example of video presentation

How to Make an Eye-catching Video Presentation in Minutes | InVideo

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Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

10 Creative Video Presentation Ideas

Turn your texts, PPTs, PDFs or URLs to video - in minutes.

Making video presentations doesn’t have to be a pie in the sky 🥧

In other words — despite the work it takes — good video presentations aren’t impossible to create.

From developing the video presentation idea to creating all the creative assets, your engaging presentation requires a few steps. But even when you take the right steps, the process might leave you feeling a little bit drained.

As people who not only create hundreds of videos a year (and who also created the software to make those videos), we’ve got a little secret to tell you…

…only rookies start with a blank canvas.

There’s no better way to get your creative juices flowing than by using a framework or example that’s proven to work .

The following engaging video presentation ideas (which are super easy to replicate) are perfect for unleashing your inventiveness. And possibly even get you to produce something similar as early as today.

You can easily use the video editing software Synthesia to duplicate and adapt these stunning video presentations. Just click on the video template to begin!

What should you put in a video presentation to make it creative?

How many times have you seen someone yawn at yet another slideshow? We're betting yes. The thing is, anyone, can make a presentation, but it takes something special to hold someone's attention. 

And it takes something even more special to cement the memory of the message you’re trying to communicate!

There are many creative options to grab and keep attention, but as you work through the following 10 best video presentation ideas, think about how you could make your presentation more interesting by:

• Going against the grain and doing something unexpected 
• Using humor to help with memory and retention 
• Hooking people with a catchy value proposition about why your video is worth watching 
• Use dynamic presentation effects such as music, sound effects, motion graphics and creative transitions 
• Using audio narrative and storytelling to take your audience on a journey 
• Making your presentation CTA easier to follow through with by including resources or a QR code.

1. Playful presentation

This short playful video presentation is perfect for covering lighter topics. The bright color tones create a sense of joy, optimism, and excitement. It starts with an agenda slide where you can easily hook your viewers. And there are many different ways you can use it.

Notable features:

• Bright video clips keep your audience hooked right from the cover slide. 
• Features a wide range of customizable slides that feel similar to a powerpoint presentation — cover, agenda, image, and video slides.
• Boasts different colorful overlays you can change as you, please. 

👉🏻 Click here to use this template.

2. Spring collection presentation template

This light and swift collection video presentation template demonstrates how to gauge interest from the first words in your video. Beautifully designed with light, spring-like tones, you can use it to showcase your work and give a refreshing look to any potentially boring list.

• Video format creates a sense of depth with multiple animations entering the scene.
• Works with pattern interruptions, alternating full-screen with medium video slides.
• Displays bold, large visuals that take up the entire screen.

3. Creative presentation

Telling a story is an excellent way to make a creative video presentation, and this template is perfect for storytelling. Its 6 fully-customizable slides are just a starting point. You can duplicate them and change visual elements to include not just animated pictures but also video footage. It's great for anything like an event presentation to a sales video .

• Introduces a framework for telling a visually strong story that keeps the audience engaged.
• Deviates from the traditional white background , playing with bold colors.
• Takes you through different types of slides — agenda, statement, and 3-step animation.

4. Creative project pitch deck

This is your well-designed, well-delivered template for persuading the audience to take action. It’s professional but also dynamic, so it doesn’t come across as stiff. And the various slide formats and visual effects it juggles are bound to engage your audience during even an educational presentation.

• Facilitates a cinematic experience and holds the audience's attention.
• Includes visually strong chapter divider slides and upbeat music.
• Highlights important messages by switching from no-distraction medium shots to medium close-ups.

5. Creative pitch follow-up

This template easily passes the creativity test. It will best serve the bold ones who want to make a lasting impression with a colorful daring design. And because it makes information recap effortless, it can summarize any kind of data and facilitate retention and engagement.

• Underlines the key points with animated colorful layers.
• Features lots of movement and energetic background music .
• The avatar stands back, allowing relevant information to pop up on the screen.

6. Timeline template

Who says presenting a timeline has to be boring? This template proves you can get creative with presenting a chronological sequence of events. And even though it starts as a corporate timeline, it can easily turn into creative AI video presentations such as a historical or biographical video, project or event recap, product development video, or even just an educational video .

• Alternates enter-scene with exit-scene text & image animations in a beautiful flow.
• Up-tempo background music stands out between the key points in the timeline.
• Fully customizable, can present as many timeline points, events, or steps as needed.

7. Promo video

Whether for a product launch, brand introduction, or event promotion, this video presentation will help you craft a memorable message. You can use this creative presentation to capture attention, create an emotional connection with your audience, and even differentiate from your competitors. 

• Fun visuals that aren’t overshadowed by the avatar’s presence keep the audience's attention.
• Bold, animated typography enters the slide from all directions yet doesn’t feel tiring.
• Lively music creates a sense of energy and maintains the pace by filling empty spaces.

8. Sales deck video

Use this versatile template to build a creative and appealing video presentation sales deck for your product or services. You’ll grab potential buyers by the eyeballs and have them follow you through the entire presentation, all the way to throwing their money at you. 

• Features a lot of movement, right from the cover slide, with animated text and visuals.
• Supports strong arguments with full-screen video templates and lower-third labels.
• Keeps an engaging pace with camera variations and emphasis on certain parts of the script.

9. KPI video presentations

Do you want to communicate your business metrics in a comprehensible and memorable way? With this presentation-style template, you can take your KPI video presentations from mundane to outstanding. All it takes is combining well-structured information with eye-catching visuals. You’ll jolt your audience from their passiveness and inspire them to smash those KPIs by next month.

• Sums up all the relevant information through infographic slides and flawless audio narration.
• Not your typical report presentation design, but rather colorful and cheerful.
• Introduces smooth velocity animations, conveying a serious topic and a more polished look.

10. Media-rich template

You might as well call this video presentation the “Show, don’t tell” template. If you’re looking to convey a story in bold images that take up the screen, this media-rich video will do the trick. It has 7 fully-editable slides you can also duplicate for many different types of professional quality video presentations. And you can use it for brand or product explainers, immersive learning experiences, travel/event videos, or orientation videos.

• Synchronized transitions for memorable intro and outro scenes.
• Variations of full-screen and medium video slides enriched with lower-third motion graphics that work to keep your audience engaged.
• Logo placeholder on top of all slides to ensure brand recognition and capitalize on a highly-creative presentation.

Ready to turn your own video presentation ideas into a reality?

It takes a lot of daring combinations to knock your creative video presentation out of the park. But most video creators don’t afford to go through all that trial and error because they lack the resources. 

When you use an AI video presentation maker like Synthesia, however, your internet browser becomes your playground. See what it’s like to make a quick video in 5 minutes with this free AI video generator . 

You’ll love the demo and you’ll want to go full mode to test all your awesome ideas in a highly creative, easy-to-control environment.

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Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.

What is a video presentation?

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Surya - September 16, 2021 Leave your thoughts. -->

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Let’s all agree, presentations have been there for quite a period of time. Infact the first presentation program was launched way back in 1987 and was available only in Mac. Later Microsoft acquired it and rebranded it as Microsoft Powerpoint. Nowadays presentations are everywhere, be it in educational institutions, companies, organizations, and so many other places. As we evolved over the years, the importance of video also started to grow rapidly which has now lead to presentations take a new format which is Video presentations . 

In this blog, we’ll look at everything that you need to know about video presentations right from the definition to examples,presentation templates, and the best presentation video maker to create video presentations.

Here’s what we’ll be covering in this presentation video ultimate guide:

• Why video presentations are increasingly popular and effective 
• Video presentations stats 
• Types of video presentations
• What is a video presentation maker
• Video presentation template
• How to make a video presentation with PowerPoint
• How to create a personalized video presentation
• Powerpoint video presentation tips
• Best video presentation maker/Software 

A video presentation could be defined as a video in which multiple slides are used along with audio, video narration along with animation, images to communicate certain specific information with an audience in an engaging manner. 

Even after putting a lot of effort into static presentations to make them interactive and engaging there was always a problem of static presentations are lengthy and most cases boring failing to capture the audience’s attention. To give you a perspective, 79% of the audience feel most presentations to be boring.

This particular problem is solved with the usage of video presentations as the size of the duration of a video presentation is brought down drastically. Plus video presentations are easy to consume. Viewers can watch it at their pace and it doesn’t mandate all the stakeholders to be present in a physical or virtual place at the same time. 

• There are over 35 million PowerPoint presentations created every day and presented to an audience of 500 million people.
• 89% of people still use PowerPoint to create presentations out of which 43% say they don’t have an alternative.
• 87% of marketing people use video in their marketing efforts.
• 78% of people consume videos online in a week with 55% consuming videos every day.
• 70% of businesses are creating more videos in 2021 compared to 2020.
• 69% of people prefer to learn about a product through a video.
• Most people turn out of a PowerPoint presentation after 10 minutes. 

Presentation videos are now used for various use cases across different fields. Here is a list of seven different types of video presentations.

1. Sales presentation videos 

Sales video presentations or video prospecting involves sales folks giving a quick outline of what the company and product has to offer to their prospects. Another type of sales presentation video also includes sales enablement presentation videos done by Marketing teams to upskill sales folks for better selling. 

2. Educational presentation videos

Educational presentation videos involve lectures and courses taught by teachers in a live in-person or virtual classroom which are then converted into video lessons for anytime access. 

3. Employee training and development presentation videos 

Employee training and development presentation videos are an essential part of a new employee getting trained and used to the system in place. The training presentation being available in video form helps anyone to access them without any dependency enabling better productivity. 

4. Business planning and review presentation videos 

Business presentations are it planning, review, performance analysis could all be boring and time-consuming. Getting them done as a video version helps in getting key information to all the stakeholders involved. 

5. Fund Raising and Company Pitch presentation videos 

CEOs and founders look for VC funding to take their company to the big stage.  A great presentation video selling the core value proposition of the company and project growth in the upcoming years will help catch the eyes of the investors and land the required funding.

6. Product usage explanation and How to presentation videos

New customers generally require onboarding guidance which includes walkthroughs and how-to presentations. Videos for the same enables users to take a look at them and learn to use the product at their own pace without being overwhelmed.

7. Employee onboarding and orientation presentation videos 

Now with employee onboarding happening virtually, employee onboarding presentation videos are of much importance. Employees get to understand company culture, guidelines, roles, and responsibilities better and in a calmer manner through presentation videos. 

8. Promotional and Marketing presentation videos

Product promotion presentations are often used by Marketing teams in various fields and virtual events. A video presentation, especially an animated video presentation, comes in handy for promoting products. 

The common trend across all these different types of presentation videos is that all of them aren’t just one-time recording and usage but also could be used multiple times which brings down the resource requirements for all of the above use-cases. 

A video presentation maker or a video presentation software is an app that lets you create presentation videos by using existing presentation slides or by creating new presentation slides and then converting them into videos.

There are two types of video presentation software . One that lets you screen record existing presentations and the other one that lets you create presentations by using existing templates which users can customize by adding voice, videos, images, characters, animation, etc. 

Powerpoint being the most used presentation software for creating presentations we are going to look at how to make a video presentation using PowerPoint. There are multiple ways in which you can create a video out of your presentation and we have mentioned the same below. 

Different methods to save a Powerpoint presentation as a video

• Directly saving Powerpoint file as a video presentation 
• Using a screen recorder to record the presentation in slideshow mode
• Using a screen recorder to record the presentation in the slideshow mode with a webcam overlay 

Method one:

Microsoft enables you to directly save your PowerPoint presentation as a video. Once you’re done with your presentation you’ll have to select > File > Export > Video . You can also decide to save it at the video quality of your choice which ranges from 4K HD to 480P. But remember the videos aren’t uploaded to the cloud so the better resolution you choose, the bigger will be the video size. The default video format will be MP4 or WMV.

Few things to know while saving PowerPoint presentations using this method:

• Users can choose the time spent on each slide. By default, the time spent on each slide will be five seconds. So if your video is 20 slides and you choose the default five seconds per slide the PowerPoint presentation video will be of 100 secs.
• Alternatively, you can choose manual slide timing if you feel you need to narrate more/less in a few specific slides.
• You can decide to add narrations, audio, annotate on screen, clear annotations, record webcam as well. The webcam recording is however available only in Office 365.
• You can also upload it to Microsoft streams for quick access within your organization. 

Method two:

Alternatively, you can save the presentation in PowerPoint Show format(.ppsx) . This directly opens the presentation in a slideshow format for viewers. 

Using a screen recorder to record the presentation in slideshow mode 

Although Powerpoint lets you record presentations with narration and even video in some versions, it’s quite a complex process that takes a lot of time and effort. This is where PowerPoint screen recording tools come in handy. The PowerPoint recorders enable you to quickly and easily record your presentation, customize them based on your expectations, and share it with others. 

Here is a list of the Best PowerPoint screen recorders for you to choose the best tool. 

One of the best PowerPoint screen recorders is Vmaker as it’s completely free to record an unlimited number of recordings, and comes without any watermarks. Let's take a look on how to record PowerPoint presentations using Vmaker.

Here is a step by step guide on how to screen record PowerPoint presentations with audio

• Step 1: Sign up or Sign in to Vmaker and install the chrome extension .If you’re a Mac or Windows user, you can download and install the Vmaker's Screen Recorder for Mac or Vmaker's Screen Recorder for Windows .
• Step 2: Open the PowerPoint presentation that you want to record.
• Step 3: Launch the Vmaker app or chrome extension.
• Step 4: Choose screen recording mode with audio enabled and click on start recording to begin recording your presentation.
• Step 5: Add audio through narration, annotate screen, mute/unmute microphone, pause/resume recording as you wish.
• Step 6: Click on finish recording to complete your PowerPoint screen recording.
• Step 7: The video gets uploaded to the cloud in a few seconds irrespective of the video size. You can then edit, fine-tune, and then share it.

Adding a live webcam video to a PowerPoint presentation is also easier through Vmaker.

The steps and flow are pretty much the same with only the mode being different.

• Step 1: Sign up or Sign in to Vmaker and install the Mac application  
• Step 4: Choose screen plus webcam recording mode with audio enabled and click on start recording to begin recording your presentation.
• Step 6: Click on finish recording to complete your PowerPoint screen recording. 

Video guide on how to record PowerPoint presentation with audio and video

As mentioned earlier you can also create video presentations from scratch up by using online presentation makers. Online presentation makers enable you to create stunning video presentations by adding a range of things right from the text, audio, video, background, avatars, video screen recording , animations, transitions, effects, and much more. 

Users can decide either to start with a blank presentation or choose an existing template and start personalizing it based on their needs. 

Video presentation templates come in handy, especially for ones looking to create quick video presentations. You can choose any one of the templates based on your requirement and quickly edit the essential details to produce your video presentation.

Bonus: Screen Recording 101: Ultimate Resource Guide

Now that we have understood the importance of video presentations and learned how to create video presentations let’s take a look at some video presentation ideas and tips to create engaging video presentations.

Video presentations can further be enhanced by implementing certain ideas that will enable them to be engaging, seamless, and smooth for the audience. Here are some ideas that will help you create visually engaging video presentations.

• Give your first slide a powerful statement that resonates with your entire presentation video 

Use characters, images, and illustrations throughout your video presentation

Ensure all slides tell a story and connect with the powerful first statement , maintain similar font size consistently throughout the presentation videos.

• Use transitions and motion graphics to make your presentation visually appealing 

Ask Questions, polls, share quotes in between the video to keep viewers engaged

Conclude strongly proving or supporting your first statement, give a powerful statement that resonates with the video.

Keep the first slide of your presentation video short concise and to the point resonating with what is the key topic being covered in the video. In the example above you could see the video is about avoiding single-use plastics and that is clearly mentioned to set the tone for the video.

Using Animations, videos, images, illustrations adds value to the video presentation and helps convey the message clearly to the audience. In the above example, there is a video of a plastic bag flying to support the text given in the slide.

Ensure that the messaging in all slides of the video presentation connects with the message in the first slide. Here in this example, you can see that the slide talks about plastic taking a long time to break down which directly connects with the why you should avoid single-use plastics message in the first slide.

To offer a great visual experience for the viewers it is important to use fonts, colors, and text consistently in the video. Here in this sample presentation video, you could see font, text, spacing, amount of content, and color being uniform throughout offering a great visual experience for viewers.

Use transitions and motion graphics to make your presentation visually appealing

Transitions and motion graphics help while presenting the video presentation as the time in between helps the presenter prepare what to convey and also builds curiosity amongst the audience. In the example above you could see a wide range of transitions being available for usage on the video presentation. 

One of the major factors that differentiate a good and great PowerPoint presentation is how engaged the audience are throughout the presentation. Usage of stats, quotes, polls, questions in a video presentation enables the viewers to be engaged throughout the presentation. For instance, in this presentation video above the creator has used stats along with the right illustration which is a great hook in keeping the audience engaged.

The conclusion to a video presentation is as important as the first statement and it is important to finish the video presentation by supporting or proving what was conveyed in the first slide. In this reference, the creator has brilliantly made a powerful statement to support the need to avoid single-use plastic.

Following up on what we offered in the above section here are some tips to keep in mind while creating video presentations.

• Define the purpose of the video

Identify the target audience for the video

• Decide on the script, images, and illustrations for the video

Avoid using complex language and tone for the video 

Ensure you have a good video presentation maker for creating the video, avoid trying to convey too much of information in one go , make the intro and conclusion as powerful as possible, define the purpose of the presentation video.

Often ignored but the most important step in presentation video creation is the purpose definition stage. List out the key goals that you want to achieve by creating the presentation video and then pick up the most important goal that resonates with the video creation as your purpose. By defining the purpose of the video the next steps will be simplified. The purpose of the video will also automatically help in identifying the target audience of the video, brainstorming ideas for the video.

The target audience are the group of people who’ll potentially watch your videos once you publish them. Identifying and getting to know your audience enables you to decide on what exactly you’ll convey in the video, how you’ll convey the message, and not just that but also define the length of the presentation video.

Decide on the Script, Images, and Illustrations 

Write the script keeping in mind the purpose of the video and the target audience you are creating the video. Decide on the relevant images, videos, gifs, and illustrations to support the text on the script. By doing so early allows creators the time to make any changes to text based on the creatives and vice versa.

The sole purpose of PowerPoint presentations is to convey information in a simpler and meaningful manner. Using complex language, data and tone defeats the purpose. Keep the language simple, break down, visualize data as much as possible, and use a subtle tone throughout the presentation video.

Earlier presentation videos were being made using multiple tools which included a presentation tool, video editor, video hosting platforms. But now we have all-in-one video presentation makers that lets you do everything right from creating to sharing the video presentation. Ensure that you pick up the right PowerPoint video maker based on your video creation needs.

Here is an elaborate list of the best PowerPoint presentation makers for you to choose from.

The beauty of presentation videos is that you get to present them. So with that being the case adding too much stuff that you have to talk about as content on each slide doesn’t make any sense. Keep the content less and break down the information to be conveyed based on each slide so that you don’t end up sharing too much information in one particular slide alone.

The opening and closing slides of your video presentation hold the key to making an impact. Make the intro and conclusion as powerful as possible by interconnecting them. By doing so anyone watching the video presentation will have a takeaway from the presentation which creates a lasting impression.

Here are a few tips specifically for creating PowerPoint video presentations. The below tips are tailored to help you improve your PowerPoint video creation. 

• Decide on the font, color, and text content in each slide 
• Keep the content in each slide as short as possible 
• Support your content in each slide with powerful illustrations and data

Use transitions and effects but ensure that they’re not overused

Use high-quality images that are rich .

• Visualize charts, graphs, tables and add color to them 

Decide on the font, color, and text content in each slide

The minor details like font, sizing, color, and the volume of content in each slide play a key role in video presentations. Define the fonts and the size of the fonts that will be used in the presentation. Ensure that the amount of content on each slide is uniform. Making sure small details like this are looked into aids in the creation of the best PowerPoint video presentations. 

Keep the content as short as possible

Ensure that there is a lot of empty space in the slide and the content is kept minimum. This ensures a pleasant viewing experience when the presentation is converted into a video. As there will be narration in video presentations the explanation can be done over voice rather than adding texts in the PowerPoint slides.

Support your content with powerful illustrations and data

Adding illustrations and highlighting key data will help in engaging your audience as they’ll be paying key attention to what is being presented. Illustrations also enable you to offer a visually engaging video presentation keeping your audience engaged and hooked.

Using the built-in transitions and animations in Powerpoint is the quickest and easiest way to add an extra dimension to your presentation. Smartly ensure that you use the animations and transitions effectively so that it adds to the quality of your presentation. Also, overusing them by making excessive use of it in every slide will make the presentation look clumsy.

It’s important to have images across the presentation and the usage of images adds immense value to the presentation. Also, it is key to use high-quality ones as the usage of not-so-great ones really brings down the quality of video presentations.

Visualize charts, graphs, tables and add color to them

Using charts, tables and graphs helps the audience visualize data better. The video viewers can easily resonate with the insights shared in the narration with the visuals available on the video. Powerpoint comes with a built-in data visualization feature that enables you to create charts, graphs, tables with ease and convert them into videos.

Here is our list of the five best PowerPoint recorders for creating video presentations mainly using screen recording.  

• Vmaker 
• Panapto 
• Techsmith Camtasia 
• Ispring 

If you’re looking to create video presentations by using templates, animations, characters, transitions, voiceovers, images, etc then the best option would be Animaker Deck . Animaker deck is a free avatar-powered presentation video maker. 

This guide should have given you a comprehensive idea about presentation videos, the different types of presentation videos, and how to go about it in terms of planning, creation, and sharing. Do check out and start using Vmaker presentation video maker and create stunning presentation videos with ease. 

If you enjoyed reading the above article, then here are a few more cherry-picked articles you might be interested in reading further!

The Ultimate Guide to Create an Instructional Video Without a Script

A Complete Guide On Product Videos ~ Definition, Types and Tips

Ultimate How-to Video Guide with Examples, Tips, and Ideas

Step by Step Guide: How to record Skype calls

How to screen record on Mac with audio

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation ?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports.

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all.

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. Alternatively, check our article about how to insert a video into PowerPoint .

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9 Video Presentation Ideas to Keep Your Audience Awake

(Updated 07-05-2024)

The Video Advantage: Trends & Strategies for Content Marketers 2024

Whether you’re a seasoned marketer or just starting out, staying ahead of the curve is crucial. This ebook is designed to help you take advantage of the biggest content and video trends this year.

Let’s be honest: we’re all bored to death of dull, static PowerPoint presentations.

In fact, most people switch off just 10 minutes into a traditional presentation . Despite this, Microsoft PowerPoint is still the first port of call for 89% of people when they need to make a slideshow.

Next time you need to put together a presentation for your team, consider doing things differently. Video presentations are dynamic, engaging, and better at keeping your audience’s attention than a PowerPoint or Google Slides presentation .

Create a stunning video in minutes

Why should you use video presentations.

The numbers are clear: people like video . In fact, 78% of people report watching online video content every week, with 55% watching videos every day — so it’s a format we’re all used to. And according to Social Media Week, viewers retain 95% of a message when they learn it through a video, which makes it a great tool for business presentations.

Here are four more benefits of using video presentations over traditional ones .  

They’re easy to digest

The length of a traditional professional presentation depends on the presenter’s delivery and how long it takes an audience to read your PowerPoint slides. But since you’ll always know exactly how long a video presentation is, you can easily slot them into meetings without fear of running over. And your audience is much less likely to switch off if they’re told how long the video is before it starts .

Video lends itself very well to short-form content — and video presentations are no different. A short video can easily be sent out in an email to deliver a quick message. Learn more on video email marketing in this blog post.

What about industry-specific content?

You're right, industry-specific content is often complex for outsiders or too boring for insiders. Why not capture your audience with video? Just make sure that your content is relevant to your target group by educating, informing or entertaining them! You're working in healthcare industry? Perfect, find everything related to healthcare video marketing in this blog article.

They’re dynamic

A video presentation can (and should) include music, images, GIFs and dynamic transitions which help keep your audience engaged far more than a static PowerPoint. These visuals and moving graphics reinforce your message and drive home your audience’s understanding .

Curious about how to effortlessly create engaging videos? Look no further than PlayPlay's video presentation maker . Our tool empowers you to craft professional videos in no time.

They’re persuasive

Visual information is processed faster than text . So it makes sense to reinforce your message with visual cues such as arrows, icons, and fonts of different colors and sizes. With a video presentation, you can also use music to complement your message and help persuade your audience to take action.

They’re accessible (any time and anywhere)

In this new world, we’re all getting used to WFH and WFA (work-from-anywhere) policies. So it’s more important than ever to find new ways to transmit information to your staff, customers, and stakeholders . A video presentation is easier to share online than a traditional one, and can be watched multiple times — so there’s no need to worry if your team doesn't pick up everything the first time around. Discover how to make a presentation with our best steps and tips in this article.

Create a video presentation in minutes

9 video presentation ideas to keep your audience from snoozing.

Video presentations are versatile and can be used for a whole variety of purposes. While a PowerPoint presentation risks putting your audience to sleep before you get through the first three slides, a stand-out video will wake them up and drive your message home.

And, as an added bonus, if public speaking’s not your strong point, no worries. You can just hit the play button and let the video do the hard work.

Here are 9 video presentation ideas you could try for your business .

#1. Product launches

If you have a new product to show off to your customers, don’t put them off before they’ve even seen it with a slide deck that puts them to sleep.

Instead, bring your product to life and impress your viewers with an engaging video presentation that showcases its features and benefits and drums up the excitement it deserves. Discover all the tips on how to make engaging videos .

Take a look at this example from financial services company Acorns, announcing their new debit card. They do a great job of using interesting graphics to keep viewers engaged, and on-screen text to complement the audio narration and reinforce the message.

#2. Sales presentations

Sales teams want to get your prospective clients excited about your products. But let’s be honest: your run-of-the-mill business presentation full of dry data doesn’t make that easy. Even for the most rehearsed and confident presenters.

With a video presentation, however, you can incorporate infographics, music, and even humor — all while transmitting that all-important message . Since video presentations are easy to send online (or host on a dedicated landing page), you can even use them as part of your sales outreach efforts.

Account-based marketing with Terminus (in 3 minutes!) This really original sales presentation by SaaS marketing tool Terminus uses a combination of visual aids, animations, graphics, and plenty of humor to highlight their product’s features and real-life benefits for their target customer — in a way they’ll likely remember.

#3. Onboarding for new recruits

Onboarding presentations are an important tool for familiarizing new hires with the people and processes that make up your company . However, first days can be overwhelming and your new recruits may not necessarily retain everything the first time. You can make things easier on them by sending a link to an online presentation that they can easily refer back to when needed.

Welcome to the Future - Discover STATION F's New Onboarding Video

Video onboarding presentations also allow you to inject a little humor and give new recruits a taste of your company’s personality — like in this excellent example from Station F .

#4. Q&A sessions

Another great video presentation idea is to record Q&A sessions and edit them into a quick presentation . By displaying the questions as text, interspersed with short recorded answers, you can create a compelling video that’s naturally divided into digestible chunks.

Student Officer Q&A Highlights - Queen's Campus - Durham Student's Union In this video presentation by the Students’ Union at Durham University, the questions make for natural breaks in the video, and the addition of music helps to tie things together for the viewer.

#5. Explainers or tutorials

Honestly, how many times have you sat through a presentation on how to use a new tool or piece of software , and remembered practically none of it once you got back to your desk? With an explainer video presentation, you don’t need to worry, as you and your team will be able to look back over it as many times as you need to.

Trello | Take A Tour Of Trello Trello uses video storytelling to demonstrate how their tool could be used by a real business. Not only is this technique far more engaging than simply walking through the features, demonstrating it with a real use case gives viewers a much better idea of how they could apply it to their own workflow.

#6. Internal announcements

You can use video presentations to keep employees up-to-date on new hires, projects, acquisitions, or anything else they need to know about. Their format means they’re easy to distribute company-wide even in large organisations, without needing to gather everyone together.

NEAT Method Acquisition Announcement!

This presentation announcing NEAT’s acquisition by Whitmore could work as an internal or external announcement, and the combination of useful information and humor makes for a compelling video that keeps people engaged.

#7. Project highlights or upcoming projects

If you need to share the progress of a project with internal or external stakeholders , a video presentation is one of the most engaging ways to do it. You can share key statistics, facts and information without being too dry. Video presentations are also a great way to communicate visually about upcoming projects.  

Coca-Cola Content 2020 Initiative Strategy Video - Parts I & II

For example, take a look at the internal video marketing strategy of Coca-Cola. The cute, animated presentation design and the use of text to reinforce the voice-over narration work to keep the audience focused and engaged.

#8. Quarterly or annual business results

Just the words “quarterly business review” are enough to make all but the most seasoned business analysts start yawning. And long, number-heavy presentations are an easy way to guarantee a sleepy crowd during a keynote. With video, you can create a dynamic presentation that highlights those key statistics, interviews and quotes through animation, images and videos to keep your audience engaged (and awake).

Shell's first quarter 2021 results presentation | Investor Relations In this video, Shell shares their first quarter 2021 results with a combination of live narration, visual displays of data such as diagrams and charts, and brand-consistent graphics.

#9. Event promotions

Got an upcoming event and want to get the word out ? An event video presentation is easy to send out online, and lets you share key details about the event in a digestible format.

The World's Largest Online Advertising Event | Ad World 2020

This promotional video for Ad World’s 2020 conference uses music and fast, eye-catching graphics to grab its audience’s attention, and presents key details about the event in a way that drums up anticipation. You want to create as much buzz as possible around your next event? Test viral video marketing !

Next time you need to deliver a presentation, consider ditching the boring PowerPoint and creating a dynamic, engaging, and interactive video presentation instead — your team will thank you.

And creating effective presentations that engage your audience doesn’t have to be complicated — with the right tools. With PlayPlay ’s intuitive video creation platform, you can create your own professional-quality video presentations in no time, with no editing expertise needed. Plus, the colors, logo and fonts are all customizable so you can make sure they’re in line with your branding. Why not start your 7-day free trial in time for your next presentation?

Jaymi Onorato

Demand Generation Manager, North America

Jaymi is a growth-focused B2B marketing leader driving demand generation for North America at PlayPlay. Jaymi advocates for inclusivity in tech and women in leadership.

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19 Video Presentation Tips to help you give a great presentation (even if you hate the way you look on camera)

by Kolarele Sonaike

I know you don’t want to hear it, but video is eating the world!

Video is everywhere. it’s taking over everything. video even killed the radio star.

Vlogging; sales promo videos; skype; online video workshops; Facebook feeds; Youtube; Instagram; Facetime; webinars; Periscope; video conferencing. There’s no getting away from the video presentation (or the video presentation tips you’ll get from friends and family).

At some point, you’re going to have to get comfortable giving a video presentation – even if you hate the way you look on camera and you cringe listening to the sound of your voice played back to you.

Fortunately, like most things public speaking, you can go a long way with some careful techniques, eliminating silly mistakes, and good old fashioned practice.

To warm things up, how about a short clip in how not to do video. Take a minute to watch ‘Little’ Marco Rubio’s painful delivery of the official Republican response to Obama’s State of the Union address in 2013. It’ll make you feel better about your own struggles.

(Keep the FREE CHECKLIST – 19 Video Presentation Tips to hand for the next time you’re on camera)

(or And you’ll definitely want to take my Free Video Workshop Series: Why most speeches suck and how to make sure yours wont’.

So, now that you’ve had your own sip of water, let’s begin with my own video presentation tips:

There’s basically three key aspects to giving a great video presentation:

• The Technicalities.
• What you say.
• How you say it.

The Technicalities

So, you’re going to speak on video. Just pull out your camera or smartphone and start recording, right? Wrong!

Before you even think about hitting the record button, there are a whole load of technicalities you should sort out first.

1) AUDIO – Get a damn good microphone

As counterintuitive as it may sound, the single most important factor in a good video, is the audio quality. People will readily watch a shaky, grainy, amateur video with good sound, but force them to struggle to hear what’s being said and they’ll switch off in seconds.

A good mic is a great investment.

For video, a lavalier lapel mic is excellent as it sits close to your mouth so picks everything up strongly. I personally use the Rode Smartlav+ Lavalier Mic as it’s pretty cheap, plugs into my iPhone, but still gives good sound. For a USB mic to record straight to computer, I love the Blue Yeti USB Mic , which has great sound and a cool old school look.

2) ELIMINATE AMBIENT NOISE – Close the windows

Still on sound, you want to find a quiet spot to do your recording. Close all the windows, and ask your neighbour to turn the music down or suspend the lawn mowing whilst you record. You’d be surprised how much environmental noise gets picked up.

3) DON’T OVER WORRY ABOUT THE CAMERA

Despite the fact that people often get consumed by the type of camera to be used, this is actually one of the least problems you will have. Nowadays cameras are just so damn good you are almost always guaranteed to get decent HD footage.

I do all my recordings with my iPhone 6 and it’s sufficient for my needs. Any half-decent smartphone, or camera, now records nearly as well as the highest spec video recorders of yesteryear. So, unless you need to shoot at Hollywood blockbuster levels, just find a camera that isn’t too old and consider that box ticked off.

4) LIGHTING – not overhead!

Do think about lighting.

Next to good audio, it’s another one of those big technicalities that can have a big impact on the quality of your video. (Amazon have some good options like this one )

Don’t put any lights or windows behind you. They’ll mess with the light levels on your video. Don’t stand under your room spotlights – especially if the top of your head gets really shiny like mine!

Go for bright, soft lighting coming from behind the camera to light up your beautiful face.

5) BACKGROUND – not just a white wall, please!

White walls are boring. Have something innocuous but discernible in the background. Don’t be afraid to show your natural environment e.g. bookcases, plants, painting – as long as they are not too distracting.

I love my podcasts and video blogs, especially anything done by Pat Flynn of the Smart Passive Income .

He does his videos in his office with books, pictures and files in the background.

6) FRAMING – don’t put yourself dead centre.

You may want to be the centre of attention, but don’t put yourself bang in the centre of your video. It’s a neuroscientific thing, but basically, you want to be slightly off centre to the left or right, rather than directly in the middle of the frame – again check out my man Pat above. He’s ever so slightly to the left of centre. It also leaves a nice space for any text overlay you want to do.

7) CAMERA HEIGHT – don’t show us the inside of your nostrils

Your frame should be slightly off centre, but the camera height can be dead centre.

Be careful of the angle though. The lens should either be directly level or be pointing ever so slightly downwards towards your face.

Try to avoid the Blair Witch Project ‘up the nostrils’ approach.

It’s just not a great look.

So, those are the technicalities. Now for the sexier stuff.

(Did I mention the video presentation tips checklist that goes with this article?)

WHAT YOU SAY

8) preparation – yes, you’ve heard it before but i’m saying it again.

What can I say? If you take one thing from all my articles combined (though I hope there are other things of value that I’ve said), it will be this: PREPARATION. PREPARATION. PREPARATION IS EVERYTHING. Fortunately, I’ve got you covered with this handy checklist called the Ultimate Speech Preparation Checklist

Don’t start speaking til you know exactly what it is you want to say.

9) KEEP IT SHORT

If people are watching you on video, chances are they have many other distractions competing for their time and attention – that YouTube clip of the baby biting his brother’s finger; facebook notifications popping up every 30 seconds; that email from their boss that has to be answered.

Keep it short. Keep it engaging. If it’s going online, remember that anything longer than 3 minutes will experience a sharp drop off in audience viewing.

10) HAVE A POINT – the video will be around for eternity

Most speeches last minutes. Unless someone erases it, your video presentation will last a lifetime, so be sure to have a point to what you’re going to say or people will be watching your pointless video for generations to come.

Don’t ramble. Don’t waffle. Get to the point.

11) USE A STRONG STRUCTURE

However compelling the content of your speech, it will fall flat if it is not set within a strong structure that carries your audience towards a strong climactic conclusion.

And, you guessed it, here’s a Speech Structure Checklist to help you work out a great structure for your presentation.

12) SIMPLE WORDS

Video is no place for tongue twisters so use short simple words.

Don’t forget to sign up for my Free Video Series Workshop on how not to give a speech that sucks  and download the free checklist on my video presentation tips to help with your next video presentation

HOW YOU SAY IT

In the iconic scene of one of my favourite films, Broadcast News, journalist Aaron, finally gets the chance he has been angling for his entire career, to present as a news anchor. What follows is movie gold, as he nervously sweats his way through the news segment to learn that there is a vast difference between writing and presenting.

Here are the things to consider about how you present on video.

13) WHAT YOU WEAR

No need to over-worry about what you wear as long as you avoid some basic mistakes. Don’t wear stripes or overly bold patterns (they look odd on camera). Don’t wear clunky jewellery. Do try to match your appearance to the impression you want to project about yourself i.e. dress formally if trying to convey a sense of professionalism; dress down if trying to look casual.

I don’t know enough about makeup to say what you should or shouldn’t do about it. If you suffer from shiny head and shiny face syndrome like me, then some powder apparently will dampen that down – never tried it personally despite my wife’s urging – so this is just what the internet suggests!

14) CONSIDER A TELEPROMPTER

How do you remember what you’re going to say? There are techniques you can use ( as I’ve talked about before ) but the great thing about video is that you can have an entire script in front of you, if you so wish.

I tend to forget my words when in front of a camera, so if recording at home, I love the Teleprompter app on my iPad , which just eliminates that particular worry.

Another trick I’ve used is to stick talking points up on a wall behind the camera in the right order to help keep me on track. And of course, there’s always editing if you are in charge of the video.

15) BE YOURSELF – only more

The camera is a microscope. It reveals authenticity and exposes fakeness. So be yourself, and no one else. But, be even more of yourself than you are in real life (if that makes sense). Dial it up a few notches so your true personality fills the screen.

Keep your energy levels up.

16) TALK TO THE CAMERA LIKE IT’S YOUR FIRST DATE

If memory serves me right (it’s been a very long time) you are on best behaviour on a first date, and you make every effort to look into the eyes of your date. Your own eyes are lively and smiley and you speak with an earnest intensity, as you try to interest and impress your date. (Ah, the fun of youth.)

You basically want to do that!

17) GOOD POSTURE – Sit up straight (like your mama told you)

What feels odd in person, looks good on camera.

Think about the way people pose for red carpet shots (like the ladies of the wonderfully uplifting Hidden Figures movie). No one stands like that in real life, but on camera it looks great.

Sit or stand straight, even if it’s uncomfortable. Don’t hunch over, don’t use odd angles.

I have sloping shoulders (again according to Mrs S) so when recording on camera I actually lift my shoulders up ever so slightly. It feels odd, even fake, but it works.

We are psychologically wired to be more accepting and attracted to symmetry. So aim for clear, straight lines where you can.

18) USE YOUR HANDS – but not too much

Movement is fine, but too much is distracting.

Don’t be afraid to use hand gestures (studies show that complex thinkers use more hand gestures). Just don’t over do it. The camera is a microscope remember. It amplifies everything.

19) PRACTICE. PRACTICE. PRACTICE

The other half of Preparation is Practice. There is no substitute for it. If you asked for my personal #1 of all the video presentation tips, it would be this one.

Record yourself on camera and force yourself to watch it back (but leave a week between recording and reviewing it as you can’t be objective immediately afterwards).

Send it to a trusted friend and get their feedback. If you really want to go for it, give them a questionnaire to complete to get some dispassionate commentary e.g.

On a scale of 1 – 10:

How engaging was I?

How clear was my message?

How good was the sound?

How sharp was the video image?

How naturally do I come across on camera?

There you go! 19 Video Presentation Tips (and one Checklist)

Now, in case you are wondering whether I really do practise what I preach (and I seem to do a whole load of preaching), the answer is: I don’t! Got to be honest. No one gets everything right, however much we try. So here’s a video I recorded for a crowdfunding campaign I worked on for the charity The 100 Black Men of London.

Can you spot how many of the 19 steps I didn’t apply?

If you’ve got this far, why not keep going with “How to make an audience love you. Give them a car”

Kolarele sonaike, the great speech consultancy, p.s. i’m running some free 1-2-1 coaching sessions on communication skills. this is a deep coaching session so grab your spot now https://www.greatspeech.co/book-a-call/, pin it on pinterest.

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11 Video Presentation Tips to Keep Your Audience Engaged

Kayte yerga grady.

March 19, 2021

Featured in:

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Video presentation is tough. Being confident, keeping an audience focused, and having engaging content are hard things to do in person, let alone virtually. Companies are relying on virtual presentations now more than ever before, and it can be a challenge. But with the right video presentation tips, you and your team can create effective video presentations that connect you to your audience and provide them with something of value.

Our team at BombBomb knows a thing or two about what it takes to host a successful online video presentation.

In fact, Alicia Berruti, BomBomb National Speaker, and Kevin Andrews, BombBomb Client Enablement Manager, are regularly on camera presenting to hundreds (sometimes even thousands) of people. Keep reading for their favorite tips for making a video presentation that will help your team connect and engage their audience from start to finish.

Video Presentation Tips for Live Presentations

It’s no secret that live virtual presentations come with a unique set of challenges. Putting together an engaging presentation that effectively reaches an audience, while interacting with them from behind a screen can be difficult without the right techniques.

So what are some ways to make a virtual live presentation engaging and effective?

1. Consider Value First

When learning how to make a video presentation, Alicia says, “It’s important to consider the value you want to provide first.” What do you want your audience to know? Is your goal to help with a problem? Are you trying to teach them something?

Start with what you want to accomplish, and then work backward. This will help your video presentation provide the value you intend it to.

2. Engage Your Audience

It can be challenging for your team to gauge audience interest while live-streaming when they aren’t face to face with them. When you present in person, you can see people laugh at your jokes, nod in understanding, and take notes. Virtually, it’s hard to feel this same level of connection.

Both Alicia and Kevin say engaging your audience virtually just as important as it is in person. They aim to do this during every presentation (even if the connection isn’t the same for them).

So what are some ways to create connection and ensure audience members stay focused throughout the presentation?

Bring back focus with engaging phrases

Use phrases such as, “You’re really going to want to listen to this.” or “Pay attention to what I say next. It’s really important.” These phrases grab attention and put the focus on what’s coming up next.

Get personal

Everyone likes a great story. Create an emotional connection by sharing stories and anecdotes. Just because presenters can’t see the reaction doesn’t mean the audience doesn’t feel a sense of connection. And because they feel this connection, the audience is more likely to stay engaged.

Build in reflective moments

Ask viewers to consider something specific. For example, “Think about three questions you receive every day that you can answer using video.” After a brief silence, they’re able to refocus.

Get the audience engaged and use the names you see in the chat or on their screens throughout the presentation. Using names establishes familiarity and fosters genuine connection.

3. Use a Chat Moderator

Trying to field questions and comments or solve tech problems while presenting live can disrupt entire presentations. Starting and stopping to address every individual audience member’s questions or concerns makes it difficult to keep a presentation on track.

Having a moderator in the chat is the key to interacting with the audience while still delivering a smooth presentation. A moderator can filter through the chat and find applicable content to pass onto the presenter without creating unnecessary disruptions.

4. Host a Question and Answer Session

When it comes to questions, there’s a noticeable difference between presenting in person and presenting virtually.

Alicia has observed that, in person, questions tend to be meaningful, and the answers usually apply to almost everyone. With digital anonymity, the audience tends to be asking questions that are more person-specific. For example, they may ask for tech support or information they missed during a specific part of the presentation.

To avoid significant interruptions, include a 10 to 15-minute question and answer session at the end of every presentation. If the audience is small, take it one step further, and offer video conferencing opportunities or contact information like an email address to go over individual concerns.

5. Embrace Interruptions and Distractions

The opportunity you and your team have when presenting virtually is to share and showcase your humanity.

Perfection isn’t the goal when presenting to an audience — connection is. Interruptions and distractions are all part of life. For instance, dogs barking, phone calls, children in the background, or a doorbell ringing — these are distractions and interruptions everyone faces. Seeing someone embrace the more challenging aspects of daily life while presenting will encourage your audience to embrace who they are. As a result, they’ll feel more connected to you.

6. Have Confidence

All of these live video presentation tips will help you create an interactive video presentation. But nothing will make you and your team more convincing or establish trust with an audience more than having confidence on video. If you want an audience to believe in your message, you have to be confident.

“Focus on the value of what you’re presenting instead of thinking about how you look on camera.” — Alicia Berruti, BombBomb National Speaker

Having confidence on camera can be difficult for you and your team, especially if you aren’t comfortable using video. So what are some ways you can become more confident on camera?

• If you can’t watch yourself on camera without being critical — don’t. • Disengage with the negative voices in your mind. • Focus on the value of what you’re presenting. • Step away from self-limiting beliefs.

If you’re looking for more guidance on having confidence on camera, this article can help.

Video Presentation Tips for Prerecorded Presentations

You already have some fantastic video presentation techniques for live videos, but prerecorded presentations can also be tough to master.

Watch the video below and keep reading for five more video presentation tips that will help you and your team make prerecorded presentations that will engage your viewers from beginning to end.

7. Create Expectations

Create expectations for your audience by letting them know what you’re going to talk about ahead of time. Lead with an agenda that goes over what they can expect.

( Tip: When creating expectations, tease the value of what’s going to come later. Hint that something important your audience doesn’t want to miss is going to be addressed. But, don’t entirely give away what it is that you’re going to talk about.)

8. Don’t Depend on Your Deck

When you’re reviewing your video presentation ideas, it’s important to remember to leave room for personalization. Reading from a deck of slides makes presentations feel robotic and does little to engage your viewers. If an audience can get everything they need from a slide deck, what value are you providing?

Kevin says it’s also essential to keep notes with talking points that aren’t visible to your viewers. And while recording, expand on those notes and the slides themselves. Doing this will add personality and some humanity to the presentation while still hitting those key points. (And it will keep your presentation from feeling over-rehearsed.)

9. Be Respectful of Time

It may be hard to get your point across in a limited amount of time, but your audience is busy, and their time is valuable.

Try to keep prerecorded presentations to an hour. Start by letting your viewers know beforehand how long the presentation is going to take. Remind them that you know they’re busy and acknowledge that their time is valuable. Then, when you hit that expected time limit, it’s important to wrap it up.

10. Reject Perfection

One of the struggles of prerecording a presentation is the innate desire for perfection. The ability to start over because the presentation isn’t live only amplifies this.

“Don’t get caught up in perfection. Your good is good enough.” — Kevin Andrews, BombBomb Client Enablement Manager

Being your imperfect, authentic self and embracing tech problems or misspoken words can be tough when you can re-record. But welcoming these stumbles will keep your viewers interested in what you have to say. This is because you’re showing up as a vulnerable person with flaws and struggles like everyone else. Embracing these struggles helps your viewers identify with you on a deeper, human level.

11. Break It Up

Especially when you’re prerecording a presentation, breaking monotony is important.

When your presentation is about half over, break it up with a brief summary of what you’ve already discussed and an overview of the remainder of the presentation. This can help bring back your viewers’ focus and remind them of the value of what’s to come.

Creating a Prerecorded Video Presentation With BombBomb

There isn’t always time to present live online, even virtually. But creating a prerecorded presentation is easy with a tool like a screen recorder.

The BombBomb Screen Recorder allows you and your team to record yourself and your screen at the same time easily.

Here’s how to create a prerecorded presentation with BombBomb:

Download the BombBomb Google Chrome Extension

Search “BombBomb” in the Chrome Web Store , and press “Add to Chrome” to get the extension directly on your Chrome browser.

Log In to Your BombBomb Account

Click the BombBomb icon on the upper right side of your browser. When prompted, enter your BombBomb email address and password.

Launch the Screen Recorder

Once you’ve logged in, click the BombBomb Icon on your browser again. From here, select your camera to record yourself or yourself and your screen at the same time.

Record Your Video

Click “Launch Recorder,” and a new record video screen will appear. When you’re ready to create your presentation, press the red “Start/Stop Recording Button,” and a countdown will prompt you to begin in 3…2…1.

Ready to Save Time and Create Presentations That Engage Your Audience?

Now that you have all of the tips and best practices to make video presentations successful, you need the tools, too…

Want to try making your own video presentation with the BombBomb Screen Recorder? Start a two-week free trial.

And check out, “ Screen Recorder Essentials: How to Record Yourself and Your Screen at the Same Time ” for additional guidance.

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Blog Data Visualization 120+ Presentation Ideas, Topics & Example

120+ Presentation Ideas, Topics & Example

Written by: Ryan McCready May 08, 2023

Did you know that 46% of people can’t sit through a presentation without losing focus? 

That’s why I wanted to learn how to make a presentation that will captivate an audience. After looking at hundreds of different authors, topics and designs, I’ve assembled over 100 presentation ideas and tips on how to design a compelling presentation for:

• Social media
• Online courses
• Pitch decks
• Lead generation

In this blog, you’ll find 120+ presentation ideas, design tips and examples to help you create an awesome presentations slide deck for your next presentation.

To start off, here’s a video on the 10 essential presentation design tips to make sure that your presentations don’t fall under the YAWN category.

1. Use a minimalist presentation theme

CREATE THIS PRESENTATION TEMPLATE

The best designs can also be some of the simplest you see. In the Airbnb pitch deck below, they use a minimalist color scheme and font selection.

A minimalist design is sleek, organized and places the most important thing in focus: your information. There are no distracting stock images, icons, or content. Everything on this unique presentation feels like it belongs and works together perfectly. 

Learn how to customize this template:

2. Use a consistent design motif throughout your presentation

Here’s a go-to tip to for a cohesive presentation design: use a design motif. The motif could be a recurring shape (like circles, lines or arrows) or symbol (like a leaf for “growth” or a mountain for “goals”). For more ideas, check out our guide to common symbols and meanings used in design .

For example, this  presentation template uses circles as a design motif. The same circle icon is used in three different colors to add a bubbly touch to the design. The team photos are also incorporated using circle frames:

3. Use an eye-catching presentation background image

Like with any type of design work, you should want to catch the eye of your audience. In a presentation, this should be done from the beginning with a  compelling background image or a color gradient.

In this presentation template, the creators were able to do just that with a landscape photo. When a presentation like this is seen on social media, during a webinar or in person, your audience will definitely listen up.

4. Visualize your points with icons

Icons are the perfect visuals to include in presentations. They’re compact and can convey a concept to your audience at a glance. You can even combine multiple icons to create custom illustrations for your slides. 

Use the Icon Search in Venngage to find illustrated and flat icons:

5. Use a black & white color scheme for a corporate presentation design

In the presentation below there are only two colors used: black and white. Now, you might be worried that only using two colors is boring, but it all comes down to balance.

Playing off the ideas of classic minimalism, the designer made this presentation look sleek and professional. And now your content can be the main attraction of your presentation as well!

6. Repurpose your slide deck into an infographic 

Different types of presentations serve different purposes and sometimes it helps to work smarter, not harder when you are creating a unique presentation. In fact, the spacing, layout, and style used in this presentation makes it easy to repurpose the same images into an infographic.

This allows you to create two unique pieces of content from one idea!  Which is exactly what  Officevibe did .

Join Venngage’s CEO, Eugene Woo, to learn how you can design impactful infographics that will help maintain trust, increase productivity and inspire action in your team.

SIGN UP NOW

7. Break your genre mold for a fun presentation idea

When I first clicked on this creative presentation from SEMrush, I was not expecting to be transported into a comic book. I’m glad I clicked because it may be the most unique slide deck I have ever seen. Going this extreme with your presentation ideas may seem a bit risky, but to be able to break the mold in this age of cookie-cutter presentations is worth it.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

8. Make your presentation cover slide count

As I was scrolling through all of the presentations, this one made me stop in my tracks. It could be that I have a life-long love of Star Wars, or it could be that their presentation cover slide was designed to do just that: grab your attention. That’s why you should not stick with a boring, text-only title slide. Don’t be afraid to use icons and illustrations to make a statement.

9.  Alternate slide layouts to keep your presentation engaging

Keeping your audience engaged throughout an entire presentation is hard, even if you have been working on your presentation skills . No one wants to look at slides that look exactly the same for an hour. But on the other hand, you can’t create a unique masterpiece for each slide.

That’s why I’m very impressed with what the designers did in the presentation example above. They use a consistent visual theme on each slide, but alternate between vertical and horizontal orientations.

The swapping of orientations will show people that the presentation is progressing nicely. It can help you make a strong, almost physical, distinction between ideas, sections or topics.  

10. Make your audience laugh, or at least chuckle

Sometimes you need to not take your business presentations too seriously. Not sure what I mean? Go check out slide number 10 on this slide deck below.

If you did not actually laugh out loud, then I don’t know what to tell you. Small illustrated embellishments can be very powerful because they evoke an emotional response and to gain your audience’s trust.

Did you know 70% of employees think that giving a good presentation is an essential workplace skill? Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

11. Supplement your presentation with printed materials

Printed takeaways (such as brochures and business cards ) give audience members a chance to take home the most important elements of your presentation in a format they can easily access without using a computer. Make sure you brand these materials in a way that’s visually consistent with your slide deck, with the same color scheme, icons, and other iconic features; otherwise, your recipients will just end up scratching their heads.

If you’re giving people multiple materials, try packaging them all into one convenient presentation folder. There are over 100 styles with a wide range of custom options, so feel free to get creative and make your folder stand out. Sometimes a unique die cut or an unusual stock is all you need to make something truly memorable. Here are some brochure templates to get you started.

12. Only use one chart or graphic per slide 

Having too much information on a slide is the easiest way to lose the focus of your audience. This is especially common when people are using graphs, charts or tables .

In this creative slide deck, the author made sure to only include one focal point per slide, and I applaud them for it. I know this may sound like a simple presentation tip, but I have seen many people lose their audience because the slides are too complex.

13. Keep your employee engagement presentations light   

Sometimes you need to get away from stuffy, professional presentation ideas to capture your audience’s attention. In this case, Officevibe used some very colorful and playful illustrations to stand out from the crowd.

I mean, who could not love the plant with a face on slide number 9? And if you want to see some more icons and illustrations like this, be sure to check out our article on how to tell a story with icons.

14.  Feature a map when talking about locations

Including a map in your creative presentations is a fantastic idea! Not only do they make an interesting focal point for your slide layout, they also make location-based information easier to understand.

This cool presentation example by our pro designers at Venngage uses maps to visualize information. This map both dominates the screen, and also displays all the locations being covered.

15. Use a font that is large and in charge 

If you are presenting to a small group or a packed stadium, make sure your audience can see your text! Use a large and in charge font that can be read from even the nosebleed seats. 

Honestly, you really never know where your unique presentation will be seen. It could be seen in a conference room or conference hall, and everything in between. Be ready to present almost anywhere with a bold and easy to read font.

16. Use pop culture references to build a fun presentation 

Using a meme or pop culture reference is another way that you can jive with your audience. It can be used to quickly get a point across without saying a word or create a moment that you can connect with the room. For example in this presentation, they used Napoleon Dynamite to give the audience feelings of nostalgia.

17. Use more than one font weight on your presentation cover slide

Just like you would never use one font on an infographic, you should never use just one font on your presentation (for more tips, read our guide on how to choose fonts ). In this presentation example from HubSpot, they use a bunch of different font weights to add emphasis to key words and ideas.

As you can see, they use a bold font on the presentation cover to bring attention to Steve Jobs name. This makes it easy for the audience to know what your presentation is going to be about from the beginning as well. 

18. Use a color theme for each idea 

Color is another extremely powerful nonverbal tool that you can use to guide your audience. By using a different color for each section of your creative presentation, Dell is able to clearly indicate when they are switching points or ideas.  Going from green to orange, and even red almost effortlessly.

This is a great way to design a list, guide, or a  how-to presentation as well. And each color can be assigned to a different step or number with ease. 

Need help picking the perfect color palette? Start here !

19. Use illustrations instead of pictures 

An easy way to keep your design consistent throughout your unique presentation is to use illustrations like in this slide deck by Domo.

They used illustrations instead of pictures to show off their subject on slide numbers 4-10 and it looks fantastic. This will ensure that the audience focuses on the content, instead of just the photo they could have used.

It also helps that illustrations are a top design trend for 2020 .

20. Use contrasting colors to compare two perspectives or sides of an argument 

Contrasting colors can be used to quickly show each side of topic or an argument. For example in this presentation, they use this trick to show the difference between their company and the competition.

They use color very effectively in this example to show their company is better, in a nonverbal way. With a lighter color and illustrated icons, the company is able to position them as the better choice. All without saying a word.  

Now if they would have used similar colors, or a single color the effect wouldn’t have been as strong or noticeable.

21. Include your own personal interests

This example is one of the most interesting and cool presentations I have seen in awhile, so I suggest checking out the entire thing. The creator inserts a bunch of his personal interests into the slide to make his presentation about education fun and relatable. And they even use a Super Mario Bros inspired presentation cover, so you know it has to be fantastic! 

22. Try to stick to groups of three 

How many major ideas should be present on your presentation aid? Never break your  presentation layout down into anything more than thirds. This means there should be at most three columns, three icons, three ideas and so on.  A great example of this idea starts on slide number 9 in this slide deck and continues throughout the rest of the presentation.

 Here is a great three columned slide template to get started with.

23. Add a timeline to help visualize ideas 

One of the best ways to visualize a complex process or historical event is to use a timeline presentation. A list of all the steps or events is just not going to cut it in a professional setting. You need to find an engaging way to visualize the information.

Take the presentation example above, where they outline the rise and fall of Athens in a visually stimulating way.

24. Label your graphs & charts 

If the people at Pollen VC had not added those annotations to the graphs on slide number 5, I would have definitely not known what to make of that graph.

But when you combine the visuals on a graph with descriptive text, the graph is able to paint a picture for your audience. So make your graphs easy to understand by annotating them (this is a chart design best practice ).

Create a free graph right here, right now!

25. White font over pictures just works 

There is a reason that you see so many quotes or sayings in a white font that are then overlaid on an image. That it is because it just works in so many situations and the text is very easy to read on any image.

If you do not believe me, look at the slide deck example above where they use a white font with a few different fonts and about 100 images. Plus the presentation template is chocked full of other tips on how to create a winning slideshow.

26. Color code your points across the whole presentation 

Here is another example of a presentation that uses color to keep their points organized. In this case, they use 10 different pastel colors to match the 10 different tips for employee engagement.

Check out our guide for how to pick the best colors for your visuals .

27.  Use a simple flow chart to break down a process

If you’re a fan of the movie Step Brothers , you may have heard of Prestige Worldwide before. In this fun presentation example they are back to sell you on their business model and growth plans.

This time, the presentation will be effective because it actually talks about what the business does.

Instead of making a music video, they use a helpful flowchart template to explain their business model. I would recommend following their lead and creating a dynamic flow chart to visually break down any process.  Try making your own flowchart  with Venngage.

28. Make your slide deck mobile friendly 

As more people move to mobile as their main device each year, making your presentations mobile-friendly is becoming increasingly important. This means that the text is large and there aren’t too many small details, so everything can scale down. Just like in this presentation example from the creators at Globoforce.

29. Don’t be afraid to include too many examples 

If you are presenting a complex idea to a group, especially a large audience, I would recommend having a ton of good examples. Now, I would try not to overdo it, but having too many it is better than having too few.

In this creative presentation, the people at With Company spend about 20 slides just giving great examples of prototyping. It doesn’t feel too repetitive because they all are useful and informative examples.

30.  Use consistent visual styles for an elegant presentation design

I have already written extensively about using icons in all of your design projects . I haven’t talked as much about matching icons to your presentation template.

But that’s just as important, especially if you want to create a professional presentation for your audience.

As you can see in the example above, the designer used minimalist icons that fit the slide designs. All of the other graphics, charts and visual elements fit together nicely as well.

Plus the icons don’t distract from the content, which could ruin a stellar presentation.

31. Use a consistent presentation layout 

In this example from Bannersnack, they use a consistent layout on each of their slides to help with the flow by using the same margins and text layout.

It’s a solid presentation example because they help the user know where to look immediately. It may seem like they are playing it safe, but anything that can speed up the time it takes for a user to read the content of the slides, the better.

32. Use loud colors as much as possible 

This is one of my favorite presentations because of the highlighter yellow they chose to use as their main color. It is actually very similar to one that I saw presented live a few years ago and I have used this same approach in a few presentations ideas of my own.

33. Pull your design motif from your content 

If you are talking about an interesting topic, why not use the topic as the main design motif in your creative slide deck? For example, in this presentation about sketchbooks, the creator uses a sketchy, handwritten motif. It is something simple that helps the audience connect with the topic. Plus, it allows you to include a ton of great examples.

34. Utilize a call & answer cadence

In this SlideShare about how to create a presentation, Peter Zvirinsky uses a two-step process to present a point. First, he presents the header presentation tip in a speech bubble. Then he shows a supporting point in a responding speech bubble. This gives the presentation a conversational flow.

35. Repurpose ebook content into a creative presentation

This slide deck was adapted perfectly from a Seth Godin ebook into the presentation example you see above. In the slide deck, they take a piece of content that would usually take a while to read and cut it down to a few minutes. Just remember to include only the most important ideas, and try to present them in a fresh way.

36. Add a timed outline to your presentation

We have already covered how important it is to have a table of contents in your slides but this takes it a bit further. On the second slide of the presentation below, the creator added how long each of the slides should take.

This is great because it helps your audience know the pace the presentation will take and will help keep them engaged. It also will help them identify the most important and in-depth parts of the presentation from the beginning.

37. Use a “next steps” slide to direct your audience

One of the worst things you can do as a presenter is to leave your audience without any idea of what to do next. A presentation should never just end because you ran out of slides.

Instead, use a conclusion or “next steps” slide like in the example above to finish your presentation. Sum up some of your main points, tell your audience where they can get more information, and push them to take action.

38. Go a bit crazy with the design 

Sometimes you need to throw convention to the wind to create something unforgettable. This presentation from Velocity Partners does just that, and I think it is one of my favorite ones from this entire roundup.

They use unconventional typography, quirky icons, and unusual presentation layout to make each slide surprising.

39. Make your slide deck easy to share 

If you are looking to get a lot of eyes on your presentation I would make sure people will want to share it on social media. How do you do that? By presenting new and interesting value. This means your content needs to answer a common question and your design needs to be clutter-free. For example, look at this very social media-friendly. The slides are simple and answer questions directly.

40.  Use shapes to integrate your photos into the slides

Want to include a bunch of images in your presentation? I say do it!

Now most of the time you would add a raw image directly to your slide. However, if you want to present images in a professional way I would recommend using an image frame .

Like in the example above, you can use these frame to create a collage of images almost instantly. Or provide a similar visual theme to all of your slides.  

Overall, I believe it’s a great way to add a new visual component to your presentation.

41. Hijack someone’s influence in your marketing slides

If you are stuck in the brainstorming phase of your presentation, focusing on a brand or influencer is a great place to start. It could be a case study, a collection of ideas or just some quotes from the influencer. But what makes it effective is that the audience knows the influencer and trusts them. And you are able to hijack their awareness or influence.

42. Put y our logo on every slide 

Whether you have a brand as powerful as Moz, or you are just getting started, you should always have your logo on each slide. You really never know where a presentation is going to end up–or what parts of it will! In this presentation template, Moz does a good job of including their branding and such to get others interested in Moz Local. Don’t have a logo yet? Our logo design tips will help you create a logo that’s iconic and will stand the test of time.

43. Lead your audience to it 

In this example, the creator uses something very similar to the call and answer approach I mentioned above, but with a little twist. Instead of just throwing all the info up at once, they use three slides to build to a particular point and include a subtle call to action in the third slide.

44. Make visuals the focal point of your presentation slides

If you haven’t noticed, illustrated icons are having a revival in 2020 and beyond. This is likely because minimalist icons dominated the design world for the past decade. And now people want something new.

Brands also like using illustrated icons because they are seen as genuine and fun.

And because they are so eye-catching you can use them as focal points in your presentation slides. Just like they did in the creative presentation example above.

Picking the perfect icon is tough, learn how you can use infographic icons like a pro.

45. Use a quirky presentation theme 

In this slide deck, the authors show you how to become an Animation Ninja…and they use ninja graphics and icons extensively. This caught my eye immediately because of the amount of work that I knew was behind this. It takes a lot of time and effort to line all of the content and graphic up to create a cohesive theme, but the payoff can be massively worth it.

46. Use a consistent background image 

I am a big fan of the way that Aleyda Solís uses only a single presentation background image throughout her presentation.

By using this tactic the audience is able to focus on what is happening in the foreground. Plus it gives the whole presentation a different feel than all the other ones I have looked at.

47. Summarize your points at the end

It’s a good idea to summarize your points before you end your presentation , especially if you’ve covered a lot of information. In this presentation example, Deanta summarizes exactly what they do on slide numbers 16-18. They also provide their contact information in case their audience has any more questions. I think that every presentation should use this same approach, especially the ones you are presenting outside of your company.

48. Use a minimalist presentation template

This slide deck from QuickBooks uses a minimalist theme to help the audience focus on what is important, the content.

There were only five colors used in the entire presentation and the graphics were simple line drawings. This made it easy to read and very pleasing to the eyes.

49. Split your slides length-wise 

Here is a simple template you can use to separate your headers, or main points, from your body text in a presentation.

Instead of using a solid presentation background, split the slide in half like Sequoia did in their slide deck. They used their brand color for the title portion and a neutral white for the supporting content.

Use this company report template to create a very similar slide right now!

50.  Embrace a bold color scheme throughout your presentation

My favorite part of the creative presentation example above is the use of complementary colors in each slide. As you can see, not one of the slides use the same color scheme but they all feel related connected.

This approach can be used to make your presentation visually unique, without abandoning a cohesive theme or idea.

51. Put text in the top left corner 

English speakers will instinctively try to read text from a top to bottom, left to right orientation. I would recommend using a left alignment for your text and adding additional things from top to bottom, just like Aaron Irizarry did in this presentation layout.

52. Break up your tables 

A plain table with a white background with black or gray lines are difficult to read on a computer screen, so why would you create one for viewing on a large presentation screen? You shouldn’t!

Instead, follow Intuit’s lead and break up the rows with a bit of color. This applies to data visualization in general , but think it is even more important when it comes to presentations.

53.  Present connected information in a visually similar way

In this startup pitch presentation example, they have a ton of information to get through. But they present their most important slides, the problem and solution, in a visually similar way.

By using a similar layout on each slide, the audience will be able to quickly make a connection. If you want to present two connected pieces of information, use this tactic.

From the font to the layout, it’s all basically the same. The main message they’re trying to impart is a lot more impactful to the reader.

If they would have used two wildly different presentation layouts, the message may have been lost.

54. Roundup expert tips into one presentation 

If you are looking for useful insights into the topic of your presentation, talk to some influencers in your niche. These are called “expert roundups” in the content marketing world and they are incredibly shareable.

Plus, they are pretty easy to create and have a great shelf life. In the example above, we talked to a gaggle of marketing experts about what makes a SlideShare great.

55. Use bold & brash colors throughout 

B old colors usually make your presentation template a lot easier to read and remember. Like at this slide deck made by our talented designers, which doesn’t shy away from bright, bold colors.

Want to pick a perfect color palette for your presentation? Read this blog on the do’s and don’ts of infographic color selection .

56. Make your graphs easy to read & interpret 

It should not require a Master’s degree in statistics to understand the graphs that someone uses in a presentation. Instead, the axis should be easy to read, the colors should enforce the point, and the data should be clearly plotted.

For example, in this presentation on slide numbers 14 and 25, the graphs nail all of those tips perfectly.

57. Condense your presentation into a memorable line 

If you can, try condensing your information into a simple one-liner to help the message stick with your audience. In slide number 36 of this presentation, Mika Aldaba does just that and shows that “Facts + Feelings = Data Storytelling.”

He does this again a few times throughout the presentation with other memorable one-liners.

58.  Bring attention to important figures with colorful icons

If you’re including a figure or number on your slides, I’m guessing you want the audience to actually see it.

That’s why I would recommend using an icon or graphic to highlight that figure. Maybe use a color or icon that isn’t used anywhere else in the presentation to make sure it really jumps off the screen.

In the presentation example above, all that’s used is a simple circle to make each figure a focal point. It’s really that easy, but many people leave it out of their presentations.

59. Anchor Your Text With Icons 

Having your text or content floating out in the white space of your presentation is not a good look.

Instead, you should use anchor icons to give the text something to hold onto and draw the audience’s eye. If you need some examples of good anchor icons, check out slide numbers 4, 7 and 9 in this presentation example.

60. Add semi-opaque lettering as a presentation background 

A neat way to keep your slide deck organized is to number your slides or points using semi-opaque lettering in the background.

Then, place your slide content on top of the opaque lettering. This helps your audience know that you are on the same point or idea, plus it just looks really good when done right.

61. Use simple or minimalist borders

An easy way to class up your slides is to put a border around your text. Take this presentation from Venngage that uses a couple of different types of borders to make their slides look professional.

Plus it helps keep all of your content contained on the slide!

62. Feature one idea per slide

Nothing is worse than a confusing, cluttered slide. Instead of trying to pack a bunch of ideas into one slide, focus on one core idea on each slide. If you need to flesh the idea out, just make another slide. 

Having trouble condensing your slides? Our presentation design guide can help you summarize your presentations and convey a singular idea with a clear focus.

63. Keep your style consistent with your brand 

You might be tempted to switch up the style of your creative presentations each time, but think again. If your brand is known for fun and lighthearted content, like Officevibe, let that be your style throughout all of the presentations you publish under that brand. This will make your slide decks recognizable and will enforce your brand’s message .

64. Use accent fonts to emphasize important numbers

Some people hate pie charts with a passion, but I think they are perfect for presentations. Especially if you want to bring attention to a figure or percentage point .

In this simple example, the pie charts are used to visualize each figure in an interesting way. Plus the pie charts fit the circular and fun theme of the rest of the presentation very well.

65. Use patterned and textured presentation backgrounds

Source  

Adding some subtle textures, icons or shapes to the presentation background can help make your slides more interesting. This is especially effective when you are only showing one point per slide, because it makes the slide design less sparse.

You can even switch up the colors on your shapes or textures to match the theme of the slide like DesignMantic did in this presentation.

66. Illustrate complex or confusing concepts with icons 

Ideally, you don’t want every slide in your deck to just be text. Instead, switch things up every few slides by using just pictures.

This slide deck by Gluwa uses icons to create little diagrams to illustrate their presentation ideas. Their slides still communicate concepts to the audience, but in a new way.

67. Overlay stock photos with color 

One problem many people encounter when creating a presentation or slide decks are finding photos with a consistent style. An easy way to edit photos to make them consistent is to add a transparent color overlay. In this example, Change Sciences uses a blue overlay on all of their photos. Plus, the color you choose can also help convey a particular mood.

68. Use black and white blocks 

An easy way to make your text pop, particularly on a photo background, is to use white font on a black blog background (and vise-versa). Check out this slide deck by Abhishek Shah, which uses this trick in an effective way.  

Now if you want to become a better leader this year, check out some of our favorite leadership infographics .

69. Use photos with similar filters 

Using a bunch of photos with wildly different filters can be jarring in a business presentation. To maintain a consistent flow, use photos with a similar filter and color saturation.

Take a look at this example from HubSpot across slide numbers 1-6 and you can see what I mean.

70. Visualize your points with diagrams 

Sometimes the best way to get your point across is to throw some diagrams into the presentation mix. But be sure to make is something that the audience can pick up on in three to five seconds tops.

For example, Jan Rezab uses a diagram to illustrate what takes up time in our lives on slide numbers 4, 5, 7 and 9!

71. Get experts to share tips

If you want to provide even more value to your audience than you can offer yourself, why not call in some expert reinforcement? See what experts in your field have to say on the topic of your presentation and include their tips and insights. Plus you can hijack their influence and expand your audience fairly quickly. 

72. Mimic a popular presentation style 

Uber’s pitch deck helped them raise millions of dollars in venture capital eventually leading to the glorious moment when they IPOed this year.

Aside from our sleek design upgrade (hey, we love good design!), this pitch deck template is the exact same one that Uber used to go from Idea to IPO.

And who knows? Maybe you might start the next Uber. But to raise money, you will need to create flawless business pitch decks to impress investors and raise those dollars.

73. Plan your presentation idea ahead of time

I know that minimalist designs are all the rage this year, but there is a big difference between a well-thought-out minimalist design and a lazy design without the finish touches. The same goes for a cluttered design with too many things going on at once.

That’s why it’s worth it to take the time to really plan out your presentation ideas and design concepts. Take this slide deck about storytelling by HighSpark. A quick glance will tell you that they put a lot of thought into designing their slides.

74.  Use tables to compare your brand to the competition in sales presentations/pitch decks

There are a lot of ways to visually compare similar things in this day and age. You could use a comparison infographic , or even a venn diagram!

However, when it comes to presentations I think that the simple table is best. Especially if you are comparing more than two things, like in this presentation example.

With a table, you can clearly lay out all the pros and cons of each idea, brand or topic without it being overwhelming to the audience. Plus, virtually everyone knows how to follow a table, so your information will be easy to consume.  

See more examples of the best pitch decks .

75. Blend icons & content effortlessly

Usually, icons are used as eye-catching objects detectors or anchors for text in a slideshow. But they can be used for so much more than that!

Like in this marketing presentation from Constant Contact they are very large but do not distract from the content.

76. Make your audience want more 

This tactic has been used by everyone since the idea of marketing was invented (or close to that). In this presentation example called “100 Growth Hacks, 100 Days” the creator only shows the audience the first 10 days of it and then uses a call to action at the end of the presentation to encourage them to seek out the rest.

The only risk with these kinds of presentation ideas is if your initial content is not great, you can’t expect your audience to seek out more information.

77. Use memes (for real, though) 

Usually, memes do not have a place in a serious business setting, so maybe don’t use them for formal presentations. But if you’re covering a lighter topic, or if you’re going for a fun presentation that will connect with your audience, don’t be afraid to throw a meme or two into the mix.

The audience immediately knows what you are trying to say when you use a popular meme in your presentation. For example, on slide number 7, the creator uses a meme to show that it will be hard to create great content

78.  Include a slide that introduces your team in pitch decks

In this presentation example, the creators decided to include their team on a slide. I think it’s a great gesture.

Showing your team can help the audience put a face to your brand and make the whole company feel more genuine. So if there is a team that has helped you get where you are today, give them some recognition!

79. Feature a complementary color palette

Even though I am not a formally trained designer, I still understand that proper color usage is the base of any good design. Although not all of the tenets of color theory work great for presentations, complementary colors are always a great pick.

Take a look at the color usage in this business presentation from Gary Vaynerchuk below . The purple and Snapchat yellow, which are complementary colors, look fantastic and the content jumps off the screen.

80. Use a heavy or bold font 

The very back of the room should be able to read your content if you are giving a group presentation. To ensure that your entire audience can read the slides I would not only use a large font, but also use a heavy font.  If you are confused by what I mean by a heavy font take a look at this unique presentation example by Slides That Rock.

81. Do the math for your audience

If you are going to use a graph in your presentation to compare data you should do the match for your audience. Do not make them do the calculations in their head because you will quickly lose their attention. For example, on slide number 5 the people at Sickweather lay out exactly what figures they want the audience to take from the slide.  

82. Use unique colors for different sections

The example below has 145 slides but it does not feel overwhelming or confusing.

That’s because each section has a different corresponding color, which makes it easier to flip through the slide deck and find a particular part.

83.  Give your presentation a catchy title that anyone can remember

What I really love about the presentation example above is that it features a catchy tagline on the second slide–“The 3S Framework.” It’s simple but it works!

This motto helps outline the structure of the presentation, and each slide referring back to it. Plus, the tagline will give the audience something to latch onto and remember from the presentation.

84. White backgrounds are not always bad 

A lot of people think that plain white background is a boring presentation faux pas. So the first thing they do is add color or image, which is not a bad thing at all.

But I also think that when used correctly, like in this example, plain white backgrounds can lead to beautiful presentations.

85. Split the header text from the body text

This idea is very similar to the one-two punch tactic that I talked about above, but it spreads the content over two slides as opposed to a single slide.

Use this design choice when you have fairly easy to follow presentations, like the one below from Steve Young. I know that this is effective because it allows the audience to focus on the main point before he drives it home with the supporting details.

86. Feature circle image frames 

I am a big fan of the design choices that Frank Delmelle uses in this slide deck about content strategy. He uses circles as his main design motif and frames his images in circles as well.

87. Talk directly to your audience 

This slideshow tops out at 70 slides but it’s a breeze to flip through. That’s because the creator, Ian Lurie, decided to present it in the form of a conversation instead of a classic slide deck.

While each slide only has one or two sentences, it flows just like a friendly chat. He also includes the necessary pauses, breaks and other conversational tics that helps make it even more convincing.

88. Illustrated icons are key this year 

Icons add a fun and functional element to your designs. In this presentation by Iryna Nezhynska, they use illustrated icons to make a potentially intimidating topic seem manageable.

89. Highlight key numbers and percentages 

Surprising percentages have the ability to excite and shock an audience. To make the percentages on your slides even more impactful, present them in a different color or font than the rest of the text.

In the presentation example above, Contently uses that exact tactic to bring more attention to key numbers.

90. Use a gradient as your presentation background 

Just like bold color schemes, gradients are a current social media graphic design trend . They may feel retro to some, but I believe they will be around well into the future.  

Gradients are perfect for presentation backgrounds because they are so versatile and eye-catching. I mean, you can literally create a gradient with any colors you can think of! And they look a lot more interesting than a simple flat background.

So embrace the future and use a gradient in your next presentation!

91. Track the steps in a process 

In this example, the creators from O.C. Tanner add a very interesting feature to their slides, starting on slide number 6. If you take a look at this business presentation template, you will see that they number the steps in a process and track which step they’re on at the bottom of the slides.

92. Use mind blowing font pairings 

The creator of this slide deck uses at least 10 different types of fonts. And it looks fantastic because they know that one font choice is boring. But this does not mean that you should use a bunch of random fonts–pick font pairs that play well together and keep your font choices for different types of information consistent throughout the presentation.

93. Make your ideas as obvious as possible 

Your audience shouldn’t be guessing at what you mean. That is why I think that this presentation example from In a Rocket is so powerful because they make the information easy to digest.

Learning to code can be challenging, but they break the information down with simple diagrams and clear examples. Heck, I have not touched CSS in a few years and I could still follow what they were instructing.

94. Use images that will actually scale 

A large mistake that you can make in your slide deck is using low-quality images. They may look great on your computer, but as soon as the slides are put up on a screen, the low quality will show. In this example by ThoughtWorks, all of their presentation background images look great and will scale well to a bigger screen. And that is even after the image compression that LinkedIn most likely does!

95. Take risks with your presentation layout

I honestly was blown away the first time I saw this presentation because it capitalized on such a risky design idea. The creators from Weekdone literally turned their presentation into an 8-Bit video game. A nd if you are looking for something that will stick with your audience, I would take a few creative cues from them!

96. Seriously, you better use memes 

In this day and age memes are mainstream, so why wouldn’t you use them in a creative presentation? These do not have to be the coolest meme that all the hip kids are sharing, they can be some of the classics. Like the one that Dana DiTomaso uses on slide 16 to emphasize that it’s a trap!

97. Follow a clear design rhythm

I really like how this presentation introduced each new point in three or four steps, using the same design. It gave the presentation a rhythm that flowed almost like a song!

I would recommend using this approach if you have to introduce multiple points per slide.

98. Use LOTS of icons

If you have made it this far in the list you have already probably seen how effective icons are in presentations. They are the perfect way to support your ideas and make your presentation more pleasing to the eyes.

For example, take a look at all the icons SlideShop uses in this presentation. Almost every slide has at least one icon and a few have more than ten!

99. Give each slide its own spark

I know this goes against earlier points I had about creating a cohesive theme in your presentation layout, but everyone knows that rules are made to be broken (if you can do it better)!

In this slide deck, the team at Officevibe literally created different designs for all 27 of their slides. And to top it off, each of the designs fit the quotes they used extremely well.

100. Use LARGE header cards 

An easy way to stick to that “one piece of content on each slide rule” is to use header cards. They are basically the header that you would normally use in a blog post or article, but it gets is own slide before the content. Here is an example of that idea in the real world in this presentation from Brian Downard.

101. Ask your audience questions 

I think one of the most common elements I saw in all the slide decks was that they asked the audience questions. You can use questions to engage with your audience and get them thinking a bit harder about the topic. The Site By Norex team did an exceptional job of this when they explored what the topic of what makes up a brand.

Need some more info about creating a memorable brand? Check out some of the best branding stats for 2020 and beyond!

102. Introduce yourself and your brand 

I would say that a majority of presentations that I looked at in this list just jumped right into the content without an introduction to the author or brand in the actual slide deck.

This introduction is very important because it establishes your credentials from the beginning, especially if someone is just reading the slide deck. In this example from Losant, they do just that by spending the first few slides telling the audience who they are.

103. Mix up your mediums 

Finally, this slide deck effectively marries two very distinct content forms together: digital images and hand-drawn illustrations. In this example, Freshdesk uses the timeless classic of a comic strip, Calvin & Hobbes, in something so modern to inform the audience in a fun way.

104. Show off your credentials 

Just like with any piece of content, people are more likely to believe what you are saying if they know what your company does. That is why I really like when people insert their qualifications right into the presentation slides. Just like Andreas von der Heydt, from Amazon, did at the beginning of this presentation about thinking big.  

105. Highlight key data points 

If you are presenting a chart or graph on a dry topic, I would recommend using a single color to highlight the most important data point. For example, the investment firm a16z uses orange to highlight the data points they want their audience to focus on in each of their charts.

Check out some examples of how to highlight your key information in bar charts .

106. Show your audience where to find more information 

A lot of people end their presentations by literally just running out of slides, and that is the wrong way to do it. Instead, CBInsights consistently pushes their readers towards another piece of content at the end. This is also where you can insert a call to action!

107. Tell your origin story

  Source

This idea is kinda similar to showing off your company qualifications at the beginning of your presentation. But with this approach, you are trying to make an emotional connection with your audience instead of just showing off accolades.

And Rand from Moz does this extremely well in the presentation example above.

108. Use one focused visual 

This presentation uses a central visual of a structure, with each slide moving down the levels of the structure. This is incredibly powerful because the entire presentation is about sinking your company, and the visual they designed mirrors that idea perfectly. Using one focus visual also makes your slide deck design cohesive.

109. Don’t take presentation design too seriously

Sometimes we get caught up trying to make the perfect presentation and it ends up making us crazy!

But in this presentation example, Jesse Desjardins uses a mix of wit and hilarious retro images to create a memorable and light-hearted presentation.

110. Use size to your advantage 

I am a big fan of using bubble charts and other charts that use size to compare two pieces of data. That is why I like this pitch deck from the ShearShare team that utilizes a size-based chart on slide number 9. The chart is used to illustrate the massive growth potential in their industry.

111. Split section headers from the main content with different background colors 

In this presentation, Seth Familian uses alternating colors in a very interesting way. For each of the title slides, he uses a black color background, but for the content slides he uses a white background.

This helped the readers follow along and comprehend what was on the page even faster. And when you are presenting to hundreds of different types of people, this can make or break your presentation.  

112.  Have a conversation with your audience 

Take a conversational tone in your presentation is a great way to encourage your audience to participate.

In this slide deck example, we presented a simple storyline and use questions to engage with the audience throughout. And it helped create a flow throughout the  presentation template  that is easy to follow.

113.  Include your branding throughout your presentation ideas

Another thing that people seem to forget when they are working on a presentation is to include their business’s branding. You honestly never know where your work is going to be shared, so it is important to make sure people know it’s yours. HubSpot does an outstanding job of this on all their presentations, as you can see in the bottom left corner of each slide.

Plus you have spent a ton of time creating your  brand guidelines , might as well use them.

114.  Include multiple slides to build to your main point

Try using multiple slides to build to your main point. This helps you walk through the components of one overarching point while also building suspense. In this slide deck, the creator uses 6 slides to build up to one main point, adding a new illustration to the diagram on each slide.

115.  Split the difference 

Use either the left or right side of the slide to hold your text and the opposite to display an image. If you are using a photo or graphic as the main background in your slides, this is a great way to keep things organized. 

116. There are millions of fonts out there…use them

Hey, I love simple fonts just as much as the next guy, but sometimes you need to step up your font game to stand out. For example, WebVisions uses a very gritty, probably custom font in their unique presentation that fits the topic extremely well. Take a look!

117.  Build your presentation content around icons 

Try using icons as the focal points of your presentation layout. This example from Omer Hameed  uses icons to draw the audience’s eyes  right to the middle of the presentation, where the main points and headers are located.  

118.  Mix up font style to emphasize important points

If you would like to draw some extra attention to a certain word or idea,  switch up the font  to one that is bolder. For example, in this oldie but goodie presentation from HubSpot they use a heavy sans-serif font to highlight ideas, as opposed to the serif font for the other text.

119.  Add personal touches to your presentation

If you want to create a truly unique presentation, add personal touches. In the slide numbers 6-13 from this presentation, the creator adds something to their design that no one else could ever have: they use original drawings they did themselves.

120.  Harness the power of your own brand colors

Sometimes people forget that they already have a battle-tested color palette that they can use in their  brand colors . I try to incorporate one of our brand colors in most of my designs and it makes so much easier to choose colors.

In this simple presentation example, Spitfire Creative used a palette that had both of their brand colors throughout the slideshow.

121.  Used dark-colored blocks to highlight words

I have seen this trick used in a lot of presentations and it works well. Highlight certain words or phrases by laying them overtop a colored rectangle. Take slide number 7 in this presentation example as a great guide. Use it to bring attention to a saying or idea you really want your audience to remember.

122.  Show the audience your mug 

This presentation example comes from the same presentation as a previous one, but it was too good not to share. Throughout the slides, you will see Rand from Moz pop up to add a human element to the design. Using an image of your team or yourself can put the audience at ease and make it easier to connect with the presenter.

123.  Include a helpful table of contents 

I only saw this presentation idea used a few times throughout my research, but I believe it should be used a lot more. A table of contents will help the audience know what to expect and keep their focus throughout. Especially if you are creating a presentation that is a bit longer than normal.

124.  Do not post just screenshots, do more

Screenshots of a program or app are very common in any blog post, but I think you can do a little better when it comes to presentations.

So instead of just posting a boring screenshot, add a little more to the slide by using illustrations and product shots. If you are not sure what I am talking about, just check out how great the screenshots look at slide numbers 7 and 8 in this presentation.

125. Highlight keywords using BOLD color 

Here’s another slide deck that uses different colors and blocks to highlight keywords. If you are going to use text-heavy slides, then make sure the key points are easy to pick out. Take this slide deck: starting in slide number 4, they highlight exactly what they want you to take away from the text on each slide!

Enough presentation ideas for you?

You made it! I applaud you for making it through all those presentations. Hopefully, now you have a few nifty presentation ideas ready for when you need them.

The next step is to create a presentation that will captivate a meeting room, an amphitheater, and even the world (hey, it doesn’t hurt to dream big).

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How to Create a Successful Project Presentation

Written by: Unenabasi Ekeruke

You’ve spent time working on a project that could be a potential game-changer for your company or client. Now you’re buzzing to present it to your team, investors and other key stakeholders.

Creating and delivering project presentations can be nerve-racking and you probably have one question running through your mind.

How do you get the decision-makers to understand your project or secure their buy-in?

Considering that some companies have had about 12% of failed projects in the past year, you want to create presentations that are not only convincing but memorable.

With the right project presentation deck, you can win and keep your audience’s attention long enough to explain project details and why it’s sure to succeed.

Not sure how to create successful project presentations? We’ve got you covered.

This article will show you how to set project goals and create winning presentations that take your project to the next level.

Here’s a short selection of 8 easy-to-edit project presentation templates you can edit, share and download with Visme. View more templates below:

Let's get to it.

1 Set Goals for Your Project

Before you dive into the main details of your project presentation, you want to answer these questions:

• What is your project set out to achieve?
• Why is it important for you and your team to achieve your set goals?
• How do you plan to communicate your goals to your audience?

If you have to make long guesses before answering these questions, you’ve got a lot of work to do.  

Here’s what you should know. Beautiful or well-articulated project presentations aren’t a substitute for project planning. Without clear goals, your project is already set up to fail. And your investors might think, “why bother listening?” 

Many project managers tend to rush through the goal-setting phase, but we don't recommend this. That’s because you could be setting yourself up for failure.  

Once you clearly define your project goals, you can get stakeholders to buy into them. 

Now the question is, how do you set goals for your project and achieve them? One way to do that is by using the SMART goal setting method. 

Setting SMART Project Goals

SMART is an acronym that stands for S pecific, M easurable, A chievable, R elevant and T ime-Bound.  

SMART goals are a staple for planning and executing successful projects. It takes a deeper look into the finer details your audience care about, such as:

• Project plan and schedule,
• Project timelines,
• Milestones, 
• Potential roadblocks and more

For example, let's say your project aims to improve customer experience on web and mobile devices. Notice this example describes the end goal. But it doesn’t specify how you’ll work to enhance customer experience. 

Here’s how using SMART goals provides direction for your planned project. 

When setting your goals, be clear and specific about what you want to achieve in the end. 

A specific goal could be: “We want to build a responsive website and mobile app for our company to improve customer experience. This project will require inputs from our product design, software and marketing department”.

Measurable  

During your presentation, you'd have to answer questions like:

• What metrics will you use to determine if you meet the goal? 
• How will you know you’re on the right track? 

Having metrics in place will help you evaluate your project. Plus, you’d be able to monitor progress and optimize your project to achieve better results.

It doesn’t matter if you’re planning a short-term or long-term project. Ensure you set metrics and milestones that count towards your goal.

From our earlier example, a measurable goal could be to have: 

• Over 100,000 mobile app downloads on Google Playstore and Apple App Store. 
• A 20% bounce rate on your website and a 15% conversion rate on mobile and web. 

Attainable  

One of the most critical questions you want to ask during goal-setting is, “Can we achieve our set goal?” Do we have the resources to accomplish the goal within the available time frame? 

If the answer is no, then you’d have to consider what it would take to achieve those goals. This may require adjusting your goals or the resources needed to achieve your goal. 

Although it’s okay to be ambitious, you should also be realistic.  For example, getting 200,000 app downloads in one week could be overly ambitious if you’ve just launched your app. However, if you set out to achieve that goal in three months, that could make your project practicable. 

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Your project goals need to align with your broader business goals. Are your goals relevant to the growth and success of the company?  Are they worth allocating resources for?

For instance, if your company is B2B and doesn’t plan to expand to the B2C market, launching an e-commerce website would be an irrelevant goal. 

Time-Bound  

Regardless of your project type and size, you should set time frames. Setting target dates for deliverables creates a sense of urgency and motivates you to hit your goals. 

From our example above, a time-bound goal could be “We aim to achieve 100,000 mobile app downloads and a 15% conversion rate by the end of the fiscal year. Our company will launch the mobile app by Q3 with a robust marketing campaign that will run through the end of next fiscal year.”

Setting SMART goals doesn’t have to be a challenging task. Use the template below to set project goals that position your business for success. 

Communicate Project Goals to Your Team Members 

After you've set your goals, your team will play a key role in helping you achieve them. So you ensure they understand these things: 

• Why the project goals are in place
• What it's supposed to deliver for your business and customers
• How their role, team and department contributes to the success of the project

Unless you’re clear on this, the project can derail and move in all sorts of unwanted directions. 

Rather than slam the goals you’ve set on your team, make it a collaborative effort.  Spend time talking to your team and stakeholders about the project goals. 

Don't limit your communication to people within your department. You can reach out to people in other departments like sales, operations, finance, etc., to see how well your goals align with theirs. 

To give your team a better understanding, you can communicate your project goals in a variety of ways, including:  

• Visuals (videos, images, charts, infographics, etc.)
• Verbal presentation
• Documentations

By doing that, you’re sure to get their valuable feedback, buy-in and commitment to the project. Plus, getting your team on board with your project plan will up your chances of successful execution.

2 Lay Out Your Project Plan  

Once you’ve set your goals, the next big step is to outline how you'll achieve them. An excellent place to start is by organizing your project into an actionable plan and steps for execution. 

You might wonder why this step is important for creating a successful project presentation. 

Whether you’re planning a small or big project, writing a detailed plan, structure and layout puts everything into perspective. It eliminates vagueness and helps your audience grasp the project roadmap without missing the points.

Your project plan should contain the technical and non-technical project details. Therefore, you want to give yourself an edge by using a project presentation template that clearly explains all the activities and steps. 

Not only that, your presentation structure should be simple and easy to follow.

Depending on the project type, your plan could include key details such as:

• The goals and objectives you've outlined earlier
• Your project scope, methodology and framework
• Project milestones, deliverable and acceptance criteria
• Project schedule and timelines 
• Resources and budget estimates, etc. 

There's no hard and fast rule for laying out your project plan. However, if you want to create a memorable plan that will keep your audience engaged, you could break it down into three parts, including:

Introduction

• Conclusion and key takeaways

Your introduction should provide a brief overview of what you’re going to talk about and why it’s relevant to your audience. You could start by writing down the project name and the executive summary. 

Think of your executive summary as an abridged version of the project plan. 

If your audience read only your executive summary, would they have all the information they need about your project? If the answer is yes, your executive summary has served its purpose. 

The length of your executive summary will depend on what you intend to cover in your project plan.  However, we recommend keeping your executive summary one or two pages long.

You can include key information such as:

• Objectives of the project
• Key points of the project plan 
• Results, conclusions and project recommendations

Keep in mind that not everyone will have the time to dive into the details of your project plan.  

Having a snapshot of your project brings clarity to key stakeholders and collaborators. It also enables people who aren't actively involved in the project to understand it at a glance. 

Ready to create your own presentation in minutes?

• Add your own text, images and more
• Customize colors, fonts and everything else
• Choose from hundreds of slide designs and templates
• Add interactive buttons and animations

The body of your project plan is where you have the full project details and everything relevant to its success.

Here you can break your project into deliverables, tasks, milestones and schedules (start and end dates). 

Ensure you precisely define the resources you need to complete the project, including finances, team, time, technology, physical resources and more.

This is the part where you sum up your project plan with key takeaways. Your conclusion should include what you expect from your audience, including key action points and next steps.

Writing your intro, body and conclusion may sound like a lot of information. But instead of writing multiple pages of text, incorporating visuals can make your project presentations more effective.

By using images, videos, infographics and charts , you can capture all the vital information and help your audience understand your message better. 

Visme presentation templates are effective for visualizing different sections of your project plan. They are professionally designed and easy for anyone to craft high-quality project plans that keep their team on track. 

Use the project plan templates below to kickstart your project planning process.

3 Outline the Problem and Solution

You've just spent time crafting your project action plan. Now it’s time to communicate your project plan and goals with your audience.  

Project presentations are a lot like sales pitches. Whether you’re presenting your project plan to clients or creating a pitch deck for investors, your job is to keep your audience hooked right from the start till the end.

One of the most potent ways of grabbing your audience's attention is by highlighting their pain points. 

It’s not enough to have beautiful slides that showcase your amazing product features and project activities. 

Make sure you set up your project presentation to:

• Outline your audience pain points
• Emphasize how your project, product or service works to address their pain points
• Explain how they’ll benefit from using your product or investing in your project

In a nutshell, your audience should have a clear insight into how your project makes their life better. When they’re clear on this, they’ll most likely listen to the solutions you bring to the table and take the desired action.

Don’t make sweeping assumptions about your audience. 

If you’re looking to get them on board, dedicate a slide to discuss their problems and solutions. Make them understand how your project benefits them.

Not sure what your audience's pain points are? Go ahead and do these things:

• Run a persona survey or interview existing customers. This will help you build a data-driven user persona that you can use for all types of business and marketing decisions.
• Talk to your customer support and success team. They have close relationships with your customers, so they know their challenges and what they want. If they don’t know these things, do them a favor and create a customer success program . 
• Interact with your community, ask for feedback and involvement. The more you engage with your consumers, the more you understand their challenges, work toward solving and get them invested in your brand.
• Keeping an eye on relevant social media trends,  Twitter hashtags, Facebook trends 
• Join relevant online forums like Quora, Reddit, Stack Exchange, etc. 

RELATED: How to Write an Effective Presentation Outline

4 Keep Your Presentation Slides Short

When creating project presentations, prioritize quality over quantity. Be sure to keep your slides short and simple. When you do this, your audience will be glad you value their time. 

Remember, this isn’t the time to slam your audience with lengthy and irrelevant jargon. Instead, keep your slides on topics and hit the main points without the boring and unnecessary details.

Here’s why you need to keep your presentation brief:

• Concise presentation slides are not only powerful, but they are also memorable.
• Studies have shown that during project or business presentations, attention levels drop sharply after 30 minutes . By creating lengthy presentations, you risk losing your audience's attention halfway. 
• Nobody wants to sit and watch you flip tons of slides for hours. With shorter slides, you can capture your audience's attention and get them to focus on the message.
• Most people might have limited time or have short attention spans. So they’d want to quickly digest information and move on to the next best thing. 

How do you keep your project presentations short? 

• If your slide doesn’t add value to your presentation, it shouldn’t earn a spot on your deck.
• Supercharge your slide deck with captivating visuals that capture more information 
• Adopt proven methods for preparing your slide

For example, the 10/20/30 rule by Guy Kawasaki is one of the most popular methods used by experts. The rule recommends using ten slides for 20 minutes presentations (about two minutes per slide). It also specifies using a font size of at least 30 for text.

This will enable your audience to digest the messages on your screen while you’re talking. 

Keep in mind that this isn’t an iron-clad rule for presentation. There are other rules such as Pecha Kucha method , Takahashi method, Lessig method, etc. You can adapt any of these rules to suit your project presentation needs.

5 Use Less Text and More Visuals 

Another great way to keep your slides brief yet interesting is using less text and more visuals. 

Remember, your slide should aid your verbal presentation and not replace it. So you want to avoid crowding too much information on one slide. 

Cluttering your presentation with too much text could: 

• Overwhelm your audiences and bore them
• Shift your audience's attention to the text, making your presentation less effective.

Instead, use one slide to present each idea. Marketing guru Seth Godin recommends no more than six words per slide .

People retain more information when it’s presented in bite-size chunks and visuals. This applies to B2B, B2C audiences, project managers and corporate executives.

About 59% of business executives say they’d rather watch a video about a topic than read about it. Hence the need to supercharge your project presentation with compelling visuals that capture and bring your audience’s attention right where you want it. 

Steve Jobs’ MacWorld Keynote presentation in 2007 is an excellent example of how to enhance your presentation with compelling visuals. 

During the presentation, Steve Jobs used live and interactive visuals to show how the iPhone 1 works. 

Read on to learn more tips on creating engaging presentations that will wow your audience. 

With Visme's presentation maker , you can make stunning project presentations with a rich blend of text and compelling visuals. Hook your audience and inspire action with stellar project presentation templates like the one below. 

6 Use Quality Visuals, Diagrams and Presentation Aids

Visuals are important for making successful project presentations. Beyond grabbing the audience’s attention and keeping them engaged, viewers recall 95% of a message when presented in visual form. But when shared via text, they retain only about 10%. 

There are many types of visual aids you can use in your presentations, including:

• Graphs and charts
• Heat and choropleth maps
• Scatter plots 
• Screenshots and more

Using images and videos will up your chances of getting audience engagements and positive responses to your call-to-action (CTA).  

Gantt charts , whiteboard drawings and mind maps are ideal for visualizing early-stage project designs. You can use charts, diagrams, maps and trees to present the project architecture for technology-related projects. 

If you’re working on product development projects, consider adding sketches, flowcharts , models and prototypes to your slide. 

Pie charts are excellent for showing percentages. Vertical bar charts indicate changes over time, while horizontal bar charts help you compare quantities. 

Infographics are perfect for visualizing data and explaining complex information like market trends.

Here’s the interesting part. Visme has the tools you need for every job. The software allows you to add different visuals, infographics, charts and graphs to your deck and customize them to suit your needs. 

You can change design, text and background colors, add or remove legends, animate charts, etc. 

You can also use maps to represent geographic information. Or, use progress bars, thermometers, radials and widgets to visualize stats and figures as shown in the template below.

When adding visuals to your slide, don’t go overboard. Stick to a minimum of two images per slide. In addition, make sure your visuals are relevant to your project presentation.

While designing your presentation slides , always stick to high-quality visuals.  Blurry or low-resolution images or videos can be a major turn-off for viewers. 

With high-quality visuals, your presentations will be crisp and clear, even on large screens. 

The slide below is an excellent example of how to power your presentations with compelling visuals.

7 Pay Attention to Design 

Want to create impressive presentations that pop? If the answer is yes, you need to pay attention to your design details. Your design can make or break your project presentation. 

Whether you are an experienced designer or a novice, design tools like Visme give you an edge. You can create compelling presentation designs for your business in a few minutes.

The beautiful thing is that you don’t have to break the bank to make stunning project presentations. You'll find beautiful ready-made templates and millions of stunning royalty-free images for your slides. 

Here are tips you should consider while designing your slides.

Use the Right Color Combination 

If you want to make your presentations appealing, use color moderately. 

We get it; everyone loves color. But using too many colors can make your presentations look chaotic and unpleasant.

Your color choice can influence how your audience grasps and responds to your presentation. A general rule of thumb is to pick colors that evoke positive emotions in your audience. 

For example, warm colors like yellow, orange and red convey feelings of excitement and positivity. On the other hand, cool colors (blue, green and violet) reflect an aura of calmness. 

When combining colors, aim for a balanced color scheme. For example, if your slide or image background is dark, your text and design elements should have bright colors. This contrast will make your project presentation legible and visually appealing.

You can learn about color psychology and how to use it in your next presentation design by watching the video below. 

Use Clear and Consistent Typography 

Optimizing your typography can make a difference in how people perceive your message. So you want to make sure your slide looks organized, professional and sends the right message. 

Here’s how you can make this happen:

• Use fonts that embody the spirit of your brand
• Keep your text styles consistent throughout your presentation. We recommend you stick to a maximum of three fonts.
• Avoid fancy fonts and tiny text that strain the reader's eyes. Rather use fonts like Arial, Time News Roman, Calibri and other legible fonts suited for small and large screens. 
• Use a font size of at least 30 for the body text and 36 for titles.

In addition, remember to present your text using the color scheme we mentioned earlier. This will keep your text visible over your background. 

Take a look at this slide from one of our presentation templates. Notice how the design, fonts and color combination blends in to make the visuals pop. 

8 Start With a Presentation Template

Whether you’re a newbie or pro, creating project presentations that pack a punch can be time-consuming.

Let’s say you’ve got a deadline looming. You’d have to deal with writing your project outline, preparing your slide notes, designing your slides, sourcing and incorporating visuals and more. 

Handling these things from scratch could slow you down or make your presentations untidy. 

Using presentation templates could save you from all the stress. They help you make professional-looking project presentations fast and easy.

Since the slides are pre-designed, you’ll find a place to insert every possible piece of content you need. Be it a progress bar, chart, graph, table, video or image, the design is right there. 

All you need to do is type your content, input data or insert the image. And boom, your presentation is ready to go. 

In addition, using presentation templates offers brand consistency in terms of font, style, layout, colors and overall design. You can customize and share templates with your project team to keep your presentations uniform. 

The title and main body slide, image and chart layout and fonts are set in the template. Therefore formatting your slide becomes a breeze—no more messy or cluttered project presentations. 

Visme has a wide selection of templates designed to make your presentations shine. You’ll find millions of pixel-perfect graphics, icons, design elements and professionally designed templates for any purpose, industry and project type. 

Regardless of your skill level, you can customize your templates like the one below. Just add your content and your project presentations will be ready in a few minutes. 

9 Present Your Project Like a Pro

If you follow all the tips we shared above, you’ve probably got the perfect project presentation on paper.  Great stuff, but your job isn’t done yet. 

Your delivery is the final piece of the puzzle, and you’ve got to make it count. 

Here’s the thing. Your presentation could flop if the delivery isn’t convincing. Hence the need to plan your delivery and drive your message across with passion and enthusiasm. 

Here's how to deliver project presentations that leave an impact.

Practice Makes Perfect 

Did you know that Steve Jobs used to spend two days prepping for presentations? Yes, you read that right. 

Practice is one of the key steps to nailing your delivery. 

You can practice by reading out loud in your quiet space. While you’re at it, make audio and video recordings and watch them repeatedly.

Ask your friends and colleagues to serve as a test audience and give feedback on your presentation.

This run-through will help ensure your presentation captures the main points within the allotted time. It will also help you maintain the correct body posture during your project presentation. 

Make time to check if the equipment is working and get familiar with the settings and operations. This is especially important if you plan to use video or audio in your slides.

Start With a Strong Opening 

Your audiences could have short attention spans, so make those first moments count. With solid openings, you can hook your audience and set the mood for a successful presentation. 

Steve Jobs’ 2005 Stanford commencement speech at Stanford is an excellent example of having a solid opening. With over 4 million views on YouTube, it’s one of the most memorable and watched speeches in history.

Notice how he hooks the audience with powerful anecdotes about his life, beginning from dropping out of college. And then, he goes on to share the lessons he learned in his early days at Apple, losing his job in 1985 and reflections on death. 

Here’s how to make an excellent opening speech that grabs the audience’s attention and convinces them you’re worth listening to:

• Ask a question
• Tell a compelling story
• Share mind-blowing facts and statistics
• Show captivating video and visuals that spark curiosity 
• Open your presentation with humor 

Be sure to tailor your opening hook to your audience. To make this effective, it’d help to know about your audiences, including their likes, dislikes, cultural and ethical dispositions, etc.

If you want to learn more about making captivating presentation openings and more, read our guide on starting a presentation .

While presenting your project, focus on your audience’s needs. By doing this, you’ll build an emotional connection and drive action. 

However, don’t go overboard. Be genuine and focus on getting the points across to them. This way, you’ll gain their trust and build excitement about your project. 

Keep in mind that everything may not go as planned. It’s best to have backup materials and be flexible enough to make necessary adjustments. Preparing for unexpected events will give you more control over them.

End Your Presentation on a High Note

After you've delivered a fantastic presentation, make sure you wrap it up in a memorable way. Doing this will leave a lasting impression and nudge your audiences to take action. 

One way to end your project presentation is to use a powerful call to action. 

You can also tell memorable stories, summarize the main points and highlight compelling figures about the project. 

For example you can mention some really intriguing figures like: 

• Expected growth rate, return on investment and profit margin
• Potential company valuation in the next five to ten years. 
• Projected earnings and market position etc. 

The goal is to hype your audiences and stimulate them to take action.  

You can check out our other article to learn more about ending your presentation on a great note. 

Get To Work: Create Powerful Project Presentations With Visme

Creating a successful project presentation starts with setting your goals and having a clear plan to achieve them. It also requires crafting compelling content, paying attention to design and excellent delivery.  

If you’re going to close those deals, you need a solid pitch deck to explain your project details and why it will succeed. We recommend using an intuitive project presentation software like Visme . 

Visme is the perfect design tool for creating stunning and engaging project presentations .  With Visme, you’ll have access to a wide range of features and tools to help bring your project ideas to life.  

The tool has hundreds of presentation templates, design elements, font styles, built-in stock images and videos, data visualization tools and more to make your project presentation a hit.  You can download your design in different formats and share it across multiple social media channels. 

Now you have all the tips and tools for nailing your next project presentations. Go ahead and make it memorable with Visme's project presentation software.

Create beautiful presentations faster with Visme.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

• Presentation Ideas for Students: Easy and Unique Topics

Presentations at school are not just an everyday task: they are your chance to show you are a bright student and demonstrate your vision. Adding some creativity and your personal touch to your presentations will provide an extra level of interest and help your presentation remain in people’s memories.

You don’t need to be a techie, either. Software packages such as PowerPoint, Google Slides, and Canva are easy to use and provide many colorful devices to make your ideas visually striking.

To create this article, we invited experienced presentation designers and effective presenters to share tips and original ideas for presentations that will help students succeed. So, choose an interesting topic from our list and create a presentation using the tips from our experts!

List of Topic Ideas for Different Categories

As you already know, the right topic needs to appeal to you, fit the occasion, and hold the interest of your audience. Here's a more detailed checklist of the characteristics of the best presentation topics:

• Engaging: Captures and holds the audience’s interest throughout the presentation.
• Relevant: Relates to trends and topics in your field of study or work.
• Researchable: Information and resources are available to support your claims and arguments.
• Brief and Concise: Easily understood by the target audience with no convoluted ideas or overused terminology.
• Original: Offers a fresh perspective or approach, distinguishing it from common topics.
• Appropriately Scoped: Well-suited for the allotted presentation time; not too broad or too narrow.

Thus, when selecting presentation topics for students, consider these factors to create an excellent presentation. You can also explore what a good essay topic looks like to get more inspiration and ideas for your presentation.

So, check out our list of 100 PowerPoint presentation topics for students, which has been thoroughly structured to make it easier for a school or university student to choose a topic!

10-Minute Presentation Ideas

You must pick your subject carefully if you have 10 minutes to make an impression. It has to be brief and compelling. Here are ten short and memorable ideas for presentation topics:

• The Future of Renewable Energy Sources
• The Psychology Behind First Impressions
• The Rise of Artificial Intelligence in Everyday Life
• Minimalism: More Than Just Decluttering
• The Impact of Social Media on Mental Health
• Brief History of the Internet
• How to Start a Small Business
• The Basics of Personal Financial Management
• The Importance of Voting in Democratic Societies
• The Benefits of Daily Physical Activity

If you need help creating a great topic, consider consulting expert writers. The PowerPoint presentation writing service can provide engaging presentation examples for students. Moreover, experienced authors will help you with any part of your presentation if required.

Good Higher School Presentation Ideas

School presentations for high school students can be a perfect way to introduce exciting topics and help them broaden their educational horizons. Here are ten PowerPoint presentation topics for higher school students:

• The Effects of Global Warming on Our Planet
• The Evolution of Pop Music
• Understanding the Stock Market
• The Science of Habit Formation
• Exploring Career Options in Technology
• The Role of the United Nations in World Peace
• The Influence of Advertising on Consumer Behavior
• Teenage Mental Health: Understanding and Support
• The History and Impact of Comic Books
• Cybersecurity: Protecting Yourself Online

Business Topics for Presentation at University

Business presentations must be informative, explaining industry trends, strategies, and innovations. Here are the ten most impressive business slideshow ideas for students:

• The Impact of E-commerce on Traditional Retail
• The Role of Social Media in Modern Marketing Strategies
• Startup Culture: Evolution and Impact
• Corporate Social Responsibility: Examples and Outcomes
• The Future of Work: Remote vs. In-Office
• Blockchain Technology in Business
• Global Economic Trends and Their Impact on Local Businesses
• Customer Relationship Management: Best Practices
• Business Ethics in the Age of Technology
• Mergers and Acquisitions: Strategy and Outcomes

>> Find more business research paper topics  for presentation  at StateOfWriting!

Medical and Nursing Topics for Presentation

Medical and nursing presentations usually focus on today's issues, innovations, and new or best practices. This list covers ten interesting topics for presentation for healthcare professionals and students:

• The Role of Telemedicine in Modern Healthcare
• Advances in Robotic Surgery
• The Impact of Mental Health on Physical Well-being
• Ethical Dilemmas in Nursing Practice
• The Importance of Patient Education in Chronic Disease Management
• Breakthroughs in Alzheimer's Disease Research
• Handling Medical Emergencies in Remote Areas
• The Evolution of Nursing Roles in Healthcare
• Strategies to Combat Antibiotic Resistance
• Patient Safety and Quality Improvement in Hospitals

Unique Management Topics for Presentation

Good management is at the heart of a successful enterprise. The following ten creative presentation ideas explore leadership, strategy, and operational effectiveness:

• Leadership Styles and Organizational Impact
• Change Management: Strategies for Successful Implementation
• The Importance of Emotional Intelligence in Leadership
• Project Management Techniques for Efficient Workflow
• Cross-Cultural Management and Its Challenges
• Corporate Governance and Accountability
• Managing Remote Teams: Tools and Tips
• Innovation Management in Companies
• Crisis Management: Case Studies and Lessons Learned
• Performance Management and Employee Development

Interesting Psychology Topics for Presentation

Psychology is a human science that seeks to understand the mechanics of our minds and behaviour. Here are ten topics to do a presentation on psychology that are sure to captivate and educate any audience:

• The Psychology of Motivation and its Impact on Success
• Cognitive Biases and Decision-Making
• The Effects of Stress on Mental and Physical Health
• Child Development: The Role of Nature vs. Nurture
• The Influence of Personality on Lifestyle Choices
• Psychological Techniques in Pain Management
• The Impact of Social Media on Teen Self-Esteem
• Memory Formation and the Mechanisms of Forgetting
• The Role of Therapy in Treating Anxiety Disorders
• The Psychological Effects of Color on Mood and Behavior

Best Biology Topics for Presentation

Life comes in many forms, and biology is the science that explores them all. Here are ten easy topics for presentation on biology:

• The Genetic Basis of Inherited Diseases
• The Role of Microbiomes in Human Health
• Conservation Strategies for Endangered Species
• The Process and Implications of CRISPR and Gene Editing
• Plant-Animal Interactions and Their Ecological Impact
• Marine Biology: Deep Sea Ecosystems and Their Mysteries
• The Biology of Aging and Longevity
• Biotechnology in Agriculture: Innovations and Ethics
• Behavioral Ecology and Animal Communication

Good Physics Topics for Presentation

Physics helps people understand the general laws of the Universe. Here are ten unique topics for presentation in college:

• The Theory of Relativity and Its Applications
• Quantum Mechanics: Principles and Paradoxes
• The Physics of Black Holes and Neutron Stars
• Advances in Particle Physics and the Large Hadron Collider
• The Role of Physics in Renewable Energy Technologies
• Nuclear Fusion: The Future of Energy?
• The Science of Thermodynamics and Its Modern Applications
• Astrophysics: Exploring the Composition of the Universe
• The Physics of Sound and Music
• Fluid Dynamics in Nature and Technology

Chemistry-Related Topics for Presentation

Chemistry is central to many innovations around us and our daily experiences. Let’s explore ten presentation topic ideas explaining chemistry from practical applications and theoretical research:

• The Chemistry of Everyday Life: Soaps and Detergents
• Organic Chemistry and Pharmaceutical Development
• Nanotechnology in Chemistry: Materials and Applications
• The Role of Chemistry in Environmental Conservation
• Catalysis and Its Importance in Industrial Processes
• The Future of Materials Science with Polymers and Composites
• Biochemistry: Proteins and Enzymes at Work
• The Chemistry of Food and Flavor
• Electrochemistry and Its Applications in Energy Storage
• Chemical Safety and Toxicology in the Modern World

Tips for Creating Powerful Presentations

Shaping the perfect presentation is vital to persuade the audience to listen. Mastering the art of presentation can impact your success. Our experts have kindly provided basic advices for a successful presentation:

• Know your Audience: Match the content to your audience's interests, level of knowledge, and expectations.
• Lead with a Hook: The story or compelling start that helps you capture attention and achieve the tone you want for your presentation.
• Use Visuals Wisely: Relevant visuals can support and enhance your message – but must never overshadow it.
• Practise Makes Perfect: Rehearse your speech beforehand many times to deliver it more fluently and confidently.
• Make Your Presentation Interactive: Add questions, interactions, and active engagement with your audience to keep them interested.

To be effective with presentations, you must know your audience, have a killer beginning, use stage-appropriate visuals, practice, and use a strong engagement hook.

Elevate Your Presentation to Leave a Lasting Impression

To sum up, picking interesting presentation ideas for students and adding a touch of creativity to them can turn school assignments into memorable experiences. You can also use visual aids or UK writing service to make your presentation eye-catching and showcase your unique perspectives and insights. Your efforts will impress and inspire those who listen.

• How to Write a Lab Report: Tips from Academic Researchers
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10 Video Sales Letter Examples & How to Make Them

In our video-saturated world, we spend hours each day watching content, and sales teams have long leveraged video to boost their efforts with great results. However, if you want to connect with your customers more personally, a video sales letter (VSL) is an excellent way to make an impact. Fortunately, we’ve compiled some standout VSL examples to guide you through creating your own.

Article Last Updated: August 15, 2024

What is a Video Sales Letter?

Video sales letter script, how to make a video sales letter using zight.

• Best Examples of Video Sales Letters

If you sell stuff online, you’ve probably heard of the video sales letter. Among the various video marketing methods, it stands out for its direct approach to converting viewers into customers . Crafting and sharing a video sales letter can offer a fresh and effective method for improving sales . By learning how to create and use these videos, you can make a real difference in your company’s marketing efforts and engage with your audience.

However, you may not completely understand what it is, why you should use one, or how to create one. Luckily, we have done all the hard work for you. Also, we have mentioned the best video sales software that you can use to create a high-quality video sales letter. Why is it the best? In simple terms, it is a versatile software that has a screen recording app and also webcam recording features to capture impressive video content. Let’s get started.

A video sales letter (VSL) is in simple terms, a sales pitch presented through video. It’s taking your sales message and putting it into video form. Unlike regular ads that aim to promote a brand or raise product awareness, a video sales letter has a single focus: driving the sale. They generally follow a familiar format like with a traditional sales letter: starting with capturing the audience’s attention, highlighting their pain points, showing how your product can solve their problems, delivering an effective call to action , and wrapping up with a risk-free offer.

VSL is a direct-response marketing tool designed to prompt viewers to take immediate action after watching. While both the written sales letter and video sales letters share the same foundational elements, the VSL has the advantage of being highly adaptable to two key trends: the rise of video content and the widespread use of the internet .

Video sales letters usually last between 2 to 5 minutes and often include a professional voiceover, engaging images, and sometimes animation. Although a VSL gives you more freedom than a traditional ad, it’s easy to end up with something closer to a full-length presentation that loses your target audience. The trick is to strike the right balance. Keep it short enough to hold attention, but ensure it’s long enough to deliver a convincing pitch.

A video sales letter script is like a roadmap for your final product. It guides you in choosing the right words and visuals to effectively reach your sales or lead generation goals . A script doesn’t just help you create video sales letters that ensure your video is also persuasive and impactful.

In simple terms, a VSL script is a written document that includes:

• Voice-over or talking head monologue
• Scene descriptions
• On-screen text or graphic details

While it might not seem overly complex, the script’s framework is key to selling. Among the various copywriting frameworks out there, the PAS (Problem-Agitate-Solve) format from one of the top sales professionals Dan Kennedy remains one of the most effective:

• Problem – Highlight the issue your audience faces.
• Agitate – Intensify the problem with relatable details.
• Solve – Offer a solution to ease their pain.

This format has been used countless times because it works. You can adjust it to fit your needs, but if you start with PAS, your video’s core content will resonate with your audience and deliver your message effectively.

However, the core content alone isn’t enough. To make your video sales letter script truly successful, don’t forget to include:

• A compelling hook in the first three seconds
• A strong call to action (CTA) at the end—or even in the middle of the video is long

The hook is crucial—it grabs attention and ensures your viewer sticks around to hear your message. Equally important is the CTA, which should be clear and strong. Consider adding a sense of urgency, like limited availability, to encourage immediate action.

By covering all these elements, you’ll have a solid video sales letter script ready which can help you come up with a video sales letter template to record your video sales video letters.

With your video sales letter script in hand, it’s time to bring it to life for your sales team. A top choice for creating professional video sales letters is Zight , an all-in-one platform that makes screen and webcam recording a breeze . Zight is also perfect for beginners, allowing you to produce high-quality, conversion-driven videos without needing expert skills.

Beyond just recording, Zight offers video editing tools to help you craft a polished final product. Plus, its captions and subtitles features ensure your potential customers can easily follow along, eliminating the need for them to switch between your sales videos and written descriptions of your product or service.

Here’s how you can use Zight to craft an effective video sales letter.

1. Screen Record Using Zight

Start by using Zight’s screen recording to show off your product or service. Whether you want to record your entire screen or just a specific part, Zight lets you do it effortlessly.

As you record, you can use Zight’s annotation tools to highlight important details, making your video more informative. Once you’ve finished recording, polish it up with Zight’s editing tools to ensure everything flows smoothly and keeps viewers hooked.

2. Webcam Recording

To add a personal touch to your video sales letter, use Zight’s webcam recording feature . Record yourself delivering your message directly to the camera. This personal approach helps build a connection with your audience.

If interested in creating video sales letters that are more engaging, blend your webcam footage with screen recordings—start with a personal introduction on camera, switch to a screen demonstration to show your product in action, and finish with a final call to action. Edit your webcam footage to cut out any fluff and keep it engaging for potential customers.

Now, let’s dive into some examples of effective video sales letters in action.

10 Best Examples of Video Sales Letters

Though most video sales letters stick to a basic structure, you’ll find some video sales letters mix things up by adding or skipping certain sections. These videos can take various forms—animated, live-action, or even a “whiteboard” style. Some sales professionals opt for a straightforward approach, creating a video slideshow with a voiceover.

I find it helps to see real-life examples so you can visualize what your ideal sales letters could look like. Some standout examples effectively combine storytelling , clear messaging, and persuasive calls to action. Want to see real-life examples of such a high-converting video sales letter in action? Here are some of the best and for good reason:

1. Revolutionize Your Communication with Zight: Faster, Clearer, Better!

Among the best video sales letters that stand out is this Zight one. It is a great example of how to effectively capture attention and drive engagement and hence convert into sales. Its concise and visually engaging format makes it great for encouraging viewers to act. Here’s why it stands out:

• It starts with a relatable pain point: the frustration of managing endless emails and Slack messages. This immediately resonates with the audience, drawing them in by acknowledging a common problem .
• By stating that communicating complex ideas through text can be challenging, the video sales letter clearly defines the issue. This sets the stage for introducing Zight as a solution.
• The video highlights that visuals are processed 60,000 times faster than text. This statistic underscores the effectiveness of visual communication and sets up the need for a tool like Zight.
• Zight is presented as the solution to the problem. The video explains how easy it is to use Zight to capture, create, and share videos with a single link . This simple, clear explanation shows how Zight can improve communication efficiency. The VSL also provides examples of how different professionals such as engineers , customer support agents , and salespeople can benefit from Zight. This broadens its appeal and demonstrates its versatility.
• The VSL concludes with a compelling call to action , encouraging viewers to upgrade their communication with Zight. The mention of AI features adds a hint of excitement and innovation.

If you’re in the process of building your online business, you’ll want to check out this video sales letter called “Think It. Create It.” It walks you through Wix.com , showing you just how easy and customizable creating your online presence can be. It’s a great way to see firsthand how Wix can help bring your vision to life.

This is one of the video sales letter examples that go beyond just highlighting features. They have designed it to inspire you to turn your business ideas into reality with Wix.com . So, envision your goals, build them, and see your business thrive online with Wix.

3. Slack: “So Yeah, We Tried Slack…”

This Slack video sales letter takes a fresh and engaging approach to show how its platform boosts team collaboration and productivity . It features a series of brief, compelling video testimonials from employees at different companies, sharing how Slack has transformed their workflows .

By highlighting real users and their positive experiences, Slack builds genuine trust and credibility with potential customers. The video’s engaging, humorous, and relatable style makes it a standout example as one of the effective video sales letters.

4. Why Upgrade to Canva Pro?

If you’re thinking about making the jump to Canva Pro, their video sales letter is worth a look. It paints a clear picture of how Canva Pro simplifies design with its premium templates and advanced tools like background removal and object erasing. It brings to life how managing your brand’s look is a breeze with Canva’s Brand Hub, where you can easily integrate your logos, colors, and fonts.

In short, the video sales letter doesn’t just explain the new features; it shows you how Canva Pro makes your design work faster, smoother, and more impactful. Watching it, you’ll get a sense of how Canva Pro can truly elevate your creative journey and streamline your design tasks hence wanting it as one of your tools.

5. Frank Kern

When talking about video sales letters, it’s impossible not to mention one from Frank Kern, a top industry expert. This particular video sales letter is a bit different—it’s not as polished and doesn’t have that typical sales pitch format. Kern takes a unique approach, shifting from the usual video sales letter script, but he still sticks to the fundamental principles we’ve covered.

He begins with a provocative question: “How crucial is copywriting in today’s online world?”

Then he surprises everyone with his answer: “Not very.”

This unexpected reply from Kern—who’s known for teaching copywriting—immediately grabs attention and makes every marketer curious.

Kern then dives into his main points about the overwhelming amount of content on social media and online ads. He finishes with a call to action, inviting viewers to hire his company to handle their ad campaigns. It’s this blend of straightforwardness and personal touch that makes the video so effective .

6. Keep More Money Book

This video sales letter for a new book effectively addresses the audience’s pain points right from the start. It then clearly outlines the benefits of reading the book, all through engaging animations.

This example demonstrates how a video sales letter can quickly and succinctly convey its message, proving that sometimes, simplicity and animation are all you need to make an impact.

7. Meet Airtable

The “Meet Airtable” video sales letter introduces you to a tool for organizing and collaborating. This isn’t your typical software demo video . It’s a visually captivating exploration of what Airtable can do. It qualifies as a good video sales letter because it showcases how Airtable blends the simplicity of spreadsheets with the power of a database, making it ideal for everything from managing music labels to coordinating rocket launch schedules.

You’ll see Airtable’s support for rich field types, file attachments, and flexible viewing options like calendars and galleries. However, Airtable isn’t just for solo projects; it excels in team settings with features like tagging and real-time messaging. It syncs smoothly across all devices, so everyone stays in the loop. This video sales letter doesn’t just explain Airtable’s features but show how Airtable can transform your projects and ideas into something dynamic and organized.

8. Squatty Potty

Although this is one of the old video sales letters, it’s a perfect example of a way to sell a difficult product. Why? For starters, it deals with a problem people don’t even realize they have and also with a subject most people would rather not talk about. So, how did they manage to hack the sales process effectively with the 41M views it has garnered over the years and people are still watching it? Let’s get into it.

First, the sales video starts with a unicorn puppet “relieving” itself in the form of rainbow sherbert ice cream, an attention-grabbing hook. Now that we’re hooked, the story keeps us engaged with a knight who’s as silly as he is entertaining. Within the first 15 seconds, they hit us with the problem—incontinence.

Next, they agitate the problem by listing a series of medical conditions that can come from this problem, all illustrated with a long scroll unraveling in front of us.

At the 60-second mark, they present the solution with easy-to-follow graphics that break down the science behind it. And of course, the call to action comes next—here’s where you can buy the product. Still not convinced? They roll out the proof, backed by endorsements from major scientific institutions and big-name brands.

Although the Squatty Potty sales video is catchy and funny, that’s not the only reason it worked. It was successful because it wrapped a creative, memorable concept around a solid, proven sales framework.

9. Animated Doodle Video Maker Software for PC & Mac

This video sales letter for the Animated Doodle Video Maker Software is a standout example of effective VSLs. It starts by addressing a key concern—how the software boosts conversions and engagement. The creator shares their journey, which builds trust, and then dives into a hands-on demo, showing how simple yet powerful the tool is.

By highlighting features like customizable video styles and easy-to-use video editing tools, the video clearly demonstrates the software’s value. It also tackles potential objections by showcasing how Dooley differentiates itself from competitors. The final call to action is direct and compelling, urging viewers to click and get started, reinforcing the software’s benefits in boosting conversions and sales.

10. Instant Background Eraser to Remove Photo Backgrounds – GlorifyApp

This video sales letter for Glorify effectively grabs attention by addressing the common issue of unattractive e-commerce product listings. It then introduces Glorify as a solution, showcasing its ease of use and features like background removal, customizable templates, and a smart resize tool.

By demonstrating how these features can enhance product images and boost sales, the VSL clearly presents Glorify’s value. The call to action, offering early adopter benefits, creates a sense of urgency. Overall, the VSL is a strong example of engaging and persuasive marketing that connects with viewers’ needs and provides a clear solution.

By analyzing the above successful video sales letter examples, you can gain valuable insights into creating compelling video sales letters. Applying these lessons to create an effective video sales letter can help you capture attention, address the target audience’s pain points, present solutions, and drive immediate action. In addition, using the best video sales letter software will ensure your video is good enough to be a video sales letter example to other users.

However, it’s important to note that there’s no single formula that works for everyone. Although we’ve shared some examples, the real secret lies in customizing your video content and offering to resonate with your unique target audience.

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