case study topic sample

652 Case Study Topics & Good Ideas

18 January 2024

last updated

Case study topics delve into intricate issues within various fields, shedding light on the intricacies of real-world situations. They span multiple domains, including business, where they may explore strategic decision-making strategies, or healthcare, examining patient outcomes in unique cases. In technology, they may dissect software development practices or the impact of artificial intelligence (AI) on society. For education, case studies may scrutinize pedagogical approaches and their effects on student performance. In the social sciences, they can unpack complex societal phenomena or individual behavior. Each topic is an author’s microscope, providing an in-depth, multi-faceted perspective of its subject matter. By studying these topics, researchers and students alike can gain valuable insights into the practical implications and consequences of theories and principles, bridging the gap between abstract ideas and their tangible manifestations in the world.

Hot Case Study Topics

• Facebook’s Data Privacy Controversy: A Deep Dive
• Amazon’s Dominance: Exploring Market Strategies
• Global Response to COVID-19: A Comparative Analysis
• Tesla’s Disruption of the Auto Industry: A Case Study
• Implementing Agile Practices: A Spotify Case Study
• Alibaba’s Expansion Into International Markets
• Apple’s Innovation Strategy: Maintaining a Competitive Edge
• Starbucks: Mastering the Art of Customer Experience
• Netflix: Redefining Television and Film Distribution
• IKEA’s Global Branding and Localization Strategies
• Mental Health Services: Evaluating Teletherapy Platforms
• WeWork’s Rapid Rise and Fall: Lessons Learned
• Economic Impact of Brexit: A Sectoral Analysis
• Exploring Uber’s Gig Economy Business Model
• Zoom’s Growth During the COVID-19 Pandemic
• Sustainable Practices: A Patagonia Case Study
• Disaster Management: Lessons From the Fukushima Nuclear Accident
• Airbnb’s Impact on the Traditional Hospitality Industry
• Google’s Algorithm Updates: Understanding SEO Impacts
• CSR Initiatives: A Coca-Cola Case Study

Simple Case Study Topics

• Small Business Success: A Local Bakery Case Study
• Community Engagement: Park Revitalization Project
• Efficiency in Nonprofit Organizations: A Food Bank Case Study
• Art Therapy and Mental Health: A Clinical Case Study
• Managing School Bullying: Strategies and Outcomes
• Green Initiatives: Local Recycling Program Case Study
• Exploring E-Learning: A Virtual Classroom Case Study
• Music and Memory: A Case Study in Dementia Care
• Animal Assisted Therapy: A Case Study in Child Psychology
• Internet Safety Education: School Implementation Case Study
• Outdoor Education: A Forest School Case Study
• Meal Planning Apps: A User Experience Case Study
• Teenagers and Social Media: A Behavior Study
• Urban Farming: A Case Study in Sustainable Living
• Book Clubs and Literacy: A Community Library Case Study
• Elderly Care: Home vs. Assisted Living Facilities
• Supporting Autistic Students: A Special Education Case Study
• Reducing Plastic Waste: A Supermarket Initiative Case Study
• Stress Management at Work: A Corporate Wellness Program Case Study
• Yoga and Wellness: A Community Center Case Study

Interesting Case Study Topics

• Vanishing Bees: An Ecological Case Study
• Cryptocurrency’s Influence on Traditional Banking
• Medical Miracles: A Case Study of Extraordinary Recoveries
• The Resurrection of Vinyl: A Case Study in Niche Markets
• Rebirth of Drive-In Theaters Amidst Pandemic
• Mars Rover Missions: A Case Study in Robotic Exploration
• Feral Children and Human Behavior: An Ethnographic Case Study
• Forensic Science in Action: High-Profile Criminal Cases
• Haunted Tourism: A Business Case Study
• Ethics of Artificial Intelligence: Industry Examples
• Recovery of the Ozone Layer: A Global Effort Case Study
• Graffiti as Urban Art: A Cultural Case Study
• Preservation of Endangered Languages: Case Studies
• Crowdfunding Success Stories: An Economic Case Study
• Pseudoscience in Marketing: A Consumer Case Study
• Augmented Reality in Education: Exploratory Case Study
• Internet Memes and Virality: A Social Media Case Study
• Revival of Dying Crafts: A Case Study in Cultural Preservation
• Language Development in Parrots: An Ethological Case Study
• Autonomous Cars and Ethics: A Case Study in Technology Development

Case Study Topics for High School

• Climate Change: Polar Ice Melt Study
• Effects of Fast Food on Adolescence Health
• Internet and Teenage Sleep Patterns
• Bystander Effect in High School Settings
• Bullying Prevention Programs: Case Study
• Teenagers and Social Media: A Behavioral Analysis
• Community Service: High School Volunteer Programs
• Diversity in Schools: A Case Study
• Environmental Cleanup: Local River Revitalization Case Study
• Peer Pressure and Substance Abuse: A School Case Study
• Digital Classroom: Online Learning Platforms Review
• Music Programs and Academic Performance: An Investigative Study
• Coping With Stress: School-Based Mental Health Initiatives
• Parental Involvement in Academic Achievement: A Case Study
• Local History: Case Study of a Historical Event or Figure
• Teenage Entrepreneurship: A Case Study
• Extracurricular Activities and College Admissions: A Case Study
• Graffiti Art or Vandalism: A Local Case Study
• Recycling Habits: High School Environmental Programs Case Study

Case Study Topics for College Students

• Title IX Compliance: An Investigation Into College Sports
• Education Technology Adoption in Universities
• Comparative Analysis of Traditional and Online Learning Methods
• Entrepreneurship Education: Startup Culture in Colleges
• Institutional Discrimination: Unveiling Bias in Higher Education
• Blockchain in Higher Education: An Analytical Review
• Food Deserts: Investigating Access to Healthy Food on College Campuses
• Fraternity and Sorority Life: Effects on Student Performance
• Academic Stress: Exploring Its Causes and Effects
• Open-Source Learning: Transformation in Educational Practices
• Non-Traditional Students: Balancing Education and Life Responsibilities
• Esports in Universities: Analysis of New Trends in College Athletics
• College Tuition: Inflation and Student Debt
• Undergraduate Research: Investigating Its Benefits and Challenges
• Climate Change Education: Reviewing University Policies and Curriculum
• Integration of Augmented Reality in Classroom Settings
• International Students: Navigating Cultural Challenges in Universities
• Active Learning Strategies: Classroom Engagement Case Study
• First-Year Experience Programs: Evaluating Success Rates
• LGBTQ+ Rights on Campus: An Examination of Policies and Attitudes
• Campus Sustainability: Green Initiatives in Universities
• Student Loans: A Deep Dive Into Debt Crisis
• Art Therapy: Its Influence on College Students’ Mental Health
• Internship Experience: An Investigation of Practical Learning
• Study Abroad Programs: Experiential Learning Case Study
• Cybersecurity in Higher Education: A University Case Study
• Dormitory Life: Social Dynamics and Personal Growth
• Gender Studies: Intersectionality in Campus Life
• Gentrification: University Expansion and Local Communities
• MOOCs: A New Era in Education
• Hazing in Greek Life: A Comprehensive Case Study
• First-Generation College Students: Challenges and Success Stories
• Adjunct Professors: A Case Study on Employment Conditions
• Campus Politics: Student Activism Case Study
• Substance Use and Misuse in College Life
• Diversity in College Admissions: Affirmative Action Case Study
• Artificial Intelligence: Its Incorporation in Higher Education
• Online Privacy: Case Study of College Students’ Digital Rights
• Sports Scholarship: An Examination of Athletic Student Life
• Campus Food Insecurity: A Case Study on College Hunger

Case Study Topics for University

• Campus Sustainability Initiatives: Evaluating Success
• Mental Health Services in Universities: A Critical Analysis
• Experiential Learning: Impact on Student Success
• Analysis of Student Housing: Quality and Affordability
• Financial Literacy: Assessment of University Program Effectiveness
• Cybersecurity in Universities: Reviewing Vulnerabilities and Threats
• Diversity and Inclusion in Higher Education: Policies and Practices
• Balancing Academics and Athletics: University Athlete Performance
• Remote Learning: Transformation in University Education
• Strategies for Reducing Dropout Rates in Universities
• Faculty Tenure: An In-Depth Analysis
• Technological Integration: Navigating Digital Learning Tools
• Study Abroad Programs: Evaluating Benefits and Challenges
• Multiculturalism on Campus: Investigating Integration and Tolerance
• Artificial Intelligence in Higher Education: Future Prospects
• Online Safety: Examining University Guidelines and Protocols
• Post-Graduate Employment Rates: University Career Services Evaluation
• First-Generation Students: Analyzing Support and Services
• Work-Study Programs: Balancing Work and Education
• Language Barriers: Analyzing Support for ESL Students

Applied Physics Case Study Topics

• Semiconductor Technology Advancements: In-Depth Examination
• High Energy Particle Colliders: Safety and Success Analysis
• Quantum Computing Development: Analyzing Progress and Setbacks
• Light Propagation in Optoelectronic Devices: A Critical Study
• Magnetic Resonance Imaging Improvements: Examining Advances and Limitations
• Nuclear Fusion Research: Detailed Overview and Analysis
• Superconducting Materials: Exploration and Implementation
• Photovoltaic Technology Enhancement: An Analytical Study
• Non-Linear Optics in Laser Design: Thorough Examination
• Quantum Entanglement Applications: Analysis of Promising Fields
• Synchrotron Radiation in Material Science: Detailed Assessment
• Plasma Physics in Space Exploration: Analyzing Real Cases
• Photonic Crystals: Analyzing Manufacturing Challenges
• Microfabrication Techniques in Nanotechnology: An In-Depth Analysis
• Biophysics in Cancer Research: Case Study and Analysis
• Thermoelectric Materials: Analyzing Energy Conversion Efficiency
• Ultrafast Laser Physics: Examining Industrial Applications
• Nanomaterials in Solar Energy Conversion: A Detailed Case Study
• Quantum Field Theory Applications: Case Studies and Implications
• Geophysics in Seismic Surveying: Examining Practical Cases

Architecture Case Study Topics

• Adaptive Reuse in Architecture: An Insightful Case Study
• Green Building Design Principles: In-Depth Analysis
• Preservation of Historical Landmarks: Studying Success Stories
• Parametric Design in Modern Construction: Examining Examples
• Zero Energy Building Design: A Detailed Case Study
• Skyscraper Architecture: Evaluation of Safety Measures
• Sustainable Urban Planning: Case Studies in Eco-Cities
• Acoustics in Architectural Design: Detailed Analysis
• Deconstructivism in Contemporary Architecture: Examining Real Cases
• Net-Zero Carbon Construction: A Promising Case Study
• Art Deco Revival: Analyzing Modern Interpretations
• Disaster-Resistant Infrastructure: A Case Study on Noteworthy Examples
• Biophilic Design in Urban Spaces: Detailed Examination
• Microarchitecture: Analysis of Successful Implementations
• Museum Architecture: A Study of Visitor Experience
• Pioneering Waterfront Revitalization Projects: Detailed Case Studies
• Mixed-Use Building Design: An In-Depth Analysis
• Transit-Oriented Developments: Examining Case Studies
• Architectural Solutions for Aging Populations: Insightful Cases
• Sensory Design in Public Spaces: A Detailed Study

Business Case Study Topics

• Apple’s Innovative Product Strategy: Exploring Consumer Perception and Market Dominance
• Enron Scandal: Analysis of Corporate Fraud and Its Implications
• Tesla’s Disruption of the Automotive Industry: Case of Strategic Innovation
• Starbucks’ Global Expansion: Evaluation of International Market Entry Strategies
• Walmart’s Supply Chain Management: Efficiency and Scalability in Retail
• Uber’s Regulatory Challenges: Navigating the Sharing Economy Landscape
• Alibaba’s E-Commerce Success: Understanding Consumer Behavior in China
• Netflix’s Business Model Transformation: From DVD Rentals to Streaming Dominance
• IKEA’s Cost Leadership Strategy: Effect on Global Furniture Market
• Zara’s Fast Fashion Model: Achieving Speed and Responsiveness in Retail
• Google’s Organizational Culture: Influence on Innovation and Employee Satisfaction
• Amazon’s Customer-Centric Approach: Evaluating Impact on Market Leadership
• Boeing’s 737 Max Crisis: Analyzing Risk Management and Ethical Issues
• Facebook’s Data Privacy Controversy: Impact on Corporate Reputation and User Trust
• General Electric’s Diversification Strategy: Evaluating Success and Risks
• Microsoft’s Acquisition of LinkedIn: Exploring Strategic Synergies and Challenges
• Coca-Cola’s Branding Strategy: Global Influence and Consumer Perception
• Toyota Production System: A Study in Lean Manufacturing and Quality Control
• McDonald’s Adaptation to Local Cultures: Case of International Marketing Strategy
• Airbnb’s Disruption of the Hospitality Industry: Examining Growth and Regulatory Challenges
• Corporate Sustainability Practices: A Detailed Study
• Successful Business Transformations: Analysis of Real Cases
• Startup Growth Strategy: Examination of Silicon Valley Models
• Ethics in Big Tech Companies: Analyzing Noteworthy Scenarios
• Digital Marketing Strategy: A Case Study on Dominant Brands
• Blockchain Applications in Financial Sector: In-Depth Analysis
• Diversity and Inclusion in Fortune 500 Companies: Detailed Examination
• Artificial Intelligence in Retail: A Comprehensive Case Study
• Agile Methodology in Software Development: Analysis of Success Stories
• Corporate Social Responsibility: Evaluation of Top-Performing Companies
• Mergers and Acquisitions: Examination of High-Profile Cases
• Gig Economy and Labor Rights: Detailed Analysis
• E-Commerce Consumer Behavior: Examining Successful Strategies
• Organizational Culture in Tech Giants: A Comprehensive Study
• Sharing Economy Business Models: Analysis of Uber and Airbnb
• Reviving Bankrupt Companies: A Study on Successful Turnarounds
• Business Strategy in Emerging Markets: Case Studies From BRICS Nations
• Innovative Supply Chain Management: Examining Leading Companies
• Blue Ocean Strategy Implementation: Successful Cases Analysis
• Corporate Governance in Family-Owned Enterprises: In-Depth Study

Conflict Resolution Case Study Topics

• Mediation Techniques in Workplace Disputes: Comprehensive Analysis
• Interpersonal Conflict Resolution: A Study on Communication Strategies
• Cross-Cultural Conflict Management in Multinational Organizations: Detailed Examination
• Restorative Justice in School Conflict: A Comprehensive Study
• Post-Conflict Reconstruction: Case Studies From War-Torn Societies
• Negotiation Strategies in International Diplomacy: In-Depth Analysis
• Peacebuilding Efforts in Post-Genocide Rwanda: A Detailed Study
• Resolving Family Business Disputes: Examination of Successful Cases
• Arbitration in Labor Disputes: Analysis of High-Profile Cases
• Community-Based Conflict Resolution: A Study on Indigenous Practices
• Facilitation Methods in Group Conflicts: Detailed Examination
• Conflict De-Escalation in Police Encounters: A Comprehensive Study
• Online Dispute Resolution: A Case Study on E-Commerce Platforms
• Alternative Dispute Resolution in Environmental Conflicts: In-Depth Analysis
• Post-Acquisition Integration: A Study on Resolving Organizational Conflicts
• Managing Disputes in Co-Operatives: Examination of Successful Strategies
• Strategies for Resolving Political Conflicts: Analysis of Contemporary Cases
• Religious Conflict Resolution: Case Studies From Interfaith Dialogues
• Reconciliation Processes in Divided Societies: Detailed Examination
• Conflict Management in Health Care Settings: A Comprehensive Study

Education Case Study Topics

• Implementing Flipped Classroom Model: An Extensive Study
• Bilingual Education Programs: Success Metrics and Evaluation
• Online Learning Transition: Case Studies From Pandemic-Affected Institutions
• STEM Initiatives in Underprivileged Schools: Analysis of Strategies
• Student Performance and Class Size: A Detailed Examination
• Inclusion of Students With Disabilities: Case Studies From Successful Schools
• Charter Schools vs. Public Schools: Comparative Analysis
• Pedagogical Innovations in Remote Learning: Comprehensive Investigation
• Funding Allocation in Public Schools: A Detailed Study
• Bullying Prevention Programs: Examination of Effective Strategies
• Montessori Method in Early Childhood Education: An Extensive Study
• Curriculum Adaptation for Diverse Learners: In-Depth Analysis
• Teacher Retention Strategies in High-Need Schools: A Comprehensive Study
• Integration of Augmented Reality in Classrooms: Case Studies
• Literacy Initiatives in Adult Education: Analysis of Successful Programs
• Outcomes of Experiential Learning: Case Studies From Progressive Institutions
• Student Mental Health Services in Universities: A Detailed Study
• Implementing Mindfulness in School Curriculum: An Extensive Analysis
• Digital Literacy in Elementary Schools: In-Depth Study
• Promoting Gender Equality in STEM Education: Successful Strategies Examined

Engineering Case Study Topics

• Bio-Inspired Engineering Design: Innovative Approaches Explored
• Smart Material Usage in Modern Infrastructure: An In-Depth Analysis
• Nanotechnology in Medicine: A Comprehensive Investigation
• Sustainable Practices in Civil Engineering: Detailed Case Studies
• Green Energy Solutions in Electrical Engineering: Comprehensive Examination
• Industrial Automation and Its Effects on Workforce Dynamics
• Fiber-Optic Communications Systems: Case Studies of Global Impact
• Reverse Engineering in Cybersecurity: An Extensive Study
• Geotechnical Engineering and Seismic Safety: Innovative Approaches Examined
• Thermal Energy Storage Technologies: In-Depth Analysis
• Artificial Intelligence in Automotive Engineering: Case Studies
• Quantum Computing and Its Implications for Engineering: Detailed Study
• Biomechanics in Sports Engineering: A Comprehensive Investigation
• 3D Printing for Aerospace Applications: An In-Depth Study
• Plasma Engineering in Waste Management: Detailed Case Studies
• Renewable Energy Integration in Power Grids: In-Depth Examination
• Machine Learning in Process Control: Comprehensive Investigation
• Carbon Capture Technologies: Innovative Approaches in Chemical Engineering
• Material Science in Nuclear Energy: Case Studies
• Wearable Technology Design: Bioengineering Approaches Explored

Environmental Science Case Study Topics

• Chornobyl Disaster: Examining the Long-Term Ecological Effects
• Great Pacific Garbage Patch: A Study on Oceanic Plastic Pollution
• Deforestation in the Amazon: An Analysis of Biodiversity Loss
• Air Quality in Beijing: Assessing the Health Implications of Urban Industrialization
• Acid Rain in the Northeastern United States: An Investigation Into Forest Degradation
• Nuclear Waste Management at Yucca Mountain: Evaluating Disposal Techniques and Risks
• Ozone Depletion Over Antarctica: Research Into Global Implications and Recovery Efforts
• E-Waste Disposal in Agbogbloshie: Investigating the Impact on Local Ecosystems
• Drought and Water Scarcity in Cape Town: Climate Change and Urban Water Management
• Radiation Effects in Fukushima: Examining Wildlife and Environmental Health Post Nuclear Disaster
• Fracking in the United States: Evaluating Environmental Risks and Regulations
• Desertification in the Sahel: Understanding Causes and Environmental Impact
• Melting Glaciers in the Himalayas: Assessing Impact on Regional Water Security
• Air Pollution in Delhi: Understanding Causes and Mitigation Strategies
• Plastic Waste Management in Sweden: A Study on National Recycling Initiatives
• Wildfires in Australia: Assessing Climate Change Influence and Ecological Impact
• Endangered Species Protection: A Case Study of the Iberian Lynx
• Pollution in the Ganges: A Study on River Ecosystems and Public Health
• Ocean Acidification and Marine Life: An In-Depth Analysis
• Restoring Degraded Ecosystems: Innovative Approaches Explored
• Climate Change Resilience in Urban Areas: Comprehensive Examination
• Air Quality Improvement Strategies: Detailed Case Studies
• Permaculture Practices for Sustainable Agriculture: An Extensive Study
• Microplastics in Freshwater Systems: A Comprehensive Investigation
• Renewable Energy Adoption in Developing Countries: In-Depth Analysis
• Natural Disaster Mitigation and Climate Change: A Detailed Study
• Carbon Sequestration in Forest Ecosystems: An Extensive Investigation
• Sustainable Waste Management in Mega Cities: Case Studies
• Ecological Impacts of Invasive Species: Comprehensive Examination
• Geoengineering Solutions to Global Warming: Innovative Approaches Examined
• Biodiversity Conservation in Fragmented Habitats: Detailed Case Studies
• Green Infrastructure for Stormwater Management: In-Depth Analysis
• Climate Change and Zoonotic Diseases: A Comprehensive Study
• Eco-Friendly Building Materials: An In-Depth Examination
• Biomimicry in Environmental Design: Detailed Case Studies
• Food Security Under Changing Climatic Conditions: A Comprehensive Investigation
• Wetland Restoration for Flood Control: An Extensive Study
• Regenerative Agriculture and Soil Health: Case Studies of Global Impact

Ethical Dilemma Case Study Topics

• Artificial Intelligence and Personal Privacy: An Ethical Conundrum
• Balancing Freedom of Speech and Hate Speech: Detailed Case Studies
• Ethics of Autonomous Weapons: A Comprehensive Examination
• Prenatal Genetic Modification: A Moral Inquiry
• Informed Consent in Medical Research: Complex Ethical Scenarios Explored
• Patient Confidentiality vs. Public Safety: An In-Depth Analysis
• Animal Testing for Scientific Advancement: Ethical Considerations
• Whistleblowing in Corporate Culture: A Detailed Investigation
• Climate Justice and Intergenerational Equity: An Extensive Study
• Equitable Distribution of Organ Transplants: Ethical Case Studies
• Racial Profiling in Law Enforcement: An In-Depth Examination
• Ethical Challenges in Genomic Data Sharing: Detailed Case Studies
• Big Data Ethics in Marketing: A Comprehensive Investigation
• Internet Censorship and Freedom of Information: A Moral Quandary
• Genetic Privacy in the Era of Genome Sequencing: An Extensive Study
• Physician-Assisted Suicide: Ethical Aspects Explored
• Ethics of Care in Robotic Assistance for Elderly: An In-Depth Analysis
• Child Labor in Supply Chains: Ethical Dilemmas Examined
• Biopiracy and Indigenous Knowledge: Detailed Case Studies
• Dual Use Research in Life Sciences: Ethical Implications Investigated

Human Rights Case Studies

• Rohingya Crisis: A Study on Ethnic Cleansing and Human Rights in Myanmar
• Hong Kong Protests: Examining Civil Liberties and Autonomy
• The Flint Water Crisis: Human Rights in Access to Safe Drinking Water
• Yazidi Genocide: Investigating Crimes Against Humanity in Iraq
• Human Rights Violations in North Korea: State Control and Political Oppression
• The European Migrant Crisis: Analyzing Refugee Rights and State Responsibilities
• Uyghur Repression: Cultural Genocide and Human Rights in China
• Black Lives Matter: Policing and Racial Discrimination in the United States
• Brexit and the Good Friday Agreement: Human Rights Concerns in Northern Ireland
• Google’s Project Dragonfly: Corporate Complicity in Human Rights Abuse
• Guantanamo Bay Detention Camp: A Study on Torture and Indefinite Detention
• The Colombian Peace Process: Transitional Justice and Human Rights
• Female Genital Mutilation in Africa: Cultural Practices vs. Human Rights
• Human Rights in Saudi Arabia: Women’s Rights and Freedom of Expression
• Child Labor in the Cocoa Industry: Corporate Accountability and Human Rights
• Indigenous Land Rights: The Case of the Dakota Access Pipeline
• LGBTQ+ Rights in Russia: State Homophobia and Legal Discrimination
• Palestinian-Israeli Conflict: Examining Human Rights Under Occupation
• Climate Change and Human Rights: The Case of the Maldives and Rising Sea Levels
• Child Soldiers and International Human Rights Law: A Deep Dive
• Analyzing Internet Access as a Human Right: An Examination
• Exploring LGBTQ+ Rights in Global Perspective: Case Studies
• Religious Freedom and Persecution: A Comprehensive Inquiry
• Human Trafficking: In-Depth Analysis and Case Studies
• Indigenous Land Rights: Examination of International Perspectives
• Human Rights Violations in Authoritarian Regimes: Detailed Studies
• Migrant Workers and Human Rights: A Comprehensive Analysis
• Disability Rights and Accessibility: A Global Overview
• Cyber Surveillance and Privacy Rights: Detailed Investigations
• Forced Labor in the Modern World: In-Depth Case Studies
• Gender Equality and Women’s Rights: A Comprehensive Examination
• Child Labor and Exploitation: An International Perspective
• Racial Discrimination and Human Rights Law: In-Depth Studies
• Climate Refugees: Examining Rights and Legal Frameworks
• Freedom of Speech in the Digital Age: Case Studies
• Human Rights Challenges in Counter-Terrorism Measures: A Comprehensive Analysis
• Rights of the Elderly: An Examination of Global Perspectives
• Asylum Seekers and Refugee Rights: Detailed Investigations

Information Case Study Topics

• Cybersecurity Protocols: A Detailed Study on Protecting Sensitive Data
• Big Data Analysis: Case Studies on Predictive Analytics
• Blockchain Technology: Revolutionizing Data Integrity and Verification
• Information Overload: Handling Excessive Data in Digital Environments
• Future of Quantum Computing: Potential Shifts in Information Processing
• Privacy Issues in the Age of Information: A Detailed Analysis
• Digital Divide: How Does Information Accessibility Affect Social Equality?
• Information Management in Healthcare: Optimizing Patient Data Handling
• Artificial Intelligence: A Study on Machine Learning Algorithms
• Deepfake Technologies: Analyzing Threats to Digital Identities
• Holographic Data Storage: Implications for Future Information Systems
• Internet of Things: Examining Vulnerabilities and Security Measures
• 5G Technology: Investigating the Transition From 4G and Its Implications
• Biometrics: An Investigation Into Privacy and Security
• Virtual Reality: A Case Study on Its Potential in Education
• Augmented Reality: Uncovering Uses Beyond Entertainment
• Cloud Computing: Analyzing Security and Data Privacy
• Smart Cities: Scrutinizing the Future of Urban Living
• Quantum Cryptography: A Study on the Future of Secure Communication
• Neural Networks: Examining Developments in Deep Learning Algorithms

Leadership Case Study Topics

• Leadership Styles in High-Pressure Situations: Exploring Crisis Management
• Adaptive Leadership: Navigating Organizational Change
• Strategic Leadership: Dissecting Successful Corporate Transformations
• Servant Leadership: Examining Success in Nonprofit Organizations
• Female Leadership: Comparing Performance in Male-Dominated Industries
• Transformational Leadership: Fostering Innovation in Tech Startups
• Cultural Differences in Leadership: Comparing Eastern and Western Approaches
• Military Leadership Principles: Their Application in Corporate Environments
• Charismatic Leadership: An Analysis of Its Effectiveness in Politics
• Ethical Leadership: Maintaining Integrity in Corporate Governance
• Emotional Intelligence in Leadership: A Study on Employee Satisfaction
• Transactional Leadership: Assessing Its Effectiveness in Structured Environments
• Leadership Burnout: Proactive Strategies for Prevention
• Silicon Valley Leadership: Unique Strategies in Tech Companies
• Remote Leadership: Overcoming Challenges in Virtual Teams
• Authoritarian Leadership: Its Success and Failure in Different Contexts
• Leadership in Academia: Strategies for Fostering Research and Collaboration
• Inclusive Leadership: Its Influence on Diversity and Team Performance
• Green Leadership: Promoting Sustainable Practices in Organizations
• AI Leadership: The Future of Decision-Making in Automated Workplaces

Legal Case Study Topics

• Enron Scandal: Uncovering Corporate Fraud and Legal Implications
• Facebook and Cambridge Analytica: Privacy Law Examination
• Microsoft Anti-Trust Case: Exploring Legal Arguments and Outcomes
• Volkswagen Emission Scandal: A Study in Environmental Law
• Google’s GDPR Violations: Navigating Data Protection Legislation
• Uber: An Analysis of Legal Challenges in the Gig Economy
• BP Deepwater Horizon Disaster: Environmental and Corporate Law Scrutiny
• Pfizer: Understanding Intellectual Property Rights in the Pharmaceutical Industry
• Tesla’s Autopilot System: Exploring Liability in AI-Assisted Vehicles
• Apple vs. FBI: A Case Study in Privacy and Security Laws
• Juul Labs: Regulatory and Legal Challenges in the Vaping Industry
• HSBC Money Laundering Scandal: Unpacking International Banking Laws
• Purdue Pharma: Analyzing Legal Responses to the Opioid Crisis
• Disney’s Acquisition of Fox: A Study in Anti-Trust Laws
• Johnson & Johnson’s Talcum Powder Cases: Personal Injury Law Scrutiny
• Theranos: Fraud and Deception in the Biotech Industry
• Harvey Weinstein and #MeToo: Examining Legal Issues of Sexual Harassment
• The Panama Papers: Investigating Offshore Tax Evasion
• Foxconn’s Labor Practices: An Analysis of International Labor Law Compliance
• SpaceX Starlink Project: Exploring Space Law and Satellite Internet Services
• Decoding International Trade Laws: A Study on Brexit Consequences
• Privacy Rights in the Digital Era: Examining EU’s General Data Protection Regulation
• Cyber Law Enforcement: Challenges in Tackling Darknet Crimes
• Trademark Infringement in the Fashion Industry: A Closer Look at Notable Cases
• Corporate Law: Analysis of Mega-Mergers and Their Legal Implications
• Sentencing Discrepancies in Criminal Law: Factors Influencing Judicial Decisions
• Landmark Cases in Environmental Law: Interpretation and Outcomes
• Healthcare Law: Dissecting the Legal Framework of the Affordable Care Act
• Class Action Suits: Understanding the Legal Dynamics of Collective Claims
• International Humanitarian Law: Examining War Crimes Tribunal Verdicts
• Intellectual Property Rights in Biotechnology: Case Studies in Patent Law
• Constitutional Law: Analysis of Landmark Supreme Court Decisions
• Media Law: Defamation Cases in the Spotlight
• Exploring the Legal Aspects of Cryptocurrencies: Case Studies
• Immigration Law: Case Studies on Asylum Seekers and Refugees
• Sports Law: Navigating Legal Issues in Professional Sports
• Family Law: Divorce and Custody Cases in Different Cultural Contexts
• White Collar Crime: Financial Fraud Cases and Legal Outcomes
• Estate Law: Notable Inheritance Disputes Among Celebrities
• Criminal Law: Examining Cases of Wrongful Conviction and Their Aftermath

Management Case Study Topics

• Management Practices in Multinational Corporations: An Analysis of Samsung
• Crisis Management Strategies: A Study on COVID-19 Response by Tech Giants
• Analysis of Supply Chain Management: Amazon’s Success Story
• Leadership Styles and Organizational Culture: A Case Study of Google
• Change Management: Exploring Nokia’s Strategic Shift From Mobile Phones to Networks
• Innovation Management: Dissecting Apple’s Approach to New Product Development
• The Efficiency of Project Management: Scrutinizing NASA’s Mars Rover Missions
• Human Resources Management: A Deep Dive Into Netflix’s HR Policies
• Quality Management in the Automobile Industry: A Look at Toyota’s Lean Production
• Corporate Social Responsibility Initiatives: An Analysis of Starbucks
• Cross-Cultural Management: Evaluating IKEA’s Global Expansion
• Strategic Management and Business Development: Unpacking Tesla’s Growth Strategy
• Risk Management: Evaluating Financial Institutions in the 2008 Economic Crisis
• Knowledge Management: An Investigation Into Microsoft’s Information-Sharing Policies
• Nonprofit Management: Assessing the Operational Strategies of Red Cross
• Entrepreneurial Management: Unraveling the Success of Airbnb
• Public Sector Management: Understanding the US Postal Service’s Challenges
• Sustainability Management: An Examination of Patagonia’s Environmental Initiatives
• Ethics Management: Scrutinizing the Volkswagen Emission Scandal
• Diversity Management: A Look Into Twitter’s Inclusion Efforts

Marketing Case Study Topics

• Digital Marketing Strategies: An Analysis of Netflix’s Success
• Content Marketing and Audience Engagement: A Study on Buzzfeed
• Green Marketing and Consumer Perception: A Case of Patagonia
• Branding Strategy: Unraveling Apple’s Image Maintenance Tactics
• Crisis Communication: A Study on Johnson & Johnson’s Tylenol Scandal
• Niche Marketing: Unpacking Supreme’s Limited Release Approach
• Integrated Marketing Communication: A Look at Coca-Cola’s Global Campaigns
• Customer Retention Strategies: An Examination of Amazon Prime
• Social Media Marketing: Dissecting Wendy’s Twitter Engagement
• Neuromarketing Techniques: Scrutinizing Spotify’s User Experience
• Cause Marketing: Evaluating Dove’s Real Beauty Campaign
• Experiential Marketing: Exploring the Popularity of Red Bull’s Extreme Events
• Celebrity Endorsement: The Success of Michael Jordan and Nike Collaboration
• Influencer Marketing: A Study on Fashion Nova’s Instagram Strategy
• Viral Marketing: Unraveling the Ice Bucket Challenge Phenomenon
• Affiliate Marketing: An Analysis of Amazon Associates Program
• Mobile Marketing: A Look at Starbucks’ App Strategy
• Database Marketing: Evaluating Netflix’s Recommendation Algorithm
• Sports Marketing: The Global Appeal of the FIFA World Cup
• Relationship Marketing: An Examination of Southwest Airlines’ Customer Service Approach

Master of Business Administration (MBA) Case Study Topic Ideas

• Strategic Decisions: Dissecting Airbnb’s Expansion Into Experiences
• Balancing Profitability and Sustainability: An Examination of Tesla’s Business Model
• Leadership Style: Analyzing Satya Nadella’s Transformation of Microsoft
• Customer Acquisition: Evaluating Uber’s Expansion Into Emerging Markets
• Competitive Advantage: The Secrets of Samsung’s Innovation Strategy
• Mergers and Acquisitions: Unpacking the Disney-Fox Deal
• Franchise Management: A Look at McDonald’s Global Operations
• Supply Chain Management: The Success of Zara’s Fast Fashion Model
• Crisis Management: A Study on BP’s Deepwater Horizon Oil Spill Response
• Corporate Social Responsibility: Analysis of Patagonia’s Mission-Driven Approach
• Negotiation Strategies: An Examination of the NBA Players Association
• Organizational Culture: Exploring Google’s Employee-Centric Approach
• Product Development: The Pioneering Approach of Dyson
• Strategic Alliance: The Boeing and Airbus Duopoly in the Aviation Industry
• Market Entry Strategy: Understanding Spotify’s Approach in India
• Corporate Restructuring: The Story of IBM’s Shift to Cloud Computing
• Cross-Cultural Management: A Study on Unilever’s Approach in Different Regions
• Change Management: An Analysis of BlackBerry’s Failed Attempt to Adapt
• Diversity and Inclusion: An Examination of Goldman Sachs’ Gender Equity Policies

Nursing Case Study Subjects

• Comprehensive Patient Care: Understanding Palliative Nursing Strategies
• Clinical Decisions: Exploring Error Reduction in Emergency Nursing
• Telemedicine Adaptations: The Shift in Home Health Nursing During Pandemics
• Cross-Cultural Competency: A Look at Nursing in Multicultural Settings
• Innovations in Care: Examining the Rise of Robotics in Elderly Nursing
• Ethics in Practice: End-of-Life Decision-Making in ICU Nursing
• Occupational Stress: An Analysis of Burnout in Pediatric Nursing
• Holistic Healing: Integrating Alternative Medicine in Oncology Nursing
• Improving Care Delivery: The Implementation of AI in Surgical Nursing
• Patient Safety: Addressing Medication Errors in Hospital Nursing
• Community Engagement: A Study on Public Health Nursing Initiatives
• Wellness Promotion: Evaluating the Effectiveness of School Nursing Programs
• Mental Health Focus: A Look at the Practice of Psychiatric Nursing
• Pedagogical Methods: Examining Simulation in Nursing Education
• Digital Health Records: The Change in Informatics Nursing
• Patient Advocacy: A Study on the Role of Forensic Nursing
• Pain Management: Approaches in Palliative Care Nursing
• Quality Control: The Adoption of Six Sigma in Nursing Administration
• Health Literacy: Examining the Role of Nursing in Patient Education
• Preventive Care: A Look at the Practice of Occupational Health Nursing

Political Science Case Study Topics

• Understanding Post-Conflict Reconciliation: A Study on Rwanda’s Gacaca Courts
• Dissecting Populism: Brazil Under Bolsonaro’s Administration
• Post-Soviet Transformation: Case of Estonia’s Digital Revolution
• Ideological Shifts: Analyzing Japan’s Pacifism Reconsideration
• Colonial Legacies: Democratic Stability in Botswana
• Investigating Hybrid Regimes: The Case of Putin’s Russia
• European Integration: Brexit and Its Consequences
• Dealing With Divided Societies: The Case of Cyprus
• Political Economy of Oil: Venezuela’s Economic Crisis
• Emerging Democracies: Tunisia after the Arab Spring
• Rise of Authoritarianism: Hungary’s Political Landscape
• Federalism and Ethnic Conflict: The Case of Ethiopia
• Transition to Democracy: South Africa’s Post-Apartheid Experience
• Climate Change Politics: Examining the Paris Agreement’s Effectiveness
• Global Governance: The World Health Organization’s Response to COVID-19
• Political Islam: Iran’s Theocratic Regime
• Nationalism and Secession: The Case of Catalonia in Spain
• Understanding Neopatrimonialism: The Case of Mobutu’s Zaire
• Media Influence on Politics: The Case of Trump’s America
• Challenges to Democracy: Polarization in Turkey Under Erdogan’s Rule

Psychology Case Study Topics

• Understanding Sibling Rivalry: A Cognitive-Behavioral Analysis
• Influence of Colors on Mood: An Empirical Assessment
• Analyzing Dreams: Insights From Freud’s Psychoanalysis
• Effects of Workplace Stress on Mental Health
• Social Isolation and Its Effect on Elderly Depression
• Exploring the Psychology of Fear: Phobia Case Studies
• Influence of Digital Media on Adolescent Behavior
• Mindfulness and Anxiety: Clinical Applications
• Abnormal Psychology: Examining Dissociative Identity Disorder
• Addiction and Behavior: A Focus on Gambling
• Post-Traumatic Stress Disorder in Military Veterans
• Exploring Autism Spectrum Disorder in Adults
• Child Development: Piaget’s Cognitive Stages Revisited
• Attachment Theory: Secure and Insecure Patterns in Adults
• Emotional Intelligence and Leadership Effectiveness
• Analysis of Eating Disorders: Anorexia and Bulimia
• Gender Dysphoria: Psychological Perspectives and Approaches
• Mental Health and Spirituality: Therapeutic Implications
• Investigating Narcissistic Personality Disorder: Clinical Approaches

Public Health Case Study Topics

• Healthcare Accessibility in Rural Communities
• Smoking Cessation Programs: Evaluating Effectiveness
• Public Health Response to Opioid Crisis
• Pandemic Preparedness: Lessons From COVID-19
• Mental Health Services: Barriers to Access
• Addressing Health Disparities in Ethnic Minorities
• Childhood Obesity: Prevention Strategies
• Assessing the Effectiveness of Vaccination Campaigns
• Health Literacy: Improving Patient Communication
• Global Efforts to Combat Malaria
• Air Pollution and Respiratory Diseases: A Study
• Adolescent Mental Health: School-Based Interventions
• Alcohol Abuse: Community Prevention Programs
• Workplace Wellness Programs: Analysis of Benefits
• Climate Change and Emerging Infectious Diseases
• Obesity and Type 2 Diabetes: Preventative Approaches
• HIV/AIDS Prevention in Sub-Saharan Africa
• Access to Clean Water: A Study on Developing Countries
• Domestic Violence: Public Health Interventions
• Dementia Care: Public Health Strategies

Social Media Marketing (SMM) Case Study Topics

• Social Media Crisis Management: Brand Preservation Strategies
• Conversion Optimization in Instagram Marketing
• Influencer Marketing: Assessing ROI
• Snapchat and Its Potency for Gen Z Marketing
• Content Strategy for LinkedIn B2B Marketing
• Understanding Facebook’s Algorithm for Business Growth
• Engagement Optimization in Twitter Marketing
• TikTok Advertising: Analysis of Virality Factors
• Social Media Analytics: Insights Extraction
• Video Content in SMM: YouTube as a Case Study
• Podcast Promotion Through Social Media: An Evaluation
• Community Building on Social Platforms: Instagram vs. Facebook
• Pinterest as a Visual Search Engine for E-Commerce
• Ephemeral Content Strategy: Snapchat and Instagram Stories
• Brand Personification on Social Media Platforms
• Geo-Targeting in Social Media Advertising: Efficacy Analysis
• Trust Building through Transparency on Social Media
• Multilingual Social Media Strategies: Global Brands Analysis
• User-Generated Content in Brand Promotion: Effective Practices
• AI Tools in Social Media Marketing: Sentiment Analysis Case Study

Sociology Case Study Topics

• Social Stratification: Case of Silicon Valley
• Cyber Communities and Virtual Interaction: A Study
• Religion in Public Schools: Tolerance vs. Indoctrination
• Societal Perception of Mental Health: An Analysis
• Affordable Housing and Social Inequality: A Study
• Community Revitalization in Post-Industrial Cities
• Ethnicity and Identity Politics: Case Study
• Gentrification and Its Socio-Economic Consequences
• Pop Culture Influence on Youth Identity Formation
• Rural vs. Urban Education: Comparative Study
• Police Brutality and Systemic Racism: Case Analysis
• Disaster Management and Social Structures: A Study
• Gender Inequality in Corporate Leadership
• Online Dating and Changes in Social Interaction
• Homelessness and Social Stigmatization: A Case Study
• Demographic Transition in Aging Societies
• Social Media and the Shaping of Political Views
• Mental Illness and Criminal Justice System: An Analysis
• Body Image and Media Influence: Case Study

Supply Chain Management Case Study Topics

• Toyota’s Production System: Streamlining Supply Chain Management
• Zara’s Rapid Response: Decoding Fast-Fashion Supply Chain
• Supply Chain Restructuring in Boeing: A Deeper Look
• Walmart’s Inventory Management: Exploring Supply Chain Efficiency
• Risk Mitigation in Apple’s Global Supply Chain
• Starbucks: An Examination of Ethical Supply Chain Management
• Amazon’s AI-Driven Supply Chain: A Detailed Analysis
• McDonald’s Farm to Table: Analyzing a Fast-Food Supply Chain
• Ikea’s Global Sourcing Challenge: Managing Sustainable Supply Chain
• FedEx: Innovations in Logistics and Supply Chain Management
• Cisco Systems: Managing the Go-to-Market Evolution in Supply Chain
• Procter & Gamble: Revolutionizing the Health & Beauty Industry’s Supply Chain
• Unilever’s “Sustainable Living” Plan: Supply Chain Management Review
• Ford’s Virtual Integration: A Supply Chain Transformation Case Study
• Benetton Group’s Dual Supply Chain: An Analysis
• Inditex and the Emergence of Green Supply Chains
• Huawei’s Global Supply Chain: An Examination Amid Trade Bans
• Tesla Motors: Overcoming Supply Chain Management Challenges
• Coca-Cola’s Demand Forecasting: A Supply Chain Case Study
• Nestle’s Demand Planning: Integrating a Global Supply Chain

To Learn More, Read Relevant Articles

470 health essay topics & interesting ideas, 472 science essay topics & good ideas.

Writing A Case Study

Case Study Examples

Brilliant Case Study Examples and Templates For Your Help

15 min read

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A Complete Case Study Writing Guide With Examples

Simple Case Study Format for Students to Follow

Understand the Types of Case Study Here

It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!

Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.

Don't worry! Let us help you out!

We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.

So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.

• 1. An Overview of Case Studies
• 2. Case Study Examples for Students
• 3. Business Case Study Examples
• 4. Medical Case Study Examples
• 5. Psychology Case Study Examples 
• 6. Sales Case Study Examples
• 7. Interview Case Study Examples
• 8. Marketing Case Study Examples
• 9. Tips to Write a Good Case Study

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied. 

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results. 

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Case Study Sample PDF

How to Write a Case Study Examples

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Case Study Example in Software Engineering

Qualitative Research Case Study Sample

Software Quality Assurance Case Study

Social Work Case Study Example

Ethical Case Study

Case Study Example PDF

These examples can guide you on how to structure and format your own case studies.

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution. 

To help you out, here are some samples so you can create case studies that are related to businesses: 

Here are some more business case study examples:

Business Case Studies PDF

Business Case Studies Example

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs. 

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients. 

Here are some medical case study examples to help you.

Medical Case Study Example

Nursing Case Study Example

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples 

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses. 

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior. 

For your help, here are some interesting psychology case study examples:

Psychology Case Study Example

Mental Health Case Study Example

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Sales Case Study Example

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Interview Case Study Example

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

 Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more. 

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

• Using a well-known brand name in the title can create interest.
• Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
• Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

• Keeping the case study simple and clean can help readers focus on the most important aspects.
• Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
• Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

• Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
• Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort 

Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times. 

• Provide an overview of the company in the client’s words, and put focus on the customer. 
• Highlight how your services can help clients during challenging times.
• Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”: 

• Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
• Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk. 

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

• Use client's offerings' images rather than just screenshots of your own product or service.
• To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget. 

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use. 

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

• Influencer marketing can be effective even with a limited budget.
• Showcasing products being used in everyday life can make a brand more approachable and relatable.
• Third-person case studies can be useful in highlighting the success of a campaign.

Marketing Case Study Example

Marketing Case Study Template

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study 

• Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
• Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
• Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
• Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
• Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!

Having said that, we do understand that some of you might be having a hard time writing compelling case studies.

But worry not! Our expert case study writing service is here to take all your case-writing blues away! 

With 100% thorough research guaranteed, our professional essay writing service can craft an amazing case study within 6 hours! 

So why delay? Let us help you shine in the eyes of your instructor!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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• Topic Collections

List of Case Study Topics for Deep Insightful Papers

Case studies are becoming increasingly popular both in Academia and in practical application across industries – and for good reasons. It is an effective way to investigate an authentic problem in the field, as opposed to a laboratory, where you cannot create all the complex conditions of real-life.

That is why topics to write your case study on are diverse as the life itself. It is a suitable format for almost any field – Law, Medicine, Business, Engineering, Social Studies, Phycology, Linguistics, and so on. If you are looking for some case study topic ideas for inspiration, here are some examples that our  essay writers  have collected for you.

The Influence of Topics On Case Study Format

Case study format is practical, it focuses on a specific subject – a person, a company, or an event, either current or historical – and studies it in detail. However, depending on a subject, methods may vary from interviewing people or filling out questionnaires to wielding specialized equipment and taking regular measurements.

For example, the latest case study topics revolve around various online phenomena, so collecting material for research would involve scrolling through social media feeds and taking screenshots. Whereas if you decided to study the influence of the judge’s age on the severity of the sentence for your Law class, you would probably have to collect your data in libraries and court archives.

Therefore, how to pick your topic will depend not only on your academic interests but also on the availability of particular research methods to you.

Business Case Study Research Topics

Business case study is probably the most famous category of all. It is the best way to illustrate challenges that a particular company might encounter, along with its limitations and possible solutions. Many marketing, management, and business administration textbooks for dummies use case studies to illustrate basic concepts of the discipline, success and failure stories, etc.

However, writing such an informed analysis of a real company requires a high level of competence. If you were assigned a case study paper and you don’t know what to do, you can always turn to our case study writing service for help. Our writers have expertise in their respective fields and years of writing practice, so you can be sure of an excellent result.

Here are some case studies research topic examples involving famous companies and brands:

• Dunkin Donuts Case Study: The Opening of New Dunkin Donuts Locations
• TiVo Case Study
• Starbucks Failure in Australia Case Study
• Walmart Case Study: E-commerce and Competitive Advantage
• LEGO Case Study: Identification and Analysis of Strategic Issues
• New Heritage Doll Company Case Study
• Costco Case Study: Analysis Of Costco Wholesale Strategic Management Decisions
• Boeing Case Study: SWOT Analysis
• Nestle Case Study: Nescafe's Current Market Position in Italy
• FedEx Case Study: Strategic Management
• EuroDisney Case Study: Problems And Causes Of Problems At Euro Disney
• Optical Distortion Case Study
• Monsanto Case Study Analysis
• Cleveland Clinic Case Study
• JC Penney Case Study
• The Sweet Dreams Motel Case Study
• Key Strategic Challenges Facing Apple Computer Case Study

Good Case Study Topics For Students

Students in high school, college, and university often receive some easy case study topics for practice: to learn how to write a case study as such and to investigate a particular problem deeper. Here are some of the examples:

• Sexual Harassment Case Studies
• Business Ethics Case Study Example
• Gun Control Case Studies: The Debate On Keeping Guns
• NASA Case Study: NASA Project Management Challenges
• Jeffrey Dahmer Case Study
• Sales Management Case Study
• Sole Proprietorship Case Study Example
• Management Organizational Behavior Case Study
• The Efficiency of Meditation for Treating Bipolar Disorder
• Differences in Agoraphobia Manifestations in Men and Women
• Augmented Reality Simulations as Treatment for Alzheimer Patients
• Australia as an Example of Unstable Ecosystem
• Implications of Voluntary DNA Testing for Unsolved Crime Investigations and Connected Ethical Issues
• Cannibalistic Product Interaction in Virtual Megastores (Amazon, eBay, AliExpress, Wish)
• How Long The Impact of an Oil Spill Last
• Effectiveness of Affirmative Action Policies

Best Wacky Case Study Topic Examples

If you are still at a loss for what is a good topic for case study, let us remind you that you are able to use anything, as long as it provides enough information to analyze and make conclusions. To give you some idea of how wide the circle of possibilities is, here are some wacky and unconventional examples of case study topics:

• Robin Hood Case Study
• Girl Scout Cookies Case Study
• Mental Disorders of “Hamlet” Characters
• Do Mosquitos Prefer a Particular Blood Type?
• Which Type of Flea Jumps Higher: a Dog’s or a Cat’s?
• Photobombing in Victorian and Edwardian Era Portraits
• Correlation between Substances Abuse and Cryptids Sightings
• Do Woodpeckers Get Headaches?
• The Effects of Marijuana on Bees
• Do Cats Have Sense of Humor?
• Do Parrots Have a Preference in Art Styles?
• Which is the Best Way for Curing Hiccups?
• Correlation between Megapixels Parameter of the Camera and Instagram Likes Received
• Do Dogs Prefer Beautiful People for Owners?
• Who Are Fussier Eaters – Toddlers or Cats?
• Blind Tasting of Soft Drinks: Can Devotees Recognize Their Favorite Brand?
• How Long Do International Students Maintain The Personal Space Distance of Their Home Culture

Did You Find Those Case Study Ideas Interesting?

Great! We aim to please. Then we also urge you to check out our case study example page where you can find loads more interesting case study topics and real case study papers written by students like you.

If, however, you’ve found that none of those fit the problem you wish to investigate, we can custom-write the example for you, or even come up with an idea for your project from scratch. Let us know!

Jana Rooheart

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28 Case Study Examples Every Marketer Should See

: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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Showcase your company's success using these free case study templates.

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What is case study research?

Last updated

8 February 2023

Reviewed by

Cathy Heath

Suppose a company receives a spike in the number of customer complaints, or medical experts discover an outbreak of illness affecting children but are not quite sure of the reason. In both cases, carrying out a case study could be the best way to get answers.

Organization

Case studies can be carried out across different disciplines, including education, medicine, sociology, and business.

Most case studies employ qualitative methods, but quantitative methods can also be used. Researchers can then describe, compare, evaluate, and identify patterns or cause-and-effect relationships between the various variables under study. They can then use this knowledge to decide what action to take. 

Another thing to note is that case studies are generally singular in their focus. This means they narrow focus to a particular area, making them highly subjective. You cannot always generalize the results of a case study and apply them to a larger population. However, they are valuable tools to illustrate a principle or develop a thesis.

Analyze case study research

Dovetail streamlines case study research to help you uncover and share actionable insights

• What are the different types of case study designs?

Researchers can choose from a variety of case study designs. The design they choose is dependent on what questions they need to answer, the context of the research environment, how much data they already have, and what resources are available.

Here are the common types of case study design:

Explanatory

An explanatory case study is an initial explanation of the how or why that is behind something. This design is commonly used when studying a real-life phenomenon or event. Once the organization understands the reasons behind a phenomenon, it can then make changes to enhance or eliminate the variables causing it. 

Here is an example: How is co-teaching implemented in elementary schools? The title for a case study of this subject could be “Case Study of the Implementation of Co-Teaching in Elementary Schools.”

Descriptive

An illustrative or descriptive case study helps researchers shed light on an unfamiliar object or subject after a period of time. The case study provides an in-depth review of the issue at hand and adds real-world examples in the area the researcher wants the audience to understand. 

The researcher makes no inferences or causal statements about the object or subject under review. This type of design is often used to understand cultural shifts.

Here is an example: How did people cope with the 2004 Indian Ocean Tsunami? This case study could be titled "A Case Study of the 2004 Indian Ocean Tsunami and its Effect on the Indonesian Population."

Exploratory

Exploratory research is also called a pilot case study. It is usually the first step within a larger research project, often relying on questionnaires and surveys . Researchers use exploratory research to help narrow down their focus, define parameters, draft a specific research question , and/or identify variables in a larger study. This research design usually covers a wider area than others, and focuses on the ‘what’ and ‘who’ of a topic.

Here is an example: How do nutrition and socialization in early childhood affect learning in children? The title of the exploratory study may be “Case Study of the Effects of Nutrition and Socialization on Learning in Early Childhood.”

An intrinsic case study is specifically designed to look at a unique and special phenomenon. At the start of the study, the researcher defines the phenomenon and the uniqueness that differentiates it from others. 

In this case, researchers do not attempt to generalize, compare, or challenge the existing assumptions. Instead, they explore the unique variables to enhance understanding. Here is an example: “Case Study of Volcanic Lightning.”

This design can also be identified as a cumulative case study. It uses information from past studies or observations of groups of people in certain settings as the foundation of the new study. Given that it takes multiple areas into account, it allows for greater generalization than a single case study. 

The researchers also get an in-depth look at a particular subject from different viewpoints.  Here is an example: “Case Study of how PTSD affected Vietnam and Gulf War Veterans Differently Due to Advances in Military Technology.”

Critical instance

A critical case study incorporates both explanatory and intrinsic study designs. It does not have predetermined purposes beyond an investigation of the said subject. It can be used for a deeper explanation of the cause-and-effect relationship. It can also be used to question a common assumption or myth. 

The findings can then be used further to generalize whether they would also apply in a different environment.  Here is an example: “What Effect Does Prolonged Use of Social Media Have on the Mind of American Youth?”

Instrumental

Instrumental research attempts to achieve goals beyond understanding the object at hand. Researchers explore a larger subject through different, separate studies and use the findings to understand its relationship to another subject. This type of design also provides insight into an issue or helps refine a theory. 

For example, you may want to determine if violent behavior in children predisposes them to crime later in life. The focus is on the relationship between children and violent behavior, and why certain children do become violent. Here is an example: “Violence Breeds Violence: Childhood Exposure and Participation in Adult Crime.”

Evaluation case study design is employed to research the effects of a program, policy, or intervention, and assess its effectiveness and impact on future decision-making. 

For example, you might want to see whether children learn times tables quicker through an educational game on their iPad versus a more teacher-led intervention. Here is an example: “An Investigation of the Impact of an iPad Multiplication Game for Primary School Children.” 

• When do you use case studies?

Case studies are ideal when you want to gain a contextual, concrete, or in-depth understanding of a particular subject. It helps you understand the characteristics, implications, and meanings of the subject.

They are also an excellent choice for those writing a thesis or dissertation, as they help keep the project focused on a particular area when resources or time may be too limited to cover a wider one. You may have to conduct several case studies to explore different aspects of the subject in question and understand the problem.

• What are the steps to follow when conducting a case study?

1. Select a case

Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research.

2. Create a theoretical framework

While you will be focusing on a specific detail, the case study design you choose should be linked to existing knowledge on the topic. This prevents it from becoming an isolated description and allows for enhancing the existing information. 

It may expand the current theory by bringing up new ideas or concepts, challenge established assumptions, or exemplify a theory by exploring how it answers the problem at hand. A theoretical framework starts with a literature review of the sources relevant to the topic in focus. This helps in identifying key concepts to guide analysis and interpretation.

3. Collect the data

Case studies are frequently supplemented with qualitative data such as observations, interviews, and a review of both primary and secondary sources such as official records, news articles, and photographs. There may also be quantitative data —this data assists in understanding the case thoroughly.

4. Analyze your case

The results of the research depend on the research design. Most case studies are structured with chapters or topic headings for easy explanation and presentation. Others may be written as narratives to allow researchers to explore various angles of the topic and analyze its meanings and implications.

In all areas, always give a detailed contextual understanding of the case and connect it to the existing theory and literature before discussing how it fits into your problem area.

• What are some case study examples?

What are the best approaches for introducing our product into the Kenyan market?

How does the change in marketing strategy aid in increasing the sales volumes of product Y?

How can teachers enhance student participation in classrooms?

How does poverty affect literacy levels in children?

Case study topics

Case study of product marketing strategies in the Kenyan market

Case study of the effects of a marketing strategy change on product Y sales volumes

Case study of X school teachers that encourage active student participation in the classroom

Case study of the effects of poverty on literacy levels in children

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How to Present a Case Study like a Pro (With Examples)

By Danesh Ramuthi , Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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How To Write A Case Study [Template plus 20+ Examples]

In an era where every niche seems completely saturated, learning how to write a case study is one of the most important time investments you can make in your business.

That’s because case studies help you present a compelling story of success to bottom-of–funnel decision makers. Do it right, and a solid case study can greatly increase your chances of closing new deals.

A 2023 study from the Content Marketing Institute found that 36% of B2B marketers consider case studies to be effective tools for converting prospects into customers.

In this article, I’ll show you step-by-step exactly how to write a case study that makes an impact. Along the way, I’ll highlight several stellar case studies that illustrate how to do it right.

What you will learn

• What a case study is and what it's not.
• How an effective case study can help establish you as an expert and land more clients.
• How to choose the right topic for your case study, taking into account client successes and broad appeal in your customer's industry.
• The essential parts of a good case study and how to write each one.
• Style and formatting points that will make your case study stand out for readers to understand.
• 4 tips for conducting an effective client interview.
• 6 real-life case studies that you can use as examples for creating your own customer stories.

What is a case study?

A case study is a detailed story about how your products or services helped a client overcome a challenge or meet a goal. Its main purpose is to prove to potential customers that you understand their problems and have the experience and expertise to help solve them.

But, even though a case study can help you attract and win customers, it's not just an advertisement for your offerings.

In truth, your company shouldn’t even be the main focus of a good case study.

Instead, a winning case study follows a successful business transformation from beginning to end and shows how you made it all possible for your client.

An example of a case study that conveys a strong customer story is the deep dive we did into how ClickUp used SurferSEO to boost their blog traffic by 85% in a year.

Why you should write a case study

The most obvious reason why you should write a case study is that it's a great way to show potential customers how others in their position have benefited from your product or service.

Here are a few of the key benefits of writing a case study, all of which can help you turn readers into customers.

Demonstrates expertise 

A well-written case study shows clearly how your company solved a complex problem or helped a particular customer make improvements using your solution.

This is the sort of expertise other potential clients will look for when they run into the same sort of issues.

For instance, one of CrowdStrike's case studies shows how they helped Vijilan scale its logging capacity so they could stop turning away business.

This positions CrowdStrike as experts in helping deal with log management issues.

Other companies dealing with their own logging problems will definitely find this to be a compelling story. And you can bet CrowdStrike will be on their short list of potential solution providers after reading this case study.

Educates potential customers 

You might have the best product on the market, but it won't do you any good if potential clients don't understand how it might help them.

A case study breaks down those barriers by showing real-life examples of your product in action, helping other customers solve their problems.

A good example is the Trello case study library .

Each story gives detailed examples showing how the customer uses Trello and includes actual screenshots from their workflows.

Here is an interesting snapshot from the BurgerFi example.

Here, you get a glimpse of a live Trello board that BurgerFi uses to manage their marketing assets.

By showing how existing clients use your product, you make it a lot easier for future customers to imagine how it might work for their needs, too.

Generates leads 

A strong case study is a valuable piece of content that provides insights and can help companies make decisions.

Many of them would be happy to give you their contact information in exchange for the chance to read about potential solutions to their problems.

That combination of valuable content and a hungry market makes case studies great tools for lead generation.

You can either gate part of your case study and leave the rest of it public, or require an email address and other contact information in order to download the full study.

That's the approach Pulsara took in detailing how their telehealth communication platform helped EvergreenHealth improve efficiency:

The names and addresses you collect with this approach will be about as warm as you could ever hope for since they probably have the same sort of problems you solved in your case study.

Along the same lines, case studies can be extremely effective in upselling or cross-selling other products to the decision-makers who read them.

And they are great tools for persuading a client to make a purchase with you.

Indeed, a great case study can often be the "final straw" that lands you a client considering your services.

A 2023 survey by Uplift Content , for example, found that 39% of SaaS marketers ranked case studies as being very effective for increasing sales.

That made it their #1 tactic for the second year in a row.

Builds trust 

Potential clients want to know that they can trust you to handle their business with care and to deliver on your promises.

A case study is the perfect vehicle to show that you can do just that.

Take advantage of that opportunity to present statistics, client testimonials, graphics, and any other proof that you can get results.

For example, in their case study about helping a law firm uncover critical data for a tricky case, Kroll shows us just how much they were able to cut through the noise:

Any law firm staring at its own pile of documents to search through would love to have that haystack reduced by a factor of 32.5x, too.

And Sodexo makes good use of customer testimonials in their case studies, like this quote from the procurement lead for a Montana mining company.

Having existing customers tell the world that they count on you is powerful free advertising and builds trust with your readers. That can help transform them into customers down the road.

Provides social proof 

You can also use your case study to show that your product or service works in a specific industry.

Real-world examples of customer success stories position you as someone their peers and competitors can turn to, too.

For instance, Stericycle details how they helped seven children's hospitals get a handle on their "sharps" management:

They also include glowing quotes from hospital leaders in the same study.

Other hospitals looking for help in disposing of their hazardous waste will know right away after reading this study that Stericycle understands their needs.

This is the type of social proof that can really help establish you as a go-to solution for the industries you serve.

How to choose a subject for your case study

In order to get the most bang for your buck from your case study, you need to make sure you pick a topic that resonates with your target audience. And one that can make your solution look its best.

Below are 4 ways to select the best subject for your case study.

1. Choose a popular topic

Make sure the topic you tackle in your case study is one that most of your potential clients are searching for.

You may be tempted to highlight an unusual project that you find especially interesting. But that usually won't have the same sort of selling power as a topic with more broad appeal.

For instance, Aruba Networks has helped colleges and universities with all sorts of networking projects. Some of those involve really fascinating edge cases like research labs, esports arenas, and other innovative solutions.

But what most schools are looking for in a network upgrade is improving connectivity across campus while enhancing security and saving money.

Those are exactly the outcomes Aruba focuses on in its Doane University case study .

Remember that your case study is likely to be read by decision-makers at the bottom of the sales funnel who are ready to buy.

Your content needs to resonate with them and address the questions they want answered in order to make their decision.

Aruba tackles their customers' concerns head-on throughout the Doane study, as you can see from their section headings:

• "Realizing a hyper-connected vision"
• "10X throughput eliminates academic barriers"
• "More secure with less effort"
• "Greener and more resilient at better insurance rates"

College administrators can see at a glance that Aruba understands their needs and has helped other institutions with similar problems.

2. Consider relevance and attractiveness

Although you want to choose a popular subject for your case study (as discussed above), it's also important to make sure it's relevant to your target audience.

For instance, if you provide design services, a one-off project you did to help a local company set up its website might have taught you a lot. But most of your potential readers will be much more interested in reading about how your designs helped that client improve brand perception.

It’s also best to choose a situation where your product or service is used in a way that you expect most potential users to adopt. 

For example, Allegion's Mount Holyoke case study (PDF) details how one campus used their products to move to contactless and mobile entry systems.

Students today demand more control over their physical security than ever before. And the administrative overhead of managing thousands of doors and physical keys on a college campus is enormous.

As a result, most schools are interested in using technology to enable their students and reduce staffing costs.

Allegion hits those points dead-on with this case study.

An added benefit of choosing a topic with broad appeal among your target client base is that you can use the content in your normal distribution channels.

For example, you can publish all or part of it as a blog post, include it in your newsletter, or use it as the basis for a YouTube video. Wherever your audience is, that's probably a good place to promote your case study.

3. Identify a 5 star use case

A case study is like a sales executive for your company.

It needs to show your product or service in the best possible light and highlight its features and benefits while distinguishing it from other products.

Choose a client example that really makes your solution look like a superstar and showcases its most outstanding attributes.

You should also avoid showing your product or service being used in a novel or completely innovative way. While that can provide some solid insight, you risk alienating your typical client who needs to know that you can solve their specific problem.

Instead, your case study should demonstrate how your solution took on a common industry problem and delivered stellar results.

A great example is Beckman Coulter's case study that details their work with Alverno Labs.

The objective was to reduce the time it took Alverno to deliver lab test results while reducing operating costs, which are common goals for many testing labs.

The case study presents a detailed description of how Beckman Coulter implemented a continuous improvement process for Alverno. They enhance the discussion with several meaty visuals like this project roadmap:

They also include plenty of tangible data to prove their success.

And of course, include direct client testimonials:

From top to bottom, this case study proves that Beckman Coulter understands their customers business needs and can offer top-notch solutions.

4. Find a satisfied customer

You're going to need input from your client in order to build the most complete and accurate case study that you can.

So when you're trying to choose a customer story to use, look for a client who is happy to share their positive experience working with you.

Try to find one who seems genuinely eager to talk so that they will be timely with their responses to your questions.

If you have a customer who is willing to sit down for an actual interview with you, they're a great candidate. You'll get answers quickly, and the client is obviously comfortable enough with your relationship to talk with you directly.

A good example that focuses on a satisfied client comes from Aerofloat, an Australian wastewater treatment company.

In their Norco Food Case Study , Aerofloat reports that Norco hired them for additional projects as a result of their successful prior engagement:

It's always good to show prospective clients that your existing customers stick with you.

So try to pick a case study done in collaboration with a current client, not one from the past.

Aerofloat also highlights their ongoing relationship with Norco by also including them in the customer list on their About page:

How to write a case study

Now that we’ve covered the benefits of writing a case study and figured out how to pick the best topic for your situation, it’s time to get down to the business of writing.

Below is a rundown of the sections that make up the structure of a typical case study. For each piece, I’ll show you what types of content you should include and give you an example of a study that does it right.

Here are 8 tips to writing a case study.

1. Attention grabbing title

The title of your case study needs to grab potential readers attention and convince them that this is a valuable piece of content.

Make your title catchy, concise, and descriptive, just like you would for a good blog post. But you also need to make sure you give your readers a clear idea of what the case study is about.

Offer them at least a hint of the type of results you were able to deliver, too.

It’s a good idea to use numbers here – the higher, the better. It's especially effective if you can show how quickly you got results and how much money your client saved or made as a result of working with you.

Our ClickUp case study that I mentioned earlier is a good example. The full title is

SurferSEO Helps ClickUp Publish 150+ Articles And Achieve Blog Traffic Growth of 85% in 12 Months.

Here are some other case studies that make effective use of numbers in their titles:

• Healthcare Administrative Partners Increases Online Patient Payments by 20% in Two Months
• Case Study: Taylor Kotwa, Sprinter, Increases FTP 7% in 4 months
• Case Study: Lakeview Farms Reduced Downtime by 36% in 6 Months
• CASELY case study: Improved first response time by 10x while experiencing 16,954% growth

This type of headline gives potential clients a sense that you will work with urgency to improve their bottom-line results.

2. Hook readers in your introduction

The introduction of your case study should set the stage for the comprehensive narrative that follows.

Give a brief description of the problem for context and quickly introduce the customer's story. Touch on the results you helped them achieve, but don't go overboard on details.

Overall, the introduction should give your reader just enough information to keep them engaged and ready to move into the heart of the case study.

It should also establish that they're in the right place and that you are the right person to be telling this story.

This case study about the cybersecurity program at Investors Bank includes a solid example of an effective introduction:

3. Highlight the challenge

This section should clearly outline the problem or challenge that your customer is facing.

Help your readers understand why a solution was necessary, and why that specific pain point was bothering the client. 

And, since this is the entire motivation for the project in the first place, don't skimp on details.

For instance, one of Verkada's case studies explains why maintaining security cameras is a huge challenge for Crystal Mountain Resort in Washington state. They start off with a direct quote from the resort's IT director:

The elevation tops out at a little over 7,000 feet, so the weather conditions can get extreme. We needed durable cameras capable of handling everything from snowstorms to 100 MPH winds.

That makes it crystal clear what sort of problem Crystal Mountain was facing.

The case study then adds more detail with separate subsections about hardware durability, image quality, and cumbersome footage retrieval.

By the time they finish reading this section, your readers should have no doubt about what the problem is and why a solution is needed.

4. Solve their problem

The solution section is one of the most important parts of a case study.

This is your chance to describe how your product or service provided a solution to the problem or challenge your client was having.

It's where you can really start to make a connection with potential new clients by showing them that you understand the issue at hand.

First, provide some details about how you analyzed the situation. The Kroll case study on handling critical legal data mentioned earlier does a great job of this with bullet points describing their research process.

This type of analysis helps build confidence that you take a thorough approach to your engagements and are looking out for your clients best interests.

Now you can move on to describe the solution you and your client chose based on your investigation.

In their legal case study, Kroll determined that the best solution involved digitizing thousands of paper documents and using AI to analyze more than a million documents.

Kroll describes in detail how they used their RelativityOne system to achieve those goals:

This level of detail helps prospective customers better understand the root cause of their problems and positions you as the right company to solve them.

5. Showcase your results

The results section is all about proving that you can actually deliver on the promise of your proposed solution. Go heavy on the details here, too, and make sure your readers understand the results you achieved.

Wherever possible, use specific numbers and data points to show exactly how effective your solution was for your client.

A good example is this BetterBricks case study showing how they helped an aerospace company slash energy costs.

They distilled their bottom line results into a simple table:

The text of the study then goes into more detail about what these numbers mean, but this quick graphic lets readers know right away the scope of the results achieved.

Here is a sampling of BetterBrick’s more detailed explanation of their results in this case:

This is your place to really crow about the success you achieved with your client, so make it as obvious as possible just how impactful you were.

6. Use multimedia well

One way to make a lasting impression on potential clients is to include relevant visuals throughout your case study.

Graphs, screenshots, and product photos help break up the text and make your study more engaging overall.

But they can also add details to your story and make a memorable visual impact beyond what mere words can accomplish.

We got a taste of that with the table of results in the BetterBricks example above, but that's just the start.

Inrix is a good example of a company that loads up its case studies with insightful and engaging media to tell a better story.

For instance, in their breakdown of a collaboration with the Pennsylvania Department of Transportation (DOT), Inrix uses charts, tables, and graphs throughout.

One innovative example is this diagram about crash distances:

This really brings the idea to life in a way that words alone can't, and it's likely to stick with readers long after they've clicked off the case study.

Other types of media that companies use to good effect in their case studies include pictures of key client stakeholders, interactive charts, tables, and simple graphs.

You can see in this high-level overview that Inrix includes most of these in their Pennsylvania DOT case study:

You can even use video to demonstrate your solution or to share a client testimonial.

If possible, include direct quotes from your client to add authenticity to the case study.

This will show potential customers that you and your existing client have a good relationship and that they value your work.

It’s pretty compelling stuff to have a ringing endorsement like this one from an EnergyCAP case study , to show your readers:

You can place customer quotes throughout the case study to highlight important points, and you should definitely try to include at least one that shows overall customer satisfaction.

Chances are you have some of these quotes already in the form of testimonials or as part of the customer interview you conducted in preparing for your case study (more on that later).

You can use those quotes here if they fit the context of your case study.

That will save time and red tape for both you and your client since they'll be reviewing your final case study before it goes live anyway.

8. Conclusion

The conclusion should summarize the key points of the case study and reinforce the success of the solution. It could also include a call to action, encouraging readers to try your product or service or to get in touch for more information.

You might also include information about future plans with the client to reinforce the idea that your relationship is strong and ongoing.

That's the approach that Gravitate Design used in their case study about helping GoBeyond with their bounce rates and time on page:

Like the introduction, the conclusion section of a case study should be short and sweet, giving just enough detail to make the reader want to hear more from you.

Checklist for case studies

Beyond the story that you want to tell in your case study, you also need to pay attention to several other factors. Indeed, the layout and format of your study can have a big impact on how effective it is at keeping your readers engaged and delivering your message.

Here is a quick checklist for creating case studies.

Break up the text with headings and subheadings

Big blocks of text can be intimidating and make it tough for your audience to stay on track.

In contrast, a case study with clear headings and subheadings throughout breaks up the story and gives readers visual clues about what's coming.

This also makes the case study easier for readers to scan and helps you keep each section focused on a single idea.

Use bullet points for lists or key points

Along the same lines, bullet points let you present important information in small bits that are easy for readers to digest.

Some of the best uses of bullet points include:

• A series of facts or tips
• A list of product features or benefits
• A quick summary of results
• Steps in a how-to procedure
• A rundown of multiple statistics

For these bite-sized hunks of detail, bullets often make for a much cleaner and readable list than jamming all the information into a single paragraph. 

Bullet point lists also make great quick references for readers to come back to later.

Highlight key points with bold or italic text

Bold and italic text draws the reader’s eyes to the words you highlight, which lets you really drive home key ideas in your case study.

You can use this technique to introduce new terms, place emphasis on a sentence, and showcase important parts of your approach or results.

Like bullet points, bold and italic text also give readers a visual anchor for reference as they’re working through your document.

Make paragraphs short and to-the-point

Aim for 3-4 sentences per paragraph to keep the text readable and engaging. Each paragraph should focus on one main idea to support the subject of the section it’s in.

Using short paragraphs tells readers at a glance that there are break points throughout your case study and helps keep them engaged.

Keep consistent length across the case study 

Throughout all parts of your case study, try to cover your main points in detail without overwhelming the reader.

Your potential clients are there to find a possible solution to their problems, not to read a novel.

Give them an inviting document structure and then lead them through each section with clear explanations and no fluff.

Adjust the length based on the complexity of the subject 

The flip side of the tip above about keeping your case study tight and focused is that you need to make sure you cover your topic in detail.

Very complex topics will require more explanation and longer overall case studies than simpler subjects.

For example, a case study about paving a church parking lot might be pretty short.

But a story about implementing a comprehensive information security program for a state government will likely be much longer and more detailed.

Include a summary with some takeaways 

At the end of your case study, summarize the key takeaways and results to reinforce the message you’re trying to get across.

Briefly recap the problem your client was facing, the solution you came up with, and the results you achieved. Think of this as an executive summary that gives business leaders the TL;DR version of your customer’s success story.

Content Snare includes an eye-catching summary in the case study detailing their efforts to grow their email list:

The overall goal is to leave potential clients with a good last impression and invite them to contact you with questions.

Use visuals to break up text and illustrate points

As we saw in the "How to write a case study" section above, graphs, charts, or images can make your case study more engaging and help illustrate key ideas or results. They also add visual variety and help break up the monotony of text-heavy studies.

Use these types of visuals to help keep your readers interested and make your story more complete.

Below is a high-level view of a portion of Advanced HPC’s Philips case study , which does a great job of incorporating the points in this section. It pulls together all the visual elements to create a very appealing reader experience.

4 tips to create an effective case study

You’re going to need your customer’s input in order to craft the most effective case study possible. It’s their story, after all, and they’re the ones who know what it was like to work with you throughout the process.

They also hold key details that you probably don’t know.

So, once you have their permission to write about the project, you’ll need to talk to them about the specifics. But you also want to respect their time.

Here are 4 tips on how to conduct an interview for your case study.

Prepare questions in advance

Know what information you need and prepare questions to pull that information from your client.

Doing this in advance will help you formulate the questions and sequence them properly to avoid bias and wasting time.

Have a few follow-up or emergency questions ready, too, in case you run into a dead end. 

Record the interview

With your client’s permission, record the interview to ensure accuracy and so you can come back to listen to important points again.

This helps you avoid bothering your clients with follow-up questions and also gives you more freedom to let the interview evolve in a natural conversational manner. 

Make the interviewee comfortable

Explain the interview process to your client, why you're asking them to talk, and how the information will be used. Remember that you are the one who “needs” the case study, not them. 

So you go the extra mile to ensure that your guest is as comfortable as possible.

That also means being flexible with the format of your interview.

If your client doesn’t have time for calls, offer to trade voice notes. Or give them a shared Google document for trading questions and answers.

And if you do end up conducting a live interview, agree to meet at a time that’s best for them.

No matter how you end up conducting your interview, make it clear that your client will be able to review the final version before you make it live.

Give them veto power over any of the information you put together.

Ask open-ended questions

Even though you’ll start out with a series of questions you need answered, don’t limit yourself to those. Instead, encourage your interviewee to share their story in their own words. 

Leave some room to ask open-ended questions and let the conversation evolve naturally.

Here are a few examples of the types of questions for discussion:

• What would you do differently if you were starting this project again?
• What do you think about XYZ emerging technology in relation to your industry's challenges?
• What sorts of other projects do you think Acme's solution might help with?
• How do your company's day-to-day operations and needs from how the relevant theories describe the industry?

Especially if you’re recording the interview, as suggested above, you can go back later and put things in a logical order.

Once you have all of the raw material, then you can curate the information and edit it to come up with your final product.

6 case study examples to follow

Now that you know what makes a great case study and how to write one, let's finish up with a few more top-notch business case study examples.

Each of the case studies below hits many of the points in this article, but they all take a different approach. Use them for inspiration or when you need a little refresher on how to write a case study.

This case study provides a detailed account of how Monograph, a B2B SaaS company, improved its marketing projects and reporting using Databox.

It's a pretty straightforward example of the best practices we've discussed in this article, with an introduction followed by background information on the company (Monograph) and the challenges they faced with manual tracking of each data point.

It describes the solution that Databox helped put in place and then shows clear evidence of the results their customer achieved:

Case studies don't come much more textbook than this one, which makes it a great example to follow.

Growth Design on Airbnb

Growth Design takes a totally unique approach to case studies, each one is an online comic book!

Read through their case study about Airbnb , though, and you'll see that it meets all the criteria for a complete case study even if the setup is a little different than most.

Here is a look at the landing page for this beauty of a study.

The author starts out with a problem: the need to book a place to stay in a foreign country in a hurry. So he heads to Airbnb but ends up overwhelmed by choices and bounces to Google Maps to make his reservation.

He concludes that Airbnb was not the full solution for him in this case and suggests several places they could make improvements.

It's a pretty neat dive into a well-known user experience, and it's also a great lesson in how to use visuals to keep your readers engaged in your case study.

This case study about how Grubhub used Webflow to build a viral marketing campaign hits you with stunning results right off the bat.

From there, the study tells the full story of how they achieved these results. Even though the author doesn't explicitly break out the problem, solution, and results sections, she still takes the reader through that journey.

It's a concise but complete story broken up by a few choice graphics.

This case study dives into how Employment Hero uses Slack to keep their remote employees engaged and productive as the company grows.

It details how Employee Hero continuously reevaluates its app usage to identify possible solutions to issues that arise and how Slack consistently helps meet the challenges.

This case study is a great example of picking a use case that is relevant to most of Slack's user base -- improving communication and productivity among remote employees.

Slack also makes effective use of quotes from the decision makers at Employment Hero.

We already talked about our ClickUp case study a little earlier in this article, but it's worth a deeper look as an example to help guide your writing.

As you would expect, this case study hits main points we've covered here: problem statement, solution, and results.

But there are a couple of "extras" that make this one stand out.

For starters, it doesn't just present a single solution. It presents three , each one addressing a different aspect of ClickUp's objectives and each one showcasing a different Surfer feature set. 

For example, solution #1 describes how ClickUp improved their on-page SEO with the help of Surfer’s Content Editor . 

This case study also provides a high-level view of ClickUp’s project management processes and describes how they incorporated Surfer into their content workflows.

It’s a really instructive example of how you can use a case study to help prospective clients envision how your product might fit their situation.

Zoom’s library

This one isn't a single case study at all but a library full of case studies designed to help potential clients understand how Zoom can benefit them.

Here you'll find stories about how very recognizable organizations like Capital One, Vox Media, and the University of Miami are using Zoom to boost connectivity and productivity among remote workers.

There are plenty of good examples here that you can consult when you get stuck writing your own case study.

And the entire library is a great example of using case studies to demonstrate expertise with the help of social proof:

The Zoom case study library also makes liberal use of video, which might give you some good ideas about how you can, too.

Key takeaways

• Case studies are one of the best ways to generate leads and convert readers into customers.
• By showcasing the success you've had helping previous customers, case studies position you as an expert in your field.
• Good case studies can be the final push businesses need in their decision making process to buy your products or services.
• Pick a use case for your study that has broad appeal in your industry and that showcases your products and services in the best light possible.
• Effective case studies follow a predictable format: introduction, problem statement, solution, results, and conclusion.
• Make your case studies as readable as possible by including visual elements like graphs and images, and by breaking up the text into smaller sections, subsections, and concise paragraphs.
• Be as thorough and accurate as possible by conducting client interviews to gather background information for your case studies.
• Follow top-notch case studies for inspiration and ideas about how to make your own case studies as good as possible.

A well-written case study shines a light on your products and services like nothing else and helps position you as an expert in your field.

By showing that you understand their problems and have helped others overcome similar issues, you can prove to prospective clients that you are well-suited to help them, too.

Use the step-by-step instructions in this article to craft a case study that helps you and your company stand out from the competition.

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

• Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
• In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
• Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
• Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
• At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study, related articles.

225 Excellent Case Study Topics and Ideas

Table of Contents

Do you want to prepare a case study on a unique topic? Are you searching for the best case study topics? Don’t worry! You are at the right spot. Basically, we know the major challenges involved in identifying a good case study topic. Therefore, for your convenience, in this blog post, we have listed 200+ outstanding case study topics on various academic subjects. Continue reading to know more about case study writing and also get exclusive case study ideas.

What is a Case Study?

A case study is a research method that is used for the detailed study of a person, event, organization, process, place, or group. In simple terms, the case study is done for a better understanding of a process or a subject. More commonly, case studies are used in educational, social, clinical, and business research. You can depend on case studies for describing, comparing, evaluating, and understanding a research problem from different perspectives.

Case Study Writing

In case, you are asked to prepare a case study assignment on a particular topic, then this is what you should do.

• Identify a specific case from your problem statement or research question.
• Build a theoretical framework.
• Collect qualitative or quantitative data from reliable sources.
• Analyze the case.

Especially, while writing your case study , be certain to conduct in-depth research on your topic and then address the problem statement by bringing together all the relevant aspects of the subject. Remember, your case study should be structured like a thesis, research, or paper writing with separate sections for methods, results, and discussion.

List of Case Study Topics and Ideas

Like an essay, for preparing a case study, a good topic is necessary. Usually, for your case study assignments, your instructors will either suggest some ideas or give you the option to select the topic on your own. In case, you are asked to pick a topic of your choice, the list of case study topic ideas shared below will be helpful to you.

Explore the entire list and choose a case study topic that inspires you and falls within the subject category as suggested by your instructor.

Education Case Study Topics

• Pros and Cons of AI-based systems in education.
• The teaching methods of Montessori schools.
• The consequences of improper examination methods
• The changes that have taken place in education during the Covid-19 period
• Is Summer Camp education worth it?
• The educative methodologies are commonly used by male teachers.
• Effective methods to motivate children with learning disabilities.
• The role of self-motivation in European middle schools.
• The challenges of remote education in rural locations in the USA.
• The degree of freedom in Scandinavian schools.
• Use of automation in higher education
• Benefits and Limitations of Online Education
• How to motivate children with learning disabilities?
• The Role of Technology in Distant Learning
• Growing classes: do learning outcomes suffer from it?

Also read: Education Research Topics and Ideas for Students

Applied Physics Case Study Topics

• The results of improper examination methods.
• The challenges of remote education in rural places in the USA
• The proper treatment of child abuse victims in class
• How can taught self-defense tactics help minor children stand for themselves against school bullies?
• Essential university subjects for future corporate management specialists
• Where can you learn about activity-based cost systems?
• The best college degrees in global management
• Quantum Information Science and Data Transfer Methods.
• The Role of Female Scientists in Applied Physics.
• The engineering mindset is specific to Applied Physics.
• Why is the study of Microfluidics often considered dangerous?
• Condensed Matter and Mechanical Engineering studies.
• Radiation therapy and its related mental aspects.
• The Green Energy systems in the domestic environment.

A Few More Case Study Ideas On Applied Physics

• Misconceptions about Nanoscience.
• The application of synchrotron radiation and relevant dangers.
• The benefits of astrophysics lessons for school children.
• The wind is an example of convection in nature.
• Hadron Collider: a myth about the origin of the Universe.
• Ultrafast processes and laser plasma.
• The influence of weightlessness on the vital activity of organisms.
• Nanophotonics and quantum optics of nanostructures.
• What is the Môssbauer effect?
• Discuss the Predictive Theory of Neutrino Masses
• The origins of mental illness through the prism of domestic violence.
• What do you mean by engineering physics?
• What do you mean by condensed matter experiment?
• What is the difference between quantum gravity as well as field theory?

Environmental Science Case Study Topics

• The pros and cons of ecological tourism.
• The correct method of planting trees in an urban environment.
• Is saving endangered species possible in our times?
• The clarity of Carbon Dioxide Emission reports.
• The use of politics in the Global Warming campaigns.
• The effective ways for college students to promote environmental protection.
• The mobile vessel pump systems reduce ocean pollution.

Other Case Study Ideas on Environmental Science

• The reasons why the Kyoto Protocol has double standards.
• The use of Green Technologies during pandemic times.
• The earthquake prevention systems in the United States.
• Use of Technology and Science in Water Management
• Biodiversity and ecology conservation
• Physical, biological, and chemical aspects of the environment
• What do you mean by climate change mitigation as well as adaptation?
• What is sustainability in the context of the business?
• What do you mean by remote sensing as well as geographic information systems?
• Climate Change Mitigation and Adaptation.

Also read: Environmental Science Research Topics

Information Technology Case Study Topics

• Ecology and Biodiversity Conservation.
• Energy and the Environment.
• The challenges of software development in modern times.
• The analysis of ethical hackers.
• The limitations of the Python programming language.
• Semantic methods in debugging.
• The safety of data analysis for medical purposes.
• Is user simplicity always good? A case study on WordPress.
• The use of drones in police operations.
• Does technology advancement have an end?

IT Case Study Topics

• Should one learn to become a hacker to prevent the majority of cyberattacks?
• Discuss the difference between modern programming methods and the “old-school” approaches.
• What is ethical hacking?
• Discuss the types of ethical hacking
• Cybersecurity and Cyber-physical systems
• How to use Conformance Testing?
• What do you mean by blockchain and sustainable supply chains?
• How to create an internet powered by 100% renewable energy?
• How to measure net positive value in ICT in online education?
• Analyze the psychological concept demonstrated in Harlow’s Rhesus Monkey Experiments

Marketing Case Study Topics

• Is marketing to children morally acceptable?
• Brand development methods
• The differences between female and male target marketing methods.
• The negativity is commonly associated with McDonald’s.
• The future of marketing methods in the post-Covid-19 world.
• The German Automotive Industry in the American market.
• The controversy between Samsung and Apple.
• The factors that create customer loyalty in the field of beverages.
• Digital versus Physical Marketing
• The unique strategies and popularity of Apple Inc.

Additional Case Study Ideas on Marketing

• The study of individual purchasing decision-making.
• Study of consumer motivation and preferences when choosing durable goods.
• Study of the attitude of individual consumers to the firm.
• Marketing case for website traffic growth.
• Assess the competitive environment of the market in multiple areas.
• Bank design concept.
• Investigation of the corporate culture of the organization.
• Assess the prospects for opening a new company in the conditions of the region.
• Setting up contextual advertising.
• Search for a new product idea.

Aslo Read: The Film “Precious”: Claireece Precious Jones’ Case Report (Assessment)

Management Case Study Topics

• What are the characteristics of male target marketing methods?
• Brand development methods in the German automotive industry
• Peculiarities of Steve Jobs’s marketing style
• How can other businesses implement Steve Jobs’ marketing style?
• The implementation of physical marketing in the biggest companies
• Sustainable development and globalization.
• Is child entrepreneurship taking away the aspect of childhood?
• Human Resources Management bias and ethnicity aspects.
• Civil rights and the responsibilities of corporate management specialists.
• Does immediate innovation have a place in marketing?
• The challenges of global management in modern times.
• Corporate planning and strategic management by Nike Corporation.
• Should financial management be taught at schools?
• The management and social media.
• The activity-based cost systems in the Asian markets.

A Few More Management Case Study Ideas

• Stages of development strategy.
• Anti-crisis personnel management.
• The impact factors of the business environment in the activities of a particular company.
• Analysis of the necessary qualities of a modern leader.
• Recruitment technologies and their efficiency
• Methods of building personnel management systems.
• The essence of management decisions and stages of their adoption.
• Analyze the human resources of the enterprise.
• Analyze the necessary qualities of a modern leader.
• Innovative changes in the personnel management system
• Importance of strategic business management
• Evolution of marketing practices over the past two decades
• The concept of Green marketing with examples and benefits
• Evolution of social media marketing
• Importance of storytelling and influencer marketing in social media marketing

Case Study Topics on Social Media Marketing

• Online marketing dangers.
• The age gap differences in social media groups.
• The differences between globalization and mass trends.
• The reasons why TikTok became popular.
• The use of children in Social Media Marketing strategies.
• The importance of impromptu dancing on social media.
• Why are the majority of Social Media Marketing trends dangerous?
• Is Social Media Marketing the next best thing for modern sales?
• The challenges of influencers on social media.
• Social media dangers for children.
• Examine the effectiveness of drug abuse treatment programs on criminal behavior
• Describe the genetic factors that can contribute to delay in the psychological development of a child
• Analyze the role of media in promoting body image dissatisfaction among youth
• Analyze the effects of political and economic structures on cultural beliefs and behavior
• Stereotypes, stigma, and gender discrimination in our society impact the psychological health of an adolescent

Business Case Study Topics

• The reasons why start-ups became so popular in 2021.
• The link between production quality and strategic thinking is implemented by the CEOs.
• The problems of consumerism in the United States.
• Industry Landscape in Australia for investment purposes.
• Pricing optimization at Apple Inc.
• The quality production differences between Gibson and Fender.
• Personnel management issues at Amazon business outlets.
• Market expansion in the Asian markets.
• Profitability and moral limitations in business in China.
• The image of the modern business individual today.
• Best organization model to scale for driving business growth
• Most emerging Southeast Asian markets to expand for American companies
• Leadership style of Warren Buffet
• Human rights issues faced by African Americans
• Importance of patient-centered care in nursing

MBA Case Study Topics

• Strategic Thinking VS Leadership training.
• Financial responsibility of CEOs in the United States.
• MBA marketing specifics.
• Operations management styles at Intel Inc.
• Why are the majority of human resource management methods outdated today?
• Customer relationship management and religion.
• Steve Jobs’ marketing style.
• The specifics of marketing research in Japan.
• IT marketing through the prism of staff training in marketing.
• The attitude and professional success of Bill Gates

Case Study Ideas on Human Rights Topics

• The Anti-Discrimination Act controversies.
• The moral aspect of freedom of speech.
• Should children be allowed to vote and participate in politics?
• The challenges of the Palestinian community.
• The abuse of female personnel workforce.
• Misconceptions about the Black Lives Matter Movement.
• Gender injustice in the scientific community of American Universities.
• The human rights activists and their moral principles: South Africa.
• How can minor children stand for their basic human rights?
• The human rights controversies in the United States versus cases in Canada.

Legal Case Study Topics

• Explain the legal challenges in the Vaping industry.
• Constitutional Law: Analyze Landmark Supreme Court Decisions.
• Examine the EU’s General Data Protection Regulation.
• Discuss the Trademark Infringement in the Fashion Industry.
• Media Law: Defamation Cases in the Spotlight.
• Analyze the Legal Issues in Professional Sports.
• Examine Criminal Cases of Wrongful Conviction and their Aftermath.
• Explore the Legal Aspects of Cryptocurrencies.
• Analyze Legal Responses to the Opioid Crisis.
• Examine Legal Issues of Sexual Harassment.

Nursing Case Study Topics

• The presence of ethnic bias in the nursing community.
• How can nurses help children to communicate more efficiently?
• Should nurses be taught self-defense tactics?
• The privacy of the nurse and patient communications.
• Patients with Alzheimer’s and the modern nursing methods.
• The importance of ER nursing stress reduction methods.
• Should nurses be granted additional payments for the emotional turbulence that they endure?
• The emotional bonds are established by the nurses in a team.
• The healthcare system in Norway: Bergen hospitals case study analysis.

Psychology Case Study Ideas

• Mental recovery of child abuse victims.
• The most common misconceptions about children with autism.
• Asthenic syndrome among teenage children.
• The dangers of advertisements on children’s TV networks.
• The negative influence of Instagram and distorted body image.
• The origins of mental disorder through the prism of domestic violence.
• The workplace leadership and the complex of the Emperor.
• Military operations and the PTSD recovery process.
• Covid-19 and related anxiety cases among college students in 2021.
• The perception of danger in different cultures.
• The inferiority complex: how to overcome
• Sexual harassment of minors
• Schizophrenia in various manifestations
• Drug use during pregnancy
• Personal complexes as a driver of progress
• Discussion on the most commonly found psychological disorders in children
• Compare and contrast Attachment Theory and Attribution Theory
• Compare and contrast Politeness Theory and Face Theory
• Develop a comparative analysis between the Milgram experiment, the Stanford Prison Experiment, and the Asch conformity experiments
• Discuss the importance of the psychological development of children using Piaget’s stages of cognitive development or Erikson’s eight-stage theory of human development

Final Thoughts

From the list of ideas shared below, choose any topic of your choice and draft a neat and well-structured case study assignment with valid supporting evidence. In case, you are still confused about what topic to choose for your case study or if you have no idea how to prepare a detailed case study after performing an in-depth analysis of a case, then reach out to us quickly. We have several talented case study assignment helpers on our platform to offer high-quality and reliable case study help online on any subject at an affordable price. As per your guidelines, our professionals will provide you with a brilliant case study without plagiarism.

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• Methodology
• Case Study | Definition, Examples & Methods

Case Study | Definition, Examples & Methods

Published on 5 May 2022 by Shona McCombes . Revised on 30 January 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating, and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyse the case.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism, run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

If you find yourself aiming to simultaneously investigate and solve an issue, consider conducting action research . As its name suggests, action research conducts research and takes action at the same time, and is highly iterative and flexible. 

However, you can also choose a more common or representative case to exemplify a particular category, experience, or phenomenon.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data .

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods , results , and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyse its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

• Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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X Entertainment Breach Case Study

This essay about a case study of the X Entertainment breach, which examines the details, impact, and lessons learned from the incident. It discusses allegations of contract violations and intellectual property disputes, emphasizing the importance of clear contracts, diligent oversight, and ethical standards in the entertainment industry. The summary underscores the broader implications of the breach for industry practices and the measures taken to prevent similar incidents in the future.

How it works

In the realm of entertainment, breaches of contract and trust can have far-reaching consequences, not only for the parties involved but also for the industry at large. One such case that garnered significant attention and scrutiny is the X Entertainment breach. This case study delves into the details of the breach, its impact on the parties involved, and the lessons learned from this unfortunate incident.

The X Entertainment breach centered around allegations of contract violations and intellectual property disputes between a production company, X Entertainment, and its contracted talent.

Details of the breach included claims of unpaid royalties, unauthorized use of copyrighted material, and breach of confidentiality agreements. These allegations not only tarnished the reputation of X Entertainment but also strained its relationships with talent and industry partners.

The fallout from the X Entertainment breach extended beyond legal ramifications to encompass broader implications for the entertainment industry as a whole. The incident served as a cautionary tale, highlighting the importance of clear and comprehensive contracts, diligent oversight of intellectual property rights, and proactive measures to prevent and address breaches of trust. Moreover, it underscored the need for robust ethical standards and accountability within the industry, fostering a culture of integrity and respect among all stakeholders.

In the aftermath of the X Entertainment breach, stakeholders across the entertainment industry took stock of the lessons learned and implemented measures to mitigate similar risks in the future. This included enhanced contract scrutiny, stricter adherence to copyright laws, and improved communication and transparency between production companies, talent, and other stakeholders. While the breach itself was a setback, it also served as a catalyst for positive change and strengthened industry standards and practices.

Ultimately, the X Entertainment breach serves as a reminder of the inherent complexities and challenges within the entertainment industry, as well as the importance of ethical conduct, clear communication, and diligent oversight. By learning from past mistakes and implementing proactive measures, stakeholders can work together to uphold the integrity and professionalism of the industry, ensuring that breaches of trust are minimized, and the rights and interests of all parties are protected.

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Business school teaching case study: can green hydrogen’s potential be realised?

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Jennifer Howard-Grenville and Ujjwal Pandey

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.

Hydrogen is often hyped as the “Swiss army knife” of the energy transition because of its potential versatility in decarbonising fossil fuel-intensive energy production and industries. Making use of that versatility, however, will require hydrogen producers and distributors to cut costs, manage technology risks, and obtain support from policymakers.

To cut carbon dioxide emissions, hydrogen production must shift from its current reliance on fossil fuels. The most common method yields “grey hydrogen”, made from natural gas but without emissions capture. “Blue hydrogen,” which is also made from natural gas but with the associated carbon emissions captured and stored, is favourable.

But “green hydrogen” uses renewable energy sources, including wind and solar, to split water into hydrogen and oxygen via electrolysis. And, because there are no carbon emissions during production or combustion, green hydrogen can help to decarbonise energy generation as well as industry sectors — such as steel, chemicals and transport — that rely heavily on fossil fuels.

Ultimately, though, the promise of green hydrogen will hinge on how businesses and policymakers weigh several questions, trade-offs, and potential long-term consequences. We know from previous innovations that progress can be far from straightforward.

Wind power, for example, is a mature renewable energy technology and a key enabler in green hydrogen production, but it suffers vulnerabilities on several fronts. Even Denmark’s Ørsted — the world’s largest developer of offshore wind power and a beacon for renewable energy — recently said it was struggling to deliver new offshore wind projects profitably in the UK.

Generally, the challenge arises from interdependencies between macroeconomic conditions — such as energy costs and interest rates — and business decision-making around investments. In the case of Ørsted, it said the escalating costs of turbines, labour, and financing have exceeded the inflation-linked fixed price for electricity set by regulators.

Business leaders will also need to steer through uncertainties — such as market demand, technological risks, regulatory ambiguity, and investment risks — as they seek to incorporate green hydrogen.

Test yourself

This is the third in a series of monthly business school-style teaching case studies devoted to responsible-business dilemmas faced by organisations. Read the piece and FT articles suggested at the end before considering the questions raised.

About the authors: Jennifer Howard-Grenville is Diageo professor of organisation studies at Cambridge Judge Business School; Ujjwal Pandey is an MBA candidate at Cambridge Judge and a former consultant at McKinsey.

The series forms part of a wide-ranging collection of FT ‘instant teaching case studies ’ that explore business challenges.

Two factors could help business leaders gain more clarity.

The first factor will be where, and how quickly, costs fall and enable the necessary increase to large-scale production. For instance, the cost of the electrolysers needed to split water into hydrogen and oxygen remains high because levels of production are too low. These costs and slow progress in expanding the availability and affordability of renewable energy sources have made green hydrogen much more expensive than grey hydrogen, so far — currently, two to three times the cost.

The FT’s Lex column calculated last year that a net zero energy system would create global demand for hydrogen of 500mn tonnes, annually, by 2050 — which would require an investment of $20tn. However, only $29bn had been committed by potential investors, Lex noted, despite some 1,000 new projects being announced globally and estimated to require total investment of $320bn.

Solar power faced similar challenges a decade ago. Thanks to low-cost manufacturing in China and supportive government policies, the sector has grown and is, within a very few years , expected to surpass gas-fired power plant installed capacity, globally. Green hydrogen requires a similar concerted effort. With the right policies and technological improvements, the cost of green hydrogen could fall below the cost of grey hydrogen in the next decade, enabling widespread adoption of the former.

Countries around the world are introducing new and varied incentives to address this gap between the expected demand and supply of green hydrogen. In Canada, for instance, Belgium’s Tree Energy Solutions plans to build a $4bn plant in Quebec, to produce synthetic natural gas from green hydrogen and captured carbon, attracted partly by a C$17.7bn ($12.8bn) tax credit and the availability of hydropower.

Such moves sound like good news for champions of green hydrogen, but companies still need to manage the short-term risks from potential policy and energy price swings. The US Inflation Reduction Act, which offers tax credits of up to $3 per kilogramme for producing low-carbon hydrogen, has already brought in limits , and may not survive a change of government.

Against such a backdrop, how should companies such as Hystar — a Norwegian maker of electrolysers already looking to expand capacity from 50 megawatts to 4 gigawatts a year in Europe — decide where and when to open a North American production facility?

The second factor that will shape hydrogen’s future is how and where it is adopted across different industries. Will it be central to the energy sector, where it can be used to produce synthetic fuels, or to help store the energy generated by intermittent renewables, such as wind and solar? Or will it find its best use in hard-to-abate sectors — so-called because cutting their fossil fuel use, and their CO₂ emissions, is difficult — such as aviation and steelmaking?

Steel producers are already seeking to pivot to hydrogen, both as an energy source and to replace the use of coal in reducing iron ore. In a bold development in Sweden, H2 Green Steel says it plans to decarbonise by incorporating hydrogen in both these ways, targeting 2.5mn tonnes of green steel production annually .

Meanwhile, the global aviation industry is exploring the use of hydrogen to replace petroleum-based aviation fuels and in fuel cell technologies that transform hydrogen into electricity. In January 2023, for instance, Anglo-US start-up ZeroAvia conducted a successful test flight of a hydrogen fuel cell-powered aircraft.

The path to widespread adoption, and the transformation required for hydrogen’s range of potential applications, will rely heavily on who invests, where and how. Backers have to be willing to pay a higher initial price to secure and build a green hydrogen supply in the early phases of their investment.

It will also depend on how other technologies evolve. No industry is looking only to green hydrogen to achieve their decarbonisation aims. Other, more mature technologies — such as battery storage for renewable energy — may instead dominate, leaving green hydrogen to fulfil niche applications that can bear high costs.

As with any transition, there will be unintended consequences. Natural resources (sun, wind, hydropower) and other assets (storage, distribution, shipping) that support the green hydrogen economy are unevenly distributed around the globe. There will be new exporters — countries with abundant renewables in the form of sun, wind or hydropower, such as Australia or some African countries — and new importers, such as Germany, with existing industry that relies on hydrogen but has relatively low levels of renewable energy sourced domestically.

How will the associated social and environmental costs be borne, and how will the economic and development benefits be shared? Tackling climate change through decarbonisation is urgent and essential, but there are also trade-offs and long-term consequences to the choices made today.

Questions for discussion

Lex in depth: the staggering cost of a green hydrogen economy

How Germany’s steelmakers plan to go green

Hydrogen-electric aircraft start-up secures UK Infrastructure Bank backing

Aviation start-ups test potential of green hydrogen

Consider these questions:

Are the trajectories for cost/scale-up of other renewable energy technologies (eg solar, wind) applicable to green hydrogen? Are there features of the current economic, policy, and business landscape that point to certain directions for green hydrogen’s development and application?

Take the perspective of someone from a key industry that is part of, or will be affected by, the development of green hydrogen. How should you think about the technology and business opportunities and risks in the near term, and longer term? How might you retain flexibility while still participating in these key shifts?

Solving one problem often creates or obscures new ones. For example, many technologies that decarbonise (such as electric vehicles) have other impacts (such as heavy reliance on certain minerals and materials). How should those participating in the emerging green hydrogen economy anticipate, and address, potential environmental and social impacts? Can we learn from energy transitions of the past?

Climate Capital

Where climate change meets business, markets and politics.  Explore the FT’s coverage here .

Are you curious about the FT’s environmental sustainability commitments?  Find out more about our science-based targets here

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Protecting Navajo children with asthma: A case study

Joncita Todechine, a mother of four who lives on the Navajo Nation, knows all too well what can trigger asthma symptoms in her daughter Ashley. But she didn’t always. She recalls a time in 2013, living in Phoenix and attending medical assistant school, when she rushed her then-three-year-old to the Indian Medical Center. 

“She was really sick,” Todechine said. “She was fevering, coughing, and had shortness of breath. We had no idea what was wrong.”

Ashley was admitted to the hospital and stayed for an entire week before the doctors could make a diagnosis of asthma. Now a thriving 13-year-old, Ashley loves gaming, social media, and riding on her hoverboard. These days she lives on the Navajo reservation with her family, who moved there shortly after her mother finished school. For the most part, she keeps her asthma under control by taking medication and doing her best to avoid her asthma triggers. 

But that can be challenging.

On the Navajo Nation, there are many asthma triggers. The semi-arid environment is plagued by drought, so on windy days, the gusts kick up ever-present dust and sand into the air. Shuttered coal-fired powerplants dot the landscape and, though they are closed, residual soot still dirties the air. Uranium and other heavy metals contaminate the landscape, and people breathe diesel fumes from the buses that take children to and from school every day. The many dogs and livestock roaming the reservation carry other allergens.

“And that’s just the outdoor pollution,” said Bruce Bender, Ph.D., professor in the pediatrics department at National Jewish Health in Denver, Colorado. “Seventy percent of households heat with indoor stoves that burn wood or charcoal and can leak a lot of smoke into the air.”

Bender would know. He’s co-project leader of an NHLBI-funded project focused on reducing health disparities in children living on the Navajo Nation, and he’s studied some of the factors that make those disparities worse. He’s also looked at the health data overall and found that while Native adults suffer from higher rates of chronic conditions like cardiovascular diseases and diabetes, it’s asthma that remains one of the most common chronic diseases in children. Some 18% of children on the Navajo reservation have it,  compared to 10.2% of children nationwide.

“Asthma can be incredibly scary for children and their families, especially those who cannot get emergency care easily or quickly,” said Michelle Freemer, M.D., M.P.H., director of the asthma program in NHLBI’s Division of Lung Diseases.

The Navajo Nation extends across more than 27,000 square miles, making it the largest Native land area in the U.S. "For families of children with asthma, the distances and travel conditions on the reservation may add challenges,” said Freemer. “The investigators partnered with the community to find solutions that work where they live, not simply provide asthma care that has been shown to work in other places." 

A local solution

Bender and his colleague, Lynn B. Gerald, Ph.D., assistant vice chancellor for population health at the University of Illinois-Chicago, started a large-scale effort to teach educators, children, their families, and local medical providers on the Navajo Nation how to identify an asthma attack and what to do in an emergency. (Gerald had worked previously at the University of Arizona and had gained a wealth of knowledge from the university's Native collaborators.) The program rolled out in three Arizona communities on the reservation: Tuba City, Chinle, and Fort Defiance. Combined, these towns represent 43% of the Navajo Nation population and are home to more than 8,000 children with asthma.  

But before they began, the investigators knew they needed to build relationships with the Navajo people – who refer to themselves as Diné – as the community’s prior experiences with non-Native researchers had left them skeptical. The research team began by ensuring the program was tailored to the needs and wishes of the community itself.

“The Navajo Nation human research review board is very careful and thorough,” Bender said. “They’re protecting their population. We had to earn their trust.”

Once the investigators got approval, they hit the ground running, starting in Tuba City. In the hospitals, the research team provided tools for medical professionals, using self-directed online learning and in-person workshops, to increase their use of practices that have been shown to be important in asthma care.

In the schools, the investigators provided education using the American Lung Association’s Asthma Basics and Open Airways for Schools® training, to teach school staff about asthma, its triggers, and what to do when a child is having an attack and to teach Diné children how to manage their asthma. 

Using a “train-the-trainer” model, school staff, community health workers, respiratory therapists, and pharmacists became students and then instructors. This made it possible for the Diné participants to teach additional staff, ensuring the community can sustain the program after the research funding ends.

Still, there was another urgent need that Bender and Gerald realized had not been addressed. “Less than 15% of children with asthma actually have an inhaler at school when they need it,” Gerald said. In response, the team helped start a program in two of the three communities that provided stock inhalers to schools for children who need them. 

A global threat

After starting the program in Tuba City as planned and spending a year there, the research team moved their focus to Chinle. The goal was to be able to compare how well the program worked in each of the three communities. But a global pandemic had other plans.

“The COVID-19 pandemic hit right in the middle of our time in Chinle,” Bender said. “After that, we weren’t allowed on the reservation for two years.”

While the pandemic changed life for all Americans, it devastated many Native communities. Schools closed and medical clinics focused on emergencies. The research team pivoted: they continued some training virtually and were able to keep learning from families about their needs, especially using the Diné members of the research team who were on the reservation.

Taking stock

Today, despite the challenges of the pandemic, all three communities have completed the original program, and 439 Diné members have been trained to identify asthma and its triggers. Yet the work is far from over. The investigators are analyzing the data they collected. “Particularly important is returning the results to the community,” Gerald said. As soon as they are ready, she said, they will be meeting with the school boards and health boards and joining community meetings to share them.

Freemer said that all the materials the researchers developed through their NHLBI funding are available to the community and have also been shared with those at the Indian Health Service leading the Asthma Control in Tribal Communities program.

“The researchers also took the opportunity to build research capacity,” she said. They developed an agreement with Diné College, the only four-year college on the reservation, to provide training through their Summer Research Experience Program. “In that program, students learned about research and were able to readily reach the families who appreciated the interactions with Diné research team members.”

Todechine said knowing that her child will be cared for if the worst happens has given her peace of mind. “Now the school systems have their own asthma alert systems that the employees and even the bus drivers take part in,” she said. “For me, I feel safer for her to be at school without me.”

  Resources:

Learn more about  Asthma in Our Communities  with specific resources for American Indians.

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Case Study: How Aggressively Should a Bank Pursue AI?

• Thomas H. Davenport
• George Westerman

A Malaysia-based CEO weighs the risks and potential benefits of turning a traditional bank into an AI-first institution.

Siti Rahman, the CEO of Malaysia-based NVF Bank, faces a pivotal decision. Her head of AI innovation, a recent recruit from Google, has a bold plan. It requires a substantial investment but aims to transform the traditional bank into an AI-first institution, substantially reducing head count and the number of branches. The bank’s CFO worries they are chasing the next hype cycle and cautions against valuing efficiency above all else. Siti must weigh the bank’s mixed history with AI, the resistance to losing the human touch in banking services, and the risks of falling behind in technology against the need for a prudent, incremental approach to innovation.

Two experts offer advice: Noemie Ellezam-Danielo, the chief digital and AI strategy at Société Générale, and Sastry Durvasula, the chief information and client services officer at TIAA.

Siti Rahman, the CEO of Malaysia-headquartered NVF Bank, hurried through the corridors of the university’s computer engineering department. She had directed her driver to the wrong building—thinking of her usual talent-recruitment appearances in the finance department—and now she was running late. As she approached the room, she could hear her head of AI innovation, Michael Lim, who had joined NVF from Google 18 months earlier, breaking the ice with the students. “You know, NVF used to stand for Never Very Fast,” he said to a few giggles. “But the bank is crawling into the 21st century.”

• Thomas H. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, a visiting scholar at the MIT Initiative on the Digital Economy, and a senior adviser to Deloitte’s AI practice. He is a coauthor of All-in on AI: How Smart Companies Win Big with Artificial Intelligence (Harvard Business Review Press, 2023).
• George Westerman is a senior lecturer at MIT Sloan School of Management and a coauthor of Leading Digital (HBR Press, 2014).

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M-Trends 2024: Our View from the Frontlines

Jurgen kutscher.

Attackers are taking greater strides to evade detection. This is one of the running themes in our latest release: M-Trends 2024 . This edition of our annual report continues our tradition of providing relevant attacker and defender metrics, and insights into the latest attacker tactics, techniques and procedures, along with guidance and best practices on how organizations and defenders should be responding to threats.

This year’s M-Trends report covers Mandiant Consulting investigations of targeted attack activity conducted between January 1, 2023 and December 31, 2023. During that time, many of our observations demonstrate a more concerted effort by attackers to evade detection, and remain undetected on systems for longer periods of time:

Increased targeting of edge devices, and platforms that traditionally lack endpoint detection and response solutions.

A more than 50% growth in zero-day usage over the same reporting period in 2022, both by espionage groups as well as financially-motivated attackers.

More “living off the land,” or use of legitimate, pre-installed tools and software within an environment.

Despite the increased focus on evasion by attackers, we are pleased to report that defenders are generally continuing to improve at detecting threats. Dwell time represents the period an attacker is on a system from compromise to detection, and in 2023 the global median dwell time is now 10 days, down from 16 days in 2022. While various factors (such as ransomware) help drive down dwell time, it’s still a big win for defenders. We can’t let up, however. Mandiant red teams need only five to seven days on average to achieve their objectives, so organizations must remain vigilant. Other M-Trends 2024 metrics include:

54% of organizations first learned of a compromise from an external source (down from 63% in 2022), while 46% first identified evidence of a compromise internally.

Our engagements most frequently occurred at financial services organizations (17.3%), business and professional services (13.3%), high tech (12.4%), retail and hospitality (8.6%), healthcare (8.1%), and government (8.1%).

The most common initial infection vectors were exploits (38%), phishing (17%), prior compromise (15%), and stolen credentials (10%). 

Additional topics covered in detail in M-Trends 2024 include Chinese espionage operations targeting the visibility gap, the evolution of phishing amid shifting security controls, the use of adversary-in-the-middle to overcome multi-factor authentication, cloud intrusion trends, and the role of artificial intelligence in red and purple team engagements. 

With the release of M-Trends 2024, we hope to arm security professionals with insights from the frontlines of the latest, constantly evolving cyber attacks, and to provide actionable learnings to improve organizations’ security postures.

Read M-Trends 2024 now , and register today for our webinar series to get a closer look from experts about the data and insights in this year’s report. M-Trends 2024: Executive Edition is also available to read now, featuring a high-level overview of each section, along with key takeaways.

• Threat Intelligence
• Security & Identity

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