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IT Services Business Plan Template

Written by Dave Lavinsky

information technology business plan

IT Services Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their IT companies.

If you’re unfamiliar with creating an IT business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an IT business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an IT Services Business Plan?

A business plan provides a snapshot of your IT business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for IT Company

If you’re looking to start an IT business or grow your existing IT company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your IT business to improve your chances of success. Your IT business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for IT Businesses

With regards to funding, the main sources of funding for an IT business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for IT companies.

Finish Your Business Plan Today!

How to write a business plan for an it services business.

If you want to start an IT business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your IT business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of IT business you are running and the status. For example, are you a startup, do you have an IT business that you would like to grow, or are you operating a chain of IT businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the IT industry.
  • Discuss the type of IT business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of IT business you are operating.

For example, you might specialize in one of the following types of IT businesses:

  • Computer repair: This type of IT business provides computer maintenance and repair services.
  • Computer training: This type of IT professional specializes in teaching others how to use computers as well as various software and computer programs.
  • IT support: This type of IT professional provides services for businesses such as setting up a network, backing up data, and systems management.
  • Cloud computing: This type of IT specialist helps individuals and businesses establish cloud platforms and tools, or may help to migrate their information to the cloud.

In addition to explaining the type of IT business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of new clients served, the number of repeat clients, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the IT industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the IT industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your IT business plan:

  • How big is the IT industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your IT business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your IT business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of IT business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other IT businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of IT consultants, in-house IT support, or do-it-yourself IT tutorials. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of IT business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for clients to acquire your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an IT business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of IT company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cloud computing, data center management, or network setup services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your IT company. Document where your company is situated and mention how the site will impact your success. For example, is your IT business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your IT marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your IT business, including answering calls, meeting with new clients, billing and collecting payments from clients, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your IT business to a new city.

Management Team

To demonstrate your IT business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing IT businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an IT business or successfully running a small IT consulting service.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you charge your clients an hourly rate of $250 per hour, and will you work 5 hours per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your IT business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an IT business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of your IT credentials.

Writing a business plan for your IT business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert on IT business planning. You will understand the IT industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful IT business.

Don’t you wish there was a faster, easier way to finish your IT business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan services can give you a winning business plan.  

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Technology Business Plan Template

Written by Dave Lavinsky

Technology Business Plan

You’ve come to the right place to create your own Technology business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Technology businesses.

Technology Business Plan Example & Template

Below is a Technology business plan template and sample to help you create each section of your own business plan.

Executive Summary

Business overview.

Kearney Tech Inc., located in Houston, Texas is a tech startup that focuses on developing and commercializing new artificial intelligence (AI) technology applications designed for small-to-medium sized businesses. The company has created proprietary technology that helps businesses improve their profitability by using AI to increase customer engagement. We offer multiple products, including AI hardware, marketing AI software, and CRM AI software. Many of our most basic services are free, but the rest can be accessed by paying a subscription fee. By providing flexible and affordable subscription options for our clients, Kearney Tech Inc. aims to be the next big technology company in the AI space for small and medium-sized businesses.

Kearney Tech Inc. was founded and is led by Abigail Kearney. Abigail has been a senior software engineer for nearly 10 years and has extensive experience in artificial intelligence and machine learning. In addition to her experience, she has a bachelor’s degree in computer science and an MBA. Her education and experience are sure to lead Kearney Tech Inc. to success.

Product Offering

Kearney Tech Inc. will showcase a variety of different applications for its AI technology that companies can utilize to increase their customer engagement from day one. Businesses can choose the platform package that works for them, based on a freemium subscription pricing structure.

The following are the services that Kearney Tech Inc. will provide:

  • AI Hardware
  • Marketing AI Software
  • Customer Relationship Management AI Software
  • Customer Support AI Software
  • Technology Training: Training sessions on how to use our AI solutions and integrate them into their businesses

Customer Focus

Kearney Tech Inc. will serve small to medium-sized businesses within a 30-mile radius of Houston, Texas. Many of the businesses in our target demographic are startups looking to expand their reach and thus would benefit from technology that can increase their customer base.

Management Team

Kearney Tech Inc. will also employ an experienced assistant to work as a business analyst and help with various administrative duties around the office. She will also hire several developers, salesmen, and other administrative staff to assist her.

Success Factors

Kearney Tech Inc. will be able to achieve success by offering the following competitive advantages:

  • Management: Abigail Kearney has been extremely successful working in the technology industry and will be able to use her previous experience to provide the best service experience. Her unique qualifications will serve customers in a much more sophisticated manner than Kearney Tech Inc.’s competitors.
  • Relationships: Abigail Kearney knows many of the local leaders, business managers, and other influencers within Houston, Texas. With her 10 years of experience and good relationships with business leaders in the area, she will be able to develop an initial client base.
  • Proprietary technology : The company has developed proprietary AI technology that will be used to add new data sources, expand on valuable insights, launch advanced features like benchmarking, provide predictive and prescriptive analytics, and ensure self-guided data discovery.
  • Client-oriented service: Kearney Tech Inc. will have full-time customer service and sales managers to keep in contact with clients and answer their everyday questions.

Financial Highlights

Kearney Tech Inc. is seeking a total funding of $400,000 of debt capital to open its office. The funding will be dedicated to office design, software development, marketing, and working capital. Specifically, these funds will be used as follows:

  • Office design/build: $50,000
  • Software development: $150,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $25,000
  • Working capital: $25,000

The following graph below outlines the pro forma financial projections for Kearney Tech Inc.:

Technology Business Plan Template Financial Highlights

Company Overview

Who is kearney tech inc..

Abigail began researching what it would take to create her own technology company and did a thorough analysis of the costs, market, demographics, and competition. Abigail has compiled enough information to develop her business plan in order to approach investors.

Kearney Tech Inc.’s History

Once her market analysis was complete, Abigail Kearney began surveying the local vacant office space and located an ideal location to house the technology company. Abigail Kearney incorporated Kearney Tech Inc. as a Limited Liability Corporation in April 2023.

Since incorporation, the company has achieved the following milestones:

  • Located available office space for rent
  • Developed the company’s name, logo, and website
  • Determined equipment and necessary supplies
  • Began recruiting key employees

Kearney Tech Inc. Services

Industry analysis.

As of 2021, the global technology industry was valued at approximately $5.2T. Of all countries worldwide, the United States currently has the largest technology market, with 32% of the market share at $1.7T. The technology industry in the U.S. accounts for a large part of the nation’s economy.

The Information Technology market can be segmented by categories such as software, devices, infrastructure IT and business services, emerging technology, and telecom services. In the United States, IT and business services hold the greatest market share (30%), followed by software (20%) and telecom services (20%).

Market drivers include the economy, employment rates, and the digital transformation of daily life for a growing number of people and businesses worldwide. Corporations and organizations are seeking IT service providers that can help improve their software, cybersecurity, data, and infrastructure. Technology companies that can provide products and services that cater to these issues can be competitive in the constantly evolving market.

Technology is an integral part of society. Developments in AI and machine learning are essential to keep society moving forward and make businesses more efficient. Therefore, businesses will always be in need of AI solutions to bring in more customers and streamline their services and products. According to Market Watch, the Technology industry is set to grow at a CAGR of 25.73% from now until 2027. Very few industries see this growth, which shows how much demand there is for technological solutions. Therefore, we expect Kearney Tech Inc. to see great success in our local market.

Customer Analysis

Demographic profile of target market.

Kearney Tech Inc. will serve the small and medium-sized businesses of Houston, Texas, and the surrounding areas.

Many small businesses in the community are startups or established enterprises looking to expand their reach and thus would benefit from technology that can increase their customer engagement.

Customer Segmentation

Kearney Tech Inc. will primarily target the following customer profiles:

  • Small businesses
  • Medium-sized businesses

Competitive Analysis

Direct and indirect competitors.

Kearney Tech Inc. will face competition from other companies with similar business profiles. A description of each competitor company is below.  

Tekuserv has been a reliable technology company in Houston, Texas for more than fifteen years. The company is known for its wide range of technology solutions that serve many small-to-medium-sized businesses. With its large number of experts focused on delivering customer satisfaction, the organization maintains its high standard of developing quality products and providing exceptional customer service. Tekuserv provides business software on a freemium subscription basis. It develops enterprise technology solutions with a focus on customer relationship management.  

Prime AI Business Solutions

Prime AI Business Solutions is a technology development company in Houston, Texas. In business for several years, the company has developed highly-rated AI solutions used by many well-known businesses in a variety of industries. Prime AI Business Solutions now offers a range of AI hardware and software products geared toward helping businesses of all sizes increase their customer base. The company has also introduced a “pay-as-you-grow” pricing model that scales to provide users with more support as they scale up.  

AICE Developments

AICE stands for Artificial Intelligence for Customer Engagement. AICE Developments is also a local technology company that manufactures and distributes a variety of technology products. AICE Developments was established in 2009 in Houston, Texas, providing integrated AI applications and platform services. Its products include applications and infrastructure offerings delivered through various IT deployment models, including on-premise deployments, cloud-based deployments, and hybrid deployments. The company serves automotive, financial services, healthcare, hospitality, retail, utilities, construction, etc. It provides AI solutions for enterprise marketing and customer engagement.

Competitive Advantage

Kearney Tech Inc. will be able to offer the following advantages over the competition:

  • Proprietary technology: The company has developed proprietary AI technology that will be used to add new data sources, expand on valuable insights, launch advanced features like benchmarking, provide predictive and prescriptive analytics, and ensure self-guided data discovery.

Marketing Plan

Brand & value proposition.

Kearney Tech Inc. will offer a unique value proposition to its clientele:

  • Service built on long-term relationships
  • Big-firm expertise in a small-firm environment
  • Thorough knowledge of the clients and their varying needs
  • Proprietary technology developed by skilled software engineers

Promotions Strategy

The promotions strategy for Kearney Tech Inc. is as follows:

Kearney Tech Inc. understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Social Media

Kearney Tech Inc. will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Kearney Tech Inc. will invest heavily in developing a professional website that displays all of the features and benefits of the technology company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Direct Mail

Kearney Tech Inc. will blanket businesses with direct mail pieces. These pieces will provide general information on Kearney Tech Inc., offer discounts, and/or provide other incentives for companies to use the AI platform.

Kearney Tech Inc.’s pricing will be on par with competitors so clients feel they receive great value when purchasing the technology.

Operations Plan

The following will be the operations plan for Kearney Tech Inc.:

Operation Functions:

  • Abigail Kearney will be the Owner and CEO of the company. She will oversee all the operations and executive functions of the company. In the beginning, she will also provide customer support and market/sell AI products to potential clients.
  • Abigail will employ an experienced assistant to work as a business analyst and help with various administrative duties around the office.
  • Abigail will also hire several developers to maintain and develop AI products and services.
  • Abigail will also hire a solid sales team to sell our products to potential clients. As the company grows, she will also hire a team that is solely dedicated to customer service.

Milestones:

Kearney Tech Inc. will have the following milestones completed in the next six months.

5/2023 – Finalize lease agreement

6/2023 – Design and build out Kearney Tech Inc.

7/2023 – Hire and train initial staff

8/2023 – Kickoff of promotional campaign

9/2023 – Launch Kearney Tech Inc.

10/2023 – Reach break-even

Financial Plan

Key revenue & costs.

Kearney Tech Inc.’s revenues will come primarily from its technology solution subscription sales. The company will use a freemium subscription model, in which basic functions can be used by any company for free. Additional solutions and support will be available in a tiered package model based on the enterprises’ size and the number of users.

The office lease, equipment, supplies, and labor expenses will be the key cost drivers of Kearney Tech Inc. Ongoing marketing expenditures are also notable cost drivers for Kearney Tech Inc.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Average number of clients per month
  • Annual rent: $20,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Technology Business Plan FAQs

What is a technology business plan.

A technology business plan is a plan to start and/or grow your technology business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Technology business plan using our Technology Business Plan Template here .

What are the Main Types of Technology Businesses?

There are a number of different kinds of technology businesses, some examples include: Network technology, Software technology, and Customer relationship technology.

How Do You Get Funding for Your Technology Business Plan?

Technology businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Technology Business?

Starting a technology business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Technology Business Plan - The first step in starting a business is to create a detailed technology business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your technology business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your technology business is in compliance with local laws.

3. Register Your Technology Business - Once you have chosen a legal structure, the next step is to register your technology business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your technology business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Technology Equipment & Supplies - In order to start your technology business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your technology business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful Technology business: How to Start a Tech Company

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How to Write an IT Tech Startup Business Plan [Sample Template]

Are you about starting an IT tech startup? If YES, here is a detailed sample IT tech startup business plan template & feasibility report you can use for FREE . If you are a software developer or you have a background in the ICT industry and you are looking for An IT business to start, then you need to look far because there are loads of businesses in the industry and one of them is software as a service (or SaaS) company.

Software as a service (or SaaS) is an emerging paradigm business that enables software to be delivered as a service. This is an arrangement that enables companies to expand their network capacity, and run applications directly on a vendor’s network, offer a host of advantages with the most primary being radically lowering IT costs.

The lower budgetary requirements and commitments allow even smaller companies to piece together an IT project without spending on purchasing legacy server, and storage systems. However, due to the technical nature of this business, it would be wise to consult with a business consultant before starting off.

If your business concept is a great one, the business consultant would offer you tips and suggestions on the way forward. Below is a sample IT tech startup company business plan template that can help you successfully write your own with little or no stress.

A Sample IT Tech Startup Business Plan Template

1. industry overview.

An IT technology company (often tech company) is a type of business entity that focuses on the development and manufacturing of technology products, or providing technology as a service. “Technology”, in this context, has come to mean electronics-based technology. This can include businesses relating to digital electronics, software, and internet-related services, such as e-commerce.

For the purpose of this business plan, we will be looking at software development as a service. Software as a service (or SaaS) is part of the Business Analytics and Enterprise Software Publishing industry and players in this industry consist of companies that are into ERP software, bi software, crm software, scm software and other software development and they may decide to strictly adopt the Software as a services (SaaS) Business model.

A recent report published by IBISWorld shows that the Business Analytics and Enterprise Software Publishing industry has grown steadily due to favorable demand conditions caused by high corporate profit and investment. Over the five years to 2018, industry revenue rose at an annualized rate of 7.1 percent, driven by businesses’ increased technological complexity and the eagerness to adopt efficiency-enhancing software.

The report also shows that many industry products, such as customer relationship management and enterprise resource planning software systems, have become basic tools in the management of large companies. In 2018, industry revenue is expected to rise 2.6 percent to $55.4 billion. The world’s largest software companies have spent the past five years acquiring high-performing enterprise software vendors, cloud companies and data.

The report further states that over the past five years, the Business Analytics & Enterprise Software Publishing in the US industry has grown by 7.1 percent to reach revenue of $55bn in 2018. In the same timeframe, the number of businesses has grown by 10.0 percent and the number of employees has grown by 10.2 percent.

The Business Analytics and Enterprise Software Publishing industry is indeed a growing industry and is gaining ground in most countries of the world. Statistics has it that in the united states of America alone, there are about 2,869 registered and licensed business analytics and enterprise software publishing companies (Software as a services (SaaS) business model inclusive) responsible for employing about 139,347 people and the industry rakes $55 billion annually.

The industry is projected to grow at 7.1 percent annual growth within 2013 and 2018. The companies holding the largest market share in the Business Analytics & Enterprise Software Publishing in the US industry include SAP SE, International Business Machines Corporation, Salesforce.com Inc. and Oracle Corporation.

Some of the factors that encourage entrepreneurs to start their own Software as a service (SaaS) business could be the growing recognition of economic and operational benefits and the efficiency of this business model. As companies ease out gradually from the economic uncertainties and financial shackles, widespread adoption of Software as a service is in the offing.

The successful adoption of this technology concept will pave the way for mass enterprise adoption of Software as a service in the upcoming years. The transition of enterprises from virtual machines to the cloud will additionally extend the impetus required for strong growth of Software as a service (SaaS).

Poised to score the maximum gains will be end-to end cloud-computing solutions that offer complete functionalities ranging from integration of internal and external clouds, automation of business-critical tasks, and streamlining of business processes and workflow, among others.

Over and above, starting a software as a services (SaaS) company requires professionalism and good grasp of how the ICT industry works. Besides, you would need to get the required certifications and license and also meet the standard security expected for players in the industry in the United States.

2. Executive Summary

Joel Rogers® Technologies, Inc. is an IT tech startup that will specialize in offering software as a service (SaaS). The business will be based in Overland Park – Kansas and we were able to secure a well – positioned and standard office facility.

Joel Rogers® Technologies, Inc. is a client – focused and result driven IT tech startup company that is into ERP software, bi software, crm software, scm software and other software development. We will provide broad – based software development services at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will offer standard and professional services to all to our clients.

At Joel Rogers® Technologies, Inc., our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are experienced in the business analytics and enterprise software publishing industry in general.

Joel Rogers® Technologies, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our plan is to position the business to become the leading brand in software as a service (SaaS) business in the whole of Overland Park – Kansas, and also to be amongst the top 10 IT tech startup companies in the United States of America within the first 10 years of operation. This might look too tall a dream but we are optimistic that this will surely be realized.

Joel Rogers® Technologies, Inc. will be owned and managed by Joel Rogers. He has a Bachelor of Technology. He is a certified SOC 2 – Trust (SOC 2 is designed specifically for SaaS operations) and has over 10 years’ experience working in related industry as a senior software engineer prior to starting Joel Rogers® Technologies, Inc.

3. Our Products and Services

Joel Rogers® Technologies, Inc. is going to offer varieties of services within the scope of the business analytics and enterprise software publishing industry in the United States of America. We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition.

Our business offerings are listed below;

  • ERP software development
  • BI software development
  • CRM software development
  • SCM software development
  • Other software development

4. Our Mission and Vision Statement

  • Our vision is to build an IT tech startup company that will be among the forerunners when it comes to offering software as a service (SaaS) in the world.
  • Our mission is as an IT tech startup with bias in software as a services (SaaS) is to help a wide range of clients develop customized software that will help them simplify their businesses and operations.

Our Business Structure

Ordinarily we would have settled for two or three staff members, but as part of our plan to build a standard IT tech startup company in Overland Park – Kansas, we have perfected plans to get it right from the beginning which is why we are going to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our firm.

The kind of IT tech startup company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Overland Park – Kansas as long as they are willing and ready to work with us.

Below is the business structure that we will build Joel Rogers® Technologies, Inc. on;

  • Chief Executive Officer
  • Programmers and Software Developers

Admin and HR Manager

  • Digital Marketers (Marketing and Sales Executive)
  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Programmers and Software Developer

  • Responsible for designing, installing, testing and maintenance of software systems for the organization
  • Identifying areas for modification in existing programs and subsequently developing these modifications
  • Writing and implementing efficient code
  • Determining operational practicality
  • Developing quality assurance procedures
  • Training users
  • Working closely with other developers, UX designers, business and systems analysts
  • Presenting ideas for system improvements, including cost proposals
  • Working closely with analysts, designers and staff
  • Producing detailed specifications and writing the programme codes
  • Maintaining and upgrading existing systems once they are up and running
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Marketing and Sales Executive

  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • create reports from the information concerning the financial transactions as recorded
  • Prepare the income statement and balance sheet using the trial balance and ledgers
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Technical Help Desk Officer

  • Provide technical assistance and support for incoming queries and issues related to our software
  • Identifies problems and issues by performing relevant research using the appropriate tools and by following established procedures.
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
  • Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients

6. SWOT Analysis

Joel Rogers® Technologies, Inc. engaged the services of a professional in the area of business consulting and structuring to assist the firm in building a well – structured IT tech startup company that can favorably compete in the highly competitive business analytics and enterprise software publishing industry.

Part of what the business consultant did was to work with the management of our organization in conducting a SWOT analysis for Joel Rogers® Technologies, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Joel Rogers® Technologies, Inc.;

We can boast of a competent technical team that has analytical and critical thinking skills that can help them find creative solutions for our clients. Aside from the synergy that exists in our carefully selected workforce, we have a very strong online presence and we are well positioned to attract loads of clients from the first day we open our doors for business.

One of the weaknesses that is obvious to us is the lack of capacity and inability to compete with big players in the industry especially as it relates to economy of scales.

  • Opportunities:

The opportunities in the business analytics and enterprise software publishing industry is massive considering the fact that the world is going the way of technology, and software as a service (SaaS) is indispensable in the value chain of the info tech industry.

Some of the threats that we are likely going to face as an IT tech startup business operating in the United States are hosting issues, installation or upkeep troubles, piracy, unfavorable government policies , and global economic downturn which usually affects purchasing/spending power.

7. MARKET ANALYSIS

  • Market Trends

The advancement we are enjoying in our world today can be attributed to the advancement of technology. Technology has indeed given leverage to all aspects of human endeavor. To start with, it is the advancement of technology that landed man in the moon.

It is the advancement of technology that made communication either via the telephone or computer easier and faster. It is the advancement of technology that made transportation faster and perhaps cheaper. It is the advancement of technology that made the manufacturing of goods faster and cheaper, etc.

The technology industry is so wide and vibrant and there is still room large enough for those who are interested in the industry to come in and create their own impact. One thing is certain, the world will always celebrate any inventor who is able to invent machines or devices that can ease the process of doing things.

8. Our Target Market

We are aware that the nature of our business is geared to words serving B2B clients, hence Joel Rogers® Technologies, Inc. will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to compete with the leading IT tech startup companies that offer software as a services (SaaS) in the United States.

As a standard and licensed IT tech startup company that offers software as a service (SaaS), Joel Rogers® Technologies, Inc. will develop software apps for the following clients;

  • Financial services providers
  • Insurance companies
  • Businesses in the health sector
  • Supply chain businesses
  • Other related businesses that may need software as a services (SaaS) technology

Our competitive advantage

The level of competition in the business analytics and enterprise software publishing industry does not in any way depend on the location of the business since most companies that offer software as a service (SaaS), can operate from any part of the world and still effectively compete in the industry.

We are quite aware that to be highly competitive in the business analytics and enterprise software publishing industry means that we should be able to develop software apps that will help simplify business and operation process for clients.

Joel Rogers® Technologies, Inc. might be a new entrant into the industry in the United States of America, but the management staff are considered gurus. They are highly qualified software programmers and developers in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

We are mindful of the fact that there is fast – growing competition amongst IT tech startup companies and other players in the business analytics and enterprise software publishing industry in the United States of America and around the globe; hence we have been able to hire some of the best business developer cum digital marketers to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard IT tech startup company that offer software as a services (SaaS), that will leverage on word of mouth advertisement from satisfied clients.

Joel Rogers® Technologies, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to all the companies, institutions and organizations within and outside the United States
  • Promptness in bidding for software as a service (SaaS) contracts from companies, and organizations within and outside the United States
  • Advertise our business in relevant programming magazines, radio and TV stations
  • List our business on local directories/yellow pages
  • Attend international software as a services (SaaS) developers related, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets
  • Leverage on the internet to promote our business
  • Join related associations around us with the main aim of networking and marketing our services; we are likely going to get referrals from such networks.

Sources of Income

Joel Rogers® Technologies, Inc. is established with the aim of maximizing profits in the business analytics and enterprise software publishing industry and we are going to ensure that we do all it takes to attract clients on a regular basis.

Joel Rogers® Technologies, Inc. will generate income by offering the following services and products

10. Sales Forecast

We are well positioned to take on the available market in Overland Park – Kansas and in the cyberspace and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the business and our clientele base beyond Overland Park to other cities in the United States of America and in the cyberspace.

We have been able to examine the business analytics and enterprise software publishing market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Joel Rogers® Technologies, Inc., it is based on the location of our business and the services we will be offering;

  • First Fiscal Year (FY1):  $300,000
  • Second Fiscal Year (FY2):  $550,000
  • Third Fiscal Year (FY3):  $1.5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and internet shutdown within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the software as a services (SaaS) industry by storm which is why we have made provisions for effective publicity and advertisement of our IT tech startup company.

Below are the platforms we intend to leverage on to promote and advertise Joel Rogers® Technologies, Inc.;

  • Place adverts on both print (community – based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community – based events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
  • Install our billboards in strategic locations all around Overland Park
  • Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

At Joel Rogers® Technologies, Inc. we will keep our product and service fees a little bit below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to startups, nonprofits, cooperatives, and small social enterprises who want to develop software apps for their business.

  • Payment Options

The payment policy adopted by Joel Rogers® Technologies, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Joel Rogers® Technologies, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment without any stress on their part.

13. Startup Expenditure (Budget)

These are the areas we are looking towards spending our startup capital on;

  • The total fee for incorporating the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services P.O.S machines – $3,300.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
  • The amount needed to acquire a suitable Office facility in a business district for 6 months (Re – Construction of the facility inclusive) – $40,000.
  • Marketing expenses for the grand opening of Joel Rogers® Technologies, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The total cost for hiring Business Consultant – $2,500
  • The cost for equipping the office (computers, software apps and hardware such as Application-specific integrated circuit (ASIC) machines, internet server, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $25,000
  • The cost of launching our official website – $800
  • Budget for paying at least two employees for 3 months and utility bills – $75,000
  • Additional expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $10,000

Going by the report from the research and feasibility studies, we will need about Two Hundred and Fifty Thousand US Dollars ($250,000) to set up a small scale but standard IT tech startup company in the United States of America.

Generating Funds/Startup Capital for Joel Rogers® Technologies, Inc.

Joel Rogers® Technologies, Inc. is owned and managed by Joel Rogers. He may likely welcome partners later which is why he has decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Joel Rogers® Technologies, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our software as a services (SaaS) a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Joel Rogers® Technologies, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Leasing a standard and well positioned office facility in the heart of Overland Park – Kansas: Completed
  • Generating part of the start up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed software applications, internet server, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the industry: In Progress.

More on Technology

IT Company Business Plan: Everything You Need to Know

An IT company business plan is a detailed plan for running and developing an information technology company. 3 min read updated on July 26, 2024

An IT company business plan is a detailed plan for running and developing an information technology company. It should describe all aspects of the business, including the company's description, product description, marketing strategy, and financial analysis, in a clear and precise manner.

Tips for Writing a Great Business Plan

A business plan should set out a clear roadmap for developing and expanding your business. Keep the following points in mind while writing a business plan:

  • Test your idea. Avoid the temptation of jumping into a business merely on the basis of the success stories of others. Discuss your idea with prospective customers, vendors, and other people in the industry.
  • Study the market to get an idea of industry trends, underlying challenges, and scope of future growth.
  • Share your business plan with your employees. It is not something to be kept confidential.
  • Write it in a clear and concise manner. Be specific, and cover all areas of the business.
  • Put the plan to use; simply filing it away will not serve any purpose. Refer to it whenever possible.
  • Revisit and revise your plan as your business grows.

Sections of a Business Plan

A typical business plan includes the following sections:

  • Executive summary.
  • Description of the company.
  • Market research.
  • Product or service description.
  • Management structure.
  • Sales and marketing strategy.
  • Financial Analysis.

Benefits of Writing a Business Plan

Writing down your business plan offers the following benefits, among others:

  • You get to understand your business better.
  • It increases the chances of your business's success.
  • It makes it easier to raise capital for a startup.
  • Businesses with a written plan grow at a higher rate than those without any written plan.

Steps to Writing a Startup Business Plan

1. Have a Clear Objective

  • Make sure that the company description is not ambiguous. The company description can also include your business's mission statement.
  • State the reason for choosing that specific business. For example, you might be prompted to open a restaurant because no other restaurants in your area serve the cuisine your restaurant specializes in.
  • Discuss the vision and growth prospects of your business in brief.

The summary should be concise and should not exceed four paragraphs.

2. Identify Your Target Market

Narrow down your target market based on geography, demography, psychology, and behavior. Your final target market may look like the following:

  • Ages 20 to 35
  • Living in the New York area
  • With an annual income of $50,000-$60,000
  • Who are interested in recycling and sustainable living

3. Analyze the Competition

Perform a competition analysis and differentiate your product accordingly. Price and quality can be two important differentiating factors. You should analyze the competition while simultaneously identifying your target market since both these steps are a part of the market research section of your business plan.

4. Prepare a Budget

Estimate the amount of funds you will need to start and operate the business. Many startups fail due to lack of funds. Preparing a budget beforehand will reduce this risk. When calculating your budget, consider all possible expenses, including the following:

  • Cost of equipment.
  • Money required for buying or leasing property.
  • Legal fees.
  • Employees' salaries.
  • Insurance premiums.
  • Inventory cost.

5. Make Financial Projections

Prepare financial projections based on the size of your target market and your expected market share. Include the expansion strategy in your projections. Keep your projections reasonable and make sure you cover three to five years of operations.

6. Define Your Business Structure

Define the organizational structure of your business. Having a clear hierarchy of power removes unnecessary doubt and debates over jobs and reporting positions. However, avoid adding too many layers in your business structure since that may create confusion and make the communication inefficient.

7. Prepare a Marketing Plan

A well-balanced marketing plan should include a strategy for customer acquisition in line with your target market, budget, and financial projections.

Some of the basic ideas for a marketing plan include the following:

  • Launching a website.
  • Being active on social media.
  • Building a subscribers' list.
  • Setting up loyalty programs.

8. Keep It Short and Simple

Although your business plan should be detailed and thorough, make it a point to keep it short and simple. Write it professionally and avoid using jargon. Proofread the plan for grammar, readability, and confusion.

If you need help with IT company business plan, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

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Content Approved by UpCounsel

  • Creating a Business Plan
  • Sample of a Good Business Plan
  • Service Business Plan
  • Business Plan for Existing Company
  • Business Plan for New Company
  • Do I Need a Business Plan
  • Parts of Business Plan and Definition
  • LLC Business Plan Template
  • Business Plan Contents Page
  • Business Description Outline
  • Sample Business Plans
  • IT, Staffing & Customer Service

IT Consulting Business Plan

Executive summary image

The increasing use of AI and Automation and the rising remote & hybrid work culture have revolutionized the IT consulting industry. The demand for IT consultants is like never before.

Starting and managing an IT consulting firm may involve loads of hard work and a bit of risk, but the benefits are well worth it.

And having a well-prepared business plan could make things a lot easier for you to get started.

Need help writing a business plan for your IT consulting business? You’re at the right place. Our IT consulting business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free IT consulting business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write an IT Consulting Business Plan?

Writing an IT consulting business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  • Introduce your business: Start your executive summary section by briefly introducing your IT consulting business to your readers.
  • This section may include the name of your IT consulting, its location, when it was founded, the type of IT consulting business (E.g., cybersecurity consulting, cloud computing consulting, IT project management consulting.), etc.
  • Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
  • Product and services: Provide a description of the IT consulting services you provide to your clients. Include any additional or value-added services you offer that may differentiate you from the competition.
  • For instance, you may provide services, like IT governance & risk management, cybersecurity services, data analytics, and business intelligence, etc.
  • Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
  • Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  • Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • Technology strategy consulting
  • Cybersecurity consulting
  • IT outsourcing consulting
  • Cloud computing consulting
  • IT infrastructure consulting
  • IT project management consulting
  • Describe the legal structure of your consulting company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.
  • Owners: List the names of the founders or owners of your company. Describe what shares they own and their responsibilities for efficiently managing the business.
  • Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
  • Business history: If you’re an established IT consulting service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
  • Additionally, If you have received any awards or recognition for excellent work, describe them.
  • Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the consulting industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  • Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
  • For instance, You may target SMEs, startups, non-profits, healthcare organizations, and financial institutions if you provide IT consulting services.
  • Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
  • You may include statistics and information like the number of SMEs and startups in any particular industry if you target a niche market.
  • Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your consulting services from them. Point out how you have a competitive edge in the market.
  • Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with these trends.
  • For instance, there is a growing trend toward cloud computing and digital transformation. More and more businesses are embracing cloud technologies. Describe your plans for dealing with this.
  • Regulatory environment: List regulations and licensing requirements that may affect your IT consulting company, such as business registration, professional licenses, data privacy and security regulations, local business regulations, etc.

Here are a few tips for writing the market analysis section of your IT services business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  • IT outsourcing and vendor management
  • Digital transformation services
  • IT project management
  • Software development & integration
  • IT infrastructure services
  • Cloud computing services
  • Describe each service: Describe each service you offer, including the tools, technologies, and methodologies you use. Provide examples of how your service offerings contribute to the success of your client’s business.
  • Partnerships & Alliances: Mention any strategic partnerships or alliances your business has with other companies or vendors to deliver your services efficiently.

In short, this section of your IT consulting plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Unique selling proposition (USP): Define your business’s USPs depending on the market you serve and the unique consulting services you provide. Identifying USPs will help you to plan your marketing strategies.
  • For example, a proven track record, responsive and timely service, and specialized expertise could be some of the great USPs for a professional IT consultancy.
  • Pricing strategy: Describe your pricing strategy—how you plan to price your consulting services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new clients to your IT consulting service.
  • Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—SEO content marketing, social media marketing, Google ads, brochures, email marketing, and print marketing.
  • Sales strategies: Outline your strategies to sell your IT consulting services. Your sales strategies may include direct sales calls, partnering with other companies and vendors, lead generation practices, prospecting, and closing deals. Include any sales training or workshops you provide to your sales team.
  • Customer relationship management: Describe your customer relationship management process, including necessary information like your customer retention strategies, communication plans, and client feedback procedure.

Overall, this section of your IT consulting or tech support business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your IT consulting business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & training: Mention your consulting business’s staffing requirements, including the number of employees needed, such as IT consultants, project managers, administrative staff, etc. Include their qualifications, the training required, and the duties they will perform.
  • Operational process: Outline the processes and procedures you will use to run your IT consulting business.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your IT consulting business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founder/CEO: Mention the founders and CEO of your IT consulting company, and describe their roles and responsibilities in successfully running the business.
  • Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
  • It should include key executives(e.g. COO, CMO.), IT consultants, and other department managers (e.g. operations manager, project manager.) involved in the business operations, including their education, professional background, and any relevant experience in the consulting industry.
  • Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
  • Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
  • Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
  • So, if you have any advisors or consultants, include them with their names and brief information about their roles and years of experience.

This section should describe the key personnel for your IT consulting services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should summarize the business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
  • Cash flow statement: This section should estimate and describe the cash flow for the first few years of your operation. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  • Balance sheet: Create a projected balance sheet documenting your IT consulting business’s assets, liabilities, and equity.
  • Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  • Financing needs: Calculate costs associated with starting an IT consulting business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the IT consulting industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your IT consulting business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample IT consulting business plan will provide an idea for writing a successful IT consulting plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our IT consulting business plan pdf .

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Frequently asked questions, why do you need an it consulting business plan.

A business plan is an essential tool for anyone looking to start or run a successful IT consulting business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your IT consulting company.

How to get funding for your IT consulting business?

There are several ways to get funding for your IT consulting business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your IT consulting business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your computer consulting business plan and outline your vision as you have in your mind.

What is the easiest way to write your IT consulting business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any IT company business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Information technology proposal templates

Use information technology templates as a starting point for developing your own technology business. Completely customize any proposal, contract, quotes and other templates. Focus on strengths and values that will help to increase your sales effectiveness.

Cybersecurity Proposal Template

Cybersecurity Proposal Template

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Big Data Project Proposal

Big Data Project Proposal

Leverage a Big Data Project Proposal template when outlining a detailed plan for implementing a significant data-driven initiative within an organization.

Cloud Computing Project Proposal

Cloud Computing Project Proposal

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Big Data Startup Business Plan Template

Create a professional Big Data Startup business plan with our customizable Startup Business Plan Template.

Software Development Agreement Template

Software Development Agreement Template

This software development agreement is essential for any development or web design contractor or small business looking to grow.

Outsourcing Services Contract Template

Outsourcing Services Contract Template

IT Services Proposal Template

IT Services Proposal Template

Technical Proposal Template

Technical Proposal Template

Service Contract Template

Service Contract Template

Statement of Work Template

Statement of Work Template

Software Maintenance Agreement

Software Maintenance Agreement Template

This software maintenance agreement template provides everything you need to enter into a legally binding agreement for software maintenance services.

Telecommuting Agreement Template

Telecommuting Agreement Template

This telecommuting agreement can be used by a company that allows employees to work from home or other remote locations. It outlines the conditions of an employee being allowed to work remotely, including working hours, job duties, and compensation.

Information Technology Proposals

In the age of across-the-board digitalization, the IT industry has become the powerhouse of technological progress and the locomotive of high-tech transformations that penetrate an ever-growing number of domains. The spike in demand for software products has caused the appearance of thousands of developing companies that offer their services to the global pool of customers. Given the vast number of competitors in the IT realm, vendors face the major challenge of reaching out to their clientele. How can they address it?

There are dozens of factors that can help developers to find their customers and cinch the deal. They hire vetted professionals in the niche, keep abreast of the new technologies cropping up constantly, trim their portfolios, increase the scope of services they render, and leverage testimonials from previous clients. However, the first and oftentimes tipping impression about your company that a consumer of digital services gets comes from an IT services proposal you send them.

Must-Have Elements of a Solid IT Business Proposal

The overarching goal of a business proposal in any sphere is to convince the customer that your company is the best candidate to opt for if they want to obtain a high-quality product or service at an affordable price. You can reach this goal if your information technology proposal example contains the following items. 

  • Summary and objectives. Here you define the main purpose of the proposal, the expected deliverables, as well as the stakeholders who will benefit from the project’s results.
  • Project description. This is the core of an IT solution proposal template that covers the project background, the identification of the problem, and the strategy for dealing with it.
  • Costs. The section gives the total cost of the future project with the budget breakdown according to the stages the project will go through. 
  • Methodologies. It is the operational part of the tech proposal sample, where you outline the techniques you are going to utilize and justify the employment of each one.
  • Project plan. Here you offer a step-by-step roadmap where key activities, milestones, and dates are mentioned, and outcome measurement metrics are enumerated.
  • Timeframe. This is not only about determining the kick-off and the finishing dates. A good technical proposal example also contains the expected dates when every milestone is due.
  • Project management and resources. In this section, you list the resources that should be allocated to see the project through and specify tools and communication channels (together with collaboration details) that the organization of the project implementation will rely on.
  • Risk assessment. The customer must be aware of risks related to the endeavor, especially if you are pitching a project of your own and looking for investments.

As you see, composing a compelling proposal is a no-nonsense task that requires time and skill. If you lack either of them (or both), it is wise to make use of the free tech business proposal templates our company offers. 

Enjoy IT Technology Proposal Templates by PandaDoc

At our site, you can find a great roster of proposal templates and other forms for different use cases in the IT sphere.

  • IT Services Proposal Template. Leveraging it, you can offer various IT services to potential clients and showcase the perks of your cooperation with them.
  • Statement of Work Template. In this customizable form, parties stipulate activities, deliverables, and timetables of IT projects they undertake to complete. 
  • Software Development Agreement Template. This document deals with a more specific kind of job in the IT sector – building a software product, where the responsibilities and warranties of an IT vendor are listed.
  • Software Maintenance Agreement Template. It is a kind of IT support contract two parties sign when one of them provides maintenance services to the other.
  • Outsourcing Services Contract Template and Service Contract Template. They contain samples of a typical agreement to be signed between an IT service provider and the consumer of outsourced services.
  • Technical Proposal Template. It comes into play when a company has a concept of an IT product and is seeking investors to finance its implementation.
  • Telecommuting Agreement Template. If an IT specialist prefers to work remotely (which in our post-COVID next normal is getting significant traction), this document will help them to formalize their relationships with the employer.

Why Use IT Proposal Templates by PandaDoc?

In our fast-paced world, people can waste no time on simple repetitive tasks which abound in the realm of paperwork handling. By visiting our site and making use of ready-made templates available here, you will automate the red tape routine and obtain workmanlike document samples. They can be tailored to fit your particular needs and then downloaded and printed out to be signed at your convenience. 

Streamline the presentation of your business quotes and agreement signing with IT document templates offered by PandaDoc!

FAQ: IT Proposals

How do you write a business proposal for an it company using pandadoc.

Thanks to us, you don’t have to rack your brains over either the structure of an IT proposal or its content. Competently devised templates available on our site contain the necessary information an IT vendor needs to present its services to the customer in an explicit and understandable way, showcase its edge over rivals, and finally cinch the deal.

What is an ICT proposal?

When an organization posts a job in the realm of information and communications technology (ICT), software vendors take part in this auction of a kind by sending their proposals to potential customers. Its major purpose is to convince the client that they are the best fit for the task. In the proposal, IT companies outline the way to reach the goal as well as estimate the time and budget needed for the implementation of the project.

What are the four parts of a proposal?

A business proposal in the IT sphere must be devised in such a way that will make the potential customer opt for your company over other candidates for a job. To do this, the proposal must contain:

  • A short introduction
  • The summary of the problem the employer faces
  • The description of the way you plan to solve it, where the cost and the timeframe of the project are mentioned
  • Information about your organization with credentials from the previous clients.

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  • CIO strategy
  • 8 free IT strategic planning templates and examples for CIOs

As technology becomes a business differentiator, a well-thought-out IT strategy plan is more crucial than ever. These IT strategy templates help CIOs make IT a business driver.

Linda Tucci

  • Linda Tucci, Industry Editor -- CIO/IT Strategy

An effective IT strategy plan clearly defines an IT organization's mission and requirements, and it translates that mission into long- and short-range actionable goals. An effective IT strategic plan also reflects and drives the enterprise's business strategy and goals. Sounds straightforward enough, right? But as technology has become a business differentiator , IT strategic planning is both more crucial and more challenging than ever before. The IT function no longer exists to simply support business goals; IT must help drive the business.

These free IT strategic planning templates and examples of IT strategic plans will help CIOs develop strategies that become powerful tools for the business.

What goes into IT strategic planning: Free templates and in-depth guides

SOURCE #1: Gartner Inc. OFFERING: Build an IT Strategic Plan That You Will Actually Use

Gartner is of the mind that IT strategic plans are WORN, i.e., written once, read never. To address the sit-on-the-shelf fate of such documents, Gartner analyst Heather Colella offers " Your one-page IT strategy template and guide ." A central tenet of this plan -- besides being on one page -- is that CIOs will help their companies perform better by using storytelling to show how IT strategies drive business success. "Storytelling helps CIOs and IT leaders to engage business leaders in a strategy business conversation by visualizing the business model in a way that can be easily shared for collaboration across the enterprise," Colella explained.

Gartner recommends following four steps in preparation for your one-page plan:

  • Step 1. Know how you succeed.
  • Step 2. Understand your differentiators.
  • Step 3. Develop a rich story from a specific viewpoint.
  • Step 4. Draw a picture to commit your strategy to paper.

The details on translating your strategy story into a strategic plan are spelled out in this downloadable PDF. The one-page document includes the three foundational elements of any strategic plan: business objectives, business capabilities and key performance indicators.

This article is part of

The evolving CIO role: From IT operator to business strategist

  • Which also includes:
  • 10 factors reshaping the role of the CIO in 2024
  • Top 7 CIO challenges in 2024 and how to handle them

Download this entire guide for FREE now!

SOURCE #2: Info-Tech Research Group OFFERING: SME IT Strategic Plan Template

This free IT strategic plan template spells out simple yet effective procedures for aligning IT strategy with your company's strategic objectives and initiatives. It is designed for small and midsized enterprises. (Registration is required and can take a few minutes to gain access.)

The template includes the following sections:

  • purpose of plan;
  • corporate strategy;
  • business initiatives to support corporate strategy;
  • IT strategy;
  • IT strategic plan to support business initiatives; and
  • IT strategic plan -- Gantt Chart .

What should be in a CIO's IT strategic plan?

SOURCE #3 : CIO Index OFFERING : IT Strategy Template

This IT strategic planning template lists 21 questions aimed at helping IT executives develop a plan that reflects business pain points and objectives. (Registration required for the downloadable template.)

The 21 questions are grouped in five categories.

  • Baseline.  This section is designed to establish a baseline for IT and the business leaders by asking questions such as: "What are your top five business pain points?" "What are your top five business objectives?" "How do you plan to achieve these objectives?" "What will we gain by leveraging IT capability across the business?" Charts and tables help build an accurate picture of the current state of IT and the business.
  • Business Analysis.  This category deals with your company's customers, products and competition. Questions include: "Who is your customer?" "What is [your] current business model?" "What is each products' profitability, market and channel?" This section includes a SWOT chart to analyze the company's strengths, weaknesses, opportunities and threats.
  • IT Strategy Analysis.  This section of the IT strategy template digs into factors that thwart business success. Questions include: "What is in the way of achieving business imperatives?" (The template offers examples of several possible complications that hinder success.) "Can IT help achieve your business imperatives?" "What will we gain by leveraging IT capability (selling, manufacturing, buying or servicing) across the business?"
  • Environment Trend Analysis.  The two questions in this category ask you to think about the five top business trends and the five top technology trends, then assess which of the five in each area will affect your business and how.
  • Current IT Capability Analysis.  This section asks you to analyze how much you spend on IT, where you spend it and why. Questions include: "What is your technology ROI ?" "Does your business plan include a technology plan?"

SOURCE #4: Business 2 Community OFFERING: Strategic Plan Template

Clive Keyte, managing director of strategy at mapping consultancy Intrafocus, shared his expertise on developing strategic plans . "The mistake that is often made in strategic planning is to jump straight to initiatives or projects without considering business impact carefully," Keyte said. He offers the following five things to do to embed strategy into your culture:

  • Include subject matter experts in strategy formulation.
  • Solicit strategy ideas from staff through social media.
  • Communicate your strategy through a simple diagram.
  • Include your strategic measures in monthly reports.
  • Publish your strategic wins frequently.

His editable strategic plan template, replete with planning charts and examples, includes sections for vision, mission, core values, strategic themes, a strategy map, business objectives, strategic initiatives and a financial summary.

SOURCE #5: Apptio OFFERING: 10 Essential KPIs for the IT Strategic Planning Process

Apptio's guide to developing an effective IT strategic plan lays out the 10 key performance indicators ( KPIs ) deemed essential for delivering business value. "IT strategic plans need KPIs that show financial fundamentals, delivery, innovation, and agility to support the business strategy. These aren't operational measures of "feeds and speeds" -- they are proof points that IT is delivering business value." (Registration required to access the full guide.)

Apptio's list of "10 essential KPIs for the IT strategic plan"

  • IT spend vs. plan (Opex and Capex variance)
  • Application and service total cost
  • Percent of IT spend on cloud
  • Product lead time
  • Business value delivered by portfolio per quarter
  • Percent of IT investment on run, grow and transform-the-business
  • Percent of project spend on customer-centric initiatives
  • IT spend by business unit
  • Customer satisfaction scores for business-facing services
  • Percent of IT investment by business initiative

Three IT strategic plan examples

IT strategic plans for higher education institutions and government agencies are readily found on the web. Here are three examples.

SOURCE #6 : Harvard University EXAMPLE: IT strategic plan

This IT strategic planning document takes pains to align IT initiatives with the broader business and academic priorities of the institution.

Harvard University's IT strategic plan updates the university's previous plan and sets forth eight new initiatives established by Harvard's CIO Council. To ensure that the IT initiatives reflected university-wide priorities, the report states that a working group interviewed sources across Harvard, including deans and vice provosts. "The collective input became the foundation on which we built the plan," the report asserts.

The current plan also includes an IT mission statement and lists the IT organization's ongoing priorities: information security; enterprise architecture ; shared service model; research computing and research data compliance; IT workforce development; IT procurement and vendor management; change management ; and sustainability and green IT. The new IT strategic plan document also includes an IT vision statement. (It is downloadable as a PDF.)

SOURCE #7: University of South Florida System EXAMPLE: Information Technology Strategic Plan 2019 - 2023

The University of South Florida (USF) Information Technology Plan includes an executive summary, mission statement, vision statement, list of current services, guiding principles and strategic goals. The executive summary notes that the Office of Campus Computing typically has a much faster planning cycle than other disciplines due to rapid technological changes. It also states that the system's information technology requests "continue to grow at unprecedented rates, and place significant stress on existing Campus Computing infrastructure." The plan lays out estimated costs per year to meet Campus Computing's strategic goals. (It is downloadable as a PDF .)

SOURCE #8: Department of Homeland Security EXAMPLE: DHS Information Technology Strategic Plan 2019-2023

As the introduction notes, the IT department of the Department of Homeland Security plays a powerful role in supporting the agency's mission to keep the country safe and secure. The eight-page plan includes a mission statement, vision statement and seven guiding principles. The plan is built around four goals: culture, connectivity, cybersecurity and customers. Each goal is broken down into a list of objectives and their focus areas.

Dig Deeper on CIO strategy

sample of business plan related to ict

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Sample Information Technology Business Plan Template

Sample Information Technology Business Plan Template in Word, Google Docs, Apple Pages

Download this Sample Information Technology Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Looking to start an IT business but don't know where to start? Not to worry, just Use our Sample Information Technology Business Plan Template, which not only contains Editable sections on Financial Projections and the like but is also Free to Use! Try it out Now; it will only take a Few Minutes.

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Communication Technology Business Plans

Administrative service business plan.

Everywhere Assistant is a new start-up virtual assistant business, offering administrative, accounting, marketing, and graphic design services to clients.

Cell Phones Retailer Business Plan

Garbles Cellular’s mission is to offer its customers the highest quality cell phone products and services.

Computer Laser Accessories Business Plan

Brilliant Points develops cutting edge laser/optical controls for computers used in large audience business presentations.

Computer Repair Business Plan

PC Repair will provide computer and technical consulting to local small businesses as well as home PC users.

Integrated Communications Business Plan

Aero Technologies, Ltd., is a start-up company that offers high-tech communications systems to businesses in Botswana.

Satellite Communications Business Plan

Blue Sky Satellite Communications is an ongoing comunications solutions and satellite service provider in Africa.

Telecom Wireless Business Plan

Cellular Providers is taking advantage of an opportunity to become a highly distinguished and recognized industry leader in the cellular communications industry.

Telecommunications Business Plan

TeleSpace, Inc. develops and markets programmable personal communications and unified messaging services for individuals and businesses.

Telecommunications Products Business Plan

OSS Telecom Technology is an established steel conglomerate which is now branching out into the telecommunications sector.

Telephone Sales Business Plan

University Telephones will offer State University students landline phones, cell phones, and cell phone plans.

Tracking Device Maker Business Plan

RQM Technologies (RQM) is a start-up company which will develop and distribute miniaturized Personal Locator Devices.

Wi-Fi Kiosks Business Plan

Stroll Net, a start-up company, will install Wi-Fi compatible, Internet access kiosks in public venues, offering customers casual walk-up anytime access to World Wide Web applications.

Wireless DataComm Business Plan

Pie in the Sky Wi-Fi specializes in the setup, delivery, marketing and maintenance of secure wireless communications (Wi-Fi) for individuals, businesses, and entire communities.

Communication technology, also known as information technology, involves any and all equipment, software, or devices that process and communicate information. It’s an ever-evolving industry, with opportunities for new businesses to enter the market with different, advanced, or alternative communications solutions. However, it can be a difficult industry to find success without a solid business plan to guide you.

Start your telecom provider, cell phone or computer retailer, or other communications company out on the right track with a sample business plan.

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sample of business plan related to ict

Example ICT Strategic Plan: Transformation Roadmap for CIOs

  • April 1, 2024

sample of business plan related to ict

  • Sourabh Hajela
  • Executive Editor - CIO Strategies

This example provides CIOs with a strategic roadmap for using ICT to achieve transformative organizational improvements, emphasizing efficiency and innovation.

This example ICT strategic plan serves as a transformative roadmap for CIOs looking to leverage technology to drive organizational change. It illustrates how strategic ICT investments and initiatives can enhance operational efficiency, improve service delivery, and foster innovation across the organization.

Organizations today navigate an environment where technological advancements rapidly transform business landscapes. Many organizations struggle to effectively integrate technology into their strategic planning. Without a clear roadmap, efforts to adopt ICT solutions can become disjointed, leading to inefficiencies and missed opportunities for innovation. The gap between technological potential and its effective application can widen, resulting in organizations falling behind their competitors. The lack of a strategic approach to ICT adoption can stifle growth, reduce customer satisfaction, and impede the ability to adapt to changing market demands.

Effective integration of Information and Communication Technology (ICT) is no longer a luxury but a necessity for operational excellence and competitive edge. This backdrop sets the stage for the strategic imperative addressed by this ICT strategic plan example. This example ICT strategic plan addresses these challenges head-on. It outlines a structured approach for CIOs, detailing specific initiatives and strategies to transform their organizations through technology. The plan emphasizes customer-centric solutions, operational optimization, and the adoption of cutting-edge technologies to drive organizational change.

This example ICT strategic plan showcases a strategic framework for leveraging technology to drive significant improvements across an organization. It focuses on identifying and addressing the critical challenges that hinder operational efficiency and innovation, presenting a clear path for integrating advanced ICT solutions into core business processes. By emphasizing the importance of aligning technology initiatives with organizational goals, it provides a pragmatic approach to transforming service delivery, enhancing customer engagement, and achieving competitive advantage through digital innovation.

The plan further underscores the necessity for a proactive stance towards technology adoption, highlighting the role of leadership in fostering a culture that embraces change and innovation. It presents an array of strategic initiatives designed to equip organizations with the tools and methodologies needed to navigate the complexities of the digital era. Through a meticulously planned execution strategy, it illustrates how targeted ICT investments can catalyze organizational growth, optimize performance, and secure a leadership position in an increasingly digital marketplace.

Main Contents:

  • Strategic ICT Vision and Objectives
  • Assessment of Current ICT Landscape
  • Key ICT Challenges and Opportunities
  • Strategic ICT Initiatives and Roadmap
  • Implementation Framework and Governance

Key Takeaways:

  • Emphasizes the critical role of ICT in achieving organizational transformation and operational efficiency.
  • Identifies the necessity for a thorough assessment of the current ICT infrastructure to inform future strategies.
  • Highlights the importance of addressing both challenges and opportunities in the digital landscape for sustained growth.
  • Outlines a set of strategic initiatives aimed at leveraging technology for service improvement and innovation.
  • Stresses the importance of a structured implementation plan, supported by strong governance to ensure strategic objectives are met.

This example ICT strategic plan, "Transformation Roadmap for CIOs," can serve as a pivotal resource for CIOs and IT leaders aiming to navigate the complexities of digital transformation within their organizations. By incorporating this document's insights, CIOs can:

  • Strategically Align ICT with Business Goals: This document offers a blueprint for aligning ICT initiatives with overarching business objectives, ensuring that technology investments directly contribute to achieving key organizational outcomes.
  • Identify and Address Technology Gaps: Through a comprehensive assessment of the current ICT landscape, as outlined in the plan, CIOs can pinpoint critical technology gaps and areas requiring enhancement to support future growth and innovation.
  • Prioritize and Execute Strategic ICT Initiatives: By following the strategic initiatives and roadmap provided, IT leaders can prioritize actions based on their potential impact, driving forward projects that offer the highest value to the organization.
  • Foster a Culture of Innovation: The plan emphasizes the importance of adopting cutting-edge technologies and innovative practices. CIOs can use this guidance to cultivate an organizational culture that embraces change, experimentation, and continuous improvement.
  • Measure and Sustain ICT Performance: With a clear implementation framework and governance model, CIOs can establish metrics to measure the performance and impact of ICT initiatives, ensuring continuous alignment with business goals and adapting strategies as necessary.

This plan equips CIOs with a structured approach to harnessing ICT as a catalyst for transformation, enabling them to solve real-world challenges by enhancing operational efficiency, improving service delivery, and driving organizational innovation.

Don’t Miss These Related References:

  • ICT Strategy Plan Example 6: Building a Flexible and Cost-Effective ICT Framework
  • ICT Strategy Plan Example 5: Developing a Clear and Progressive Approach to ICT and Digital Services
  • Information Technology Strategic Plan Example of Drivers, Approach, Priorities, Gap Analysis, Roadmap, Implementation Plan
  • Example of an ICT Strategic Plan For a College
  • ICT Strategic Plan Example: Building a Common Infrastructure

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sample of business plan related to ict

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COMMENTS

  1. Information Technology Business Plan Example

    2.2 Start-up Summary. Our start-up costs will be $1M, which includes $450,000 for the acquisition of the Maui and Hilo operations of Servco Integrated Office Technology. The remainder of the funds will be used for: Initial Inventory: $200,000. Initial Capitalization: $225,000.

  2. Free Information Technology Business Plan Template + Example

    1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

  3. IT Company Business Plan Template & How-To Guide [Updated 2024]

    Your operations plan should have two distinct sections as follows. Everyday short-term processes include all of the tasks involved in running your IT business, including answering calls, meeting with new clients, billing and collecting payments from clients, etc. Long-term goals are the milestones you hope to achieve.

  4. Technology Business Plan Template (2024)

    Specifically, these funds will be used as follows: Office design/build: $50,000. Software development: $150,000. Three months of overhead expenses (payroll, rent, utilities): $150,000. Marketing costs: $25,000. Working capital: $25,000. Easily complete your Technology business plan! Download the technology business plan template (including a ...

  5. IT Tech Startup Business Plan [Sample Template for 2022]

    A Sample IT Tech Startup Business Plan Template. 1. Industry Overview. An IT technology company (often tech company) is a type of business entity that focuses on the development and manufacturing of technology products, or providing technology as a service. "Technology", in this context, has come to mean electronics-based technology.

  6. IT Company Business Plan: Everything You Need to Know

    Some of the basic ideas for a marketing plan include the following: Launching a website. Being active on social media. Building a subscribers' list. Setting up loyalty programs. 8. Keep It Short and Simple. Although your business plan should be detailed and thorough, make it a point to keep it short and simple.

  7. IT Consulting Business Plan Template (2024)

    Writing an IT consulting business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ...

  8. Information Technology Business Plan: the Ultimate Guide for 2024

    The IT services market is growing rapidly, expected to reach $5.2 trillion by 2023. To succeed, stay ahead of competition. Research the tech landscape, trends, future developments, and key players. Understand the customer base and target market for IT services. Assess risks and challenges to launching an IT business.

  9. How to write a business plan for an IT services company?

    A business plan has 2 main parts: a financial forecast outlining the funding requirements of your IT services company and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

  10. Information Technology Business Proposal Templates, Free IT ...

    Methodologies. It is the operational part of the tech proposal sample, where you outline the techniques you are going to utilize and justify the employment of each one. Project plan. Here you offer a step-by-step roadmap where key activities, milestones, and dates are mentioned, and outcome measurement metrics are enumerated. Timeframe.

  11. Technology Business Plans

    Explore our library of Technology Business Plan Templates and find inspiration for your own business. Business Planning. ... Start your plan off on the right foot by browsing these sample business plans for computer repair, computer consulting, data recovery, computer support, I.T., computer engineering, and a number of other potential businesses.

  12. 8 free IT strategic planning templates and examples for CIOs

    OFFERING: SME IT Strategic Plan Template. This free IT strategic plan template spells out simple yet effective procedures for aligning IT strategy with your company's strategic objectives and initiatives. It is designed for small and midsized enterprises. (Registration is required and can take a few minutes to gain access.)

  13. Sample ICT Strategy Plan: Achieving Transformational ...

    By establishing clear objectives, following guiding principles, collaborating with others, and aligning with overall business objectives, CIOs can maximize their ICT investments for their organization's and its stakeholders' benefit. This Sample ICT Strategy Plan: Achieving Transformational Possibilities with ICT has been accessed 3195 times.

  14. PDF ICT Business Plan

    Digital technology is now part of all aspects of the College's activities. It is therefore increasingly important for ICT to become part of the fabric of the College. The intent of this document is to initiate this collaboration and consultation. This document is a starting point to engage with the wider College on shaping ICT's 5-year ...

  15. Sample Information Technology Business Plan Template

    Instantly Download Sample Information Technology Business Plan Template, Sample & Example in Microsoft Word (DOC), PDF, Google Docs, Apple (MAC) Pages, Format. Available in A4 & US Letter Sizes. Quickly Customize. Easily Editable & Printable.

  16. PDF Planning a Business Using ICT

    DEVELOPING YOUR BUSINESS PLAN 8 2.1. What is a business plan? 10 2.2. Use of ICTs in business planning 11 2.3. Generating business ideas 23 2.4. Understanding the business environment and opportunities 33 2.5. Business goals 47 2.6. Identifying business resources 51 2.7. Developing the business financial plan 56 2.8. Schedule of business start ...

  17. PDF ICT infrastructure business planning toolkit 2019

    This ICT Infrastructure Toolkit has sought to address each of the key considerations and best-practice mechanisms for planning; esimating costs, demand and revenues; and evaluating financing options, with a particular focus on projects serving economically unatractive areas.

  18. Five Year Information Technology Strategic Plan Example

    Infrastructure Modernization: This 5-year plan example illustrates the importance of updating and modernizing IT infrastructure. By ensuring their infrastructure is flexible and standards-based, CIOs can support future growth, integrate new technologies as they emerge, and maintain the reliability and performance of their IT systems.

  19. Communication Technology Business Plans

    Wireless DataComm Business Plan. Pie in the Sky Wi-Fi specializes in the setup, delivery, marketing and maintenance of secure wireless communications (Wi-Fi) for individuals, businesses, and entire communities. Communication technology, also known as information technology, involves any and all equipment, software, or devices that process and ...

  20. PDF IT ADVISERS (EXAMPLE IT BUSINESS PLAN)

    Partners will necessarily be involved in the fulfillment of the core business proposition, providing the expertise to the clients. The initial personnel plan is still tentative. It should involve 3-5 partners, 1-3 consultants, 1 strong marketing person, an office manager. Later we add more partners, consultants and and sales staff.

  21. Example ICT Strategic Plan: Transformation Roadmap for CIOs

    This example ICT strategic plan addresses these challenges head-on. It outlines a structured approach for CIOs, detailing specific initiatives and strategies to transform their organizations through technology. The plan emphasizes customer-centric solutions, operational optimization, and the adoption of cutting-edge technologies to drive ...

  22. ICT Business Plan

    Intra-Company Transfer Visa Business Plan. LMIA Owner Operator Business Plan. LMIA International Mobility Program - Exemption C10 - Significant Benefit Business Plans. ... ICT Business Plan - Sample - IT and Software Development. previous post: Financial Model - Food and Beverage - Sample;