marketing assignment topics

150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating . So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

An integrative framework for cross-sectional consumer behavioral
Self-concept in consumer behavior
The significance and measurement of attachment in consumer behavior
Luxury goods and sustainability issues
Impact of brand equity and consumer behavior
The cultural influence of luxury consumption behavior among Italian consumers
The evolving behaviors of luxury consumption
Coca-Cola customer purchasing behavior: analysis and prediction
Consumer responsiveness towards environmental claims for clothing brands
A conceptual framework prestige- seeking consumer behavior
Symbolism and marketing performance: a theoretical approach
Assessment and evaluation of successful and failed instances of luxury marketing techniques
A symbolic interactions perspective on the function of products as social stimulants
Convergence and divergence in consumer behavior
Understanding the consequences of global retailing
Dimensions of consumer expertise: mapping a consumption constellation
The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
A symbolic interactionism perspective on the empirical models of consumer behaviors
Sensory marketing strategies and power in advertising
The impact of word of mouth and electronic word of mouth on consumer purchase intension

Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

Understanding the critical aspects of opportunities and challenges of digital marketing
Opportunities and challenges of marketing research in the 21st century
Assess digital marketing trends over the last 20 years and the future research directions.
A critical review of the effectiveness of internet marketing initiatives
A theoretical analysis of digital marketing techniques adopted by startups
Accessing the metrics of digital marketing strategies, transformation, trends, and realities
Study on digital marketing technique
What inspires college students to use Pinterest? A model with consequences for academics and marketers
Mapping the international qualitative marketing research
Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
The significance of Corporate Social Responsibility (CSR) in marketing strategy
Conceptualizing influencer marketing as a modern phenomenon in reputation management
Analyzing the impact of search engine optimization on web accessibility
Addressing marketers’ over-reliance on digital content to boost revenues
Digital marketing strategy implementation: examining the digital marketing infrastructure
Ethical issues concerned with fundamentals of marketing research: a detailed study
Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

The distribution mechanism in SMEs and large-scale corporations
The impact of strategic and tactical causes marketing on brand loyalty among customers
Best strategies for incorporating new items into the lifestyles of the targeted clients
A comparative analysis of the distribution systems of SMEs and multinational corporations
Marketing 4.0: How technological advancements are transforming marketing organizations
Distributional channels: understanding and managing the structure of distribution channels
Brand manipulation techniques employed by marketers: learning organizational strategies
Understanding the sustainability of distributional marketing: an overview
Marketing mix modeling of Facebook
The distributional and promotional approach of winemakers
Identifying distributional changes in the Interactive Digital Media Ecosystem
Analyzing the best distribution techniques for new offshore marketing organizations.
Market segmentation: issues and perspectives
Rediscovering industrial market segmentation
The challenges of marketing logistics: Product distribution, Price, and Promotion
Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

Social media marketing communication: efficiency and usage
Incorporating social responsibility and marketing strategy: a critical overview
The Most Notable Successes in the history of Social Media Marketing
Starbucks marketing analysis: a process that guarantees growth
Measuring the visual turn in social media campaigns
Social media influence on purchasing decisions: a case study on e-commerce sites
The effect of social media marketing on brand loyalty
The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

Sports marketing: The strategic perspective behind marketing communication
Mapping the role of sports marketing in attracting individuals
How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
Opportunities in sports marketing that are emerging and how to leverage on them
The psychology of sports marketing: a critical analysis
A handbook on sports marketing and social media
Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
Using social media to investigate the determinants of consumer reaction to sport marketing
Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

Essential content marketing strategies for SMEs
Understanding a theoretical approach to content marketing for engaging more organic traffic
Content marketing in SMEs: significance of entrepreneurial sensemaking
Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
New opportunities for engaging strong brands on online platforms
Canvas’s design school content marketing strategies: exploring strategies
Identifying the dynamics of the same content across borders
Content marketing strategies for breaking through the clutter and winning more organic traffic
The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

Policies and attitudes in print media: mapping a consumption constellation
Effectiveness of print media industry in this evolving age: an analysis into the implications
Analyzing print media advertising in the era of social media
Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
The influence of print media on millennials and GenY: a comprehensive overview
Print media and digital media: a comparative analysis
Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

Importance of customer relationship management: a thorough examination
Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
Conversion of print media into digital media: taking the Indian market as an example
Understanding the social media presence for effective relationship management
A strategic framework for customer relationship management
Relationship marketing management: a study on issues and challenges of the US market
Adopting customer relationship management: from strategy to implementation
Storytelling in content management: Using content marketing to create customer connections effectively
Relationship marketing in the post-pandemic era: expectations and realities
Understanding emotions in relationship marketing: looking backward towards the future
Customer gratitude in relationship marketing: a survey of the existing relationship marketing
The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

Why are non-profits easier to promote on social media: The significance of warmth and brand representation
Non-profit marketing strategies: an exploratory study
Marketing in the non-profit organizations
Internet presence for NPOs in the current digital era
Social event marketing via internet platforms welcomes a new age for non-profit organizations.
Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
The applications of marketing for non-profit organizations
Rethinking the framework for marketing strategies for NPOs from a global perspective
Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

Considerable factors behind a poorly executed market research
Strategic marketing management: an overview
An exploratory investigation of black Friday deals
Inconsistency in service value or communication of products: a social exchange perspective
Strategic marketing insights for creating a competitive advantage
Contemporary strategic marketing for non-profit organizations
Understanding strategic marketing planning for radically new products: an international perspective
The international marketing strategy of Starbucks: a case study
The theory, practices, and research agendas of strategic marketing planning
Determinants and benefits of global product marketing
Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

The negative and positive impacts of advertising on the youth: a research overview
Understanding the relationship between advertising and the application of humor
The effect of advertising on the recession period
Understanding the influence of advertising on consumer behavior
Impact of brand advertising on political campaigns
An ethical examination of advertising deception
Addressing false and misleading advertising: an empirical investigation
A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
Unethical practices of advertising: a case study of some selective products
Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

International market entry: a case study on Tim Horton’s
Social media as a game changer for global marketing: an overview
Global market entry strategies: understanding the internalization approach
Marketing athlete’s events across international borders: a comprehensive approach
Environmental determinants of international market entry strategies
Understanding the international market segmentation: issues and perspectives
Financial market development: International evidence
Liberalization of capital controls and expansion of the stock market
Entrepreneurial businesses’ effectuation and global markets expansion
The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

The influence of covid-19 on marketing and its philosophy
How online marketing assisted companies during the epidemic
Pandemic marketing story: Mapping a retailing constellation
Long-term vs. short terms marketing approach by businesses: a comprehensive overview
Internet marketing during the pandemic: new trends and policies
The globalization of the international economy in the post-pandemic decade
Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
A systematic review of the marketing strategies during and after the pandemic
The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

By Alex Brown

I'm an ambitious, seasoned, and versatile author. I am experienced in proposing, outlining, and writing engaging assignments. Developing contagious academic work is always my top priority. I have a keen eye for detail and diligence in producing exceptional academic writing work. I work hard daily to help students with their assignments and projects. Experimenting with creative writing styles while maintaining a solid and informative voice is what I enjoy the most.

100+ Creative Marketing Project Topics for Students

Have you ever been assigned a marketing project topics and felt completely lost on what to choose as your topic? I certainly have. Back in college, I remember dreading the marketing class project that was worth a significant portion of our grade. As a marketing student, you’re probably familiar with the feeling of excitement and anxiety that comes with the prospect of starting a new project. You want to choose a topic that is both interesting and impactful, but with so many options out there, it can be overwhelming to know where to start. But we will make this process easier for you by providing you a list of the best Market project ideas.

In this article, we’ve compiled a list of over 100 marketing project ideas that will inspire you and help you develop essential marketing skills. Whether you’re interested in digital marketing, branding, market research, or product development, you’ll find plenty of options to choose from. So, let’s dive in and explore these exciting marketing project topics!

Table of Contents

Importance of Choosing the Right Marketing Project Topic

Choosing the right marketing project topic can be the difference between an engaging, impactful project and one that falls flat. A well-chosen topic can make your project stand out, showcase your creativity, and demonstrate your knowledge of marketing principles. On the other hand, a poorly chosen topic can make your project seem unoriginal, uninspiring, and unimpressive.

Choosing a good marketing project topic also has practical implications. It can help you develop skills that are relevant to your future career, such as market research, analysis, and strategic thinking. It can also help you build a portfolio of marketing projects that you can use to showcase your work to potential employers.

Moreover, choosing a marketing project topic that you are passionate about can make the project more enjoyable and fulfilling. It can motivate you to put in more effort, explore new ideas, and take risks.

100+ Market Project Topics For Students

15+ digital marketing project topics.

Social Media Marketing Strategies
Search Engine Optimization (SEO) Best Practices
Pay-Per-Click (PPC) Advertising Campaigns
Email Marketing Campaigns
Influencer Marketing Strategies
Content Marketing Tactics
Video Marketing Campaigns
Mobile App Marketing Strategies
E-commerce Marketing Strategies
Affiliate Marketing Programs
Marketing Automation Strategies
Conversion Rate Optimization (CRO) Techniques
Web Analytics Analysis
Online Reputation Management
Social Media Listening and Monitoring
Customer Relationship Management (CRM) Strategies

15+ Branding Project Topics

Branding Strategies for Startups
Brand Awareness Campaigns
Rebranding Strategies
Brand Messaging Development
Brand Storytelling Techniques
Brand Positioning Analysis
Brand Equity Management
Brand Guidelines Creation
Brand Logo Design and Development
Brand Personality Development
Brand Reputation Management
Brand Loyalty Programs
Brand Extension Strategies
Employer Branding Techniques
Brand Naming and Tagline Development
Branding for Non-profit Organizations

20+ Market Research Project Topics

Consumer Behavior Analysis
Market Segmentation
Competitive Analysis
Customer Satisfaction Surveys
Brand Awareness Studies
Brand Perception Research
Product Development Research
Pricing Strategy Research
Market Trend Analysis
Demographic Research
Psychographic Research
Geographical Analysis
Market Share Analysis
New Market Entry Research
Distribution Channel Research
Customer Needs Analysis
Customer Profiling
Ad Testing Research
Concept Testing Research
Usability Testing Research
User Experience (UX) Research

25+ Product Development Project Topics

New Product Development Process
Product Design and Development
Product Line Extensions
Product Feature Analysis
Product Positioning Research
Competitive Product Analysis
Product Life Cycle Management
Product Packaging Design
Product Usability Testing
Product Prototyping
Product Launch Strategies
Minimum Viable Product (MVP) Development
Product Roadmap Planning
Product Pricing Strategy Research
Product Naming and Branding
Product Localization Strategies
Product Testing and Validation
Product Concept Testing
Product Market Fit Analysis
Product Sales Forecasting
Product Risk Analysis
Product Requirements Gathering
Product Development Team Management
Product Development Outsourcing
Product Development Metrics and KPIs
Product Development Process Improvement

25+ Advertising and Promotion Project Topics

Advertising Campaign Planning
Promotional Mix Analysis
Social Media Advertising Strategies
Influencer Marketing Campaigns
Public Relations Campaigns
Sales Promotion Techniques
Product Placement and Sponsorship
Brand Partnership Strategies
Outdoor Advertising Tactics
Broadcast Advertising Techniques
Print Advertising Campaigns
Direct Mail Advertising
Online Advertising Strategies
Mobile Advertising Techniques
Search Engine Advertising
Native Advertising Campaigns
Guerrilla Marketing Techniques
Buzz Marketing Campaigns
Event Marketing Strategies
Trade Show and Exhibition Marketing
Point-of-Purchase (POP) Advertising
Branded Entertainment Campaigns
Viral Marketing Techniques
Word-of-Mouth Marketing Strategies

How to Choose a Marketing Project Topic

Choosing a marketing project topic can seem daunting, but there are several things you can do to find one that interests you and aligns with your goals. Here are some steps to follow:

Brainstorm: Start by brainstorming a list of topics that interest you or that you have experience with. Write down any ideas that come to mind, no matter how unconventional they may seem.
Research the market: Do some research to identify gaps or opportunities in the market that you can address through your project. Look at industry reports, competitor analysis, and consumer surveys to identify emerging trends and unmet needs.
Consider your interests: Think about what topics or areas of marketing you are particularly interested in or have expertise in. This can help you narrow down your list of potential topics and choose one that you are passionate about.
Consult with your professor or advisor: Your professor or academic advisor can provide guidance and feedback on your project topic. They may also have suggestions or resources that can help you develop your project.
Test your ideas: Once you have a few potential topics, test them out by conducting some preliminary research or developing a rough outline of your project. This can help you identify which topic is most feasible and interesting to you.

Choosing the right marketing project topic is crucial for a successful and impactful project. It not only showcases your creativity and knowledge of marketing principles but also helps you develop skills that are relevant to your future career. Moreover, selecting a topic that you are passionate about makes the project more enjoyable and fulfilling, motivating you to put in more effort and explore new ideas.

The list of 100+ marketing project ideas provided here can help you find inspiration and narrow down your choices. Remember to brainstorm, research the market, consider your interests, consult with your professor or advisor, and test your ideas before making a final decision. With these steps, you’ll be on your way to creating a marketing project that is both engaging and impactful.

Best Marketing Research Paper Topics

Social media marketing topics, sports marketing topics, international marketing topics, content marketing topics, controversial marketing topics, digital marketing topics, marketing topics for presentation, marketing plan topics, trending marketing topics, interesting marketing dissertation topics, marketing topics ideas for essay.

Choosing marketing topics for your research may put you in a somewhat confusing situation. Although they are difficult to find, they needn’t be! Hence, this article focuses on hot marketing topics to write about. With our list of hot topics in marketing, you’ll not doubt as to where to focus and what topics to choose.

From marketing paper topics to marketing blog topics, we have got you covered! Here are 120 marketing topics just for you!

Are you into any kind of marketing research, or do you need some marketing essay topics for a college assignment? Then relax! We refuse to leave you out in the dark. With our marketing topics for research, you’ll be on top of your game. No bluffing – these marketing topics for research paper spans all forms of education. What do I mean? These marketing topics cover some marketing thesis topics, marketing dissertation topics, and marketing research topics for college students! Also, you can easily get qualified marketing thesis help from our experts. Are you ready for the list of marketing research topics? Let’s delve right in!

Evaluation of the best distribution strategies for new companies.
Mistakes to avoid when choosing marketing distribution channels.
The influence and opportunities of online shopping in China.
How social media impact the German Christmas market.
How consumer purchase decision influences e-marketing.
How Internet Marketing Affects Pharmaceutical Marketing And Ethics.
Gender And Its Effect On Buying Decision.
Factors That Influence Impulsive Buying And How Brands Exploit Them
How the Brand Extension Affects Brand Personality.
Black Friday Sales: How Companies Use And Benefit From These Sales.
Direct Marketing Strategies: Are Consumers Immune To Its Effect?

Social media marketing is no longer a new marketing concept. Many companies now use diverse social media platforms for marketing their brands and influencing people into getting hooked on their products or services. Here are some social media marketing topics that many companies will find interesting.

Social media and the survival of a business.
The best social media to use for baby products.
How to apply marketing mix on Facebook.
Facebook vs. Instagram, which is the best marketing platform?
Can Facebook help your business to grow?
How To Pick The Right Social Media Platforms For Your Business.
Effective Communication Of Brand Image Via Social Media Marketing.
Snapchat: Can This Platform Help Small Businesses Grow?
Instagram: How Customers Perceive Brands Who Advertise On This Platform.
What Makes People Want To Share Content With Their Friends?
How Does Social Media Advertising Impact Consumer Behavior?

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider.

A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases.
A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
Olympics: A Comparative Study Of The Trends In The Market Of The Host Country, And Growth Ratio.
Women In Sports: The Effect Of Female Athletes On The Brand Loyalty Of Sports Goods Consumers?
A Study On How Small And Medium Enterprises (SMEs) Can Support Sports Marketing.
The trending opportunities in sports marketing and how to make use of them.
The best way you can use to make use of wearable markets
Should seniors be permitted to participate in sports games?
How can intelligent sports chat boards help sports teams to strengthen their loyalty?
Should more women and children get into sports?

Marketing is one of the strings that hold the modern world together. Here are some international marketing topics that will dig deeper into global marketing and interest most readers.

Comparative Analysis Of International And Local Brands
How Companies Create Brand Awareness Via International Event Marketing.
How Manufacturers Can Market Their Products Internationally.
A Critical Acritical Of The Steps To Magnificent Multilingual Marketing Campaign.
A Study On How Businesses Can Be Successful At Localization.
How does globalization impact consumer behavior?
International brands vs. local brands, which one has an advantage?
How to create brand awareness through global event marketing.
Ways you can use to market your products on an international level.
How to utilize global event marketing when creating brand awareness.

Although most brands use content marketing, many are not good at it because it makes your business vulnerable. Marketers put their thoughts and ideas on the line hoping to see a good response. Here are some content marketing topics to help you study brands that got their content marketing right!

Why Coca-Cola’s “Share A Coke” Campaign Was A Huge Success.
A Study Of The Make-a-wish Batkid Campaign.
The Idea Behind Hootsuite’s Game Of Social Thrones Video.
How Velcro Made The Boring Fascinating.
How To Companies Like Okay Use Influence To Spread Powerful Messages.
Tips when creating content on Pinterest.
Guide on how to create content that your audience will want to share.
Five biggest graphic design mistakes that companies make when they are marketing their pieces.
Ways you can use to generate more leads and close sales using content marketing.
10 steps to create a compelling marketing campaign.

Controversial marketing puts brands in the spotlight. These ads do pay off! Here are some controversial marketing topics for brands that made famous controversial marketing ads.

A Study On How Nike’s “Believe In Something” Ad Increased Their Stocks Prices.
Why Burger King’s “Whopper Neutrality” Got Millions Of Views.
Why Weight Watchers’ Partnership With DJ Khaled Increased Their Success.
Why Gillette’s “We Believe: The Best Men Can Be” Was A Controversial Ad.
How The Timing Of The Anheuser-Busch’s “Born The Hard Way” Ad Made It Controversial.
The truth about Google giving preferential treatment to big brands.
Is it true that social media affects SEO rankings?
TV ads and YouTube videos: which ones are more engaging?
Is the building of the email list an effective way to sell?
Will immersion technology through VR technology be accepted?

Digital marketing is rapidly growing, influencing millions of people across the world. Here are five digital marketing topics and digital marketing blog topics you should consider.

Search Engine Marketing: Critical Analysis Of Visual Keyword Tools.
Traditional Marketing Versus Digital Marketing: An Analytical Comparison.
ROI For Various Digital Marketing Strategies
Targeted Marketing: Facebook Analytics.
Coupon Code: Customer Preferences On These Promotional Activities.
What are the differences between paid search engines and organic search?
Tips that you can use to help you grow your paid ROAS.
Top 10 reasons you should follow your competitors on social media.
What are the dos and don’ts when you are using social media marketing?
Top SEO tactics that you should avoid.

Need to give a presentation on marketing? These five marketing presentation topics will enthrall your listeners!

How To Use The Blue Ocean Strategy
Fundamentals Of Marketing Management.
Digital And Social Media Marketing.
How To Effectively Manage Customer Service.
Essential Creative Thinking Skills All Marketing Managers Should Have.
What does in-house SEO entail?
What is the path to gaining and building your customers’ trust?
Which is better, brand awareness or ROI?
How to effectively personalize client’s communication
What are the best SEO strategies that increase site traffic?

Starting a business without a marketing plan could be suicidal. These marketing plan topics will help you preach the importance and place of marketing plans in the business world.

Why a Marketing Plan is a Crucial Aspect When Launching Your Business or Product.
Why you should have a strong marketing plan before launching your business.
How to build a tactical marketing plan
Marketing Strategy versus marketing plan: The differences.
Why do businesses lack proper marketing plans?
Ways you can use to build a tactical marketing plan
Is there a difference between a marketing plan and a marketing strategy?
What are the vital parts when you are writing a marketing plan?
What part does a marketing plan play in the success of a business or product launch?

Trends! Trends! Trends! Here are some trending marketing topics that almost everyone will find interesting!

The Era of Fake News: Why and How Marketing leaders should protect their brands.
How to Improve Your Martech Stack Effectiveness.
Why you should redesign your Websites to do what customers want.
Why we should pay attention to artificial intelligence.
What are the marketing strategies that airline companies in the US employ?
Why should you do a competitor analysis when creating a marketing strategy for your brand?
How do clients perceive businesses that use Facebook to market their business?
Is it possible for a business to grow simply by using Facebook marketing?
How to handle online marketing and deal with internet security.

Though there are several marketing strategies, they differ in the way that marketers employ them. If you are looking for interesting marketing strategies that you will use to impress your lecturer, here is a list of options to use.

What is the marketing strategy that is employed by the fashion industry?
Does gender have any impact on the family purchase decision?
Analyze how Apple was successful in global marketing.
Ways that companies differentiate their services based on social class.
Political campaign and brand marketing.
Is there a harmful impact of advertising on children?
What are the best marketing strategies for hotel businesses?
How do companies use smartphones to tap into the thinking of their clients?
Uber and Netflix: Compare the new market entry strategies used by these two companies.

Choosing a marketing topic idea for an essay can be overwhelming. However, to help you out, here are some ideas you can use to impress your lecturer.

What is the most effective form of marketing?
What form of marketing trends do you expect in the future?
What attributes can brands have that will help to increase brand loyalty?
Ways to rebuild trust in influencer marketing.
What causes a lack of personal branding, brand image, and professional reputation?
Is it possible for businesses to survive without marketing?
Top ten frustrating problems that are caused by inbound marketing.
A look at seven video content myths you must discard.
20 social media campaign ideas for big brands.
Five effective ways you can use to increase traffic to your website.

So here we are! 120 marketing topics! Make your pick of the marketing topics you find workable or check out our business topics . Good luck with your work!

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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100+ Marketing Essay Topics

Crafting an outstanding marketing essay is a journey that often begins with selecting a compelling topic. At WriteOnDeadline, we understand the importance of this initial step. That’s why we’ve dedicated this post to sharing inspiring marketing essay topics that will not only ignite your passion but also appeal to your professors.

Table of Contents

What is a Marketing Essay?

A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes. These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly.

Choosing the Right Marketing Essay Topic: A Mini Guide

Selecting a topic for your marketing essay should be a strategic process. Here’s a quick guide on how to do it:

Start by understanding the requirements for your assignment, as these will narrow down your scope. Then, brainstorm areas of interest within marketing, considering current trends, controversial issues, or gaps in research that intrigue you. Always opt for a topic that resonates with your passions but also challenges you—this balance will make your writing process enjoyable and academically rewarding. Validate your chosen topic by researching initial literature, ensuring there’s enough information available. Finally, seek feedback from peers or instructors before finalizing your topic, ensuring it’s compelling and feasible.

Exciting Marketing Essay Topics to Consider

Choosing a topic can be daunting, so we’ve compiled a diverse list of 30 engaging areas you could explore in your marketing essay.

Understanding Consumer Behavior

The psychological triggers behind impulsive buying
How cultural differences influence purchasing decisions
The impact of social media on consumer behavior

Digital Marketing Strategies

The effectiveness of influencer marketing
SEO tactics that dominate current digital marketing
Evaluating the success of email marketing

Branding and Brand Management

The journey of building a resilient brand image
Celebrity endorsements and their impact on brand perception
Crisis management: Reviving a tarnished brand

Ethical Considerations in Marketing

Exploring the effects of deceptive advertising
Ethical marketing: Is honesty more profitable?
The societal impact of marketing unhealthy food to children

Innovation in Marketing

How virtual reality is reshaping marketing experiences
The role of artificial intelligence in personalized marketing
Sustainable marketing: Shifting towards eco-friendly practices

Global Marketing

Overcoming cultural barriers in international marketing
Strategies for Successful Global Brand Expansion
Localizing products in foreign markets: Best practices

Content Marketing

The power of storytelling in content marketing
Strategies for Effective Content Marketing
Measuring the impact of content marketing

Challenges in Marketing

Combating digital ad fraud: Strategies and practices
Navigating marketing strategies during political unrest
The future of marketing in post-pandemic retail

Foundations of Marketing

Evolution and transformation of marketing through the ages
The core principles of marketing and why they matter
A comparative analysis of the marketing mix: 4Ps vs. 7Ps

Consumer Behavior Insights

Analyzing the role of emotions in buying decisions
Generational marketing: How baby boomers and millennials differ in their purchase behaviors
The increasing role of social proof in the digital age

Trends in Digital Marketing

The rise and implications of voice search marketing
Augmented reality: The next big thing in online marketing?
Chatbots and their effectiveness in customer engagement

Branding Dynamics

The science behind memorable logos and brand colors
Merging brands: Challenges and rewards of brand consolidation after M&As
The anatomy of a successful brand launch

Social Media Marketing

TikTok and its revolutionary impact on digital marketing strategies
The ongoing battle for organic reach on Facebook
Strategies to optimize user engagement on Instagram

Ethics and Morality in Marketing

The thin line between persuasion and manipulation in advertising
Greenwashing: Deceptive eco-friendly marketing and its consequences
Marketing to vulnerable populations: Ethical implications and safeguards

Marketing in the Age of Technology

Internet of Things (IoT) and its implications for marketers
Predictive analytics: Harnessing big data for targeted marketing campaigns
Blockchain technology and its potential uses in marketing

Relationship Marketing

Building brand loyalty in the era of instant gratification
Customer relationship management (CRM) tools and their efficacy in retaining consumers
The art and science of customer journey mapping

Integrated Marketing Communications

The role of public relations in holistic marketing strategies
Offline and online marketing synergy: Best practices
Crafting compelling brand narratives through transmedia storytelling

Niche and Guerrilla Marketing

The rise of pet influencers: Analyzing niche marketing strategies
Effective guerrilla marketing campaigns of the last decade: A case study approach
The balance between risk and reward in ambush marketing

Future of Marketing

Preparing for the metaverse: Next-generation digital marketing strategies
The role of biometrics in personalized marketing campaigns
Adapting to the post-cookie era: New strategies for online ad targeting

Retail and E-commerce Marketing

The resurgence of pop-up shops in the e-commerce era
Omnichannel marketing: Bridging the gap between offline and online retail
Consumer psychology behind free shipping and its impact on online sales

B2B Marketing

The unique challenges and rewards of B2B influencer marketing
Crafting compelling case studies as a B2B marketing tool
Account-based marketing (ABM): Tailored strategies for high-value clients

Marketing and Psychology

The power of color in influencing consumer choices
Understanding the anchoring effect in pricing strategies
Decoding the paradox of choice: Does more variety deter buyers?

Emerging Markets

Strategies for introducing a product in a newly developing market
Navigating marketing challenges in BRICS countries
The role of cultural sensitivity in marketing to emerging economies

Marketing in Healthcare

Ethical considerations in direct-to-consumer pharmaceutical advertising
Marketing strategies for telemedicine in a post-pandemic world
The role of content marketing in healthcare: Educating and promoting

Non-Profit Marketing

Challenges and strategies for marketing without a profit motive
The power of storytelling in non-profit marketing campaigns
Mobilizing social media influencers for charitable causes

Experiential Marketing

Crafting unforgettable brand experiences for consumers
Measuring the return on investment (ROI) of experiential marketing campaigns
The shift from product marketing to experience marketing

Marketing Analytics

The promise and pitfalls of marketing attribution models
Utilizing machine learning for predictive marketing analytics
Integrating qualitative insights into a data-driven marketing strategy

Sustainability in Marketing

Strategies for marketing eco-friendly products to skeptical consumers
The long-term benefits of sustainable supply chain marketing
Authenticity in green marketing: Beyond the buzzwords

Order Essay

Are you inspired but need that extra boost or strapped for time? Here at WriteOnDeadline, our expert writers specialize in crafting customized marketing essays designed for academic acclaim. Don’t let deadlines or academic pressure hold you back. Contact us today, and let’s turn that chosen topic into a masterpiece of insight and research excellence!

Useful References

To ensure your marketing essay is grounded in credible information, consider these authoritative sources:

American Marketing Association – Journals and insights from leading marketing experts.
Google Scholar – Access a wide range of scholarly articles on various marketing topics.
HBR (Harvard Business Review) – Explore articles from industry leaders and academics.
The Journal of Consumer Research – Find in-depth studies on consumer behavior.
AdAge – Stay updated on the latest trends and news in advertising and marketing.

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Project.Mba

Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

Let's Explore The Latest MBA Marketing Project Topics In 2023

As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You

AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

· Indian Institute Of Management-Ahmedabad

· Indian Institute Of Management-Bangalore

· Indian Institute Of Management-Calcutta

· Indian School Of Business-Hyderabad And Mohali

· Xavier School Of Management-Jamshedpur

· SP Jan Institute Of Management And Research-Mumbai

· National Institute Of Industrial Engineering-Mumbai

· Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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Marketing Management Research Paper Topics

This page is designed to serve as a comprehensive guide to marketing management research paper topics , offering insights into various dimensions of marketing that are essential in today’s globalized business environment. It includes an exhaustive list of topics divided into categories, practical tips on choosing and writing on marketing management subjects, and an exclusive section dedicated to iResearchNet’s specialized writing services. Whether a student, academician, or professional, this guide aims to provide a resourceful pathway to explore the multifaceted world of marketing management research, emphasizing the need for empirical inquiry, analytical thinking, and innovative approaches.

100 Marketing Management Research Paper Topics

Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics. These topics cater to different levels of complexity and interest and can be explored for detailed research.

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The Impact of Digital Marketing on Traditional Advertising Methods
An Analysis of Guerrilla Marketing Techniques in Small Businesses
The Role of Social Media in Influencing Consumer Behavior
Evaluating the Success of Viral Marketing Campaigns
Personalization in Marketing: Trends and Challenges
The Influence of Environmental Sustainability on Marketing Strategies
Brand Positioning and Differentiation Strategies
The Integration of Artificial Intelligence in Marketing Decision Making
B2B vs B2C Marketing Strategies: A Comparative Analysis
Ethical Considerations in Influencer Marketing

Consumer Behavior

The Psychology of Consumer Buying Behavior
Impact of Cultural Factors on Consumer Preferences
How Pricing Strategies Influence Consumer Choices
The Effect of Online Reviews on Consumer Purchase Decisions
Consumer Loyalty Programs and Their Impact on Retention
Generational Differences in Consumer Behavior
The Role of Emotions in Consumer Decision Making
Ethical Consumerism and its Influence on Purchasing Behavior
The Impact of Social Proof on Consumer Trust
Understanding the Impulse Buying Behavior in Retail Settings

Product Management

Product Life Cycle Analysis and Strategies
New Product Development Processes: A Case Study
The Role of Packaging in Product Perception
Product Line Extension vs Brand Extension: A Critical Evaluation
Managing Product Recalls Effectively
Pricing Strategies for New Product Launches
Role of Consumer Feedback in Product Improvement
The Impact of Quality Management on Product Success
Product Differentiation in Competitive Markets
Strategies for Managing Obsolete Products
Building Global Brands: Strategies and Challenges
The Role of Storytelling in Brand Building
Impact of Celebrity Endorsements on Brand Image
Rebranding Strategies and Their Impact on Consumer Perception
The Importance of Brand Equity and How to Measure It
Building Brand Loyalty Through Customer Engagement
Co-branding Strategies and Their Effectiveness
The Influence of Brand Personality on Consumer Preferences
Managing Brand Reputation in the Digital Age
The Role of Corporate Social Responsibility in Branding

Sales Management

The Art of Sales Forecasting: Methods and Accuracy
Sales Training Techniques and Their Effectiveness
Relationship Selling vs Transactional Selling
Sales Promotion Strategies and Their Impact on Revenue
The Role of Sales Automation Tools in Enhancing Performance
Managing Sales Territories for Optimal Performance
The Effect of Sales Incentives on Employee Motivation
Integrating Customer Relationship Management (CRM) in Sales
The Impact of Cross-Selling and Up-Selling Strategies
Ethical Considerations in Sales Management

Digital Marketing

Search Engine Optimization (SEO) Strategies
Effective Content Marketing for Online Engagement
Social Media Advertising: Trends and ROI Measurement
Email Marketing Best Practices for Conversion
The Role of Analytics in Digital Marketing
Influencer Marketing in the Age of Social Media
Mobile Marketing Strategies for Consumer Engagement
The Future of Virtual Reality in Digital Marketing
The Use of Big Data in Personalized Marketing
Ethical Considerations in Digital Advertising

International Marketing

Strategies for Entering Emerging Markets
Cultural Sensitivity in International Marketing
The Role of Global Marketing in Expanding Business Horizons
International Pricing Strategies and Currency Considerations
Managing International Marketing Partnerships and Alliances
The Effect of Political Factors on International Marketing
Standardization vs Localization in International Marketing
The Role of E-commerce in Global Marketing Strategies
Cross-Cultural Communication in International Business
The Impact of Globalization on Local Brands

Services Marketing

Quality Management in Service Delivery
Strategies for Enhancing Customer Satisfaction in Service Industries
The Role of Technology in Service Innovation
Marketing Strategies for Professional Services
Measuring Customer Expectations and Perceptions in Services Marketing
The Effect of Online Platforms on Service Distribution
Service Recovery Strategies and Customer Loyalty
The Role of Employee Training in Service Excellence
Relationship Marketing in Service Industries
Ethical Considerations in Healthcare Services Marketing

Retail and E-commerce

Omnichannel Retailing Strategies and Customer Experience
E-commerce Growth and the Future of Traditional Retail
The Role of Artificial Intelligence in E-commerce Personalization
Consumer Trust and Security in Online Shopping
Strategies for Reducing Shopping Cart Abandonment
Mobile Commerce Trends and Consumer Behavior
The Impact of E-commerce on Supply Chain Management
Social Commerce: Integrating Social Media and Online Sales
The Role of User Experience (UX) Design in E-commerce Success
Ethical Considerations in E-commerce Operations

Marketing Ethics and Social Responsibility

Ethical Challenges in Targeted Advertising
The Role of Green Marketing in Sustainable Development
Social Marketing Campaigns for Public Health
Corporate Social Responsibility (CSR) and Brand Image
Ethical Considerations in Market Research Practices
The Influence of Ethical Leadership on Marketing Strategies
The Impact of Fair Trade Practices on Consumer Perception
Social Responsibility in Alcohol and Tobacco Advertising
Ethical Considerations in Children’s Advertising
The Role of Ethics in Product Development and Testing

In conclusion, marketing management is an extensive and multifaceted field that encompasses a wide range of research topics. From strategies and branding to ethics and international considerations, there is a rich array of subjects that students and researchers can delve into. The above topics offer a starting point for insightful inquiry, practical applications, and critical evaluation. Whether you are aiming for academic excellence or professional development, these topics can help foster a deeper understanding of marketing management and its integral role in today’s dynamic business landscape.

Marketing Management and the Range of Research Paper Topics

Introduction to marketing management.

Marketing Management is a complex and dynamic field that lies at the heart of business operations. It involves the planning, execution, and monitoring of marketing strategies, tailored to meet customer needs and business goals. The success of any product or service in the market largely depends on the effectiveness of marketing management.

Key Principles and Concepts

Strategic Planning : Marketing management starts with the identification of target markets and the development of a marketing mix to satisfy consumers within that market. This includes the 4Ps of marketing: Product, Price, Place, and Promotion.
Consumer Behavior Understanding : It’s essential to understand consumer behavior to create strategies that resonate with the target audience. This includes demographics, psychographics, and behavioral aspects like needs, preferences, and purchase behavior.
Digital Marketing and Social Media : With the advent of the internet, digital marketing has become an indispensable tool. It includes SEO, content marketing, email marketing, social media marketing, and more.
Branding and Brand Management : Building a strong brand image is vital for long-term success. Branding strategies include creating a unique brand identity, consistent messaging, and managing customer perceptions.
Marketing Analytics and Metrics : Utilizing data and analytics helps in making informed decisions. Metrics such as customer lifetime value (CLTV), customer acquisition cost (CAC), and return on marketing investment (ROMI) are crucial.

Range and Depth of Research Paper Topics

The field of marketing management offers a plethora of research paper topics reflecting its multifaceted nature. Here are some broad categories:

Strategic Marketing Management : Topics here may include SWOT analysis, competitive strategies, market segmentation, and differentiation.
Digital Marketing and Social Media : Research on emerging digital marketing trends, social media strategies, influencer marketing, etc.
Consumer Behavior : This includes studying consumer buying habits, cultural influences on purchasing, customer satisfaction, and loyalty programs.
International Marketing Management : Topics related to global marketing strategies, cross-cultural communication, international branding, etc.
Marketing Analytics and Metrics : This covers data-driven marketing, predictive analytics, performance metrics, and big data in marketing.
Ethical Issues in Marketing : Exploring ethical considerations like deceptive advertising, privacy concerns, green marketing, and social responsibility.
Emerging Trends in Marketing Management : Investigating newer trends like AI in marketing, omnichannel marketing, virtual reality, personalized marketing, etc.

These categories provide students with various angles to approach marketing management, from traditional strategies to current technological advancements.

Marketing management, with its diverse and ever-changing landscape, offers a wealth of intriguing and challenging topics for research. Whether one is drawn to the more traditional aspects or the innovative, technology-driven facets, the opportunities for exploration and analysis are boundless.

Understanding marketing management is crucial for anyone venturing into the business world. It combines creativity with analytics, strategy with execution, and always keeps an eye on the changing tides of consumer behavior. For students, academics, and professionals alike, delving into this field can provide valuable insights and skills that are applicable across various domains and industries.

Through this article, we have touched upon the key concepts and principles, and explored the extensive range of research paper topics within the realm of marketing management. These concepts and topics not only form the basis of academic study but also act as foundational pillars for businesses aiming to thrive in today’s competitive marketplace.

How to Choose Marketing Management Research Paper Topics

Choosing the right research paper topic can be a daunting task, especially in a field as broad and dynamic as marketing management. A well-chosen topic can be the difference between a research paper that’s engaging and insightful, and one that falls flat. Here’s a comprehensive guide to help you choose the ideal marketing management research paper topic:

Selecting a research paper topic in marketing management is not merely about picking something that seems interesting. It’s about aligning the topic with your interests, the course requirements, the targeted audience, and the current trends in the field. Here’s how to navigate this complex decision-making process:

Identify Your Interests : Choose a topic that genuinely excites you. Whether it’s digital marketing or consumer behavior, aligning with your interests will make the research process more engaging.
Consider the Relevance : Make sure the topic is relevant to your course and the current landscape of marketing management. Trending topics like social media advertising or AI in marketing might be more appealing.
Check the Availability of Resources : Research the availability of credible sources on the topic. Libraries, academic journals, and online databases should have ample material for your chosen subject.
Assess the Complexity : Balance complexity with your level of expertise. A topic that’s too simple may lack depth, while something too complex might be overwhelming.
Align with Your Career Goals : If you have specific career goals in marketing, select a topic that adds value to your professional development.
Evaluate the Scope : Define the scope of your research. A too broad topic will lack focus, while a narrow topic might lack content.
Seek Guidance from Professors or Experts : Don’t hesitate to consult with professors or industry experts. They can provide insights that align with academic expectations and industry trends.
Consider Ethical Implications : If your topic involves sensitive issues like consumer privacy, ensure that you approach it with the necessary ethical considerations.
Analyze Existing Research : Look at existing research to identify gaps or areas for further exploration. Building on previous work can add depth to your paper.
Create a Preliminary Thesis Statement : Once you’ve narrowed down your topic, create a preliminary thesis statement. This will guide your research and keep you focused on specific aspects of the subject.

Choosing the right topic for a marketing management research paper is a critical step in the research process. It sets the tone for the entire project and can greatly influence the quality and relevance of the work. By following these tips and giving careful thought to aspects such as interest, relevance, complexity, scope, and ethics, you can select a topic that not only meets academic requirements but also resonates with your passions and professional aspirations.

Remember, the chosen topic is not just a subject of study but a chance to contribute to the field, offering insights or solutions to existing challenges. Engage with the process, explore various avenues, and you’ll find a topic that’s not just suitable but truly inspiring and rewarding to work on.

How to Write a Marketing Management Research Paper

Writing a research paper on marketing management requires a thoughtful approach that balances theory, practice, analysis, and creativity. It’s not just about presenting facts but weaving them into a coherent narrative that adds value to the field of marketing management. Below you’ll find a guide that covers essential steps in crafting a high-quality research paper.

Embarking on a research paper in marketing management is an opportunity to delve into various aspects like market strategies, consumer behavior, digital marketing, or branding. It’s about unearthing insights, exploring theories, analyzing trends, and presenting them in an academically rigorous and engaging manner. Here’s how to structure and compose a standout marketing management research paper:

Understand the Assignment : Read the assignment instructions carefully. Understand the requirements, deadlines, formatting guidelines, and grading criteria. Reach out to your professor if anything is unclear.
Start with a Strong Thesis Statement : Develop a clear and concise thesis statement that defines the purpose of your research. It should articulate the main argument or question you intend to explore.
Create an Outline : Plan the structure of your paper by creating an outline. Break it down into sections like introduction, literature review, methodology, findings, conclusion, and bibliography.
Conduct Thorough Research : Use reputable sources like academic journals, books, and industry reports. Validate information through multiple sources to ensure accuracy.
Write the Introduction : Open with a compelling introduction that provides background on the topic, states the research question, and outlines the scope of your paper.
Develop the Literature Review : Present an overview of existing literature on your topic. Compare and contrast different theories, methodologies, and findings, and highlight the gaps your research will address.
Detail the Methodology : Explain the research methods you used. Whether qualitative or quantitative, describe the approach, tools, data collection, and analysis techniques.
Present Findings and Analysis : Summarize the research findings and analyze them in the context of your thesis statement. Include charts, graphs, or other visuals to enhance understanding.
Conclude Thoughtfully : Sum up the main findings, reflect on the implications, suggest areas for future research, and restate the thesis in the light of the research.
Edit and Proofread : Pay meticulous attention to grammar, punctuation, and style. Consider seeking feedback from peers or professionals to ensure clarity and coherence.

Writing a research paper in marketing management is more than an academic exercise; it’s a rich intellectual experience that calls for curiosity, critical thinking, and creativity. The process outlined above is not rigid but provides a framework that you can adapt to your specific topic and interest.

Remember, a great research paper is not just about meeting academic standards but contributing something meaningful to the field of marketing management. Engage with the material, think critically, argue persuasively, and present your ideas with clarity and flair. Your research paper can be a reflection of your passion for marketing and a testament to your scholarly rigor and intellectual insight.

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What is a Marketing Plan & How to Write One [+Examples]

Published: December 27, 2023

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.

Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start.

Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

What is a marketing plan?

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.

Featured Resource: Free Marketing Plan Template

Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started .

To learn more about how to create your marketing plan, keep reading or jump to the section you’re looking for:

How to Write a Marketing Plan

Types of marketing plans, marketing plan examples, marketing plan faqs, sample marketing plan.

If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.

Marketing Plan vs. Business Plan

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.

Keep in mind that there's a difference between a marketing plan and a marketing strategy.

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

Pre-Sectioned Template
Completely Customizable
Example Prompts
Professionally Designed

You're all set!

Click this link to access this resource at any time.

Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.

For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies : a new industry blog, a YouTube video series, and a Twitter account.

Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

Learn what they are below.

State your business's mission.
Determine the KPIs for this mission.
Identify your buyer personas.
Describe your content initiatives and strategies.
Clearly define your plan's omissions.
Define your marketing budget.
Identify your competition.
Outline your plan's contributors and their responsibilities.

1. State your business's mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business‘s main mission statement.

From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your key performance indicators (KPIs) .

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.

Create your buyer personas with this free guide and set of buyer persona templates.

4. Describe your content initiatives and strategies.

Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.

When I write this section , I like to stipulate:

Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.
How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.
The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
Any paid advertising that will take place on these channels.

Build out your marketing plan with this free template.

Fill out this form to access the template., 5. clearly define your plan's omissions..

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can’t please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with this kit of 8 free marketing budget templates .

7. Identify your competition.

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with t his collection of ten free competitive analysis templates .

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it's time to explain who’s doing what. I don't like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it’s time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started using this free template.

Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

These plans highlight the strategies or campaigns you'll take on in a certain period.

Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:

Executive Summary
Target Customers
Unique Selling Proposition
Pricing & Positioning Strategy
Distribution Plan
Your Offers
Marketing Materials
Promotions Strategy
Online Marketing Strategy
Conversion Strategy
Joint Ventures & Partnerships
Referral Strategy
Strategy for Increasing Transaction Prices
Retention Strategy
Financial Projections

If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.

2. Social Media Marketing Plan

This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.

Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:

When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.

Snow wrote a blog post about how the waterfall‘s content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you’ll learn how he:

Applied his business objectives to decide which marketing metrics to track.
Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.
Created buyer personas to figure out which channels his audience would prefer to consume his content.
Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.
Calculated how much earned and paid media could cut down the amount of content he had to create and post.
Designed his process and workflow, built his team, and assigned members to tasks.
Analyzed content performance metrics to refine his overall content strategy.

I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.

3. Content Marketing Plan

This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.

HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:

marketing plan examples: hubspot content marketing plan

At HubSpot, we‘ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we’ve learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.

In this comprehensive guide for modern marketers, you'll learn:

What exactly content marketing is.
Why your business needs a content marketing strategy.
Who should lead your content marketing efforts?
How to structure your content marketing team based on your company's size.
How to hire the right people for each role on your team.
What marketing tools and technology you'll need to succeed.
What type of content your team should create, and which employees should be responsible for creating them.
The importance of distributing your content through search engines, social media, email, and paid ads.
And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

This is a fantastic resource for content teams of any size — whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.

4. New Product Launch Marketing Plan

This will be a roadmap for the strategies and tactics you‘ll implement to promote a new product. And if you’re searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product :

marketing plan examples: chief outsiders

After reading this plan, you'll learn how to:

Validate a product
Write strategic objectives
Identify your market
Compile a competitive landscape
Create a value proposition for a new product
Consider sales and service in your marketing plan

If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.

5. Growth Marketing Plan

Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour’s Growth Marketing Plan Template :

marketing plan examples: venture harbour

Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:

Experiments

I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.

Louisville Tourism
University of Illinois Urbana-Champaign
Visit Oxnard
Safe Haven Family Shelter
Wright County Economic Development
The Cultural Council of Palm Beach County
Cabarrus County Convention and Visitors Bureau
Visit Billings

1. Louisville Tourism

It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.

Why This Marketing Plan Works

The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry
The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand
Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach

2. University of Illinois Urbana-Champaign

For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors — thus entering the consideration stage — the emails will focus more on the college application process and other exploratory content.

The plan incorporates competitive analysis, evaluation surveys, and other research to determine the makeup of its target audience
The plan lists each marketing program (e.g., direct mail, social media, email etc.) and supplements it with examples on the next page
Each marketing program has its own objectives, tactics, and KPIs for measuring success

3. Visit Oxnard

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

States clear and actionable goals for the coming year
Includes data and other research that shows how their team made their decisions
Outlines how the team will measure the success of their plan

4. Safe Haven Family Shelter

marketing plan examples: safe haven family shelter

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals , deadlines, action steps, long-term objectives, target audiences, core marketing messages , and metrics.

The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.

Confirms ongoing marketing strategies and objectives while introducing new initiatives
Uses colors, fonts, and formatting to emphasize key parts of the plan
Closes with long-term goals, key themes, and other overarching topics to set the stage for the future

5. Wright County Economic Development

Wright County Economic Development’s plan drew our attention because of its simplicity, making it good inspiration for those who’d like to outline their plan in broad strokes without frills or filler.

It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who’d like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative — which is critical information to include for upper-level managers and other stakeholders.

Begins with a quick paragraph stating why the recommended changes are important
Uses clear graphics and bullet points to emphasize key points
Includes specific budget data to support decision-making

6. The Cultural Council of Palm Beach County

marketing plan examples: cultural council of palm beach county

This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.

For instance, an entire slide is dedicated to the county’s cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.

That’s a critical piece of information to include for those who might not know. If you’re addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.

Uses quality design and images to support the goals and priorities in the text
Separate pages for each big idea or new strategy
Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals
Defines strategies and tactics for each channel for easy skimming

7. Cabarrus County Convention & Visitors Bureau

marketing plan examples: carrabus county

Cabarrus County’s convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county’s target audience, channels, goals, KPIs, and public relations strategies and initiatives.

We especially love that the plan includes contact information for the bureau’s staff members, so that it’s easy for stakeholders to contact the appropriate person for a specific query.

Uses infographics to expand on specific concepts, like how visitors benefit a community
Highlights the team members responsible for each initiative with a photo to emphasize accountability and community
Closes with an event calendar for transparency into key dates for events

8. Visit Billings

Visit Billing’s comprehensive marketing plan is like Cabarrus County’s in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.

We especially love its content strategy section, where it details the organization’s prior efforts and current objectives for each content platform.

At the end, it includes strategic goals and budgets — a good move to imitate if your primary audience would not need this information highlighted at the forefront.

Includes a section on the buyer journey, which offers clarity on the reasoning for marketing plan decisions
Design includes call-outs for special topics that could impact the marketing audience, such as safety concerns or "staycations"
Clear headings make it easy to scan this comprehensive report and make note of sections a reader may want to return to for more detail

What is a typical marketing plan?

In my experience, most marketing plans outline the following aspects of a business's marketing:

Target audience

Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.

For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:

Target audience or buyer personas for the app
Outline of how app features meet audience needs
Competitive analysis
Goals for conversion funnel and user acquisition
Marketing strategies and tactics for user acquisition

Featured resource : Free Marketing Plan Template

What should a good marketing plan include?

A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.

That said, most marketing plans will include sections for one or more of the following:

Clear analysis of the target market
A detailed description of the product or service
Strategic marketing mix details (such as product, price, place, promotion)
Measurable goals with defined timelines

This can help you build the best marketing plan for your business.

A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.

Featured resource : Value Proposition Templates

What are the most important parts of a marketing plan?

When you‘re planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It’s literally how you get there that matters.

Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.

That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:

Marketing goals
Executive summary
Target market analysis
Marketing strategies

What questions should I ask when making a marketing plan?

Questions are a useful tool for when you‘re stuck or want to make sure you’ve included important details.

Try using one or more of these questions as a starting point when you create your marketing plan:

Who is my target audience?
What are their needs, motivations, and pain points?
How does our product or service solve their problems?
How will I reach and engage them?
Who are my competitors? Are they direct or indirect competitors?
What are the unique selling points of my product or service?
What marketing channels are best for the brand?
What is our budget and timeline?
How will I measure the success of marketing efforts?

How much does a marketing plan cost?

Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.

Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.

Featured resource : Free Marketing Budget Templates

What is a marketing plan template?

A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.

It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:

Business summary
Business initiatives
Target market
Market strategy
Marketing channels
Marketing technology

Let’s create a sample plan together, step by step.

Follow along with HubSpot's free Marketing Plan Template .

1. Create an overview or primary objective.

Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience’s valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.

For example, if I wanted to focus on social media growth, my KPIs might look like this:

We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform].

The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.

Use the following categories to create a target audience for your campaign.

Profession:
Background:
Pain points:
Social media platforms that they use:
Streaming platforms that they prefer:

For more useful strategies, consider creating a buyer persona in our Make My Persona tool .

Our content pillars will be: [X, Y, Z].

Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.

Then, determine any omissions.

This marketing plan won’t be focusing on the following areas of improvement: [A, B, C].

5. Define your marketing budget.

Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.

6. Identify your competitors.

I like to work through the following questions to clearly indicate who my competitors are:

Which platforms do they use the most?
How does their branding differentiate?
How do they talk to their audiences?
What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?

7. Outline your plan's contributors and their responsibilities.

Create responsible parties for each portion of the plan.

Marketing will manage the content plan, implementation, and community interaction to reach the KPIs.

Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Sales will follow the line of the marketing work while creating and implementing an outreach strategy.

Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Customer Service will nurture clients’ relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Get started on your marketing plan.

These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.

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60 Awesome College Marketing Topics for Research

If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills.

However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics. So, if you find yourself looking at a blank page for minutes or hours not knowing what to write about, you are not alone. But this is not the time to give up!

We have prepared a list of hot 60 marketing research paper topics that you can use for high grades. Simply take them as they are or change them a little to fit your preference.

List of Marketing Research Topics in Distribution

Whether at startup or in advanced levels, every business must have a clear distribution network to move its products to customers. So, here are some of the great topics on distribution.

What are the best strategies for integrating new products into the targeted clients’ lifestyles?
Analyzing the best distribution strategies for new companies in offshore marketing.
Mistakes to avoid when crafting new marketing distribution channels?
What are the main factors that determine customer satisfaction in young adults?
Using black Friday to drive sales: Is it effective?
What is the relationship between marketing research and business sales?
Market segmentation.
Comparing the distribution systems used by small companies and multinationals.
Comparing and contrasting the marketing channels used for marketing precious metals and food products.
Modern business marketing tactics and paradigms.
How do companies use CSR to build their brands?
Brand manipulation tactics that marketers employ to get more clients.
Marketing mix application: A closer look at Facebook.

Interesting Marketing Research Topics for College Students

Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks.

Marketing strategies used in the fashion industry.
Analyzing the impact of gender on family members buying decision.
Evaluating the success factors in global marketing: A case study of Apple.
Analyzing the strategies used in marketing baby and maternity products.
How do companies differentiate their services on the basis of social class?
Brand marketing and political campaigns.
How do companies exploit impulse buying to drive sales?
Is centralized marketing for global brands a good idea?
Harmful impacts of advertising on children.
In-store branding and brand salience.
What are the best marketing strategies for hotel businesses?
Is display marketing on its deathbed?
Using smartphones to tap into customer thinking.
Is radio a good method of advertising today?
Comparing the new market entry strategies: Uber vs Netflix.

Marketing Topics in Consumer Behavior

In marketing, it is all about consumer behaviors and trying to manipulate them in favor of your brand. The following topics will be very effective in building your skills in marketing.

Analyzing the importance of studying consumer behavior when taking your business abroad.
How do ads influence consumer behavior?
Analyzing consumer buying behavior for wedding suits.
Are customers properly equipped to protect themselves from direct marketing?
Analyzing marketing challenges in family-owned enterprises.
Comparing online marketing tactics for local and international companies.
Technology application in modern marketing.
Effects of women status on their buying behavior.
Leadership in marketing teams.
Using loyalty programs as tools of marketing.
Use of humor in advertising.
Do customer pay attention to product labels?
Are well-known brands always good in quality?

Writing Help From Marketing Experts

When preparing your marketing assignments, selecting the best marketing topics for research paper is the first step. While this is no doubt a great step, the journey ahead is indeed longer and more challenging. Therefore, you should consider having the best research topics about marketing as a stepping stone to the entire journey of preparing the assignment.

If you find the process of writing your assignment a challenge, the best option is seeking writing help from experts. In most cases, students find it difficult to prepare their assignments because of the following reasons:

Tight deadlines that are difficult to beat.
Having other engagements that must run concurrently and cannot be postponed.
Lack of good writing skills that can guarantee the student top grades.
Lack of ample resources for preparing the assignments at hand.
Complex assignments that are difficult to prepare.
The need to get better grades.

No matter the challenge making it difficult for you to prepare the assignment, the writing professionals are only a click away. They are experts and can handle all marketing research project topics with ease. So, let the experts help you to get the best grades.

Make PhD experience your own

10 Tips For Writing Marketing Assignments

Post author: Cyrus Nambakhsh
Post published: September 1, 2023
Post category: Content Marketing

Page Contents

Everyone, from celebrities to businesspeople, relies on marketing to get exposure, add value, and increase their worth. Hence, the demand for professionals and marketing assignments is increasing rapidly.

However, the path to becoming a marketing major and expanding your reach through organic marketing is not easy. One has to take exams, write assignments, and participate in several group activities before getting that degree. Sounds like too much work?

In this article, we’ll introduce you to top marketing assignment tips that will allow you to maximize the effectiveness of your efforts.

Once and for all, let’s try to end the dilemma of marketing assignments. According to reports, 46% of youngsters in a survey said they would pursue a career in marketing!

Aside from hiring experts who will write your assignment for you or having group studies and sharing the burden, here are 10 other ways you can master marketing tasks quickly and write marketing assignments perfectly:

#1 Know the Assignment First

One major mistake marketing students make is not spending time dissecting the task. Often, the tasks are not just assignments but case studies, PowerPoint presentation defense , projects, dissertations, and more. This means each task demands a different kind of writing and presentation.

Hence, know the assignment type and what the topic means. Break down the topic and think of ways to cover it. What other slants can you insert to elevate the resonating factor of the topic?

It is better to spend time on understanding the needs of the topic rather than rushing in by completely misunderstanding it.

#2 Pick an Example

First-year marketing students often fail to realize that their work will be more impactful if they add an example to strengthen the topic. Pick a brand or organization for your paper and use it as an example. This will allow you to find practical answers and develop logical results.

Also, papers with information on renowned brands and big names attract more audiences, making the paper more impactful. However, don’t think of public attention only when picking big organizations; think of your capabilities to justify them to make the paper notable.

#3 Put a Self-Deadline

Of course, your professor will allot a deadline, but setting your own will only push you to finish on time. However, do not confuse this step with rash writing. Have an organized routine and set a deadline to complete it on time before the actual date.

Students who do this don’t have to worry about late submissions. This also gives the writer extra time to revise, which is often overlooked.

#4 Research Fiercely

This tip is quite common to any other assignment type out there. Yet this is the step that makes a major difference. Research as much as you can. There will be many competitors in your class.

Some may even pick the same topic as yours. The only way to stand out in such competition is through research. Students who are lazy with their research end up with shallow or superficial information. Such students rarely make it above the average mark.

Hence, to stand out, you must do in-depth research and find information from the deepest pits of the internet. Scout through many online and offline books, journals, and more to get the most real and deepest data on the topic. The professor will see through your efforts and hard work, and you can be awarded with grace marks for it.

#5 Real Events Make an Impression

Whether it’s marketing assignments or history assignments, real events never fail to make an impression. Your work will be read by others who always resonate with real-life examples.

This is again where your capacity to research shows. Those who research without excuses can find excruciating facts that make the topic shine.

Find accurate figures and data that validate your work. Some like introducing these statistics and events at the beginning and slowly unfolding them later in the paper to keep the audience hooked.

Try to find some related data to your work which will bring thousands of readers to explore the topic. Some students also take the extra step of conducting surveys, interviews, and even doing online polls to find information on the topic and add it to their assignments.

#6 Choose the Correct Writing Style

Various writing styles depend on the topic and purpose. Students can pick a business writing style or a personal writing style. Pick one that your audience finds dependable. Aim for a blend of sophisticated and simple terms rather than making it entirely simple or sophisticated.

Using complicated words for the context is okay. But avoid using overly challenging words, which an ordinary audience may find difficult to work with.

Do not forget to pick the one you are most comfortable with. Some writers can rock simple writing styles and still get good grades. Maintain writing flair and add authenticity to speak to your readers.

#7 Cite Correctly

With any assignment, finding online information is quite obvious. This is why you need to cite your sources. Citing means giving credit to the original writers whose information you have used in your paper. This gives credit to the original writer and helps the writer avoid plagiarism issues.

With marketing assignments, too, students need to cite the sources. There are plenty of citation styles, and one can pick the style which they prefer. Be cautious of different citing styles to avoid any mistakes and do it justice.

Learning how to cite can take some extra time, so you can hand over this part to someone who can do it for you, leaving no errors behind.

#8 Get a Second Consultation

Both beginners and professionals need a helping hand sometimes. Students who are uncertain about their work can contact professionals or their professors. They can review the work and make suggestions to improve the quality of the paper.

Experts can suggest better examples and better brands to use and even offer effective writing tips. If you are uncomfortable with an expert, consult your friends, siblings, and family members to be more comfortable with them. Together, you can make a remarkable paper that meets everyone’s expectations.

#9 Use Online Tools

Although many find this tip controversial, we strongly agree with it. There are plenty of tools online, and the best thing is that they can be used.

Students can find tools to improve their writing and grammar, find plagiarism issues, and even check the quality of their papers.

The best thing about these tools is that they are free, and several are available online, making them a favorable option for students. These tools also highlight problem areas, making it easier for students to correct them.

Overall, find a trustworthy tool because numerous tools out there may not give you the desired result.

#10 Proofread Using Innovative Ways

Finally, the last step is to proofread your paper. Again, this is a very basic step that many people overlook. Proofread your paper before making the final submission. Do not jump into this process just after writing.

Wait a few days to make the process fruitful. You can also use innovative proofreading techniques to make the process fun.

Some ways of proofreading are:

● Reading it backward,

● Reading one section at a time,

● Having a list of mistakes,

● Reading it out aloud.

It keeps the proofreading process simple and interesting, eliminating the chances of any errors.

Marketing assignments involve various aspects. Combining them and doing justice is not an easy job. Hopefully, the tips above will show you how to write impeccable marketing assignments and get your deserved score.

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Cyrus Nambakhsh

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How to Choose the Right MBA Project Topics

Table of Contents

Now that we’ve explored some exciting project topics, how do you choose the one that’s right for you? Here are some tips:

Consider Your Interests and Career Goals: Choose a topic that aligns with your passions and future career aspirations.
Evaluate Feasibility and Data Availability: Ensure you have access to the necessary data and resources to complete your project successfully.
Consult with Faculty or Industry Professionals: Seek guidance from your professors or industry experts to refine your topic and approach.
Importance of Originality: Aim for a topic that contributes new insights or approaches to the field, showcasing your creativity and analytical skills.

Human Resources

Employee Engagement Strategies for Remote Teams: Develop effective strategies to enhance employee engagement and motivation in remote work settings.
Diversity and Inclusion Initiatives in Multinational Corporations: Analyze diversity and inclusion programs in multinational companies, assessing their impact on organizational culture and performance.
Talent Management Practices in the IT Industry: Study talent management strategies and practices in the Information Technology sector, focusing on recruitment and retention.
Performance Appraisal Systems: A Comparative Study: Compare different performance appraisal systems used by organizations and their impact on employee performance and satisfaction.
Work-Life Balance Programs and Employee Wellbeing: Evaluate the effectiveness of work-life balance programs in improving employee wellbeing and productivity.
Leadership Styles and Organizational Culture: Analyze how different leadership styles contribute to shaping organizational culture and employee engagement.
Training and Development Programs: Impact on Employee Performance: Investigate the effectiveness of training and development programs in enhancing employee skills and performance.
Workplace Stress Management Strategies: Develop strategies to manage workplace stress and promote employee mental health and wellbeing.
Employee Retention Strategies in High-Tech Industries: Identify and analyze effective strategies for retaining talent in high-tech industries with high turnover rates.
Gender Pay Gap Analysis and Equal Pay Policies: Study the gender pay gap in various industries and evaluate the effectiveness of equal pay policies in reducing disparities.

Operations Management

Supply Chain Optimization in Manufacturing Sector: Optimize supply chain processes and logistics in the manufacturing industry to reduce costs and improve efficiency.
Lean Management Implementation in Service Sector: Implement Lean management principles in service-oriented organizations to eliminate waste and improve operational efficiency.
Inventory Management Strategies for Retail Chains: Develop inventory management strategies to minimize stockouts and excess inventory in retail chains.
Six Sigma Implementation in Healthcare: Quality Improvement: Implement Six Sigma methodologies in healthcare organizations to improve quality of care and patient outcomes.
Logistics and Distribution Network Optimization: Optimize logistics and distribution networks to improve delivery times and reduce transportation costs.
Operations Planning and Control in the Food Industry: Develop efficient operations planning and control strategies for food processing and distribution companies.
Total Quality Management (TQM) Practices: Case Studies: Study successful case studies of Total Quality Management implementation in various industries.
Process Automation and Robotics in Manufacturing: Explore the use of automation and robotics in manufacturing processes to improve productivity and efficiency.
Service Quality Measurement and Improvement in Hospitality: Develop tools and techniques to measure and improve service quality in the hospitality industry.
Green Operations: Sustainability Practices in Manufacturing: Implement sustainable and eco-friendly practices in manufacturing operations to reduce environmental impact.

Entrepreneurship

Feasibility Study for a Tech Startup: Conduct a feasibility study for a tech startup, analyzing market demand, competition, and financial projections.
Business Plan Development for a Social Enterprise: Develop a comprehensive business plan for a social enterprise focusing on social impact and sustainability.
Crowdfunding as a Financing Option for Startups: Explore the use of crowdfunding platforms as a viable financing option for early-stage startups.
Franchise Business Model: Analysis and Case Studies: Analyze the franchise business model and study successful case studies of franchise operations.
E-commerce Market Entry Strategy for Small Businesses: Develop an e-commerce market entry strategy for small businesses to expand their online presence.
Innovation Management in Startups: Best Practices: Study best practices for managing innovation and creativity in startup environments.
Angel Investing: Strategies and Risk Management: Explore angel investing strategies and risk management practices for investors in early-stage startups.
Entrepreneurial Leadership: Traits and Success Factors: Analyze the traits and characteristics of successful entrepreneurial leaders in various industries.
International Expansion Strategies for SMEs: Develop strategies for small and medium-sized enterprises (SMEs) to expand into international markets.
Business Model Innovation: Disruptive Strategies: Explore disruptive business model innovation strategies used by successful startups to gain a competitive edge.

General Management

Change Management Strategies in Organizations: Develop change management strategies to facilitate organizational transitions and transformations.
Corporate Social Responsibility (CSR) Programs: Impact Assessment: Evaluate the impact of CSR programs on brand reputation and stakeholder perceptions.
Strategic Alliances and Joint Ventures: Case Studies: Study successful case studies of strategic alliances and joint ventures in various industries.
Crisis Management and Communication Strategies: Develop crisis management plans and effective communication strategies for organizations facing crises.
Market Research and Analysis for New Product Launch: Conduct market research and analysis to guide the launch of a new product or service.
Project Management Best Practices: Implementation: Study and implement project management best practices for successful project execution.
Knowledge Management Systems: Implementation and Benefits: Implement knowledge management systems in organizations to capture and share valuable knowledge.
Business Process Reengineering (BPR) for Organizational Efficiency: Redesign and optimize business processes using Business Process Reengineering methodologies.
Strategic HR Planning for Organizational Growth: Develop strategic HR plans to align human resources with organizational goals and growth objectives.
Technology Adoption and Integration Strategies: Develop strategies for the adoption and integration of new technologies to drive business growth.

International Business

Global Market Entry Strategies for Multinational Corporations: Develop market entry strategies for multinational corporations expanding into new global markets.
Cultural Intelligence in International Business Negotiations: Study the role of cultural intelligence in successful international business negotiations.
International Trade Policies and Impact on Global Business: Analyze international trade policies and their implications for global businesses.
Cross-Cultural Leadership: Challenges and Strategies: Explore challenges and strategies for effective cross-cultural leadership in multinational organizations.
Export Marketing Strategies for Small and Medium Enterprises (SMEs): Develop export marketing strategies for SMEs looking to enter international markets.
Global Supply Chain Management: Best Practices: Study best practices in global supply chain management to optimize international operations.
Foreign Direct Investment (FDI) Trends and Analysis: Analyze trends in Foreign Direct Investment and their impact on global economies.
Political Risk Analysis for International Business: Assess political risks and their impact on international business operations and investments.
Global Branding and Positioning Strategies: Develop global branding and positioning strategies for products and services in diverse markets.
International Business Negotiation Strategies: Study negotiation strategies and tactics for successful international business deals.

Information Technology Management

Cybersecurity Threats and Risk Management: Analyze cybersecurity threats and develop risk management strategies for organizations.
Big Data Analytics for Business Intelligence: Implement Big Data analytics to derive business insights and improve decision-making.
Cloud Computing Adoption: Challenges and Opportunities: Study the challenges and opportunities of adopting cloud computing in organizations.
Digital Transformation Strategies for Traditional Businesses: Develop strategies for traditional businesses to undergo digital transformation.
Blockchain Technology Applications in Supply Chain: Explore the applications of blockchain technology in optimizing supply chain processes.
AI and Machine Learning for Predictive Analytics: Implement AI and machine learning algorithms for predictive analytics in business.
IT Governance and Compliance Frameworks: Develop IT governance frameworks to ensure compliance and data security.
Mobile App Development for Business Solutions: Design and develop mobile applications to address business challenges and enhance customer experience.
IT Infrastructure Optimization and Cost Reduction: Optimize IT infrastructure to reduce costs and improve efficiency in organizations.
ERP Implementation and Business Process Integration: Implement Enterprise Resource Planning systems for seamless business process integration.

Healthcare Management

Healthcare Quality Improvement Initiatives: Develop quality improvement initiatives to enhance patient care and safety in healthcare settings.
Healthcare Innovation: Telemedicine and Remote Monitoring: Explore the use of telemedicine and remote monitoring technologies to improve healthcare delivery.
Health Information Systems: Implementation and Benefits: Implement Health Information Systems to improve patient data management and healthcare efficiency.
Healthcare Cost Analysis and Optimization: Analyze healthcare costs and develop strategies to optimize spending and improve financial performance.
Patient Satisfaction and Service Quality in Hospitals: Evaluate patient satisfaction levels and service quality in hospitals, identifying areas for improvement.
Healthcare Policy Analysis and Impact Assessment: Analyze healthcare policies and assess their impact on healthcare organizations and patient care.
Healthcare Marketing Strategies for Hospitals: Develop marketing strategies to promote hospitals and healthcare services to the community.
Electronic Health Records (EHR) Implementation: Implement Electronic Health Record systems to enhance patient data accessibility and accuracy.
Healthcare Compliance and Regulatory Requirements: Ensure healthcare organizations comply with regulatory requirements and standards.
Healthcare Supply Chain Management Optimization: Optimize healthcare supply chain processes to ensure timely and cost-effective delivery of medical supplies.

Sustainability and Green Business

Corporate Sustainability Reporting and Transparency: Develop sustainability reporting frameworks to enhance corporate transparency and accountability.
Green Supply Chain Management Practices: Implement green supply chain management practices to reduce environmental impact.
Circular Economy Strategies for Waste Reduction: Develop strategies for implementing a circular economy model to minimize waste.
Renewable Energy Investment Analysis: Analyze the feasibility and returns of investments in renewable energy projects.
Sustainable Packaging Solutions for Consumer Goods: Develop sustainable packaging solutions to reduce environmental impact in the consumer goods industry.
Carbon Footprint Analysis and Reduction Strategies: Analyze carbon footprints of organizations and develop strategies to reduce emissions.
Water Management and Conservation in Industries: Implement water management practices to conserve water resources in industrial operations.
Biodiversity Conservation Strategies for Businesses: Develop strategies for businesses to contribute to biodiversity conservation efforts.
Green Building Design and Certification: Design green buildings and obtain certifications for sustainable construction practices.
Eco-Tourism Development and Sustainability: Develop eco-tourism initiatives that promote environmental conservation and community engagement.

Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you’re delving into finance, marketing, human resources, operations, or entrepreneurship, there’s a vast landscape of topics to explore.

Remember, the right project topic can be the launching pad for your career, so choose wisely. Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey!

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

Study recent marketing challenges.
Explore consumer behavior trends.
Analyze digital marketing innovations.
Investigate branding strategies.
Examine market segmentation.
Consider ethical marketing issues.

13.30: Assignment- Complete Marketing Plan

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Resubmission recommendation: We recommend giving students an initial due date to complete Part 3 of the Marketing Plan after Module 13: Promotion: IMC. Then, after students have received some instructor feedback, in lieu of a final exam, we recommend allowing the students to revise and resubmit their final, improved Marketing Plan with a final due date prior to the end of term.

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.

When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.

Marketing Mix (Four Ps)

Product strategy.

Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:

What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?

Pricing Strategy

How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

How sensitive are your customers to changes in price?
What revenue you need to break even and achieve profitability?
What does the price says about your product in terms of value, quality, prestige, etc.?

Place: Distribution Strategy

What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:

What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?

Promotion: Integrated Marketing Communications Strategy

Use the template below to lay out your design for a marketing campaign aimed at your target segment.

How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.

Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.

In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.

Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.

Identify the primary message for your campaign, 2-3 message pillars and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks.
Call to Action: Register online today.

Promotional Mix and IMC Tools

Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Digital Marketing

Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media

Direct Marketing

Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend upcoming conference. Conduct email campaign with target audience list to generate awareness, interest, desire to attend conference.

Sales Promotion + Digital Marketing

Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

Total sales/revenue
New/incremental sales
Number of qualified leads generated
Net Promoter Score
Web site unique visitors
Number of registrations/sign-ups
Impressions – views of content
CTR – click through rate
Engagement – comments, likes, shares, pageviews, video views
Followers – social media (Facebook, Twitter, LinkedIn, YouTube)

Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Add additional rows as needed.

Estimated campaign impact: [insert]

Action Plan

Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary

Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Description

Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment

Identify and briefly describe your target segment.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

Sample Grading Rubric

Marketing mix (four ps) grading rubric.

Total points possible for Marketing Mix (Four Ps): 10 pts.

Goal Grading Rubric

Total points possible for Goal: 5 pts.

Approach Grading Rubric

Total points possible for Approach: 5 pts.

Messages Grading Rubric

Total points possible for Messages: 15 pts.

Promotional Mix and IMC Tools Grading Rubric

Total points possible for Promotional Mix and IMC Tools: 15 pts.

Sales Alignment Grading Rubric

Total points possible for Sales Alignment: 10 pts.

Budget Grading Rubric

Total points possible for Budget Grading: 10 pts.

Action Plan Grading Rubric

Total points possible for Action Plan: 10 pts.

Risk Factors Grading Rubric

Total points possible for Risk Factors: 10 pts.

Executive Summary Grading Rubric

Total points possible for Executive Summary: 10 pts.

Total points possible for Complete Marketing Plan Assignment (Marketing Mix Four Ps, Approach, Goal, Messages, Promotional Mix and IMC, Sales Alignment, Budget, Action Plan, Risk Factors, and Executive Summary) Tools: 100 pts.

Contributors and Attributions

Assignment: Complete Marketing Plan. Provided by : Lumen Learning. License : CC BY: Attribution

AllAssignmentHelp.com

How to Write Marketing Assignments Like a Pro

Table of Contents

Do marketing assignments make you struggle? Do not worry, you are not the only one facing challenges while writing a top-notch marketing assignment. Marketing is a dynamic field and it needs a lot of analytical thinking, creativity, and strategic planning. At first, it might be intricate to write a marketing assignment but if you know the right approach, nobody can stop you from achieving an expert-like assignment. In this blog by All Assignment Help , we will try to educate you about some essential steps with which you can effectively compose your marketing assignment.

An Example of How Effective Marketing Can Be

Nike’s sales were $800 million in 1988. They launched their well-known “Just Do It” campaign. Within a decade, sales had surpassed $2 billion. “Just Do It” is a core message that is still relevant today, 36 years later. Just an example of what successful marketing can do to a brand. Through platforms like YouTube, you can learn about Nike’s marketing strategy to understand how Nike and all other big brands created their name with clever marketing. Also, why Marketing is such a crucial part of the business?

Also read: Pay Someone to Write My Essay for Me: Hire Professional Writers for Help

What is the Need for a Marketing Assignment?

Different marketing courses, institutions, and instructors are using marketing assignments to serve different purposes. However, given below are some of the common objectives of your marketing assignment.

Your marketing assignment is an opportunity for the application of theoretical concepts into practice. Moreover, you will learn how you can use marketing principles in business settings and develop practical skills.
It helps you develop your critical thinking and analytical skills as it requires you to analyze marketing strategies critically. Moreover, it also requires you to analyze consumer behaviour, market trends, and campaigns.
When you enhance your analytical thinking ability through your marketing assignment, you can evaluate how different approaches can affect business and make informed decisions.
Like any other assignment, marketing assignments also require thorough research. Hence, it develops your research skills. However, in case you have poor research skills then you can hire marketing assignment help experts to guide you with your assignment.
Marketing assignments are inclusive of report writing, presentation preparations, and delivering persuasive arguments. Hence, we can say that it helps in communication skills enhancement.
With the challenge to come up with creative solutions, marketing assignments help you develop your innovation and creativity levels.
Ultimately, it prepares you for the marketing industry.

Also read: Facts About Homework You Never Knew- Origin & Benefits

How to Write an Effective Marketing Assignment?

Marketing as a subject has a lot of potential and has a bright future, which is why many students choose it as their graduation subject. However, writing a marketing assignment can be just as difficult as exams. Assignment writing follows a precise structure, and if you are unaware of it, you will suffer greatly in your scores every time you have an assignment due. It has its own way of evaluation and scoring grounds. Let us take you through some of the important aspects that you need to keep in mind while doing your marketing assignment.

Understand the assignment brief

Before you begin to write your marketing assignment, it is crucial to understand the assignment brief. It means that you must know about the key objectives and the requirements of the assignment, and is there any specific guidelines given by your professor. In addition to this, pay attention to the required word count, formatting style, and deadline.

Choose the right topic

When writing a marketing assignment, it is critical to choose an appropriate topic from which you can draw a large amount of data to support your claims.

Make sure it has enough research material.
Do not just randomly select a topic. Try researching what is in the news and what is creating an impact.
Choose a topic that also attracts your interest as well. You can never do justice with your work if you are uninterested in the subject you choose
Make sure the topic you choose is popular and trending because marketing needs you to be aware of the new-age trends. For example, Digital Marketing and social media campaigns.

However, if the professor chooses the topic, you have no say in the matter at first. Once you have been given the topic, you will need to ask the professor for more resources and conduct searches using focused keywords relating to the topic to gather information. Also, there are certain things you should consider while writing your assignment.

The topic must be tied to a specific marketing challenge, and you must remain on that topic from beginning to conclusion.
You need to make sure to avoid deviation from the topic in pressure of word count or an approaching deadline.
Do not use irrelevant stuff just to fill in the gaps.
Sticking to the topic should be your primary goal.

In addition to this, to avoid the challenges of a marketing assignment and score well, you can seek professional guidance from websites providing assignment help online .

Conduct thorough research

Begin your marketing research as soon as you have chosen your topic. Find out if there is any theory about the topic that you can explain later. Moreover, find out as much as you can about the subject, including figures and data to back up your claim. You must have a very clear notion about the topic you have chosen/provided to write the assignment on to collect all of the material and digest it appropriately. If you have any questions about the issue, speak with your lecturer as soon as possible. Furthermore, if you put it off, you may develop new problems, and the fundamental ones may become buried beneath them.

Take care of the assignment structure

Making a structure of the assignment is important. This will act as a backbone and ribs, holding all of the muscle pieces together.

Introduction

If you create a strong opening to your assignment, you will undoubtedly attract your examiner’s attention and, as a result, receive good marks. Moreover, marketing is a creative field and full of mind-blowing stories of extraordinary marketing campaigns. It is advised to start your assignment with an interesting anecdote. Take a story or a popular trend getting viral on Instagram. Make sure you hold the readers’ attention from the start.

The central theme is the main idea around which your whole marketing assignment revolves. Every sub-idea, statement, facts, market research, the marketing strategy will connect to it.

Your marketing assignment conclusion should include:

Summarized argument: It is helpful to restate your primary points for your reader by the time you have reached your conclusion, especially if you have made a long and intricate argument.
Your takeaway: You should always mention your takeaways from the assignment you just concluded. You can include your personal opinion but keep in mind to not get too personal.

Critical analysis of marketing assignment

The goal of marketing assignments in MBA programs is to determine your vision as a multifunctional management student. Your thought process is distinct from that of your classmates, and your assignment should reflect this. If the examiner eventually acknowledges your ideas and depth of research, you can obtain good scores. In addition to this, if you find it tough to analyze your assignment critically or you miss out on other significant parameters of making your assignment expert-like, you can seek expert assistance. For many students who wonder, if is it possible to pay someone to do my assignment , assignment writing websites are nothing less than a boon. With the help of these websites, you can get professionally written error-free assignments anytime.

Cite your sources properly

Make sure to list any resources you utilized at the end of your marketing assignment by creating a separate page labelled references. Check the university’s guidelines for the reference format you have been instructed to use while putting those together. Referencing is required, and this is one of the criteria for evaluation. If you do not perform it right, you will lose some points.

This is how you can approach a marketing task. It is widely regarded as the most effective rule, and most writers and academics use it all around the world. But keep in mind that you should begin working on an assignment as soon as you receive it so that you have enough time to complete these two tasks effectively.

Proofread and edit

Once the writing portion is completed. Proofread and edit your assignment. This helps to reduce the likelihood of errors related to punctuation, sentence construction, or grammatical errors, which are a big no-no at any university. When professors notice such errors, they deduct a large number of points. There are many different software and websites like Grammarly and others that are available online for grammar, unintentional plagiarism, and punctuation mistakes.

In addition to this, the marketing assignment writing process is time-consuming and there are chances that it might cause you constraints issues in attending your marketing online classes. However, you do not have to worry about it. You can easily hire an online class helper to take your class on your behalf whilst you focus entirely on making your assignment flawless and error-free.

Points to Ponder While Completing Marketing Assignment

There are certain things that you must keep in mind while composing your marketing assignment. These are as follows:

Every marketing assignment has a specific audience to target. Hence, you must define your audience and accordingly tailor your assignment.
You must apply marketing concepts and theories to let the audience and professor know about your understanding of marketing principles. For that matter, you need to analyze industry trends, case studies, marketing campaigns, etc. and in case of difficulties, consult a good assignment writing help .
To make your assignment appealing and reliable you can use visual aids like graphs, images, charts, etc. Moreover, it will also help in making the readability of your assignment better.
We all know that the market is ever-evolving. Hence, it is significant that you keep yourself updated with industry trends, innovations, and best practices.

In conclusion, it requires critical thinking skills, theoretical knowledge, and practical application to make your assignment appear expert-like. Moreover, you can follow the steps of this blog if you wish to compose a professional-looking assignment. When you embrace the challenges of marketing assignments and face them with enthusiasm and diligence, you will not only get an expert-like assignment but also move successfully towards a fulfilling marketing career. So, go ahead and use the aforementioned strategies to compose an assignment like a pro.

Frequently Asked Question

Browse Course Material

Course info.

Prof. John Hauser

Departments

Sloan School of Management

As Taught In

Learning resource types, marketing management: analytics, frameworks, and applications, assignments, action learning exercise.

An action‐learning exercise on the practice of marketing is due on the last scheduled day of classes. Assignment Details and Examples .

Group Case Reports

Each group must hand in two case write‐ups. You must choose one case in H1 (first half of the semester) and one case in H2 (second half of the semester). The eligible cases are:

The case reports should consist of approximately five (5) pages of text (space‐and‐a‐half, 12‐point fonts, standard margins) and should address the Discussion Questions (PDF) . Longer reports are strongly discouraged. (As Pascal said: “I’m sorry I wrote you such a long letter; I didn’t have time to write a short one.”) You may refer to figures or computations that use data from the case . You are allowed, but not required, to have a small number of exhibits at the end of your report. Your reports must be submitted prior to the start of the class in which the case is discussed. The file name should include your team name and the case. For example, Angry_Nerds_Brita_15810.pdf.

Additional Recommendations

You are free to use bullet‐point if you find it helpful.
Separately answer each discussion question . Use headings to highlight which questions you are answering. Stress those questions you judge are critical. Not all questions should be given equal weight.
Start with the most obvious points and work from there. Do not omit the obvious points.
I am interested in the quality of your analysis rather than any specific set of conclusions. Make sure that you give both the pros and the cons of each alternative. Describe the theory and process by which you arrived at your conclusions. The TA is not looking for key words, but rather critical thinking.
Review the lecture notes before writing your analysis. The frameworks presented in 15.810 help guide your analysis.
Make it clear that you have used an analytical approach to reach you answers.
Random lists of issues without structure leaves the TA guessing as to which issue you consider most critical to the case analysis. If you provide an unstructured list that happens to include both good and bad answers you will get far less credit than a structured list that captures the essence of the case.
Quality is more important than quantity.
Although the TA works from a detailed set of guidelines based on my analysis of the case, the TA is authorized to deviate for solutions based on careful analysis of the case facts.

The page constraint forces you to reveal to me what you think are relevant. Do not despair during the case discussion if we do not cover your key issues or if we cover other issues. Each case discussion is unique. There may be important points that are not discussed. A point that you make in your written discussion may be very important. Look for it in case discussions that occur later in the semester.

Short Assignments

Based on student suggestion and as an experiment, I added the following short assignments to illustrate some of the marketing‐analytics methods. Because they are new this year, they are viewed as extra credit (but are required to be completed).

Synthesis Assignment

Each student may hand in an individual assignment that answers the following question:

“What are the three most important lessons that you learned about marketing in this course that will help you as a manager?”

This assignment should be no more than one page in length and should briefly summarize each of the three lessons.

You receive credit simply for handing in this assignment on or before the last scheduled class. Answers help determine final grades for students close to the letter cutoffs.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Question Papers
Scholarships

200+ Marketing Presentation Topics for Students

Given below is a list of 150+ latest Marketing Presentation topics for Students. This list covers marketing topics for subjects like basics of marketing, sales & marketing management, digital marketing, services marketing etc. These presentation topics will help students of MBA, MMS, MMM, PGDM, MCA, BBA, Bcom, Mcom and other management streams. These latest and innovative marketing presentation topics can be used for seminars, webinars, conferences, oral presentation, classroom presentation and group discussions.

Latest Marketing Presentation Topics

Marketing 4.0: Online Meets Offline, Style Meets Substance

Table of Contents

Current Trends in Marketing

Online Marketing: Impact on society!

Marketing beyond 2020

Impact of Artificial Intelligence (AI) on Marketing

The return of Ambush Marketing

Green Marketing (Eco-friendly marketing)

Experiential Marketing

Network Marketing

Marketing Mix

New Product Development Strategy

Uses of the Internet as a marketing medium

Fundamentals of Marketing Management

Integrated Marketing Communication (IMC) Strategies

Importance of marketing in today’s economy

The relevance of 7Ps of marketing in CSR

Philanthropy in communication at mid-market firms: It pays to be creative

Corporate Social Responsibility step towards brand building

Corporate communication trends in today’s business world

Communicating ethics up the supply chain: getting the word out to suppliers

Consumer expectations the social accountability of business

Media Responsibility

Marketing Audit

Television advertisements and their effect: Facts

Controllable variables of Marketing

New CSR marketing trends: Transparency and dialogue

CSR and product responsibility

Vertical Marketing System

Pricing strategies for each stage of PLC

Customer Relationship Management

Effectiveness of Location-based marketing

Role of Marketing in Modern organization

Viral Marketing: Low cost-effective marketing

Ambush marketing: The undeserved advantage

Need for an Action against Ambush Marketing

Guerrilla Marketing: Unconventional but effective!

Guerrilla Marketing: Advertising with a viral effect!

Ambush Marketing: Steal the spotlight!

A Strategy Model for Export Marketing

Interesting Topics For Marketing Presentation

Marketing is not about merely selling

The new rules of Guerrilla Marketing!

Is Marketing Myopia Killing your Business?

Marketing Tactics For Viral Success

The power of Ambush Marketing

Creative Thinking Skills for Marketing Managers

Commercialization of social issues

Traditional Marketing Vs. Digital Marketing

Digital Marketing Presentation Topics

Viral Marketing for the Real World

Is Viral Marketing a Myth?

Effectiveness of Digital Marketing in the Challenging Age

Emerging trends in digital marketing

Digital Marketing & SMEs: Challenges and opportunities

Timing Is Everything in Online Marketing

The importance of digital marketing

Marketing 4.0: Moving from Traditional To Digital

Current digital marketing trends

Mobile Marketing: Future of Marketing!

Email Marketing: Still Relevant!

The evolution of social media marketing

New trends in social media marketing

Future of Virtual Marketing

Strategies to Go viral on social media

Challenges in Distributing Services through Electronic Channels

The Future of social media in marketing

Social Media as a marketing tool

Trends in Mobile marketing

Facebook marketing

Future of Digital Marketing

Digital Marketing in the Business Environment

OTT platform: Is a fall of television!

Marketing Research Presentation Topics

Ethics in marketing research

Ethical Dilemmas in Marketing Research

A decision making perspective on marketing research

Designing international marketing research

Applications of secondary data in international research

New Product Development & Marketing Research!

Budgeting and scheduling the research project

Career opportunities in Marketing Research

Factors that influence marketing research

Marketing research as an instrument for maximizing profit.

Ethical issues in marketing research

Framing research questions in an international environment

The importance of marketing research in business growth

Topics Related to Marketing In India

Marketing your business in India: Challenges & opportunities

Indian brands that are rocking content marketing!

Influencer Marketing in India 2020

Reasons why the future of Digital Marketing in India is bright!

Digital Marketing In India: Scope and Challenges

Marketing myopia: Why Indian Businesses needs to think big

Best Ambush Marketing Campaigns in India

Ambush Marketing: Need for legislation in India

You’ll also like Indian topics for presentation

Miscellaneous Topics

Impact of branding on consumer purchase decision

Role of data analytics in Marketing Research

Effect of consumer behaviour research on new product development.

Relation between marketing research and profit

The future of search strategies

Application of augmented reality for marketing initiatives

Artificial intelligence & marketing research

Applications of advertising comparative study

Studying factors that affect impulse buying

Technology: Boon or Bane for Marketing Research

Best marketing research practices

This is all about Marketing Presentation Topics for management and commerce students and researchers.

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99 Marketing Assignment Topics to Write About
The Importance of Marketing Assignments. Regardless of whether you are majoring in Digital Marketing, MBA, or Sociology, taking a look at the various marketing assignment topics will be essential for your success. The most important is to determine what kind of sub-topic you require or what promotional take is studied.
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Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider. A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases. A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.
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Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
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Choosing the Right Marketing Essay Topic: A Mini Guide. Exciting Marketing Essay Topics to Consider. Understanding Consumer Behavior. Digital Marketing Strategies. Branding and Brand Management. Ethical Considerations in Marketing. Innovation in Marketing. Global Marketing. Content Marketing.
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From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage. Let's Explore The Latest MBA Marketing Project Topics In 2023 As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your ...
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100 Marketing Management Research Paper Topics. Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 ...
What is a Marketing Plan & How to Write One [+Examples]
Marketing Plan vs. Business Plan. A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics. A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute ...
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Gathering real life examples to use throughout your assignment is essential for a number of reasons: 1 - Expands your knowledge. 2 - Provides insights into what other organisations are doing ...
The Marketing Plan
There are 4 modules in this course. Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which ...
10 Tips For Writing Marketing Assignments
Page Contents. 10 Tips For Writing Marketing Assignments. #1 Know the Assignment First. #2 Pick an Example. #3 Put a Self-Deadline. #4 Research Fiercely. #5 Real Events Make an Impression. #6 Choose the Correct Writing Style. #7 Cite Correctly.
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Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey! Discover 100 MBA project topics across finance, marketing, HR, operations, and entrepreneurship to boost your career prospects.
4.23: Assignment- Marketing Plan, Part I
4.23: Assignment- Marketing Plan, Part I. Page ID. Lumen Learning. Lumen Learning. Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below.
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Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
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The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments. When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan ...
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But you will not have to struggle to find the best topic, as this write-up offers an updated list of the 20 marketing assignment topics. Read the list below and choose your favorite topic. 1. Explain how effective to use a pop-up advertisement; it is worthful or a waste of money. 2. Examine the difference between online and offline buying ...
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When writing a marketing assignment, it is critical to choose an appropriate topic from which you can draw a large amount of data to support your claims. Make sure it has enough research material. Do not just randomly select a topic. Try researching what is in the news and what is creating an impact.
Assignments
Assignments include an action learning exercise, group case reports, short assignments, and a synthesis assignment. ... An action‐learning exercise on the practice of marketing is due on the last scheduled day of classes. Assignment Details and Examples. ... Topics Business. Management. Marketing. Learning Resource Types assignment Written ...
Top 100 Marketing Research Topics For Your Paper
The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.
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by Admin. Given below is a list of 150+ latest Marketing Presentation topics for Students. This list covers marketing topics for subjects like basics of marketing, sales & marketing management, digital marketing, services marketing etc. These presentation topics will help students of MBA, MMS, MMM, PGDM, MCA, BBA, Bcom, Mcom and other ...

150+ Unique Marketing Research Topics for Your Upcoming Projects

Selecting Marketing Research Topics

Navigate Different Branches of Marketing

Look For Your Marketing Interests

Investigate Factual Topics

For Conceptualized Ideas, Google Marketing Research Topics

Narrow Down Your Topic’s Approach

Select the Topic

150+ Research Topics in Marketing

Marketing Research Topics Related to Consumer Behavior

Influential Marketing Topics Regarding the Digital Market

Distribution Marketing Topics for Research

Social Media Marketing Research Topic Suggestions

Sports Marketing Research Topics

Topic Ideas for Content Marketing

Marketing Topics for Research on Print Media

Relationship Marketing Project Topics

Non-Profit Marketing Research Topic Ideas

Strategic Marketing Questions and Topics for Research

Marketing Research Topics Regarding Advertising

International Marketing Research Paper Topics

Pandemic-Related Marketing Research Paper Topics

Summing Up!!

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100+ Creative Marketing Project Topics for Students

Importance of Choosing the Right Marketing Project Topic

100+ Market Project Topics For Students

15+ Branding Project Topics

20+ Market Research Project Topics

25+ Product Development Project Topics

25+ Advertising and Promotion Project Topics

How to Choose a Marketing Project Topic

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Research Topics & Ideas: Marketing

Overview: Marketing-Related Topics

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Research Ideas: Traditional Marketing

Research Ideas: Digital/Online Marketing

Marketing-Related Dissertations & Theses

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100+ Marketing Essay Topics

What is a Marketing Essay?

Choosing the Right Marketing Essay Topic: A Mini Guide

Exciting Marketing Essay Topics to Consider

Understanding Consumer Behavior

Digital Marketing Strategies

Branding and Brand Management

Ethical Considerations in Marketing

Innovation in Marketing

Global Marketing

Content Marketing

Challenges in Marketing

Foundations of Marketing

Consumer Behavior Insights

Trends in Digital Marketing

Branding Dynamics

Social Media Marketing

Ethics and Morality in Marketing

Marketing in the Age of Technology

Relationship Marketing

Integrated Marketing Communications

Niche and Guerrilla Marketing

Future of Marketing

Retail and E-commerce Marketing

B2B Marketing

Marketing and Psychology

Emerging Markets

Marketing in Healthcare

Non-Profit Marketing

Experiential Marketing

Marketing Analytics

Sustainability in Marketing

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