give them a detailed specification right from the bat, but that will make the client too focused on numbers and specific results.

The proposal letter shows them that you’re listening and it gets them “hooked” to start reading.

After they’re done with the cover letter, they can move on to the more technical bits in the detailed specification.

Make sure to keep your proposal letter short, not longer than one page. You should keep your client in mind when you write a proposal letter. Don't expect them to give you too much of their time. 

The connection between a cover letter and a business proposal?

In general, the cover letter is the part that comes before the actual business proposal. Sometimes, this is called a cover letter but we prefer calling it the introduction.

In other words, the cover letter is the first and perhaps the most important element of a business proposal.

Every good business proposal needs to have an introduction. We talk about introductions quite often in our articles, but don’t get confused - it’s the same thing as a cover letter.

The elements of a business cover letter

There are several things that every great cover letter needs. Here are a few to get you started:

• You need to talk about the client - not yourself. Don’t brag about your projects, awards, portfolio, etc.
• Talk “back” at the client - use their own words and expressions from your meetings and discovery calls
• Don’t get too technical - leave that for the next section
• Keep it short and to the point - the aim is to get clients to read through to the end and sign.

When addressing the problem at hand, don't place the blame on your potential client. They know that there is an issue that needs fixing and that's why they asked you for a business proposal. 

You're here to fix the issue, not dwell on it. Keep your introduction positive and set your client up for a good reading experience. 

The cover letter structure

While the content of your proposal will depend on the offer and your industry, the proposal letter should always follow this guide.

Opening sentence

This is the most important part of your proposal. I personally prefer to hit them on the head with a sledgehammer and get right to the point.

Shock them into reading on and learning more. Here's an example using a website design quote:

“You’re busy so I’ll get to the point. The purpose of your new website is to generate enough leads to give your sales team such an easy job they crush your competition without even trying. I’m aware that sounds obnoxious but the rest of this document will explain where that confidence comes from. The website is a means to an end. Anyone can make you a new website but what you’re after isn’t just a pretty picture. You need results and that’s what we do. We’re a results based company and ultimately so are you.”

You're saying something strange. You're suggesting that the website isn't important - that's supposed to be your core skill (in this example), but what happens when you do this is you come across like you're telling them something they shouldn't know.

Like it's a secret.

What happens when someone tells you a secret? You trust them.

Vibe of the letter

The vibe should be direct and void of any indecision. Nothing breaks trust faster than indecision.

This is why it's so vital that you get the information you need beforehand so you're not writing with 'maybes', 'sometimes' and 'ifs' in your voice.

Be sure about what you're saying.

You are the expert. Write like one.

Another mistake that people often make is focusing too much on themselves in the proposal letter. Your client doesn't care about your accolades and what inspired you to go into your line of work. 

Think about it like this. If you reach out to a cleaning agency, you would want to receive a proposal that outlines their services and prices. 

You're not looking forward to reading a proposal letter that explains how the owner got their passion for cleaning. 

The clients want to read about how you'll help them reach their goals and what your next steps are.

When you're closing your proposal's cover letter , always invite them to read the rest of the proposal.

Without fear of it sounding generic, I always like to see people pointing their readers in the way of the case study they've included. It proves that you are the perfect company for the job .

It's a nice lead-on.

Proposal letter template

Now that you know exactly what to write in your executive summary, let's see it in action in this proposal letter example. 

When you use Better Proposals to create and send business proposals, you severely speed up the whole process. 

Since all of our documents are web-based, they get sent as secure links to your clients. Once they open the business proposal, they get treated to a beautifully designed cover page. 

It helps you give a good first impression. 

After the cover page, your client will open the introduction page. If you received a formal request for proposal (RFP), you'll know exactly who to address. 

Once you do that, highlight your reason for sending the proposal - i.e. the problem at hand and your solution for it. 

As you can see in our proposal letter template, you should keep it brief and get straight to your points. 

Since you won them over with a great first paragraph, you can continue your proposal introduction by addressing the process you plan on using. 

After you write a proposal letter once, you'll see how easy it can be when utilizing our software and educational materials. You can find the right proposal letter template and customize it to your needs. 

Cover letters set the tone for the rest of your business proposal, so make sure you do a good job and don't ruin your chances of gaining a new opportunity to work. 

Common proposal introduction mistakes

The elements that affect your executive summary are:

• your industry
• whether a client issued a formal request for a proposal
• does your proposal include a contract

The industry

Your industry will dictate the tone of the proposal, as well as specific details in your executive summary. If you're selling software, you need to explain how you'll research the market and find ut the targeted audience. 

Don't expect the prospect to know every intricate thing about your industry. You need to find the right balance for the amount of information you'll share. 

If the person you're sending the proposal to didn't request it, you need to address the reason for contacting them straight from the beginning. It would be a good idea to address the value, cost and timescales. 

You could also sign your proposal letter in order to make it more personal. 

Proposal software

When you're using proposal software, you don't want the client to print out your document. Because you want them to read the proposal online and utilize the digital signature option in order to speed up the sales process. 

If you want to make sure your recipient is reading your proposal on a screen, keep it in mind when creating the proposal letter. It should be easy to get through, meaning you should break up your text with visuals. 

Furthermore, printing can affect the conversion rate of your proposal. Our research shows that printing decreases your conversion chances by 88%.

What to include in the rest of the proposal?

Once you write a great introduction, you need to focus on the rest of your business proposal.

If you want to win clients' hearts and create a winning proposal, we suggest focusing on benefits, showing the value of your products and services and knowing the clients' budget.

We suggest you start by reading our guide on proposal writing. It will give you great insight into how to win new business. 

Utilize our ideas in order to create professional-looking proposals that will help you win the job and achieve success.

Our guide includes proposal details that will help you set yourself apart from the competition and give you ideas on bettering your business proposals. The more professional your sales documents are, the easier you'll sell your solution. 

Extra tip 

Make sure to use proposal AI, which will give you actionable tips on how to improve your business proposal. It works by comparing your documents to other successfully sent proposals from our platform.

Writing a great proposal letter is one of the most important skills that you can have as a salesperson or business owner.

If you can do this effectively then you simply increase your sales and win better jobs, more often and at a higher price point. The more professional your business proposal is, the better your chances of winning over a client's heart are.

There are some great examples in the Example Proposal Templates section of our site. I encourage you to take a look and crib from them what you like.

If you like what you see, sign up for a free trial and streamline your sales process.

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How to Write a Sales Proposal That Wins Clients' Hearts and Business

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How to Write a Proposal Cover Letter

Do you want to make a good first impression with your business proposals? If that’s the case, you cannot neglect your proposal cover letter. The success of your business proposals relies solely on how much attention you pay to every detail and how much effort you put into drafting it.

One key to drawing the attention of readers is to write a high-quality online proposal cover letter. If you are the one in charge of proposals, then you must learn how to make them as enticing and interesting as possible.

In this article, we will teach you how to create quality proposal cover letters and we will also tell you why using our software can help. So, keep on reading.

What Is a Cover Letter?

As you may know, a business proposal has multiple parts, respectively:

• Cover letter
• Executive summary
• The background of the company
• An assessment of the needs
• The goals of the project
• Plan of implementation
• A breakdown of the costs and budget
• Plan of evaluation
• Project sustainability

The cover letter of a business proposal is the part that acts as an introduction. It summarizes the most important details of your business proposal, proving to your clients that you are aware of their issues and that you have the right solution for them. In other words, it will present your client with your business offerings and why they matter.

The cover letter should also be good enough to convince your client to continue reading the proposal document. As you already know, first impressions matter. So, without putting effort and hard work into creating a fantastic cover letter for the business proposal, you are unlikely to persuade the client into reading more.

If you take a look at a proposal introduction letter sample, you will notice that what makes it so great is the attention to the client’s desires. Before writing any proposal application letter, you must listen to the customer and understand their needs.

Writing a cover letter for a proposal doesn’t have to involve complicated language. You can go for simple wording without getting too technical. The goal is to make the client understand what you are trying to communicate.

Why Do You Need a Cover Letter?

Before you check for proposal templates to draft your document, let’s see why you need a cover letter, to begin with.

Just like you, your clients are busy individuals. If you make them read tens of pages generated by an online proposal software, they are likely to run for the hills. They must know what they are getting into, and you should help them understand that the proposal is beneficial to them.

So, whether you use a proposal online software or not, you should always create a cover letter. It is your chance to make a good first impression and convince the reader that not only do you understand their problems, but you also have the right solutions for them. This way, they will keep on reading the full document.

The proposal cover letter allows you to be more personal and empathize with your clients. Meanwhile, business proposals are more factual. What better way to establish an emotional bond with your clients if not by relating to them on a more personal level?

Once you get clients hooked on the cover letter, they will most definitely be ready to proceed with the rest of the business proposal. They will go deeper into the technical specification of the process.

With good proposal letters, you can gain new clients without spending too much money. This can be a great benefit when you are just getting started with your business and don’t have a huge budget to spend on client acquisition.

With your proposal program of choice, you should ensure the cover letter is straight to the point. While you may be tempted to create a long and compelling proposal cover letter on your online proposals software, you will have better chances of success if you keep it short.

Clients are more likely to be attracted to brief proposal cover letters that don’t take too much of their precious time. So, if possible, check out some proposal cover examples before writing yours.

The Connection Between a Cover Letter and a Business Proposal

As already mentioned, cover letters are placed before your business proposal. More specifically, they are the introduction to your business proposal, making them the most relevant part of the document.

You cannot jump straight into a business proposal without introducing its contents first. This is why cover letters are so important – they provide your clients with some details about what is inside the document.

“Cover letter” and “introduction” are used interchangeably sometimes because these two terms refer to the same thing when it comes to business proposals. You might want to check out a sample proposal cover letter to prospect before drafting your very first cover.

Elements of a Business Cover Letter

Before you learn how to make a cover letter for a proposal, you must find out what the document includes. Here are the different elements of a proposal cover letter:

• The cover letter must be very short and concise, without dragging on. Clients will want to get a quick insight into the business proposal, not spend hours reading an introduction.
• The language should be simple, without technical and complicated terminology. The business proposal will take care of the technical side.
• Refrain from bragging about your business and all of its accomplishments. The focus should be on the client.
• Use some of the expressions and words from the communications you have already had with the client.

A great tip would also be to not blame the client for their issues. Your purpose is to present a business proposal that can help find a solution for that problem, not put the blame on the potential client and make them feel bad.

Cover Letter Structure

So, are you ready to find out how to write a cover letter for business proposal?

Before you start drafting your cover letter, you should ask a few questions that will help you during the writing process. For instance, you should find out:

·  What is the source of the funding for the project?

·  What reason does the client have behind this project?

·  What would the client relate to the most?

·  What is the final result that should be achieved?

Send your client a list with all your queries. Once you understand all these problems and find the right answers, you are ready to proceed.

Here is a general structure that most cover letters should follow:

1. The opening sentence First things first, you should open your proposal cover letter with the right question. You can begin by addressing the client’s problem right away so that you don’t waste any precious time. Then, follow it with the solutions you have for said issue. Another great method would be to get straight to the point. This is guaranteed to keep your clients engaged and make them interested in your offer. These solutions are their ultimate goal so give them what they want.

2. Keeping the right tone You are the expert, so you should sound like one. Therefore, you cannot afford to use a confused tone when writing the cover letter – you must be 100% sure about every detail you include there and back everything up with arguments.

In this case, it would be extremely helpful to get all the information you need before the drafting process even begins. Otherwise, you risk failing to gain the client’s trust.

Once again, you should focus on the client, not on your business and all you have managed to achieve throughout the years. You will have plenty of time to prove your worth. The client’s purpose is to find something that would solve their issues. They don’t want to spend time reading about a proud business owner who puts themselves on a pedestal.

Don’t make this mistake if you don’t want your potential client to just ignore your proposal cover letter.

3. Closing the proposal cover letter Once you reach the end of the cover letter, it is time to convince them to keep reading the business proposal. This is the ultimate goal of the document handed to the client, but you must word your invitation the right way.

So, you can direct them to the case study, where they will find all the project’s details and technicalities. If you manage to convince them that you are the solution to all of their problems, you are on your way to success.

The Bottom Line As you can see, the cover letter acts as the hook of the proposal. So, you must ensure it’s as qualitative as possible. If you need some help in creating your business proposal and cover letter, you can always opt for Proposa to provide you with useful templates and features. Our site speeds up the process of creating these documents, reducing your stress and ensuring you don’t waste time.

Build digital proposals quickly and easily with Proposa. Analyze who's opening your proposals and what they're looking at. Start building proposals better, smarter, and faster.

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How To Write an Effective Cover Letter for Your Proposal

Few things are more disheartening for sales reps than having potential clients ignore or reject their proposals. After spending hours crafting a proposal, researching the client's needs, and preparing for a pitch, having it end in rejection can be demoralizing.

A proposal cover letter that comes before a well-written and concise executive summary can help you start off down the path of a better, more humane, and more customer-focused sales process. It allows you to build a personal relationship with your potential clients before even meeting them in person or virtually. But more than anything, it allows you to hook them with your ideas, strategy, and the value your business provides in a short, concise, and empathetic way.

How do you write proposal cover letters that not only don't get ignored but also get your potential clients excited about working with you?

We can help you answer that question and develop a process for creating a winning cover letter each and every time!

What is a proposal cover letter?

A proposal cover letter is a document that is often sent with a proposal or bid to introduce the proposal and highlight its key points. It serves as a preamble to your proposal, and its main goal is to show that you understand the client's needs and demonstrate how your proposal will fulfill those needs.

In other words, your proposal cover letter should hook your prospects and make them want to open the actual sales proposal , where you dive into more detail.

The benefits of having a good proposal cover letter

It's easy to overlook the proposal cover letter because it doesn't actually sell , per se. It isn't included in the meat of your sales process , so it can be tempting to throw something together and move on.

However, a well-written proposal cover letter can make a huge difference in whether or not your proposal is read and ultimately accepted. Think of it this way: you wouldn't show up on a potential employer's doorstep without sending your resume and cover letter and waiting for them to invite you in for an interview, right? So why would things be any different with your sales process?

Here are some benefits of having a good proposal cover letter:

• Establishes credibility: The proposal cover letter lets you introduce yourself and your company, giving potential clients a sense of who you are and what you represent. It sets the tone for your proposal and can help establish trust with your potential clients.
• Shows understanding of client's needs: By addressing the client's specific needs in the cover letter, you show that you have taken the time to understand their business and tailor your proposal accordingly. This shows attention to detail and a genuine interest in their success.
• It's a great conversation opener . Breaking the ice in writing can be tough -- especially when you're in the early stages of building a relationship with a potential customer . But a proposal cover letter allows you to make a connection and start building a relationship with your potential client.
• Highlights key points : A well-written proposal cover letter allows you to highlight the most important aspects of your proposal in a concise and compelling way. This can help grab the reader's attention and encourage them to keep on reading.
• Sets the tone for your proposal: The cover letter sets the tone for your proposal, giving potential clients an idea of what to expect in terms of professionalism and quality. It also gives them a preview of what's to come in the full proposal.
• Differentiates you from competitors: A strong proposal cover letter can help set you apart from other proposals that may be vying for the same client's attention. It allows you to showcase your unique approach and value proposition, giving you an edge over competitors.
• Can help overcome objections: By addressing potential concerns or objections in your proposal cover letter, you can proactively address any doubts or hesitations the client may have before they even reach the full proposal. This can make a big difference in how your prospect perceives your services, the value you offer, and the mental objections they may have.

What should be included in a proposal cover letter

If you want to write a great proposal cover letter, there are some elements you want to ensure you hit every time. These include:

Personal touches

Go beyond simply using your prospect's name and the name of their business; show your customer you did your homework and understand their needs. If you've already had contact with them, use your letter to highlight any specific pain points or goals they have mentioned and show how your business addresses each.

Introduce yourself and your company in a brief but personable manner. This is where you can establish credibility and briefly mention your experience and successes.

However, be careful to avoid sounding overly boastful or formal. Remember, the goal is to build rapport with your potential client. It's essential to strike a balance between sounding professional and approachable. This helps in establishing a solid foundation for a future business relationship.

Content that focuses on your prospect and their needs

Again, this is not about mentioning their name as often as possible -- it's about addressing their specific needs and how your proposal will solve their problems. Make sure to highlight the benefits they'll receive by choosing your company.

It's easy to believe you need to showcase your skills, your achievements, and what your company does. But those should be just a side-story: your main focus is your prospect, they are the heroes of this story. You and your company are just their sidekicks.

Elements to pique the reader's curiosity

The goal of your cover letter is to ensure your prospect opens your proposal and takes action. Be sure to include some of the most interesting points in your letter so that your prospect can't help but dive into your proposal. These could be proof points or an anecdote about how you solved a similar challenge for someone your prospect knows or someone in their industry.

Compelling language to make an impact

A proposal cover letter should be concise, no longer than one page. Use strong and compelling language to make an impact in a short amount of space. Your letter shouldn't be longer than your proposal, as the focus should be on the proposal and not overshadowed by a lengthy cover letter.

A strong call to action

End your cover letter with a clear and specific call to action, such as requesting a meeting or inviting the reader to go through a more formal sales process.

Steps of writing a proposal cover letter

Now that you know what you need to include in a great cover letter, let's look at how you should write a cover letter that helps you move to the next step of your sales process and gets your proposal opened and read.

Research. And then research some more

If you want your proposal letter to really speak to your potential client, you need to do your research. Thoroughly understanding their needs, goals, and pain points will allow you to tailor your letter and proposal accordingly.

Some areas to look into to find out more about who your prospect is and what they really need include:

• Their company website
• Social media profiles
• Industry news and trends
• Competitors and their offerings

You will likely use this research for your sales proposal as well, so take your time and dive deep.

Personalize your letter

Your research should help you personalize your letter and show that you understand the client's specific situation and needs. This will help build trust and credibility with the potential client.

One way to personalize your letter is by showing empathy towards your potential client's situation. This means acknowledging their challenges and expressing your understanding of their situation.

This can be done by referring to specific points they have raised during previous communications or information gathered during your research. By doing this, you show that you are not just interested in selling your service, but are genuinely concerned about their needs and are committed to finding a solution that works for them.

Another effective way to personalize your letter is by aligning your proposal with their business goals. By mentioning how your service can help them achieve their objectives, you make your proposal relevant and demonstrate your commitment to their success.

Whether it's increasing their sales, enhancing brand visibility, or improving operational efficiency - make sure you clearly state how your offering aligns with their goals.

Explain the problem

One of the best ways to "get" your prospect is by showing them that you "get" their problem.

This means clearly explaining the challenges they are facing and how they are impacting their business. This will help establish a common ground between you and the client, making your proposal more relatable.

Show you have a plan

Once you have explained the problem, it's time to show that you have a solution. This is where you can introduce your service and explain how it solves their specific problems and addresses their needs.

Be sure to highlight any unique features or benefits of your offering and how they differentiate your company from competitors.

Showcase past wins

This doesn't need to be your main focus, but mentioning previous successes and how your service has helped other clients is always helpful. This can help build credibility and trust with potential clients, as they can see tangible results from your services.

Include a call to action

End your proposal cover letter with a clear and specific call to action, such as requesting a meeting or inviting the reader to go through a more extensive sales proposal. Make it easy for your potential customer to read your full sales proposal, book a meeting, or sign up for a trial.

Include contact information

Lastly, make sure to include your contact information in the cover letter. This includes your name, job title, company name, email address, and phone number. This will make it easy for the potential client to contact you if they have any questions or would like to move forward with your proposal.

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Final Thoughts

Business writing tends to be plagued with platitudes, shallow slogans, and an overuse of buzzwords. To stand out and make a lasting impression, it's important to avoid these pitfalls- not just on your website and ads but across all your business communications. And yes, that also includes the proposal cover letters you send out.

Focus on making your proposal cover letter personalized, concise, and client-focused. By doing so, you can showcase not just what your company does but also how it can address the specific needs of your potential client. This will help you build rapport with your prospects and increase the chances of securing their business.

If you want to take the steps we've outlined here and use them to create a template, Qwilr is at your service! You can use our software to create a cover letter template that can be easily personalized and tailored to each prospect's unique situation. Our tool can also be used to craft winning proposal templates fully loaded with eSignature and analytics capabilities. Want to see it in action? Book a demo to get started.

About the author

Brendan Connaughton | Head of Growth Marketing

Brendan heads up growth marketing and demand generation at Qwilr, overseeing performance marketing, SEO, and lifecycle initiatives. Brendan has been instrumental in developing go-to-market functions for a number of high-growth startups and challenger brands.

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6 Examples: How to Write a Perfect Proposal Letter (Step-by-Step)

By Status.net Editorial Team on November 8, 2023 — 14 minutes to read

• Understanding Proposal Letters Part 1
• Structuring Your Proposal Letter Part 2
• Key Elements of a Proposal Letter Part 3
• Step-By-Step Guide to Writing a Proposal Letter Part 4
• How to Write a Business Proposal Letter (Example) Part 5
• How to Write a Job Proposal Letter (Example) Part 6
• How to Write an Academic Proposal Letter (Example) Part 7
• Successful Business Proposal Email Example Part 8
• Example of a Proposal Letter for a Marketing Project Part 9
• Effective Job Proposal Email Example Part 10

Part 1 Understanding Proposal Letters

A proposal letter is a written document sent to a potential client, employer, or partner, outlining your proposed idea, project, or plan. It aims to persuade the recipient to consider your proposal and take action on it.

To begin with, think of the end goal. Identify what you want to achieve with your proposal letter. This could be anything from securing a contract to obtaining funding for a project. Having a clear objective in mind helps you create a compelling document.

Next, research your target audience. Understand the recipient’s needs, preferences, and potential pain points. Tailor your letter to demonstrate how it addresses their specific requirements boosting your chances of success.

Now, let’s discuss the structure of a proposal letter. Generally, it follows a simple layout:

• Salutation : Start with a formal greeting, addressing the recipient by their full name or title.
• Introduction : Introduce the purpose of your letter, highlighting the central theme of your proposal.
• Body : Explain your proposal in detail, including benefits, costs, timeline, and any other vital information.
• Conclusion : Summarize the key points and request for a follow-up meeting or discussion.
• Closing : End with a courteous sign-off, such as “Sincerely” or “Best regards.”

Part 2 Structuring Your Proposal Letter

Starting with a strong introduction.

Begin your proposal letter with a friendly, professional tone that captures your reader’s attention. Introduce yourself and your organization, briefly explaining your background and experience. Connect with your reader by showing that you understand their needs and goals. Make sure you mention the purpose of your proposal and the solution you want to offer with confidence.

Proposing Your Idea

After laying the groundwork, dive into the details of your proposal. Explain what your solution or idea is and how it addresses the needs and goals mentioned earlier. Make sure to highlight the key benefits, focusing on what’s in it for your reader. Be specific and use facts, figures, and examples to support your claims. Keep your paragraphs organized and use bullet points or bold text to emphasize important information.

For example:

• Benefit 1: Reduction in production costs by 30%
• Benefit 2: Improved customer satisfaction
• Benefit 3: Streamlined workflow processes

This will help your reader easily understand and remember the main points of your proposal.

Ending with a Perfect Conclusion

End your proposal letter on a positive note, summarizing the main benefits and advantages of your idea. Reiterate your enthusiasm and commitment to providing the best solution possible. Offer your assistance in answering any questions or addressing concerns your reader might have. Finish with a call-to-action, such as setting up a meeting or signing a contract, and provide your contact information so they can easily get in touch with you.

Part 3 Key Elements of a Proposal Letter

Clear objective.

A successful proposal letter begins with a clear objective. When writing your letter, make sure to state the purpose of the proposal in a concise and straightforward manner. This helps the reader understand what you want to achieve and the solution you’re providing. Avoid using jargon or complex language, as it can be confusing and might lead the reader to misunderstand the core message.

Specific Details

Providing specific details is important to make your proposal letter more persuasive. This includes outlining the scope of work, timeframe, and estimated costs for the project. You should also highlight any unique aspects of your proposal that set it apart from competitors or alternative solutions.

For example, if you’re proposing a marketing campaign, you could outline the target audience, marketing channels you’ll use, content creation, and metrics for success. By providing specifics, you demonstrate that you’ve put thought into the project and have a well-planned approach, instilling confidence in the reader that you are the right choice.

Compelling Reasoning

Your proposal letter should include compelling reasoning for why the recipient should choose your solution. This can include:

• Demonstrating your expertise and experience in the field
• Explaining the benefits of your proposed solution
• Sharing success stories and testimonials from past clients or projects
• Outlining how your proposal aligns with the recipient’s goals and needs

For example, continuing with the marketing campaign proposal, you could discuss how your experience in handling similar projects has led to significant increases in sales and brand recognition for your clients. Also, you might explain how your approach aligns with the recipient’s target demographics or business objectives to strengthen your case.

Part 4 Step-By-Step Guide to Writing a Proposal Letter

• Start by addressing the recipient with their professional title and full name.
• In the first paragraph, state the purpose of your letter and summarize your proposal briefly. Make sure to highlight the key benefits of your proposal for the recipient or their organization.
• In the next few paragraphs, provide details about your proposed project or partnership, such as your objectives, timelines, and expected outcomes. Also, showcase your competence and experience by mentioning relevant achievements or past collaborations.
• When closing the letter, express gratitude for their time and consideration. Offer to provide further information or answer any questions they may have.
• Lastly, include your full name, title, contact information, and signature.

Choosing the Right Format

Make sure your letter is in the right format to make it look professional. You will typically use a business letter format, which includes:

• Your contact information
• The recipient’s contact information
• Subject line (optional)
• Body of the letter

[Contact Details]

Dear [Recipient’s Name],

Re: [Proposal subject]

[Body of the letter]

[Your Name]

Setting the Tone

Maintain a friendly yet professional tone throughout your proposal letter. Be polite and respectful, addressing the recipient by their full name, and using “please” and “thank you” when appropriate. Keep the language conversational but clear, so your reader can easily understand your proposal. Stay away from overly technical terms or jargon, unless it is necessary and you’re sure your recipient will understand it.

Drafting the Body

Begin by providing an overview of the problem or need your proposal is addressing. Clearly explain the issue and why it’s important to solve it. Next, describe your proposed solution in detail, outlining your plan and how it will benefit the recipient. Be specific and realistic in your description; for example, if you’re proposing a project with a timeline and budget, include concrete figures and dates.

Break down your proposal into smaller sections, using separate paragraphs or even bullet points if helpful. This makes it easier for your reader to follow your argument and understand the various aspects of your proposal. Here’s a quick outline of what you should cover in the body of your proposal letter:

• Problem/need introduction
• Proposed solution
• Benefits of the solution
• Timeline and budget (if applicable)
• Your qualifications (why you’re the right choice to carry out the proposal)
• A call to action (how they can take the next step)

Proofreading Carefully

Before sending your proposal letter, take the time to thoroughly proofread it for errors in grammar, spelling, and formatting. Ensuring that your letter is polished and error-free shows the recipient that you take your proposal seriously and are committed to quality in your work. If possible, ask a colleague or friend to review your letter as well since a fresh set of eyes can often catch errors that you might have missed.

Part 5 How to Write a Business Proposal Letter (Example)

When writing a business proposal letter, your goal is to present your ideas or services in a way that’s compelling and clear. Business proposal letters can be sent to potential clients, partners, or investors. Here are some tips for writing an effective business proposal letter:

• Start with a brief introduction of your company and its offerings.
• Highlight the benefits of your product or service, focusing on the value it will bring to the recipient.
• Be specific about costs, timelines, and any other relevant information.
• Use clear, concise language, and avoid using jargon or overly technical terms.
• Close the letter by mentioning next steps, such as arranging a meeting or following up with further information.

Subject: New Collaboration Opportunity with [Your Company Name] Dear [Recipient’s Name], I’m reaching out on behalf of [Your Company Name] to discuss an exciting opportunity for collaboration. Our team has developed an innovative marketing strategy that could greatly benefit your company by increasing your customer acquisition rate by 20% within the next six months. […] We look forward to the possibility of working together and will be in touch shortly to schedule a meeting to discuss further details.

Part 6 How to Write a Job Proposal Letter (Example)

Job proposal letters are typically written by job seekers looking to create their own position within a company or to highlight their unique skills and experience. These letters should be concise, persuasive, and tailored to the specific company and its needs. Here are some key points to include:

• Briefly mention your background and skills relevant to the position.
• Describe how your unique abilities can positively impact the organization.
• Offer specific examples of how you can contribute to the company’s goals and objectives.
• End with a call to action, offering to provide more information or meet to discuss the opportunity further.

Subject: Job Proposal for Social Media Manager at [Company] Dear [Recipient’s Name], As an experienced social media professional, I am excited by the opportunity to bring my skills and expertise to [Company]. Based on my research of your current online presence, I believe I can contribute to increasing your brand awareness and engagement through a tailored social media strategy. […] I would appreciate the opportunity to further discuss how my background and passion for social media can contribute to [Company]’s growth and success. Please feel free to contact me at your convenience.

Part 7 How to Write an Academic Proposal Letter (Example)

Academic proposal letters are typically written by students or researchers seeking funding or approval for a research project. These letters should be well-organized, clear, and focused on the proposed project’s objectives and potential benefits. Consider the following when working on your academic proposal letter:

• Introduce the main research question or hypothesis.
• Provide a brief overview of the project’s methodology and work plan.
• Describe the expected outcomes and significance of the research.
• Include information about the project’s potential impact on the field and broader society.

Subject: Research Proposal for Study on the Effects of Mindfulness-Based Interventions Dear [Recipient’s Name], I am writing to propose a research project investigating the effects of mindfulness-based interventions on individuals suffering from chronic stress. The primary aim of the study will be to determine the overall efficacy of these interventions in reducing stress levels and improving overall mental wellbeing.

[…] I am confident that the results of this research will contribute significantly to our understanding of the relationship between mindfulness and mental health.

Part 8 Successful Business Proposal Email Example

Imagine you own a marketing agency, and you’d like to help a local business grow their social media presence. Start by addressing the recipient’s pain points, such as limited engagement on their platforms. Then, briefly introduce your agency and express excitement about working together:

Subject: Boost Your Social Media Engagement with Our Expertise

We’ve noticed that your business has a strong online presence, but engagement on your social media channels seems to be underwhelming. Our team at [Your Agency’s Name] can help you turn this around and maximize your audience interaction.

With our tailored social media marketing strategies, we’ve helped numerous clients increase their online engagement by an average of 65%. Our approach focuses on:

– Identifying and targeting your ideal customers – Creating high-quality, engaging content – Enhancing brand image and authority

We would love to discuss this opportunity further and provide you with a detailed plan on how we can work together to elevate your social media presence.

Looking forward to hearing from you, [Your Full Name] [Your Agency’s Name] [Contact Details]

Part 9 Example of a Proposal Letter for a Marketing Project

I’m excited to present our idea for boosting sales at ABC Company through a targeted marketing campaign.

As we discussed in our previous meeting, the sales figures have plateaued over the past year. Our marketing team has analyzed the situation and developed a strategy to increase brand awareness and boost sales. The campaign will focus on social media, email marketing, and online advertisements.

By implementing this project, we expect the following results:

– Enhanced brand visibility – Increased customer engagement – A 20% rise in sales within six months

The total cost for the marketing campaign is $10,000. This includes creative design, copywriting, ad placements, and performance monitoring. We propose a six-month timeline for the project, starting in December.

I would be delighted to discuss the proposal in more detail or provide further information as needed. Please let me know your availability, and I’ll schedule a follow-up meeting at your convenience.

Thank you for considering our proposal. I look forward to working together on this exciting project.

Best regards, [Name]

Keep in mind that proposal letters vary in length and detail depending on the project’s size and complexity. Always customize your letter to fit the specific requirements and expectations of the recipient.

Part 10 Effective Job Proposal Email Example

Now, let’s say you’re a freelance graphic designer aiming to work with a company that recently launched a new product. Start by expressing your intentions and introduce your expertise. Showcase your experience and services offered related to their needs:

Subject: Elevate Your New Product Launch with Professional Graphic Design Services

Hello [Recipient’s Name],

I recently came across your new product launch, and I believe your marketing materials could benefit from some professional graphic design enhancements. As an experienced graphic designer, I’d like to offer my services to help elevate your visual presentation and attract more customers.

With over five years of experience in the industry, I can create compelling designs for:

– Product packaging – Promotional materials (e.g., brochures, banners, posters) – Social media graphics – Website elements

Please find my online portfolio attached, showcasing my diverse design styles and previous projects. I’m confident that my skills and expertise can significantly contribute to your product’s success in the market.

If you’re interested, kindly reach out to me to discuss further details and pricing.

Best regards, [Your Full Name] [Contact Details]

Frequently Asked Questions

1. what are the key components to include in a proposal letter.

A well-crafted proposal letter should include the following key components:

• Opening Statement: Start with a concise and informative introduction that grabs the reader’s attention.
• Background Information: Provide necessary context to help your reader understand the problem or opportunity.
• Proposed Solution: Outline your proposed solution, including your unique selling points or innovative approach.
• Timeline and Budget: Give a brief overview of the estimated project duration and budget required.
• Call to Action: End with a call to action, inviting the reader to take the next step, whether it’s to request more information, schedule a meeting, or approve the proposal.

2. Can you share some tips on making a proposal letter persuasive?

To make your proposal letter persuasive, consider these tips:

• Use clear and concise language to effectively communicate your ideas.
• Focus on the benefits that the reader will gain from your proposal, emphasizing the value you bring.
• Include specific examples, case studies, or testimonials to back up your claims.
• Address any potential objections or concerns the reader may have and provide appropriate solutions.

3. What’s the best way to structure a proposal letter for a research project?

A research proposal letter should generally include the following structure:

• Introduction: Provide a brief overview of your research topic and its significance.
• Background and Literature Review: Summarize relevant research and demonstrate your expertise in the field.
• Research Questions and Objectives: Clearly state your research questions and the expected outcomes.
• Methodology: Explain your research approach and the techniques you will use.
• Expected Results: Provide an idea of the anticipated results and their significance.
• Timeline and Budget: Outline the project timeline and the funding required.

4. How do I create an effective business proposal letter for a potential client?

To create an effective business proposal letter, follow these steps:

• Start with a strong opening that captures the client’s attention.
• Clearly state the problem or opportunity your proposal addresses.
• Present your proposed solution, focusing on its unique and beneficial aspects.
• Provide evidence of your expertise and past successes, such as case studies or testimonials.
• Detail any necessary resources, deliverables, and a realistic timeline.
• End with a compelling call to action, inviting the client to take the next step.

5. In what order should I present my ideas when writing a proposal letter step by step?

When writing your proposal letter, present your ideas in a logical order that flows well for the reader. A typical order could include:

• Opening Statement: Grab the reader’s attention and introduce your proposal.
• Background Information: Provide relevant context to help your audience understand the issue or opportunity.
• Proposed Solution: Detail your unique and compelling solution to the problem.
• Evidence and Support: Showcase your expertise, past successes, and any supporting data.
• Timeline and Budget: Give an overview of the project’s duration and required funding.
• Call to Action: Conclude with a strong call to action that encourages the reader to move forward.
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How To Write A Killer Proposal Cover Letter

In this digital, competitively busy setting, first impressions are essential. The same goes for the cover letter you’re framing to pitch to a prospect.

The client’s desk is already filled with convincing letters from potential talents.

Standing out in the enormous queue of “skilled” candidates and grabbing the gig needs you to craft an appealing cover letter.

Instances suggest many skilled freelancers fail to land a project because they lack impactful proposal writing skills . 

Here, we will guide you through the process of creating a stellar cover letter for your proposal that grabs the client’s attention and brings exciting offers to your table.

Table of Contents

1. Read the Requirement Thoroughly

Many freelancers commit the mistake of starting the proposal just by reading the headline and not going into detail. This is not a great idea because you will miss vital information in the job description/requirements.

This may lead to non-adherence to a clause that the employer might have included, and you miss it altogether.

Check out the 30 common freelancing mistakes you can avoid making in this blog!

Reading the requirement thoroughly will help you understand the client’s needs better, customize your offering, and frame your pitch accordingly.

Sometimes, the clients also put specific instructions between the job requirements to know if you have read them thoroughly.

Here’s one example. 

We are looking for talented logo designers to join our team and work on our brand’s new logo launch, which is due this coming month.

We are a startup based out of Dubai and work with digital marketing agencies to care for their content needs. Write “N” at the beginning of your cover letter.

The pay is decent, and if we like this work, there will be regular work in the coming months. Place your bid to discuss further. 

If you start your proposal after a single gaze at the headline of hiring logo designers, you will miss the vital instruction in between. The same instruction 

2. Use Comprehensive Language and Tone 

Now that you have read the description in detail, it’s time to start writing the cover letter .

Remember, the cover letter is not for showing how many bombastic words you know. Neither is it your space to show how strong your vocabulary skills are. 

Keeping the proposal simple and comprehensive is the key; the sentence flow must be seamless. It would help if you keep the tone so that it directly connects to the client, and they find it interesting to read until the end. 

The more straightforward structure you follow conveying the most powerful message, the better your chances to stand out in many applications.

3. Capture Attention

Your client is super busy and receiving hundreds of applications stating why they should hire them. The chances are high.

He will scroll through your proposal, too, UNLESS you have something unique in it. 

Consider starting with a line that forces them to stop by and read more about you.

Something similar could be, “ I am super excited to frame this letter as I have four years of experience in logo designing, fitting the exact criteria you’re looking for. I’ll tell you why.” 

It is essential to grab their attention in the first few seconds of them opening your proposal. They won’t even take it to the next paragraph if they aren’t impressed. 

4. Answer Why You’re The Perfect Fit 

Once you’ve successfully grabbed their attention, they’re likely to read your letter, in the end, to understand if you are the one they are looking to hire. So, playing your dice on point here is crucial, or you’ll lose the game. 

You have to convince the client why you’re an excellent fit for the project and why they won’t regret hiring you. Choose to answer the following questions in detail: 

• How does your experience fit in with the mentioned job description?

Here, talk about your experience in the concerned field. Suppose they’re looking for a graphic designer for a new website.

Talk about your experience in graphic designing, what you understand about the industry, and your related work. Showcase your design skills and make sure to create a catchy graphic designer cover letter .

• What relevant work have you done? 

Tell them what similar projects you have worked on and how you contributed to that work. Describe how your client reacted to your work and gave you a big thumbs up. Keep it precise and to the point. Attach relevant samples to your work for them to look at your skills. 

• Talk about your ideas and excitement about working on the project. 

Tell them some brief ideas of how to be a unique contributor to the project. Express your enthusiasm to be a part of it and that you can’t wait to hear back from them. 

Clients love to see energetic candidates willing to invest their hundred percent in the project. A monotonous, repetitive cover letter without customization is a big red flag for them. 

5. Conclude with a Catchy CTA

If the client has come to the end of your cover letter, you have done an incredible job. But don’t think you’re done yet.

Not adding a catchy call-to-action will often fade the client’s interest to revert to you. Therefore, concluding your proposal cover letter with an engaging CTA is crucial, forming a different communication gateway. 

Some Quick Tips For Crafting an Appealing Cover Letter 

Now that you know the elements of what goes inside an intriguing proposal, here are a few quick hacks on the significant pointers. 

• While you write the proposal, ensure your focus is on client requirements. If they are looking for a copywriter for a travel website, you must not be talking about your experience writing crypto copies. What you can produce must be relevant to what the client wants. Want to become a copywriting superstar? Check out our blog for some insider tips and tricks to kickstart your journey!
• You might have written hundreds of copies or designed more than a hundred logos. But what the client cares about more is how you can be of help to their project. Rather than boasting about your achievements, explain the similar work you have done and the experience you have gained in that area. 
• Always remember that the proposal is not an essay on your professional achievements. It is a pitch to convince the prospect about your services. It would help if you hit the areas that connect to the client and they find it reliable to hire you for the project. 

Let’s see one example: a lot about the tactics for crafting an appealing cover letter that works. You could take references from this template while you pitch your next prospect. 

Here we go! 

Hey Sam, 

Greetings of the day! 

I’m writing this letter to express my strong desire to join your project about copywriting experts for an ed-tech website.

Being a copywriter for over three years now, I have collaborated with many ed-tech brands and startups and helped them with their needs of steller website copies. 

I follow a unique copywriting strategy that instantly connects to the audience and helps you get the recognition you deserve.

I’ll be open to constructive criticism and shall open the suggested feedback accordingly to keep up with your requirements. 

I can’t wait to implement my creativity and skills to develop engaging website copies that will stand out in the great wave of sensitive documents from competitors. 

I’d appreciate any further queries from your end and would be happy to answer them. I am attaching my samples herewith for you to gauge my skills better. 

Sounds like a good fit? Feel free to revert, and let’s discuss the project further. 

The Bottom Line 

Framing a catchy cover letter for your proposal is the first step towards creating an impression with your prospect and might open the door to long-term opportunities. So, be very cautious while you write the letter and ensure you are hitting the target areas right on point. 

Do you apply the steps mentioned above while you pitch a prospect? If not, what are you waiting for? It’s your time to implement the strategies now! And if you need some more resources for creating a winning freelance portfolio , we have got you covered too!

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Candid Learning

Candid learning offers information and resources that are specifically designed to meet the needs of grantseekers..

Candid Learning > Resources > Knowledge base

How do I write a proposal cover letter?

The cover letter often is your proposal's first chance to connect your project with the reader's philanthropic mission. It goes on top of a proposal, but it is not the same as an executive summary, which states your proposal's key points.

At minimum, your cover letter should:

• Request your dollar amount and introduce your project in the first sentence
• Describe how your project and/or organization will further the foundation's mission
• Reference your most recent contact with the foundation
• List the proposal's contents
• Give contact details in case the funder wants additional information
• Be signed by your organization's executive director

Dive in to this topic with our self-paced course: Crafting compelling grant proposals Learn how to craft a compelling and competitive proposal.

Sample cover letters

Samples of actual cover letters are usually hard to find because the donor and applicant may be very protective of these documents. Also, they usually are very specific to the project, organization, and funder.

However, our Sample Documents section is a searchable collection of proposals, cover letters, letters of inquiry, and proposal budgets that were actually funded. Each proposal includes a critique by the decision-maker who awarded the grant.

You also might check if anyone in your professional networks would be willing to share sample proposals and cover letters.

See also our related Knowledge Base articles:

How do I write a grant proposal?

What should be included in a letter of inquiry? Where can I find samples?

More articles on proposal writing.

Have a question about this topic? Ask us!

Candid's Online Librarian service will answer your questions within two business days.

Este artículo está disponible en español

Explore resources curated by our staff for this topic:, staff-recommended websites, sample cover letters & proposals.

Nonprofit Guides has a sample proposal cover letter, letter of inquiry, proposal, budget, and other items that may be of use to grantseekers.

Sample Grant-Proposal Cover Letter

Sample cover letter that introduces a grant proposal.

How to Write an Effective Grant Proposal Cover Letter

Lists attributes and tips to write good cover letters. Includes sample cover letter.

Sample Cover Letter,Proposal,Letter Proposal

Each section includes a brief description of its purpose and what to include.

Staff-recommended books

Winning Grants Step by Step

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How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

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An Ultimate Guide to Writing a Winning Job Proposal

Sudarshan Somanathan

Head of Content

May 10, 2024

On average, a new job opening receives 250 applications , which may seem insignificant at face value.

However, realizing that your chances of being selected are just 1 in 250 is sobering.

However, fear not, a killer job proposal could be a competitive differentiator that helps you stand out in the job market. That said, putting your thoughts on paper can be a daunting challenge. As if articulating your value proposition isn’t tricky enough, you must repackage it to make it attractive to the hiring manager.

At the same time, we’ve all had moments when the impostor syndrome kicks in and leaves us doubting ourselves.

While it may be a task and the stakes high, writing a job proposal does not have to be overwhelming. Let us demonstrate the art and science of writing a job proposal that commands attention, sparks curiosity, and lands you your dream job!

What is a Job Proposal? When Should You Use One?

Unique selling proposition.

• Problem statement

Innovative solution

Potential risks, smart outcomes, demonstrable experience, work ethics, actionable closing, step 1: understand the job or project requirements, step 2: research the company and industry, step 3: create an outline, step 4: write an engaging introduction, step 5: showcase your qualifications and expertise, step 6: pitch a potential solution, step 7: provide a breakdown of resources, step 8: end with a compelling call to action, step 9: add annexes, step 10: review and refine, step 11: submit your proposal (and follow up), tips and tricks to make your job proposal stand out, clickup docs, clickup whiteboards, clickup brain, integrations, common faqs.

A job proposal is a formal document that pitches your candidature for a job. It typically spans three to six pages and highlights your qualifications, expertise, and proposed action for a specific role or project. Any job proposal aims to convince the hiring manager that you are an ideal candidate. 

ClickUp’s Job Proposal Template is the perfect way to get started in seconds—get a ready-made document and customize it according to your needs.

A proposal letter is often written after you’ve made initial contact with the organization or when you understand their expectations, strengths, and weaknesses.

As such, some common scenarios where job proposals come into play include:

• Hiring and Recruitment : Use a job proposal to supplement your job application and cover letter. You may also send a job proposal after making it past the interview stage as a form of follow-up
• Internal Talent Mobility : Submit a job proposal with the HR for lateral career progression, switching to a new role internally, or even for promotion
• Freelancing and Consulting : Pitch your specialized service as a freelancer or consultant to potential clients with a comprehensive work proposal
• Project Bidding : Compete and bid for proposed or ongoing projects on a short-term basis with a business proposal

B2B Businesses may also utilize job proposals to expand their client base. Similarly, government agencies may float contracting tenders or Requests for Proposal (RFPs), in which organizations respond with a work proposal. 

However, we’ll focus on job seekers seeking part-time or full-time jobs.

We will work with this narrower understanding of a job proposal—a persuasive pitch for a potential client or employer outlining why you’re the best candidate for a new position.

Key Aspects of a Job Proposal

Now that we understand a job proposal, its anatomy, and when to use it, let’s talk about it. A well-crafted proposal letter typically contains: 

Your Unique Selling Proposition (USP) demonstrates what makes you a good fit for the job. 

Step into the hiring manager’s shoes to understand the company’s requirements and priorities. Use this perspective to craft a USP that blends your skills, experiences, expertise, and qualities. The alignment of your offerings with hiring requirements will make you the best candidate for the new position.

The problem statement in a project proposal identifies specific issues and challenges related to the project, and this logic applies to job proposals. It explains the current pain points or obstacles that are in the way of goal attainment. This demonstrates your understanding of the client’s needs, priorities, and challenges.

It also offers a taste of your domain expertise and research capabilities as you discuss market conditions, customer behavior and preferences, and competitor analysis.

Once you’ve built the context by elaborating on the problem statement, you can segue into the proposed solution.

Here’s where you pitch possible solutions that go beyond conventional approaches. Think of something original, effective, and impactful to display your commitment to delivering value.

Recommending creative and cutting-edge strategies to business challenges will help you stand out among the applicants. It illustrates your ability to think outside the box, apply skill sets or methodologies, leverage technology, adapt to changes, and consider various scenarios in the decision-making process. 

Follow up on the possible solutions with a list of potential risks.

Identify various parameters that could impact solution implementation. You can then recommend risk mitigation and containment strategies. 

Visualize risk as a multi-faceted entity by factoring in variables like resource constraints, technical difficulty, external dependencies, and unforeseen setbacks. Your ability to anticipate and address risks displays your foresight and management abilities. 

A prospective employer would naturally feel more confident and reassured upon witnessing such a hands-on approach to navigating challenges.

Every business objective can be translated into Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART) goals. 

Convert the employer’s requirements, priorities, and preferences into SMART goals and align your deliverables accordingly. By defining SMART outcomes through performance metrics or key performance indicators (KPIs), you offer clear benchmarks for tracking performance, measuring progress, and quantifying value delivery. 

This brings you and the prospective employer on the same page about what to expect from your professional association.

Zoom out from the project-specific details to share your track record of success, professional accomplishments, and relevant achievements. Also, share additional information about your professional goals , past experiences, and career trajectory that have shaped your skills or expertise.

The best way to present such information would be through case studies or customer testimonials. Such concrete examples are a testament to your capability to deliver results.

In this section of your job proposal, you can share relevant details about your values, principles, and work habits that guide your approach to conducting work. 

Such information helps businesses evaluate whether you are a good culture fit. Emphasize qualities of collaborative working, team spirit, responsibility, accountability, and diligence to inspire trust and credibility.

A call to action is a clear directive on what to do next. Start by reinforcing your interest in the new position. Then, encourage further engagement. It may include scheduling a meeting, discussing project-related details, signing the contract, or commencing onboarding. 

Such actionable closing catalyzes the decision-making process, demonstrating your proactiveness in securing opportunities and guiding clients toward a positive outcome.

How to Write a Job Proposal: A Helpful Guide

We’ve got the skeleton ready. So, how about we flesh it out and get to the writing?

Here’s a step-by-step guide on how to write a holistic and complete proposal:

This foundational step can make or break your job proposal.

You must be confident that you are a good fit for the job; only then will you be able to convince the hiring managers.

So, start by carefully reviewing the detailed job description. Note the qualifications, expertise, expectations, and key deliverables attached to the specific requirement. 

Compare these to your skills and qualifications. Highlight areas where the demand-supply match and identify gaps. You may also seek additional details or clarification that helps build a stronger case to your advantage.

Once satisfied that you possess the skills and expertise to apply for the job, start researching the company and the industry. Familiarize yourself with the company’s business models, mission and vision, industry trends, and competitors. 

Keep up with recent developments, projects, or initiatives that will influence this new position. Such thorough research offers insights into the company’s goals, challenges, and preferences, allowing you to tailor the job proposal accordingly. 

For instance, if the company commits to the principles of Diversity, Equity, and Inclusion (DEI), then diversity hires can highlight this in addition to their skills and competencies to improve their chances of selection.

Now that you’ve completed the groundwork, it is time to kickstart the writing part.

Start by creating an outline for your job proposal. It will help you organize your thoughts and present your candidature logically and persuasively.

Typically, you can divide your job proposal into three parts — the problem, the solution, and what makes you the best pick. Highlight the essential parts that you will cover in each section. Consider using an interview template to guide your outline and ensure you don’t forget crucial information.

As they say, first impressions matter. So, make a compelling one with an engaging introduction.

The best way to do it would be to treat it as an elevator pitch . Cut through the fluff and start with an opening statement that captures the hiring manager’s attention. Display your understanding of the job requirements and follow it up with a broad overview of your USP.

Use concise and persuasive language and use a positive tone. Tailor the communication to grab the reader’s interest and leave enough breadcrumbs to encourage them to continue reading.

With the introduction out of the way, back up your claims by demonstrating your skill and expertise in the area.

Set the context with an executive project summary. Share your insights on any background information, industry trends, and specific challenges that can influence project outcomes. This shows that you understand the client’s needs and priorities. 

Then, weave in your skills, experience, achievements, and other credentials to persuade hiring managers that you are the best choice for the job. Pluck concrete examples, case studies, and testimonials that directly align with the project requirements to display your capabilities and past successes.

Doing so will position you as a trusted and reliable subject matter expert who can handle the project effectively.

Build on the foundations of the problem statement to pitch potential solutions. This will act as a platform to display your problem-solving abilities, creativity, and adaptability.

Present a comprehensive solution encompassing the project scope, proposed approach, methodology, and strategies for working on the project. Break them down into manageable phases or tasks for large or complex projects. 

Outline actionable steps that bring the company closer to the desired outcomes, and explain the unique value you bring to the table throughout this journey.

You may share additional details such as the anticipated delivery timelines, work breakdown structure (WBS), project deliverables, and milestones. While doing so, share any constraints or dependencies that may influence the projected schedule. 

Offer a breakdown of resources, such as budget, tools, technologies, or skills required for successful project completion. This grants an overview of your resource management capabilities while giving a glimpse of risk mitigation and planning. 

Be as detailed as possible if you present an itemized cost for the proposed solution or define the tech stack. This realistic estimate of the required resources and your plan for resource allocation must align with the company goals. 

For example, you may prioritize cost-saving and frugal fund management for startups. On the other hand, for enterprise projects where the outcome is synonymous with the brand, the quality of deliverables would be your primary focus. These changing priorities will impact your resource utilization patterns. Customize your proposal accordingly.

Conclude with a compelling call to action to encourage recruiters to take the next steps of hiring you for the new position. Reiterate the key takeaways of your proposal and express enthusiasm for the possibility of working together. 

Encourage the company to contact you for clarification or further discussions. Share your contact details, such as your email, mobile, Skype ID, website, etc., to make yourself accessible. 

Append the appropriate resources, supporting material, or documentation as an annexure to your proposal. This can contain your resume, portfolio, references, testimonials, case study, sample plan, etc. Ensure these annexures are well-organized, easy to access, and relevant to your proposal.

Finally, review your proposal to ensure it is professional, accurate, precise, and error-free. Evaluate the proposal carefully to cross-verify details and confirm that you’ve covered everything. 

While doing so, also format it for enhanced readability and scanability. Using bullet points, bold text, etc., allows you to guide attention to specific parts of your work proposal.

You may use AI writing tools to proofread the proposal for any spelling, grammar, or formatting errors and to maintain consistency in tone and style. At the same time, seek feedback from colleagues or mentors for fresh and diverse perspectives. Incorporate their suggestions and make necessary changes to strengthen your proposal before submission.

Click on the submit button, and you’re done!

Use recruitment tools to track the status of your proposal and follow up with the employer to inquire about their decision. Maintain transparent communication and professionalism throughout the post-submission and follow-up process, and be prepared to provide additional information or clarification.

 Even after the submission stage, displaying high engagement indicates proactiveness and commitment to excellence.

Now that you understand how to write a job proposal, it is time to hone this skill further. 

Here are a few tips and tricks that will push your proposal into the spotlight:

• Personalize the proposal to match the communication style and preferences of the target company. For example, a startup would be comfortable with your informal tone, whereas enterprises that follow hierarchies would appreciate polished, formal communications
• Remember how consumers prefer value over features? Follow the same approach to build a narrative where the focus is on the value you bring to the company, not just your qualifications and experiences
• Rather than merely listing qualities that make you a good fit, share personal anecdotes and real-world examples as a tangible demonstration of your skills and competencies
• Keep the language simple yet impactful. Use jargon or buzzwords only if necessary
• Infuse the proposal with genuine passion and enthusiasm through vivid language and tonality. Communicate a sincere enthusiasm for taking on the new position and convey your eagerness to contribute to the organization
• Use words or phrases that evoke emotions, create a sense of urgency, or other psychological triggers to develop an emotional bond. Similarly, use persuasion techniques such as social proof, scarcity, and reciprocity to compel action
• Incorporate visual elements like charts, graphs, infographics, flowcharts, and images to make your proposal visually appealing, illustrate complex ideas, and break up the wall of text
• Share a prototype, roadmap, mini project, or sample project to showcase your abilities firsthand and differentiate your proposal from others
• If you’re struggling with identifying USPs, review the job description and cherrypick the parts that speak to you. Use these terms verbatim, as the HR software will detect such keywords and use them as triggers to screen your profile
• Tap into your professional networks or head over to social media platforms or forums like LinkedIn or Reddit to get objective feedback on your job proposal

Land the Job of Your Dreams With ClickUp

To craft a compelling job proposal, you must use word processing software, a collaboration platform, a grammar and writing assistance tool, design solutions, etc.

Alternatively, you can swap them out for a single solution—ClickUp.

ClickUp is the one app that replaces all apps. We have seen great success when businesses have used ClickUp for Human Resources , whether managing end-to-end recruitment or onboarding new hires. As such, it should come as no surprise that you can also use it to write a job proposal.

Here are some features that can help:

ClickUp Docs is a centralized platform for storing, managing, and organizing all your documents, including job proposals. Use it to create a new document directly on ClickUp or import an existing one.

ClickUp Docs boasts a powerful word processor that allows you to create rich, value-loaded proposals while maintaining visual clarity. Whether formatting text or embedding multimedia content, everything is easier on ClickUp Docs. Plus, you can use the live collaboration feature to involve your colleagues or mentors in refining the proposal.

ClickUp Whiteboards is an excellent tool that you can use to write your job proposal. For instance, you can use it to conduct a SWOT analysis for the target company and plug your skill set and expertise into the gaps. You may also leverage it to brainstorm ideas, prepare an outline, hypothesize solutions, or document critical highlights of your proposal.

Once you have this idea, converting your thoughts or solutions into visual representations or storyboards to improve your proposal is easier. The rich media or narrative enhances the value of the proposal.

ClickUp Brain is a powerful writing assistant and knowledge manager. Use it to:

• Generate content for the different sections of your job proposal
• Refine concepts, validate ideas, and explore different approaches to writing the proposal
• Research different topics and trends to enhance the proposal
• Polish language and writing style for greater clarity, coherence, and professionalism
• Conduct grammar and syntax checks while improving readability
• Collect feedback on the different versions of the proposal

From initial idea generation to final adjustments, ClickUp Brain can streamline the entire proposal writing process!

ClickUp hosts a rich library of customizable templates for different documents for various use cases. Explore the job proposal template on ClickUp and configure it per the job requirement to save time and effort. Not just proposals, ClickUp also has several checklists that help you stay on track with your proposal writing.

ClickUp integrates with other tools and applications. For example, you can integrate ClickUp with Grammarly to optimize the writing quality. Similarly, it integrates with popular email service providers, allowing you to forward the proposal in just a click!

With the above features, you can be sure of securing a yes on your proposal.

Sign up for free with ClickUp today.

1. What is the format of writing a proposal?

Your proposal’s format may vary depending on the job openings, specific requirements, and the recipient’s preferences.

That said, a typical proposal format should cover:

• Introduction
• Scope of work
• What makes you the best candidate

2. What is included in a job proposal?

A job proposal includes:

• Qualifications
• Proposed solution
• Deliverables
• Call-to-action

3. What are the four Cs of writing a job proposal?

The four Cs of a job proposal are:

• Clear : The proposal should be clear and easy to understand. Follow the KISS principle (Keep It Simple, Silly) to maintain clarity
• Concise : Avoid meandering and keep your proposal to the point. Front-load crucial aspects and relevant information
• Complete : Ensure that the proposal addresses all the critical aspects of the job or project, ranging from your skill sets to terms of engagement
• Compelling : Make your proposal compelling by accentuating your USP, demonstrating expertise, and underscoring your role in organizational success

4. Is a job proposal the same as a cover letter?

No. A cover letter is a brief introduction of the candidate and is typically submitted along with the resume in response to job openings. On the other hand, a job proposal is a detailed document specific to a new position or a project. It aligns the qualifications, services, solutions, experience, etc., with the job requirements. 

5. Is a job proposal the same as a resume?

No. A resume is a profile of your education, work experience, skills, accomplishments, etc. It is often submitted in response to job openings. A job proposal is a more refined resume since it closely matches the job requirement. It is an action item demonstrating how you apply your skills, knowledge, or services to address specific project challenges or problems.

6. What is the average length of a job proposal?

A job proposal is typically three to six pages long.

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Proposal Coordinator Cover Letter Examples & Writing Tips

Use these Proposal Coordinator cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table Of Contents

• Proposal Coordinator Example 1
• Proposal Coordinator Example 2
• Proposal Coordinator Example 3
• Cover Letter Writing Tips

Proposal coordinators are responsible for creating, organizing, and tracking proposals. They work with clients, sales teams, and other departments to make sure proposals are delivered on time and meet all the requirements.

To get a job as a proposal coordinator, you need to have excellent organizational skills and attention to detail. Use these examples and tips to write a proposal coordinator cover letter that shows hiring managers that you’re the perfect candidate for the job.

Proposal Coordinator Cover Letter Example 1

I am excited to be applying for the Proposal Coordinator position at ABC Corporation. I have more than five years of experience as a proposal coordinator and I possess the skills necessary to manage and execute the proposal process from start to finish. I am confident that I can be a valuable asset to your team and I am eager to contribute to ABC Corporation’s success.

In my previous role at XYZ Corporation, I was responsible for developing and managing the proposal process from start to finish. I was also responsible for creating and maintaining the proposal library. I have experience with a variety of proposal software, including ProposalPak, ProposalMaster, and Primavera. I am also proficient in MS Word, Excel, and PowerPoint.

I am a highly organized individual with a keen eye for detail. I am also able to work independently and under pressure to meet deadlines. I am confident that I have the skills and experience necessary to be successful in the Proposal Coordinator role at ABC Corporation.

Thank you for your time and consideration. I look forward to hearing from you soon with more information about the Proposal Coordinator position at ABC Corporation. I am eager to learn more about your company and how I can contribute to your success.

Proposal Coordinator Cover Letter Example 2

I am writing in regards to the open Proposal Coordinator position at your company. I am confident that I have the skills and experience necessary to be successful in this role.

I have been working in the proposal coordination industry for the past three years and have a proven track record of success. I have a deep understanding of the proposal coordination process and am able to manage and execute projects efficiently and effectively. I am also an expert in using proposal management software such as ProposalPak and ProposalNerd.

I am a highly organized and detail-oriented individual who always puts the needs of the client first. I have a strong working knowledge of the proposal process and am able to develop proposals that are both professional and accurate. I am also able to work independently and under pressure to meet tight deadlines.

I am confident that I have the skills and experience necessary to be successful in this role. I would be grateful for the opportunity to discuss my qualifications further with you in an interview. Thank you for your time and consideration.

Proposal Coordinator Cover Letter Example 3

I am writing to express my interest in the Proposal Coordinator position that you have posted. I believe that my experience as a proposal writer and project manager, along with my education and training, make me an excellent candidate for this position.

I have been working in the IT industry for over 10 years, and I have extensive experience in proposal writing and project management. I have written proposals for both small and large companies, including IBM, Microsoft, Dell, HP, Cisco Systems, and many others. I have also managed projects for companies such as Intel, Apple, and Google. My experience has given me the opportunity to work on a wide variety of projects, including software development, hardware development, website design and development, and more.

My education is another important factor that makes me a good fit for this position. I hold a Master’s degree in Computer Science from Stanford University. My studies focused on computer architecture and operating systems. I also hold a Bachelor’s degree in Computer Science from the University of California at Berkeley.

I would like to thank you for your time and consideration. I look forward to hearing from you soon.

Proposal Coordinator Cover Letter Writing Tips

1. show your writing skills.

In order to be successful as a proposal coordinator, you need to have strong writing skills. This means being able to write clear, concise and persuasive proposals that will help you win new business.

When writing your cover letter, be sure to highlight your writing skills by providing examples of past proposals that you’ve written. You can also talk about how you’ve helped clients achieve their goals by using your writing skills.

2. Customize your cover letter

Just like with any other job application, it’s important to customize your cover letter to match the company you’re applying to. This means doing your research and finding out what the company’s goals are, and then highlighting how your skills and experience can help them achieve those goals.

For example, if the company is looking for someone who can help increase sales, talk about how you’ve increased sales for past clients. Or if they’re looking for someone who is experienced in proposal writing, be sure to mention any awards or recognition you’ve received for your writing skills.

3. Show that you’re a team player

As a proposal coordinator, you’ll be working with a team of people who will be helping you develop proposals. It’s important to show hiring managers that you’re a team player by talking about your past experiences working with a team.

For example, you can talk about how you helped a team achieve a common goal, or how you worked well with others to come up with creative solutions. This will show hiring managers that you’re someone who is able to work well in a team environment.

4. Proofread your cover letter

Just like with any other job application, it’s important to proofread your cover letter for mistakes. This will show hiring managers that you’re detail-oriented and take your job seriously.

Information Technology Specialist Cover Letter Examples & Writing Tips

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Proposal Writer Cover Letter Example

Kick-start your career & find inspiration for your next cover letter with our free, expertly drafted Proposal Writer cover letter example. Make a copy of this cover letter example as it is or rewrite it directly in our HR-approved cover letter builder.

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Proposal Writer Cover Letter Example (Full Text Version)

Dear Hiring Manager,

As a Proposal Writer with 4 years of experience in producing proposals for environmental, civil engineering, and infrastructure projects, I apply with enthusiasm for this opportunity.

I am currently a Proposal Analyst with Sunnybank Technical Services (STS), where I partner with the Engineering, Commercial, Project Management, and EHS divisions to research and write proposals for public and private sector projects. Mirroring your requirements, I analyze RFPs, communicate required information to the divisions, collate inputs, coordinate text review meetings, edit and proofread drafts, and submit error-free files for release. This role builds upon my previous experience as a Junior Proofreader in the Business Publications division of Halliwell Publishing.

In addition to my professional experience, I hold a BA in English and am a member of the Chartered Institute of Editing and Proofreading.

I have enjoyed my time at STS. As the company is reducing its proposal team due to the market impact of the global pandemic, I am seeking a new opportunity. Your company is involved in some really exciting infrastructure projects. I would love to be a part of your proposal team!

Please find attached my résumé for your consideration. Thank you very much for your time. I look forward to hearing from you regarding next steps.

Yours sincerely,

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Securing a job in today’s competitive job market is pretty challenging, a well-written job application letter can make all the difference in landing a dream job. It serves as your first introduction to your potential employer and offers a valuable opportunity to showcase your qualifications, skills, enthusiasm, and suitability for the role.

To explore the ins and outs of writing a job application letter, and how to make a strong impression with it, check out this blog. This blog will show you how to write an exceptional job application letter that will help you stand out from the competition.

A job application letter is commonly referred to as a cover letter. This letter of application is a document that is sent along with your resume when you apply for a job. Its main purpose is to introduce yourself to the potential employer or hiring manager, providing an opportunity to present your skills, qualifications, and experience that are relevant to the job you’re applying for. Additionally, it aims to persuade the hiring manager to consider you for the role. 

Therefore, a strong job application letter serves as your ultimate gateway to your dream job.

• Components of a Job Application Letter

To draft an outstanding application you need to follow the right step to write a letter. Therefore, here are the key components that you should follow:

Include your contact information and the date at the top of the letter, followed by the employer’s contact details.

Begin your letter with a formal greeting to the hiring manager. It’s best to address the letter with the name of the hiring manager. For this, it’s advisable to call the company and ask for the hiring manager’s name as it would look professional. Alternatively, use a generic salutation like “Dear Hiring Manager”.

Craft a standout introduction to build that positive impression from the start of your letter. Your introduction should highlight your relevant skills, experiences, and achievements that make you a suitable candidate for the job.

Highlight what value you can bring to the company with this position. Talk about why you’re the perfect fit for the job; this way, you can showcase your professional skills and stand out from other applicants.

Express your enthusiasm for the position and reiterate your interest in the opportunity. Also, thank the employer for considering your application. End the letter with professional closing for example: “Yours sincerely”, “Best regards”, or “Thanks for your consideration”, followed by your name and signature.

Read More: All You Need to Know About Resume Headlines – With Example

• Tips on How to Write a Job Application Letter

Customize your application letter for the job; formally, it’s best to follow the key components that we discussed above. This way, you can tailor your application letter to each job, highlighting the qualifications and experiences most relevant to the position.

Show your understanding of the company and its values in your application letter as this shows that you are aware of what the company does, and your genuine interest in the position.

Though you have a lot to say and express in your letter, do not go over the board, keep it concise and to the point, focusing on key skills and experiences that align with the role.

It sometimes happens that the hiring manager may not read the entire letter but rather would just find the relevant keywords that match the job requirements. Additionally, incorporating keywords will also help your application stand out to applicant tracking systems (ATS).

Finally, once you have drafted your outstanding job application letter, give a quick check on the grammatical errors to ensure the letter is professionally well formatted without any blunders.

• Best Job Application Letter Format (Example Templates)

Subject: Application for the Role of [Job Title] at [Company Name]

I am writing to express my interest in the [Job Title] position listed on [where you found the job posting]. As a recent graduate from [University/College Name], I am excited about the opportunity to contribute to [Company Name] and grow both personally and professionally.

During my academic studies, I developed strong skills in [relevant skills or coursework]. I am particularly drawn to [specific aspect of the company or job description] and am eager to apply my knowledge and enthusiasm to support [Company Name]’s goals.

I am highly motivated and detail-oriented, and I possess excellent communication skills. I am confident that my academic background and passion for [industry or field] make me a strong candidate for this position.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with the needs of [Company Name].

Best regards,

[Your Name]

Subject: Job Application for [Job Title] Position at [Company Name]

Dear [Hiring Manager’s Name],

I am writing to apply for the [Job Title] position at [Company Name], as listed on [where you found the job posting]. With over [number of years] years of experience in [relevant industry or field], I am excited about the opportunity to bring my expertise to your esteemed organization.

In my current role at [Current Company], I have successfully [mention key achievements or responsibilities]. These experiences have equipped me with strong skills in [relevant skills or competencies], including [specific skills mentioned in the job description].

I am particularly drawn to [specific aspect of the company or job description], and I am confident that my background in [relevant experience or industry] aligns well with the needs of [Company Name].

Thank you for considering my application. I am eager to further discuss how my qualifications and experiences can contribute to the continued success of [Company Name].

Yours Sincerely,

Subject: Expressing Interest in [Job Title] Position at [Company Name]

I am writing to express my interest in the [Job Title] position at [Company Name], as posted on [where you found the job posting]. With [number of years] years of experience in [relevant industry or field], I am confident in my ability to contribute effectively to your team.

In my previous role at [Previous Company], I [briefly mention key responsibilities or achievements]. These experiences have honed my skills in [relevant skills or competencies], and I am eager to apply them to drive success at [Company Name].

I am particularly impressed by [specific aspect of the company or job description], and I am excited about the opportunity to collaborate with the talented team at [Company Name].

Thank you for considering my application. I look forward to the possibility of discussing how my background and expertise align with the needs of your organization.

Read More: Resume Headline For Freshers: 30+ Examples and Tips

Now that you’ve reached the end of this article, you understand that a well-written job application letter can significantly enhance your chances of securing an interview with your dream company in this challenging job market. Therefore, follow these tips, key components, and templates to draft a successful job application letter that impresses your hiring manager. With the right approach, you’ll be one step closer to your next career opportunity.

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How to Write a Cover Letter When You Have No Experience

A s a job seeker, a cover letter is your chance to make a great first impression. It can help you stand out and show your potential as a valuable addition to the team.

Writing a persuasive cover letter without prior work experience can be challenging. But with the right approach, you can make a compelling case for why you're the perfect fit for the job. In this article, we'll help you write an effective cover letter that leaves a lasting impression on your potential employer.

1. Begin With a Strong Opening Statement

Your opening statement should be attention-grabbing and highlight your interest in the position. Start with a brief introduction about yourself and why you're applying for the job. Avoid generic or cliché openings, such as "I am writing to apply for the job opening at your company."

Instead, try to show your personality and interest in the position. If you know someone at the company or have a connection, mention it in the opening statement. For example, "I'm excited to hear about this opportunity from a friend in your marketing department."

Your opening statement should be no more than two to three sentences long. Remember, the goal is to get your potential employer to keep reading and learn more about you.

2. Highlight Your Education and Relevant Coursework

When writing a cover letter, you may want to highlight your education and relevant coursework. Your education provides a strong foundation of knowledge and skills that can be applied to a job. While doing so, mention your degree and any relevant coursework you have completed.

For instance, if you're applying for a marketing role, showcase any relevant marketing coursework or projects. You can also highlight relevant accomplishments. It's important to note that not all achievements will be relevant to every job application.

If your academic achievements are relevant to the position, mention them in your cover letter. Provide specific examples of how they showcase your strengths and potential as a candidate.

3. Focus on Your Strengths and Transferable Skills

Transferable skills are skills that can be applied across different jobs and industries. While demonstrating transferable skills on your CV helps, including them in your cover letter can further enhance your job application.

Common transferable skills include teamwork, leadership, problem-solving, time management, and more. Instead of listing your transferable skills, give specific examples. Share experiences from any team activities where you tackled challenges and found solutions.

4. Mention the Company Values That Align With You

Organizations often emphasize cultural fit during the hiring process. By highlighting your alignment with the company values, you provide evidence of your potential cultural fit for the work environment and team dynamics.

Research the company and identify its important values that resonate with you. Start by visiting the company's official website. Look for sections like "About Us," "Mission and Values," or "Our Culture." You can also check the social media profiles, employee testimonials, or any press releases that highlight the company’s values.

Once you've identified the company values you want to highlight, provide specific examples to support them. Share anecdotes or experiences that showcase how you have lived out these values. For instance, if one of the company values is "collaboration," mention a successful team project where you collaborated.

5. Use Keywords From the Job Description

Many companies use Applicant Tracking Systems (ATS) to screen and filter resumes and cover letters. These systems often scan for specific keywords to identify qualified candidates. By adding the right keywords, you can increase the chances of your cover letter aligning with the employer's requirements.

Pay attention to the specific words and phrases in the job description and mirror them in your cover letter. For instance, if the description mentions "attention to detail" as a required skill, use similar wording to describe your attention to detail in previous projects or assignments.

While it's essential to add relevant keywords, avoid excessive repetition or keyword stuffing. Aim for a natural flow in your writing. Focus on showcasing your skills and experiences rather than forcefully inserting keywords without proper context.

6. Express Your Enthusiasm

Next, as you end your cover letter, show your enthusiasm for the role and the company. It will show your potential employer that you are passionate about the opportunity. Highlight specific aspects of the company or the position that excites you. Refer to the company’s recent projects, initiatives, or achievements that have caught your attention.

While it's important to express enthusiasm, remember to maintain a professional tone in your cover letter. Strike a balance between enthusiasm and professionalism to show your interest and suitability for the role. Use a positive tone throughout your cover letter. Avoid generic phrases and opt for more specific and vivid descriptions that showcase your interests.

7. Proofread Your Cover Letter

After completing your cover letter, take a break before proofreading. This break helps you approach the proofreading process with fresh eyes, making it easier to spot areas that need improvement. Consider using the best spelling and grammar-checking tools or seeking help from a trusted friend or colleague.

Here's an Example of a Cover Letter

Dear [Employer's Name],

I am writing to express my strong interest in the [Position] role at [Company Name]. I was thrilled to learn about this opportunity from my friend, [Friend's Name], who works in your marketing department. From my research and conversations, I have come to admire [Company Name]'s commitment to innovation and its positive impact on the industry.

As a recent graduate with a Bachelor's degree in [Your Field of Study] from [University Name], I have developed a solid foundation in [relevant coursework or major subjects]. Through my coursework, I have gained a deep understanding of [specific concepts or skills relevant to the position], which I believe will contribute to my success in the [Position] role at [Company Name].

At [University Name], I had the privilege of working on various projects that required strong teamwork, problem-solving, and effective communication skills. In my marketing research course, I led a team project where we conducted extensive market analysis. We developed a comprehensive marketing strategy that resulted in a 30% increase in customer engagement for a local business.

Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to further discuss how my qualifications align with the goals and vision of [Company Name].

Once again, I appreciate your time and consideration. I look forward to the possibility of joining the exceptional team at [Company Name] and contributing to its continued success.

[Your Name]

Stand Out With a Compelling Cover Letter

With a well-crafted cover letter, you can convey your potential and convince employers to consider you for the position. Remember to tailor each cover letter to the specific job and company, highlighting the most relevant aspects of your background and showcasing your interest in the opportunity.

• Kurt Cobain
• Steve Albini

The Legendary Letter Steve Albini Sent to Nirvana That Spearheaded ‘In Utero’

by Em Casalena May 10, 2024, 11:10 am

The late producer Steve Albini and Nirvana went hand-in-hand. Albini produced the band’s last album In Utero , and it’s praised as one of their best records to date. But how exactly did he land the major gig that became a cornerstone in his career? Well, it all came down to a proposal letter that Steve Albini wrote to the band.

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Fans were eagerly waiting for Nirvana’s next album after Nevermind catapulted the band to stardom. In a Rolling Stone interview in 1992, frontman Kurt Cobain had said that he wanted the album to show off both extremes that the band was capable of: Raw grunge for some songs and “more candy pop on some of the others.”

Albini was more than capable of delivering exactly that. He was known for his excellent music engineering work and was already a reputable figure in the music industry. He was known for his fast-paced work ethic, but he was also a bit of a controversial figure. That formula seemed perfect for a Nirvana album.

Would In Utero have been such a massive success without Albini? Who knows. But he was, without a doubt, the right man to produce the album and relieve some of the pressure that the band had been feeling in the studio. He was the kind of producer who knew how to make things easy, which is what Nirvana needed at the time.

Steve Albini’s Pitch Letter Landed Him the Nirvana Gig

Before Albini would be able to helm the iconic grunge album, he had to pitch his vision for In Utero to the band. He also had to convince them that he was the perfect person for the job. And the pitch letter he wrote to Nirvana convinced the band members that he could help them create a literal masterpiece in their genre.

The letter can be read in part below:

Steve Albini's incredible letter to a young band named, Nirvana 🤘 RIP Steve Albini. pic.twitter.com/IP5HLNwM3U — Far Out Magazine (@FarOutMag) May 8, 2024

Albini passed away after a heart attack on May 7. His fans, friends, and family have been looking back at his career and legacy since then. We wish his loved ones the best during this difficult time.

Photo by Faith West

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