essays for business studies

• Jul 6, 2023

A Comprehensive Guide to Writing a Business Studies Essay with Examples

Introduction.

Writing a business studies essay may seem a daunting task, especially if you're new to the field. The complex concepts, frameworks, and jargon used in business studies often intimidate students. However, with the right approach and structure, you can craft an impressive essay that clearly communicates your argument. Here's a step-by-step guide on how to write a business studies essay, featuring examples to illustrate each step.

I. Introduction

The introduction serves as the roadmap for your essay, providing the reader with a snapshot of what to expect. It typically consists of three parts

a hook, an overview of the topic, and a thesis statement.

Start your essay with an interesting fact or statistic to capture your reader's attention. For instance, if you're writing an essay about digital marketing, your hook could be something like

"With over 4.66 billion active internet users worldwide, the digital marketplace is a field that businesses can't afford to ignore."

Overview of the Topic

Following the hook, provide some background information about the business topic. For the digital marketing example, you might explain what digital marketing is and why it has become essential in today's business world.

Thesis Statement

Finally, present your thesis statement, which is the main argument or point your essay will address. an example could be.

"Despite the evident benefits, many businesses still struggle to implement effective digital marketing strategies; this essay will explore the reasons behind these challenges and propose potential solutions."

II. Contextual Background (Optional)

The contextual background provides an industry overview, discusses key trends, and describes the topic's relevance. For instance, in the digital marketing essay, you could discuss how the industry has evolved over the years, identify the trends shaping the current digital marketing landscape, and explain why it's crucial to businesses today.

III. Main Body

The main body is where you present your arguments, each in its own paragraph. This typically includes a topic sentence, explanation, evidence, and a link back to the thesis.

Main Point 1

The topic sentence for the first argument in our digital marketing essay could be.

"Lack of technical knowledge is a significant barrier to implementing effective digital marketing strategies." You'd then explain this point in detail, highlighting relevant theories and models. For evidence, you might cite research studies showing how technical skills gaps affect businesses' digital marketing efforts. Finally, link this back to your thesis by stating how this supports your argument about the challenges businesses face in digital marketing.

Repeat this structure for your other main points. For example, your next points might discuss lack of understanding of digital marketing strategy and inadequate budget allocation.

IV. Counter Argument (If Necessary)

In some cases, you might need to address a counter argument. This involves stating the counter argument, and then providing your rebuttal. For instance, a counter argument to your digital marketing essay could be that

"Even small businesses with limited resources have successfully implemented digital marketing strategies."

You could rebut this by explaining that while this is true, such success often hinges on strategic use of limited resources, which again requires a deep understanding of digital marketing.

V. Conclusion

The conclusion summarises your main points, restates your thesis in light of your arguments, discusses implications, and leaves the reader with a final thought. For the digital marketing essay, you might summarise by saying,

"Technical knowledge, strategic understanding, and adequate budget allocation are key hurdles to effective digital marketing."

Restate your thesis and then discuss the implications of your findings, like the need for businesses to invest in training and strategy development.

You could leave your reader with a question to ponder, such as

"As digital marketing continues to evolve, how can businesses ensure they stay ahead of the curve?"

VI. References

Every academic essay must include references. These are all the sources you've cited in your essay, listed according to the citation style specified by your professor or institution. For example, using the APA style, a reference entry might look like this

"Kumar, V., & Rajan, B. (2012). Social coupons as a marketing strategy a multifaceted perspective. Journal of the Academy of Marketing Science, 40(1), 120-136."

VII. Appendix (If Necessary)

The appendix is where you include any additional information, charts, diagrams, or tables that support your essay but couldn't be included in the main body. For instance, you might include detailed statistical data or a complex digital marketing framework that you discussed briefly in your essay.

Writing a business studies essay involves careful planning, critical thinking, and clear communication. It's about presenting your arguments coherently and convincingly, supported by evidence from reputable sources. With practice and adherence to the structure presented in this guide, you'll be well-equipped to produce high-quality business studies essays.

Remember, this guide provides a general structure for writing a business studies essay. Your essay's specific requirements may vary depending on the assignment instructions or the preferences of your professor or institution. Always make sure you fully understand the assignment requirements before you start writing.

Part 2: How to Write Business Studies Essays at A-Level

Tips with examples.

Mastering essay writing at A-Level for business studies requires understanding key concepts, effective planning, and good writing skills. Here are some helpful tips and examples.

1. Understand the Question

Start by carefully reading and understanding the essay question. It could be asking you to analyze, evaluate, discuss, or compare. Knowing exactly what is expected helps guide your research and writing. For example, if you are asked to 'Evaluate the effectiveness of market segmentation as a marketing strategy,' your essay should not only explain what market segmentation is, but also assess its strengths, weaknesses, and overall effectiveness as a marketing strategy.

2. Plan Your Essay

Before you start writing, draft a plan outlining your main points. This should include your introduction, main body points, counter-arguments (if necessary), and conclusion.

3. Use a Clear Structure

Each paragraph should focus on one main point, and follow the PEEL structure (Point, Explanation, Evidence, Link).

State the main idea of the paragraph. E.g.,

"Market segmentation allows companies to target specific customer groups."

Explanation

Elaborate on your point using relevant theories or concepts. E.g.,

"This is based on the concept that different customer groups have different needs and preferences..."

Back up your point with evidence, such as case studies, statistics, or quotes. E.g.,

"A report by McKinsey found that companies using advanced segmentation strategies have grown their market share by 10%..."

Connect your point back to the essay question or your thesis. E.g.,

"Thus, market segmentation can be an effective strategy for businesses seeking to increase market share."

4. Use Real Business Examples

A-Level business studies essays often require real-world examples to demonstrate understanding of concepts and theories. If your essay topic is about corporate social responsibility (CSR), for instance, you could cite companies known for their CSR efforts, like Patagonia or Ben & Jerry's.

5. Be Critical

A-Level essays need to show critical thinking, not just summarizing information. This could mean assessing the pros and cons of a business strategy, analyzing a business model's implications, or evaluating a theory's relevance.

6. Practice Conciseness

Business studies value clarity and conciseness. Avoid jargon and overly complex sentences. Make your points as clear and straightforward as possible.

7. Proofread

Always proofread your essay before submission. Check for grammatical errors, unclear sentences, and ensure all your points clearly relate to the essay question.

Here's an extract from an A-Level business studies essay to illustrate

"A key strength of market segmentation is its potential to enhance a company's competitive advantage (Point). By tailoring products or services to specific customer groups, companies can better meet customers' unique needs and wants, thus differentiating themselves from competitors (Explanation). For example, Nike has successfully used geographic segmentation to create sports apparel that suits different climates, gaining a significant competitive advantage in the global sportswear market (Evidence). Therefore, market segmentation can play a vital role in strengthening a company's position in the marketplace (Link)."

In this example, the student follows the PEEL structure, uses a real business example (Nike), and links the point back to the thesis. By following these tips and examples, you can improve your A-Level business studies essay writing skills.

Part 3: How to Write Business Studies Essays at O-Level and GCSE

Writing business studies essays at O-Level and GCSE can be challenging, but with the right strategy and approach, you can excel. Here are some tips, with examples and essay extracts, to help you.

The first step is to understand the question. Is it asking you to explain, describe, or discuss a certain topic? Make sure you understand what's expected before you start writing. For example, if the question asks you to 'Discuss the role of communication in effective management,' your essay should address the various ways communication contributes to successful management.

Plan your essay by noting down your key points, evidence to support these points, and how they all link to the essay question. This will help keep your essay organized and focused.

A well-structured essay typically includes an introduction, main body, and conclusion. The PEEL structure (Point, Explanation, Evidence, Link) is particularly useful for the main body of the essay

Start with the main point or idea of the paragraph. E.g., "Effective communication aids in conflict resolution within an organization."

Expand on your point with further explanation or detail. E.g., "When team members can express their views openly and leaders listen, conflicts can be resolved more smoothly..."

Use evidence to back up your point. This can be from case studies, statistics, or relevant examples. E.g., "A study by CMI found that companies with open communication policies have significantly lower rates of internal conflict..."

Finally, link your point back to the essay question or your overall argument. E.g., "Therefore, effective communication is integral to successful management."

4. Use Business Terminology

Using appropriate business terminology shows your understanding of the subject. For instance, terms like 'market share', 'return on investment', or 'organizational culture' can enhance your essay's credibility.

5. Include Real-World Examples

Real-world business examples can strengthen your arguments and demonstrate your understanding of how business concepts apply in practice. For instance, if your essay is about innovation, you could mention companies like Apple or Tesla.

Clarity and conciseness are important in business studies. Avoid unnecessary jargon and aim for clear, straightforward sentences.

Always proofread your essay before submitting it. Check for grammatical errors and ensure that your points are clearly presented and logically connected.

Here's an extract from an O-Level/GCSE business studies essay for illustration

"One major advantage of effective communication is it facilitates decision-making within an organization (Point). Clear and open communication allows for the easy flow of information, ensuring everyone understands their roles and responsibilities, and what is expected of them (Explanation). For example, Google's practice of holding regular 'TGIF' meetings, where executives answer employee questions, has been credited for fostering transparency and aiding decision-making processes (Evidence). Thus, communication is a critical tool for effective management, impacting key areas like decision-making (Link)."

This example follows the PEEL structure, includes a real-world business example (Google), and links the point back to the overall essay topic. By using these tips and examples, you can enhance your O-Level and GCSE business studies essay writing skills.

Evaluate the impact of digital technology on the marketing strategies of modern businesses

Introduction The integration of digital technology in the business world has dramatically altered the landscape of marketing. Today's businesses need to engage with customers not only in physical stores but also online. This essay will evaluate the impact of digital technologies, including social media, SEO, and Big Data, on marketing strategies of modern businesses. Body Paragraph 1: Social Media Digital technology has introduced a variety of social media platforms such as Facebook, Instagram, and LinkedIn, which have significantly influenced marketing strategies. Social media allows businesses to reach a global audience at lower costs compared to traditional advertising methods. For instance, Coca-Cola's "Share a Coke" campaign, primarily driven through social media, resulted in a 2% increase in U.S. sales, demonstrating the power of social media in driving brand engagement. Paragraph 2: SEO Search engine optimization (SEO) is another digital technology that shapes contemporary marketing strategies. SEO involves improving a website’s visibility on search engines like Google, which can significantly enhance a business's online presence. An example is Airbnb, which used SEO to increase its visibility, contributing to a 153% increase in organic traffic to their site within a year. Paragraph 3: Big Data Big Data is changing the way businesses understand and engage with their customers. By collecting and analyzing large amounts of customer data, businesses can create personalized marketing strategies. Amazon, for instance, uses Big Data to provide personalized product recommendations, contributing to a significant portion of its revenues. Counter-argument: The Challenges Despite the benefits, digital technology also presents challenges. Privacy concerns are increasingly prevalent, with businesses needing to balance effective marketing with respecting consumer privacy. For example, Facebook has faced backlash and legal challenges for its use of personal data in targeted advertising. Moreover, the digital marketing landscape is highly competitive, and businesses must continuously innovate to stay ahead. Conclusion In conclusion, digital technology has a profound impact on modern marketing strategies. It provides businesses with powerful tools to reach and understand their customers better. However, these tools also come with challenges, such as privacy issues and intense competition. Thus, businesses must navigate these issues carefully while leveraging digital technologies to optimize their marketing strategies. References [Here you would include a list of all the sources you used in your essay, in the appropriate citation style] Note: The references are not included in this example, but in a real essay, you would need to cite all the sources of your information.

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Everything You Need to Know About Business School Essays

Padya Paramita

February 8, 2021

You’ve worked hard to achieve a good GMAT score and beef up your resumé as you prepare to apply to your top-choice MBA programs. While you’ve got those components out of the way, you might still need to work on the element which could make all the difference between an acceptance and a rejection from the admissions committee: your business school essays .

Business school essays are program-specific and are geared towards helping admissions committees understand who you are and how their institution can help you reach your goals. In order to answer these prompts, you need to frame the biggest factors behind your choice of a school in terms of how they align with your personality and aspirations. 

You must take advantage of this essay component to give admissions committee members a concrete and memorable idea of who you are. To guide you through what to expect, we’ve outlined the 2020-2021 prompts for the top 20 MBA programs, how to answer common questions, explained the importance of the essays in the admissions decision, as well as  shared some final tips to aid you through the process.

Prompts for Top Schools

Here’s the thing: not all business schools ask for the same essay. In fact, for most schools, you have to answer multiple short prompts that add up to convey a bigger picture of who you are. While the prompts and word limits differ, they all ask questions which help provide context for other parts of your application, as well as demonstrate how you would fit into the school. Without further ado, let’s look at the prompts for business school essays assigned by the top 20 MBA programs for the upcoming cycle:

As you can see from the table, essay prompts and lengths vary from school to school. One personal statement won’t cover all of the MBA programs on your list! Nor can you copy one essay and directly paste it for another prompt, as you have to be specific to each school and its specialties. 

How to Tackle Common Prompts

Now that you’ve read the prompts for business school essays you’re likely to encounter, it’s time to analyze how to answer them. For any MBA response, it’s important to think about the following:

• Who you are
• What you’ve done so far
• Where you hope to go
• How an MBA from the school of your choice can help you reach your goals

To further break down specific ways to answer some common questions, let’s look at how to answer three typical MBA prompts you’ll almost certainly have to tackle.

The “Why Our School” Essay

Anyone can say they want an MBA from a top school. The “why our school” essay is your chance to convince admissions committees that you’ve done your research on their program and are convinced that this is the institution for you over any other. Each school frames it differently, and assigns their own limits such as:

Penn : What do you hope to gain professionally from the Wharton MBA? (500 words)

Columbia : Why do you feel Columbia Business School is a good fit for you? (250 words)

There’s no beating around the bush. You’ve made a choice to apply to the program, so make it clear why you’ve done so. Writing this essay will also prepare you to confidently back up your decision if you are invited to interview with the school. This is your chance to demonstrate that you know the program and aren’t writing generic statements that can apply to any MBA. Whether it’s Columbia’s J-Term or the Harvard Business School Case Method , know what opportunities you would have at the school whose essay you’re tackling that you can’t find anywhere else. 

Most importantly, remember that this is your business school application. Just outright stating that these resources are great won’t do. You have to tie them to the experiences you’ve had, the kind of business you want to engage with in the future, and how these resources can help you get where you want in your career. How can the school of your choice help you hone your teamwork skills? Is there a particular leadership program at the school that can benefit your long-term plans? Show the admissions reader that you know the opportunities inside out, that you’re aware of exactly which fellowships or seminars are perfect for you, and in turn, outline how you can contribute to the class environment.

The Career Goals Essay

For a lot of schools, the career goals and “why our school” questions are fused in one prompt. A few of the top schools ask you to write about where you see yourself at various points in the future:

Michigan: Michigan Ross is a place where people from all backgrounds with different career goals can thrive. What is your short-term career goal and why? (200 words)

UVA : What is your short-term, post-MBA goal and why? (150 words)

While attending business school and receiving an MBA can open you up to new career possibilities, admissions committees want to know that you’re an ambitious, reflective, and driven individual. Since you’ve probably taken time to step into the workforce for a few years, you should use this prompt to connect these dots and your forward-looking vision. If your word limit is restricted, don’t focus too much on the past. Mention the most meaningful aspects of your work experience or the field you wish to join, describe your biggest aspirations, and how an MBA from that specific school can help you get there. If a school has asked the “why our school” and career goals questions separately like Columbia has, make sure you haven’t repeated any information; each essay should convey something new.

Similar to the “why our school” question, the career goals essay also provides great practice for your interviews because schools will undoubtedly want to hear more extensively about what you’ve done where you plan to go, and how the institution fits into it all. A carefully written response can help you set up a compelling answer for your interview. So, make sure you don’t exaggerate or write about anything you can’t elaborate on if faced with the question in person.

The “Tell Us Who You Are” Essay

The “tell us about yourself” or “introduce yourself” questions for business school essays can seem broad. Where do you even start? Schools frame this type of question very simply, or sometimes in unconventional ways:

UT Austin : Please introduce yourself (250 words) 

NYU : Describe yourself to the Admissions Committee and to your future classmates using six images. 

However worded, it’s time for you to reflect on what makes you a unique, memorable candidate when compared to thousands of others from all over the world.

The key to writing such an essay is to stay organized. Don’t write down every single thing you’ve ever done in your response. Take a hint from the Cornell Johnson prompt: “Please help us get to know you better by sharing ONE example of a life experience, achievement, or passion that will give us a sense of who you are as a potential community member.” When you’ve got limited words and readers with very little time on their hands, you need to narrow it down to the most compelling aspect about yourself. 

Think about leadership opportunities, honors and awards, and your family background. You could talk about your biggest passion and how it arose, you could talk about any experience which has shaped your perspective, or you could talk about your family background and how it has directed your career choices. No matter what you cover in your essay, you have to make sure it paints a memorable picture. Using anecdotes to drive your points home is an effective way of showing rather than telling. If you want to talk about work experience, make sure you’re not just writing about how you worked at a consulting firm where hundreds of your peers have also worked. It won’t help distinguish you to admissions officers. In fact, it might just do the opposite. You have to find a unique spin.

Make sure your response has a clear focus, so that the admissions committee members will be able to remember you easily once they’ve finished reading.

The Importance of Your Business School Essays: What Admissions Officers Look For

Your business school essays make up one of the most important components of your application, as they provide admissions committees the chance to understand your personality, figure out what matters to you, and gauge whether you would be a good fit for the school. No matter how strong your grades or test scores are, weak responses to essays can definitely prevent you from making it to the acceptance pile. Remember, your business school essay is not the place for you to explain why you have shortcomings in your application—schools typically have a separate addendum section for that. If your topic and writing are stellar enough, admissions committees might overlook slightly lower numbers. Of course, you need to work on your other elements as well, but the essay acts as a highly valuable opportunity to differentiate yourself.

When reading your essays, admissions committee members look to get a greater sense of who you are and how you’ve taken steps to pursue your interests. While your resumé outlines what you’ve done so far, the business school essays tie the most important pieces of it together to portray why your experiences matter. It’s crucial that you expand on a story that is your own—not your parents’ or your friends’—and one which helps admissions committees understand you beyond your grades and consulting experience. 

Business schools have specific characteristics that they look for in students. For example, Harvard Business School wants leaders who can thrive in a fast-paced environment and actively collaborate with their community. So, an important part of school research is ensuring that you know what kind of characteristics the school wants you to bring, and letting those traits shine in the anecdotes and points you bring up in your essays.

Final Writing Tips 

• Authenticity and Uniqueness are Key - Trying to figure out what admissions officers want to hear, instead of actually reflecting on your career and goals, is the wrong way to approach MBA applications. Your business school essays should stand out as your chance to tell business schools your unique story. Think about whether or not your response will help you become a memorable candidate in admissions officers’ eyes. If you have a professional or personal experience that you know your peers won’t have, that’s what you should consider writing about in your essays.
• Be as Specific as Possible - Saying you want to work in consulting or in investment banking once you’ve received your MBA is far from enough. It tells nothing unique about you. Why do you want to work where you do? What kind of consulting firms are you looking for and why? How do you hope to leverage your experiences and education to create something bigger? The more specific you are to your own goals and story, the more you can stand out to the reader.
• Start Writing with Plenty of Time in Hand - If you’re applying to a handful of business schools, chances are you’ll have over 10 essays to write! In order to make sure all of your essays are as polished as possible; you need to give yourself plenty of time to work on each carefully. So, don’t wait until 3 weeks before the deadline to start. Plan ahead and put your best efforts into convincing admissions officers why you’re ideally suited for their MBA program.

Business school essays provide a great opportunity to emphasize your individuality and supply context on how your background, work experiences, and interests can contribute to the MBA program, as well as the world of business once you’ve graduated. Think carefully about topic choices, and let the admissions committee know that there’s more to you than just your grades and work experiences. Show that you will prove to be a wonderful asset to their institution.

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50 MBA Essays That Got Applicants Admitted To Harvard & Stanford

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What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

I sat alone one Saturday night in a boardroom in Eastern Oregon, miles from home, my laptop lighting the room. I was painstakingly reviewing a complex spreadsheet of household energy consumption data, cell by cell. ‘Why am I doing this to myself? For remote transmission lines?’…I felt dejected. I’d felt that way before, during my summer at JP Morgan, standing alone in the printing room at 3 a.m., binding decks for a paper mill merger that wouldn’t affect my life in the least.

That’s how an analyst at an MBB firm started his MBA application essay to Stanford Graduate School of Business. His point: In a well-crafted essay, he confronts the challenge of finding meaning in his work and a place where he can make a meaningful difference. That is what really matters most to him, and his answer to Stanford’s iconic MBA application essay helped get him defy the formidable odds of acceptance and gain an admit to the school.

Getting into the prestigious MBA programs at either Stanford Graduate School of Business or Harvard Business School are among the most difficult journeys any young professional can make.

NEARLY 17,000 CANDIDATES APPLIED TO HARVARD & STANFORD LAST YEAR. 1,500 GOT IN

This collection of 50 successful HBS and GSB essays, with smart commentary, can be downloaded for $60

They are two of the most selective schools, routinely rejecting nine or more out of every ten applicants. Last year alone, 16,628 candidates applied to both schools; just 1,520 gained an acceptance, a mere 9.1% admit rate.

Business school admissions are holistic, meaning that while standardized test scores and undergraduate transcripts are a critical part of the admissions process, they aren’t the whole story. In fact, the stories that applicants tell the schools in the form of essays can be a critical component of a successful application.

So what kinds of stories are successful applicants to Harvard and Stanford telling their admission officers? For the first time ever, a newly published collection of 50 of these essays from current MBA students at these two schools has been published. In ten cases, applicants share the essays they wrote in applying to both schools so you can see whether they merely did a cut-and-paste job or approached the task anew. The 188-page book, What Matters? and What More?, gains its title from the two iconic essay prompts at Harvard and Stanford.

THOUGHTFUL CRITIQUES OF THE ESSAYS

Stanford can easily boast having the most difficult question posed to MBA applicants in any given year: In 650 words or less, candidates must tell the school what matters most to them and why. Harvard gives applicants ample room to hang themselves, providing no word limit at all, “What more would you like us to know as we consider your candidacy?”

One makes this unusual collection of essays powerful are the thoughtful critiques by the founders of two MBA admissions consulting firms, Jeremy Shinewald of mbaMission and Liza Weale of Gatehouse Admissions. They write overviews of each essay in the book and then tear apart portions by paragraphs to either underline a point or address a weakness. The book became available to download for $60 a pop.

As I note in a foreword to the collection, published in partnership with Poets&Quants, the essay portion of an application is where a person can give voice to who they are, what they have achieved so far, and what they imagine their future to be. Yet crafting a powerful and introspective essay can be incredibly daunting as you stare at a blank computer screen.

APPLICANTS OPEN UP WITH INTIMATE STORIES THAT SHOW VULNERABILITY

One successful applicant to Harvard Business School begins his essay by conveying a deeply personal story: The time his father was told that he had three months to live, with his only hope being a double lung transplant. had to undergo a lung transplant. His opening line: “Despite all we had been through in recent years, I wasn’t quite sure what to expect when I asked my mother one summer evening in Singapore, ‘What role did I play during those tough times?’”

For this candidate to Stanford Graduate School of Business, the essay provided a chance to creatively engage admission readers about what matters most to him–equality-by cleverly using zip codes as a hook.

60605, 60606, 60607.

These zip codes are just one digit apart, but the difference that digit makes in someone’s life is unfathomable. I realized this on my first day as a high school senior. Leafing through my out-of- date, stained, calculus textbook, I kept picturing the new books that my friend from a neighboring (more affluent) district had. As college acceptances came in, I saw educational inequality’s more lasting effects—my friends from affluent districts that better funded education were headed to prestigious universities, while most of my classmates were only accepted by the local junior college. I was unsettled that this divergence wasn’t the students’ doing, but rather institutionalized by the state’s education system. Since this experience, I realized that the fight for education equality will be won through equal opportunity. Overcoming inequality, to ensure that everyone has a fair shake at success, is what matters most to me.

HOW AN APPLICANT TO BOTH SCHOOLS ALTERED HIS ESSAYS

Yet another candidate, who applied to both Harvard and Stanford, writes about being at but not fully present at his friend’s wedding.

The morning after serving as my friend’s best man, I was waiting for my Uber to the airport and—as usual—scrolling through my phone,” he wrote. “I had taken seemingly hundreds of photos of the event, posting in real time to social media, but had not really looked through them. With growing unease, I noticed people and things that had not registered with me the night before and realized I had been so preoccupied with capturing the occasion on my phone that I had essentially missed the whole thing. I never learned the name of the woman beside me at the reception. I could not recall the wedding cake flavor. I never introduced myself to my friend’s grandfather from Edmonton. I was so mortified that before checking into my flight, I turned my phone off and stuffed it into my carry-on.

The Stanford version of his essay is more compact. In truth, it’s more succinctly written and more satisfying because it is to the point. By stripping away all but the most critical pieces of his narrative, the candidate focuses his essay entirely on his central point: the battle of man versus technology.

Even if you’re not applying to business school, the essays are entertaining and fun to read. Sure, precious few are New Yorker worthy. In fact, many are fairly straightforward tales, simply told. What the successful essays clearly show is that there is no cookie-cutter formula or paint-by-the-numbers approach. Some start bluntly and straightforwardly, without a compelling or even interesting opening. Some meander through different themes. Some betray real personality and passion. Others are frankly boring. If a pattern of any kind could be discerned, it is how genuine the essays read.

The greatest benefit of reading them? For obsessive applicants to two of the very best business schools, they’ll take a lot of pressure off of you because they are quite imperfect.

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How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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The Science of Strong Business Writing

• Bill Birchard

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

• Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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Sample Business School Essays

Studying business is a great way to gain valuable working experience across many industries. As such, many students decide to further their education with a degree in business. To help set your business school application apart from the others, having a stellar application essay can help tremendously. Before writing your own essay make sure you explore our sample essays to gather a few ideas and thoughts on how you can make your essay unique and engaging.

This section contains five business essay samples:

Business School Essay Sample One

Business school essay sample two, business school essay sample three, business school essay sample four.

• Business School Essay Sample Five

Watching my brother transform from a man who had lost his ability to walk to a man who can play basketball with my father kindled my fascination of the physical therapy world. The Bureau of Labor Statistics anticipates the field of physical therapy to grow faster than average in the upcoming years. I hope to join this field during an exciting time of growth, furthering the rehabilitation of those who have been injured.

Following graduation from ABC Business School, I intend to serve a marketing team in a local physical therapy company, such as Ridgeview Physical Therapy. My short-term goal is to lead a team, furthering success in the Ridgeview area. Due to the popular physical therapy company thirty miles from Ridgeview, much of the local population is unaware of the quality services Ridgeview Physical Therapy has to offer. I hope to increase visits by 40 percent in the first 5 years of my employment. My long-term goal includes extending the company’s reach into surrounding cities, and eventually beyond national barriers, becoming a global marketing manager.

I expect to gain skills and experiences from ABC Business School that will propel my short and long-term goals. I hope to develop an experiential and diverse learning experience and have the opportunity to interact with different groups of people to learn from their business insights and endeavours. From ABC Business School, I seek the tools and resources needed to further engage in my marketing knowledge, perform professional strategic analyses, and re-evaluate my past work experiences. I look forward to taking courses from Professor Jim. W. Reid, who has published the research of the success of Matthews and Marketing in his book, “Matthews Commerce,” which has helped me continue my career this far. I also look forward to taking the unique classes taught by Professor Rachel E. Davis, introducing me to the physical therapy world and enriching my business skills in that area.

When my brother’s car accident in 2011 caused immobility in his left leg, he never thought he would be able to play his favorite sport again. David Andrews, a 1994 graduate from ABC Business School, ensured that that would not come to pass. I spoke with Andrews about his journey, and he told me that it was through the opportunities and education he received from the professors and students at ABC Business School that helped him open his own practice. I hope to follow in Andrews’s footsteps. With the passion I have for the success of Ridgeview Physical Therapy, and the determination I learned from watching my brother, all I need to complete my goals is the knowledge available to me through an MBA at ABC Business School. I look forward to completing my career aspirations using the tools received from ABC Business School to contribute to my professional career.

The world of physical therapy is growing, and with my skills in marketing, I hope to grow the local Ridgeview services across the globe.

In this essay, the applicant is assigned to answer the prompt in approximately 500 words. The admissions officer expects a clear and concise essay that does not veer off the question and exemplifies quality writing, grammar, and punctuation. In questions similar to these, the admissions officers are looking for: Student’s understanding and knowledge in answering questions: The writer explains his short and long-term career goals, referencing the future of the career (Bureau of Labor Statistics) and quantifying his goals (Increase by 40 percent within the first 5 years). A deeper look into who the applicant is: Writer shares personal information that also relates to answering the question (brother in physical therapy). Make sure that any personal information you share does not veer off of the question that needs to be answered. Proper research on the school to adequately answer the second question: Student mentions names of professors who have demonstrated help in the past (professor’s business research book) giving credibility to the student that he believes they will be able to help him in the future. Avoid flattery and only speak of the school in a way that shows proper research and answers the question presented.

Nancy, the CEO of Jasmine Publishing House, bought me a coffee and told me I should invest in warm gloves as we sat down at a corner diner for what would be a game-changing business meeting. As the leading publishing house in Europe, Nancy informed me that JPH was interested in closing a multi-million dollar deal with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience.

As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine.

I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week.

Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look.

We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this branding with the design team, ensuring that it was able to blend well with their ideas and insights based on the first meeting with Nancy. I led the operation of the first issue to be published via JPH, supervising 30 employees.

After the issue was published, our sales increased by 42 percent in the first week. After leading the Zoelle team to a business deal close and a fresh start, I learned that with the proper leadership, a staff of varied talents, insights and opinions can work closely together to produce a magazine that continues to increase its sells each issue. My initiative helped provide Zoelle with its largest new contract that year, a $2 million deal. Customers from Europe and the United States commented with positive remarks on the new look, showing interest in the replacement of the former look, which had been being published for seven years.

After this leadership experience, I was able to see my potential as a leader. I can communicate effectively with all members of a group and help connect them with one another to make a larger picture. I protect my business discernment even against an upset crowd, and am able to properly persuade others to understand other perspectives. Through learning more about leadership every day with my work in Zoelle, I hope to continue to strengthen these abilities and witness the success they can bring to media production.

In this essay, the applicant was asked to detail her leadership abilities through the application of a relevant example. She was asked to do this in approximately 550 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to share leadership qualities with a relevant example: This writer shared leadership qualities of communication (brainstorming with different staffs and helping them connect their ideas together), listening (brainstorming and understanding staff concerns), delegating (ensuring each team did what was supposed to be done), and managing (managed and supervised a staff of 30) through the use of an example from her work with Zoelle Magazine. Proof of a potential growth in these leadership skills: The writer hopes to “continue to strengthen” her leadership skills. She provides examples of how she learned from previous leadership roles. How these skills will help further your career: The writer used an example from her current career and concluded her essay with a look into the potential of leadership in her field.

I looked across my celebratory cheesecake and beamed up at my new coworkers. I couldn't believe I had finally landed my dream job. All of the senior editors were having lunch in the cafe across the street from the bakery where the finance team and marketing team shared dessert. I had been hired as a budget analyst at my favorite magazine. My job was to work alongside the business manager to help create a more healthy marriage between the finance and marketing departments, thus improving our sales and workplace environment. On my way home, I reflected on my relief in finally having an exciting and secure career.

Just three months later, we met at the same bakery where I had celebrated my new job. Every department from our small, close-knit staff was present. As the publication manager began to tell us the news, I remember how our faces fell. Our publication company was going out of business, and every publication was to be shut down. She explained that they had tried to find another publishing company without success.

Not only did I feel as though I failed the company, I also knew that I, as well as the other 17 employees, was out of a job. We went back to our offices and packed up our things. Writers and designers were frantically calling around, asking for open positions. An employee from the finance department began tweaking his resume, and the marketing department apologized to the publication manager and editor-in-chief, who responded graciously.

I had to leave my apartment not long after losing my job. I stayed with a friend on the north side of town as I tried to find a job in a shrinking economic suburb. It took six months to find a position, and though I had to move and leave behind my dream, I found a new way to work toward my new dream.

From this experience, I learned the importance of adaptability. Only through my ability to embrace the change happening around me was I able to find a new job and start a new life with new visions and goals. Applying for my MBA would have sounded bizarre to the disheartened, homeless idealist who lost her dream. But now, after finding in me the strength to persevere, I am able to take what I learned from my previous job and pair it with what I learn from the university. This knowledge will help me ensure that the future companies I work with will not have to endure a similar fallout.

However, if there comes a time when I am again involved in a lost company, I know how to repair. I know how to restore.

In this essay, the applicant was asked to recall a challenging situation to which the writer overcame the boundaries. The writer was asked to do this in approximately 450 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to identify a challenging moment in her life: This writer uses a relevant example of a challenging situation, describing the challenge of losing a job, losing housing, and having to move to a different city. Examples of how the applicant overcame these challenges: The writer cites her “adaptability” as the reason why she was able to overcome this challenge. Instead of giving up, the applicant tells of applying for other jobs, even ones that were out of her comfort zone and in another city. Brief insights to what the applicant learned from the challenge: This writer learned how to maintain strength, perseverance and adaptability in challenging situations. The applicant tells of continuing the learning process in her MBA program and allowing it to help future companies.

“Gallery Furniture saves you money today!” As a child, these words rang out to me, sandwiched in between the episodes of Pokemon and Yu-Gi-Oh that I gleefully watched every Saturday morning. During commercial breaks, an older gentleman known as Mattress Mack would dominate all 24 inches of my cartoon box with his signature hundred-mile-per-hour pitch, reserved for sputtering off the praises of American-made furniture sold at affordable prices. Mattress Mack reigned as a household favorite in the Greater Houston area; in fact, my cousin and I made games out of memorizing his lines and spitting them out as fast as we could whenever his ads came on TV.

Mack’s distinctive elevator-pitch talking style stemmed from the financial difficulties he faced at the start of his career. At that time, Mack invested his entire life savings in a single ad that aired on two stations. While watching the ad himself, he grew unhappy with the producers’ work and ad-libbed a rapid pitch which would be later recognized as one of his greatest sparks of unconventional genius. Mack's unique re-branding has taught me to recognize the value of bootstrapping and developing creative solutions to solve problems.

Beyond his unorthodox sales strategies, Mack also had a heart that was truly the size of Texas. In August of 2017, Hurricane Harvey made landfall and caused $125 billion in damages, and several people that I personally know lost everything. While most of us worried solely about our own survival, Mack opened his two biggest showrooms and provided food to those who needed it most. His heroic actions eventually earned him his own day, August 26th, appropriately named Mattress Mack Day. He has inspired Houstonians just like me to pursue entrepreneurship opportunities that put social focus on the forefront.

As Harvey pummelled through the Gulf Coast, I noted the amount of devastation the hurricane has caused for our local automotive industry. This sparked an idea. As a passionate watchmaker and a car enthusiast, I partnered with my co-founder to create one-of-a-kind wristwatches from wrecked supercars with stories to match. A portion of each sale would then be donated to Habitat for Humanity to rebuild communities affected by natural disasters. My dream came to fruition, and over the last two years, the work I did has gained the attention of Mayor Turner, Capital One Bank, and various other notable individuals and organizations across Texas, Florida, Switzerland, and the UK. Born from a company bootstrapped with a $10,000 award from Capital One Bank, we are now projected to take in a revenue of $500k in the coming year.

Mattress Mack’s unconventional business approaches have taught me that tackling problems with limited capital yields the most innovative solutions and that the numbers, albeit essential, are not the end-all-be-all of a company. His ability to see equal importance in their lesser-noticed counterparts -the people his business serves and the community he resides in- are what sets him apart from traditional bosses as a truly effective leader. His actions have taught me that marrying unconventional problem-solving skills to a strong moral code is the key to greater personal success.

Business Sample Essay Five

Fuqua was the first business school I visited at the beginning of my application journey. No one in my family has ever attended college, let alone business school, so my visit opened a new world of opportunity for me. I sat in the auditorium with 300 other Management Leadership for Tomorrow (MLT) fellows soaking up facts about Fuqua’s collaborative culture, global perspective, and distinguished faculty. My most vivid memory of the experience was at the end of the first day when the Black and Latino MBA Organization (BLMBAO) came on stage and helped me understand what it truly means to be on “Team Fuqua.” Dancing, cheering, and wearing their Blue Devil gear, the students made it easy to see a cohesive community for students of color – one that I have not felt so palpably at any other business school since. As I sat in that auditorium, I began to imagine myself as a part of “Team Fuqua,” and after the visit I became more confident that there was a place for me at Duke. For these reasons, I am seeking a spot in the entering class of 2022.

Post MBA, I plan to work as a Product Manager in an innovative digital healthcare company focused on using technology to transform patient care. Specifically, I would like to work in wireless tech and data analytics focused on chronic disease management similar to Twine Health, a platform integrated into patients' Fitbits to monitor diabetes-related vitals. In preparation for a career in healthcare, I plan on being a part of Fuqua’s Health Care Club (HCC). I look forward to contributing to this community through my perspective in healthcare consulting as well as my experience in the health insurance marketplace. By participating in the HCC, I will leverage the insight from 2nd year students as I navigate the healthcare recruiting process during HCC life line sessions. In time, I hope to return the favor by helping new students navigate recruitment, coursework, and life in Durham. Particularly, I am excited to gain valuable insight into the healthcare industry through programming coordinated by HCC such as the Duke MBA Health Care Conference and panel discussions throughout the year. HCC will not only provide me the knowledge and professional aptitude for a meaningful career in the healthcare sector, but will also grant me a life-long network of Fuqua healthcare leaders. To further promote health, I want to take part in the Fuqua Running & Triathlon Club. As a cross country athlete in high school and college, I look forward to exploring the Raleigh-Durham area and sharing my love of running.

Beyond my involvement in the Fuqua healthcare community, I also plan to join BLMBAO. It is very important for me to be part of a collective of leaders of color that empower each other to reach their full potential in business. For this reason, I am interested in joining the leadership cabinet of BLMBAO and shaping events such as the MBA Minority Business Conference. I want to continue BLMBAO’s work of increasing the visibility of underrepresented minorities, engaging Fuqua on issues of race and inequality, and being an advocate for women of color in business. For example, as a Fellow and alumna of MLT, I will commit myself to building a pipeline for Latina prospective Fuqua MBA students. This will include holding workshops that focus on the application process and challenges specific to Latinas in management.

In the end, Duke is the ideal place for me to become the business leader I know I can be. The opportunities in healthcare at Fuqua with HCC in conjunction with the school’s close proximity to the research triangle are second to none. A Fuqua MBA will give me the opportunity to learn, grow, and lead among lifelong friends. As a part of the incoming class, I will continue to learn more about Fuqua and expect that the “Team Fuqua” spirit will stand out in all of my interactions within the larger community. Just as BLMBAO students inspired me on my first day at Fuqua, I hope to one day inspire a young Latina professional setting her sights on business school.

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How To Ace Your Business Studies Essay

Business Studies students, this one’s for you ! By now, you’ve probably recognised that Business Studies is a rewarding subject, providing you with a greater understanding of how the economy functions and gaining base-level business knowledge. As part of your Business Studies exam, you will be asked to write an essay. Your Business Studies essay is an opportunity to contextualise your business knowledge in the real world. Your examiner will want you to demonstrate your knowledge about contemporary business theories, as well as analytical skills, critical thinking and problem-solving abilities. 

Today we will share with you how to ace your Business Studies essay. We will provide practical essay-writing tips and specific keywords to look out for when reading the essay question. By following our guidelines, you will be able to write a Business Studies essay that is well-structured, compelling and insightful. 

Before we begin, we highly recommend practicing! As part of your exam preparation, practice writing essays. Use the example essay questions provided at the end of this post, follow the prompts, so you understand the requirements. You will begin to feel more comfortable and confident, and ultimately set yourself up for success before you even begin writing your Business Studies exams!

Understand the question

The first step to writing a captivating Business Studies essay is to pause, carefully read the question and take time to understand what you are being asked. We recommend underlining the verbs in the question to fully grasp how to proceed. Examine the exact wording so you can work out the approach you need to take.  

Here are some verbs to look out for:

There are two types of essay questions you could be asked:

• Case study - This is where you are asked to write an essay on a business or situation. 
• Discussion - This is where you will be required to discuss a specific topic. You will need to review key arguments and provide reasons for and against each one. 

Make an essay outline

An essay outline will enable you to create a more organised essay, include a range of points and avoid repetition. You will also be able to evaluate the question more thoroughly and provide a well-thought-out argument. 

Begin by listing, brainstorming or mind-mapping all your thoughts. This is called a ‘brain dump’ and will allow you to clear your mind of all the essay-related thoughts whirling around in your brain. By getting all your thoughts on paper, you will be able to start crafting a compelling Business Studies essay in a more structured manner.

Create your essay plan

The next step to writing an engaging Business Studies essay is to construct your essay plan. This will help you to organise your main arguments and ideas so you can present them in a logical sequence when you begin writing. Glance at your list, brainstorm or mind-map and select the points you wish to include in your essay. Write out your key points that you wish to include in your introduction, main body and conclusion. During this process, you will spark off new ideas and begin to digest and analyse the information you have gathered. 

Write your essay

Introduction.

Begin your Business Studies essay by outlining your understanding of the essay question and commenting on how you plan to address it. This is where you present your thesis statement of claim which will determine the contents and direction of your essay. Define the objectives of the essay and set out exactly what you are reaching a conclusion for. This is a good place to include definitions of business terms if you wish to do so. 

Main body and discussion

Use the main body of your essay to provide a detailed analysis of the topic. Make sure you have critically examined different viewpoints to provide a robust debate, covering reasons for and against the presented argument. In case study essays, this is where you provide evidence to support the arguments or main points you raise. 

A well-written essay includes a conclusion that has been reached by logical reasoning. Use this space to concisely pull together the main points in your discussion, explicitly stating your viewpoint as the final result. You should not mention any new arguments in your conclusion, as this is the space where your existing thoughts culminate. 

Essay writing tips

There are two key elements to standing out when writing an essay: paragraphs and connective phrases. 

Here’s how to use both:

• Paragraphs are useful because they signal to your examiner that you are moving onto a new point. This will also encourage you to avoid repetition! Each paragraph forms a building block, which forms part of your entire essay. 
• Connective phrases will keep you focused on the question. Phrases like “this means that” or “this will impact the business” introduce your analysis, and phrases like “this is of crucial importance because” or “other factors to consider are” introduce the evaluation. 

Bonus: Don’t focus solely on knowledge at the expense of your evaluation and analysis. Your examiner is looking for proof that you understand the topic at hand and are able to expertly evaluate and analyse the content, not just what you know. 

Edit and proofread

Always check your essay for spelling, stylistic errors, grammar and punctuation mistakes before completing the task. 

Here are some questions to ask yourself as you edit and proofread your essay:

• Have I answered the essay question?
• Is my essay presented in a logical order?
• Is the content accurate and relevant?
• Have I supported my main points with arguments and examples?
• Is my language clear and concise?
• Is my spelling and punctuation correct?

Example questions

Here are five essay questions extracted from actual Business Studies exams. You can use these to practice writing Business Studies essays as you prepare for your exams. 

Describe the principles of ethical and professional behaviours. Evaluate the issues that pose challenges to the business environment in terms of ethical and professional behaviour and comment on its application in the business enterprise.

The human resources manager is responsible for compiling the job description and job specification. Suitable candidates can be recruited internally using various recruitment sources. The interviewees should be familiar with their role during the interview. Businesses must ensure that the employment contract complies with the legal requirements of the employment. 

Write an essay on the human resources function in which you include the following human resources activities:

• Outline the differences between job description and job specification. 
• Discuss the impact of internal recruitment on a business. 
• E xplain the role of the interviewee during the interview. 
• Advise businesses on the legal requirements of the employment contract. 

The National Credit Act (NCA), 2005 (Act 34 of 2005) provides a framework to regulate the credit market. It protects the rights of consumers and provides guidelines on how businesses should comply with this Act. Businesses may face penalties for not complying with the National Credit Act. 

Write an essay on the National Credit Act in which you include the following aspects:

• Outline the rights of consumers in terms of the National Credit Act. 
• Discuss the impact of the NCA on businesses. 
• Explain ways in which businesses could comply with the NCA. 
• Advise businesses on the penalties they may face for non-compliance to the Act. 

Investing in fixed deposit provides investors the opportunity to decide whether they want to receive simple interest or compound interest. Investors must also consider various types of shares before making investment decisions. Some invest in companies that are listed on the Johannesburg Securities Exchange (JSE).

Write an essay on investment securities in which you include the following aspects:

• Outline the differences between simple interest and compound interest. 
• Explain the advantage of a fixed deposit as a form of investment. 
• Discuss any three types of shares. 
• Advise businesses on the functions of the Johannesburg Securities Exchange (JSE). 

Jake wants to target a new BEco Bottle at sports people and needs to increase production. He is considering two options to achieve this:

• Outsource production of the sports bottle to India. 
• Use hire purchase to buy the new equipment to manufacture the sports bottle in his existing factory. 

Analyse the effect of each of these two options for the business. 

Evaluate which of these two options will have the bigger impact on the future success of the sports bottle.

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Business Writing Style Guide

(2 reviews)

John Morris, Oregon State University

Julie Zwart, Oregon State University

Copyright Year: 2020

Publisher: Oregon State University

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by April Asbury, Instructor, Radford University on 7/4/23

The "Table of Contents" is clear and easy to navigate. Key terms are boldfaced and clear, but a glossary and index would be helpful. (For example, the text mentions "SWOT" multiple times before actually defining the acronym.) read more

Comprehensiveness rating: 3 see less

The "Table of Contents" is clear and easy to navigate. Key terms are boldfaced and clear, but a glossary and index would be helpful. (For example, the text mentions "SWOT" multiple times before actually defining the acronym.)

Content Accuracy rating: 5

As an English instructor and editor, I am not experienced enough with some of the models and strategies for data analysis included to evaluate them thoroughly. I would appreciate seeing evaluations from more experienced business teachers and students.

Relevance/Longevity rating: 5

Unlike some popular business writing textbooks, this style guide is stripped down the essentials. The writing process and assignments are usually treated in a more general way, without as many references to current events and brand names as textbooks I used in the past. Too much concern with keeping "hot" and "current" references can date a book quickly. (Just consider how much Twitter has changed as a business!) This text should be easy to keep current,

Clarity rating: 4

The authors' language is clear and accessible. Important terms are in boldface and usually defined or clarified with text and illustrations.

Consistency rating: 5

The language, voice, and framework seems to be consistent.

Modularity rating: 5

Titles, subtitles, and text-block sidebars should make this work easy to skim, assign sections, and highlight key information.

Organization/Structure/Flow rating: 5

The "Introduction" lays out some important expectations, followed by sections on "The Writing Process," "Writing Essentials," and a selection of models. While this layout would still benefit from a glossary and index, the topics are clear and logically presented.

Interface rating: 4

I tested the online version, as well as the downloadable pdf. (The formatting looks more clean and consistent online.) Navigation is quick, easy, and clear, with embedded hyperlinks working as expected. A minimum of graphics should make this roll smoothly even on a small screen.

Grammatical Errors rating: 3

Some "picky" grammatical issues include unclear references (a lot of "it happens" going on), periods outside quotation marks, occasional comma problems, and other issues. Take this quotation, for example: "Pronouns- 'it’s [sic] shares' refers to Apple’s shares" (70), A "Grammar" section is included.

Cultural Relevance rating: 4

Created as a guide for native- and non-native English speakers, this text stresses that conventions in business writing will change depending on culture and location. This distinction is an important one, and students should understand expectations will change, not just due to a corporation's culture, but within different countries and writing for different cultural audiences. While this element could be highlighted a bit more, possibly with additional examples, these differences are absolutely crucial for business writing students in a global market.

This text would be an excellent contender for an introductory text on writing business reports. Don't expect thorough guides to business letters, memos, or other forms of communication; expect a review of Bloom's Taxonomy, advice on prewriting, and the importance of analysis. For more advanced classes, you may need a more thorough text--for example, advanced writers in college are probably sick of the five-paragraph essay structure. However, if you need a clear, quick handbook for writing brief reports and essays, with attention to language and critical thinking skills, this could be a good place to start.

Reviewed by Susan Waldman, Associate Professor, English, Leeward Community College on 3/26/21

This text covers all aspects of the writing process from brainstorming to revision to formatting, with an emphasis on the writing specifically needed for business students in order to write business reports. The TOC is very complete, including... read more

Comprehensiveness rating: 5 see less

This text covers all aspects of the writing process from brainstorming to revision to formatting, with an emphasis on the writing specifically needed for business students in order to write business reports. The TOC is very complete, including links for every section so that the student can easily jump to whatever is needed or assigned. One aspect that I especially appreciated was making the connection between essay writing, which the student might already be familiar with, and business report writing, the subject at hand. In particular, there was a chart included with comparisons of style and formatting between academic writing and business writing. Although business writing includes many other types of products, such as memos and letters, the concepts and practices included in this text are applicable across the board. The examples offered will no doubt mirror concepts being included in their Management courses, making this text a good companion for those classes.

The text seemed error-free and unbiased to me.

This is an invaluable resource for today's business students who are making the writing transition into the specific style needs of their discipline. A revision history is included at the end of the text, indicating that the authors are continuously reviewing the text for errors and made revisions as of November 2020. The inclusion of business concepts in the examples section will directly connect the writing process to the students' business courses.

Clarity rating: 5

The writing style of the text reflects the authors' stand that business writing is clear and concise, with a directness not typically found in academic writing. Topic headings such as, "What is good writing?" or "What does this mean?" help guide the students to answers to frequently asked questions, including a thorough explanation of what a counterargument is, among many other relevant topics for the beginning business writer.

Terms are explained, reviewed, and referenced from section to section.

The thoroughness of the TOC allows for the assignment of specific sections, including exercises and writing samples.

Extremely well-organized.

Interface rating: 5

I found no interface issues.

Grammatical Errors rating: 5

I found no grammar errors.

Cultural Relevance rating: 3

The text uses examples I consider culturally neutral, focusing on process rather than content.

As a professor of Business Writing at a community college, I will select sections of this text appropriate to beginning writers, but I can also see how the more advanced sections would be appropriate for a 4-year program. At the freshman/sophomore level, all of the general writing process chapters will be very useful to guide my students from academic writing to business-appropriate writing for reports. The concepts of concision, persuasion and clarity can be applied to all types of writing assignments.

Table of Contents

• Introduction
• The Writing Process
• Writing Essentials
• Writing and Business Models
• Feedback and Grading

Ancillary Material

About the book.

It is the goal of this book to help students do the following: • Apply basic concepts for effective and concise business writing. • Compile a well written report acceptable within a business context. • Follow a writing process designed for business students. • Demonstrate critical thinking, reasoning, and persuasion. • Communicate in writing using a business model. • Apply resources for improving business writing skills.

About the Contributors

In 2009, John Morris transitioned from a three decades long career in private industry to teach at OSU; his first course incorporated the university’s Writing Intensive Course (WIC) requirement, for the College of Business. As a stipulation of its accreditation process, AAC&U requires that each college have a WIC that teaches students how  write in the profession . Having worked extensively with recent college graduates in private industry, John had some very specific ideas about what was needed to write for business, but he found little in existence in the way of universal business writing standards beyond academic writing guides. During the interim nine years of teaching WIC, a variety of undergraduate and graduate courses, and collaborating with other business instructors and professors, he developed a variety of job aids to help students write for business.

Julie Zwart is an instructor in INTO Oregon State University’s Graduate Pathway program. The Pathway program was established in 2008 to provide language, culture, and academic support for international students as they transition into their masters programs at OSU. Julie began teaching at INTO OSU in 2014, and shortly after worked on a project to redesign a foundational MBA pathway course, which is how she met John. Later she worked with him as co-instructor in the MBA Pathway teaching writing and analysis. Over the course of working together and assessing the needs of students in terms written communication for business purposes, the two undertook creating this writing textbook.

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Business Essay Format: Types, Examples, & a Writing Guide

Business essay format implies many details that are equally important to consider. Start with defining a business research paper type and then go deeper into the details of the work.

We offer to follow this proven algorithm. Take simple steps to make business management essay writing easier:

• First, let’s figure out the main challenges of business essay
• Second, get familiar with the methods you can use for your essay about business.
• Then, follow the steps necessary for writing a good quality paper.
• Finally, check out the real business essay examples we picked for you.

⬇️ Don’t waste time – all of this is below! ⬇️

🏁 Business Paper Format

• 📑 Business Paper Types
• ✍️ How to Write a Good Paper
• ⏲️ After You Wrote Your Paper

✨ Business Essay Examples

The Business essay format requires an analytical description of a specific situation in the market. Depending on the assignment, a student shall provide a way to explain, improve, or stabilize the situation.

During your studies, you will be asked to write essays about business many times. Even if management and finance are not your key subjects.

Students intending to link their careers with ventures and management are assigned more specific research papers about business (business plans, marketing analysis, and description of the business environment). In such a way, they can train their strategy-planning skills and global vision.

Research Paper about Business. Main Challenges

• Undefinable focus group size. If business research does not consider a vast target audience, its results may be inaccurate. Meanwhile, only budget and time determines how many people will be surveyed. Nobody knows how many is enough or too few.
• Biased population. The people surveyed in the course of business research may have the same background and income level. The researcher shall address different groups of people to see the whole picture.
• High cost. Some business research requires much investment. In particular, this statement is valid for long-term analysis that explores business cycles. But there are many NGOs and international organizations that offer grants to projects with a feasible business proposal.
• The research quickly outlives its usefulness. The modern world evolves exponentially. For business ideas, two-year-old research data is desperately outdated.
• Low precision of findings. Research papers about business are based on assumptions. It is possible to study the current situation, but no predictions are 100% accurate.

📑 Business Research Paper Types

Business research is a valuable source of detailed information on all business levels. Its findings are crucial for the development of an enterprise and its return on investments. The research helps establish the goals, find the weak points, and test a venture’s opportunities. There are multiple types of research in business.

Let’s dive in!

Business Research Paper. Quantitative Methods

Survey-based research.

Survey-based research involves asking questions through online polls, surveys, or questionnaires. Companies use this method to collect market data and make correct business decisions. Previously, marketing specialists surveyed people in person. Now they question the population online via mailout or social media.

There are four types of survey research. The first two of them focus on the time frame. The last two differ by the purpose and do not emphasize statistical accuracy.

• Cross-sectional surveys gather data from the audience at a selected point in time.
• Longitudinal surveys collect data from the audience across a long period to understand how the respondents’ behavior changes throughout the given period.
• Explanatory surveys collect ideas and insights for business challenges.
• Descriptive surveys explore the public opinion, typical behavior, or attitude of a group of people.

Correlation Analysis

Correlation analysis is done to understand the co-dependence between two or several entities. In methodology, it is similar to a cause-effect study. But the results of correlation analysis are not conclusive. They require qualitative research or descriptive conclusions. The main features of correlation analysis are:

• It establishes the relationship strength between two numerical variables.
• The result is formulated as a positive (strong or weak), a negative, or no relationship.
• It is usually calculated in percentage.

Experimental Research

Experimental research intends to prove a theory. It is useful in exploring the consumer’s behavioral traits and finding out the possible ways to increase revenue. The researchers watch a focus group that undergoes the predesigned scenarios. Later they analyze the audience’s typical and divergent behavior to use the knowledge in improving their business.

• It consists of a hypothesis, a variable that the researcher manipulates, and a set of evaluated variables.
• Experimental research is done in a controlled environment.
• The results can be used in a cause-effect study.

Cause-Effect Study

Cause-effect study shows which factors are the cause and which are the consequences. It is planned and structured, which makes its findings conclusive. The researchers select a set of variables and apply mathematical analysis to their evolution in time.

More than often, this study is the next step to experimental research. Having determined the relationships between the variables, researchers can predict their future development. These are the most typical features of a cause-effect study:

• It is quasi-experimental research.
• It uses experimentation to find if a relationship between factors is causal or they are not related.
• There are always dependent and independent variables, so the main challenge is to consider all the elements.

Business Research Paper. Qualitative Methods

Case study: research papers about business.

Case studies are the most wide-spread practice in marketing research. They provide insights into the client’s behavior and preferences. It is also the best way to explore the possibilities of a given product in the market.

A case study usually describes and explains the success or effectiveness of a product or activity. As well as allows analyzing their negative aspects.

• The researchers need to explain why they selected such or another case.
• The right selection of the point of view on the subject defines the efficiency of the study.
• Many companies publish their case studies on their websites to boast of their success and attract new clients.
• A case study investigates a fact in a real-life context to find trends.

Online Research Paper about Business

Researchers find literature sources online, analyze their relevance to the given problem, and compare it. This comparison makes online research a semi-qualitative method as it requires ranging the materials by their importance. Still, it is a collection of secondary data, and one shall be very selective about the resources.

• Online research consists of analyzing available materials at libraries, annual reports, company listings, etc.
• The advancement of online databases has made this method the quickest and simplest one.
• It can be used at the initial stages of more in-depth investigations, like cause-effect or experimental studies.

Website Visitor Profiling

The method is also called website intercept surveys. It has emerged in recent years as thousands of new companies appear on the market.

Enterprises need to find out which of their website visitors are potential clients. They place client surveys right on their websites to collect direct feedback. Another source of visitor profiling is website analytical information. It shows the number and frequency of visits, returning clients, and which data they consume the most.

These are the main features of the profiling:

• It provides companies with extensive comprehension of who visits their website and why. No business can succeed without knowing their clientele!
• Most survey questions are about client satisfaction, path, and intentions.
• The demographical profiling follows all the statistical laws. That is why the more people answer the survey questions, the more accurate the results become.
• The researchers can explore user experience with the website and analyze questions and answers on more global client-related issues.

Interviews are similar to surveys, with the only difference in the depth of answers. Interviews allow clients to give open-ended responses, express themselves, and share their experience of dealing with the company.

Interviews are perfect for finding a solution to a question that could not be answered through quantitative research. For example, why a particular group of clients avoids purchasing certain goods.

• Extensive answers are a benefit, as they provide more accurate and personal information than standardized questionaries. But they are also a drawback, making feedback analysis a lengthy and resource-consuming task.
• The method is highly effective in collecting in-depth information on personal opinions, preferences, and experiences.
• For business research purposes, interviews contain the same set of questions for all the clients. It facilitates processing the answers.

✍️ How to Write a Good Business Research Paper

Conduct a primary research.

It is the broadest stage that encompasses all the possible sources, including social media posts and blogs. Not only research materials contain the information that is essential for a business.

Go beyond the boundaries!

Sometimes, unexpected insights wait in the most unexpected places. If your subject area involves the human factor, ask your friends and relatives what they think about the topic. It happens that people who are distant from your research issues show the most realistic view of things.

Literature for Your Business Essay Writing

This step is required to generate ideas and decide which information you are going to use. The latter will help you when choosing a topic and outlining the structure.

Review the books, guidelines, reports, and journals on the subject matter. Soon you will learn that not all its aspects are equally covered in the literature. Make a note of the most and the least accessible and reliable literature.

Most research, including business one, starts with a literature review part. To write something new, you should know what has been written by others and build your paper.

Choose Your Business Essay Topic

Avoid selecting topics that are insufficiently discussed in the literature (you have noted them in the previous step). Still, if you have much to write on the poorly covered topics, it is your advantage, and you will meet less competition.

If you have too few options, conduct brainstorming. Write down everything that comes to your mind, then cross out the weakest versions until the best one is left.

You can as well use the list of topics on the most perspective spheres in business .

Outline Your Business Essay Structure

The structure of all essays about business varies enormously according to the subject field, expected length, writer’s qualification, and research purpose. Still, some sections remain in all of them. The following paragraphs are the crucial parts that you can use as a template.

• Introduction. If you doubt how to write a business essay introduction, write it after the background information. Summarize the critical idea and comment on how you will address it. You can add definitions of terms you will use in the essay. Conclude the introduction with a thesis statement. It should consist of a sentence or two that concisely represent the purposes and scope of your paper.
• Literature review. This section describes any available background information you consider relevant to the title of your essay.
• Findings or analysis. If you write a research paper, this part discusses the results of your research. For a business essay, dedicate this section to analyzing the literature from the previous paragraph or the given business situation.
• Conclusion. Start with reiterating the main points of your findings. Then draw a logical conclusion of these points. Make your point of view transparent to the reader. Finally, give some recommendations for further study of the subject matter.
• Bibliography. The citation style determines the rules of this part.
• Appendices . Insert here the supporting materials (graphs or charts) that are too large to be included in the main body.

⏲️ After You Wrote a Business Paper

Edit & proofread.

The difference between proofreading and editing is the level of text taken into account for each check and correction. You edit words (spelling) and sentences (grammar, punctuation, and syntaxis). Meanwhile, you proofread the entire paper, verifying its logical flow, overall focus, and organization.

For this reason, put your work aside for a day or two before you start proofreading it. Try to read it as if it was for the first time. If you have to read something several times to understand, change that part or delete it. Eliminate all the unnecessary filler words.

Use Our Business Paper Checklist

Here’s a very helpful checklist with the aspects necessary for a good research paper. Go through the questions below and make notes on what needs to be revised.

• Does the title of your paper match the thesis statement and conclusion?
• Does your business essay follow a logical order?
• Are all the numerical examples taken from reliable sources, and are they up-to-date?
• Is the topical sentence at the beginning of each main body paragraph supported by what follows it?
• Are there references to all the used sources?
• Are there sources in your bibliography that you never referenced? (If yes, delete them)
• Is the language academic and easy to understand?
• Is the spelling, grammar, syntaxis, and punctuation correct?

And the last thing we prepared for you! Ready-made business essays you can use for inspiration.

Check it out!

Although the possible business essay topics are endless, some are used more often for study purposes. Below you can find a list of the most popular issues with essay examples. Their format is valid for most universities.

International Business Essay

International business is a topical sphere of economic activity nowadays. Overseas environment, culture, and particular features of doing business are the issues that define success.

• Etihad Airways and Business Internationalization
• Company Internationalisation, Its Ways and Reasons
• Coca-Cola Company: International Marketing
• Apple Company’s Penetration Strategy in the Russian Market
• Internet Influence on International Marketing
• Cultural Differences’ Impacts on International Business
• Samsung Group’s Entry Modes into Global Market

Business Law Essay

Business or commercial law is a branch of civil law that deals with personal and public issues. Like any other human activity, this sphere is subject to strict rules and regulations. Their violation entails problems for both sides of a contract.

• Corporate Governance Models in the UK and the US
• Transparency in Kuwaiti Corporate Governance and Stock Market
• Apple Inc’s Supply Chain, Ethics, and Governance
• Corporate Governance Concept and Its Implications

Business Management Essay

Management is a technical task that requires logic, time-management, efficiency, leadership, and global vision. Managers do not produce any product of their own. Without them, no product will be created and sold as they function as the link between employees, suppliers, and clients.

• Product Development Life Cycle Phases
• Kitchen Fashionable Furniture Company’s Marketing Plan
• Unilever Company: “Dove” Brand Evolution
• BlackBerry Brand Management and Competition
• Alibaba Group: New Brand Strategy
• Business Transformation: Innovation, Creativity, and Design
• Business Research Methods
• Management Philosophies and Corporate Performance
• Global Business Management and Strategies

Business Ethics Essay

Business ethics is a traditional way of behavior that facilitates the implementation of business law. It establishes the acceptable forms of action in corporations and the market. It also promotes integrity within a company, facilitating its interaction with investors and consumers.

• Facebook’s Information Ethics and Privacy Issues
• Business Ethics, Corporate Social Responsibility, and Moral
• Enron Company’s Business Ethics
• Corporate Social Responsibility on Customers
• Ethics Program Development for Company
• Louis Vuitton Company Business Ethics
• Work Ethics Application and Protection
• Business Ethics and Ethical Decision Making
• Ethical and Moral Issues Influence on Business

We sincerely hope that this guide improved your understanding of how to write a research paper about business.

If something is still not fully clear, go through it again, try to find another angle of perception.

Remember that creativity is always welcome in any kind of writing, though be careful – don’t overdo it.

Below you can find additional sources that we recommend to read.

Breathe out and just do it!

🔗 References

• Business Research: Definition, Methods, Types, and Examples
• Guide for Writing in Business; Southwestern University
• Academic Writing in the Business School: The Genre of a Business Case Report
• Qualitative and Quantitative Research for Small Business
• HARVARD BUSINESS SCHOOL WORKING PAPERS COLLECTION
• Recent Papers in Business Management; Academia.edu

Research Paper Analysis: How to Analyze a Research Article + Example

Film analysis: example, format, and outline + topics & prompts.

How To Write An Excellent Business Studies Essay

Jul 4, 2021

Jul 4, 2021 | Blog

We all know that writing a killer business studies essay is challenging, even at the university level.

You must meet the requirements of every subject, and they are different for each one.

This makes it hard to write them reliably without failing!

However, there are specific components you should have in your essays if you want top marks from teachers .

Let’s look at some of these to avoid any problems with our future business studies essay!

Business studies students need to do well or risk getting bad grades on an assignment is to include their introduction paragraph as early as possible; don’t forget about how important it is!.

In other words, make sure when you’re talking about what type of paper and such- get straight into discussing why people might be interested in it.

Make relevant and supported arguments.

As an undergraduate in business studies, you need to produce essays that are well structured and formatted.

This process aims not only for your work to impress the professor but also for it read like a textbook or article so the reader can understand what was discussed from start to finish without any confusion.

One important aspect when writing these types of papers is providing references at all points where there’s information being presented .

Including theories, other sources (i.e., textbooks), and direct quotations/quotations paraphrased by others who have researched a topic previously published in journals, etcetera).

When producing content with good details such as this, backing up every point with credible material will create a strong business studies essay.

Reference cases studies.

A good essay will make your point clear and provide the reader with real-world examples to better understand what you are trying to say.

For example, a case study is a specific example of how theory or models in business studies work can be referenced for support within an argumentative essay .

The more complex concepts become more apparent when it comes time to defend them, and references help demonstrate understanding of a subject by providing context through experience from outside academia while still having credibility as academic research.

Answer the question.

It sounds like you need a strong work ethic, and we can help!

The best way to do well at university is to answer the question.

This point applies to business studies essays and any other subject.

In GCSE or A-Level courses, it might be okay if your essay skirted around the edges of a question without answering directly because that was all expected with these levels.

However, if you want success as an undergraduate student while studying for degrees such as Business Studies, make sure every word counts by carefully considering how each sentence helps develop answers to questions posed within them (or those assumed).

Writing about business can be challenging, and it’s all too easy to make a mistake.

You may have started with the best of intentions, but when you write your essay, there are many common mistakes that people often find themselves guilty of committing.

For example, suppose someone is trying to write an essay on how their company relates to social media.

In that case, they might spend time researching books to understand what type of information would work well within their paper before realizing they should probably start answering the question first!

Understanding the question is key to crafting a smooth and cohesive essay.

The best way to learn how?

Again and again, go back to it until you have an answer that satisfies all points raised in the prompt.

When writing your response, take care of what was asked for and what wasn’t said or implied; this will help ensure there are no gaps left unanswered by providing evidence from multiple perspectives, strengthening any argument made.

Help with Business Studies Essay is at hand.

There are many benefits to using the services of a professional essay writer, and EssayFreelanceWriters is here to help you succeed with any writing assignment – no matter what academic discipline.

Of course, every customer has different needs, so let us know how we can assist you in meeting your goals!

If there’s one thing that should never be overlooked when it comes to education, it’s essays!

Sometimes they might seem daunting or difficult but don’t worry – our professionals have got this covered for you!!

Through my engaging and informative blog posts, I aim to provide helpful tips on topics such as essay writing, research skills, and academic planning, empowering students to thrive in their academic pursuits.

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Business Essay Topics

A Comprehensive List of Unique Business Essay Topics

15 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you a student struggling to come up with a good topic for your business essay?

Choosing the right topic is crucial to the success of your essay. A well-chosen topic can make your paper stand out, while a poor choice can make it fall flat. It can be challenging to narrow down the options and find a topic that is interesting and relevant.

But worry not, we've got you covered! 

In this blog, we'll provide you with a comprehensive list of business essay topics that are sure to impress your professors. We'll cover everything from business ethics to trending topics. Whether you're an undergraduate, or graduate student, we have topics that will suit your level of study.

So, if you're ready to take your business essay to the next level, let's dive in!

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Business Management Essay Topics

If you're studying business management, you may be tasked with business essay writing. Here are some topics to help you get started:

• The role of effective communication in business management
• How to develop and implement successful business strategies
• The impact of leadership styles on organizational culture and productivity
• The benefits and challenges of global expansion for businesses
• The importance of ethical behavior in business management
• How to effectively manage workplace diversity and inclusivity
• The role of technology in modern business management
• The impact of environmental factors on business management decisions
• The benefits and drawbacks of decentralized decision-making in business management
• How to effectively manage change in the business environment

Human Resources Essay Topics

Human resources is a critical function in any organization, responsible for managing the recruitment, training, and retention of employees.  Check out the following HR essay topics for inspiration: 

• The importance of diversity and inclusion in the workplace
• Strategies for effective employee recruitment and retention
• The role of human resources in ensuring workplace safety
• How to manage conflict in the workplace
• The impact of technology on human resources management
• The importance of employee engagement and motivation
• The impact of employee benefits on job satisfaction and retention
• How to effectively manage remote employees
• The role of human resources in managing employee performance and development
• The impact of globalization on human resources management practices

Organizational Behavior Essay Topics

Organizational behavior is the study of how people interact within organizations. It covers topics such as leadership, teamwork, communication, and motivation. 

Here are some topics to inspire your writing: 

• The impact of leadership styles on organizational culture and employee behavior
• How to effectively manage conflict in teams and organizations
• The role of emotional intelligence in effective leadership
• The impact of diversity on organizational behavior and performance
• The importance of employee motivation and engagement in achieving organizational goals
• The impact of organizational structure on employee behavior and job satisfaction
• The role of communication in creating a positive organizational culture
• How to develop and implement successful change management strategies
• The impact of employee empowerment on organizational behavior and performance
• The importance of ethics and social responsibility in organizational behavior

Paper Due? Why Suffer? That's our Job!

Business Ethics Essay Topics

Business ethics refers to the moral principles and values that guide behavior in the world of business. It covers topics such as corporate social responsibility, sustainability, and fair trade.  Let’s take a look at business ethics essay topics to get you started:

• The importance of corporate social responsibility in modern business
• The ethics of business practices in developing countries
• The impact of globalization on business ethics
• The role of ethical leadership in creating a culture of integrity in organizations
• The ethics of outsourcing and offshoring
• The impact of environmental regulations on business ethics
• The ethics of marketing practices and advertising
• The role of ethics in supply chain management
• The ethics of executive compensation and corporate governance
• The ethics of data privacy and cybersecurity in business

Supply and Demand Essay Topics

The law of supply and demand is a fundamental concept in economics. It explains how the availability of goods and services and the desire for them determine prices in the market.

If you're studying economics, you may be asked to write an essay on a topic related to supply and demand.  

Here are supply/demand business essay ideas to consider for your next assignment.

• The impact of supply and demand on price stability in markets
• The role of elasticity in supply and demand analysis
• The impact of technology on supply and demand in modern markets
• The effects of government policies on supply and demand
• The role of advertising in shaping consumer demand
• The impact of income inequality on consumer demand and market outcomes
• The effects of globalization on supply and demand in different industries
• The role of consumer behavior in shaping supply and demand
• The impact of shortages and surpluses on market outcomes
• The role of the labor market in shaping supply and demand in the economy

Business Law Essay Topics

Business law covers the legal regulations and requirements that apply to business activities and operations. It is an important field for business students, and here are some topics for help: 

• The role of contract law in business transactions
• The legal requirements for forming a business entity
• The impact of intellectual property laws on businesses and innovation
• The legal requirements for protecting consumer privacy in business operations
• The role of antitrust laws in regulating competition and market power
• The legal requirements for workplace safety and health
• The impact of employment laws on hiring and termination practices
• The legal requirements for protecting the environment in business operations
• The role of international trade laws in shaping business practices and outcomes
• The impact of bankruptcy laws on business operations and reorganization

Entrepreneurship Paper Topics

Entrepreneurship is the process of starting and growing a new business venture. It requires a combination of innovation, risk-taking, and business acumen. Check out the following topics related to entrepreneurship: 

• The role of creativity and innovation in entrepreneurship
• The challenges and opportunities of social entrepreneurship
• The impact of government policies on entrepreneurial activity
• The role of entrepreneurial ecosystems in supporting new business ventures
• The importance of market research in developing successful business ideas
• The challenges and opportunities of international entrepreneurship
• The impact of technology on the entrepreneurship landscape
• The role of mentorship and networking in supporting new entrepreneurs
• The importance of financial management in entrepreneurship
• The challenges and opportunities of female entrepreneurship

International Business Essay Topics

International business is a complex and dynamic field that encompasses a wide range of issues related to global commerce and trade.

Let’s take a look at some potential essay topics: 

• The role of cultural differences in international business negotiations
• The impact of globalization on the international business landscape
• The challenges and opportunities of cross-border mergers and acquisitions
• The impact of international trade agreements on global business practices
• The role of international finance in supporting global business ventures
• The challenges and opportunities of international marketing and branding
• The impact of geopolitical factors on international business operations
• The role of corporate social responsibility in global business practices
• The challenges and opportunities of emerging markets in international business
• The impact of digital transformation on international business models

Value Essay Topics

Values are the guiding principles that shape our beliefs, actions, and attitudes towards life. In business, values play an essential role in defining a company's culture, ethics, and identity. 

If you're looking for value essay topics, here are some ideas to inspire your research and writing:

• The importance of ethical values in business decision-making
• The role of values in shaping company culture and employee behavior
• The impact of shared values on team collaboration and productivity
• The relationship between personal values and career success
• The role of social and environmental values in sustainable business practices
• The importance of values-based leadership in creating a positive organizational culture
• The influence of cultural values on international business operations
• The role of values in shaping consumer behavior and brand loyalty
• The impact of technological advancements on traditional values and ethical frameworks
• The intersection of religious and secular values in the workplace

Argumentative Business Essay Topics

Let's take a look at some argumentative essay topics for business students:

• The pros and cons of remote work for businesses and employees
• The ethical implications of using artificial intelligence in business decision-making
• The impact of social media on consumer behavior and brand reputation
• The effectiveness of traditional marketing vs. digital marketing strategies
• The role of government regulation in business operations and profitability
• The benefits and drawbacks of globalization for businesses and economies
• The impact of minimum wage laws on small businesses and their employees
• The ethics of corporate social responsibility and philanthropy
• The effectiveness of diversity and inclusion initiatives in the workplace
• The role of unions in protecting the rights and interests of employees

Persuasive Business Essay Topics

Here are 10 persuasive business essay topics to inspire your business essay writing:

• Should companies be required to disclose their carbon emissions and environmental impact?
• Should employers offer unlimited paid time off for their employees?
• Should businesses be allowed to pay employees less than a living wage?
• Should companies be required to offer equal pay for equal work, regardless of gender or race?
• Should corporations be held responsible for the social and environmental impact of their supply chains?
• Should businesses be required to prioritize sustainability in their operations and products?
• Should employers be allowed to monitor employees' social media activity outside of work?
• Should businesses be required to offer mental health services to employees?
• Should companies be allowed to patent and profit from genetic engineering and biotechnology?
• Should businesses be required to disclose the diversity of their leadership and staff?

Business Extended Essay Topics

Let's explore some extended essay topics for business students:

• An analysis of the impact of corporate social responsibility on shareholder value
• The effectiveness of leadership development programs in improving business performance
• An investigation of the relationship between workplace diversity and organizational performance
• A case study of a successful corporate turnaround strategy
• An analysis of the impact of technology on the future of work
• An investigation of the factors that contribute to successful mergers and acquisitions
• A comparative study of the marketing strategies of two competing companies in the same industry
• An examination of the role of corporate governance in preventing corporate scandals and failures
• A study of the relationship between employee engagement and customer satisfaction in service industries
• An analysis of the effectiveness of performance management systems in improving employee performance and motivation

Business Essay Topics For College Students

Here are some business essay topics for college students:

• The impact of social media marketing on consumer behavior
• The challenges and opportunities of e-commerce in developing countries
• The effect of workplace diversity on organizational performance
• The ethics of corporate social responsibility
• The impact of globalization on small businesses
• The importance of supply chain management in business operations
• The use of big data in business decision making
• The challenges and benefits of implementing sustainable business practices
• The role of innovation in driving business growth and success

Essay Topics For BBA Students

If you're a BBA student struggling to select a topic for your assignment, we have some inspiring topic ideas for you.

• Exploring ways to make the workplace more inclusive for people with disabilities.
• Strategies for reducing psychological pressure in the workplace.
• Developing effective short and long-term goals for business success.
• Analyzing the effectiveness of a thesis statement in a business essay.
• Discussing a business concept that does not work and exploring alternative solutions.
• The group training and cons of ai based technology in job analysis: A comparative study.
• Examining the impact of massive changes in an unethical business environment on employee morale and company reputation
• An analysis of the business strategies used to select a higher demand for products aimed at children in the toy industry
• How can companies create a supportive work environment for people with disabilities and reduce psychological pressure in the workplace?
• Storage and cons of AI-based technology in job analysis: A critical analysis of its impact on job roles and responsibilities.

Business Essay Topics IELTS

Here are business essay topics for IELTS:

• How has globalization affected the way businesses operate?
• Discuss the impact of social media on modern businesses.
• Should companies prioritize profit over social responsibility?
• In what ways can small businesses compete with large corporations?
• Evaluate the effectiveness of different leadership styles in business.
• Discuss the advantages and disadvantages of remote work for businesses.
• Should businesses be allowed to collect and use personal data for marketing purposes?
• Evaluate the impact of e-commerce on traditional brick-and-mortar stores.
• Discuss the role of government regulation in promoting ethical business practices.
• Should businesses prioritize sustainability over economic growth?

Interesting Business Essay Topics 

• The impact of social media on consumer behavior: A case study of Instagram.
• Exploring the role of emotional intelligence in leadership effectiveness.
• The ethics of corporate social responsibility: A critical analysis.
• An investigation into the challenges of managing virtual teams in the 21st century.
• The impact of globalization on small businesses: Opportunities and challenges.
• The role of corporate culture in driving business success: A case study of Google.
• How to effectively manage workplace diversity: Strategies for creating an inclusive workplace.
• An analysis of the factors contributing to successful entrepreneurship in the tech industry.
• The impact of e-commerce on traditional brick-and-mortar businesses.
• The role of innovation in driving sustainable business growth: A case study of Tesla.

Trending Business Essay Topics for Exam- 2024

With the business landscape constantly evolving, it's important to stay up-to-date with the latest trends. Here are some trending business essay topics to help you ace your upcoming exam.

• The impact of COVID-19 on small business management and entrepreneurship
• The role of emotional intelligence in effective leadership and management
• The importance of effective communication in business organizations
• The impact of e-commerce on traditional retail business models
• The role of innovation and creativity in business success
• The impact of organizational culture on employee motivation and performance
• The challenges and opportunities of managing a diverse workforce
• The impact of corporate governance on business ethics and social responsibility
• The role of supply chain management in achieving competitive advantage
• The challenges and benefits of implementing a sustainability strategy in business operations

Trending Business Essay Topics for Assignments

Take a look at thelatest business assignment topics for your next asdsignment: 

• The top reasons why outsourcing is obligatory in the fashion industry: An analysis.
• Addressing the racial bias factor in the field of supply and demand: Challenges and solutions.
• The importance of having a correct perception of job objectives.
• The benefits of free online promotion for video games.
• The impact of work environment on employee productivity and job satisfaction.
• Top reasons why outsourcing is becoming obligatory in the fashion industry.
• The impact of remote work on productivity and work-life balance
• Analyzing the strategies of successful startup companies in today's market
• The role of social media marketing in the growth of small businesses
• Examining the ethical concerns of data privacy in the digital age

Small Business Essay Topics

• The impact of technology on small business growth and success.
• The role of entrepreneurship in small business development.
• Analyzing the challenges faced by small businesses in accessing funding and financing.
• How to effectively market a small business on a tight budget.
• The importance of creating a strong brand identity for small businesses.
• The benefits and drawbacks of small business franchising.
• The role of social media in the success of small businesses.
• The impact of government regulations on small businesses.
• The importance of customer service in small business success.
• The role of small businesses in economic growth and development.

How to Pick a Business Essay Topic That Stands Out

Follow these steps to choose an ideal topic for your business essay:

Step 1: Understand the Assignment Requirements Before selecting a topic, make sure you understand the assignment requirements. Consider the length, format, and scope of the essay to help guide your topic selection.

Step 2: Brainstorm Ideas Think about your own experiences, interests, and knowledge in the field of business. Brainstorm a list of potential topics that align with the assignment requirements.

Step 3: Research Current Business Trends Research current events, news articles, and emerging trends in the business world. Consider how these trends relate to the assignment requirements and incorporate them into your topic ideas.

Step 4: Narrow Down Your List Review your list of potential topics and identify the ones that stand out the most. Consider which topics you have the most knowledge and passion for, as well as which ones are the most unique.

Step 5: Conduct a Preliminary Search Before finalizing your topic, conduct a primary search to ensure there is enough information available to support your essay. Look for scholarly articles, books, and other sources that can help you develop your argument.

Step 6: Finalize Your Topic Based on your research and evaluation, select the topic that you are most confident and passionate about. Make sure your topic is specific, manageable, and aligns with the assignment requirements.

By following these steps, you can pick a business essay topic that showcases your knowledge and expertise in the field.

The Bottom Line!

Writing a business essay can be a tiring task, but it can also be a rewarding one. By choosing the right topic you can create an insightful essay that impresses your professor and earns you a top grade. 

However, if you are short on time or need additional assistance, our Essay Writer AI is here to help!

Our essay writing service online can provide you with expert guidance and support to help you achieve academic success. 

So, don't hesitate - order from our business essay writing service now and get started on your journey to becoming a successful business student!

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Business Studies Grade 12

Business studies grade 12 essays questions and answers for paper 2.

On this page, you will find Business Studies Grade 12 Essays Questions and Answers for paper 2. Memos are in a pdf format.

• 1.1 Question 1: Business Ventures
• 1.2 Question 2: Ethics and Professionalism
• 2.1 Question 4: Forms of Ownership and Investment
• 3.1 Questions and Answers for Business Studies Grade 12
• 4 Answers and more questions can be found on the pdf documents below:
• 5 Take a Quiz
• 6 Questions and Answers

List of Business Studies Grade 12 Essays Questions and Answers

Question 1: business ventures.

Peter and Teko are partners in P & T Consultancy. They are considering investing their surplus funds in the RSA retail savings bonds/Government retail bonds and also in preference shares of companies listed on the JSE.

• Keeping the above scenario in mind, write an essay on investments and forms of ownership in which you include the following aspects:
• Outline the functions of the JSE.
• Describe FOUR types of preference shares.
• Evaluate the impact of the RSA retail savings bonds/Government retail bonds on investors.
• Legislation

Question 2: Ethics and Professionalism

According to the King Code principles, businesses are expected to conduct their operations in an ethical and professional manner. Many businesses develop strategies to address unethical business practices remain competitive and sustainable.

Write an essay on ethics and professionalism in which you address the following aspects:

• Elaborate on the meaning of ethical behaviour.
• Unfair advertising
• Pricing of goods in rural areas
• Taxation/Tax evasion
• Advise businesses on how they could apply accountability and transparency as King Code principles for good corporate governance.
• Suggest ways in which professional, responsible, ethical and effective business practice should be conducted.

Question 3: Essay on human rights, inclusivity and environmental issues

Businesses are required to respect the economic rights and safety of their employees in the workplace. The health and safety representatives play an important role in protecting the workplace environment. Adherence to human rights enables businesses to deal with diversity in the workplace.

Write an essay on human rights, inclusivity and environmental issues in which you include the following aspects:

• Outline the economic rights of employees in the workplace.
• Explain the roles of the health and safety representatives in protecting the workplace environment.
• Discuss the benefits of diversity in the workplace.

Question 4: Forms of Ownership and Investment

The criteria for the success or failure of private companies are more appealing than that of partnerships. Many partnerships convert to private companies so that they can benefit from these criteria. Some businesses consider the investment factors before investing in fixed deposits.

Write an essay on forms of ownership and investment in which you include the following aspects:

• Outline the disadvantages of a partnership.
• Discuss FOUR factors that should be considered when making investment decisions.
• Advise businesses on the impact of fixed deposits as a form of investment.

Take a Quiz

[show-quiz id=”31304″]

Questions and Answers for Business Studies Grade 12

Browse a list of Business Studies Questions and Answers:

• Explain the purpose of the Consumer Protection Act
• Impact of consumer Protection Act on the marketing function
• Analyse the impact of the Consumer Protection Act on ACM
• Which Act compels businesses to display the prices of all goods and services
• Provide Six types of diversification strategy with examples
• How does the National Credit Act assist or help consumers with the fair treatment
• Name any TWO types of integration strategies

View more questions from Morning Answers

Answers and more questions can be found on the pdf documents below:

Questions and answers.

My Courses has a large Questions and Answers repository for the most popular High School and Tertiary Schools subjects. This comes in handy when doing your revision or preparing for exams, tests, research tasks, and assignments.

Cubic Functions Grade 12 Questions and Answers pdf

Black Consciousness Movement Grade 12 Essay Guide (Question and Answers)

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Download Business Studies Grade 12 September 2020 Past Papers and Memos paper 1 and paper 2 for study revision

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List of Business Studies Grade 12 September 2020 Past Papers and Memos

Business studies grade 12 november 2020 question papers and memos for study revision.

Business Studies Grade 12 November 2020 Question Papers and Memos, paper 1 and paper2 pdf downloads

List of Business Studies Grade 12 November 2020 Question Papers and Memos

Business studies grade 12 november 2020 question paper and memo paper 1 and paper 2.

Business Studies Grade 12 November 2020 Question Paper and Memo Paper 1 and Paper 2 in English and Afrikaans:

• 1.1 Paper 1: Business Studies Grade 12
• 1.2 Paper 2: Business Studies Grade 12

List of Business Studies Grade 12 November 2020 Question Paper and Memo

Paper 1: business studies grade 12, paper 2: business studies grade 12.

Thank you! All the best with your studies

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BUSINESS STUDIES PAPER 1 GRADE 12 QUESTIONS- NSC EXAMS PAST PAPERS AND MEMOS MAY/JUNE 2021

BUSINESS STUDIES PAPER 1 GRADE 12 NATIONAL SENIOR CERTIFICATE EXAMINATIONS MAY/JUNE 2021

INSTRUCTIONS AND INFORMATION

• Read the following instructions carefully before answering the questions.
• This question paper consists of THREE sections and covers TWO main topics. SECTION A: COMPULSORY SECTION B: Consists of THREE questions. Answer any TWO of the three questions in this section. SECTION C: Consists of TWO questions. Answer any ONE of the two questions in this section.
• Read the instructions for each question carefully and take note of what is required. Note that ONLY the first TWO questions in SECTION B and the FIRST question in SECTION C will be marked.
• Number the answers correctly according to the numbering system used in this question paper. NO marks will be awarded for answers that are numbered incorrectly.
• Except where other instructions are given, answers must be written in full sentences.
• Use the mark allocation and nature of each question to determine the length and depth of an answer.
• Begin the answer to EACH question on a NEW page, e.g. QUESTION 1 – new page, QUESTION 2 – new page.
• You may use a non-programmable calculator.
• Write neatly and legibly.

SECTION A (COMPULSORY) QUESTION 1 1.1 Various options are provided as possible answers to the following questions. Choose the answer and write only the letter (A–D) next to the question numbers (1.1.1 to 1.1.5) in the ANSWER BOOK, e.g. 1.1.6 D. 1.1.1 Cosmetics Ltd complied with the … by providing the same work opportunities for people who are physically challenged.

• Basic Conditions of Employment Act (BCEA), 1997 (Act 75 of 1997)
• Employment Equity Act (EEA), 1998 (Act 55 of 1998)
• Labour Relations Act (LRA), 1995 (Act 66 of 1995)
• Compensation for Occupational Injuries and Diseases Amendment Act (COIDA), 1997 (Act 61 of 1997)

1.1.2 Workers are entitled to a meal break of … minutes after five continuous hours of work.

1.1.3 Businesses add unrelated products to their existing products which may appeal to new customers. This is an example of a … diversification strategy.

• conglomerate

1.1.4 Mano and Sons used the … recruitment method when they advertised a vacancy on their business noticeboard.

1.1.5 The implementation of change on a wider scale by Themba Constructions is the … step of the PDCA model.

• act (5 x 2) (10)

1.2 Complete the following statements by using the word(s) provided in the list below. Write only the word(s) next to the question numbers (1.2.1 to 1.2.5) in the ANSWER BOOK.

1.2.1 The owner of Luke Bed & Breakfast identified a/an … when Mandy Bed & Breakfast closed down. 1.2.2 Businesses have … over the market environment. 1.2.3 A/An … agreement includes practical work experience that can lead to a recognised occupational qualification. 1.2.4 A well-experienced auditor from Zaks Consultants received an employment offer from Zizi's Consultants. This is known as … 1.2.5 Adrian Manufacturers applied quality … when they measured the total output of each department against specified standards. (5 x 2) (10)

1.3 Choose a description from COLUMN B that matches a term in COLUMN A. Write only the letter (A–J) next to the question numbers (1.3.1 to 1.3.5) in the ANSWER BOOK, e.g. 1.3.6 K.

(5 x 2) (10) TOTAL SECTION A: 30 SECTION B Answer ANY TWO questions in this section.

NOTE: Clearly indicate the QUESTION NUMBER of each question that you choose. The answer to EACH question must start on a NEW page, e.g. QUESTION 2 on a NEW page, QUESTION 3 on a NEW page.

QUESTION 2: BUSINESS ENVIRONMENTS 2.1 Name any TWO provisions of leave as stipulated in the Basic Conditions of Employment Act (BCEA), 1997 (Act 75 of 1997). (2) 2.2 Outline the rights of employees in terms of the Labour Relations Act (LRA), 1995 (Act 66 of 1995). (6) 2.3  Identify the PESTLE elements that pose a challenge to Berry Farm in EACH of the following statements:

2.3.1 Employees are unable to operate the modern machinery that has been purchased recently. 2.3.2 Management received a fine for dumping their waste material in the river. 2.3.3 Berry Farm can no longer export their products due to the unfavourable exchange rate. (6)

2.4 Explain the purpose of the Compensation for Occupational Injuries and Diseases Amendment Act (COIDA), 1997 (Act 61 of 1997). (6) 2.5 Read the scenario below and answer the questions that follow.

2.5.1 Quote TWO penalties imposed on MB for non-compliance with the National Credit Act (NCA), 2005 (Act 34 of 2005) from the scenario above. (2) 2.5.2 Describe the positive impact of the National Credit Act on businesses. (6)

2.6 Discuss any TWO types of defensive strategies. (6) 2.7 Suggest ways in which businesses could comply with the Consumer Protection Act (CPA), 2008 (Act 68 of 2008). (6) [40]

QUESTION 3: BUSINESS OPERATIONS 3.1 State FOUR aspects that should be included in an employment contract. (4) 3.2 Outline the benefits of induction for businesses. (6) 3.3 Read the scenario below and answer the questions that follow.

3.3.1 Identify TWO components of a job analysis highlighted by Sipho Stationers. Motivate your answer by quoting from the scenario above.

Use the table below as a GUIDE to answer QUESTION 3.3.1.

3.3.2 Explain the advantages of external recruitment for businesses. (4)

3.4 Elaborate on the meaning of quality management. (4) 3.5 Read the scenario below and answer the questions that follow.

3.5.1 Quote TWO results of poor implementation of TQM by IBM from the scenario above. (2) 3.5.2 Advise the management of IBM on the impact of TQM if poorly implemented, except for those quoted in QUESTION 3.5.1. (4)

3.6 Explain how the quality of performance of the administration function can contribute to the success of the business. (4) 3.7 Evaluate the impact of adequate financing and capacity as a total quality management (TQM) element on large businesses. (6) [40] QUESTION 4: MISCELLANEOUS TOPICS

BUSINESS ENVIRONMENTS

4.1 Outline the role of SETAs. (4) 4.2 Read the scenario below and answer the questions that follow.

4.2.1 Identify the type of business sector in which CT and TD operate. Motivate your answer by quoting from the scenario above. Use the table below as a GUIDE to answer QUESTION 4.2.1.

(6) 4.2.2 Explain the advantages of intensive strategies. (4)

4.3 Suggest ways in which businesses could apply enterprise and supplier development (ESD) as a BBBEE pillar in the workplace. (6)

BUSINESS OPERATIONS

4.4 State TWO salary determination methods that businesses could apply to remunerate their employees. (2) 4.5 Read the scenario below and answer the questions that follow.

4.5.1 Quote TWO roles of Suki, as the interviewer, before the interview, from the scenario above. (2) 4.5.2 Explain the purpose of an interview as a human resources activity. (6)

4.6 Discuss the importance of quality circles as part of continuous improvement to processes and systems. (4) 4.7 Advise businesses on the benefits of a good quality management system. (6) [40] TOTAL SECTION B: 80

SECTION C Answer ONE question in this section.

NOTE: Clearly indicate the QUESTION NUMBER of the chosen question. The answer to EACH question must start on a NEW page, e.g. QUESTION 5 on a NEW page OR QUESTION 6 on a NEW page.

QUESTION 5: BUSINESS ENVIRONMENTS (BUSINESS STRATEGIES)

Write an essay on business strategies in which you include the following aspects:

• Outline the steps in developing a strategy.
• Discuss THREE types of integration strategies.
• Power of suppliers
• Power of competitors/Competitive rivalry
• Threat of substitution/Substitutes
• Advise businesses on the steps they should consider when evaluating strategies. [40]

QUESTION 6: BUSINESS OPERATIONS (QUALITY OF PERFORMANCE)

Write an essay on quality of performance in which you address the following aspects:

• Outline the differences between quality control and quality assurance.
• Evaluate the impact of continuous improvement to processes and systems as a TQM element on large businesses.
• Suggest ways in which TQM can reduce the cost of quality. [40] TOTAL SECTION C: 40 GRAND TOTAL: 150

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Offered by: College of Business Administration, Accounting Department

The curriculum matrix for the degree program may be found here . The curriculum matrix is the alignment of courses (curriculum) with the desired goals and student learning outcomes of the program. It shows what is taught and how these outcomes are achieved through the completion of the degree program.

Major Required: 51 units

• ACC 2070 - Financial Accounting for Decision Making (3)
• ACC 2080 - Managerial Accounting for Decision Making (3)
• BUS 2500 - Applied Business Communication (3)
• BUS 4950 - Strategic Management (3)
• CIS 1010 - Introduction to Personal Computing (3) 1
• CIS 3100 - Management Information Systems (3)
• EC 2201 - Principles of Microeconomics (3) [D3]
• EC 2202 - Principles of Macroeconomics (3) [D3]
• FRL 2013 - The Legal Environment of Business and its Transactions (3)
• FRL 3000 - Managerial Finance (3)
• IBM 3012 - Principles of Marketing Management (3)
• MAT 1250 - Introductory Calculus for Business (3) [B4]
• MHR 3010 - Principles of Management (3)
• MHR 3020 - Organizational Behavior (3) [D4]
• STA 1200 - Statistics with Applications (3) [B4] 2
• TOM 3010 - Operations Management (3)
• TOM 3020 - Statistical Foundations for Business Analytics (3)

All students in any College of Business Administration subplan, and all other students taking certain business courses, must demonstrate proficiency with specific personal computer software packages. The proficiency must be demonstrated prior to taking any business course with the term “personal computer proficiency” in the prerequisite list. Some business courses identify specific personal computer packages in their prerequisite lists. In these cases, proficiency in the noted packages must be demonstrated prior to taking the course.

1 Personal Computer Proficiency must be demonstrated by satisfying one of the following alternatives: 1) CIS 1010    or 2) an approved college course.

2 STA 1200    may be satisfied with one of the following stretch sequence, which may increase overall units to degree:

• STA 1205    and STA 1205A    
• STA 1201   , STA 1201A   , and STA 1202    

For more information on choosing the best course for you, please visit: https://www.cpp.edu/studentsuccess/new-students/category-placement.shtml .

Subplan/Option Required: 21 units

• ACC 3110 - Intermediate Accounting I (3)
• ACC 3120 - Intermediate Accounting II (3)
• ACC 3210 - Cost Accounting (3)
• ACC 4310 - Introduction to Taxation (3)
• ACC 4510 - Accounting Information Systems (3)
• ACC 4530 - Analytics in Accounting (3)
• ACC 4810 - Auditing (3)

Subplan/Option Electives: 6 units

• ACC 4131 - Advanced Financial Accounting (3)
• ACC 4211 - Advanced Cost Accounting (3)
• ACC 4221 - Controllership (3)
• ACC 4321 - Advanced Taxation (3)
• ACC 4331 - Tax Procedure and Research (3)
• ACC 4341 - Service Learning in Taxation (2)
• ACC 4351 - Supervisory Service Learning in Taxation (1)
• ACC 4361A - Service Learning in Taxation - LITC (2)
• ACC 4411 - Accounting Internship (1-3)
• ACC 4421 - Internship in Public Accounting (1-3)
• ACC 4511 - Advanced Accounting Information Systems (3)
• ACC 4611 - Senior Project I (1-2)
• ACC 4621 - Senior Project II (1-2)
• ACC 4711 - Governmental and Not-for-Profit Accounting (3)
• ACC 4811 - Accounting Ethics (3)
• ACC 4821 - Forensic Accounting (3)
• ACC 4831 - Advanced Auditing (3)
• ACC 4841 - Internal Auditing (3)
• FRL 4083 - Law for Accountants (3)

Personal Computer Proficiency Requirement

1 (see policy statement    in College of Business Administration introductory section).

General Education Requirements: 48 units

Students should view their Degree Progress Report (DPR) for information regarding their General Education requirements. Unless specific GE courses are required for their major, please refer to the list of approved courses in the General Education Program in the University Catalog, https://catalog.cpp.edu . When viewing the catalog, students should select the catalog year associated with the GE requirements listed in their Degree Progress Report.

Area A. English Language Communication and Critical Thinking (9 units)

At least 3 units from each sub-area 1. Oral Communication 2. Written Communication 3. Critical Thinking

Area B. Scientific Inquiry and Quantitative Reasoning (12 units)

At least 3 units from each sub-area 1. Physical Sciences 2. Life Sciences 3. Laboratory Activity 4. Mathematics/Quantitative Reasoning 5. Science and Technology Synthesis

Area C. Arts and Humanities (12 units)

At least 3 units from each sub-area and 3 additional units from sub-areas 1 and/or 2 1. Visual and Performing Arts 2. Literature, Modern Languages, Philosophy and Civilization 3. Arts and Humanities Synthesis

Area D. Social Sciences (9 units)

At least 3 units from each sub-area 1. U.S. History and American Ideals 2. U.S. Constitution and California Government 4. Social Science Synthesis

Area E. Lifelong Learning and Self-Development (3 units)

Area f. ethnic studies (3 units), american institutions: 6 units.

Courses that satisfy this requirement may also satisfy GE Areas D1 and D2.

Graduation Writing Test

The Graduation Writing Test (GWT) is suspended until Fall 2025. Students entering Cal Poly Pomona before Fall 2025 are not required to take the Graduation Writing Test.

Summer Sponsored Experience: 0 unit

• CPU 3003 - Cal Poly Pomona Undergraduate Summer Experience (0)

Jonesboro Student Honored with D.A.R.E. Top Essay Award

JONESBORO, Ark. (KAIT) - On Monday at a local ceremony, Victoria Dut of Fox Meadow School of Creative Media was honored with the D.A.R.E. Top Essay Award, highlighting her standout composition among over 1,300 students.

The Jonesboro Police Department, having launched its D.A.R.E. program seven years ago following state program discontinuation, aims to foster a positive image of law enforcement.

“One of the neat things about D.A.R.E. is you’re getting a police officer in the classroom, and so we’re getting to be with them for ten weeks. And you know maybe some of the bad things that they’ve heard about officers, we can change their mind on it, while we’re teaching them how to make good decisions. Because D.A.R.E. is not just about the drugs anymore.” explained Cpl. Jamie Seaborn, a D.A.R.E. officer.

Cpl. Seaborn said Dut’s essay stood out to her and his fellow D.A.R.E. officers because of how she talked about her personal experiences with the things D.A.R.E. talks about.

Each year, the program challenges fifth graders across Jonesboro to write essays about their impressions of D.A.R.E.

“We choose a school winner for each school. From all the school winners, we then select one overall student,” said Seaborn. “The top winner is our overall student from over 1,300 kids.”

This year’s competition saw a change with Nettleton’s Fox Meadow School breaking a multi-year winning streak held by Valley View Intermediate and International Studies Magnet schools.

Dut shared that her initial nervousness turned to happiness upon winning, “I’m gonna hang it in my room where my award wall is, where I usually have awards from last year and this year.”

Fox Meadow was also presented with a plaque to display among previous winners in the front office, where it will remain until next year’s winner is announced.

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